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mysteli · 6 years ago

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A Year And Forever (Jake X MC)

A/N: Hey so this is for Day 12 of the Choices September Challenge. The theme is called ‘‘Anniversary’ and I really love this fic! It’s fluffy and I thought I should redeem myself after my last fic! Hope you like it!💗💗💗

Warning: T

Tags: @princesstopgun @xo-endlessmayhem-xo @mechaspirit @brightpinkpeppercorn @skyila @cocomaxley @hopefulmoonobject @alesana45 @mind-reader1 (lemme know if you wanna be tagged)

Tagging the @choices-september-challenge

Masterlist��

Finally. The day has finally come. One whole year since Jake and Logan decided to seal the deal and choose to spend the rest of their lives to together. A whole year fighting for their relationship from the law and finally being able to gain the freedom they’d wanted for some damn long. Now, Jake’s name was only a day away from being cleared. The final court order was tomorrow but Jake was forced to stay in Costa Rica until then and of course, like she would, Logan goes with him. They’d been staying in Costa Rica for a few days and decided it would be the perfect time to celebrate their anniversary, even if the next day they’re fighting for Jake’s freedom.

That doesn’t really matter now. All that truly matters is that they’re together and they’ve really lasted an entire year. A lot of hard work and patience went into gaining the evidence to clearing Jake’s name and it still isn’t complete or finalised yet. But Logan just has this feeling. A gut feeling that they’re gonna do this and Jake will finally be free to go back to the States and spend his life with the woman he loves. They both want it more than anything. To be able to be with each other forever.

The sun perks up and glistens through the stained window of Jake’s small, hidden house in Costa Rica. It’s barely a house. A mere cabin, if you will, but it still seems to work. Besides, Logan and Jake haven’t really gone out much, trying to savour the last few runaway days they have with each other before their life really begins.

Logan is already up and making breakfast for her and Jake. Luckily, he isn’t up yet so she has the opportunity to surprise him with a perfect breakfast on their anniversary. She’s thrown on one of Jake’s black shirts, without his knowledge and thrown on a pair of grey shorts underneath. Her platinum blond hair is tied back in a messy ponytail, as she flips a pancake in the frying pan. She hasn’t really done it yet and it almost always falls off every time. Jake is actually worse at flipping pancakes. Not kidding, he got one on the ceiling the last time they cooked together.

Logan giggles to herself, reminiscing on all the wonderful memories her and Jake had shared together. Hell, they’re not even legally married yet and since Jake’s name is so close to being cleared... maybe that time is getting close.

Suddenly, Logan’s hears tired footsteps emerging from the bedroom and a morning groan that would only ever come from one man. She doesn’t turn around and leaves Jake in the dark, allowing him to take in her morning appearance. For a moment, he just stands there, running a hand through his tousled sandy hair and remaining enraptured in his wife’s beauty.

Out of the blue, Logan can feel Jake’s strong arms wrapping around her waist, his palms stretching out across her stomach. He plants a loose kiss on her neck, admiring all the love bites he’d marked her with last night.

“Good morning.” Logan greets him, tilting her head so she can see Jake’s tired face and bringing their lips together momentarily. Jake lets it linger and tugs at her lower lip before ending the kiss.

“Mornin’, Princess.” Jake replies, nuzzling against his neck and taking in his wife’s immaculate scent. “Sleep well?”

Logan can’t help but giggle at the smirk that creeps upon Jake’s face when he says that in a teasing tone. “Didn’t sleep much.” She answers, clutching his hands that are spread out on her stomach and just resting her own hands there, sighing contently.

After a peaceful moment of silence, Jake twists Logan in his arms and watches as her palms fan out on his bare chest. “You know what today is?” Jake questions, knocking his forehead against Logan’s sweetly, an expectant look in his cerulean eyes.

Logan takes this as the perfect opportunity to tease her husband. “Umm... Sunday?” She says in her most disbelieving tone possible, trying to give off some fake cluelessness.

Jake furrows his brows. “You playing me here, darlin’?”

She shakes her head, trying to pull off a confused look. “Why would I be? You know I don’t joke around.” Logan replies and it seems to convince Jake momentarily.

Jake frowns and the hurt look in his eyes immediately puts Logan off her intentional humour. “You really don’t know what day it is?” He asks in a saddened tone and that is Logan’s breaking point.

She swiftly plants a reassuring kiss on his lips and winds her arms around his neck. “Of course I know what day it is. I was just kidding. It’s our anniversary, Jake. How could I forget that?” Logan assures, a smirk playing across her lips and Jake releases a heavy sigh.

“You little joker. What the hell am I gonna do with you?” Jake asks in a teasing tone, his hand moving down to graze Logan’s thigh and causing a shiver to venture up and down her spine.

Ignoring the flirtation and desire in his eyes, Logan rolls her ocean eyes and gestures to what’s behind her, not wanting to spend the whole day in bed again. “We can do that later. Now, I want you to look at this.” She suggests, picking up the last pancake and placing it on the pile. Then, she retrieves some honey from the cupboard and squeezes it onto the plate. “I know you love lots of pancakes with honey so here you are.” Logan places the pancakes in front of Jake as he takes a seat in one of the stools. His eyes go wide when he notices how much effort she put into this.

“Damn, Princess.” Jake reacts, eyeing Logan with disbelief as a smirk crosses his lips. “Funny, I was gonna make you breakfast for our anniversary.”

Logan chuckles at that, leaning opposite Jake and smiling mischievously. “Well, then you should have got up earlier.” She teases, clutching his free hand as he uses the other to dig into the pancakes.

“Dammit, I don’t deserve you.” Jake suddenly states and Logan rolls her eyes at that, noticing that he’s starting to say that a lot.

“Jake, I need you to stop saying that. What gives?”

Jake drops the fork in his hand and wipes the sweat of his forehead, putting a hand awkwardly behind his head. “I guess just because it’s our anniversary and you know, it’s been a year... I just keep wondering... what if we only got one day left?”

Logan frowns at the doubts hovering over Jake and he buries his face in his free hand. She tightens her grip on his other hand comfortingly, eyeing him with the most reassurance she can summon. “Jake, I don’t want you to feel like that. I love you. I’m not going anywhere. Ever.” She assures and Jake’s cerulean eyes snap up, as he facepalms hard.

“It’s not about you choosing to leave... it’s just... what if the law doesn’t accept that I’m innocent and sends me to jail? What the hell would that mean for us then? It’s ironic to think that we really only had one year and day. But I want forever with you, darlin. I really do. Hell, I promised you forever.” Jake rants on as he rises from the stool and paces over to his bewildered wife, wrapping her up in his arms. “I just... don’t want this to be ruined for something that I didn’t even do.”

Logan sighs and latches her hands on Jake’s shoulders, planting a soft, reassuring kiss on his dry lips and then one on each cheek. “We can’t really choose what happens but we can do everything that we can to make sure that we stay together. And even if it is the end, at least we know we did everything I could to set you free. We just have to let the world do it’s job and fight for the right people.”

At her words, Jake tries to process what she’s saying and for a moment, doubt floods through him and he can’t seem to shake it. Soon enough, the words sink in and he quickly steals a long, passionate kiss from his wife of one year now. Logan immediately kisses back, winding her arms around Jake’s neck and deepening the kiss intensely. Desire soon takes over and the world seems to stop spinning, everything becoming nothing but a blur. Their tongues slide past the barriers of each other’s lips and Jake swiftly sweeps Logan off her feet, resting his hands at her waist while she wraps her legs around his waist, pressing down slightly. Blindly, Jake carries her over to the counter and starts leaving a trail of fiery kisses down her jaw, not letting their be any sort of space between them.

If they’ve only got today, then they sure as hell better make the most of it.

So, unlike what they said, Logan and Jake ended up spending the whole day in the house, eating the special breakfast that Logan had cooked up together in bed and enjoying a marathon of some of their favourite movies together. Not much watching movies but still watching movies. Jake did strangely state that he had a night surprise for Logan where they actually had to go out. Which led to them having to end their marathon early.

Eventually, Logan and Jake are forced to actually get ready, since Jake convinced his wife that he had lots of things planned for their anniversary. Well, by that he meant two things. Or two places. Something special though. Something amazing. Something memorable. Something glorious. Something so romantic that you won’t believe that it was Jake McKenzie who even planned it. That’s the kind of surprise it is.

Of course, as tradition, Logan isn’t allowed to know what it is. All Jake told her was to dress up elegantly since they’re gonna go someplace fancy, which is strange since Logan and Jake weren’t usually fond of dinner dates - if that was the case. They always stayed in and had quiet, private dinners among themselves, without having a lot of other people around them. But one time, Logan had told Jake of her perfect date on the island. The kind she always envisioned in high school. It was meant to be a funny story but Jake took it quite seriously, stating that one day he’d make it happen. An old-fashioned, elegant dinner date with almost all the cliches you’d see in the movies. Since being married to Jake, that perfect date has certainly changed and he has never been really fond of public, upright fancy dates either. Something simple and homey does the trick.

Jake decided to thrown some dressy clothes, all black and with a tie. He’s stood patiently by the door, watching the bedroom door, as he waits for the arrival of his gorgeous wife and he’s perfectly convinced that she’s gonna look beautiful tonight.

Suddenly, the bedroom door creaks open and Logan glides out gracefully, her amazing exterior causing Jake’s jaw to drop in surprise. A slim, crystal white gown, she’s chosen to wear, which has a deep cut, revealing a whole lot of cleavage. It almost reminds Jake of the dress he picked out for her at the New Years Party on the island. The memories bounce back to him but not even that compares to how she looks right now. Her long, platinum hair has been put in a half-up and her ocean eyes are glowing, standing out from her smokey eye.

“Jesus, darlin’,” is all Jake manages to blurt out, as Logan saunters up to him with a bright smile playing at her lips. “You... you look fucking beautiful.”

Logan giggles and kisses Jake softly, scanning his choice to dress up. “Wow... you dressed up for once.” She jokes, messing with his hair and tangling her fingers through all the strands.

“Hey, Princess. Stop that. You’ll mess up the gel.”

Logan furrows her brows. “Since when do you gel your hair?”

“Since I wanted to start looking presentable for my loving wife.” Jake retorts, taking her in once more like he’s making sure she’s really there. “You ready to go?”

Logan nods and smiles, entwining their hands together. “Happy Anniversary, Jake.”

“Happy Anniversary, Princess.”

After a short wait, the waiter leads them over to a free table for two, lit with a romantic candlelight and decorated with a centred vase with a lily resting inside. It’s cosy and it makes their crappy set up at home for their date nights look like hell. As the waiter leaves, Jake and Logan sit directly opposite each other and admire their surroundings. That’s right. Jake really had chosen the old-fashioned dinner date that he’d been saving since the island. It really was beautiful and the restaurant was definitely fancy. Logan just worried about how expensive this is.

“Jake, you really didn’t have to do all this.” Logan assures, taking his hand from across the table and reaching over to brush a stray strand of fawn hair out of his face, cupping his cheek sweetly.

“Darlin’, don’t worry about it. I love you and it’s our anniversary.” Jake mutters so only she can hear, tightening his grasp on her hand and slowly retrieving something from his pocket without Logan noticing.

