#sometimes i regret adding ids to all the flags

[acircusfullofdemons]

if you are the person behind the daydreamer guide google doc -- if you aren't please ignore this -- here are some mogai terms related to MaDD: 🌙ww🌙w.🌙tumblr.🌙c🌙om/🌙beyond-mogai-🌙pride-flags🌙/189930198890🌙/fy?source=🌙share --- just remove the 🌙 emojis between words -- ( I had to do it or tumblr wouldn't let me send the ask )

[ ULTIMATE DAYDREAMER’S GUIDE ] || That is indeed my doc! Thank you for the link, those terms — and flags! — have been added to the mogai section.

[jk144]

July 4th will be quieter than usual this year, thanks to COVID-19. Many U.S. cities are canceling fireworks displays to avoid drawing large crowds that could promote the spread of coronavirus. But President Trump is planning to stage a celebration at Mount Rushmore National Memorial in South Dakota on July 3. It’s easy to see why an Independence Day event at a national memorial featuring the carved faces of George Washington, Thomas Jefferson, Abraham Lincoln and Theodore Roosevelt would seem like a straightforward patriotic statement. But there’s controversy. Trump’s visit will be capped by fireworks for the first time in a decade, notwithstanding worries that pyrotechnics could ignite wildfires. And Native Americans are planning protests, adding Mount Rushmore to the list of monuments around the world that critics see as commemorating histories of racism, slavery and genocide and reinforcing white supremacy. As I show in my book, “Memorials Matter: Emotion, Environment, and Public Memory at American Historical Sites,” many venerated historical sites tell complicated stories. Even Mount Rushmore, which was designed explicitly to evoke national pride, can be a source of anger or shame rather than patriotic feeling. Twenty-first-century patriotism is a touchy subject, increasingly claimed by America’s conservative right. National Park Service sites like Mount Rushmore are public lands, meant to be appreciated by everyone, but they raise crucial questions about history, unity and love of country, especially during this election year. For me, and I suspect for many tourists, national memorials and monuments elicit conflicting feelings. There’s pride in our nation’s achievements, but also guilt, regret or anger over the costs of progress and the injustices that still exist. Patriotism, especially at sites of shame, can be unsettling – and I see this as a good thing. In my view, honestly confronting the darker parts of U.S. history as well as its best moments is vital for tourism, for patriotism and for the nation. Whose history?Patriotism has roots in the Latin “patriotia,” meaning “fellow countryman.” It’s common to feel patriotic pride in U.S. technological achievements or military strength. But Americans also glory in the diversity and beauty of our natural landscapes. That kind of patriotism, I think, has the potential to be more inclusive, less divisive and more socially and environmentally just. [Expertise in your inbox. Sign up for The Conversation’s newsletter and get expert takes on today’s news, every day.]The physical environment at national memorials can inspire more than one kind of patriotism. At Mount Rushmore, tourists are invited to walk the Avenue of Flags, marvel at the labor required to carve four U.S. presidents’ faces out of granite, and applaud when rangers invite military veterans onstage during visitor programs. Patriotism centers on labor, progress and the “great men” the memorial credits with founding, expanding, preserving and unifying the U.S. But there are other perspectives. Viewed from the Peter Norbeck Overlook, a short drive from the main site, the presidents’ faces are tiny elements embedded in the expansive Black Hills region. Re-seeing the memorial in space and contextualizing it within a longer time scale can spark new emotions. The Black Hills are a sacred place for Lakota peoples that they never willingly relinquished. Viewing Mount Rushmore this way puts those rock faces in a broader ecological, historical and colonial context, and raises questions about history and justice. Sites of shameSites where visitors are meant to feel remorse challenge patriotism more directly. At Manzanar National Historic Site in California – one of 10 camps where over 110,000 Japanese Americans were incarcerated during World War II – natural and textual cues prevent any easy patriotic reflexes. Reconstructed guard towers and barracks help visitors perceive the experience of being detained. I could imagine Japanese Americans’ shame as I entered claustrophobic buildings and touched the rough straw that filled makeshift mattresses. Many visitors doubtlessly associate mountains with adventure and freedom, but some incarcerees saw the nearby Sierra Nevada as barricades reinforcing the camp’s barbed wire fence. Rangers play up these emotional tensions on their tours. I saw one ranger position a group of schoolchildren atop what were once latrines, and ask them: “Will it happen again? We don’t know. We hope not. We have to stand up for what is right.” Instead of offering visitors a self-congratulatory sense of being a good citizen, Manzanar leaves them with unsettling questions and mixed feelings. Visitors to incarceration camps today might make connections to the U.S.-Mexico border, where detention centers corral people in unhealthy conditions, sometimes separating children from parents. Sites like Manzanar ask us to rethink who “counts” as an American and what unites us as human beings. Visiting and writing about these and other sites made me consider what it would take to disassociate patriotism from “America first”-style nationalism and recast it as collective pride in the United States’ diverse landscapes and peoples. Building a more inclusive patriotism means celebrating freedom in all forms – such as making Juneteenth a federal holiday – and commemorating the tragedies of our past in ways that promote justice in the present. Humble patriotismThis July 4th invites contemplation of what holds us together as a nation during a time of reckoning. I believe Americans should be willing to imagine how a public memorial could be offensive or traumatic. The National Park Service website claims that Mount Rushmore preserves a “rich heritage we all share,” but what happens when that heritage feels like hatred to some people? Growing momentum for removing statues of Confederate generals and other historical figures now understood to be racist, including the statue of Theodore Roosevelt in the front of New York City’s Museum of Natural History, tests the limits of national coherence. Understanding this momentum is not an issue of political correctness – it’s a matter of compassion.Greater clarity about value systems could help unite Americans across party lines. Psychologists have found striking differences between the moral frameworks that shape liberals’ and conservatives’ views. Conservatives generally prioritize purity, sanctity and loyalty, while liberals tend to value justice in the form of concerns about fairness and harm. In my view, patriotism could function as an emotional bridge between these moral foundations. My research suggests that visits to memorial sites are helpful for recognizing our interdependence with each other, as inhabitants of a common country. Places like Mount Rushmore are part of our collective past that raise important questions about what unites us today. I believe it’s our responsibility to approach these places, and each other, with both pride and humility. This is an updated version of an article originally published on June 26, 2019.This article is republished from The Conversation, a nonprofit news site dedicated to sharing ideas from academic experts.Read more: * More than scenery: National parks preserve our history and culture * The twisted roots of U.S. land policy in the WestJennifer Ladino received funding from the National Endowment for the Humanities to support her book on national memorials.

