#this reminded me of when it was announced Daniel would not be on the grid for 2023

[rickybaby]

💖💫

[cobraonthecob]

don't call me names if you're going to bring to my attention the shitty things other drivers have done, i only mentioned daniel because he hasn't grown out of his mindset (making misogynistic comments in 2023), whereas lewis seems to have grown out of his from 2015. max's racist and ableist comments about stroll i know about and i have stated that i do not like max for the person he is, that is part of the reason why i don't like max. i respect his driver's stats, but i would not want to meet him if i ever go to an f1 race.

charles i don't like either, i know he's pretty damn removed from the political sphere and i didn't know he got endorsed by italy's right wing party (did hear about him liking anti BLM tweets prior to you bringing this to my attention), and i know he hangs out with noah schnapp, so really, that's the litmus test on where he stands. you don't see much praise from me about him if you took a minute to go through the driver's tags on my page. i definitely don't want to meet charles, and as much as i thirst over carlos, i wouldn't want to meet him either since his family has a lot of ties to the right wing.

genuine thanks for the info, i don't idolize lewis and i think the work he's doing is excellent, but do not insult me in my inbox when i mention a shit behavior that occurred in 2023 while the other drivers' shit behavior has occurred in the previous years (whether or not they seem to have learned and actively seeking out to change their behavior is a case-by-case basis. lewis, by what he is doing, seems to have changed. max and charles got a little smarter about what they say to people and what they like on twitter, though charles should probably keep any interaction with noah schnapp offline)

then again, i did block you because you cannot handle me solely calling out the driver who's probably your fave being misogynistic in the year of 2023. get fucked, nonnie, because now i don't care about daniel anymore (i used to like him, then the 2023 season happened and now i could care less. his stans can go foam at the mouth about it)

and one final reminder: i don't idolize any of the drivers. most of the drivers don't have an education in politics or activism, and i don't require them to be (though, lewis is currently the only one being an activist on the grid and that's not fair to him. he's the one driver that i can definitely say that he's the activist whereas the other ones i would struggle to name a charity they donate to). i would rather the drivers don't say anything on where they lean or they take their own time to learn and educate themselves about the world we live in. but in the case of daniel - who went on to a podcast on his own whim to laugh along and perpetuate misogynistic takes as f1 academy was just announced to be live streamed - maybe they should educate themselves a little more

[alexalbonbon]

Drive to Survive is less documentary and more Keeping Up With The Formula 1 Drivers. And that needs to change

When Netflix first announced Drive To Survive in March 2018, the show was promoted as an “attempt to immerse the audience inside the cockpits, the paddock, and the lives of the key players in Formula 1 racing. The series will have exclusive access to the world’s fastest drivers, team principals and owners, as well as Formula 1’s own management team.”

The announcement was a clear statement from new owners Liberty Media: attract new fans to Formula 1. And what better way to do this than by collaborating with the biggest streaming platform in the world? Drive To Survive was supposed to become a 10-episode documentary series for both new and established Formula 1 fans and would cover the 2018 season.

The show did a decent job in its first season, it did give a fresh look behind the scenes of the sport, with some drivers also allowing the camera crews in their personal lives. It introduced us to (most of) the teams, drivers, and team principals and gave an insight into the traveling, multi million dollar circus that is Formula 1.

But how are you going to cover a racing championship if you’re not allowed access to the two major teams fighting for that championship? You can’t, and the producers decided to take a page out of the Keeping Up With The Kardashians manual and thought it would be fun to give a show that was supposed to be a documentary show about the pinnacle of motorsport a reality series makeover in post production instead.

While we did see some of Daniel Ricciardo’s family and life off-track, this was completely overshadowed by the producers’ excessive need to dramatize his inter-team rivalry with then-teammate Max Verstappen. Any person who followed Formula 1 and especially Red Bull at the time knew that, although Daniel indeed was struggling with his position within the team, the two were not the enemies the show makes them out to be and are actually good friends. And rather than learn from the first season and the feedback given by both fans and drivers, the producers decided to up the drama even more for the next two seasons. Meanwhile, all of us are sitting here wondering why. If you spend some time following the sport, there’s plenty of drama already.

Going forward with seasons two and three, it was apparently decided that the show needed more of a Hollywood feeling and plenty of episodes were given the hero versus villain treatment. This reached its peak in the Red Bull focused episodes in both seasons two and three. Take the difficult (to say the least) work environment of the “big” team, mix it with some weird crap said by Christian Horner and top it off with the commentary by Will Buxton literally nobody asked for and you have yourself a Pierre Gasly versus Alex Albon rivalry. Where in season two Gasly was portrayed as the person keeping Red Bull back in the World Championship and Albon came in to save the day, season three decided to reverse Uno that narrative and made Albon (one of the only three people of color on the grid) the one in this role, while Gasly thrives at AlphaTauri. Albon is made look weak, stupid and slow. All things people who have looked beyond his Red Bull stint know are not true. Not once is it suggested that Albon was put under immense pressure by being moved to the “big team�� in what was only his first season of Formula 1. Nor would Horner ever take responsibility for the clear favouritism shown to Verstappen.

