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wesleybates · 4 years ago

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How to sell online? 10 tips for your business

How to sell online? Rules and strategies to increase sales of your e-commerce.

Online purchases have increased by 15% exclusively in the last two years. Consumers are looking for simplicity during the purchasing process and e-commerce stores are the ideal solution. Finding out how to sell online effectively is essential for any business.

The latest Nielsen survey, carried out in November 2018, clearly highlights the particularly positive trend of online purchases. The way e-commerce ensures users experience intuitive and simple consumer and proves able to meet the needs of the consumer directly at any time. Every company should find out how to sell online effectively!

Nielsen research data is an excellent basis for all merchants wishing to start an online store. Being online, promoting your e-commerce and creating a network of e-customers are fundamental activities for all businesses with the aim of increasing your turnover. The online presence is able to bring more visibility to the brand and to build an image of the business tailored to the needs of each consumer.

How to sell online? Undoubtedly building a platform or a personalized web page is the first important step, but it is not enough. To hope to increase sales through web channels, it is essential to plan a communication and promotion strategy, trying to make the most of the products compared to those offered by the competitors.

Here are 10 useful tips to find out how to sell online and increase sales of your e-commerce …

1# Optimize the site for mobile devices

Most consumers buy products online using their smartphone. For this reason it is essential to choose a responsive template for your e-commerce, in other words a graphic that can perfectly adapt to any type of screen without losing its effectiveness. Many online stores lose customers and do not sell due to the lack of appropriate responsive templates. The customer’s buying behavior is often based on the first visual impression and communicating effectively on all types of devices is essential for concluding sales.

2# Choose a simple graphic and in line with your target

How to sell online? Simple. Graphics are an element of fundamental importance. The colors of the site, the layout of the products and the navigation methods must be clear and intuitive. All products must be graphically divided into distinguishable categories and the colors should reflect the corporate image and its target audience. It is important to use shapes and colors in which customers can recognize themselves and that are able to communicate security and familiarity.

3# Use user reviews to improve the corporate image

By sharing customer reviews (both good and less positive) it will be possible to improve the perception that users have of the company. A positive review can convince consumers that the products offered by that business are of excellent quality; a neutral or slightly positive feedback will instead be useful to testify to the transparency and truthfulness of the company.

4# Improve the usability of e-commerce

An indispensable feature for successful e-commerce is undoubtedly the ability to satisfy users’ expectations, in other words to be user-friendly. To make your page simple and intuitive it is essential to divide the products into clearly visible categories, not to ask too much data from the consumer and to set up a free search bar. Users love to research freely and reach the desired product directly, which is why a space used solely for free research is essential for every online store. Another important feature for a user-friendly site is the ability to check out without registering: guaranteeing a “guest check-out” option is essential to facilitate and improve the customer’s shopping experience.

5# Uses SEO and Content Marketing

Traffic from search engines is the primary channel for getting new visitors and consequently new customers. Making your e-commerce visible to search engines means optimizing it from an SEO perspective. SEO is based on several factors: page structure, technical features and above all valuable content and relevant keywords with high search volume.

To obtain good results with your online store, it is therefore necessary to carry out an analysis of the potential keywords to be associated with each product card: it is advisable to choose appropriate keywords for your services and above all not too generic. To optimize your online store in SEO, the main e-commerce platforms offer the possibility of implementing specific plugins and modules. Content Marketing. Producing interesting and engaging content is an important activity not only to entertain its users, but also to get a good ranking within search engines.

E-commerce SEO is a battlefield, so you must come prepared. It is an absolute must to grow your business and attract more people to your online business. If you need help applying these tips and are ready to watch your business expand as you grow a loyal fan base, work with our team of SEO Lakewood, CO.

6# Customize your store with Call To Action and Landing Page

To find out how to sell online in an excellent way it is necessary to structure your e-commerce in order to attract the attention of visitors. Setting up product data sheets as Landing Pages could prove to be an essential activity in order to involve the consumer and explain in detail the characteristics and plus points of each product. The Call To Action buttons are undoubtedly other essential tools to attract the attention of consumers. Pushing the customer to perform a practical action (like clicking on a “button”) can be very useful for collecting users’ personal data and structuring particularly personalized marketing campaigns.

