#travel surveys in saudi arabia

[tektronixtechnology]

Exploring the Perks of CAPI Software in KSA, Qatar, Bahrain, and Oman

Introduction

In this rapidly changing business world, a company needs the creativity to safeguarding its existence and getting an upper hand on its competitors. Utilizing the latest data collection tools like Computer-Assisted Personal Interviewing has been a powerful tool; in this article we explain just some of the advantages that the businesses in Saudi Arabia, Qatar, Bahrain and Oman have from it.

Understanding CAPI Software

To start with, let us have a look at what the CAPI software consists of. CAPI offers the interviewers a possibility to collect data electronically via tablets and mobile phones at locations where the paper versions of surveys or questionnaires are usually collected or administered.

Increased Data Accuracy

Among the advantages of CAPI is that it improves the quality of data due to the higher accuracy of information obtained directly through this method. CAPI records the correct answers, not paper surveys that may cause errors during data entry making CAPI suitable for countries like Saudi Arabia and Qatar where data integrity is particularly important because good decisions are made based on collected information.

Time and Efficiency Savings

The use of CAPI Software means that organizations are able to systematize mobile data collection which in turn results in better efficiency together with time savings. The information collected by interviewers may be recorded onto an electronic device that enables them to input data directly on the device. This not only makes for quicker data collection processes, but also reduces any errors that may occur due to manual data entry by humans. Real-Time Data Insights

CAPI's a prowess in real-time insights is something that differentiate it from other service providers. For these markets, which are very dynamic like Saudi Arabia, Qatar, or Bahrain, real-time access and analysis of data prove able to guide companies to timely take actions and when necessary revise strategy and campaigns very quickly.

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[nada-khader]

Egypt maintains its position as first destination for MENA-based travellers in Q2 of 2018: Wego

Egypt maintained its position as the top destination for MENA-based travellers in the second quarter (Q2) of 2018, according to a research released on Monday by Wego, the online travel marketplace for the MENA area.

The popularity of several tourist locations among visitors from the MENA region is highlighted in this research. The destination rankings are based on the flight and lodging searches made by millions of Wego app and website users in the second quarter of 2018.

Egypt continues to be the top destination, per the survey, thanks to regional tourists' ongoing support, both for leisure and for business.

It went on to say that tourists just can't seem to stay away from this mysterious nation, which is well-known for its historical attractions, gorgeous river cruises, lively marketplaces, and overall value for money.

India, meanwhile, advanced significantly by two positions to take over second spot in Q2 2018 from fourth place in the same quarter of 2017.

According to the survey, this large increase is mainly due to the holy month of Ramadan, which starts in mid-May, and the large number of Indian expats living in the Gulf who choose to return home during this time (or right after).

Similarily, it moved up two spots in Pakistan from position 11 to position 9 for the same reason.

Meanwhile, it was revealed in the report that Saudi Arabia had lost ground.

According to the research, Saudi Arabia was formerly ranked second in Q2 2018 but has now dropped to third place.

The survey noted that domestic and foreign tourists travelling for business, pleasure, and Umrah (lesser pilgrimage) continued to find Saudi Arabia to be a popular destination in Q2.

Try one of the numerous activities, sites, or experiences available on trips in Egypt. Utilize our exclusive offers by scheduling one of our Egypt day tours right away.

A great way to experience the city and all of its attractions is via Cairo day tours. There is something for everyone in this vibrant metropolis, from ancient landmarks to cutting-edge commercial malls. Cairo distinguishes itself from other cities by virtue of its bustling streets, delectable cuisine, and hospitable locals.

Travelers may enjoy thrilling and instructive Luxor day tours. Luxor is the location of some of the most magnificent ancient sites and structures in the whole world, such as the Valley of Kings, the Karnak Temple complex, and the Colossi of Memnon.

No matter what kind of experience you're seeking when seeing this magnificent nation, make sure not to pass up the chance to make lifelong memories while discovering all the lovely things that lie inside its boundaries with one of our Egypt tours!

[global-research-report]

GPS Market Dynamics: Key Drivers, Restraints, and Growth Opportunities

The global positioning systems market size is expected to reach USD 311.82 billion by 2030, registering a CAGR of 16.1% from 2023 to 2030, according to a new report by Grand View Research, Inc. Burgeoning popularity of location-based services such as online food delivery and e-hailing services are projected to create significant demand for GPS-enabled devices over the forecast period. Furthermore, increasing use of GPS devices for navigation purposes in military aircraft and navy ships is poised to propel the market.

Global positioning systems are satellite-based navigation systems that provide real-time location of objects. GPS is widely used in a variety of civil applications, including road transportation, shipping, rail transportation, heavy vehicle guidance, surveying and mapping, social activities, and financial services. GPS transmitters use data to provide exact location of the object. Moreover, a GPS can work in any weather condition that makes it more versatile and reliable.

Among all application segments, the location-based services and road segments are expected to be significant revenue contributors in the global market during the forecast period owing to increasing deployment of GPS technology in smartphones, tablets, networking devices, IoT devices, and connected vehicles. Rising adoption of smartphones and growing consumer inclination towards digital services such as online retailing, cab services, and food at door steps are likely to spur the growth of the market during the forecast period.

In addition, increasing investments by large market players in developing countries such as China, India and Indonesia are expected to boost overall adoption through partnership with local suppliers. This will help the Asia Pacific market to gain traction over the coming years. However, lack of network infrastructure and lack of awareness of GPS technology among large population are estimated to hinder the growth of the market over the forecast period. 

Global Positioning Systems Market Report Highlights

North America accounted for the largest market share in 2022 followed by Europe, owing to a large number of smartphone users, high demand for GPS devices for connected fleets, and presence of key market players

The Asia Pacific GPS market is expected to witness significant growth over the forecast period on account of increasing per capita expenditure, growing economy, and high adoption of smartphones

The location-based services application segment accounted for over 42.9% of the global GPS market in 2022 owing to a surge in the demand for GPS devices for navigation and travel, retail and real estate searches, geo-social networking, and mobile marketing and advertising purposes

Prominent market players are focusing on undertaking mergers and acquisitions with system integrators to increase their overall revenue share. Additionally, key players are continually  investing in development of new products to gain a higher market share and increase their overall profitability

Military expenditure by governments of countries such as the U.S., Russia, China, India, and Saudi Arabia is projected to rise significantly, thus fueling the growth of the global GPS market over the forecast period.

Global Positioning Systems Market Segmentation

Grand View Research has segmented the global positioning systems market based on deployment, application, and region:

Global Positioning Systems Deployment Outlook (Revenue, USD Billion, 2017 - 2030)

Standalone tracker

Portable Navigation Devices

Automotive Telematics Systems

Consumer Devices

Others

Global Positioning Systems Application Outlook (Revenue, USD Billion, 2017 - 2030)

Road

Aviation

Marine

Location Based Services

Surveying & Mapping

Others

Global Positioning Systems Regional Outlook (Revenue, USD Billion, 2017 - 2030)

North America

US

Canada

Europe

UK

Germany

France

Asia Pacific

China

Japan

India

Australia

South Korea

Latin America

Brazil

Mexico

Middle East and Africa

United Arab Emirates (UAE)

Saudi Arabia

South Africa

Key Players Global Positioning Systems Market

Hexagon AB

Qualcomm Technologies, Inc.

Broadcom

Trimble Inc.

MiTAC Holdings Corp.

TomTom International BV

Collins Aerospace

Texas Instruments Incorporated

Garmin Ltd.

Order a free sample PDF of the Positioning Systems Market Intelligence Study, published by Grand View Research.

[industrynewsupdates]

Luxury Leather Goods Market Opportunity, Driving Factors And Highlights of The Market

The global luxury leather goods market size is expected to reach USD 140.55 billion by 2030, expanding at a CAGR of 5.4%, according to a new report by Grand View Research, Inc. Rising demand for luxury products among consumers to showcase their status, increasing disposable income and purchasing power of consumers, and rise in the number of brand obsessed people are driving the market.

Rising fashion consciousness among men, along with women, is attracting various brands to expand their product portfolio in the men’s segment. Apart from the traditional luxury brand, recent affordable luxury brands are also gaining importance in the market. Various startups have come up with customized lavish products as per the demand of consumers. For instance, 1Atelier allows customers to customize the color and hardware of their leather hand bags. The strong brand recognition, along with high unit price, is driving the sales of these products in the market.

Asia Pacific has been witnessing rapid growth over the past few years on account of increasing buying pattern of lavish goods. India, China, and Japan are some of the leading markets in Asia Pacific, responsible for triggering the market growth in this region. China is one of the biggest markets for luxury leather products. As per the survey, a lot of Chinese people who travel to overseas countries save on food and hotels but spend on purchasing lavish products. Moreover, the luxury consumers of China are younger than the world average, thereby making it one of the largest markets for luxury leather products in the world.

