#tessa x nivea

[guildfordd]

There are no limits to what you can do.

[virtuemoir-positivity]

Happy Tessa Tuesday ❤️

[wildhonesty]

Tessa x Nivea post ✨ In this post, Tessa is wearing the Zara Illustration detail long dress with the Zara ribbed knit pants and the Zara silk sleep mask. Stay tuned for more looks to come! . . . #tessavirtue #virtuemoir #figureskating #fashion #style #ootd #outfitoftheday #tessaandscott #stylishvirtue #stylish #fashionistas #instafashion #lookbook #lookoftheday #icedancing #icedance #fashiongram #yoga #fashionista #fashionblog #fashionpost #lookinspiration #outfitideas #outfitinspiration #celebritystyle #ad https://www.instagram.com/p/CXzyKTMLbSl/?utm_medium=tumblr

[lunalilith19]

Tessa Virtue: transits May-June 2020

Transit Chiron sextile her Venus: (end April-early June, exact around May 10; late Aug- early Oct, exact around Sept. 14)  the interpretation for this transit is strangely specific (from Robert Hand): through a “wrong step without bad intent, you suddenly find yourself in an embarrassing situation, and feel yourself hurt and belittled, as a particular sensitivity was disturbed. If you react in an injured manner and become at all aggressive, this will probably only cause further pain for you. Think over the incident because it points to a sensitivity and could, under other circumstances, lead to a complete overreaction.”  This can mean touching on a sensitivity in her, or in others. Her Nivea event at the Lions Gate hospital was May 11, right about when this transit was exact. The transit will return in August-October and again in 2021.

Tessa is still going through her Saturn return until December, but she’s had a temporary break from that energy because Saturn is in Aquarius from March 23- July 1 before retrograding back into her Saturn sign of Capricorn til the end of the year. (more on her Saturn return x  x  x  x  x ). 

She’s had a break from this Saturn return pressure during the quarantine, but it looks like it will come back in some way starting July until December. This might be some heavier energy, but Saturn will also be making this positive transit:

Transit Saturn trine her Sun: (approx. end of July-mid Sept) circumstances working well with your inner energies. able to get a great deal done. laying down foundations for what’s to come a few years from now. you may win recognition from those you work for.

The yod in Tessa’s chart gives her extraordinary drive and is one of the more prominent features in her makeup. Scott connected to the yod in a way that activated it and helped ignite a sense of purpose in her. (her yod and their skating career here: X ). Since they’ve been apart and aren’t working together anymore, she’s needed transits to trigger her yod. The eclipse that happened on June 5 was close to the exact activation point, so it potentially gave her fresh impetus to follow goals, go deeper into more sense of purpose, or clarify what’s important to her. In addition, transit Mars was square the eclipse and potentially influences her as well. 

Lunar eclipse in Sagittarius opposite her Jupiter: eclipses are powerful because they’re part of a cycle larger than just the monthly moon cycle, and the effect can last up to 6 months- in this case, until the solar eclipse on Dec. 14. Her Jupiter in Gemini was set off, and her yod activated. Lunar eclipses are reflective, and can be about a shift in perspective, about hidden or unexamined issues coming up to the surface, and releasing what doesn’t serve us. 

Transit Moon opposite Jupiter: Feelings of generosity but also a drive for personal freedom. If people try to hold you back or compel you to do something you don’t want to, you most likely will resist. If someone tries to be possessive, there could be disagreements.  A time of questioning goals and aspirations. Potential for bringing unwanted attention.

Transit Sun conjunct Jupiter: optimism. wanting to include and do a lot in your life. wanting experience and activity. staying in the same place leads to dissatisfaction. can mean study or other mind-expanding exploration. strong desire to understand and know. inclusion of others in your process will help bring out the most positive parts of this transit. need to be careful not to take on too much. 

Transit Mars square Jupiter: an energetic and active time. but may find it difficult to say no and become overextended. more impulsive and restless than usual. tests your efforts to grow as an individual. friction or discomfort may motivate you to make necessary changes, like strengthening boundaries, becoming more independent in relationships, trying new directions.  

[tv-sm]

I love this so much.

genna_buck: NEW VIDEO: Obviously I was emotionally messed up by @tessavirtue & @ScottMoir’s-winning #icedance programs. So I cornered Tessa in a noisy hallway and asked her what they learned in all that therapy together 

[virtchandmoir]

How do Canadian Olympians make a career off a gold medal? Social Sharing

The secret to turning a moment on the field of play into a successful, post-athletic career

September 4, 2019

Ice dancer Tessa Virtue is one of Canada's most successful athletes both on and off the ice.  (Geoff Robins/The Canadian Press)

Jon Montgomery walking through Whistler, B.C., with a pitch of beer in hand. Mark McMorris stepping onto the Olympic podium, just weeks after breaking a rib. Tessa Virtue and Scott Moir sticking a final pose, proving a picture-perfect long program does exist.

