#socialroi

[jinactusconsulting]

Can you share success stories or case studies of organizations that have leveraged social analytics to achieve their goals in the digital realm?

Certainly! Here are a few success stories and case studies of organizations that have effectively leveraged social analytics to achieve their goals in the digital realm:

JetBlue Airways: Improving Customer ServiceJetBlue Airways used social analytics to monitor customer sentiment on social media platforms. By actively listening to passenger feedback and analyzing sentiment data, JetBlue was able to identify and address issues in real-time. This proactive approach improved customer service and loyalty. Their "Listen. Care. Act." program became a prime example of how social analytics can enhance customer satisfaction in the airline industry.

Dell: Enhancing Product DevelopmentDell utilized social analytics to gain insights into customer preferences and pain points. By analyzing social media conversations, reviews, and feedback, Dell identified opportunities for product improvements and innovation. Their "IdeaStorm" platform allowed customers to share ideas and feedback, leading to product enhancements and a stronger customer-community relationship.

Domino's Pizza: Turning Feedback into ActionDomino's Pizza leveraged social analytics to monitor online conversations and customer feedback about their products. They listened to both positive and negative feedback and used it to drive product innovation. In response to customer criticisms of their pizza's taste, they conducted a complete overhaul of their pizza recipe. This transparency and responsiveness resulted in a significant increase in sales and improved customer perception.

Wendy's: Building a Social Media PersonaWendy's, a fast-food restaurant chain, developed a distinct and humorous social media persona that resonated with its target audience. They used social analytics to understand trending topics, engage with customers in real-time, and create witty and shareable content. Wendy's Twitter account, in particular, gained a massive following, and their engagement levels soared, showcasing how a unique social media strategy can lead to brand success.

Oreo: Real-Time MarketingOreo made headlines during Super Bowl XLVII when a power outage occurred. Leveraging social analytics, Oreo's marketing team quickly created and shared a tweet: "Power out? No problem. You can still dunk in the dark." This real-time marketing success demonstrated how social analytics can help brands stay agile and capitalize on unexpected opportunities.

Coca-Cola: Personalized MarketingCoca-Cola utilized social analytics to analyze customer data and segment its audience effectively. This allowed them to create highly personalized marketing campaigns and content tailored to different demographics and preferences. Their "Share a Coke" campaign, which featured personalized bottles with people's names, drove engagement and increased sales.

These success stories highlight how organizations across various industries have harnessed social analytics to gain insights, engage with their audience, enhance customer experiences, and drive business outcomes. By leveraging the power of data and social listening, these organizations have achieved their digital goals and strengthened their brand presence in the digital realm.

[ottawaseoservice]

Social Metrics Decoded: Measuring Your Marketing Campaign Success

Discover how to track and measure the impact of your social media marketing efforts. This guide breaks down the key metrics that will tell you what's working, what's not, and how you can optimize your strategy for better engagement and ROI. Elevate your social media game now. #SocialROI

[oktopost]

Justin Levy on How to Grow Reach without Driving Down Engagement

Justin Levy on How to Grow Reach without Driving Down Engagement https://www.oktopost.com/blog/justin-levy-growing-reach/ reblogged via Oktopost Social Media Management

[kumicumz]

Longevity of #Content on Social Media #socialmedia #SocialROI #socialmediamarketing #DigitalMarketing #marketing #contentmarketing #EmailMarketing #Blog #influencer #socialmediamarketing #follow4follow #followforfollow #like4like #brandsaid

[abhinavpooniaphotography]

10 WOW SOCIAL MEDIA STATISTICS #socialmediamarketing #social_media #SocialROI #DigitalMarketing #SocialMediaStatistics #CEOs #entrepreneur #brands #SA #sales #business #startup #contentstrategy #socialmedia #SocialROI #socialmediamarketing #contentmarketing #Blog #influencer (at Mohali, India)

[digitalwebtrend]

‪Top 10 Things that you must not share on Social Networking Sites. #socialmedia #networking #socialselling #socialmediamarketing #SMM #content #B2B #SocialROI ‬

[hieminddigital]

Leads can be created for different purposes like list building, e-newsletter list acquisition or for sales. Let's find your requirement https://www.viapocket.com/lead-genaration.html #viapocket #bedigitallywow #leadgenerationcampaign #googleadwords #ppc #DigitalMarketing #SEO #SocialROI #Socialmediamarketing #instame #likeforlikeback #follow4like https://www.instagram.com/p/BzKdajonyR1/?igshid=k2li37uvyye

[directalliedagency]

End-to-end Marketing #digital branding #brandmanagement #socialROI #b2b 

[consagous]

Why Social Media ROI Matters? #SocialROI gives you a fair idea of where you stand, what's your destination and in which direction you should be moving. #socialmedia #socialmediamarketing #maximizeROI #campaign #leads #sales #socialbranding https://www.consagous.co/

[go-rewardsfuel]

New! 😁👊🏼🔥 You're going to love how quick + easy it is to create a #contest with our new style editor. Hundreds of fonts and colours and the ability to save your contest templates with just a few clicks. 🎯 Hit our bio link to try a demo. : : : : . . . . #contestmarketing #smm #emailmarketing #leadgen #mailchimp #aweber #yourubetips #marketingTips #videomarketing #influencermarketing #giveaway #snapchat #instagrammer #youtuber #instagramcontest #instagrammer #socialmediamarketing #marketingautomation #influencermarketing #socialroi #influencers #contentmarketing #leadgenerationTips #digitalmarketing

