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clarencenicholsonata · 4 years

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6 High-Quality Product Landing Page Designs & Tools to Use

When customers shop online, they don't have the luxury of trying or testing products before making a final purchase. Between product images, cost, and shipping, there's another factor that can stop your customers from adding your items to cart, your product page.

Forbes found that 88% of shoppers characterize detailed product content as being extremely important to their purchasing decisions. People depend on detailed product landing pages to decide if this is the product for them.

Today we're going beyond writing a good product description, and we're going to talk about high-quality product landing page features that successful brands use to increase conversions.

1. Use Stunning Landing Page Images

If you're wondering why no one's buying your products, the first place you should start looking, after you've checked your ecommerce marketing funnel, is your product image or lack thereof on your product landing page.

Earlier, we said that when people shop online, they put most of their trust in the fact that the owner will display trustworthy images, emphasis on images.

Having one image on your product landing page doesn't do the trick anymore. People are more online shopping savvy than they were ten years ago.

This is why around 85% of consumers conduct online research before making a purchase online.

A significant asset to a high-quality product landing page is that it offers shoppers multiple views and angles of the product so the customer can get a proper visual representation of what's to come in their order.

Product Landing Page Example: Great George Watches

Pro Tip: Add a zoom and clickable link feature to your product images. Tech Jury found that 58% of marketers include clickable graphics in their landing pages. These features can lead them to a review or other aspects of your product landing page that can upsell your product.

2. Add Effortless Navigation and User Interface

Design Resources found that 94% of all first impressions on a website are design-related.

How your website is designed, and the user interface of your website and product page can drastically affect how customers perceive you and if they'd like to purchase from you.

Then it shouldn't surprise you to know that customers will decide in 10 seconds or less whether they trust your company based on the design of your website. And almost half of all users say website design is the number one factor that shapes their opinion on the credibility of the business.

Product Landing Page Example: TLuxe

So what is effortless navigation and user interface? It's allowing your design and landing page to do the following:

Be eye-catching while staying true to your brand; this includes the careful use of color psychology. What colors your CTA buttons, text and images should be on your page.

Having a website that's easy to use, allowing customers to move from point A to B without jumping through hoops. They can easily and effortlessly add items to cart, scroll through pages, and navigate their way around your page without fumbling.

Taking a look at the layout of your product page, whether you'll do the traditional layout or something new. It should still be treated as a sales funnel with the sequence: product image >details >reviews > testimonials/UGC >additional information.

Keep these in mind when you're looking at your product landing page design as well as 38% of people will stop visiting a website if its design is sloppy and unattractive.

3. Use Upselling Features for a Better Shopping Experience

A high-quality product uses personalization and a targeted value proposition. If this sounds like mumbo jumbo to you, don't worry, I'll explain.

eCommerce personalization means showing individualized offers, product recommendations, and other content to your visitors based on their previous actions, demographics, and other personal data.

For example, if a customer is looking at your handbag, then add outfits they can add to their cart right on the product landing page.

Product Landing Page Example: Forever21

Adding a "complete the look" or "related products" feature allows you to upsell multiple products easily to customers all in one place!

Product Landing Page Example: Tanner Goods

Another popular and effective upselling design you can show off on your product landing page is to add a "Why Not Try" or "Often Bought With" section below your product description for customers to see items personalized based on their search history quickly.

Product Landing Page Example: TopShop

Feel free for E-Commerce Personalization: A Complete Guide (2019)

4. Add Video to Increase Conversions

Videos will make up 80% of all online search, people are consuming more video content faster and in larger quantities than ever before.

Video allows you to share far more information in a few seconds when compared to static images. Wordstream found that using videos on landing pages will increase conversions by 86%.

Video allows you to show off your product from various angles and being worn by a model so customers can visualize what the product looks like in real life.

You can also embed DIY or "How to" videos on your website to help customers understand how to use your products effectively.

Product Landing Page Example: Insert Name Hair

youtube

5. Add Clear and Concise Details to Your Page

Next to product images, shoppers will be reading your product details on your product landing page.

If you want to build trust with customers, you should add a bit more details, rather than size: small, tell the story behind the brand, material, and craftsmanship of it all. The more details you offer users more credibility your product or eCommerce store

Product Landing Page Example: Sole Rebels

6. Add Customer Reviews to Your Product Page

It wouldn't be a product landing page article if I didn't mention one of the best features, customer reviews.

Spiegel Research Center found that displaying reviews for higher-priced products can increase conversion rates by 380%. If that doesn't convince you, here are some more facts to prove how important it is to have reviews on your product landing page:

Nearly 95% of shoppers read online reviews before making a purchase.

Around 72% of customers don't take action until they have read reviews.