The common ground? These Canadian Olympic moments transformed into careers off the field of play.

Montgomery now hosts a TV show. Virtue and McMorris cashed in with a plethora of sponsorship and business deals.

But what about the hundreds of other Canadian Olympians? In today's climate, where social media and sponsorship opportunities have skyrocketed, how does an athlete cash in on a medal, particularly gold?

It seems that making that happen starts well before the Games begin.

"Storytelling is the currency of the Games," says Russell Reimer, president of Manifesto Sport Management, a company that manages Olympic, professional, and action sports athletes amongst other branding and content ventures. "In the same way you would put in all the time, mostly in anonymity, to train for your sport, you also have to put that level of care and time into what it is you want to become and telling your story going into the Games."

Virtue with Canadian athlete agent Russell Reimer. 

Secrets to developing post-athletic success

Reimer's company represents several of the most successful Canadian Olympians — names like Virtue, McMorris, Montgomery, hockey player Hayley Wickenheiser and sprinter Aaron Brown.

Before founding Manifesto, Reimer was a producer with NBC at the Sydney and Salt Lake City Olympics. There he noticed all athletes faced the same challenges of cyclical interest, partners that weren't committed and marketing rights that fell into increasingly narrow windows.

It's the same issues most athletes face today.

He also noticed the untapped business of bridging an athlete's story and marketing opportunities. And since all Olympians are there to win medals, it's what an athlete stands for that separates them from the crowd and makes them attractive to sponsors.

"I think from an Olympic perspective you get to tap into a more emotional connection than you maybe could with other sports," says Matt McGlyyn, vice president of brand marketing at Royal Bank of Canada [RBC], a Canadian national team sponsor since 1947.

"Performance always goes up and down, but we always stay focused on athletes that have a strong and organic connection to our brand."

Building a sellable brand is a big ask from athletes, considering they're already working to be among the best in the world at their sport.

But so is every other athlete.

"Zero times an Olympic gold medal is zero," Reimer says. "You should have no expectation of a commercial outcome if you aren't willing to do the work and storytelling…before the Games."

Of course, there are outliers. Think Penny Oleksiak or Andre De Grasse; two relatively unknown Canadians who turned Olympic performances into immediate success after the 2016 Rio Olympics. Both are Canadian red carpet staples with brand partnerships relevant to their sports — Vichy Canada for Oleksiak and Puma for De Grasse.

But coming into a Games with a defined mission statement, or being shrewd enough to capitalize on the attention is how a pitcher of beer multiplies a skeleton gold medal into a hosting gig on national TV.

"All you have to do is ask yourself a tough question about why [you're doing this], what your deepest motivation was," Reimer says. "And if you say something compelling in the moment you have Canada's attention, the United States' attention. You have created yourself a commercial and career opportunity."

McMorris set the tone, Virtue doing it best

Take McMorris for example.

"He's had a camera with him since he was eight years old," Reimer says of the Canadian snowboarder. "And we were able to tell really great stories about Mark and we took the time to construct a real critical path of content going into the 2014 Games."

McMorris was also a trailblazer in social media. He was named most socially engaged Olympian at Sochi 2014 by the Sport Business Journal and Hookit, a sport sponsorship analytics platform.

It didn't hurt that McMorris has won enough X Games medals to be compared with American legend Shaun White. But when the comparison happened, McMorris' story and content were primed and ready for when people Googled his name.

But right now, Reimer says the Canadian athlete doing it best is Virtue, now a figure skating legend.

"When you see the transition she's made, it's really a massive leap — a leap that hasn't taken place in Canada from success on ice or snow to commercial success," he says.

Since competing in her final Olympic Games in 2018, Virtue's personal brand has aligned with endless high-profile companies: Nivea, Adidas, and MAC Cosmetics to name a few. She's appeared on shows like Mr. D and MasterChef Canada. Rock The Rink, a skating exhibition, starts its Canadian tour this fall with Virtue at the centre of the show.

All this happened post-Pyeongchang, her third and final Olympic cycle, and arguably, her most successful.

