#there may not be ethical consumption NOW but if we fight capitalism and its unethical production conditions WE CAN HAVE IT
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we shouldn't have let the internet have the phrase "there is no ethical consumption under capitalism"
#rambling#it means that an exploitative system cannot produce goods that aren't in some way funded by the exploitation of the people#and that we shouldn't let corpos and big companies wash their hands off selling ''ethically sourced'' products or green-washing their shit#and that we cannot truly have change happen unless we do something to stop capitalists and their influence#there may not be ethical consumption NOW but if we fight capitalism and its unethical production conditions WE CAN HAVE IT#but NOT by reflexively feeding the capitalist machine#IT DOESN'T MEAN you can just keep buying and supporting whatever you want regardless of its direct or indirect material damage on you#just because you now have this magical sentence to retort all criticisms with#''well there is no ethical consumption under capitalism so i will keep consuming things unethically''#why can't you instead go ''there is no ethical consumption under capitalism so i will do something about it even if small''#it's just mindless complacency with a glossy coat!! that's exactly what capitalists want!! AAAA!!!!#if i had a penny for every fucking person i've seen saying that shit about that stupid wizard game i myself would be a multimillionaire#like GROW A FUCKING SPINE#dear goddddddddddd#i'm UPSET!!!! >:c
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Consumption — ethical or not — is a one-sided category that’s mostly unfit for Marxist use because it isolates one moment in our social circuits, mystifying the connection between that moment and all the others: production, reproduction, extraction, waste. A Marxist analysis of the local Starbucks would see it first of all as a site of labor struggle between workers and owners, a view that’s more readily available now thanks to the efforts of Starbucks Workers United. We would also want to understand the chain’s position as a winner in a consolidating, globalizing market, and the particulars of how the firm has raised the level of exploitation in coffee-producing areas and its effects on migration. “Capitalism is always bad” may have been good enough to keep the fire alive, but with anti-capitalism blazing away, it’s not good enough now.
If we are engaged in a collective liberation project, then we can end the debates about the individual ethics of consumption and instead begin to develop a strategic, shared analysis of our movement’s needs. We should eschew super-exploitative gig platforms not because they’re morally dirtying but because a bunch of people who are psychically dependent on underpaid delivery workers for their basic needs are not going to overthrow capitalism. (Only a philosopher could believe the words on the package in which we’ve been sold cheap abundance are a bigger obstacle to revolutionary anti-capitalist consciousness than the cheap abundance itself!) We should avoid ultra-processed foods not because they don’t have the right certification labels — sometimes they do anyway — but because they make us sick and our health is important. If we approach our needs as a strategic, collective concern, it’s not an objection to these “shoulds” to say, for instance, “Life under capitalism is so brutal that workers depend on consumer indulgences to get through the month,” or “Disabled workers have been forced to rely on capitalist products and services to survive in a hostile society.” On the contrary, that’s simply to reiterate the immediate need for different ways to live.
We shouldn’t take that Hawaiian vacation, not because it’s unethical by whatever philosophical standard, but because it undermines the struggle of Kānaka Maoli organizers who are in a specific and urgent fight for the future of their nation, which is part of the world struggle in which the “we” to whom this essay is addressed consider ourselves participants. We need to go see left-wing music and movies (and subscribe to small magazines, of course) not because otherwise we’re lamestream sellouts but because cultural products can ennoble or stultify and the ruling class would rather have us stultified. And we need left-wing cafes not so we can show off our unnecessarily expensive Veblen goods but because we need places where workers can read behind the counter and sneak free stuff to their comrades, where we can meet on purpose or by accident, where we can find help in an emergency.
#reading#it’s unfortunate I’m cutting right to the conclusion when this has a whole big preamble about coffee and the emergence of ‘fair trade’ and#zizek but therm’s the brakes you can read the rest
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Dark Cybertron Chapter 1: Welcome to Comic Event Hell
You know what readers love? When the stories they’ve gotten invested in over the course of a couple years get interrupted for some pseudo-crossover bullshit.
And you know what writers love? When the story they’ve been crafting over the course of a couple years get interrupted for some pseudo-crossover bullshit.