Gather more insights about the market drivers, restrains and growth of the Luxury Leather Goods Market

Luxury Leather Goods Market Report Highlights

• By product, small leather accessories is anticipated to grow at a CAGR of 5.8% over the forecast period

• The handbags & purses dominated the market and accounted for a share of 33.3% in 2023

• U.S., Germany, U.K., China, Japan, and Turkey are the major countries with the largest market in their respective regions.

Luxury Leather Goods Market Segmentation

Grand View Research has segmented the global luxury leather goods market based on product, distribution channel, and region:

Luxury Leather Goods Product Outlook (Revenue, USD Million, 2018 - 2030)

• Luggage (Travel Bag & backpacks)

• Handbags & Purses

• Footwear

• Apparel

• Small Leather Accessories

• Others

Luxury Leather Goods Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Exclusive Brand Outlets

• Specialty Stores

• Online

• Airports

• Others

Luxury Leather Goods Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

o U.S.

o Canada

o Mexico

• Europe

o Germany

o UK

o France

o Italy

o Spain

• Asia Pacific

o China

o Japan

o India

o South Korea

o Australia & New Zealand

• Central & South America

o Brazil

• Middle East and Africa (MEA)

o Saudi Arabia

o UAE

Order a free sample PDF of the Luxury Leather Goods Market Intelligence Study, published by Grand View Research.

[harshnews]

Thermal Imaging Cameras Market Size, Share, Trends, Opportunities, Key Drivers and Growth Prospectus

"Global Thermal Imaging Cameras Market - Industry Trends and Forecast to 2028

Global Thermal Imaging Cameras Market, By Component (Hardware, Software and Services), Application (Surveillance, Threat Detection, Surveys, Predictive Maintenance, Radiology, Intelligent Transportation Systems, Commercial and Residential Security, Personal Vision, Fire fighting, Research and Development, Automotive and Veterinary), Types (Active Receiving and Passive Receiving), End User (Military and Defense, Industrial, Commercial, and Residential), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028.

Access Full 350 Pages PDF Report @

The wide-body aircraft market is a vital segment in the aviation industry, primarily consisting of large, twin-aisle airplanes designed to carry a significant number of passengers over long distances. This market is influenced by various factors such as increasing air passenger traffic, expanding airline fleets, technological advancements, and rising demand for fuel-efficient aircraft. The market is segmented based on aircraft type, application, and region.

**Segments**

- **By Aircraft Type:** - Passenger Aircraft - Freighter Aircraft - **By Application:** - Commercial - Military

In terms of aircraft type, passenger aircraft dominate the wide-body aircraft market due to the growing demand for air travel globally. Passenger aircraft are designed to cater to the needs of commercial airlines and offer enhanced cabin space and amenities for long-haul flights. On the other hand, freighter aircraft play a crucial role in the transportation of cargo across the world, supporting global trade and logistics operations.

When it comes to applications, the commercial segment holds a significant share in the wide-body aircraft market. Commercial aircraft are utilized by airlines to operate scheduled passenger services, connecting various destinations worldwide. The military segment also contributes to the market with the procurement of wide-body aircraft for defense and strategic purposes.

**Market Players**

- Boeing Company - Airbus SE - Lockheed Martin Corporation - Bombardier Inc. - Embraer S.A.

The wide-body aircraft market is highly competitive, with key players such as Boeing Company, Airbus SE, Lockheed Martin Corporation, Bombardier Inc., and Embraer S.A. dominating the industry. These companies are engaged in the design, manufacturing, and marketing of wide-body aircraft, focusing on innovation, efficiency, and customer satisfaction. They invest heavily in research and development to introduce advanced technologies and features in their aircraft to meet the evolving needs of the aviation sector.

In conclusion, the wide-body aircraft market is poised for growth driven by increasing air travel demand, fleet expansion, and technological advancements. With leadingThe wide-body aircraft market is witnessing significant growth propelled by a variety of factors that are reshaping the aviation landscape. One of the key drivers of market expansion is the rising air passenger traffic globally. As more people choose air travel for both business and leisure purposes, airlines are under pressure to meet this demand, leading to the need for larger, more capable aircraft like wide-body planes. Additionally, the increasing affordability of air travel, economic growth in emerging markets, and the expansion of airline routes are further fueling the demand for wide-body aircraft.

Technological advancements also play a crucial role in shaping the wide-body aircraft market. Aircraft manufacturers are continuously innovating to develop more fuel-efficient and environmentally friendly planes. This includes the use of composite materials, advanced aerodynamics, and more efficient engines to reduce fuel consumption and emissions. The integration of cutting-edge technologies such as fly-by-wire systems, modern avionics, and connectivity solutions also enhances the overall efficiency, safety, and passenger experience of wide-body aircraft.

Furthermore, the trend towards fleet modernization and expansion is driving airlines to invest in new, advanced wide-body aircraft. As airlines seek to enhance their operational efficiency, reduce operating costs, and differentiate themselves in a competitive market, they are increasingly turning to the latest models of wide-body planes. These modern aircraft offer improved performance, flexibility, and range capabilities, allowing airlines to open up new routes, increase frequencies, and optimize their network strategies.

The wide-body aircraft market is not only shaped by commercial considerations but also by geopolitical factors and defense requirements. Military applications of wide-body aircraft are essential for strategic airlift, troop transport, and aerial refueling purposes. Countries around the world are investing in modernizing their military transport fleet with new-generation wide-body aircraft to enhance their defense capabilities and respond effectively to security challenges.

In conclusion, the wide-body aircraft market is a dynamic and evolving sector within the aviation industry, driven by a combination of factors such as increasing air travel demand, technological innovations, fleet expansion,**Segments**

- **By Aircraft Type:** - Passenger Aircraft - Freighter Aircraft - **By Application:** - Commercial - Military

The wide-body aircraft market is a crucial segment within the aviation industry, driven by factors such as increasing air passenger traffic, expanding airline fleets, technological advancements, and a growing demand for fuel-efficient aircraft. Passenger aircraft, designed for long-haul flights and offering enhanced cabin space, dominate this market, catering to the rising global demand for air travel. In contrast, freighter aircraft play a critical role in global cargo transportation, supporting logistics and trade operations worldwide. Commercial applications hold a significant market share, as commercial airlines utilize wide-body aircraft for scheduled passenger services, while the military segment contributes to the market through defense and strategic deployments.

**Market Players**

- Boeing Company - Airbus SE - Lockheed Martin Corporation - Bombardier Inc. - Embraer S.A.

Leading market players such as Boeing Company, Airbus SE, Lockheed Martin Corporation, Bombardier Inc., and Embraer S.A. dominate the competitive landscape of the wide-body aircraft market. These companies are actively engaged in the design, manufacturing, and marketing of wide-body aircraft, focusing on innovation, efficiency, and meeting customer needs. Through significant investments in research and development, these market players continuously introduce advanced technologies and features in their aircraft to keep up with the evolving demands of the aviation sector and maintain their competitive edge.

The wide-body aircraft market is

Thermal Imaging Cameras Key Benefits over Global Competitors:

The report provides a qualitative and quantitative analysis of the Thermal Imaging Cameras Market trends, forecasts, and market size to determine new opportunities.

Porter’s Five Forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make strategic business decisions and determine the level of competition in the industry.

Top impacting factors & major investment pockets are highlighted in the research.

The major countries in each region are analyzed and their revenue contribution is mentioned.

The market player positioning segment provides an understanding of the current position of the market players active in the Personal Care Ingredients

Table of Contents: Thermal Imaging Cameras Market

1 Introduction

2 Market Segmentation

3 Executive Summary

4 Premium Insight

5 Market Overview

6 Thermal Imaging Cameras Market, by Product Type

7 Thermal Imaging Cameras Market, by Modality

8 Thermal Imaging Cameras Market, by Type

9 Thermal Imaging Cameras Market, by Mode

10 Thermal Imaging Cameras Market, by End User

12 Thermal Imaging Cameras Market, by Geography

12 Thermal Imaging Cameras Market, Company Landscape

13 Swot Analysis

14 Company Profiles

The investment made in the study would provide you access to information such as:

Thermal Imaging Cameras Market [Global – Broken-down into regions]

Regional level split [North America, Europe, Asia Pacific, South America, Middle East & Africa]

Country wise Market Size Split [of important countries with major market share]

Market Share and Revenue/Sales by leading players

Market Trends – Emerging Technologies/products/start-ups, PESTEL Analysis, SWOT Analysis, Porter’s Five Forces, etc.

