#sports bra manufacturer in Victoria

[cleverhottubmiracle]

Running with a Large Chest We have heard of so many brands entering into the sports bra space.  Personally, I say it is about time.  ThirdLove which is another San Francisco company that focuses in on half cup sizes said “sports bra” has become the most-searched term on its website. Nike has tried multiple times to expand into larger sizes.  Lululemon just invested the most amount of money in teh companies’ illustrious history to try to bring in new consumers.   Have you been into an Athleta lately?  The mannequins are designed to represent diversity. Even Victoria’s Secret has been investing more in the category and marketing debuting a line of sports bras and leggings called On Point (which I have a lot of opinions on). “It’s a competitive market for sure, but there’s no company that’s saying sports bra for women, first,” Heidi Zak of ThirdLove said in an interview. Obviously she has not heard of Bloom Bras because that is the entire reason this company exists.   Citing data from market research firm NPD Group, fashion analyst Kristen Classi-Zummo, the sports bra category has been on fire, even during the pandemic, when overall apparel sales took a tumble.  “Women want to be comfortable in their sports bras.  We spent the majority of the past 20 months in them and do not want to go back.  Our repeat purchases are through the roof.” Says Elyse Kaye of Bloom Bras Year-to-date sales of sports bras in the United States have totaled $2.1 billion, up 53% compared from the same period in 2019, she said, citing NPD’s market research. On a year-over-year basis, sales of sports bras are up 48%. “Comfort features are what’s driving the growth,” Zummo said. “And what a lot of brands are offering with sports bras is an elevated essential that’s not just for function and playing sport. They’re pretty and they’re comfortable.”  Plus, for so many women, this is the only wire-free option that they have.  That continues to be a huge driver as more and more folks get on the no underwire train.  Authenticity in marketing comes up frequently.  “You can clearly see the airbrush lines in photography used in most of the brands giving women cleaner and more cleavage. They have altered the body shapes using the magic of technology but that is not what real women look like.  I wish my breasts were symmetrical globes but as a 38DDD, that is actually offensive.” says Chelsea Wilson who worked in the marketing department of several lingerie brands.advertisement in The New York Times in which it issued an open letter slamming derogatory comments that members of Victoria’s Secret’s management team had made toward women. “Direct-to-consumer brands are definitely having an impact,” she said. “We’re seeing a lot of these smaller brands really resonate with an array of different age groups. ... They focus on empowerment. They focus on diversity.”  Elyse Kaye from Bloom Bras agrees with this statement.  “It is our mission to empower women of all shapes, sizes and stages of life.  We want to see how a product is going to look on our bodies before we invest.  Most of the women who find Bloom Bras cannot walk into a store and just buy a bra.  And sizing is the hardest part regardless of where the shopping takes place.” The sports bra market all over the world is seeing huge growth but not from the players you would expect.  There is more of a focus on healthy living but that means something different to all of us. The population has shifted and there is a rise in the conversation surrounding body inclusivity.  The sports bra is the most difficult item to manufacture.  The Bloom Bra, for instance, has 36 different pieces.  It is about engineering for heavier breasts. The bras that slip over the head and the job bras that are two pieces of cloth sewn together are not designed for busty women.  The sports bra is not just for activity any more.  Comfort, breathability and lack of wire-free are driving more and more women to wear a sports bra all day.  The growing benefits of sports bras over traditional bras is forcing traditional bra brands to look at expansion.  Yoga, zumba, Peloton, walking, Zoom boot camp all saw major increases with more and more people deciding to cut expensive, non-inclusive gym memberships and exercise from home. This trend is not going anywhere.   As the category expands, as do the ways we shop for support.   For instance, companies like Bloom Bras focus on Encapsulation using a defined cup structure to encapsulate each breast.  This eliminates the wire but still gives maximum support without uniboob. The wider racerback design works to improve posture and to reduce shoulder pressure. Plus, the digging that occurs in the traditional sports bra or regular bra is eliminated. Compression came from the multitude of breast cancer survivors and surgeons as a key feature that they wanted in a mastectomy bra.  Keeping the breast tissue close to the body, this classic support method provides maximum support and minimizes unwanted movement.  The front zip or back hook or slip over method is a decision that comes down to the end consumer’s preference.  Same can be said for padding.  For the DDD bra-wearer, padding is often not desired.  However, nipple coverage is.  A lightweight material is not going to cover.   The ongoing search for a supportive non-wired bra that also provides great shaping from a 28C - 56L is a challenge.  Mastectomy bras for non-elective breast reconstructive surgery drive a good portion of development and sales for companies like Bloom. The activewear industry continues to evolve with investors pushing for increased margins coming off of the pandemic where companies saw a complete shift in business.  Traditional retail which is where the volume is was hurt temporarily but mom and pops may never recover.  Online businesses, however, skyrocketed.  Companies who were already set up saw margins, customer loyalty and new consumer channels expand.  Supply chain issues are now the bigger challenge.  Brands that rely on production in places like China have seen spikes in material and labor costs with shipping halts disrupting right before the holiday season.  Are these companies bracing and prepared?  Only time will tell. Source link

