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cheri-translates · 4 years ago

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[CN] Victor’s Return Home Date (Eng Translation)

🍒 Warning: This post contains detailed spoilers for a date which has not been released in English servers! 🍒

The date begins in a conference room, where a meeting has been going on for almost three hours

When LFG invested in an online video platform called SE, LFG held a press release stating that it was a strategic move for the international film and TV market

However, just within two years, SE found itself racking up billions of dollars in debt due to its poor project management

As such, people in the know have been secretly ridiculing Victor for making an error of judgement

Fortunately, LFG’s connections with the media prevented this information from leaking out

But it doesn’t change the fact that LFG messed up this time

Victor hasn’t slept in two days - he’s been poring through documents, project materials, and would sometimes sit in the conference room alone for several hours, forgetting to eat :

When Victor returns to the hotel, there are over a hundred unread notifications on his phone.

He doesn’t pay attention to such information, but taps on the only pinned message amid the countless lists of prompts.

Unsurprisingly, it’s filled with insignificant idle talk, coupled with several different emoticons.

Victor loosens his tie slightly, reading through the messages from top to bottom.

“I made an improved version of omurice. Want to try it?”

“What is Goldman talking about in his Moments - something about being angry and tired. Is the meeting not going smoothly?”

“Remember to eat...”

“And remember to sleep!”

Victor’s finger pauses at this line, and there’s a gentle emotion flowing in his eyes.

“The internet celebrity lawyer you mentioned the other time agreed to my invitation for an interview, so I’ll be rushing out the proposal this Saturday. Want to be a supervisor?”

Victor opens the dialog box. Once he sends an “ok”, the other party immediately responds with an emoticon of a winking cat.

Thinking of the time right now, he arches his brows slightly.

Nestled in my quilt, I’m just about to embark on a long speech regarding the weekend’s schedule, but the phone in my hand suddenly vibrates, surprising me.

Victor: Did you not sleep, or did you wake up?

MC: Haha...

Victor: What are you laughing at?

MC: It feels like that is something I often ask you. Why is it now your turn to ask me?

Victor: It’s only 5am now.

MC: I didn’t get a reply from you, so I couldn’t sleep...

I turn over, changing to a more comfortable position against the corner of the quilt. I press the phone tightly to my ear.

MC: What project are you busy with this time? Is it going smoothly?

Victor: Smoothly. It’s still early, you can sleep for a while longer.

MC: ...I can’t really sleep now. Are you still coming back on Thursday as you said last time?

Victor: Before Saturday.

MC: It’s only Tuesday today... and the sun hasn’t come out yet.

I hear Victor laugh, his low tone mixed with some tiredness.

Victor: You find it too late?

MC: I wouldn’t dare to. If it weren’t something important, you wouldn’t delay returning. However... even if it’s because of work, you did go back on your word, so you have to promise me one thing.

A deep and slow sigh enters my ear, revealing a faint sense of fatigue.

Victor: You can say it.

MC: You have to eat, and you have to sleep.

The other end of the phone call grows silent for a few seconds.

Victor: Mm, I promise you.

The misty morning light is on the curtains. In the midst of my quiet grogginess, I close my eyes, wanting to feel the frequency of his breaths.

MC: ...it has been raining continuously in Paris these two days.

Victor: It’s like that during this season.

MC: Is... is it very cold...

Victor: No, it isn’t.

My consciousness grows increasingly darker, but I can still clearly capture his voice in my bizarre dream world.

Victor: [in the gentlest of gentle voices] Sleep if you’re tired. I’m hanging up.

MC: N-not tired... don’t hang up...

Victor: You can’t even speak clearly, and you’re still unwilling to sleep?

MC: ...

I just need five more seconds to be clear-headed--

I let out a sound of agreement, unsure if I managed to say this aloud.

Very soon, only Victor’s long and steady breaths at my ear remain in my world. It’s very, very close. It’s a closeness that gives one a peace of mind.

Victor: Are you asleep?

MC: ...

Victor: Sleep then.

Victor: ...

Victor: Sleep peacefully.

On Saturday afternoon, I lift my head towards the wall clock for the nth time. When the needle points to the number ‘3′, I can no longer help myself, and give Victor a call.

After the dial tone, the notification that the other party is unable to answer the call sounds. Before I can react, the doorbell rings.

Victor is standing at the door and just about to put his phone back into his pocket. In a daze, I look towards at his empty hands.

MC: Your luggage...

Victor: Goldman took them back. I still have to return to LFG tonight.

As he speaks, he enters and changes his shoes in the hallway. After that, he walks straight into my bedroom.

Victor: What have you been doing these two days?

He walks to the coffee table, picking up the messy outline I was working on for an interview. He takes a glance and then lifts the corners of his lips.

