#the other website i can think of that has like. interest/demographic polls is reddit

[citric-crow]

reeeeally wish tumblr polls had a dedicated show results button so that you could look at polls that dont apply to you without fucking up the numbers (or making them so small so as to be irrelevant)

[onewomancitadel]

I think what people really mean by Twitter being 2015!Tumblr is that the age demographic of Tumblr has changed (based on polls, I think the age group with the biggest user size is early-mid twenties), a lot of shitstirrers left for Twitter in the Purge of 2018, a lot of guys who used Tumblr for p*rn also left in 2018 (seriously, when I interacted with a guy at uni once who wanted in my pants I mentioned Tumblr because I am socially inept and he was like, oh the website for p*rn? *smirk* and I was like no I use it for my Reylos... he was wearing a Star Wars t-shirt, it's a long story) and obviously in general anybody else who used it for that reason also left, but you know exactly what sort of demographic I'm talking about - far be it from me to unturn that stone, I understand it's a mixed issue - and then overall you've got the fact that Tumblr is slightly better than it was, but it's not perfect.

I do think platform culture influences the way people interact with each other, and there are definitely ways you can fit somebody's interaction patterns into a typology - but the style of detraction you might see in Reddit comments is exactly the stuff you see on Twitter and it is the thing you encounter on Tumblr. Because Tumblr allows you to run your own personal blog, though, you have much more control over your interaction style. If Reddit is a free debate space, Tumblr is curated by comparison.

But it's also just a human nature thing lol. There are plenty of teenagers who have growing up to do on here (I was one of them) and you see a lot more on platforms popular with teenagers (Tik Tok, Twitter, Instagram) which changes the site culture. But I also think that teenagers need their own space to be edgy and get the angst out of the way. It's just much harder to do that when the platforms they're on also encourage putting your face, name, where you live etc. on it.

I find it a fascinating question because I don't think the Internet is wholly iredeemable and clearly we get some joy out of it - the things which concern me about the Internet have parts to do with social media and some not. I want to know what it is that makes Tumblr a pleasant site to use for hobbyist purposes. I can write longform posts, and consider topics which interest me, and curate my experience - by in large the the site has a slightly more mature userbase...

I also had on my mind recently how hard it is to write posts where you have people coming to you with the worst interpretation of what you've said. I think I am starting to accept again that I can't control that and people will read into what I'm saying because that's what they're looking for. That's something which still happens on Tumblr. It's a product of the Internet medium where it's very hard to clarify something you've said the way you could mid-conversation, and the fact that generally people are quite defensive. It feels like a combative space at times.

The real point I'm sort of trying to make is that like, part of what makes Tumblr a good platform is a consequence of its medium - it's a microblogging website - and part of it is a consequence of the userbase evolving. But I also think that loyal userbase is a consequence of what it offers in contrast to what others don't. Equally, issues with Tumblr aren't necessarily specific to platform, and I'd go so far as to venture that to be true of other social media websites. It's just very apparent that there are very bad decisions being made with them killing all user goodwill and reason to use them, but the myopic eye of short-term gains does not care for long-term growth and stability. It's a pretty sobering realisation to know that most of those guys up there think you're as dumb as a rock and will just take what you get. It's not some big conspiracy. They just think their site users are dumb. It's a pretty haunting and narrow view of humanity lol. There is no honour in it and yeah, it is actually nonsensical even from the view of a capitalist philosophy, because why would you willingly kill something with great brand and cultural foothold? Why would you abandon something that makes the platform what it is? This goes for Tumblr with its changes to the dashboard from Following (seeing things your followers post) to For You (algorithm).

[kadobeclothing]

10 Social Media Content Ideas to Delight Customers

If you’re a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be.

Namely, planning out a social media content calendar. That means figuring out an entire month of fresh content that needs to be engaging, stand out, and make consumers identify with your brand on social media. While that is a lot for a small team, it’s even more when you find yourself stuck in a rut. Are you worried you’re going with the same old, same old when it comes to social? Try these content ideas to re-vamp your posting game.

