#the ten image limit is working against me here I have so many screenshots and not enough space

[canadiancryptid]

How does the Train decide where passengers start their journeys?

Whenever I start thinking about Infinity Train again, I always find it interesting how the Train seems to have rules about what can exist within a car and how passengers interact with it.

One of these rules is how it decides where to drop off passengers to start their journeys. We've seen 5 passengers after they got dropped off by their pods, and all of them are in a car that's somewhat similar to where they were when they got abducted picked up, and that's at least relatively peaceful in its normal state

Warning: this is gonna be a long one.

Looking at Book 1, Tulip doesn't even realize she's not where she was before until she finds the door. She just wakes up in a snowy landscape and assumes she passed out and dreamed the weird glowing train. Even the giant snowman doesn't seem too strange. The least 'normal' thing in her starting car is One-One, who got dumped there by Amelia and isn't meant to be part of the car. It's quiet, uninhabited, and while certainly cold, she was dressed for colder weather. Sure, the Train picked her up in a forest area, but while the Snow Car may not have as many trees, it has some, and they even seem to be the same type. It's a close enough match that she doesn't even realize she's somewhere else.

Next up we have Jesse. We only see his arrival in a flashback, but we can put the pieces together. We see from his video of the incident with Nate that he was in some sort of grassy, vaguely hilly area with a bunch of trees, and considering he said that he never got to talk to Nate again before the Train took him, he probably stayed in the area to think about what happened and how badly he screwed up. Even if he did head home at some point before the Train picked him up, it's clear he never made it back, and the area around his house still has a ton of massive, grassy hills with trees.

When he wakes up on the Train, he finds himself in the Hill Car.

We know from the Train Documentary about it that its a peaceful car, albeit inhabited by giant birds, and that some of the hills can talk. Comparing the car to where he was before, we see the same kind of hilly, grassy plains, just with seemingly no trees and bigger hills. And if there are giant birds, there's a decent chance there are trees somewhere. It's not a bad match, all things considered.

There's even a piece of crew art on Owen Dennis' Instagram that shows him sitting on a hill contemplating his actions, with the filing cabinet from the incident lying nearby. This art shows fewer trees nearby and bigger hills, making it look even MORE like the Hill Car. Crew Art may not always be a perfect reflection of canon events, but the small differences in the surrounding area only make the parallels even stronger.

Before we see the flashbacks of Jesse's arrival, we see Lake passing by Mrs. Graham getting her orientation video from her pod. We don't know much about her other than the fact she's a lunch lady at Jesse's school, and that she got picked up while still wearing her hairnet and apron. For as many questions as I may have about where she was and why she got picked up at all, there's not really anywhere on earth that looks like that.

At first glance, it might seem like this disproves the idea of any sort of algorithm that decides where passengers start based on where they were picked up, and while yes, it does throw a wrench into it, I wouldn't say it proves that there wasn't one at some point.

When Mrs. Gramm got picked up by the Train, it was well after One-One was back in charge after his period of unwilling absence. It's not hard to tell that his time experiencing a passenger's journey first-hand with Tulip has changed the way he runs things. He started leaving passengers in their pods until they wake up, keeping them safe instead of just dumping them out in the open, and giving them a little orientation video to explain where they are and how things work. While how much this actually helps them adjust to the fact they just got abducted and got stuck in the world's worst therapy program is… debatable, it's clear our little Conductor is trying to work on some pain points he saw with Tulip.

Doing the math, Jesse got there before Mrs. Gramm. He was already on the Train for a while before Lake found him, but she sees Mrs. Gramm just starting off not long before. They both got picked up after One-One started the orientation videos, and if he's only been back in the driver's seat for a few months now, he's likely still working on changing things. The Doily Car is unlike anything on earth, sure, but most importantly, its safe. It's peaceful, there don't seem to be any native denizens that could pose a threat, and it's just generally a decent place to wake up in. There's a good chance that One-One is trying to start prioritizing a safe starting car over a smooth transition.

Tulip's first car had the risk of freezing, even if she was dressed for the cold. Jesse's first car was pretty safe, but there was still the giant bird issue. Mrs. Graham's first car was perfectly safe. The biggest threat in there was Lake, and she was just passing through.

Even with the surreal landscape, the Doily Car actually sort of loosely fits where she may have been before. As previously mentioned, she's still in her work clothes. Doilies are typically used as decorations when serving desserts or other sweet foods. While they aren't the sort of thing you would see in a school cafeteria, they do share a theme of serving food. The attempt to match the context of where the Train picked her up with her starting car is still there, but could you imagine how crazy a cafeteria full of denizens could be? That would only serve to scare her more, if not put her in more danger.

If we look even further back, we find Ryan and Min-Gi. When they got on, the Train was working as it was seemingly intended to. Amelia hadn't taken over, One-One was still One, and yet, the two of them got dumped in a frozen wasteland. You might think this implies there wasn't an algorithm for this sort of thing before Amelia started whispering in One's ear and convincing him to make some changes, but this car is actually a decent match.

The problem is, this car has multiple states, and the ice age obviously isn't the one that fits best.

In the car's "normal" state, when the Erastat dial is set perfectly in the middle, the car reflects a relatively modern city. A little futuristic, perhaps a little alien, but still a 'normal' city. With how long it takes Lake to get to the Number Car, we know the pods can be travelling for a while, so when it sent them off, it probably WAS a modern city. Kez just came in and messed with the dial after the car was selected.

If the modern-day state of the car is what was used to decide where to drop them off, its not that far from where they were before. Its not a perfect match, but it could have been so much worse. The Train doesn't have a lot in the way of modern cities that don't have some big twist. A dial that changes the time era isn't really that wild.

Overall, it seems like the Train has some sort of system that uses where the Passengers are picked up to help decide where it should drop them off. Like most of its other systems, it doesn't do it amazingly, but there seems to be something going on behind the scenes.

The Train is such a fascinating machine to think about. Its one of the many reasons this show always seems to stay creeping about in the back of my mind.

[ryouhiko-ankuu]

I saw that post about what Tumblr is supposedly planning to do... I found out about your art a few years ago and I love your style, and I know it's frustrating to have the threat of your work being put on AI and such, I understand the feeling as an artist too (although I haven't uploaded my art yet to Tumblr)

You don't have to answer this message, but I wanted to send this because I found out about an interesting tool that can be helpful against the AI problem that you may like: https://www.tumblr.com/does-this-look-inanimate-to-you/740926391530487808?source=share

Sorry for the bad English though, it is not my first language. I really love your art and hope I could get as good as you someday!

Thanks for your kind words anon.

I know about Nightshade and Glaze, even used the latter a couple of times, and I admire the team's efforts... BUT realistically I can't use it:

they still haven't addressed the issue with 1660/1650/1550 GPUs (and I don't have any spare money to buy a new GPU just to make Glaze and Nightshade work)

iirc the only Glaze version that worked for me was 0.0.3 and that's simply because it didn't use GPU at all; their latest "non-GPU" version on download page still switches to GPU for an unknown reason and produces the same black image error again;

I contacted them three times trying to troubleshoot this and they never replied;

I have access to webglaze, but it barely solves any problems. It has a limitation of 10 glazes per day and 40 glazes per week. This might seem like a non-issue since I post stuff once in a blue moon, but let me illustrate what the problem here is with an example - here, look at the glazed version of the screenshot with Jam that I posted on twitter:

As you can see, glaze artifacts here fuck the whole image up like some really bad jpeg compression, there's even some weird pink blob on her face. These artifacts are a common problem for artists who use clean lines and colours instead of painterly style. To be fair, you can still make it look much prettier, like some kind of a fancy texture, but for that you literally have to run it many, MANY times, like some gacha. Ten glazes are NOT enough. If I had a working app, I could run it twenty, fifty, heck I could run it hundred times to figure out better settings and image properties. I have no such opportunity, so instead I just tried sending it to webglaze one more time, got another result with a pink blob across Jam's face and opted for posting a non-glazed version.

I guess I sound like some ungrateful bitch but honestly I'm mostly disheartened that the only tools to protect my work at least somehow are just posting smaller images with 72 dpi resolution and blocking AI bros to avoid targeted attention. I'm tired. So fucking tired. And I can't even "draw for myself" and keep my work on the hard drive away from people's eyes because it's quite literally a form of communication for me. Duh.

[neocatharsis]

Ten on his new Represent capsule, grappling with creativity, and evading genre lines.

