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#this one was twice the price BUT better in every conceivable way so. slapped that bitch on the credit card
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Thinking Is Expensive. Who’s Supposed to Pay for It?
Google spent nearly $5.4 million on lobbying in the second quarter of 2017. (Photo: Vladislav Reshetnyak/Pexels)
Our latest Freakonomics Radio episode is called “Thinking Is Expensive. Who’s Supposed to Pay for It?” (You can subscribe to the podcast at Apple Podcasts or elsewhere, get the RSS feed, or listen via the media player above.)
Corporations and rich people donate billions to their favorite think tanks and foundations. Should we be grateful for their generosity — or suspicious of their motives?
Below is a transcript of the episode, modified for your reading pleasure. For more information on the people and ideas in the episode, see the links at the bottom of this post.
*      *      *
I’m sure you’ve been hearing the ever-more-anguished calls to regulate the huge tech firms collectively known as GAFA: Google, Amazon, Facebook, and Apple.
Barry LYNN: These companies, these super-large platform monopolists, they have developed the capacity to manipulate us, to control us, to control the information that is delivered to us, to control the pricing at which products are delivered to us, to control us as producers.
The GAFA companies are far bigger, richer, and arguably more dominant than tech companies in the past. Google, for instance, has more than 80 percent of global search-engine market share. Facebook has nearly 2 billion monthly active users. Amazon has an estimated 90 million prime members in the U.S. — that’s something like 70 percent of all American households! It’s estimated that 40 percent of all online spending goes to Amazon. This kind of scale creates a lot of concern. We’ve examined this concern in previous episodes, like “Who Runs the Internet?” and “Is the Internet Being Ruined?”
Zeynep TUFEKCI from a previous Freakonomics Radio episode: We’re seeing the birth of a new center of real power. We depend on these technologies that have been, in many ways, wonderful and fascinating. But they’re making significant decisions unilaterally.
There’s also the question of whether the mission of these firms is as socially beneficial as many people believed they were in the early days of the internet:
TUFEKCI: There’s all these really smart engineers. They’re the brightest computer scientists, and all they’re thinking about is, “How do I keep someone on Facebook for 10 more minutes? What’s the exact combination of things that will keep them staying on the site as long as possible so that we can show them as much advertisement as possible?”
So here’s a question: if you were one of those huge, dominant, super-wealthy firms, what would you do to ensure that the good times stay good? You’d probably spend a lot of money lobbying politicians — which, yes, they do. There’s been a huge ramping-up lately in lobbying by tech firms. But you might also do something a bit subtler than that.
Robert REICH: Yeah. There’s been a parallel ramping-up of the philanthropy that’s associated with the tech firms. That philanthropy comes in a variety of different forms.
Today on Freakonomics Radio: corporations using philanthropy to shape the public debate — and how that can go terribly wrong:
Barry LYNN: That was on June 27th. And on June 29th, I was told that my entire team had to leave.
*      *      *
Our story today begins with a journalist …
Franklin FOER: I’m Franklin Foer, a writer with The Atlantic.
Stephen J. DUBNER: You are one of three brothers who write books. Talk about that for just a minute, and the family that produced all of you.
FOER: Right. So I have two brothers: Jonathan, who’s written a good number of novels, including Everything is Illuminated. I got a younger brother named Josh, who is a science writer [and] wrote a book called Moonwalking with Einstein. It’s actually incredibly uncomfortable for us to talk about growing up in a family of other writers just because— I’m sure in some ways, we benefit from the novelty act of being three brotherly writers. But then we all, of course, want to be known for our own accomplishments.
DUBNER: Right.
FOER: But our parents didn’t do anything— They didn’t force us to play violin four hours a day or sit down and study the great chess masters. We watched a lot of He-Man and Addams Family reruns on television when we were growing up. But one of the things that they did was they gave us a credit card, which they said we weren’t allowed to spend essentially on anything except in the event of an incredible emergency. There was one exception to this: they said that we could basically spend the credit card at will at the bookshop. They basically guided us to one thing.
DUBNER: Your first job in journalism was at Slate, one of the very first mainstream online publications, which was started by Microsoft. There was this huge enthusiasm, certainly among the chattering classes.
FOER: There was a certain amount of utopianism that was associated with the emergence of the internet, this idea that we were going to tie the world together. I love search engines. I love the fact that I can access every book in human history in a nanosecond. I love that I can get things delivered to my door incredibly quickly. These things, arguably, make life much better; maybe inarguably make life much better. These technologies were incredible! Amazon is an incredible company. The Kindle was an incredible invention. The iPad and the iPhone were incredible innovations. We were right to marvel at them.
DUBNER: After writing for Slate for a while, you moved on to the New Republic — as you call it, the “intellectual organ for hard-nosed liberalism.” You ultimately became editor there not once, but twice.