from RSSMix.com Mix ID 8266132 https://ift.tt/3ifDDnu

[maxslogic25]

The 5 Stages Of PPC Account Restructuring

During my tenure as a PPC account manager I’ve found few things to be more anxiety provoking than the performance of a brand new account structure. Those first couple weeks of data are pivotal not only for account success, but for establishing client confidence moving forward.

  Following the launch of a brand new account structure, I typically go through a series of emotions much akin to the five stages of grief. Regardless of the previous state of the account, these distinct emotional divisions seem to be part of a natural progression. The five stages of PPC account restructuring are as follows:

  Denial

Identification of need

Optimism and excitement

Regret

Acceptance

  Identifying the existence of each of these stages throughout the PPC account structure process can be a truly valuable practice. Knowing the symptoms, root cause, and steps to address each stage can go a long way towards eliminating stress and maximizing results.

  Stage 1: Denial

  The first stage of an account restructure is the simple denial of an inevitable need. Sometimes there are ample clear indicators that a new course of action is required, but the status quo has performed adequately in the past. It’s 100% natural to resist significant change, particularly when your current structure feels sufficient.

  via Giphy

  Ultimately, your state of denial could be well founded. Not every account that could benefit from a new structure should implement a new structure. Considerations such as lack of manpower, low expectation of a payoff, or current/upcoming fluctuations in seasonality are completely legitimate reasons to avoid such a project. However, if these do not apply, don’t avoid a new strategic path simply because “this is how it has always been done.”

  Stage 2: Identification Of Need

  Once you’ve powered through the denial stage, the next progression is an identification of need. A couple months back I wrote an article that reveals the red flags of ineffective account structure:

  Inefficient budgeting and reporting

Low quality scores

Keyword contamination

Ad groups consuming disproportionate % of campaign budget

  The first two of these red flags are relatively easy to navigate. An effective account structure will make budgeting and reporting a simple process. If you find either of these items to be a struggle, chances are your campaign segmentation could be updated to streamline this routine. As for poor quality scores, Google recently provided account managers with a long overdue capability to track historical shifts in relevance.

