#the fuck is wrong with you

[seeker-ophelia]

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Hey everyone! To say I'm disappointed in the 3 choices is an understatement, but to anyone *threatening* the devs/writers/other ppl in the Fandom, I've attached a helpful video for you.

[the-delusion-corner]

I wanna see Yuta biting the curb in 4k he deserves to die in this sacrifice

Using Gojos body AS A WEAPON after death, like come on. Us Gojo fans wanted GOJO back, not fucking Yuta using his body willy fucking nilly

The hate towards yuta is VERY much deserved, would love to see him bite the curb, slashed, kicked around, anything, never liked him anyway

Stop riding his dick and grow up, yuta shouldve died in 0 💀

WHAT THE ACTUAL FUCK DID I JUST READ IM SORRY???

Like look, I simply do not care if you like Gojo or you don't, or whether you like Yuta or you don't but this is just mad.

First of all can I just say, BITING THE CURB IS NOT SOMETHING TO SIT AND USE LIGHTLY, yes Yuta is fictional but the depiction of it is plain evil anyway, you shouldn't ever want someone to bite the curb, no matter who they are.

And I CAN GRIEVE MY OWN FAVOURITE CHARACTER IM SORRY?? He's made a massive massive sacrifice here, his own life at the expense of trying his best to help this fight end, to hopefully aid a good outcome. He's on the brink of death and has made a major self sacrifice despite being 17 years old.

You "gojo fans" can want your man back all you damn want, he's not coming back, it's gege we're talking about. But your precious man gets sliced in 2 and gets worshipped and praised all over the Internet, Yuta gets sliced in 2 and just gets hated on like there's no tomorrow.

I don't give a single fuck if you like or dislike characters, but don't be coming into my ask box saying shit like that. Grow the actual fuck up, and let people view Yuta's sacrifice as their own grieving event if they want to.

Actually shut the fuck up, great job at pissin me off

[mcondance]

you “write” an ai with my shit and i’m beating your ass

[crippled-peeper]

hey remember when you threatened to beat a quadriplegic man with your cane? do you remember how you didn't say it in tags, you said with your whole heart that if you ever met him you were going to physically assault him? how clear you made it that it wasn't a joke? dunno why I'm thinking about that right now, it's probably nothing.

bro what the actual fuck are you talking about . if you’re gonna come accuse me of random shit I never did at least produce a single link or source or screenshot.

oh wait you can’t because you’re a fucking idiot and you made that up and/or assume I know you’re a quad when you’re sending me stupid shit-filled anonymous messages . go cry.

[voidzphere]

heyy just a reminder that im not a roleplay account ^_^ dumbass

[dykeomania]

why the fuck are you six foot seven. What calls for that. get down here

[the-better-pokeblr-confessions]

i told my drifloon to take some kid i liked away and some other kid was watching. the kid is still missing to this day L bozo for not living

#91

[futchmemes]

mead is such an underrated alcohol and im convinced there was some kind of conspiracy to make beer and ale become standard fare and make mead the silly medieval-throwback alcohol you can only buy at specialty shops. it’s oppression of people who like things that taste good (honey) in favor of people who like things that taste like piss (hops) and i can’t believe we just let that stand. we need a revolution from people with functional tastebuds to overthrow Big Hops

[gund-arminc]

not to be a dramatic lesbo but attractive youtubers are the bane of my existence

[luvrhyune]

i think this might be obvious, but don’t fill out my permanent taglist if you don’t follow me.

[wildegeist-old]

What's with Tesla owners and not knowing how to fucking drive at all

It's like their brains go through the same quality checks those cars do

[the-knit-orious]

My boss threatened to charge me and take money away from me for almost forgetting a customers drink 💖

Like bestie, I'm at my fucking limit 💓✨

[hallowissmol]

terfs: trans men are confused lesbians!

me, a gay trans man:

[lamptracker]

so now that paddy is 18...

No! NO NO NO NO

F'n hell, dude. No!

Also: Pretty bold of you to assume I'm writing anything these days

(there's stuff in the works. don't look for it til after new year's though)

[eggingtontoast]

for the record I turned off anon for my askbox ages ago because I was getting some weird fuckin anons asking me personal shit they had no right asking.

[clinquantstardusts]

I swear to FUCKING GOD if you get rid of chronological feed I'm gonna finally nuke my account @staff

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.