FOER: The New Republic was this little magazine that always had outsized influence in politics and culture. It was an incredibly elitist organ and it managed to persist over a hundred years while never really turning a profit. As we entered the Internet Age, that became a more and more difficult thing to continue to do. We ended up shifting from one ownership group to the next. I got so exhausted trying to find an owner and sick of that, I ended up resigning as editor. But then a couple of years after I resigned, the magazine got bought by a guy called Chris Hughes who had been Mark Zuckerberg‘s roommate at Harvard, and co-founder of Facebook. He bought the magazine and, to me, this seemed almost too good to be true. You had this guy who understood social media, who had incredible number of resources, and seemed devoted to this little magazine that I was also devoted to. So I came back, I edited the magazine, and Chris and I tried to re-make it.  
DUBNER: The relationship in the beginning seemed like it was unbelievably good.
FOER: We became really good friends and it was exhilarating. We felt like we were trying to save something that was imperiled in the world and that maybe we could help provide some dignified solution to the rest of journalism, which was grappling with a lot of the same issues that we were grappling with. But there was a moment when things just took this turn. Chris had always talked about wanting to make a profit with the New Republic, and he suddenly decided that he didn’t want to lose, at least not a whole lot of money with it.  So we had to turn around our financial position incredibly quickly. He insisted that we start chasing clicks. In 2013, the surest way to get clicks was to post a clip from last night’s Daily Show with Jon Stewart. You slap a headline on it and maybe write a couple sentences about it and everybody would click on it.
DUBNER: You got caught up in, at least, monitoring the numbers, right?
FOER: Yes, I did. Look, data is crack cocaine. If you’re the guy who had a hard time getting a date in high school, to suddenly find yourself producing things that are extremely popular — you become obsessed with replicating that popularity. In some ways, everybody in the magazine wanted to be successful on Facebook. We wanted to master social media and this new environment. But we didn’t want that new environment to dictate how we did our jobs.
DUBNER: All right, so we should say that [you were] quitting as you were about to be fired from the New Republic.
FOER: Yeah. I took the brave decision to resign when I learned that there was some guy who already had my job and was offering other people jobs at the New Republic.
DUBNER: It’s funny. You’re describing what was happening to you at the New Republic. But it sounds as though you’re also perhaps describing your view of what happened at places like Google and Facebook over time, where you may begin with a certain set of motivations, but as those motivations lead you to this overwhelming commercial success, you’re so seduced by the magnitude of that success that you can’t help but want to replicate it over and over again.
FOER: Yeah, that’s completely right. In retrospect, I realized that I was living this compressed version of recent history.  
The recent history of the internet at least. Over the years, Franklin Foer’s views of the internet had shifted. The same guy who used to think this …
FOER: There was a certain amount of utopianism associated with the emergence of the internet.
And this:
FOER: I love search engines!
And this:
FOER: These technologies were incredible! Amazon is an incredible company.
Has now come to think this:
FOER: Amazon thinks of itself as “the everything store.” It’s gotten itself in pretty much every conceivable business. It owns Whole Foods, it powers the cloud, it houses data for the C.I.A., and so on. There’s really nothing that it doesn’t try to squeeze into its empire.
He also thinks this:
FOER: As Facebook shapes the way that we consume news, as Google shapes the way that we interact with information, and as Amazon has shaped the way that we interact with books, the dominance that these companies exert ends up trickling through the cultural intellectual ecosystem. With Amazon, my concern is that the book business has become utterly dependent on them, that they hold one of the few true monopolies in the world.
Actually, that’s not quite true.
Swati BHATT: My name is Swati Bhatt. I teach at Princeton.
One course she teaches: The Economics of the Internet.
BHATT: The existence of a monopoly — of a single firm in any product space, unless it’s a government-granted monopoly — is rare in the digital economy.
So even though Amazon has, for instance, at least 70 percent of e-book sales, that doesn’t make it a monopoly.
BHATT: Technically, no. Because that leaves 30 percent for some other set of firms.
When describing firms like Amazon, Google, and Facebook, Bhatt prefers the term “behemoth.”
BHATT: Yes, there is a difference. “Behemoth” suggests that it’s simply a large firm, whereas a “monopoly” suggests that it’s the only firm.
Okay, economic semantics aside: Bhatt does see strong parallels between these modern behemoths and what we traditionally think of as monopolies. But a modern tech behemoth has a particularly modern advantage:
BHATT: Ownership of a scarce resource is the definition of a natural monopoly. What we’re seeing with the behemoths today is an ownership of a scarce resource called “personal data” or “data” in general. There’s an interesting self-reinforcing dynamic here. Whereas a firm transacts, buys and sells, [a behemoth] acquires data about its consumers. That enables it to grow by producing more personalized products by advertising more effectively. That brings in more customers, which brings in more data, which then enables the firm to grow even further and that leads to the behemoth status.
