#so why even put them. why make a complex system of contests if getting items for said contest relies heavily on luck

[iidsch]

It's crazy how there are sooo many things to do in a pokemon game and none of them are fun

[starr-fall-knight-rise]

Humans are Space Orcs, “Comic-con.”

You guys wanted something fluffier and lighthearted, so I took a suggestion from a group of the Discord server, and did this with it I hope you guys like, and thank you for the suggestions.  “Where are you taking me? And why am I wearing this?”

Adam frowned at her, “Don’t be such a party pooper, I took you to watch MMA last week, and now its my turn to pick the fun activity.”

Sunny held up the glowing weapon --of facsimile of a weapon--, “What is this called again.”

“It’s an energy sword, from a really REALLY old video game.”

“And what are you supposed to be.”

Adam turned to look at her, shaking his head in disappointment, “Sometimes, I am sad for your lack of pop culture education.”

“And whose fault is it for my lack of pop culture education?”

He tapped his chin, “I suppose that is true.” 

“To be fair the pop culture you subscribe to is like two thousand years old.” She looked him up and down. He was wearing a spacesuit and a jetpack. This might have been normal for him were it not for the painstaking hours that he had spent painting the thing and applying decals.

Where the standard issue UNSC space - suit ranged anywhere from white to silver to dark blue, this one was in a gaudy combination of white with green and purple highlights with a blue decal on the front embossed with the outline of stylized white wings. Under that, he had taken the time to dye one of the old undersuits purple, and was now wearing the hood to complete ‘the affect’

“Seriously though. What are You?”

He turned to look at her grinning and patted her on the shoulder, “Just wait.”

She sighed and did as told following him out of the underground parking lot and up into the sun. She threw her hand over her face as they came up into the sun, and when she withdrew her hand, she found herself surrounded by hundreds of humans all walking towards the same destination, and all of them were dressed, strangely… she couldn’t tell which ones for sure, because humans always seemed to dress strangely, but something bout this gave her the feeling that these ones were doing it on purpose..

At her side, Adam was grinning.

Following the line of people her eyes traced up to the large, and spacious building just up ahead. The walls were made out of metal and glass paneling, and across their surface scrolling scenes from movies and comic strips flashed.

Off to her side, a man in a blue and red suit, with a big yellow S on the front went floating past, his hover boots giving him the effect as if he were flying, red cape billowing out behind him.

Someone else to their side was walking a rather large brown dog towards the building. It had a teel collar and a couple of painted on black spots, while he was wearing a  green shirt and brown pants. He looked like he really needed a haircut.

Sunny tilted her head to better read the letters on the building before her.

J. HAIL CONVENTION HALL 

They were just outside the doors when someone ran up to them. THey looked younger, maybe in their teens, dressed with an elaborately colored wig, and strange colorful clothes, “Holy Shit! Your costumes are awesome, Can I get a picture?”

“Hell yeah.” Adam motioned the kid closer, pulling Sunny down beside them so the kid could grab a picture and then turn to look at Sunny, “How did you make it look so real. You look just like the Drev from that movie.” 

She stared at him before looking down at herself.

Adam laughed, “It looks real because it IS real.”

The kid stared at them in disbelief, “No way.”

“Yeah she's a real life actual alien.”

Eyes went even wider, I...w...wow.” 

Sunny shrugged and waved one of her arms to the kid as Adam dragged her further up the line.

“Here, hold out your hand.” She did as told and he wrapped a small plastic bracelet around her wrist. The letters on the band read VIP

Walking over to the doors they were stopped by a group of people holding up their hands. One of them walked around them, and pointed at Adam’s jetpack, “YOu have a licence for that?”

“As a matter of fact, I do.” 

He reached into one of the pockets on his suit and pulled it out to show them. THey looked it over and then nodded, and he grinned. Tey read off some rules before they were suddenly interrupted.

Voices behind them, and Sunny turned.

A group of people walked up, one of them was dressed like a cowboy with a yellow shirt and blue pants, with a brown hat.

Another human in a blow up dinosaur costume pointed at Adam’s uniform,

“And what does that button do.”

Adam grinned, and Sunny watched him with a fond shake of her head as he approached them, putting on some sort of character voice.

“Ill show you.” Looking around to make sure that everyone was clear, he deployed the wings of the jetpack, striped in red and white.

The group oohed and ahhed.

THe cowboy moved forward, “Oh what, these are plastic, he can’t fly.”

“They are a trillium carbonic alloy and I CAN fly.”

“No you can’t”

“Yes I can.”

“Can’t.”

“CAN.”

“Can’t Can’t Can’t.”

“I could fly around this convention center with my eyes closed.”

Sunny just stood there watching them nervously shifting back and forth. She had a feeling that they were arguing, but it also felt very scripted, though how it could be scripted, she didn’t know. They had never seen these people as far as she was concerned.

The other man moved very close, “Ok then my light beer, prove it.”

“Alright then, I will.”

He held out his hands voice growing a bit more serious as he did, “Everyone step back.”

They did as told, and the cowboy was smiling now instead of frowning.

“Adam, is this legal.” Sunny wondered.

He turned to look at her, “Yes, the convention center has its own airspace just for this. I had to sign a waver.” He turned back to the others and ignited the engin on the jetpack kicking off the ground.

His flight was far more controlled than his original flight, and he flew in a fast circle around the area, dropping in with a flip to land before them to the cheering of an amassed crowd.

He pointed at the cowboy, “CAN.”

“That wasn’t flying, that was falling with style.” The man protested though he was grinning even as he walked over to take a picture with Adam.

“Pretty sure that made my day, your costume is awesome. Is this a real spacesuit.”

“You bet it is.”

“Where did you get your hands on one.”

“Oh I have my sources. Did you make your costume?”

“Sewed it myself. The hat and boots I bought though.”

They parted ways with Adam’s new friend and stepped inside the convention center scanning their bracelets as they went in.

“Welcome, Sunny to the biggest nerd convention ever conceived of by man...ComicCon.”

She turned in a wide circle eyes wide at thousands of booths, thousands of people all talking and laughing. He grabbed her hand and dragged hr further inside, “IF your good, I’ll buy you a sword.”

“Nerds want swords?”

He raised an eyebrow at her, “Of course nerds want swords. Here, lets start over there and movie this way, through the art section first.”

Sunny did as told, following after him.

She never knew Adam being one to spend a lot of money, he had no reason too, but after the first ten minutes she figured out that he was a little bit of a spender when it came to nerdy things. Posters and drawings and other related items.

However, she was surprised to find that they did have leather workers and blacksmiths as they were called, and she did…. In fact… get herself a sword which she recognized from the lord of the rings movie he had made her watch. It was a pretty good sword all things considered as if whoever made it actually knew how to make swords.

They were coming around a corner when they almost ran into another group of people. Adam dropped one of his bags and the other reached down to pick it up. When he stood, Sunny's eyes widened. Blond hair green eyes and an eyepatch, “Sweet Costume!”

She shook herself thinking she had bumped her head or something and was seeing double, but no, when she looked closer she realised that this person couldnt have been more than fifteen or sixteen…. And dressed like Adam.

She looked over at Adam who was standing mouth open eyes wide.

“Can I get a picture!”

Sunny just nodded her head as the kid jumped over next to her and had his friend take it before running off yelling back at her about her amazing costume.

Adam turned to look at Sunny, “Did I just>”

“I think you did.”

He shook himself, “Wow.”

She nodded 

After that it started happening more and more. 

Adam was everywhere, in all stages of life. They had recreated his uniforms, his flight suits, his space suits. They brought their dogs. There were even gender bent versions of him, blond women wearing eyepatches, brown jackets and jeans making it very clear who they were .

It got even more weird when Sunny started seeing herself.

Small children in costumes made of foam.

People wearing onesies that sort of looked like her, and even one costume that had a woman on stilts for her legs, and a complex system of homemade mechanics to allow her to move around.

Adam stood there mouth open just staring at them.

Sunny laughed at the irony.

He was here as a guest, and no one knew.

If only they had any idea that the real deal was here and dressed like a space ranger from a two thousand year old cartoon.

Sunny tilted her head listening to the announcements which said there would be a “Adam Vir look alike contest going on on the other side of the convention.

She turned to look at Adam and they  both began to laugh hysterically. She grabbed his arm. We have to see this.

They wandered over just as the others were filtering in. And there were TONS of them, all dressed like Adam. One stopped next to him, spiky blond hair, clearly dyed for the occasion, wearing a flight suit and aviators.

Adam Tried to avoid eye contact with anyone as they sat down to watch, however no one recognized him, not even close.