Social Media Content Ideas

Post your new blog on your Instagram Stories. Conduct a poll on Instagram. Share user-generated content on Twitter. Engage with audiences on Twitter. Create and share website content on Facebook. On LinkedIn, post articles/stats about your industry. Highlight milestones of your company on LinkedIn. Create graphics for Instagram and Facebook. Show the faces behind the company on Snapchat or Instagram. Use the times to your advantage.

1. Post your new blog on your Instagram Stories. To build traction on your website, try migrating customers towards your blog by putting it in an Instagram Story. Making the Story function in a “Swipe up to see more” fashion makes it easier for followers, since they don’t have to close the app to visit your website.

Image Source Take this story from WordPress’s Instagram account. The visual is a compelling lede, enticing readers to read the blog post. Followers like Stories because they go away after 24 hours, making the essence of the moment all the more thrilling. This is how different types of content can work together — you can use one platform to promote another. 2. Conduct a poll on Instagram. Using Instagram Stories is amazing for audience engagement. Hosting a poll on your Story is an interactive way to get your followers involved in making content choices for you. Asking a question in a poll like, “What do you want to see us post next?” and giving them a couple of choices ensures that the content they pick will delight your followers. Alternatively, you can use polls as a chance to prove credibility. Take this example from HubSpot:

Asking a question you can answer with a statistic or content like a blog or ebook proves that your business knows its industry. As a consumer, I would trust a company that’s knowledgeable about their industry more than a brand with no educational content. This proves that otherwise “boring” content can still be engaging in the way it’s shared. And, if followers want more information, you can always link back to your sources, boosting CTR for you. 3. Share user-generated content on Twitter. Apparently, Taco Bell has a blog. It’s right there, under the Delivery button (where my Taco Bell search usually ends). This post, from the official Taco Bell blog, (Taco Blog?) is a round-up celebrating user-generated content.

@tacobell my brother just sent this to me! It’s…..it’s beautiful pic.twitter.com/Zx4nQl32Ai — Jason (@_Js0n) June 25, 2019

UGC not only fills timelines with content, but shows followers they’re being listened to, and that brands are interested in what their customers have to say. A round-up blog goes beyond a simple retweet, like, or reply, and gives other customers an incentive to submit their own content. 4. Engage with audiences on Twitter. Instagram isn’t the only platform with polls, so if you don’t have an account or it doesn’t fit into your content strategy, you can use another platform, like Linkedin or Twitter. Here, LinkedIn is using the time of year to engage with their audience:

New year, new you! What’s your New Year’s work resolution? — LinkedIn (@LinkedIn) December 30, 2019

Not only that, but check out the account’s reply under the tweet. It responds to the winning answer of a poll with a blog that reflects that answer. This shows that LinkedIn planned their poll with the foresight to link to a post that led to more information. This is a sneaky version of asking followers what they want to see. By framing the question this way, followers can see the dedication your brand has to engage with their opinions. LinkedIn positioned themselves to swoop in and save the day with this poll. 5. Create and share website content on Facebook. Facebook is for more than silent videos and long-form posts. Although those are the site’s bread and butter, you can do so much more with Facebook to engage with different audiences than those you would find on, say, Instagram or Reddit. Take this post about crazy internet tools that actually work, from BuzzFeed:

It’s an approach that’s working for BuzzFeed, considering 74% of its social traffic is from Facebook, with Twitter in second place with around 8%. Thinking outside what content is most popular on Facebook might be a win for you, too. Blog content is also a smart idea to post long-form content you already own, leading to a boost in lead generation. 6. On LinkedIn, post articles/stats about your industry. Stuck about how to post LinkedIn content? Or what LinkedIn audiences want to see? Think about what makes your company reputable. While other social platforms can show off brand personality, you can leverage LinkedIn as the tool for meaning business. Statistics are fabulous content pieces, as well as a definition guide of marketing terms that might be a little less known than say, SEO. Check out this post from HubSpot, which gives a quick, but useful vocabulary lesson on social commerce:

By putting a CTA at the end, the post invites followers to think. Not only will your brand be in their mind as a connection to this term, but it also incentivizes those early on in their buyer’s journey to check out the website for more terms or stats that might be helpful to them. 7. Highlight milestones of your coworkers on LinkedIn. Here’s a cool way to use LinkedIn to build your brand: highlight employees or colleagues.

