#spendlifeliving

[djrasyrious-blog]

Had a great chilly chill time spinning for the Spend Your Life Living tailgate party this weekend for @northwesternmutual for the NCAA conference! Shout out to all of the dancers keeping the crowd hype & my man @devinkirtz holding the mic & hosting all weekend! #spendlifeliving #spendyourlifeliving #northwesternmutual #scratchevents (at Philips Arena)

[jeramymobley]

New Year’s Day College Football Games See Brands Suit Up

The New Year’s Day college football semi-final games saw the debut of ads by a slew of brands, including by the title sponsors of The Rose Bowl Game presented by Northwestern Mutual, the Allstate Sugar Bowl, the Chick-fil-A Peach Bowl, the Outback Bowl and the Citrus Bowl presented by Overton’s.

Amazon, for one, promoted its Prime Video live stream of the Rose Parade with Molly Shannon and Will Ferrell in character as co-hosts Tish and Cord:

Say goodbye to 2017 and start the #NewYear off right with @CordHosenbeck and @TishCattigan as they cover The 2018 Rose Parade on Prime Video. https://t.co/MNQQMApi1y http://pic.twitter.com/gkoXeKzECz

— Prime Video (@PrimeVideo) January 1, 2018

…although not everyone was laughing while trying to access it:

Roll out of bed at 8:30 am, fire up the @amazon Prime app on my @LGUS TV set to watch #CordandTish … and it’s not even promoted in the UX. Search for Rose, Bowl, Parade in the app…nope. Click on a banner ad for it on the smart TV navigation page…nope. Nicely done, Amazon!

— Andrew Wallenstein (@awallenstein) January 1, 2018

Intuit’s TurboTax addressed tax prep fears during the Sugar Bowl:

H&R Block came out swinging in its spots with Jon Hamm:

Northwestern Mutual ran its “Spend Your Life Living” campaign:

Heading to the #RoseBowl tmrw? Be sure to check out Northwestern Mutual’s Touchdown Dance located just south of the Marquee. Show off your dance moves for a chance to a win a #SpendLifeLiving Vacation Package. @RoseBowlGame @NM_News #ad

— Hannah Storm (@HannahStormESPN) December 31, 2017

Allstate brought back Mayhem for #ResolutionsAreMayhem:

While State Farm ran:

Lincoln ran its latest Matthew McConaughey spot (“Perfect Rhythm”) during the Rose Bowl:

Nissan updated its Star Wars: The Last Jedi spot:

Miller Lite wished fans a Happy New Year:

Dos Equis teased its Jan. 7th statue reveal with Rob Riggle (its “most interesting fan”) and Augustin Legrand (its “most interesting man” who was introduced in Sept. 2016):

Applebee’s featured its All You Can Eat promotion:

According to our calendar, 2018 is the year of the riblets and tenders. All You Can Eat is here at Applebee’s® for just $12.99. http://pic.twitter.com/dL7usVvrJt

— Applebee's (@Applebees) January 1, 2018

Taco Bell ran its Belluminati campaign during the Sugar Bowl:

…and continued its social sweepstakes:

Last time, those that were “in the know” were able to get special #Belluminati items for just one dollar. If you want in, check back today at 12p PST/3p EST. https://t.co/cy7Q0um3JR. http://pic.twitter.com/hx71uz01gh

— Taco Bell (@tacobell) January 1, 2018

Look closely and you’ll find that the #Belluminati have hidden a code on every dollar bill. What is that code? Figure it out and enter it at https://t.co/cy7Q0um3JR to unlock exclusive Belluminati items. http://pic.twitter.com/l3PzISuzcz

— Taco Bell (@tacobell) January 1, 2018

With a little help from George, you guys unlocked the #Belluminati site and got tons of exclusive items. The items are gone for now, but they’ll be back… And they’ll be most decadent items yet. https://t.co/cy7Q0uDEBp http://pic.twitter.com/ZeJWshHpIU

— Taco Bell (@tacobell) January 1, 2018

Diet Dr Pepper brought back “Lil’ Sweet” (Justin Guarini):

Apple promoted the iPhone X:

And behind the scenes at the Rose Bowl, Honda’s Southern California dealers and Wells Fargo donated a new Honda Accord to wounded warrior Lance Cpl Simon Kim, USMC:

The post New Year’s Day College Football Games See Brands Suit Up appeared first on brandchannel:.

