#sydney x the seamstress

[finalsurvivorgrp]

finalsurvivorgrp is a multi muse blog featuring original characters that are based off major horror movies. Multi-ship and Multi-verse. Written by Kit (+18, EST). Like for a plotting DM/ Reblog for a random starter.

rules. muses. open starters.

Amanda Oswald. 29 years old. True Crime Writer. Nonbinary. Bisexual. FC: Snitchery. Survivor of Sinister.

Beatrice Strode. 22 years old. Psychology Student. Cisgender Female. Bisexual. FC: Florence Pugh. Survivor of Halloween.

Bryce Graham. 30 years old. Criminal Lawyer. Nonbinary. Bisexual. FC: Will Poulter. Survivor of Hereditary.

Caroline Kim. 31 years old. Graphic Artist. Cisgender Female. Bisexual. FC: Hyuna. Survivor of The Evil Dead.

Carrie Won. 25 years old. Seamstress. Cisgender Female. Homosexual. FC: Jeongyeon. Survivor of Carrie.

Cate Starling. 52 years old. FBI Agent. Cisgender Female. Heterosexual. FC: Winona Ryder. Survivor of The Silence of the Lambs.

Catherine Johnston. 38 years old. The Director. Cisgender Female. Bisexual. FC: Tessa Thompson. Survivor of The Cabin in the Woods.

Daiyu Wang. 25 years old. Fashion Designer. Cisgender Female. Bisexual. FC: Xie Anran. Survivor of Hostel.

Davy Torrance. 29 years old. Bartender. Cisgender Male. Bisexual. FC: Logan Lerman. Survivor of The Shining.

Deon Donahue. 30 years old. Director. Cisgender Male. Bisexual. FC: Jordan Fischer. Survivor of The Blair Witch Project.

Jacob Brody. 51 years old. Marine Biologist. Cisgender Male. Bisexual. FC: Patrick Wilson. Survivor of Jaws.

Jenni LaDomas. 33 years old. CEO. Cisgender Female. Bisexual. FC: Diane Guerero. Survivor of Ready Or Not.

Johnny Marlowe. 30 years old. Videographer. Cisgender Male. Bisexual. FC: Dylan O’Brien. Survivor of As Above So Below.

Jordan Cotton. 32 years old. Unemployed. Cisgender Female. Bisexual. FC: Tiffany Young. Survivor of Hellraiser.

Katsume Ito. 26 years old. Social Worker. Cisgender Female. Bisexual. FC: Momo. Survivor of Ringu.

Kyungsoo Kim. 29 years old. Police Detective. Cisgender Male. Bisexual. FC: Wonho. Survivor of The Wailing.

Laura Wu. 22 years old. Receptionist. Cisgender Female. Bisexual. FC: Jelly Lin. Survivor of Malignant.

Leah King. 27 years old. Author. Cisgender Female. Bisexual. FC: Megan Thee Stallion. Survivor of Friday the 13th.

Maria Thompson. 25 years old. Sex Worker. Cisgender Female. Bisexual. FC: Bella Poarch. Survivor of A Nightmare On Elm Street.

Noah Gordon. 26 years old. News Photographer. Cisgender Male. Homosexual. FC: Lil Nas X. Survivor of Saw.

Phan. 25 years old. Photographer. Cisgender Female. Bisexual. FC: Lisa. Survivor of Shutter.

Rei Nishina. 26 years old. Nurse. Cisgender Female. Homosexual. FC: Chanmina. Survivor of Ju-On.

Sanghwa Yoo. 28 years old. Scavenger. Cisgender Male. Bisexual. FC: Baekhyun. Survivor of Train to Busan.

Thomas Kennedy. 55 years old. STARS Officer. Cisgender Male. Bisexual. FC: Jeffrey Dean Morgan. Survivor of Resident Evil (The original series).

Travis Hawkins. 30 years old. Drug Dealer. Cisgender Male. Bisexual. FC: Bill Skarsgaard. Survivor of Cloverfield.

Trevor Fuller. 25 years old. Travel Vlogger. Cisgender Male. Bisexual. FC: Shawn Mendes. Survivor of From Dusk Til Dawn.

Trijal Kaur. 35 years old. Biologist. Cisgender Male. Homosexual. FC: Rahul Kohlii. Survivor of The Thing.

Trinity Prescott. 22 years old. Counselor. Cisgender Female. Bisexual. FC: Sydney Sweeney. Survivor of Scream.