Market Size)

Market Size by application/industry verticals

Market Projections/Forecast

Critical Insights Related to the Thermal Imaging Cameras Included in the Report:

Exclusive graphics and Illustrative Porter’s Five Forces analysis of some of the leading companies in this market

Value chain analysis of prominent players in the market

Current trends influencing the dynamics of this market across various geographies

Recent mergers, acquisitions, collaborations, and partnerships

Revenue growth of this industry over the forecast period

Marketing strategy study and growth trends

Growth-driven factor analysis

Emerging recess segments and region-wise market

An empirical evaluation of the curve of this market

Ancient, Present, and Probable scope of the market from both prospect value and volume

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About Data Bridge Market Research:

Data Bridge set forth itself as an unconventional and neoteric Market research and consulting firm with unparalleled level of resilience and integrated approaches. We are determined to unearth the best market opportunities and foster efficient information for your business to thrive in the market. Data Bridge endeavors to provide appropriate solutions to the complex business challenges and initiates an effortless decision-making process.

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[nadiaglobal]

How Recruitment Services in Dubai Are Adapting to Meet the Needs of a Dynamic Economy

As one of the fastest-growing business hubs, Dubai has a competitive landscape and a dynamic economy — and companies that want to thrive in this environment need to be well-equipped, resourceful, and resilient. Recruitment services in Dubai can help you achieve long-term growth by filling your critical job vacancies quickly and effectively. UAE job agencies can connect you with the right candidates to make your workforce more robust and your talent pipeline sustainable.

The best recruitment agencies keep themselves updated on the latest hiring trends and ever-changing recruitment requirements of their clients. Here are some of the ways by which they adapt to their client’s needs while keeping up with the evolving business landscape.

Leveraging industry expertise                                      

Leading recruitment firms in Dubai have one thing in common: extensive industry expertise. Reputable service providers maintain a strategic presence in the UAE that extends through Saudi Arabia and into the Middle East, ensuring unparalleled reach that allows them to provide the best talent to their clients.

These recruitment professionals understand that every industry has unique hiring demands. For this reason, they customise their recruitment services in Dubai to meet those specific prerequisites. Seasoned UAE job agencies know how to navigate the staffing nuances of major sectors that contribute to Dubai’s dynamic economy, including engineering, banking and finance, oil and gas, travel, and IT.

An up-to-date, extensive database of high-quality candidates

In a world where talent gaps are pervasive, a company’s success often depends on how quickly it can access qualified candidates before they are hired by other firms. Reputable recruitment firms maintain a carefully curated database of job seekers with millions of names. This enables leading UAE job agencies to connect you with highly competent individuals for your organisation while also helping you meet nationalisation scheme goals.

Assistance in acquiring and retaining talent

The responsibility of a recruitment agency doesn’t stop once they have helped you find the best talent. Reputable service providers also offer seamless solutions to address any talent retention issues you might have. They can deliver market salary surveys, assessment reports, and carefully formulated HR policies to improve your company’s internal practices and processes.

Can your business keep up?

Connect with NADIA Global for top-notch recruitment services in Dubai. As your knowledge and recruitment partner, they can help you fill positions and create a world-class team so you can prosper in Dubai’s dynamic economy. Visit NADIAGlobal.com or call 800 2566.

[tekrizwan-2024]

Streamlining Data Collection: CAPI Tools for Surveys Across UAE Countries

Staying ahead in the world of fast-paced data collection is crucial. Computer-Assisted Personal Interviewing tools (CAPI), a revolutionary innovation, have revolutionized this field. The tools not only improved the accuracy and accessibility of the data, but also the efficiency. Explore the application of CAPI tools survey in UAE across various sectors.

Understanding CAPI Tools Surveys Across UAE Countries

Software applications are designed to help interviewers conduct surveys. CAPI Tools are electronic tools that operate with tablets and smartphones, unlike traditional paper methods. These tools allow researchers to collect data in real time, eliminating manual data entry.

Benefits of CAPI tools in UAE Countries

Real-Time data collection:

CAPI Tools allow data to be collected, stored and accessed digitally. Researchers can access information and analyze it quickly, which helps them make quicker decisions.

Increased accuracy:

CAPI tools improve survey accuracy by minimizing the human errors associated with data entry. The software allows researchers to set up data validation checks in order to improve the quality of their results.

Offline Accessibility

CAPI's ability to work offline is one of their most significant benefits. It is especially useful for areas where internet access may be limited. Researchers can conduct surveys without interruption in these locations.

Flexibility Enhanced:

CAPI offers flexibility for survey administration and design. Researchers can customize surveys, add multimedia, or adapt them to other languages and cultural contexts.

Application across Different Sectors United Arab Emirates

Household Interview Surveys (HIS) in Dubai

HIS is the process of collecting and analyzing household Interview Surveys in Dubai data to better understand socio-economic factors. CAPI tools facilitate this process through efficient data collection, analysis and insight for planning and policy.

United Arab Emirates Stated Preference Surveys

SP surveys in UAE allow researchers to better understand respondents' preferences and decision-making processes by presenting hypothetical scenarios. CAPI tools improve the administration of SP survey by enabling dynamic question sequences and interactive presentations.

Workplace and Labour Surveys of Abu Dhabi

The CAPI tool is invaluable for conducting surveys of workplaces and workers, as accurate data collection helps to understand employment trends, the dynamics of Labour Survey in Abu Dhabi markets, and working conditions.

Surveys of Passengers and Airports in Ras al Khaimah

CAPI tools in the transport sector are used to collect information on travel habits, passenger preferences and airport services. These data help authorities improve travel experiences and optimize the transportation infrastructure.

https://tektronixllc.ae/capi-tool-surveys-saudi-arabia-uae-qatar/

[erinpilolla]

IHOB Ad Campaign Analysis

December 4, 2022

Erin Pilolla

Advertisers have tried to deduce which methods of persuasion work best through trial and error over the past few decades, and still have no definitive answer. Variety is key in the business world to keep consumers interested and to create competition. Highlighting what about your brand sets it apart from others is a good first step for any marketing plan, but deciding exactly how to do that can be risky. Because of all the different ways companies choose to tackle the task of marketing, we can see many examples of advertisements which range from a complete flop to a viral sensation, and we may be able to distinguish which aspects of these marketing choices were received well, and which weren’t. This paper will focus on IHOP’s advertising campaign in which they briefly changed their name to “IHOB”, and attempt to explain why they made that choice as well as how the public received it, what worked and what didn’t.

Product

IHOP is a chain of breakfast restaurants which first opened in 1958, quickly became popular and almost immediately began franchising their company. They are now franchised and owned by Dine Brands Global which also acquired the Applebee’s brand in 2007. Ownership of the IHOP brand and shares of the company’s stock seems to have changed hands a few times before that. Holding companies such as Wienerwald Holding, SVIDO, and then private ownership after a majority stock purchase made by a man named Friederich Jahn, were all entities or people which had previously owned the IHOP brand before the 2000’s began, according to a business reference website (ReferenceForBusiness, “Founding in the 1950s”).

On the Dine Brands Global website they say, “IHOP competes in the Family Dining segment of the restaurant industry… IHOP offers its guests an affordable, everyday dining experience,” which supports the idea that they are trying to appeal to a lower cost market. This is also supported by their many sales, promotions, and loyalty programs which attempt to draw in customers who prefer or who can only go out to eat at lower price points. It also sets them apart from luxury brands, which more often label themselves as exclusive or premium.

Due to franchising options and affordability, you can find IHOP locations all across America in cities or rural areas, and even internationally as the name suggests. Other countries with IHOPs include Canada, Mexico, Saudi Arabia, and several more. Since breakfast food is such a huge market that is found internationally and in many different kinds of restaurants, the restaurant is most often visited by people with loyalty or history with the brand, people on a budget or searching for deals, or people traveling looking for an easy late-night option with a menu they already know, but could potentially appeal to anyone. Their demographic is any age, but according to a statistic from a survey in 2018 that asked a group of Americans about how often they dine at IHOP, ages 18-29 responded as the most frequent visitors (www.statista.com).

Target Market

IHOP’s main target market appears to be families and people who enjoy breakfast food at an affordable (lower than most competitors) price. On their website they state that they are a casual restaurant, and encourage people not just to eat breakfast but also to chat and “hang out” in the restaurant. They also offer a separate kid’s menu and senior discount, which shows their promotions are geared primarily towards older citizens and families.

Different campaigns have targeted different markets as their main goal with any ad is to attract new customers who haven’t heard of IHOP or their promotions. The advertising campaign that will be focused on here is one where IHOP briefly changed their name to IHOB, flipping the lowercase P in their name upside down to make it a lowercase B. It wasn’t initially revealed why they were changing their name, but later the company spelled it out, proving it to stand for International House of Burgers.

The IHOB advertising campaign targeted younger people first and foremost. According to another survey from Statista, which surveyed the usage of twitter worldwide, ages 25-34 use twitter the most. There is intersection here with the market that visits them the most (18-29) and the ones that use twitter the most (25-34), offering a prime window of opportunity to reach both groups. Even though IHOP has had burgers on their menu since they opened in 1958 (CNBC.com), this advertising campaign targeted a very large group of people who either did not know IHOP had burgers, or thought their burgers may not be as good as their breakfast.

