#the ultimate mc is mcing now

[winterrbluess]

Domain Expansion

[aguycalledkwest]

If you happened to be in The Boogie Down Bronx on August 11, 1973, and you had a few quarters in your pocket, you may have become a witness to a world-changing event. At a Back to School Jam hosted in the rec room of his apartment complex, DJ Kool Herc, a teenage Jamaican immigrant, singularly invented a new art form that would evolve into a global phenomenon. By only playing the “break” — or the percussive dance sections of popular records — and using two turntables to create a loop of the instrumentals, Kool Herc gave birth to hip hop. Soon, this sound spread throughout the city and other DJs began to replicate his technique at their own parties. Afrika Bambaataa, Grand Wizard Theodore, and Grandmaster Flash were among those early pioneers who spun this idea into gold.

Herc and the other DJs were already “toasting” over the records they played. This tradition of talking rhythmically over the beat, encouraging partygoers to dance, and calling out their prowess as a DJ was commonplace. Often, an Emcee or MC would toast while a DJ spun and this partnership is what led to the invention of rap. Toasting was all improvisational “freestyling,” rapping brand new rhymes off the top of the head. Formalizing the toast into rhyming lyrics, creating more sophisticated sampling from existing songs, and adding new musical compositions ushered in a new era of music history.

Hip hop, however, has always been more than just music. Many early artists, especially Afrika Bambaataa and the Zulu Nation, saw it as a way to shift the culture, mitigate the gang wars, and provide an outlet for young Black and Brown people to express their frustrations with the wider socio-political climate in which they lived. The natural competition that existed between DJs, MCs, and B-Boys was more collaborative than adversarial and led to the creation of a complex and democratized culture where the only barrier between being the best was beating the best. The ingredients of this new culture, or what many historians call the “Pillars of Hip Hop,” were DJing, MCing, Break Dancing, Graffiti, and Knowledge of Self — meaning there were infinite ways to be a part of the movement, allowing for its rapid spread into mainstream culture.

Though the beginnings can be traced to that Jam in 1973, the first major rap record was released in 1980 and The Sugar Hill Gang’s Rapper’s Delight changed the game forever. Suddenly hip hop was not just for the rec rooms and gym jams — now it was for the radio, and very soon the revolution would be televised. Some of the early creators saw this as the downfall of the culture, worried that its spread would dilute its impact, but they could not foresee the way it would take over the music industry and ultimately influence the entire world. The DNA of hip hop has bled into fashion and beauty, film, dance styles, even sports, and other forms of entertainment and expression.

Many consider the Golden Age of Hip Hop to be the late 80s into the 90s. As it hit the mainstream, artists from other parts of the country began to put their own stamp on the art form, creating new sounds and distinct styles. West Coast rappers like Tupac Shakur, N.W.A., and Snoop Dogg, Southerners like Goodie Mob, OutKast, and DJ Screw, and Midwesterners like Slum Village, J Dilla, and Bone Thugs-N-Harmony made hip hop their own. As major music labels signed these and other artists a new era began — the era of the Hip Hop Mogul. In the late 90s and early 2000s, rap super-producers like Puff Daddy, Dr. Dre, and Jay-Z turned their music into multi-billion dollar enterprises. For many years, hip hop was the number one music genre in the world, overtaking even pop and rock. Though hip hop became commercialized, the original elements endure and evolve.

Hip hop music, culture, style, and art is an ever-shifting landscape that is rooted in region and perspective. Rap is about one’s periphery and that means that the identity of those participating in its culture is the bedrock on which a worldwide community is built. Hip hop is in many ways a performance, an attitude, a presentation of self — and perhaps one of the few fully democratized cultures which only survives off the strength of what its participants deem dope. Hip hop, in every context including the theater, is a collective experience meant to pull from the energy surrounding it and give the beauty it bears right back to the people. Almost 50 years after Kool Herc dropped the needle on the break of “Apache” by The Incredible Bongo Band his iconic toasts still signal the power and endurance of Hip Hop: “Yes, yes y’all and you don’t stop.”

[fmdduri]

@fmdxsuji:

it always felt a bit funny being back at music bank, truth be told. especially when he knew that suji was around too. the two had been mcs for a year together and truth be told, it felt like just yesterday duri was going mainly weekly for a whole year to be an mc on the show. the two had even had three different special mc stages that they did together, and it was a really great time. but, it always felt almost out of place that he still wasn’t mcing, even if that was something that had ultimately happened long ago now. perhaps, even sometimes he missed getting to host a music show. but, it’s probably something he wouldn’t do again. 

nonetheless, he had moved through the backstage area of music bank during the half year song festival, his eyes looking out for the equinox member. truthfully, he thought it would be a lot of fun to interact with his fellow former mc in the place that was their old stomping grounds. so, he had decided to take his peak around.

it didn’t take long, however, for duri to find suji, and with a soft giggle, he went running up to her. “suji! are you ready to go back up on stage and start mcing? come on, we have to go!” he joked, a giggle leaving his lips once again. “ah, it’s so odd being in the music bank building at the same time and we’re not going on stage to mc, right?”

