#startup rebound strategies

[failtosucceedlife-blog]

How to Get Back Up Again: Rebuilding After Business Failure

Overcoming the Fear of Failure: Tips and Strategies ON Re-building after business failure Failure is an inevitable part of running a business. Every entrepreneur faces setbacks and challenges along the way, and it’s how they respond to these failures that truly define their success. In fact, failure can be seen as a valuable learning opportunity, providing insights into what went wrong and…

[mordormr]

The European Beer Market: Trends, Opportunities, and Future Prospects

The European beer market is projected to be valued at USD 751.05 billion in 2024, with expectations to grow to USD 961.20 billion by 2029, reflecting a compound annual growth rate (CAGR) of 5.06% over the forecast period from 2024 to 2029.

Market Size and Revenue:

The European beer market is one of the largest globally, with an estimated revenue of over $100 billion annually. Germany, the UK, and Poland lead in terms of production and consumption, but smaller markets like Italy and Spain are rapidly growing, primarily due to a rising interest in craft and premium beers.

Despite challenges from the pandemic and inflation, the sector has shown resilience, with anticipated growth driven by the premiumization of beer and increased interest in low-alcohol and alcohol-free options.

Key Consumer Trends Driving Growth:

Shift to Health-Conscious Options: With a heightened awareness of health, there’s a rising demand for low-alcohol, no-alcohol, and gluten-free beers. Market research indicates that nearly 15% of European consumers now prefer lighter, low-calorie beer alternatives.

Premiumization: As disposable income increases, there’s a trend towards higher-end, premium, and craft beers. Consumers are willing to pay more for quality ingredients, unique flavors, and brands with authentic stories, driving the success of local breweries.

Environmental Sustainability: Consumers are now more eco-conscious, pushing brands toward sustainable practices, such as eco-friendly packaging, reduced water usage, and carbon-neutral brewing processes.

 Major Players and Competitive Landscape:

Europe is home to beer giants like Anheuser-Busch InBev, Heineken, and Carlsberg, which dominate the market. However, independent breweries and craft beer startups have carved a niche, capturing a loyal consumer base that values innovation and unique brewing techniques.

The competition among these large players and independent brewers creates a dynamic landscape, where traditional brands adopt craft techniques, and craft breweries experiment with distribution strategies to reach a wider audience.

Craft Beer Revolution:

Craft beer has become a defining trend across Europe. Countries like the UK and the Netherlands have seen a surge in craft breweries, contributing to over 20% of new product launches in the beer category.

European consumers have an appetite for new flavors, from sour and fruit-flavored brews to innovative ingredients like herbs and spices. This trend has led to the popularity of seasonal and limited-edition craft beers, allowing breweries to keep their offerings fresh and appealing.

Challenges in the Market:

Supply Chain and Production Costs: Rising prices of raw materials like barley and hops, coupled with high energy costs, have led to higher production costs, impacting profit margins for breweries.

Regulatory and Tax Pressures: Various EU countries have stringent alcohol taxes and regulations, which add to the costs and complexities for both established players and new entrants.

Sustainability Goals: While sustainability is crucial, meeting eco-friendly targets can be costly for breweries, especially smaller ones, adding financial strain even as consumers demand greener options.

The Future Outlook:

The European beer market is expected to grow steadily over the next five years, driven by innovation, premiumization, and the adoption of healthier, lower-alcohol options.

Technology in brewing, such as AI for recipe development and automation in production, will enhance efficiency and quality control. This could help breweries cut costs, stay competitive, and meet the growing demand.

Furthermore, as tourism rebounds post-pandemic, traditional beer tourism in places like Belgium and the Czech Republic will attract beer enthusiasts, boosting local economies and fostering cross-border collaborations.

Conclusion: The European beer industry is resilient, adaptable, and ready to face the challenges of a new era. From sustainability initiatives to the rise of health-conscious brews, the market is a blend of tradition and innovation. As it continues to expand, breweries must keep a pulse on consumer trends, adapt to regulatory changes, and find sustainable ways to thrive in this vibrant and competitive landscape.

[crobengroup]

Our team of specialists provides a unique global perspective through our extensive resources.

We specialize in acquiring and integrating multiple companies within growth industries to create a single industry leader. Cebron Group’s mission is to build substantial companies that can grow by accessing public capital markets and being listed on major stock exchanges.Our global network of key decision-makers in businesses, executives, experts, and investing institutions continues to expand .

Discover Cebron : - Cebron Group provides liquidity to founders and substantial resources to acquire and consolidate companies. By combining companies within an industry, we create synergies, streamline integration, and achieve significant market penetration. This approach enhances the operational capabilities and innovation potential of the acquired companies, driving substantial value creation for the integrated entities.

M&A outlook points to rebound in deal market in 2024 - What’s different about the past year and a half is how discerning dealmaking has been. Volumes spiked to all-time highs in 2021 and early 2022, propelled forward by what looked like the ‘Goldilocks combination’ of moderate inflation, a strong economy, record profitability for companies, and – most importantly – ultra-low interest rates.

What We Do ? 

The Cebron platform offers unique insights, connections, experience, and opportunities across our companies, creating a powerful network effect. We invest globally in both established and growth-oriented businesses across various industries. Using our extensive network and scale, we drive substantial growth and value creation for our portfolio companies.

Why Choose Cebron Group? 

�� Proven Expertise: Our team comprises professionals with diverse backgrounds and deep industry knowledge, delivering insights and strategies that drive results. 

● Customized Solutions: We understand that each business is unique. Our solutions are tailored to address specific challenges and capitalize on opportunities for growth and efficiency. 

● Commitment to Success: Beyond transactional success, we prioritize building long-term partnerships with our clients, supporting their journey towards sustainable growth and profitability. Whether you're a startup exploring funding options, an established company planning strategic acquisitions, or in need of expert financial advice, Cebron Group is here to help. Contact us today to schedule a consultation and discover how our Debt & Equity Advisory and M&A services can empower your business to thrive in today's competitive landscape. Let's unlock new possibilities together. 

visit us - Cebrongroup.com

[informativeera]

India’s Latest News: Key Developments Shaping the Nation

Introduction

India, a country of vibrant diversity and rapid change, is always in the news for its dynamic political, economic, and social landscape. From groundbreaking technological advancements to significant policy shifts, the latest developments in India reflect a nation in flux, navigating challenges while seizing opportunities. Here’s a look at some of the most notable recent news stories shaping the country.

1. Economic Growth and Challenges

India's economy has shown resilience in the face of global uncertainties. Recent reports indicate a robust GDP growth rate, driven by strong consumer demand and a rebound in industrial production. The government’s push towards infrastructure development and increased foreign direct investment (FDI) has also played a pivotal role. However, challenges remain, including high inflation rates and unemployment, which are areas of concern for policymakers.

In particular, the Reserve Bank of India (RBI) has been actively addressing inflationary pressures through monetary policy adjustments. The latest RBI meeting highlighted a cautious approach to interest rate changes, balancing the need to control inflation with the imperative of supporting economic growth.

2. Technological Advancements and Digital India

India continues to make headlines with its strides in technology. The country’s push towards digitalization has been bolstered by several recent initiatives. The launch of the National Digital Health Mission (NDHM) aims to create a comprehensive digital health ecosystem, making healthcare more accessible and efficient.

In the tech sector, Indian startups are gaining international recognition. Companies specializing in artificial intelligence (AI), blockchain, and cybersecurity are attracting significant investment, underscoring India’s growing prominence as a tech hub. Additionally, the government’s efforts to enhance the digital infrastructure, including the rollout of 5G networks, promise to further revolutionize connectivity across the nation.