[markjsousa]

New Year’s Day College Football Games See Brands Suit Up

The New Year’s Day college football semi-final games saw the debut of ads by a slew of brands, including by the title sponsors of The Rose Bowl Game presented by Northwestern Mutual, the Allstate Sugar Bowl, the Chick-fil-A Peach Bowl, the Outback Bowl and the Citrus Bowl presented by Overton’s.

Amazon, for one, promoted its Prime Video live stream of the Rose Parade with Molly Shannon and Will Ferrell in character as co-hosts Tish and Cord:

Say goodbye to 2017 and start the #NewYear off right with @CordHosenbeck and @TishCattigan as they cover The 2018 Rose Parade on Prime Video. https://t.co/MNQQMApi1y http://pic.twitter.com/gkoXeKzECz

— Prime Video (@PrimeVideo) January 1, 2018

…although not everyone was laughing while trying to access it:

Roll out of bed at 8:30 am, fire up the @amazon Prime app on my @LGUS TV set to watch #CordandTish … and it’s not even promoted in the UX. Search for Rose, Bowl, Parade in the app…nope. Click on a banner ad for it on the smart TV navigation page…nope. Nicely done, Amazon!

— Andrew Wallenstein (@awallenstein) January 1, 2018

Intuit’s TurboTax addressed tax prep fears during the Sugar Bowl:

H&R Block came out swinging in its spots with Jon Hamm:

Northwestern Mutual ran its “Spend Your Life Living” campaign:

Heading to the #RoseBowl tmrw? Be sure to check out Northwestern Mutual’s Touchdown Dance located just south of the Marquee. Show off your dance moves for a chance to a win a #SpendLifeLiving Vacation Package. @RoseBowlGame @NM_News #ad

— Hannah Storm (@HannahStormESPN) December 31, 2017

Allstate brought back Mayhem for #ResolutionsAreMayhem:

While State Farm ran:

Lincoln ran its latest Matthew McConaughey spot (“Perfect Rhythm”) during the Rose Bowl:

Nissan updated its Star Wars: The Last Jedi spot:

Miller Lite wished fans a Happy New Year:

Dos Equis teased its Jan. 7th statue reveal with Rob Riggle (its “most interesting fan”) and Augustin Legrand (its “most interesting man” who was introduced in Sept. 2016):

Applebee’s featured its All You Can Eat promotion:

According to our calendar, 2018 is the year of the riblets and tenders. All You Can Eat is here at Applebee’s® for just $12.99. http://pic.twitter.com/dL7usVvrJt

— Applebee's (@Applebees) January 1, 2018

Taco Bell ran its Belluminati campaign during the Sugar Bowl:

…and continued its social sweepstakes:

Last time, those that were “in the know” were able to get special #Belluminati items for just one dollar. If you want in, check back today at 12p PST/3p EST. https://t.co/cy7Q0um3JR. http://pic.twitter.com/hx71uz01gh

— Taco Bell (@tacobell) January 1, 2018

Look closely and you’ll find that the #Belluminati have hidden a code on every dollar bill. What is that code? Figure it out and enter it at https://t.co/cy7Q0um3JR to unlock exclusive Belluminati items. http://pic.twitter.com/l3PzISuzcz

— Taco Bell (@tacobell) January 1, 2018

With a little help from George, you guys unlocked the #Belluminati site and got tons of exclusive items. The items are gone for now, but they’ll be back… And they’ll be most decadent items yet. https://t.co/cy7Q0uDEBp http://pic.twitter.com/ZeJWshHpIU

— Taco Bell (@tacobell) January 1, 2018

Diet Dr Pepper brought back “Lil’ Sweet” (Justin Guarini):

Apple promoted the iPhone X:

And behind the scenes at the Rose Bowl, Honda’s Southern California dealers and Wells Fargo donated a new Honda Accord to wounded warrior Lance Cpl Simon Kim, USMC:

The post New Year’s Day College Football Games See Brands Suit Up appeared first on brandchannel:.