[icantrecallaskysoclear]

Challenge Day Two: Favorite Dynamic. >>> Sydney & Claudette

“Will you hold my hand?” - “I will hold it ‘til the last.”

[bbcbreakingnews]

The ‘sanitisation’ station Australians are setting up at their front doors to prevent COVID-19

Australian families are setting up ‘sanitation’ stations at their front doors to ensure they are preventing the spread of COVID-19, particularly in Melbourne and Sydney hotspots. 

A mother from Melbourne shared the ‘kit’ she keeps in her hallway cupboard to keep her family safe – complete with masks, Glen 20, hand sanitiser and gloves. 

It comes after Victorian Premier Daniel Andrews announced that people in metropolitan Melbourne or the Mitchell Shire will have to wear a mask covering their nose and mouth every time they leave the house from 11.59pm on Wednesday. 

‘My kit makes it easy to grab a mask and gloves, or sanitise before anyone touches anything,’ the woman said. ‘I thought it might be handy to share.’

A mother who lives in the country’s most affected state has taken to Facebook to share the ‘kit’ she keeps in her hallway cupboard to keep her family safe (pictured)

How to make your own face mask 

What you need

Two 19.5cm x 19cm pieces of tightly woven cotton 

1/2 metre of thick elastic

Needle and thread

Method 

1. Cut two pieces of elastic each measuring 18cm long. On the outside, pin ends of the elastic to one section of cotton.

2. Pin cotton face cover section together. Stitch outer edges in a 6mm seam, leaving an opening.

3. Turn face cover right side out, then sew the opening. Stitch close to finished edges.

4. To make pleats on the outside fold along solid lines through all thicknesses.

5. Bring folds to broken lines and baste (temporary stitch) 1.3cm from finished edges.

6. On the outside, stitch along the basting. Stitch again about 3mm way from first stitching.

An instructional graphic shows seamstresses how to stitch face masks at home

Source: Spotlight

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The kit is used to spray shoes and bags by the door and includes an empty ‘unwanted’ basket for gloves and masks to be disposed of.

She also recommended removing outer layers of clothing and your shoes before walking in the door to prevent germs being spread throughout the home. 

‘I’ll be sewing reusable masks tomorrow but they will need to washed and so disposables will still be required,’ she said. 

Other parents have done the same, with another mother posting about her Dettol hand soap, masks and temperature gun sitting on a counter at the front door.

‘Yep I’ve got my station too. I’ve had it since day one though, minus the masks,’ said another woman

Other parents have done the same, with another mother posting about her Dettol hand soap, masks and temperature gun sitting on a counter at the front door

‘Yep I’ve got my station too. I’ve had it since day one though, minus the masks,’ said another woman.

A third added: ‘We do this too and also place an empty box next to the front door, to drop our phone, wallet and keys in, to sterilise them before they touch other house items’.

Health experts are still encouraging Australians to wash their hands for 20 seconds regularly, apply hand sanitiser when they’re outside and keep a 1.5 metre distance between themselves and others.

Coronavirus symptoms and how it spreads: 

Symptoms of coronavirus

Symptoms can range from mild illness to pneumonia. Some people will recover easily, and others may get very sick very quickly. People with coronavirus may experience:  

fever 

flu-like symptoms such as coughing, sore throat and fatigue 

shortness of breath

How it spreads 

There is evidence that the virus spreads from person-to-person. The virus is most likely spread through:

close contact with an infectious person

contact with droplets from an infected person’s cough or sneeze

touching objects or surfaces (like doorknobs or tables) that have cough or sneeze droplets from an infected person, and then touching your mouth or face 

How to prevent it

Everyone should practice good hygiene to protect against infections. Good hygiene includes:

washing your hands often with soap and water

using a tissue and cover your mouth when you cough or sneeze

avoiding close contact with others, such as touching

Advertisement

On Wednesday Victoria recorded 484 cases of coronavirus, its worst total since the illness hit Australian shores.

New South Wales recorded 16 new cases as the state’s outbreak continues to grow. But all the recent cases of community transmission in the state have been traced back to Victoria.

Queensland recorded one new case on Wednesday, a member of the ADF who is in quarantine.