Drift dedicated a post to their colleague after that colleague was chosen for a professional award. This is wonderful content for LinkedIn, because the platform is centered around professional growth. Whether colleagues get promoted, just celebrated a birthday, or spoke at an event, this shows others, like competition or job seekers, that you care about employee achievements. 8. Create graphics for Instagram and Facebook. I love this content idea for Facebook because it goes beyond the “typical” content brands might choose for the site. For instance, Canva is a visual company, so posting content on platforms like visual-heavy Instagram is fairly typical, but Facebook can be used for stunning visuals, as well:

Additionally, Canva syncs their social accounts so content stays the same:

There’s a lot of second guessing about syncing social content and diversifying it, but it all depends on what works for your business. Some businesses thrive with synced content across all platforms, some don’t, and some only sync a couple. Syncing content saves time as a marketing team of one, so starting out that way is a good idea. Plus, graphics can be engaging across all platforms since they’re easier for followers to digest than text-heavy content.. 9. Show the faces behind the company on Snapchat or Instagram. Instagram, Snapchat, and even TikTok are social platforms with an emphasis on video content. Your brand can use these social platforms in creative ways that stays relevant to your company or industry. One of those ways is by showing the personality of your brand, like Buffer did, here:

Buffer gives quick tips from a human, rather than words on a screen, which provides consumers with a stronger sense of connection to the brand. It also shows consumers that your brand knows how to be social media literate, boosting reputation. Especially if social media is a huge part of your product, finding interesting ways to use its tools appeals to leads. Above all else, customers feel connected to personality more than a stat on a white background. However, you don’t need a big budget to create content that resonates with your audience. “A Day in the Life” of an employee, something compelling for Instagram Stories, or a Snapchat geo-filter for your next event are all opportunities to demonstrate your brand’s appeal. 10. Use the time of year to your advantage. Look at the calendar. Are there any holidays coming up — even funny holidays, like National Burger Day? Think about how you can use that to your advantage, like how Southwest Airlines used seasonality for this tweet:

Sand or snow? — Southwest Airlines (@SouthwestAir) January 12, 2020

If you’re thinking about local marketing, this is a great content idea for you. Using the seasons shows that you care about the lifestyles of customers, a key demographic in identifying your target audience. You can use the calendar more than you think — for instance, National Dog Day can be a celebration of your colleagues’ favorite furry friends on Instagram Stories. Building brand awareness starts with what you have and how you use it! Creating fun content for consumers doesn’t have to be a dreaded task that happens every couple of weeks. With proper planning and understanding of target audiences, it can be a cool way to interact with those you wouldn’t otherwise. Keep these ideas in mind as you’re thinking about how to execute strategy for your next campaign.he level of engagement you’ll see might surprise you.

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source https://www.kadobeclothing.store/10-social-media-content-ideas-to-delight-customers/

[martechadvisor-blog]

Mobile Social Apps: How to Leverage this Space to Grow Your Fan Base

“Companies that speak the language of the pitch are no longer speaking to anyone.”

The Cluetrain Manifesto

Food, fashion, CRM, ABM, and (almost) everything under the sun have mobile apps today. Of them, social apps are now a norm in most consumer circuits. These apps can serve a distinct purpose – establishing a social relationship between brands and customers. But for that to materialize, these apps must be leveraged through focused, goal-driven mobile marketing strategy. In the modern age, as a marketer, winning customers is not the end of the road, it’s all about converting them into fans or brand loyalists. And increasingly, these fans live in the mobile world. Whether your customer is the little girl wanting to join the Barbie fan club, or a community of inbound marketers who may invest in your technology, the thumb rules of engagement remain the same. **Be relevant, be social, be accessible**.

From the box above, the directive is quite clear. Mobile strategy is definitely not an option for brands. It’s now a ‘must-have’. Before you rush through and dial a mobile marketing vendor, hang on for a bit. Ask yourself profoundly – who am I and where do I stand? Don’t confuse this question with what you sell.

Once you’ve derived honest answers to the question, there’re mobile strategy beacons awaiting you. Now, if you’re someone of an Uber-like magnitude, your focus is primarily to enhance in-app experience of users because people, in large numbers, have already downloaded your app, and will keep doing so. But not every app is valued at $62.5 billion!