They sat, watching the judging.

An adorable little boy with blond hair and a NASA T-shirt won for the younger age bracket.

The jumpsuit wearing kid to their right won for his teenage years.

At the end it was up between two men, one in casual wearing and one in a uniform. The one wearing the uniform had a similar lopsided grin as Adam and she would have chosen him as a dead ringer, and was almost put off when they chose the other man, who was, on the other hand, roguishly handsome.

She snorted, “He looks nothing like you.”

“But he does look like Keith Jenning who played me, so I guess people sort of conflate us as being the same person.”

“This is so unreal.”

They laughed again as they walked away sunny pointing out he probably would have lost the contest if he had tried to enter, and he laughed along with her.

THey were perusing through a booth with a bunch of old vintage movies when another announcement came over the intercom, saying that the cast of Adam’s movie was going to be speaking.”

Adam’s eyes widened, and together they made their way wanting to see what all the fuss was about. There were hundreds of people packed into the large room, and they were only able to get space just along one wall.

Up at the table, he recognized Keith Jenning, Rita. Ortiz, and Adler Handen, the voice actor for Krill and the woman who played Sunny.

Adam leaned back against the wall to watch.

Keith didn’t look anything like Adam at this moment, his hair back to brown like it usually was.

Hands raised in the crowd as questions were shot out, “What was the hardest part of playing Adam Vir?”

Keith laughed and then paused, “I think it might have been the eyepatch. I stubbed my toe like…. What was it Rita, we kept track on set.”

“About 456 times during the course of filming.” She added, and the group of them laughed.

“How accurate is the story to what actually happened?” Someone called out

Adler Handen leaned forward, “You know it was actually pretty accurate because Adam Vir was actually consulting through the whole process, though I think it is glammed up to make him look maybe a little more….”

“Poised.” Rita added, “Ellis gave him a bit of an action hero spin.”

“What is he actually like?”

Keith smiled as did Rita, “He’s hilarious, and kind, and a bit of a clutz I would say.”

Rita laughed, “That is one part of the movie that is inaccurate. I think they should have put it in, but he was like the last man to step onto Proxima B, and when he did he says he actually fell out of the shuttle and landed on his face.”

There was laughter from the crowd.

“Honestly a really modest guy all told.

“He has the personality of a golden retriever…. In a good way obviously.” Rita said

Keith had stood up from his palace at the table and was looking around the crowd for more questions, when his eyes fell on Adam and Sunny not a few rows away leaning against the wall.

The recognition was instantaneous, despite them not having seen for a long time. He pointed his eyes wide, “Adam…. Adam is that you. Sunny?”

The entire crowd turned and thousands of eyes fell on them.

Adam was stuck like a deer in the headlights hands held up.

“No way It IS YOU. Someone grab a chair and get him up here.” 

Rita stood in her seat and waved.

Now people were standing to get a good look at them as two security people motioned them up.

Adam was bright red in the face as he was pushed to come on stage. The people looked confused, but when Adam pulled off his hood, and pulled on his eyepatch the entire convention center began cheering.

“Yeah give the man a round of applause.” Keith said pulling out a chair for him to sit on while Rita did the same for Sunny.

Adam shifted awkwardly in his seat.

“Nice costume, is that from Toy story?”

Adam shrugged, ‘Yeah, or the Tv show I guess.”

Someone hurried over with another microphone as the crowd below continued to babble and point.

Keith leaned forward, “Did I mention he was a raging nerd. Did you wear the costume to hide or….”

Adam shook his head, “No, I've been coming to the convention since I was a kid.”

There was cheering in the crowd.

Hands were raised high into the air for questions, and Adam blinked a bit red in the face still.

“Is it true what they said about Proxima B?”

Adam smiled, “uh yeah I fell flat on my face, right out the door. You see the movie had a ramp, but a ot of our ships don’t have ramps, they have doors because it would kind of be…. Impractical to have a whole ramp opening up into an airlock. So instead it had a door and stairs. And I got so excited that I missed the second stair and just fell.

“How accurate is the rest of the movie?”

He shrugged, still blushing, “They did make me look a little more… heroic, than I actually am. I mean there is a little known fact among members of the UNSC that doing a warp without a warp dampener like we did on the Enterprise was…. How shall we say… extremely hard on the body. About fifty percent of the men on the bridge peed themselves and passed out.”

There was laugher from the crowd.

“Were you part of the fifty percent?”

He snorted, “ I was nineteen of COURSE I was part of the fifty percent. Captain Kelly had a bladder of Iron though.”

More laughter.

“And when it came to meeting with aliens for the first time, I was so excited that I ran after them right….. Well as it turns out, to the aliens it looked really, really bad. Like they thought I was going to eat them.” More laughter, “We are still trying to repair human/Bran relations five years later because of me.”

More questions.

“What is your funniest story, something that didn’t appear in the movie?”

Adam had to think about it for a minute, “Did  I ever tell you about the first time we met Iotins or the Celzex.”

Cheering in the crowd,.

“Ok ok, so The one thing you need to know about Iotins is that they smell good, and I don’t mean your girl’s perfume good, I mean like continental breakfast with bacon and eggs and potatoes and I don’t know what else.” Sunny smiled as she listened to the sound of the crowd’s amusement, “This is the kind of smell that turns you into one of pavlov’s Dogs. Drooling all over yourself stomach grumbling the whole nine. So when we met them for the first time, it was during a GA convention and my men hadn’t eaten since breakfast. It was so bad, I drooled all over my uniform and we scared the Iotin council half to death.”

He smiled as the crowd encouraged him into more stories.

“Then of course there is the Celzex, a very war-like race, very honor bound and very easy to offend. And yet they are about a foot tall rainbow colored, fluffy and with  adorable pig ears. These guys were designed to be cuddled, and yet, not one human has ever done it for fear of pissing them off since they have weapons that could glass our entire planet.”

He was Animated as he told his stories, and the crowd was animated with him

“Sunny, i have a question.” She lifted her head in surprise, “Is it true you grew up in a stone hut/”

She hummed deep in her chest, “Yes, where else would I have grown up.”

“So you didn’t have electricity?”

She shook her head, “No, why would we need it?”

She answered a few more questions.

And then one young man stood.

“So, I was wondering, you supported the LFIL during their protests.”

Adam shifted nervously in his seat, “I did.”

“And it’s because of you that they are in a probationary state of legality.”

“Yes.”

.”“So I was wondering, considering all that and considering your relationship with Sunny. Have you tow ever thought about dating.” Adam blanched white and you could have heard a pin drop.

Sunny glanced quickly over at adam. A part of her really wanted him to admit it to people, but another part of her-- the bigger part-- knew that doing it here in front of thousands of people would be a disaster. He opened his mouth to stammer out a question but Sunny leaned forward towards her mic.

“You misunderstand Drev courting customs. He would have to be able to beat me in a fight first.

Factions of the room muttered, and Sunny quickly moved the conversation on to more Funny stories.

Adam turned his head towards her with a look of relief.

With her head turned form the cameras she gave him a brief wink before turning back.

They didn’t exactly get to see the rest of the convention as they were waylaid by people wanting autographs and to talk to him. He of course was good natured and answered all their questions with a smile and gave pictures with enthusiasm.

She smiled

He was kind like that.

Thought some worries gnawed at the back of her mind.

People were beginning to suspect, and that could be a big problem for Adam.

[maskedpeach]

RPG Maker Fever Hero & Issues

Warning: This article may contain spoilers and the content inappropriate for children…or may not contain.But get the children away from the screen just in case.

Five little authors went out to write. One little author has missed the deadline. Four little authors didn’t pay him much mind. Three authors are left since fourth drank the lye. Three little authors are bursting with confidence. One overworked himself and other two ignored his absence. Two little authors try to finish hard task. Teddy bear hugged one and one stands at last. One little author is left all alone. He hung himself on the chandelier and then there were none…Then who has finished this article? And why this teddy bear is giving me a weird look?

1. Walking on a Star Unknown

Walking on a Star Unknown is the latest game made by Segawa and most heartwarming out of her three games (while End Roll was more heartbreaking than heartwarming, and Farethere City is somewhere in-between). Game  tells a story of two alien siblings, whose ship has crashed on the unfamiliar planet, where they decide to participate in the cooking tournament to get their ship fixed. Gameplay is simple yet very fun - most of the time you gather ingredients, learn new recipes, do side-quests and make friends with the planet inhabitants. Game has memorable cast of characters with their own interesting stories and  bright and stylish visuals. As previous Segawa’s  games Star also has some disturbing themes and some areas are dark and creepy, but overall tone of the game is bright and optimistic.