Did I say love?
Because I didn’t mean it.
“Dark Cybertron” was penned by John Barber and James Roberts, with collaboration with comic writer and artist Phil Jimenez, and was published from early November, 2013 to late March, 2014. Atilio Rojo, James Raiz, and Livio Ramondelli did the art, each responsible for scenes in specific locations, with Robert Gill filling in as needed. Alex Milne, Andrew Griffith, and Brendan Cahill would also contribute pencils to the first issue and the back half of the series. It was a celebration of the 30th anniversary of the franchise, and the second birthday of Phase Two... which went on for over four months, but never mind that!
Both "Dark Cybertron” and its preliminary materials were made to go alongside the Transformers: Generations toy-line, each issue being included as a toy pack-in with whatever character was being featured… or, at least, that was the plan. Sometimes it didn’t work out. Regardless, this storyline was created to sell toys directly, as opposed to the MTMTE/RID series being made to sell toys more through the power of suggestion. It’s a small distinction, but important, because it will help explain any lack of soul one may perceive while they read “Dark Cybertron”.
“But Hannz!” you cry out, reaching to grab me by the throat and shake me like a rag doll, because to you I’m merely a faceless voice on the internet. “Surely by calling this specific storyline soulless, you’re completely ignoring the very nature of this franchise that you’re almost uncomfortably invested in!”
To which I’ll say this: look, I’m pretty realistic about where my giant space robots came from; Transformers as a franchise would not exist the way it does without Ronald Reagan introducing the Free Market to literal children and fucking up how we interact with media for the rest of time. There is no ethical consumption under capitalism, and that rings especially true when I’ve got a Spinister on my bookshelf staring me down as I write this, that was likely made out of plastics which either involved blood oil or unethical labor practices, if not both.
However!
The choices of a company to have their comic license holders to cook up an entire plot that derails what they’ve already got planned out for toy tie-in comics is a completely different animal than what IDW had had going on up to this point. Phase Two had been about exploring different ideas that hadn’t been able to be explored during the war, and seeing what happens when you take away a third of the logline for Transformers G1 as a whole. Being a part of a brand of toys was almost inconsequential to how the stories were being told; even the Spotlights, which were also toy tie-in comics, had plenty of charm to them, if only because there weren’t quite as many constraints placed on the writers, and they were stand-alone issues.
Of course, being tie-in comics isn’t the only reason that “Dark Cybertron” is a bit of a slog, considering everything IDW itself was trying to get done within this storyline, but we’ll cover the publishing company’s/Simon Furman’s/Transformers’ tumultuous relationship with the concept of gender identity and expression later on, when it becomes relevant to the story proper. This point also ties into the interesting origin of Windblade, who we’ll meet in a few issues, and what happens when you let your fanbase have a taste of power and forget that people might like to see themselves represented in the media they consume.
“Dark Cybertron” is what ended up making me stop reading MTMTE the first time I tried it in 2015. A big part of it was because it forced the reader to need so much information from RID and even events prior to Phase Two, it wasn’t very fun to try to parse what was going on, on top of the writing beginning to flag because of obvious constraints to what Barber and Roberts could actually do, both within their deadlines and the rules put in place by their higher ups for the event.
“Dark Cybertron” is the result of the sort of executive meddling that kills reader enjoyment by requiring writers to cram their two worlds together as quickly as possible, without the option to go for nuance because there simply isn’t time. The reason we have four separate artists for the front half of this story is because Milne and Griffith didn’t have time to draw both their current workload and “Dark Cybertron” at the same time... but sales probably went up due to the nature of how the story was published, so I’m sure they didn’t really see a problem with it.
That’s a general “they”, not a Milne and Griffith “they”.
In short, we’ve got license contract obligations, fan-poll obligations, and gender stuff fighting for space within the next 12 issues, which will be published in the span of roughly four months. Things are probably going to be a little bloated and sloppy.