This is where context plays a critical role in your mobile strategy. To begin with, let’s say that you, as a marketer, don’t think that it’s time for you to launch your own app on iOS or Android. Downloads and monthly active users (MAUs) are clearly your concerns. You can still amass substantial followers or fans by making the most of what’s already out there for the taking – the existing social apps.

Social apps – Apps where multiple people on the network can converse with a brand and each other

Proprietary apps – Apps where one-on-one conversations take place between brands and audiences via ratings, reviews, and post-purchase feedback

It’s best to launch a proprietary app when you as a marketer are confident enough that your brand has enough traction to demand downloads.

We’ll duly explore the other end of the spectrum (proprietary apps) later. First, let’s explore how existing social apps can be maximized for a solid fan base.

Gauge well, options are plenty

Caitlin Gutekunst, Director of Digital Content, StartApp:

Social and entertainment apps dominate more than half of a user’s time spent on a mobile device (ComScore, June 2016).  As a result, top social platforms and social messengers continue to climb in popularity, with monthly active users for the top platforms reaching above 1 billion; Facebook recently announced the milestone of 2 billion MAU, a new height.

Brands need to participate in social and messaging platforms to remain part of a mobile users’ daily conversation. Social platforms are looking to build in-app engagement, and have recently introduced new features to encourage branded content distribution and monetization, opening a new frontier for brands and advertisers to reach consumers. Much of this content is packaged in-app, such as emojis, stickers, chatbots, GIFs, social games, camera filters, and peer-to-peer payments.

Add to this list the likes of Snapchat as well, and you’re in a sea of popular social apps. Getting drowned here is easy but there’s a lifeboat – your brand voice. Leveraging platforms such as Facebook, LinkedIn, and Twitter are a given for most brands. Further, for ecommerce and retail marketers, YouTube, Vine, Pinterest, and Instagram serve well. Content-heavy businesses would have a safe bet on Reddit and likes. For managing multiple apps, Hootsuite has been the go-to app for many marketers.

Tap what matters – Millennials

Old ways will not be able to open new doors! Tapping what matters and every opportunity that presents itself is a key element for marketers to dive deeper into the daily lives of their audiences.

The above numbers clearly denote the most generative demographics and device. Mobile engagement is critical to strike the right chord with your audience. And, with millennials, the likelihood of loyalty increases owing to their straightforward approach towards brands and purchases. **The levels of brand advocacy are also higher with the millennial audience** – if they feel connected to the brand. Innovative referral programs and gamification features in your social interactions through apps can drive meaningful engagement with your brand/products/services.

In-app listening using votes

The usage of regular voting in social apps sends a clear signal to audiences that you, as a brand, want to make them an integral part of where you’re heading. Voting on apps can be fun like ‘choosing a branded memento design’ or something more profound like voting for brand colors, website background, etc. In case you want indirect participation, voting campaigns for ‘best restaurants’, ‘best sportspersons, or ‘best holiday destinations’ are also good options. B2Bs can look at voting options such as ‘best cloud solutions’ or ‘favorite dashboards’.

Twitter is a handy app for engaging audiences through votes as it offers a direct voting/polling option while posting.

Customized app interactions

Similar or monotonous in-app interactions can lead your audience to boredom and defeat the purpose of engagement. While the mainframe features or interactions can remain constant, your in-app engagement has to be driven by a dynamic and responsive content strategy. Experimenting with the engagements through personalization is also a must. Again, options are plenty. Customized white papers, products/services customizations, and even simple demographics go a long way in personalized engagement. The key is to sync the user profile with exclusivity to ensure they remain interested and keep exploring your content in an app. **Today, interactions/engagements on social apps are not brand-controlled, they’re audience-controlled**.

Jones NY, an apparel brand, executed its Style Creator campaign where outfit suggestions were made to women professionals based on their LinkedIn profiles.

Seek audience contribution

Establishing social relationships with one-way engagement propositions isn’t a wise idea. Your audience needs to feel a ‘connect’ with your brand with a thought that they’re a part of what you do. Social apps can be used to engage your audiences by making them submit videos, pics, personal brand-related stories, and more. That contribution can then be mapped into the marketing content pipelines. Apps such as Pinterest and Instagram can be used for such initiatives.

