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frettboard2016-blog · 8 years ago

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Astrology as a Service Shows How Tech Is Disrupting Everything

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Astrology as a Service Shows How Tech Is Disrupting Everything

Chandan Tiwari is the founder of Vedic Rishi, an astrology-generation Shows services issuer with an API everybody can plug into an app or internet site to offer users with horoscopes, predictions, and astrological calculations. Tiwari, an engineer who began the organization even as nonetheless in university, comes from a family of astrologers and talks glibly approximately bringing together the “technology” and artwork of astrology.

When you watched of astrology, you do not typically come to be deliberating technology. The photo is of vintage guys sporting a large number of earrings with unique stones, sitting go-legged on crisp white sheets. But much like each other component of lifestyles, astrology has also modified lots thanks to era over the years.

People have been selling “Castro” software for years, and it has lengthy been taken into consideration one of the three countrywide obsessions of India, our ABCs – Astrology, Bollywood, and Cricket.

But in at the least cricket and cinema, the impact of generation appears to be greater direct. Replay cameras, movement tracking, and excessive tech tools have modified all sports; mega-hits inclusive of Baahubali 2 would not be feasible without enhancements in technology. In the case of astrology, has era changed whatever past the approach of distribution?

In a few approaches, it has, if you’re to agree with Tiwari. “There is lots of various facts, a lot of one of a kind calculations that you need to carry out,” he explains. “And it is now not about predicting the destiny, but greater about information the arena around you. So my father used to do all these calculations manually, and I began to think of how we are able to automate the method.”

Castro API tendencies Castro

“I turned into in university at the time, and there had been a number of software to be had to do that, but they were very luxurious, and it changed into all locked down,” he keeps. “We began to have a look at how to do that in-residence. I started to read a variety of books [on astrology] and that is when I started to get interested in astrology as properly, and it turned into quite interesting to realize – there are so many matters to recognize, now not even a full-time astrologer might know all of the matters.”

Getting records collectively, placing collectively searchable databases, and go-referencing information to build algorithms, Tiwari set approximately constructing a tool that could be customizable to unique wishes, however also capable of providing tons faster results than journeying an astrologer. At the identical time, all of this became still based totally on classical texts of the subject, something Tiwari sees as a tremendous.

Early iterations helped calculate information which includes eclipses, or the placement of the sun and the moon, depending on time and date, and operating out things such as angles and connecting that with various inferences. By this point in mid-2007, the Vedic Rishi website online had 35,000 registered customers, but it was being developed and run as a hobby for Tiwari, as a one-guy operation. When he completed his schooling and became employed through TCS in 2010, work slowed.

At this factor, Tiwari recollects, Vedic Rishi had crossed one hundred,000 users, but it wasn’t being monetised. Things commenced to exchange but, says Rishi, as the emails, he was getting on the website went from the same old “should I take this task,” or “how can I improve my fortunes,” and people began to ask about the software program.

“People started asking in which I was given the software program from,” says Tiwari, “and if I said that I’d made it, then they would ask if they are able to rent it, or if they can buy it. I wasn’t interested in promoting it, so I made it available online. But the messages kept coming, and I commenced to reflect consideration on how we will make a commercial enterprise out of this without charging the give up the user.”

Castro app demo Castro

At TCS, Tiwari’s paintings experience were in designing interfaces, and he determined that making an API would be the pleasant solution. “There are APIs for pretty much everything in the world, however [three years ago] I wasn’t finding something for astrology,” says Tiwari. More are available now, as some short searching proved, though you may definitely locate greater people presenting software program tools or internet site, as opposed to APIs that can be used some other place.

“We determined to provide some simple features, which include the planetary position, for example, thru the API,” says Tiwari. “This is how our B2B commercial enterprise advanced. Dating, matchmaking, horoscopes, these are a number of the matters that may now be checked using the API.”

The API itself is unfastened for restrained use; any developer can start experimenting with it to see if it’s useful for them. But the money that Vedic Rishi makes comes from it is 150-plus paying subscribers. The version is primarily based on the variety of functions that a publisher selects, and the variety of requests made the usage of the API. Tiwari says his customers encompass the Hindustan Times, whose website he says is one in every of the most important sources of site visitors for the Astro API. The Hindu, the Asian Age, and the Indian Express all have astrology sections as nicely, a testament to the popularity of the perception, even as we stay in a world wherein a tweet might have more of an effect on your life than the alignment of planets.

The oft-rebranded Tazo is some other client, and others include matrimonial websites Maheshwari.Org, BigMatrimony, and USShaadi.Com.

Vedic courting Castro

It’s clear that there’s an audience for the content that Tiwari is imparting, but thinking about we’re talking approximately astrology, the query comes up – why even trouble with algorithms and calculations? Surely he should without a doubt use a random text choice tool, no greater complex than a Twitter bot, to spew out something proper.