[b2the7]

I love learning from others and to see the tools others are using for Social… . . . What is your favorite #SocialMedia tools that you use daily for engaging, creating, scheduling, monitoring and analyzing? . . . . . . . . . . . . #Digital360Chat #TwitterChat #TwitterSmarter #SocialROI

[jcole0809]

Ending my day at @apbrewict hanging with those awesome #socialroi folks over on @twitter! 🖤🍻✨ | #twitterchat #socialmediamarketer #sociallove #wichitabeer #aeroplainsbrewing #wichitaks https://ift.tt/2qWwn6w

[oktopost]

Zero Party Data: What It Is and Why You Need It

Zero Party Data: What It Is and Why You Need It https://www.oktopost.com/blog/zero-party-data-need/ reblogged via Oktopost Social Media Management

[backbenchershq]

Boost Your Creativity & Turbocharge Your Content Marketing – #SocialROI Recap with Kathy Klotz-Guest

The post Boost Your Creativity & Turbocharge Your Content Marketing – #SocialROI Recap with Kathy Klotz-Guest appeared first on The Backbenchers.

from WordPress https://ift.tt/2J4Eh8J via IFTTT

[conniecogeie]

How to Reverse Atomize Your Content Marketing

When we work with our clients on content marketing strategy here at Convince & Convert, two of our most consistently used maxims are “bricks and feathers” and “content atomization.”

“Bricks and feathers” describes the two primary types of content marketing. Bricks are hefty. Bricks are permanent. Bricks require more production time. Bricks are saved, shared, or printed. A webinar is a brick, for example.

Feathers are lightweight. Feathers are ephemeral and somewhat disposable. Feathers are easier to create. They are noticeable but less persuasive than bricks. This blog post is a feather, for example.

“Content atomization” (coined by Todd Defren) means taking your content marketing “big idea”—usually a brick of some sort—and deconstructing it into a series of smaller feathers. This gives you more juice for the squeeze, increases the efficiency of your content creation efforts, and allows the brick premise to live in multiple places and formats (social media, for instance).

Typically, we advise a one-to-eight ratio for atomization. That means you should repurpose and repackage each brick into at least eight feathers.

For more on bricks and feathers >>>

For more on content atomization >>>

Reverse Content Atomization

Last week, I was sent a very interesting example of content marketing from ManageFlitter where the atomization process was turned on its head. Instead of splitting a big idea into a bunch of smaller executions, they took a large batch of feathers and rolled them up into a brick. Here’s how they did it.

#SocialROI is a recurring Twitter chat that takes places each Tuesday at 5 p.m. ET. This weekly feather is hosted by consultant and Twitter expert Madalyn Sklar (who was a great guest on my Social Pros podcast), who is joined by a special guest. But, like all good Twitter chats, the tuned-in community participates significantly too, asking and answering questions with aplomb.

The Australian Twitter optimization software firm ManageFlitter is the exclusive sponsor of #SocialROI, and this reverse atomization system maximizes the value of their sponsorship.

Feather: Each week, ManageFlitter posts social graphics on their accounts promoting the show and that week’s special guest.

Join us today for the #SocialROI Twitter chat hosted by Madalyn Sklar with guest Shaun Ayala.

Topic: Strategies for…

Posted by ManageFlitter on Tuesday, February 6, 2018

Feather: At the conclusion of each chat, Madalyn conducts a Facebook Live chat with the guest, amplifying the episode and providing a cross-channel boost.

#SocialROI “After” Chat with host Madalyn Sklar and guest Peg Fitzpatrick talking about Creating Twitter Visuals That Drive Conversion

#SocialROI “After” Chat with host Madalyn Sklar and guest Peg Fitzpatrick talking about Creating Twitter Visuals That Drive Conversion

Posted by ManageFlitter on Tuesday, April 10, 2018

Feather: Approximately 72 hours after each chat concludes, ManageFlitter posts a comprehensive recap blog post that includes all questions asked of the guest and the best answers from the community.

Feather: ManageFlitter cross-posts the Facebook Live videos to their YouTube channel as a playlist just for #SocialROI.

Brick: With 52 weekly Twitter chats worth of content at hand, plus hundreds of accompanying Feathers, ManageFlitter reverse atomized the content by rolling up the greatest hits from the series into a downloadable PDF Brick called “#SocialROI: 25 Topics Covered by 25 Social Media Experts.”

The ebook is very interesting. Lots of good perspectives, and an excellent example of reverse content atomization.

Back to the Future

I’m sure I didn’t invent reverse atomization, but I first took a stab at it when I launched my own Twitter-based interview series in 2008, called Twitter 20. Joseph Jaffe was my first guest on the show, and after a few dozen “episodes,” I rolled them up into a Slideshare download, just like what ManageFlitter has done here.

Great to see that content extension through atomization is alive and well!

If you’re not pursuing a one-to-eight or eight-to-one strategy, start thinking about atomization in your content marketing planning process. It will help you a lot.

(And if the team and I at Convince & Convert can assist, please let us know.)

https://ift.tt/2HNrDaq

[digitalwebtrend]

‪Why aren’t your #Facebook ads working? https://goo.gl/Z2YAQv‬ ‪#facebookdown #advertising #socialmedia #SocialROI #smm #FacebookAds #facebookbusiness #DigitalMarketing ‬