As Ten Lee - a vocalist and dancer in K-pop groups NCT (with whom he debuted in 2016) and Super M, and Chinese group WayV - is musing over his proclivity for partnering music or visual styles in a way that others deem strange, he veers off on a tangent. “Anything can be matched… except juice and coffee,” he says, suddenly. “Those two should never be.” Ten is infamously anti-fruit. It stems from a mistaken process of association in childhood where “I had the image of a spider and the image of fruit mixed up,” he laughs awkwardly, “so now whenever I put fruit in my mouth, I think there’s spiders in my mouth.”

Random abstractions such as this pepper his rapid-fire conversation, like small fireworks fizzing through the dark. Excitable, enthused and sharply alert, if Ten’s energy was visible it would be a shimmering mantle of gold and silver dust. As a dancer, he moves with a sinuous, controlled power that can shift from elegant to explosive on a single beat. As a visual artist, the Bangkok-born, multilingual 25-year-old recently added the title of designer to his growing list of achievements, launching an already sold out collaboration with the bespoke merch platform Represent.

Aptly, he named his collaboration “What is ??? THE ANSWERS”, for although being a chameleonic artist is one of Ten’s greatest strengths, the personality traits that enable this created within him question marks around how he saw himself fitting into the world. “People ask me, ‘What kind of music do you like?’ And I say, ‘I like R&B but hope it sounds rock’. And they’re like, ‘That doesn’t make sense’.” It was troubling to Ten that people began telling him who he was and how he should be, instead of accepting him as is.

In a recent Instagram Live, the myriad of Ten’s contrasts tumble forthwith. He’s the doting cat-dad. His inner emo, who loves rock music, shows off dried roses, with the stern, black, geometric lines of the large tattoo on his inner right arm sometimes visible. But he’s also delicate in a way, with his butterfly tattoo and hair lightly permed, who names daisies as his other favourite flower, and plays Fousheé’s breathy TikTok hit, 'Deep End'.

“Have you seen the image where I have my name in a cross in lots of different languages?” He pulls the image up on his phone. The design sits on his Represent long sleeve tee. “I was thinking [about this], like, what you’re saying... Ten has this luvvie flower side and a very ‘rawwrr!’ side. I’m always like, ‘Ten, what kind of person are you?’ I do ask myself that, too, because everything I like is so different [to the other].” He could have conceded, and reined himself in. He’s pushed back instead. “I thought, ‘I can be anything I want, I can be this in the morning and this at night. I can be any person I want to be’. And that’s what makes me comfortable and happy.”

On his Instagram, Polaroids feature scrawled messages, like “Don’t tell me what to do!” and “Whatever! I’ll do it my way”. The designs of his collaboration seek to challenge being boxed in by other people’s standards, thus limiting ourselves. The recurring symbol of a cross tipped with arrows is a nod to the Chinese letter for 10, but doubles as a plus sign. He’s added it to his Instagram, writing “TEN_+•10” in his bio. “A plus sign can mean that you’re adding on and growing.” He points to another version of the arrow-cross, one with short diagonal dashes between its points that symbolise light. It means, he says, “that I’m radiating. I’m burning, I’m active, I’m doubling myself.” He touches his forearm, where crowning his geometric tattoo is a blazing sun. “I have this, like, if you want to be the light, you have to burn. I relate to that.”

This isn’t to say Ten’s self-exploration is complete. While celebrating his strengths, the artwork also portrays parts of himself not yet conquered. He admits to being a chronic overthinker: “Even very small things that happen to me, I rethink a thousand times, and I get stressed out because of the things I do. Like, the main theme [here] is me overthinking but trying to find an answer even though it doesn’t have any answer.” Fittingly, spiral shapes dominate his designs, looming large amongst bright, bold shapes that evoke 80s Pop Art and graffiti, though Ten shies away from defining himself as “fully an artist, I’m not in the position to say things like that yet.”

“I’m still learning and trying new things. You learn by getting different elements from different people and I’m in that stage now.” He enjoys wandering the infinite halls of Instagram and Pinterest where he screenshots art that he likes, lost in the images, often for hours. He explains that he’s mostly influenced by whatever his current visual obsession is. “I’m interested in tattoos lately so my paintings look like tattoo designs. I’m that person who, when they see stuff, it goes into my brain and instantly comes out from my hands,” he laughs.

Ten’s introduction to art and design was through his mother, who believed music, art and sport were more important in a child’s development than traditional academia. “She didn’t care if I got an A* or not, just don’t get an F or a D,” he grins. Like any kid forced to do something, Ten railed against spending his weekends at art school. He attended but he didn’t draw. He befriended his teacher and other pupils and, as they worked, he chatted. “I was a very talkative kid! When I came to SM Entertainment (in 2013), I had a lot of my own time because my parents were in Thailand and I was alone. I had to absorb all the new culture and adapt to a new environment.’” When he felt surrounded by “negative energy”, he began drawing, enamoured with the space and freedom it offered because in art, as he often says, “there’s no right answer.”

There is, however, sometimes a middle ground. His goal was to make the Represent collection accessible to his diverse fanbase. “I wanted to make things that people can easily wear because it was my first project to make something with clothes and it’s a collab. If you go too far out, no one will get it. If you go too far back, people won’t reach for it. So finding the middle ground is important but that’s the hardest thing to do. If it’s my own project, I’ll be like, ‘I’m the president of this brand, I’m gonna make all the weird clothes that I can imagine!’”

He sought second opinions to ensure his designs landed the way he hoped. “I have a lot of good friends around me - my choreographer, (SHINee and Super M member) Taemin hyung, my manager. I randomly ask people I’m comfortable with and have known for a long time, like Mark (Lee, of NCT and Super M). Mark has the same kind of perspective as me, but I’m a person who is arrghhh!” He waves his hands in the air. “And he’s very calm. I need a person who is opposite of me because when I’m in a mood, I talk nonsense - ‘I wanna do this, I wanna do that, I wanna make this!’ - and Mark’s like,��Bro, calm down’,” he says in a rather uncanny impression of the Canadian-Korean.

Ten works fast when he’s drawing. He has to. He describes his personality as someone who can't wait until the next day to do something. “I’m very impatient,” he smiles. “If I’m going to paint or draw, I’m going to finish it in, like, two hours. I can’t sit down for three hours.” When inspiration hits him, it’s off the back of deep contemplation, sometimes about the mundane - “Like, why do the cats come to me when they’re hungry only? Is it selfish or instinct? - at other times, something affecting him emotionally.

But whereas his job as a singer and dancer sees him project his energy outwards, art offers the opposite. He’s often alone in his room when he works. As is for many artists, the right mood is fundamental. “When I’m in a good mood, I can’t draw,” he half-sighs. It’s also a multi-sensory process. “Smell or the temperature of the room, that really helps me draw. I light three or four candles. And when I draw, it’s kind of heavy, the feeling,” he explains. “It feels like you’re sinking into something, into yourself, and everything seems so small. Everything narrows down into me, my pencil, the paper.”

The more work he does in different creative mediums, the less Ten’s desire is to keep them separate. His art, dance and music influence each other, whether it’s customising his own collaboration pieces, a choreography video in an art gallery or dancing underwater with a film crew. When someone tells him that something won’t work or match up well, he refuses to let the idea go until he’s attempted it.

“I’ve had that since I was young. I think everything is possible. If you don’t try, you don’t know. When people say it’s impossible, like dancing in water for three minutes, I’m like, then let’s make it possible. You don’t need to walk a straight line [in life], you can walk this way,” Ten says, pointing along an invisible line before switching sharply in direction. “Then go back on track, go that way, come back. No one should tell you to walk in a line, I don’t see the point of that.”

© Clash Magazine

[onlinemarketingcourses]

PIN’s: The Future of Private Link Building

1,116 Comments 20 minutes

What I’m going to reveal in this blog post is a strategy that will likely weed out a certain section of the ViperChill audience. In other words, I’m fully aware that this blog post will make a particular type of person unsubscribe from ViperChill and likely never return. It’s certainly not going to end up on the homepage of Inbound.org.

If you are loyal to Google guidelines, the teachings of blogs like Moz and love playing by the book, then you’ll probably realise with this article that we possess a very different perspective. When I first started my internet journey – where I spent day and night trying to make a living online – I tried and tested more website ideas and angles than you would believe.

Today, I’m still pushing the boundaries to see what works. These boundaries most often pertain to SEO, since it’s what I’ve enjoyed the most over the last 11 years.