[norajworld]

Running with a Large Chest We have heard of so many brands entering into the sports bra space.  Personally, I say it is about time.  ThirdLove which is another San Francisco company that focuses in on half cup sizes said “sports bra” has become the most-searched term on its website. Nike has tried multiple times to expand into larger sizes.  Lululemon just invested the most amount of money in teh companies’ illustrious history to try to bring in new consumers.   Have you been into an Athleta lately?  The mannequins are designed to represent diversity. Even Victoria’s Secret has been investing more in the category and marketing debuting a line of sports bras and leggings called On Point (which I have a lot of opinions on). “It’s a competitive market for sure, but there’s no company that’s saying sports bra for women, first,” Heidi Zak of ThirdLove said in an interview. Obviously she has not heard of Bloom Bras because that is the entire reason this company exists.   Citing data from market research firm NPD Group, fashion analyst Kristen Classi-Zummo, the sports bra category has been on fire, even during the pandemic, when overall apparel sales took a tumble.  “Women want to be comfortable in their sports bras.  We spent the majority of the past 20 months in them and do not want to go back.  Our repeat purchases are through the roof.” Says Elyse Kaye of Bloom Bras Year-to-date sales of sports bras in the United States have totaled $2.1 billion, up 53% compared from the same period in 2019, she said, citing NPD’s market research. On a year-over-year basis, sales of sports bras are up 48%. “Comfort features are what’s driving the growth,” Zummo said. “And what a lot of brands are offering with sports bras is an elevated essential that’s not just for function and playing sport. They’re pretty and they’re comfortable.”  Plus, for so many women, this is the only wire-free option that they have.  That continues to be a huge driver as more and more folks get on the no underwire train.  Authenticity in marketing comes up frequently.  “You can clearly see the airbrush lines in photography used in most of the brands giving women cleaner and more cleavage. They have altered the body shapes using the magic of technology but that is not what real women look like.  I wish my breasts were symmetrical globes but as a 38DDD, that is actually offensive.” says Chelsea Wilson who worked in the marketing department of several lingerie brands.advertisement in The New York Times in which it issued an open letter slamming derogatory comments that members of Victoria’s Secret’s management team had made toward women. “Direct-to-consumer brands are definitely having an impact,” she said. “We’re seeing a lot of these smaller brands really resonate with an array of different age groups. ... They focus on empowerment. They focus on diversity.”  Elyse Kaye from Bloom Bras agrees with this statement.  “It is our mission to empower women of all shapes, sizes and stages of life.  We want to see how a product is going to look on our bodies before we invest.  Most of the women who find Bloom Bras cannot walk into a store and just buy a bra.  And sizing is the hardest part regardless of where the shopping takes place.” The sports bra market all over the world is seeing huge growth but not from the players you would expect.  There is more of a focus on healthy living but that means something different to all of us. The population has shifted and there is a rise in the conversation surrounding body inclusivity.  The sports bra is the most difficult item to manufacture.  The Bloom Bra, for instance, has 36 different pieces.  It is about engineering for heavier breasts. The bras that slip over the head and the job bras that are two pieces of cloth sewn together are not designed for busty women.  The sports bra is not just for activity any more.  Comfort, breathability and lack of wire-free are driving more and more women to wear a sports bra all day.  The growing benefits of sports bras over traditional bras is forcing traditional bra brands to look at expansion.  Yoga, zumba, Peloton, walking, Zoom boot camp all saw major increases with more and more people deciding to cut expensive, non-inclusive gym memberships and exercise from home. This trend is not going anywhere.   As the category expands, as do the ways we shop for support.   For instance, companies like Bloom Bras focus on Encapsulation using a defined cup structure to encapsulate each breast.  This eliminates the wire but still gives maximum support without uniboob. The wider racerback design works to improve posture and to reduce shoulder pressure. Plus, the digging that occurs in the traditional sports bra or regular bra is eliminated. Compression came from the multitude of breast cancer survivors and surgeons as a key feature that they wanted in a mastectomy bra.  Keeping the breast tissue close to the body, this classic support method provides maximum support and minimizes unwanted movement.  The front zip or back hook or slip over method is a decision that comes down to the end consumer’s preference.  Same can be said for padding.  For the DDD bra-wearer, padding is often not desired.  However, nipple coverage is.  A lightweight material is not going to cover.   The ongoing search for a supportive non-wired bra that also provides great shaping from a 28C - 56L is a challenge.  Mastectomy bras for non-elective breast reconstructive surgery drive a good portion of development and sales for companies like Bloom. The activewear industry continues to evolve with investors pushing for increased margins coming off of the pandemic where companies saw a complete shift in business.  Traditional retail which is where the volume is was hurt temporarily but mom and pops may never recover.  Online businesses, however, skyrocketed.  Companies who were already set up saw margins, customer loyalty and new consumer channels expand.  Supply chain issues are now the bigger challenge.  Brands that rely on production in places like China have seen spikes in material and labor costs with shipping halts disrupting right before the holiday season.  Are these companies bracing and prepared?  Only time will tell. Source link

