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Project 9: Communication Campaign Plan

Course Code and Name: MSJ11401 Development Communication

Project Name: Social and Individual Behavior Change Awareness Campaign for Promoting/Ensuring inside Home Safety during Covid-19: Community and Family Perspective of a specific Area

Project Date: Spring 2020

Project Description: Making a campaign plan for a social issue was an important part of this course. Our campaign idea is intended to increase students' awareness of COVID-19-related fake news as well as home safety information. In a group project, we explained the campaign's goals, audience analysis, and communication techniques among other things, as well as timelines and budgets.

Project Justification: We were instructed to come up with a marketing idea, thus it was suggested that we focus on Covid-19 and how to stay safe at home. In order to promote and ensure inside safety during COVID-19, we started making visual content that would change people's perceptions of how to actually stay safe at home. Only a change in behavior has a significant impact.

Project

Submitted By-

Rezwana Karim, 171012004 (audience analysis)

Swarna Roy, 171012005 (introduction and concept)

Tahmid Aman, 171012013 (global and national analysis)

Suraiya Sharmin Anuva, 171012048 (why is it a problem?)

Shuvashish Das Ray Dip, 151012072 (baseline analysis)

Nowsad Ahamed Siddique Anik, 171012058

(Goals and objectives)

SOCIAL AND INDIVIDUAL BEHAVIOUR CHANGE AWARENESS CAMPAIGN FOR PROMOTING/ ENSURING INSIDE HOME SAFETY DURING COVID-19: COMMUNITY AND FAMILY PERSPECTIVE OF A SPECIFIC AREA

INTRODUCTION

To help stop the spread of coronavirus and safeguard the health of those at biggest risk, the Government said we all have to stay at home, only leaving for curtain reasons and not at all if we are in a high-risk zone. This is to reduce close contact with other people and help slow the spread of COVID-19.

Coronavirus is a contagious disease which is why it spreads faster. People can catch COVID-19 from others who have the virus. The disease spreads primarily from person to person through small droplets from the nose or mouth, which are expelled when a person with COVID-19 coughs, sneezes, or speaks. These droplets are relatively heavy, do not travel far and quickly sink to the ground. People can catch COVID-19 if they breathe in these droplets from a person infected with the virus. This is why it is important to stay at least 1 meter (3 feet) away from others. These droplets can land on objects and surfaces around the person such as tables, doorknobs and handrails. People can become infected by touching these objects or surfaces, then touching their eyes, nose or mouth. This is why it is important to wash your hands regularly with soap and water or clean with alcohol-based hand rub (WHO, 2020).

It spreads through touch for example: if a COVID-19 infected person just hugs you or shakes hands it spreads in your body with a blink of an eye. For individual safety we also have to ensure inside home safety. Inside home safety is very important because if someone gets infected from outside and comes back home, they can infect their other family members. If we all live together in one place, we have to maintain the safety of the house 24/7. If we ensure our community and our family’s safety then individually, we all can be safe from the spread of coronavirus. COVID-19 is a worldwide health issue and it destroyed many lives just within five months. Just within few months COVID-19 took the face of a pandemic resulting in a lockdown all over the world. It disrupted our daily lives and collapsed our economic balance. Because of the lockdown the rate of domestic violence increased all over the world. It has hampered the lives of the people who are dependent on daily income. Finally, it has a massive impact on our health which is our ultimate wealth.

On the note of health issues, I said it earlier that this virus spread faster than we can imagine, so for our individual safety we need to stay home because staying home means staying safe. That’s why we have to ensure our inside home safety and we should also think about our community. When one person in your area or in your building has tested positive for COVID-19, the whole building or area gets locked down. The reason behind locking down the entire area or the building is to delay the spread and to protect our community. We all know “charity begins at home” but for this situation we can say, “safety begins at home.” So, there we go if our safety begins at home, we need to ensure our inside safety through several ways for example, through cleaning our clothes regularly after coming home from outside. Continuously cleaning those things which we frequently touch. Continuously reminding everyone that they have to wash their hands for 20 seconds every few hours. On that note, we have to understand that to fight with coronavirus we all need to practice personal hygiene in every sector and along with the individual hygiene we also need to maintain inside home safety of our family and community because inside home safety is equally important to fight with coronavirus.

SITUATION ANALYSIS

Introduction

The situation analysis describes the whole scenario of why we should be concerned about the facts we are facing right now and what will be the situation we have to handle next. The program addresses global situations and the national situation for the COVID-19. The situation analysis should be based on data from research, program, documents and local knowledge. A situation analysis is an essential part for this campaign and should be reviewed periodically to ensure that it is current.

Concept

Coronavirus disease 2019 (COVID-19) is an infectious disease caused by severe acute respiratory syndrome coronavirus 2 (SARS-COV-2). The disease was first identified in December 2019 in WUHAN the capital of China's Hubei province. The disease causes respiratory illness (like the flu) with symptoms such as a cough, fever, and in more severe cases, difficulty breathing. You can protect yourself by washing your hands frequently, avoiding touching your face, and avoiding close contact (1 meter or 3 feet) with people who are unwell. Coronavirus disease spreads primarily through contact with an infected person when they cough or sneeze. It also spreads when a person touches a surface or object that has the virus on it, then touches their eyes, nose, or mouth. People may be sick with the virus for 1 to 14 days before developing symptoms. The most common symptoms of coronavirus disease (COVID-19) are fever, tiredness, and dry cough. Most people (about 80%) recover from the disease without needing special treatment.

More rarely, the disease can be serious and even fatal. Older people, and people with other medical conditions (such as asthma, diabetes, or heart disease), may be more vulnerable to becoming severely ill. People may experience cough, fever, tiredness and difficulty breathing (severe cases)

You can protect yourself and help prevent spreading the virus to others if you wash your hands regularly for 20 seconds, with soap and water or alcohol-based hand rub, cover your nose and mouth with a disposable tissue or flexed elbow when you cough or sneeze, avoid close contact (1 meter or 3 feet) with people who are unwell and stay home and self-isolate from others in the household if you feel unwell. The most important thing you should not do is touch your eyes, nose, or mouth if your hands are not clean.

There is no specific medicine to prevent or treat coronavirus disease (COVID-19). People may need supportive care to help them breathe. If you have mild symptoms, stay at home until you’ve recovered. You can relieve your symptoms if you rest and sleep, keep warm, drink plenty of liquids and use a room humidifier or take a hot shower to help ease a sore throat and cough.

During COVID-19 the only thing the government ordered is to "stay home stay safe" meaning we have to stay home to protect ourselves from COVID-19 virus and also stop or delay it from spreading. During these uncertain situations we also need to make sure our inside home is safe so that our family including us can be safe, especially when we are going to spend most of the time in the house all locked down under one roof. Therefore, we need to clean surfaces like tables, door handles, keyboards, light switches and remote controls very frequently. Many people are choosing home deliveries over having to go to the shops. But that is not without its risks. To limit the danger of a delivery worker potentially passing on the infection, ask them to leave the goods on your doorstep. Also avoid having guests. Always maintain social distancing and no shaking hands or hugging.

Global Situation

The first confirmed case of COVID-19 has been traced back to 1 December 2019 in Wuhan, one unconfirmed report suggests the earliest case was on 17 November Doctor Zhang observed a cluster of pneumonia cases of unknown cause on 26 December, upon which her hospital informed Wuhan Jiangshan on 27 December. Initial genetic testing of patient samples on 27 December 2019 indicated the presence of a SARS-like coronavirus. A public notice was released by Wuhan Municipal Health Commission on 31 December. The WHO was informed on the same day. As these notifications occurred, doctors in Wuhan were warned by police for "spreading rumors" about the outbreak. The Chinese National Health Commission initially claimed that there was no "clear evidence" of human-to-human transmission.

Figure -1

On 31 December 2019, the WHO China Country Office was informed of cases of pneumonia of unknown etiology (unknown cause) detected in Wuhan City, Hubei Province of China. From 31 December 2019 through 3 January 2020, a total of 44 case-patients with pneumonia of unknown etiology were reported to WHO by the national authorities in China. During this reported period, the causal agent was not identified. On 11 and 12 January 2020, WHO received further detailed information from the National Health Commission China that the outbreak is associated with exposures in one seafood market in Wuhan City. The Chinese authorities identified a new type of coronavirus, which was isolated on 7 January 2020. On 12 January 2020, China shared the genetic sequence of the novel coronavirus for countries to use in developing specific diagnostic kits. On 13 January 2020, the Ministry of Public Health, Thailand reported the first imported case of lab-confirmed novel coronavirus (2019-nCoV) from Wuhan, Hubei Province, China. On 15 January 2020, the Ministry of Health, Labor and Welfare, Japan (MHLW) reported an imported case of laboratory-confirmed 2019-novel coronavirus (2019-nCoV) from Wuhan, Hubei Province, China. • On 20 January 2020, National IHR Focal Point (NFP) for the Republic of Korea reported the first case of novel coronavirus in the Republic of Korea.

