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goarticletec-blog · 6 years ago

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Avengers 4 trailer hype has you just where Marvel wants you

New Post has been published on https://www.articletec.com/avengers-4-trailer-hype-has-you-just-where-marvel-wants-you/

Avengers 4 trailer hype has you just where Marvel wants you

Rumor has it the long-awaited Avengers 4 trailer will hit this week, and Marvel fans are ready. They’ve been awaiting this trailer for months — possibly since credits rolled on Avengers: Infinity War back in April.

How ready are they?

Several dozen people on Twitter have changed their handles to some version of “GIVE TRAILER UNTITLED AVENGERS.” Fans using the Twitter hashtag #MARVELVSTHEFANS have made multiple videos begging the Avengers 4 directors for the trailer. Fans on Reddit have shared, then deleted, moment-by-moment descriptions of what supposedly happens in the trailer, based on unofficial leaks. They’ve pored over the social media accounts of the film’s directors and stars, looking for clues to a trailer release date and a title.

Complicated theories about a trailer release date for the film have arisen based on past practices, planned events and possibly the waxing and waning of the moon. Expectations were high for the trailer to drop on Wednesday, Dec. 5. But on Tuesday, rumors began to spread that Marvel would wait until Friday to respect Wednesday’s solemn event, the state funeral of former US president George H.W. Bush. Marvel did not respond to a request for comment on whether this supposed schedule was accurate.

Trailer watchers have been burned before. Fans hoped Wednesday, Nov. 28 would be the big day. It was almost a year after the Avengers: Infinity War trailer came out, and the film’s directors, brothers Joe and Anthony Russo, were speaking that night in Hollywood at a screening of Infinity War sponsored by Collider.

But that date, and the Q&A, came and went with no trailer reveal.

Footage on demand

The first ever trailer was shown in a New York Loews cinema in way back in 1913, and it wasn’t even for a movie. Instead, it was a short film made to advertise the Broadway musical The Pleasure Seekers. But it was a brilliant hook: Tease entertainment seekers with a preview of another piece of entertainment they might enjoy. Naturally, the promotional films took off.

Star Wars and superhero films create the most intense demand for trailers.

Disney

Trailer hysteria isn’t new, but it’s certainly reached new heights, thanks to YouTube and social media, as well as the continued boom of sci-fi and superhero flicks. Studios have even managed to squeeze a little more publicity out of their trailers by offering super-short versions, often called teaser trailers.

Anton Volkov saw trailer love growing back in 2016, when he started a movie-news Twitter account and website he called Trailer Track. A wry quote from writer-director James Mangold that’s pinned to the top of the site’s Twitter account sums up the current trailer infatuation: “[Trailers] tend to debut a few weeks after you’ve reached a peak of frustration,” it reads. “Marketing’s like foreplay.”

“This sort of level of anticipation for marketing materials, be it trailers or posters, was always there,” Volkov says. “It’s just becoming … more mainstream.”

Constant intrigue

William Bibbiani is a film critic and co-host of Canceled Too Soon, a podcast about short-lived TV shows, and the movie podcast Critically Acclaimed. He agrees trailer madness goes back — at least decades.

“Audiences were so excited for Tim Burton’s original Batman [in 1989] that many people bought tickets to another movie, just to see the trailer in a theater, and then left before the actual film began,” he said.

The trailer for Star Wars: The Phantom Menace created similar buzz 20 years ago. CNET film critic Richard Trenholm calls that era, with no Facebook, Twitter, or YouTube, a “veritable Stone Age” as far as viewing trailers. He notes that Steve Jobs described the second Phantom Menace trailer as “the biggest internet download event in history.”

Three major developments in the 2000s ratcheted up the hype, Bibbiani says.

High-speed internet connections allow fans to consume trailers and marketing materials instantly and share their reactions just as quickly. The surge of successful superhero movies made “geeky blockbusters” the norm — who better than a self-proclaimed geek to dissect even the smallest movie detail? And the 24-hour online entertainment-news cycle has created a beast that’s always hungry.

“Fans of these properties are being kept in a state of constant intrigue, so that new trailers — or even the conspicuous absence of new trailers — become big events, even though they are, at their core, just commercials,” Bibbiani said.

Building the buzz

Marvel’s extreme level of secrecy about an Avengers 4 trailer is getting all the attention lately, but it’s not the norm.

In 2017, extended footage from Avengers: Infinity War was shown in summer at both San Diego Comic-Con and Disney fan gathering D23. Though that footage wasn’t shared on YouTube at the time, some of those fans revealed what they saw, and word spread.

But we’ve seen nothing for Avengers 4 besides a release date and basic plot synopsis.

“I think it’s quite clear that (Marvel executives) have spotted how much buzz and conversation the very lack of content and the secrecy generates,” Volkov said.

Even dedicated fans understand it’s all a part of Marvel’s business. Alex Rodriguez, 19, started a Twitter account this year called MCU Speculation to share news and theories about the studio.

“The hype and the tension builds up more and more for each day that the trailer doesn’t get released online,” Rodriguez said. “This makes for a huge launch for the trailer.”

Now playing: Watch this: Watch the ‘Avengers: Infinity War’ official trailer

2:17

Trailers still serve a purpose. Hard-core fans, the kind who wear costumes to midnight showings and buy day-one tickets well in advance, are going to see Avengers 4, preview or no preview. But a trailer can help sell a film to more general audiences.