  Keyword contamination and ad group budget consumption are items that will become apparent from routine optimizations such as search query analysis. Keyword contamination can be identified through a quick pivot of keyword or search terms connecting to a given ad group. Make sure to include geographical and device differences to reflect overlap properly. Alternatively, a specific ad group claiming a significant majority of campaign budget can indicate the need for more granular segmentation.

    Once a combination of these symptoms is identified, it’s easy to transition from identification to excitement.

  Stage 3: Optimism And Excitement

  The third stage of account restructuring is undoubtedly the most rewarding of all. Now that we’ve identified a benefit to creating a new backbone for our PPC account, the build process begins with ideas of grandeur and success. Despite attempting to stay grounded, the elusive 1-2 punch of both efficiency and volume becomes a very vivid dream.

  via Giphy

  The optimism of this stage should not undermine the work that lies ahead. The proper account structure will need to address all of the issues you’ve experienced previously: geographic overlap, match type segmentation, budgeting complications, product organizations, etc. Building out such a comprehensive structure will take time, a process that is readily streamlined in bulk through campaign building in Excel.

  Stage 4: Regret

  Once the initial excitement of a new beginning wears off, it’s common to enter a short stage of regret. While best practices called for a more granular and cohesive account structure, the unknowns of the ramp-up timeline can quickly produce doubt. The important thing to remember when launching a new account structure is that performance will not improve overnight. It takes time for quality scores to normalize and for traffic to shift towards its new standard level.

    One key step to take prior to implementing a new account structure is a quick keyword audit. Make sure that your newly organized structure still targets all of the top performing keywords and search queries of the past couple of months. Use a quick VLOOKUP to ensure all of these items are included in the new list. Additionally, considering flighting out the new structure in rounds. This will allow for a smaller scale test while also limiting major fluctuations to the account.

  Stage 5: Acceptance

  Despite all the stresses, doubts, and anxieties, eventually the “acceptance” stage of an account transition will be reached. At this point, traffic has reached full capacity and performance has begun to normalize. We can start to make full-scale changes from a bidding and budgeting perspective that take full advantage of the new structure. Even if performance hasn’t yet shown improvement compared to the previous setup, take note that your new account structure is designed to better incorporate frequent optimizations given its match type segmentation, keyword makeup, and account organization. Generally speaking, it’s just a matter of time before the data reflects the strategic improvements

  Concluding Thoughts

  From denial through acceptance, the five emotional stages experienced when restructuring a PPC account are an undeniable roller coaster. Ultimately the key to success in this scenario is preparation and patience. Preparation ensures complete coverage prior to implementation, minimizing any overlooked aspects of success from the previous structure. Once launched, patience becomes the virtue while traffic and actionable insights steadily accrue.

  Cover photo courtesy of Bruce Aldridge

from RSSMix.com Mix ID 8217493 http://www.ppchero.com/the-5-stages-of-ppc-account-restructuring/

[racheltgibsau]

The 5 Stages Of PPC Account Restructuring

During my tenure as a PPC account manager I’ve found few things to be more anxiety provoking than the performance of a brand new account structure. Those first couple weeks of data are pivotal not only for account success, but for establishing client confidence moving forward.

  Following the launch of a brand new account structure, I typically go through a series of emotions much akin to the five stages of grief. Regardless of the previous state of the account, these distinct emotional divisions seem to be part of a natural progression. The five stages of PPC account restructuring are as follows:

  Denial

Identification of need

Optimism and excitement

Regret

Acceptance

  Identifying the existence of each of these stages throughout the PPC account structure process can be a truly valuable practice. Knowing the symptoms, root cause, and steps to address each stage can go a long way towards eliminating stress and maximizing results.

  Stage 1: Denial

  The first stage of an account restructure is the simple denial of an inevitable need. Sometimes there are ample clear indicators that a new course of action is required, but the status quo has performed adequately in the past. It’s 100% natural to resist significant change, particularly when your current structure feels sufficient.

  via Giphy

  Ultimately, your state of denial could be well founded. Not every account that could benefit from a new structure should implement a new structure. Considerations such as lack of manpower, low expectation of a payoff, or current/upcoming fluctuations in seasonality are completely legitimate reasons to avoid such a project. However, if these do not apply, don’t avoid a new strategic path simply because “this is how it has always been done.”

