#this is for a modern dnd setting for a friend HAHA

[caleb-crow]

Omg, Gnoll V-Tuber moonlighting as a cute little Shiba…??? Me too 😔

[lunarwarden]

Modern/Heartsteel Thresh and Diana HC

Where did this absurd/strange ship manifest?

Well, I was talking with a friend who felt there wasn’t entirely anyone they could ship Yone with, and I voiced the same about Diana, though pointed out that Thresh would be cute to pair with Yone due to their spirit blossom skins. “Let’s just ship Diana and Yone then!” Was said not too long after that we also threw Thresh into the mix… Needless to say, it originated in the Spirit Blossom universe, but I’ve adapted both Thresh and Diana to Heartsteel and High Noon.

Goodness, I’m so nervous to post this but fuck it. If anyone wants to bitch at me, you can kiss my ass X’D

Heartsteel Thresh Headcanons

Erlok is an ASMR RP/commentary channel that started a few years ago and quickly gained traction thanks to his voice. His channel name is The Warden where he refers to himself as Thresh and tends to refer to his viewers when not doing his roleplay content as “My Precious Souls”.

The content that Erlok puts out has gained him the nickname of “Master” among his fans as his asmr roleplays tend to veer about yanderes. His content tends to be on the darker side, but despite this, he has countless fans flocking to him.

Erlok came up with the name of Thresh in a DND session he was a part of, he’s since sadly stopped hosting that campaign, but it did give him the idea of “what if I brought my ability to roleplay others into a video setting?” an idea that has entrapped many in his content.

Totally has a Patreon where he does NSFW ASMR content that he makes a killing from.

OLD MAN SQUINTS Literally cannot read for shit without his glasses, and even then, he hasn’t updated his prescription in like 5 years? So, it’s gotten worse, and he still squints when he’s trying to read even with his eyeglasses on.

Erlok is a relatively slender man, and maybe has some muscle, but if he does it's lean muscle and doesn’t show too much aside from some minor definition. And even then, he tends to hide his figure behind turtlenecks and coats.

Totally has an abnormally long tongue and at the very least sharp canines (Though sharp teeth be looking spicy). He’s made quite a few past partners choke by shoving his tongue down their throat, apparently not something most people like.

Erlok was born and raised in Germany, he grew up not knowing English but taught himself it when he found there was a larger DND community of people who spoke English. He then further refined his English and his accent so that he could make an ASMR channel and not worry about being not understandable. He’s not ashamed of his accent or anything, just knows he can reach a broad audience with English.

Has a more ‘refined’ or ‘sophisticated’ style. Tends to wear turtlenecks, dress pants, button-ups, and the works.

Also, can see him wearing black eyeliners, maybe lipstick if he’s feeling fancy, but primarily black eyeliner and some concealer to hide the nasty ass bags he has under his eyes. Man, fr be looking like The Walking Dead without it.

Closeted Jew, no one can tell me otherwise haha. (Obviously, this means while he might practice things in the comfort of his home, he doesn’t actively wear his kippa or follow traditions of wearing his Tefillin out and about on days that require it)

Heartsteel Diana Headcanons

Diana is a relatively new Vtuber who has quickly gained fame. Her content tends to be a bit all over the place, but she does focus more on singing and horror games. Her fans seem to enjoy her reactions to the jump scares and scary content.

Her channel name is The Lunar Goddess, though her fans tend to call her “Moon Mom” while she refers to her fans as “Moonbeams”. None of her fans know what she looks like or her real name, and she plans to keep it that way for a bit longer as she doesn’t want to disappoint people with her appearance.

Other content that Diana does is skits, first-person shooters, and relaxing streams where she just hangs out with her chat. Her content is relatively pg-13 but there are times when her foul mouth does get it marked a higher rating.

Diana lives with her sister, Leona, and her sister’s boyfriend, Pantheon. Leona tends to make appearances in her streams as a mod who watches the chat and can sometimes be heard reading the chat out to Diana when she’s really focused on her game. This has gained Leona the nickname “Auntie Sun”.

Was born with naturally white hair, it confused doctors because it at first started as a streak through her sable hair as a kid, but over the course of a few years, her entire head was turned white. At first, doctors thought it was Poliosis, but now they just don’t know what caused her hair to go white.

Diana was born and raised in a very conservative Jewish household in Israel. She’s still Jewish, but not as religious as her mother and father are. She partakes in some of the traditions with Leona, but even then, sometimes misses out on some.

English is a language that came relatively easily to Diana, she also knows Yiddish as it was spoken by her great-grandmother (Even if most other Israelis consider it a dirty gutter language) Her accent isn’t horribly thick, but it is noticeable and the first thing she’s often asked by new viewers is “where do you come from?”

Diana tends to wear either jeans or long skirts that cover the knees, same for dresses, but for tops, she’s fine with showing a bit of stomach and has no qualms about wearing tank tops.

Diana doesn’t wear too much makeup, especially since she works behind a screen away from the view of others. On the days that she does go out, a light lipstick with some mascara and blush works fine for her.

[misterewrites]

Cheers from Newton Haven ( Mirror’s Edge)

Hey everyone E here with a surprising amount original works. haha so you can blame my good friend @hains-mae for this because she enabled me. So long story short I love writing. I love creating ideas, story plots, characters all that jazz. Often there's a lot of leftovers that i put away in word document just so I have stuff to work with or ideas i can use later. Most of the time I might write something just to get it out of my system but it usually just ends up gathering dust in my computer.

I've been getting more into modern urban fantasy stories and watching the unsleeping city which is a modern dnd show (highly recommend it. first season's free on youtube over at the dimension 20 channel) and naturally I wanted to write some so here we go.

I don't know how often I'll be writing this because this accidentally became my side project whenever I need a break from the underground but who knows might turn into another big layered project.

so basic summary is there are a group of friends, associates, reluctant allies, organizations and frenemies who work together to keep the peace of the supernatural world in check and to ensure it remains secret to everyone else while living their lives as best as they can. Today's chapter includes Finnrick Drift a private investigator wizard and his best friend Casey Remington, cleric of the hearth

that's it for me. have a great week! stay safe, take care of each other. wear your mask, wash your hands, get the vaccine if you can and I'll see you soon!

and if you wanna an easier place to read and leave me some good old comments or reviews you find the chapter right here https://archiveofourown.org/works/30599756/chapters/75486005

Not gonna lie i promised I’d try to promote myself more and it’s weird. it feels so weird. haha 

It was a busy Friday afternoon in Midtown. People in designer named suits and dresses bustled across the sidewalks in all directions, too caught up in last minute phone calls or sudden late night work orders to notice anything else. The buildings that scraped the bottom of the sky were clean with a fresh coat of paint and maintenance, a testimony to the wealth and power that was found here.

So naturally Casey felt as out of place as fish out of water in his purple baseball jersey and black shorts just standing outside some fancy restaurants doors with his friend.

“Finny” Casey started awkwardly, his sea green eyes darting back and forth awkwardly “Any reason we’re out here being creepy? I got a Neighborhood Watch meeting at like 6.”

Finnrick or Finny as Casey referred to him, was no better dress than he was for the environment. A long black trench coat that was more stitching than fabric, a matching frayed faded fedora sitting comfortably on his head. He wore a nice collared dark red shirt tucked in a black vest but even that felt cheap and tacky compared to the thousands of dollars worth of clothing that passed them on the street every second. At least his black dress pants were dark enough to hide the patch up jobs and naturally the only kept squeaky clean were his loafers.

Finnrick sucked on the thin white stick for a moment before speaking up “I’m debating if it’s worth the trouble. I didn’t realize you had a meeting tonight.”

“Well we always meet up on the fifth. You know talking about treaties, clean up jobs, if any undead hordes have been spotted. My birthday cake.”

“Ah shit” Finnrick rubbed the back of his neck sheepishly, his dark brown eyes apologetic “It’s your birthday? Did you want to go? I think I can handle it alone.”

Casey lifted the hat off Finnrick’s head and playfully ruffled his already messy black hair “You getting old Finny. My birthday is the tenth.”

Finnrick waved off his assault “I’m six months younger than you.”

“But” Casey gestured to the smattering of sliver streaks in Finn’s hair “You look older.”

“At least I don’t look like I’m 15. Dude you need a haircut. Everyone here thinks you’re a hippie.”

“A good looking hippie.” Casey gave a dramatic shake, his wavy dark brown hair flowing in the breeze.

The pair burst out laughing, doubling over trying to catch their breath as the business suits eyed them distastefully.

“Alright, let’s get this over with.” Finnrick made his way over, smiles and charm as they approached the doorman.

“Your cigarette sir.” The doorman spoke dully.

Finnrick pulled out the now finished lollipop “Don’t smoke but done anyway.”

The doorman gestured to the nearby trashcan but Finnrick opt to tuck it away in coat pocket. Disgusted but professional, the doorman gave strained smile as he allowed them entry into the building.

Casey nudged Finnrick curiously “Wizards? Warlocks? God not druids.”

“Probably. This is guy doesn’t have an ounce of magic in him but I wouldn’t doubt he’s got some casters on the payroll. Try not to leave anything behind.”

“I’m a freaking walking carpet here!”

“That” Finnrick grinned playfully “Is why you need haircut.”

Casey gave a fake snarl “Shut up and call the elevator.”

Finnrick whistled, amused by the near silence of the opening doors “Such fance. Barely a sound.”

“So what’s the plan?”

Finnrick scratched the little bush of hair he had on his chin thoughtfully “Ask some questions. Probably get no answers. Be threatened more than likely.

Casey cracked the tension in his neck “Think it’s gonna get ugly?”

“Depends on how many witnesses.”

The two made their way to the seventh floor, the elevator smoothly slowing to a stop before the doors opened with a ding. Two burly men in suits were waiting, flanked on either side as they gestured to an empty restaurant dining room.

“The boss will like to speak to you.”

Finnrick and Casey shared a look.

“Sure!” Finnrick beamed cheerfully, patting both the brutes arms as he passed “I was hoping to talk to him anyway.”

The men growled in annoyance but did nothing as Casey and Finnrick made their way to the center talk, unsurprised to find two glasses of wine waiting for them.

“After you” Finnrick joked, pulling out Casey’s chair for him.

Casey gave a mocking smile “Such a gentleman.”

“Only one I bet” Finnrick whispered before taking his seat.

Casey could hear the low hissing of whatever spells were on their chairs being dispelled.

Yep there was going to be trouble.

Casey eyed the room carefully in search for options: The room itself was pretty dark, dark reddish walls with dim lights to set the mood. Most of the tables had been left alone for whatever event this room was scheduled for later with the chairs stacked in the corner. A few feet to their left was the bar, unmanned but well stocked and a window to the outside nearby.

“Well, well, well!” A voice called out from some shadowy part of the room “Who do I have the pleasure of meeting this fine Friday afternoon?”

Finnrick rose to his feet, politely motioning to himself and Casey “My name is Fredrick and this is my friend Charles.”

The man’s hazel eyes shone with suspicion “No last names?”

“Of course” Finnrick grin “But there’s no need for friends, right? We are friends Robert?”