In store advertising appealed to people who already knew about IHOP and dine there, but who may not know about the burgers. Since a lot of their regular promotional items were changed to IHOB as well, such as signs outside, menus, and any other usual place for their logo, it was fairly difficult to ignore even as a passerby. Simply changing a part of the physical or online landscape most people are so used to seeing definitely attracted interest from groups of all ages and demographics. The IHOB hashtag attracted younger users and others alike, making jokes or talking about the situation, which created publicity.

Behavioral segmentation, is defined as “a marketing segmentation process in which customers are divided by their behavior patterns when interacting with a business.” This seems like the main method they used when developing this ad campaign, as they took advantage of the confusion they likely knew it would create to see a familiar brand suddenly completely change. They also seemed to know that most people didn’t think of them as place which served lunch, and they directly sought to change that behavior and image that consumers had become accustomed to. They also used channels of advertising which were sure to be seen by people who already came into the store or who followed them online, and predicted consumers probable behavior of spreading the message through word of mouth, outrage, and confusion.

Advertising Assessment The key benefit IHOP communicated through all of their ads in this campaign is that they have burgers, and they can make burgers as well as breakfast, so there is variety and quality. They are also in turn announcing a big change in their brand, which is a benefit to some who enjoy change, and a problem for others who found it unwise, deceitful, or annoying.

Online “ads” in the form of Twitter posts focused heavily on the #IHOB tag and creating buzz around their rebrand. In one image, (Figure 4 in images below), a post from IHOP reads “For 60 pancakin’ years, we’ve been IHOP. Now we’re flipping our name to IHOb. Find out what it could b on 6.11.18. #IHOb.” Right off the bat, they did not disclose anything about what the new product or any possible benefits would be. The campaign started with simply creating buzz and mystery. Once the name was revealed to be House of Burgers, the benefit was made much more apparent as they talked about how good their burgers are, and also made it clear they would still serve breakfast but burgers as well.

In store, almost all promotional items were completely changed to say IHOB instead of IHOP, making it almost impossible to ignore if you are inside the restaurant. New menus were made which put their burgers front and center (See figures 1-3 below), and the storefront was changed in some locations. Aside from offering a physical manifestation and proof of their change for anyone who came from Twitter to see what was going on, the in store advertising and change worked very well in tandem with the Twitter posts because people from in store could also look online to see what was going on.

Besides creating a great sense of unity between throughout the campaign, these ads were also extremely effective in communicating what they wanted it to, which is just that they have burgers. It was a drastic and dramatic temporary change for such a small thing to be communicated, but that’s what makes it so memorable. The one drawback of the campaign is that it damages their continuity, and maybe even loyalty to their brand that they have spent so long to build up. Another is that it took a lot of resources to implement those changes uniformly across so many stores, which puts strain on employees. There was also a lack of transparency in the way they approached the campaign, and they did not disclose if they were really changing their name or not for a long time. It showed that they were deliberately taking advantage of people’s likelihood to believe them, thinking that as a reputable brand, they would only share legitimate information.

Finally, video advertisements tried to encompass the entire situation going on while also using the highly visual medium to entice customers to try their burgers. One ad, (Figure 8 below) showed a man on the roof of IHOP and announcing that the reason he is on the roof is because IHOP is changing their name to IHOB, and that they are going to start focusing on burgers. Then he falls off the roof and there is a deadpan shot at the end. Interestingly, it doesn’t appear that they included the IHOb hashtag in the commercial. This commercial aired on social media as well as on national TV. This format seemed to appeal to more traditional or conservative groups, as it didn’t include the hashtag and also relied heavily on comedic aspects.

Media Plan

IHOP’s media plan is not explicitly stated anywhere, but the problem they aimed to solve is obvious- wanting more people to buy their burgers and lunch items, rather than just breakfast which they are already well known for. It seems like their main plan besides the name change was to make the internet, and therefore society, painfully aware of it. The media blast was powerful, with even news companies covering it, print ads, videos, and a hashtag which was eventually trending. It was very difficult to avoid this campaign not just because of word of mouth but because of the saturation as well. This is one of those ones that people remember for a long time, for example there are still posts made on Twitter made about this campaign even 4 years later.

Based on those factors, it appears the ad mostly relied on reach, trying to make as many customers as possible aware as possible. Because IHOP has such a widely desired product, food, they probably didn’t have a very specific target market in mind. It can be difficult and polarizing for a brand of their size to single out a particular demographic, and they probably want to appeal to as many people as possible in a fairly conservative way. Even throughout their name change, they did retain their family friendly behavior and other aspects of the brand remained unchanged, which shows they didn’t really want to make any loyal customers too angry.

In the end, they reached a lot of their target market and even people who weren’t. Their sales of burgers did increase; according to a CNBC article, at the height of their burger sales that year they were selling just about 500,000 burgers per week. So, the advertisement did make people aware of and want to buy the burgers, however there could be a few drawbacks. Aside from the strain it put on employees, there were also unrelated people online who expressed annoyance at the entire ad campaign, some calling it out as fake and manipulative right away. Despite this, there will never be an advertising campaign that is completely loved by everybody, and many of the people who were annoyed were likely people who were not loyal customers of IHOP in the first place. Social media component 

One way the brand IHOP could possibly improve their social media presence or could have managed this campaign better would be to be more upfront about what they’re doing rather than be deceitful. There is a bit of a phenomenon amongst social media users about being annoyed by the constant attempts of brands to make funny relatable posts, which blurs the line between a company and a person, an ad, or a “real” post. You can see this under the comments of almost any post a company makes where at least a few people will express distaste or even say “silence, brand.” Companies will need to acknowledge this culture of hatred against any form of advertising at some point in order to create more effective and genuine advertisements in the future.

Another thing one may suggest is that they go back to their roots of what they are all about. The IHOB campaign was not too out of place because they had actually already had burgers on the menu and just brought attention to it. However, maintaining professionalism is something a company can do while still appealing to many markets, even young ones. The campaign they created was memorable but also over the top. For example, a new Denny’s marketing campaign has been sourcing recipes from social media influencers, which is a really fun and cute idea that benefits both the brand and the influencers. It seems to be an idea that mutually beneficial, and doesn’t take advantage of people’s reaction to controversy. Theory in practice

One concept over the semester that was briefly touched on that could be connected to this advertising example is the idea of “brand loyalty”. The book discusses many aspects that go into branding a product, service, or business, the most important of which is to differentiate yourself from other competitors by way of a superior quality. Brand loyalty implies that a consumer has already detected or decided that those differences exist, and that persuasion has and continues to take place by the brand in order to create a positive association. In the case of IHOP, over the course of 60 years in business they have certainly created an atmosphere where there is brand loyalty. This is brought up because it ties into another assertation stated earlier, which is that many people who were already loyal to the brand IHOP may not be as annoyed or frustrated by the advertising campaign as those who already dislike or know nothing about the brand. It is much more difficult to persuade customers who have not already created a positive association of a brand and are not loyal to it.

Social listening tools are another topic that was discussed in our textbook, “Advertising” published by McGraw Hill. These are basically software or applications that you can use to monitor all the mentions of your company and keep track of impressions and public opinion. Analysts use these to make advertising decisions and to monitor the progress of their campaign or a situation that’s going on. According to an article from the website AdAge, the IHOb campaign generated “42.5 billion impressions… equal to more than $113 million in earned media value”, and discussed the virality of the ad and even an award the advertising won for the project. This is undoubtedly tied to a strong understanding of how social media would react, and continued to react to this campaign, which rendered the use of social listening tools priceless. This campaign really shows how important that understanding can be for crafting a truly viral campaign.

One last topic that was covered both in class and in the textbook is the idea of Consumer Involvement. Varying levels of consumer involvement are discussed in the textbook and the behaviors that accompany each level of involvement. Higher levels of involvement are more likely to create a different kind of engagement with a product, and could possibly be more memorable. In an online webbook called “Introduction to Consumer Behaviour”, written by Andrea Niosi who holds an MBA from the University of BC, many of these topics are explored in more depth. She discusses how products which require or typically involve more decision making and the brands involved are more likely to be remembered by the consumer. In the case of the IHOb campaign, one could argue that by changing their name and rebranding in such a dramatic way, it forced consumers to use a deeper form of decision making when considering whether or not to try out their burgers. Changing their logo, which is instantly recognizable by some, can potentially put you in a mindset where you are utilizing the central route of thinking versus a peripheral one, and possibly making you more likely to remember their brand.

Conclusion

With any advertising campaign, measuring success can be as difficult as defining what success means. This campaign is certainly memorable which some consider a success in itself. Others may find a large publicity stunt like this to be damaging to your reputation in the long run. In either case, the responses and engagements are undeniable proof that the advertisement was noticed. What each consumer may think about the campaign, is ultimately up to them.