3. Political Landscape and Legislative Changes

India’s political arena has been buzzing with activity as the country prepares for upcoming state elections. The political climate is marked by intense campaigning and strategic alliances, with parties focusing on key issues such as economic development, healthcare, and education.

Recent legislative changes have also been notable. The introduction of new farm laws aimed at reforming the agricultural sector has sparked debate and protests among farmers. While the government argues that these reforms will modernize the sector and increase efficiency, critics are concerned about potential impacts on small-scale farmers.

4. Environmental Initiatives and Climate Change

Climate change remains a critical issue for India, with the country facing challenges related to extreme weather events and environmental degradation. Recent initiatives include efforts to boost renewable energy sources, such as solar and wind power, as part of India’s commitment to the Paris Agreement.

The government has also launched a new program to address air pollution in major cities. This program focuses on reducing emissions from industrial and vehicular sources, enhancing urban green spaces, and promoting sustainable practices among citizens.

5. Social Developments and Public Health

India’s healthcare system is undergoing significant changes, with a focus on improving accessibility and quality of care. The COVID-19 pandemic has accelerated the adoption of telemedicine and digital health solutions, which continue to play a crucial role in public health.

In addition, social issues such as gender equality and education are gaining attention. Recent government schemes aim to enhance educational opportunities for girls and support women’s empowerment. Efforts to address social inequality and promote inclusivity are integral to India’s development strategy.

Conclusion

India’s latest news reflects a country at a crossroads, grappling with a range of economic, technological, political, and environmental challenges while striving for progress and innovation. The nation’s ability to navigate these complexities and capitalize on emerging opportunities will be crucial in shaping its future trajectory. As India continues to evolve, staying informed about these developments provides valuable insights into one of the world’s most dynamic and influential nations.

[dilawarmughal980]

TPG nears $150M funding in India’s Eruditus at $2.3B valuation

TPG nears $150M funding in India’s Eruditus at $2.3B valuation in India in recent years. However, this valuation is contingent on Eruditus meeting specific performance targets. The potential deal, though still in the negotiation stages, is a significant vote of confidence for the startup, which has seen its valuation decrease from $3.2 billion since its last funding round in August 2021.

Background on Eruditus

Founded 14 years ago, Eruditus has carved its niche. It stands tall in the global executive education arena. Collaborating with top universities, it offers programs for businesses and individuals. This unique model has propelled it into international markets. Now, with TPG nears $150M funding in India’s Eruditus at $2.3B valuation, it marks a significant milestone.

TPG’s Role in the Investment

Lead Investor:

TPG is positioned to lead the $150M funding round, injecting substantial capital into Eruditus. This move cements TPG’s pivotal role in shaping the startup’s future.

Valuation Influence:

TPG’s involvement brings a valuation of up to $2.3 billion for Eruditus, highlighting its strategic importance in the potential deal and the confidence TPG places in the edtech company’s growth trajectory.

Performance Milestones:

The investment terms proposed by TPG are linked to Eruditus achieving specific performance targets, underlining TPG’s focus on accountability and performance-based growth in its investment strategy.

Sector Confidence:

TPG’s decision to invest a significant amount in Eruditus amidst the fluctuating fortunes of the edtech sector signals a decisive vote of confidence not just in Eruditus but in the sector’s potential for rebound and growth.

Funding Valuation and Terms

The discussion around TPG nears $150M funding in India’s Eruditus at $2.3B valuation unfolds. It sets a new precedent. This valuation hinges on specific performance benchmarks. Eruditus must meet these to maintain the projected value. TPG’s leadership in this round signifies their confidence. Yet, they instill a performance clause. This ensures Eruditus remains on a growth trajectory.

Impact on Eruditus’ Growth Strategy

The TPG nears $150M funding in India’s Eruditus at $2.3B valuation. This development marks a significant turn in Eruditus’ growth strategy. With this influx of funds, Eruditus can enhance its technology. This will improve online learning experiences. They can also expand their course offerings. This targets a broader international audience.

Broader Implications for the Edtech Sector

The TPG nears $150M funding in India’s Eruditus at $2.3B valuation sets a precedent. It signals to the market that edtech remains a fertile ground. Indeed, investors see value in innovative educational technologies. This move may encourage other firms to seek investment. Thus, the sector could witness a resurgence in interest.

Conclusion About TPG nears $150M funding in India’s Eruditus at $2.3B valuation

In essence, the TPG nears $150M funding in India’s Eruditus at $2.3B valuation heralds a new era. It underlines the resilience and dynamism within the tech sphere. Importantly, it showcases the robust confidence investors hold in innovative education solutions. Consequently, this investment is not merely financial. It is, fundamentally, a testament to the transformative power of tech Read More

[nickyysharmi]

Gearing Up for Growth: India’s Economic Surge Ahead of 2024

As India gears up for the 2024 budget, the economy is set to shine with the RBI forecasting a 7.2% growth for 2024-25. This positive outlook is driven by surging private consumption, robust investments, and a rebound in exports, underpinned by strong tax collections and supportive government policies.

Also Read:  Promoting Corporate Social Responsibility: Abhay Bhutada Foundation and Other Case Studies

Key Growth Drivers

Private Consumption: Rising incomes and a growing middle class are significantly boosting consumer spending and economic dynamism.

Investment: Public and private investments, especially in infrastructure and foreign direct investment, are seeing rapid growth, strengthening the economy.

Export Surge: Exports are booming due to global recovery and increased demand for Indian products, with the rupee’s depreciation enhancing competitiveness.

Also Read: From Vision to Reality: Abhay Bhutada Foundation's First Year in Review

Government Strategies

Infrastructure Investments: Significant investments in infrastructure projects are expected to create jobs and spur economic activity.

Digitalization Efforts: Promoting digitalization aims to make India a global tech hub, fostering startups and entrepreneurship.

Sustainable Development: Increased funding for renewable energy projects and green technologies to promote sustainable growth.

Also Read:  Small Towns, Big Impact: Unveiling The Power of Digital Empowerment

Fiscal Management

The budget aims to balance growth with fiscal discipline, keeping the fiscal deficit in check while ensuring funding for essential sectors, including subsidies and welfare schemes for the underprivileged.

Challenges Ahead

Challenges include global uncertainty, inflation, and reliance on the monsoon, which could impact agriculture and overall growth.

Conclusion

India’s economic outlook is strong, driven by robust consumption, investment, and exports. The government’s focus on infrastructure, digitalization, and green technologies is expected to enhance economic development. Maintaining fiscal discipline and addressing potential risks will be crucial for sustained growth. The upcoming budget will be pivotal in securing India’s economic future.

[theworldwidebook]

  Top Best Business in the Philippines for 2024

1. Business Process Outsourcing (BPO) Industry:

The BPO zone in the Philippines remains a prime contributor to the economic system, supplying a big range of offerings inclusive of name centres, again-workplace operations, IT offerings, and more. The country’s skilled personnel, talent in different languages , and cost-powerful methods make it an attractive destination for outsourcing.

2. Tourism and Hospitality:

With its breathtaking landscapes, pristine beaches, and rich cultural heritage, the Philippines remains a sought-after tourist destination. Investing in hotels, resorts, tour operations, and related services can be a lucrative venture, especially in popular tourist spots like Boracay, Palawan, and Cebu.

3. Agriculture and Food Processing:

4. Renewable Energy:

The country’s commitment to sustainable energy sources creates opportunities for businesses focusing on renewable energy. Solar, wind, and hydroelectric power projects are actively encouraged by the government, providing investors with potential long-term benefits.

5. E-commerce and Technology Startups:

The Philippines has witnessed a surge in digital adoption, presenting a thriving landscape for e-commerce platforms, tech startups, app development, and digital services. With a growing internet user base, the potential for growth in this sector is immense.