Robert paused, a barely contained rage shimmering just under the surface. His slicked back graying hair and tailored perfect dark blue suit were signs of a precise, irrational control. This was a man that was never told what to do and considered himself above everyone and anyone.

“Of course.” He answered a moment too late. He was not happy. “Of course. What are polite manners among friends?”

“Thanks Bobby!” Finnrick gave a friendly wink before retaking his seat.

Robert fumed but followed Finnrick’s example as a trio of secret service wannabes took their spots across the room: Inhumanly beautiful men with dark suits and shades. Something was off about them but Casey couldn’t put his finger on it.

“What do I owe the pleasure Freddy?” Robert sneered, hoping to see how Finnrick a taste of his own medicine.

“Well Bobby.” Finnrick went on, purposely ignoring the older man’s jab “As you know you have been stealing countless money from your employees.”

Robert chuckled darkly “I am afraid wherever you have been getting this claim is very misinformed. I am a simple, honest businessman.”

Finnrick nodded in agreement “Of course. Of course. That’s how you can say that with a straight face. Honest businessman of mundane practices.”

Casey felt his hair on his arm stand on end as the atmosphere in the room tensed. The brutes growled unhappily, the trio of bodyguards shifted uneasily and Robert’s eyes shone with understanding.

“I see.” He spoke simply “You’re from the other side.”

“Naturally.” Finnrick confirmed “No need to peer around the bush, is there?”

“No need at all. It is refreshing for such transparency. You don’t get that often in the world of business.”

“I doubt you give much either Mister Walker.”

“Enough games. What are you doing here? Some kind of union rep for magical freaks? Blackmailing me?”

Finnrick sat up with pride “Private investigator. Building a case against you actually.”

Robert carefully studied both men before him, trying to piece together their plan, their angle.

“Either.” He spoke after a few moments “You have all you need or more than likely you have nothing and you are simply here to smoke me out, hoping I will give you something to use against me.”

Casey felt Finnrick’s hand move underneath the table and a rush of chilly air brushed his leg.

Casey gave a quick nod to let Finn know he understood.

Finnrick cleared his throat “You’re aware of the works of Tolkien Mister Walker?”

Robert was caught off guard “What?”

“Elves.” Finnrick answered with a calming voice “Elves are the most famous of his characters that aren’t humans of course but there’s more: Elves, dwarves...”

“Hob…” Robert began but Finnrick cut him off.

“That’s a legal matter but yes. Wonderfully fantastic creatures.”

Robert narrowed his eyes “And?”

Finnrick leaned in close, smile mocking and cold “I hate when people take advantage of them.”

Robert was a cold, calculating heartless man who was used to being the smartest one in the room. The one who rigged the playing field in his favor, held every ace in his hand and led his prey exactly where he wanted them to be. He played with people before he destroyed their hope. He was the apex predator in the world of business.

It was satisfying to see that swagger and pride drain out of his face.

The businessman went for the button hidden underneath his side of the table, no doubt the switch to trigger the holding spells on Casey and Finnrick’s chairs. Of course Finnrick had dispelled them first chance he got and since the only other caster in the room was Casey, no one else noticed.

Robert’s face was the second most beautiful thing Casey had ever seen (first being Jaime but there was no need to tell her that). The panic, the fear, the utter confusion. Just poetic justice at its finest.

Finnrick shot to his feet with a surprising speed given his unremarkable build. He muttered the words of power, a magical incantation as his hand made the proper gestures to complete the spell.

The shades squad went for their weapons but Finnrick had gotten the drop on all of them. He pulled his hand back, a burning flame sitting peacefully in his palm. He pitched the flame forward, lobbing directly at the closet goon. The inhumanly beautiful man rose his arms to defend himself in time. The flame, mostly pressurized air, splashed over him harmlessly as the force of the attack shoved him back into the wall.

Casey followed Finn’s example. He stood as well (not as quick as his friend), a soft gentle light glowing from his hands. He glanced at the two remaining shades and aimed directly for them. A bolt of pure light burst forth from his palms. One goon got a chest full of holy energy and skidded backwards but the other was ready. He leapt to the side and narrowly avoided the attack as he slid out of sight.

The brutes charged towards the pair, murder in their eyes. Finnrick barely spared them a look as he snapped his finger. The two flames sigils he had imprinted om them when he grabbed their arms ignited, twin fires eating at their sleeves and sending them into a panic.

“What’s the plan?” Casey shouted, sending more holy bolts towards the shades.

“Up and over the counter.” Finnrick answered, tossing another fireball.

Casey quickly made his way closer, prepping to leap over the bar when Finnrick crashed into him, a strange whistling sound piercing his ears one moment then silent the next.

“Over buddy over!” Finnrick repeated, grabbing Casey by the collar and heaving him ontop of the counter. Casey flailed for a moment before glancing backwards. Finnrick was right behind him, hand outstretched as a blue translucent field of protective magic hung before the two while the shades opened fire with crossbows, the jet black bolts barely visible in the dimness of the room. They bounced harmlessly off the barrier but Casey could see the cracks starting to form.

Casey hopped over the bar gracelessly, struggling for a moment before clearing the jump. Finnrick tucked himself backwards, allowing himself to roll over the counter top and land on the other side with a thud.

“Remember when elves were honorable?” Casey huffed, quickly scanning the various bottles.

Finnrick scoffed “They were never honorable. They just acted better than everyone.”

“Remember when we were kids?”

“Vaguely. Pass the absinthe. I want to really make this hurt.”

“Blue bottle? These are all in German and Russian.”

“Green liquid. Come on Case I taught you better.”

“Right. I miss when the cartoons used to tell us the mafia was honorable.”

“Criminals these days.” Finnrick shook his head disappointingly “Just don’t make them like they used to. It’s all corporate shit.”

Casey began picking other bottles at random, wrapping them tightly with the tape he brought “It’s disillusioning I tell you. How right is he?”

Finnrick smashed a pane of glass. He took the jagged edge and slowly inched it over the counter, catching sight of the trio of shades for a moment before a crossbow bolt shattered the glass.

He flexed his hand, trying to relax his muscles. They were elves alright. They might be dressed in suits and ears hidden by some sort of glamour illusion magic but old habits died hard. Elves habits never died given their long lives. The trio had fallen into a close knit triangle formation: one fires, one reloads with the last taking aim.

“He had this whole operation locked tight. No one was talking. Either bribed them or made an example of them. Broken bones or horns. I had enough evidence to implicate him but bringing him to trial in the mundy court was going to be pointless.”

Casey moved the bottles back and forth to ensure they wouldn’t come loose midair “So what are we doing here?”

“Given his limited knowledge and the numerous magical violations I counted in this building alone, I figured he’s not registered with the Council.”

Casey’s eyes lit up in understanding “Gotcha. How long we got?”

Finnrick shook his hand back and forth “I’d say 10 minutes knowing the Council. Magic in an unregistered area requires a subtler approach for them. “

Casey snorted “Fake beards and stilts for the gnomes you mean? Robert will be gone by then.”

Finnrick’s face scrunched in concentration “He’s still here. Cowering under the table. He’s not used to dangerous wizards up in his face. Let’s scare him put huh?”

Casey spared his friend a glance “Big shot?”

Finnrick nodded in agreement “Aim high Case.”

And with a synchronicity only achieved through years of friendship, the two stood up at once. Casey threw the makeshift bomb high into the air as Finnrick formed the magical shield once more. Arrow after arrow bounced harmlessly off its surface as the bottles sailed through the air. Finnrick focused directly in the center of the payload. The shield dropped but the elves had broken formation and were all reloading at once. Finnrick pinched his thumb and finger together, murmuring under his breath. A small spark of flame fluttered wildly on his finger. He flicked it as quickly as he could towards the bottles. The spark spun and twisted as it floated towards the payload. The spark expanded, growing in size, and intensity, rapidly without warning. The air warmed as the spark exploded, smashing the bottles and engulfing the alcohol within. Flaming liquid, glass and hot air shot out in every direction. The elves were blasted off their feet and crashed against the far wall with sickening series of crunches. The floor above now had a massive hole in it and the brutes sprawled across the floor. Robert himself was thrown onto the ground, ash and soot covering his face as he struggled to breath.

He tried to call for someone but his ears were ringing and everyone was down for the count. He tried to search for the trouble makers but the smoke that filled the room was too thick.

The elevator dinged open once more and three pale suits came scuttling out. They clung to the walls on all fours, unnatural and repulsive. Their blood red eyes shone in the dimly light room, their fangs barred and ready for blood.

“Vampires!” Casey rubbed his eyes tiredly “This fucker has vampires. Loose by the way.”

“Right?” Finnrick shook his head “There are just so many regulations being violated right now.”

The vampires did not care. They dropped to the floor, gliding effortlessly midst the smoke and flame.

Casey took a step closer to the encroaching undead. He outstretched one hand towards them while the other clasped his necklace tightly. The vampires tilted their head quizzically at the symbol that adored the chain: It was a house of all things, a simple shape of rectangles and triangles no different than what a child would draw.

The vampires chuckled, their eyes bright with hunger.

Of course in their bloodlust they had forgotten something important: It was not the symbol but the faith behind it that was their bane.

Casey held the symbol as high as he could. The vampire shrunk away from him as his eyes blazed with holy energy, the symbol of home glowing with a harsh light. The vampires barred their fangs as a symphony of noises overwhelmed their senses: the soft hum of an air conditioner, footsteps thundering about, the chill of winter, the heat of summer, the overlapping sounds of cars and buses as the roar of crowds boomed in their ears. The city, the hearth of so many people, filled this room for a moment.

The vampires drew back, white smoking curling off their charring flaky skins. They ducked back into the elevator, hiding in whatever corner they could manage until the doors shut with a satisfying ding.

“Come on” Finnrick gestured to the window “I don’t want to be written up for unauthorized magic in an unregistered area.”

Casey and Finnrick scampered to the window. Casey’s face turned a sickly green when he realized how high up they were.

“Ugh I don’t feel good.” his stomach churned queasily.

Finnrick broke the window with his elbow, the fresh smoggy air of the city bringing some color back into Casey’s cheeks “I know buddy but it’s only eight floors up.”

“I hate you so much right now.”

“Okay cool jump now!”

Robert regained enough sense to see the troublemakers leap out the window without hesitation. He struggled to his feet when flickers of something began to form. Before he knew what was going on, the previously empty room was now filled with various creatures: Elves, dwarves, a gnome on silts had appeared out of thin air. They weren’t dress in any ancient medieval garb but rather dark blue jackets, jeans and combat boots with the initials M.R.R.D stitched on their clothing. They were no different than any one on the street aside their more unique physical features.

“M.R.R.D!” the gnome cried out, brandishing a strange clockwork pistol “Everyone freeze! We sensed a magical disturbance and a violation of the Arcane Veil!”

Robert rose to his full height “I am Robert Walker and I…”

The gnome opened fire and Robert could feel exhaustion overtake him. Sleepiness began to ebb at his resolve and before he could mutter another word, he closed his eyes. A dreamless sleep until he woke up in a council prison cell a few hours later.

-----

Casey didn’t scream as he fell through the air. He was too busy trying to keep his lunch in his stomach.