Situation updated (January 20, 2020- April 9, 2020)

As of 20 January 2020, 282 confirmed cases of 2019-nCoV have been reported from four countries including China (278 cases), Thailand (2 cases), Japan (1 case) and the Republic of Korea (1 case); Cases in Thailand, Japan and Republic of Korea were exported from Wuhan City, China. Among the 278 cases confirmed in China, 258 cases were reported from Hubei Province, 14 from Guangdong Province, five from Beijing Municipality and one from Shanghai Municipality. Of the 278 confirmed cases, 51 cases are severely ill, 12 are in critical condition. Six deaths have been reported from Wuhan City. Reported incidence of confirmed 2019-nCoV cases Table 1. Countries, territories or areas with reported confirmed cases of 2019-nCoV, 20 January 2020.

Table -1

This was the first report by WHO. This graph shows how the virus affected peoples from different countries to areas. We can see there are just 282 cases in China, Japan, Republic of Korea and Thailand and it’s in about 42days. As we already discussed how coronavirus spread and it’s too important to maintain hygienic things with proper maintenance of social distance.

Figure-2

The 9th April, 2020 reports of WHO shows that 184 countries and territories around the world and two international conveyances are affected by the coronavirus COVID-19. New cases of the novel coronavirus that emerged in the central Chinese city of Wuhan in late December are being reported daily around the world. More than 95,506 people have died from COVID19, the disease caused by the new coronavirus, while some 1,596,496 infections have been confirmed in at least 184 countries and territories. More than 354,006 people have recovered to date.

In the total number of cases, the most affected country is the USA. Where about 468,566 people were infected by coronavirus and about 425,947 cases are active, 10,011 are in serious condition, 25,928 recovered and just 2,353,096 people were tested. So, the death ratio is 50 in 1 million and only 7,109 tests in 1 million. In the USA the first case was on February 15th with 15 cases. On the 9th of April it was 468,566. So, we can see in 55 days how the COVID-19 spreads in the USA. On 15th march its 69 deaths with 3,613 cases. On 31th March 4,057 deaths with 1,89,789 cases.

In Spain 153,222 infected were active cases 85,610 with series condition 7,371. The ratio 330 in 1 million, 7,593 people tested and 15.447 deaths, recovered 52,165. In Spain the total number of people tested is 3,55,000. In Spain the first case was recorded on 15th February with 3 cases. After one month in 31th march case recorded 95,923 with death cases 8,464. The first case was in March 3 with 1 death.

Chart-5

In Italy 142,626 people were infected with 18,279 deaths. About 28, 4270 people recovered, in critical condition 3,605 Italy is in the top of deaths troll in the world where 853,369 tested and 2,375 cases in 1 million. The first case in Italy was recorded on 15th February with a number of 3 cases. On the 1st march it was 1,701 cases, in 31th march it was 105,792. On 15th march deaths recorded 368, in March 21th its 793, in 27th of march its pick the highest deaths in Italy 919. After that day on the 29th of March, it hit 889 deaths. In daily new deaths Italy hits the top in 55 days of this situation.

In France 117,749 infected in 55 days and deaths troll 12,210. About 7,066 cases are in critical condition with 72,267 cases in mild condition. Recovery ratio is 23,206. In 1 million 187 people's deaths were confirmed. 5,114 people tested in 1 million where 333,807 tested in total. First death recorded on 15th April.

France hit the most deaths in one day April 7th it was 1,417. On April 2nd it was 1,355 and 3rd time it hit 1,341. So, in daily death ratio France hits back-to-back over 1000+ deaths April 2nd and 3rd.

Chart-6

In Germany the total case confirmed 118,235 cases. Where deaths 2,607 with 52,407 reordered recoveries. Serious condition 4,895, active cases in 9th April 4,949, 1,317,887 testes in total, 31 deaths in 1 million, 15,730 tests in 1 million. First case recorded 16 in February. Most deaths in one day march 27 with 6,933. In Iran the total number of cases confirmed was 66,220. Where deaths 4,110 with 32,309 recovered. Serious condition 4,895.

These are the details of seven countries which are in the top of coronavirus affected countries. The Global situation is going in the most sensitive periods. Countries all over the world are not prepared for this pandemic. People from around the world suffer from food, shelter, hygienic water, and treatments. All country's governments declare the lock down for people’s safety but all of this some countries can’t afford the pressure of lockdown. People don’t have enough food, or even not enough masks to protect themselves. After all of these tragic USA presidents Trump threatens WHO for not funding to help world health. It’s also very depressing for poor countries.

There are 79 reports by WHO which counted from the first case in Wuhan. In the last report WHO divided the cases all over the world by region. The chart shows all region with cases, deaths, recovery:

National Situation

The 2019–20 coronavirus pandemic was confirmed to have spread to Bangladesh in March 2020. The first three known cases were reported by the country's Institute of Epidemiology, Disease Control and Research (IEDCR) on 7 March 2020. As of 7 April 2020, the Government of Bangladesh has confirmed testing 3610 samples among which there are a total of 218 confirmed cases, 33 recoveries, and 20 death watches in the country.

Experts criticized that not enough tests were conducted in the country that has a population of over 160 million. Newspaper reports and social media continued to report about additional deaths of patients with COVID-19 symptoms. Some of the deceased were treated at COVID-19 isolation centers at hospitals in the districts and others were denied treatment, though no tests were conducted to confirm contagion. For a long time, testing was centralized only at the Institute of Epidemiology, Disease Control and Research (IEDCR) in the capital Dhaka, although patients with symptoms were reported all around the country. On 22 March, Bangladesh declared a 10-day shutdown effective from 26 March to 4 April.

On 5 April 2020, in a nation-wide televised address, the Prime Minister of Bangladesh outlined measures and plans undertaken by the Government to address the COVID-19 impact. Concerning the health sector response, she referred to the National Preparedness and Response Plan for COVID-19 in Bangladesh, which was developed based on the country’s previous experience and WHO guidelines. The Prime Minister informed that public expenditure would increase and social protection space would expand. The Prime Minister unveiled stimulus packages in the total amount of BDT 72,750 crore (around US$8.5 billion and about 2.5% of GDP) to counter the effects of the COVID-19 on the country's economy.

On 5 April 2020, the Ministry of Public Administration of Bangladesh announced the extension of the general holidays to include 12-13 April 2020, as well as the Bengali New Year on 14 April. Emergency services, transportation of agricultural products, fertilizer, insecticides, fuel, newspaper, food, industrial products, medical equipment, emergency, and necessary products, as well as kitchen market, food, pharmacies, and hospitals will remain operational. There will be a limited operation of the banking system during these holidays. Public transportation (rickshaws, vans, transportation, rail, bus services) will be resumed in a phased manner.

As of 5 April 2020, among the 88 COVID-19 reported cases, 61% (54) were males. Table below is showing the age distribution of COVID-19 confirmed cases.

Table-3

There has been an increasing trend in the number of reported confirmed cases since 3 April 2020, most probably due to expansion of COVID-19 testing in the country and establishing testing capacity in 14 laboratories. By 06 April, a total of 3,610 samples were tested of which 11% (401) were tested by laboratories outside Dhaka city. In the 24 hours a total of 550 samples collected all over the country of them 23% (126) were from outside Dhaka. The overall COVID-19 test rate in Bangladesh is 2.23/100,000 population.

As of 6 April, in line with the plan adopted by the DGHS on 31 March 2020, COVID-19 testing expansion is being progressively rolled out across the country. The map shows the geographical distribution of the COVID-19 laboratories. Currently, there are 14 laboratories, which perform COVID-19 testing and number of tests conducted:

A. Inside Dhaka:

Institute of Epidemiology Disease Control & Research (IEDCR), Mohakhali, Dhaka; 2114 tests. Institute of Public Health (IPH), Mohakhali, Dhaka; 387 tests. International Centre for Diarrheal Disease Research, Bangladesh (Icddr,b) Mohakhali, Dhaka; 466 tests. Armed Forces Institute of Pathology (AFIP), Cantonment, Dhaka (for personnel of Armed Force). Child Health and Research Foundation (CHRF), Dhaka Shishu Hospital (DSH), Sher-e-Bangla Nagar, Dhaka; 47 tests. Bangabandhu Sheikh Mujib Medical University (BSMMU), Shahabag, Dhaka; 63 tests. Institute for Development of Science and Health Initiative (ideSHi), Mohakhali, Dhaka; 79 tests. National Institute of Laboratory Medicine, Agargaon, Dhaka; 05 tests.

B. Outside of Dhaka:

Cox’s Bazar (IEDCR field Lab): 21 tests. Rangpur Medical College; 42 tests. Rajshahi Medical College-Rajshahi; 66 tests. Mymensingh Medical College; 128 tests. 5. Bangladesh Institute of Tropical and Infectious Disease (BITID), Fouzderhat, Chattogram; 144 tests.

The below figure is showing the number of quarantine individuals per Division, 5 April 2020, Bangladesh

Chart-7

As of 6 April, there are 269 individuals at home quarantined; since home quarantine was established in the country to 6 April 2020, a total of 66,071 were quarantined of which 81% (53,412) were released.