“When a film like Avengers 4 comes in, there’s always at least one writer for a site making the argument that maybe that film can get away with not releasing a single trailer,” Volkov said. But he notes Marvel isn’t about to leave millions on the table by not marketing the film to pull in an even larger audience.

And studio dollar-signs aside, trailers create a social experience that can be just pure fun.

“The urge to share certain experiences simultaneously is often irresistible,” Bibbiani said. “And why wouldn’t it be? Who doesn’t love a good trailer, and who wouldn’t want to talk about it with their friends? Especially if it’s trending on Twitter?”

Spoilers!

There are ways to deliver the goods without driving fans to Thanos-size levels of insanity. Some studios and distributors make pretrailer announcements. Fox and Warner Brothers have even used a Facebook and YouTube feature that counts down to the arrival of an uploaded trailer. Volkov thinks this is a smart way to build anticipation for the movie while easing fan frustration.

Movies with dramatic events that are easily spoiled have to play trailers carefully, so plot twists aren’t ruined. Isn’t that right, Thanos?

Marvel

When a trailer finally does drop, its actual content sometimes has little to do with the film’s quality.

“We’ve all seen good films that weren’t well served by their promotional campaigns, and we’ve all seen disappointing films that looked pretty good in trailer form,” Bibbiani noted.

An extreme example of this was 2016’s Suicide Squad, whose trailer was such a hit Warner Bros. actually brought in the company that cut the trailer to help edit the entire film. (It didn’t help: Suicide Squad ended up with mixed to negative critical reviews.)

But recent films at the center of the trailer storm have unanswered questions that make their trailers even more coveted — even though the previews themselves will have to walk a fine line or risk too many spoilers.

Drawing out the wait for a trailer only makes the desire for footage more intense.

“The upcoming trailers for Avengers 4 and Star Wars: Episode IX are bound to be huge pop culture events, because both previews will … answer questions that fans have been speculating about for months,” Bibbiani said. “What really happened after The Snap? And will (Episode IX director) J.J. Abrams continue down Rian Johnson’s controversial path from The Last Jedi, or will he make the next Star Wars movie more like his relatively safer Episode VII?”

The trailers are unlikely to tell us, but fans will watch them intently regardless. In 2018, anything released before a much anticipated movie, from a poster to an Instagram image, will be picked apart by viewers and entertainment sites hungry for clues. Apparently the cat in the recent poster for 2019’s Captain Marvel isn’t just a cat. And in September, the Russo brothers tossed out a Where’s Waldo?-style challenge, inviting fans to “look hard” at what appears to be a boring black-and-white image of an almost-empty Avengers 4 set.

Drawing out the wait for a trailer only makes the desire for footage more intense. The trailer for Avengers: Infinity War wasn’t released until four months after footage was shared at Comic-Con and D23, which gave fans more than 100 days to moan and complain online. Even Marvel Studios co-president Louis D’Esposito tried to soothe trailer-hungry fans by tweeting that he loved the IW trailer, but wasn’t ready to share it yet. When the trailer finally came out, however, fans made up for lost time. The original Infinity War trailer has been viewed more than 214 million times.

Start the countdown

Volkov says the anticipation for Avengers 4 is the biggest he’s seen for any film since starting his site in 2016. After that, he ranks Avengers: Infinity War, Justice League, and war movie Dunkirk as the most anticipated.

“It does just come down to superhero and Star Wars films being the biggest game in town in terms of general interest and box office today,” he said.

Once the Avengers 4 trailer finally drops, look for fans to start demanding the second trailer, Volkov says. And naturally, interest in Star Wars: Episode IX, due out in December 2019, will be galactically high.

Now playing: Watch this: ‘Star Wars: The Last Jedi’ trailer debuts

2:01

But while the final film in the main Star Wars saga holds many mysteries, a trailer date might not be one of them.

“At least in the case of Episode 9, it’s fairly clear and obvious that (the trailer debut) has to be at Star Wars Celebration in April,” Volkov says.

You heard him, fans. Start the countdown. Only four months to go.

First published Dec. 4, 9 a.m. PT. Update, 9:29 p.m. PT: Adds likelihood that trailer won’t be released Wednesday, as rumored, due to the funeral of George H.W. Bush.

CNET’s Holiday Gift Guide: The place to find the best tech gifts for 2018.

Everything we think we know about the Avengers sequel: Think Avengers: Infinity War was intense? Stay tuned for part two.

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lucyariablog · 6 years ago

Text

How LinkedIn Spun to the Top of Search for LinkedIn Marketing

Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September.

Less than five years ago, social media giant LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. Sites that covered social media best practices, such as Social Media Examiner, outranked it.

Using a progressive content strategy built from a single type to a symphony of multimedia jams, the LinkedIn’s Sales and Marketing Solutions group claimed its search spot and developed a healthy following along the way. As head of content and social media marketing for the group, Jason Miller orchestrated it all, and earns a 2018 Content Marketer of the Year nomination.

Taking a spin through his set list may inspire hits of your own.

HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials

Rock one platform first

A collection of “big rock” content assets – in-depth projects that require more time, resources, and budget – helped LinkedIn own key topics. The team’s first smash hit came in 2013 with the Sophisticated Marketer’s Guide to LinkedIn. Updated yearly, it has now been downloaded more than a million times. The guides have been translated into six languages.