[alt-rap-blog]

Joyner Lucas’s Take on Hip Hop By: Aaron

The Hip Hop music industry was originally composed of four different aspects that included: “deejaying, or “turntabling”; rapping, also known as “MCing” or “rhyming”; graffiti painting, also known as “graf” or “writing”; and “B-boying,” which encompasses hip-hop dance, style, and attitude, along with the sort of virile body language” (Light & Tate, 2019). Hip Hop is a music genre that was initially created during the 1900’s, but it ultimately gained popularity during the 1950’s and 60’s. Hip Hop was created within inner cities, specifically the Bronx, New York. (Collins, n.d.) The majority of the hip hop music that exists today has drifted away from previous generations that consisted of intellectual melodic rhymes. The new generation values music that consists of mumble rap and the use of ridiculous adlibs (Linley, 2018). Artists like the Migos and Future, are a few of the main offenders, compared to artists like J.cole and Kendrick Lamar, who value the characteristics of older rap. Much of the music being created in today's generation often times sounds the same and consists of the same content being rapped about: gang violence, guns, drugs, money and women. Some artists, on the other hand, actually use hip hop as a platform to address socio economic issues that exist in society rather, than advocating for drug use and gang violence. Rap Artist, Joyner Lucas, continues to produce alternate media that challenges typical hip hop norms and traditions by addressing social, economic, and political issues.

- Rapper Future blowing smoke. 

- Gang culture being depicted in rap videos. (Rapper LA capone, dead) 

Joyner Lucas, also known as Gary Maurice Lucas Jr., began rapping at the early age of 10 years old.

He was born into an African American family and attended the South High Community School in Worcester Massachusetts. Joyner Lucas valued the ideologies of popular and legendary MC’s such as Eminem, Method Man, and Nas, which help sheds insight into his creative and controversial style of rap (Heightline, 2019).

Joyner Lucas strays away from mainstream forms of hip hop and uses his platform to independently challenge socioeconomic and political issues in a creative and unique way, that is not seen in current trending music. Joyner Lucas’ music is described as “lyrically complex and multi layered” that “addresses the culture of conflict and division that has ravaged America.” (Taylor, 2019). Joyner Lucas first became popular after releasing a song based off of the true story regarding a teenager named Ross Gnocchi (Leggett, 2018). In this music video and song, we see how artist Joyner Lucas takes a more antagonistic role by addressing senseless gang violence rather than its advocation.

Rapper YNW melly, currently facing capital punishment for double homicide. Famous for hit singles ‘ Virtual Balenciaga’ as well as ‘Murder On My Mind’ 

Constantly in popular/trending rap music is the advocation for killing one another. Time and time again we hear mainstream rappers discussing the war zone like communities that they live in. Joyner Lucas takes an alternative perspective to address the cold heartedness of gang violence. Lucas continues to use his creative artistic talents to challenge controversial topics. Rather than conforming to the mass appeal of rap music that typically consists of mumble rap, Lucas continues to actively address issues within our society. In one of his songs released prior to Ross Gnocchi which addressed gang violence, “I’m sorry,” sheds insight into the issue of suicide by portraying a man suffering from depression who eventually takes his life. In this controversial music video, Joyner Lucas addresses a variety mental health issues that exist in our society. The song begins with the protagonists discussing his insecurities, unhappiness, and past experiences that have affected his psychological thinking process. Lucas creatively addresses the ideas of insecurity that exists within all of us, only to further portray the devastating aftermath that occurs when one takes their life. Lucas challenges the typical ideologies of basic rap music by turning real life issues that exist in our society and addresses them in a way not seen by other hip hop artists. More recently, a homosexual 15 year old boy killed himself after being bullied by a series of different people.

Photo of Nigel Shelby, 15, Who killed himself after being bullied for his homosexuality.

