#terryoinfluence

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[chatterthatmatters]

BACKSTAGE MATTERS to Terry O'Reilly

Terry O'Reilly is the host of Under the Influence, one of the most popular radio shows and podcasts on the planet.  Terry gives the public a rare backstage pass into the world of advertising, pop culture and human nature. Today I turn the tables to get a rare backstage pass into the life of Terry O'Reilly. The advice he offers you is a masterclass in getting the attention your career and ideas deserve.  Here are Terry's opening thoughts. 

'You see the study of human nature is the business of marketers. Our job, our skill is to understand the concept of desire. Now I am an Ad Man. My job is to get my client's products in the path of that desire. Now the ultimate goal, the holy grail, the pot of gold in my business is to create the easiest smoothest, most velvety, most speed bump-free path to that sale.'

The best way I can describe Terry is to borrow from another great Ad Man, Rob Siltanen, responsible for one of the most iconic advertisements for the past 30 years, who wrote a commercial for Apple that began like this. 'Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently.’  

Rob could also have written this ad to describe Terry O'Reilly who sees things differently.  Terry has won multiple global awards for his work as a copywriter. Terry could have made that his career but he saw and acted on an unmet need in the marketplace, and became a wildly successful entrepreneur building Pirate Radio into a home where radio creativity could flourish.   And today Terry is an acclaimed speaker, best-selling author and world-class host.  To round out the show, Caroline Paxton, Vice President of Media and Strategic Initiatives at RBC, returns to my show. Today Caroline talks about fostering creativity in the workplace. 

Terry O'Reilly's Links

Linked In - https://www.linkedin.com/in/terry-o-reilly-5641a63/

Twitter -@terryoinfluence

Websites 

terryoreilly.ca  (Personal Website)

cbc.ca/undertheinfluence  (Company Website)

apostrophepodcasts.ca  (Company Website)

To chat with Tony Chapman

Web:    https://chatterthatmatters.ca

Twitter – @TonyChapman – https://twitter.com/tonychapman

Linkedin – https://www.linkedin.com/in/tonychapmanreactions/

Instagram – https://www.instagram.com/chatterthatmatters/

Youtube – https://www.youtube.com/channel/UCcGvzmw9MFkUcGylrFA2xC

 RBC - https://www.rbc.com

RBC - Canadian Woman Entrepreneur Awards - https://discover.rbcroyalbank.com/rbc-canadian-women-entrepreneur-awards-cwea-a-virtual-celebration-of-impact-and-achievement/

RBC Future Launch - https://www.rbc.com/dms/enterprise/futurelaunch/index.html

RBC Future Launch - Up Skill - https://www.rbc.com/dms/enterprise/futurelaunch/rbc-upskill.html

C

My latest podcast

[ipgbook]

#tbt to earlier this week at our #ipgsummit18: it was an enlightening, invigorating, inspiring conference covering everything from generating buzz for books to making metadata work for you to deep dives across major retail accounts to panel discussions with librarians and collection developers to @terryoinfluence reminding publishers that marketing can (and should) be remarkable - that we as publishers and book professionals should pull down the invisible walls that make advertising blend together. The views from the @midamericaclub were stunning. The @americanwritersmuseum But best of all were the connections and camaraderie made and enjoyed amongst everyone who attended, exhibited, and presented. We couldn’t be more excited to get to work! Special thank you to our sponsors and exhibitors #publishersweekly , #Edelweiss, @thebookcon, @americanlibraryassociation #booklist, @overdrive_libs @library_journal #edwardsbrothersmalloy, @hoopladigital, @follettlearning, @forewordreviews, @baker_and_taylor, @bookshout, @netgalley, #kingprinting, #cjkgroup, #totalprintingsystems, #ingram, #maplepress, and #adeptcontentsolutions.

[bennygold]

A brand is like a suntan, it fades over time and constantly needs to be refreshed. - @terryoinfluence . . . Cheers tee in white worn by @alui852 📸: @maxdugas in thailand.

[northbaysteve]

French press coffee, an interesting new book by @terryoinfluence and the couch. Seems like a perfect Saturday morning. @cbcradiocanada #UndertheInfluence #Marketing #ThisIKnow

[ung]

Jess-🏒length-apart-Taylor 🇨🇦 (@JessTaylorHRH)

@terryoinfluence thought of you and the podcast when I read a tweet from @Zappos offering their customer care number so their team can help support people during the pandemic in a unique way

faved by your 1 friend

[thiscollective]

RT @terryoinfluence: A fun dialogue about broadcast (and podcasts). https://t.co/iR61ma2szI

A fun dialogue about broadcast (and podcasts). https://t.co/iR61ma2szI

— Terry O'Reilly (@terryoinfluence) February 14, 2020

from Twitter https://twitter.com/thiscollective February 14, 2020 at 11:43AM via IFTTT

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[adamquang]

Rule for happiness: “The key is to first learn the rules, then break them creatively.” Terry O'Reilly / @terryoinfluence ____________________________________________

Magnolia Flowers 📍Toronto, Ontario, Canada. . The mandala art is a visual offspring of my photography, where I’ve taken iconic landmarks from around the world and flowers from my garden. Creating a psychedelic landscape from multiple perspectives – our world through a bug’s eyes. . My intention for the mandala project is, to use these videos as a tool, help you focus your thoughts and calm the mind, during your meditation practices. . 👉 Mandala videos [FULL] 📹 click 👉 http://www.adamquang.com/?page_id=2036 ____________________________________________

#AdamQuang #happy #adventure (at Toronto, Ontario)

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