Regardless of any of these points, this is what we’ve got. It’s not like it’s all bad- “Dark Cybertron” has the benefit of being written by two people who had been working closely before it had even been conceptualized. Barber was the senior editor for MTMTE, and IDW as a whole until he left in 2016. It also isn’t a proper crossover- y’know, where two completely separate titles get mashed together for a bit. MTMTE and RID exist in the same universe, just have their own things going on, so a decent amount of things still carry over without you needing to have read every single thing in both. The writing, while not quite up to par with pieces that had more creative freedom and breathing room between scenes, is still recognizable as being Barber and Roberts’. Their voices are still here, they’re just strained under the weight of everything that has to be said inside of 12 issues.
With all THAT out of the way, let’s dive in to Dark Dawn: Dark Cybertron Chapter 1.
We get a quick rundown of the most basic information you’ll need for this entire story to make sense, as we reintroduce the fact that Shockwave is an ecoterrorist with more agendas than a daily planner factory on meth, and also that he grows magic crystals. I don’t care what he says, the Ores are fucking space-magic. If you don’t want to read through all of RID for everything else, please see Robots in Disguise (2012), #1-22- A Recap, For Reference Purposes. We also get a quick rundown of the Lost Lighters’ deal, as Swerve potentially has a meta-episode.
Be careful what you fucking wish for, bucko.
Our story proper starts with a flashback to the shittiest road trip Cyclonus ever went on, as the Ark 1 finds itself at the edge of a mysterious portal. This is likely why he wasn’t super thrilled when the portal to Luna 1 showed up- portals are probably a touchy subject for him.
Jhiaxus doesn’t know what this portal is- surely this means that science has failed us, and it’s time to call in the religious crowd to try and suss out what’s going on here.
It’s moments like this that make me wonder what exactly happened in the Dead Universe that made Cyclonus’ cheek meat just pack up and leave.
Now, we know that Cyclonus is correct here, because we as readers have more knowledge than the characters at this point, but Jhiaxus tries to write off this theory as hogwash, because he is a man of rationality and science. This is a slight removal from his character in the present, whose most notable traits seem to be a lack of ethics and screaming.
Everyone here seems to be slightly different from their current iterations, actually; Galvatron doesn’t say a word as he steps between Jhiaxus and Cyclonus, only using his body to communicate that the scientist might want to back off. Cyclonus himself is certainly the wordiest we’ve ever seen him to be, droning on through his actual thought process before he comes to a conclusion on what exactly they’ve found. Compare this to the Cyclonus of today, who only deigns to grace everyone with his voice if they outright threaten him, have something he wants, or are Tailgate. If he were to ever pull this verbal meandering on board the Lost Light, people would probably assume he’s having a stroke.
Nova Prime- you remember him, don’t you?- gives not a fuck about the Dead Universe, only what it means for him personally. And what it means for him is more locations to subjugate, because he is cartoonishly evil. His character is the least removed from his present-day iteration out of everyone. He tells the crew they’ll be getting a little closer, only for the portal to do the work for them, by way of dark energy tentacles.
Wow, the pilot for the Ark 1 really is just straight-up named Butt, isn’t he? And what the fuck is that face you’re making, Cyclonus? Are you- oh my god, are you emoting? Oh my god, he’s emoting.
As the Ark 1 is pulled to its doom, Jhiaxus makes a quick phone call to Shockwave to tell him he’s his favorite, and to keep up the good work.
In the present, Shockwave reflects on just how friggin’ long this whole ordeal has taken. Fortunately, Waspinator and the Titan are almost here, and he can hardly wait.
Not, uh, that he’s got emotions or anything. It’s been established that he doesn’t have those anymore. Is impatience an emotion? Does that count?
Shockwave seems like he’d be really frustrating to write for.
Anyway, the Titan shows up, the Ore inside him and the Ore in the underground Crystal City combine, and the Titan starts screaming because everything hurts. Shockwave’s about as thrilled as he can be about the situation, given his lack of emotions.
Above Crystal City, we finally get back to that nonsense about the early sunrise, as someone- maybe Starscream, given the color of the narration box- waxes poetic on the planet of Cybertron, wartorn and wild in its rebirth, ruled by paranoia that has nothing to bounce off of, and so creates its own walls.
Then we get a detailed shot of Rattrap’s mug, and the moment is broken.