Logan forms a soft smile, grateful for his kindness but she’s still worried for him. “Exactly. It’s our anniversary and we should be doing things for each other. Not just you spoiling me.”

Jake smirks cheekily at that. “If I’m correct, you already did your part by making me breakfast this morning.” Jake teases, trying to keep his act up until he’s ready.

Logan rolls her ocean eyes. “Yeah, but that’s simple. I mean, you’ve done all this just for me.”

“Exactly, darlin’. And I plan to do everything I do for you for the rest of my goddamn life.” Jake states, slowly rising from his chair and positioning himself onto one knee, a closed box in his grasp. Logan’s sapphire eyes go wide and she raises her eyebrows in disbelief.

“Jake...”

“I love you, Princess. More than anything. You’re my soulmate. My best friend. The one who taught me how to face my battles instead of running away from them. And now, I can’t spend another day of my life without. So... Princess...” Jake pauses, exhaling softly before finally letting out those words. “...Will you marry me?”

Logan’s mouth opens slightly and her mind boggles with anticipation. She wants to create a tension but she can’t seem to hold her answer in long enough. She leaps up from her chair and drags Jake to his feet, pulling him in for a long, lingering kiss. Some awes erupt in the restaurant but that doesn’t really catch their eye. The only thing that matters is each other and knowing that freedom may be just around the corner.

Once they pull away, Jake can’t help but smirk. “Is that a yes?”

Logan winds her arms around his neck and allows their foreheads to meet halfway. “Of course! Yes! Yes! Yes! I can’t say it enough times.” She wraps him in a hug and they stay like that for a moment, happy to finally have some certainty. “Why now though?”

Jake releases a heavy sigh. “I just don’t wanna spend another day without knowing we did everything we could to set us free.” He smirks as he repeats Logan’s words from this morning. “You make me wanna face the world head on. So let’s let the law say whatever the fuck they want cause I’m not giving up without a fight.”

Logan smiles broadly, stealing yet another passionate kiss from Jake. “I love you so much, Jake.”

“I love you too, darlin. Happy Anniversary, Princess.”

#choices september challenge #fan fiction #it’s fluffy and a bit short #endless summer #jake x mc #jake mckenzie #endless summer fanfic #mc x jake #playchoices #choices fandom #pixelberry #choices es

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aventurasdecassie · 6 years ago

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First Post

01/16/2019

When I created this blog I meant to post nightly, so I could remember the events of the day. However, my free time and level of energy at the end of the day is slightly different than what was expected. My new hope now is to make, at minimum, one post a week. Hopefully those who read this blog will prod me with reminders.

Since this post is being made a week and an half after I arrived in Costa Rica, I will try to include everything important that has happened each day, that I can remember.

01/05/2019

This was the day of my flight. This was the big adventure day, so it is definitely the longest section. The day prior was filled with trips to Walmart and packing. My flight was at 5:15 a.m. in Chicago, and all Google searches suggested arriving three hours prior to my international flight. Since the drive itself was four hours, my parents decided to drive over the night/morning before. The entire family (5) wanted to come, plus my boyfriend, Joe. Originally the 8-seater Suburban would have been our transport, but it had a tantrum the week prior and was out of commission. Unbeknownst to me, Dad had rented a minivan for the trip, just so everyone could still come. We left Independence at 10 p.m. I was supposed to nap on the way, but the entire day I had butterflies in my stomach, and they weren’t about to calm down so I could sleep.

We arrived at O’Hare at 2 a.m.; right on schedule. After navigating our way to the ticket counters (where I had yet to get my boarding pass as an international traveler) we found no staff in sight and many tired-looking folks spread amongst the area surrounding the counter. I dug into the depths of Google to find when the counter was supposed to open, and finally found it, wildly tucked away; 3:30 a.m. As tired as my parents were, they agreed to stay with me until I was on my way.

Finally, around 3 a.m., some staff members appeared and started to form the line barriers. My dearest mother kept pushing me to be assertive and weasel my way in line. I figured I would get there one way or another, and was too tired to push elbows. Somehow, even after letting people go ahead of me, I managed to find myself at the front of the line for those traveling internationally. The same thing happened a few minutes later, while waiting in line to hand off my checked bag, when the TSA agent opened the barrier in what we thought was the middle of the line. Hah, take that, Mom. It was just a fun little coincidence to start off my adventure.

After getting my tickets and dropping off my bag, it was finally time to say goodbye. Dad got some awkward photos, Mom hugged me several times, Joe and I had a quick kiss; and then I was on my own.

I haven’t flown very much, but the best part (well, the only good part) of flying is takeoff. When you are above the city and everything looks like it was made by tiny ants. The view is even better at night, when you can see the golden veins of the roads beneath you.

Oh, I guess there was one other good part of this flight; I had an exit row seat. My little legs could stretch to their heart’s content. The funniest thing about my row was that all six of us were women under 5′ 5″, while there were a few (salty) 6′ & up men behind us.

I had a quick layover in Fort Lauderdale, where I met several other students also heading to Costa Rica. The second leg of my trip was slightly less enjoyable, as my exit row seat didn’t have a window, and we had a delayed takeoff. Although I wasn’t able to see much of Costa Rica as we landed, I did get a quick snap of some vaguely mountainous terrain from the window behind me.

My flight was supposed to land at 12:15 p.m., which should have given me plenty of time to get through immigration and customs, and meet my program’s (ISA) pickup group at 2 p.m. However, it was not meant to be. Due to the delay, my flight landed around 1 p.m. It then took 20 minutes for people to disembark the plane, as we had landed on the tarmac and needed to take a bus to the terminal. The stairs down to the bus were difficult for even me, let alone the mass of older folks at the front of the plane. At this point I was holding my breath, praying that 40 minutes would be enough time. We got into the terminal, and saw the immigration line. At first I thought it would be pushing the 40 minutes, but then I realized I wasn’t even seeing the end of the line yet. As I started walking to the end, any hope of catching the 2 p.m. van vanished. I finally reached the endpoint, and set about contacting ISA to let them know. Luckily for me, there was a 6 p.m. ISA bus.

Ultimately, I almost missed that too. I ended up spending a grand total of 3 hours in the immigration line. However, I did end up meeting a new friend, Julia. She was also going to study at Veritas, but was in a different program. We bonded through the line, learning to adapt to the new 80 degree heat; with no water, food, or bathroom opportunities. Finally, we made it to the front. Julia managed to pick a much faster agent, and I lost sight of her shortly after. Not to worry; we had remembered to exchange contact info. She checked back in later to make sure I had made it to my program pick-up alright as well. After the three-hour immigration line, I found my checked bag (rather easy with its bright pink color), and faced a new obstacle: customs.

Which went really fast. Like, five minutes. The agents barely glanced at the declarations form they had us fill out on the plane, and the lady watching the x-ray machine was chatting with her friend. I had no complaints, as I left the terminal with time to spare until pick-up.

Leaving the terminal was . . . jarring. In the arrivals area there were, like, a million different people. A ton of taxi drivers asked me if I needed a ride, which became a chorus of “No, pero, gracias” as I made my way down the sidewalk along the terminal. I was told by ISA to gather by a place called Restaurante Malinche, but I could only find a Deli Malinche. I was unsure if it was the same thing, so I wandered like a homeless child up and down the arrival line until my program got back to me that, yes, that was the spot. As I tried to find my way into the cafe, I heard someone yell “Cassandra!” I turned to see two girls, and quickly found out that one of them was my roommate, Emily. We had been SnapChatting each other in the days leading up, and while in line. We waited together for the bus and got to know each other in person.

Finally, we arrived at the Universidad Veritas at 7 p.m. It had been an incredibly long day(s) with only 1-2 hours of sleep. There were about 20-25 of us on a tour bus, and we were told that our host families would be coming to pick us up from the university. When my and Emily’s names were called, our host parents, Letty and Juan, helped us carry our bags to what I thought would be their car.

Nope, we walked. About two steps. Our homestay was practically part of campus.

This has grown to be one of the best parts of this experience thus far. Juan and Letty gave us a quick run-down of house rules (in Spanish, which my half-asleep brain only half-understood), and let us settle in, and sleep.

I know I said I would put all of last week in this post, but obviously it has already become much longer than I intended, and I’m impressed you made it this far (if you didn’t just skim down the post). The first day was one of the most exciting, and was filled with a lot of new experiences. Right now it is about 11 p.m. here, and I have class in the morning. So tomorrow (fingers crossed) I will catch y’all up on the rest of the week.

#studyabroad #isa #international studies abroad #costa rica #aventuras de cassie #first day

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taraenglish · 3 years ago

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Costa Rica - Quepos

We left the cloud forest of Monteverde and headed toward the Central Pacific coast and the town of Quepos. On the way we stopped for some photos and fruit smoothies at the famous Crocodile bridge – where dozens of huge American crocodiles gather in the mud under the famous bridge where the Costanera crosses the Tarcoles river west of Carara national park. When we arrived in Quepos, we were scheduled to join a catamaran tour, however it ended up not being what was advertised so we never boarded the boat and had drinks at the marina instead (just picture 4 hours with dozens of six year olds).

The next morning, I headed up the hills toward the beach and tried parasailing. It was a blast to run down the beach and take off into the air. When I was up in the air the views were spectacular, but I am was a little worried how quickly I would come down. I didn’t need to fret it was very seemless and I just dropped into the water and was picked up by a jet ski and brought to shore. In the afternoon, I took a boat tour in the mangroves. We saw capuchin monkeys come right onto the boat to check us out, and a boa constrictor and three spiny anteaters hidden in the trees. That evening we had our final group supper with fresh Mahi Mahi that a few of our travel mates had caught that afternoon. The restaurant prepared the fish three ways - ceviche, fried and filets in garlic butter. Great way to end our tour as we head back to San Jose tomorrow and all head home.