6. Healthcare Services:

The demand for quality healthcare services in the Philippines continues to rise. Investment in hospitals, clinics, pharmaceuticals, medical tourism, and telemedicine offers promising prospects for entrepreneurs in this field.

7. Real Estate Development:

Booming business in the Philippines in 2024

As the economic landscape of the Philippines continues to evolve, several industries are thriving, offering promising opportunities for entrepreneurs and investors seeking to capitalise on the country’s growth. Let’s delve into the top booming business sectors that are shaping the Philippine business scene in 2024:

1. Tech Startups and Digital Innovation:

In 2024, the Philippines is experiencing a digital revolution, fueling the growth of tech startups and digital innovation hubs. The increasing internet penetration and tech-savvy population have spurred developments in fintech, e-commerce, SaaS (Software as a Service), and app-based services, creating a fertile ground for entrepreneurial endeavours.

2. Sustainable and Renewable Energy:

3. Health and Wellness Industry:

The demand for health and wellness services has surged, reflecting a growing awareness of personal health. Fitness centres, organic products, wellness retreats, and alternative medicine practices are witnessing remarkable growth and consumer interest.

4. E-commerce and Omnichannel Retail:

E-commerce continues its upward trajectory, with consumers embracing online shopping and businesses adopting omnichannel retail strategies. The pandemic-induced shift towards digital transactions has propelled the e-commerce sector to unprecedented heights, creating opportunities for online retailers, logistics companies, and digital payment solutions.

5. Agribusiness and Sustainable Agriculture:

Investments in agribusiness and sustainable agriculture are on the rise. Innovations in farming techniques, organic produce, farm-to-table initiatives, and agricultural technology are transforming the sector, attracting both local and foreign investors keen on sustainable food production.

6. Tourism Rebound and Travel Services:

7. Infrastructure and Real Estate Development:

Ongoing infrastructure projects and urban development initiatives continue to drive growth in the real estate sector. Investments in residential and commercial properties, as well as infrastructure projects, present significant opportunities for developers and investors.

READ MORE

[blueweaveconsultingblog]

Australia Plant-based Meat Market Analysis, Forecast 2022-2029

 BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Australia plant-based meat market size at USD 98.26 million in 2022. During the forecast period between 2023 and 2029, BlueWeave expects Australia plant-based meat market size to grow at a robust CAGR of 14.08% reaching a value of USD 247.09 million by 2029. Shifting consumer preferences toward healthier and more sustainable food options is a major factor driving the expansion of the Australia plant-based meat sector. Demand for plant-based meat is being driven by increased knowledge of environmental concerns, animal welfare, and the health benefits of plant-based diets. Plant-based alternatives are expanding at major food outlets and restaurants, while startups are entering the market with novel products. Collaborations between traditional meat producers and plant-based producers are also becoming more common. Food science developments are boosting the flavor and texture of plant-based meats, making them more appealing to a wider audience. Overall, Australia's plant-based meat market is undergoing a quick and promising evolution.

Australia Plant-based Meat Market – Overview

Plant-based meat, commonly referred to as vegan or meatless meat, is a type of meal that uses nutrients produced from plants to mimic the flavor, texture, and appearance of traditional animal-based meat. These goods are often processed to replicate the mouthfeel and flavor of real meat and are made from ingredients like soy, peas, mushrooms, or wheat. Numerous factors have contributed to the rise in the popularity of plant-based meats, such as growing consumer interest in ethical and sustainable food options, worries about the environmental effects of traditional animal farming, and a rise in the popularity of flexitarian and vegetarian diets. For anyone looking for more sustainable and animal-free protein alternatives, they provide an alternative.

Sample Request @ https://www.blueweaveconsulting.com/report/australia-plant-based-meat-market/report-sample

Impact of COVID-19 on Australia Plant-based Meat Market

The COVID-19 pandemic significantly impacted Australia's plant-based meat sector. As consumers became more health-conscious and concerned about food safety, the demand for sustainable and plant-based alternatives surged. Lockdowns and supply chain disruptions led to increased interest in plant-based products, with consumers seeking nutritious, shelf-stable options. However, food service closures and economic uncertainties initially hindered growth. Despite challenges, the plant-based meat industry adapted with innovative marketing and online retail strategies, eventually experiencing a notable rebound. This shift in consumer preferences and adaptability within the industry is expected to fuel long-term growth in the post-pandemic era.

Australia Plant-based Meat Market – By Type

By type, Australia plant-based meat market is bifurcated into Beef, Chicken, Pork, and Fish segments. These segments represent the primary categories of plant-based meat products offered in the market. Each segment caters to different consumer preferences and dietary choices, providing a wide range of options for those seeking alternatives to traditional animal-based meats. As the plant-based movement continues to gain momentum, the demand for these segments is likely to grow, shaping the future of the Australian meat industry and fostering a more sustainable and environmentally friendly approach to food consumption.

Competitive Landscape

Australia plant-based meat market is fiercely competitive. Major companies in the market include The Fry Family Food Co., v2food, Fable Food Co., Suzy Spoon's Vegetarian Butcher, The Alternative Meat Co., Beyond Meat, Rebel Meat, Hungry Planet, Deliciou, and Soulfresh. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in Australia plant-based meat market.

Contact Us:

BlueWeave Consulting & Research Pvt. Ltd

+1 866 658 6826 | +1 425 320 4776 | +44 1865 60 0662

info@blueweaveconsulting.com

[financetech]

Common investor and trader blunders

Learning from a mistake is what makes a person successful ahead. Everyone makes mistakes and learns a lesson from them. Likewise, it is a part of the process when it comes to investing and trading. Investors and traders are two different things. They have different styles of transactions and methods. Investors are involved in long-term holdings and trades in stock, securities, exchange-traded funds, and other instruments. Whereas traders are involved in short-term transactions and trade in the future and options. They generally have a greater number of transactions than investors.

However, investors and traders are different in many ways but they both sometimes make the same blunders during trading. Some mistakes cause a huge loss to investors while other mistakes cause more harm to traders. To avoid this from happening we need to learn about those mistakes.

 Mistakes made by investors and traders-

No trading plans- Beginner traders or investors are not well-aware of trading plans. They get swayed off by one or two big wins and tend to perform a faulty trade which causes loss to them, interrupting their financial status. Experienced traders have well-defined plans which enable them to know their entry and exit at the right time, the amount of capital they can invest, and the maximum loss they can bear for the trade.

Chasing after a previous performance- If an asset is doing well in the previous years there might be a slight certainty for doing great this year as well but there's also a probability of the period coming to its near end.     Investors and traders should select their asset classes, funds, and     strategies based on the current performance. In this way, you will not get     involved in bad investment decisions.

Ignoring risk tolerance- You should be aware of your risk-bearing capacity to avoid any financial loss disturbing your income. Some investors are not able to accept the volatility of the market with many ups and downs while other investors need secure and regular income. These low-risk tolerance investors should stay away from more volatile companies and startup shares. They should invest in the blue-chip areas where they will have to face low risks as compared to others.

Holding onto loss positions for a rebound- Some investors quickly convert their small loss into the next trade for making up the loss amount. While some other investors hold onto this loss position thinking that the trade will eventually work out. It can cause severe depletion in the capital and the     losses will grow eventually.

Not diversifying your investments- Keeping all your eggs in one basket may lead to huge losses for you. You need to diversify your investments to avoid overexposure to only one investment. If your one asset class is not performing well then you can move onto the other one. It reduces the risks of price volatility and extreme movements under one investment.

Apart from all these mistakes, it is important to accept your losses and move forward. By doing this, you can avoid a lot of problems caused by holding onto loss. Any investor or trader is prone to make mistakes and learn from them.

[localbizreview]

We believe that, in order to succeed, in such a changing world, and grow alongside consumers, we must stop doing the same things we have been doing for the past 10 years.