Purchase likelihood improves 15% when buyers read verified buyer reviews over anonymous reviews.

Product Landing Page Example: BioLite Energy

Landing Page Builders & Tools

1. Wishpond Landing Page Builder

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Wishpond has a responsive, modern, and powerful landing page interface. It creates a landing page from start to finish with ease using a simple drag-and-drop editor or use pre-designed templates made for each niche, with no need for advanced design or programming knowledge.

Our landing page builder allows you to select groups of objects and move them anywhere on the page for maximum flexibility. Try advanced features like copying, aligning groups of objects, and more.

View data like conversion rates, improvements, probability of winning, leads generated, and more! Allowing you to pause, edit, and adjust to get the most out of your landing page campaigns, saving you time and money.

2. ReCharge

ReCharge provides the features you need to do just that. With this app, you can turn your product into a monthly subscription with a "Subscribe & Save" option on your product page.

ReCharge also gives your customer control over their monthly subscription, update delivery dates, plan settings, and product change so your customers feel in control and are less likely to cancel their subscriptions.

If you're not using Shopify Plus, then you won't be able to ReCharge for recurring your billing until you upgrade your account. This app also works with Smile, Klaviyo, Zapier, Mailchimp, Refersion, and Loyalty Lion.

3. Google Analytics

Google Analytics allows you to access detailed information regarding your online store's traffic and sales. Track which landing pages and sources of the campaigns people interact with to complete a purchase.

Giving detailed data to see which funnels are the most effective and which aren't so you can do A/B testing.

The second step would be to set up your Google Analytics eCommerce tracking on your website to help you accurately track your sales. From there, you can use the "Conversion" tab to view your "Goals", "Sales Performance," and "Transactions" reports.

4. HotJar

Hotjar helps users to grasp customer data, behavior, or actions.

In contrast, traditional data reports may find it difficult to identify patterns or conceptualize buyer behavior. Visual data is something your company needs to ensure your landing pages and website are fully optimized to increase sales.

With Hotjar, you can use heap maps, visitor recordings, conversion funnel audit, form analysis, feedback polls, and more, to capture visual data.

5. Venngage

When it comes to creating visuals for blog posts, webinars, elearning, lead gen, and more, Venngage has got you covered.

Venngage is an online design software that makes it easy for people who aren't designers (like myself) to create professional, quality designs on a fraction of the budget that it would cost to hire a freelance designer.

Venngage offers an extensive library of ready-made templates for all of your visual content needs, including:

Infographics

Presentations

Visual reports

Mind maps

Newsletters

6. Referral Candy

Referral Candy allows you to reward your customers for referring friends and family to your store so you can turn your customers into brand ambassadors for half the cost of hiring one.

With Referral Candy, you don't have to limit yourself to just product discounts but specials, delivery rewards, or a special gift to sweeten the deal.

You can customize the limit for referrals, create automatic reward deliveries via email, reminders, and use your analytics dashboard to track how many customers are receiving and using your rewards.

Summary

No one ever really starts with a great landing page; it takes time, experimenting, and testing to see what works best for your customers.

Take into consideration that if you use any of these tips or tools, you'll still need to practice A/B testing.

The eCommerce landscape is always changing, and so is customer behavior. It's up to you to put in the work to stay up to date with your customer needs.

If you need help along the way, be sure to book a free personalized webinar with one of Wishpond's amazing marketing experts today.

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alphanatures-blog · 5 years

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#photoshop #photoshopfail #photoshopfails #photoshoptutorial #photoshopping #photoshoperid #photoshopt #photoshope #photoshop_cc #photoshoppro #photoshoptree #photoshoppcs3 #Photoshopcc #photoshops #photoshop_cs6 #photoshop_art #photoshopindonesia #photoshoped #photoshopcs6 #photoshop_creative #photoshopping #photoshopmanipulation #photoshoper #photoshopedit #photoshopoftheday #photoshopskills #photoshopart #photoshopartist #photoshoplove #photoshopartwork #photoshopedits https://www.instagram.com/p/B8UW--tlUxs/?igshid=2b3rjxx0rucq

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sellersupportagency-blog · 5 years

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5 best Shopify web designs for e-Commerce inspiration

Setting up an e-Commerce website has made it very easy thanks to the numerous plug and play platforms available online. Courtesy of a few clicks and a yearly fee our e-commerce store on a platform of our choice is ready to go. But an e-commerce store is more than just a website, the web designing elements play a crucial role in building the virtual persona of the brand. We present you these 5 best Shopify designs which we personally found exemplary in putting forth the brand message perfectly.