And then there is what might be the biggest crime in the entire show: the lack of presence of record race winner, seven-time World Champion Lewis Hamilton in season three. There are no good words for whoever was in charge of production and decided that this man, one of the greatest, if not the greatest, Formula 1 drivers of all time, was not worthy of an entire episode dedicated to his story, his racecraft, and his activism. The only black driver on the grid, Drive To Survive gave him five minutes at the end of the very last episode to touch on the Black Lives Matter movement Hamilton has been a vocal supporter of for years. His record equalling 91st win at the Eifel Grand Prix was briefly touched upon, but his record equalling seventh World Championship in Turkey was apparently too much of an effort to include. It only enhances the fact that the We Race As One campaign Formula One Management ran last year was nothing more than a PR stunt. It is time to take Lewis Hamilton seriously, he has a platform and he wants to use it and Netflix not giving him that opportunity is shameful. Yes, a big part of the demographic of Formula 1 consists of straight, white men who absolutely refuse to look at the world outside of their bubble. But Netflix promotes inclusivity, so why should this show be any different? It is a Netflix original show, which gives them no way to point at anyone else being the final part of production responsible. By showing the (graphic) clip of George Floyd’s death and letting Hamilton say three sentences about the BLM movement, you’re not promoting the inclusivity the streaming service wants to stand for. Formula 1, Netflix, and Box To Box Productions all need to do better, and they need to start doing better now.

So how does the show move forward? Let’s start by throwing out the terrible “scripts”, including those terrible one-liners Lance Stroll throws out in the first couple of season three episodes (I like Lance, but this made me cringe so hard, my eye is still twitching). Several drivers, including Max Verstappen, and more recently George Russell have spoken out against the framing the show chooses. This should be a clear sign that things need to change, especially if one of the drivers above called the show “cringey” in front of the Netflix cameras. Is there absolutely nobody in the producing team who has any real knowledge of the sport and the regulations itself? We need less Christian Horner, less Will Buxton and less forced drama and rivalry. If you put twenty men who get paid hundreds of thousands of euros in a paddock and drive around the fastest cars in the world for a living, the drama will write itself. 

Formula 1 loves reminding people that it’s the “pinnacle of motorsport”, so why not show that? Why not show that the world of Formula 1 has some of the brightest minds out there that came together in the fight against COVID-19 in Project Pitlane? Or how they were one of the first major sports that returned to their competition, setting up a huge logistical challenge and managing to create a calendar with seventeen races in twelve different countries, while keeping COVID infections to a relative low? But they also should focus on the parts the teams may not always want to show. Why does Red Bull seem to have a curse on that second seat? Why does Haas have to take on a driver who didn’t manage to finish in the top 3 of the Formula 2 championship, while the vice-champion was left without a seat? Why did we have to say goodbye to the Williams family and why weren’t they given a proper sendoff in the show? Especially with Williams having the only female team principal in the paddock. And why aren’t we shining a light on what’s important: a black man standing alone in his fight for equality.

Drive to Survive should give us what it promised: an exclusive behind the scenes look of one of the most exciting sports out there. The drama will write itself, we just want the good, the bad, and the ugly. And these are things the Netflix crew can achieve, even with the current COVID restrictions still in place in the paddock.

[dorothydelgadillo]

"Video Intros, Facebook Watch & Ads, and WeWork’s Interesting Acquisition" The IMPACT Show Ep. 42 [Show Notes]

In this week's episode of The IMPACT Show, Stacy and I discussed video intros, Facebook Watch and ads, WeWork's acquisition, International Women's Day and more.

Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

Enjoy and make sure to share! 

Like what you saw? Make sure to subscribe to email reminders and give us a review on iTunes.

Have feedback or questions? We’d love to hear it. Comment on this blog or email us at show@impactbnd.com

IMPACT Updates

We’re hosting an exciting webinar with Peep Laja, founder of CXL, on Tuesday, March 13th at 11:00AM ET. 

Learn how to get people to take action on your website without using words through the power of persuasive web design. Register for the webinar now.

The DARCI Accountability Grid

Liz Murphy wrote a great post about the DARCI accountability grid and how it can help your next project. Kathleen liked it so much she shared it in Elite! We discussed our experiences with using DARCI and why it's useful. 

What Marketers Be Talkin' 'Bout

Where we go over what you're saying in IMPACT Elite.

IMPACT Elite is a community of over 2,300 passionate inbounders looking to help other marketers (and sales and customer success people) succeed. We’d love for you to join us! We’d love for you to join us! Go to impactbnd.com/elite or just search the IMPACT Elite Group on Facebook and request to join. 

Elite member Ryan Litwiller posted: "Looking for recommendations… I've read books like Same Side Selling, The Challenger Sale, and Sales Shift, but they are all focused on B2B. I am open minded and can relate many of the concepts to B2C, but am looking for similar sales resources focused specifically to B2C. Any suggestions?"