Of these, 24% (15,455/66,071) were quarantined in Dhaka followed Chattogram (23%, 15.455), Khulna (22%, 14,481), Rajshahi (11%, 7,167), Rangpur (5%, 3,458), Sylhet (5%, 3,437), Barisal (5%, 3,069) and Mymensingh (4%, 2,884).

Chart-8

In Bangladesh total tests recorded 6,175 where total cases confirmed positive 330. As we can see in the graph, in April 9TH the infected 276 where 33 people recovered. Cases recorded in 1 million 2 and total deaths in 1 million 0.1. were tested in 1 million 37.

On 18 March, Bangladesh reported its first coronavirus death. The patient was aged over 70 and had various medical conditions like COPD, diabetes, hypertension, heart problems. As of March 19, a total of 397 individuals have been tested since January 21, 2020. Among all those tested, there were a total of 17 positive cases, 3 recoveries and 1 death. The third known coronavirus-related death was announced. As of March 26, a total of 920 individuals have been tested among which there are a total of 44 positive cases, 11 recoveries and 5 deaths.

On April 7, the country had the largest number of cases so far in both detected number of cases and the number of deaths, with 41 new detected cases and 5 new deaths makes the number of positive cases from 123 to 164 and deaths increased from 12 to 17. 3 more dead coronavirus infections in the last 24 hours, IEDCR said today. The death toll now stands at 20.

The UN Resident Coordinator and WHO Representative to Bangladesh circulated the draft Country Preparedness and Response Plan (CPRP) to the Embassies, Development Partners and Donors. The CPRP covers the following areas: surveillance and laboratory; contact tracing and POE; case management and infection prevention control; risk communication and community engagement; logistics and procurement. The requested amount for immediate response needs under the CPRP is USD 297 million.

As of 30 March 2020, WHO received USD 1million for the COVID-19 response in Bangladesh from global appeal (USAID and BMGF). Additionally, through local resource mobilization, WHO Bangladesh raised USD 250,000 from DFID. DFID has agreed to support USD 3 million and USD 1 million for COVID-19 response at the central level in Dhaka and in Cox’s Bazar, respectively. WHO Bangladesh also receives remote support from experts in the UK, to address the ongoing response.

Since 27 March 2020, COVID-19 testing capacity has been expanded to include additional five laboratories: Institute of Public Health (IPH), Mohakhali, Dhaka, Child Health Research Foundation at Shishu Hospital, Sher e Bangla Nagar, Dhaka, and icddr,b and Dhaka Bangladesh Institute of Tropical and Infectious Diseases, Chattogram.  WHO is working with the Directorate General of Drug Administration (DGDA) the MOHFW to develop regulatory interventions for effective market control of COVID-19 products to address potential risks for falsified medical products entering the market in light of the acute shortages in medicines and other products for management of COVID-19.

The DGHS released the new COVID-19 Case Management guidelines, aligned with the latest WHO technical guidance, and distributed it to all health facilities; training for health staff on case management is scheduled next week.  DGHS provided training in infection prevention and control (IPC) at hospitals for COVID-19 cases to 710 doctors and 43 nurses; among them two doctors from each district (one residential medical officer and one medical officer from Civil Surgeon office) got trained. The DGHS continues video training in COVID-19 hospital management and hospital infection prevention and control; the training is conducted individually for each division and its districts. As of 5 April, 915 physicians and 98 nurses received the training.

In the follow-up to discussions on sourcing the locally-produced PPE items while ensuring the quality, the DGHS and partners agreed that a qualified inspection company is essential to certify that locally produced PPE products are compliant with WHO standards. ILO will assist in identifying and engaging a technical expert to address this matter with active oversight from the DGHS and WHO regarding certification; DGHS will liaise with DGDA, as needed.

As of 6 April, the following guidelines and information notes related to COVID-19 case management and infection prevention have been developed by the DGHS: Guideline for Hospital Management of COVID-19 cases and Standard Operating Procedures (SOP); Home care guideline for mild COVID-19 patients; Guideline or Standard Operating Procedures for Disinfection and Infection Prevention and Control (IPC); Guideline for the preparation of disinfectants; Guideline and Standard Operating Procedure for Hospital Waste management; Standard Operating Procedures (SOP) on dead body management and burial/ final disposal; Rational use of Personal Protective Equipment (PPE) to protect from COVID-19; and Guideline for the COVID-19-related waste management of hospitals and airports.

On 19 March, Emergency Health Cluster held its 2nd meeting dedicated to the COVID-19 with fifty-one (51) participants representing WHO, Directorate General of Health Services, the national Department of Disaster Management, UN agencies, donor agencies, national and international NGOs. Held at the WHO Office in Dhaka, the meeting focused on the presentation

of the National Preparedness and Response Plan for COVID-19, developed by the national health authorities with technical support of the WHO Country Office in Bangladesh.  21 March, WHO Representative met with Dhaka South City Corporation Mayor to discuss the current situation of COVID-19 in the city, preparedness and response measures, and international examples in fighting the spread of COVID-19.

Distribution of individuals currently on home quarantine and individuals, who have completed their 14-day home quarantine, as of 24 March 2020 (source: IEDCR)

Millions of transport workers in Bangladesh have been left jobless after the government imposed a nationwide lockdown to stem the spread of the novel coronavirus.

According to rights groups and labor unions, an estimated 9 million workers have no source of income ever since March 26 when the government barred all transport operations, except emergency services.

A local organization, Bangladesh Passenger Welfare Association, has urged operators and unions to ensure support for nearly 9 million transport workers, including drivers and other staff, affected by the crisis.

“According to unofficial data, there are 7 million workers in land transport and 2 million more working in sea transport in Bangladesh. Almost all of them are facing immense troubles at the moment and are getting no help from owners, unions, or other labor bodies,” Mozammel Hoque Chowdhury, the association’s secretary general, told Anadolu Agency.

In February, the country’s Anti-Corruption Commission started an investigation over reports that Ullah earned over 10 million Bangladeshi takas ($125,000) on a daily basis through extortion in the transport sector.

The number of people infected by coronavirus are increasing every day in Dhaka and other areas. As soon as any patient of Covid-19 is detected, the building, the street or the area they live in are immediately put under lockdown by police.

The number of infected people is the highest in the capital compared to other areas due to which more areas here are being put under lockdown every single-day. Police said they are imposing a lockdown on these buildings and areas under orders from the Institute of Epidemiology Disease Control and Research (IEDCR). Till now, coronavirus patients have been detected in 27 out of 50 units of Dhaka Metropolitan City. Lockdown areas are Ramna unit’s areas under lockdown, Agrani Bank’s main branch in Motijheel under lockdown, Adabor police have locked down street number 17 of the area, five separate buildings in Razia Sultana road, Tajmahal road, Krishi Market road, Babar road and Bosila Uttar More area of Mohammadpur, a building in Nobinagar street under Mirhazaribag area. Kalabagan Central road building under lockdown, Road 11 of Khilkhet Nikunja 2 under lockdown, eight-storied building locked down in Hazaribag, 3 building in Lalbag under lockdown, 2 buildings locked down in Wari. 2 buildings locked down in Paltan, 2 buildings lockdown in Badda. Police have locked down a building in street number 15 of Gulshan-1and building number 46,48 and 50 in road 1 and also other areas lockdown in Old Dhaka

A distressing scenario vis-à-vis the negative impact of the novel coronavirus or COVID-19 on Bangladesh tourism began unfolding weeks later. By that time, a number of the COVID-19 cases had been detected in the country. Media photographs of the country's two beaches without tourists amply showed the plight of the sector. Tour operators now forecast a bleak future awaiting the sector.

Still, a section of domestic tourists dared to visit a few spots amid the panicky situation caused by the pandemic in the making. Many noticed in the desperation of these tourists their inherent love for moving out of home and visiting the sites of their choice. However, they couldn't go further. In a few days, the district and local administrations slapped stringent bans on visiting tourist spots. Hotel and motel owners were asked to discourage the eager tourists from staying at those accommodations.

Only 15% of Bangladeshi workers earn more than $6 a day. The economic shutdown sparked by COVID-19 threatens millions of livelihoods in the country imminently.

According to World Bank data, only 15% of Bangladesh’s population makes more than 500 taka ($5.90) a day. They can meet their daily expenses, send their children to school, and hope that they reserve enough for an emergency health crisis. Most villagers depend on remittances from the cities or abroad. But because this is a global crisis, people everywhere are out of work. Income has stopped. Covid-19 catches the Bangladesh financial sector at an inopportune time. Banks were trying to come to terms with the Ministry of Finance directive of 6% and 9% caps to interest rates on deposits and loans; vulnerable asset quality; moribund capital markets; and a struggling microfinance sector as access to donor funds and bank financing become more competitive.

Bangladesh's economy is also integrated with the global economy. The degree of trade openness in the economy is currently 38.24 percent. Countries such as Canada, the US, and the European Union are major export destinations for Bangladesh. Middle Eastern and South East Asian countries are sources of Bangladesh's remittances. So, economic effects on those countries will also have significant consequences for Bangladesh.