The stunning photography, use of abstract colors and quirky designs are sure to make these Shopify designs to inspire you. How website design impacts your Shopify store? Having a great web design on your Shopify store not only reflects on your brand persona but even takes your user experience a few notches higher. Some of the advantages of having a great website design are • It helps us to hit the right target audience. • Increases the traffic to your Shopify website. • Boost up the sales of your Shopify store. • It helps you stand out amongst your competitors. • It helps to grow your brand due to capturing of your brand essence. • Increased traction on social media Let us have a look at these brands which converted their Shopify stores into revenue-generating machines owing to their great web design practices. Top 5 successful Shopify website designs:

The Modern Shop

The Modern Shop is a Canadian modern lighting and furniture Shopify store founded in the year 2010. It uses cool backgrounds that bring their products to life with minimal website design. The home page of Modern Shop uses the plain white background brilliantly to highlight the look of their product range. To enhance the classic plain white background, they combine the power of breathtaking photographs that capture their products and their finer details with precision. Modifying the website design according to the product nature, color, the design is very important to capture attention. That is exactly what Modern Shop does through its minimalist yet appealing web design.

2.Tluxe

Tluxe is a great example of a classy minimalistic web design. This brand was founded in 2006 and has 2 decades experience working for established international brands. The website of Tluxe captures the very essence of their brand owing to its simple yet elegant design which rightly won them the 2018 good design award. Upon visiting the homepage of their website users can see that there is only a simple navigation bar and their product photographs on the second fold which urge the users to follow them on Instagram. This keeps the design to minimal and increase the user experience owing to ease of navigation. The product photographs used on this site is also elegant and against either grey or white background which enhances the product detailing. The web design of Tluxe is a sure shot winner when it comes to navigation, style and functionality.

3.Brilliant

Brilliant uses simple design and basic structure with product photography for its splendid website design. Color accent and plain product photography of Brilliant’s website design makes the Shopify store simple and beautiful. All in all, their minimalistic website design with modest photography enhances the viewer’s attention on the website. This Shopify website looks classic and you can find everything on the home page, designed to convert the viewers to buyers. That’s why Brilliant is one of the leading Shopify stores with its remarkable website design.

4. Happiness abscissa

Above all, Happiness abscissa has a unique website design with products hanging from different angles on the website which grabs the viewer’s attention. With a plain white background placing their products lumpy on the home page brings life to their products on their Shopify website. Minimal website design with a smart projection of their products. Most of the websites we saw or built for our clients have clean and straight lines. ‘Happiness Abscissa’ on the other hand made its web design a cheerful experience by giving it a home pages a cheerful and splendid disposition, thanks to the awesome use of colors. Apart from this, the quirky use of the company logo ‘Ha’ in a crooked way is sure to grab the user’s attention which makes this Shopify web design a true inspiration as it ticks all the right boxes.

5.The Candi Factory

The Candy factory uses a plain white background with funny product photography for its website design. They kept it simple by adding some colors and expressions to their products on the Shopify store, that appears to be of lifelike. Candi Store put great emphasis on photography to capture the comic expressions on their front home page. Apart from this, they kept their design minimalistic and navigation easy, these are exactly the elements that grab the customer’s attention to the website. How does the splendid web design work for the above exceptional Shopify websites? All the listed brands above were able to build an awesome brand image through their inspiring website designs. They were able to increase their sales and stood apart from the crowd in the process setting an unprecedented benchmark for several startups. Upon observation, we can see that almost all the brands quoted have used minimalist, simple yet powerful designs. But still, they were able to get their brand message out subtly which is what cemented their position amongst their peers. So, website design is a key attribute that shows a great impact on sales, branding, marketing to grow your Shopify website. “Designing an eye-catching website with perfect themes is a tough one, picking up a best-fit background that suits your products ultimately, here comes into the picture of customizing our own website with the best themes” How SellerSupport can help you with your web designing? There are dime a dozen designing agency if you are willing to do a simple search, but only an expert can draft an arresting website design. The right website should be designed to grab the customer’s attention and target the audience precisely. SellerSupport is a specialist in crafting incredible Shopify websites with customized themes of your liking. We have helped numerous clients across the globe to decode their Shopify success. With a team of Shopify experts at our disposal web designing, developing and customizing themes for your Shopify store is all part of a day’s work. Some of the other services offered by us are: • Shopify store Development • Integrating plugins • Shopify custom Integrations • Catalogue maintenance • E-commerce SEO/Keyword audits Want to know more about our expertise? Visit us at https://sellersupport.us/ or drop us a mail at [email protected]

#Shopify #shopify webdesigns #shopify themes #shopify webdevelopment #shopify theme development #shopify plugin #shopify integration #shopify migration

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shopifyshoguns-blog · 5 years

Text

Five best Shopify web designs for e-commerce Inspiration - ShopifyShoguns

Setting up an e-Commerce website has made very easy thanks to the numerous plug and play platforms available online. Courtesy of a few clicks and a yearly fee our e-commerce store on a platform of our choice is ready to go.