The post The ‘sanitisation’ station Australians are setting up at their front doors to prevent COVID-19 appeared first on BBC BREAKING NEWS.

from WordPress https://bbcbreakingnews.com/the-sanitisation-station-australians-are-setting-up-at-their-front-doors-to-prevent-covid-19/

[ramiebaboon7-blog]

Danielle Fishel + Jensen Karp’s Romantic + Whimsical Wedding Day

You know how sometimes it feels like a certain person would be your best friend if you ever met them in real life? That’s how we feel about Danielle Fishel —someone who has brought a lot of laughter and joy into our living rooms. She’s stepping behind the camera these days, directing Disney Channel favorites like Raven’s Home and Sydney to the Max (premiering 2019), and she left an imprint on America’s heart as Topanga in our TGIF fave, Boy Meets World. SO…when we heard she recently got married, we were so totally over the moon!! Jensen is the Executive Producer and creator of the TBS show, Drop The Mic, and the Executive Producer of the upcoming Unqualified (also on TBS) starring Shaquille O’Neal and Ken Jeong. And LA locals will recognize his voice from KROQ’s Kevin and Bean weekday morning show. Basically, these two are total rock stars and today we are SO excited to share an exclusive first look at their dreamy wedding at the Carondelet House in Los Angeles!

Danielle gave us the goods behind the day’s details, beginning with a look at how the wedding design came together:

The design process for us was all about hiring great vendors who pulled the design together. Each one added in a little something fun and unique so we ended up with a look that was completely custom and really fit us as a couple. Our planner, Lisa Gaskarth with Union3 Events, took our ideas and expanded on them to design this romantic fall aesthetic with some really unique pieces. For example, when we picked linens out at La Tavola, we decided to use their rodeo linen which has little horses and cowboys all over it. It was an out of the box, quirky idea that we took a chance on and it ended up kind of being the inspiration for the whole wedding. We loved it so much we’re even using the fabric to make pillows for our new house! 

Sometimes inspiration comes from the most unexpected of places! Jillian McQuerrey of B.O.B. Photography captured all those fun details of the day and some seriously sweet moments between D + J—let’s have a look!

Delightful Details

We came into the planning process with a few personalized pieces in the works like our custom pins and logo by Clark Orr which is a play on our last names, both including fish!

Danielle wore a little something blue in the form of these Bella Belle shoe soles!

Jensen custom designed Danielle’s engagement ring and their wedding bands were from XIV Karat in Beverly Hills.

The Wedding Party

Danielle’s bridal party included Sabrina Carpenter, Jamie Leff Choi, and Danielle Robb. The gals donned black gowns and carried some seriously gorgeous fall-boho bouquets by Honey & Poppies!

The groomsmen, Justin Siegel, Matthew Robinson, John Mayer, and Chris Bentz, wore black suits of their choice. D + J wanted everyone to be comfortable and were less worried about being perfectly matched.

Aren’t they so sweet?!

And HELLO, doesn’t she look stunning? We love Danielle’s approach to her hair + makeup:

I only knew that I wanted to feel like a prettier version of my everyday self. I have worked with Laurie Heaps and Julie Cuomo for YEARS and not only are they incredibly talented, but they are also dear friends for life. I didn’t have a hair or makeup trial as I just trusted them to work their magic and I knew I’d love it. Julie got my skin wedding ready with a few peels at her spa, Jolie Beaute Wellness Spa, and then she did incredible skin prep before even starting my makeup (which she also executed flawlessly).

I only told Laurie I wanted to wear my hair up (it was a request of Jensen’s to see my whole face) and I had no idea what she planned to do. I also have no idea how she did what she did but I almost cried when I looked in the mirror at the end. I am absolutely obsessed with the Jennifer Behr pieces she used and my hair stayed perfectly all night and was very comfortable.

A Romantic + Whimsical Ceremony

We wanted our florals to be unique, romantic, and whimsical and we really wanted a dramatic floral hanging piece above the area where we said, “I do.” It was also the backdrop for our sweetheart table. We (Danielle, Jensen, and Lisa) met with Megan from Honey & Poppies and told her those super basic details and she absolutely ran with it. At every turn, we were amazed at what she had done and now we’re asking her to make us a permanent version of the hanging ceremony piece as art in our home. All in all, the venue felt so warm and full of love that day and that’s what mattered most to us.