A collection of big rock #content assets helped @LinkedIn own key topics, says @JasonMillerCA #CMWorld Click To Tweet

Other downloads followed the same formula:

The Sophisticated Marketer’s Guide to Thought Leadership

The Sophisticated Marketer’s Guide to Content Marketing

The Sophisticated Marketer’s Guide to Global Marketing

From this base, Jason and team spun off several hundred derivative tracks, including infographics, mobile downloads, blog posts, SlideShare presentations, webinars, and influencer blogs.

Remix your platinum tracks

Since the series launched, the global content team backing Jason has helped expand the Sophisticated Marketer brand across regions, subjects, topics, and content formats.

The Sophisticated Marketer downloads provided a base of success to spin many variations on the theme.

The Sophisticated Marketer’s Podcast

In 2015, Jason launched the podcast to tell the story of marketing on LinkedIn through a new channel. Every two weeks, Jason interviews marketing professionals and creates a show, as the description says, with “no fluff or frills, just real marketers talking about what matters most.”

Guests such as Seth Godin, Tamsen Webster, and LinkedIn CMO Shannon Brayton attracted the most attention. Altogether, the 70 episodes he’s produced to date have scored 150,000 downloads from 117 countries.

The podcast has been featured in LinkedIn account-based marketing campaigns and live events (including episodes from Cannes Lions, Festival of Marketing, and Advertising Week NYC and London). Jason sources all guests organically, and the podcast is booked two seasons ahead.

HANDPICKED RELATED CONTENT: How to Develop and Grow a Successful Podcast

The Sophisticated Marketer Quarterly

Jason and team launched this print and digital magazine as a test with a U.K. edition in October 2017. Billed as a magazine “for B2B marketers, by B2B marketers – with a little help from rock stars, psychologists, social media gurus, and more,” the 80-page issue included the best content from the LinkedIn Marketing Solutions blog. The first issue hit enough goals to merit a North America version (January 2018) and global edition (May 2018). Its subscriber list hit 5,000 and continues to grow.

.@LinkedIn turned its Marketing Solutions blog into an 80-page print & digital magazine. @JasonMillerCA Click To Tweet

The Sophisticated Marketer Quarterly from LinkedIn Europe

HANDPICKED RELATED CONTENT:

How Content Marketing Became One Brand’s Trusted, Unified Source

Print’s Very Much Alive: Magazine Examples From 9 Brands

The Sophisticated Marketer’s Sessions

Each of these multimedia master classes in marketing takes a deep dive into a single aspect of LinkedIn B2B marketing. The sessions include infographics, case studies, videos, guides, and cheat sheets and have attracted 15,000 visits since the series’ November 2017 launch.

HANDPICKED RELATED CONTENT: Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Take ideas from everywhere

Creative inspiration can come from anywhere: an LP record sleeve, a great band, a TV show. And it’s just as applicable to B2B as any other type of marketing. Covers for The Sophisticated Marketer’s Guide series take design cues from classic albums. The podcast and magazine are filled with inspiration from writers, musicians, filmmakers, and more.

And the idea for B2B Dinner for Five, a video series based on a party with B2B marketing experts, came from the Dinner for Five TV show developed by Jon Favreau.

Jason hosts this unique show, which takes on the key issues in marketing over three courses of unguarded conversation, with behind-the-scenes stories, provocative opinions, and secrets viewers wouldn’t get from any standard interview.

.@JasonMillerCA’s #video series takes on #marketing issues over 3 courses of unguarded convos. #CMWorld Click To Tweet

youtube

The pilot episode, released on April 5, 2017, debuted with a special, invite only virtual live premiere where the audience could ask the dinner guests questions. Taking a page from the Hollywood playbook, Jason created several teasers and trailers to help build the story and create buzz around the world premiere and official launch.

youtube

Jason and the team split each of the dinners into several “courses” and released them at regular intervals to increase interest. This approach also helped the team repurpose the video content by publishing natively to Twitter, Facebook, Instagram, Snapchat, and, of course, LinkedIn.

Each episode also is posted to the LinkedIn Marketing Solutions blog, and the campaign serves to promote the blog, and LinkedIn itself, as a source for marketing insights.

The team used Vidyard to host the videos and track results, then published the series on YouTube. Over three months, the series generated 12,500 total video views. It also landed on the charts with 7,600 blog views and 1,600-plus total social shares.

The series earned a place in the 2017 Marketing Week Masters Shortlist (B2B) and was a runner-up for The Drum Awards.

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs

Build on all your professional (and personal) skills

You can see the roots of many of the Sophisticated Marketer’s ideas in Jason’s pre-LinkedIn career.

He started down the content marketing path as an entertainment writer, then handled the development and promotions of alternative artists for Sony Music Entertainment for more than a decade.

During that time, he watched the music industry implode as it fought against looming digital competition before he took his first stage dive into the digital marketing crowd with social media and content positions at Zoomerang and Marketo.

Outside of work, Jason moonlights as a concert photographer. But he’s clearly comfortable in front of the camera and live audiences, too. LinkedIn created a global evangelist role specifically to let him tap into these skills. Acting as front man for the LinkedIn brand and message, he spoke at 41 events in 2017 and drove over 100,000 organic engagements for LinkedIn.

HANDPICKED RELATED CONTENT: Your Brand Needs a Point of View, But Do You?