[joejstrickl]

New Year’s Day College Football Games See Brands Suit Up

The New Year’s Day college football semi-final games saw the debut of ads by a slew of brands, including by the title sponsors of The Rose Bowl Game presented by Northwestern Mutual, the Allstate Sugar Bowl, the Chick-fil-A Peach Bowl, the Outback Bowl and the Citrus Bowl presented by Overton’s.

Amazon, for one, promoted its Prime Video live stream of the Rose Parade with Molly Shannon and Will Ferrell in character as co-hosts Tish and Cord:

Say goodbye to 2017 and start the #NewYear off right with @CordHosenbeck and @TishCattigan as they cover The 2018 Rose Parade on Prime Video. https://t.co/MNQQMApi1y pic.twitter.com/gkoXeKzECz

— Prime Video (@PrimeVideo) January 1, 2018

…although not everyone was laughing while trying to access it:

Roll out of bed at 8:30 am, fire up the @amazon Prime app on my @LGUS TV set to watch #CordandTish … and it’s not even promoted in the UX. Search for Rose, Bowl, Parade in the app…nope. Click on a banner ad for it on the smart TV navigation page…nope. Nicely done, Amazon!

— Andrew Wallenstein (@awallenstein) January 1, 2018

Intuit’s TurboTax addressed tax prep fears during the Sugar Bowl:

H&R Block came out swinging in its spots with Jon Hamm:

Northwestern Mutual ran its “Spend Your Life Living” campaign:

Heading to the #RoseBowl tmrw? Be sure to check out Northwestern Mutual’s Touchdown Dance located just south of the Marquee. Show off your dance moves for a chance to a win a #SpendLifeLiving Vacation Package. @RoseBowlGame @NM_News #ad

— Hannah Storm (@HannahStormESPN) December 31, 2017

Allstate brought back Mayhem for #ResolutionsAreMayhem:

While State Farm ran:

Lincoln ran its latest Matthew McConaughey spot (“Perfect Rhythm”) during the Rose Bowl:

Nissan updated its Star Wars: The Last Jedi spot:

Miller Lite wished fans a Happy New Year:

Dos Equis teased its Jan. 7th statue reveal with Rob Riggle (its “most interesting fan”) and Augustin Legrand (its “most interesting man” who was introduced in Sept. 2016):

Applebee’s featured its All You Can Eat promotion:

According to our calendar, 2018 is the year of the riblets and tenders. All You Can Eat is here at Applebee’s® for just $12.99. pic.twitter.com/dL7usVvrJt

— Applebee's (@Applebees) January 1, 2018

Taco Bell ran its Belluminati campaign during the Sugar Bowl:

…and continued its social sweepstakes:

Last time, those that were “in the know” were able to get special #Belluminati items for just one dollar. If you want in, check back today at 12p PST/3p EST. https://t.co/cy7Q0um3JR. pic.twitter.com/hx71uz01gh

— Taco Bell (@tacobell) January 1, 2018

Look closely and you’ll find that the #Belluminati have hidden a code on every dollar bill. What is that code? Figure it out and enter it at https://t.co/cy7Q0um3JR to unlock exclusive Belluminati items. pic.twitter.com/l3PzISuzcz