Our Musical Choices

Processional: Family and Bridal Party: Processional: Stand By Me by Stringspace Orchestra | Bride: Pachelbel Meets U2 by Jon Schmidt

Recessional: Folding Clothes by J. Cole

First Dance: John Mayer performed XO by Beyoncé

My brother was our officiant which was really special to both of us. Of all the aspects of the wedding, our ceremony seemed to be everyone’s favorite element. My brother did such a good job (his first time as an officiant) and he was personal, funny, touching, and just the right length. We wrote our own vows and I think they were the right amount of engaging and sentimental. I can’t wait to relive it on video.

Our Favorite Memory From The Wedding

Jensen's vows. He told the story of how we both hated Thailand when we visited and the whole room erupted in laughter. His vows made perfect turns from hilarious to absolutely touching (everyone shed a tear when he mentioned wishing his father Larry, who passed away ten years ago, could be there with us), and romantic. Our ceremony was the highlight of our wedding hands down.

The Newlyweds: Mr. & Mrs. Karp!

SO stunning, these two!

Wondering about Danielle’s utterly dreamy dress? We’ve got the cute story behind her look!

Shortly after Jensen proposed, I asked him what kind of wedding dresses he liked. He genuinely had no idea as he’d literally never thought about it. He said, “I don’t know. My favorite ‘you’ is jeans and a t-shirt you.” So I quickly googled “t-shirt wedding dress” and the WHITE x Vera Wang for David’s Bridal dress popped up. I stupidly turned my phone around and showed it to him and he said, “Oh my God, I love that!” I made a mental note to try that dress on when I started my search and it ended up being the dress I loved. I had my seamstress (A Stitch In Time) change the sleeve to a slightly longer, scalloped sleeve and close up the open back a few inches. I ended up being so happy with it and felt comfortable all night.

A Candlelit Reception

D + J opted to skip several traditional wedding moments like speeches, dances with parents, and cutting the cake in favor of more opportunities for conversations over the table and lots of dancing!

For us, the most important part was that we became husband and wife. After that I just wanted everyone to have an amazing time and not be interrupted with more words and photo opportunities I don’t love anyway (I knew I wouldn’t frame a cake eating picture for my home)!

We’re definitely onboard with this cowboy linen from La Tavola Fine Linen!

Danielle turned to borrowed BLU to help hand select each piece for the tablescape. From chargers and plates to copper water tumblers and rose gold flatware, the fall romance seeped through in every detail!

Our Advice To Those Planning Now

Make as many details specific to the two of you as you can. We had a logo, pins, custom napkins with fun facts about us, among other things, and those were the details that people commented on the most because they were unique to our wedding. Also, hire vendors whose work you love and people you can trust and then let them run wild. Don't micromanage them! You hired them for a reason...let them do what they do best and then be pleasantly surprised with the outcome. Best thing I did outside of marrying Jensen :)

How fun is this reunion!!

Oh, and the perks to having John Mayer as one of your best friends? The best first dance in all of history, of course. John sang his cover of Beyoncé’s song XO as it was a personal fave of Danielle + Jensen.

And definitely don’t miss their gorgeous wedding film by Atomic Tangerine! So magical….

To Danielle + Jensen, we’re so thrilled for you and in awe of your beautiful wedding! Congrats from all of us at GWS!

photography: Jillian McQuerrey of B.O.B. Photography // venue name: Carondelet House, Los Angeles, California, USA // event design: Lisa Gaskarth with Union3 Events // planning: Lisa Gaskarth with Union3 Events // florals: Honey & Poppies // wedding dress: WHITE x Vera Wang // wedding dress boutique: David's Bridal // hairpiece: Jennifer Behr // bride's shoes: Bella Belle // hair stylist: Laurie Heaps // makeup artist: Julie Cuomo // groom attire: Calvin Klein // videography: Atomic Tangerine // paper goods: Swell Press // calligraphy: Katie O'Brien // catering: Tres LA // desserts: Blinkie's Donut Emporium // tabletop rentals: borrowed BLU // linen rentals: La Tavola Fine Linen // music: Anthony Soike at Red Shoe LA // officiant: Chris Fishel, the bride's brother // lighting: OC Audio Visual Solutions // custom pins, logo + invitation design: Clark Orr // alterations: A Stitch In Time // wedding bands: XIV Karat in Beverly Hills

Source: https://greenweddingshoes.com/danielle-fishel-jensen-karps-romantic-wedding-day/

[lindyhunt]

UPDATE: What Does the Meghan Markle Effect Really Mean?