  Stage 2: Identification Of Need

  Once you’ve powered through the denial stage, the next progression is an identification of need. A couple months back I wrote an article that reveals the red flags of ineffective account structure:

  Inefficient budgeting and reporting

Low quality scores

Keyword contamination

Ad groups consuming disproportionate % of campaign budget

  The first two of these red flags are relatively easy to navigate. An effective account structure will make budgeting and reporting a simple process. If you find either of these items to be a struggle, chances are your campaign segmentation could be updated to streamline this routine. As for poor quality scores, Google recently provided account managers with a long overdue capability to track historical shifts in relevance.

  Keyword contamination and ad group budget consumption are items that will become apparent from routine optimizations such as search query analysis. Keyword contamination can be identified through a quick pivot of keyword or search terms connecting to a given ad group. Make sure to include geographical and device differences to reflect overlap properly. Alternatively, a specific ad group claiming a significant majority of campaign budget can indicate the need for more granular segmentation.

    Once a combination of these symptoms is identified, it’s easy to transition from identification to excitement.

  Stage 3: Optimism And Excitement

  The third stage of account restructuring is undoubtedly the most rewarding of all. Now that we’ve identified a benefit to creating a new backbone for our PPC account, the build process begins with ideas of grandeur and success. Despite attempting to stay grounded, the elusive 1-2 punch of both efficiency and volume becomes a very vivid dream.

  via Giphy

  The optimism of this stage should not undermine the work that lies ahead. The proper account structure will need to address all of the issues you’ve experienced previously: geographic overlap, match type segmentation, budgeting complications, product organizations, etc. Building out such a comprehensive structure will take time, a process that is readily streamlined in bulk through campaign building in Excel.

  Stage 4: Regret

  Once the initial excitement of a new beginning wears off, it’s common to enter a short stage of regret. While best practices called for a more granular and cohesive account structure, the unknowns of the ramp-up timeline can quickly produce doubt. The important thing to remember when launching a new account structure is that performance will not improve overnight. It takes time for quality scores to normalize and for traffic to shift towards its new standard level.

    One key step to take prior to implementing a new account structure is a quick keyword audit. Make sure that your newly organized structure still targets all of the top performing keywords and search queries of the past couple of months. Use a quick VLOOKUP to ensure all of these items are included in the new list. Additionally, considering flighting out the new structure in rounds. This will allow for a smaller scale test while also limiting major fluctuations to the account.

  Stage 5: Acceptance

  Despite all the stresses, doubts, and anxieties, eventually the “acceptance” stage of an account transition will be reached. At this point, traffic has reached full capacity and performance has begun to normalize. We can start to make full-scale changes from a bidding and budgeting perspective that take full advantage of the new structure. Even if performance hasn’t yet shown improvement compared to the previous setup, take note that your new account structure is designed to better incorporate frequent optimizations given its match type segmentation, keyword makeup, and account organization. Generally speaking, it’s just a matter of time before the data reflects the strategic improvements

  Concluding Thoughts

  From denial through acceptance, the five emotional stages experienced when restructuring a PPC account are an undeniable roller coaster. Ultimately the key to success in this scenario is preparation and patience. Preparation ensures complete coverage prior to implementation, minimizing any overlooked aspects of success from the previous structure. Once launched, patience becomes the virtue while traffic and actionable insights steadily accrue.

  Cover photo courtesy of Bruce Aldridge

from RSSMix.com Mix ID 8217493 http://www.ppchero.com/the-5-stages-of-ppc-account-restructuring/

[archiebwoollard]

The 5 Stages Of PPC Account Restructuring

During my tenure as a PPC account manager I’ve found few things to be more anxiety provoking than the performance of a brand new account structure. Those first couple weeks of data are pivotal not only for account success, but for establishing client confidence moving forward.

  Following the launch of a brand new account structure, I typically go through a series of emotions much akin to the five stages of grief. Regardless of the previous state of the account, these distinct emotional divisions seem to be part of a natural progression. The five stages of PPC account restructuring are as follows:

  Denial

Identification of need

Optimism and excitement

Regret

Acceptance

  Identifying the existence of each of these stages throughout the PPC account structure process can be a truly valuable practice. Knowing the symptoms, root cause, and steps to address each stage can go a long way towards eliminating stress and maximizing results.