I’m in the fortunate position that my business it not tied to some employer who dictates how I have to do things when it comes to promoting web properties. As such, I’m always willing to ignore everything I previously thought about marketing and to be open to new ideas and opportunities.

This blog post details one such opportunity, but I realise it will not be for everyone. Not everyone is the position to implement it for their online business, and even if you are, you may question the ethics of what is coming up.

With that disclaimer out of the way, today I’m going to introduce you to the world of PIN’s. Just before I do that, I want to talk about why I think they’re necessary.

I Predict We’ve Got Four to Five Years Left to ‘Do SEO’ As We Know It

This isn’t some “SEO is Dead” article you see go viral in the SEO blogosphere every six months, but a genuine prediction based on how Google search results have evolved over the last few years.

Google make all of their money via ads so quite simply want more people to click on them (and more often). The less success people have with SEO, the more likely they are to move to Google’s advertising platform.

Long gone are the days when we’re presented with just 10 blue links on a page.

The White Space Between Search Results Has Increased

It’s known that the higher up the page a search result, the more clicks it will receive. Therefore, when organic search results are pushed further down the page they’re going to be receiving fewer and fewer clicks. Not only are they lower down now in mobile results due to spacing, but the change is being tested across desktop results as well.

The search result on the left includes the new extra spacing with the ads taking up far more vertical space than the search result on the right (graphic via SEMPost).

There Are More ‘Featured Snippets’ Than Ever Before

There isn’t much to say on this one besides feature snippets are to be found for millions of search queries in every industry imaginable. What, when, how and why questions are often answered with a featured snippet box.

This not only pushes ‘organic’ search results further down in search results, it also attempts to give you the answer right from the results page. We can argue whether or not it’s useful for searchers, but for SEO’s, it gives new meaning to having the top result in Google.

‘Map Packs’ Completely Changed Local Search Results

Some call them ‘map packs’, some ‘the local pack’ and some even call them the ‘snack pack’. Whatever your term of choice, after being introduced a few years ago SEO’s have been trying to figure out how to get themselves and their clients into the pack to compensate for a lack of expected search results.

After all, these local listings take up a large portion of screen real estate.

I’m not complaining about this change; I’m simply pointing it out. There’s no doubt it makes search results more useful and that is Google’s aim (usually) after all. While Google did reduce the listings from seven to three back in August of 2015, the redesign of the listings with adding spacing means not much changed in terms of organic results being seen.

Those Map Packs Now Contain Ads, Too

We’re not going back to Google updates of a few years ago to make a point about Google evolving. Just last month Google announced that the map / local / snack pack would now include ads, as shown below.

This image is a mockup by Barry Schwartz, though the real thing looks very similar

It’s interesting to follow both PPC and SEO guys on Twitter and see the difference in reaction. PPC guys are over the moon since it gives them more traffic opportunities for their clients and SEO guy’s, well…I’m sure you can guess the reaction.

Based on how Google’s past, it’s not one of surprise.

They Have All The Answers

The knowledge graph was released in May of 2012 and it’s almost disappointing when you don’t see it for queries when looking for quick answers. For example, when I want to see how my football team, Newcastle, have fared against Liverpool, I literally don’t have to click anywhere.

Whether you want to learn about how old someone is, what 12 x 56 is or who discovered Radium, Google has the results right there for you. As a searcher, I love these quick answers, but as an SEO, it’s just one more thing which has lessened the likelihood of people clicking on my website if it doesn’t appear in this box.

They Continue to Make People Scared of Link Building

Google are great at making people fearful of performing any type of SEO. After all, this was the company that introduced the rel=”nofollow” attribute so we could link out to websites without giving them “link juice”.

That isn’t the real headline for the article – I’ve got to have some fun in these serious posts – but Google have publicly cracked down on pretty much everything when it comes to link building. The list includes, but is not limited to:

Guest posting for links

Using directories for links

Utilising private blog networks

Adding links to website themes

Adding do-followed links to widgets

They literally created a ‘no-follow’ tag

That’s not all; they openly share how much human intervention is involved in finding people abusing the guidelines, rather than algorithmic. This tweet speaks volumes.

Anglo Rank was a small network being promoted on the Black Hat World forums.

Just think about this for a second. One of Google’s first employees (and former Head of Web Spam), worth millions of dollars, dedicated his time to actively targeting a tiny little network on some private forum just to scare other people away from doing the same.

The simple fact is that Google can’t figure out with absolutely certainty which links are earned, or bought, or manipulative, very effectively.

Now I’m not taking anything away from Google here. Their company is worth hundreds of billions and mine, well…isn’t. They have undoubtedly created the world’s most sophisticated search engine.

But as I said earlier, it’s far easier for them to get us to police ourselves than it is for them to police us.

Big Brands Dominate the Long Tail

As SEO becomes increasingly difficult and searches are more and more dominated by big brands, the long tail will be the final frontier of search traffic opportunities.

When I said we only have a few years left to do SEO as we know it, the long tail will be where the majority of SEO’s focus their time through on-site SEO changes and content marketing.

While we’ll still have opportunities for SEO to ‘work’, long tail search results just don’t seem to be as diverse as they were in the past. It makes sense to me that Google have some kind of ‘filter’ whereby if they’re not sure what to list for a search result, they simply show more results from an authoritative site to be on the safe side.

Logically, this makes sense, but as an SEO, it could be a worrying sign of things to come. You can see this lack of diversification above in my screenshot of the map packs as well, with Yelp dominating the first three organic search results.

The Lack of Diversity in Search Results Will Only Get Worse

If you’ve only found ViperChill recently then it was likely because of my recent article, How 16 Companies Are Dominating the World’s Google Search Results. It has been shared thousands of times on social media and been read over 40,000 times, making it one of the most popular articles I’ve ever written here.

In the article I highlighted how Hearst Media were using their brands like Marie Claire, Cosmopolitan and Woman’s Day to point footer links to a new website of theirs, BestProducts.com.

That strategy, which would get the rest of us penalised, continues to work incredibly well.

“Just follow the Google guidelines.” Why?

Since that post, I was also contacted by a few people associated with the brands I had featured. One of those people I talked with was Tre who works in the growth department of About.com. I had already mentioned in the article how About planned to spin off into many more verticals over the coming months, which he confirmed.

I admit I’m being a little pedantic with my highlighting, but when you’re Director of Growth for About.com you’re going to share which terms are driving traffic to one site with the team that is in charge of another.

I appreciate Tre’s replies and I’m sure there’s only so much he can say, but About.com’s real goal with their spin-off’s is to no doubt own ten search results, instead of one.

PIN’s: My Version of Fighting Back While I Still Can

When I talked about why I started using private link networks and then continued to use them after Google’s “crackdown”, my primary reason was very simple: Writing quality content and getting ‘whitehat’ links wasn’t working for me. I was being outranked by people with crappy link networks who could build their own ‘relevant’ links on a whim and I decided to fight back.

You could view PIN’s in a similar light. I am utilising them because we’re not competing on a fair playing field, and what is supposed to work is very rarely what ranks, at least in the industries that I operate in.

While I don’t wish to reveal those exact industries, let me give you an example closer to home, with ViperChill.

I will say in advance that this is a search term I really don’t care about ranking for. I have no idea how many times it’s searched for each month and honestly, I doubt it gets many searches at all.

Here are the search results for the query, ‘Future of blogging’.

My site is usually either in 10th or 11th for that term, yet by every SEO standard metric I should be number one.

I have more links to the page ranking than anyone else

I have more ‘domain authority’ than most other pages

My title tag seems more relevant than half of them

Yet in order to get more traffic for this search term, which I think I ‘deserve’ from a 10,000 word article which took me weeks to put together, all I have to do is one thing.

It’s not getting more links. It’s not improving my on-site SEO. It’s not building better connections with influencers.

All I need to do to get my traffic back is to add a sentence to the start of the article which says ‘Last updated: July 25th 2016‘.

This is a search result where how recent an article was posted is more important than whether it’s actually a good page to rank.

I don’t actually have to update the article; I literally just need to make it appear to Google – thanks to that one sentence – that my article was updated recently. This one sentence, this ‘trick’, would bring me back the ranking I feel I deserve. (Though, again, I doubt this even gets searched for. It’s just an example).

This is not theory. If you look at the first sentence of my WordPress SEO guide that’s exactly what I’ve done before, with great results.

This little change is not too dissimilar to what I need to rank in other industries. I don’t need better on-site SEO. I don’t need to build natural links from relevant sites through content marketing. I simply need to add more domains to my private link network and write more guest blog posts.