As platforms, formats, regulations, and the pandemic continue to evolve, ADAPTABILITY will continue to be the greatest asset in building an effective and resilient year.

  Here are 10 trends to complement with exponential thinking, some current marketing strategies, which will help us navigate and pilot more safely in 2022. 

  Metaverse expansion

https://youtu.be/5hsA93SOcZU

Tech brands are investing in developing and perfecting metaverse experiences. The term “metaverse” refers to a virtual reality space in which users can interact with a computer-generated environment, as well as with each other. Tech companies are competing to develop the potential of these digital spaces, with an emphasis on social life, culture, and brand presence. The incredible speed at which technology evolves is resulting in a rebound in digital services, both related to aesthetic and functional experiences. Guided by curiosity, enthusiasm, and the desire to be entertained, many people spend more and more time on the Internet. Whether it is to develop your personal brand, business project, socialization, or game.

  To learn more about the 10 trends to complement with exponential thinking and some current marketing strategies, watch our other videos: 

  Technological Privacy  https://youtu.be/JaH9G9GIPBo 

Micro-videos  https://youtu.be/ZyXHyCMERy0 

eSports  https://youtu.be/w9QPHltFA2w 

Comfort commercials   https://youtu.be/JldjNspo8Qg 

A new economy: from digital payment, to social payment, to digital collections or NFTs   https://youtu.be/Qymn-WT1_to 

Non-fungible tokens and digital collectibles   https://youtu.be/xLn2Mu-ue7w 

Support for Startups  https://youtu.be/ITNRriZsp6A 

Voice search   https://youtu.be/or-kVBjbpbs 

Marketing of nano-influencers   https://youtu.be/lxeW9o0n5qM 

  LINK: https://insight.openexo.com/the-age-of-adaptability-are-you-still-doing-the-same-as-10-years-ago-time-to-move/ 

Click here to learn more about Academy 3.0 with ExO Economy 

https://economy.openexo.com/academy/ 

https://economy.openexo.com 

https://economy.openexo.com 

[reviewinglocalbusinesses]

We believe that, in order to succeed, in such a changing world, and grow alongside consumers, we must stop doing the same things we have been doing for the past 10 years.

As platforms, formats, regulations, and the pandemic continue to evolve, ADAPTABILITY will continue to be the greatest asset in building an effective and resilient year.

  Here are 10 trends to complement with exponential thinking, some current marketing strategies, which will help us navigate and pilot more safely in 2022. 

  Metaverse expansion

https://youtu.be/5hsA93SOcZU

Tech brands are investing in developing and perfecting metaverse experiences. The term “metaverse” refers to a virtual reality space in which users can interact with a computer-generated environment, as well as with each other. Tech companies are competing to develop the potential of these digital spaces, with an emphasis on social life, culture, and brand presence. The incredible speed at which technology evolves is resulting in a rebound in digital services, both related to aesthetic and functional experiences. Guided by curiosity, enthusiasm, and the desire to be entertained, many people spend more and more time on the Internet. Whether it is to develop your personal brand, business project, socialization, or game.

  To learn more about the 10 trends to complement with exponential thinking and some current marketing strategies, watch our other videos: 

  Technological Privacy  https://youtu.be/JaH9G9GIPBo 

Micro-videos  https://youtu.be/ZyXHyCMERy0 

eSports  https://youtu.be/w9QPHltFA2w 

Comfort commercials   https://youtu.be/JldjNspo8Qg 

A new economy: from digital payment, to social payment, to digital collections or NFTs   https://youtu.be/Qymn-WT1_to 

Non-fungible tokens and digital collectibles   https://youtu.be/xLn2Mu-ue7w 

Support for Startups  https://youtu.be/ITNRriZsp6A 

Voice search   https://youtu.be/or-kVBjbpbs 

Marketing of nano-influencers   https://youtu.be/lxeW9o0n5qM 

  LINK: https://insight.openexo.com/the-age-of-adaptability-are-you-still-doing-the-same-as-10-years-ago-time-to-move/ 

Click here to learn more about Academy 3.0 with ExO Economy 

https://economy.openexo.com/academy/ 

https://economy.openexo.com 

https://economy.openexo.com 

[crobengroup]

Our team of specialists provides a unique global perspective through our extensive resources.

We specialize in acquiring and integrating multiple companies within growth industries to create a single industry leader. Cebron Group’s mission is to build substantial companies that can grow by accessing public capital markets and being listed on major stock exchanges.Our global network of key decision-makers in businesses, executives, experts, and investing institutions continues to expand .

Discover Cebron : - Cebron Group provides liquidity to founders and substantial resources to acquire and consolidate companies. By combining companies within an industry, we create synergies, streamline integration, and achieve significant market penetration. This approach enhances the operational capabilities and innovation potential of the acquired companies, driving substantial value creation for the integrated entities.

M&A outlook points to rebound in deal market in 2024 - What’s different about the past year and a half is how discerning dealmaking has been. Volumes spiked to all-time highs in 2021 and early 2022, propelled forward by what looked like the ‘Goldilocks combination’ of moderate inflation, a strong economy, record profitability for companies, and – most importantly – ultra-low interest rates.

What We Do ? 

The Cebron platform offers unique insights, connections, experience, and opportunities across our companies, creating a powerful network effect. We invest globally in both established and growth-oriented businesses across various industries. Using our extensive network and scale, we drive substantial growth and value creation for our portfolio companies.Why Choose Cebron Group? ● Proven Expertise: Our team comprises professionals with diverse backgrounds and deep industry knowledge, delivering insights and strategies that drive results. ● Customized Solutions: We understand that each business is unique. Our solutions are tailored to address specific challenges and capitalize on opportunities for growth and efficiency. ● Commitment to Success: Beyond transactional success, we prioritize building long-term partnerships with our clients, supporting their journey towards sustainable growth and profitability. Whether you're a startup exploring funding options, an established company planning strategic acquisitions, or in need of expert financial advice, Cebron Group is here to help. Contact us today to schedule a consultation and discover how our Debt & Equity Advisory and M&A services can empower your business to thrive in today's competitive landscape. Let's unlock new possibilities together. 

visit us - Cebrongroup.com

[rs12345]

How Much Could You Earn With an Open Door Strategy?

Cold Brew Coffee is becoming more popular. It has achieved that status by being served cold in restaurants and homes. But is it gaining enough ground to become a large market, and are there some key companies dominating the cold brew coffee market size. This article will focus on those two factors and how they affect cold brew coffee market size research. The information will be used to examine the market size of these key companies: Kona, Cold Brew, Starbucks, and Senseo.

https://www.reportmines.com/destroy-and-attack-simulation-software-market-in-germany-r185016

https://www.reportmines.com/destroy-and-attack-simulation-software-market-in-southeast-asia-r185017

Kona cold brew coffee originates from three countries in three continents. They have key companies dominating the market share. One of these key companies is Kona Coffee, which has a global market share. They are based in Hawaii, which is one of the most stable climates in the world.

Cold Brew Coffee originates from Mexico, Costa Rica, and Panama. It is produced using high quality Arabica beans and do not use any of the traditional cold brewing methods, like French Press, cappuccino, etc. They use their own distribution channels and are unaffected by the coffee bean price spikes every few weeks. They have a strong presence in the U.S. market and accounts for nearly 20% of the overall cold brew volume. Cold Brew Coffee is also currently doing quite well in the Asian market as well.

Cold Brew Coffee's second largest market is in Costa Rica. They dominate the whole beverage category, with the highest cagr on the planet. They also have the highest premium grade of coffee beans available in the world, and accounts for nearly thirty percent of the total beverage volume. Costa Rica Coffee is distributed through three different distribution channels, namely: cold brew coffee, super cold brew coffee, and flavored cold brew coffee.