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chaletnz · 2 years ago

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Crossing El Salvador: Cerro Verde to San Miguel

We left Cerro Verde for what would be a two day affair to cross the borders getting us to Nicaragua where our real trip continued. I woke up very early to try and get a lukewarm shower at the campsite rather than the cold ones everyone else had been getting. It was a good way to refresh, and then I packed up ready to load my bag onto the van and have breakfast. Deme and I went back to the cafe but having learned from our mistake, we just ordered the regular cappuccino this time! Others in the group did paintballing while the rest of us took our morning easy. The group returned to the bus ready for our five hour drive to San Miguel sweating and covered in welts and bruises. Georgi had been shot particularly hard as she had accidentally hit Max in his manhood and he'd been given a free redemption shot that turned into him emptying the gun on her. The ride was long and dull and broken up only by some gas station stops for snacks along the way. We'd left around 11am from our campsite and had expected to arrive around 5pm to San Miguel. Traffic was quite heavy as we passed through what seemed like El Salvador's only main road. We stopped for lunch at Comida Mercedes in Cojutepeque which was, in a word - chaotic. Walter had attempted a Spanish lesson during the drive and taught us the names of some fruits and vegetables that we might like/not like and lettuce and cabbage which we should not eat at all until we reach Costa Rica due to pesticides. There was a stop to ride a boat around Laguna de Apastepeque for one dollar each, the music was blaring and we all crammed into the boat. The boaties rocked it from side to side to where I was a little nervous that either the boat would fill up with water, or we'd flip over and fall in the lake. After circling the lake and waving at everyone we came across the boaties helped us all back onto land. We got back into the minibus and after a couple more hours we had arrived at a mall in San Miguel down the road from our hotel. We had about 30 minutes to use the toilets, buy some snacks for the long day tomorrow to cross two borders, and look around the mall. We tried to find souvenir magnets for El Salvador but the only ones for sale were $7 and terrible quality. Instead I went to the supermarket to spend some money on some snacks for tomorrow. The cashier didn't believe the $20 bill I paid with was real so they had to check it out, and then he didn't have enough change either so I was stuck waiting for him to get change. I ended up being the last one back to the bus and felt so guilty taking my seat when everyone else was ready. Our hotel was a few more minutes away and then we could check in and shower at last! Walter made a reservation for us in the hotel restaurant and about half the group showed up. I sat with Tyrza, Wout, and Boukje, the Dutch speaking trio as well as Jess, Emily and Cam from the UK. Boukje and Jess split a grilled fish platter and Wout, Tyrza, and I split a barbecue grill platter. It was huge! It came out with chicken, beef, and sausages, as well as about 4 large potatoes cut up on the grill, a bowl of garlic bread, and 4 dipping sauces/salsas. Split between the 3 of us, we only paid about $9 each and ate until we were stuffed. With a few cocktails tacked on there it was still less than $20 for a relatively nice restaurant dinner and drinks. After dinner we headed back to our rooms for an early night before our 4:30am departure tomorrow morning to get to the border. I saw Emily and Georgi sitting in the lobby in a panic that the receptionist couldn't speak English and they needed a taxi. Georgi had dyed her hair again (after dying it two days earlier while at the campsite...) and it had gone fully orange. They were on a mission to try and find some toner but keep in mind these are the two who didn't even know the words to ask for a bathroom in Spanish, going out alone at night when we needed to be ready to leave at 4:30am! I told them to take a photo of the hotel sign and how to say "help" if they ran into trouble and wished them luck.

#El Salvador #Cerro Verde #San Miguel

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cliftonsteen · 5 years ago

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Combating Climate Change’s Impact With Hybrid Coffee Varieties

Changing weather patterns, pests and diseases, deforestation, and rising temperatures are just some of the environmental factors threatening worldwide coffee production. It’s estimated that by 2050, we may lose as much as 40% of the cultivable land for coffee – exposing today’s coffee industry to an unprecedented challenge.

One possible solution to the above could be switching to new hybrid varieties that offer resilience without compromising on quality. In the early 1990s, CIRAD began selecting F1 Arabica hybrids with different partners such as CATIE, PROMECAFE and ECOM. This work led to the selection and dissemination of various high-performance hybrids whose names are beginning to be known, such as H1-Centroamericano, H3, Starmaya, and Cassiopeia. Since 2017 CIRAD has been coordinating the BREEDCAFS (Breeding Coffee for Agroforestry Systems) Horizon 2020 Project, which is funded by the European Union1.

BREEDCAFS’ aim is to develop new breeding strategies that create coffee varieties that are both more resilient to environmental stress associated with climate change and more suited to agroforestry conditions. While agroforestry systems offer benefits for growers, many traditional coffee varieties are not suitable for cultivation under shade.

To find out how these varieties could benefit coffee production, I spoke to BREEDCAFS researchers in France, Denmark, Vietnam, Cameroon, and Nicaragua on what advantages and challenges these varieties offer, and what role they might play in tomorrow’s coffee industry.

Farmers assessing the agronomic performances of an Arabica coffee hybrid plant in a demo-plot in Matagalpa, Nicaragua

Why do Hybrid Coffee Varieties Exist?

According to Benoît Bertrand, a breeder at CIRAD, the more genetically distant two coffee parents are from one another, the hardier their offspring will be. This is something scientists refer to as ‘hybrid vigor’. F1 hybrids are the first generation offspring created when two genetically distinct parent plants are crossed together. This hybrid will combine the characteristics of both parents, which can include better cup quality and disease resistance, better adaptation to climate changes, as well as higher yields – making them well positioned to withstand today’s changing environmental conditions.

French research centre CIRAD helps countries deal with agricultural issues, and launched BREEDCAFS in 2017 to create a diverse range of sustainably produced coffee varieties. These varieties could address issues of reduced production and quality. According to CIRAD Senior Researcher and Project Co-Cordinator Hervé Etienne, when arabica coffee plants suffer, their quality does too.

Don Oscar, a coffee farmer from Sarchí, Costa Rica, points out the H1-Centroamericano hybrids cultivated on his farm

Hybrids Increase Productivity & Resilience

While coffee plants thrive when shade grown, full sun cultivation is preferred as it can produce up to 40% more yield than coffee plants grown in full shade. However, F1 hybrids can grow and maintain high yields in both agroforestry and full sun conditions. Hervé says that in his experience, F1 hybrids can produce up to 40% more yields on average than conventional varieties grown in full sun and agroforestry conditions. The BREEDCAFS project aims to take advantage of this adaptation to agroforestry conditions to select new hybrids for shade.

Hybrids can also lead to increased productivity by producing high yields from their second year of cultivation compared to traditional varieties, which usually only experience this after three years. This allows producers to increase their capacity and productivity in less time. In addition, research indicates that F1 hybrids are less vulnerable to stressful environments and to leaf rust.

Hybrids Produce High Quality Cup Profiles

Unfavourable growing conditions mean that many traditional Arabica varieties with noteworthy cup qualities fail to live up to their full potential. However, the development of hybrids could offer a way around this, which is why CIRAD researchers are creating hybrids that have genes that provide them with great resilience to stress, helping them to produce better quality cup profiles and adapt to hostile environments.

The quality potential of F1 hybrids like these is evident in the multiple awards they’ve won in Cup of Excellence competitions in the past. The WCR agrees, noting that the cup quality of the F1 hybrids is very good or exceptional – praise usually reserved for exotic varieties such as Geisha coffee.

Arabica hybrids in nursery at La Cumplida farm in Matagalpa, Nicaragua

How F1 Hybrids Are Currently Faring

While research is essential to understanding the functioning of F1 hybrids, they also need to be monitored in real world conditions. BREEDCAFS partners are testing hybrids in Nicaragua, Costa Rica, Cameroon and Vietnam, and have partnered with national and local organisations to ensure the project remains sustainable.

Pierre Marraccini is a researcher and molecular physiologist at CIRAD. He says that it’s important to test how hybrids fare in different conditions and are impacted by different soil types, weather conditions, and human influence.

This will test how F1 hybrids adapt to different environments, which could impact how easily it’s accepted by farmers around the world. “We are comparing their responses to the new hybrid in comparison to the old cultivars through our fieldwork on farm demo plots,” says Pierre.

While these efforts demonstrate that F1 hybrids are a viable alternative to traditional varieties, less than 5% of the farms in Central America where they have been broadcast for two decades have gone on to plant them. Barriers to adoption exist, concerning accessibility as well as acceptance by farming communities and the coffee industry.

Members of a women’s cooperative in Matagalpa, Nicaragua, propagate Arabica F1 hybrids in a nursery through the rooted mini-cuttings method

Overcoming Accessibility Barriers

While much of the work involving hybrid multiplication takes place in laboratories, setting up a lab in every coffee producing country can be challenging and costly and many producers couldn’t reach them.

For this reason, Hervé’s team learned how to propagate hybrids without a laboratory, instead adapting their practices to local technologies and infrastructure to develop an affordable and easy to replicate mini-cutting nursery method. CIRAD collaborated with each country’s research institutes to ensure they each received full autonomy for hybrid propagation, whether by laboratory methods such as somatic embryogenesis or horticultural methods such as mini-cuttings. The aim is to increase the hybrid’s multiplication potential, decrease costs, and limit transport problems by increasing accessibility.

Vietnam and Cameroon Breedcafs partners are trained on the somatic embryogenesis propagation method in IRD’s laboratories in Montpellier, France

Many cooperatives, companies, and associations managed by women were involved, as female producers and workers often don’t get access to technological advancements. Melanie Bordeaux is Scientific Director at the Nicafrance Foundation in Nicaragua. She says that any innovation that makes F1 hybrids accessible to smallholder producers and women in coffee farming communities is significant, as “technological innovation in coffee varieties has been the exclusive benefit of medium and large producers, mainly due to production costs and because the reproduction technique was in the hands of specialised companies with high operating costs. This reality made the price of the plant more expensive, and this price, in turn, conditioned the access of small producers.”

She adds that the democratisation of hybrid reproduction techniques helps smallholder women producers and/or wives of smallholder producers lower their production costs, making it easier for them to renovate their farms and promote agroforestry.

NOMAFSI Deputy Director General Dr Luu Ngoc Quyen (left) and Director of Vietnam’s Academy of Agricultural Sciences Dr Bùi Quang Đãng (right) on a field visit to a BREEDCAFS demoplot)

Increasing Social Acceptance

In order for hybrids to be adopted by producers, it’s important to understand their ways of living and farming. Aske Skovmand Bosselmann is Associate Professor at the Faculty of Science of the University of Copenhagen and is responsible for the BREEDCAFS Farmer Survey project. He says it’s important to supplement their scientific findings of controlled experiments with the experiences and perceptions that farmers have with new coffee hybrids.

Surveying farmers can provide key information on their farm sizes, state of diversification, farming techniques (including the availability of shade trees), access to resources (finance, input, training, etc.) and surrounding ecosystems.

Gwendoline Naah is a Social Economist at IRAD (Institute of Agricultural Research for Development) in Cameroon, and manages the farmer surveys, which she says can help “identify the constraints that producers are facing” and “get to know the farmers.”

The reports BREEDCAFS creates from these surveys can guide producers with their decision making. For example, it can show producers that by growing shade trees, they can earn additional income through fruit harvest or timber – while also helping preserve their coffee plants.

A producers’ cooperative from Bafoussam, Cameroon, gather as part of a dialogue platform for setting up an agroforestry cluster based on hybrid coffee varieties

Increasing Supply Chain Demand

Knowing what keeps each supply chain member from buying and selling hybrids can help researchers pinpoint where misinformation is taking place, so that they can resolve the issue at its source and encourage hybrid acceptance.

This is important as it’s not enough to educate producers on hybrids or help them access it. Unless there’s a market for these coffees, producers won’t be able to sell them and will eventually lose interest in growing them. This is why it’s also very important to involve traders and roasters in hybrid research.

To increase the popularity of F1 hybrids on the market, every member of the coffee supply chain needs to understand what they are and what they have to offer. BREEDCAFS created dialogue platforms in each country to encourage supply chain members to share how they view F1 hybrids. They discovered that most didn’t see the need and potential for F1 hybrids. “These platforms for dialogue represent privileged moments of exchange between actors of the supply chain”, says Hervé.

Ibrahim Njiayouom (IRAD) in front of a nursery of Starmaya hybrids at an IRAD research station in Fumbot, West Cameroon

The Future of Hybrid Varieties & The Coffee Industry

F1 hybrids have a promising future and could help revive coffee production in countries where environmental issues have made it challenging. Gwendoline believes that in Cameroon, agroforestry systems and hybrids varieties will bring back coffee cultivation, boost existing production, and increase income.