At times of economic turmoil, small businesses and startups are usually the worst hit. Raising funds is difficult as it is, for small businesses and startups. When it comes to SME’s, in an environment of 6% and 9%, access to finance will become more difficult as banks will be reluctant to make SME loans at 9%, since SME operations are more expensive for banks. It is hoped that the Government will offer SMEs some form of reprieve in the stimulus package that is being designed. For Bangladeshi startups, although the ecosystem is at an early stage, with a handful of startups responsible for a lion share of funds raised, Covid-19 has had adverse consequences.

The ADB has estimated that Bangladesh will lose about 1.1 percent of its GDP in the worst-case scenario—when the outbreak will last at least for six months. It implies that coronavirus can take away USD 3.02 billion from Bangladesh's economy. Additionally, it is also being apprehended that there could be 894,930 job losses due to a global economic downturn.

The government on Sunday announced four fresh stimulus packages worth Tk 67,750 crore to enhance its effort to overcome the economic losses due to the coronavirus situation. Prime minister Sheikh Hasina announced the packages at a press conference at her official residence Ganabhaban 12 days after she came up with the first stimulus packages of Tk 5,000 crore for the export-oriented sectors.

The overall size of the stimulus packages now stood at Tk 72,750 crore, nearly 2.52 per cent of the country’s gross domestic product, said Hasina, adding that both local and export-oriented products deserved supports amid domestic and global economic crisis caused by COVID-19 that prompted a countrywide shutdown since March 26.

Of the fresh packages, Tk 30,000 crore announced for big industries and the service sector will be distributed by commercial banks as working capital loan at 9 percent interest rate with the government providing 4.5 per cent in subsidy.

Under the second package worth Tk 20,000 crore, small and medium enterprises, including cottage industries, would also get working capital loan at 9 percent interest rate with the government giving 5 per cent subsidy.

Why Is This a Problem?

COVID-19 as known as Coronavirus has become one of the biggest international health crises in world’s history. I was watching Al Jazeera news where they reported more than 1,002,000 people have been diagnosed with the COVID-19 disease worldwide, as the death toll surpassed 51,000 while about 208,000 patients recovered.

Health related problems

During this global pandemic, the entire world is at lockdown for almost a month now. No one is allowed to leave their home without a valid reason and on top of that the news channels and social media are always showing news and giving updates on COVID-19 infected people and how many people who died because of it. This is causing people to panic and even feel anxious and depressed. This COVID-19 has affected many people mentally and physiologically. Even the health care workers are being affected. During infectious disease outbreaks, healthcare workers have suffered adverse psychological reactions. To learn whether this was true of the COVID-19 outbreak, researchers conducted a cross-sectional, geographically stratified survey of 1257 healthcare workers (39% physicians; 61% nurses; 72% of nurses had junior titles) from 34 hospitals (20 in Wuhan; 7 elsewhere inside Hubei province, and 7 outside the province).

The researchers used validated rating scales to assess anxiety, depression, insomnia, and distress/post-traumatic stress symptoms from January 29 to February 3, 2020, close to the Wuhan outbreak's peak. Overall, 42% were directly caring for patients with COVID-19. There were high rates of depression (50%), anxiety (45%), insomnia (34%), and distress (72%); median scores, however, barely reached the mild range. Symptoms were higher in nurses, women, people caring for COVID-19 patients, and those in Wuhan (symptoms were lowest outside Hubei). Of these higher-risk groups, 10% to 20% scored in the moderate or severe range. (Journal Watch, March 27, 2020)

COVID-19 is also a problem because in Bangladesh many people who are not even infected are being misdiagnosed and because of that they are losing lives. Some people are dying on the streets and no one is coming near to check whether that person is dead or alive. The biggest problem now is that the people who have other diseases are also not getting the proper care or medications. The older people are at high risk of dying if they get infected as their immune system is weak. Therefore, we all should look after each other in this time of crisis so that we can come out of this together.

Beyond health-related problems

The coronavirus pandemic death toll in Spain passed 10,000 on Thursday, as the country reported its highest single-day number of deaths since the outbreak began, with the total rising by more than 1,000 to 10,096 among 110,238 infections. These numbers are terrifying. Every day the numbers are increasing horrifyingly. The world has shut down. All the countries locked down their borders. Most European countries are washing their roads with disinfectant solutions. If we look at our country, things are very different. Yes, the government locked down our country and states but acting pretty funny. Government uses armed forces to make sure people stay home and nobody gets out without masks but the masks everybody uses are completely useless against any kind of viruses. Government not taking any major steps except pushing us inside. They are influencing home owners not to take rents but they are charging for electricity, gas, water bills. My dad passed away a couple of months ago. Our only income comes from the house rents now. What will people like us do? Job holders are getting paid in spite of staying home, but we the house owners are not. We are trying to be considerate towards them and provide as much food as we can to the people in need, but still, they are arguing not to take rents. I don’t know where the justice is in it. It is an international crisis. Everyone should take it very seriously and we need to be very clean, wash hands for 20 seconds every couple of hours. We should use masks, stop gatherings in public places, and maintain social distance. Only our consciousness can save us. But what will the daily-wage earners do? The big question still stays unanswered.

Baseline Research

Baseline research is a survey that is conducted during the monitoring and evaluation process to measure the impact of the campaign. It is also known as rapid survey. Our baseline survey was conducted on 10 different families belonging to the same community, that is, they all live in Mohammadpur area. The followings are the questions that we asked all the members of these 5 families, in total 20 family members:

RESEARCH FINDINGS

Ways to clean hands

85% of people said that they use soap and alcohol-based sanitizer to clean their hands, whereas 15% of people said that they use only water.

Frequency of washing hands

90% of people said they wash their hands 8-10 times for 20 seconds, whereas 10% people said that they wash 15-20 times for 10 seconds.

Touching Face is prohibited

80% of people said that they do not touch their face with their hands, whereas 20% people said they do.

Frequency of disinfecting home

85% of people said that they frequently disinfect their home, whereas 15% do not.

Does and Don’ts after coming home

75% of people said that they take a shower and rinse the entire body with soap immediately after coming home from outside, whereas 25% said they just wash their hands with soap.

Strong immune system

90% of people said that they eat fruits that contain vitamin C to keep their immune system strong, whereas, 10% people said they just drink a lot of water.

AUDIENCE ANALYSIS

An audienceanalysis is a process used to identify and understand the priority and influencing audiences. The priority and influencing audiences are those people whose behavior must change in order to be ensure inside home safety during COVID-19 crisis. In our Baseline Research we selected the people who live in Mohammadpur area as it is one of the hot spots for COVID-19 infected people. Therefore, our audience here are the people/families who live in this area and might get infected if not aware of the precautions that are necessary to take. There are 3 types of audiences in audience analysis. They are:

Primary Target Audience

Secondary Target Audience

Tertiary Target Audience

#1.#Primary Target Audience #Primary Target Audiences are the most important people/person in the family and are easy to influence and change habits. Our primary audien #Road-5 #Mohammadi Housing Ltd #Mohammadpur #Dhaka-1207.#In the campaign #the primary target audience are:#Table-6 #Job holders / Business person #We chose them because they are the people who go out to work and then come back home. Therefore #they are the most important people who need to know how to get clean after coming back home.#Students #They are the ones who go out to study. Therefore #they should also know the basic rules to stay clean after coming home.#House wives #They are mainly in charge of the house and they are the ones who monitor the cleaning and hygiene practice before and after entering home.#Maids of the house #As most of the maids these days are not permanent #so #they should clean themselves properly before coming inside the home as they are the ones who cooks and cleans in the house.#2.#Secondary Target Audience #Secondary Target Audience are the people who can influence the primary target audience.#the secondary target audience are:#Table-7 #Parents of the students/ business persons/ job holders/ housewives #Parents are the most influential people in a person’s life. Every child learns from their parents. Therefore #if they tell them how to clean themselves after entering home they will listen.

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breathe2-fr · 1 month ago

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Gods in Decay (pt 2)

As Spelldancer and Gloam stepped into the light, they found the circular chamber before them absolutely massive. The ceiling curved into a bronze dome with what appeared to be a crack down the middle, implying that perhaps the roof could open. The outside rim of the room rose to grant elevated seating to a team of imposing Lightning dragons, all being large ridgebacks, sitting hands-folded on their desks. Below where the ridgebacks sat, large windows made up the walls, allowing various Lightning dragons to peer into the room and serve as an audience. Directly in front of the pair of Wind faes was the thunder deity himself - Stormcatcher.

Though not as large as Windsinger, He was an impressive sight in His own right. A massive creature, similar in form to a ridgeback, though with four large mantis-like arms. Lightning bolts danced up the membranes of His wings, which were now folded professionally at His back, illuminating the wall behind Him. He sat, stone-faced, staring down at the faes as they entered.

One of the ridgebacks stood. "Now entering! Spelldancer, Matriarch of the Shifting Wind! And her curator, Gloam! Her clan wishes to immigrate to the Shifting Expanse!" The crier sat back down and folded his arms stoically.