7# Allow multiple payment methods

Each customer prefers a different payment method: credit card, PayPal, bank transfer or cash on delivery. There is no perfect payment method for e-commerce, successful online stores are the ones that implement the greatest number of payment options in their check-out procedure. Allowing multiple transaction methods can prove to be an initial expense for the merchant, but will in the future prevent losing potential buyers.

8# Implement a chat service and Customer Care

Every successful e-commerce is able to actively communicate with its users. Adding to your online store a chat or a space dedicated exclusively to customer support is essential to be able to meet all the needs of consumers. The chat can be an automatic response space managed by artificial intelligence software (chatbot) or a real space in which physical operators can answer users’ questions. Being always present and available is essential to communicate a positive image of the company and its brand.

9# Propose different types of shipping

Many consumers base their purchasing choices above all on shipping methods. Guaranteeing fast and rapid shipments is essential for any online store. It is necessary to propose multiple shipping alternatives: some economic and less rapid, others more expensive and faster. Offering more types of shipping makes the user participate in the purchasing process: the buyer will in fact select the shipping method he prefers.

10# Use Social Media

How to sell online? Using Social Networks is without doubt an indispensable activity! Facebook, Instagram, Pinterest and all online sharing platforms are great allies for any e-commerce. Creating sponsored campaigns within the Social is an essential activity to highlight their flagship products. Instagram also proves to be a perfect direct sales channel: selling on Instagram is simple thanks to the possibility of inserting specific tags in your posts that can bring followers directly to the online store.

#Ecommerce #SEO

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harshaddmr · 4 years ago

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Telestroke Market To Surge at a Robust Pace By 2027 | Eagle Telemedicine., American Well, Partners HealthCare, Providence

Emerging product trends, major drivers, challenges and opportunities in the market are identified and analysed apparently while generating this credible Telestroke Market analysis report. It helps customers or other market participants to be aware of the problems they may face while operating in the Telestroke industry over a longer period of time. The market data is analysed and forecasted using well established market statistical and coherent models. The global Telestroke business report is generated based on the market type, size of the organization, availability on-premises, the end-users’ organization type, and the availability in areas such as North America, South America, Europe, Asia-Pacific and Middle East & Africa.

The scope of this Telestroke Market report extends from market scenarios to comparative pricing between major players, cost and profit of the specified market regions. The data collected to structure this report is based on the data collection modules with large sample sizes. Depending on client’s requirements, business and product information has brought together via this report that ultimately helps businesses take better decisions. The quality and transparency maintained in this report makes gain the trust and reliance of member companies and customers. To turn complex market insights into simpler version, well established tools and techniques are used for generation of Telestroke report.

Telestroke market is expected to gain market growth in the forecast period of 2020 to 2027. Data Bridge Market Research analyses the market to account to USD 6075.10 million by 2027 growing at a CAGR of 17.30% in the above-mentioned forecast period. Increasing awareness among the patients regarding the benefits of stroke services will help to provide lucrative opportunities in the growth of the market.

The report also emphasizes the initiatives undertaken by the companies operating in the market including product innovation, product launches, and technological development to help their organization offer more effective products in the market. It also studies notable business events, including corporate deals, mergers and acquisitions, joint ventures, partnerships, product launches, and brand promotions.

Get Free Sample Copy of the Report to understand the structure of the complete report @ https://www.databridgemarketresearch.com/request-a-sample/?dbmr=global-telestroke-market

The report also inspects the financial standing of the leading companies, which includes gross profit, revenue generation, sales volume, sales revenue, manufacturing cost, individual growth rate, and other financial ratios.

The market is predicted to witness significant growth over the forecast period, owing to the growing consumer awareness about the benefits of Telestroke. The increase in disposable income across the key geographies has also impacted the market positively. Moreover, factors like urbanization, high population growth, and a growing middle-class population with higher disposable income are also forecasted to drive market growth.