— Taco Bell (@tacobell) January 1, 2018

With a little help from George, you guys unlocked the #Belluminati site and got tons of exclusive items. The items are gone for now, but they’ll be back… And they’ll be most decadent items yet. https://t.co/cy7Q0uDEBp pic.twitter.com/ZeJWshHpIU

— Taco Bell (@tacobell) January 1, 2018

Diet Dr Pepper brought back “Lil’ Sweet” (Justin Guarini):

Apple promoted the iPhone X:

And behind the scenes at the Rose Bowl, Honda’s Southern California dealers and Wells Fargo donated a new Honda Accord to wounded warrior Lance Cpl Simon Kim, USMC:

The post New Year’s Day College Football Games See Brands Suit Up appeared first on brandchannel:.

[glenmenlow]

Northwestern Mutual Previews #SpendYourLifeLiving Brand Campaign

Even amid a strengthening economy, rising employment and growth in household incomes, financial insecurity isn’t far beneath the surface in the minds of many Americans. Financial services brands both tap into that unease and market ways to counter it.

Northwestern Mutual is the latest example with its new campaign called “Spend Your Life Living.” Debuting this weekend as part of the brand’s sponsorship of the 2018 Rose Bowl Game and participation in the 129th Rose Parade presented by Honda, it will include activations this weekend related to the brand’s sponsorship of the 2018 Rose Bowl Game and participation in the 129th Rose Parade presented by Honda.

Believe it or not, 2018 is almost here! If you’re like most of us, you’re probably heading into the new year thinking about how to get in better shape financially — and we’re here to help you do just that. Check out these tips, then head to NorthwesternMutual.com to find out more about working with a financial representative so you can #SpendLifeLiving.

A post shared by Northwestern Mutual (@northwesternmutual) on Dec 28, 2017 at 2:16pm PST

//platform.instagram.com/en_US/embeds.js

The idea of Northwestern Mutual’s new platform is to reassure consumers that the big Milwaukee-based company can help them plan and save for retirement while also enabling them to optimize moments and experiences that they want to enjoy in the here-and-now.

“Our research uncovered the constant struggle Americans are experiencing between living for now and saving for later,” Aditi Gokhale, Northwestern Mutual’s CMO, said in a press release.

“People are in a balancing act of how they can enjoy today while preparing for tomorrow, and this results in massive anxiety. This campaign shows how Northwestern Mutual helps our clients plan for the important moments in their lives so they can make the most of every single day.”

TV spots tap into consumer insights, which include the fact that people will plan—and seek help to do so—for the lifestyle they want to live in the future but are most responsive when they also feel empowered to make things happen now and not miss out on moments with family, or experiences such as travel, the release said.

We're humbled to help 4.4 million Americans plan their futures and feel more confident today. https://t.co/3IUuboiwgD pic.twitter.com/kSKvAUJtxq

— Northwestern Mutual (@NM_News) December 28, 2017

https://platform.twitter.com/widgets.js

The spots will begin to air during the Cotton Bowl telecast on Friday and again on ABC during its New Year’s Eve telecast. Social media support for the campaign will track the promoted hashtag, #SpendLifeLiving.

At the Rose Bowl, as the presenting sponsor for the fourth consecutive year, Northwestern Mutual’s activities will include launching a large-scale event on New Year’s Day by taking over part of the tailgate area outside of the Rose Bowl stadium.

The brand will create a massive “end zone,” encouraging fans to join and share their best touchdown dance on social media. Northwestern Mutual will recreate this experiential element at the College Football Playoff National Championship Game on January 8th.

The campaign’s theme is already being quietly introduced on the brand’s social media channels, with this story of a young couple who scrimped and saved in order to go on a dream trip:

This couple left successful careers to travel the world — and visited more than 220 cities in 13 months! Here's how they made their dream a reality.