  Stage 1: Denial

  The first stage of an account restructure is the simple denial of an inevitable need. Sometimes there are ample clear indicators that a new course of action is required, but the status quo has performed adequately in the past. It’s 100% natural to resist significant change, particularly when your current structure feels sufficient.

  via Giphy

  Ultimately, your state of denial could be well founded. Not every account that could benefit from a new structure should implement a new structure. Considerations such as lack of manpower, low expectation of a payoff, or current/upcoming fluctuations in seasonality are completely legitimate reasons to avoid such a project. However, if these do not apply, don’t avoid a new strategic path simply because “this is how it has always been done.”

  Stage 2: Identification Of Need

  Once you’ve powered through the denial stage, the next progression is an identification of need. A couple months back I wrote an article that reveals the red flags of ineffective account structure:

  Inefficient budgeting and reporting

Low quality scores

Keyword contamination

Ad groups consuming disproportionate % of campaign budget

  The first two of these red flags are relatively easy to navigate. An effective account structure will make budgeting and reporting a simple process. If you find either of these items to be a struggle, chances are your campaign segmentation could be updated to streamline this routine. As for poor quality scores, Google recently provided account managers with a long overdue capability to track historical shifts in relevance.

  Keyword contamination and ad group budget consumption are items that will become apparent from routine optimizations such as search query analysis. Keyword contamination can be identified through a quick pivot of keyword or search terms connecting to a given ad group. Make sure to include geographical and device differences to reflect overlap properly. Alternatively, a specific ad group claiming a significant majority of campaign budget can indicate the need for more granular segmentation.

    Once a combination of these symptoms is identified, it’s easy to transition from identification to excitement.

  Stage 3: Optimism And Excitement

  The third stage of account restructuring is undoubtedly the most rewarding of all. Now that we’ve identified a benefit to creating a new backbone for our PPC account, the build process begins with ideas of grandeur and success. Despite attempting to stay grounded, the elusive 1-2 punch of both efficiency and volume becomes a very vivid dream.

  via Giphy

  The optimism of this stage should not undermine the work that lies ahead. The proper account structure will need to address all of the issues you’ve experienced previously: geographic overlap, match type segmentation, budgeting complications, product organizations, etc. Building out such a comprehensive structure will take time, a process that is readily streamlined in bulk through campaign building in Excel.

  Stage 4: Regret

  Once the initial excitement of a new beginning wears off, it’s common to enter a short stage of regret. While best practices called for a more granular and cohesive account structure, the unknowns of the ramp-up timeline can quickly produce doubt. The important thing to remember when launching a new account structure is that performance will not improve overnight. It takes time for quality scores to normalize and for traffic to shift towards its new standard level.

    One key step to take prior to implementing a new account structure is a quick keyword audit. Make sure that your newly organized structure still targets all of the top performing keywords and search queries of the past couple of months. Use a quick VLOOKUP to ensure all of these items are included in the new list. Additionally, considering flighting out the new structure in rounds. This will allow for a smaller scale test while also limiting major fluctuations to the account.

  Stage 5: Acceptance

  Despite all the stresses, doubts, and anxieties, eventually the “acceptance” stage of an account transition will be reached. At this point, traffic has reached full capacity and performance has begun to normalize. We can start to make full-scale changes from a bidding and budgeting perspective that take full advantage of the new structure. Even if performance hasn’t yet shown improvement compared to the previous setup, take note that your new account structure is designed to better incorporate frequent optimizations given its match type segmentation, keyword makeup, and account organization. Generally speaking, it’s just a matter of time before the data reflects the strategic improvements

  Concluding Thoughts

  From denial through acceptance, the five emotional stages experienced when restructuring a PPC account are an undeniable roller coaster. Ultimately the key to success in this scenario is preparation and patience. Preparation ensures complete coverage prior to implementation, minimizing any overlooked aspects of success from the previous structure. Once launched, patience becomes the virtue while traffic and actionable insights steadily accrue.

  Cover photo courtesy of Bruce Aldridge

from RSSMix.com Mix ID 8217493 http://www.ppchero.com/the-5-stages-of-ppc-account-restructuring/

[zacdhaenkeau]

The 5 Stages Of PPC Account Restructuring

During my tenure as a PPC account manager I’ve found few things to be more anxiety provoking than the performance of a brand new account structure. Those first couple weeks of data are pivotal not only for account success, but for establishing client confidence moving forward.