[ellajme0]

Running with a Large Chest We have heard of so many brands entering into the sports bra space.  Personally, I say it is about time.  ThirdLove which is another San Francisco company that focuses in on half cup sizes said “sports bra” has become the most-searched term on its website. Nike has tried multiple times to expand into larger sizes.  Lululemon just invested the most amount of money in teh companies’ illustrious history to try to bring in new consumers.   Have you been into an Athleta lately?  The mannequins are designed to represent diversity. Even Victoria’s Secret has been investing more in the category and marketing debuting a line of sports bras and leggings called On Point (which I have a lot of opinions on). “It’s a competitive market for sure, but there’s no company that’s saying sports bra for women, first,” Heidi Zak of ThirdLove said in an interview. Obviously she has not heard of Bloom Bras because that is the entire reason this company exists.   Citing data from market research firm NPD Group, fashion analyst Kristen Classi-Zummo, the sports bra category has been on fire, even during the pandemic, when overall apparel sales took a tumble.  “Women want to be comfortable in their sports bras.  We spent the majority of the past 20 months in them and do not want to go back.  Our repeat purchases are through the roof.” Says Elyse Kaye of Bloom Bras Year-to-date sales of sports bras in the United States have totaled $2.1 billion, up 53% compared from the same period in 2019, she said, citing NPD’s market research. On a year-over-year basis, sales of sports bras are up 48%. “Comfort features are what’s driving the growth,” Zummo said. “And what a lot of brands are offering with sports bras is an elevated essential that’s not just for function and playing sport. They’re pretty and they’re comfortable.”  Plus, for so many women, this is the only wire-free option that they have.  That continues to be a huge driver as more and more folks get on the no underwire train.  Authenticity in marketing comes up frequently.  “You can clearly see the airbrush lines in photography used in most of the brands giving women cleaner and more cleavage. They have altered the body shapes using the magic of technology but that is not what real women look like.  I wish my breasts were symmetrical globes but as a 38DDD, that is actually offensive.” says Chelsea Wilson who worked in the marketing department of several lingerie brands.advertisement in The New York Times in which it issued an open letter slamming derogatory comments that members of Victoria’s Secret’s management team had made toward women. “Direct-to-consumer brands are definitely having an impact,” she said. “We’re seeing a lot of these smaller brands really resonate with an array of different age groups. ... They focus on empowerment. They focus on diversity.”  Elyse Kaye from Bloom Bras agrees with this statement.  “It is our mission to empower women of all shapes, sizes and stages of life.  We want to see how a product is going to look on our bodies before we invest.  Most of the women who find Bloom Bras cannot walk into a store and just buy a bra.  And sizing is the hardest part regardless of where the shopping takes place.” The sports bra market all over the world is seeing huge growth but not from the players you would expect.  There is more of a focus on healthy living but that means something different to all of us. The population has shifted and there is a rise in the conversation surrounding body inclusivity.  The sports bra is the most difficult item to manufacture.  The Bloom Bra, for instance, has 36 different pieces.  It is about engineering for heavier breasts. The bras that slip over the head and the job bras that are two pieces of cloth sewn together are not designed for busty women.  The sports bra is not just for activity any more.  Comfort, breathability and lack of wire-free are driving more and more women to wear a sports bra all day.  The growing benefits of sports bras over traditional bras is forcing traditional bra brands to look at expansion.  Yoga, zumba, Peloton, walking, Zoom boot camp all saw major increases with more and more people deciding to cut expensive, non-inclusive gym memberships and exercise from home. This trend is not going anywhere.   As the category expands, as do the ways we shop for support.   For instance, companies like Bloom Bras focus on Encapsulation using a defined cup structure to encapsulate each breast.  This eliminates the wire but still gives maximum support without uniboob. The wider racerback design works to improve posture and to reduce shoulder pressure. Plus, the digging that occurs in the traditional sports bra or regular bra is eliminated. Compression came from the multitude of breast cancer survivors and surgeons as a key feature that they wanted in a mastectomy bra.  Keeping the breast tissue close to the body, this classic support method provides maximum support and minimizes unwanted movement.  The front zip or back hook or slip over method is a decision that comes down to the end consumer’s preference.  Same can be said for padding.  For the DDD bra-wearer, padding is often not desired.  However, nipple coverage is.  A lightweight material is not going to cover.   The ongoing search for a supportive non-wired bra that also provides great shaping from a 28C - 56L is a challenge.  Mastectomy bras for non-elective breast reconstructive surgery drive a good portion of development and sales for companies like Bloom. The activewear industry continues to evolve with investors pushing for increased margins coming off of the pandemic where companies saw a complete shift in business.  Traditional retail which is where the volume is was hurt temporarily but mom and pops may never recover.  Online businesses, however, skyrocketed.  Companies who were already set up saw margins, customer loyalty and new consumer channels expand.  Supply chain issues are now the bigger challenge.  Brands that rely on production in places like China have seen spikes in material and labor costs with shipping halts disrupting right before the holiday season.  Are these companies bracing and prepared?  Only time will tell. Source link