Stormcatcher Himself did not move nor speak, so the floor was theirs to make their case. Spelldancer steeled herself as best as she could, then offered a polite courtsey to the god.

"Great Stormcatcher, Creator of Lightning, Arbiter of Power. Thank you for blessing with an audien--"

"SPEAK INTO THE MICROPHONE! AND SKIP THE FORMALITIES!" Stormcatcher's voice boomed, shaking the walls of the chamber. "TELL ME, WHY SHOULD I LET YOUR CLAN STAY IN MY LANDS?"

She flinched; he was so impossibly loud! She could barely process what he said at first. She wanted so desperately to cover her ears with her claws but stopped herself in time, remembering the warning from their guide. Gloam ducked behind his mother out of fear. If this was considered rude, too, Stormcatcher made no indication of it. Though Spelldancer saw the audience gossip behind the glass.

She paused, unsure what Stormcatcher had meant, when she felt a tap at her shoulder. Gloam pointed ahead to the end of a platform where a strange metal device sat alone, propped up on a stand. The microphone? She walked to it, still unsure with her ground legs.

"Stormcatcher!" Spelldancer raised her voice, but the strange device magnified it tenfold. She adjusted her volume as she continued. "My people are pursued by a horrible monstrocity. We fear we have been targeted by the Shade. Our people are weakened, and my pair, our defender, has been taken by them. Please! We humbly request your protection and ask for permission to lair in the Shifting Expanse."

"AND YOUR LAIR IS CURRENTLY IN THE WINDSWEPT PLATEAU? WHY REQUEST MY AID AND NOT WINDSINGER'S?" Stormcatcher remained stoic. He seemed disinterested at the idea of the Shade, but the crowd whispered amongst themselves, looks of concern pinned in their eyes. It seemed this microphone contraption allowed the crowd to hear her, despite the glass in between them.

"Windsinger could not hear us. We tried, but--"

Suddenly Stormcatcher exploded with laughter. "AH! SO WINDSINGER IS TOO GOOD TO HEAR THE CRIES OF HIS OWN CHILDREN!" The dragon god moved with a twitchiness suddenly that Spelldancer couldn't decide came from his insect-qualities or his electric affinity. The crowd began to laugh along with him. "SEE, THAT'S WHAT SEPARATES US. I WILL ALWAYS MAKE TIME TO HEAR MY CHILDREN WHEN THEY NEED ME. A HAPPY POPULATION IS A PRODUCTIVE ONE."

Spelldancer's eyes traced the ridgebacks in the room, who sat motionless as their deity spoke. She'd never questioned it before, but she suddently felt she knew why Stormcatcher made ridgebacks without elongated ears. But when she scanned the audience, she saw something behind their forced laughter - fear.

"AND EVEN NOW, I MAKE TIME FOR THE CHILDREN OF THE OTHERS. UNFORTUNATELY, THERE ARE TWO THINGS I KNOW ABOUT WIND FLIGHTS." The smile dropped from His face. "WEAK! AND! LAZY! YOUR APPLICATION HAS BEEN DENIED."

Spelldancer's heart sank. Denied? Just like that?

"Sir, I do not understand. Just because we're Wind dragons, we cannot stay?" Surely she didn't hear Him right.

"YOU HAVE YET TO GIVE ME A REASON TO CONSIDER YOU, AND WE ARE ALREADY WELL INTO THIS CONVERSATION."

"W-we are being hunted by the Shade, and we desperately need your--"

Stormcatcher tapped his claw impatiently on the desk in front of him. "MANY DRAGONS THINK THEY SEE THE SHADE, BUT FEW DO. AND IF YOU DID SEE IT, YOU WOULDN'T RECOGNIZE IT. MEANWHILE, WINDSINGER IGNORES THE OBLIGATIONS TO HIS CHILDREN SO HE CAN TRESPASS ABOVE LANDS THAT DON'T BELONG TO HIM. YOU WASTE MY TIME. REQUEST DENIED."

Spelldancer searched her mind desperately. "T-there must be some way I can convince you! We are positive - it has attacked us more than once. The creatures have no shape of their own, their only constant is their oppressive darkness."

"AND WHAT MAKES YOUR CLAN SO SPECIAL TO WARRANT PURSUIT FROM THE SHADE?"

She paused. She couldn't tell Him what she believed. He seemed to have an intense hatred of Windsinger, so if He knew she bore a gift directly from the wind deity… there would be no recovery from that point.

"I do not know, sir. I do not think us any more special than any other clan."

"THEN WHY WOULD I TOLERATE YOU IN MY LANDS?" Stormcatcher cracked a smile, seeming to think he'd cornered her.

Frustration boiled up inside her. This wasn't at all how she'd thought this conversation would go. She'd always imagined Windsinger, despite his grandiose size, spoke in calm, loving whispers. This deity, the god of Lightning, spoke in shouts and booms. He was boisterous, impatient. He surely wasn't evil, but selfish? Definitely. Egotistical? Certainly. He spoke of caring for His children, but even from this conversation alone, she could tell this was a lie. They were his workers, and that's all he cared about.

Emboldened, she responded, "Because I'm able to look you in the eyes, unlike your coward lackies surrounding you!" Every ridgeback, who seemed only half-invested in the conversation to that point, turned in surprise to face her suddenly. The dragons of the audience cast panicked glances back at their deity who did not move. "I can see fear dancing in the eyes of ever dragon in this room. But I am not afraid to do what my people need. I would not have come here if I were, to ask it of a god!"

In truth, she was terrified, but she hoped her bluff would pass. As the Lightning dragons hid fearful glances from Him, Stormcatcher locked eyes with the fae queen, His face like stone. Would an outburst like this see her and her clan exiled from the Expanse? Or… worse?

She continued, "My clan has crossed the Sea of a Thousand Currents and the Expanse itself just to speak with you. We cannot defend ourselves from the Shade. But in exchange for sanctuary in your lands, we will become your servants, as any dragon of Lightning is expected. You will have our loyalty." And she finished with a respectful bow.

Stormcatcher paused, seeming to consider His words for the first time in the conversation. "LOYALTY IS THE BARE MINIMUM. BUT I NEED MORE THAN THE MINIMUM." He tapped one of his strange mantis-like arms on the desk twice, and one of the nearby ridgebacks brought a packet of papers over to him. "NO ONE STAYS IN THE EXPANSE LONG WITHOUT PROVING THEIR WORTH. FORTUNATELY, I THINK SOME RECENT CHANGES MAY BE THE PERFECT OPPORTUNITY FOR YOUR CLAN TO DO JUST THAT." He picked up a pen and scratched it across the top page, before flipping through and doing the same on some of the others. When he finished, the ridgeback picked up the packet and flew down to Spelldancer on the lower platform, placing the packet on the floor.

Once it was in front of her, Spelldancer saw how huge the parchments were - they were several times longer than the length of her entire body. It made sense with the size of the deity. But she saw at the bottom, Stormcatcher had signed his name on a line. Above his signature was another blank line for her to sign.

"WE HAVE A PROJECT WE NEED A TEAM TO ASSIST WITH. IF YOUR CLAN HAS MORE METTLE THAN MOST WIND DRAGONS, YOU WILL FIND A PERMANENT HOME HERE IN THE DESERT. IF NOT, YOU WILL BE REMOVED."

The ridgeback proceeded to hand her a quill. While it wasn't a Stormcatcher-sized writing tool, it was still quite large. Spelldancer hesitated just long enough for Gloam to hand her his own quill, appropriately sized for a fae. As she took his quill, she looked in his eyes, which bore a sadness she'd never seen from him before. She knew at once - he felt he was betraying Windsinger and their Wind birthright by signing loyalty to Stormcatcher. She nodded to her son and touched his forehead gently before taking the quill.

She signed the top sheet, and several other sheets when directed to. When finished, the ridgeback collected the parchments and flew back up to her deity's upper ring. Stormcatcher didn't even look at the papers before tapping his desk again. Another ridgeback threw a switch at her desk, and the dome-shaped ceiling slowly cracked open. Above them, the claw of the Tempest Spire reached into the clouds while lighting bolts danced between it and the clouds. Working dragons flew overhead despite the perilous weather.

Stormcatcher leaned back and smiled. "Welcome, Shifting Wind... to the Shifting Expanse."

#flight rising #shifting wing clan lore #flight rising lore

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wifewayv · 2 months ago

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Pencapaian Digital Marketing SMKN Grogol: Menyongsong Era Digital dengan Inovasi dan Kreativitas

Dalam era digital yang semakin berkembang pesat, peran digital marketing menjadi semakin krusial bagi berbagai institusi pendidikan, termasuk sekolah menengah kejuruan (SMK). Salah satu contohnya adalah SMKN Grogol, sebuah lembaga pendidikan yang berfokus pada pengembangan keterampilan teknis dan praktis bagi siswa-siswanya. Artikel ini akan membahas pencapaian digital marketing SMKN Grogol secara mendetail, mencakup strategi, implementasi, serta dampaknya terhadap citra dan prestasi sekolah.