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Bibliography

Brands. (n.d.). Retrieved December 5, 2022, from https://www.dinebrands.com/en/brands

Diaz, A.-C. (2019, April 16). Creativity award 2019 tiny but mighty: IHOP, 'ihob'. Ad Age. Retrieved December 4, 2022, from https://adage.com/article/special-report-agency-list/creativity-award-2019-tiny-mighty-ihop-ihob/2163616

IHOP Corporation - company profile, information, business description, history, background information on IHOP Corporation. Reference for Business. (n.d.). Retrieved December 4, 2022, from https://www.referenceforbusiness.com/history2/61/IHOP-Corporation.html

IHOP® about us - learn our story & philosophy since 1958. (n.d.). Retrieved December 5, 2022, from https://www.ihop.com/en/about-ihop

Kunst, A. (2022, February 23). Visitors of IHOP in the U.S. by age 2018. Statista. Retrieved December 4, 2022, from https://www.statista.com/statistics/231115/people-who-visited-ihop-in-the-last-30-days-usa/

Lucas, A. (2019, February 7). IHOP's fake name change helped it sell 4 times more burgers. CNBC. Retrieved December 4, 2022, from https://www.cnbc.com/2019/02/07/ihops-fake-name-change-helped-it-sell-4-times-more-burgers.html

Niosi, A. (2021, June 25). Involvement levels. Introduction to Consumer Behavior. Retrieved December 4, 2022, from https://opentextbc.ca/introconsumerbehaviour/chapter/involvement-levels/

S. Dixon, & 29, M. (2022, March 29). Global twitter user age distribution 2021. Statista. Retrieved December 4, 2022, from https://www.statista.com/statistics/283119/age-distribution-of-global-twitter-users/

Whitten, S. (2018, June 11). IHOP isn't changing its name. it's just promoting its new line of burgers. CNBC. Retrieved December 4, 2022, from https://www.cnbc.com/2018/06/11/ihop-isnt-changing-its-name-its-just-promoting-its-new-line-of-burgers.html#:~:text=IHOP%20has%20had%20burgers%20on,of%20pancakes%20and%20breakfast%20offerings.

*All ads can be found through google images

[tektaimoor]

The Importance of Household Interview Surveys in Jeddah, Riyadh, and Across the Saudi Arabia

The Household Interview Survey in Saudi Arabia is a vital instrument for analyzing and collecting information to understand the behavior of families within the region. The survey provides important information on the situation in general and characteristic of the trip-making habits of the sample household or of every household in the community. Field researchers carry out HIS research to record and study diverse facts, experiences and observations from sampling households that reflect the socioeconomic characteristics and travel habits of all households within the area of study.

Understanding Household Interview Surveys in Riyadh

House hold interview surveys in Riyadh are a key factor in understanding lifestyles of the residents, their preferences, and behaviors of the residents. We explore a variety of aspects of family dynamics such as transportation choices as well as commuting patterns and the way people travel. Through the collection of data from household members, researchers get important insights which can help aid in the formulation of policy as well as urban planning strategies as well as the development of transportation infrastructure.

[saudiarabiaapps]

Saudi Arabia's Tourism Industry: Leveraging Mobile Apps For Enhanced Visitor Experiences

Travel apps are very popular. They are in the top 10 of the Apple app store. Many people use travel apps often to plan trips. Travel and tourism app development helps travelers a lot. They do not need travel agents to help them. They can book flights by themselves. The app developers in Saudi Arabia within the travel industry always try to improve. They want to make it easy and safe for users to book and pay.

According to surveys, over 60% of mobile users use travel applications to organize trips regularly. According to the most recent statistics, this industry is worth approximately 147.5 billion dollars if the figures are correct. And it is predicted to grow to 260.5 billion dollars during the next decade.

1. Introduction

Technology has helped the tourism industry a lot. People can use mobile apps to plan their trips easily. Before, they had to rely on travel agents and their plans. Now, they can choose from many options and get discounts from travel companies.

Many smartphone users (85%) use travel apps by mobile app developers in Saudi Arabia when they want to go on vacation. If you want to go on vacation, you should try these apps too. If you have a travel business, you should make your app to attract more customers and compete with others.

2. Why Are Mobile Apps Preferred Over Web-Based Travel Apps?

Mobile apps have become increasingly popular for travel-related activities, such as booking flights, hotels, car rentals, tours, and attractions. There are several reasons why mobile apps by mobile app developers from Saudi Arabia are preferred over the Web for travel, such as:

2.1 Convenience

Users can utilize mobile application development companies in Saudi Arabia to access travel information and services anytime and anywhere without requiring a computer or a browser.

2.2 Personalization

Based on the user's location, preferences, and activity, mobile apps by mobile application development companies Saudi Arabia can provide personalized recommendations and offers. A mobile app, for example, can recommend nearby restaurants, activities, or events that meet the user's interests and budget.

2.3 Engagement

Users can utilize mobile application development companies in Saudi Arabia mobile apps to engage with travel providers via chat, audio, or video chats, such as airlines, hotels, or tour operators.

2.4 Loyalty

Mobile application development companies in ksa can also gather user comments and ratings to improve their products and services and promote client satisfaction and retention.

Travel companion apps are very helpful for people who are traveling. They offer different ways to help with travel needs and make traveling easier. The main benefit of these mobile application development companies in ksa is that they provide comfort to the user.

3. How Mobile Apps Enhanced Visitor Experiences

Here are some reasons why mobile apps by mobile application development companies in ksa are important for your travel business to enhance visitor experiences

3.1 Simple Reservations Under One Roof

39% of users find accessing travel information and making arrangements easier and faster using mobile apps. In addition to booking flights and hotels with just a few clicks, tourism apps by mobile app development companies in Saudi Arabia are also helpful for people who need to make last-minute arrangements.

For example, if you need to book a flight for the same or the next day, it's much more convenient to use a flight booking app on your phone and get your flight booked within minutes. Before the advent of mobile apps by mobile app development companies in Saudi Arabia for the tourism industry, people had to locate agents and wait in long queues to get information about flights. Thanks to digitalization in the tourism industry, the travel process is more stress-free, enjoyable, and convenient.

3.2 Offers Unbeatable Discounts And Rebates

Many people use smartphones and different apps these days. The travel industry has a lot of competition because of this. When people want to download a travel app from mobile app development companies in Saudi Arabia, they look for the best deals and prices. They want to save money by using your app. So if you want to grow your business, you should offer customers good discounts and attractive deals.

Some apps help customers find the best prices for hotels and resorts in their destinations. They also show the travel costs that the holiday booking includes. These deals are very good and have low prices for flights. You should know that the customers are smart and be careful when advertising your deal for the best discount on these apps.

3.3 Simple And Efficient Transactions

Mobile app development companies in Saudi Arabia allows you to save important travel documents on your phone, such as flight details and reservations. This eliminates the need for paper documents and simplifies the process. The digital transformation of travel and also tourism has reduced paperwork and made everything more convenient.

Thanks to digital innovation, travelers no longer need to carry original documents or worry about losing them. They can store digital copies of important documents on their phones instead. In addition, travelers can make online payments for their trips, which means they don't have to carry large amounts of cash while traveling.

3.4 Real Photos And Videos Of Destinations

Studies show that 80% of travelers spend up to 4 weeks researching a destination by reading reviews from other travelers. It's common for someone booking a flight for a holiday to watch videos of the destination beforehand. A Google survey found that 66% of people watch destination videos before traveling there.

Mobile app development Saudi Arabia travel apps give users access to pictures and videos of various destinations, which helps them learn more about the places they want to visit. This allows users to choose a travel destination that suits their preferences and make arrangements accordingly.

3.5 Utilization Of New Technology

Nowadays, many mobile app development companies in Saudi Arabia apps are designed using disruptive technologies such as machine learning, artificial intelligence, and data analytics. Travel companies are using these technologies to provide users with personalized recommendations.

As users continue to use the apps from the app development companies in Saudi Arabia more data is generated. Algorithms then use this data to understand the user's preferences and make recommendations that the user might be interested in. This has greatly benefited the travel and tourism industry. Additionally, these recommendations are helpful for users who may have a limited budget for their trip. The app's algorithms can assist in finding holiday plans that fit the user's budget.

3.6 Portable Solution

Travel mobile apps by App development companies in Saudi Arabia can provide all the information and data you need for your trip from start to finish. With the help of travel apps by app development companies in Saudi Arabia,  you don't need to carry guide books or maps separately. Digital tourism platforms also connect directly to GPS, making it easier for users to navigate the city. Tourism board apps provide more than just location tracking. They also allow users to save important information about their trip, such as dates, must-visit places, reminders, and more. Some apps even notify users about nearby discounted deals based on their location.