And that is what Franklin Foer, and a growing chorus of other critics, are so concerned about. Foer recently published a book called World Without Mind: The Existential Threat of Big Tech. It’s part-memoir, part-screed against the dominance of the big tech firms. It’s not a particularly empirical book; and it’s hard to say how much of Foer’s argument was informed by personal experiences, like the New Republic disaster. It also turns out that Foer’s family, in addition to encouraging his love of books, encouraged his distrust of monopolies.
FOER: My dad was a University of Chicago-trained lawyer who’d worked in the antitrust division of the Carter administration. I grew up in this household where antitrust was part of the family religion. My dad would drive around in a car that had a bumper sticker that said “bust the trust” on it. It was a real obsession and passion of his. For a long time he was this lonely activist who was railing for greater, more aggressive enforcement of these laws prohibiting monopolistic behavior. I always admired him for this quixotic stand that he took, but I never really fully bought into his arguments until Amazon got in this fight with the book publishers, when it started to hit close to home.
DUBNER: This was the Hachette deal, yes?
FOER: Exactly. Let’s just say something about book publishing, which is that book publishing is an incredibly oligopolistic industry. There are four or five big companies that dominate book publishing. They’re oftentimes jerks. It’s hard to have a whole lot of sympathy for the book publishers. But suddenly you have these five big companies that were up against one big company, which was Amazon. Amazon basically controlled their access to the marketplace. Amazon was renegotiating their ebook contract with the publishers one by one, trying to strong-arm them with their market power into pricing their books lower and lower. To me, it was grotesque and ominous that Amazon was able to use its market power to try to dictate to the publishers in this incredibly aggressive way.
DUBNER: Where do you draw the line between winning — or competing — and being evil?
FOER: Right.
DUBNER: Persuade me that it’s not just a case of big companies being really good at what they do and winning and you having sympathies with the people who are not winning.
FOER: My book, in some ways, is a valentine to competition. I believe that a marketplace is most healthy when you have a number of market players. I might not love book publishing. It might be too concentrated in some ways for my taste. But at least there are five companies competing against one another for the marketplace. If I don’t like the way that one company is treating me, I can always go to another company. Or if I don’t like the goods that one company is selling, I can go to another company. The problem with Amazon, and the problem with Google, and, to an extent, with Facebook, is that they become the only market player. The choice that we have as consumers is limited and competition is limited. My argument is against the big technology companies, which are racing to expand into every nook and cranny of our lives.
As it happens, this expansion had just raced into Franklin Foer’s own life. We spoke to him in early September, just before his book was to be published. And there had been a plot twist.
FOER: The New America Foundation supported my book.
The New America Foundation is a center-left think tank devoted to “renewing American politics, prosperity, and purpose in the Digital Age.” It’s run by the political scientist Anne-Marie Slaughter, who’s a former top official in the Obama State Department.
FOER: One of the cool things that New America does is that they give money to journalists who are writing book projects. I didn’t get a lot of money from them, but I got a small sum. They were especially generous to me because I’d just been fired from a job at the New Republic.
And the partial funding of Foer’s book about the dominance of firms like Google suddenly became relevant because—
FOER: That’s since become relevant just because they fired a vociferous critic of Google from the foundation. Which is noteworthy because the foundation has received a fair amount of money from Google chairman Eric Schmidt.
DUBNER: Right. How much fun is it for you to be publishing a new book and already distancing yourself from the foundation that funded the writing of it?
FOER: It actually doesn’t feel good because New America has been supportive of me over time. I’d rather not seem like a jerk and disavow them when they’ve been so nice to me. But this does feel sadly reflective of a much bigger issue.
DUBNER: Who was the critic who was fired?
FOER: His name is Barry Lynn and he ran something called the Open Markets program there. Very active opponent of monopoly and a very vociferous critic of Google.
LYNN: We used to have an affiliation with the New America Foundation, but that ended on August 31st. We were kicked out of New America.
And that is Barry Lynn.
LYNN: And I direct the Open Markets Institute.
So the name of his project has not been taken away; but his affiliation with the New America Foundation has.
LYNN: We’re working out of a WeWork on the 1400 block of G Street in Washington.
Coming up on Freakonomics Radio: the story is not as neat as the headlines would have it:
Anne-Marie SLAUGHTER: At no point did Google or any funder tell me to fire Barry Lynn.
Also: funding controversies can reach across many decades. Like all the way back to the founding of Stanford University.
REICH: There is an effort to unearth the sordid history of the university’s initial benefactor.
*      *      *
Barry Lynn started out as a journalist …
LYNN: I worked in Venezuela and in Peru as a foreign correspondent. Then, I ran a magazine called Global Business Magazine.
We should say it was a pro-business magazine.
LYNN: We were a magazine that aimed at the people who ran businesses. We had a[n] inside look at how globalization actually works at the institutional level.