1. Latar Belakang SMKN Grogol

SMKN Grogol terletak di Grogol, sebuah daerah yang strategis untuk pengembangan industri dan teknologi. Sekolah ini menawarkan berbagai program kejuruan yang relevan dengan kebutuhan pasar kerja, termasuk teknik komputer, jaringan, dan desain grafis. Dengan misi untuk mempersiapkan siswa memasuki dunia kerja dengan keterampilan praktis dan pengetahuan yang solid, SMKN Grogol menyadari pentingnya pemasaran digital dalam mencapai tujuan tersebut.

2. Strategi Digital Marketing SMKN Grogol

a. Pembuatan Website Resmi

Langkah pertama yang diambil oleh SMKN Grogol adalah meluncurkan website resmi sekolah. Website ini berfungsi sebagai pusat informasi bagi siswa, orang tua, dan masyarakat umum. Desainnya yang responsif dan user-friendly memudahkan pengunjung untuk mengakses informasi mengenai program studi, jadwal kegiatan, serta berita terkini tentang sekolah. Dengan adanya fitur pendaftaran online dan portal informasi, website ini menjadi alat komunikasi yang efektif.

b. Optimalisasi SEO (Search Engine Optimization)

Untuk memastikan bahwa website SMKN Grogol mudah ditemukan di mesin pencari, sekolah ini menerapkan teknik SEO. Penggunaan kata kunci yang relevan, seperti “SMK Teknik Komputer Grogol” dan “Sekolah Kejuruan Grogol”, serta pengoptimalan konten seperti artikel blog dan informasi program studi, membantu meningkatkan visibilitas di hasil pencarian Google. Dengan demikian, calon siswa dan orang tua dapat dengan mudah menemukan informasi tentang sekolah ini.

c. Pemanfaatan Media Sosial

SMKN Grogol memanfaatkan berbagai platform media sosial seperti Facebook, Instagram, dan Twitter untuk menjangkau audiens yang lebih luas. Melalui postingan rutin yang menampilkan kegiatan sekolah, prestasi siswa, dan informasi pendaftaran, sekolah ini dapat membangun hubungan yang lebih erat dengan masyarakat. Konten visual yang menarik, seperti foto dan video kegiatan siswa, membantu meningkatkan engagement dan menarik perhatian calon siswa.

d. Pemasaran Melalui Konten (Content Marketing)

Pemasaran melalui konten merupakan strategi utama dalam digital marketing SMKN Grogol. Sekolah ini secara rutin mempublikasikan artikel dan berita terbaru di blog mereka, yang meliputi berbagai topik seperti perkembangan teknologi terbaru, tips belajar efektif, dan profil alumni sukses. Konten ini tidak hanya memberikan nilai tambah bagi pembaca tetapi juga membantu dalam membangun reputasi sekolah sebagai lembaga pendidikan yang inovatif dan up-to-date.

e. Iklan Berbayar dan Kampanye Digital

Selain strategi organik, SMKN Grogol juga menginvestasikan dalam iklan berbayar seperti Google Ads dan iklan berbayar di media sosial. Kampanye digital ini dirancang untuk meningkatkan kesadaran tentang pendaftaran siswa baru dan acara-acara khusus di sekolah. Target iklan yang tepat dan pemilihan kata kunci yang relevan memastikan bahwa iklan mencapai audiens yang tepat, yaitu calon siswa dan orang tua yang mencari informasi mengenai pendidikan kejuruan.

3. Implementasi dan Pelaksanaan

a. Pelatihan dan Pengembangan Keterampilan Digital

Untuk memastikan keberhasilan strategi digital marketing, SMKN Grogol memberikan pelatihan kepada staf dan siswa mengenai keterampilan digital. Program pelatihan ini meliputi teknik SEO, manajemen media sosial, dan analisis data digital. Dengan keterampilan ini, staf sekolah dapat mengelola dan memonitor kampanye digital dengan lebih efektif, sementara siswa mendapatkan pengetahuan praktis yang bermanfaat untuk karier mereka di masa depan.

b. Kolaborasi dengan Influencer dan Media Lokal

SMKN Grogol juga menjalin kerjasama dengan influencer dan media lokal untuk memperluas jangkauan pemasaran mereka. Kolaborasi ini meliputi artikel fitur tentang sekolah di media lokal, wawancara dengan alumni sukses, serta dukungan dari influencer pendidikan yang dapat mempromosikan program-program sekolah kepada audiens yang lebih luas. Langkah ini tidak hanya meningkatkan visibilitas tetapi juga membangun kredibilitas sekolah.

4. Dampak dari Digital Marketing

a. Peningkatan Jumlah Pendaftar

Salah satu pencapaian terbesar dari strategi digital marketing SMKN Grogol adalah peningkatan jumlah pendaftar. Dengan adanya website yang informatif, kampanye media sosial yang aktif, dan iklan berbayar yang efektif, jumlah calon siswa yang tertarik untuk bergabung dengan SMKN Grogol mengalami peningkatan signifikan. Hal ini menunjukkan bahwa strategi pemasaran digital yang diterapkan telah berhasil menarik perhatian dan minat calon siswa.

b. Peningkatan Citra dan Reputasi Sekolah

Digital marketing juga berkontribusi pada peningkatan citra dan reputasi SMKN Grogol. Konten berkualitas dan visibilitas yang lebih baik di media sosial serta pencarian internet membantu membangun citra sekolah sebagai lembaga pendidikan yang modern dan inovatif. Prestasi siswa dan alumni yang dipublikasikan secara rutin juga berperan dalam memperkuat reputasi sekolah sebagai pusat pendidikan berkualitas.

c. Engagement yang Lebih Baik dengan Komunitas

Dengan pemanfaatan media sosial dan konten yang relevan, SMKN Grogol berhasil membangun engagement yang lebih baik dengan komunitas, termasuk siswa, orang tua, dan alumni. Interaksi yang aktif melalui komentar, pesan, dan berbagi konten membantu menciptakan hubungan yang lebih kuat dan meningkatkan loyalitas terhadap sekolah.

5. Tantangan dan Rencana ke Depan

Meskipun pencapaian digital marketing SMKN Grogol sangat mengesankan, sekolah ini tetap menghadapi beberapa tantangan, seperti perubahan algoritma mesin pencari, persaingan ketat dalam pemasaran digital, dan kebutuhan untuk terus memperbarui konten dan strategi. Untuk menghadapi tantangan ini, SMKN Grogol merencanakan beberapa langkah ke depan, termasuk:

Pengembangan Teknologi Baru: Mengadopsi teknologi terbaru dalam pemasaran digital, seperti penggunaan AI untuk analisis data dan personalisasi konten.

Pengembangan Konten yang Lebih Kreatif: Menciptakan konten yang lebih kreatif dan interaktif, seperti webinar, podcast, dan virtual tour.

Peningkatan Analisis Data: Memperbaiki analisis data untuk memahami perilaku pengunjung dan mengoptimalkan strategi pemasaran.

Kesimpulan

Pencapaian digital marketing SMKN Grogol menunjukkan bahwa institusi pendidikan dapat memanfaatkan strategi digital untuk mencapai tujuan mereka dengan efektif. Melalui pembuatan website resmi, pemanfaatan media sosial, dan pemasaran melalui konten, SMKN Grogol berhasil meningkatkan visibilitas, citra, dan jumlah pendaftar. Dengan terus beradaptasi dengan perkembangan teknologi dan mengatasi tantangan yang ada, SMKN Grogol siap untuk terus maju dalam era digital dan memberikan kontribusi yang signifikan bagi dunia pendidikan.

#digital marketing #smkn1grogol

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shaivalillaaaa · 2 months ago

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Pelatihan Digital Marketing SMKN 1 GROGOL: Mempersiapkan Generasi Muda untuk Era Digital

## Pelatihan Digital Marketing di SMKN 1 Grogrol: Mempersiapkan Generasi Muda untuk Era Digital

### Pengantar

Pada 13## Pelatihan Digital Marketing di SMKN 1 Grogrol: Mempersiapkan Generasi Muda untuk Era Digital

### Pengantar

Pada 13 September 2024, SMKN 1 Grogrol menyelenggarakan pelatihan digital marketing yang diikuti oleh 50 siswa dan siswi. Pelatihan ini bertujuan untuk memberikan keterampilan pemasaran digital yang relevan dan penting untuk dunia kerja yang semakin terhubung secara online. Dengan meningkatnya kebutuhan akan keterampilan digital di berbagai sektor industri, acara ini menjadi langkah strategis untuk mempersiapkan generasi muda menghadapi tantangan dan peluang di era digital.

### Tujuan dan Manfaat Pelatihan

Pelatihan digital marketing di SMKN 1 Grogrol dirancang untuk membekali peserta dengan pengetahuan dan keterampilan praktis dalam pemasaran online. Tujuan utamanya adalah untuk mengajarkan siswa dan siswi tentang berbagai aspek digital marketing, sehingga mereka dapat mengaplikasikan keterampilan tersebut baik dalam proyek akademik maupun di dunia kerja. Manfaat dari pelatihan ini meliputi:

1. **Peningkatan Keterampilan Digital**: Peserta mendapatkan pemahaman mendalam tentang SEO, SEM, pemasaran media sosial, dan analisis data. Keterampilan ini sangat penting untuk merancang dan melaksanakan kampanye pemasaran yang efektif.