Earn critical and popular acclaim

There’s no doubt Jason and team earn accolades within LinkedIn. Their combined media efforts have increased traffic to the Europe, Middle East, and Africa (EMEA) blog many times over and given people a reason to stay around – time on page is up 134%.

Still, Jason keeps in mind that to get those results, there has to be something in it for the audience.

“Engaging an audience is now a form of transaction in itself,” he says. “As a marketer, you need to decide how someone giving you their attention is going to add up for them. Otherwise, you’ll simply prime them not to pay attention to you in the future.”

Engaging an audience is now a form of transaction in itself, says @JasonMillerCA. #CMWorld Click To Tweet

HANDPICKED RELATED CONTENT: Road Map to Success: Creating the Content of Your Audience’s Dreams

To find out live who is named the 2018 Content Marketer of the Year (and lots of things to help your content marketing program), register today for Content Marketing World Sept. 4-7 in Cleveland, Ohio. Use code BLOG100 to save $100.

Cover image by Joseph Kalinowski/Content Marketing Institute

The post How LinkedIn Spun to the Top of Search for LinkedIn Marketing appeared first on Content Marketing Institute.

from https://contentmarketinginstitute.com/2018/08/top-search-linkedin-marketing/

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a-breton · 6 years ago

Text

How LinkedIn Spun to the Top of Search for LinkedIn Marketing

Taking a spin through his set list may inspire hits of your own.

HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials

Rock one platform first

A collection of big rock #content assets helped @LinkedIn own key topics, says @JasonMillerCA #CMWorld Click To Tweet

Other downloads followed the same formula:

The Sophisticated Marketer’s Guide to Thought Leadership

The Sophisticated Marketer’s Guide to Content Marketing

The Sophisticated Marketer’s Guide to Global Marketing

From this base, Jason and team spun off several hundred derivative tracks, including infographics, mobile downloads, blog posts, SlideShare presentations, webinars, and influencer blogs.

Remix your platinum tracks

Since the series launched, the global content team backing Jason has helped expand the Sophisticated Marketer brand across regions, subjects, topics, and content formats.

The Sophisticated Marketer downloads provided a base of success to spin many variations on the theme.

The Sophisticated Marketer’s Podcast

HANDPICKED RELATED CONTENT: How to Develop and Grow a Successful Podcast

The Sophisticated Marketer Quarterly

.@LinkedIn turned its Marketing Solutions blog into an 80-page print & digital magazine. @JasonMillerCA Click To Tweet

The Sophisticated Marketer Quarterly from LinkedIn Europe

HANDPICKED RELATED CONTENT:

How Content Marketing Became One Brand’s Trusted, Unified Source

Print’s Very Much Alive: Magazine Examples From 9 Brands

The Sophisticated Marketer’s Sessions

HANDPICKED RELATED CONTENT: Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Take ideas from everywhere

And the idea for B2B Dinner for Five, a video series based on a party with B2B marketing experts, came from the Dinner for Five TV show developed by Jon Favreau.

.@JasonMillerCA’s #video series takes on #marketing issues over 3 courses of unguarded convos. #CMWorld Click To Tweet

youtube

Each episode also is posted to the LinkedIn Marketing Solutions blog, and the campaign serves to promote the blog, and LinkedIn itself, as a source for marketing insights.

The series earned a place in the 2017 Marketing Week Masters Shortlist (B2B) and was a runner-up for The Drum Awards.

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs

Build on all your professional (and personal) skills

You can see the roots of many of the Sophisticated Marketer’s ideas in Jason’s pre-LinkedIn career.

He started down the content marketing path as an entertainment writer, then handled the development and promotions of alternative artists for Sony Music Entertainment for more than a decade.

HANDPICKED RELATED CONTENT: Your Brand Needs a Point of View, But Do You?

Earn critical and popular acclaim

Still, Jason keeps in mind that to get those results, there has to be something in it for the audience.

Engaging an audience is now a form of transaction in itself, says @JasonMillerCA. #CMWorld Click To Tweet

HANDPICKED RELATED CONTENT: Road Map to Success: Creating the Content of Your Audience’s Dreams

Cover image by Joseph Kalinowski/Content Marketing Institute

from http://bit.ly/2wnTE3O

#Online Marketing

0 notes

appreview-universe-blog · 6 years ago

Text

Learn To (Do) APP Like A Professional

Robal App Store Optimization (ASO) requires many of the same factors that go into great SEO tactics. Things like keywords, titles, and descriptions play a role in the app store listings, so leveraging the right tool to understand these variables can really set your app for a path to a top-tier ranking. Optimizing the keyword tags in the App or Google Play store can really benefit how your app is found.

Also see This:

Temp Servers

The keyword field allows you to associate your app with certain terms. The key here is to not repeat or use too many variations of the same word which could be portrayed as spam. A good tip is to conduct SEO type test to figure out the best keyword tags to use.

You should ask yourself questions like "Which words describe my app?" and "Which words are my competitors using?" Once you get a feel for what words work best for you, be sure to be creative in your choices. Being unique could possibly help you drive traffic your competitors aren't getting.

Titles are also an important aspect to take into consideration. Much like a title page for SEO purposes, the app name serves as a relevancy signal that the app store algorithms can pull search results from. Many companies include keywords into their main title to help pull their app to the top of search results within their category. A common mistake is to not include the actual name of the app into the title. The overall goal is to have a strong presence as a brand, therefore people need to know your name and not just what your app does.