Yes, these are both tactics that are looked down upon by Google, but they still work incredibly well. In 2014 when I covered Google’s crackdown on private blog networks I did mention that they would now be less likely to care about private link networks.

In my exact words:

What I expect to happen is that Google will ease off looking into private networks. The damage is mostly done.

Why? Because they’ve already made people scared to build them. The best way to deal with people trying to game the system is essentially making us as a community police ourselves so we don’t try to game the system in the first place.

The continued use of private link networks and guest posting for SEO is part of the reason why I will get a lot of criticism from this post. How to implement these tactics more effectively, which I’ll talk about later, will be the larger reason for criticism.

The Approach to Take

One of the first ideas I had when I started out online was to assemble a team of people who could work together to build a huge website. At the time I was following the growth of TechCrunch and Mashable and saw how quickly they were able to grow thanks to having a team of writers.

My idea was to essentially connect a team of people who all worked on one website and in return everyone had a percentage ownership. The logic being that working as a team would result in the site growing faster and even if revenue or a sale price was split, we would have more success than working on our own.

It’s a similar idea a number of ViperChill readers had after reading my last article on the small number of brands dominating Google search results.

While it’s a nice idea, in theory it doesn’t work so well.

Some will want to dictate the direction of a site that others don’t agree with and more importantly, some people will put in far more work than others. If you’re writing more content than others and your articles are getting better traction, you’re going to want to increase your ownership compared to someone barely putting in any effort.

There is another option you can utilise if you wish to team up with others though, and that’s a PIN.

It comes with all of the benefits of creating your own team, without the downsides of worrying about who is contributing what work.

What the Hell is a PIN?

A PIN is a play on the acronym PBN, which is commonly referred to as a private blog or link network.

I’ve received my fair share of critics over the years for talking about PBN’s and their success – and continuing to build them – but there’s a reason I do: They work.

I simply don’t believe that playing by Google’s rules is always going to get me the results I want. In some industries I wouldn’t make the money I do without them. I don’t use them for clients, but do for my own websites.

Going forward, I think PIN’s are going to be crucial to my success in certain industries, and I think they are going to be crucial to a number of people reading this as well.

PIN, stands for Private Influencer Network.

Before you think that just means making some “friends” online and building up your connections, allow me to continue.

I define a Private Influencer Network as a group of people looking to rank their websites in Google in similar industries (but not the same) who work together to help each other reach their objectives.

Essentially, they use any opportunities they have to build links (such as private blog networks, guest blogging, interviews, blogger round-ups) to send backlinks to other people in their network. In return, other people do the same for them.

The end result is that for the work you would do to build ten backlinks, you can get twenty to forty (of the same quality) in return.

A $100,000/m PIN Operating Right Under Your Nose

I first came across a Private Influencer Network a little over a year ago. A few ‘influencers’ in a particular field were using their private blog networks to – quite simply – link to each other.

I didn’t think much of the tactic at the time, until I found another example of this happening just a few months later.

Then three months after that, I found my third example. This time it really got my attention.

A group of just five people (from what I could tell) were ranking in one of the most profitable industries online and undoubtedly making over $100,000 per month in the process. I operate in the niche, which is how I found their collaboration, and know the numbers very well.

This is when I started working on building my own, PIN.

Finally, the idea to write this blog post came to me when I found yet another PIN. One of the members of this network is one of the most well-known SEO’s on the planet and is reading this article. He already “knows I know.”

If you follow the SEO blogosphere, you’ll undoubtedly know who he is.

One of the sites they are promoting also very likely also makes more than $100,000 per month. I’m not involved in the niche, but I know others who are and with the rankings they have, those numbers wouldn’t surprise me.

I reached out to the owner of the ‘money site’ they had all teamed up to promote. I keep a private database of paid link opportunities and one of them costs more than $10,000 per year. I found their website there, so sent the main owner an email.

One months revenue spent on link building is a small price to pay when you’re doing huge numbers thanks to gaming Google.

While some would view four to five guys linking to each other to make more than $100,000/m from a one-year-old website as shady and unethical, I’m personally impressed at how well they are crushing a very competitive niche so quickly.

While there is a chance that a PIN could be “outed”, the last two examples I found were so well put together that I’m almost certain I was the only person who connected the dots.

If you’re not trying to rank in an obvious industry that’s constantly monitored by SEO’s – like blogging and internet marketing – the chances of your PIN becoming uncovered are relatively low. Much lower than having your private blog network discovered.

As you’ve probably already figured out more succinctly than I am at getting to the point, members of a PIN use any opportunity they have to ‘link out’ to take care of their whole team.

While I’ve been fairly slow on the uptake to building my own PIN, I have been slowly building them in a few industries over the last few months and I’m excited to see what the future holds.

I didn’t want to write this blog post until I had a better understanding of how to build and manage them, because managing them is actually the most time-consuming part.

You have to make sure everyone in the network is pulling their weight and giving (and getting) equal opportunities. Opportunities, of course, is code for links.

A Real-World Example of How a PIN Works

One of the websites I find myself checking for ideas and inspiration is Entrepreneur.com.

I recently found an article on the website, published by a contributor and not a staff member, which could serve as a great example for how PIN’s work.

Let me say it in bold (for those just skimming) that the example below is totally legitimate.

I’m highlighting it because it’s natural, but could have been used in a non-natural way.

While the screenshot below might be the longest ever embedded by me into a blog post, there is something much more important that I have to say about it.

There is no specific reason I have singled out this article. It was simply the first article on Entrepreneur.com when I was looking to give an example for this post. Proof of that is the date. This article is going live on July 25th whereas this article I’m featuring below is from July 22nd.

It just happened to be a great example to see a PIN (or what could be a PIN), in action.

I made the article a little shorter than the original (the screenshot was long enough, I know) but you can see the majority of it here. The first thing you’ll notice is four mentions of Weekdone. Unsurprisingly, these are all links to the company that the author works for.

A good guest article, utilised for a PIN, will link to other recommended resources that are connections of the author. The links should be relevant, but also to other people in your network so that you are ‘owed’ a link back.

Now on the surface (without my large logos stuck over the text) this looks like a totally normal article (albeit with a little overuse of linking back to the authors employer). If you do a little more research, you’ll learn that the other two highlighted companies, Zlien and Mavrck, are actually clients of Weekdone.

In other words, Weekdone likely earn some bonus points from their clients for mentioning them in an article on Entrepreneur.com. I see nothing wrong with this and it’s a one-off occurrence so it’s not done for SEO manipulation; I’m just trying to show how a PIN link looks without actually revealing one.

Essentially everything looks natural until you look under the hood. It’s normal for a client to talk about a company they use, as shown below where the relationship continues.

Once again, I’m not saying they’re doing anything wrong here. It was one of the top articles on Entreprenuer.com as I was finishing up this article (the post is only three days old) and happened to make a good example.

The truth is that Entrepreneur.com, along with Forbes and the business sections of the Huffington Post, are great resources to see mini PIN’s in action. The people who write content for these sites generally try to get as much out of writing for them as possible.

They link to their friends, and their friends link to them.

A PIN in Action

I wanted to create a graphic for this section but your understanding of the concept is far more important than your ability to decipher my poor Photoshop skills. Before it gets a little bit crazy, I have assumed that there are just two ‘influencers’ in your private network.

The yellow box is your money website (the website you wish to rank in Google).

The brown boxes are private blog sites you own (optional).

The grey boxes are link opportunities you’ve created through guest posting or similar.

While the graphic is admittedly not the prettiest (I did warn you), the concept is very simple.

Some of your private network domains will point links to the other influencer in your network, as will some of your guest posts on other websites.

In return, the other influencer will do the same for you.

Once you start adding more people to your network, things get a little bit more messy, but the principle remains the same.

When I try to visualise this with four influencers as part of your PIN it gets a little ugly, but here goes.

The golden rule you need to remember is this: If you receive a link from someone from a specific source, you need to replicate the link in kind.

So if you receive a link in a guest post from someone in the network, you need to give them a link from a guest post you write. Essentially meaning that the work you do for 10 links for yourself gets you 30-40 links in return. This number varies because sometimes it’s a bit risky (such as using blog networks) to link out to the same sites which are linking to you but you still receive more links than you would have without your network, for essentially the same work.

The Types of Links Which Are Shared

I originally tried to write these guidelines as if there were four people in a PIN but it became a little bit too complicated to read (and write). Instead, I’ll assume there are only two people in your PIN and show you what types of links you could generate or other ways to help each other.