Finnrick waited a moment to make sure everything was in place and with a wave of his hand, the two began to fall much slower. They landed on their feet as if they had taken a step off the sidewalk instead of several stories up.

Casey began hyperventilating, trying his best to get his stomach settled. Finnrick began fanning his face when a man walked up to him.

Casey and Finnrick said nothing, waiting for the Arcana Veil to fill in any blanks they were missing. They could’ve told this man anything but they found from experience that it was just easier to roll with whatever the magical blanket that separated the mundane world from the magical decided.

The man peered at them, his gaze unsure and confused.

“Hey, you guys okay?” he asked helpfully.

Casey and Finnrick remained silent.

His eyes glazed over for a moment, a strange shimmering sheen within his pupils telling the duo that the veil was in effect.

“You guys are oddly dressed for window washers.” the man chuckled.

Finnrick glanced back to find a ghostly image of an electrically operated scaffold behind them, water buckets and squeegees included.

They shared a look.

“Would you believe it’s national window washer day?” Casey filled in.

Finnrick added “Yeah, they let us wear whatever want today. It’s only one day out of the year anyway and most of the time we work by ourselves so no harm done.”

the man nodded like that was the most reasonable thing he had ever heard “Right sorry. I’ll just be on my way.”

Finnick and Casey ducked out of the alleyway behind him, heads low and nonchalant as the human M.R.R.D members began to shut down the restaurant from the outside.

“Well that sucked.”

“Just a little. Here let’s go some dinner on me.”

“Damn straight on you Finny. Brutes, elves, vampires?”

“Oh my.”

“Now I’m ordering extra bread for that.”

[whistlesanbells]

Community Headcanons

Just a random list of headcanons I have, organized by character (feat. A lot of Britta x Annie)

Jeff

I saw someone mention that Jeff might have an ED, and given what we see with his relationship with food, and how he is willing to go as far as to hurt himself to be the best at something (in this case be the best looking) it makes a lot of sense.

A lot of people headcanon Jeff as bi but honestly I just take him as cishet. He has many many issues but I don’t think sexuality is one of them, because half his personality is his attraction to every woman that breathes lmao

Exudes top energy but really the minute someone else tops him, he gets insecure for a bit but ends up really liking it.

Britta

Raging bisexual. I feel like she’s known for a long time, but never told the group because it would just be another thing for them to poke fun of about her.

In the same vein, I believe Britta’s parents were very homophobic, and that’s why she cut ties. I think she came out to them at a younger age and it was messy. It would make sense that she would refuse to tell the group why she didn’t get along with her parents: because she wasn’t ready to come out to the group yet. Instead it gets framed as her just rebelling for no reason.

We hear almost nothing about Britta’s past, except for a few offhand comments about a dinosaur-related trauma. Britta is incredibly quick to deny talking about her past, which led me to believe that she has some kind of trauma. Personally, I believe she was r*ped in her childhood, which would explain her extra effort to comfort troy when he lied about it. It would also explain why she is so fervently for women’s rights, especially when it has to do with bodily autonomy.

Dyslexic!Britta makes so much sense to me, because her parents were likely unsupportive, so she didn’t get much help or accommodations in school at a young age. This probably led to her habit of going out of her way to do poorly in a class so it looks like she’s just not trying, so she doesn’t have to face the reality that she never developed good study habits and she would have a lot of trouble in school even if she tried. Even though she doesn’t do well in school, she’s really smart, she’s just not great at articulating her points :))

She was a tomboy in elementary school before it was considered socially acceptable, and she was bullied ruthlessly for it. In her true, “stick it to the man” fashion, she never grew out of it.

Britta is terrified of Annie finding out that she won’t do well in school even if she DOES try, because she’s afraid Annie will lose respect for her.

Annie was the only one in the group she came out to, because she trusted her to keep a secret and not to judge. Annie asks her a LOT of questions, but Britta puts up with it.

Acts like a top, is really a bottom.

She has a crush on Annie from 21st century romanticism on, but never expresses it because she doesn’t want to make Annie uncomfortable.

Troy

Gay lmao

I definitely feel like he had a crush on abed around end of season 3/ beginning of season 4, but it was unreciprocated.

Troy has an inherent sensitivity that makes him the heart of the show, but it took a while for him to feel comfortable with that. I feel like he had a lot of parental pressure to be perfectly straight and masculine, since he was raised under a strict religion.

Troy never wanted to be an athlete. I believe he wasn’t allowed to explore his interests because he demonstrated talent for sports at a young age, and that’s what he was pressured to do for the rest of his life.

Troy doesn’t always understand how Abed functions, but he is always accepting, supportive and understanding. Instead of trying to understand how his brain works, he memorized the patterns of what bothers him and what doesn’t, and uses that to help his friend in the best way he can. It’s super sweet :))

Abed

Aro/ace Abed rights!! I haven’t seen this one as much, but I really like it. I genuinely don’t think abed has much interest in relationships, which has absolutely nothing to do with being neurodivergent. I think he feels pressure from the group to date, because that’s what they think is “normal.”

I LOVE Annie and Abed’s friendship but I definitely don’t ship them. Sure, they kissed once, but she was attracted to Han Solo, not abed. Annie was attracted to dean when he was actually like Jeff too, but she DEFINITELY wasn’t attracted to dean lmao. Instead, I think they’re both really close because they’re both neurodivergent, and Annie understands him more than anyone else in the group, albeit not entirely. They also have a special handshake you can see at the end of season one :)

This isn’t a headcanon but it’s *technically* never stated in the show but Abed definitely has autism. l DO headcanon that Annie has his safe foods written down in a list because she’s the only one who knows how to cook in the apartment, and she knows it’s important to him.

Abed has all of his friends’ likes and dislikes memorized and written down, as well as their birthdays, as a result of psychoanalyzing them. He gives the best birthday gifts and never forgets.

Definitely was the ACB (creds to film theory on that one)

Shirley

I don’t have a lot of theories for Shirley, because we see a lot of her personal story in canon. However, I do believe that she wasn’t always such a devout Christian. I think she was raised with Christian ideals, but it wasn’t central to her personality until Andre cheated on her. After she went though a dark period of (likely) alcoholism, I like to think that’s when she turned to Christianity, and it gave her hope. She loves it so much because it genuinely did save her from a bad time in her life.

I think she is a big part of the reason why Troy, Abed, Britta, and Annie are afraid to come out to the group. They assume she would never see them in the same light, when truth be told, she would love them all the same. I think she would be uncomfortable at first, but either she would come to the realization or britta would convince her that it is inherently Christian to love everyone, no matter what. Her motherly instincts take precedence over her Christian ideals.

Shirley views Annie as the daughter she never had, but is very careful not to tell her for fear of hurting her feelings. She very much enjoys helping her navigate college and seeing her mature. She also loves all their girl talk since this is the aspect of parenting that she doesn’t get with three boys. In the same vein, she loved teaching Britta how to have friends who are girls, and she likes to think she played a part in raising her.

Pierce

I don’t like pierce enough to psychoanalyze him lmao

Annie (saddle up, this is gonna be long)

Lesbiannie, obviously. Annie’s romantic tendancies SCREAM compulsive heterosexuality. Annie’s relationships with men are always schoolgirl crushes, and she even admits to abed that she never really liked Jeff, she just liked the idea that he was available and willing to love her. It also makes sense that she can’t stand the idea of not being perfect in every way, including heterosexual (because she confirms that her parents are bigoted and that’s likely what she was taught). I think she would have a lot of internalized homophobia, and she would be very insecure about her sexuality, seeing how she acted during the STD fair.

I would love to think Annie also had her first ever real, I like this person for themselves and not just because they’re attainable crush on Britta. She always looked up to her because she was so cool and far less uptight than she was, but as they grew closer, she saw her in a different light. I ship them hardcore lmao.

Annie has ADHD!! I could talk for hours about this, mostly because I have very similar struggles to Annie’s canon character arc (minus the drugs lmao) and it’s mostly due to my adhd. Long story short, she was likely raised undiagnosed until she discovered it herself, which led to trying adderall and overdoing it because she was unsupervised. She was likely very insecure about her ADHD, which led her to overcompensating academically. Because she masked so much in academic settings, it’s likely she didn’t have much of a social life because that’s where her symptoms presented themselves more.

In addition being friends with abed has made her far more comfortable unmasking. If you watch her in studies in modern movement you can see her stimming (flapping her hands, rocking back and forth and swinging her arms) way more than usual. She normally fidgets by fiddling with her fingers by her waist and pulling her elbows tight to her sides in a position suspiciously similar to raptor arms. Not only is this a common and discreet way to fidget, it is easily passed off as good posture. This makes sense, as it is Annie’s trademark resting position.

Annie reads YA books and a LOT of fanfiction for fun. The group expects her to be more well versed in classic literature, but the girl just loves her some vampires. It’s where she learned a LOT of her....dnd tricks ;).

Top energy that Jeff never let her use DEFINITELY comes out with Britta.

She helps Britta study and teaches her all the study habits she had to learn, and Britta’s grades improve a little bit!!

Switched to pantsuits because of britta, I like to think she had some influence on that.

Lost interest in Jeff after Basic Sandwich

Knew that Abed was the ACB the whole time, she definitely had it figured out in that binder lmao

Anyways enjoy, just figured I’d write this down somewhere haha

[progressivestupidity]

IZ week 2020

so i wasn’t gonna do this because I didn’t think the prompts were very good for writing to, but I remembered the last day’s prompt was “role swap” so I decided to do something small and quick for it. this is all 7 days in one post. the first and last ones are drabbles and one of them is an au idea

@invader-zim-week​ here u go!!!

Day 1. Angst or Fluff 

Zim’s denial skills are god tier, but even they have their limits.

Drabble. I think this is the turning point for my eventual found family au

“When are you going to get it through your thick head that the Tallests aren’t coming?” Dib flings his arms out wide in his exasperation

“They’re just…!” Zim fumbles a bit, clenching and unclenching his fists. “The Armada is a million light years away! It takes time to travel that far, obviously. It took me six of your months to get here from Conventia and the Massive is further away from here now than that. They’ll come! You’ll see! And then you’ll be sorry!” Zim’s face is drawn tight. He’s tense all over, shoulders drawn up to his jaw, antennae pressed flat to his head, and normally Dib prides himself on reading Zim like an open book, but he’s too far gone in his own annoyance to see the warning signs.

It’s because he doesn’t see these red flags that Dib proceeds to stick his own foot in his mouth with his next words. “Maybe if you weren’t such an idiot and opened your eyes, you’d see the truth—that they dumped you here to get rid of you.”

“YOU THINK I DON’T KNOW THAT?” Zim explodes, planting his tiny hands in Dib’s chest and shoving. The boy lands painfully on his ass. “I’m not stupid, Dib.” His name is spat like an insult. “I know they don’t care about me! Why do you think I try so hard?”

Dib gapes at Zim, looking up at him for once, stunned into silence. “I.” He swallows. “You know?”

“Of course, I know.” Zim’s voice is a low hiss and his eyes are narrowed to slits. “You don’t get banished and then just get over it. You don’t get put on trial to defend your life, forced to relive your worse mistakes, and get sentenced to death, only to be saved by freak miracle, and never acknowledge it happened.” Zim takes a deep breath and crosses his arms over his chest. Dib supposes he means for it to look intimidating, but it looks more like he’s holding himself together. “I’ve always known.”

