a bunch of menswear brands/blogs seem to be trying to turn 'shirting' into a synonym for 'shirts' and it's like. why tho
feels vaguely related to the thing where people love to use 'colorway' when often 'color' would do? like. mildly abstruse sartorial argot is sexy but you really strip all the sexiness out of it when you deploy it sloppily/reductively, imo :/
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