If there are more people in your PIN, which I highly recommend, then understand that Influencer #1 will sometimes link to #2, while #4 sometimes links to number #3 and so on. It’s basically just varying the following link opportunities to keep things fair for everyone.

The types of reciprocation that can take place.

You can tweet or Facebook share an article from another influencer

You can retweet or publicly thank another influencer for mentioning you

You can utilise a guest post opportunity to link to a relevant quote or article from another influencer

If you use build private blog networks, you can use some to link to other influencers

If you find articles where comments drive traffic to your site, you can inform other influencers

When being interviewed you can link to a relevant quote or article from another influencer

Sharing link opportunities you find on your site they can utilise for theirs

Offering website design advice

Utilising Web 2.0 properties to give links and get the same in return

If performed properly, there is no reason to hide that you have a connection with other influencers in your niche. The only thing you would have to care about is that the obvious mission for having these connections is to help each other’s search engine rankings.

If you are outside of the internet marketing world you don’t really have to worry about other people finding your private link networks, but always keep a few rules in mind to avoid footprints.

Ready to Build Your Own PIN? Here’s My Advice

If you see the benefits of utilising a PIN for your own search engine rankings, and actually getting more than rankings in return, then here’s my advice for setting one up.

A PIN Must Have a Leader

As I mentioned earlier, I didn’t want to write about this topic until I had attempted to do it myself.

My short but relevant experience tells me that there has to be one person (or two at most) who is in control of the group you gather together to make sure that everyone in the team is pulling their weight.

In other words, you need to make sure that the people who are receiving links are doing their part in giving them as well.

The leader must also make sure that members of the team are active. It’s no use everyone playing along for the first few weeks while the idea is hot and then dropping off the map.

Bringing Together Your Team

While some of you may be excited about getting started on this – and some horrified that I’m even talking about it – there’s one important caveat to keep in mind.

Do not bring anyone into your team who has never shown any self-drive in terms of search engine optimisation.

If someone:

Doesn’t already have a website they wish to rank

Doesn’t regularly produce content for their own sites or others

Doesn’t have at least a basic knowledge of SEO fundamentals

Don’t invite them to be part of your network.

I assumed this would be the case from the start of building my own, but I’m even more sure of it after trying to get other people excited about the idea who weren’t actually willing to contribute to the rest of the teams’ success as a whole.

A simple test to see if someone would be right to join your network is to send a candidate over to this article and have them read about this concept for themselves.

If they don’t immediately “get” the idea and they don’t reply with something like “I can see this working well” then it’s not someone you want on your team.

You shouldn’t have to convince anyone to work with you. They should see it for themselves. If they’re against it because of ethical reasons, then that’s totally fine (and understandable) but again, it’s a sure sign that they’re not someone you want in your team.

As far as communication goes, there are a few platforms out there that would be useful.

You could create a Skype group where people get together. I certainly recommend that everyone get on a call together at least some point to make sure you all understand each other’s roles.

Slack is another good option, as you can keep up to date via their mobile app and have a history of previous agreements.

A private Facebook group is another good option.

Both Slack and Facebook allow there to be a leader who can add or remove members to the network.

The platform is really up to you. My only recommendation is not to lay out all your plans in Google Docs ;).

Take One Step Back from Your Current Niche

It should be obvious but I’ll state it anyway: You don’t want to work with people who are targeting the same keywords as you.

However, you still want to connect with people who are in a relevant niche (I’ll give you the chance to connect with ViperChill readers at the bottom of this post). For instance, if you’re promoting your real estate website then it makes sense to team up with other realtors, just not for the same region.

If you’re in the weight loss niche then it makes sense to collaborate and grow your audience with other people in that niche, but target different keywords and / or promote different types of products and services.

Whatever niche you’re in, imagine you’re shopping for that specific industry on Amazon but go back one category to find people to work with. Again, I’ll give you the opportunity to find PIN partners at the end of this article.

Footprints are Hard to Find, But Still Be Careful

From the PIN’s I’ve discovered and the ones I’m working on myself, I’ve found you really don’t have to be too careful when it comes to leaving some kind of footprint. After all, it doesn’t ring any alarm bells when Copyblogger keeps mentioning Problogger or Mashable keep linking to TechCrunch. It’s “natural” and something you can expect from the owners of websites who have developed friendships with each other.

Where you have to be careful is primarily with private blog networks and not creating footprints of clearly linking back and forth to each other from the same sites at all times. Of course, you don’t have to use private networks, but remember for each link you give out, you can get three to four back, so it can dramatically speed up the process of ranking your site.

You Need to Know How the Microphone Works

And how to sing.

One of my favourite authors, Daniel Priestley, said the following in his book The Key Person of Influence;

You don’t need to know how the microphone works, you need to know how to sing.

He was referring to the technology behind the microphone and how, when it was first invented, your time would have been better spent learning how to sing than how a microphone worked, if you wanted to reach a lot of people.

When it comes to ranking in Google, I don’t think that’s the case. You need to know how the microphone works and how to sing.

There are going to be people who worry I’m encouraging armies of people to come together to take over the Google search results.

The truth is that I don’t believe people who can’t sing – in this case, can’t produce great results for search engine users – will have much long-term success.

There’s no point putting all of the work into your PIN if the end result is going to be a crappy website.

The third example of a PIN that I mentioned earlier now easily does in excess of over $100,000 per month. What I didn’t yet tell you is that they built a fantastic resource for their industry. The site doesn’t have many pages (less than 50), but each one genuinely solves a question that a particular searcher is looking for an answer to.

I don’t view utilising a PIN as a way to “sneak” up the Google results and send thousands of visitors to an ad-riddled website.

Instead, I see it as a way to help you start getting great content noticed that could attract natural links once it is.

I mentioned at the start of this article that I would likely weed out some of the audience of ViperChill. I want to make it clear though that I’m not trying to help people with shitty websites rise to the top of Google.

While I believe there is a great opportunity here, it isn’t easy. Turning the concept into reality sounds much easier on paper (or in a blog post).

The truth is that when it comes to making money online, most people are, quite simply…lazy.

They may be excited about this idea for a few weeks but if you’re going to use this to rank in an industry worth ranking for, you should be aiming for keywords that take a few months to get any serious traction for.

Links Aside, The Connections You Build Can Be Invaluable

I’ve already briefly talked about the other benefits this kind of network can have, besides link building.

You can connect with people who have a genuine passion for your industry who in turn spur you on to put more work into your site and help you improve your online ventures. Whether that’s giving advice on your design, your writing, your strategy or anything else.

Working online can seem lonely at times, especially if your offline friends don’t have an inkling to do anything online. When you’re aiming to make money from your web projects it’s nice to find other people on the same journey.

In my future of blogging post a few years ago, one of the most popular on the site, I mentioned how some bloggers had worked together to help grow their respective audiences in the same industry.

TechCrunch and Mashable grew incredibly quickly at the same time while investors were putting more and more of their money into web-based projects. They mentioned each other thousands of times.

Smaller operations – though still huge – like Copyblogger and Problogger would guest post on each others’ sites, promote each other’s products, send traffic to each other via their email lists and essentially enhanced both of their own images through their connection.

I took the time to actually figure out how many times some sites mentioned each other, which you can see in the graphic below.

While links were a key factor in all of these partnerships, I wouldn’t essentially class them as private link building. Most of the links didn’t include any specific anchor text and they weren’t to random affiliate sites or anything like that. All of them were trying to build authoritative online businesses and found someone with a similar passion on the same journey.

While TechCrunch and Mashable were almost in direct competition with each other, they still highlighted the stories that the other site got to first. Michael Arrington later sold TechCrunch to AOL for $25m. Pete Cashmore is still the CEO of Mashable though according to Politico.com, is trying to sell the site for around $300-$350m.

That’s a partnership that certainly paid off for both of them. Pete holding out six years on his sale seems to have been a smarter choice, however.

A Facebook Group to Find PIN Partners

For what is probably a very limited time only, I’m giving access to a private Facebook group where people can assemble together to potentially build their own Private Influencer Network.

I don’t want the comments here to be full of pitching opportunities, so let’s take this elsewhere to see what industries you’re working with. To be approved for the group you must leave a comment here with your Facebook name or put your Facebook initials at the end of a comment. Facebook will likely recommend the group to people who have no idea what PIN’s are and I don’t want to do a lot of moderating.

Don’t reveal your exact niche when you start a discussion, just simply zoom out of your niche and reveal a higher category that you would like to work in. You can find the group here (remember to comment to be approved).