Victor: You said you were working seriously for several days, but you just did a few outlines?

MC: Don’t underestimate me! I’ve looked through quite a number of materials. Look!

I point at the stack of trending societal topics and legal-related books on the floor.

MC: Preparatory work speeds up the actual process. Also, didn’t I recognise my inadequacies and ask you to be a supervisor?

I hurriedly drag a chair to the coffee table and place a headrest on the back of it.

MC: Please sit. I guarantee that from this second onwards, I’ll concentrate on the proposal. Before the sun sets, I’ll definitely have the first edition out.

Victor can’t help but laugh. He hangs his coat on the clothes rack in the corner, then pulls the chair over to himself. After sitting down, he seems to recall something and lets out a faint sigh.

Victor: Lend me your laptop for a while.

I hand him my notebook computer, and a thought flashes across my mind -- how could he not have brought a laptop out?

MC: Victor, when did you get infected by my scatterbrained habits?

Victor: Only this time. I forgot to take it with me after leaving it in the backseat.

Victor avoids my teasing gaze. With his expression unchanged, he starts approving documents on the LFG intranet.

Victor: The sun is setting in two hours.

MC: Who knows - maybe the sun wouldn’t feel like going home today.

I return to my seat, resting my chin on my palm while looking towards Victor.

The light golden sunlight streams in from the window, slowly enveloping Victor. The quiet, warm rays of light are coupled with a calming woody scent, and are very pleasant.

Victor doesn’t speak. His fingers tap against the desk from time to time. In this quiet room, the sound of our breathing is amplified.

After an inordinate amount of time, he finally lifts his eyes and meets mine.

Victor: Staring at me can help you finish your proposal?

MC: I’m not staring at you. I’m silently conceptualising ideas.

After my words are out, a short “ding” sounds.

MC: Wait for a moment~

In a flash, I rush to the kitchen and retrieve the aromatic cookies from the oven. After carefully placing them on a cooling rack, I bring it back to the room along with two cups of warm drinks.

MC: Afternoon tea time!

Victor casts a glance at the cups and arches his brows slightly. Steam floats from the hot cup of milk, and strands of warmth merge with the sweetness in the house.

MC: Your dark circles are so deep, so don’t drink coffee, all right?

Victor: I’m fine.

I thought Victor meant that he wouldn’t drink this, but he holds up the cup after speaking.

Once I sit down, I push the plate filled with cookies towards him.

MC: Look at my new mold - isn’t it cute?

I point at the cookies, which are shaped like cats with different expressions on them.

MC: This one is yawning, this one is full of grievances, this one has already fallen asleep, but I like this one the most. It keeps having an angry face. I called it “Qi Gu Gu”.

[Note: Names don’t translate well into English, so I left it as it is. The original name is 气鼓鼓, which means “seething”]

Victor’s eyes sweep towards my fingers.

Victor: Looks like you.

MC: Is that so?

I puff my cheeks, mimicking the cat on the cookie and squinting my eyes to look at Victor.

As predicted, Victor ignores me. There is a measure of speechlessness in his eyes.

I laugh and bring “Qi Gu Gu” to his lips.

MC: Give it a try?

Victor takes a bite straight from my hand, then returns his gaze to the laptop.

MC: Aren’t you going to evaluate it?

He purses his lips slightly, and I can’t tell if he’s smiling or not. He leans forward a little, then finishes the remaining half of “Qi Gu Gu” in my hand.

His warm lips brush against my fingertips, leaving behind a soft, lingering warmth. A fluffy, light, and sweet sense of happiness stirs up slowly in my heart.

Contented, I sweep the crumbs off my hands and take up my pen again.

Soon after, MC’s mind starts wandering to how fine the weather is

And how fine her man is 👀

He doesn’t show much emotion while working, and his expression looks as calm as always. But the deep look of concentration between his eyebrows is a little different from usual.

As for what exactly is different...

It’s probably how one just can’t look away.

Victor: It’s only been a few minutes. How many times have you lost focus?

I hurriedly retract my gaze, pretending to be scribbling on the paper like an “obedient” student who got caught doing something improper by a teacher.

But my ideas have not been completely formulated, and I can’t think of anything to write. The only thing I can do is draw a small heart at the top right-hand corner of the paper.

Sensing Victor’s lingering gaze on me, I continue scribbling until it becomes a solid heart, then attach a tilde at the end.

After pausing for a moment, I let out a soft sigh and lift my head slightly.

Victor: Why are you sighing.

MC: ...I can’t help it.

Victor: Can’t help what?

MC: Can’t help looking at you.

I cross my arms together, changing to a more comfortable position and plopping onto the table. I tilt my head towards Victor.

He lets out a barely audible laugh. Just as he’s about to speak, a familiar ringtone sounds from his pocket.