2. Witch’s Heart

Actually I wrote the detailed review on this game few posts ago, but  I’m still including WH in the article for those who are lazy to read that enormous wall of a text. The most notable part of the game is its plot (which is interesting to follow and full of good twists) and memorable cast of well-developed characters. Along with it WH has  entertaining  gameplay (mini-games included), great presentation and catchy soundtrack. Overall it is one of the best games I’ve ever played, so if you like rpg-horrors I suggest to at least give it a try. Game is still unfinished, currently only one ending (out of four routes) is available, but even in the present state it means about 15-20 hours of gameplay.

3. The Mystery Files of Detective Inaba No. 1, 2, 3

Here goes a game trilogy about Sogo Inaba-a tsundere detective with adorable side and Nina Arimura – his energetic assistant, together they solve various cases, some of the cases are pretty normal, and others are somewhat paranormal. First game of the series is a detective with minor supernatural horror elements – some rpg-horror typical puzzles and minor chasing sequences included. Second game is purely realistic and much more simple gameplay-wise comparing to the first game. Stories in first two games resemble Agatha Christie’s detective  novels mixed with japanese psychological horrors. Third game of the series is closer to pure survival horror with minor detective elements and plays like many other rpg-horrors . To be honest, the third game is my personal favorite, since it is the most polished game out of three and the good conclusion for the Inaba and Arimura’s story. All three games are about 2 hours long and have great presentation (like quality art-style and great in-game music).

4. Asadoke no Majo

Asadoke no Majo starts with our protagonist  Yui arguing with her father and as a result running away from home to …another country, where resides their old family mansion along with dark family secret and a handsome guy managing the estate as a bonus. Game is about 2 hours long and has pretty simple puzzles, minor jumpscares and several chasing scenes (but a final chase is the only frustrating one). Despite being pretty typical rpg-horror Asadoke no Majo leaves very positive impression thanks to bright cast of characters (the Nogi guy here is something else), good story and atmosphere along with well-chosen soundtrack. Currently game is available in japanese and russian.

5. Hero & Daughter

H&D is a dungeon-crawler made by tachi (Headless Prisoner, Moonlight Ghost, Hello?Hell…o?), which mocking famous fantasy cliché “hero defeats a dark lord”.Our hero Ralph get his level reduced to 1 because of his arrogance, and with this permanent level 1 he is tasked to defeat the Demon Lord. Again. That’s where Ralph’s friend of the haremancer class comes to rescue. This guy can summon pretty girls (including heroines from previous tachi’s games like Erina and Akari) to help Ralph in his quest. H&D is fun and entertaining, battles are fast-pacing, dungeons are complex, visuals are nice, also game has enormous level-cap and loads of optional content and many playable characters. Plot may be simple, but H&D has good humor and characters ( even generic Ralph got a nice personality). If you like quality role-playing games I highly recommend to try it out

6. Ai korosu yori, Ai korosaretai

An ordinary (alright, maybe a bit eccentric) family moves into new house. Soon after that their daughter Lucy falls with high fever.When she gets better, she discovers that her parents are gone  and various weird phenomena is occurring in the house. To find the missing parents Lucy will have to search the house and learn about its history full of mysterious disappearances and tragic events. AiAi has very interesting story (good mix of horror and sci-fi) and entertaining gameplay with interesting puzzles and action cut-ins. Also beside proceeding the story you can also do some optional stuff  like gathering collectibles and later saving runaway cows. If you like quality horror-adventures I highly recommend to try this game out. AiAi is currently available in japanese and russian.

7. Escatpade

Here goes another quality game for those who is tired from horror and tragedy and wants something warm and relaxing. Escatpade  is about the girl who falls into the pit and finds herself in the weird place full of adorable talking cats. Game is nice and fun, have a bright, adorable designs and simple yet elegant puzzles. Also some items in the inventory can change appearance of our heroine (like clothes, glasses and stuffed kittycats).

8. Tower of Feles

ToF made by the author of Escatpade and also full of adorable cats. But unlike Escatparade this game is slightly more challenging. ToF is an action-puzzle where your objective is save your little sister from evil witch. In order to do so you have to climb on top of the tower, solving various puzzles and avoiding witch’s servants in the process. Every floor has a time limit, and if either time runs out or your health drops to zero you’ll have to start the floor over. Game is a bit tricky and very fun to play. If you have beaten Escatpade and want more cats and cuteness- Tower of Feles is what you need. 

9. Twilight Epic

Twilight Epic is a sequel to Amayado Bus Stop. This time the main character is Akane’s and Akari’s cousin Akino, who  receives a call from unknown girl, who tells him about certain “promise” and right after that he finds this girl’s dead body (or not quite dead). The boy decides to find out the truth and grown-up Chitose and Akari are helping him out. Game is far more simple than its predecessor-puzzles are mostly gone and chasing scenes are pretty straightforward, but still the game is very enjoyable, since story is good and heartwarming. Also game has quality art-style and skit system similar to one in Tales series. Twilight Epic is currently available in japanese and russian.

10. Peret em Heru: For the Prisoners

Peret em Heru is survival horror with rpg-elements about a group of tourists, lead by an archeologist, professor Tsuchida, exploring  ancient  ruins underneath the Great Pyramid of Giza. Needless to say, that these ruins are filled with deadly traps and Tsuchida’s intentions are far from mere scientific interest.  Gameplay resembles Sweet Home and Corpse Party –Rebuilt-, but more simple and straightforward – you play as one of the tourists,  fight monsters, grind levels,  and save your teammates from booby traps. Overall Peret em Heru is a nice game with stylish old-fashioned visuals and good music, game is about 3 hours long and have one ending, which varies depending on how many of your teammates have survived.

11. The Object

You awake in the dark room in the unknown place and find out that not only your memories are gone, but your head is gone as well. On top of that  you can attach literally anything to an empty place where your head once was. Now your goal is to regain the lost memories along with the head and leave the house. Game consists from exploration and simple yet elegant puzzles, which you solve by swapping  your heads. Game is pretty interesting and  has five endings , to get all of them  you’ll  need about 30 minutes.

12. Colors: Lost Memories

This time you play as a little girl who finds herself in the colorless world inhabited by talking animals. To get back home she must return this world its colors. Colors have stylish visuals highly reminiscent of old GBC games as well as unique puzzles based on using various colors you get during the game at the right places. First you can use only one color (for example red is needed to light or put out fire), later you will be able to activate up to three colors at the same time.Game is cute and fun to play, approximate time of the playthrough is one hour.

13. Nemoral

Nemoral is a short game about two cops who end up in the abandoned mansion while chasing the cult followers, assuming that they have something to do with the recent disappearances of children. And this mansion hides pretty dark secret about a project based on the famous fairy tale. Nemoral is quality action-horror, where both visuals and gameplay is somewhat resemble very first Resident Evil (in the good way of course). The only con of Nemoral is anti-climatic ending (game was made for the contest, and author was short on time). But even in present state the game is still enjoyable.

14. B*x. Colorful.

I’ve decided to unite both games in one mini-review, since they are both made by the same author and both are very short. B*x is about lonely girl in bunny outfit, who lives with her boyfriend, the only person who cares about her. But it seems like he’s hiding something from her. Game is about 30 minutes long and have few easy puzzles. Colorful is only 10 minutes long and have no puzzles at all, and more depressing than B*x. In Colorful you just listen to the story and watch pictures. Both games have very nice art style.

[blogbypratz]

How to create a successful Social Media Marketing Campaign?

Social media marketing refers to marketing campaigns carried out via social media. Of the 7.7 billion people on Earth, about 4.4 billion are Internet users. In this sense, it should come as no surprise that companies around the world are channeling more resources in social media marketing campaigns. Not only are the eyes there, but these eyes can also be seen by companies from all over the world.

In addition, proven monitoring of marketing is to build and maintain relationships with customers. Social media accounts allow companies to reach out to their customers and engage them with much less effort on the part of the Marketing Company in Mumbai and the customer.

Social media marketing is more difficult than the existence of De Kid YouTube stars would make us believe. It's not enough to make a big contribution to your marketing efforts, instead, you need to create and run social media marketing campaigns.

The beauty of social media marketing is its roof of benefits. Its ROI is not limited to website conversions as you see social media recommendations. In addition, it includes increased brand awareness, Mindshare and the delayed effect of your social media campaigns on future purchasing decisions. To create campaigns that offer these benefits, you need to consider some critical elements. Here are some important things to remember before your next social media campaign.