Thank you, as always, for reading.

Send Me Exclusive Tips

Enjoy this post? Please leave a comment below…

Comments are my number one indicator as to which posts people enjoyed the most, so your feedback really does help me. If you have any questions, feel free to ask those as well…

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[radthursdays]

#RadThursdays Roundup 09/14/2017

A low-resolution image, reminiscent of a flickering television screen, reads, in all caps, "The earth is not dying, it is being killed, and those who are killing it have names and addresses." Source.

Earth, Wind, and Fire

Season of Smoke: In a Summer of Wildfires and Hurricanes, My Son Asks “Why Is Everything Going Wrong?”: "Aren’t we all guilty, in one way or another, of sleepwalking toward the apocalypse? The soft-focus quality the smoke casts over life here seems to make this collective denial more acute. Here in British Columbia in August, we all look like sleepwalkers, stumbling around doing our work and errands, having vacations in a thick cloud of smoke, pretending we don’t hear the alarm clanging in the background. […] Sitting on the beach under that fake, milky sky, I suddenly flash to those images of families sunning themselves on oil-soaked beaches in the midst of the BP Deepwater Horizon disaster. And it hits me: They are us. Refusing to let a wildfire interfere with our family vacation. During disasters, you hear a lot of praise for human resilience. And we are a remarkably resilient species. But that’s not always good. It seems we can get used to almost anything, even the steady annihilation of our own habitat."

The Incarcerated Women Who Fight California’s Wildfires: By choice, for less than $2 an hour, the female inmate firefighters of California work their bodies to the breaking point. Sometimes they even risk their lives. "C.D.C.R. says that the firefighter program is intended to serve as rehabilitation for the inmates. Yet they’re being trained to work in a field they will probably have trouble finding a job in when they get out: Los Angeles County Fire won’t hire felons and C.D.C.R. doesn’t offer any formal help to inmates who want firefighting jobs when they’re released. This institutional disinterest makes more sense when inmate firefighters, who are on-call continuously, are considered as a state resource. The Conservation Camp Program saves California taxpayers approximately $100 million a year, according to C.D.C.R."

8 Ways to Help People of Color Recover From Hurricane Irma: A list of organizations working to rebuild communities in the path of one of the most powerful hurricanes in history.

A tweet by @WernerTwertzog: "Humans come from eons of fleeing, first, the horrors of the microbial world, then the horrors of the sea, then the land, and now ourselves." Source.

Immigration and Displacement

Obama, DACA, and the myth of the “good” immigrant: "On Tuesday, after Attorney General Jeff Sessions announced the end of Deferred Action for Childhood Arrivals, an Obama-era policy that granted limited amnesty to young undocumented immigrants who met certain requirements, the former president was moved to issue a statement on Facebook. 'To target these young people is wrong,' he wrote, 'because they have done nothing wrong.' But Obama’s defense of DACA, as welcome as it may seem, reinforces an artificial dichotomy between the roughly 800,000 young DACA recipients and millions of others of undocumented immigrants."

Undercover in Temp Nation: Amina Diaby died last year in an accident inside one of the GTA’s largest industrial bakeries where, the company says, worker safety is its highest concern. The 23-year-old was one of thousands of Ontarians who have turned to temporary employment agencies to find jobs that often come with low pay and little training for sometimes dangerous work. The Star’s Sara Mojtehedzadeh went undercover for a month at the factory where Diaby worked. "When machines jam up and production halts, women rub each other’s shoulders or crouch on the floor. A fistfight breaks out between the men because of a dispute over dough racks. On another night, a shouting match erupts because one man accuses another of not working hard enough. 'F--- you,' the man yells back. 'I’m breaking my body.' A young temp worries for the older women on the line; the long hours are too much, and people have family obligations. Then she shakes her head. 'People do desperate things,' she says, 'when they have no choice.'"

Autopsy: Tommy Le Shot Twice in Back by Police for Holding a Pen | #JusticeforTommyLe: "We can only hope that in the more than ten years since Fong Lee’s murder, and in the three years since Michael Brown’s and Akai Gurley’s killing, that the moral arc of the universe has managed to bend just enough to make justice possible for Tommy Le; because, when faced with system stacked so highly against people of colour when it comes to state-sanctioned violence, sometimes all we have left is hope, and the will to keep fighting the good fight. Said lawyers for Le’s family at yesterday’s press conference, the reason they filed the lawsuit was to 'vindicate the rights' that inspired their immigration from Vietnam to this country in 1991: the belief in 'the right to be free from excessive violence.'"

A tweet by @violaslayvis: "despacitooo – u.s.colonialism caused the debt crisis down in puerto rico". Source.

Neighborhoods and Cities

Panic City: "The problem with potential 'smart cities,' then, isn’t human inability to produce 'natural cities,' but rather what happens to humans in the process. Just because a housing development evolves into something natural doesn’t mean it inevitably improves on past conditions. Most technological shifts appear inevitable after the fact, as they become part of the grand narrative of human progress, but hardly any significant societal shift has been optimal across the board. […] Just as factory designs came to dominate entire cities, we’re now seeing the principles of the edufactory envelop the entire knowledge industry, reshaping cities to accommodate life-long learner-freelancers. This kind of space, Aureli suggests, 'reflects the state of precariousness' of the 'dislocated researcher whose self-promotion is the result of the lack of economic support and social security.' On the surface, their 'openness and self-organization' seemingly promote '"progressive" tendencies, but in fact enact capitalism’s total exploitation.' This suggests that our existence and self-promotion on social media networks like Facebook has nothing to do with narcissism but rather with insecurity. Just as wheat and abstract architecture domesticated humans, so has social media. Our lives become subjected to the demands of our profiles."

A Recognition That We’re All Getting Screwed: "My neighbors in Port Richmond are worried about safety or have been hit by the opioid epidemic, and the conversations I had with them regarding the criminal justice system were transformative because we share those same self-interests. We have similar communication styles. We shop at the same off-price department stores, cut our own bangs and have teeth we ignore until a bigger check comes. And many of us carry trauma, which is a thing that can be read just as easily and quickly as more conventional signs of class. This isn’t the same as 'I scraped by in college,' or, 'for a time I lived off a stipend to focus on activism.' We need more people on the left who can connect with others based on the shared experiences that come from surviving on a low income, and suffering from societal low status, over a long period of time."

Gentrification is NOT the new Colonialism: "A little while back, I was attending a rally in Seattle when I saw a some folks holding signs that said, 'Gentrification is the new Colonialism'. My first thought was, 'That’s funny, I must have missed the memo stating that the old colonialism had ended.' I walked over to the group holding the signs and said, 'I didn’t realize that settler colonialism had ceased to exist to make way for a new colonialism.' They responded with just a confused look.  So, I simply let them know gentrification, a term coined by British sociologist Ruth Glass to describe the influx of middle-class families into lower income neighborhoods displacing some residents in London in the 1960’s, is absolutely horrible and is driven by classism and capitalism, and in many cases racism as well, and certainly needs to be addressed and fought against, but it is not colonialism."

A screenshot from Martin Shkreli's jury selection transcript: "Juror No. 59: Your Honor, totally he is guilty and in no way can I let him slide out of anything because— The Court: Okay. Is that your attitude toward anyone charged with a crime who has not been proven guilty? Juror No. 59: It's my attitude toward his entire demeanor, what he has done to people. The Court: All right. We are going to excuse you, sir. Juror No. 59: And he disrespected the Wu-Tang Clan." Source.

Interviews

In A World Obsessed With Romance, Moses Sumney Is Happy Alone: The L.A. musician on the personal and political reasons behind the rejection of romance on his bold debut album. "Saying the words 'the world needs more love' — using those words as a political device to imply that love all round is going to produce equality — is ignorant and unrealistic. The problem with the world is not that people who are different don’t have enough 'love' for each other. The problem is that the people with power insist on using it, and maintaining it for themselves. Ultimately, when people say 'we need more love,' what they are telling oppressed people is that they need to love the person that’s killing them. And what do they have to gain from that? A clear conscience? Some promise that in the afterlife, after they’ve been murdered by the people taking resources from them, that they’ll go to heaven because they have warmth in their hearts? It [goes back to] what we were talking about earlier with 'Quarrel' — someone can love you and still be oppressing you, still not listen to your voice. Emphasizing love is a waste of time. What we need to emphasize is the dissemination of power, and a deconstruction of hierarchical structures that keep people at the bottom, and keep others at the top."