This indicates the real issues that exist in society and a real life example of someone who took their own life due to the overarching theme of this song (Harris, 2019). Joyner Lucas attempts to address bullying and a series of different mental health issues that continue to affect our society not addressed by other rap artists. What's more than safe to say is that Joyner Lucas is creating non traditional rap music that challenges and antagonizes traditional rap music. Another example of how Joyner Lucas creates alternate media in the hip hop industry is through his lyrical capability. Lucas curses when necessary, but his lyrics posses rhythm and meaning. For example, mainstream hip hop music typically consists of depicting violence with the use of intense slang and demeaning language. In an album titled  ‘Lil Durk Presents: Only The Family Involved, Vol.2,’ by popular hip hop artist Lil Durk, the lyrics to one of his songs on the album titled ‘Time Out (Feet. Doodie Lo)’ are as followed:

“ Think his ass hot, put that fan on him (Gah)

Get his ass killed, put some bands on him (B***h)

Free the real n****s out that can, homie (Let's get it)

I know some real n****s, I can't speak on 'em (Yeah)

I know where you hang, where you hide out (Where you hide out)

We are not the same, n***a, you won't ride out (B***h)

Pull up with that flame, bang, then that fire out

Them shells hit yo f****n' torso, then it's time out”

Here, we see the demeaning language that typically consists within the trending hip hop industry.  The lyrics that consists within Joyner Lucas’s song “I’m Sorry” are extremely different compared to mainstream hip hop.

“I made up my mind, I'm going out like Robin Williams

I guess I'm not the Ordinary People of John Legend

And I've been suicidal since the day I was nine, shit

Okay, the day I was nine

I've been tired of being bullied, cuz, stay out the fire

Grandma told me I should take it one day at a time

And damn it, look at me now, fuck

Fuck, pens runnin' out

Shit, fu- *sigh*

*scrapping paper*

Look, just know it's a new day

But if you reading this

Then it's probably too late! *gunshot*

During the course of this song, one is able to fully connect with the protagonist due to Joyner Lucas’ lyrical capability. His ability to make us relate and feel empathy to the protagonist who is on the verge of committing suicide is what makes Joyner Lucas’s music so special. Many of us have found ourselves in a dark place at some point of our lives, whether or not it involved  contemplating suicide, Joyner Lucas captures the feelings and emotions all of us have felt at one point of our lives and created a song referencing these daily battles.

Another song by Joyner Lucas that portrays controversial and alternative media production within the rap industry is the song titled “I’m Not Racist.” This song, sheds insight into the growing issue of race and class that continues to cripple American society. The song also takes the perspective of both a white male as well as an African American male. The song is titled “I’m Not Racist,” but consists of real life stereotypes, prejudice, as well as examples. Both perspectives help shed insight into the stereotypes that one race feels towards the other and why. CNN described the song as “The conversation about racism no one wants to have” (2018). The song was built solely off the foundations of the segregation of how white and black individuals view this country. How they feel towards each other is just one of the many ideas pondered throughout this video. Both perspectives offer insight into the preconceptions they have of one another based off of their experiences. This alternative style of production captured real life feelings that are often times suppressed by both parties. Something that isn’t typical within mainstream rap is being able to tackle a variety of different social issues in a way that is meaningful and positive. Part of the controversy surrounding this song is the fact that MC Joyner Lucas never took a bias when producing this music video. You have two stereotypical representations of race that serve as a medium in terms of helping one another understand each others story. The content being discussed is shocking as throughout the music video both parties take on the ideas of racial references and societal oppression from one another's perspectives. The overall arching theme of this song and music video is to help both races understand the reasoning for why both parties feel the way they do. Within the opening scene of the music video and beginning seconds of the song, the representation of the white race starts by saying

“I don't have pity for you black niggas, that's the way I feel

Screamin' "Black Lives Matter"

All the black guys rather be deadbeats than pay your bills

and I work my ass off and I pay my taxes for what?

So you can keep livin' off free government assistance?

You motherfuckas needa get your damn priorities straight

Wait, it's like you're proud to be fake

But you lazy as fuck and you'd rather sell drugs

Than get a job and be straight, and then you turn around and complain

About the poverty rate? Fuck outta my face!

Black lives matter was a movement created by African American activists to battle the growing tensions between the police community and African Americans. One of the reasons as to why this statement is so controversial is due to the fact that soon after the black lives matter movement was created, other groups created a similar slogan, “ All lives matter,” to further counteract this social movement. These two social protests clash with the ideologies of both races which is further explored throughout the music video. Here, we see as the white male states that he’s “tired of working his ass off and paying taxes for what? So African Americans can keep living off free government assistance?” As mentioned before, part of the controversy regarding this song is to help both parties understand one another's perspectives. The African American representative begins to respond by explaining his point of view. Further fueling the controversy regarding this song as both sides begin to shed insight into how they feel towards the other race and why.

I don't really like you white motherfuckers, that's just where I'm at

Screaming "All Lives Matter"

Is a protest to my protest, what kind of shit is that?