Keep spreading awareness

Your audience needs to visit you frequently on social apps for you to maintain a relationship and fan-following. When you offer them knowledge, and awareness, entertainment or any content or incentive that’s unique, they tend to interact regularly.

Caitlin suggests:

Given the personal nature of the medium, brands need to be careful with their strategy for entering the conversation on social messaging platforms and avoid violating a consumer’s personal space. That starts with understanding the authority of your brand for this particular medium and then emotionally connecting to your consumer based on their personal needs and preferences, crafting a dedicated creative vision, tone, and delivery for each channel to be successful. The most successful campaigns I’ve seen provide something to the consumer that is in service to their needs, and results in a natural brand ambassadorship, for example leveraging a common messaging expression like YAAS or OMW in a creative way.

Give them the ‘insights’

Apart from the general stuff, we all love to find things about ourselves which we may have missed. **Social apps allow you to derive invaluable insights from the personal profile of users**. The social credentials of your audiences can reveal certain patterns in their profiles that they’re unaware of. More so, it can also provide them info on how some of their profile nuances are ‘actually’ linked to some products or identity pertaining to brands.

Leveraging LinkedIn, Microsoft introduced ‘Nametag Analyzer’ which provided followers new insights on their job titles, and showcased Microsoft products to them based on those titles.

Seize moments

Get the best out of in-app messaging and push notifications to set the ball rolling during typical ‘moments’ such as actions like ‘add to cart’ or ‘watch a demo’. Doing that makes your brand resonate with your audience. That’s a great opportunity to turn a customer into a fan. This is where customer delight takes over customer satisfaction.

Analyze to get better

App analytics are obviously ‘must-haves’ in your mobile marketing strategy for social apps.

Caitlin highlights:

Social platforms offer similar analytics for tracking in-app content as the wider mobile market, but social messaging allows additional insights into user behavior. We look for demographic points but also interesting data that can help us personalize our messaging. In addition to the standard metrics that advertisers track, such as volumes of impressions, downloads, click-thrus, etc, we offer these additional insights to deepen the brands’ relationship with users and understand how they are emotionally relating to the brand in their most personal forums: peer-to-peer conversations. Examples include which creative is more popular on a regional basis, which emojis are more likely to be shared in connection with that brand, which avatars are preferred by different genders/ages, etc.

  The B2B box: Social apps are not just for B2Cs to engage and interact. B2B marketers and decision makers can also stay on top of their game with apps such as:

Salesforce Mobile – CRM

DocuSign – Vendor/client contracts

EverNote – Notes/scheduling

LinkedIn Pulse – Content

Developing a proprietary mobile app

Feel ready for the plunge? Time for some meetings with app developers. Moving to your own app doesn’t, however, mean you stop engaging on social apps. Keep that going. **A proprietary app is for you to take relationships with your fans to the next level** and start regular brand-facing interactions.

So, in your meeting with API specialists and developers, here’s a brief listing to keep in mind.

Keep complexity to developers; your users should find your app easy-to-use

Stay true to your brand identity (don’t try to create a separate image through your app)

Make it entertaining

Ensure reviews and ratings are seamless features

Transaction windows and payment gateways shouldn’t have too many redirections

If ads, stay ‘native’

**Mobile is no more a channel, it’s a way of life!** Consistent engagement is a challenge that only customer-obsessed brands can take head-on. Don’t forget to keep a close tab on what iOS and Android downloaders had to say on app stores about your app. Learn from both – compliments and complaints, and resolve pain points asap.

The biggest advantage that proprietary apps provide over social apps is that you have a real-time window of how your audience is engaging with you. This makes analytics more precise and insights get deeper. For instance, a Twitter poll may tell you about what a customer thinks or feels. Your proprietary app can tell you how a customer acts or reacts. Above all, don’t just count the number of app downloads. Keep a close eye on the number of active users, time spent in-app, and other interactions that indicate engagement.

There you have it! Apps can be the voice of your brand. It is the new mobile real estate that can really drive engagement with customers. Be it your own app or social apps, just ensure that the content of the app should not be about what you do but how you can make their life better. That creates fans.

Using apps to create fans? Tell us @MarTechAdvisor and @T_Toon84.

This article was first appeared on MarTech Advisor