#the love potion ads also incorporate both her pinkish-red and her purplish-blue

[taxi-boi]

based on these posters in the vee tower it would seem that the colors are supposed to be pink for val and purple for velvette.

(the blurry outlines surrounding the symbols in the bottom right corner, and also the bar lines on the edges that more clearly show what color everything is)

though all these colours are a bit off

(vals is a reddish pink, like always. vox is a much lighter cyan than the blue from the tower image. and velvettes is incredibly dull, almost grey, but still visibly purple color.)

but id still say these are the most explicitly stated color associations for these characters.

Have we ever come to an agreement who's the Pink and who's the Purple here?

It's driving me insane because in my mind technically Valentino is Red and Velvette is Pink. Apparently not.

Arguments that Valentino is the Purple:

EP 4 outfit. Also, we never see him wearing pink, not counting the Instagrams because they aren't canon anymore. All the outfits he wears in the show (posters included) are black with purple undertones, white, red

It's the stereotypical pimp color

Symbolizes creativity (he's confirmed as an artist) and emotions (his impulsivity)

Purple is the color of luxury and excess

The studio in EP 4 is painted purple

Purple is the most rare color in nature, aka it's usually seen in artificial things, fake things, you get what I mean?

Contrasts Angel

The XXX sigh in the pic above is purple

Arguments that Valentino is the Pink:

His chains and smoke color

Typical color associated with love

His room in EP 2 has a lot of pinkish (it's leaning more red to me but whatever) accents

Pink is the closer color to Red

Matches Angel, but Val's Pink is more saturated, whereas Angel is more pastel, thematically making them similar but one is obviously more intense.

Arguments that Velvette is the Purple

Her studio is painted purple (even though it has A LOT of pinks, but purple is the most prominent color)

Again, purple is seen as a luxury color, which would translate to her niche in fashion

Arguments that Velvette is the Pink

She only ever wears pink in the show and the dark purple is an accent

She's based on a doll, so based on that she should have the most stereotypically girly color

Red Velvet cake is usually, you know, reddish pink

Her Pilot design wearing pink (besides black and white)

This is genuinely driving me insane, please send help😭😭😭

EDIT: And 3 hours after writing this I see the new merch. Welp, it's settled, I take that as a sigh from the universe - Valentino is the Purple and Velvette is the Pink