#tragically for me i really value precision of language—i think carefulness and clarity are really important! | Explore Tumblr posts and blogs

aeide-thea · 2 years ago

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a bunch of menswear brands/blogs seem to be trying to turn 'shirting' into a synonym for 'shirts' and it's like. why tho

feels vaguely related to the thing where people love to use 'colorway' when often 'color' would do? like. mildly abstruse sartorial argot is sexy but you really strip all the sexiness out of it when you deploy it sloppily/reductively, imo :/

#tragically for me i really value precision of language—i think carefulness and clarity are really important!#and i think we blunt our tools when we don't reserve them for their intended purposes #like it's not that i think everyone has to know 'shirting' refers to fabric suited/intended for making shirts #but like. why go reaching for a word you don't know how to use‚ you know? you've just muddied the waters for everyone #when a perfectly good workaday word was right there‚ steady and serviceable!#anyway. not ultimately the hill i want 2 die on‚ it's just marketing #but also marketing DOES reflect and shape a zeitgeist?#so‚ you know. just thinking about attentiveness and conscientiousness and patience‚ and what we lose when we don't care about those things…#anyway. yeah this IS the shit that happens in my brain when i go to check my email.#fussy lil poet manqué.e

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