“Why do you try so hard then? If you’ve always known there was no point?” Dib has to ask, has to know, has to hear the words from Zim’s own mouth.

Zim purses his lips and turns away. “There was always a point.” He falls silent for a moment, one antenna twitching up a bit in thought. “I just… I thought if I was just a little better, if I accomplished something important for once, that… I don’t know, that maybe I’d.” He pauses and grits his teeth. “Maybe if I actually managed to take over this filthy planet I’d be worth something for once.”

Day 2. Be Gay Do Crime (LGBTQA+ headcannons)

Dib is bi/pan/demi-ro, Gaz is lesbian, Zim is ace/demi-ro

Headcanons.

Dib seems like the kind of guy that would both take whatever kind of relationship he could get, but also appreciate it. Dib isn’t afraid to work for what he wants and isn’t afraid of things that are “not normal” so I see him being the type to not care about the gender of whoever he eventually decides to date. However, because Dib’s been burned in the past, he would need a deep and sincere emotional relationship to see someone as a potential romantic partner.

Gaz is just a big lesbian. Girls, man.

Zim is ace all the way baby!!! He’s just not interested, and sure, part of that is me projecting, but it just feels right for Zim to just… not care. He has no interest and doesn’t care for sexual attraction regardless of whether or not Irkens do/can/will have sex or not. On the other hand, Zim has expressed a softer side before and I can see him being able to maybe eventually develop romantic feelings for someone if he actually manages to get close enough to them for those kinds of feelings to even emerge. It would take a lot of time and a deep, meaningful friendship, but Zim has shown he’s capable of love. He just has to let himself feel it.

  Day 3. Fandom Appreciation

Found family fuck yeah

Headcanons.

I’m still in the process of thinking about how I wanna go about my found family au so here’s just some initial ideas

After ETF, Zim self isolates for a bit. The florpus hole was his Last Ditch Effort plan and had it succeeded, he knew he would have been destroyed too. He was okay with it. He had made peace with it. However, it failed, and now he’s forced to reflect on said failure

The Massive doesn’t escape the florpus. They’re gone, completely. If they the ship does manage to get out, it’s not in one piece

I initially couldn’t decide if The Trial should come Before ETF or After but I think im gonna say before so the Massive doesn’t have to come back lmao

Before too long, Zim jumps back into the planning/scheming swing of things, but his ideas are never more than petty crimes and being a huge annoyance

Dib gets really annoyed with him and they have a big argument

Zim finally admits to knowing of his own Defectiveness

Dib reluctantly feels bad for him and backs off a bit to let Zim have his space

Zim, however, sees this as a betrayal and redoubles his efforts to get his attention

Somewhere along the way, Skoodge comes back and Zim backs off of Dib a bit, having someone else to focus attention on

Dib eventually begins to offer Zim his hand in friendship (phrased as a truce at first) and they finally make steps towards getting along

They realize they actually really like being friends

Zim eventually realizes that he’s made a life for himself, outside of the Empire

Eventually Zim, Skoodge, GIR, Minimoose, Dib, and Gaz form their own little family and explore space and hunt cryptids

(I love cryptid hunter and space exploration aus holy shit)

Day 4. If IZ had a different setting/time period

Cyberpunk??? Sure

Potential idea maybe.

Cyberpunk dystopian future

Aliens and humans intermingle, both on and off Earth

The Irken Empire has gotten bigger

Technology is advanced and cybernetics are widely known/produced

Idk man I don’t know a lot about cyberpunk, maybe this should be more for the aesthetic

Day 5. Aesthetic

Big shrug man idk

Headcanons, thoughts.

I’m a big fan of fashion Zim, and whenever I get the chance I give him clothes that are both cute and comfortable

Galaxy print leggings are a personal favorite of mine to give him

One time I wrote a little ficlet/oneshot where he wore a skirt. I should publish that some day

Uhhhhhh okay so. Dib has veeeeeery big early 2000s emo/punk vibes tbh

Scene kid GIR always makes me laugh

Gaz could pull off pastel goth like no one’s business

I’ve been here long enough to witness emo/scene hair wig Zim and his eventual fall lmfao

Pretty much everyone that redesigned them back in the day gave Zim emo kid hair that fall perfectly over one eye it was WILD

 Day 6. What if IZ was a different Genre?

Uhhhh does “fantasy instead of scifi” count?

Potential idea maybe. (oops it ended up being a fantasy/modern magic au haha ooooops)

Instead of being an alien, I had the idea of, maybeeeeee Irkens are like. Elves maybe, or perhaps some kind of fae. (I don’t know much about fae, oops)

Okay bear with me here, this is all coming together in real time.

The Irkens (which is what I’m gonna call their clan or faction or subrace or whatever) still want to be the rulers or something over the humans/other mystical beings. This world of magic is hidden from humans and they live blissfully unaware. There are invaders all over the place, using magic and glamors to trick humans into thinking they’re also humans. Zim is one such invader and just to happens to end up in Dib’s town, whereupon he enrolls in Dib’s school, pretending to be a transfer student.

I have no idea why or how the Irkens invade or what methods they use, but since my biggest experience with elves is through DND, I’m going to say they’re functionally similar to certain DND elf races.

So anyway, Zim ends up in Dib’s class and Zim’s glamor just Doesn’t Work on Dib for whatever reason (maybe Dib passed his Wisdom saving throw while literally everyone else failed, idk) and so Dib can immediately see Zim for what he is.

Dib is still into paranormal type stuff, though in his world, he’s less about cryptids and aliens and more about the magical species/world(s) that he KNOWS exists. His big goal in his au is similar to canon in that he wants to expose it all for recognition and love from his father.

Zim, meanwhile, he just wants to prove himself, just like canon. I can’t decide how I want the Irken hierarchy to go in this au—that’s something to think about later, when I have more time—but whatever it is, Zim is either a) not very good at it, b) not suited for it, c) ridiculed for not fitting in to it, or d) a combination of any or all of these things. (or secret option e) he rejects it but has no where else to go. On the other hand, it maybe be none of these things.)

GIR is here too though he’s probably not a robot. Maybe he’s another kind of magical being, or, hell, maybe he’s just Zim’s little brother. I’d be okay with that.

Gaz can also see through glamors but she just doesn’t care. Tak shows up at some point to get revenge, and Skoodge also shows up at some point to stay with Zim and be his friend.

Zim is bad at blending in at first, but he eventually Does get better, since he’s not totally isolated from other Irkens here and he also doesn’t Look like an alien.

(I’m thinkin’ elves in this au look Mostly human but with a few differences. Since I’m biased and this is MY fantasy world, damnit, elves are just. Really Pretty. Ethereal and elegant and graceful (for the most part—there are always exceptions) and they’re also great at magic. Maybe Zim isn’t all that great at magic, I dunno. I’ll figure something out.)

This ended up being less of a genre change and more of a whole ass au, lol oops

Day 7. Role swap

Chanting: human zim au human zim au human zim au human zi

Drabble. This is for an ongoing species swap au that i’ve had in development for the last few years. i haven’t posted anything for it yet, but I’ve thought about it a lot

Dib freezes as Zim points the plastic water gun at his head. Zim’s eyes are narrowed, lips pursed, and he adjusts his grip almost nervously. Behind him, Gir is holding a bucket full of water balloons and a pair of neon green star shaped sunglasses. It’d be cute if Dib wasn’t aware of how painful Earth water is to his Irken skin.

Zim finally lowers his gun slightly. “I want some answers, alien.” He looks Dib over with critical eyes. “Who are you really, and why are you here?” He reaches back and Gir hands him a water balloon with a big smile. “And you better tell the truth or I’ll bust this over your big head.”

Dib grimaces and watches the balloon. “My name Dib, and I’m a scientist. I’m an Irken, from Irk, and I’m here to learn more about life on this planet.” He holds his hands up, hoping to placate the human gesture for surrender. “I’m not here to harm you or anyone else, promise.”

Zim huffs. “Yeah right. I bet you just came here to laugh at the locals.” He puts on a mocking voice and waves the gun and balloon as he speaks. “‘Stupid, stinking humans. They can’t even travel beyond their own moon, yet. What morons. I bet they descended from pigs with how horrible and stupid they are.’” He jams the gun against Dib’s chest. “Tell me I’m wrong.”

Dib bites his lower lip and looks away. He can’t deny he hasn’t thought something similar since arriving on Earth, but Zim didn’t have to be so crude and blunt about it.

The two are at a standoff for almost a minute before Zim blows out a long sigh and steps back. He turns to put the balloon back in the bucket, gives Gir a pat on the head, and shoots Dib one last glare. “Stay away from me, Dib. I have enough problems to deal with without having to worry about whether or not it’s safe for my brother to go to school or if I need to watch my back while walking my dog.”

“I wouldn’t hurt you,” Dib says, a little put out.

Zim scoffs and rolls his eyes. “Yeah, I’ve heard that one before. I know better than to believe it.” He turns and tries to smile at Gir but it comes out a little twisted and sad. “C’mon Gir. Let’s go home and get Minimoose and take him to that dog park you like so much.”

Gir gasps and lets out a cheer. “Can we go get ice cream afterwards?”

Zim gives a little laugh, smile turning a bit more genuine. “Yeah, sounds good.”

As they walk away Dib can’t help but wonder why he ever thought Zim was an Irken himself.

[feylen]

Crimson Clover

Remember this little picture I did of my dnd boi Arcelm? I’m a big sucker for werewolf and vampire aus (*sides eyes to the DA:I succuwolf!au haha) and recently I have some little story excerpts in my head which sets our usual Aesis dnd setting into a supernatural/modern high fantasy!au. And so I sat down and wrote something! Whoop whoop~enjoy! ♥

It was his 21st birthday. He could do anything he wanted to do, right? So just for one day, he wanted to be a different man. Just for one day, he wanted to do things. Different things. Change his usual routine. He heard of the wild parties his friends had on their 21st birthday: Alcohol, Drugs, Sex - yeah that kind of stuff. 

He changed his clothes, made himself presentable and snuck out of his room. Just for tonight. By dawn, he would return and no one would ever know that he finally - and rightfully - had the time of his life!

---

The bright neon signs of the various clubs were glowing in all kind of colours and the streets were full with people of various stages of drunkenness. Arcelm savoured all the different impressions of the night life of Ebrus City. It’s not that his parents wouldn’t let him party and go out with his friends, but - well - how shall he put it … his mother had a very peculiar way of not letting him leave the house on certain nights. Nights like this one. 