Research Your Competitors

Finding your competition is a crucial step that many social media marketing specialists forget, but you don't want to miss it. It can tell you what works for your competition. You can then use this valuable insight to inform and improve your own campaigns.

For example, you can see how the contest covers certain types of topics and what types of content they create. Do they share tutorials or do they make many questions and answers? Which positions achieve the most results? You can also see how time they publish, how quickly they regularly download content, and even in what tone they use. Do they sell aggressively or give them more than a subtle boost?

Discovering your competitors' strategies on social media allows you to create an even stronger one for your brand, giving you an advantage. You can perform your searches manually, or you can use competitor search tools to compile the data for you.

Set Your Marketing Goals

The task of planning, planning and running a social media campaign is incredibly complex. It is therefore in the interest of setting upstream marketing objectives, defining strategic direction and more effectively monitoring the success of the campaign after its launch. Concrete objectives and benchmarks will provide the much-needed structure for the process.

Implementing SMART goals is a way to identify ideas and set marketing goals. SMART is specific, measurable, accessible, relevant and timely. Compliance with these standards can help maintain rail objectives and expectations and fulfill their mission of simplifying rather than complicating the process. In conjunction with compliance with SMART or a similar system, it will be useful to research the competition and/or examine your audience on social networks to determine what these goals should be and what can reasonably be expected.

Do Your Research

Once Local Marketing Company in Mumbai have set goals, you have a framework for your campaign. Before you start planning content or planning photo shoots, check your audience and channels.

Your social media campaigns shouldn't target anyone. Instead, you need to know who you target, especially if you get the best possible return (ROI) from your campaign.

To understand your audience, create a buyer persona with details like:

·   Age

·   Gender

·   Location

·   Education level

·   Marital status

·   Goals

·   Challenges

·   Related interests

To decide which social media platforms to include in your campaign, consider aspects like:

·   Which channels does your target audience use?

·   What platforms typically generate the most engagement or traffic for your brand?

·   Will you take a paid or organic approach?

·   Which social media sites can give you the best ROI?

Craft Your Strategy

Before you do anything else, create a solid strategy for your campaigns. Strategy can be complex, but start by breaking it down to the essentials.

·   First, choose your target for the campaign. For example, would you like to build an online community, bring more prospects to your website, or help promote your blog?

·   Then select the measurements you monitor. Let's say you want to drive to your website; then you can track the number of users you have directly or by clicking on links to advertise lead magnets

·   Then create your mailbox and content around the destination in a way that will likely appeal to your audience

Set Up a Campaign Calendar

After making preliminary decisions about campaign targets, target groups and social channels, you create a content calendar for your campaign. Check the start and end of the campaign and fill the data in between with content ideas.

Instead of creating messages on social networks, focus on how much content you want to post.

Your calendar may contain items. Blog, sales pages, testimonials, user content (UGC) and other relevant categories.

While your campaign calendar remains separate from your brand's social media calendar, the two should co-exist effectively. Finally, make sure you don't publish both campaign articles and fashionable contributions or overload your audience.

Strike A Balance Between Promotional and Non-Promotional Content

This balance is especially important because of Facebook's new algorithm. If you only share advertising content on social media, people won't care and will stop following you. However, if you only share ad-effective content on social media, you won't get the kind of results you're hoping for.

Therefore, add content from external sources to your feed (content that wasn't written by you). For example, find a media source that is known in your industry and determine its most powerful content. This allows your listeners to see the content they've otherwise missed, and you can also build relationships with other experts in your industry.

Track Analytics

Tracking your social media analysis is probably the most important step; without knowing whether or not your strategy is showing results, the campaign will not have real direction. This is another reason to make sure you have a deep understanding of your chosen platform. Many popular social media platforms, such as Facebook, Instagram, Twitter and LinkedIn, have built-in analytics to help users track their followers and engagement. These integrated analytics are an invaluable and free asset for a social media campaign. However, it is also possible to use third-party software to extract and analyze statistics. Another area of research is the review of these available services.

It's incredibly important to track your analysis to make sure you're reaching your goals and/or being able to determine why you're or not. It may be useful to record your progress, for example. Make a monthly content calendar. This can provide a more digesting overview of the progress made over time.

Scheduling Posts to Optimize Your Routine

The attempt to create social posts will not cut through it. Instead, streamline your campaigns and routine by using planning software to streamline the process.

You can create a social media calendar in advance by programming the publications at specific times and appointments. This approach significantly reduces the time you spend downloading content on different platforms and gives you more time to focus on creating great content and engaging with users.

Publish Unique, Trending Content

This sounds a bit like an oxymoron (how can the content be both trendy and unique?), but it's a great strategy to use. Find trend themes or strategies and put your own unique trick on them. If many distributors write about how Facebook will achieve Zero, for example, you should be the one who will write about how this will help companies that strive to better connect with their customers.

You, your company and your product are unique, so don't create Cutter cookie content.

Use Images

Messages that contain images produce a 650 percent higher obligation than just text messages, according to WebDAM. Using the good images in your social media messages is important to attract the attention of an audience that moves quickly through social content. The images are both unforgettable and effective. Your audience can process, understand, and store more information faster.

Oreo does an excellent job in the social field by combining its product with images that provoke emotional reactions. Her contribution, which is based on her new S'mores Oreos, places her product next to a thermos and a telescope, creating a sense of wonder about the exploration of the desert and the unknown.

Analyze Your Performance

Just because your campaigns are on or done doesn't mean the work is done. Brand Promotions Company in Mumbai regularly analyzes the success of your campaign and evaluates it accurately against the masts. You can get a valuable insight into what worked well and what didn't.

This analysis also gives you the ability to identify the top content of the campaign. You can then reprogram or redesign it to walk again, increase your results and keep the dynamics running.

Share Customer Testimonials

Your brand loyalty will often share positive reviews of your brand on a social level. Use these customer reports to tell a story about your own social profiles. During the review period, your customers will seek the opinions of other customers, who will ultimately influence their purchasing decisions. According to TWP Inc., 92% of people trust the recommendations of private individuals, even if they do not know them.

Use Social Media for Customer Service

Your social media followers often want to interact online with you. You can only give your brand a shout out on social, but may also have concerns or suggestions for your brand. Don't be afraid to interact with your subscribers by answering their questions or thanking them for mentions. A Nielsen study showed that 33% of customers prefer to contact brands via social networks rather than over the phone.

PinkBlush, an online maternity merchant, answers questions her followers have on Facebook. In this particular article, a customer asks how fast PinkBlush can send to New Jersey. PinkBlush responded directly to this customer and provided a link to its website to obtain more information and complete the purchase.

Finally, it is important to take into account road closures in advance. Social media is an ever-changing landscape, so be prepared to anticipate and anticipate potential disasters. Check to see if the data you select conflicts with a significant vacation, and see if your content has the potential to address sensitive issues. If you look at this in advance, you can prepare for success.

[pinkbubbles-and-bigtroubles]

Liability (Girls Talk Boys part 31)

The truth is I am a toy that people enjoy 'Til all of the tricks don't work anymore And then they are bored of me I know that it's exciting Running through the night, but Every perfect summer's Eating me alive until you're gone Better on my own

They say, "You're a little much for me You're a liability You're a little much for me" So they pull back, make other plans I understand, I'm a liability Get you wild, make you leave

BIG THANKS to Viv @toofadedtofight for her amaaazing cover of this song to go along with this chapter. You’ve been my rock through most of this series and I can’t thank you enough

Cher had just fed Ringo and was helping Camille go through her packing checklist. She was leaving tonight for Atlanta to promote ProFantasySports and to escort the winners of the PFS Super You, Super Bowl contest around the events. Her boss Stephen and co-worker Jake were also going on the trip but as Camille was quickly becoming the face of the company her schedule was jam packed. She had media events, live streams with the contest winners, and parties with players and agents.Camille was a ball of nerves as this was her first BIG event for the company. Stephen was with her for every media event and party, but the sheer scope of the audience intimidated her.

“Calum is driving you to the airport right?” Cher asked her.

“You know how he is,” Camille chuckled.

“Is he still pouting you're leaving for the week?” Cher asked.

“You know how he is,” Camille repeated, this time rolling her eyes. “I don't get it I'll be gone for days. He was gone for weeks.”

“You did snatch his soul just two days ago” Cher pointed out before her phone started going nuts.

“Who's that? Ashton?” Camille raised her eyebrows.

“No, it's Cody. He's still staying with his brother. He's still talking to Nick but I don't think they can fix it this time.” Cher sighed.