Watching Victor pick up the call, my messy thoughts instantly vanish, and I feel slightly downcast.

Victor: The time now is...

While speaking, Victor looks at the bottom right corner of the laptop. After a slight pause, he looks at the phone.

Victor: 4.30pm. Have them give me a reply by 8pm.

His words are concise. After he hangs up, I ask him a little hesitantly.

MC: Do you... have to go back to LFG now?

Victor: I'm not leaving.

While saying this, he sets his phone on silent mode and places it at the corner of the table. Meeting my hesitant gaze, there’s a sense of resignation in his calm eyes.

Victor: Your laptop is set to Paris’ timezone.

I fail to understand the implication behind his words, so I just nod subconsciously.

MC: Mm, it’s easier to tell the time like that.

Victor doesn’t speak. He sweeps another glance at the laptop. At this moment, the system sends a report of the weather forecast in Paris over the next five days - there will be continuous rain every day.

He smiles faintly, then closes the laptop slowly.

Victor: ...you’re really becoming more and more dumb.

MC: ...yes yes yes, taking care of a dummy like me is really a bother for Mr CEO.

I deliberately pout, but can’t help but smile along with Victor. I stand up and retrieve our two empty cups.

MC: I'll go wash the cups. Is there anything you want to eat?

Victor: No need. Are you treating me as you?

I let out an indignant “hmph”, then turn around and head to the kitchen.

I originally thought it would only take a few minutes to wash the two cups. But by the time I cleaned and tidied up the tools I used for baking earlier, half an hour has passed.

When I return to the room, Victor is lying on the bed, my incomplete outline in his hand.

I soften my footsteps and walk over, leaning close to his ear and whispering:

MC: Victor, are you asleep?

Victor doesn’t respond, but has a shallow intake of breath, his eyelashes quivering gently under the twilight.

MC: Are you really sleeping or just pretending to sleep?

Very lightly, I climb onto the bed, inching towards him.

MC: Victor?

I call his name again softly, but he still does not respond. But the corners of his lips curl up slowly, revealing a smile.

MC: You aren’t asleep, are you.

I lean one hand on the bed, and use my other hand to lift up a few strands of his hair.

Looking at his smooth and sharp jawline, my fingertips unconsciously rub the tips of his hair.

MC: ...have you been very tired recently?

Victor: No.

His words carry with them a certain sleepiness - perhaps he hasn’t had rest in a few days, so he gets drowsy once he relaxes just a little.

MC: Didn’t you already look at my interview outline? Why are you looking at it again?

Victor: To see what exactly you were scribbling.

I think about that heart with its little tail, and am left speechless, as though I got caught having a bad idea.

Victor: You specially got me here to supervise you, but you only wrote these few sentences the whole afternoon?

MC: Yeah. Next time, I won’t ask you to be a supervisor! When you’re in front of me, my work efficiency takes a nose-dive.

I reach out to take my notebook from his hand, then cover him with a blanket. Victor turns his head, his half-closed eyes meeting mine.

It’s very rare for me to see such a burnt-out look in his eyes. Right now, I can only feel the emotions in my heart towards this person becoming a hundred times more tender.

MC: Sleep for a while before going to LFG? I’ll wake you up at 7.30pm.

With the rigour of Victor’s schedule, several important meetings were cancelled at short notice so he could fly to Paris. After that, his return was delayed twice.

We already agreed that he’d return before Saturday, but it suddenly changed to Saturday itself...

This wouldn’t have happened if it wasn’t an extremely troublesome matter.

...and he still stubbornly said that he wasn’t tired.

I place my forefingers on his temples, making slow circles. After a while, a soft laugh drifts from his lips.

Victor: [releases a sigh which sounds like a moan lol]...

Victor takes my right hand and encloses it in his palm, wordlessly pulling me closer to him.

With this distance, every one of his breaths mingle with mine. I can’t help but bend down, pressing the corner of my lips to his fringe.

In the quiet darkness, I hear the frequency of our heartbeats and breathing mingling and becoming more and more synchronised.

Victor: ...there’s no need to worry about me. I haven’t reached the point where a dummy has to worry about me.

MC: Mm, I got it.

I respond softly, but can’t hide the touch of peace in my smile.

MC: ...I just can’t help it.

Can’t help but worry if you’re hungry or not, whether you're cold or not, whether you’re tired or not.

Can’t help but want to see you, whether you’re in front of me or not.

Can’t help but reveal the smile in my brows and lips just because you surface in my mind.

I look out the window - the clouds spread across the dim twilight and the stars are looming. The golden sunset and the quietness of the night meet at the end of the sky.

The sun is about to set.

MC: Victor, I didn’t finish the interview outline before the sun set. Are you going to punish me?

Victor: ...

The only response I get is the sound of his steady and peaceful breathing.