It's hard to elevate when this country's ran by whites

Judging me by my skin color and my blackness

Tryna find a job but ain't nobody call me back yet

Now I gotta sell drugs to put food in my cabinet

You crackers ain't slick, this is all a part of your tactics

Don't talk about no motherfucking taxes, when I ain't making no dough

Here, one can see exactly how controversial the content being produced by Joyner Lucas is and the foundations as to why this is an alternative media production. Joyner Lucas took two ideologies from two different races and was capable of portraying it in a way that helps shed insight into some of the preconceptions that exists today.  Although the song references key issues, the overall purpose was to help understand the racial tensions that exists and why.  One thing mentioned by both parties was the social movements such as “Black lives matter” & “All lives matter.” Within the opening scene of this song and music video, one will quickly understand why caucasian individuals discredit the social movement of black lives matter. As the song progresses, the audience soon learns of the counter argument offered by the black representative. Joyner Lucas’s production in hip hop is alternative as it aims to tackle societal issues through a creative artistic lens.

Overall, Joyner Lucas is one of the few hip hop artist in this generation to bring back the old school style of rap. Not only is his style of rap unique but it tackles a series of different social and political issues that antagonizes the way we look at traditional rap music in this generation. Asides from the fact that Joyner Lucas is capable of painting a perfect story with his lyrical capability, he differs from traditional rap music by using his platform as a social activist. Surely, Joyner Lucas is rapping, but his style differentiates from trending artists such as Lil uzi vert, Migos, Future, and Young thug, whose music typically consists of drug use, splurging of money, women, murder, and much more.

The media attention that Joyner Lucas receives also differentiates from those within his industry. Most recently he advocated that social activist such as Biggie Smalls and Tupac Shakur should be praised highly rather than president Donald Trump and former sensation R Kelly; who still is yet to be apprehended by the judicial system. Joyner Lucas’s music is an alternative media production because it differs from the characteristics of typical rap and actually helps spread awareness about a series of issues. In one of his most recent songs titled ‘Devils Work’ one sees exactly how meaningful the content being produced is. The real up to date issues being reported in our current events are being discussed in ways that haven't been seen before. One could compare Joyner Lucas to sensational MC Eminem but even that would be selling this alternate hip hop artist short.

References

Collins. (n.d.). Hip Hop. Harper Collins Publisher. Retrieved from https://www.collinsdictionary.com/us/dictionary/english/hip-hop

Harris, J. (2018). Ninth-Grader Commits Suicide After He Was Bullied for Being Gay. Retrieved from https://blackamericaweb.com/2019/04/24/ninth-grader-commits-suicide-after-he-was-bullied-for-being-gay/

Heightline. (2019). Joyner Lucas Wiki, Net Worth, Ethnicity and Other Interesting Facts. Retrieved from https://heightline.com/joyner-lucas-net-worth-ethnicity-facts/

Leggett, C. (2018). The Incredible Story of Teenager Who Was Befriended to be Murdered. Retrieved from https://www.providr.com/ross-capicchioni-shotgun/

Light, A. & Tate, G. (2019). Hip Hop: Music and Cultural Movement. Retrieved from https://www.britannica.com/art/hip-hop

Linly, Z. (2018). Is Today’s Hip Hop Trash or Are We Just Getting Old?. The Root. Retrieved from https://www.theroot.com/is-today-s-hip-hop-trash-or-are-we-just-getting-old-sp-1822560290

Taylor, L. (2019). Joyner Lucas is Rap's Greatest Hope. Retrieved from https://www.tremr.com/Lewis-Edwards/joyner-lucas-is-raps-greatest-hope

[andreaeppolitoevents]

How to Choose Your Wedding DJ by Special Guest Digital Dave

The art of being a Wedding DJ has greatly evolved over the past 20 years. Prior to 2000, there weren't vast differences between most DJs or DJ companies. Most DJs owned comparable sound and lighting systems, had comparable music catalogs, had a similar performance style, and were, for the most part, in the same ballpark with regards to pricing. Fast forward to 2020, and you can find wedding DJs ranging in price from $500 to in excess of $10,000, some of whom focus primarily on DJing, some of whom focus on MCing and some of whom have productions that will rival a small concert venue. When you think about the diverse range of styles, pricing, and services offered, selecting the right DJ can seem intimidating. Unfortunately, many planners don't deep dive into the process of helping their couple select a DJ nearly as much as they should. DJs are frequently among the last vendors booked for weddings, even though a DJ's contribution to the reception's success is so significant. According to a recent survey on Brides.com, newlyweds ranked "DJ/band" third in importance in what "actually made their wedding truly unforgettable" behind only their venue and photographer. Have you ever been to a wedding where the dance floor was overflowing the entire night? Have you ever been to a wedding where the dance floor was empty the majority of the night? My guess is that you've probably experienced both, and those experiences alone should reinforce the importance of helping your clients select the right DJ for their wedding.       