[chilimili212]

Running with a Large Chest We have heard of so many brands entering into the sports bra space.  Personally, I say it is about time.  ThirdLove which is another San Francisco company that focuses in on half cup sizes said “sports bra” has become the most-searched term on its website. Nike has tried multiple times to expand into larger sizes.  Lululemon just invested the most amount of money in teh companies’ illustrious history to try to bring in new consumers.   Have you been into an Athleta lately?  The mannequins are designed to represent diversity. Even Victoria’s Secret has been investing more in the category and marketing debuting a line of sports bras and leggings called On Point (which I have a lot of opinions on). “It’s a competitive market for sure, but there’s no company that’s saying sports bra for women, first,” Heidi Zak of ThirdLove said in an interview. Obviously she has not heard of Bloom Bras because that is the entire reason this company exists.   Citing data from market research firm NPD Group, fashion analyst Kristen Classi-Zummo, the sports bra category has been on fire, even during the pandemic, when overall apparel sales took a tumble.  “Women want to be comfortable in their sports bras.  We spent the majority of the past 20 months in them and do not want to go back.  Our repeat purchases are through the roof.” Says Elyse Kaye of Bloom Bras Year-to-date sales of sports bras in the United States have totaled $2.1 billion, up 53% compared from the same period in 2019, she said, citing NPD’s market research. On a year-over-year basis, sales of sports bras are up 48%. “Comfort features are what’s driving the growth,” Zummo said. “And what a lot of brands are offering with sports bras is an elevated essential that’s not just for function and playing sport. They’re pretty and they’re comfortable.”  Plus, for so many women, this is the only wire-free option that they have.  That continues to be a huge driver as more and more folks get on the no underwire train.  Authenticity in marketing comes up frequently.  “You can clearly see the airbrush lines in photography used in most of the brands giving women cleaner and more cleavage. They have altered the body shapes using the magic of technology but that is not what real women look like.  I wish my breasts were symmetrical globes but as a 38DDD, that is actually offensive.” says Chelsea Wilson who worked in the marketing department of several lingerie brands.advertisement in The New York Times in which it issued an open letter slamming derogatory comments that members of Victoria’s Secret’s management team had made toward women. “Direct-to-consumer brands are definitely having an impact,” she said. “We’re seeing a lot of these smaller brands really resonate with an array of different age groups. ... They focus on empowerment. They focus on diversity.”  Elyse Kaye from Bloom Bras agrees with this statement.  “It is our mission to empower women of all shapes, sizes and stages of life.  We want to see how a product is going to look on our bodies before we invest.  Most of the women who find Bloom Bras cannot walk into a store and just buy a bra.  And sizing is the hardest part regardless of where the shopping takes place.” The sports bra market all over the world is seeing huge growth but not from the players you would expect.  There is more of a focus on healthy living but that means something different to all of us. The population has shifted and there is a rise in the conversation surrounding body inclusivity.  The sports bra is the most difficult item to manufacture.  The Bloom Bra, for instance, has 36 different pieces.  It is about engineering for heavier breasts. The bras that slip over the head and the job bras that are two pieces of cloth sewn together are not designed for busty women.  The sports bra is not just for activity any more.  Comfort, breathability and lack of wire-free are driving more and more women to wear a sports bra all day.  The growing benefits of sports bras over traditional bras is forcing traditional bra brands to look at expansion.  Yoga, zumba, Peloton, walking, Zoom boot camp all saw major increases with more and more people deciding to cut expensive, non-inclusive gym memberships and exercise from home. This trend is not going anywhere.   As the category expands, as do the ways we shop for support.   For instance, companies like Bloom Bras focus on Encapsulation using a defined cup structure to encapsulate each breast.  This eliminates the wire but still gives maximum support without uniboob. The wider racerback design works to improve posture and to reduce shoulder pressure. Plus, the digging that occurs in the traditional sports bra or regular bra is eliminated. Compression came from the multitude of breast cancer survivors and surgeons as a key feature that they wanted in a mastectomy bra.  Keeping the breast tissue close to the body, this classic support method provides maximum support and minimizes unwanted movement.  The front zip or back hook or slip over method is a decision that comes down to the end consumer’s preference.  Same can be said for padding.  For the DDD bra-wearer, padding is often not desired.  However, nipple coverage is.  A lightweight material is not going to cover.   The ongoing search for a supportive non-wired bra that also provides great shaping from a 28C - 56L is a challenge.  Mastectomy bras for non-elective breast reconstructive surgery drive a good portion of development and sales for companies like Bloom. The activewear industry continues to evolve with investors pushing for increased margins coming off of the pandemic where companies saw a complete shift in business.  Traditional retail which is where the volume is was hurt temporarily but mom and pops may never recover.  Online businesses, however, skyrocketed.  Companies who were already set up saw margins, customer loyalty and new consumer channels expand.  Supply chain issues are now the bigger challenge.  Brands that rely on production in places like China have seen spikes in material and labor costs with shipping halts disrupting right before the holiday season.  Are these companies bracing and prepared?  Only time will tell. Source link

[oliviajoyice21]