On October 17th, a newly-pregnant Meghan Markle stepped off a plane in Dubbo, Australia wearing an oversize blazer from friend Serena Williams’ collection, a white oxford shirt by Maison Kitsune and a pair of black high-waisted skinny jeans by a heretofore relatively unknown Australian brand called Outland Denim.

Everything Meghan Markle wears constitutes its own news cycle, and each component of an outfit is treated as its own worthy story, so it’s no surprise that the Duchess’ denim choices ignited a media frenzy. But what exactly happens to a brand once the most visible woman in the world decides to don your stuff? A lot, it turns out.

Thanks to the Duchess of Sussex, Outland Denim, which employs women who have been the victims of sex trafficking to work as seamstresses in their factory in Cambodia, has been able to hire 30 more workers to help out with increased production demands. “It is quite remarkable to think The Duchess of Sussex’s influence means more jobs almost immediately,” said the brand’s founder, James Bartle. “This means women will be able to earn a living wage, provide for their children in terms of nutrition, care and education, and will gain new skills and confidence in a positive workplace environment.”

For more on what happens when Meghan Markle wears your stuff, we caught up with Lauren Purkis, a business partner in Outland Denim, to gauge how Meghan’s recent endorsement of the humanitarian denim brand has affected business.

View this post on Instagram

We cannot think of a more suitable woman to carry the Outland Denim brand. A big thank you to the Duchess of Sussex (and bump!) for choosing to wear Outland Denim on this #royaltour! Meghan wears the high-rise Harriet jean in Black. #madedifferent #zeroexploitation #GameOnDownUnder #IG2018 #DukeandDuchessofSussex 📸 Samir Hussein & Getty Images

A post shared by Outland Denim (@outlanddenim) on Oct 16, 2018 at 6:59pm PDT

Did you know that Meghan Markle would be wearing your jeans before she stepped out in public wearing them?

As an Australian brand, there was an opportunity to bring forth product, so we knew that our product was potentially in her hands, we just didn’t know if it was going to be featured. As soon as we saw her walk off the plane [in Sydney] we thought her jeans looked like ours, and within twenty minutes it was confirmed though information from a photo credit.

How exactly does it work? Does a Royal Stylist reach out and request items from the brand?

I guess there was some Royal Protocol, [the jeans] were sent forth and there was really no follow up on their end. We knew the product has been presented [to Meghan] because we were told the jeans were “well-received.” But this was before she announced her pregnancy. We didn’t think denim would be on her list because we didn’t know how far along she was. Then we saw the picture of her and realized they were ours. We knew they were comfortable, but we didn’t think she would be continuing to wear denim.

What has happened since it was confirmed the Duchess was wearing Outland?

We had a prepared press release in the event it happened, so we sent that out to our teams, and from there we just watched the Markle effect happen. Our number of Instagram followers doubled within 10 hours. Our website traffic increased by 1000%. In Australia, there was a sale placed on the website every 45 seconds. The Harriet jeans are sold out there. In North America, sales were up twenty times online. There was just a phenomenal surge of interest.

What does the Duchess’ support mean for the company?

We provide opportunity for women who have been exploited by sex trafficking. For us to be able to sell more jeans means we’ll be able to employ more people, which gives us an even bigger platform to provide exploitation victims with the opportunity to pull themselves out of poverty, which is massive. It’s great to be able to say, ‘we sold X number of jeans’ but the bigger picture for us is to be able to grow exponentially. We’re going to be able to help drive a larger force of employees and continue to do what our mission is, which is to combat human trafficking. It’s really such an honour to have someone like the Duchess step out and give awareness to a brand like Outland.

Was the only pair that sold out the Harriet jean in black, which she was wearing? Or did all the styles sell out?

The Harriet in the black did sell out in Australia. We still have some available in the blue. What we are seeing is people buying multiples. They’ll buy the Harriets and then pick up the Lucy or one of our other styles. Overall it’s been unbelievable exposure. It’s gone from people barely knowing what Outland is to having people walk into retailers and ask for us. Alexandra Weston at Holt Renfrew has said that people were asking the employees, “Do you guys have the denim [Meghan] was wearing?” It’s been great.

How will this affect Outland’s future in the long run?

Being a new brand in a very saturated market like denim, the biggest thing is brand exposure and getting people to understand our story, which is quite complex. To have someone like the Duchess wear [Outland], it amplified our story in a way we never could have done overnight.

[jessicakehoe]

UPDATE: What Does the Meghan Markle Effect Really Mean?