A post shared by Northwestern Mutual (@northwesternmutual) on Dec 22, 2017 at 12:46pm PST

//platform.instagram.com/en_US/embeds.js

Below, Northwestern Mutual CEO on the year ahead:

Our CEO, John Schlifske, shares his optimism for 2018. https://t.co/RsYrrqvkgY @ChiefExecGrp @DaleDBuss pic.twitter.com/ZfrKIYZrY3

— Northwestern Mutual (@NM_News) December 27, 2017

https://platform.twitter.com/widgets.js

The post Northwestern Mutual Previews #SpendYourLifeLiving Brand Campaign appeared first on brandchannel:.

from WordPress https://glenmenlow.wordpress.com/2017/12/29/northwestern-mutual-previews-spendyourlifeliving-brand-campaign/ via IFTTT

[joywish13]

😇☺😊😉😍👼👱 #goodmorning #happythursday #spendmomentswiththelovedones #spendlifeliving #valuewhomatters #neverletanyoneruinyourday #behappyandsmile #spendeachdaywithasmile #treasurewhoyouare #treasurepeoplewhotreasureyou

[djrasyrious-blog]

So this happened yesterday. In the rain...lol And this was pretty much the energy the entire weekend 😂😂#spendlifeliving #ncaafootball #scratchevents #northwesternmutual (at Philips Arena)

[jeramymobley]

Northwestern Mutual Previews #SpendYourLifeLiving Brand Campaign

Even amid a strengthening economy, rising employment and growth in household incomes, financial insecurity isn’t far beneath the surface in the minds of many Americans. Financial services brands both tap into that unease and market ways to counter it.

Northwestern Mutual is the latest example with its new campaign called “Spend Your Life Living.” Debuting this weekend as part of the brand’s sponsorship of the 2018 Rose Bowl Game and participation in the 129th Rose Parade presented by Honda, it will include activations this weekend related to the brand’s sponsorship of the 2018 Rose Bowl Game and participation in the 129th Rose Parade presented by Honda.

Believe it or not, 2018 is almost here! If you’re like most of us, you’re probably heading into the new year thinking about how to get in better shape financially — and we’re here to help you do just that. Check out these tips, then head to NorthwesternMutual.com to find out more about working with a financial representative so you can #SpendLifeLiving.

A post shared by Northwestern Mutual (@northwesternmutual) on Dec 28, 2017 at 2:16pm PST

The idea of Northwestern Mutual’s new platform is to reassure consumers that the big Milwaukee-based company can help them plan and save for retirement while also enabling them to optimize moments and experiences that they want to enjoy in the here-and-now.

“Our research uncovered the constant struggle Americans are experiencing between living for now and saving for later,” Aditi Gokhale, Northwestern Mutual’s CMO, said in a press release.

“People are in a balancing act of how they can enjoy today while preparing for tomorrow, and this results in massive anxiety. This campaign shows how Northwestern Mutual helps our clients plan for the important moments in their lives so they can make the most of every single day.”

TV spots tap into consumer insights, which include the fact that people will plan—and seek help to do so—for the lifestyle they want to live in the future but are most responsive when they also feel empowered to make things happen now and not miss out on moments with family, or experiences such as travel, the release said.

We're humbled to help 4.4 million Americans plan their futures and feel more confident today. https://t.co/3IUuboiwgD http://pic.twitter.com/kSKvAUJtxq

— Northwestern Mutual (@NM_News) December 28, 2017

The spots will begin to air during the Cotton Bowl telecast on Friday and again on ABC during its New Year’s Eve telecast. Social media support for the campaign will track the promoted hashtag, #SpendLifeLiving.

At the Rose Bowl, as the presenting sponsor for the fourth consecutive year, Northwestern Mutual’s activities will include launching a large-scale event on New Year’s Day by taking over part of the tailgate area outside of the Rose Bowl stadium.

The brand will create a massive “end zone,” encouraging fans to join and share their best touchdown dance on social media. Northwestern Mutual will recreate this experiential element at the College Football Playoff National Championship Game on January 8th.