When you have everything above figured out, it's now time to write the description for your app. This should not be a painful task. The key here is to keep it short and sweet. You have to keep in mind that when someone is reading this they are not going to spend a lot of time looking at the description on their phone. Leave plenty of white space so that it is pleasing to the readers eyes and less cumbersome.

Bullet points or asterisks are commonly used to list benefits of which your app brings to the end user. Sentences should be broken up with a mixture of long and short (5 words or less) sentences to keep the reader engaged. If you want to learn more, we have previously written extensively on the importance of good keywords in the app store.

2. Social Media Integration

When a user shares their recent high score or fitness goal on their social media pages they are then spreading the word of the app to their friends. This increases the number of views and in turn raises awareness of your application. All of which happens without you lifting a finger. Another side effect from this is that it implements a type of competitive atmosphere amongst friends to outdo the other persons high score or have a longer run tracked.

3. Press Kit

Having a press kit readily available is a proactive move to help expedite your marketing efforts farther down the line. Once you have an established microsite for you application you may get a couple of reviews, but to really market your newly developed app, you need to be able to provide quality material that other people can utilize. If people want to write about you, they may not always have the time to contact you to receive useful materials for them to use.

Materials that should be included in your press kit include high-quality icon of your app along with screenshots of the app in use. These will help expedite those bloggers or journalist that wish to write about your app to have official high quality visuals that can be used in their articles or blogs.

Another essential part of your press kit should be all of your relevant press releases. This helps individuals know the "history" of your mobile app and keeps them in the loop on upcoming updates or other company news. By doing this it will also establish a rapport with your audience because they will have a better understanding of you and your mobile app.

If you really want to go above and beyond you can add a company profile page. This can detail your company history and your staff. Links to your social accounts is also beneficial so that people can learn more about you and read what other people are saying.

4. Forum and Discussion Board Outreach

This is especially helpful if your app is designed for a specific group. For example, if you app is designed to assist joggers track their daily runs, then posting relevant topics about your application on fitness discussion boards or blogs can be beneficial.

When reaching out to these forums the key is to not spam the blog with your business. Many blog and discussion boards ban users who post promotional material on their comment sections. Posting beneficial information and answering any questions is a good way to start. After you have built a rapport as a thought leader then you can start back linking information to your site or post an article about your product.

5. App Profiles

When it comes to marketing a new app raising awareness is an important aspect to increase downloads. The creation of app profiles on sites such as Appolicious and others like it is beneficial to do. With these profiles you can add a description of your app along with a link to the App or Google Play store that allows the user to download it. This is a simple and easy way to increase the awareness to your desired target audience.

youtube

6. Influencer Outreach

Many of the popular influencers in an industry have millions of engaged followers that read their material daily. So to have a review written on your app by an influencer in the mobile application industry will give you an increased amount of awareness and possibly downloads (as long as you receive a positive review.)

You can go about this by identifying them (you already know who they are) and contacting them about a potential review. You can provide a promo code or demo to access your app for free. This is where the press kit would come into play. In your request you can attach your press release with all the relevant information we talked about above, therefore accommodating them with all the information and resources they may need.

7. Social Media

With a plethora of possible outlets that include Facebook, Twitter, Instagram, and YouTube, to name a few, you have access to a vast population and you have the ability to find which ones work best for you. Keep in mind that these pages should compliment your overall company social accounts. Just like the app store, make sure your company name is on these social pages so that you increase your overall brand awareness.

Managing these accounts is another aspect of social media. Making sure you devote time and effort to monitor your different pages is crucial to really benefit from social media. Think of it as a window into viewing your consumers thoughts and concerns. The better you monitor and all the comments and questions the better you can learn how to improve your product which in turn will increase brand loyalty.

8. Teaser Campaign

Whether it be creating hype over a potential release date or providing an incentive with a promotional campaign, a teaser campaign is a good way to get your audience excited and engaged. This can be done as simple as producing a short teaser trailer paired with a "Coming Soon" animation on your microsite. If you have the resources you can also run a promotional contest or giveaway. To manage this you may even collect email addresses to keep people informed on updates. The more people you drive to your site and social media accounts the bigger the engagement and therefore building a community of followers.

9. Set Up Google Alerts

Instead of doing extensive research across different sites to keep tabs on your competitors, you can simply set up an alert to advise you when any relevant news surfaces about your search query. All this information is easily emailed to you with the latest relevant Google results (web, news, etc... ) based on your queries.

10. App Discounts

Lastly, individuals like to get things for free or for a discount. By providing discounts on specific days related to your application is a good way to get your followers engaged and excited. The key is to be creative. For example, if you have a zombie based mobile game, a good time to provide a promotional offer would be in October - around Halloween time.

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realitycrazy2017-blog · 8 years ago

Text

10 Ways to Market Your Mobile App

New Post has been published on https://realitycrazy.com/10-ways-to-market-your-mobile-app/

10 Ways to Market Your Mobile App

1. App Store Optimization

App Store Optimization (ASO) requires many of the same factors that go into great SEO tactics. Things like keywords, titles, and descriptions play a role in the app store listings, so leveraging the right tool to understand these variables can really set your app for a path to a top-tier ranking.