Rattrap’s character is a lot of fun in everything he gets tossed into, but you’re a goddamn liar if you think he’s pretty to look at. You are lying to yourself, and I won’t apologize for saying it.
Starscream walks out of his room in his hot new body, feeling fine and ready to take on the world. We’ll check in on him later in the day to see how that positive mentality is working out for him.
So, the sun hasn’t moved, and it’s way too early for the sun to even be up right now. That’s weird. Because I guess he didn’t know how the sun works, Starscream’s only just realized that this is perhaps a problem. He does some computer work and realizes that this is indeed a very bad thing, and asks that Rattrap call the Autobots. Not the ones who fucked off into the wilderness, the other ones. The gay, space ones.
Up in space, Orion Pax and his pals have found themselves in dire straits, the collapsing Gorlam Prime sucking their ship back down as the Death Ore consumes everything.
That’s not how engines work! And I think it really says something about the “Prelude” issues that I completely forgot why Wheelie was down an arm for a solid five seconds.
It turns out that Orion was the narrator the entire time, which I should have known- since when is the once and future Optimus Prime not the primary voice in any media he appears in?
It’s looking rough for the fellas, but luckily we’ve got to get the plot rolling, so the Lost Light VZZZZTs into existence and picks up the Skyroller to place it gently into its belly.
Orion isn’t exactly jazzed about the fact that Rodimus didn’t listen to what he told him, not even bothering to thank the guy for saving his life. I say y’all keep going on your Thunderclash Quest and leave this ungrateful loser behind. No space yachting for you, Orion.
The rest of the Pax Posse enter the Lost Light proper, and Hardhead reveals that he nearly joined the Quest, before he saw who all would be coming with, while Garnak has a tearful reunion with Rodimus. The fact that he’s calling him Sir- which I don’t recall him doing in Transformers (2009), at least not in a way that seems reminiscent of an unfortunate Antebellum Period Romance- feels rather weird, but I’m glad someone’s fucking happy to see Rodimus at least. Ultra Magnus asks Orion if he’ll be assuming command of the vessel, as Rodimus tries not to look horrified by the thought alone, but fortunately Orion’s not going to pull his “I’m Optimus Prime and I Can Do What I Want” Card just yet.
Smash cut to the bridge, as Rodimus tries to make himself sound competent, when Starscream calls. Orion doesn’t like that Starscream has their number, Perceptor almost reveals the fact that this ship technically doesn’t belong to a faction, likely due to being purchased after the war, and Cyclonus gets brought in for his professional opinion.
As it turns out, that early sunrise isn’t a sunrise at all, but a portal to the Dead Universe. This is a problem, because the Dead Universe really sucks, and you don’t want to go there, especially if you enjoy being alive. Orion seems more concerned about the fact that Starscream is ruling the planet, and Bumblebee is nowhere to be found.
Speaking of Bumblebee, he and all his camp buddies are psyching themselves up for a confrontation.
Swoop, please, this is hardly the time for crudeness.
The Dinobots, sick of Bumblebee’s dithering about, decide they’re going to fight the fucking sun and gear up. Prowl, though generally disliking their brand of problem-solving, does share his begrudging respect of their can-do attitude.
Their can-do attitude over fighting the fucking sun.
Then an earthquake happens and the ground rips open to reveal that Titan that Waspinator showed up with.
Shockwave takes over the narration at this point, and we get artsy, as we see events that haven’t transpired yet over musings on the nature of... time? Maybe? It would be in line with Roberts’ go-to topics, but honestly the whole thing’s kind of vague so I couldn’t give you a solid answer. Shockwave gets awfully introspective for a guy who shouldn’t care, I know that much. The point is, he is inevitable and is super good at logic and science.
Also, Nova Prime and Galvatron are back, which is cool, I guess. Not sure where Galvatron had gotten to exactly after the events of “Chaos”, but he’s back now, so it doesn’t matter too terribly much. Shockwave serves them, which we’ll probably get an explanation for at some point.
God, you can practically taste the desperation to pin all these plot points together before the entire thing implodes on itself.
#transformers#jro#dark cybertron#issue 1#maccadam#Hannzreads#overthinking about robots#incoming analysis#text post#long post#comic script writing
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