I lower my head and look at his sleeping face. This familiar side profile has gotten slightly thinner over the span of just a few days. I reach out, stroking his cheek in mid-air.

Afraid to disturb him, I silently watch him.

MC: Sleep then.

MC: ...

MC: Sleep peacefully.

#mlqc #mlqc cn #mlqc spoilers #mlqc victor #Victor's dates are always so comforting T^T

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lakelandseo · 4 years ago

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SEO Competitive Analysis for B2B — Whiteboard Friday

Posted by Joyce.Obility

In the B2B space, it's important to be realistic about who your competitors are.

Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hi, Moz fans. Thank you for joining me today as we talk about SEO competitive analysis for B2B businesses. My name is Joyce Collardé. I am the SEO Supervisor at Obility. Obility is a digital marketing agency based out of Portland, Oregon, with offices in Austin and Boston and that specializes in B2B businesses.

So I wanted to talk about SEO competitive analysis because it is a really crucial part of your SEO strategy and of your SEO success. As you know, SEO doesn't work in a vacuum. So if you want to be able to improve your SEO traffic, your click-through rate, your keyword position, and eventually your conversions, you have to be able to take the space of some existing competitors.

Today I'm going to walk you through the five phases of the competitive analysis. We'll start with how to select your competitors. Then we'll discuss the keyword distribution and what is important to understand the keyword distribution. Then we'll discuss keywords and content gaps and opportunities. Then we'll move on to technical health of your website and your competitors' websites. And we'll finish with backlink analysis.

Selecting competitors

So selecting competitors is the step that is really important, especially in the B2B space, because the B2B space is very competitive, and in this space we have a few marketing giants like Oracle, AWS, Marketo, Google, that can be considered the de facto competitors for everyone.

Unfortunately, with that line of thinking, you are really missing out on a lot of interesting insights because those websites are so huge that they might rank for hundreds of thousands of keywords. Sometimes we see millions of links and have a Domain Authority of 98. So when you compare yourself to them, then it will be really difficult to actually find good nuggets of information about your website. You will always be at the bottom, and it's also really discouraging.

So I really would recommend that you are realistic about who your real competitors are. And nothing prevents you from refreshing your competitors in six months or a year from now if you feel like you've outgrown the competitors you selected in the first place.

One thing I want to highlight as well is that you should have different sets of competitors for each funnel stage. For example, let's say your target keyword list includes definitional keywords like "what is cloud computing." So your competitors for "what is cloud computing" might be ZDNet or TechTarget, for example. But let's say you want to target "cloud computing solution," then your competitors could be IBM. But the intent of the user who is looking for "what is cloud computing" versus "cloud computing solution" or "cloud computing software" is very different, so you cannot target the same competitors for each level of the stage funnel. You will miss out on a lot of good insights, too.

I also do want to point out that your competitors will be very different in different areas of digital marketing or even offline marketing. Your PPC, your paid search keywords, or your paid social keywords will not be the same as your SEO keywords. Really the best way for you to identify good competitors is just to Google your target keywords. It's really as simple as that. And then see who comes up and see what their strategies are.

Keyword distribution

So let's take a look now at keyword distribution. One thing that I want to point out is that sometimes we audit competitors that seem like they're ranking for thousands of keywords, and it's a little intimidating. But really ranking for thousands of keywords isn't the end-all be-all. You should really pay attention to their keyword distribution. Out of those thousands of keywords, how many are branded, how many are not branded?

Of course, you won't be able to rank for your competitors' branded name. So you really have to focus on the non-branded keywords. Also, those keywords, do they have a lot of volume? Are they really difficult to rank for? Are they ranking for hundreds of keywords with zero searches or 10 searches per month, for example? Are those the keywords that you really want to target? And if you do manage to take their place on the first page, is it really going to help your overall SEO strategy?

Another good thing to look at is diversification. Are your competitors only ranking for one keyword category, or are they targeting different categories? A competitor that, let's say, ranks for only branded keywords or keywords that have very little search volume or that is targeting only one specific category wouldn't be very dangerous keywords. And as we talked about earlier, you should not have the same competitors for every set of target keywords that you are working with. So make sure that you repeat this step for each set of competitors.

Keyword gaps and opportunities

Next comes the content and keyword gaps and opportunities. So in this stage, you should really think about the keyword gaps — the content gaps between you and your competitors. It's not just how often do they post or what do they target. It's also which topics do they publish on the most, or which topics do they focus on the most on their product or their solution pages. What kind of content type do they prefer? Are they publishing only blog posts? Are they publishing mostly videos, glossary pages, e-books, white papers, webinars? You really have to pay attention to that, because if all of your competitors are using blog posts and then you come in with your webinar that people need to sign up for and give you their information, then you are not going to be able to beat them at their own game. You have to kind of align to what is available in the competitive space.