On October 17th, a newly-pregnant Meghan Markle stepped off a plane in Dubbo, Australia wearing an oversize blazer from friend Serena Williams’ collection, a white oxford shirt by Maison Kitsune and a pair of black high-waisted skinny jeans by a heretofore relatively unknown Australian brand called Outland Denim.

Everything Meghan Markle wears constitutes its own news cycle, and each component of an outfit is treated as its own worthy story, so it’s no surprise that the Duchess’ denim choices ignited a media frenzy. But what exactly happens to a brand once the most visible woman in the world decides to don your stuff? A lot, it turns out.

Thanks to the Duchess of Sussex, Outland Denim, which employs women who have been the victims of sex trafficking to work as seamstresses in their factory in Cambodia, has been able to hire 30 more workers to help out with increased production demands. “It is quite remarkable to think The Duchess of Sussex’s influence means more jobs almost immediately,” said the brand’s founder, James Bartle. “This means women will be able to earn a living wage, provide for their children in terms of nutrition, care and education, and will gain new skills and confidence in a positive workplace environment.”

For more on what happens when Meghan Markle wears your stuff, we caught up with Lauren Purkis, a business partner in Outland Denim, to gauge how Meghan’s recent endorsement of the humanitarian denim brand has affected business.

View this post on Instagram

We cannot think of a more suitable woman to carry the Outland Denim brand. A big thank you to the Duchess of Sussex (and bump!) for choosing to wear Outland Denim on this #royaltour! Meghan wears the high-rise Harriet jean in Black. #madedifferent #zeroexploitation #GameOnDownUnder #IG2018 #DukeandDuchessofSussex 📸 Samir Hussein & Getty Images

A post shared by Outland Denim (@outlanddenim) on Oct 16, 2018 at 6:59pm PDT

Did you know that Meghan Markle would be wearing your jeans before she stepped out in public wearing them?

As an Australian brand, there was an opportunity to bring forth product, so we knew that our product was potentially in her hands, we just didn’t know if it was going to be featured. As soon as we saw her walk off the plane [in Sydney] we thought her jeans looked like ours, and within twenty minutes it was confirmed though information from a photo credit.

How exactly does it work? Does a Royal Stylist reach out and request items from the brand?

I guess there was some Royal Protocol, [the jeans] were sent forth and there was really no follow up on their end. We knew the product has been presented [to Meghan] because we were told the jeans were “well-received.” But this was before she announced her pregnancy. We didn’t think denim would be on her list because we didn’t know how far along she was. Then we saw the picture of her and realized they were ours. We knew they were comfortable, but we didn’t think she would be continuing to wear denim.

What has happened since it was confirmed the Duchess was wearing Outland?

We had a prepared press release in the event it happened, so we sent that out to our teams, and from there we just watched the Markle effect happen. Our number of Instagram followers doubled within 10 hours. Our website traffic increased by 1000%. In Australia, there was a sale placed on the website every 45 seconds. The Harriet jeans are sold out there. In North America, sales were up twenty times online. There was just a phenomenal surge of interest.

What does the Duchess’ support mean for the company?

We provide opportunity for women who have been exploited by sex trafficking. For us to be able to sell more jeans means we’ll be able to employ more people, which gives us an even bigger platform to provide exploitation victims with the opportunity to pull themselves out of poverty, which is massive. It’s great to be able to say, ‘we sold X number of jeans’ but the bigger picture for us is to be able to grow exponentially. We’re going to be able to help drive a larger force of employees and continue to do what our mission is, which is to combat human trafficking. It’s really such an honour to have someone like the Duchess step out and give awareness to a brand like Outland.

Was the only pair that sold out the Harriet jean in black, which she was wearing? Or did all the styles sell out?

The Harriet in the black did sell out in Australia. We still have some available in the blue. What we are seeing is people buying multiples. They’ll buy the Harriets and then pick up the Lucy or one of our other styles. Overall it’s been unbelievable exposure. It’s gone from people barely knowing what Outland is to having people walk into retailers and ask for us. Alexandra Weston at Holt Renfrew has said that people were asking the employees, “Do you guys have the denim [Meghan] was wearing?” It’s been great.

How will this affect Outland’s future in the long run?

Being a new brand in a very saturated market like denim, the biggest thing is brand exposure and getting people to understand our story, which is quite complex. To have someone like the Duchess wear [Outland], it amplified our story in a way we never could have done overnight.