While F1 hybrids will improve conditions for producers and their communities, customers will also benefit. By giving them access to this coffee, they can keep enjoying their favourite brew with less of a negative impact on the environment – or people producing it.

Footnotes: 1The BREEDCAFS project is supported by the European Commission under the Horizon 2020 – Research and Innovation Programme, H2020-SFS-2016-2, Grant Agreement Number: 727934

Featured image caption: Producers undertake in-field phenotyping of Coffea arabica F1 hybrids on a farm in Vietnam’s Son La province

Photo credits: Mélanie Bordeaux (Nicafrance Foundation), Pierre Marraccini (CIRAD), Nerea Turreira Garcia (Faculty of Science of the University of Copenhagen), Njiayouom Ibrahim (IRAD), Hervé Etienne (CIRAD)

Please note: This article has been sponsored by CIRAD

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The post Combating Climate Change’s Impact With Hybrid Coffee Varieties appeared first on Perfect Daily Grind.

Combating Climate Change’s Impact With Hybrid Coffee Varieties published first on https://espressoexpertweb.weebly.com/

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wellnessandrelief18 · 5 years ago

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 291

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Click on the video above to watch Episode 291 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Welcome everybody to Hump Day Hangouts. Today is the 10th of June 2020. got everybody here, we’re gonna say hi real quick and get the introductions out of the way and then start answering your questions because we got a lot of questions on what the deal was this week everybody brought their the good stuff. So we’re gonna get into it today. So, Bradley, we’ll start with you man. How are you doing today?

Good happy to be here been working on process development for the last two days straight to entire days and feel like my eyes are crossed, but I’ve gotten a lot of it done. So I’m so close to having all my onboarding stuff for a client you know, new clients and entity asset setup, and all that the process is almost a hundred percent complete. I’ve put it off for years. But I’ve been working on it for like the last six or seven weeks and it’s almost done. So super excited about that. I’ll be sharing this with the mastermind members tomorrow too. So just let you guys know that we are going to be there. In other words, otherwise happy to be here. Good stuff right Marco How about you man?

I’m good, man. still warm and sunny in Costa Rica nothing changes Groundhog Day you seeing it everywhere you see the exact same thing I think might be a What do you call it a screen a white screen that I put behind me right with all that light and this is fake this is really a mink coat right with Fern lining and it’s all fake none of this is really good shit.

Just a green screen but you made white and sunny Yeah, yeah.

Well, Hey, how you doing man? Are you nice and warm? Are you freezing? Now actually today was it was a pretty good day. The last week or so was rainy and foggy and shitty, but you know, today’s it’s pretty good. I’m excited to be here also working on processes, you know, trying to build you know, getting to build another agency. as well, so you know, working on processes training people, and working on that. So I feel I feel you, Bradley. But you know, it is what it is like you do once you put in the work and then you get somebody repeating it over and over and over again. So that’s why you put in the work so that you can multiply that. So it’s been it’s good, man. It’s good. Everything’s good, man. Yeah. All right. Last but not least, Chris, how you doing today, man? Doing well here. And yeah, it’s raining here for a change.

I think it’s like, I don’t know. Well, it almost feels like it’s the first time it’s a very long time. And it’s actually probably raining here.

But yeah, since it goes here. Nice, nice. Well, before we get into it, I wanted to let everyone know, we’re going to be releasing some more information about POFU live 2020. It’s still going to be the last weekend of September and it is going to be virtual. We’ll be having some updates shortly towards the end of the month, I believe and we’ll be able to answer all the questions. You’ll be able to grab your tickets. To that, we’re going to be reaching out. We had a few people last year who just hopped on right away. We’ll be reaching out to you to get with you about that. So, the other thing I wanted to touch on, we’ve had a few more people joining to x your agency. And for those of you who don’t know about this, if you’re an agency owner or consultant, if you want to get more clients want to grow your revenue, you want to scale your team. If you want to do that than 2xyouragency is really the place for you to go just go over there, check it out, I’m not gonna bore you to death. You’re all capable of reading and watching the video on the page. But there is a ton of training Bradley did the bulk of that training. I know Hernan did some and I may be leaving people out. But it’s just an incredible amount of content following the three pillars as far as what you can do to do exactly that and get more clients for your revenue and scale your team. And also, version four of the battle plan came out not too long ago if you somehow missed out on that. You can go grab that battleplan.semanticmastery.com and certainly not least is the mastermind Bradley mentioned that real quick that he’s going to be sharing all this with the mastermind if you want to find out more about that just head over to mastermind.semanticmastery.com. And I’m gonna sneeze my brains oh man has the worst trying to talk and then having to sneeze all of a sudden. Alright, got that passed. So let’s get into it. I wanted to tell people to real quick before we do that, sorry. If you haven’t been over to mgyb.co yet, head over there for your done for you services. I was reminded because we were talking today about creating some more training, talking to people about worrying less SEO about you know, not caring what the algorithm is doing. If you head over there, there are best practice webinars which are great. I think most of them were created in the last few months. Go over there. If you have questions or you just want to find out more about you know, how does this stuff work? What should I do? be doing with it, things like that, just go over to mgyb.co. And there’s a lot of great free training over there as well as the dumper Youth Services. Cool. All right, guys, anything else we need to cover before we dive into it?

Yes, I’ve got something I want to cover about syndication network applets and RSS attribution links. So it’s cool if you guys want to go ahead and grab the screen get into that.

Go for it.

Okay, standby.

Alright, I don’t know if it was a support ticket or what but it was brought to my attention that I guess some done for you syndication network buyers didn’t if you’re not using an RSS plugin that creates an attribution link whenever you syndicate content. So in other words, if you’re using an RSS trigger to trigger your syndication networks in our training, and we’ve always talked about how we use our an RSS attribution that’s coated in through a plugin. Originally, it was using the Yoast plugin, which we no longer recommend. Marco calls it the toast plugin. So we haven’t recommended that for many years because it’s full of bloated code and they update it. It’s just a mess. We don’t ever recommend using Yoast. We developed our own. Well, Chris did our crispy or developed our own RSS plugin. There’s a free version that goes with Syndication Academy, you guys can get it if you’re part of any one of our groups. There’s also a pro version that is free as long as you’re in the mastermind that does have a whole lot of other functionality to it besides just the attribution. But I guess some people hadn’t didn’t realize that if you’re not using a plugin to insert an attribution link into the feed items. So for those of you that don’t know what the hell I’m even talking about, what is an attribution like okay, well, let me show you an example. This is a blog post on blogger for myself. Land realty project. And you can see that down here at the bottom it says see we buy land and Bluefield, VA post originally published on the alpha land realty blog. Well, this was a post that was published to this blogger blog via an RSS feed through IFTTT. Okay. So if we were to go take a look at the actual RSS feed Well, in this case, I haven’t hardcoded into an applet which is what I’m going to talk about today with you guys. Because I’m not using our own RSS plugin for this and I don’t use Yoast, Marco. Also, you mentioned there was a plugin what’s it called?

Simple attribution. It’s really good really light and works fantastically well. Right here.

Okay. I haven’t used this but Marco pointed this out. So there are a couple of things that I want to point out here guys and attribution. Like what that is is whenever you are republishing content, you’re supposed to cite the source give out attribution to the original publisher to the original author, right. And so that’s just best practice. And so when we’re syndicating content, our own content to our own branded network, one of the ways that you get a link back, and also to be proper about it is to you to add the attribution link. And there’s a couple of ways you can do it. You can use a plugin. Again, use our plugin, or you can use this simple attribution if you’re using WordPress.

If you’re not using WordPress, or you don’t want to use one of these plugins, you can hard code into the syndication applet inside of IFTTT and attribution link and I’m going to share with you guys some example codes. There are two different versions of them. Well, there are multiple versions of each, but there are two basic categories of attribution links. And so what that does is every time you publish a post, it’s going to automatically insert this type of attribution link down here at the bottom, okay? And so that’s giving credit to the original source. So if I click that. And this one I don’t have target equals blank in there. So it’s going to open in the same window, but you can see that it’s going to pull up the original post the same post that we just saw on blogger. It’s just it’s giving a link back to the original source. Okay, now for my alpha land realty project. I’m not using an RSS plugin, so it’s hardcoded into IFTTT. Let me give you an example. This is the RSS to blogger applet, okay? So if we go into settings, you’re going to see right there is my Feed URL. And right here is the body or the applet body. So that’s the entry content. Then I put a break tag, then published first here, and you can see it’s just a href equals enter URL and then enter and then the anchor text, in this case, would be enter URL as well, that’s how I have it. I’ve updated it since that post was published because you can see what this looks like here. So what I wanted to share with you guys was just how to do that and we can give you some examples real quick.

Let’s go back. Take a look at some of the other applets. We’ll take a look at RSS to WordPress. Take a look at the settings there. The same thing we’ve got, these are short, I’ve got short attribution links here, which just link back to the original post. You can also have a combination of an attribution link that links to the original post, plus links back to either the homepage or the blog page or whatever you want. Where else would this be useful? Well think about like if you’ve got a press advantage account. Or if you’re buying press releases from MGB and you get an organization page, you get an RSS feed for your organization page, a media room page, essentially, where you can go in and set up applets. And I encourage you to do so set up applets for your sending branded syndication networks using the press advantage RSS feed. And the same thing, you go into the applets and code your attribution in and then link back to the the the original press release published on the press advantage domain.

Let me grab the right one here. And I was blowing this up so you guys can see it, you can hard code a link back into the original to the press advantage organization page itself or the media room page, okay, or on a blog, if you’re hard coding it into IFTTT to link back to your primary website, you can link either to the home page or to the blog page or whatever you really you want to. Okay, so let me zoom in on this just a little bit so you guys can see the code and I’m going to share this in the chatbox. And we’re going to put this in a knowledge base or something as well. But this is with the link to home or blog page or to like a press advantage for any source, okay, that you’re going to be syndicating content from the RSS feed. You can type code in this type of stuff. These are what’s called ingredients and the applet most of you should know this. And then these with the square brackets, those are what you would replace those are basically tokens, you would replace that with your own website URL. And you can see that you can swap this out this is not you don’t have to just use these you can change wording you can add target equals blank. You can add strategically nofollow tags to, for example, linking back to the homepage. Why would that be? If you’re going to use one of these applets? Where does it say with link to homepage or blog page? Why would you want to possibly code in a nofollow link? Think about it. Okay, so here’s why I would tell you to, you know, and that was a rhetorical question, but I’m going to answer it for you. If you’re syndicating content from your blog consistently to your branded network, right over and over and over again, you’re syndicating content. Well, each time you syndicate and let’s just use the three blogs in a standard syndication network. The three web two Dotto blog properties, okay, so it’s Blogger, Tumblr, WordPress, right? If you have if you’re using one of these types of formats up here, where you’re linking back to the original post, but then also linking back to the homepage, or to the blog, row page, you know, blog index page or whatever. Then if you’re, if you’re doing I don’t know, let’s just use an example two posts per week. That’s eight posts per month.