Frequency is important, too. If your competitors publish twice a week on their blog or have a live demo every week, or release a new e-book every month that they will email to their customer base, you also have to align on that frequency. I would say out of the competitive analysis, this is one of the most important stages because you really have to be aware of the type of opportunities that you are going for.

And it really comes back to what we were talking about earlier with the competitor selection. You have to be realistic. It is very important to know what you're going against. Otherwise, you can keep publishing blog post after blog post after blog post, but if you have not identified the proper competitors or have not identified the proper type of content that you need to create, all of those blog posts will not amount to improved performance on your site.

Technical health

The fourth stage of the competitive analysis is technical health. So I think we can all relate to how annoying it is when you get to a website and it's full of 404 errors and the links are broken and it's too slow. It's just a really bad user experience. And Google is very smart, and they know that we don't like a bad user experience, and that if the user experience is bad, then they are going to put other websites above you.

So I did mention page speed, so don't be scared. I know it's always a huge ask to fix your page speed. But I would recommend that you use the Google PageSpeed Insights and take a look at those easier things to fix. One thing that comes up all the time is images being too big or too heavy, taking too long to load. So if that's the case, take a look at your main images and see if you can reduce the size of them. Usually, the images that are the heaviest are the ones that will be on your homepage slider or in the background on your product or solution pages. So just by fixing a few pages on your website, you could improve your page speed by several seconds, and we know it means a lot when you're a user. Definitely do those two steps with your competitors, too.

For example (you can do it with Moz or you can do an on-site crawl for any website), let's say that all your competitors are missing H1s or are missing meta descriptions or have a lot of 404 errors, then you know those are the top priorities that you need to fix. Again, think about your competitive advantage. If all your competitors' websites are really slow, then fix your page speed first. If it's a horrible user experience because you keep hitting 404 errors, fix your 404 errors first.

Backlink opportunities

The last part of the competitive audit should be the backlinks opportunities. So you can use the Moz link discovery tool to find out about everyone's lost and discovered new links. This makes link building a little more approachable than just saying, "Oh, I will target The New York Times," because by looking at people's competitors and lost and discovered websites, you can identify websites that probably know you, or know your competitor, or at least know your industry, and so may be more willing to link to you. Especially if they used to link to your competitor or are currently linking to your competitors.

Definitely do this for your own website as well, to identify the links that you have recently lost and that you can try to reacquire. I would recommend that you repeat this step on a monthly basis because you have better chances of reacquiring links that you recently lost rather than if you contact someone saying, "Oh, two years ago you used to link to me. Can you please link to me again?" You're out of that person's thoughts. So try to stay on top of it. And you might have a lot of links at the beginning, but if you do it regularly, then it's much more manageable.

Also, when we're talking about backlinks, I would advise you to look at your competitors' Spam Score and link diversity. For example, I did a competitive analysis recently and I saw that one of the competitor's Spam Score was 23%, which I had never seen before. It was so high. It was ridiculously high. So it made me happy in a way, because it seemed unachievable at first to get to the number of external links that they had, but then it turns out that the majority of their links were spammy. And with a Spam Score of 23%, I don't think they'll be able to carry on much longer.

Link diversity is also really important because you don't want all links coming from blog posts or all links coming from one type of publication. So when you think about new links that you can acquire, definitely make sure that you have different types of websites linking back to you, that they're using varied anchor text, that sort of thing, so that you don't look spammy and you don't end up with a Spam Score of 23%.

Time management

So I wanted to also talk a little bit about this pie chart over there. It was how much time you're supposed to spend on each of these steps. So the biggest one, as I mentioned earlier, was the gaps and opportunities audit. That is really where you should spend the majority of your time.

Something that is also really important is the competitor selection as I talked about earlier. If you don't have the proper competitors to audit, then you won't get the helpful type of insight that you are looking for. Technical health would be the third most time-consuming, important step of this competitive analysis.

As we talked about, good user experience is very important. And the last two that should take you a little less time are keyword distribution and backlinks. So if you're really, really pressed for time, you can forgo the backlinks for now and do it later and focus on that part of the on-site SEO.

Conclusion

So to recap, the five stages of the competitive analysis that you should include in your own competitive analysis are selecting the right competitors, auditing the keyword distribution, looking for content and keyword gaps and analysis, performing a technical check on your website and your competitors' websites, and auditing your backlinks and the competitors' backlinks.

If I can leave you with one more thing is really to be realistic. That goes back to the competitor selection and even when we're talking about distribution. Be realistic in your target keywords. Don't go for keywords that are extremely difficult if you are a website with a lower Domain Authority or you're just starting with SEO.

And don't go after those B2B giants if you're a mid-market B2B company. Know that you can refresh this at any time if you feel like you've outgrown your competitors. So thank you again for spending time to talk about competitive analysis with me. Now go and audit those competitors.