“They've both cheated before, what makes this different?” Camille asked.

“I think because it's Harry, someone who lives I the complex, that's bothering Nick. Maybe he's just sick of the drama who knows? I'm gonna go see him but I'll be back before you leave. I'm taking him some booze,” Cher told her.

“Tell Cody I still love him,” Camille called after her.

Camille had her suitcases on the bed going through them once more to make sure everything was right. As usual she had a color coded system to assist in packing and Calum was stretched across her bed helping her check off each item. He'd insisted on being the one to drive her to the airport and helping her pack so he could spend every minute with her before she left.

“Have you ever been to Atlanta?” Calum asked looking over her itinerary.

“No, I've hardly ever traveled. Anytime I got on a plane or was to Ohio or Florida to see grandparents,” Camille replied.

“I swear you're packing for me next time I go anywhere. I don't know how you stay so organized,” Calum shook his head as he watched her pack little items into small bags, small bags into bigger bags, and the big bags into her suitcase.

“It's one less thing to worry about. Also it makes me crazy to have to buy something I need at the last minute. I'm stressed out enough as it is about this whole trip.” Camille was bouncing on her toes as she paced nervously.

“Darling, you're going to be great. You're amazing at what you do and I couldn't be more proud. You need to calm down, come over here and let me help you with that, please?” Calum reached out and pulled her down next to him on the bed. Camille protested but Calum leapt up closed each suitcase and gently set it on the floor by the bed. He then laid Camille onto her back working his way between her thighs, pulling her jeans and panties down his mouth seeking her out. Soon his tongue was curling inside her, his hair clenched in her fists as he worked on getting her more relaxed.

“You didn't think I was going to let you leave without making sure you remember you're mine, did you?” Calum growled against her skin. His teeth marking her thighs as he left fingerprints on Camille's hips. He stood back up looking at her on the bed before him. Pulling off his shirt and hurriedly yanking his pants down and kicking them aside he was back on her in seconds.

“I'm all yours Calum, only yours.” Camille pulled him up to kiss him tasting herself on his lips.

“My darling Camille,” he murmured in her ear as he thrust inside her rocking his hips against hers.Camille loved how Calum could be rough yet gentle and caring at the same time. How his rings could bite into her skin as he smacked her ass at the same time that he was smothering her in kisses all while driving her closer to her orgasm. As they lay there afterwards Calum checked the time.

“We have a couple hours before we have to leave. Let's double check everything and then I want you back in this bed. I'm not done with you yet.”

Cher knocked and waited a couple minutes before knocking again. The door swung open to reveal a red faced and bleary eyed Cody.

“You look like shit,” Cher didn't mince words.

“Well fuck you too bitch, did you bring liquor?” Cody snapped. Cher raised her eyebrows and a bag full of clinking bottles.

“That's my girl,” Cody grabbed the bag and kissed her cheek. Cher went inside and the place was a wreck. There were empty bottles, dirty clothes and fast food wrappers everywhere as Cher picked her way to the living room. Cody's brother Cayden was always a slob and it pained Cher to see her friend living like this.Cody cracked a bottle of vodka and took a swig. “Are you staying to get drunk with me?” He asked.

“Cody what the hell are you doing? This isn't the first time you and Nick have broken up. You said yourself y'alls relationship has been problematic from the beginning.” Cher wanted to cut through Cody's theatrics to get to the real problem.

“Everything is just fucked now,” Cody set the bottle down on the table to rest his hands in his head. “Nick told me he hasn't been happy for a while now. He'd been holding on hoping that somehow we could turn this around, fix it and build it back up.”

“Why can't you though if that's what you both want?” Cher questioned.

“Because he doesn't want that anymore. He's cheated, I've cheated...hell he even fooled around with Harry himself before we ever knew each other. It's just gotten to the point where we're both tired of trying again, if we were really in love we wouldn't keep hurting each other like this,”  Cody looked miserable but resigned.Cher started to protest but Cody stopped her “Cher it's done, we're selling the condo and moving on.”

“Cody YOU CAN'T!” Cher was stunned. “You can't move away. You're always gone for work if you move I'll never see you.”

“I can't afford it on my own, even if I could I doubt he'd sell out to me,” Cody sighed. “I don't know what to do.”

“Don't do anything until I can talk to Camille and my lawyer. We'll figure something out, I promise. You just have to get a little time,” Cher met his eyes as she grabbed his hands.

Cody felt hopeful for the first time in days. Maybe his girls could help him figure everything out.

“Oh my God Calum I'm gonna be sore tomorrow,” Camille stretched and snuggled her head into Calum’s chest.

“Good,” Calum laughed and pinched her ass causing Camille to giggle. She rolled off the bed and grabbed her robe to walk to the bathroom.

He started to follow but she stopped him “we have to leave in forty minutes you stay here and put your pants on. I'm going to get cleaned up.” Camille laughed as she headed down the hall as Calum stood up grabbing a towel and his pants.  Sitting back on the bed he flipped through her itinerary again this time spotting a few things he hadn't noticed before. Camille came back from a quick shower and began getting dressed pulling on black yoga pants, pink Nike air max sneakers and Calum's green Empathy hoodie she was stealing for the week.

“Babe I wish you could come with me. I'm going to miss you,” Camille began to apply a little bit of makeup. She wasn't famous enough to get attention but there were enough photographers around the Super Bowl that Camille wanted to look good just in case.

“I'm sure you'll be too busy to notice,” Calum muttered his voice low. Camille laughed “have you seen my schedule? I'm going to be too busy to remember my own name.”

“Just hope you remember you have a boyfriend.” Calum replied just loud enough for Camille to hear him.

Camille tried to laugh it off “don't be silly babe, like I could ever forget you.”

“Well you know how you forget things,” Calum had a tone in his voice that was impossible to ignore.

“Okay what's that supposed to mean?” Camille put down her makeup brush and turned to face him.

“Just that it's convenient that you forgot to mention you'd be at a party with Quentin. Your ex boyfriend that seems to pop up from time to time.” Calum grumbled.

“No, no that's not how it is. You've had that itinerary for two weeks now. I never hid anything from you. That party is hosted by Brandon Pearcy, Quentin's agent, he was at the New Years Eve party. Brandon is the agent to several big name NFL players and getting to know him is a smart business move.” Camille spoke slowly trying to remain calm.

“Don't talk down to me,” Calum huffed “I know who he is. He was shamelessly flirting with you at that party until I showed up. Besides don't act like you've never kept a secret from me.”

“What are you talking about and why are you doing this? I've never kept any secrets from you.” Camille was baffled but starting to feel her temper rise.

“Oh so you weren't keeping secrets for Harry?” Calum's voice was accusing.

“Be serious!” Camille shot back. “That's not even fair. Cody and Harry had nothing to do with you, I found out by accident and it wasn't my business to tell anyone. That was more for Cody, who has been my friend for years, than Harry.”

“So you admit you were keeping a secret?” Calum asked her again.

“This is ridiculous. This has nothing to do with Cody or Harry so stop pretending it does.” Camille put her hands on her hips, her face flushing pink.

“Okay fine, I don't like that you didn't tell me you were going to a party your ex boyfriend is going to be at,” Calum was on his feet now pacing around the room.

“You know Quentin is actually playing in the Super Bowl. His agent is the one throwing the party. I don't know who might show up, and my boss will be at the party with me.  As much fun as the Super Bowl is may I please remind you that for me this is a work event. I am working this entire week.” Camille rubbed her eyes feeling the beginnings of a headache.

Calum felt his stomach turn, this was all coming out wrong but he couldn't stop himself. “No I get it, your job is more important to you than our relationship,” he regretted the words the second they left his mouth.

“Are you serious? Yes actually it is, you mean the world to me Calum, but this is how I make a living. I don't know what the hell has gotten into you, but I have worked way too hard to build myself a career to throw it away because you're in a shit mood.” Camille squared her shoulders not willing to back down.

“Right, even if that means cozying up to your ex to get ahead,” Calum looked down at the floor.

"What the fuck? I slept with him three times Calum. He knows we're together. I don't understand why you're throwing him in my face. I only dated him, in part because I had a huge crush on you." Camille protested.

"Don't turn this on me, I didn't make you fuck him. Yeah I don't like knowing guys like that are gonna be crawling on you for days. You pretend you don't realize they're flirting with you but you're not stupid. You're a pro at handling people and charming men.” Calum was yelling now.

“That's not fair, you know it's my job!” Camille protested.