That inside look led to Lynn crossing over to the other side. He came to believe that corporations are too powerful, and that their power is too concentrated. This was a theme he pursued in a couple of books and, since 2002, with the New America Foundation. His project came to be known as Open Markets.
LYNN: We got the work going. We did it with increasing effect over the last seven years, to the point where in 2016, we had a number of folks on the Hill starting to understand that, indeed, America has a monopoly problem. The first person who really reached out and said, “I want to actually help shine a light on this problem,” was Senator Warren. The result was a speech that she gave on Capitol Hill.
Senator Elizabeth Warren’s speech was part of a conference, organized by Open Markets, called “America’s Monopoly Problem.”
Elizabeth WARREN: Today in America, competition is dying.
LYNN: This was probably the most important speech about concentration in the United States, about the monopoly problem, since a series of speeches that F.D.R. gave in the 1930s.
WARREN: Google, Apple, and Amazon provide platforms that lots of companies depend on for survival. But Google, Apple, and Amazon also, in many cases, compete with those small companies. That platform can become a tool to snuff out competition.
LYNN: She said, “It’s not just an issue that affects us as consumers. It also affects our democracy, because it’s this concentration of power that leads to concentrations of wealth. Concentrations of wealth lead to concentrations of control over government, and other institutions of authority.”  
This line of criticism would seem to be very much in sync with the mission of not only Open Markets, but also its parent organization, the New America Foundation.
SLAUGHTER: In my own scholarship, I’ve written about monopolies and risks of consolidation and data ownership.
That’s Anne-Marie Slaughter, the former State Department official and Princeton professor, who’s now president and C.E.O. of New America.
SLAUGHTER: What convinced me to leave Princeton and become head of New America — which was a big move, because I had a wonderful position at Princeton — was this idea that we really could be a place that hosted fundamental debates about our future in the digital age.
But as Barry Lynn tells the story, New America didn’t share his enthusiasm for the conference he put together where Senator Warren spoke.
LYNN: Well, a few people in my organization at New America were not happy with the way we were framing the conference, and the fact that we were focusing some of our attention on the platform monopolies and especially on Google.
What was wrong with focusing on Google in a conference about monopoly? Remember, they do own some 80 percent of the global search market.
LYNN: Or I guess the question is, “Why was our work at New America problematic for Google?” Eric Schmidt, who is now the chair of the board at Google, was also, for a long time, on the New America board and then for a period of time served as the chair of our board.
Eric Schmidt, who was C.E.O. of Google for 10 years, has also given New America a lot of money, both personally and through his family foundation. So did Google itself. Between Schmidt and Google, New America had received roughly $20 million since its founding in 1999.
LYNN: There was a relationship between our two organizations. This is a relationship goes back to the very early days at New America and actually had never seemed to result in any problems at New America up to this point.
But now, it seemed, there was a problem. Were Schmidt and/or Google leaning on New America as Lynn’s critique of the company grew more intense? A year after the New America conference where Senator Warren spoke against Google’s domination, European antitrust regulators hit Google with a huge fine, $2.7 billion, for allegedly tilting search results in its own favor. Barry Lynn posted a statement on the New America website. It congratulated European regulators for giving Google such a good spanking, and it urged American regulators to do the same.
LYNN: We released this statement in support of the decision in Europe. That was on June 27th. And on June 29th, I was told that my entire team had to leave. We had two months to leave.
One natural conclusion to draw was that Google had stepped in and asked New America to do something about Barry Lynn. Indeed, that’s how it was portrayed in The New York Times. Their headline read: “Google Critic Ousted from Think Tank Funded by the Tech Giant.”
LYNN: At that point I asked for this decision to be reconsidered, and if it could not be reconsidered, I asked for more time. I was told that neither of those was possible.
The writer Franklin Foer, who happens to sit on the board of Barry Lynn’s Open Markets Institute, told us a similar version of events. He made it clear that Lynn’s statement about the European regulators’ decision—
FOER: This was something that was a bit too far for Google. New America was very generous in supporting me, and they never did anything to interfere with my own work. But I was fairly outraged by their treatment of Barry. I can’t resign from New America because I’m not affiliated with them. I’m not taking any money from them now, but I’m extremely disappointed.
But Anne-Marie Slaughter offered a substantially different portrayal. First of all, she says—
SLAUGHTER: No funder at New America has ever influenced New America content in any way.
And, this:
SLAUGHTER: New America has a set of principles on our website that makes very clear that no funding can affect the integrity of our research and/or shape the research in any way. We do not pay to play. We take funding and we do our work. Those two things are separate.
But the timing of Lynn’s firing certainly gave the appearance that Google and/or Eric Schmidt had asked Slaughter and/or the New America Foundation to get rid of Barry Lynn and Open Markets. And Slaughter found herself on the defensive.