At the year end, there were about two hundred Six Dollar Clubs operating in the United States. This is because they specialize in serving only one brand of coffees, namely: San Francisco Caribou, Island of Paradise, and Blue Mountain Jamaica. In order to maintain a consistent flow of new accounts, the distributors must keep the prices as low as possible. They have a tendency to inflate the price to generate sales. Cold brew accounts for the most sales in this category and account for over thirty five percent of all the coffees sold in the US by volume. The US distributor network is made up of small independent operators with sales teams located in all major metro areas.

https://www.reportmines.com/destroy-and-attack-simulation-software-market-in-brazil-r185018

https://www.reportmines.com/destroy-and-attack-simulation-software-market-in-indonesia-r185019

Growth Opportunities for Private Investors Cold Brew Coffee has an intriguing business model that offers a unique distribution channel in the US. As a franchisor, the opportunity for financial gain includes access to the largest coffee consumer base in the world. The cold brew coffee market has a very high consumption rate. There are no significant head start or after market costs and the market is largely untapped for growth opportunities.

Growth Opportunities for Restaurant chains Cold Brew Coffee offers large franchise opportunities. The market size is untapped for restaurant chains, but the brand is well established in the restaurant industry. It can easily be replicated in a new name and new market size to bring down the cost of investment. Hotels, Bed & Breakfast's and other hospitality franchises can also tap into this market. The market size and demand for cold brew coffee continue to expand at a rapid pace and offer significant upside potential.

Growth Opportunities for Home Based Businesses and Online Channels While there are no substantial head start or after market costs, the cold brew coffee market size is untapped for startup entrepreneurs and home based businesses. Many new products and services are designed for convenience stores and other low volume retail markets that do not have adequate supply to meet the customer demand. There are some products that are designed to be consumed on the go with mobile devices such as laptops and cell phones. There are no barriers to entry for online channels other than technological adoption and scale up. Any growth opportunities will likely be fueled by rapid product adoption and usage, increasing brand and packaging awareness and the ability to attract new customers to the business.

https://www.reportmines.com/destroy-and-attack-simulation-software-market-in-thailand-r185020

Summary

As the world continues to deal with COVID-19, economies are moving into recession, under multiple adverse factors, the GDP of European and American countries in the second quarter suffered a historical contraction. At an annualized rate, the US GDP fell by 32.9% month on month, while the overall GDP of the euro zone fell by 12.1%.

Moreover, the economic prospects of Europe and the United States in the third quarter under the epidemic situation are hardly optimistic. The resumption of work and production not only brought economic data back, but also triggered a rebound in the epidemic situation. At present, the United States is still the 'epicenter' of the global epidemic. The total number of confirmed cases has exceeded 4.8 million, and the epidemic situation in some European countries has also rebounded. Affected by this, more than 20 states in the United States have announced the suspension or withdrawal of part of the economic restart plan. Britain and Italy have also decided to extend the state of emergency. The rebound of the epidemic situation has posed considerable risks to the economic prospects of Europe and the United States.

In the second quarter of this year, US GDP shrank by 9.5% on a month on month basis, or 32.9% at an annual rate, the largest decline since the 1940s. Data show that the sharp decline in personal consumption is the main drag on the U.S. GDP growth in the second quarter.

Compared with the United States, Europe's economic contraction in the second quarter was smaller, but it was also the lowest on record, with Germany and France contracting more than 10%. According to the data released by the Federal Bureau of statistics, Germany's GDP fell by 10.1% in the second quarter after adjusting for prices, seasons and working days, the largest decline since the quarterly economic data were available in 1970.

Thanks to the effective control and policy support of the new epidemic, China's economy rebounded sharply in the second quarter. The growth rate of manufacturing industry, which accounted for about 28% of GDP, rebounded sharply to 4.4% from the negative value in the first quarter. Chinese original equipment manufacturers (OEMs) and suppliers are ramping up production. And there are increased investments in digital footprints in manufacturing. OEMs in other parts of the world are offering incentives to drive sales. XYZResearch published a report for global FUEL CELL STACK market in this environment.

In terms of revenue, this research report indicated that the global FUEL CELL STACK market was valued at USD XXX million in 2019, and it is expected to reach a value of USD XXX million by 2026, at a CAGR of XX % over the forecast period 2021-2026. Correspondingly, the forecast analysis of FUEL CELL STACK industry comprises of China, USA, Japan, India, Korea and South America, with the production and revenue data in each of the sub-segments.

The Gildemeister aims at producing XX FUEL CELL STACK in 2020, with XX % production to take place in global market, UniEnergy Technologies accounts for a volume share of XX %.

Regional Segmentation (Value; Revenue, USD Million, 2015 - 2026) of FUEL CELL STACK Market by XYZResearch Include

China

EU

USA

Japan

India

Southeast Asia

South America

Competitive Analysis; Who are the Major Players in FUEL CELL STACK Market?

Gildemeister

UniEnergy Technologies

H2, Inc.

Vionxenergy

Big Pawer

RedT

Golden Energy Fuel Cell

Sumitomo Electric Industries

Rongke Power

...

Major Type of FUEL CELL STACK Covered in XYZResearch report:

Carbon Paper Electrode

Graphite Felt Electrode

Application Segments Covered in XYZResearch Market

Power Plant

Industry Use

Other

For any other requirements, please feel free to contact us and we will provide you customized report.

Frequently Asked QuestionsWhat is the USP of the report?

-Global FUEL CELL STACK Market report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.

What are the key content of the report?What are the value propositions and opportunities offered in this market research report?Related Reports

-Global Full-Graphic E-Paper ESL Market

-Global Full-Graphic E-Paper ESL Market

-Global Full-Graphic E-Paper ESL Market

-Global GaN Power Modules Market

Contact us: https://www.reportmines.com/contact-us.php

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options trading blog Tennessee Over the last year, UVXY has had 23 (+/-) 10% single day moves or greater.

Table of Contents

options trading blog Tennessee For that reason, I'll explain to you what else you need to take into consideration if you trade bigger than what you're willing to lose.

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qqq options trading Tennessee 1 means One option contract representing 100 shares of PKT.

trading options online Tennessee For losing trades, look into why the trade lost or possible ways you could have prevented it from happening.

day trading spx options service Tennessee )Now, when I typically short premium via structured trades.

trading options for a living Tennessee 1 PKT Dec 40 Put with a premium of $500.

alerts for limit price in trading options Tennessee But sometimes it doesn't work that way.

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I'm not a proponent of stopping out of short premium trades. As you know, most options expire worthless. However, there are cases where outliers occur and short premium trades go ITM and end up being losers. By sizing my trades according to the amount I'm willing to lose. I'm not really stressed about any large overnight moves or morning gaps. You see, I've already outlined my line in the sand. In fact, this is one of the problems that I have noticed with those that use option strategies like iron condors. Now, I'm extremely disciplined about following my rules. I know that if option volatility isn't elevated (or rich). it doesn't make sense to add on more risk (to receive a greater premium) because that's how potentially big losses can occur. Some of my clients achieve a great deal of success after a few weeks of learning my simple rules-based approach. However, when some tell me their profits, relative to their account size. I won't hesitate to let them know if they're taking on too much risk and sizing poorly. Of course, some listen. but others will still size up to big. thinking that they will always have a chance to get out of position before it reaches max loss. But sometimes it doesn't work that way. stocks can gap up or down pre-market.

For example, if options are $0. 50 and I want to risk $500 max on the trade. I will buy 10 contracts. If I get my move. I'll take my profits. Too many times.

Key Methods:

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options trading alerts Tennessee Their goal is to get out of the position when the premium of the spread reaches $0.