According to the research report, one of the key challenges that might hinder the market growth is the presence of counter fit products. The market is witnessing the entry of a surging number of alternative products that use inferior ingredients.

Telestroke Market Country Level Analysis:

The countries covered in the Telestroke Market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Check Table of Contents of This Report @ https://www.databridgemarketresearch.com/toc/?dbmr=global-telestroke-market

Leading Telestroke manufacturers/companies operating at both regional and global levels:

Eagle Telemedicine., American Well, Partners HealthCare, Providence., Medical University of South Carolina, Granville Health System, Vidyo, Inc., Lakewood Health System, Nebraska Medicine, Abbott., Boston Scientific Corporation, BRISTOL-MYERS SQUIBB, Medtronic, Cardinal Health., General Electric Company, Siemens Healthcare Private Limited, GlaxoSmithKline plc., Merck & Co., Inc., among other domestic and global players.

Key factors influencing market growth:

New application developments and product designs.

Falling prices of the Telestroke

Strict government norms along with administrative support and R&D subsidization.

Geographic expansion by major market players as well as new entrants.

Reasons for purchasing this Report from Data Bridge Market Research

Data Bridge Market Research relies on industry-wide databases for both regional and global authentic data, which enables the team to decipher the precise trends and existing scenario in the market.

The report takes a 360-degree approach to ensure that the niche and emerging aspects are also factored in to ultimately get accurate results.

Analyst Support: Speak to our research analysts to solve any queries you may have before or after buying the report.

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Long-standing experience: Our team of analysts will offer elaborate and accurate insights pertaining to the market.

Customization of the Report:

Data Bridge Market Research also provides customization options to tailor the reports as per client requirements. This report can be personalized to cater to your research needs. Feel free to get in touch with our sales team, who will ensure that you get a report as per your needs.

Thank you for reading this article. You can also get chapter-wise sections or region-wise report coverage for North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Complete study compiled with over 100+ pages, list of tables & figures, profiling 10+ companies. Ask Our Experts @ https://www.databridgemarketresearch.com/speak-to-analyst/?dbmr=global-telestroke-market

About Us:

Data Bridge Market Research set forth itself as an unconventional and neoteric Market research and consulting firm with unparalleled level of resilience and integrated approaches. We are determined to unearth the best market opportunities and foster efficient information for your business to thrive in the market. Data Bridge Market Research provides appropriate solutions to the complex business challenges and initiates an effortless decision-making process.

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#Telestroke Market Global Telestroke Market Telestroke Market Size Telestroke Market Revenue Telestroke Market Growth Telestroke Manufacturer

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cutshawsnidowoa · 6 years ago

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CBD Oil for Cats — What It Is, What It Isn’t & How It Works

The post CBD Oil for Cats — What It Is, What It Isn’t & How It Works by Elizabeth Anderson Lopez appeared first on Catster. Copying over entire articles infringes on copyright laws. You may not be aware of it, but all of these articles were assigned, contracted and paid for, so they aren't considered public domain. However, we appreciate that you like the article and would love it if you continued sharing just the first paragraph of an article, then linking out to the rest of the piece on Catster.com.

What is CBD oil for cats? It definitely doesn’t cause a “high” and give your cat the munchies. Before going into CBD oils for cats, particularly how and why CBD oil can help cats, let’s look at what exactly CBD is.

Breaking Down CBD

CBD Oil. Photography ©rgbspace | Getty Images.

“Cannabidiol, also known as CBD, is a cannabinoid — a naturally occurring compound found in both hemp and cannabis (cannabis is also referred to as marijuana),” says Jodi Ziskin, director of communications with Treatibles in Petaluma, California. Hemp and marijuana are “Both members of the Cannabis sativa plant and share similarities but have very distinct differences due to each plant’s biological structure,” says Jon Neveloff, partner with King Kanine in Fort Lauderdale, Florida. Here’s a helpful analogy: Creamed corn and popcorn come from the same plant but are quite different.