The reason I say "the right DJ" and not "a great DJ" is because in 2020 DJing styles vary drastically from DJs who are on the mic out on the dance floor most of the night to DJs who are of a high caliber nightclub style that creatively mix songs to everything in between. Some DJs play the "shoe game" or set up the "tunnel of love" - not remotely my style. Some teach line dances, while others hate them. Some DJs have enough gear to set up for a 3,000 person concert while others travel light. I know successful DJs that play mostly cheesy "wedding music" and others who can cut a new Drake song into the mix in a way that is unexpected and fresh. That's me. I'm the guy who isn't afraid to cut an old song with a new because I know it will invigorate the crowd. The point is that all of these DJs - the one with a half-million dollars in gear, the one who plays the "shoe game" and the nightclub-style DJs - they all may have all 5-star reviews on The Knot or Weddingwire. They all may be great DJs in their own right, but that doesn't mean they are the right DJ for you.

Whether you are a planner helping to guide your clients towards a DJ for the evening or a couple booking directly, it is essential to do your homework. You need to know that your DJ understands your vision for the reception and can play to it. To help you deep-dive into the many different types of DJs that exist, I will highlight some critical stylistic differences while underscoring common traits that you should find in any DJ. I want to emphasize that there is no right or wrong in most stylistic areas, but there is a right or wrong style for each individual's wedding. I'm also going to explain my own methodologies to show how easy it should be for DJs to describe their style.     

Mic Work/Interaction:

At most weddings, a part of the DJ's job is also to talk on the mic. Some DJs perform and also work the mic. Other companies offer a team service with one person acting as the DJ and one serving as a separate MC. There is no right way to do this, as long as you're confident that the person handling the MC duties is competent.  

The variables when it comes to mic work are in tone/inflection and frequency. In terms of inflection, some DJs have a serious or professional tone while others are more light-hearted. Some DJs lean towards comedic delivery, some make every announcement in a stadium PA timbre, and others are more conversational. When it comes to frequency, you will choose between minimalists who speak very rarely, only making essential announcements and others who want to interact with the crowd. Some performers tell jokes, others want to play games or teach dancers, and some actually get into the crowd, coming onto the floor to sing and dance with the couple and their guests. Consider which you prefer. Do you want a light touch or heavy interaction? Are you a couple seeking a happy medium? Make sure that your DJ's tone and the frequency of their interaction match your couple's wants. 

Take my style, for example. I consider myself middle of the road when it comes to inflection. I speak primarily from a conversational tone but will be a professional tone with an announcer feel during moments such as the grand entrance. Regarding frequency, I'm a minimalist and only believe in talking on the mic when necessary. Once the dancing begins, I hardly ever touch the mic unless it introduces a formality such as a bouquet toss that needs to be announced. I do not believe that talking, playing games, and teaching dances are appropriate in the luxury market. Ultimately, however, there is no right or wrong answer. Just be sure that the DJ's style is symbiotic with your desires.

Cocktail Hour/Dinner Music:

Different DJs have different approaches toward cocktail hour and dinner music. Some request a lot of input from their clients, while others have a standardized set they fall back on. I realize that many weddings have live entertainment for cocktail hour and/or dinner, but having a DJ play at one, if not events, has been a trend for several years now. 

I do not believe in standard lists. Every couple is different and deserves to be treated as such, especially in the high-end market. At a luxury wedding, every detail must be curated, including the cocktail hour and dinner music. Thos hosting a six-figure wedding should not be "served" the same playlist that the DJ played during his or her last five weddings, whether during cocktail hour, dinner, or dancing. While interviewing DJs, confirm that they are open to your suggestions and that they have an understanding of the genres you love. For example, indie couples may want to hear from artists such as Edward Sharpe and the Magnetic Zeros. Couples with soul are going to lean more towards an artist such as Sam Cooke, or maybe the classic jazz stylist of Nina Simone. Those who lean toward the classics may prefer the big band sound of Sinatra or Bublé. Your prospective DJ doesn't need to have a massive library of each genre that you want, but they do need to know the basics and understand the context of the songs and artists. 

When working with a couple, my process allows couples to select genres and specific songs for both the cocktail hour and during dinner service. Sometimes, this time frame isn't a priority for our clients. Instead of working with me on a full playlist, they select a few songs and trust hat I can fill in the rest. This is where musical knowledge and context becomes essential. If you opt to do this, understand that you are trusting your DJ to function as a real-life Pandora or Spotify. They need to process your input and then read the crowd in real-time, updating the playlist based on the feedback.