4. Benefits Of Travel Mobile Apps

Mobile apps by mobile application Development Company in Saudi Arabia can be vital for tourism businesses to enable customers to access relevant information or book services easily. Previous research suggests that mobile devices can greatly impact the tourism industry. The development of mobile applications by the top mobile application Development Companies in Saudi Arabia should consider the key factors that affect their quality and performance. These factors include costs, compatibility with various devices, and user preferences. Mobile applications aim to be smart and fast, as well as to reduce human labour and expenses.

One of the main reasons why mobile apps are more appealing to travelers than websites is that they offer many advantages. Mobile devices enable tourists to make last-minute purchases that can be used throughout the travel service process, from researching destinations and booking online to sharing feedback and recommendations after the trip. Moreover, travel agencies invest time and money in developing mobile apps through mobile application Development Company in Saudi Arabia, which indicates that service providers recognize the value of mobile apps. The following are some of the key benefits of mobile apps:

Purchasing services such as airline tickets, auxiliary services, and lodging

Access and availability of information at any time of day, even without a wifi connection

The tourism mobile app has been improved and now displays the best available trip packages for the destination. Users can examine the itinerary and obtain information from the destination.

Travel applications help plan routes, and travel guides provide detailed information about known and lesser-known destinations.

The application can function as a travel guide and a map to guide the traveler to their destination.

Use of basic tags, such as Quick Response codes, to enhance the visitor experience at a place.

AR technology in destinations is an exciting and immersive method to learn more about the locations.

The Mobile app developers in Saudi Arabia enhance the tourism business in various ways: They attract new customers, improve service quality and competitiveness, provide information, motivate customers to use your services, increase brand awareness, offer opportunities to market new products, and enable customer data collection. Consequently, tourists can enjoy a more immersive, favorable, and enriching experience.

5. Travel App Features That Enhanced Tourist’s Experiences

Travel and tourism apps have many advantages, as we have seen. But what are the essential features that any good travel mobile application in Saudi Arabia should have? What are the features that enhance tourists’ experiences? Learn about them in the following section.

5.1 In-App Booking System

In today's digital world, offering in-app booking for your tourist attraction is vital. This feature makes the reservation process easy and convenient for your potential customers. A positive user experience indeed with your mobile app can also enhance their satisfaction with your venue.

5.2 Interactive Map

Geolocation is an essential feature of the travel apps by the best mobile app development companies in Saudi Arabia. It enables tourists to explore the destination with ease and familiarity. The interactive maps have advanced nearby search filters, allowing tourists to locate the closest restaurant, supermarket, or hospital.

Providing tourists with a comprehensive in-app guide to your destination will make them feel valued. Moreover, your place will not seem as strange to them as it usually would – enhancing their likelihood of booking a trip.

5.3 Rewards System

Loyalty programs are a common strategy among the top players in the tourism industry. Why? Because they encourage desirable behavior and strengthen your customer’s bond with your brand. You can easily implement a reward system in your tourism app through an Android application Development Company in Saudi Arabia. A small discount for every app user and exclusive rewards for your senior users can make a big difference. As a result, your app users will multiply, and your tourist attraction will benefit from all the extra attention.

5.4 Recommendations For Climate Or Weather

Real-time weather predictions with advice help travelers better plan what to take and watch for and provide guidance on making timely travel arrangements.

5.5 Real-Time Tracking

Real-time travel tracking apps by Android application Development Company in Saudi Arabia are becoming more common. Most private modes of transportation already provide this service since people can track the movement of their automobiles, buses, and so on. Fortunately, this service will only improve in the future, as all transportation will rely on real-time tracking. Public transportation authorities have begun integrating IoT technology and GPS devices to give real-time information about buses, trains, and other modes of transportation. Creating a travel-time tracker app by an Android application Development Company in Saudi Arabia is a good way to capitalise on this trend.

5.6 Traveling Without Cash

For tourists visiting new countries and regions for the first time, theft and currency trouble is a major security worry. The advantage of a digital economy is that various apps now allow you to travel cashless and make all types of payments with a click or a tap.

5.7 Integration With Cab Booking Applications

While mobile app development companies in Saudi Arabia allows users to book flights, trains, and hotels on the move, integrating with a cab booking agency allows the user to receive live information on the exact location and expected arrival time of the cab as part of the destination. It also includes necessary information such as the car's registration number, driver contact information, and more, as well as driver ratings to ensure safe travel.

6. Finally

The impact of digital innovations on tourism app development companies in Saudi Arabia goes beyond the information mentioned earlier. These innovations have transformed the industry, and we can expect traditional travel methods to be completely transformed through advanced technology in the coming years. Stay tuned for more exciting developments! If you're looking to hire a reliable mobile application development company for your travel and tourism app needs, consider contacting Saudi Apps, best mobile app Development Company in Saudi Arabia, for the top app services.

FAQs

1. What are traveling mobile apps, and how can they enhance visitor experiences?

Traveling mobile apps provide information, services, and features related to travel and tourism. They can enhance visitor experiences by offering personalized recommendations, interactive maps, social media integration, gamification, and more.

2. How can I find the best traveling mobile application development company in Saudi Arabia for my destination?

There are many factors to consider when choosing the best traveling mobile application development company in Saudi Arabia , such as the availability of offline access, the quality of content, the user interface, the reviews and ratings, and the compatibility with your device. You can also compare apps using online platforms such as App Store or Google Play.

3. What does it cost to create a travel app by an IOS application Development Company in Saudi Arabia?

The functionality and technology stack outlined previously determine the cost of designing a travel app. However, you need more than these to give you an accurate idea of how much money you'll need to set aside for the cost of developing travel booking software. However, there are a few critical considerations that must be made. The factors determining the cost of building mobile travel applications are as follows:

Backend Architecture Selection

Incorporation of Technology

Design and Development of a Travel Booking App

4. Why does your travel company require a mobile app by the application Development Company in Saudi Arabia?

Mobile Apps for Travel & Tourism are essential for every travel business since they allow you to reach clients anywhere in the world, sell your services, and effectively develop trust between the business and the tourist.

5. What should a travel app include?

A travel app should include geolocation tracking, itinerary generation, weather forecasting, booking services, social media sharing, reviews and ratings, etc.

[xtruss]

Tiger sharks are the top predators in seagrass meadows in the Bahamas. By attaching cameras to the dorsal fins of several sharks, scientists learned that this small island country is home to more seagrass than any other place on Earth, an area that may be the size of Portugal.

How Sharks Equipped with Cameras Solved an Aquatic Mystery

Seagrass is vital for storing carbon and slowing climate change. With the help of nature’s best divers, scientists have found a patch the size of Portugal.

— By Craig Welch | Photographs By Cristina Mittermeier | March 20, 2023

Seagrasses, the pale green flowering plants that form meadows on the ocean floor, are home to all manner of life: turtles, fish, squid, seahorses, anemones, crab, dugongs. Yet for vast stretches of the marine world we still don’t know how much there is—and not just around far-flung atolls, but even along the coasts of some of the best-mapped countries on Earth.

Seagrass can stretch for hundreds or thousands of miles, and in areas with clear water that lets sunlight penetrate, may grow far deeper than humans in scuba gear can dive. So when Austin Gallagher, a marine scientist, and his team set out to see just how widespread these meadows were in the Bahamas, they sought help from some of the world’s best divers: tiger sharks.

By putting cameras on the deep-diving tropical predators, the group found to its amazement that the Bahamas is home to more seagrass than any other place on Earth—lots more.

Hours of video from the sharks revealed that seagrass covered at least 25,000 square miles, enough by itself to extend the world’s previously documented seagrass beds by 41 percent. In fact, the researchers suspect the meadows in that region are actually far larger—perhaps large enough to cover an area the size of Portugal, about 36,000 square miles, according to their study in Nature Communications.

Looking at the footage, “we could see these large expansive underwater meadows—all you could see was seagrass,” says Gallagher, who led the research and serves as CEO of the marine conservation science group Beneath the Waves. He was a National Geographic explorer in 2020-21.

Seagrass beds shelter mollusks, fish, squid, and little crustaceans, and often serve as foraging grounds for sea turtles. Globally, there are 72 different species of seagrass.

Animals with Cameras

Gallagher has studied marine life in the Bahamas for more than a decade and has been fascinated by the movement of highly mobile tiger sharks for even longer. He’d already been putting cameras on sharks “and having them reveal to us their daily lives,” he says.

Tiger sharks in the Bahamas form packs, like wolves in Yellowstone National Park. “These seagrass meadows are essentially the savanna, and that’s where all the big predators are,” Gallagher says. Nurse sharks, blacktips, and a few hammerheads are there, too, but tiger sharks “are the top, top, top dog.”

