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Sharing Culture Through Music
Nonetheless, there is a clear mutual sharing of cultural and social ideas when looking at music internationally. Surely, there is a skew that favors western influences more, but that doesn't mean these influences can't be advantageous in moving other cultures into the forefront and giving the rest of the world outside that culture a glimpse into it. This sharing and potential for insight into various cultures through music is what makes pop music one of the leading mediums for globalization to occur in pop culture.
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Eurovision Over the Years: A Multicultural Platform
One of the most popular and clear representations of transculturation through pop music is none other than Europe's annual song competition, "Eurovision". Documenting past winners, from 1998 until 2013, there has been a stunning increase in the use of English in music meant to represent a majority of which are non-native speakers. Nonetheless, the presence of each representative's culture remains present in the competition, and winning the famed competition may surely bring much attention to one's culture, even if the song had not been in the characteristic language.
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