Video transcription by Speechpad.com

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epackingvietnam · 4 years ago

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SEO Competitive Analysis for B2B — Whiteboard Friday

Posted by Joyce.Obility

In the B2B space, it's important to be realistic about who your competitors are.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Selecting competitors

Keyword distribution

Keyword gaps and opportunities

Technical health

Backlink opportunities

Time management

Conclusion

Video transcription by Speechpad.com

#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking

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bfxenon · 4 years ago

Text

SEO Competitive Analysis for B2B — Whiteboard Friday

Posted by Joyce.Obility

In the B2B space, it's important to be realistic about who your competitors are.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Selecting competitors

Keyword distribution

Keyword gaps and opportunities

Technical health

Backlink opportunities

Time management

Conclusion

Video transcription by Speechpad.com

0 notes

nutrifami · 4 years ago

Text

SEO Competitive Analysis for B2B — Whiteboard Friday

Posted by Joyce.Obility

In the B2B space, it's important to be realistic about who your competitors are.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Selecting competitors

Keyword distribution

Keyword gaps and opportunities

Technical health

Backlink opportunities

Time management

Conclusion

Video transcription by Speechpad.com

0 notes

xaydungtruonggia · 4 years ago

Text

SEO Competitive Analysis for B2B — Whiteboard Friday

Posted by Joyce.Obility

In the B2B space, it's important to be realistic about who your competitors are.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Selecting competitors

Keyword distribution

Keyword gaps and opportunities

Technical health

Backlink opportunities

Time management

Conclusion

Video transcription by Speechpad.com

0 notes

ductrungnguyen87 · 4 years ago

Text

SEO Competitive Analysis for B2B — Whiteboard Friday

Posted by Joyce.Obility

In the B2B space, it's important to be realistic about who your competitors are.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Selecting competitors

Keyword distribution

Keyword gaps and opportunities

Technical health

Backlink opportunities

Time management

Conclusion

Video transcription by Speechpad.com

0 notes

camerasieunhovn · 4 years ago

Text

SEO Competitive Analysis for B2B — Whiteboard Friday

Posted by Joyce.Obility

In the B2B space, it's important to be realistic about who your competitors are.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Selecting competitors

Keyword distribution

Keyword gaps and opportunities

Technical health

Backlink opportunities

Time management

Conclusion

Video transcription by Speechpad.com

0 notes

gamebazu · 4 years ago

Text

SEO Competitive Analysis for B2B — Whiteboard Friday

Posted by Joyce.Obility

In the B2B space, it's important to be realistic about who your competitors are.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Selecting competitors

Keyword distribution

Keyword gaps and opportunities

Technical health

Backlink opportunities

Time management

Conclusion

Video transcription by Speechpad.com

https://ift.tt/37whaPC

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kjt-lawyers · 4 years ago

Text

SEO Competitive Analysis for B2B — Whiteboard Friday

Posted by Joyce.Obility

In the B2B space, it's important to be realistic about who your competitors are.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Selecting competitors

Keyword distribution

Keyword gaps and opportunities

Technical health

Backlink opportunities

Time management

Conclusion

Video transcription by Speechpad.com

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noithatotoaz · 4 years ago

Text

SEO Competitive Analysis for B2B — Whiteboard Friday

Posted by Joyce.Obility

In the B2B space, it's important to be realistic about who your competitors are.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Selecting competitors

Keyword distribution

Keyword gaps and opportunities

Technical health

Backlink opportunities

Time management

Conclusion

Video transcription by Speechpad.com

0 notes

thanhtuandoan89 · 4 years ago

Text

SEO Competitive Analysis for B2B — Whiteboard Friday

Posted by Joyce.Obility

In the B2B space, it's important to be realistic about who your competitors are.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Selecting competitors

Keyword distribution

Keyword gaps and opportunities

Technical health

Backlink opportunities

Time management

Conclusion

Video transcription by Speechpad.com

0 notes

drummcarpentry · 4 years ago

Text

SEO Competitive Analysis for B2B — Whiteboard Friday

Posted by Joyce.Obility

In the B2B space, it's important to be realistic about who your competitors are.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Selecting competitors

Keyword distribution

Keyword gaps and opportunities

Technical health

Backlink opportunities

Time management

Conclusion

Video transcription by Speechpad.com

0 notes

businessthreesixfive-blog · 6 years ago

Text

Startup Roles II - What even is a start-up CMO?

We continue our expeditions of roles & & responsibilities. Formerly we explored the role of CTO within young startups. Today startup CMO's entered into our figurative crosshairs.

Do you even need a marketing officer?

Well, by now you probably understand what we're going to say. That's right, it depends!

