#the louis team needs to start hiring young women for their PR and marketing team urgently...

[anchorandrope]

Hello. Maybe this is a dumb question but why does Louis' team need to hire young women for PR and Marketing? Thank you ❣️

hey!!

in marketing you need to sell products/services and in public relations, in a simplified way, you need to make your different audiences have a good image of you. it is an intangible asset, which is why most companies to this day do not pay enough attention to it, because the return on investment cannot be seen through sales.

now, being an intangible good and therefore not so easy to measure (although it's possible), it is necessary to know perfectly how your public thinks. part of a public relations professional's job is to be able to recognise, interpret, analyse and predict situations/reactions that an organisation's audiences may have.

Louis is an artist who, due to his trajectory and current work, his fan base (aka those who buy his work) is primarily female between the ages of 20-30. Obviously there are exceptions (clearly there are men, non-binary and people of all ages) but if we are to generalise, he was and is an artist with a predominantly teenage and now young female fanbase.

what you say and what you do plays an important role in building and maintaining credibility, which is why it's necessary to always have specialists on your team who meet or are as similar as possible to the audience you are analysing. in this way, the person can interpret, in a completely natural and more correct way, how that audience would react.

for example: have you ever watched a series/film where teenagers/young adults are portrayed and you think to yourself "nobody is like that" and you feel like it was written by someone who doesn't know what they are really like? well, that's because the scriptwriters/director/etc (that most of the time they are men +45) have an image of teenagers/young adults that is not what the teenagers/young adults themselves perceive them to be. these scriptwriters/directors/etc wanted to appeal to an audience to represent them (and make them feel represented) and they failed because they cannot think like people of another generation no matter how strong-willed they are.

one concrete example i saw literally days ago and found fascinating: disney posted on tiktok a series of photos of characters sharing rooms in series/movies with the caption "omg they were roommates" on each one of them, referring to a joke quite commonly used among young people that comes from historians calling lgbtq couples "roommates". after they started making fun of them and calling the company's attention to the fact that several of the characters were siblings, disney deleted it. this is a clear example of someone who, with intentions of connecting with their audience, made a joke that they thought was correct and it wasn't.

for this reason it is necessary to hire people who in the most natural and correct way possible can understand the codes/thoughts/interpretations/etc of an audience. think of it like this: imagine someone who doesn't know a specific language/culture wanting to make content for people who speak that language/are immersed in that culture without "messing up", complicated isn't it? the more different you are from that audience, the harder it's going to be to identify all this. think of it like a man wanting to make content that appeals to women, or a cishet person making content for lgbtqs, or someone white making content for pocs. something is going to go wrong isn't it?

i feel that one of the many problems with the louis team is that they can't interpret their audience correctly. and here i speak for larries/antis/fans for years/new fans/etc. the fandom in general not excluding anyone. i perceive this, that the people who handle the content we see are people who have the wrong idea of what we want/like/think is right/etc or that we as a fandom don't self-identify.

this generates several problems, among them that the majority of his fanbase does not identify the image as genuine; something that is very much reflected in the case of louis, and it is true, it is not *fully* genuine.

that's why i said that if they hired people who are -or are similar to- their target audience when it comes to selling (i.e. women between 20-30 years old) they could save themselves a lot of trouble... and money.