Well, you could see over time, how having the same URL with the same anchor text all do follow back to the homepage of the blog page, that remember, every single post you publish would include a link back to whatever you however you have it coded here, right. And that’s what I’m talking about is back to either the homepage or the blog page or whatever it is the original content, the post URL, that’s only going to get three anchor text links back. Well, some of the other properties, but I’m just talking about the web to auto blog accounts right now, you’re only going to get three anchor text, you link back to that post URL for each publication, right. So each blog post that’s published, it’s only going to receive three-link backs with a hundred percent title anchor text match, okay? So that’s perfectly fine. But if you’re going to continually post over and over and over again, which you likely are you should be, then you don’t want to constantly hit the same keyword unless it’s a brand or an anchor a naked URL. anchor, right with dofollow links. So that’s why I’m saying if you’re gonna, that’s why the way that I have coded here was to make it very simple for you guys, you can see that my anchor text in any one of these top three versions is going to be either brand or website URL, which means naked URL. So naked URL anchor text for the URL that it’s linking to. Why? Because you don’t want to cause a problem. And so that’s why, if you want to use keywords, you can but I would recommend for the link back to the homepage of the blog page or a category page, whatever it is that you’re linking back to that you would add a nofollow tag. If you’re going to be using keywords, it’s okay to use the brand. It’s okay to use a naked URL. But if you’re going to be using keywords, I would recommend to also include a rel equals nofollow attribute into the code the HTML code, if that makes sense. Okay. However, to if you don’t want to do that, you could just use the simple ones down here which is linked to the original post only, and like it said you guys, you can change this around. You can see, in this case, its entry URL using the entry title as the anchor text. In this case, its entry URL using the naked URL as the anchor text. Okay, so it just depends, you guys can swap, move things around, swap stuff out, you can change the wording slightly, all of that, it’s perfectly fine. It’s just really important that you guys understand. If you’re not adding, if you don’t have an attribution coded into your RSS feed through a plugin, okay, then this is something that you could use instead is actually code them into the applet which is what I’ve actually been doing because I’m not using plugins anymore for it for most of my sites I just haven’t coded in the are up to the syndication applet. Okay. So does anybody want to comment on that?

No, okay. No, no, this is it just to make it clear that this is just best practice. When you get a syndication network, you should have either a plugin on the WordPress website which creates the attribution either the Semantic Mastery plugin or some other plugin, whatever the plugin of your choice could be, would be. And in our, in this case, we’re recommending simple attribution so that you could do that our plugin but Semantic Mastery plugin allows spinning and a whole lot of other things that just add, you can add relevance, you can change the way that it links back to the post, or whatever it is that you’re linking to. So you have a lot more leeway in what you can do with our Semantic Mastery plugin. Unfortunately, the one that has or fortunately whatever you want to see that the one that has the most functionality is of course only available if you’re a member of the semantic mastery mastermind. Otherwise, if you don’t have that plugin, and if you’re not creating the attribution when the RSS feed goes out, when you do your post, through that plugin, what you have to do is go into IFTTT into your applets and hardcoded the way that you just showed using either brand or native You could also go something generic, you could go with a generic anchor more info more here and things like that, that’s perfectly good. If you’re going to be doing a keyword as you said, it should be nofollow, or you can actually go in it and this is a lot of work you want to VA doing it is actually going in and for that one post that’s going to post change it to, to anchor, let it go out and then change it back to keyword anchor, whatever it is do follow. But then you have to change everything back to make sure that you don’t keep getting that keyword over and over and over again with a do follow link from all of your properties all over the place, which just doesn’t make sense. So I just wanna I just want people to be clear what it is that they have to do. You have to have a plugin, or you have to have this hard code in the applet it’s one or the other.

Yeah, and see that’s why I recommend like I said, Guys, if you’re going to use these top ones where there’s every post is going to have a link back to The homepage or a blog page, then I recommend that you are using a brand anchor or naked URLs and URL anchors so that you don’t have to worry about going back in and editing the applets to change it up every so often. If you don’t want to do that, as I said, you could just go with the original, the entry URL, right, which is the actual blog post URL, or whatever syndicated content URL it is, and that you can do it that way too. So you don’t have to worry about accruing too many of a particular type of anchor. That makes sense. Okay. So that’s it, I just wanted to point out here’s another example. This is one of the newer posts. And you can see this is the this is actually going to Press Advantage. So this is one from the press. This is it was a news release or a press release from press advantage through that alpha land realty account. And if you take a look at it, if I click on that, it’s going to go directly to the press advantage post, press or excuse me, press release. Okay. And then if you’ll see if I come back and click through the alpha land Realty, I’m using brand anchors there that clicks through to the media room page. See that? So again, that’s just an example of Tumblr. And then lastly, there’s the example of WordPress, here’s one from last year. And you can take a look down here at the bottom, you can see it says, that’s the title of the post. If I click that, it’s going to take me to the original post on my alpha land realty blog. And if I click through, you can see in this case, I put a naked URL to the blog, which is the homepage because the blog is on a subdomain. And so the blog is the homepage basically, of alpha land Realty. If that makes sense. So you can see I just use a naked URL there, okay, with a naked URL anchor. Right? So I just wanted to kind of point that out. Because I guess it was brought up somebody realized that they were syndicating content with no attribution. And so I wanted to make sure everybody had an understanding of you know, where you can add attribution if you don’t already have that inserted into your RSS feeds via a plugin, okay. And like I said, you should be, you know, if you were syndicating content without attribution If you’ve been following best practices with publishing content that always includes an internal link to one of your pages on your site, whatever it is you’re trying to promote, you’re still getting the SEO benefit. We always recommend having an attribution link. Because if you know, especially because I like having the title of the post is the anchor text linking back to the post URL itself, it just adds a bunch of diversity of different types of anchors that are coming that are accruing or building up over time for your site in general, right. Does that make sense? Because the title of the blog post becomes, at least the way that I have my applets coded, the title of blog posts becomes the anchor text, and so that adds a lot of diversity over time, if that makes sense. Okay, so anyway, I just wanted to cover that. Hopefully, that makes sense. Let me reset all this stuff, and then we’ll get to questions.

Would The T1 RYS Stack Nitro Link Building Combination Enough To Power An Affiliate Site?

Okay, so we’ll start with Benjamin. He says, Hey, guys, I’m building a content site currently in a competitive niche primary keyword 75,000. A month for Google to monetize with affiliate sales. There is new curated content going on to the site each day, my plan was to get a tier-one network set up around the money site, then have an RYS stack above that pointing to the properties in tier one. Then throw the kitchen sink at dry stack via the night your link building package. Would you say this is the optimum configuration for these three elements? Or am I overthinking it, Ben? No, Ben, that’s I mean, that’s, that’s right. Get the syndication network. In fact, you, the best thing to do is just order the SEO power shield. Because you’re going to have it’s pretty much everything combined. And so you get the syndication network first, and then they build the syndication network properties into the drive stack. Then you get the drive stack and ID page, all of that the G site. And then you can once you have all of that delivered. In fact, you don’t even have to wait if you wanted to. You could start building links to the syndication network, as soon as you have that delivered which that gets delivered first. Or you could wait until everything is delivered and build links to all It so all of the URLs from the syndication network, the drive stack files and folders, the G site, that kind of stuff. Or you could like I said, do two different link builder gigs, one link building gig for the syndication network, because you’re gonna get that first anyways. Wow. And then you know, takes another two weeks or whatever for the drive stack the G site to be completed. And you could order another link building gig for that. So it really just depends how, how you want to, you know, kind of sequence the things, but if you buy an SEO power shield, it’s going to be the bundle, it just saves you kind of puts everything together and it helps our team because our team knows the process in which sequence to deliver them. That’s what I would recommend. Any comments.

SEO power shield with link building included, but that’s SOP right? Yeah, he’s in a difficult niche, you got to hit it. Once it’s delivered to see what happens to see how much more you’re going to need. I was looking at the second part of this question, and I’m seeing, like, there’s no way to answer Yeah, that’s going to be enough. Nobody can tell you what’s going to be in stuff in your niche. It’s just you get the SEO Power Shield back, you hit it with the link building, you hit it with the embeds. Do some press releases, of course, and link building and embed, and then see what happens. Once that’s done once the dust clears in 21 days wait it out, and you need data you need, you need to see what damage all of that did how it is that you’re managing to come up in that niche. Once you have that information that you know, whether you need to extend your drive sec, which you probably will and something that’s very competitive. I’m gonna say maybe I’m not gonna say probably you might need it. If you do we have that available then it then it’s the same procedure, the same process, right? You have the drive stack you extend it, you do the money site, inner page, link building embeds, maybe a press release, and see how that does to push up the top market level category and so on and so on and so on until you get the desired results. I mean, there’s no one cure-all for everything, if we could do that, then I wouldn’t be here.

Probably for a long time ago, for a long time we had, especially when syndication Academy was new, we would have members, you know, people come on the hump day Hangouts, and almost every week we get this question, how many networks will it take to rank? Or how many posts? will it take to rank for whatever keyword and people would you know? And we would always say, it depends, right? We can’t answer that. It always depends. It takes as many as it takes, that was our answer as many as it takes, how many networks will it take to rank? Or how many posts will it take to rank? We would always say as many as it takes because there’s no way that we can answer that. Again, I always try to do the least amount of work to get results. So I don’t usually come out of it depends. Again, it depends on the project and what the budget is and all that other kind of stuff. Sometimes I’ll come out of the gate with you know, Nitro, you know, Nitro kit, link building package, but for a lot of the local projects that I work on, you know, I that’s not that’s unnecessary, it’s overkill, especially if I’m going to be staging you know, cycling through link building and embed gigs over the course of a few months, then there’s really no need to come out right up front, you know, all guns blazing, because I’m going to make up for it, and you know, by doing multiple gigs over time, and so I like doing it that way. Because that way I’m not, you know, blowing my load so to speak, you know, like, spending a whole bunch of money upfront where and where might have not needed that if that makes sense. I like to kind of reserve keep things in reserve for when needed and kind of watch and monitor how much the needle moves with things that I do and then I can start to determine Okay, this is more competitive than I thought it was. So maybe I have to go a little bit more aggressive on link building or whatever. And that’s just the way that I do it. I know a lot of people like to come out as you know, all guns blazing, like throw Everything that happened something right up front, but what I don’t like about that is, you know, if you don’t need as much, then you’re kind of wasting time or money for that matter. That could be reserved or money that you could keep is profit instead, you know, so, but it’s really up to you how you want to approach that.

How Do You Use The ID Page?