Arcelm loved his parents dearly, especially his mother, but sometimes he wished that she was more normal. In a more “down to earth” way. She had the habit of planning their life after a stupid calendar. With various moon cycles and even things like blood moons and eclipses. Arcelm looked up and wrinkled his nose. Heavy clouds were blocking the sky. He saw no stars and especially no full moon. Which apparently was today, at least according to his mother. Come to think of it, she was a bit nervous today and made extra sure that he took his medication on time and - oh shit! What time was it? He needed to take the last one before midnight! Arcelm searched his pockets but wasn’t able to find the familiar little case he always carried around. He must had forgotten it in one of the trousers he tried on and decided to change them for a more skinnier pair of jeans before he snuck out. He sighed and rubbed his nose. It wasn’t the end of the world if he forgot to take one. To be honest, it wasn’t real medication to begin with. Just a “natural supplement” which his mother also took from time to time. This shouldn’t ruin his plans for tonight! He’ll just have some fun for a couple of hours and then return a bit earlier than planned. Yeah, that should do it!

The most known and popular clubs already were too full and Arcelm’s cheerful mood slowly turned sour. With a bottle of alcopop in one hand and the other deep in the pocket of his jeans, he strolled down the street. There were some couples here and there and some of them were already kinda into it and as Arcelm caught himself staring a bit too long, he turned his heavy blushing face away. Maybe all of this wasn’t the best idea after all. Maybe he should go home and bury his face deep into his pillow and drown in self-pity for five minutes. Maybe he -

“Hey there handsome. Your face is way too pretty to be moping around. I’m guessing you’re alone too? My group just ditched me so - wanna hang?”

Arcelm froze. In front of him stood a drop dead gorgeous woman. Red curly shoulder length hair, deep green eyes, a short black dress which highlighted all of her curvy female features perfectly, black high heels and her voice! Arcelm blinked a couple of times and gathered all the courage he could muster in his half tipsy state: “Hi - hey! Wow, I mean, hey. Yeah sure - at least I think you are talking to me?” Arcelm quickly turned around to see if there was someone standing behind him. The woman giggled. “Aren’t you a cute and funny one? I must be so lucky tonight. Listen, I’ll show you the real deal. Those crowded clubs in the front? Only for losers. Come, follow me. Let’s have a good time tonight!” With that, she grabbed Arcelm’s hand and started walking towards the end of the main street. He looked down at their locked hands and felt a slight shiver running down his spine. Maybe he was just too nervous right now, but her hand felt so cold in his own. He cleared his throat : “My name’s Arcelm. Who do I spend the evening with?” The woman smiled and squeezed his hand. Then she took a turn right, leaving the busy main street. “It’s just around the corner. You’ll love it there.” Arcelm cleared his throat again: “O-okay. You got me curious you know. I mean, this is kinda like a mysterious adventure. You still didn’t tell me your name.” She looked over her shoulder and winked: “You’re curious indeed! And I want to stay mysterious for a bit longer. It’s fun!” He chuckled and tried to reply, hiding his rising insecurity: “If you say so!”

Arcelm looked around. While the main street was bright and flashy, this alley certainly had his own charme. He heard the dulled music coming from a few buildings. Mostly heavy metal music mixed with some heavy beats here and there. The woman lead him to a building with red wooden doors. There was no sign with a name above it. At least Arcelm didn’t find one. The man in the front, probably a security guy, just nodded towards Arcelm’s new acquaintance and opened the door. Without hesitation, she pulled Arcelm through and as the doors were closed behind them, it got dark. Really dark. The woman chuckled: “You have an unique name you know. You shouldn’t give it away so freely like that.” She pulled him closer to her and Arcelm could feel her breath on his neck and her knee between his thighs. “I promise you, this will be a night you’ll never forget, Arcelm.” And with that, she opened another door in front of them and suddenly the quietness of the small and dark entry room was replaced by loud music and Arcelm felt his body starting to vibrate to the deep bass in the huge dancing room. A sweet and metallic smell filled his lungs and without even noticing, his body started to move on its own. He looked into the green eyes of his new acquaintance and he suddenly felt so free, careless even. She smiled and they started dancing. He didn’t even know he could dance like that. She put his hands on her hips, encouraging him to explore. He felt her hands doing the same. And after a while, there was another pair of hands and a new face. And then another. Everything started to feel like a blur. Arcelm heard her voice calling his name over and over again. And he followed her through the dancing crowd. He saw her green eyes in front of him. Her beautiful face smiling and everything around him didn’t matter anymore. Because everything was just her. 

He wasn’t sure how much time had past since he entered the club. He wasn’t even sure how many people he had danced with. But he was pretty sure the pain he was feeling right now, was coming from his right arm. Arcelm blinked a couple of times and tried to focus. Where was he? This wasn’t the dance room from before. This room was so bright and it smelled heavily like disinfectant. And why was he lying on his back? Arcelm felt like he was hit by a truck. Slowly he tried to stand up and get on his feet but felt a yank at his right wrist. “What the fuck…?” He looked  down and saw that he was handcuffed to the surface he was lying on. With his free hand, he pulled up his sleeve to look for the source of the pain he felt in his right harm but everything seemed fine by the look of it. He moved his legs and was relieved that they weren’t cuffed either. He took a deep breath and sat up. No need to panic. There was a perfect - maybe not reasonable - but at least a reason, for him being in this … laboratory? He let his eyes wander and shuddered a bit. Surgical equipment, test tubes, white tiles as far as the eye could see and ... a crimson red blood trail leading out of the room. Arcelm felt a sudden pain in his chest. He tried to avert his gaze from the strains on the floor but something compelled him to look. To suck in the air which smelled so sweet. He started to sweat heavily and also started to hear whispers, voices - so many of them: 

Why did you bring him? Look what you did! I didn't’t know! How should I know? I’m sorry, I’m so sorry! Run, we have to run! It’s not too late! He can be killed! We must hurry! He has no power! Don’t be stupid or do you want to end like Allen?

“No, NO - I don’t want to die!” Arcelm started to drag on the handcuff. His right arm already felt sore from the pain, but he pulled with all the strength his body could muster in his moment. He didn’t want to die. He still was so young. Still had so much to see, so much to feed on. With a last tug, he broke the chain on the handcuff and got up. His feet didn’t touch ground though but something different. Something soft. Arcelm looked down and froze in shock. He stood in a pool of blood and shreds of something that cleary was human once. The pain in his chest returned and it was so much harder this time. Arcelm wanted to grab the table he was lying on not long ago for support but stumbled and fell backwards, knocking over some of the tables and racks in his way.

The next following moments happened in a flash. After hearing the loud noise in the room, the door opened and a couple of people entered the lab. Arcelm got on his feet and tried to run away. Someone grabbed him by the arm, but he managed to shake them off. One just backed down and let him run, but another one tackled him to the ground. Arcelm screamed for help while trying to get the hands of his attacker off him. “Let me go you sick fuck!” The man sitting on him started yelling: “Don’t just stand there! Help me you fucking coward or else we can’t finish him off!” Arcelms eyes widened in shock. No, no!

I don’t want to die. Please no! Someone please help me ...

You don’t need help. They are weak. You are superior. They don’t deserve the blood.

The blood? The blood … is mine. All is mine. 

---

This was certainly not what he expected from his 21th birthday. Arcelm opened his eyes and closed them again in an instant. His head hurt so much. He just wanted to have some fun. Did he overdo it yesterday? He tried to remember, but everything was black. He frowned. Why did his room smell like sandalwood and lilies? And was that a velvet bed sheet he was lying on? He made another effort to open his eyes and blinked a couple of times. He groaned.

“So, you finally decided to return to the living?”

Arcelm sat up in a jolt and instantly regretted his sudden movement. Slowly he moved his head to the direction where the unknown deep male voice came from. The room was dimly lit so he had to squint his eyes a bit to find out who was talking to him. The man closed the book in his hands, put it on a side table and got up from the armchair he was sitting on. He was tall, 5’9 or maybe even 6’, slender and his movement was smooth and elegant. He opened the curtains a bit more before heading towards the bed. 

Arcelm blinked a bit and … blushed. He had never seen a more beautiful and graceful man in his life before. His skin was like polished obsidian and his long thick white hair perfectly underlined his aristocratic face, his long nose, the curved brows and the full lips. But the most striking feature for Arcelm were his lilac eyes. Arcelm caught himself staring and his heart started to pound.

“Cat caught your tongue? I’m no healer, but I think I patched you up quite nicely. Do you remember what happened last night?” The stranger sat down on the bed, right next to Arcelm. Without knowing, Arcelm took a deep breath and his face got even redder. The man chuckled. “Okay. Let’s start slowly. My name is Veldarin. Right now, you are lying in my bed in a house near the marketplace of Ebrus. I found you just around the corner of my shop, covered in blood.” With that, all the color of Arcelm’s face faded away and the man put up a hand in defence. “Listen, I - I won’t judge. I just had the feeling that you needed the help and I must admit that I am intrigued. In a certain way. So, you don’t need to be afraid. I won’t call the police if you don’t want to. Would you be willing to share your name and story with me?”

Arcelm fumbled with the velvet blanket and was silent for a couple of minutes, trying to get his thoughts together. What … did happen though? He wet his lips before he started to speak: “I think I did something stupid. At least it wasn’t stupid in the beginning. I wanted to celebrate my birthday. You know, have some fun on the 21st one?” Veldarin nodded in agreement. “Happy belated birthday then.” Arcelm smiled for a second. “Thank you, uhm, anyway, I wasn’t allowed to leave the house and so I sneaked away from home and went down to Ebrus City, to the clubs - but I wasn’t able to enter the regular ones. A woman approached me, red hair, black clothes. She took me with her to a club she knew. Some metal club, I can’t remember anymore. We had some fun but then … everything’s a blur.” Arcelm bit on his lip. And frowned. “I remember a white room. And blood. So much blood.” He started to tremble. “I-I remember being afraid. I ran and something happened. But I can’t remember. I-I’m sorry, I can’t remember!” Arcelm didn’t remember the last time he cried in front of another person but right now, he couldn't stop the tears from forming in his eyes. He quickly wiped them away and looked down on his hands. The nails on his right hand were so much longer than those on his left. And since when could he literally see his blood pulsating in his veins? “My mother always made me take some kind of natural supplement. I always thought that they were just some fake vitamins, but I didn’t take them yesterday. And look what happened.” 

Big blue eyes met lilac ones and Veldarin crossed his arms in front of his chest, raising an eyebrow. “I’m sorry but I think I didn’t catch your name …?” Arcelm blinked a couple of times and looked down apologetically. “Where are my manners. My name’s Arcelm. My full name is kinda long but it’s Arcelm Aseir Emys von Irnamil. Thank you for helping me. I’m sure my family will be able to-” Arcelm couldn’t finish his sentence because Veldarin suddenly grabbed him by his shoulders and shook him slightly. “Y o u are Arcelm? That explains everything! I had my assumptions but I wasn’t sure.” Veldarin’s gaze suddenly changed from relieved to concerned and he let his hands slide down from the shoulders to the hands and took them into his. Arcelm started to blush again and shivered a bit. He felt goosebumps raising on his skin. “But at the same time, you were really careless. Do you even know how much time and energy your mother spends to keep you safe?” Veldarin sighed. “You-you know my mother?” The white haired man nodded and squeezed Arcelm’s hands before letting them go. He stood up again and went to one of the drawers in the far corner of the room. Arcelm already missed  the warmth of the older man’s hands and watched him opening the top drawer, cleary looking for something.