Optimizing the keyword tags in the App or Google Play store can really benefit how your app is found. The keyword field allows you to associate your app with certain terms. The key here is to not repeat or use too many variations of the same word which could be portrayed as spam. A good tip is to conduct SEO type test to figure out the best keyword tags to use. You should ask yourself questions like “Which words describe my app?” and “Which words are my competitors using?” Once you get a feel for what words work best for you, be sure to be creative in your choices. Being unique could possibly help you drive traffic your competitors aren’t getting.

When you have everything above figured out, it’s now time to write the description for your app. This should not be a painful task. The key here is to keep it short and sweet. You have to keep in mind that when someone is reading this they are not going to spend a lot of time looking at the description on their phone. Leave plenty of white space so that it is pleasing to the reader’s eyes and less cumbersome. Bullet points or asterisks are commonly used to list benefits of which your app brings to the end user. Sentences should be broken up with a mixture of long and short (5 words or less) sentences to keep the reader engaged. If you want to learn more, we have previously written extensively on the importance of good keywords in the app store.

2. Social Media Integration

Social media integration in an application has been emerging in popularity among many app developers. Giving users the ability to invite others, share gameplay, and view leaderboards is a popular and useful aspect for increasing virality. Essentially it is free marketing for your app. When a user shares their recent high score or fitness goal on their social media pages they are then spreading the word of the app to their friends. This increases the number of views and in turn, raises awareness of your application. All of which happens without you lifting a finger. Another side effect from this is that it implements a type of competitive atmosphere amongst friends to outdo the other person’s high score or have a longer run tracked.

3. Press Kit

Having a press kit readily available is a proactive move to help expedite your marketing efforts further down the line. Once you have an established microsite for your application you may get a couple of reviews, but to really market your newly developed app, you need to be able to provide quality material that other people can utilize. If people want to write about you, they may not always have the time to contact you to receive useful materials for them to use.

Materials that should be included in your press kit include a high-quality icon of your app along with screenshots of the app in use. These will help expedite those bloggers or journalist that wish to write about your app to have official high-quality visuals that can be used in their articles or blogs.

Another essential part of your press kit should be all of your relevant press releases. This helps individuals know the “history” of your mobile app and keeps them in the loop on upcoming updates or other company news. By doing this it will also establish a rapport with your audience because they will have a better understanding of you and your mobile app.

4. Forum and Discussion Board Outreach

Identifying where your desired audience or key demographic congregates online is an important marketing aspect of identifying. There are many technologies and mobile applications blogs filled with individuals that read and keep up with news on mobile applications. This is especially helpful if your app is designed for a specific group. For example, if your app is designed to assist joggers in tracking their daily runs, then posting relevant topics about your application on fitness discussion boards or blogs can be beneficial.

When reaching out to these forums the key is to not spam the blog with your business. Many blog and discussion boards ban users who post promotional material in their comment sections. Posting beneficial information and answering any questions is a good way to start. After you have built a rapport as a thought leader then you can start backlinking information to your site or post an article about your product.

5. App Profiles

When it comes to marketing a new appraising awareness is an important aspect to increasing downloads. The creation of app profiles on sites such as Appolicious and others like it is beneficial to do. With these profiles, you can add a description of your app along with a link to the App or Google Play store that allows the user to download it. This is a simple and easy way to increase the awareness to your desired target audience.

6. Influencer Outreach

Along with reaching out to forums and other relevant blogs, contacting industry thought leaders or influencers for reviews is another avenue to market your mobile app. Having reviews of your app is good, having reviews written by a respected thought leader in the industry and posted on a respectable site is even better. Many of the popular influencers in an industry have millions of engaged followers that read their material daily. So to have a review written on your app by an influencer in the mobile application industry will give you an increased amount of awareness and possibly downloads (as long as you receive a positive review.)

7. Social Media

It is no secret that social media is a popular medium and can be utilized as an effective marketing tool. Creating pages specifically designed for your app on all social media channels is something that is strongly recommended to really engage your target audience and see their discussions. With a plethora of possible outlets that include Facebook, Twitter, Instagram, and YouTube, to name a few, you have access to a vast population and you have the ability to find which ones work best for you. Keep in mind that these pages should compliment your overall company social accounts. Just like the app store, make sure your company name is on these social pages so that you increase your overall brand awareness.

Managing these accounts is another aspect of social media. Making sure you devote time and effort to monitor your different pages is crucial to really benefit from social media. Think of it as a window into viewing your consumer’s thoughts and concerns. The better you monitor and all the comments and questions the better you can learn how to improve your product which in turn will increase brand loyalty.

8. Teaser Campaign

Whether it be creating hype over a potential release date or providing an incentive to a promotional campaign, a teaser campaign is a good way to get your audience excited and engaged. This can be done as simple as producing a short teaser trailer paired with a “Coming Soon” animation on your microsite. If you have the resources you can also run a promotional contest or giveaway. To manage this you may even collect email addresses to keep people informed on updates. The more people you drive to your site and social media accounts the bigger the engagement and therefore building a community of followers.

9. Set Up Google Alerts

Setting up Google alerts can be beneficial to track what people are saying about your product. This beats visiting each individual site separately to see if there is a new review of your app. These alerts can also help you research the app industry or competitors. Instead of doing extensive research across different sites to keep tabs on your competitors, you can simply set up an alert to advise you when any relevant news surfaces about your search query. All this information is easily emailed to you with the latest relevant Google results (the web, news, etc… ) based on your queries.