Alright ends up he says, I got my first SEO shield order back I understand the syndication network and posting and press releases. I understand the drive stacking. I’m still lost on the ID page though, what do I do with it? Do I submit it to Google Search Console? Yes, I recommend doing that. So if you uploaded it, you know, if you have the drive, excuse me, the ID page, and an Amazon s3 bucket. The way that you can add that to your search console is you can upload you can go to add it you have to add it as a URL. You can’t do like a domain prefix and search console with it because you don’t own the Amazon domain. But you can add it as a URL. Right. So you add you go to add the URL and search console and it’ll tell you that it needs verification. And if you’re just submitting the Amazon s3 URL, then you can download the HTML file and upload it to the same bucket. Right, the same Amazon bucket that you have the HTML page hosted in or saved in, okay, and then then you go back and click Verify, and it’ll verify it just like that. And so I always recommend, you know, whatever account, the G site, and drive stack were built under, is typically where I end up submitting the ID page into the search console there. It doesn’t matter if you have a branded asset, you know, like a G Suite account or something like that. You can always add it there, too. It doesn’t matter to the same search console account that’s attached to your G Suite account. I’m just saying, for my processes, we typically just add it to the search console account of the G site and drive stack owner, so to speak. But yes, you can do that. Do I never touch it, you there are, you know, there are things you can do to add additional stuff on there. I don’t know how much I can share here specifically because some of that stuff is reserved for the mastermind and or our wife’s only, or perhaps a heavy hitter club now, but you can add additional things into it.

You know, just think about other assets that would make sense to embed, it makes sense to embed in there, you know what I mean? So for example, you could possibly take your blog role page and embed that into it so that if you’re blogging consistently on your money site, now you’ve got dynamic content, updating your ID page, because you’ve embedded your blog index page into the ID page, does that make sense? So that way, it is being updated every time you publish a post, it’s going to automatically update the ID page through the embed, right. So there will be like new content on the page. So that’s just one example of some of the things that you can do, you can add additional assets in there that are branded, you can update the H, the JSON LD structured data code to add more same as attributes. You know, there’s a ton of stuff that you can do to it. Beyond that, you can leave it alone, that’s perfectly fine. But you can always squeeze more power out of it, you just got to think about what type of assets would make sense to embed in there are things that you could do to dynamically update it, like I just mentioned, RSS feeds, or there’s a ton of stuff that you can do to an ID page. Okay. But you can leave it just the way that it is and get results from that too. But you can always squeeze more power out is what I’m saying. Each property that gets iframe into that @ID page is a perfect place for link building and for embed ones and link building. So you also can you can consider that as an asset. All of those URLs are assets for you to hammer when link not hammering in, in the garbage, spam, which will work anyway. But if you keep your link profile clean, if you use better links, web two dot o is the way that we do it in web 2.0 contextual you’ll get better results and it just looks better.

So remember, also, if you don’t already have structured data on your primary web asset, then you know, add it and make sure that you’re using you’re pointing the ID page, you know, designating the ID page to the URL of your ID. page. So it makes sense. So for example, if you if or if you are if you already had structured data on your primary website, but you didn’t have an ID page field, or if like most people, do, they just duplicated the URL of the home, you know, the homepage of the primary domain as the ID page. Now, you should go up and go now that you have a, you know, a published ID page, an actual ID page, go back through and edit your structured data code to include that URL as the ID page as opposed to just the homepage of your website, you know, so that there are a few things that you can do with it. That might be something actually that we could. I know we talked about last week about doing an MGYB update webinar that might be something we can include And that is just a little bit more on how to squeeze more out of a 90 page. Maybe we can add that to the notes. I’m moving on.

Okay, there are several questions here. I don’t know that we’re going to get through all these. We’ll try just for everybody’s etiquette for others, is try not to post 18 questions in one question, guys. It’s not fair to everybody else, because it takes up too much time. post a question or two is okay. And then wait till some other people post and then you can post more questions that way. We’re giving other people a chance. There’s a lot of questions squeezed into this. All right. So we’ll get through a couple of them. And if and we’re going to move on and we’ll come back if we can if we have time.

Does Having A GMB Based In The U.S. Limits A Global Affiliate Site’s Traffic Due To GeoTargeting?

The first one is if I have a global affiliate site that targets all English speaking people around the world as the offers could be delivered globally with the primary focus on the US and UK. Is it possible that if I create a US GMA, that would then get my traffic to the US and even To the US area of the GMB in a similar way that geo-targeting and search console does? I don’t mean, the GMB when only. Again, I don’t. I’m not sure I understand the question in that. If you have a GMB, you’re limited for the GMB and to where it will rank them in maps. Does that make sense? But having a GMB tied to a global domain isn’t going to affect at least as far as I know, I’ve never tested it. But as far as I know, it doesn’t seem to me like it would make doesn’t seem logical that it would limit the website’s exposure by having it tied to a GMB in the US. The maps ranking itself for the GMB would be limited to its immediate area, which is normal for all GMB’s now, but I can’t imagine that causing any issues. Marco, have you tested any of that or have any experience with that?

Well, the Land Solutions Network has a corporate as a corporate entity right in Pennsylvania. That’s We decided we decided to set that up. Just to give it a corporate presence, get a GMB it to kind of show you know that it’s a local company, but it’s it’s spread out. And it’s but that but then that’s also geo-targeting the US. So it’s a service-based business, targeting the USA, it has a surface area, as long as you don’t say, you know, like, I don’t know how you would do that if you have a global entity and why you would pigeonhole it into a GMB. Yeah. Well, you were you’re required to either show your address or to set a service area and you can’t set the globe as a service area unless you deliver goods and services to the person right at their location is that well, that’s the idea behind the service-based business. Right? So you’d have to look at that. I don’t know why you’d want to do that. Why don’t you just because you’re not here’s the thing where people get Confused about doing local, it’s natural, and it looks really good. And you have to have a GMB or else you’re not going to rank in the three-pack. And that’s where the most action takes place in most niches locally. People going to their cell phones, and they look, look up whatever service it is that they’re looking for, and they get a map pack, but they get ads and a map pack, or something along those lines. If you don’t want that to happen. And if your niche doesn’t trigger a map pack, then why would you want to be involved in that in the first place? There are other ways to verify and validate that entity that doesn’t involve a GMB. We just did it with Land Solutions Network, because I knew we’d be targeting the US and I knew how we would be targeting the other states and cities in the US, right. So I knew what was going to happen already and how that was going to happen. But if I were going globally, I wouldn’t have done that I would have never said my geolocation to the US. I probably would have gotten a GMB, I would have looked for another way, running ads in Google and YouTube, getting that credit card on file going into G Suite. Right as the company land solutions network doing all of the things that a company does when they want to work within Google when they want to run ads, which would be worldwide, not just to one particular geolocation, it just makes no sense.

Yeah, so I agree that you know, there’s if you don’t force a GMB just because you think you need it. If there’s a specific reason that you want to have a GMB or that you need to have a GMB in the US then so be it. But as Marco said, there are other ways to solidify or validate the entity more in Google’s eyes. Like he mentioned running Google ads, right? Having a credit card on file, running some ads, you could run YouTube ads, or display ads very inexpensively with even $1 a day budget, right? So even less, but it’s just that Google can recognize you’re a real person. It’s not a spam account. You’re paying money. Same thing with G Suite. G suites a great way to validate an entity, which at the basic level, it’s $6 a month per user for the G Suite account. And then also, you could just you could upgrade, like Google Drive for that account and do pay so you get additional storage, right? That’s another way to get it on file. So there’s a number of different ways to validate it besides having the GMB unless of course, you need it.

Is It Okay To Use A Generic Description In A U.S.-Based GMB Even If You Are Physically Located In Europe?

Which brings me to question number two of this if I’m physically located in Europe, but I need a US GMB and the health niche. Is it possible this could happen if the description is more generic and not so much health-related? And if the name is more generic? Well, again, I’m not 100% Sure. Why do you need if you’re located in Europe? Excuse me? I’m not sure why you need a GMB in the US. So it doesn’t really make a lot of sense to me. I’m not sure what the point of that would be. So I’m sorry, I can’t answer that.

Is The ID Page Useful Even If You Don’t Have A GMB?

Number three does the ID page loop Make sense? If you don’t have a GMB? Yes, it does. Because although I do The ID @ID page, stuff that we started with, you know, I guess it was in 2018. February 2018. I think we were originally it was originally tied to just local business structure data. But it’s beyond that now. Marco, you can talk a little bit Miley do local, but you can talk a little bit about that more an ID page is just a reference area for an entity. It’s telling the Googlebot to go there all of the entity information that will help to validate that entity is that in this location, and that’s what we use the ID page for. Is that correct?

Yeah, everything on the web has a node. Okay, everything connected to the web. So even if you have a smart refrigerator, smart range, smartphone or smart TV, whatever smart device you have, that’s going to have a note. And the question now is, how do we identify that node for the bot to understand what this connection is to whatever it is that we’re doing? What’s happened, what how that’s being done. Now it’s a local is how it started. But now you have an organization, Mm hmm. She can add you can have an @ID for your organization. And that what that does is is I and identifies the organization know where all of your organizational information resides. And so that that’s how we do it. That’s how we targeted but you can have multiple @IDs, like here, you can have a web page and idea of a product @ID, you’re just naming the node for the product, the website, the web page, just whatever you’re identifying it for about these are identifiers, and how those two nodes get connected. Well, that’s the URL. I don’t know that it’s a hyperlink. They connected through a way for each one to talk to one another. Well, that’s HTTPS. And the way that the word the worldwide web is inter matched right interlinked, so that everything is identified and can The through an IP, or however it is that that that that connection is is made. Now, as far as the question is concerned, does an @ID page loop makes sense? It makes sense because it’s an entity that we named it and the @ID loop, originally, but what we were doing is we were creating an entity loop. We were sending Google hopping from one place to another that contains nothing but our entities’ information and everything related to our entity. And we were just echoing it over and over and over and over again, we were able to track the bot in that echo. It sounds like an echo chamber, right? Or the endless mirror, where it just bounces back and forth, back and forth. And we’ve seen it happen, we can see it. We can see the button. They’re going back and forth going back and forth through the iPhones. We can see it reading the information on the iPhone, this is these are the things that we’ve proven. So is it Yes, of course, it makes sense. It makes total sense because of not You’re not and you’re not identifying your entity properly for the Bob. Thank you was a thorough answer.

How Important Are The Short Links On The GSite Of The SEO Shield?

So DC SEOs up? What’s up, man? He says on the G site of the shield, there are a number of short links that have MGYB in them. How important are they because I want to sell my clients the shield without them actually being able to figure it out where and who it was created by and how much it costs because I will be adding my own margin onto it. I’ve considered not telling them that they’ll end up with a G site, but almost everyone I deal with here in the UK has been burnt by another SEO Company, which is true everywhere, not just in the UK, but been. So I want to be as transparent as possible on a slightly different note if a client doesn’t want to publish the GMB site. Okay, well, let me answer the first question and we’ll come back to that second part. We run all the URLs through the MGB shortener because it gives you another target URL for link building purposes and because of all the link building that’s been done to the drive stacks g sites that we’ve built over the years now. The mgyb.co shortener is incredibly powerful. So you actually siphon power from that into your stack by having those shortened links there. That said, there are a couple of things I don’t know that you could I don’t manage the, you know MGYB Build Team at all that Marco and Rob do that really? So I don’t know if you could request to have one built without the shortened links. I guess it’s possible maybe Marco can answer that or Rob I know he’s usually lurking, listening to us and he comments in slack but something else you could do is when it’s delivered if you wanted to hide that from or you know not to reveal that the mgyb.co shortened links to the client, you could just go into the drive stack and delete those from you know the sheets and things like that if you wanted, obviously, it would be more time-efficient, more efficient if you just ordered the stack and requested did not have those included. Is that something thing that could be done, Marco?