When Gallagher started noticing just how much seagrass the sharks swam through, he contacted one of the world’s leading seagrass experts, Carlos Duarte, at King Abdullah University of Science and Technology in Saudi Arabia. Intrigued, they embarked on a mapping exercise.

But using satellite data can be a misleading way to view underwater environments. It doesn’t tell the whole story. If grass is too deep or spotty or the water murky, it may not be visible from above. To understand just how vast seagrass is, it also needs to be confirmed from underwater.

Gallagher’s team conducted more than 2,500 individual human surveys, both with divers and with boats. They also equipped eight tiger sharks with satellite tags on their dorsal fins to help map locations the sharks traveled, and put cameras on seven others, including one virtual reality 360-degree camera, which logged long hours of footage over several years. By analyzing all of this information, they were able to show that previous accounts of the region’s seagrass had dramatically underestimated its extent.

“It really does underscore the incredible things that these animals can do,” he says.

The tiger shark work was not the first time marine animals have been used to help understand seagrasses. In 2015, cameras affixed to sea turtles revealed a massive decline in seagrass off western Australia following a heat wave. In 2018, researchers noticed sea turtles tagged with tracking devices were all converging on a spot in the Indian ocean. They followed the animals to the site and found a previously unknown deep seagrass bed in the Great Chagos Bank region of the ocean.

Austin Gallagher’s research on tiger sharks helped lead to the discovery of a sprawling underwater meadow of seagrass that increased the known extent of seagrass globally by at least 41 percent.

Plant life holds vast quantities of carbon and one of nature's greatest—and most under appreciated—systems for storing carbon is seagrass.

Rays hover over seagrass beds in the Bahamas.

Unknown Seagrass Vs Celebrated Coral

That happened because seagrasses, while important, just haven’t received the level of attention of coral reefs even though the world’s 72 species of seagrasses are found across a wider range of the planet. “They haven’t been prioritized, says Benjamin Jones, chief conservation officer and co-founder of Project Seagrass, a United Kingdom-based seagrass conservation group. He estimates there are four or five times as many scientists globally studying corals as there are doing research on seagrass.

Seagrass “is the stuff you go past to get to a coral reef,” he says. One expert has referred to it as the “ugly duckling” of marine science. “The UK has a rich biological sciences history, but we know way more about kelp and seaweeds than we do about seagrasses,” Jones says.

Seagrass may be underappreciated, but it’s hard to overstate its importance. Not only does it house many species, but it also stores an immense amount of carbon, which helps battle climate change. In some places, it’s even more important to humans than coral reefs.

Sharks have been patrolling the ocean for more than 420 million years. In the Bahamas, tiger sharks tend to travel in packs, like wolves, and as predators they help keep seagrass ecosystems in balance

In a recent survey of a thousand residents from 147 coastal villages in Tanzania, Sri Lanka, Indonesia, and Cambodia, Jones found more people preferred fishing in seagrass than on coral reefs. While there are more fish and greater variety in coral reefs, for any given species, the fish living in protected seagrass are actually more nutritious for people.

As helpful as tiger sharks and sea turtles have been in documenting seagrass meadows, Project Seagrass also is enlisting humans to help improve our understanding. The nonprofit built a phone application, SeagrassSpotter, which can be used for crowd-sourcing newly discovered meadows that do not appear in any database. Already, citizen scientists using the app have helped map new beds around the Democratic Republic of Timor Leste.

“We’re really just beginning to realize how important seagrasses are,” Jones says. As such, it’s only growing more important to figure out how much of it exists, and where.

[tektronixtechnology]

Household survey Tourist survey Workplace survey Labour survey Passenger survey Airport survey Vehicle survey Trip diary

Vehicle counting CAWI survey RP survey ( revealed preference) SP survey ( stated preference) Income survey Population survey

Capi tool surveys

Capi tool surveys in saudi arabia

#householdsurveys #capitoolsurevys #capisurveyssaudi #capitoolsurveyssaudiarabia #capisoftwareriyadh #capisoftware #capitool #travelsurveyssaudiarabia #travelsurveysriyadh #travelsurveysriyadhsaudiarabia

[blueiscoool]

4,500 Year-Old Avenues Lined with Ancient Tombs Discovered in Saudi Arabia

Archaeologists have discovered a 4,500-year-old highway network in Saudi Arabia lined with well-preserved ancient tombs.

Researchers from the University of Western Australia have carried out a wide-ranging investigation over the past year, involving aerial surveys conducted by helicopter, ground survey and excavation and examination of satellite imagery.

In findings published in the Holocene journal in December, they said the "funerary avenues" spanning large distances in the northwestern Arabian counties of Al-'Ula and Khaybar had received little examination until quite recently.

"The people who live in these areas have known about them for thousands of years," researcher Matthew Dalton explained. "But I think it wasn't really known until until we got satellite imagery that just how widespread they are."

Dalton said the funerary avenues, which he had seen from a helicopter, stretched for hundreds, "maybe even thousands of kilometers" and that the same routes were often followed by those traveling along the main roads of today.

"Often you'll find main roads tend to follow the same routes as the avenues because they tend to be the shortest route between between the two places they're going to," Dalton said. "And actually, in some cases, the the tombs themselves are so dense that you can't help but walk on the ancient route itself, because you're sort of hemmed in by the tombs."

The tombs themselves are mostly either pendant-shaped or ring burials. Ring tombs involve a cairn surrounded by a wall of up to two meters in height, while pendant tombs have "beautiful tails."

Using radiocarbon dating, the researchers determined that a concentrated group of samples dated back to between 2600 and 2000 BC, although the tombs continued to be reused until around 1,000 years ago.

"These tombs are 4,500 years old, and they're still standing to their original height, which is really unheard of," researcher Melissa Kennedy said. "So I think that's what particularly marks Saudi Arabia out from the rest of the region -- just the level of preservation is unbelievable."

Kennedy believes either single individuals or small groups were buried in the tombs, and the team have observed around 18,000 tombs along the funerary avenues while 80 of those have been sampled or excavated for research.

The researchers think the use of the routes long preceded the tombs, and are still not sure exactly why the tombs were built along the route -- although Kennedy pointed to similar customs linked to land ownership in Greece and Rome in later history.

"A way of showing ownership perhaps, could be one reason the tombs were built," Dalton said. "And there may be an element of, you bury your nearest and dearest alongside the route, because you'll be passing them frequently, and you have a place to remember them."

The next step for the team will be to do more radiocarbon dating and go back out on the field, before analyzing their data. And more discoveries are likely to follow, with Dalton saying the avenues may even stretch across into Yemen, especially as similar tombs are found in both that country and northern Syria.

"The third millennium is such an important period of time," Kennedy said. "It's when the Pyramids are built. And it's where lots of different cultures are interacting with each other for the first time on a wide scale. So to see the appearance of this monumental funerary landscape in this period is really exciting. And huge new avenues of research to basically follow."

By Jeevan Ravindran.

[rjzimmerman]

Excerpt from this story from the New York Times:

Humans — and their ships, seismic surveys, air guns, pile drivers, dynamite fishing, drilling platforms, speedboats and even surfing — have made the ocean an unbearably noisy place for marine life, according to a sweeping review of the prevalence and intensity of the impacts of anthropogenic ocean noise published on Thursday in the journal Science. The paper, a collaboration among 25 authors from across the globe and various fields of marine acoustics, is the largest synthesis of evidence on the effects of oceanic noise pollution.

Anthropogenic noise often drowns out the natural soundscapes, putting marine life under immense stress. In the case of baby clown fish, the noise can even doom them to wander the seas without direction, unable to find their way home.

“The cycle is broken,” said Carlos Duarte, a marine ecologist at the King Abdullah University of Science and Technology in Saudi Arabia and the lead author on the paper. “The soundtrack of home is now hard to hear, and in many cases has disappeared.”

In the ocean, visual cues disappear after tens of yards, and chemical cues dissipate after hundreds of yards. But sound can travel thousands of miles and link animals across oceanic basins and in darkness, Dr. Duarte said. As a result, many marine species are impeccably adapted to detect and communicate with sound. Dolphins call one another by unique names. Toadfish hum. Bearded seals trill. Whales sing.

Scientists have been aware of underwater anthropogenic noise, and how far it propagates, for around a century, according to Christine Erbe, the director of the Center for Marine Science and Technology at Curtin University in Perth, Australia, and an author on the paper. But early research on how noise might affect marine life focused on how individual large animals responded to temporary noise sources, such as a whale taking a detour around oil rigs during its migration.

The new study maps out how underwater noise affects countless groups of marine life, including zooplankton and jellyfish. “The extent of the problem of noise pollution has only recently dawned on us,” Dr. Erbe wrote in an email.