For most we advise hiring a marketing officer once the product/service is close to conclusion and offering your product starts to become an objective over the horizon. Make sure to supply them with some time to set-up the branding, relations, tech stack, strategy & & any other preparatory tasks (website, organisation cards and so on).

Nevertheless, there are particular circumstances where a marketer can be exceptionally useful, even pre-idea phase. A brand-new wave of start-ups is starting with an "audience first" approach to business. Make certain to take a look at this topic for yourself as it can be a very intriguing technique for a few, the TL: DR version of it is as follow:

1. Construct an audience through content marketing on a topic intriguing to you (a YouTube channel, blog, podcast etc.) 2. Discover out what this audience needs. You're currently talking, simply ask them. 3. Create a service or product for them particularly and grow from there.

This type of approach can yield seemingly over night success, but requires years of hard marketing & & other types of work to manage successfully.

What does a startup CMO do? Well, marketing, obviously.

Firstly a CMO is accountable either for driving sales straight or for driving qualified leads to the sales group to then transform into income. This is a hugely important role, which within the start-up industry tends to get pushed on to the CEO. This is bad, the CEO has enough to do as is. And, while giving up control of how your young start-up exists can be difficult it is necessary to turn over a professional online marketer to do the job correctly, looking after your brand name, product and revenue streams.

A start-up CMO needs to be well rounded in their marketing ability. Just like lots of start-up functions, they will initially begin up alone or as part of an extremely little team. This implies they need to be able to use their understanding & & time to lots of essential marketing areas such as SEO, Content Marketing, Social Network and more.

Which of these become more popular within the company depends on the success rate of each within the given task, the skillset & & resources of the existing group and general applicability to markets. Every CMO will bring their own "flavor" to the marketing strategy, ensure unbiased goals are developed and if it works, it works.

Industry Research

Among the first tasks a CMO will face is to specify a target market. To do so they require to be familiar with market research study procedures, web analytics & & more. Tools can help them accomplish this job a lot easier so anticipate to invest a couple of hundred dollars on those, if time is of the essence.

As soon as the audience is well defined it is time to focus internally onto the brand name itself. This is where more imaginative online marketers will grow. The objective of any branding work is to link with the target audience & & make your start-up remarkable to them.

If you're stuck on this task, try to specify who you are. Who are individuals within your start-up, what are their worths, why are you doing what you're doing? That is your brand name.

As soon as developed its time to promote your new brand name. Keep in mind, a brand is simply an empty lorry, you associate indicating to it within your audience, through constant communicational tone, values & & promo.

A clearly defined brand will also make all other marketing & & working with activities simpler to do. As your colors, communicational style, company environment and other areas end up being more defined, you will have a template to produce new materials.

Everything appears useless if you don't understand why you're doing it. An excellent startup CMO needs to establish the facilities essential to determine the success of activities, be able to read these measurements & & act based upon this information. You don't have money to waste, so make certain you're not wasting it.

Fair warning: It may be a lot simpler to consider direct ROI, however make certain you consider life-time value into your factor to consider. A piece of material for instance may at first supply 100 clicks to the site. However if it's well written it will continue to supply value over an extended period of time. This can result in squandered resources, specifically in the mid-long term, as we attempt to write new content about the exact same subjects, when updating existing material might be more advantageous.

Fair warning 2: Ensure the samples you evaluate your hypotheses on are big enough, if you sold your product to 6 28 year old college-bros it doesn't imply your entire product & & marketing efforts should be focused on college-bros (as much as we might enjoy them).

Marketing Innovation Supervisor

I'll be honest, I have yet to find a tool that informs me more about a keyword than Google itself, most companies I have actually worked with usage Google analytics, WordPress and other such tools. My point is, totally free tools exist and you should absolutely use them to your benefit. But there are specific things, where it would be costlier or nearly difficult to implement by yourself. A CMO requires to be able to browse the ever-evolving landscape of marketing innovation, keeping their group's tech stack up to date, optimized for their marketing operations & & using it to its maximum extent.

Public Relations & & Storytelling Media attention is

tough to get & some days it may seem like no one cares about your startup. A CMO can make all the difference here. Crafting a great story, that the media will desire to tell & using their contact list within & the market to get the story released can appear magical. It's not actually magic(yeah, I'm dissatisfied too), but it is effort. A CMO requires to continuously be checking what is trending in the existing landscape, how their startup fits into it & what story can be informed to drive sales or other goals. Also they require to keep their pals

within the market close, this is why a CMO tends to be a nearly 24/7 job, as after-hours numerous will be joining journalists, other online marketers, agency owners and so on for drinks or supper. Strategy, Company, Hiring, Management Eventually

resources will permit the expansion of the marketing

team. A CMO must then begin filling the role of hiring officer, planner, organizer and leader for the marketing group, slowly moving towards a totally supervisory role. This can be tough for some, as issue fixing is a muscle we like to flex. Keep in mind that you are still fixing issues, simply bigger ones, made up of dozens of smaller sized issues you've broken down & offered to your team to solve. In Conclusion Being a chief marketing officer can be an extremely rewarding task.