No. And I’ll tell you why. The MTB shortener adds so much power to everything that if they even rank and leave it, they’ll index. So a mind map that’s really hard to index right now will index through the MGYB shortener. So why would we want to interfere with all of the power? And if I were to tell my guys to do that, then you would have to, we would have to give it to you with the warning. We can’t be sure how this is going to work. Yeah, because we don’t do them that way. Now, if you just share your screen for a second and just go to HTTPS, mgyb.co to the shortener.

Oops, I got the wrong fucking type. Maybe I could get it right. That’s all the person is going to see just another shortener, just another URL shortener, they don’t have to figure anything out. I mean, if they want to look at your it’s something, it’s a service that actually you can set you’re paying for the pricing is right there. And you’re using it, just to provide short links and to be able to customize, you can actually go and pay for getting into the service. So you can customize the links for the client. But this is the way I’m customizing your link so that they look better. So they look nicer. So they’re more attractive for the person to click on. They don’t have to figure out everything that you’re doing. They can just from going here. This is just our shortener, it’s no, no different than Bitly, or any other shortener out there.

And I’d like to comment and say what Marco said is true. I agree that also delivering a drive stack without those URLs would be like, going into a fight with one arm tied behind your back, right, because you’re losing the benefit that you gain from having the MGYB SEO links because of the power that’s been accrued to it over time. So that’s number one.

Number two, again, if you know my rebuttal to say that you’re worried about the client seeing, you know, going to mgyb.co, and looking at the store and seeing what drives tax costs and everything else, what your client have any idea what the hell to do, how to order what to do with them or anything else without you know, I mean, it’s like 99% chance that they wouldn’t have a damn clue as to what to do. Even if they did find the store, they wouldn’t have any idea how any of those things would benefit them. Because as it stands right now, it’s still basically a store that is for SEO professionals and marketing professionals. Not for the layman, right? The average business person or a business owner. So you’re getting paid for understanding how to put all of these things together and make it work and produce results. Right. That’s your expertise. I remember reading somewhere, somebody said you know when you have a plumber that’s got 10 years of experience to come out and fix a leaking pipe, right? And he comes out and fixes it in 30 minutes and charges you $150 or $200, you know the service call plus whatever $200? Or are you paying for $200? You know, like, it takes 30 minutes. So what would that be $400 an hour effectively, or so? Are you only paying for that 30 minutes? No, you’re paying for 10 years of experience that that plumber has accrued. And that’s why they’re able to fix it so efficiently. I don’t know if that’s an analogy that makes sense to you. It does to me. But you know, you’re they’re paying a markup because you’re the one that’s putting it together and making sure that they’re going to get results from it. Whereas even if they went and found our store, it’s likely they would have no idea what the hell they were looking at, or what the hell to do with it, even if they did purchase it, you know what I mean? So I wouldn’t and trust me if they ordered it and then got into the order where they had to submit the order details. They’d be lost probably because they don’t understand half the terminology that you know We requested the order. So I wouldn’t worry about that at all. You should always Mohammed, I think he’s got a question in here. He’s been following us for a long time. And he had, you know, Mohammed, I’m not picking on you. But he’s gotten to a lot of situations with clients about that kind of stuff, you know, where too much has been revealed or to ask too many questions and blah, blah, blah. And remember, you’re getting paid for your expertise, for knowledge that you’ve accrued through time and effort. And so you deserve to be paid for that and manage the build, manage, you know, the, what’s done with it afterward and everything else. So any comments on that?

Yeah, this is where I’d like to add that if he’s taken the person through the conversation in the right way. What he’s done is he’s told this person, I’m going to get your results how I get results, is my business-like, I don’t you’re not going to tell this business owner how to run their business because you probably don’t know how to you don’t care to know how all you need to know is as Jordan Fowler one of our mastermind Member says, Well, you have to know is Google. And all you have to tell that client is Look, I, you know, your business, I know Google, and I’m going to get you results, and you’re going to pay me for results. You’re not paying me for the hour, the why. Now, if you want to pay me for the hour or the Y, that’s consultation, and that’s 1500 dollars an hour, I’d be happy to take you into structure into an instructional model, minimum five hours a month, and during the course of 12 to 18 months, I can take you through everything so that you can go and get results. Or rather than do that, why don’t you just pay me my monthly, and let me get your results so that we know you don’t have to go through those at through that Crash Course of 18 months of learning so that you can start the process of doing what it is that I already do and that I have 17 years of experience doing. So, guys, it’s that conversate you got to have that conversation with the client and you have to school the client in the right mode, yes, they’ve been burned, they’ve been burned because there’s, they’re forced to sign contracts. And they’re promised the moon, and that the moon is made of cheese and all this shit, where all you have to do is tell them, hey, look, man, I’m gonna get you results, I’m going to need 90 days, I can probably get your results sooner. But I don’t want to make any promises because I don’t control Google. But what I do know is that within 90 days, we’re going to start to see results. At the end of those 90 days, we’ll sit down and revisit the fee. So that gives that even gives you an opportunity to increase your feet because you’re gonna rock this guy’s world. If you do the things that we do in the way that we do them. The guy is going to be blown out of his mind. I mean, his head is going to explode from the results you’re going to get. But the conversation has to be there. If he’s focusing on how you’re getting results, and why and why are you doing this? And how are you doing it? Dude, you got to pay me for my knowledge. I’m not gonna give you my knowledge for 2500 bucks a month. There’s just no way.

Can You Use The Primary URL From The Money Site As Rel=Canonical If A Client Doesn’t Want To Publish Their GMB Site?

Yeah, she says on a slightly different note. If a client doesn’t want to publish their GMB site, can I use the primary URL from the money site is the REL=canonical? Yeah, I mean, if that’s fine, the only reason why we had set it up originally to point to the GMB website if it’s for the local project is that some of our customers at MGYB or members in the mastermind or whatever, if you have the REL=canonical pointing to the money site, if you’re doing a backlink analysis through like majestic or a href, or something like that, you can often see some of the links that are being built to the G site through the REL=canonical, like in other words, so you can see some of the link building that’s being done by you know if you’re using link building analysis tools or link analysis tools. I don’t care. I honestly don’t care because as long as I’m getting results, it really shouldn’t matter. Some of our customers or members have didn’t want that. So that’s why we defaulted it to point the REL equals canonical to the GMB website if have a GMB site, you know, a GMB location associated with the drive stack built, but it’s not necessary like you can like, it just depends if you’re worried about clients looking at link building analysis, you know, Link analysis, reports and such like that and you don’t want them to see the types of links that are being built, then yeah, I would point it to something else. It could be the, you know, not the primary website, but you could even point it to like the GMB map instead of the GMB website, for example, but again, I don’t care. Personally, I even just ordered them through the MGYB now just like you guys, do, I swear, I ordered my drive stacks just like you guys do. And then when I get them back, I typically when I’m uploading my ID page because I upload it to my own Amazon site, or whatever, then I usually do the REL=canonical back to the money site. So it’s just an edit that I make before I upload it. It’s entirely up to you. Is there any other comments you want to make on that Adam or Marco before I move on.

I don’t see why they wouldn’t want the GMB published. Like I don’t see why that’s a showcase. It’s a showcase for your post. It’s more URLs to spam to link built to the link below to four iframe, there’s just so much that you can get from that. And then not only that, when they see just how much how many visits come through, and how much actually comes through the posts on the GMB like that whole ecosystem. I was just looking at one and today’s what Wednesday and I’ve already had 838 post views for the week, and it’s only Wednesday. I’m about to post that as an update in the heavy hitter club. But it’s ridiculous for the client to even consider not publishing the money site, especially since it’s done by Google on auto and they interlink everything and they give you all the love that’s necessary for you to just hammer.

It’s another branded asset too. I totally I agree, I don’t understand why you wouldn’t want to. I mean, you guys, you understand you can’t control clients, sometimes clients demand things that just make no sense, they defy logic. And that’s fine. You have to work within those parameters at times or fire them as a client. But I agree 100% with Marco, there’s no reason why, like, and we’ve had that common question come up in Hump Day Hangouts, or like, you know, my client doesn’t want the G site ranking. Why not? Why the hell wouldn’t you want a G site ranking, right? Like it pushes a competitor off the page, and if you iframe your money site page into the top of the G site, then they’re gonna see the original page. I mean, you know, the money site anyways, what difference does it make and but some people just, they’re just finicky like that, but I totally agree. It’s another asset takes up more real estate, you can do a lot with it. So it seems silly not to, in my opinion. But the short answer is yes, you can canonicalize the ID page to you know, another tier-one asset I would recommend it being a Google asset like the GMB map URL for example or something like that.

Should We Use The Press Release When Requesting For Link Building Services?

Okay, g site whatever fits is up. What’s up, Fitz. He’s here almost every week. Good day, gents. Thanks for the forum to ask questions and get real-world actual answers. Marco thank you for the charity work you do for these kids. Love how Fitz promotes your charity for you, man. It’s awesome. He’s a good man for that. He says, Thanks, Fitz. Yeah, please post the charity link again so others can help with a quick 1020 or $100 to help these kids out oh road needs good people to even help even if it is with only a few dollars today. My question is on Hump Day. We hear about limiting the links to only one link so that we can concentrate the power is that for press releases or when requesting link building? Oh, that’s a great question fit. So if that wasn’t clear before that was within press releases now. Marco might have a slightly different methodology than I do. For press releases. I typically like to use most press releases if the kind of one-off press releases. I just usually like to With two links like and again, if you go look, I’m talking when I’ve talked about it, it’s mainly for press releases.

Because for example, you can add three press or three links into a press release. But you’re splitting the power of the link equity coming from that press release, every time you add an additional URL like another outbound link, right, so you can concentrate the power into one specific URL if you need to. However, if you go to the MGYB.co store or domain and you look at them or you go to our YouTube channel, or you go to Google and search for press releases silos, or PR silo stalking or whatever, you’ll see the webinar that we did, right I the way that I do it, I’m usually linking with three links per press release now and it’s because the way for local projects that I do it or that my team does it, is we publish a blog post and we publish a corresponding GMB post that links to the blog post. Okay, and then we publish a press release and The press release will link to either the blog post URL directly, or to the GMB post URL. Does that make sense that’s promoting, that’s linked to the blog post URL. And then we link back to the tier one. A tier one entity asset could be the home page, it could be a category page or, you know, top-level silo page. It could be Facebook page, you know, LinkedIn company page, the drive stack, primary folder, the G site, whatever, anyone of the primary tier one entity assets. So that’s link number two, right? first, the link is going to link to the blog post that the press releases promoting, right because we that’s what we publish or not for, like, if I’m doing three blog posts per week, then if the clients only paying for one blog post, or excuse me, one press release per week, then one of those blog posts is going to get a press release that is promoting the blog post and the blog post the press releases either gonna link directly to the blog post URL or to the GMB post URL that is linking directly to the blog post URL, then we link to it. Another tier-one entity asset, any one of them. I’ve talked about this before, but my bloggers have a client workbook, which is a Google Sheet for every client. And there’s a target URLs column that has all of the primary tier one entity assets that we want to power up, and they just go down and each time they publish another press release, blog post, whatever, they select another target URL, and they link to that. So that would be link number two, and then the third link is a link back to a previous press release in the same silo. Right, because we do press release silo, we theme mirror everything right, we mirror the blog post silo structure into the GMB or excuse me, the Google site, this into the GMB posts and now, even in the press releases, so everything is themed there. That’s why it’s called mirroring, right. And again, that was originally coined by the network Empire. So I usually if it’s a one-off, press release, I’m usually linking two to two outbound URLs. If it is a within a silo which most content is now then it’s going to look To like I said, the original post URL or the GMB, the corresponding GMB post URL, another tier-one entity asset, just cycle through target URL list. And then the third is going to be linking to the previous press release in that same silo, that’s just the way that I do it. Any comments on that?