Again, I will use myself as an example. While I consider myself quite knowledgeable in most areas of music, I specialize in eras of neo-soul, soul, jazz, R&B, love songs, and big-band for cocktail hour and dinner service. I am also very well versed in post-2000 acoustic, indie, and deep house. Country music, however, is my weak point. 

I love incorporating covers into dinner music. For the right client, I will include a Latin soul cover of the Eurythmics' "Sweet Dreams" and a brass band cover of Outkast's "Spottieottiedopaliscious." A Paul Anka big-band cover of Nirvana's "Smells Like Teen Spirit" is incredible. (Yes, you read that correctly. Paul Anka and Nirvana. It's a real thing - look it up!) These covers all offer a unique interpretation of a classic and can get heads bobbing and feet tapping. I cannot emphasize enough how frequently I get compliments about dinner music because there is no such thing as background music. Each song played is setting the stage for the next part of your night. Make sure your DJ treats each track as such.   

Dancing Music:

The biggest focus for couples and planners is always the dance party at the reception. The days have long since passed where you could look at the "Top 200 Wedding Songs" and presume that almost any DJ's set would include 90% of that list. I have DJed a wide variety of weddings over the past ten years. Some were virtually all 90's music while others were very pop-punk heavy. I even DJed for couples that only wanted EDM and hip-hop music. I was initially nervous about how the older guests would respond to that playlist, but it ended up being one of the best receptions I have ever played.  

Most couples value an approach of mixing it up and playing music from multiple genres and eras to ensure all of their guests enjoy themselves. Most DJs, including myself, share this mindset. As with all elements, however, there are other factors to consider. 

1. Does the DJ mix music?  

I know I said that there's no overall right or wrong answer when it comes to a DJ's style, but this is one area in which I believe there is a right way to do things. In all circumstances, your DJ should mix (or blend) music. This is the art of transitioning from one song into another song. Mixing helps you maintain the tempo and keeps the beat continuously going as opposed to abruptly changing (or worse, stopping) between songs. Stopping creates an awkward vibe and also may cause guests to leave the dance floor.  

In today's culture, your DJ must know how to mix. I most definitely mix, scratch, and blend. Be sure that your DJ knows how to do this as well.  

2. Does the DJ have a demo mix that they can send you?  

While wedding planning, you will undoubtedly have a menu tasting and a cake tasting. You will look at photos from your photographer and sit for engagement photos. You may even do a demo of your flowers, yet most couples book their DJ without so much as listening to a sample of their work. Do not rely solely on marketing and a sales pitch. DJs worth hiring should have mixes available that will allow you to sample their work and hear their style before booking. These sets may not identically mirror what a DJ would sound like the night of your client's wedding, but they can exemplify a DJ's mixing and programming style. You can also communicate which of a DJs mixes you like best, which instantly gives the performer an idea of where a client's tastes lie musically. Mixcloud is currently the most common platform in which DJs host their mixes. 

For example, you can explore my mixes online. I have mixes ranging in style from Motown to 80's New Wave to current hip hop and everything in between. Visit mixcloud.com/djdigitaldave      

3. Is a DJ's mixing style compatible with your client?  

In recent years there's been a movement in the DJ community called "quick mixing." Quick mixing, as you might be able to discern from the name, is mixing quickly from one song into the next, sometimes playing as little as a 20-second chorus of a track before transitioning to the next song. Some DJs do not quick mix at all, playing a full 3 minutes of their songs. Some DJs frequently quick mix, while others try to employ a healthy balance between the two styles. This stylistic difference isn't a make or break decision for all couples. However, I have met couples over the years who request one method over another. So, while it may not be a deal-breaker for each individual couple, it's definitely an area worth exploring.             

Personally, I favor the middle of the road approach. Newer songs and more popular older songs I tend to play a little longer, although I still rarely play the entire song. With a 90's hip hop or alternative rock, I often do a quick mix. I also like to employ some advanced DJ techniques such as wordplay, which is when the lyrics of one song relate to the next. An example of this would be playing Miley Cyrus' "Party In The U.S.A." and at the lyrics "…and a Britney song was on" mixing into a Britney Spears track. This a more advanced artistic skill, one that you won't discover among many DJs. However, if you find a DJ who's capable of advanced mixing techniques, it can add an additional level of "wow" to the evening's soundtrack.                    