2. **Persiapan Karir yang Lebih Baik**: Dengan keterampilan digital marketing, siswa-siswi akan memiliki keunggulan kompetitif dalam mencari pekerjaan di masa depan. Kemampuan ini juga membuka peluang untuk memulai usaha sendiri atau menjadi freelancer di bidang pemasaran digital.

3. **Pengalaman Praktis**: Pelatihan ini tidak hanya teori, tetapi juga mencakup sesi praktik yang memungkinkan peserta untuk menerapkan ilmu yang diperoleh secara langsung.

### Materi Pelatihan

Pelatihan ini mencakup berbagai topik penting dalam digital marketing, dengan fokus pada:

1. **SEO (Search Engine Optimization)**: Siswa-siswi mempelajari teknik-teknik untuk meningkatkan peringkat situs web di mesin pencari seperti Google. Materi meliputi riset kata kunci, optimasi on-page, dan strategi backlink. Pemahaman tentang SEO penting untuk memastikan bahwa situs web atau konten yang dibuat dapat ditemukan dengan mudah oleh audiens target.

2. **SEM (Search Engine Marketing)**: Teknik-teknik dalam SEM, termasuk penggunaan Google Ads, diajarkan untuk membantu peserta memahami bagaimana memanfaatkan iklan berbayar untuk meningkatkan visibilitas online. Ini mencakup pengaturan kampanye, penargetan audiens, dan analisis hasil.

3. **Pemasaran Media Sosial**: Materi ini fokus pada cara efektif menggunakan platform media sosial seperti Facebook, Instagram, dan LinkedIn. Siswa-siswi belajar tentang pembuatan konten yang menarik, penjadwalan posting, dan strategi untuk meningkatkan keterlibatan audiens.

4. **Pemasaran Konten**: Peserta belajar bagaimana membuat dan mendistribusikan konten yang relevan dan menarik. Ini termasuk teknik penulisan untuk blog, artikel, dan media visual yang dapat menarik perhatian audiens dan membangun brand awareness.

5. **Analisis Data**: Keterampilan dalam menganalisis data kampanye pemasaran sangat penting untuk mengukur efektivitas dan ROI (Return on Investment). Siswa-siswi diperkenalkan pada alat analitik seperti Google Analytics untuk memantau dan mengevaluasi kinerja kampanye.

### Metodologi Pelatihan

Pelatihan digital marketing di SMKN 1 Grogrol menggunakan pendekatan yang interaktif dan berbasis praktik. Selain sesi teori yang disampaikan oleh instruktur berpengalaman, peserta juga terlibat dalam kegiatan praktis seperti:

1. **Studi Kasus**: Analisis studi kasus dari kampanye pemasaran yang berhasil untuk memahami bagaimana strategi diterapkan dalam situasi nyata.

2. **Workshop**: Sesi workshop yang memungkinkan peserta untuk bekerja dalam kelompok dan menerapkan teknik-teknik digital marketing dalam proyek nyata.

3. **Simulasi**: Penggunaan simulasi untuk memberikan pengalaman langsung dalam mengelola kampanye pemasaran dan menggunakan alat-alat digital marketing.

### Testimoni dan Hasil

Peserta pelatihan mengungkapkan antusiasme dan kepuasan mereka setelah mengikuti program ini. Banyak dari mereka merasa lebih percaya diri dalam menerapkan keterampilan digital marketing yang baru dipelajari. Beberapa siswa mengungkapkan bahwa pelatihan ini memberikan wawasan yang bermanfaat dan dapat diterapkan dalam proyek sekolah mereka, serta mempersiapkan mereka untuk memasuki dunia kerja.

### Kesimpulan

Pelatihan digital marketing di SMKN 1 Grogrol merupakan inisiatif penting yang memberikan manfaat signifikan bagi siswa dan siswi. Dengan mempelajari keterampilan digital marketing yang esensial, peserta tidak hanya mempersiapkan diri untuk karir di masa depan tetapi juga memperoleh pengetahuan yang dapat diterapkan dalam berbagai konteks. Pelatihan ini adalah langkah awal yang berharga dalam mempersiapkan generasi muda untuk sukses di era digital yang terus berkembang.

Dengan berbagai teknik dan alat yang dipelajari, siswa-siswi SMKN 1 Grogrol kini memiliki bekal untuk menghadapi tantangan digital marketing dan memanfaatkan peluang yang ada. Diharapkan, pengalaman dan keterampilan yang diperoleh dari pelatihan ini dapat membantu mereka meraih kesuksesan dalam berbagai bidang di masa depan. September 2024, SMKN 1 Grogrol menyelenggarakan pelatihan digital marketing yang diikuti oleh 50 siswa dan siswi. Pelatihan ini bertujuan untuk memberikan keterampilan pemasaran digital yang relevan dan penting untuk dunia kerja yang semakin terhubung secara online. Dengan meningkatnya kebutuhan akan keterampilan digital di berbagai sektor industri, acara ini menjadi langkah strategis untuk mempersiapkan generasi muda menghadapi tantangan dan peluang di era digital.

### Tujuan dan Manfaat Pelatihan

3. **Pengalaman Praktis**: Pelatihan ini tidak hanya teori, tetapi juga mencakup sesi praktik yang memungkinkan peserta untuk menerapkan ilmu yang diperoleh secara langsung.

### Materi Pelatihan

Pelatihan ini mencakup berbagai topik penting dalam digital marketing, dengan fokus pada:

### Metodologi Pelatihan

1. **Studi Kasus**: Analisis studi kasus dari kampanye pemasaran yang berhasil untuk memahami bagaimana strategi diterapkan dalam situasi nyata.

2. **Workshop**: Sesi workshop yang memungkinkan peserta untuk bekerja dalam kelompok dan menerapkan teknik-teknik digital marketing dalam proyek nyata.

3. **Simulasi**: Penggunaan simulasi untuk memberikan pengalaman langsung dalam mengelola kampanye pemasaran dan menggunakan alat-alat digital marketing.

### Testimoni dan Hasil

### Kesimpulan

### Pengantar

### Tujuan dan Manfaat Pelatihan

3. **Pengalaman Praktis**: Pelatihan ini tidak hanya teori, tetapi juga mencakup sesi praktik yang memungkinkan peserta untuk menerapkan ilmu yang diperoleh secara langsung.

### Materi Pelatihan

Pelatihan ini mencakup berbagai topik penting dalam digital marketing, dengan fokus pada:

### Metodologi Pelatihan

1. **Studi Kasus**: Analisis studi kasus dari kampanye pemasaran yang berhasil untuk memahami bagaimana strategi diterapkan dalam situasi nyata.

2. **Workshop**: Sesi workshop yang memungkinkan peserta untuk bekerja dalam kelompok dan menerapkan teknik-teknik digital marketing dalam proyek nyata.

3. **Simulasi**: Penggunaan simulasi untuk memberikan pengalaman langsung dalam mengelola kampanye pemasaran dan menggunakan alat-alat digital marketing.

### Testimoni dan Hasil

### Kesimpulan

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sesha-eka-hariadi · 2 months ago

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Pelatihan Digital Marketing untuk Siswa SMKN 1 Grogol Jurusan Teknik Komputer dan Jaringan: Mempersiapkan Generasi Teknologi untuk Masa Depan

Pendahuluan

Di era digital yang terus berkembang, keterampilan dalam digital marketing menjadi semakin penting, tidak hanya bagi para profesional pemasaran tetapi juga bagi para siswa yang sedang mempersiapkan diri untuk memasuki dunia kerja. Untuk siswa SMKN 1 Grogol, khususnya mereka yang terdaftar dalam jurusan Teknik Komputer dan Jaringan (TKJ), pelatihan digital marketing merupakan langkah strategis untuk mengintegrasikan keterampilan pemasaran dengan pengetahuan teknologi mereka. Artikel ini akan membahas secara mendalam mengenai pelatihan digital marketing yang diikuti oleh siswa SMKN 1 Grogol jurusan TKJ, mulai dari tujuan pelatihan, komponen yang terlibat, manfaat, dan dampaknya terhadap pengembangan keterampilan siswa.

Mengapa Digital Marketing Penting bagi Siswa Jurusan TKJ?

Jurusan Teknik Komputer dan Jaringan (TKJ) di SMKN 1 Grogol fokus pada pengembangan keterampilan teknis yang berkaitan dengan komputer, jaringan, dan teknologi informasi. Dengan berkembangnya teknologi informasi dan komunikasi, digital marketing menjadi salah satu aspek penting dalam industri teknologi. Integrasi antara keterampilan teknis dan digital marketing membuka peluang baru bagi siswa untuk menggabungkan keahlian mereka dalam bidang teknologi dengan strategi pemasaran yang efektif.