Yeah, I wasn’t referring to either one of those scenarios when I talked about the one link method, which was strictly for the drive stack extension. And the G site inner page extension targeting a money site inner page, that’s when we use that one link method to concentrate the power as close to one to one as possible. instead of dividing it, like you just mentioned, in a press release the way that you’d be dividing, dividing is either two by two or by three, right? We want a one to one transfer from the G site over to the money site, an inner page from the extension to the inner page. So I’d go back and watch those webinars fates. I know that you have access to those. And that’s what we were mainly talking about it although you can do that one lick method however way you want to do it. Guess what you have to understand is how you’re transferring PageRank ranking score and power.

Can We Use Dedhia’s Link Building Services To A Money Site?

Alright, so we’re almost out of time I’d like to get through these next two if we can. So let’s get to them Jigglypuff says, Hey guys, I just cut the battle plan and really enjoying the content you guys share. Well, thank you. Can the link building by Dedhia offer through MGYB be used on a money site? No. We don’t recommend that. You know that we always recommend using the tier one entity assets is the link building targets. That’s what our link building services were. were developed specifically to power up the tier one entity assets, not the money site. That’s why we call it an SEO shield because it acts as an SEO firewall that protects the money site, right you’re basically building a cocoon a shield around your money site using high authority entity assets that you can now power those up. And ultimately, the link equity flows through to the money site, but it gets cleaned or laundered through those entity assets. So we do not recommend that now if you want link diversity to your money site press releases, that’s a fantastic way like that press releases are an awesome way to add length diversity to your money site, because you can link directly to your money site. And I would recommend that you change it. I primarily use naked URLs when linking to the money site, but you can do some generic stuff or some brand anchors and things like that so that you get linked diversity as well as anchor diversity back to your money site, but I would use press releases for that. Any comments on that?

No, no, no, never to the money site. We don’t recommend that. That’s why we have the SEO power shield as you said, it provides a shield and it amplifies the power. So why would you do anything except go through the SEO Power shield? That’s right.

So that’s why it’s important to build those assets first and then you can hammer the shit out of those assets with the link building and embed gigs or embed plus link building gigs. So that link building is getting done to the embed pages, right? So there’s a number of things you can do to power those assets up without them directly linking directly to your money site through those through daddy’s link building service if that makes sense. So there you go.

Next question, and we’re going to wrap it up guys because we’re at the five o'clock mark and unfortunately, dammit, Mohammed, I answered your question. I commented below cult of copy. That’s a great resource for copywriting and Facebook. They’ve also got a marketplace where you can hire copywriters and all kinds of stuff. So go look at the cult of a copy.

Can You Order More Than One ID Page DFY Service To The Same Domain?

Anyways, this last question, can you order more than one ID page done for you service to the same domain but pointing to different money site URL? Or should you only have one ID page for each money site? If you understand that’s what we were talking about earlier. an ID page is supposed to be basically a resource To say this is where it helps to validate an entity, right? So a money site, the right should really only have one ID page, the way that I do it for local, okay, because remember that everything I do is local. But you can have multiple ID pages for a brand. If there’s in my case for local if there are multiple locations, right? So there can be like, for example, I’m working on a tree service project now sharing that in the mastermind. That as an as got multiple locations, and so they’re the homepage of the website, the primary domain, the root domain is essentially got Corporation organization, Corporation structured data, right? So markup that has an ID page, that Id page is just brand and keywords. So there’s not any location optimization for the ID page, right? Because it’s an ID page for the overall entity, the brand itself, right, and I’m using Corporation markup which is a subset of organization markup, okay. So I’ve got an ID page that links to the or that the money site links to or references the ID page for the brand plus keyword Association, but no location optimization. But then I’ve got multiple locations, that is branded plus location name appended to it. And each one of those locations has its own ID page that’s optimized for that specific location. Does that make sense? So you can have multiple ID pages. If you’re having, you know, again, depending on what it is you’re trying to validate that just if you understand what we’re talking about with what an entity is, then it’ll click you know, you’ll get you you understand what the ID page is for it’s, it’s a resource that you’re telling Google through the structured data code, hey, all of the entity information can be validated here. And so on that page is where you have all the iframes structured data, you know, tier one, entity assets, all of that stuff is listed or housed within that Id page, because you’re telling Google reference that page to validate this entity and all the data within. That makes sense. So if you understand that, then you there are times where you can have multiple ID pages and marketing you might be able to explain a little bit more clearly than me. I don’t know if that was clear or not.

You can have multiple @ID it Alright, so you got a parent. And this parent has four children it doesn’t matter where those children are. So now you have the field organization Corporation, as you said, and you’re going to have in our locations now as the parent, you can talk about your children because they’re your children. And you can do this in the schema in the JSON LD. Rob showed this in the heavy hitter club in our MC or we could go Wednesday, in our mastermind I didn’t in the webinar that we had, he showed he showed how you can reference the children and how the children can each reference the parents. And what you have to be careful is that you make sure these children don’t Become orphaned, where you confuse the but you have to make sure that this parent is claiming the right children because it starts claiming other children, then you’re gonna have to pay child support. Everybody’s gonna get confused. They don’t know who’s dedhia, who’s mohamed, you have to make this clear to them but if you guys if you confuse the bot you excuse the language I know they’re supposed to be pgl give a shit. You are screwed if you don’t reference everything correctly. Rather than doing all of that why don’t you just concentrate on your entity, which is what it should be? It’s an entity loop your ID is an entity loop is everything about your company about your business?

There you go.

Okay, we got to wrap up or come to the heavy hitter club and learn how to do it.

There you go. So thanks, everybody for being here. Tom. See you guys next week.

See guys, Bye, everyone. Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 291 published first on your-t1-blog-url https://ift.tt/1WMpNvB June 12, 2020 at 06:42AM Semantic Mastery https://ift.tt/2YeHIxM

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apollosewerandplumbing · 5 years ago

Text

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 291

youtube

Click on the video above to watch Episode 291 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Just a green screen but you made white and sunny Yeah, yeah.

I think it’s like, I don’t know. Well, it almost feels like it’s the first time it’s a very long time. And it’s actually probably raining here.

Yes, I’ve got something I want to cover about syndication network applets and RSS attribution links. So it’s cool if you guys want to go ahead and grab the screen get into that.

Go for it.

Okay, standby.

Simple attribution. It’s really good really light and works fantastically well. Right here.

Would The T1 RYS Stack Nitro Link Building Combination Enough To Power An Affiliate Site?

How Do You Use The ID Page?

Does Having A GMB Based In The U.S. Limits A Global Affiliate Site’s Traffic Due To GeoTargeting?

Is It Okay To Use A Generic Description In A U.S.-Based GMB Even If You Are Physically Located In Europe?

Is The ID Page Useful Even If You Don’t Have A GMB?

How Important Are The Short Links On The GSite Of The SEO Shield?

Can You Use The Primary URL From The Money Site As Rel=Canonical If A Client Doesn’t Want To Publish Their GMB Site?

Should We Use The Press Release When Requesting For Link Building Services?

Can We Use Dedhia’s Link Building Services To A Money Site?

Can You Order More Than One ID Page DFY Service To The Same Domain?

There you go.

Okay, we got to wrap up or come to the heavy hitter club and learn how to do it.

There you go. So thanks, everybody for being here. Tom. See you guys next week.

See guys, Bye, everyone. Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 291 published first on your-t1-blog-url

0 notes

onlineinvesting18 · 5 years ago

Text

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 291

youtube

Click on the video above to watch Episode 291 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Just a green screen but you made white and sunny Yeah, yeah.

I think it’s like, I don’t know. Well, it almost feels like it’s the first time it’s a very long time. And it’s actually probably raining here.

Yes, I’ve got something I want to cover about syndication network applets and RSS attribution links. So it’s cool if you guys want to go ahead and grab the screen get into that.

Go for it.

Okay, standby.

Simple attribution. It’s really good really light and works fantastically well. Right here.

Would The T1 RYS Stack Nitro Link Building Combination Enough To Power An Affiliate Site?

How Do You Use The ID Page?

Does Having A GMB Based In The U.S. Limits A Global Affiliate Site’s Traffic Due To GeoTargeting?

Is It Okay To Use A Generic Description In A U.S.-Based GMB Even If You Are Physically Located In Europe?

Is The ID Page Useful Even If You Don’t Have A GMB?

How Important Are The Short Links On The GSite Of The SEO Shield?

Can You Use The Primary URL From The Money Site As Rel=Canonical If A Client Doesn’t Want To Publish Their GMB Site?

Should We Use The Press Release When Requesting For Link Building Services?

Can We Use Dedhia’s Link Building Services To A Money Site?

Can You Order More Than One ID Page DFY Service To The Same Domain?

There you go.

Okay, we got to wrap up or come to the heavy hitter club and learn how to do it.

There you go. So thanks, everybody for being here. Tom. See you guys next week.

See guys, Bye, everyone. Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 291 published first on your-t1-blog-url

0 notes

patrickrandolph33 · 5 years ago

Text

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 291

youtube

Click on the video above to watch Episode 291 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Just a green screen but you made white and sunny Yeah, yeah.

I think it’s like, I don’t know. Well, it almost feels like it’s the first time it’s a very long time. And it’s actually probably raining here.

Yes, I’ve got something I want to cover about syndication network applets and RSS attribution links. So it’s cool if you guys want to go ahead and grab the screen get into that.

Go for it.

Okay, standby.

Simple attribution. It’s really good really light and works fantastically well. Right here.

Would The T1 RYS Stack Nitro Link Building Combination Enough To Power An Affiliate Site?

How Do You Use The ID Page?

Does Having A GMB Based In The U.S. Limits A Global Affiliate Site’s Traffic Due To GeoTargeting?

Is It Okay To Use A Generic Description In A U.S.-Based GMB Even If You Are Physically Located In Europe?

Is The ID Page Useful Even If You Don’t Have A GMB?

How Important Are The Short Links On The GSite Of The SEO Shield?

Can You Use The Primary URL From The Money Site As Rel=Canonical If A Client Doesn’t Want To Publish Their GMB Site?

Should We Use The Press Release When Requesting For Link Building Services?

Can We Use Dedhia’s Link Building Services To A Money Site?

Can You Order More Than One ID Page DFY Service To The Same Domain?

There you go.

Okay, we got to wrap up or come to the heavy hitter club and learn how to do it.

There you go. So thanks, everybody for being here. Tom. See you guys next week.

See guys, Bye, everyone. Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 291 published first on your-t1-blog-url

0 notes