Running with a Large Chest We have heard of so many brands entering into the sports bra space.  Personally, I say it is about time.  ThirdLove which is another San Francisco company that focuses in on half cup sizes said “sports bra” has become the most-searched term on its website. Nike has tried multiple times to expand into larger sizes.  Lululemon just invested the most amount of money in teh companies’ illustrious history to try to bring in new consumers.   Have you been into an Athleta lately?  The mannequins are designed to represent diversity. Even Victoria’s Secret has been investing more in the category and marketing debuting a line of sports bras and leggings called On Point (which I have a lot of opinions on). “It’s a competitive market for sure, but there’s no company that’s saying sports bra for women, first,” Heidi Zak of ThirdLove said in an interview. Obviously she has not heard of Bloom Bras because that is the entire reason this company exists.   Citing data from market research firm NPD Group, fashion analyst Kristen Classi-Zummo, the sports bra category has been on fire, even during the pandemic, when overall apparel sales took a tumble.  “Women want to be comfortable in their sports bras.  We spent the majority of the past 20 months in them and do not want to go back.  Our repeat purchases are through the roof.” Says Elyse Kaye of Bloom Bras Year-to-date sales of sports bras in the United States have totaled $2.1 billion, up 53% compared from the same period in 2019, she said, citing NPD’s market research. On a year-over-year basis, sales of sports bras are up 48%. “Comfort features are what’s driving the growth,” Zummo said. “And what a lot of brands are offering with sports bras is an elevated essential that’s not just for function and playing sport. They’re pretty and they’re comfortable.”  Plus, for so many women, this is the only wire-free option that they have.  That continues to be a huge driver as more and more folks get on the no underwire train.  Authenticity in marketing comes up frequently.  “You can clearly see the airbrush lines in photography used in most of the brands giving women cleaner and more cleavage. They have altered the body shapes using the magic of technology but that is not what real women look like.  I wish my breasts were symmetrical globes but as a 38DDD, that is actually offensive.” says Chelsea Wilson who worked in the marketing department of several lingerie brands.advertisement in The New York Times in which it issued an open letter slamming derogatory comments that members of Victoria’s Secret’s management team had made toward women. “Direct-to-consumer brands are definitely having an impact,” she said. “We’re seeing a lot of these smaller brands really resonate with an array of different age groups. ... They focus on empowerment. They focus on diversity.”  Elyse Kaye from Bloom Bras agrees with this statement.  “It is our mission to empower women of all shapes, sizes and stages of life.  We want to see how a product is going to look on our bodies before we invest.  Most of the women who find Bloom Bras cannot walk into a store and just buy a bra.  