On Tuesday, it rebounded to $35.

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The only thing that matters is what you can buy or sell at. Are you giving yourself enough margin for error when looking at the volatility?Over the last year, UVXY has had 23 (+/-) 10% single day moves or greater. In addition, option volatility can really take off in this ETF. For example, on 7/24/14 the 30-day option volatility in UVXY was 105. 3%. on 8/1/14 the 30-day option volatility was 158. 63%.

options trading crash course for beginners Tennessee The more you hone in and apply a laser-like focus on your skills, the easier it will become to identify opportunities to make money in the market.

Are you giving yourself enough margin for error when looking at the volatility?Over the last year, UVXY has had 23 (+/-) 10% single day moves or greater. In addition, option volatility can really take off in this ETF. For example, on 7/24/14 the 30-day option volatility in UVXY was 105. 3%. on 8/1/14 the 30-day option volatility was 158. 63%. on 8/4/14 the 30-day option volatility went down to 132. 1%. on 8/5/14 the 30-day option volatility was back to 152. 1%Pretty wild. right?(These kind of swings along with the wide bid/ask spreads and the upside risk are the reasons why I don't like selling call spreads in this ETF)The 52 week high in option volatility in UVXY is 185. 18%. Again, the investor in our example was probably thinking now is a good level to short some premium. However, they wasted all there bullets without any room for error. Going all in or full size was not the right play in this situation. You see, it's important to have some kind of perspective and understanding of the stock or ETF you're trading. The type of move we saw in UVXY is not uncommon relative to how it trades. The option investor should have been aware of this and sized smaller.

trading options advice stop loss Tennessee I won't hesitate to let them know if they're taking on too much risk and sizing poorly.

The benefit for people looking to learn how to trade options or learn the basics of a trading strategy is you do not need to buy a stock outright to profit from it's increase with calls. What are Put Options?A put option is the reverse of a call contract. Puts allow the owner of the contract to SELL a stock at the strike price. You are bearish on the shares or perhaps the sector that the company is in. Since selling a stock short is extremely risky, since you have to cover that short and your buyback price of that stock is unknown. Bet THAT wrong and you are in a world of trouble. However, put options leave the risk to the cost of the option itself - the premium. Learning or getting information on how to trade Puts starts with the above and looking at an example of a put contract. Using the same contract as above, our anticipation of the market is completely different. 1 PKT Dec 40 Put with a premium of $500. If the stock declines, the trader has a right to sell the stock at 40, regardless of how low the market goes.

how does trading options work Tennessee Each contract on a stock will have an expiration month, a strike price and a premium - which is the cost to buy or short the option.

just knowing what levels they might be getting in and out of could be some useful information.

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Is There Liquidity Risk?During periods of high volatility. option and stock bid/ask spreads widen. Always play out a worse-case scenario in your head and try to calculate what the damage could be. For example, the value of the spread when the investor got out was $0.

options trading hedge funds Tennessee by sizing my positions with the max risk already set in place.

Everything they do is calculated, measured, and analyzed. You can make an easy-to-follow trading formula based on technical analysis if you want to as well. 7. Wait For OpportunitiesThis is a huge problem for novice traders. It was even an issue for me when I started trading. I would have a few stocks on my watchlist that I wanted to get into, but knew it wasn't the right time. And then when I'm not looking the stock takes off. On a few occasions, I have actually chased stocks that eventually turned against me. These types of situations hurt in 2 ways: 1) dents your ego and 2) dents your portfolio balance. If you have the same issues, don't fret. Luckily, it's been well documented that more often than not, solid annual portfolio performance is often caused by having a strong exit plan. 8. Document and Learn From Your Previous TradesEvery trade is a learning experience. Don't focus solely on losing trades, but also look at your winners. There is always something you can learn. For losing trades, look into why the trade lost or possible ways you could have prevented it from happening. Analyze your entry, the adjustments you made, the exit, and the overall market behavior. For winning trades, look into why the trade won and possible ways you could have even profited more. Analyze your entry, the adjustments you made, the exit, and the overall market behavior. If you notice, it's the same analysis for both types of trades. After a few trades, you'll begin to recognize key characteristics to why some trades win and why some trades lose. From there, you'll be able to recognize what adjustments need to be made in order to mitigate a loss or increase profit gain. 9. Continue to Learn From Successful Traders that STILL TradeWhen you have a mentor, they will often look over your shoulder and ensure that you are setting yourself up for the best trade possible for the current market. You'll know that their advice is sound when you see them trading their own recommendations. I find that it's quite suspect to receive trading advice from someone that doesn't trade themselves.

Critical Practices:

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How companies like Facebook, Uber, and Amazon exploit small business

New Post has been published on https://tattlepress.com/business/how-companies-like-facebook-uber-and-amazon-exploit-small-business/

How companies like Facebook, Uber, and Amazon exploit small business

Major corporations really want you to know how much they care about small businesses — as long as those small businesses don’t compete with them or cause them too much trouble.

During the pandemic, big companies were sure to draw attention to the ways they were supporting the little guy. Facebook highlighted all sorts of ways it says it helps small business and warned that regulations for the social media giant would actually come at a cost to the little guy. Uber, likewise, emphasized its help to restaurants. And now that the economy is rebounding, powerful business interests say they’re still looking out for the up-and-comers on issues such as wages, unemployment, and regulation, a common talking point being that any changes might put smaller operations at a competitive disadvantage.

What can get lost in this is that small businesses already are at a competitive disadvantage, often because of the bigger players that purport to support them. Large corporations are happy to invoke small business when convenient, especially when it helps them keep power. It’s essentially reputational laundering. But what can be less obvious is that these same entities are constantly finding new ways to stunt small-business growth to keep new entrants and potential competitors at bay. They also create roadblocks and find ways to extract money and power from small businesses in order to maintain their positions and increase profits.

“They use their power as gatekeeper to reach customers as a way to extract fees and unfair terms on small businesses, yet they will still use and create PR and claim that any regulation of them would hurt small businesses because they are this platform that has enabled all these small businesses to exist,” said Sally Hubbard, director of enforcement strategy at the Open Markets Institute, an anti-monopoly think tank, who focuses on Big Tech.

Anyone who wants to pay to reach customers online is at the mercy of Facebook and Google, which essentially are a cartel that controls the internet ad market. Just a handful of companies — Uber Eats, GrubHub, Postmates (which Uber recently acquired), and DoorDash — control the majority of the restaurant food delivery market; restaurants have little choice but to pay whatever fees and commissions they charge. Banks are constantly telling us how they love to work with up-and-comers and help get entrepreneurs on their feet. But as we saw with pandemic-related small-business loans, many were much more eager to help out larger operations and businesses they already had relationships with.

Workers buy food from an Uber Eats truck in front of the New York Stock Exchange on May 10, 2019, in New York City.

Don Emmert/AFP via Getty Images

Some companies have been able to go unchecked by the federal government for so long that, in many ways, they’re now monopolies that run pseudo-private governments of their own. They set their own rules and regulations for who gets to use their products and services and how; they set their own tolls and taxes.

The mantra isn’t so much “move fast and break things.” It’s “grow as fast and as big as you can so that you can then act as a gatekeeper and make others bend to your will.” But do it with a smile, and pretend you’re being a pal.

Everybody loves to love small business. Which makes small business programs good marketing.

America has a romanticized idea of small business that makes the concept very easy to latch onto, whatever your political stripes or financial status. Donald Trump called small business the ��heart of our nation”; Joe Biden, a “core part of the American community.” It’s a part of the pull-yourself-up-by-your-bootstraps, entrepreneurial vision of the fleeting American dream. Consumers say they’d rather pay more to a small business than a big one. According to Gallup, Americans have more institutional confidence in small business than they do in the medical system, public schools, church, and even the military.