10. App Discounts

There you have it. A complete top 10 lists of ways to market your app. Of course there are hundreds of potential ways to market your mobile app, however, this is a solid start. Stay tuned for more updates to come on how to get the most out of your mobile marketing efforts.

0 notes

myupdatesystems-blog · 8 years ago

Text

Ways to Market Your Mobile App

New Post has been published on https://myupdatesystems.com/ways-to-market-your-mobile-app/

Ways to Market Your Mobile App

1. App Store Optimization

2. Social Media Integration

3. Press Kit

Materials that should be included in your press kit include the high-quality icon of your app along with screenshots of the app in use. These will help expedite those bloggers or journalist that wish to write about your app to have official high-quality visuals that can be used in their articles or blogs.

4. Forum and Discussion Board Outreach

5. App Profiles

When it comes to marketing a new appraising awareness is an important aspect of increasing downloads. The creation of app profiles on sites such as Appolicious and others like it is beneficial to do. With these profiles, you can add a description of your app along with a link to the App or Google Play store that allows the user to download it. This is a simple and easy way to increase the awareness to your desired target audience.

6. Influencer Outreach

Along with reaching out to forums and other relevant blogs, contacting industry thought leaders or influencers for reviews is another avenue to market your app. Having reviews of your app is good, having reviews written by a respected thought leader in the industry and posted on a respectable site is even better. Many of the popular influencers in an industry have millions of engaged followers that read their material daily. So to have a review written on your app by an influencer in the mobile application industry will give you an increased amount of awareness and possibly downloads (as long as you receive a positive review.)

7. Social Media

Managing these accounts is another aspect of social media. Making sure you devote time and effort to monitor your different pages is crucial to really benefit from social media. Think of it as a window into viewing your consumer’s thoughts and concerns. The better you monitor and all the comments and questions the better you can learn how to improve your product which in turn will increase brand loyalty.

8. Teaser Campaign

9. Set Up Google Alerts

10. App Discounts

0 notes

baburaja97-blog · 8 years ago

Text

New Post has been published on Vin Zite

New Post has been published on https://vinzite.com/10-ways-to-market-your-mobile-app/

10 Ways to Market Your Mobile App

1. App Store Optimization

2. Social Media Integration

3. Press Kit

4. Forum and Discussion Board Outreach

5. App Profiles

6. Influencer Outreach

7. Social Media

Managing these accounts is another aspect of social media. Making sure you devote time and effort to monitor your different pages is crucial to really benefit from social media. Think of it as a window into viewing your consumer’s thoughts and concerns. The better you monitor and all the comments and questions the better you can learn how to improve your product which in turn will increase brand loyalty.

8. Teaser Campaign

9. Set Up Google Alerts

10. App Discounts

0 notes

giveuselife-blog · 8 years ago

Text

10 Ways to Market Your Mobile App

New Post has been published on https://giveuselife.org/10-ways-to-market-your-mobile-app/

10 Ways to Market Your Mobile App

1. App Store Optimization

App Store Optimization (ASO) requires many of the same factors that go into great SEO tactics. Things like keywords, titles, and descriptions play a role in the Mobile app market listings, so leveraging the right tool to understand these variables can really set your app for a path to a top-tier ranking.

When you have everything above figured out, it’s now time to write the description for your app. This should not be a painful task. The key here is to keep it short and sweet. You have to keep in mind that when someone is reading this they are not going to spend a lot of time looking at the description on their phone. Leave plenty of white space so that it is pleasing to the readers eyes and less cumbersome. Bullet points or asterisks are commonly used to list benefits of which your app brings to the end user. Sentences should be broken up with a mixture of long and short (5 words or less) sentences to keep the reader engaged. If you want to learn more, we have previously written extensively on the importance of good keywords in the app store.

2. Social Media Integration

Social media integration in an application has been emerging in popularity among many app developers. Giving users the ability to invite others, share gameplay, and view leaderboards is a popular and useful aspect for increasing virality. Essentially it is free marketing for your app. When a user shares their recent high score or fitness goal on their social media pages they are then spreading the word of the app to their friends. This increases the number of views and in turn raises awareness of your application. All of which happens without you lifting a finger. Another side effect from this is that it implements a type of competitive atmosphere amongst friends to outdo the other person’s high score or have a longer run tracked.

3. Press Kit

Having a press kit readily available is a proactive move to help expedite your marketing efforts further down the line. Once you have an established microsite for you application you may get a couple of reviews, but to really market your newly developed app, you need to be able to provide quality material that other people can utilize. If people want to write about you, they may not always have the time to contact you to receive useful materials for them to use.

4. Forum and Discussion Board Outreach

Identifying where your desired audience or key demographic congregates online is an important marketing aspect to identify. There are many technology and mobile applications blogs filled with individuals that read and keep up with news on mobile applications. This is especially helpful if your app is designed for a specific group. For example, if you app is designed to assist joggers track their daily runs, then posting relevant topics about your application on fitness discussion boards or blogs can be beneficial.

When reaching out to these forums the key is to not spam the blog with your business. Many blog and discussion boards ban users who post promotional material on their comment sections. Posting beneficial information and answering any questions is a good way to start. After you have built a rapport as a thought leader then you can start backlinking information to your site or post an article about your product.