Tiwari would not get worked up at the inspiration – there’s an experience that he’s used to dealing with skeptics. Instead, he gently says that astrology does not control results, but gives human beings with a framework to a method the world.

“Creating and the astrological characteristic is based totally on astronomical calculations,” he says. “Once you apprehend the algorithm then it’s no longer complicated at all. But what you have to do is carry together a number of distinct algorithms, and there are so many exclusive sects in Indian astrology that the majority do not truly recognize. But maximum of all, you want to paintings for your content and develop it in a manner that is surely useful. We’re constantly innovating and improving what we know, in order that our presenting is greater useful.”

“Astrology has been around on account that ages, however how people used to take it earlier is absolutely exclusive from how we’re portraying it,” he provides. “Things are not foretold through astrology, it’s miles a manual. Today it is portrayed as, you will get married at this age, you may have 3 motors, you will get a massive domestic. That is baseless. Astrology does now not do those things.”

Our skepticism remains, however, Tiwari is prepared for that as well, and adds, “it is okay if you disagree.” Regardless of that, it’s clear that there may be sufficient hobby in what the company gives for us to predict a bright destiny, and for a number of others who’re keen to offer Astrology as a Service.

4 Ways to Advertise Your Astrology Business (The Secret Is to Start for FREE)

Who else is set to release their astrology, new age or religious counseling commercial enterprise? Are you seeking out a few progressive, particular and worthwhile places to advertise your offerings… However, do not have plenty of finances to begin?

The reality is, as you probably already realize… About eighty-five% of all professional astrologers, psychics, mediums, electricity people and new age advisors of ANY kind in no way make any real cash in any respect.

Why?

It’s a tough, aggressive commercial enterprise… And success has much less to do with skill, as it does with strategy. (in different words, a number of the maximum well known in successful astrologers, clairvoyants, and spiritual coaches are the least proficient, and some of the BEST, wallow in obscurity for all time)

With that during thoughts, I need to provide you a very simple series of steps you can use to release your brand and business TODAY, beginning from scratch and pretty regularly, getting your first clients in a reply of days.

Curious? Let’s check the listing beneath!

1 – Article Syndication. Simply stated, writing articles (like this one) for the purpose of spreading your message around the net is a completely powerful way of extending your effect, and constructing your emblem, often of places which you couldn’t attain to your own. Remember, many content material directories get hundreds of thousands of site visitors a day, and the religious, private improvement and new age classes are VERY popular as nicely.

2 – Online Classifieds. Believe it or no longer, a number of my customers have built their entire agencies on the back of Craigslist and Backpage.Com. By distinctive feature in their hyper neighborhood recognition, you could quick and without difficulty establish yourself as a credible nonsecular teach or counselor on your local network with rapid, a laugh and FREE ads that convert like crazy. Remember, even in case you best get 2 or 3 responses in keeping with the ad, and you’re running 1 advert an afternoon (which is modest), and get 1 new client for each 3 or 4 calls, you could be earning exact cash within 10-14 days in case you keep it up!

Three – Find hyper nearby blogs and offer to make a contribution content material

Of route constructing your own emblem blog is critical… However so too is finding other local blogs and information resources to your network, and contributing to them. The fact is, 1 blog publish in art and entertainment or way of life section of your on-line newspaper or network site can generate enough site visitors to preserve you busy for weeks, months or even years to come. (The key is HOW you interact the traffic to preserve them coming again!)

4 – Start using Tumblr aggressively! Why? Because it is amusing, smooth and an innovative way to curate content on your area of interest… And to develop a community of enthusiasts, friends, and fans who will help you unfold your message and grow your target market. In many approaches, Tumblr is FAR advanced for commercial enterprise than Twitter and Facebook, and but… No longer 1 in 50 coaches, teachers, running shoes, and “religious experts” have ever used it. (it’s also 100% unfastened, and extraordinary amusing as well!)

The backside line?

If you sense an experience of PURPOSE and ardor approximately your capacity to assist, contribute and provide hope and recuperation to people of need, you CAN construct a hyper worthwhile, and rewarding commercial enterprise doing work which you love. But DON’T wait. Instead – in case your virtually correct at what you do, observe the easy tips above, and begin getting your first clients, BEFORE they discover someone who doesn’t have your present, instead).