The world was a small place though. Who would have thought that someone his mother knew would help him out in the first place? The young man was getting curious now. She never told him about a man like Veldarin. How did she got to know him? Arcelm wriggled his toes. He occupied the bed long enough! It was time to stand up. He looked around the room again. Where were his clothes though? He slid to the edge of the bed and wrapped the blanket around his waist. A blush creeped into his cheeks again as he stood there. Next to him the king sized bed of an older man. This was certainly not the time to question his sexual interests but he always thought that he liked ... women. But then again, he never met someone like Veldarin in his life before. Arcelm sighed. This was uncalled for. He didn’t have the right to think about his savior like that. And this meeting properly was the last one anyway... 

Arcelm stretched his arms and legs before walking up to Veldarin. “I don’t want to sound rude, but do you know where my clothes are? I think I should head home now. Although I would love to avoid my punishment but it’s not my first time to be grounded for a longer time.” Veldarin finally closed the drawer with a quiet sound of accomplishment and turned around to face the young man. With a smile, he took Arcelm’s hand in his again and placed two red pills in it. “The agent in these two pills should suffice for the week. And don’t worry. I already contacted Taliyah. She’s furious but I think the feeling of relieve will be far greater than her anger.” The white haired man walked to the side table at the window and poured some water into a glas. 

“I’m sorry for asking, but these look exactly like the pills I take at home and ... how could you get in contact with my mother while being in the same room with me the whole time?” Veldarin smiled and handed the glass of water over to Arcelm who simply nodded in thanks and took the pills without further hesitation.

“There are many hidden things in this world which a normal human being doesn’t need to know. And usually it’s safer if they remain hidden. But you - you are not a normal human being. At least, not anymore. Thanks to your recklessness.” Arcelm slightly crooked his head to his side and Veldarin chuckled. Then the older man tipped on his temple with a finger and smiled. “Welcome to the fantastic world of magic.” And with that, a slight breeze went through the room and Veldarin’s features slightly changed. He kept his general appearance but he wasn’t human anymore. Arcelm rubbed his eyes. In front of him now, stood … a smiling drow.

[yourfaveisyanderematic]

2! 6! 10! 13-14; 24; 44-45; and 49!! Please do whatever amount you are comfortable with - but I'm glad you've decided to receive questions from this numbered post too!

Man you just went absolutely nuts with this one, huh  Nice.

THIS GOT LONG; I’m gonna try to put it under a cut but you know how Tumblr.Hell has been to me, lately.  Maybe it’s in protest about all the horny content I’ve been writing.

Things that motivate you.

I’m always super stoked when I read something really good, or see an interesting scene in a film or show!  Whenever I see or hear an idea that goes “wow, that’s such a fresh and intense element of horror”, I get a really strong urge to work.  Sometimes it’s enough to make me throw all priority out the window as I struggle to capture an idea before it gets away from me, which is why y’all still haven’t seen that god damn Narancia fic.  I’m working on it, I swear.

It goes without saying, but knowing that people enjoyed something I wrote--especially if I’m insecure about it--also makes me really happy, and I get another burst of energy to write something for people.  Comment on fics, guys!  Tell authors you like their stuff!  You’ll get more!

How did writing change you?

I consider things more analytically and find myself trying to work out how I’d describe a particular emotion, or sensation or experience.  It’s also given me a better appreciation for the work of others!  I tend to pick up on things I like or dislike about a work and better articulate why I feel that way, and then dissect the author’s approach and their strengths in conveying things.  It’s like an English class, but far more fun!

How do you do your researches?

I get the idea for a fic, sit down and write it, and then as I start describing how a character’s thrown through a wall go “...wait a moment.  Would drywall realistically be used in the construction of a house at this place and time?”, which turns into an hour-long rabbit hole where I learn all about Midwestern architecture instead of writing.  Other times I’m dissatisfied with my own understanding of things and have to spend some time running several iterations of a medical (sometimes suspicious) question to get accounts from people who experienced the injury, or a doctor’s opinion on what’s likely to happen.  FBI Agent-chan, I promise I’m not actually going to feed someone lye!  I just want to know some things about what would happen,  if I theoretically did.  Theoretically.

Hardest character to write?

*Narancia materializes behind my shoulder like the ghost of a murdered Victorian child*

...good characters.  I should say, it’s incredibly difficult for me to write heart-of-gold ultra goodboys like Okuyasu as the antagonist of a horror fic!  There are characters who are generally good-aligned but are more than willing to get their hands dirty to get a job done, and there are characters I just really have a hard time seeing hurt people, so I avoid them if I can’t think of a good angle.  I can’t--maybe won’t, it’s all the same thing with my Hell Fuck Brain--write something if it doesn’t feel in character, and I avoid doing pure/straight fluff on this blog.

Easiest character to write?

KIRA.  I used to be pretty interested in true crime and serial killers (a fact that should surprise absolutely nobody), and of all JJBA’s villains he’s very...human, in the way that we have plenty of real-life people with his motivations and deeds, if not his exploding housecat.  I really enjoy dissecting his psychology, because he exposes a lot about his worldview in only a few interactions with women.  Anyway, writing him comes very easily to me, because I understand him.

Favorite scene you’ve ever written?

Why, Anon, I don’t know what you mean!  I love all my scenes equally!

*later* ...I don’t care much for [you’ll never know]

I actually had to think about this one for a moment, because I actually don’t think about my scenes too much once I’m done with them.  Always looking to the next thing to write, I guess lmao.  If I had to pick a favorite, though, I’d definitely say it’s the Doppio scene.  I’ve got a soft spot for that one because of the research that went into it (that ultimately ended up meaning VERY little lmao) and the muted horror and agony that I think really defined what I wanted to do with this blog.  I think I tended to veer more towards psychological horror than body horror since then....until this month, anyway.  Lmao.

Do you write linear or do you write future scenes if you feel like it?

It’s very difficult for me to start a fic ‘in the middle’.  If I’ve got a good middle bit, I’ll sit on it and sit on it until I think of a good way to get there, and it’s not until I have the beginning that I actually start.  Not because I want to, that’s just how my brain works lmao.  I tend to keep most of my writing in my head (drafts WHO?  Outlines WHAT?  Don’t know her, bitch!), so the future scenes I have just stay there and keep developing until I’ve got the scope of the fic all set.

Share the synopsis of a story you work on that you haven’t published yet.

"Company Man”

Haha, what if I wrote a Modern/Office AU...just kidding...

unless...?  Trouble-prone Reader-Chan is a new hire at Brando and Associates, where they discover a whole new definition of ‘cutthroat’ as they immediately get enmired in brutal office politics of unbelievable scope.  The salary’s great, but the workload is...shall we say, murder.

Writing advice?

Play Dnd.  Specifically, run DnD...or any tabletop storytelling game, really, there are plenty of systems that focus on storytelling and don’t really care about dice.  I understand that this might require you to be a little more social than the advice you were expecting, but doing so is going to really help you with:

Flexibility.  You must adapt to what your players unexpectedly do--there’s no way to prepare for every outcome--and still make a story that’s coherent and interesting.  You have to learn that your characters--not your plot--is the king of your story, and sometimes they’re going to take things in a direction you didn’t plan on.  ‘Yes, and’ or ‘Yes, but’ is going to become your best friends, and this strategy will be a big help when you feel like you’re in a writing roadblock because your characters won’t do this or that!  

Feedback.  A story has to be engaging first, deep and profound or whatever second.  Players will be able to immediately tell you ‘hey, this is fun’ or ‘hey, this isn’t cool’, and by playing with different people you’ll be able to catch weaknesses in your storytelling style sooner, and also get a better feel for what you just enjoy doing.

Also, write.  Even if it’s bad.  There’s a post on tumblr with this example, but it’s better to make a hundred shitty pots and improve each time than it is to wait and make a really good pot that could have been way better with the time you spent waiting to perfect it.

[minnievirizarry]

12 Ways to Boost Brand Awareness on Social Media

Social media doesn’t feel very “social” when you’re just another face in the crowd, does it?

And then we look at the likes of GoPro, Wendy’s or Starbucks with their rabid followers and wonder how we can replicate just a fraction of their performance.

The reality, though? If you’re struggling to stand out as a brand, you’re definitely not alone.

No, seriously.

Based on data from Sprout’s 2018 Social Index, brand awareness represents social marketers’ top priority right now.

But given how competitive the modern social landscape has become, perhaps this isn’t much of a surprise.

With more and more people taking to social media to research and sound off on brands, getting your target audience’s attention is easier said than done.

So what does an effective brand awareness strategy look like, anyway? How do you become a familiar face within your followers’ feeds versus someone they just scroll past?

We’ve highlighted twelve strategies businesses of all sizes can take to boost their brand awareness. From fine-tuning your profile to experimenting with your content, any combination of these tips are fair game.

And with that, let’s dive right in!

1. Give Your Social Presence Some Personality

First thing’s first: your social media presence shouldn’t look like everyone else’s.

And while this may seem obvious, many brands fall into the trap of becoming robotic.

They play it totally safe. They post a picture or link, tack on a few hashtags and call it a day.

Here’s the deal, though: that’s not how you stand out. Not by a long shot.

Moonpie is a shining example of a seemingly “boring” brand that’s exploded in popularity because of their distinct voice and sense of humor.

Tips for a safe and fun Fourth of July   1. Do not eat any fireworks 2. Eat a MoonPie – the American Classic! 3. Respect the heck out of some bald eagles 4. You may also eat hamburgers and a hotdog

— MoonPie (@MoonPie) July 4, 2018

Sure, it’d be easy for them to post generic promos. However, it’s their off-the-wall personality that’s made them so endearing to followers.

And “personal” is the keyword here. Followers want to see more than promos and links: they want personal, human-centric content. That’s why selfies and story-driven posts typically perform so well.

On this Rio history walk, your host Thais will share the long past of the Afro-Brazilians. She's spent years learning about traditional communities like Quilombos. Get ready for an eye-opening experience, photo opportunities at historical sites like the Pedra do Sal and a new dear friend in Thais. For more #AirbnbExperiences created by locals like Thais, click the link in our bio.

A post shared by Airbnb (@airbnb) on Jul 7, 2018 at 9:05am PDT

Instagram pages like that of Humans of New York post almost exclusively story-based content. They’ve amassed nearly 8 million followers solely through tugging at the heartstrings of their fans.

“A couple weeks ago we were coming home from visiting my brother in Long Island and we stopped at a burger place off the highway. He had a Junior Whopper. I had a Whopper. We split the fries. And while we were eating, he said: ‘You know what Daddy? You’re a really great Daddy. I love you Daddy.’ And that got me. I almost choked on my burger. Because it wasn’t bedtime. He wasn’t leaving for school. It was just off the cuff.”

A post shared by Humans of New York (@humansofny) on Jun 17, 2018 at 7:46am PDT

Marketers are told time and time again to create “unique” content. It might sound corny, but the person behind your social presence represents a one-of-a-kind voice.

Before you hit “post,” make a point to ask yourself: “Does this sound like something a bot would say?”

2. Fine-Tune Your Profiles

Recognition is a key element of building brand awareness.

When followers glance at your social profiles, they should be able to understand what you’re all about. Likewise, they should recognize that you are, well, you.