That’s part of what makes small business such a powerful political and economic tool, whatever the interests of the group that’s wielding it: Of course everybody wants the best for the local bookstore or pharmacy or deli. Saying you’re helping small business or entrepreneurs is just good marketing, whether you’re Verizon or Amazon or Airbnb or the federal government. There’s a reason you don’t know a ton of consumer brands are owned by the same handful of corporations — you might feel differently about them if you did. Even when you think you’re shopping from a small operation, you might not be: Ben & Jerry’s is owned by Unilever (though Ben and Jerry say they still run the place).

America has a romanticized idea of small business that makes the concept very easy to latch onto, whatever your political stripes or financial status

Business interests consistently fight against new rules and regulations and insist that even a whiff of new paperwork will make business owners’ lives a living hell. When the Business Roundtable, which is composed of the CEOs of the biggest companies in America, came out in opposition to a $15 federal minimum wage hike, it said it was in part standing up for small businesses (which are not among its members). The US Chamber of Commerce is one of the loudest voices calling for expanded unemployment insurance to be cut off early, saying the extra benefits keep small businesses from being able to hire. The argument against limiting payday lending? It hurts small business. The same for regulating banks and enacting environmental protections.

The typical case lobbyists and corporations make is that more rules or bureaucracy will wind up disproportionately hurting places with smaller staffs and budgets. They won’t be able to navigate the system as easily as larger corporations with huge budgets and teams of lawyers and accountants.

Hubbard said there’s a truth to that — sometimes, the bureaucratic obstacles are harder to get over for a five-person company compared to a 5,000-person one. And small businesses often speak up for themselves. But that’s not all that’s happening, especially when it’s the big players talking. “It’s also a talking point used to fight legislation that aims to level the playing field,” she said.

She pointed to the General Data Protection Regulation, or GDPR, a European digital privacy law that went into effect in 2018, which attempts to put all sorts of limits around data collection, access, and transparency. Industry lobbyists have framed the law as overly burdensome, and big companies have found ways around it or just given up on complying with it altogether. “If companies actually did comply with the GDPR, it would create much more opportunity for smaller companies, because the source of their dominance is their data acquisition and their data surveillance network that nobody else has,” she said. “To the extent you get at their extensive and ubiquitous surveillance practices, you’re also getting at their monopoly power.”

To put it plainly, Facebook’s core issue with data privacy laws isn’t that it’s going to hurt whatever business is paying it to target ads. Its core issue is that it won’t be able to collect that data to sell ads to those businesses.

In a statement to Vox, a Facebook spokesperson said the company “levels the playing field by empowering businesses with the same tools, training, and opportunities that large businesses have” and noted that it has put over $100 million in grants toward small businesses during the pandemic. The company pointed to a blog post about why personalized ads matter to small business to help them reach target and potential customers and said that most businesses use its products for free.

Despite America’s purported love for small business, the rate of business formation has slowed in recent decades in many places, and fewer startup jobs have been created. According to an analysis from Barclays, market concentration has increased in three-quarters of nonfinancial sectors since 2000 and is up by about 60 percent. The pandemic killed off many small enterprises that just couldn’t stay afloat during the shutdowns, though new entrepreneurial ventures have begun to pop up as well.

“If you’re a growth-oriented business right now, the pathway seems to be that you either become a monopoly or you get acquired by one”

There are a host of reasons that could contribute to fewer new business startups, from investment trends to cultural changes to student debt. Running a company is hard, and it’s easy to fail. About one in five small businesses in the US fail in the first year, and half fail within five. But part of the issue is also corporate concentration and consolidation; the bigger players make it harder and harder for smaller operations to stick around.

“If you’re a growth-oriented business right now, the pathway seems to be that you either become a monopoly or you get acquired by one,” said Nidhi Hegde, director of strategy and programs at the American Economic Liberties Project.

Big corporations become gatekeepers and set their own rules of the road

Some consolidation within industries is a natural part of maturing, but the process has sped up in recent years. An increasing number of industries — from airlines to beer to hospitals — are controlled by just a handful of players. We often focus on what this means for consumers, and antitrust law generally looks at what consolidation or monopolization means for prices. But what sometimes gets lost in the conversation is what it means for the other companies trying to get a foot in the door or survive.

A woman walks by the closed storefront in Dupont Circle, a neighborhood in Northwest Washington DC on Friday, April 17, 2020.

Tom Williams/CQ-Roll Call, Inc via Getty Images

“All entrepreneurs and businesses should have access to markets to launch and grow new businesses, but today — and the way markets are structured — dominant corporations are a major barrier,” Hegde said. “And that is one of the reasons we’re seeing entrepreneurship and small business growth declining.”

Hegde is one of the people behind Access to Markets, a new initiative out of Economic Liberties that seeks to examine the effects of what they call the “rise of private gatekeepers.” They outlined the tactics used to undermine small businesses and keep away competitors in a recent report. “It’s not just the big corporations and Big Tech. We see this across the economy,” Hegde said.

To be sure, companies trying to protect their positions is not new — famed investor Warren Buffett has long talked about the importance of firms creating an “economic moat” around themselves as a way to stave off competition. But many of the tricks and strategies companies employ to get there are quite ugly and unfair and really tip the playing field.

Take the example of copycatting, which is exactly what it sounds like: A dominant company sees something a rival is doing and copies it. Amazon has repeatedly been accused of this practice, including by the House Judiciary antitrust subcommittee, which last year said it had evidence that the e-commerce giant was using data from third-party sellers to identify popular items, copy them, and then offer its own versions. (Amazon has denied this practice.) After Facebook tried and failed to buy Snapchat, it just started to copy it instead.

Apple has come under heavy scrutiny over its practices with its App Store, the bridge between software developers and iPhone users, over which it has strict control. Any app that wants to be offered on an Apple device has to comply with whatever rules Apple sets, including using its payment system. The company is currently locked in a battle with Epic Games, the maker of Fortnite, over its practices.

Last year, Epic tried to sell virtual currency on its game without going through Apple, which requires developers to share up to 30 percent of sales. Apple responded by kicking it out of the store, and Epic sued. Apple’s App Store practices have also garnered antitrust scrutiny in Europe, where regulators are looking specifically at how it makes other music platforms, such as Spotify, use its payment system and therefore give Apple a cut of subscription fees. Apple has pushed back against suggestions that it’s out of line with its App Store and says what it charges is just the industry standard.

The Apple saga exemplifies the way many dominant players have been able to establish themselves as middlemen, and all of the advantages that can entail for them. In Apple’s case, it has been able to basically enact a tax on app makers if they want to access its millions of iPhone and iPad users. It can argue it’s giving developers and creators opportunities — but those opportunities are coming at a cost.

We see this in myriad places. Delivery apps enact high fees on restaurants that use their services — last year, a post went viral from a Chicago food truck owner showing how GrubHub cut into hundreds of dollars in orders. But because so many consumers order through apps, restaurants that want to reach them aren’t really left with a choice but to comply with the terms.

A GrubHub spokesperson said in an email that the company supports restaurants so they can be “more successful” and offers a “range of options for restaurants to build and maintain their own loyal base of diners” through various channels. The company added that the GrubHub receipt pictured below, which went viral last year, is an “extreme outlier” because the restaurant offered too many promotions.

Google and Facebook (and increasingly Amazon) control so much of the ad market that small businesses looking to reach customers online don’t have many good options of other places to go. They’re subject to the whims of algorithms, and if the algorithm turns against them and suddenly their reach falls, then they are compelled to buy more ads. The middleman position in an increasing number of cases is a monopolistic one.