But an e-commerce store is more than just a website, the web designing elements play a crucial role in building the virtual persona of the brand. We present you these 5 best Shopify designs which we personally found exemplary in putting forth the brand message perfectly.

The stunning photography, use of abstract colors and quirky designs are sure to make these Shopify designs to inspire you.

How website design impacts your shopify store? Having a great web design on your Shopify store not only reflects on your brand persona but even takes your user experience a few notches higher. Some of the advantages of having a great website design are

Helps us to hit the right target audience. Increases the traffic to your Shopify website. Boost up the sales of your shopify store. Helps you stand out amongst your competitors. Helps to grow your brand due to capturing of your brand essence. Increased traction on social media Let us have a look at these brands which converted their Shopify stores into revenue generating machines owing to their great web design practices.

Top 5 successful Shopify website designs: The Modern Shop The Modern store home page The Modern Shop is a Canadian modern lighting and furniture Shopify store founded in the year 2010. It uses cool backgrounds which bring their products to life with minimal website design. The home page of Modern Shop uses the plain white background brilliantly to highlight the look of their product range.

To enhance the classic plain white background, they combine the power of breathtaking photographs which capture their products and their finer details with precision.

Modifying the website design according to the product nature, color, the design is very important to capture attention. That is exactly what Modern Shop does through its minimalist yet appealing web design.

Tluxe Tluxe social media section on home page

Tluxe is a great example of classy minimalistic web design. This brand was founded in 2006 and has 2 decades of experience working for established international brands.

The website of Tluxe captures the very essence of their brand owing to its simple yet elegant design which rightly won them the 2018 good design award. Upon visiting the homepage of their website users can see that there are only a simple navigation bar and their product photographs on the second fold which urges the users to follow them on Instagram.

This keeps the design to minimal and increases the user experience owing to ease of navigation. The product photographs used on this site is also elegant and against either grey or white background which enhances the product detailing.

The web design of Tluxe is a sure shot winner when it comes to navigation, style, and functionality.

Brilliant Brilliant home page web design

This shopify website looks classic and you can find everything on the home page, designed to convert the viewers to buyers. That’s why Brilliant is one of the leading shopify store with its remarkable website design.

Happiness abscissa Happiness Abscissa homepage web design

Minimal website design with a smart projection of their products. Most of the websites we saw or built for our clients have clean and straight lines. ‘Happiness Abscissa’ on the other hand made its web design a cheerful experience by giving it home page a cheerful and splendid disposition, thanks to the awesome use of colors.

Apart from this the quirky use of the company logo ‘Ha’ in a crooked way is sure to grab the user’s attention which makes this Shopify web design a true inspiration as it ticks all the right boxes.

The Candi Factory Candi Factory homepage web design

Candi Store put great emphasis on photography to capture the comic expressions on their front home page. Apart from this they kept their design minimalistic and navigation easy, these are exactly the elements that grab the customers attention to the website.

How does the splendid web design work for the above exceptional Shopify websites? All the listed brands above were able to build an awesome brand image through their inspiring website designs. They were able to increase their sales and stood apart from the crowd in the process setting an unprecedented benchmark for several startups.

Upon observation we can see that almost all the brands quoted have used minimalist, simple yet powerful designs. But still they were able to get their brand message out subtly which is what cemented their position amongst their peers.

So, website design is a key attribute that shows a great impact on sales, branding, marketing to grow your shopify website.

“Designing an eye-catching website with perfect themes is a tough one, picking up a best fit background that suits your products ultimately, here comes into the picture of customizing our own website with best themes”

How Shopify Shoguns can help you with your web designing? There are dime a dozen designing agency if you are willing to do a simple search, but only an expert can draft an arresting website design.

The right website should be designed to grab the customers attention and target the audience precisely.

ShopifyShoguns is a specialist in crafting incredible shopify websites with customized themes of your liking. We have helped numerous clients across the globe to decode their Shopify success.

With a team of Shopify experts at our disposal web designing, developing and customizing themes for your Shopify store is all part of a day’s work.

Some of the other services offered by us are: Shopify store Development Integrating plugins Shopify custom Integrations Catalogue maintenance E-commerce SEO/Keyword audits Want to know more about our expertise? Visit us at www.shopifyshoguns.com or drop us a mail at [email protected]

#Shopify #ShopifyShoguns #ShopifyDevelopment #E-commerce #WebDesign #ShopifyStore

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