[newstfionline]

Tuesday, April 27, 2021

Global defense spending (Foreign Policy) Global defense spending increased in 2020, despite a sharp downturn in the global economy, according to an annual report by the Stockholm International Peace Research Institute (SIPRI). Overall spending reached nearly $2 trillion, a 2.6 percent increase from the 2019 figure. Defense budgets in the Middle East fell by 6.5 percent, helped by a 10 percent cut by Saudi Arabia. The five biggest spenders—the United States, China, India, Russia, and the United Kingdom—all increased their defense spending in 2020.

Canadians avoiding hotel quarantines for air travellers fuel taxi boom on U.S. border (Reuters) U.S. taxi and limousine services are seeing a boom in business from customers seeking to enter Canada by land to avoid a restriction on international travel that applies only to air traffic. While both Canadian land and air travellers are required to take a test within three days of departure, and again on arrival, only those flying to Canada must spend up to three days of the country’s 14-day required quarantine period in a hotel. That has led to a surge of calls for taxi and limousine services from Canadians who fly through U.S. airports in states like New York and then cross over the land border. A taxi trip across the border can cost around $200 or $250 compared with a three-day hotel stay of more than C$1,200 ($961), Canadian travel insurance broker Martin Firestone said. With the Canada-U.S. land border mostly closed for more than a year due to the pandemic, and overall tourism down, the recent surge in business has come as a relief to some struggling taxi operators. Some Canadians ask to be driven home, while others take rides to the border, cross on foot and get another ride in Canada, drivers said.

Armed Groups Step Into Venezuela as Lawlessness Grows (NYT) They bring drinking water to residents in the arid scrublands, teach farming workshops and offer medical checkups. They mediate land disputes, fine cattle rustlers, settle divorces, investigate crimes and punish thieves. They’re not police officers, civil servants or members of the Venezuela government, which has all but disappeared from this impoverished part of the country. Quite the opposite: They belong to one of Latin America’s most notorious rebel groups, considered terrorists by the United States and the European Union for carrying out bombings and kidnappings over decades of violence. Venezuela’s economic collapse has so thoroughly gutted the country that insurgents have embedded themselves across large stretches of its territory, seizing upon the nation’s undoing to establish mini-states of their own. And far from fleeing in fear or demanding to be rescued by the authorities, many residents here in Venezuela’s borderlands—hungry, hunted by local drug gangs and long complaining of being abandoned by their government—have welcomed the terrorist group for the kind of protection and basic services the state is failing to provide. The insurgents “are the ones who brought stability here,” said Ober Hernández, an Indigenous leader on the Guajira peninsula next to Colombia. “They brought peace.”

Peru’s election (Foreign Policy) Left-wing candidate Pedro Castillo is heavily favored by Peru’s electorate ahead of the country’s June 6 presidential runoff, according to a recent poll; 41.5 percent of respondents backed Castillo in the Instituto de Estudios Peruanos survey, with his challenger Keiko Fujimori receiving only 21.5 percent support. Decisions surrounding the economy seemed to drive support for Castillo, with more than half of those expressing support for him saying they would support a total change to the country’s economic system. There is still a chance that the vote could be competitive: 34.7 percent of those surveyed wanted neither candidate or were undecided.

E.U. Set to Let Vaccinated U.S. Tourists Visit This Summer (NYT) American tourists who have been fully vaccinated against Covid-19 will be able to visit the European Union over the summer, the head of the bloc’s executive body said in an interview with The New York Times on Sunday, more than a year after shutting down nonessential travel from most countries to limit the spread of the coronavirus. The fast pace of vaccination in the United States, and advanced talks between authorities there and the European Union over how to make vaccine certificates acceptable as proof of immunity for visitors, will enable the European Commission, the executive branch of the European Union, to recommend a switch in policy that could see trans-Atlantic leisure travel restored. “The Americans, as far as I can see, use European Medicines Agency-approved vaccines,” Ursula von der Leyen, president of the European Commission, said Sunday in an interview with The Times in Brussels. “This will enable free movement and the travel to the European Union. She added that resumption of travel would depend “on the epidemiological situation, but the situation is improving in the United States, as it is, hopefully, also improving in the European Union.”

Italy’s Problem With School Dropouts Goes From Bad to Worse in Pandemic (NYT) Even before the pandemic, Italy had among the worst dropout rates in the European Union, and the southern city of Naples was particularly troubled by high numbers. When the coronavirus hit, Italy shuttered its schools more than just about all the other European Union member states, with especially long closures in the Naples region, pushing students out in even higher numbers. While it is too early for reliable statistics, principals, advocates and social workers say they have seen a sharp increase in the number of students falling out of the system. The impact on an entire generation may be one of the pandemic’s lasting tolls. Italy closed its schools—fully or in part—for 35 weeks in the first year of the pandemic—three times longer than France, and more than Spain or Germany. And experts say that by doing so, the country, which has Europe’s oldest population and was already lagging behind in critical educational indicators, has risked leaving behind its youth, its greatest and rarest resource for a strong post-pandemic recovery.

Virus ‘swallowing’ people in India; crematoriums overwhelmed (AP) With life-saving oxygen in short supply, families are left on their own to ferry people sick with COVID-19 from hospital to hospital in search of treatment as India is engulfed in a devastating surge of infections. Too often, their efforts end in mourning. On social media and in television footage, desperate relatives plead for oxygen outside hospitals or weep in the street for loved ones who died waiting for treatment. For the fourth straight day, India on Sunday set a global daily record of new coronavirus infections, spurred by an insidious new variant that emerged here. The surge has undermined the government’s premature claims of victory over the pandemic. The unfolding crisis is most visceral in India’s overwhelmed graveyards and crematoriums, and in heartbreaking images of gasping patients dying on their way to hospitals due to lack of oxygen. Burial grounds in the capital New Delhi are running out of space. Bright, glowing funeral pyres light up the night sky in other badly hit cities.

In leaked audio, Iran’s foreign minister laments interference by Revolutionary Guards (Washington Post) In leaked audio recordings made public Sunday, Iran’s foreign minister complained about interference by the Revolutionary Guard Corps in Tehran’s diplomatic affairs, including efforts to undermine the 2015 nuclear deal between Iran and world powers. The audio, which was released by the London-based Iran International news channel, came from a three-hour interview with the foreign minister, Mohammed Javad Zarif, that the channel said was conducted in March. Taken together, Zarif’s unvarnished comments and the fact the audio had leaked, highlighted the sharpening public rivalries within Iran’s political circles, as Tehran engages with global powers in a fresh attempt to revive the nuclear deal, and as Iranian elections approach. The leaked conversation was the latest salvo in what has become an increasingly caustic domestic Iranian debate over the nuclear deal, pitting “pragmatists” represented by Rouhani against a conservative camp wary of any engagement with the West. The factional fights are not a secret in Iran, which hosts political debates that are more expansive and vigorous than most countries in the Middle East.

[tekrizwan-2024]

Conducting Airport Surveys through CAPI: Insights from KSA

Conducting Airport Surveys in Saudi Arabia through Computer-Assisted Personal Interviewing (CAPI) provides valuable insights into passenger experiences and satisfaction levels in Jeddah, Riyadh and KSA. This method allows for real-time data collection and interaction with travelers, enabling airport authorities to identify areas for improvement and enhance the overall passenger experience. Let's explore the details of airport surveys conducted through CAPI in each of these countries:

Airport Survey through CAPI in Saudi Arabia

In Saudi Arabia, airport surveys through CAPI are conducted at major airports such as King Khalid International Airport in Riyadh and King Abdulaziz International Airport in Jeddah. Trained interviewers engage with passengers to gather feedback on check-in processes, security procedures, cleanliness, and amenities. The data collected through CAPI tools surveys in Saudi Arabia airport authorities helps in making informed decisions to enhance service quality and passenger satisfaction.

Airport Survey through CAPI in Jeddah

Jeddah airport surveys through CAPI at Hamad International Airport in Jeddah. Trained interviewers utilize mobile devices to conduct interviews with travelers, focusing on various aspects such as terminal facilities, immigration procedures, baggage handling, and customer service. The insights obtained through CAPI surveys assist Jeddah airport authorities in implementing targeted improvements and ensuring a seamless travel experience for passengers.

Airport Survey through CAPI in Riyadh

In Riyadh airport surveys through CAPI are conducted at Muscat International Airport. Trained interviewers interact with passengers to gather feedback on terminal facilities, cleanliness, staff professionalism, and overall satisfaction. The data collected through CAPI surveys enables Omani airport authorities to identify areas for enhancement and ensure a positive passenger experience.

Conclusion

Airport surveys conducted through CAPI provide valuable insights into passenger experiences and satisfaction levels in Gulf countries. By utilizing this method, airport authorities can gather real-time feedback from travelers, identify areas for improvement, and enhance service quality. Through continuous monitoring and feedback collection via CAPI surveys, Gulf countries aim to maintain high standards of passenger satisfaction and service excellence at their airports.