4. Is your DJ programming style compatible with your style?  

This is the area in which it is of utmost importance to make sure that a DJ's style aligns with your needs. Sure, you can and most likely will request songs. It is the way that a DJ plays those requests that can make or break the night. This goes back to a DJ getting into a Pandora or Spotify mindset. Your artist needs to be educated enough to know that "if the couple or guests like songs x and y, then they will probably also like song z."

As with cocktail hour and dinner music, your DJ needs to have context for the genres that are preferred to play a great set. Ask a potential DJ what styles of music they are proficient in or if they have any favorite genres to play. Some DJs "checked out" musically in 2005. These DJs may still download and play newer songs, but they have no context for those songs or the emotion that a 28-year-old may tie to them. If your couple wants predominantly older music that may not be an issue, but many couples today, later in the evening, want to hear a lot of their favorite songs from the past 10 years. You want a DJ who is not only familiar with these songs but who understands the impact that they have. Follow the same steps you followed for cocktail hour and dinner music to again ensure that your DJ is knowledgeable about the genres your client wants to hear during dancing. 

One final significant touchpoint that you must address when it comes to ensuring a DJs programming is simpatico with your palette is the level of "cheese" that a DJ brings into his or her sets. There are still working DJs out there that go to old-school cheesy wedding music such as "Celebration" and the "YMCA." Other DJs prefer the new school classics such as Black Eyed Peas "I Gotta Feeling" and Pharrell's "Happy." Finally, you have DJs (such as myself) who try to avoid the stereotypical wedding music as much as possible. This doesn't mean I'm playing obscure songs, it just means I'm playing songs that are, in my opinion, a little more tasteful. Some of my go-to throwback artists include Earth Wind & Fire, Stevie Wonder, and Hall & Oates. I like to incorporate modern artists such as The Killers, Jay-Z, Drake, and Justin Timberlake. They are all very iconic, recognizable artists, none of which would be considered cheesy.  

I want to reemphasize that my proclivities are not meant in any way as a critique of DJs that aren't in my lane. I've always believed that the world would be a sad place if everyone's music tastes were the same. There are many couples out there that want to hear "I Gotta Feeling" or "Happy" maybe even more than want to hear "Signed, Sealed, Delivered" or "Mr. Brightside." I don't want anyone to agree with me. I only want people to be educated enough to find the right DJ for themselves. If you happen to find a DJ that you love, but you have a few special requests, definitely ask! My personal policy is that I will specifically play songs that are direct requests of the couple. And for the record, just because I tend to stay away from traditional wedding music doesn't mean that I won't drop the occasional "Shout" if the moment is right.          

5. Can I incorporate live musicians?

The fusion of live music and DJs has been gaining popularity in recent years. From drummers to saxophonists and violinists, the concept of live music mixed with DJing has become increasingly visible at luxury weddings. The fusion concept is a great way to add uniqueness to your wedding, and it tends to have a broad appeal to guests of all ages. If you are interested in fusion, find a DJ that has musicians that he or she works with regularly. This will result in a more cohesive experience.          

 The right DJ has the power to fill your wedding with meaningful moments and a packed dance floor. I wish you the best of luck in finding the right wedding DJ and maybe discovering some great new music along the way. My best wishes to you and keep dancing!

  - Dave Lander

Owner, DJ Digital Dave LLC

[elevatephoto]

Elite Entertainment | Colorado Wedding Vendor Spotlight

We have had the pleasure of getting to know Yan Volodarsky and the team over at Elite Entertainment over many years working together. They are always the ultimate professionals and we have found them to be both very reliable and fun to work with. Elite are always the ultimate professionals, whether they are providing DJ services, lighting and decor or a photo booth. We love ever opportunity we get to work together and highly recommend them to all of our clients. Be sure to check out their website at myelitedj.com or give them a call for more information at 303-422-3218.

Grand entrance at Cielo at Castle Pines

-How did you get into the world of wedding entertainment?

DJing is not just a job or hobby, but a passion. What better way to experience than by sharing it with others? When two songs are at your fingertips and they blend perfectly together, that musical expression grabs the emotions of your audience. Most of our DJs started years ago, playing bars and clubs along with other social events. These events are fun, but they don’t always give us that fulfillment of being part of a special moment. Weddings allow us the opportunity to make a true difference for someone, and we thrive on creating these memories.

-What services does Elite offer? 

Though Elite started as a DJ company a decade ago, it has now become one of the best DJ, Photo Booth and Lighting & Decor companies in Colorado. We pride ourselves on providing the most talented DJs, the most unique Photo Booth experience, and stunning Lighting & Decor installations.

-What distinguishes you from other entertainment companies?