Make sure you supervisor

your available resources well, make use of the skillset you need to the fullest level and work with great individuals to fill the gaps within your existing abilities. Nobody can do everything, however we see you attempting & are cheering you on!

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helloworlddemo1122-yahoopar-blog · 7 years ago

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‘Atlanta’ Star Brian Tyree Henry Navigates Highs and Lows After a Breakout Year (Exclusive)

Following his breakout role as budding rapper Alfred “Paper Boi” Miles on Atlanta, Brian Tyree Henry has become ubiquitous.

In the year since its debut, Atlanta won the Golden Globe for Best Television Series -- Musical or Comedy, as well as several accolades for creator and star Donald Glover, cementing the buzzworthy status of the FX series, which recently returned with season two. Meanwhile, Henry appeared alongside Viola Davis, on How to Get Away With Murder, and his good friend Sterling K. Brown, earning an Emmy nomination for his guest appearance on This Is Us. He landed in a list of films -- no fewer than seven slated for release in 2018 -- alongside Gugu Mbatha-Raw, Kate McKinnon, Jodie Foster and Matthew McConaughey. He was directed by Oscar-nominated director Steve McQueen and Oscar-winning director Barry Jenkins in their highly anticipated forthcoming projects Windows and If Beale Street Could Talk, respectively -- and that’s just what he’s willing to share.

Henry’s highs have been incredible, but he’s doing it all in the shadow of the biggest loss one can suffer: the death of his mother. Just after the promotional photo shoot for the first season of Atlanta, which he’d excitedly told his mother about over FaceTime, she passed away in a car crash. “I’ve had people here one minute and gone the next,” he tells ET. “I’ve been through a whirlwind.”

Admitting and welcoming the unknown is empowering for Henry, because it allows him to open himself to the next lesson, the next opportunity, the next role without ego clouding his judgement. “People like to use the word naiveté as a negative, but not for me,” he says. “I don’t ever want to be become a person that can’t grow; that’s a boring-ass life. The humility keeps me going forward.”

To that end, Henry has returned to theater, where he got his start alongside Brown and Vice Principals actress Kimberly Hébert Gregory in 2009’s The Brother/Sister Plays at the Public Theatre before making his Broadway debut in 2011 as part of the original cast of The Book of Mormon. Now, he’s earning rave reviews for his return to Broadway in Kenneth Lonergan’s Lobby Hero with Chris Evans, Michael Cera and Bel Powley. As William, a hotel security supervisor, he’s dedicated to doing what’s right until he finds himself mired between protecting his family and the trappings of being black in America. And despite the dire circumstances his character faces, his portrayal of the blue-collar worker is a mixture of humor, care, nerves and dwindling patience beside Cera, who plays William’s quirky, mediocre employee.

“The topics are still relevant today and this play was written 20 years ago,” Henry says. “I related to it and I was angry that I related to it. It took me aback that we’re still talking about these topics [including systematic racism and sexism] as something people still need to understand.”

Brian Tyree Henry and Chris Evans on stage in "Lobby Hero."

Joan Marcus

Elsewhere, for Paper Boi in the second season of Atlanta aptly entitled “Robbin’ Season” (noting the time just before the holidays when people get what they need by any means necessary), the word of the day is consistently “restraint.”

“You’re going to learn a lot more about the Alfred’s journey and past,” he says. “I’ve never learned more about restraint than this season. I’m being tested at every turn, and what sucks is that no one’s using it with me!”

From a meeting at a mock-Spotify where Alfred walks out mid-performance to aggressive fans approaching and interrupting him mid-conversation, he’s indeed too hot. And as season continues, everyone’s relationships become tenuous.

“It’s a little darker, it’s the fall, whereas the first season was in the summer,” he admits. “It’s really introspective; we’re all trying to figure out who we are. You put in the work and the sweat [for your place], but now people want to draw blood, so it’s like, what does that mean?”

As Henry’s star continues to ascend, his life has begun to parallel Paper Boi’s off-screen. He’s struggling to maintain his real-life privacy, recently telling the New York Times that a neighbor in his Harlem, New York, apartment building, whom he’d never spoken to before, recognized him as Paper Boi and then shared on Facebook that they lived in the same building. And now, he’s got some lessons from life’s conundrums to share.

“You can’t share your magic with everyone,” Henry says. “Your job is to live within your magic. And if other magical people find you, then let’s go and make a brew. [My life right now] is really about me waking up every day and realizing that I have no idea what I’m about to accomplish or lose and to just move through that.”