From social bios to profile images, how you set up your profile determines whether or not people recognize you. Check out how ThinkGeek has a clean logo and nerdy Facebook cover photo to match…

  …while boasting the same logo and branded bio copy on Pinterest.

Spoiler alert: people’s attention spans are microscopic. You only have a few seconds to grab someone’s attention and say “Hey, this is who I am.” A clean, well-optimized profile and photo is key to spelling out your brand to someone who might not know you.

3. Make Your Posts Pop

Here’s a common thread between most of our brand awareness tips: a bit of creativity can score you major brownie points with followers.

For example, check out how oVertone makes bold use of color throughout both their Instagram bio and content.

This sort of content does double-duty of highlighting their brands’ voice and making scrollers stop in their Instagram feeds to drop a “like.”

casual. @deathcats in #overtoneextremeyellow

A post shared by oVertone (@overtonecolor) on Jul 1, 2018 at 8:00pm PDT

Not taking eye-popping images featuring your products? No problem. The principle of making your posts pop rings true in content marketing, too.

Notice how Sprout’s blog posts are all coupled with these colorful illustrations instead of generic stock photos?

Pinterest’s users are far-reaching and high spenders. Did you know: 55% of users use the network to shop? Keep this in mind as you plan your next marketing campaign! https://t.co/dW2eAP1YhT

— Sprout Social (@SproutSocial) July 10, 2018

Or how brands like Hubspot couple their Twitter chats with image macros instead of just using text?

Question 4: Do you think in quantity or quality? #HubThoughts pic.twitter.com/a7hPODqB6c

— HubSpot (@HubSpot) July 10, 2018

Anything you can do aesthetically to make your posts stand out is a point in your favor. Even if you’re not a design master, there are plenty of image creation tools to help you whip up some eye-catching imagery.

4. Tag Others to Get Them Talking

Tagging (@ mentioning) is a brilliant brand awareness strategy because it only takes about half a second and instantly amplifies your content.

Think about it. Anyone you tag via Twitter or Instagram instantly receives a notification, meaning you win an extra opportunity for engagement. Not only that, but it’s a surefire way to make positive impressions on others players in your industry.

If you have an opportunity to give someone a shoutout, go for it.

So many metrics, so little time. In this nifty list, I broke down some pretty sweet #social monitoring tools including @simplymeasured @BuzzSumo and @Brandwatch (and of course, @SproutSocial !): https://t.co/Z6bC3L4ULC #smm

— Brent Barnhart (@brentwrites) March 5, 2018

5. Harness the Power of Hashtags

In our guide to how to use hashtags, we note that social posts with hashtags receive more engagement than those without them.

While each network has its own best practices, hashtags don’t have to be rocket science. Hashtags instantly make your posts searchable and smaller, niche tags help introduce your brand to dedicated communities of potential fans.

Awesome Dr Strange project by #Repost @billybolt ・・・ Some people asked if I was going to make the green time spell from Doctor Strange. I already made those haha . . . . . #cosplay #cosplayer #drstrange #marvel #craft #marvelcomics #drstrange #mcu #magic #comiccon #green #spell #dnd #anime #fullmetalalchemist #fma #manga #otaku #drfate #zatanna #dc #dccomics #batman #cosplayprop #lit

A post shared by SparkFun Electronics (@sparkfun) on Jun 16, 2018 at 5:25pm PDT

Also, consider how creating your own hashtag is a smart move from a brand awareness perspective. Smaller, local brands can use their own branded hashtag like bigger brands: it’s all about reinforcing your identity and encouraging others to engage with you.

This is our Elvis doughnut but a filled version. Chocolate Bavarian Cream filling, with banana icing, chopped peanuts and banana chips 🙂 We also have: Fruity Pebz Cotton Candy Caramel choc chip Strawberry Lemonade Passion Fruit Strawberry Blueberry Sprankle Glazed Churro UFO Apple Fritter Don't forget to tag us in your photos! #valkyriedoughnuts #dairyfree #eggfree #notglutenfree #tonsofgluten #orlandogoods

A post shared by ValkyrieDoughnuts (@valkyriedoughnuts) on Jul 5, 2018 at 4:07am PDT

6. Creative Commenting

Not unlike tagging, people receive notifications in real-time for social comments.

Let’s be honest: most social comments aren’t exactly compelling. This spells good news for brands who are willing to put a bit more thought into comments beyond “Nice! or “Cool!”

Posting creative or thoughtful comments is a great way to break through such noise. It’s also another opportunity to show off your brand’s personality to potential followers.

7. Repurpose Your Content

If you’re like most marketers, you’re probably trying to boost brand awareness across multiple networks, right?

In that case, it’s important to repurpose your content to fit in with the best practices of each platform. After all, what works best on Instagram might not be prime for Facebook or Twitter.

For example, let’s say you publish a killer case study. Rather than post a mere link, taking the time to package it into an infographic is a surefire way to score shares and links alike.

Where are the world's self-employed based? https://t.co/tuJN9xzLUt pic.twitter.com/tPmwOGA3LR

— Forbes Asia (@ForbesAsia) July 10, 2018

As such, one-size-fits-all content and captions aren’t going to win your brand much attention.

Photos. Videos. Blogs. Your stuff. Other people’s stuff.

To keep your feed from growing stale, you should always have new social media ideas on the backburner to keep your feed fresh.

8. Break Your Own News

According to Buzzsumo’s current state of content, the best performing pieces on social media are those that people can reference.

Stats. Case studies. Surveys.

If your brand is conducting any sort of original research, it can be a huge authority booster that does wonders for brand awareness, too.

THE 2018 SPROUT SOCIAL INDEX IS HERE! See it for yourself and find out why @SproutDarryl is doing the data dance. https://t.co/qW8ODNDAPc

P.S. If you're as excited as we are, send us a video of your own data dance! #SproutData pic.twitter.com/GrvkHMCeRD

— Sprout Social (@SproutSocial) June 5, 2018

And if you’re not in a position where such research is possible, don’t panic.

Consider how you can comment on industry trends and happenings from your point-of-view. The takeaway here is that you should be contributing to the ongoing conversation of your industry at large versus just sitting on the sidelines.

9. Experiment with Your Captions

Social captions are yet another opportunity to let your brand’s voice be heard.

Again, no big brand or influencer simply drops a link without some sort of commentary. Captions can pique people’s interest and encourage engagement, giving a sort of taste to readers before they click through.

Seattle, we have a serious, insidious problem. https://t.co/oAmOJJGOxN

— Rand Fishkin (@randfish) July 4, 2018

As evidenced by the wealth of creative Instagram hashtags and captions out there, creativity counts. Whether through emojis or cracking jokes, captions are prime real estate for connecting with followers and letting them know exactly who you are.

Waffle cones are scientifically proven to taste better when eaten with friends.* 👯‍♀️🍦 *we don’t actually have any data to support this claim but trust us.

A post shared by Ben & Jerry's (@benandjerrys) on Jun 29, 2018 at 12:20pm PDT

10. Use Social as a Tool for Teaching

In the marketing world, the brands that tend to stand out are the ones that strive to teach their audiences.

Educational and “how-to” content is widely sought after on just about every social network. Posting such content regularly positions you both as a positive resource and a thought leader.

I've always been a side projects person because it helps me avoid burnout. Do you have a side gig that helps keep you creative? https://t.co/X1nG9RHe96

— Kaleigh Moore (@kaleighf) May 30, 2018

This principle applies to non-marketers, too. The more opportunities to show off your brand’s product or know-how, the better. Just think about how popular tutorials are on Pinterest to see the power of educational content in action.

11. Don’t Be Afraid of Being Opinionated

According to our own data, people want brands to take a stand.

Parroting what everyone is saying might be “safe,” but doesn’t do much in terms of brand awareness. The previously noted Buzzsumo study also highlights that “political and tribal” content performs particularly well these days.

That’s not to say you should go out and alienate your audience, but you should stand by your brands’ principles and beliefs. Wearing them on your sleeve can get people talking and serve as a way to stand out against your competitors.

You almost surely haven’t budgeted time, energy, or dollars for “whatever it takes”. That’s also code for “at all costs,” and when you stop discussing costs, you know they’re going to spiral. #ItDoesntHaveToBeCrazyAtWork

— Jason Fried (@jasonfried) June 25, 2018

Of course, the key here is to tread lightly. The name of the game is being bold for the sake of your brand, not stirring the pot just because you can.

12. Show Up Consistently

Finally, consider that nobody can truly be aware of your brand if you don’t post consistently.

Based on Sprout’s own data on the best times to post on social media, brands are expected to push content out multiple times per day across multiple networks.

And if your brand isn’t, there’s a non-zero chance that someone else in your space is.

To help you save time and to make the process of showing up easier, having a scheduling tool such as a Sprout on deck can be game-changer.

The more ground you and your brand can cover, the better. It all comes down to having a specific strategy which makes the most out of the time you spend on social media.

And with that, we conclude our list!

What Does Your Brand Awareness Strategy Look Like?

Building buzz around your brand might take a bit of experimenting, but having a dedicated awareness strategy remains the number one concern of businesses today.

And by following the principles outlined above, you poise yourself toward becoming a brand that sticks out in the minds of your audience.

We want to hear from you, though. What makes a brand stand out to you on social media? If you’ve been struggling to figure out how to increase brand awareness, what’s been tripping you up? Let us know in the comments below!

This post 12 Ways to Boost Brand Awareness on Social Media originally appeared on Sprout Social.

from SM Tips By Minnie https://sproutsocial.com/insights/brand-awareness/

[jessette20]

Brand Awareness

Social media doesn’t feel very “social” when you’re just another face in the crowd, does it?

And then we look at the likes of GoPro, Wendy’s or Starbucks with their rabid followers and wonder how we can replicate just a fraction of their performance.

The reality, though? If you’re struggling to stand out as a brand, you’re definitely not alone.

No, seriously.

Based on data from Sprout’s 2018 Social Index, brand awareness represents social marketers’ top priority right now.

But given how competitive the modern social landscape has become, perhaps this isn’t much of a surprise.

With more and more people taking to social media to research and sound off on brands, getting your target audience’s attention is easier said than done.

So what does an effective brand awareness strategy look like, anyway? How do you become a familiar face within your followers’ feeds versus someone they just scroll past?

We’ve highlighted twelve strategies businesses of all sizes can take to boost their brand awareness. From fine-tuning your profile to experimenting with your content, any combination of these tips are fair game.

And with that, let’s dive right in!

1. Give Your Social Presence Some Personality

First thing’s first: your social media presence shouldn’t look like everyone else’s.

And while this may seem obvious, many brands fall into the trap of becoming robotic.

They play it totally safe. They post a picture or link, tack on a few hashtags and call it a day.

Here’s the deal, though: that’s not how you stand out. Not by a long shot.

Moonpie is a shining example of a seemingly “boring” brand that’s exploded in popularity because of their distinct voice and sense of humor.

Tips for a safe and fun Fourth of July   1. Do not eat any fireworks 2. Eat a MoonPie – the American Classic! 3. Respect the heck out of some bald eagles 4. You may also eat hamburgers and a hotdog

— MoonPie (@MoonPie) July 4, 2018

Sure, it’d be easy for them to post generic promos. However, it’s their off-the-wall personality that’s made them so endearing to followers.