The campaign’s theme is already being quietly introduced on the brand’s social media channels, with this story of a young couple who scrimped and saved in order to go on a dream trip:

This couple left successful careers to travel the world — and visited more than 220 cities in 13 months! Here's how they made their dream a reality.

A post shared by Northwestern Mutual (@northwesternmutual) on Dec 22, 2017 at 12:46pm PST

Below, Northwestern Mutual CEO on the year ahead:

Our CEO, John Schlifske, shares his optimism for 2018. https://t.co/RsYrrqvkgY @ChiefExecGrp @DaleDBuss http://pic.twitter.com/ZfrKIYZrY3

— Northwestern Mutual (@NM_News) December 27, 2017

The post Northwestern Mutual Previews #SpendYourLifeLiving Brand Campaign appeared first on brandchannel:.

[joejstrickl]

Northwestern Mutual Previews #SpendYourLifeLiving Brand Campaign

Even amid a strengthening economy, rising employment and growth in household incomes, financial insecurity isn’t far beneath the surface in the minds of many Americans. Financial services brands both tap into that unease and market ways to counter it.

Northwestern Mutual is the latest example with its new campaign called “Spend Your Life Living.” Debuting this weekend as part of the brand’s sponsorship of the 2018 Rose Bowl Game and participation in the 129th Rose Parade presented by Honda, it will include activations this weekend related to the brand’s sponsorship of the 2018 Rose Bowl Game and participation in the 129th Rose Parade presented by Honda.

Believe it or not, 2018 is almost here! If you’re like most of us, you’re probably heading into the new year thinking about how to get in better shape financially — and we’re here to help you do just that. Check out these tips, then head to NorthwesternMutual.com to find out more about working with a financial representative so you can #SpendLifeLiving.

A post shared by Northwestern Mutual (@northwesternmutual) on Dec 28, 2017 at 2:16pm PST

The idea of Northwestern Mutual’s new platform is to reassure consumers that the big Milwaukee-based company can help them plan and save for retirement while also enabling them to optimize moments and experiences that they want to enjoy in the here-and-now.

“Our research uncovered the constant struggle Americans are experiencing between living for now and saving for later,” Aditi Gokhale, Northwestern Mutual’s CMO, said in a press release.

“People are in a balancing act of how they can enjoy today while preparing for tomorrow, and this results in massive anxiety. This campaign shows how Northwestern Mutual helps our clients plan for the important moments in their lives so they can make the most of every single day.”

TV spots tap into consumer insights, which include the fact that people will plan—and seek help to do so—for the lifestyle they want to live in the future but are most responsive when they also feel empowered to make things happen now and not miss out on moments with family, or experiences such as travel, the release said.

We're humbled to help 4.4 million Americans plan their futures and feel more confident today. https://t.co/3IUuboiwgD pic.twitter.com/kSKvAUJtxq

— Northwestern Mutual (@NM_News) December 28, 2017

The spots will begin to air during the Cotton Bowl telecast on Friday and again on ABC during its New Year’s Eve telecast. Social media support for the campaign will track the promoted hashtag, #SpendLifeLiving.

At the Rose Bowl, as the presenting sponsor for the fourth consecutive year, Northwestern Mutual’s activities will include launching a large-scale event on New Year’s Day by taking over part of the tailgate area outside of the Rose Bowl stadium.

The brand will create a massive “end zone,” encouraging fans to join and share their best touchdown dance on social media. Northwestern Mutual will recreate this experiential element at the College Football Playoff National Championship Game on January 8th.

The campaign’s theme is already being quietly introduced on the brand’s social media channels, with this story of a young couple who scrimped and saved in order to go on a dream trip:

This couple left successful careers to travel the world — and visited more than 220 cities in 13 months! Here's how they made their dream a reality.