Understanding CBD and THC

To drill down further, “Cannabidiol (CBD) is a molecule found in the cannabis plant. Cannabis is a plant species with a long history of use by humans,” according to Grace Kaucic, digital marketing specialist at Bluebird Botanicals in Louisville, Colorado. “Currently, there’s a legal definition that separates the cannabis species in the United States. If a cannabis plant contains more than 0.3 percent THC (tetrahydrocannabinol, the psychoactive molecule that makes users ‘high’), then it’s classified as marijuana.”

Understanding THC is critical. “THC exists in large quantities in cannabis plants — it’s the cannabinoid that’s responsible for most of the psychoactive effects that cause cannabis users to get, and feel, ‘high,’” Jon says. “CBD is non-psychoactive and will not cause a ‘high.’”

Adds Jodi, “THC can be toxic to pets, causing static ataxia and many other very unpleasant and even life-threatening reactions.”

According to Grace, “If a cannabis plant contains less than 0.3 percent THC, it’s considered hemp.” And, yes, that’s the same hemp plant that grows the fibers used for rope or fabric. In short, marijuana is cultivated from plants with high levels of THC, while hemp and CBD are cultivated from plants with barely any THC.

That doesn’t make hemp synonymous with CBD. “Hemp oil does not necessarily contain any CBD, or it may be naturally occurring in negligible quantities,” says Heidi Hill, Holistic Hound founder and trained homeopath based in Berkeley, California. “This is why it is important to seek out products that provide the actual CBD content on the label.”

Speaking of terms, some companies opt to advertise their products using “whole hemp extract” or a similar term instead of “CBD.” This is because of previous regulatory issues that the 2018 Farm Bill helped resolve on a federal level. (See Why The 2018 Farm Bill Matters below.) Terminology is still in flux as this industry and legal issues continue to evolve.

How CBD Oil for Cats Can Help Your Kitty

Now that you’ve learned what CBD is, next up is what CBD oil for cats can do and how your cat may benefit.

“In my experience, CBD/hemp has been helpful in treating arthritis, epilepsy, stress, chronic upper respiratory infections and asthma,” says Angie Krause, DVM, with Boulder Holistic Vet in Boulder, Colorado. “It has also been effective in appetite stimulation. It may also be beneficial for pancreatitis and inflammatory bowel disease. Cats have very little pharmaceutical options available to treat chronic pain. Hemp has been life changing for many of my patients.”

Several manufacturers of CBD oil for cats also cited wellness benefits for these conditions:

Anxiety

GI tract issues

IBD

Inflammation

“While there is still more research to be done on CBD for animals, the anecdotal evidence is compelling and the testimonials we receive on a daily basis are astounding,” Heidi says.

Dosing CBD Oil for Cats

When it comes to CBD oil for cats, drug dosages are based on a cat’s weight, age and severity of the condition. Most manufacturers use that approach, as does Dr. Krause. “I start kitties around 0.2 to 0.5 mg/kg twice daily and increase as needed. An average 10-pound kitty should start with around 1 mg of CBD twice daily. I give my kitties up to 5 to 6 mg twice daily.”

Heather B. Loenser, DVM, senior veterinary officer with the American Animal Hospital Association in Lakewood, Colorado, provides an alternative viewpoint and advises cat owners to discuss this with their veterinarian. “Unfortunately, there’s still more we don’t know about CBD therapy in cats than what we do know. I suspect within my practice lifetime, we will have solid data on what dose of CBD treats various conditions. However, at this point, most of what exists on the topic is anecdotal. I support cat owners being proactive about their cats’ care but caution against medicating with CBD without a thorough discussion with their veterinarian on data-driven treatments first.”

The weight — and dosage — of a cat versus a dog can vary wildly, of course. But if you are already using CBD oil for your dog, your cat can take the same formula. (Although it’s always good to double check with your veterinarian.)