John McTigue suggested: What’s the Future of Business by Brian Solis. Not really B2B or B2C, not really sales or marketing. Interesting read. Daniel J. Sullivan suggested: Jacques Werth. High probability selling. Chris Handy suggested: Scientific Advertising - Claude Hopkins will teach you more about Direct Response (Inbound isn’t new) Almost a hundred years old. “Salesmanship in print.”

Stacy shared how she always goes back to "good ‘old branding" when she's thinking about either marketing or sales - and straight back to her favorite MBA textbook: Marketing Management by Kotler & Keller. It’s not sales-specific but building a brand encompasses both sales and marketing.

I shared a few Daniel Pink books including To Sell is Human and When: The Scientific Secrets of Perfect Timing. 

Share your recommendation in Elite. 

So what else is happening in Elite?

Elite member Joe McNamara posted: "Hey everyone, with all the new changes coming to facebook ads, and the transparency associated with being able to keep tabs on your competition and the ads they're running to their different audiences, do you think we'll see a pull back or double down on facebook as an ad platform?"

We pulled in Ali Parmelee who shared a few thoughts including how the algorithm changes are really perfect for inbound marketing. Facebook is trying to force brands to be better and to produce better content to share while trying to block the people who are trying to scam the system. 

There was another great post by Elite member Andrea Funk who originally posted asking for suggestions to clean up a list of emails that potentially had a lot of bad data. She posted a follow up saying: "Thanks to everyone who help me with my new email list I created. I did run the list through an analyzer and it deleted 13% of the bad address. I sent a new email to those on that list and had a great response rate. 50% open rate, 9% click through rate and 1% contact lost rate. I consider those decent number! As always, this group rocks."

We love that she found helpful information and followed up with the group! Check out her post in Elite.

Elite member Matthew Tringali posted "Anyone have an example of an intro and outro for videos that they are proud of that they can share? We are working on redesigning ours right now and need some inspiration." 

A few members weighed in with their suggestions and Stacy noted how she thinks it's important to keep it simple and set the tone and then get into the content quickly.

Digital Marketing News

Where each week, we share one thing from the world of digital marketing that caught our eye.

recode.net: WeWork is Acquiring Digital Marketing Startup Conductor

Conductor is a platform that provides audience, content and SEO insights to help you optimize your content to your audience. Tagline is “help your marketing deliver true customer value”

Stacy noted how this is another interesting move by WeWork who recently also acquired FlatIron school. 

WeWork acquired Conductor after using the product quite successfully for 2 years. Talk about an in depth M&A discovery process! They clearly see a lot of value in digital marketing and audience insights specifically as a solid long-term business play.

DigiDay: Media Publishers are Treating Facebook Watch Like YouTube

This one isn't exactly "new" news but we wanted to discuss a few things about Facebook Watch! What was previously launched as a place for high quality video is looking more and more like YouTube with more user-generated content. Publishers that aren’t being paid by Facebook  can now take advantage of Watch by posting their existing shows there. 

Facebook watch began in August of 2017. Even back then, Mashable had a post titled "Facebook Watch will overtake YouTube as the biggest video platform."

In the post they highlighted its features such as the discovery page, show-specific Facebook groups, and more. Probably most importantly, Facebook users are logged in which gives them a better understanding of what viewers want to watch. This helps Facebook provide a better experience for everyone with more relevant video.

The Next Web: 4 New Features (Possibly) Headed to Instagram

Universal Portrait Mode - already what the Google Pixel 2 uses (which is the phone I have!) and is really ideal for photos - much better than square.

Cinemagraphs - think of iPhone "live" photos or Google "burst" or "animations." 

Organize Your Conversations - we will be able to "star" a conversation to keep it at the top

Download Your Data - just like Facebook lets you. This is partially in response to GDPR, unsurprisingly. 

International Women's Day!

What caught Stacy's eye: brands that are showcasing their own powerful women!

HubSpot: dedicated an entire page including sharable photos for social, a Spotify playlist and more.

The Crocodile: posted an amazing tweet flashing through images of their powerful and talented women!

Union Hand Roasted Coffee: post featuring the "women behind the coffee." 

What caught my eye:

Digital Megaphone: Top Women in Marketing Chicago 2018 featuring real women at companies in Chicago with specific shout outs to each individual by the post's author and Digital Megaphone owner, Hope. 

Ikea Switzerland: video announcing their new paid paternity plan to promote men and women sharing parental care and still having a balanced professional life.

Ikea Canada: IKEA Canada is partnering with the Canadian Women's Foundation, and is donating $55,000 worth of needed home furnishings to 13 local organizations that support women

Next Steps:

We would love your comments! Feel free to send us an email or comment on the Facebook thread. 

If you really liked it, please give us a 5-star review on iTunes. 

We're going to IMPACT Elite to ask what you want us to talk about, so jump in on the post there.

Join Us Next Week! 

We'll be back again next Thursday, March 15th at 1:00 PM ET. 

Until next time... get out there and make it happen.

from Web Developers World https://www.impactbnd.com/blog/video-intros-facebook-watch-ads-wework-acquisition-impact-show