SLAUGHTER: At no point did Google or any funder tell me to fire Barry Lynn, and at no point did Google or any funder try to influence the work of anybody here. If any funder ever did tell me that, I’d tell them to take a hike!
That’s Slaughter at a New America event a few weeks ago called “Is Big Tech an Existential Threat?” The event was actually in support of Franklin Foer’s book.
SLAUGHTER: I did not part ways with Barry Lynn for anything to do with Google. I decided that Barry Lynn and I had to part ways because he could not work respectfully, honestly, and cooperatively with his colleagues.
So Slaughter says she got rid of Lynn, not because of a funding conflict of interest, but because he was a difficult employee. That said, she acknowledges a real and long-standing tension between the people who fund research and the people who do research.
SLAUGHTER: I don’t actually think this is just a think-tank issue. I worked at three universities, and universities have private funders for centers and for different bodies of research. Even newspapers have constant tensions between advertisers and reporters that reporters don’t have to navigate, but the management does. There is a general tension wherever you need to protect the integrity of research and you also need to fund that research.
New America says all its major funders are listed on its website. We asked Slaughter for a breakdown:
SLAUGHTER: Only 12 percent comes from corporations. By far, the largest amount comes from foundations and then from private individuals.
LYNN: Taking corporate money does not mean necessarily that the work of the entire institution is suspect—
Barry Lynn again.
LYNN: —but it definitely can create a slippery slope that will lead to pressures being brought to bear on those people who are questioning concentrations of power or the use of corporate power in other ways.
REICH: People are right to have a skeptical, maybe cynical, orientation to corporate lobbying or corporate philanthropy.
And that’s Robert Reich, a political scientist at Stanford.
REICH: My research interests these days focus a great deal on philanthropy and the role philanthropy plays in democratic societies.
And that philanthropy increasingly comes in the form of foundations.
REICH: There are lots of foundations.
DUBNER: What is the median size of assets? It’s really small, right? A million or so dollars—
REICH: Oh yeah, it’s not much. It may be a couple of million dollars. But there’s an enormous growth in the number of foundations, and that’s just a logical consequence of the growing inequality in the United States.
DUBNER: Just talk about your thesis essentially — the role, the influence, and the complications around modern philanthropies.
REICH: I’d start by saying most people’s attitude about philanthropists and about foundations is that we should be grateful that people are trying to do good with their own money. That’s the attitude I want to try to sweep away. I don’t think philanthropists deserve that amount of charity, if you will. Why is that? Because philanthropy, especially large philanthropy, in the form of a foundation or especially wealthy person represents the exercise of power in which they attempt to use their own private wealth to affect public outcomes or to produce public benefits or make social change. Power deserves scrutiny in a democratic society, not gratitude. I’d add on top of that that a foundation, in particular — which is a legal form that allows a wealthy person to create a donor-directed, unaccountable, barely transparent, perpetual, and tax-subsidized corporate form in order to use their private assets to affect the public — is an especially interesting and potentially worrisome form of power.
DUBNER: Let’s talk about think tanks, per se. Is there such a thing as a truly nonpartisan think tank, or is it just too hard because of where the money is coming from?
REICH: Well, I’d say that you’re more likely to make the case that there are nonpartisan universities, universities which are funded in not entirely dissimilar ways from think tanks. Officially, they have to be nonpartisan, so do think tanks. In other words they can’t declare themselves in favor of particular political candidates. But think tanks have become far more popular in the United States as a result of the polarization and inequality in the United States. Idea generation that happens in think tanks — the policy frameworks and proposals that get disseminated from think tanks — flow from philanthropic interests with particular policy positions in mind.
DUBNER: Tell me what you know about Google’s history of philanthropic, foundation, or think-tank giving and especially the timeline because I understand it’s accelerated quite a bit recently.
REICH: Google, like lots of other tech firms, has gotten much more aggressive in its formal lobbying efforts. I think it’s now the case that the top five Silicon Valley companies are amongst the largest sources of lobbying, greater even than the five top Wall Street firms in New York. There’s been a parallel ramping up of the philanthropy that’s associated with the tech firms. That philanthropy comes in a variety of different forms.
DUBNER: Rob, knowing what you know about the situation with the New America Foundation and the Google money and the controversy, what would your advice be for them, for the New America Foundation?
REICH: The New America Foundation needs to be aware of the soft power, the agenda-setting influence that donors can have to the think tank even in the absence of calling someone up and saying “we disagree” or “we object to the work that someone does.” When Anne-Marie Slaughter — whose job is chiefly to ensure the existence of the New America Foundation into the future, which involves fund-raising — does her work, she needs to be cautious that she hasn’t internalized the policy preferences of the donors such that she shapes the work of the foundation around the donor interests. The idea is you’re worried about the conversation you’ll have with your donor in the future. You orient the work that you do to please the donor, rather than to displease the donor. That has, functionally, the same outcome from the donor’s perspective, without even having to say anything.