“The good news is that there is no difference in dog CBD to cat CBD,” Jon says. “The difference would be in the other ingredients that the CBD is suspended in or combined with. We are conscious of creating products for both species since many homes have both animals that can share in the natural wellness products that we create.”

Their common biology makes this an option. “All mammals contain an endocannabinoid system, which was discovered about 25 years ago,” Grace says. “This important signaling system runs on cannabinoids like CBD. That’s why CBD oil seems to be so helpful for both humans and cats (and your other furry companions!) because we share this system together.”

Administering CBD Oil for Cats

Pet Releaf invited Catster editors to Colorado, where co-founder Steve Smith showed us Pet Releaf’s Certified USDA Organic hemp farm that grows a strain of hemp specifically for pet products. Photography ©Melissa Kauffman.

Obviously cats are different, which includes not eating every food or treat that comes their way. “Cat owners are always looking for a product that is palatable and easy to administer, as cats are often more particular when it comes to treats and supplements,” Heidi says.

CBD oil comes in a variety of delivery methods — primarily oil, tinctures or treats. (A tincture is the distilled liquid from the plant, to which an oil is often added, usually taken in small amounts via a dropper.) For cats, some companies add catnip or salmon oil for palatability.

Giving CBD oil to your cat orally, or often called sublingually (under the tongue — more terms!), is preferred by some, but there are topical applications, as well. For the outside-in approach, Heidi recommends rubbing the oil in the tips of your cat’s ears.

“I prefer oral administration for best absorption,” Dr. Krause says. “However, there are anecdotal reports of improvement of oral tumors improving with topical application. Wounds and tumors may benefit from topical hemp/CBD application. However, we have no evidence this can reduce tumor size.”

Chelsea Gennings, vice president of business development and special projects of Pet Releaf, in Littleton, Colorado, says, “When looking for a topical product, cat parents should look for skin-penetrating ingredients included alongside the hemp extract.”

Lauren Brychell, marketing coordinator with cbdMD in Charlotte, North Carolina, adds, “Although it may be tricky to put the drops directly into your cat’s mouth, that would be the preferred method. Applying CBD oil directly to their food is also an easy method of application for cats.”

Once your cat has consumed the CBD oil, Grace says it takes about 20 minutes to get into the system with the effects tending to last for a few hours.

Beware Other Ingredients in CBD Oil for Cats

While your dog and cat may be able to share CBD oil formulas, don’t risk sharing your own. Some human CBD products include ingredients not safe for pets.

“It’s important to know the source of the hemp, the extraction process and any added ingredients,” Dr. Krause says. “A guaranteed analysis should also be readily available. I understand some have chocolate, xylitol or alcohol in them. All three of these ingredients would make the product unsafe for animals.”

What You’ll Pay for CBD Oil for Cats

As for the cost of CBD oil for cats, prices vary. “Currently you can expect to pay $0.10 to $.30 per mg of CBD,” Dr. Krause says. “Hemp is expensive! However, with the Farm Bill passing, hemp will become more readily available, and I am hopeful that the cost will decrease over the next five years.”

What to Ask Before Buying CBD Oil for Cats

Like any product, there are different CBD oil companies and formulas for cats. Before you commit to a particular brand of CBD oil for cats, consider how you like its approach in general, and specifically how it relates to CBD oil.

“Know where the hemp is grown,” recommends Angie Krause, DVM, with Boulder Holistic Vet in Boulder, Colorado. “U.S. hemp grown organically is preferred. Extraction technique is very important. For cats, I prefer CO2 extraction. This ensures there is no harmful chemical residues. A guaranteed analysis should be available from the manufacturer to quantify the concentration of CBD in each ml.”

Additionally, Chelsea Gennings, VP of business development and special projects of Pet Releaf, in Littleton, Colorado, recommends you ask the following questions when comparing CBD products to help you make the best selection for your cat:

Where is their hemp grown and can they prove it?

If claiming organic, do they have the necessary certifications to support those claims?

What extraction method are they using and do they have consistent solvent testings to prove no residual chemicals are in the final product?