Q&A With Singer/Songwriter Thao Nguyen, subject of “Nobody Dies” Documentary: "Todd and I agreed from early on that the film would be shaped and principled as a tribute piece to my mother. I have so much love and gratitude for her and everything she’s done for my brother and myself. Our life together has been defined more by hardship and work. So much of what you know about your mom is how she is in relation to you, what she does and sacrifices for you. My entire childhood and adolescence I’d only seen her cooking, cleaning, putting up with my dad’s bullshit, washing our clothes, or running a laundromat, washing strangers’ clothes."

‘The Bonds of Power Are Diffuse’: An Interview with Jenny Zhang: "To be either a pure hero or pure victim, purely happy or purely unhappy. It’s never that simple. It never is and everyone in the past, future, present, has loved someone who has hurt someone, was someone that hurt someone. The bonds of power are diffuse. I didn’t want anyone to read these families and feel pure pity. I didn’t want them to look at these stories like it’s a National Geographic anthropological study where you just pity a group of wretched people. I wanted people to feel pity but also show people ways in which they act badly in a lot of ways. I wanted to show that it takes a lot of resources to act well and pure."

Work-in-progress by French artist JR on the US/Mexico border. The large photographic piece depicts a young child peering over a border fence from the Mexican side, hands placed on the fence as if to climb over, as two border patrol agents watch from the US side. Source.

Activism

Activists in B.C. gear up for 'the next Standing Rock' with tiny house protest: "Sometimes climate change mitigation doesn't come in the form of solar, wind and alternative energy, or electric grid reform and energy conservation. Sometimes it comes in the form of the protection and preservation of the lands, waterways and cultures of those whose lives, identities, survival and security depend on these very things. Protection and preservation of eco-systems challenges the status quo of high intensity energy projects and business as usual, preserve vital eco-systems and maintains and restores human connection to land. From September 5-8th, members of the Secwepemc First Nation will assert their rights as the true decision-makers over their territories and waters and demonstrate their decision to not allow the Kinder Morgan pipeline across to cross them. They will do this by building the first of ten tiny homes on their territory directly in the path of Kinder Morgan’s pipeline. As their project damages the land and waters, the Secwepemc ‘Tiny House Warriors’ are building something beautiful that symbolizes community and hope, and models a positive solution."

Anti-Doxing Guide for Activists Facing Attacks from the Alt-Right: "This guide has been created to deal with the current issues we are seeing and should be incorporated into your regular digital security practices. We know that the escalated activity of the White Supremacists is scary, but the best defense now is one rooted in information, compassion and self-care for ourselves and each other, and a commitment to collective resilience."

“They have no allegiance to liberal democracy”: an expert on antifa explains the group: “Antifa is not a monolithic organization, nor does it have anything like a hierarchical leadership structure. It’s an umbrella group that shares a number of causes, the most important of which is resisting white nationalist movements. Adherents are mostly socialists, anarchists, and communists who, according to Mark Bray, a historian at Dartmouth College and author of Antifa: The Anti-Fascist Handbook, ‘reject turning to the police or the state to halt the advance of white supremacy.’”

Direct Action Item

Do you consume a substantial amount of entertainment created by others for profit? Such entertainment is pervasive, and substitutes a select few's interpretations and representations of the world for your own experiences. This week, find a way to entertain yourself without consuming anything made by someone else for profit—for example, think of a game you could play with natural materials around you, or plan a performance to put on. You have the power to create! Consider sharing what you’ve made with friends, or co-creating with them!

If there’s something you’d like to see in next week’s #RT, please send us a message.

In solidarity!

What is direct action? Direct action means doing things yourself instead of petitioning authorities or relying on external institutions. It means taking matters into your own hands and not waiting to be empowered, because you are already powerful. A “direct action item” is a way to put your beliefs into practice every week.

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Six-month-long stretches of seven-day work weeks and looming deadlines: What it takes to be a strategy guide author

Image: Christopher Mineses/mashable

Ancient map-making required mastery over the disciplines of mathematics and astronomy, the means and courage to venture into dangerous uncharted territories, inhuman patience, artistry and attention to detail, and the ability to perch on the cutting edge of every new technological advancement your cultures most talented minds could muster. David Hodgsons job is arguably more difficult and certainly more tedious.

Hodgson makes video game strategy guides which, much like ancient cartography, is a lost art of primitive methods and painstaking processes.

Not that Hodgson would complain. He started working at gaming magazines in the 90s, but was always drawn back to the world of strategy guides. Currently working on contract for Prima Games, the largest strategy guide publisher in the US, he gets access to some of the biggest games in the world months before the public. And he slaves over their every detail, spending months and months gorging on each new obsession.

I think it’s one of those jobs that you kind of have to pinch yourself, he told me in his workshop a converted guest house behind his Spanish-style Southern California home. The room is equipped with comfortable seating, a large wraparound desk housing three monitors, countless books most of them strategy guides lining floor to ceiling shelves on one wall, and various macabre knick-knacks, from Lovecraftian posters to the crown jewel: Two replica Egyptian sarcophagi flanking the flatscreen like golden guardian deities.

It’s one of those jobs that you kind of have to pinch yourself.

Exact statistics about strategy guide sales are closely guarded info, Douglas Walsh, another longtime strategy guide author, told me over Twitter. As you can imagine, the sales today have consolidated around a few big hits: Skyrim, Grand Theft Auto, things like that, he said. [Sales] have also dropped off considerably, especially for shooters. The Call of Duty and Gears of War books sell a fraction of the copies they used to. But a big hit, especially as a Limited Edition hardcover, can crack Amazon’s top 25. Fighting game books in particular (and Skyrim, GTA, etc.) have even cracked the top five.

Despite those isolated successes, the number of guides produced each year is down along with sales to about 60 every year, half of what the figure was in the PS2 era, Walsh said.

Like vinyl records, the strategy guide as we once knew it all but died as a medium with the internets rise, transforming by necessity into a niche market for hardcore collectors and hobbyists. Hodgson said hes one of around a dozen remaining strategy guide authors.

In the middle of the afternoon, the rays of golden California sunlight barely grazed the exposed rafters of Hodgsons lair. He wore a black t-shirt with the words Who are you a ghost of? a reference to his brother Ian Hodgsons experimental musical act, Moon Wiring Club, described on its own labels website as confusing English electronic music. Hodgson often speaks wistfully of his succulents, and hes frequently sarcastic, though in the dry English way that you barely register after a while.

Each guide Hodgson authors is a massive undertaking involving a six-month-long stretch of seven-day work weeks and looming deadlines, gargantuan organizational conundrums, word counts and page limits, two-week spans of 12-hour days spent hunched over monitors far from home in a game studios back room, trying to beat every quest in a 100-hour RPG. Hes been doing this long and well enough with somewhere over 100 guides to his name (he lost count around 80) that he gets to pick what games he tackles. He mostly chooses massive role-playing games like The Witcher 3 and Fallout 4, simply because he loves diving deep into overwhelmingly huge projects. These are the types of games that seem to get more complex with every release. Each new feature Hodgson must chronicle and quadruple-check is another grey hair in his tangled beard.

I have a very understanding wife, Hodgson said.

***

The process of creating a video game strategy guide is shockingly complex. Look, for example, at what it takes just to make the hundreds of maps that go into the average guide on which Hodgson works.

In the old days the 90s hed draw maps freehand on graph paper and hand them over to a designer. But the games back then were significantly smaller than the ones he writes guides for now.

He starts by doing fly-overs in a special debug version of the game that still contains developer tools, taking screenshots of every single inch of the games exterior locations. In the case of Fallout 4, that included 3.82 square miles of irradiated wilderness and crumbling city streets.

What I’ve done is I’ve flown over the entire tiles of the map, multiple times, inch by inch. I do a north-south pass, I do an east-west pass, over the course of a week, he said. This isn’t playing the game. This is me floating above each sector in the game and plotting it out.

This isn’t playing the game. This is me floating above each sector in the game and plotting it out.

The game wont be out for several months, and its still very much in development, which unfortunately means that dozens of the points he and his assistants and co-authors have plotted in these exteriors could change.

Then you have 500 maps that need to be drawn of all of the different interiors in the game, he continued. You have to figure out first how many interiors there are in the game. So you go to every location in the game, and you see how big it is, then you estimate it, then you tell [strategy guide maker] Prima, ‘It’s going to be about this big. Find more mappers please.