DUBNER: Now, your own fine university, Stanford, benefited, was founded from the private largesse of a man, Leland Stanford. Most of history paints him as a classic robber baron — a railroad man who did all kinds of stuff that we would frown upon today. Talk to me about that and whether that’s a conversation that takes place regularly at Stanford. Or is it avoided?
REICH: I’d say people here are aware of the history of the university and the deep connection between philanthropy and the well-being of especially wealthy universities. People here, I think, know something about the history of Leland Stanford. There is an effort on campus to unearth the sordid history of the university’s initial benefactor.
DUBNER: Has there been any movement of any magnitude to rename the university?
REICH: Not that I know of. They’re starting with lower-hanging fruit — monuments and places on campus named for people with no obvious connection to the university and whose historical records are not so appealing.
DUBNER: Let’s say I have some money, Rob. I want to set up a foundation. I come to you and I say, “I’m a big believer in bringing critics into the inner circle. I know that you’ve been critical of how foundations behave, and that it’s undemocratic, and so on. But Rob, I’d like to make you the executive of my foundation.” Let’s say I made my money in ammonia fertilizer. How would you go about setting it up in a way that takes advantage of my largesse to try to accomplish something that we could all agree is some public good without falling into all the traps that you’ve been describing to us?
REICH: First, I’d say, despite the fact that laws don’t require me to be especially transparent about what the foundation is doing, I pledge to make completely available to the public all of the grant-making we do, the evaluations of the grants that we make. I’d want to invite in outside experts as well. I would want to find ways in which to organize the foundation’s efforts to seek out the most severe critics of what we were doing in order to try to learn the most in order to give grants away to greater effect.
DUBNER: Let’s say I also make you chairman of the board. Tell me about that board, how you’d set it up. What would the elections look like? What would the terms be like? Who’s on it?
REICH: Well, “elections” already reveal that you don’t know much about how foundations are operating. There are no elections on the boards of foundations. The boards are hand-picked by the initial donor. You can create the governing board of a foundation in such a way as you guarantee that only family members and heirs ever serve on the board. There’s no public representation necessary. The Gates Foundation, with something in the neighborhood of $40 to $80 billion devoted to philanthropy, has as its governing trustees Bill and Melinda Gates, Warren Buffett, and, I believe, Bill Gates Sr. I’d like to see possibly experimentation with a form of foundation peer review in which an effort analogous to what happens in academia happens within the foundation world. It would be surprising if the philanthropic efforts of corporations were purely altruistic. Corporations seek to advance their own interest especially in their lobbying — quite possibly often in their philanthropy. I’m trying to stimulate people to be morally awake and in the same moment, to get people to consider what types of public policies or frameworks ought to govern and structure our collective lives, which is a moral and philosophical question.
That was the Stanford political scientist Robert Reich. We also heard today from Anne-Marie Slaughter, Barry Lynn, Swati Bhatt, and Franklin Foer. Coming up next time on Freakonomics Radio: my Freakonomics friend and co-author Steve Levitt drops by to answer your FREAK-quently Asked Questions:
Steven LEVITT: That is one of the weirdest definitions of social good I’ve ever heard in my entire life—
LEVITT: The thing you want to do, from a public policy perspective, is not put people’s identity and their morality in conflict with efficiency—
LEVITT: As you take the knife and think about whether you’re going to stab the person with it, you’re not thinking about what’s going to happen 15 years later when I apply for a job and I have to check the box—
That’s next time, on Freakonomics Radio.
Freakonomics Radio is produced by WNYC Studios and Dubner Productions. This episode was produced by Brian Gutierrez. Our staff also includes Alison Hockenberry, Merritt Jacob, Greg Rosalsky, Stephanie Tam, Eliza Lambert, Emma Morgenstern and Harry Huggins; the music throughout the episode was composed by Luis Guerra. You can subscribe to Freakonomics Radio on Apple Podcasts, Stitcher, or wherever you get your podcasts. You can also find us on Twitter, Facebook, or via email at [email protected].
Here’s where you can learn more about the people and ideas in this episode:
SOURCES
Swati Bhatt, professor of economics at Princeton University.
Franklin Foer, staff writer at The Atlantic.
Barry Lynn, executive director of the Open Markets Institute.
Robert Reich, professor of political science at the Stanford University.
Anne-Marie Slaughter, president and C.E.O. of New America.
RESOURCES
“America’s Monopoly Problem: What Should the Next President Do?” Elizabeth Warren, New America (June 29, 2016).
“Antitrust: Commission Fines Google €2.42 Billion for Abusing Dominance as Search Engine by Giving Illegal Advantage to own Comparison Shopping Service,” European Commission (June 27, 2017).
How Digital Communication Technology Shapes Markets: Redefining Competition, Building Cooperation by Swati Bhatt (Palgrave Macmillan, 2017).