How much CBD is in their products and do they have consistent third-party testings to confirm these amounts?

A final look at terminology — some manufacturers tout CBD isolate while others say full spectrum is better. Here’s the difference and an industry professional’s take on each:

Full spectrum, or whole plant, CBD contains all other cannabinoids found in the marijuana plant, including minute amounts of THC. “We refer to our active ingredient as ‘full spectrum hemp oil’ because there is more than just CBD,” says Jodi Ziskin, director of communications with Treatibles in Petaluma, California. “We include supporting cannabinoids, terpenes and flavonoids that are naturally occurring to provide the entourage effect, thereby increasing the efficacy of the CBD.” CBD isolate is purified CBD that has been extracted from the marijuana plant and isolated, hence the name, from the other cannabinoids.

“Our knowledge about CBD and its benefits are well-established, but we are just beginning to learn about the possible benefits of other compounds in the hemp plant. To claim the benefit of a full spectrum product over CBD itself, is premature,” says Joshua Sosnow, DVM, owner of North Scottsdale Animal Hospital and Desert View Animal Hospital, and co-founder of CompanionCBD.

Why the 2018 Farm Bill Matters When It Comes to CBD Oil for Cats

President Trump signed the Farm Bill into law on December 20, 2018, legalizing cultivating and producing industrial hemp (which contains less than 0.3 percent THC). Photography ©ZUMA Press, Inc. | Alamy Stock Photo.

In December 2018, President Trump signed the much anticipated 2018 Farm Bill into law. And this is something that can affect cat owners from farm houses to townhouses regarding CBD. In short, the Farm Bill officially legalizes cultivating and producing industrial hemp and removing the crop from the federal list of controlled substances.

That last part may also free up your veterinarian to be able to discuss CBD oil more in depth with you. The Federal Drug Enforcement Administration named cannabis and cannabinoid products as Schedule I controlled substances, with no accepted medical use. That hindered veterinarians’ ability to administer or prescribe them. Some vets opted not to talk about CBD as a treatment because of these restrictions.

“Now that the Farm Bill has passed, I believe this will not be an issue moving forward,” says Angie Krause, DVM, with Boulder Holistic Vet in Boulder, Colorado. “Hemp is legal at a federal level, and each state will decide how they want to regulate hemp. If a state declares hemp illegal, it may limit the veterinarian’s ability to prescribe or discuss hemp/CBD.”

The Farm Bill will:

Define industrial hemp broadly to cover all parts of the Cannabis plant including seeds, derivatives, extracts, cannabinoids, etc. as long as it has a THC level of 0.3 percent or less.

Remove hemp completely from the Controlled Substances Act (CSA).

Make the USDA the sole federal regulatory agency overseeing hemp cultivation.

Authorize and fund hemp research as part of the Supplemental and Alternative Crops program and the Critical Agricultural Materials Act. Regarding that research, Heidi Hill, Holistic Hound founder and trained homeopath in Berkeley, California, says, “We are thrilled with this victory … This decision will also fund and allow long-overdue research into the many health and wellness benefits of this amazing plant.”

The Bottom Line on CBD Oil for Cats

These are some of the basics of CBD and what to keep in mind when it comes to CBD oil for cats. Not surprisingly, there is much more you can learn. Decide what’s most important to you, then do your homework and buy accordingly.

About the author

Elizabeth Anderson Lopez is an award-winning writer based in Lake Forest, California. She and her husband have many pets, and she grew up with two highly originally named calico cats, Patches and Punkin. You can contact her at fromconcepttocontent.com.

Editor’s note: This article originally appeared in Catster magazine. Have you seen the new Catster print magazine in stores? Or in the waiting area of your vet’s office? Click here to subscribe to Catster and get the bimonthly magazine delivered to your home.

Read more about cat health and care on Catster.com:

New Study Out on the Best Way to Feed a Cat

6 Common Litter Box Issues — and How to Fix Them

Heart Disease in Cats — What to Know

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