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sharma39999-blog · 8 years ago

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Baahubali 2 shatters records at the Indian box office

S S Rajmouli's Baahubali 2: The Conclusion has set the box office ablaze because it took in a large Rs 125 crore on its first day at cinemas. To place this in perspective, the highest incomes film from Bollywood this yr has been Shah Rukh Khan's Raees, which managed to make Rs 139 crore in its lifetime since releasing on January 25. Baahubali, starring Prabhas, Rana Dagubatti, Anushka Shetty and Tamannaah is the concluding a part of the two half particular results infused magnum opus by S S Rajmouli. The primary half which launched in 2015 additionally went on to create historical past, turning into the highest grossing regional movie ever, and ranks third on the highest grossing Indian films ever behind PK and Dangal. By the seems of it, the second half, which launched on April 28, is ready to interrupt records set by its predecessor and others.Baahubali 2 collections Day one whole: Rs 125 cr Telugu language: Rs 53 cr Hindi dub model: Rs 40 cr Launched in 6,500 screens in the nation, the movie had the twin benefit of the hype of the first film's cliff-hanger ending, and the comparative lull at the cinemas with no huge ticket films from the South, Bollywood or Hollywood since March second week. Nonetheless, the movie has managed to not solely outdo the first half when it comes to collections, however has exceeded expectations. Many predicted the film might contact the Rs 100 crore determine on day one, however not the Rs 125 crore it has raked in lastly. Of the whole, a significant chunk has come from the movie's 'house state' Andhra Pradesh the place it made a staggering Rs 53 crore (web after tax since it isn't tax free regardless of being in the state's native language). The opposite South Indian languages -- Tamil (Rs 14 crore), and Malayalam (Rs 6 crore) -- additionally carried out properly, setting records for dubbed variations in the course of. Whereas the movie was not dubbed in Kannada, it was screened extensively in Karnataka with exhibits in the authentic Telugu audio, and Tamil and Hindi dubs, and it made a powerful Rs 11.5 crore in the stated state. "Andhra Pradesh Authorities gave many incentives like improve in the variety of exhibits allowed per day per display from four to six giving the film 50 per cent extra exhibits in its strongest market. It additionally allowed exhibitors to extend in ticket costs from Rs 70 to Rs 100 and Rs 150 relying upon location and metropolis successfully offering an incremental advantage of 40 per cent and 100 per cent respectively. The above elements enhance the box office efficiency of Baahubali in AP by collections whopping Rs 53 crore which is one among the largest box office earners for authentic model from simply Andhra Pradesh state," says an unbiased distributor on the situation of anonymity. He provides that the undeniable fact that the movie launched on a non-holiday Friday/weekend and nonetheless managed to tug in so many individuals is commendable. The Hindi dub model which has been marketed and distributed by Dharma Productions has seen a large improve in the first day collections from the first half. Additionally distributed by Dharma, Baahubali: The Starting made historical past when it netted Rs 5 crore on the first day for simply the dub model. No movie had accomplished so until then, or since then. That was till the Friday passed by when the dub model of Baahubali 2: The Conclusion made Rs 40 crore on the first day of launch. In truth, this assortment is tied with 2015 Salman Khan starrer Prem Ratan Dhan Paayo for the highest opening day assortment for a Hindi language (dub or Bollywood) movie. P V Sunil, CEO and Director, Carnival Cinemas says, "We now have by no means seen such a grand single day collections at Carnival Cinemas box office to date for any movie. Baahubali 2 has damaged all the earlier records of variety of admits and occupancy per day at Carnival and all throughout. The morning exhibits had 100 p.c occupancy. We had exhibits as early as 5.30 a.m. in Bengaluru and it was houseful. Advance bookings had been big 85-90 per cent for Friday and for the remainder of the prolonged weekend it's 80 per cent as of now. We had 375,000 admits yesterday which is 100,000 greater than the earlier single day admits of Dangal." He provides that the multiplex chain had 1,314 exhibits on Friday and might be rising the variety of exhibits for Saturday and Sunday primarily based on the demand for the movie and the occupancy. This makes it the highest variety of exhibits given to a movie ever at Carnival; Dangal had 1,240 exhibits per day and Sultan had 1,280. Whereas the opinions have been combined to optimistic, the pleasure round the movie has ensured sufficient advance reserving on the opening weekend (Rs 36 crore) and sustained phrase of mouth might imply the film continues to interrupt records and will even attain the prime of the largest grossers from India inside its lifetime. The very fact there are not any main releases from India provides to its possibilities. Its solely competitors is available in the type of Guardians of the Galaxy Vol 2 subsequent week (Might 5) and the audiences for the two movies are very totally different. It stays to be seen if the both movie suffers when it comes to publicity at the IMAX and 3D screens, since the Hollywood franchise from Marvel is predicated in house and the visible results make up a significant a part of its theatrical attraction.Baahubali 2: Some comparisons/observations Widest launch for an Indian movie but, at 6,500 screens Heaviest advance reserving in latest instances at Rs 36 crore throughout languages Highest opener in Bollywood (Prem Ratan Dhan Payo in 2015) now tied with Hindi model of Baahubali 2 at Rs 40 cr Whole opening day assortment of Baahubali 2 is greater than thrice that of Bollywood file holderOpening day assortment is simply Rs 15 cr shy of Raees' lifetime assortment of Rs 139 crore (Raees is the highest Bollywood grosser this yr to date) It normally takes a Bollywood blockbuster launched on a competition weekend 2-Three days to cross Rs 100 crore mark, which this movie crossed in simply in the futureSupply: Business estimatesLet's block advertisements! 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