5. App Profiles

6. Influencer Outreach

7. Social Media

Managing these accounts is another aspect of social media. Making sure you devote time and effort to monitor your different pages is crucial to really benefit from social media. Think of it as a window into viewing your consumer’s thoughts and concerns. The better you monitor and all the comments and questions the better you can learn how to improve your product which in turn will increase brand loyalty.

8. Teaser Campaign

9. Set Up Google Alerts

10. App Discounts

0 notes

beingmad2017-blog · 8 years ago

Text

10 Ways to Market Your Mobile App

New Post has been published on https://beingmad.org/10-ways-to-market-your-mobile-app/

10 Ways to Market Your Mobile App

1. App Store Optimization

When you have everything above figured out, it’s now time to write the description for your app. This should not be a painful task. The key here is to keep it short and sweet. You have to keep in mind that when someone is reading this they are not going to spend a lot of time looking at the description on their phone. Leave plenty of white space so that it is pleasing to the readers eyes and less cumbersome. Bullet points or asterisks are commonly used to list benefits of which your app brings to the end user. Sentences should be broken up with a mixture of long and short (5 words or less) sentences to keep the reader engaged. If you want to learn more, we have previously written extensively on the importance of good keywords in the app store.

2. Social Media Integration

Social media integration in an application has been emerging in popularity among many app developers. Giving users the ability to invite others, share gameplay, and view leaderboards is a popular and useful aspect for increasing virality. Essentially it is free marketing for your app. When a user shares their recent high score or fitness goal on their social media pages they are then spreading the word of the app to their friends. This increases the number of views and in turn raises awareness of your application. All of which happens without you lifting a finger. Another side effect from this is that it implements a type of competitive atmosphere amongst friends to outdo the other person’s high score or have a longer run tracked.

3. Press Kit

4. Forum and Discussion Board Outreach

When reaching out to these forums the key is to not spam the blog with your business. Many blog and discussion boards ban users who post promotional material on their comment sections. Posting beneficial information and answering any questions is a good way to start. After you have built a rapport as a thought leader then you can start backlinking information to your site or post an article about your product.

5. App Profiles

6. Influencer Outreach

7. Social Media

Managing these accounts is another aspect of social media. Making sure you devote time and effort to monitor your different pages is crucial to really benefit from social media. Think of it as a window into viewing your consumer’s thoughts and concerns. The better you monitor and all the comments and questions the better you can learn how to improve your product which in turn will increase brand loyalty.

8. Teaser Campaign

9. Set Up Google Alerts

10. App Discounts

0 notes

netmaddy-blog · 8 years ago

Text

10 Ways to Market Your Mobile App

New Post has been published on https://netmaddy.com/10-ways-to-market-your-mobile-app/

10 Ways to Market Your Mobile App

1. App Store Optimization

When you have everything above figured out, it’s now time to write the description for your app. This should not be a painful task. The key here is to keep it short and sweet. You have to keep in mind that when someone is reading this they are not going to spend a lot of time looking at the description on their phone. Leave plenty of white space so that it is pleasing to the readers eyes and less cumbersome. Bullet points or asterisks are commonly used to list benefits of which your app brings to the end user. Sentences should be broken up with a mixture of long and short (5 words or less) sentences to keep the reader engaged. If you want to learn more, we have previously written extensively on the importance of good keywords in the app store.

2. Social Media Integration

Social media integration in an application has been emerging in popularity among many app developers. Giving users the ability to invite others, share gameplay, and view leader boards is a popular and useful aspect for increasing virality. Essentially it is free marketing for your app. When a user shares their recent high score or fitness goal on their social media pages they are then spreading the word of the app to their friends. This increases the number of views and in turn raises awareness of your application. All of which happens without you lifting a finger. Another side effect from this is that it implements a type of competitive atmosphere amongst friends to outdo the other persons high score or have a longer run tracked.

3. Press Kit

4. Forum and Discussion Board Outreach

5. App Profiles

6. Influencer Outreach

Along with reaching out to forums and other relevant blogs, contacting industry thought leaders or influencers for reviews is another avenue to market your app. Having reviews of your app is good, having a reviews written by a respected thought leader in the industry and posted on a respectable site is even better. Many of the popular influencers in an industry have millions of engaged followers that read their material daily. So to have a review written on your app by an influencer in the mobile application industry will give you an increased amount of awareness and possibly downloads (as long as you receive a positive review.)

7. Social Media

8. Teaser Campaign

Whether it be creating hype over a potential release date or providing an incentive with a promotional campaign, a teaser campaign is a good way to get your audience excited and engaged. This can be done as simple as producing a short teaser trailer paired with a “Coming Soon” animation on your microsite. If you have the resources you can also run a promotional contest or giveaway. To manage this you may even collect email addresses to keep people informed on updates. The more people you drive to your site and social media accounts the bigger the engagement and therefore building a community of followers.

9. Set Up Google Alerts

Setting up Google alerts can be beneficial to track what people are saying about your product. This beats visiting each individual site separately to see if there is a new review of your app. These alerts can can also help you research the app industry or competitors. Instead of doing extensive research across different sites to keep tabs on your competitors, you can simply set up an alert to advise you when any relevant news surfaces about your search query. All this information is easily emailed to you with the latest relevant Google results (web, news, etc… ) based on your queries.

10. App Discounts

There you have it. A complete top 10 list of ways to market your app. Of course there are hundreds of potential ways to market your mobile app, however this is a solid start. Stay tuned for more updates to come on how to get the most out of your mobile marketing efforts.

0 notes