And sizing is the hardest part regardless of where the shopping takes place.” The sports bra market all over the world is seeing huge growth but not from the players you would expect.  There is more of a focus on healthy living but that means something different to all of us. The population has shifted and there is a rise in the conversation surrounding body inclusivity.  The sports bra is the most difficult item to manufacture.  The Bloom Bra, for instance, has 36 different pieces.  It is about engineering for heavier breasts. The bras that slip over the head and the job bras that are two pieces of cloth sewn together are not designed for busty women.  The sports bra is not just for activity any more.  Comfort, breathability and lack of wire-free are driving more and more women to wear a sports bra all day.  The growing benefits of sports bras over traditional bras is forcing traditional bra brands to look at expansion.  Yoga, zumba, Peloton, walking, Zoom boot camp all saw major increases with more and more people deciding to cut expensive, non-inclusive gym memberships and exercise from home. This trend is not going anywhere.   As the category expands, as do the ways we shop for support.   For instance, companies like Bloom Bras focus on Encapsulation using a defined cup structure to encapsulate each breast.  This eliminates the wire but still gives maximum support without uniboob. The wider racerback design works to improve posture and to reduce shoulder pressure. Plus, the digging that occurs in the traditional sports bra or regular bra is eliminated. Compression came from the multitude of breast cancer survivors and surgeons as a key feature that they wanted in a mastectomy bra.  Keeping the breast tissue close to the body, this classic support method provides maximum support and minimizes unwanted movement.  The front zip or back hook or slip over method is a decision that comes down to the end consumer’s preference.  Same can be said for padding.  For the DDD bra-wearer, padding is often not desired.  However, nipple coverage is.  A lightweight material is not going to cover.   The ongoing search for a supportive non-wired bra that also provides great shaping from a 28C - 56L is a challenge.  Mastectomy bras for non-elective breast reconstructive surgery drive a good portion of development and sales for companies like Bloom. The activewear industry continues to evolve with investors pushing for increased margins coming off of the pandemic where companies saw a complete shift in business.  Traditional retail which is where the volume is was hurt temporarily but mom and pops may never recover.  Online businesses, however, skyrocketed.  Companies who were already set up saw margins, customer loyalty and new consumer channels expand.  Supply chain issues are now the bigger challenge.  Brands that rely on production in places like China have seen spikes in material and labor costs with shipping halts disrupting right before the holiday season.  Are these companies bracing and prepared?  Only time will tell. Source link

[lovinagoodfind]

Check out this listing I just added to my Poshmark closet: Victoria's Secret PINK Racerback Wide Band Logo Sports Bra NWT sz S.