A post shared by Northwestern Mutual (@northwesternmutual) on Dec 22, 2017 at 12:46pm PST

Below, Northwestern Mutual CEO on the year ahead:

Our CEO, John Schlifske, shares his optimism for 2018. https://t.co/RsYrrqvkgY @ChiefExecGrp @DaleDBuss pic.twitter.com/ZfrKIYZrY3

— Northwestern Mutual (@NM_News) December 27, 2017

The post Northwestern Mutual Previews #SpendYourLifeLiving Brand Campaign appeared first on brandchannel:.

[markjsousa]

Northwestern Mutual Previews #SpendYourLifeLiving Brand Campaign

Even amid a strengthening economy, rising employment and growth in household incomes, financial insecurity isn’t far beneath the surface in the minds of many Americans. Financial services brands both tap into that unease and market ways to counter it.

Northwestern Mutual is the latest example with its new campaign called “Spend Your Life Living.” Debuting this weekend as part of the brand’s sponsorship of the 2018 Rose Bowl Game and participation in the 129th Rose Parade presented by Honda, it will include activations this weekend related to the brand’s sponsorship of the 2018 Rose Bowl Game and participation in the 129th Rose Parade presented by Honda.

Believe it or not, 2018 is almost here! If you’re like most of us, you’re probably heading into the new year thinking about how to get in better shape financially — and we’re here to help you do just that. Check out these tips, then head to NorthwesternMutual.com to find out more about working with a financial representative so you can #SpendLifeLiving.

A post shared by Northwestern Mutual (@northwesternmutual) on Dec 28, 2017 at 2:16pm PST

The idea of Northwestern Mutual’s new platform is to reassure consumers that the big Milwaukee-based company can help them plan and save for retirement while also enabling them to optimize moments and experiences that they want to enjoy in the here-and-now.

“Our research uncovered the constant struggle Americans are experiencing between living for now and saving for later,” Aditi Gokhale, Northwestern Mutual’s CMO, said in a press release.

“People are in a balancing act of how they can enjoy today while preparing for tomorrow, and this results in massive anxiety. This campaign shows how Northwestern Mutual helps our clients plan for the important moments in their lives so they can make the most of every single day.”

TV spots tap into consumer insights, which include the fact that people will plan—and seek help to do so—for the lifestyle they want to live in the future but are most responsive when they also feel empowered to make things happen now and not miss out on moments with family, or experiences such as travel, the release said.

We're humbled to help 4.4 million Americans plan their futures and feel more confident today. https://t.co/3IUuboiwgD http://pic.twitter.com/kSKvAUJtxq

— Northwestern Mutual (@NM_News) December 28, 2017

The spots will begin to air during the Cotton Bowl telecast on Friday and again on ABC during its New Year’s Eve telecast. Social media support for the campaign will track the promoted hashtag, #SpendLifeLiving.

At the Rose Bowl, as the presenting sponsor for the fourth consecutive year, Northwestern Mutual’s activities will include launching a large-scale event on New Year’s Day by taking over part of the tailgate area outside of the Rose Bowl stadium.

The brand will create a massive “end zone,” encouraging fans to join and share their best touchdown dance on social media. Northwestern Mutual will recreate this experiential element at the College Football Playoff National Championship Game on January 8th.

The campaign’s theme is already being quietly introduced on the brand’s social media channels, with this story of a young couple who scrimped and saved in order to go on a dream trip:

This couple left successful careers to travel the world — and visited more than 220 cities in 13 months! Here's how they made their dream a reality.

A post shared by Northwestern Mutual (@northwesternmutual) on Dec 22, 2017 at 12:46pm PST

Below, Northwestern Mutual CEO on the year ahead:

Our CEO, John Schlifske, shares his optimism for 2018. https://t.co/RsYrrqvkgY @ChiefExecGrp @DaleDBuss http://pic.twitter.com/ZfrKIYZrY3

— Northwestern Mutual (@NM_News) December 27, 2017

The post Northwestern Mutual Previews #SpendYourLifeLiving Brand Campaign appeared first on brandchannel:.