The post UPDATE: What Does the Meghan Markle Effect Really Mean? appeared first on FASHION Magazine.

UPDATE: What Does the Meghan Markle Effect Really Mean? published first on https://borboletabags.tumblr.com/

[jessicakehoe]

What Does the Meghan Markle Effect Really Mean?

On Wednesday, a newly-pregnant Meghan Markle stepped off a plane in Dubbo, Australia wearing an oversize blazer from friend Serena Williams’ collection, a white oxford shirt by Maison Kitsune and a pair of black high-waisted skinny jeans by a heretofore relatively unknown Australian brand called Outland Denim.

Everything Meghan Markle wears constitutes its own news cycle, and each component of an outfit is treated as it’s own worthy story, so it’s no surprise that the Duchess’ denim choices ignited a media frenzy. But the bulk of attention focused on Outland thanks to their relative affordability (they retail for upwards of $200) and humanitarian story – Outland employs women who have been the victims of sex trafficking to work as seamstresses in their factory in Cambodia.

To find out exactly what happens when Meghan Markle wears your stuff, we caught up with Lauren Purkis, a business partner in Outland Denim, to gauge how Meghan’s recent endorsement of the humanitarian denim brand has affected business.

View this post on Instagram

We cannot think of a more suitable woman to carry the Outland Denim brand. A big thank you to the Duchess of Sussex (and bump!) for choosing to wear Outland Denim on this #royaltour! Meghan wears the high-rise Harriet jean in Black. #madedifferent #zeroexploitation #GameOnDownUnder #IG2018 #DukeandDuchessofSussex 📸 Samir Hussein & Getty Images

A post shared by Outland Denim (@outlanddenim) on Oct 16, 2018 at 6:59pm PDT

Did you know that Meghan Markle would be wearing your jeans before she stepped out in public wearing them?

As an Australian brand, there was an opportunity to bring forth product, so we knew that our product was potentially in her hands, we just didn’t know if it was going to be featured. As soon as we saw her walk off the plane [in Sydney] we thought her jeans looked like ours, and within twenty minutes it was confirmed though information from a photo credit.

How exactly does it work? Does a Royal Stylist reach out and request items from the brand?

I guess there was some Royal Protocol, [the jeans] were sent forth and there was really no follow up on their end. We knew the product has been presented [to Meghan] because we were told the jeans were “well-received.” But this was before she announced her pregnancy. We didn’t think denim would be on her list because we didn’t know how far along she was. Then we saw the picture of her and realized they were ours. We knew they were comfortable, but we didn’t think she would be continuing to wear denim.

What has happened since it was confirmed the Duchess was wearing Outland?

We had a prepared press release in the event it happened, so we sent that out to our teams, and from there we just watched the Markle effect happen. Our number of Instagram followers doubled within 10 hours. Our website traffic increased by 1000%. In Australia, there was a sale placed on the website every 45 seconds. The Harriet jeans are sold out there. In North America, sales were up twenty times online. There was just a phenomenal surge of interest.

What does the Duchess’ support mean for the company?

We provide opportunity for women who have been exploited by sex trafficking. For us to be able to sell more jeans means we’ll be able to employ more people, which gives us an even bigger platform to provide exploitation victims with the opportunity to pull themselves out of poverty, which is massive. It’s great to be able to say, ‘we sold X number of jeans’ but the bigger picture for us is to be able to grow exponentially. We’re going to be able to help drive a larger force of employees and continue to do what our mission is, which is to combat human trafficking. It’s really such an honour to have someone like the Duchess step out and give awareness to a brand like Outland.

Was the only pair that sold out the Harriet jean in black, which she was wearing? Or did all the styles sell out?

The Harriet in the black did sell out in Australia. We still have some available in the blue. What we are seeing is people buying multiples. They’ll buy the Harriets and then pick up the Lucy or one of our other styles. Overall it’s been unbelievable exposure. It’s gone from people barely knowing what Outland is to having people walk into retailers and ask for us. Alexandra Weston at Holt Renfrew has said that people were asking the employees, “Do you guys have the denim [Meghan] was wearing?” It’s been great.

How will this affect Outland’s future in the long run?

Being a new brand in a very saturated market like denim, the biggest thing is brand exposure and getting people to understand our story, which is quite complex. To have someone like the Duchess wear [Outland], it amplified our story in a way we never could have done overnight.

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