  Following the launch of a brand new account structure, I typically go through a series of emotions much akin to the five stages of grief. Regardless of the previous state of the account, these distinct emotional divisions seem to be part of a natural progression. The five stages of PPC account restructuring are as follows:

  Denial

Identification of need

Optimism and excitement

Regret

Acceptance

  Identifying the existence of each of these stages throughout the PPC account structure process can be a truly valuable practice. Knowing the symptoms, root cause, and steps to address each stage can go a long way towards eliminating stress and maximizing results.

  Stage 1: Denial

  The first stage of an account restructure is the simple denial of an inevitable need. Sometimes there are ample clear indicators that a new course of action is required, but the status quo has performed adequately in the past. It’s 100% natural to resist significant change, particularly when your current structure feels sufficient.

  via Giphy

  Ultimately, your state of denial could be well founded. Not every account that could benefit from a new structure should implement a new structure. Considerations such as lack of manpower, low expectation of a payoff, or current/upcoming fluctuations in seasonality are completely legitimate reasons to avoid such a project. However, if these do not apply, don’t avoid a new strategic path simply because “this is how it has always been done.”

  Stage 2: Identification Of Need

  Once you’ve powered through the denial stage, the next progression is an identification of need. A couple months back I wrote an article that reveals the red flags of ineffective account structure:

  Inefficient budgeting and reporting

Low quality scores

Keyword contamination

Ad groups consuming disproportionate % of campaign budget

  The first two of these red flags are relatively easy to navigate. An effective account structure will make budgeting and reporting a simple process. If you find either of these items to be a struggle, chances are your campaign segmentation could be updated to streamline this routine. As for poor quality scores, Google recently provided account managers with a long overdue capability to track historical shifts in relevance.

  Keyword contamination and ad group budget consumption are items that will become apparent from routine optimizations such as search query analysis. Keyword contamination can be identified through a quick pivot of keyword or search terms connecting to a given ad group. Make sure to include geographical and device differences to reflect overlap properly. Alternatively, a specific ad group claiming a significant majority of campaign budget can indicate the need for more granular segmentation.

    Once a combination of these symptoms is identified, it’s easy to transition from identification to excitement.

  Stage 3: Optimism And Excitement

  The third stage of account restructuring is undoubtedly the most rewarding of all. Now that we’ve identified a benefit to creating a new backbone for our PPC account, the build process begins with ideas of grandeur and success. Despite attempting to stay grounded, the elusive 1-2 punch of both efficiency and volume becomes a very vivid dream.

  via Giphy

  The optimism of this stage should not undermine the work that lies ahead. The proper account structure will need to address all of the issues you’ve experienced previously: geographic overlap, match type segmentation, budgeting complications, product organizations, etc. Building out such a comprehensive structure will take time, a process that is readily streamlined in bulk through campaign building in Excel.

  Stage 4: Regret

  Once the initial excitement of a new beginning wears off, it’s common to enter a short stage of regret. While best practices called for a more granular and cohesive account structure, the unknowns of the ramp-up timeline can quickly produce doubt. The important thing to remember when launching a new account structure is that performance will not improve overnight. It takes time for quality scores to normalize and for traffic to shift towards its new standard level.

    One key step to take prior to implementing a new account structure is a quick keyword audit. Make sure that your newly organized structure still targets all of the top performing keywords and search queries of the past couple of months. Use a quick VLOOKUP to ensure all of these items are included in the new list. Additionally, considering flighting out the new structure in rounds. This will allow for a smaller scale test while also limiting major fluctuations to the account.

  Stage 5: Acceptance

  Despite all the stresses, doubts, and anxieties, eventually the “acceptance” stage of an account transition will be reached. At this point, traffic has reached full capacity and performance has begun to normalize. We can start to make full-scale changes from a bidding and budgeting perspective that take full advantage of the new structure. Even if performance hasn’t yet shown improvement compared to the previous setup, take note that your new account structure is designed to better incorporate frequent optimizations given its match type segmentation, keyword makeup, and account organization. Generally speaking, it’s just a matter of time before the data reflects the strategic improvements

  Concluding Thoughts

  From denial through acceptance, the five emotional stages experienced when restructuring a PPC account are an undeniable roller coaster. Ultimately the key to success in this scenario is preparation and patience. Preparation ensures complete coverage prior to implementation, minimizing any overlooked aspects of success from the previous structure. Once launched, patience becomes the virtue while traffic and actionable insights steadily accrue.

  Cover photo courtesy of Bruce Aldridge

from RSSMix.com Mix ID 8217493 http://www.ppchero.com/the-5-stages-of-ppc-account-restructuring/