[anmolsmsblog]

Victoria's Secret Body Lotion, Coconut Passion, 8 Ounce

Price: (as of – Details) From the brand Be Part of the Magic Modern Heritage Collection Twinkle Collection Heroes Collection Atelier Victoria’s Secret Unwrap the Magic Shop Sports Bra Discover Our #1 Collection Shop Push Up Bras Shop Full Coverage Bras Shop Wireless Bras Shop Fragrance Shop Thongs Shop Everyday Underwear Explore PINK Is Discontinued By Manufacturer ‏ : ‎ No…

[adityarana1687-blog]

Lingerie Market To Reach $141.81 Billion By 2030 | CAGR: 6.1%

The global lingerie market size is expected to reach USD 141.81 billion by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.1% from 2023 to 2030. The increasing economically independent women population, the rising focus on style quotient and luxury, and the swelling popularity of loungewear, shapewear, knickers, and panties are the factors that drive the market. Additionally, the growing number of women participating in fitness-related activities including marathons, gym, and other sports is further anticipated to surge the demand for products such as sports bras, thus fuelling the growth of the market. The high cost of raw materials and design may hamper the growth of the market.

The COVID-19 pandemic has had a negative impact on the market. In 2020, the collective effect of outlet closings, stinginess resulting from the quickly declining economic situation, and the discretionary character of lingerie made it one of the worse hit apparel categories due to the COVID-19 pandemic. Additionally, the manufacturing hubs operating globally faced a double impact. Due to the COVID-19 pandemic, manufacturing operations came to a halt, followed by an increasing number of order cancellations from foreign clients unable to sell or stock merchandise.

The briefs segment accounted for the largest share of over 55.0% in 2022. This can be attributed to the availability of several products made of comfortable fabric including cotton and nylon, designed with different styles such as hipster, shorts, and full briefs. Moreover, various key players offer special kinds of knickers with jacquard and lace designs, no VPL lace trim, and high waist control to provide comfort and other benefits, which drive the demand for the segment.

North America held the second-largest revenue share in 2022. This is attributed to the presence of a large number of lingerie companies, consumers’ inclination toward premium lingerie brands, and the growing adoption of clean and comfortable lingerie in this region. Most of the manufacturers operating in the region launched various lingerie products to cater to a large number of customers. For instance, in 2018, Victoria’s Secret launched a new line of lingerie in Miami to expand its brand’s product portfolio.

Major companies are focused on launching innovative lingerie products as per the changing fashion trend and consumer demands. Various companies are mostly utilizing e-commerce platforms to offer premium-quality branded lingerie to consumers with increased convenience. In April 2021, Calvin Klein, a PVH Corporation brand, launched its new, sustainable underwear and dual-gender loungewear range produced using sustainably sourced materials, which contributed to the round textile economy through recycled materials.

Lingerie Market Report Highlights

Asia Pacific is expected to expand at the fastest CAGR over the forecast period. This is attributed to the presence of a large number of end-users in the region, which is increasing by the expanding popularity of e-commerce, growing disposable incomes, and changing consumer preferences

The shapewear product type segment is likely to expand at the fastest CAGR over the forecast period. This is attributed to the influence made by the philosophy of body positivity, thus encouraging buyers to purchase products. Furthermore, the growing demand for intimates with the flexibility to appear more attractive and comfortable is expected to drive the segment over the forecast period

The online distribution channel segment is likely to expand at the fastest CAGR from 2023 to 2030. This is attributed to the growing popularity of branded as well as exclusive products. Additionally, online stores and websites offer all types of lingerie products, thus fueling the segment growth

Lingerie Market Segmentation

Grand View Research has segmented the global lingerie market on the basis of product type, distribution channel, and region:

Lingerie Product Type Outlook (Revenue, USD Billion, 2017 - 2030)

Briefs

Bras

Shapewear

Others

Lingerie Distribution Channel Outlook (Revenue, USD Billion, 2017 - 2030)

Offline

Online

Lingerie Regional Outlook (Revenue, USD Billion, 2017 - 2030)

North America

U.S.

Canada

Mexico

Europe

U.K.

Germany

France

Italy

Spain

Asia Pacific

China

Japan

India

South Korea

Indonesia

Central & South America

Brazil

Middle East & Africa

South Africa

List of Key Players of Lingerie Market

Jockey International Inc.

Victoria’s Secret

Zivame

Gap, Inc.

Hanesbrands Inc.

Triumph International Ltd.

Hunkemoller

Bare Necessities

Calvin Klein

MAS Holdings

[frontporchconsign]

Check out this listing I just added to my Poshmark closet: Victoria Secret Sport Womens Black And White Zebra Printed Athletic Sports Bra S.

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