“ I don't care, I fucking hate that you're going to be getting hit on by guys that are better than me.  NFL  guys who are tall, rich, have big  muscles, tattoos, with 6 pack abs and flashy cars. The agents who are older and smarter than me. Who have boats and seaside houses to impress you with. They can talk to you about football, but I guess I can always console myself with the idea that it'll be my face you picture while you're cumming on his cock." Calum regretted the words as soon as they left his mouth.

“No, we're not doing this right now. I am getting ready to leave for the biggest week of my career, and you've decided to throw a tantrum.” Camille was on the verge of tears. She heard the front door open and knew Cher was home.

“Camille...” Calum started but Camille shook her head.“You need to leave, I'm done with this conversation,” she was glaring at him, angry and hurt.

“Camille please,” Calum tried again.

“Get OUT!” Camille shouted.

“FINE.” Calum raised his voice to match hers before slamming her bedroom door on his way out.

Cher heard the loud voices when he came home and rolled her eyes not surprised they were fucking right up until they had to leave. It took her a second to realize they were fighting, Cher jumped when the door slammed and Calum came thundering down the stairs. His face was red with fury and she could see tears starting to fall.

“Calum what the hell is going on?” Cher asked completely shocked.

“She broke up with me,” his voice was ragged and caught in his throat.

He ran out the back door and Cher couldn't move for a second. She heard the sound of glass breaking upstairs and it snapped her back to reality.

You need to check on Calum... they broke up. Cher texted Ashton and headed upstairs to put Camille back together and get her on a plane.

@biba3434 @babygirlcashton @kiiiimberlyriiiicker1995 @slimthicccal @vfdsstuff @unabashedlymyself @5sos-ficssmut

[dragonwitch77]

Little Baby Hat ch 1

“The act of losing not one, not two, but ALL your Time Pieces is a SERIOUS crime. Not only did you manage to lose them under your watch, fourteen broken from the fall creating Time Rifts, countless numbers of time abuse, but also the account that one individual you claim as ‘Mustache Girl’ had used the Time Pieces to alter the time stream of the planet and misused the power so greatly that the WHOLE planet was altered.”

Hat Kid winced.

“Is this all true to what you have reported?”

“Yes.” Hat Kid spoke quietly, gripping her hands tightly behind her back hidden beneath her cape.

“There is also the fact that you hat was stolen. Though not as serious as a crime with the Time Pieces, it can be stated that this item is just as important.”

“I got it back!”

“That you did. But it is still the matter that you lost it in the first place.”

“I didn’t lose it! It was stolen for me by Snatcher and—”

“Silence!”

Hat Kid winced again, covering her mouth.

“We do not care who had stolen your hat, it is the matter that it was STOLEN. Do you realizes how important of an item can be in the wrong hands? For all your crimes, you shall be stripped of your privilege as a Space Cadet, your spaceship revoked, and your hat confiscated.”

Hat Kid felt her stomach drop. She knew she would be in trouble for losing the Time Pieces, but she didn’t think it would be this bad!

“However.”

She blinked. Was there more?

“Since you had a clean record in previous adventures of time collecting and being the youngest space traveler in history, added with the fact that the loss of the Time Pieces had been due to an unforeseen event and a faulty vault, the council has decided that only your hat and free roam of space traveling shall be taken for the time being. Added with the how the CEO of Time himself has put in a few good words for you and the number of Time Pieces you have managed to reclaim, it has also been decided that if you prove that you are capable of doing a very important task, you will be given free abilities with your spaceship and have your hat returned. Fail however, and you will be stripped of your items with the possibility of banishment and never be a Space Cadet ever again.”

Eyes were all focused on her.

“Do you agree with these terms?”

Hat Kid felt nervous. She knew she needed to say something soon. But it was a heavy choice. Lose all her space adventures and get banished if she failed the mission if she said yes, or decline and just never be able to space travel again but still remain home?

Looking back at it now, it was painfully obvious.

She had to take the mission. She had too! She didn’t want to lose her spaceship and never have space adventures!

And her hat.

It felt weird without her hat. Her hat was basically her main identity! But now it was gone.

She munched on her cookie sadly. Cookies couldn’t make this better, and they always made things better! But no yummy goodness was going to fix this.

Her mission was an important one. It was a simple Time Piece pick up from one of the far off Time Check buildings on a distant moon. She had to pick up a very special Time Piece and bring it back without damage or any incidents.

She glanced behind her chair.

In the center of the living room was a podium, just like one of the relic podiums, only more high tech and had a glass dome surrounding it. Inside the dome on top podium was a Time Piece. A red one with complex glass bulbs and a rotatable metal stand.

She read about how dangerous different colored Time Pieces can be, but this was actually her first time seeing it in person. She could feel he power coming off of it, even through the thick dome glass that was supposed to keep the power in and not effect anything.

She was warned that any damage done to this Time Piece would be dangerous, so she made sure to keep her distance from it once she pick it up. Now all that was left was to bring it back to her home planet without stopping.

Or that was what should have happened, if it weren’t for the fact that her engines had been acting up.

It started with a noise that began after she had picked up the Time Piece. It started off soft but got louder and louder as time went on. So, now she had to stop on her travel back home and wait of the ship’s scanning system to finish finding the problem. Normally she would do it manually but all the doors that led to her engines and lower rooms were sealed off.

The only rooms that she could go to were her bedroom and the kitchen. It wasn’t so bad, if they hadn’t taken her pillow pool away that is.

“Who knew losing Time Pieces would lead to such a big punishment?” She mumbled to herself, finishing off her cookie. It was then that the scanning system beeped, alerting her that the scan was done. Pushing a few buttons on the control system, icons flashed on the screen, showing the ship’s system.

“Huh?” Hat Kid tilted her head in confusion. None of the systems scan showed anything wrong with the ship. Everything was in check and running functionally. That couldn’t be right! She knew she heard a noise coming from the engine room! Something was wrong down there!

With a huff, she jumped down from her captain’s seat and marched over to the engine room door. Normally it would slide open once she was in front of it, yet it remained closed, locking her out of the room. She gave the door a swift kick, but quickly regretted it and started hopping on one foot in pain.

Okay, not a smart idea.

“I don’t get it rumbi! I know I heard something in the engine room but the scans says that there’s nothing there!” She huffed, sitting on the floor as her fellow companion rumbi rolled up beside her. “Something is going on down there. But I’m not allowed down there!”

The small rumbi made a few quick beeps and sounds.

“No. The scans should be working. They had my ship checked over ever since they fixed the vault.” She pointed at the large vault, now with more locks on it and installed tech that was far more advanced than she had ever seen.

“What I’m I going to do? I can’t call for help! They’ll think I’m not capable and take everything away! And BANISH me!”

The small robot beeped with concern.

“I can’t go down there and check out the problem since I’m locked out, and I can’t call on anybody for help.” She sighed, leaning her head against her hands. “… what am I gonna do?”

Rumbi beeped sadly, nudging against the small girl.

They sat there for what seemed like hours when it was only minutes, contemplating on what to do.

Until the alarms went off.

Hat Kid jumped, whirling around to the large window. Her blue eyes met golden, and held an awkwardly long staring contest.

“MU?!”

“I KNEW IT! It really is you! You did come back!” Mustache Girl pointed an accusing finger at Hat Kid, falling in the rest of the way inside the spaceship and landing face first on the carpet. She picked herself up quickly, dusting herself and then pointed a finger at Hat Kid again. “What are you doing back at this planet? I thought you collected all the Time Pieces and left!”

“I did!”

“Then what are you doing here?!”

“What am I doing here? What are you doing on my spaceship?!”

“I was curious! It’s not every day that a spaceship comes in orbit around your planet!”

Hat Kid perked up. Running over to the window, she peered out and gasped. It was the same planet she came across before! “It’s the planet!”

“Uh, DUH! You’ve been gone over a month and yet you didn’t recognize this place? What did you do, forget about everything that happened?”

Hat Kid cringed. “… I’ve been too busy to notice…”

Mu looked at Hat Kid questionably, before suddenly realizing something. “Hey, where’s your hat? Didn’t you usually wear a big top hat on your head?”

At the mention of her top hat, Hat Kid started tearing up.

“Whoa! Hey I didn’t mean anything mean or anything! I was just curious! You don’t need to cry like a baby!”

Hat Kid sniffled, rubbing her eyes with her sleeves. Mu was right. She didn’t need to cry. She was a big kid. And big kids never cried!

“So…” Mu started, tapping her arms and looking around the ship. “What’s new with you?”

Hat Kid frowned, turning away from the window to the mustached girl. “I’m in trouble.”

“What? What for?”