And “personal” is the keyword here. Followers want to see more than promos and links: they want personal, human-centric content. That’s why selfies and story-driven posts typically perform so well.

On this Rio history walk, your host Thais will share the long past of the Afro-Brazilians. She's spent years learning about traditional communities like Quilombos. Get ready for an eye-opening experience, photo opportunities at historical sites like the Pedra do Sal and a new dear friend in Thais. For more #AirbnbExperiences created by locals like Thais, click the link in our bio.

A post shared by Airbnb (@airbnb) on Jul 7, 2018 at 9:05am PDT

Instagram pages like that of Humans of New York post almost exclusively story-based content. They’ve amassed nearly 8 million followers solely through tugging at the heartstrings of their fans.

“A couple weeks ago we were coming home from visiting my brother in Long Island and we stopped at a burger place off the highway. He had a Junior Whopper. I had a Whopper. We split the fries. And while we were eating, he said: ‘You know what Daddy? You’re a really great Daddy. I love you Daddy.’ And that got me. I almost choked on my burger. Because it wasn’t bedtime. He wasn’t leaving for school. It was just off the cuff.”

A post shared by Humans of New York (@humansofny) on Jun 17, 2018 at 7:46am PDT

Marketers are told time and time again to create “unique” content. It might sound corny, but the person behind your social presence represents a one-of-a-kind voice.

Before you hit “post,” make a point to ask yourself: “Does this sound like something a bot would say?”

2. Fine-Tune Your Profiles

Recognition is a key element of building brand awareness.

When followers glance at your social profiles, they should be able to understand what you’re all about. Likewise, they should recognize that you are, well, you.

From social bios to profile images, how you set up your profile determines whether or not people recognize you. Check out how ThinkGeek has a clean logo and nerdy Facebook cover photo to match…

  …while boasting the same logo and branded bio copy on Pinterest.

Spoiler alert: people’s attention spans are microscopic. You only have a few seconds to grab someone’s attention and say “Hey, this is who I am.” A clean, well-optimized profile and photo is key to spelling out your brand to someone who might not know you.

3. Make Your Posts Pop

Here’s a common thread between most of our brand awareness tips: a bit of creativity can score you major brownie points with followers.

For example, check out how oVertone makes bold use of color throughout both their Instagram bio and content.

This sort of content does double-duty of highlighting their brands’ voice and making scrollers stop in their Instagram feeds to drop a “like.”

casual. @deathcats in #overtoneextremeyellow

A post shared by oVertone (@overtonecolor) on Jul 1, 2018 at 8:00pm PDT

Not taking eye-popping images featuring your products? No problem. The principle of making your posts pop rings true in content marketing, too.

Notice how Sprout’s blog posts are all coupled with these colorful illustrations instead of generic stock photos?

Pinterest’s users are far-reaching and high spenders. Did you know: 55% of users use the network to shop? Keep this in mind as you plan your next marketing campaign! https://t.co/dW2eAP1YhT

— Sprout Social (@SproutSocial) July 10, 2018

Or how brands like Hubspot couple their Twitter chats with image macros instead of just using text?

Question 4: Do you think in quantity or quality? #HubThoughts pic.twitter.com/a7hPODqB6c

— HubSpot (@HubSpot) July 10, 2018

Anything you can do aesthetically to make your posts stand out is a point in your favor. Even if you’re not a design master, there are plenty of image creation tools to help you whip up some eye-catching imagery.

4. Tag Others to Get Them Talking

Tagging (@ mentioning) is a brilliant brand awareness strategy because it only takes about half a second and instantly amplifies your content.

Think about it. Anyone you tag via Twitter or Instagram instantly receives a notification, meaning you win an extra opportunity for engagement. Not only that, but it’s a surefire way to make positive impressions on others players in your industry.

If you have an opportunity to give someone a shoutout, go for it.

So many metrics, so little time. In this nifty list, I broke down some pretty sweet #social monitoring tools including @simplymeasured @BuzzSumo and @Brandwatch (and of course, @SproutSocial !): https://t.co/Z6bC3L4ULC #smm

— Brent Barnhart (@brentwrites) March 5, 2018

5. Harness the Power of Hashtags

In our guide to how to use hashtags, we note that social posts with hashtags receive more engagement than those without them.

While each network has its own best practices, hashtags don’t have to be rocket science. Hashtags instantly make your posts searchable and smaller, niche tags help introduce your brand to dedicated communities of potential fans.

Awesome Dr Strange project by #Repost @billybolt ・・・ Some people asked if I was going to make the green time spell from Doctor Strange. I already made those haha . . . . . #cosplay #cosplayer #drstrange #marvel #craft #marvelcomics #drstrange #mcu #magic #comiccon #green #spell #dnd #anime #fullmetalalchemist #fma #manga #otaku #drfate #zatanna #dc #dccomics #batman #cosplayprop #lit

A post shared by SparkFun Electronics (@sparkfun) on Jun 16, 2018 at 5:25pm PDT

Also, consider how creating your own hashtag is a smart move from a brand awareness perspective. Smaller, local brands can use their own branded hashtag like bigger brands: it’s all about reinforcing your identity and encouraging others to engage with you.

This is our Elvis doughnut but a filled version. Chocolate Bavarian Cream filling, with banana icing, chopped peanuts and banana chips 🙂 We also have: Fruity Pebz Cotton Candy Caramel choc chip Strawberry Lemonade Passion Fruit Strawberry Blueberry Sprankle Glazed Churro UFO Apple Fritter Don't forget to tag us in your photos! #valkyriedoughnuts #dairyfree #eggfree #notglutenfree #tonsofgluten #orlandogoods

A post shared by ValkyrieDoughnuts (@valkyriedoughnuts) on Jul 5, 2018 at 4:07am PDT

6. Creative Commenting

Not unlike tagging, people receive notifications in real-time for social comments.

Let’s be honest: most social comments aren’t exactly compelling. This spells good news for brands who are willing to put a bit more thought into comments beyond “Nice! or “Cool!”

Posting creative or thoughtful comments is a great way to break through such noise. It’s also another opportunity to show off your brand’s personality to potential followers.

7. Repurpose Your Content

If you’re like most marketers, you’re probably trying to boost brand awareness across multiple networks, right?

In that case, it’s important to repurpose your content to fit in with the best practices of each platform. After all, what works best on Instagram might not be prime for Facebook or Twitter.

For example, let’s say you publish a killer case study. Rather than post a mere link, taking the time to package it into an infographic is a surefire way to score shares and links alike.

Where are the world's self-employed based? https://t.co/tuJN9xzLUt pic.twitter.com/tPmwOGA3LR

— Forbes Asia (@ForbesAsia) July 10, 2018

As such, one-size-fits-all content and captions aren’t going to win your brand much attention.

Photos. Videos. Blogs. Your stuff. Other people’s stuff.

To keep your feed from growing stale, you should always have new social media ideas on the backburner to keep your feed fresh.

8. Break Your Own News

According to Buzzsumo’s current state of content, the best performing pieces on social media are those that people can reference.

Stats. Case studies. Surveys.

If your brand is conducting any sort of original research, it can be a huge authority booster that does wonders for brand awareness, too.

THE 2018 SPROUT SOCIAL INDEX IS HERE! See it for yourself and find out why @SproutDarryl is doing the data dance. https://t.co/qW8ODNDAPc

P.S. If you're as excited as we are, send us a video of your own data dance! #SproutData pic.twitter.com/GrvkHMCeRD

— Sprout Social (@SproutSocial) June 5, 2018

And if you’re not in a position where such research is possible, don’t panic.

Consider how you can comment on industry trends and happenings from your point-of-view. The takeaway here is that you should be contributing to the ongoing conversation of your industry at large versus just sitting on the sidelines.

9. Experiment with Your Captions

Social captions are yet another opportunity to let your brand’s voice be heard.

Again, no big brand or influencer simply drops a link without some sort of commentary. Captions can pique people’s interest and encourage engagement, giving a sort of taste to readers before they click through.

Seattle, we have a serious, insidious problem. https://t.co/oAmOJJGOxN

— Rand Fishkin (@randfish) July 4, 2018

As evidenced by the wealth of creative Instagram hashtags and captions out there, creativity counts. Whether through emojis or cracking jokes, captions are prime real estate for connecting with followers and letting them know exactly who you are.

Waffle cones are scientifically proven to taste better when eaten with friends.* 👯‍♀️🍦 *we don’t actually have any data to support this claim but trust us.

A post shared by Ben & Jerry's (@benandjerrys) on Jun 29, 2018 at 12:20pm PDT

10. Use Social as a Tool for Teaching

In the marketing world, the brands that tend to stand out are the ones that strive to teach their audiences.

Educational and “how-to” content is widely sought after on just about every social network. Posting such content regularly positions you both as a positive resource and a thought leader.

I've always been a side projects person because it helps me avoid burnout. Do you have a side gig that helps keep you creative? https://t.co/X1nG9RHe96

— Kaleigh Moore (@kaleighf) May 30, 2018

This principle applies to non-marketers, too. The more opportunities to show off your brand’s product or know-how, the better. Just think about how popular tutorials are on Pinterest to see the power of educational content in action.

11. Don’t Be Afraid of Being Opinionated

According to our own data, people want brands to take a stand.

Parroting what everyone is saying might be “safe,” but doesn’t do much in terms of brand awareness. The previously noted Buzzsumo study also highlights that “political and tribal” content performs particularly well these days.

That’s not to say you should go out and alienate your audience, but you should stand by your brands’ principles and beliefs. Wearing them on your sleeve can get people talking and serve as a way to stand out against your competitors.

You almost surely haven’t budgeted time, energy, or dollars for “whatever it takes”. That’s also code for “at all costs,” and when you stop discussing costs, you know they’re going to spiral. #ItDoesntHaveToBeCrazyAtWork

— Jason Fried (@jasonfried) June 25, 2018

Of course, the key here is to tread lightly. The name of the game is being bold for the sake of your brand, not stirring the pot just because you can.

12. Show Up Consistently

Finally, consider that nobody can truly be aware of your brand if you don’t post consistently.

Based on Sprout’s own data on the best times to post on social media, brands are expected to push content out multiple times per day across multiple networks.

And if your brand isn’t, there’s a non-zero chance that someone else in your space is.

To help you save time and to make the process of showing up easier, having a scheduling tool such as a Sprout on deck can be game-changer.

The more ground you and your brand can cover, the better. It all comes down to having a specific strategy which makes the most out of the time you spend on social media.

And with that, we conclude our list!

What Does Your Brand Awareness Strategy Look Like?

Building buzz around your brand might take a bit of experimenting, but having a dedicated awareness strategy remains the number one concern of businesses today.

And by following the principles outlined above, you poise yourself toward becoming a brand that sticks out in the minds of your audience.

We want to hear from you, though. What makes a brand stand out to you on social media? If you’ve been struggling to figure out how to increase brand awareness, what’s been tripping you up? Let us know in the comments below!

This post 12 Ways to Boost Brand Awareness on Social Media originally appeared on Sprout Social.

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