At this point, hes still far from done. I’ve figured out how many primary locations there are. I’ve then figured out how many secondary locations there are that don’t appear on your worldmap. Those are just like, Oh, it’s a shed. Does it appear as an icon on the world map? No. Shit. Well, it has to go in the guide, he said. I’m talking about stuff that isn’t even a quest-related location. I’m talking about a pond with some barrels in it. Maybe he doesnt have to be that thorough not all strategy guides take inventory of every nonessential part of the environment the author can find. But thats just his personality, and its part of the reason hes so good at this job.

With the exterior and interior maps more or less complete, the rough versions based on screenshots are sent to a team of around 20 designers. Its now been weeks since Hodgson first received the early build of the game, and he hasnt even written anything yet.

He hasnt catalogued, sorted and described every single gun, sword, helmet, potion, blueprint, material, artifact, food, enemy, character, spell and skill in the game; he hasnt completed every possible branch of each and every quest, mission, side-quest, bounty, treasure hunt and optional objective; he hasnt compiled strategies for every mini-game, tactics for every boss, solutions to every puzzle and tricks for every fight; and he hasnt taken the hundreds screenshots that need to accompany it all.

A lot of it isnt playing a game necessarily its just checking something in a game and then checking it against an Excel document or a map or something like that, he said. If Im playing Skyrim for 6,000 hours over ten months with a co-author, Im not Woohoo! playing Skyrim; Im going here and checking to make sure that the guides accurate at that location.

The part of my brain that says ‘You don’t need to be this meticulous’ doesn’t work.

The games change in sometimes major ways, even after the guide goes to print. In that case all they can do is update the guides online component and point readers to the web should anything in the final book prove inaccurate. Whenever possible, though, Hodgson redoes a lot of work every time he gets a new build. For 2001s 007: Agent Under Fire, for example, he had to retake all of the screenshots two days before the game was going to go to print because they changed the color of one of the lasers, he said.

The part of my brain that says ‘You don’t need to be this meticulous’ doesn’t work, Hodgson told me.

***

Hodgson began working in the video game industry in the mid 90s after graduating with a history degree from the University of Sheffield in South Yorkshire, England. Hed wanted to become a history teacher, but instead used a PlayStation fan zine hed started called PlayStation Frenzy to get a job at Maximum, a new gaming magazine from a media company called EMAP.

He wrote massive 40-page features on individual games a precursor of things to come in his career while living on a disused German fishing trawler called the St. Michael that he says was moored illegally on the River Thames in London. They had to siphon power from a nearby car scrapyard.

It sounds quite idyllic, but it wasn’t, he remembered. It was dripping with different weird poisonous acid from roofs that hadn’t been sealed, and it was sort of slowly dissolving.

I kept my PlayStation, but not my sanity, he continued.

Maximum folded after seven issues, and Hodgson went on to a brief stint at Official Nintendo Magazine before receiving a call from Dave Halverson, publisher of the popular GameFan magazine.

Hodgson moved to LA and worked on his first strategy guides at GameFan for games like Super Mario 64, Soul Blade and Doom 64 under the magazines GameFan Books division. He flitted among various publishers and magazines until 2000. He called Prima, at the time one of the biggest strategy guide companies (its main competitor, BradyGames, would later be bought by publisher Penguin Random House and folded into Prima). He sent Prima his Metal Gear Solid guide, and they assigned him Armored Core.

That was 16 years ago and I’m still doing it right now, he said.

***

Hodgson flipped lovingly through his creations as we chatted, pointing out where hed embellished a simple description with some flowery joke, or where hed really gotten into it and written entire sections in the voice of a character from the game.

That love goes both ways CD Projekt Red, developers of The Witcher 3, built Hodgson his own tribute in the form of book merchant Marcus T.K. Hodgson, a character in the games Free City of Novigrad.

We just wanted to honor David for all the awesome work he does, CD Projekt PR Manager Radek Grabowski told me over email. This is just a tribute.

The Witcher 3 tributes Hodgson in the form of book merchant Marcus T.K. Hodgson

Hodgson seems to always go above and beyond. His humor is often self-deprecating, but hes also proud when he talks about some of the things hes accomplished within the limited medium of strategy guides, like the note he received from Hideo Kojima about his Metal Gear Solid guide in 1998.

Strategy guides were usually just go here, do this, go here, do that. I wanted it to be a bit more of an ‘official mission handbook.'”

He loved the guide. He liked the fact that I’d put box-outs for the history of the forklift truck in the first level, Hodgson said. Strategy guides were usually just go here, do this, go here, do that. I wanted it to be a bit more of an ‘official mission handbook,’ we called it. Kojima said hed shown the guide to his mother, who didnt really understand video games but of course knew what a book was.

For 2004s Star Wars: Knights of the Old Republic II Hodgson planned and orchestrated an easter egg on the strategy guides DVD pack-in: Pressing a secret combination on your DVD player remote results in a special menu where you can access videos in which the voice actor for HK-47, a popular droid from the games, quotes other famous fictional robots and AI. Hodgson was excited to get the voice actor involved for a secret he deemed so obscure although his assertion that Nobody A) cares or B) has ever found that, because we never published the easter egg code is more self-deprecating than accurate, based on the above YouTube video and this forum thread.

But he nevertheless lit up when he talked about it, or about the more creative work hes gotten to do, like A Fractured Land: Tales of the Northern Realms, a 96-page lore book that came with the hardcover edition of the official The Witcher 3 guide, or The Improved Emperor’s Guide to Tamriel, a 224-page illustrated guide to the lands of Bethesdas The Elder Scrolls Online that was packed in with the games Imperial collectors edition.

Hodgson wrote the Emperors Guide in character as the scholar Flaccus Terentius, conjuring the characters imagined journal entries as he walked the games fictional lands. It has annotations like Strange to find such Daedra worship among the devout, nestled next to detailed sketches, diagrams and paintings.

I studied history. Its sort of finding the evidence for something and then writing about it, and that was my transferrable skill, Hodgson said. If I wasn’t going to become a history teacher, I was going to maybe become a travel writer or something like that. And in a sense I am, except the places that I write about don’t really exist.

But travel writers dont go to Paris and painstakingly catalog every street sign and boulangerie.

Though travel writers much like strategy guide authors have been made obsolete. Why read a book about a place when you can simply search for photos of it on Instagram? Likewise, why buy an expensive book when everything you could want to know about every game ever made is a Google search away?

For one thing, you only have to look at one of Hodgsons guides to see the value for collectors and hardcore fans. And while the internet is always playing catch-up to catalog new releases in YouTube guides and Wikis, the official strategy guide arrives on day one (or earlier). That makes the physical strategy guide, ironically, the first choice for players who want instant, day one gratification.

“There’s a nice archaic nature to strategy guides that I enjoy. I can write about something that’s cutting edge, like Fallout 4, but I can publish it using 16th century technology.

Hodgson has his own reasons. I can’t show you the writings I’ve done for Maxim.com and Gamespy, because those sites aren’t there anymore, he said. Stuff disappears when you’re on the net. But this Akuji the Heartless strategy guide on paper, or in fact the Fallout 3 strategy guide that’s in the Library of Congress. So even after the bombs drop and we’re in the future apocalypse, you can go to the bunker down below the Library of Congress or even now, if you’d like to do it properly [and] you can search my books out. I think I’m the only person who will ever do that, but there’s a nice archaic nature to strategy guides that I enjoy. I can write about something that’s cutting edge, like Fallout 4, but I can publish it using 16th century technology.

***

Hodgson works on guides ten months out of every twelve, and he rarely plays video games for fun anymore. At the end of a long stretch, Im just sick of staring at screens, so I just go outside or I go and buy another aloe tree or an agave or a different type of succulent, he said. I maybe go on Facebook, but just to see what some of the people that I never get to see do. Friends.

You are suffering from extreme fatigue, and the dogs looking at you going I need to be fed and walked. Immediately, he said.

But if he quit tomorrow, hed still play games after a six-month sabbatical, at least. After your first week [off] youre just like Ah, sort of semi-retirement, this is great. This is fantastic, he said. And then another week goes by and youre sort of starting to get an itchy feeling. Cabin fever sets in. Youre like, whats next?

Hodgson recently wrapped up work on the Complete edition guide to The Witcher 3 and the official Watch Dogs 2 strategy guide, and at the time of writing hes putting the finishing touches on his Ghost Recon Wildlands guide. You can find his work wherever strategy guides are sold.

Mike Rougeau is a freelance journalist who lives in Los Angeles with his girlfriend and two dogs.

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