“Oh, you know. Losing Time Pieces, letting them fall into the wrong hands, time alterations, having my hat stolen, not even having adult supervision… just to name a few.” Hat Kid shrugged, walking past Mu. “You want a cookie?”

“Uh no thanks I—wait. What?” Hat Kid stopped, turning to face Mu who was looking at her funny. “Why are you being so oddly nice to me?”

“What’d ya mean?”

“I mean. Aren’t we enemies? You know, considering what happened last time?”

Hat Kid looked at her questionably before she remembered the whole incident with the Time Pieces and Mu. She gasped.

“Seriously?! Did everything just leave your mind when you left?!”

“I—”

*BANG!*

Hat Kid was interrupted as something slammed into the window, catching both young girls off guard.

“PECK! Who was aimin’ that thin’?! Ah could have broken me beak!”

“Conductor?” Hat Kid blinked in surprise as the old owl… thing, rubbed his face coming through the small door.

“Why are owls so darn useless?!” He grumbled before looking at Hat Kid with a smile. “AH! There she is! Me old star! Finally decided tae come crawlin’ back eh?”

“What are you doing up here Conductor?”

“Well, Ah jus’ happen tae be needin’ ya fer me next movie! N’ it’s lucky that ya came back. This one is guaranteed tae top all other movies!”

Before Hat Kid could say anything, there was another BANG on the window. Soon after, DJ Grooves came through the small door, rubbing his head.

“I need to have a talk with someone about the aim when I get down—”

“Wha-?! GROOVES?! What are ya doin’ here peck neck?!”

“Well well well. Isn’t this a surprise? I didn’t expect to see you here Conductor darling. I was only here to see my little start.”

“She’s my start too peck neck!”

At this point, the two birds started arguing. Hat Kid stood shocked. This was… well, on one hand, nice. She didn’t expect to get a visit from anyone, even before she planned on ever going back. On the other? Not so great. She nervously glanced at the hourglass in the center of the room.

“That’s a new hourglass.” Hat Kid jumped, suddenly remembering that Mu was also there. “Why is it red?”

Hat Kid gave her a pointed glare. “Don’t touch.”

“I’m not going to! I didn’t come here to steal any Time Pieces or anything!”

At that point, the other two occupants finally took notice of Mu.

“HEY! What are you doin’ here peck neck?! Tryin’ tae get yer power back?!”

“I just said that I wasn’t here to steal anything!”

“Likely story! No one’s forgiven ya with that stunt ya pulled last time!”

Hat Kid looked at Mu in shock. They were still mad about that?

“Hey! I was—”

*BANG!*

Hat Kid barely jumped this time. Glancing at the door, a Mafia slid in, falling on the ground with a groan. “Mafia’s face hurt.” He groaned, picking himself up. Once he spotted Mu however, he grew angry. “Hey! What is mustached menace doing on flying boat?!”

“Will you brutes stop calling me that already?!”

“Mafia no care if mustached menace doesn’t like what Mafia call her! Mafia will take mustached menace down!”

“Oh yeah? You and what army?”

*BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BANG BONK!*

Everyone stared at the Mafia covered window.

“I TOLD THOSE IDIOTS TO BE CAREFUL!” The purple jar with eyes screamed in the middle of the Mafia.

Mu’s eyes widened. “… oh… that army.”

“Wha-YOU?! Mafia! Get the mustached girl!”

Mu let out a squeak in alarm, dashing off as Mafia after Mafia started coming in and chasing the young blond around.

“Quite the lively place ya got here lass.” The Conductor chuckled as he watched Mu get chased around by the Mafia.

“You shouldn’t be here.”

“What?” He looked at the child confused. “What do ya mean lassie? N’ where’s yer hat?”

A ting of pain shot through Hat Kid’s heart, but she shook her head. “You guys shouldn’t be up here. I shouldn’t be here.” Her tiny body shook, trying her hardest not to cry.

“Darling, what do you me—” Grooves started, but Jar Mafia came bouncing towards them.

“You! I demand that you return me my body at once!”

Hat Kid blinked at him. “W-what?”

“You have Time Pieces do you not? Use one to fix my body!”

“I can’t. I’m not allowed to open the vault.” Hat Kid glanced at the vault, which Mu was currently taking shelter to get away from the Mafia.

“Just get her already you buffoons! And you. You did this to me. So now, YOU MUST FIX YOUR MISTAKE AT ONCE!”

“I can’t! The vault won’t open and I can’t get to any of the Time Pieces.”

The former Boss of the Mafia fumed, but quickly spotted something. “What about THAT one?”

Hat Kid looked at him confused before realizing what he was looking at. “NO!” She dashed over to the important Time Piece, standing between it and the jar. “Not this one! You can’t use it!”

“You owe me a new body! And I WILL be taking that hourglass as payment! MAFIA!”

All at once chaos broke out. A Mafia grabbed Hat Kid’s cape so she wouldn’t interfere as two other Mafia members smashed the dome and took out the Time Piece. They didn’t get far however as the Conductor sprung into action, taking out one of his knives that he always carried around and started throwing them at the Mafia.

Now, Mafia were known for their strength and small minds, but when it came to weapons that weren’t barrels of TNT, that was when they were on the more venerable side. Which led to a many Mafia running away crying with deep cuts with an angry bird… thing… chasing them with sharp utensils while laughing madly like a crazed drunk.

While the Conductor was busy trying to put a few holes in some Mafia, Grooves was dealing with his own set of Mafia, namely the one that had Hat Kid in his grip and two others blocking his path. Seeing what was going on from her view, Mu, taking a brave leap, jumped from the top of the vault and landed on the Mafia holding Hat Kid, knocking him down while simultaneously freeing Hat Kid.

The two young girls stared at one another a moment before nodding, going after different Mafia members and beating them up. While everyone focused one battling their own Mafia, Hat Kid tried to focus on chasing down the Mafia that had the very important Time Piece. Yet every time she managed to get close to them, the Mafia gave the Time Piece to another Mafia, throwing Hat Kid off for a bit and start the chase again as the jar leader only shouted insults and commands that was going over nearly everyone’s heads.

This madness went on for nearly ten minutes. Everyone was unaware of their surroundings, so it was impossible for them to notice or even look down to see the ground turn purple and two long shadowy arms reaching out before the rest of the Snatcher popped up.

“WHHHHHHHHY HELLO KI—” Snatcher started, spooking the Mafia that was holding the Time Piece so much that he accidentally tossed it behind him.

Time seemed to slow down as the Time Piece flew through the air, spinning around and around and around flying over people’s heads.

It flew over Mafia.

It flew over the Conductor stabbing Mafia.

It flew over DJ Grooves giant afro.

It flew over the Mafia Boss who was being chased by Mu who had somehow gotten her hands on frying pan.

It flew over everyone until it landed on the uncovered hatless head of poor tired Hat Kid all the way from across the room.

And once it landed on her head.

It.

Broke.

There are many ways to say what it sounded like when that Time Piece broke. Some might say it made a sort of popping noise, others it was a bang, and few might say it sounded like nothing they ever heard of before that cannot be described or replicated ever again. Whatever that sound might have been, there was no denying that while the sound may or may not have existed, there certainly was a bright flash of light that filled the room corner to corner to the tiniest nooks and cracks to the large open area that was gone moments after it had appeared.

When the light disappeared, and everyone could see again, they looked to where the Time Piece had landed…

And found a pile of clothes with broken shards littered about.

[linkfaillencwx949]

link building packages prices: Expectations vs. Reality

The first essential parameter is anchor text. This is the text that in fact connects to your page. This text informs to everybody what your page is about. Anchor text is greatly used by online search engine for additional ideas about the content on your page. For that reason it makes good sense to utilize meaningful and relevant anchor texts that describe the content on the target page. Normally the main keyword is used to develop a relevant backlink to the target page. You must never ever use only one word phrase to create links. Use different mix, let them look natural. Sadly, you don't have control over what text will other web designers use to produce link to your site. This is not so bad, you have a link and wide variety of anchor texts is welcome.

It marks links that ought to not be followed or taken into account by search engines. The circumstance is not so bad because every link counts and even nofollow links are required to make the backlink structure look natural.

The page where the link is situated is likewise essential. If the page material is related to the material of your page then the link is more appropriate and has more worth.

Link structure services are an option when you do not have time or possibility to produce links to your page, or when you have many websites that require off-page optimization. So the benefit of using such services is that they will create numerous links to your websites and if done effectively you will be placed greater in search results.

There are also some disadvantages in using link building services. With some services you might get lots of links from different link directory sites, but such links have little value. Such links are worth significantly less than links on pages with comparable material.