Our mission is customer service. We are here to help you create the most memorable experience for you and your guests. We want you to feel comfortable and at ease with the entire planning process. Elite seamlessly transitions our couples through every step, from the booking process to the planning and final preparations. We are here to make sure you have the peace of mind knowing that when the day comes, we are the vendor you will have to worry least about.

-What do you enjoy most about the entertainment business?

Every wedding is distinctive, different, and has its own personal soundtrack. We love to be able to come into work and have something exciting and new to do – it allows us to treat each wedding as a uniquely-tailored event.

-What are some key tips for a bride and groom to have the best DJ experience possible?

Make sure your DJ is an MC as well.

DJing for us is only 40% of the job – the other 60% comes from our ability to MC and coordinate the flow of events. We are not the cliche wedding singer, or some cheesy old guy talking on the microphone all night long. We are there to formally introduce you and your husband or wife. We make sure your guests know it’s time to have a seat for dinner. We want to make sure nobody misses any of the important festivities of the night, such as  your first dance or cake cutting. MCing doesn’t extend to JUST the work on the microphone, either. We are also there as an additional coordinator – someone who is making sure the day is running smoothly, streamlined and without any hiccups. This is accomplished by going above and beyond; connecting with all the other important people of the night. For example, we will make sure your best man and maid of honor know how to hold the microphone before the toasts. We’ll make sure to find your photographer before the toasts to make sure they are prepared and don’t miss the great photo opportunity. We connect with your catering team to make sure champagne is out on the tables before we make the announcement; essentially, all of those “little things” that are often overlooked… we have thought of those! We’ll scan the room to make sure other wedding participants (Family, Wedding Party. etc) and guests are around for the big moments. In our opinion, the smallest details can make the biggest difference.

Make sure your DJ has a planning site or a way for you to provide all of the special songs.

A lot of our success has to do with our approach to wedding planning. We have a very intuitive planning site which is self-paced and very user-friendly. Our couples will receive a username and password to go online and customize every single detail for their special day. There is also a section for creating custom playlists for every major category of the event (dance playlists, cocktail/dinner requests, and special music that will serve a purpose in the wedding/reception itself). Our planning site allows our couples to participate in music selection at ANY level, and we are happy to fill the gaps! You’ll be able to pick and choose all of your music as well as ensure we know what you DON’T want to hear with your “Do Not Play” list. We are easy going and want the music selection process to be fun and collaborative. Our DJs are industry professionals and they are there to read the crowd and really understand who your guests are. The ages, the energy, the timing… it all serves as valuable information during the event to make sure our set is custom-tailored to your particular group. Our DJs also use the most updated equipment, and our on-site setup is clean and organized.

Make sure your DJ has a back-up plan and is insured.

We carry backup equipment and always have a back up DJ on rotation for any given night. We are fully insured as well, assuming something happens beyond anyone’s control.

Make sure your DJ has everything needed and has updated equipment.

All of our equipment is less than a year old. Within our inclusive pricing we provide all the necessary equipment for the night. This includes microphones (one wireless lapel for the officiant and a wireless handheld for toasts, readings and to MC). We also bring lights for dancing and a decade that covers the front of the DJ table. We pride ourselves on having a “clean” look, eliminating most of the wiring and equipment from the field of view of your guests.

  -Why should couples have a photo booth at their wedding?

Adding a photo booth to your wedding helps create another experience for you and your guests to share. Our booth is open-air style, viewable on all sides and able to fit more than two people. We provide unlimited custom prints in both 2×6 (filmstrips) and 4×6 (postcard) layouts. We have a fun social sharing station where guests are able to send images directly to Instagram, Facebook, Twitter as well as standard text and email. The photo booth is meant to be an experience that is memorable and fun, which is why all booths with Elite come with an assortment of props, backdrops, and an engaging on-site booth attendant.

-Why should couples have special lighting and what are some of the things they can do with the lighting? 

Lighting & Decor is a great way to use aesthetics to add even more to your special day. Does your venue lack something that could be enhanced with Lighting or Decor services? Designed by you and executed by us, we help take your vision and put it to fruition. We have a very talented design team as well as a strong group of onsite crew members trained in every aspect of our Lighting & Decor services. From pipe and drape to custom chandeliers, no job is too small or too big.

-Who is Elite’s ideal client?

Our perfect client recognizes our passion for detail, regardless of the service(s) they have chosen. We have done events of every size, in every corner of Colorado, during every time of year. We also have customized package deals on some of our most popular services. Our couples choose Elite for the convenience, knowledge, and unparalleled experience that we have provided for a decade.

Elite Entertainment | Colorado Wedding Vendor Spotlight was originally published on Denver Wedding Photographers - Elevate Blog