“Is Big Tech an Existential Threat?” Anne-Marie Slaughter, New America (October 5, 2017).
“Repugnant to the Whole Idea of Democracy? On the Role of Foundations in Democratic Societies,” Rob Reich (July, 2016).
“What Are Foundations For?” Rob Reich, Boston Review (March 1, 2013).
World Without Mind: The Existential Threat of Big Tech by Franklin Foer (Penguin Press, 2017).
EXTRA
“Is the Internet Being Ruined?” Freakonomics Radio (July 14, 2016).
“Who Runs the Internet?” Freakonomics Radio (November 14, 2013).
The post Thinking Is Expensive. Who’s Supposed to Pay for It? appeared first on Freakonomics.
from Dental Care Tips http://freakonomics.com/podcast/thinking-expensive-who-pay/
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malto444-blog · 7 years
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480GB is the new 240GB: Crucial's M500 SSD explored SSDs are less expensive than at any other time. How does the most recent era stack up?.
Remember Intel's old X25-M SSD? The drive turned out in 2008 and assumed a major part in seeding a strong state stockpiling upheaval that keeps on clearing over the PC business. SSDs have made some amazing progress since those early days, when the X25-M 80GB was viewed as a relative deal at $600. That worked out to seven dollars for each gigabyte, a long ways from the sub-$1 costs that have democratized the innovation as of late.
There is maybe no better representation of how far we've come than Crucial's new M500 SSD. At the same $600 asking cost as the old X25-M, one variation of the M500 conveys a stunning 960GB of capacity. Crunch the numbers, and you're taking a gander at 63 pennies for each gig—a request of extent lessening in cost. How's that for advance?
Fittingly, these lower costs have been driven to some extent by participation amongst Intel and Micron, Crucial's parent organization, who work together on NAND generation through a joint wander named IM Flash Technologies. IMFT fabbed the 50-nm streak chips for the X25-M, and it has since moved to better process tech at 35, 25, and now 20 nanometers. Each new procedure packs more gigabytes per wafer, expanding bit densities and diminishing costs.
While the M500 960GB speaks to a kind of zenith for SSD movement, its $600 sticker price is still rather steep. The 240 and 480GB adaptations are more reasonable, and those are the ones we've assembled to survey today. As you'll see, there's significantly more to the M500 than its pinnacle capacity.Meet the new blaze
As you've likely reasoned as of now, the M500's MLC memory chips are based on a 20-nm producing process. There's a distinction between this NAND and what's sneaking inside Intel's 20-nm 335 Series, however. The memory contributes the Intel and most other contemporary SSDs tip the scales at 64Gb (8GB) each, while the M500's NAND chips have twice that limit.
This is the principal drive we've seen with 128Gb NAND, and the move has fascinating ramifications. For one, it makes hitting higher limits conceivable with less bites the dust, which is presumably some portion of the reason the 960GB drive costs a great deal not as much as its terabyte-class peers. Having less kicks the bucket isn't generally better, however. SSD controllers depend on parallelism for most extreme execution; past a specific point, drives with less NAND passes on are entirely.
With most SSDs, execution begins to tumble off at limits underneath 240-256GB, proposing that present controllers support 32-bite the dust arrangements. That bodes well, since most controllers have eight channels and can address four chips for each channel. The M500 240GB uses just 16 streak kicks the bucket, and its execution particulars uncover that design isn't ideal.To see the M500's full execution potential, you'll require at any rate the 480GB rendition. The 240GB model has a much slower successive compose speed rating, and its arbitrary I/O rates are lower, too. The 120GB drive is slower still, with just a single NAND kick the bucket for each of the controller's eight channels. No big surprise Crucial is skirting a 60GB variation.
There's no distinction in the execution appraisals connected to the 480 and 960GB models, however. Additionally, take note of how the per-gigabyte cost goes up as the drive limit drops. To some degree shockingly, the 960GB drive conveys the best estimation of the bundle; it's the special case that plunges near 60 pennies for every gig. The costs for alternate models are nothing special.Beneath its dim metal outside, the M500 is moored by a Marvell 88SS9187 controller chip. This is an eight-channel plan with—you got it—four chip-empowers per channel. The controller consolidates a double center CPU with a 6Gbps SATA interface and support for DDR3 reserve memory. It additionally has an implicit RAID motor and equipment bolster for 256-piece AES encryption.
The RAID motor works in conjunction with RAIN, a glimmer repetition plan that is likewise utilized by Micron's undertaking grade SSDs. This instrument holds a bit of the blaze for equality information, which is the reason the M500 arrangement has to some degree bring down limits, like those of SandForce-based drives.
Vital additionally exploits the Marvell controller's encryption equipment. The M500 underpins the TCG Opal 2.0 and IEEE 1667 measures, making it good with the BitLocker encryption incorporated with Windows 8. This is the main SSD we've seen with unequivocal support for Win8's encryption tech.