“Then they use this as an idea that we help small businesses, so anything you do to curb our monopoly power will harm small businesses, which is just not true,” Hubbard, who recently published Monopolies Suck, said. “The more options for middlemen these companies have, the better bargaining power they can have with these middlemen.”

A view of a Google advertisement in Time Square, New York City on March 7, 2018.

Tim Clayton/Corbis via Getty Images

Agricultural monopolies have crowded out small farmers, with the agricultural giant Monsanto going so far as to sue smaller operations to protect patent rights on its seeds. Gore-Tex, which makes breathable fabric, has repeatedly been accused of using unfair business practices, including refusing to work with companies that also worked with competing fabric technologies. Live Nation Entertainment, which was created when Live Nation and TicketMaster merged more than a decade ago, has a stranglehold over basically the entire live music industry. Venues and artists have little option but to comply with whatever guidelines it sets.

To be sure, the romanticized vision of small business can conceal the fact that smaller is not always better. A small-business boss does not always mean a good business boss, and indeed, small businesses are the ones complaining loudest about higher wages and unemployment. Big companies aren’t always the villains they’re made out to be — they have big budgets that can allow them to really invest in research and development and innovate, and the jobs they create can be a lot more stable than jobs at startups with high rates of failure. The problem isn’t that big corporations exist; it’s that they are often keeping everyone else down.

“These companies are the ones deciding who are the winners and losers in these marketplaces, so you’re not really seeing the best ideas and products and services because they are determining that for you,” Hegde said.

Want to support small business? Call your senator.

It’s good to support your local businesses. If you can call the restaurant instead of ordering through GrubHub, try it. If you can buy from your local bookstore instead of ordering from Amazon online, sure. But there’s only so much individual consumers can do.

Unraveling the way dominant corporations use their power, often in order to stunt competition and small business, is much more a question of policy and enforcement question than of individual decision.

The problem isn’t that big corporations exist; it’s that they are often keeping everyone else down

Anti-monopoly experts and advocates argue that much of the issue is just enforcing the laws that are on the books. Antitrust enforcement has become quite lax since the 1980s, and it’s hard not to wonder whether many mergers should have been allowed to go through. (Though that’s not just a matter of the FTC or Justice Department but also a question of the courts.)

“There’s a whole suite of things that can be done, and I think one good place to start is reinvigorating our antitrust laws. We have laws against unfair methods of competition and monopolization, and they have not been enforced. We need to enforce them,” Hegde said.

There’s no single solution, but as attention grows on just how big some businesses are getting, there are multiple efforts underway for lawmakers and regulators to at least try to try.

Lina Khan, the new chair of the FTC, is a longtime Big Tech critic, and her appointment is a signal that tougher enforcement may be on the way. House lawmakers also just introduced a set of bills aimed at curbing technology companies’ power. Antitrust probes are underway at the state and federal level against some tech giants. In New York, legislation has been introduced in the state legislature that aims to put in place an “abuse of dominance” standard to examine business practices. It’s passed the state Senate.

“It’s not just antitrust, it’s not just breaking them up, but it’s rules like nondiscrimination and neutrality rules,” Hubbard said. Basically, whatever the size of Amazon, it shouldn’t be able to copy someone’s products and then put that copy at the top of the search results list.

Big versus small is a persistent dynamic in the American economy. And, again, while big isn’t always bad and small isn’t always good, it’s important to look under the hood once in a while to see what’s actually going on. It’s lovely of Facebook to help small businesses get set up online during the pandemic, but Facebook is doing it to make money, not out of kindness. And if one of those small businesses starts to pose a threat, the tech giant will squash it like a bug.

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1) The right Public Relations truly CAN change individual perception and lead to transformed actions that assist you be successful, as well as

2), your public relationships effort must entail greater than unique occasions, brochures as well as news PR For Business if you truly want to get your cash's worth, The underlying fact concerning Public Relations goes in this manner: individuals act upon their very own perception of the truths prior to them, which results in foreseeable actions about which something can be done. When we develop, transform or enhance that opinion by getting to, encouraging and moving-to-desired-action the actual individuals whose habits influence the organization one of the most, the public relations objective is completed.

And it can generate results like potential customers starting to collaborate with you; clients making repeat acquisitions; more powerful partnerships with the academic, labor, economic and healthcare areas; enhanced relations with government companies and legislative bodies, and also capital providers or specifying resources looking your method

As soon as the program obtains rolling, you also ought to see outcomes such as brand-new proposals for calculated partnerships and joint endeavors; rebounds in display room gos to; subscription applications rising; community service and sponsorship chances; improved activist group relationships, and also broadened feedback channels, as well as new thoughtleader as well as special event calls.

That's a great deal of results from also a high-impact plan.

It almost goes without stating that your Public Relations staff-- firm or personnel-- have to be committed to you, as the elderly task supervisor, to the Press Release For Business plan as well as its application, starting with target market understanding surveillance.

Is it most importantly important that your most important outdoors target markets actually view your operations, services or products in a positive light? Of course, so assure on your own that your Public Relations staff has bought into the entire effort. Be particularly careful that they approve the truth that understandings generally result in behaviors that can aid or hurt your device.

Sit down with your PR group and also examine the Event Press Release blueprint thoroughly, especially the prepare for tracking and gathering perceptions by doubting members of your essential outdoors target markets. Concerns like these: how much do you find out about our organization? Just how much do you learn about our services or products as well as workers? Have you had prior contact with us and were you pleased with the interchange? Have you experienced issues with our individuals or procedures?

Expert survey people undoubtedly can take care of the understanding surveillance stages of your program, IF the budget is readily available. But always remember that your Public Relations people are also in the understanding and habits company and can go after the same objective: determine untruths, incorrect assumptions, unproven reports, inaccuracies, mistaken beliefs and also any other negative perception that may equate into painful habits.

What regarding your public relations goal? You need an objective declaration that speaks to the aberrations that appeared throughout your key target market assumption tracking. And also it might require straightening that dangerous mistaken belief, or dealing with that gross mistake, or doing something about that destructive rumor.

When you set an objective, you need an approach that shows you exactly how to get there. You have three strategic selections when it pertains to taking care of a perception or viewpoint difficulty: develop an assumption where there might be none, change the assumption, or enhance it. A negative strategy pick will taste like marinara sauce on your brownies, so be particular the brand-new approach fits well with your new public relations goal. For instance, you do not want to pick "change" when the facts determine a "strengthen" technique.

Since encouraging an audience to your mind-set is awfully effort, your Startup Press Release team have to generate just the right, corrective language. Words that are compelling, persuasive and also credible AND clear and also valid. You must do this if you are to correct an assumption by shifting viewpoint in the direction of your point of view, causing the wanted behaviors.

Take a seat again with your communications experts and also evaluate your message for impact and persuasiveness. After that, select the communications methods most likely to carry your words to the interest of your target market. You can pick from lots that are available. From speeches, center excursions, e-mails as well as pamphlets to customer briefings, media meetings, e-newsletters, personal meetings and also several others. But be sure that the techniques you pick are recognized to get to folks similar to your target market participants.

You've heard the old bromide concerning the credibility of a message depending upon its shipment technique.

On the chance it holds true, you may think about introducing it to smaller sized events rather than making use of higher-profile methods such as PR For Startups or talk show looks. The demand to generate a report card will certainly appear the alert for you as well as your PR people to go back to the area for a second assumption monitoring session with participants of your exterior target market. Utilizing a number of the exact same questions utilized in the very first standard session, you'll now be watching extremely thoroughly for indicators that the problem perception is being modified in your instructions.

If impatience enters the fray, you can always accelerate things with even more communications methods and also raised frequencies. Finally, like a military unit, your public relations initiative can use an action-oriented slogan: the best PR actually CANISTER alter private perception and lead directly to changed actions that help you succeed.end

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