"I was clear about my mission," Virtue said. "And my goal was not to be a well-known figure in Pyeongchang, my goal was to be the best ice dancer in the world."

That meant turning down sponsorship and media opportunities to focus on training. But Virtue found an effective way to stay visible and tell her story: Instagram.

Virtue wasn't even on the app in Sochi 2014: her first post was the following summer. But through videos of practices and choreography sessions, alongside thoughtfully curated posts reflecting her personal and professional mission statements, Virtue built a following that grew by more than 200 per cent in Pyeongchang.

Virtue wants all her business relationships and ventures to reflect her bottom line, which is inspiring young girls and women while fostering a supportive network where  people can strive to be the best versions of themselves.

"There's no easy way to the top of anything, but it's a lot of hard work and I feel maybe I have the confidence in that recipe, or the confidence in myself," Virtue says. "So maybe it's an investment in myself and getting back to authenticity, just trusting in my story and who I am to the core."

And that all comes down to what Reimer says is the bottom line.

"She's the model for how you build enduring appeal… What matters is the story."

—CBC Sports

[dreamofawonderfullife]

"It's Scott's favourite product. He's a nivea boy. Definitely"

- Tessa Virtue (x)

We know why she choose nivea and sorry but I think Scott likes more the person who use Nivea than Nivea product 😄😄

[thy-sweetness]

I was just on Tessa’s IG, and it made me wonder- has anyone fact-checked this anon’s claims? I’m not disputing that Tessa + Scott is a much more marketable entity than either of them alone, but Instagram is basically where pretty, fit girls like Tessa thrives, and whether or not this used to be true a year or two ago, I am anecdotally seeing from the PC-Olympics era posts that a lot of Tessa-only posts get as much if not more likes than a lot of Tessa + Scott posts. Her Nivea announcement got 81k and her Virtue x Victory jacket got 87k, and a bunch of her photos with Scott are in the 50k range, which is what she got for her solo cherry blossom pics. One practice shot with Scott only got 18k and the cockpit photo with him like 22k. Like, one post-win celebration pic spiked to over 100k, sure, but the claim of 30-50k more likes on average for pics with Scott sounds like a number pulled out of this anon’s ass. I’m glad to see the practice of spreading fake facts in this fandom as long as it supports our personal theories comes from all corners.

Based on Tessa's instagram, her pics with Scott get anywhere from 30-50k more likes than the ones just of herself, or random shit - so from a marketing standpoint, she'd be an idiot not to use that. I get that it could be a little shady on her part, but I think she should get a little leeway in using the "Virtue-Moir" brand to help her solo one. They are basically part and parcel, anyway. Scott wouldn't care.

marry him for the clout tessa

[virtuemoir-positivity]

Tessa Virtue x Nivea Canada 🦚💙

[tisaqueen]

Tessa being the face of brands like Nivea, MAC or Adidas (worldwide brands) make me realize how awful my country's sponsorship are.

[wildhonesty]

Tessa x Nivea post ✨🌿 In this post, Tessa is wearing the Zara Illustration knit top with the Zara ribbed knit pants and the Zara silk sleep mask. Stay tuned for more looks to come! . . . #tessavirtue #virtuemoir #figureskating #fashion #style #ootd #outfitoftheday #tessaandscott #stylishvirtue #stylish #fashionistas #instafashion #lookbook #lookoftheday #icedancing #icedance #fashiongram #yoga #fashionista #fashionblog #fashionpost #lookinspiration #outfitideas #outfitinspiration #celebritystyle #ad https://www.instagram.com/p/CXzxI-arhCY/?utm_medium=tumblr

[cuppycakegumdrop8]

Tessa Virtue: The New Face Of Nivea Canada & What's New

Tessa Virtue: The New Face Of Nivea Canada & What’s New

How cool is it that Olympic gold-medallist Tessa Virtue is the new face for Nivea Canada? So cool. She is so perfect to be representing Nivea in Canada. She has the most beautiful skin, that glows within. I also love her social media presence.

We should celebrate #earthdayevery day … but what a great reminder to take a moment and cherish this beautiful planet of ours. Let’s all do our part to…

[tv-sm]

Just more reasons to love Tessa 😍

josianes: Je voulais juste mettre mon #ootdtpl featuring @tessavirtue17 de même. @carolanes tu as de la compétition d'être ma jumelle. #tessaxnivea

[mysticseasons]

The Kit’s Instagram Story - Tessa’s Takeover

[mysticseasons]

Tessa’s Instagram Story

[mysticseasons]

The Kit’s Instagram Story - Tessa’s Takeover