Notwithstanding shielding bits and bytes from prying eyes, the M500 makes preparations for information misfortune because of startling influence disappointments. See all the little capacitors in the base right corner of the circuit board presented previously? Those store enough energy to permit the M500 to close down smoothly if the lights go out or your battery dies.Speaking of portable applications, the M500 arrives in a thin 7-mm frame figure good with more slender note pads. The drive still has the standard mounting gaps utilized by each of the 2.5" note pad drives, and Crucial incorporates a glue supported spacer to guarantee a tight fit in 9.5-mm note pad coves. Renditions of the M500 with much littler mSATA and NGFF M.2 frame variables are additionally in progress, despite the fact that they'll be constrained to 480GB and littler limits.
To manage cramped note pad internals that have little wind stream, the M500 utilizes a versatile warm administration framework. On the off chance that the drive temperature surpasses 70°C, "NAND operations" are lessened by "roughly 40 percent" until thermals come back to ordinary. This throttling doesn't influence the speed of the SATA interface, yet it will bring down general drive performance.Like most buyer review SSDs, the M500 is secured by a three-year guarantee. Pivotal says the drive can withstand 40GB of composes every day for a long time, which works out to 72 terabytes—bounty for even moderately overwhelming use. It's significant that this perseverance detail is extensively more idealistic than the one slapped on Intel's 335 Series SSD. That 20-nm drive is evaluated for 20GB every day for a long time, or 22TB altogether.
The impacts of cell corruption and impedance are more articulated on NAND chips worked with better manufacture forms, so the M500's liberal continuance rating is surely consoling. Lamentably, there doesn't give off an impression of being any approach to screen streak wear or what number of bytes have been composed to the drive. Not at all like opponents Intel and Samsung, Crucial doesn't give utility programming an implicit wellbeing marker. The M500's payload of SMART qualities doesn't contain any references to blaze wear or bytes composed, either. A few of the SMART characteristics are marked "Merchant particular," yet you'll have to think about what they track and read the related qualities utilizing outsider programming.
Without going with programming, the M500's general bundle feels particularly straightforward. It doesn't help that the drive is dispatched without the 3.5" cove connector regularly included with 2.5" SSDs. That plastic spacer is the main other thing in the box.Our testing strategies
In case you're acquainted with our testing techniques and equipment, whatever is left of this page is loaded with geeky subtle elements you definitely know; don't hesitate to skip ahead to the benchmark comes about. For whatever is left of you, we've condensed the fundamental qualities of the considerable number of drives we've tried in the table underneath. Our accumulation of SSDs incorporates agents in light of the most prevalent SSD arrangements available right now.Some additionally notes on our test techniques:
To guarantee reliable and repeatable outcomes, the SSDs were secure-deleted before practically every part of our test suite. Some of our tests then put the SSDs into an utilized state before the workload starts, which better uncovered each drive's long haul execution qualities. In different tests, as DriveBench and FileBench, we incite an utilized state before testing. In all cases, the SSDs were in a similar state before each test, guaranteeing a notwithstanding playing field. The execution of mechanical hard drives is a great deal more predictable between industrial facility new and utilized states, so we skipped wiping the HDDs before each test—mechanical drives take always to secure eradicate.
We run every one of our tests no less than three times and report the middle of the outcomes. We've discovered IOMeter execution can tumble off with SSDs after the primary couple of runs, so we utilize five keeps running for strong state drives and toss out the initial two.
Steps have been taken to guarantee that Sandy Bridge's energy sparing components don't spoil any of our outcomes. The greater part of the CPU's low-control states have been incapacitated, viably pegging the 2500K at 3.3GHz. Transitioning all through various power states can influence the execution of capacity benchmarks, particularly when managing short burst exchanges.
The test frameworks' Windows desktop was set at 1280x1024 in 32-bit shading at a 75Hz screen revive rate. The vast majority of the tests and techniques we utilized are freely accessible and reproducible. On the off chance that you have inquiries concerning our techniques, hit our gatherings to converse with us about them.HD Tune—Transfer rates
HD Tune gives us a chance to present move rates in two or three distinctive ways. Utilizing the benchmark's "full test" setting gives us a decent take a gander at execution over the whole drive as opposed to extrapolating in view of a modest bunch of test focuses. The full test gives us feed for line charts, which we've part up by drive creator. You can tap the catches underneath each line diagram to perceive how the M500s contrast with various SSDs.
Things get somewhat, well, peculiar when we change to HD Tune's consecutive compose speed test. The m4 really has a higher normal speed this time around, and the M500s are route down in the standings general. A glance at the line charts gives some understanding with respect to why. The compose paces of the M500 drives are for the most part lower than those of the m4, yet they spike far up at normal interims, with the 480GB variation hitting higher crests than the 240GB.
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