Beberapa alasan mengapa digital marketing penting untuk siswa jurusan TKJ antara lain:

Pemahaman Pasar Digital: Siswa dengan keterampilan teknis yang kuat perlu memahami bagaimana pasar digital bekerja. Digital marketing memberikan wawasan tentang bagaimana teknologi dapat digunakan untuk memasarkan produk dan layanan secara efektif.

Peluang Karir yang Luas: Dengan keterampilan digital marketing, siswa jurusan TKJ tidak hanya dapat bekerja di bidang teknis, tetapi juga memiliki peluang untuk berkarir dalam pemasaran digital, manajemen media sosial, SEO, dan banyak lagi.

Integrasi Teknologi dan Pemasaran: Pelatihan ini membantu siswa untuk melihat bagaimana teknologi dan pemasaran saling berinteraksi, memungkinkan mereka untuk menciptakan solusi pemasaran berbasis teknologi yang inovatif.

Komponen Pelatihan Digital Marketing di SMKN 1 Grogol

Pelatihan digital marketing yang diikuti oleh siswa SMKN 1 Grogol jurusan TKJ mencakup berbagai komponen yang dirancang untuk memberikan pemahaman menyeluruh tentang pemasaran digital. Berikut adalah beberapa komponen utama yang biasanya ada dalam pelatihan ini:

Pengenalan Digital Marketing Pelatihan dimulai dengan pengenalan dasar tentang digital marketing, termasuk konsep-konsep seperti pemasaran online, peran digital marketing dalam bisnis, dan perbedaan antara pemasaran tradisional dan digital. Siswa belajar tentang berbagai saluran pemasaran digital dan bagaimana mereka dapat digunakan untuk mencapai audiens target.

Search Engine Optimization (SEO) SEO adalah salah satu aspek penting dari digital marketing. Pelatihan ini mencakup teknik-teknik untuk mengoptimalkan situs web agar muncul di hasil pencarian mesin pencari seperti Google. Siswa belajar tentang riset kata kunci, optimasi on-page dan off-page, serta bagaimana melacak dan menganalisis hasil SEO.

Pemasaran Media Sosial Media sosial adalah platform yang sangat penting untuk digital marketing. Pelatihan ini mengajarkan siswa cara menggunakan platform seperti Facebook, Instagram, Twitter, dan LinkedIn untuk mempromosikan produk atau layanan. Siswa belajar bagaimana membuat konten yang menarik, merancang kampanye media sosial, dan menggunakan alat analitik untuk mengevaluasi kinerja kampanye.

Content Marketing Konten yang relevan dan berkualitas tinggi merupakan kunci dalam digital marketing. Pelatihan ini meliputi cara membuat berbagai jenis konten, seperti artikel blog, video, infografis, dan bagaimana mendistribusikannya untuk menarik dan melibatkan audiens.

Email Marketing Email marketing adalah alat yang sangat efektif untuk membangun hubungan dengan pelanggan. Siswa belajar bagaimana merancang kampanye email yang menarik, menulis subjek yang efektif, dan mengelola daftar email untuk mencapai audiens yang tepat.

Google Analytics Mengukur keberhasilan kampanye digital marketing memerlukan alat analitik yang tepat. Pelatihan ini mencakup penggunaan Google Analytics untuk melacak dan menganalisis data pengunjung situs web, memahami perilaku pengguna, dan membuat keputusan berbasis data untuk meningkatkan strategi pemasaran.

Strategi Pemasaran Digital Siswa juga diajarkan tentang cara merencanakan dan melaksanakan strategi pemasaran digital yang efektif. Ini mencakup perencanaan kampanye, penetapan tujuan, dan pengukuran hasil untuk memastikan bahwa kampanye berjalan sesuai dengan rencana.

Metode Pelatihan

Pelatihan digital marketing di SMKN 1 Grogol dirancang untuk memberikan siswa pengalaman praktis yang mendalam. Beberapa metode yang digunakan dalam pelatihan ini meliputi:

Kelas Tatap Muka Kelas tatap muka memungkinkan siswa untuk belajar langsung dari instruktur dan berdiskusi tentang konsep-konsep digital marketing. Ini juga memberikan kesempatan untuk melakukan latihan praktis dan mendapatkan umpan balik langsung.

Proyek Praktis Proyek praktis adalah bagian integral dari pelatihan. Siswa diberi tugas untuk merancang dan melaksanakan kampanye pemasaran digital untuk produk atau layanan fiktif, memungkinkan mereka untuk menerapkan apa yang telah mereka pelajari dalam situasi nyata.

Workshop dan Seminar Workshop dan seminar yang diadakan oleh praktisi industri memberikan siswa wawasan langsung tentang tren terbaru dan praktik terbaik dalam digital marketing. Ini juga merupakan kesempatan untuk bertanya dan mendapatkan saran dari para ahli.

Kursus Online dan Modul Pembelajaran Selain kelas tatap muka, siswa dapat menggunakan kursus online dan modul pembelajaran untuk memperdalam pemahaman mereka tentang topik tertentu. Ini memberikan fleksibilitas tambahan dalam proses belajar.

Magang dan Kerja Praktik Untuk pengalaman praktis yang lebih mendalam, siswa memiliki kesempatan untuk melakukan magang atau kerja praktik di perusahaan yang bergerak di bidang digital marketing. Pengalaman ini membantu siswa mendapatkan keterampilan yang relevan dan membangun jaringan profesional.

Manfaat Pelatihan Digital Marketing bagi Siswa Jurusan TKJ

Pelatihan digital marketing menawarkan berbagai manfaat bagi siswa SMKN 1 Grogol jurusan TKJ:

Keterampilan yang Relevan Dengan keterampilan digital marketing, siswa tidak hanya memperluas cakupan keterampilan mereka di luar teknik komputer dan jaringan tetapi juga menjadi lebih siap untuk memasuki berbagai bidang industri.

Peluang Karir yang Lebih Luas Memiliki keterampilan dalam digital marketing membuka peluang karir di bidang yang lebih luas, termasuk peran dalam manajemen media sosial, analisis data, dan pemasaran digital.

Kemampuan Berpikir Kritis dan Kreatif Digital marketing memerlukan kombinasi keterampilan analitis dan kreatif. Pelatihan ini membantu siswa mengembangkan kedua keterampilan tersebut, yang penting untuk sukses dalam berbagai aspek pekerjaan.

Peningkatan Daya Saing di Pasar Kerja Dengan keterampilan digital marketing tambahan, siswa menjadi lebih kompetitif di pasar kerja dan lebih menarik bagi calon pemberi kerja yang mencari kandidat dengan keterampilan teknis dan pemasaran.

Pemahaman yang Lebih Baik tentang Teknologi dan Bisnis Pelatihan ini membantu siswa memahami bagaimana teknologi dan pemasaran saling berinteraksi, memberikan mereka perspektif yang lebih luas tentang bagaimana bisnis beroperasi di era digital.

Dampak Pelatihan Digital Marketing pada Pengembangan Keterampilan Siswa

Pelatihan digital marketing memiliki dampak signifikan pada pengembangan keterampilan siswa SMKN 1 Grogol jurusan TKJ:

Pengembangan Keterampilan Teknis Siswa memperoleh keterampilan teknis dalam digital marketing yang dapat diintegrasikan dengan pengetahuan mereka tentang teknologi komputer dan jaringan. Ini memperluas keterampilan mereka dalam bidang IT dan pemasaran.

Peningkatan Keterampilan Manajerial Dengan terlibat dalam perencanaan dan pelaksanaan kampanye pemasaran, siswa belajar keterampilan manajerial yang berguna dalam berbagai konteks profesional.

Peningkatan Kemampuan Komunikasi Keterampilan dalam membuat konten pemasaran dan berinteraksi dengan audiens melalui berbagai saluran digital meningkatkan kemampuan komunikasi siswa.

Kesiapan Karir yang Lebih Baik Siswa yang telah menjalani pelatihan digital marketing memiliki keunggulan tambahan saat memasuki dunia kerja, karena mereka memiliki keterampilan yang dibutuhkan untuk menghadapi tantangan di industri teknologi dan pemasaran.

Kesimpulan

Pelatihan digital marketing di SMKN 1 Grogol untuk siswa jurusan Teknik Komputer dan Jaringan adalah inisiatif yang sangat berharga dalam mempersiapkan siswa menghadapi tantangan dunia kerja yang semakin digital. Dengan memadukan keterampilan teknis dengan pengetahuan pemasaran digital, siswa memperoleh keterampilan yang relevan dan praktis yang dapat meningkatkan peluang karir mereka di masa depan. Melalui metode pelatihan yang inovatif, proyek praktis, dan pengalaman magang, siswa tidak hanya belajar teori tetapi juga mendapatkan pengalaman langsung yang sangat berharga. Dengan komitmen untuk terus mengembangkan keterampilan dan pengetahuan mereka, siswa SMKN 1 Grogol akan siap untuk sukses dalam industri teknologi dan digital

#digital marketing #SMKN 1 GROGOL

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