In this article, we discuss search engine optimization link building methods that you can execute.

Possibly you've checked out an article or more by seo (" SEO") professionals stressing the value of link structure to the exposure of your web site on the significant search engines. If, for instance, you take place to navigate the Google online documentation to the "Webmaster Help Center" you will see the Google reaction to the question "How can I enhance my website's ranking?" The Google action includes the declaration "In basic, webmasters can enhance the rank of their websites by increasing the number of top quality sites that link to their pages.2".

" Link structure" then, is the procedure of developing "incoming" links to your web pages in order to drive traffic to your website and improve your search engine ranking. Sounds simple, however there are numerous various complex online link structure programs and techniques it's mind boggling! And, some strategies, even genuine strategies carried out incorrectly, might in fact render incoming links entirely worthless.

I started this article meaning to cover the 5 W's - who, what, when, where and why. This article is designed to provide insight into the following questions:.

1. Who should connect to my websites?

2. What should the link require?

3. When should I add a link to my site?

4. Where should a link appear?

5. Why should you care?

6. How can organizations establish their own inbound links?

No doubt, reasonable minds can disagree with a few of the viewpoints and strategies contained in this short article. I direct your attention to footnote referrals to numerous online short articles that I discovered handy. I encourage you to evaluate these posts so you can draw your own conclusions. I do hope you conclude that there are a variety of legitimate link building methods that you can tackle!

Why Should You Care?

Sorry, I have skipped over who, what, when and where to begin instead with "Why?" After all, if I can not make the case that connect building is necessary, you certainly will not read the rest of this post!

It is believed that, in the eyes of the major online search engine, the number and quality of the incoming links that point to your website are indicative of the merit of your site. I know, it seems like an appeal contest - possibly this stimulates memories of the ridicule you had for your high school prom king/queen election process. Popularity and Page Rank aside, you are interested in driving qualified traffic to your website and establishing relationships with companies that offer complementary services and products. Link structure methods are developed to accomplish this.

Who Should Link to My Web Pages?

It is believed that links from "authoritative" websites and "related" market websites bring the most weight. An "authoritative" website may be an instructional organization (.

As for "related" websites, partners, vendors, however not rivals are good "mutual connecting" (discussed later on) chances. Their sites must be associated with the items and/or services you offer.

Examine the incoming links to the page where you would like to see your link. How do you research study incoming links to your potential connecting partner?

There are some outstanding SEO link building tools out there! Netconcepts supplies a totally free "Link Popularity Checker" at. Another website is LinkPopularity.com. Utilize these tools to evaluate the quality of the links to the page prior to you request a link! While you're there, take a look at the link popularity of your web pages and those of your competitors.

Note that lots of SEO experts think that you must stay away from a websites that already has too many links. How many is a lot of? According to an article in Website Magazine, "... it is best to avoid any pages with more than 20 outbound links.3".

You'll remember that we pointed out the term "PageRank" earlier in this post. The Google PageRank scoring system is utilized to quantify the relative significance of a web page. You can identify PageRank by downloading and using the free Google ToolBar ().

Should you consider PageRank while determining whether to request a link on a page? One factor to the online article "Over 125 (Legitimate) Link Building Strategies", Dixon Jones, suggests that the PageRank of the web page where you would like your link to live must be between 3 and 10.4 In his short article "The Nitty Gritty of Link Requests", Chris Boggs suggests that PageRank is not as useful as it utilized to be but "PageRank is still a good guide.5".

Many Internet marketing specialists continue to suggest that you send your website to the proper category within the major directories as well as to vertical engines and market directory sites. Some may require you to add a reciprocal link to their directory.

In his article, "SEO: Weaving a Web of Links", Stephan Spencer warns against looking for links from "complimentary for all" links pages that are jam-packed filled with links.6. Once again, take note of PageRank and topic importance. Keep an eye out for automated submission programs that submit to unimportant search engines and directory sites.

What Should the Link Entail? What Should You Put on Your Link Page? As soon as you have actually targeted an incoming link opportunity, you will wish to suggest the link location and the specific link language you wish to appear on their site. Make it easy to execute your link - place HTML on your website that your partner's webmaster can cut and paste onto their web page.

Embed your keyphrases into the link text. The topic of web page optimization is beyond the scope of this article, make sure the page the link points to (the "Target Page") is "enhanced" for those keyphrases. The target page need not be your website home page. Not exactly sure how to figure out the best keywords for your service? I discuss this extremely concern in my short article "Web Page Keywords - Do's and Do n'ts" which you can review at.

The concern "What needs to you put on your link page" presumes that the linking relationship is "mutual". Not all links will be reciprocal - we'll talk more about link building strategies that involve the production of beneficial online content encouraging "natural" link development without reciprocal arrangements. Your plans with partners, alliances and some directories may well be "mutual". To put it simply, "I'll indicate you if you indicate me.".

Prior to you approach a partner for a reciprocal link, you might want to produce your link to their website ahead of time demonstrating the strategies described in this article. "One excellent turn is worthy of another" - include a couple of carefully drafted paragraphs of descriptive information for each link.

When Should I Add a Link to my Site? But for my requirement to have an appealing title, this area is better named "How frequently should I add incoming links?" Experts these days are discussing "natural growth of incoming links" and "organic link acquiring" and "Emulating Natural Growth in Link Building", as search engine optimization authority Chris Boggs recently wrote in Website Magazine.7 Sounds downright "earthy", doesn't it?

It's clear that link structure is a slow and stable lawn roots procedure and some professionals maintain that link development ought to follow a natural, free variety, pesticide-free development (OK, I included the italics for enjoyable). Boggs writes that efforts to quickly acquire links "are in some cases simple for search engines to discern ..., particularly if the links are in a recognized network of sites that exchange links.8" Suddenly including 100 new links to a site that for 6 six years has had 5 incoming links may trigger a search engine to punish you for your participation in a "link-farm." However, including a couple of pertinent links once in awhile does appear to be consistent with natural growth.

Where Should the Link Appear? Make sure your prefab HTML link consists of detailed details that goes above and beyond a simple link and make sure you offer to reciprocate with a premium http://www.bbc.co.uk/search?q=seo link building descriptive link.

Check to ensure the agreed-upon area is a page that has been indexed by the major search engines. In particular, it needs to not be a page that only confirmed users (login & password) can see.

There are numerous bytes of available online details related to link building strategies. Your peers will examine your website in the exact same or similar way as is described in this article. They will examine the amount and quality of incoming links to your web pages.

Here are some tips that both improve the effectiveness of your web site content and help you develop incoming links to your site.

1. Publish a "How To" or a "Review" Article Someone in your company need to like to write! Include your short article to your website and publish it! There are numerous websites dedicated to releasing articles free of charge. Numerous allow you to include a short bio AND a link to your site. The Article Banks site (articlebanks.com) includes useful information and resources related to releasing your article online.

Not exactly sure what to blog about? Start with your most popular keyword search link pyramids expressions and develop a topic that your customers regularly raise. You offer GPS gadgets - compare and contrast the 2 most popular makers who likewise occur to be popular web searches. You are a CPA- how about a "leading 10" list of individual tax misunderstandings? Do your best to make your content unique, original, beneficial and entertaining.

Transform your article to PDF format that online visitors can download and print. Consult with your web designer about including "e-mail to a good friend" performance.

2. Post in a Relevant Online Forum or Newsgroup Join an online neighborhood appropriate to your website and end up being a regular, contributing member. Ensure to include your website URL in the signature location of each of your posts.

Post in a Relevant Blog? Your site URL can be included in blog contributions however be cautious here. Search engines are more and more delicate to "Blog Spamming.9 Chris Genge, a contributing SEO author in the article "Over 125 (Legitimate) Link Building Strategies", writes "Even though blogging is all the rage these days, I think it will go the method of link farms in the not-too-distant future, especially if/when the SE's figure out that it is simply another case of spamming.

4. Release in an "e-zine" Some of the most popular websites pertinent to your service might not have a link program. Offer rather to contribute an unique topic to their regular monthly e-zine (e-mail newsletter). Include your bio and a websites link.

5. Write a testimonial or evaluation for a trusted product/service Many companies are eager to release testimonials on their website. Ask to consist of a link back to your appropriate websites.

Finally, make sure to track your link building development. Create a spreadsheet for this function. You will no doubt need to follow up on your link demands. Capture details including the details you went into and the date you sent your request. Politely advise link partners of their commitment to connect to your site and point them to the inbound link from your site to theirs. Run your favorite link appeal and page rank tools to monitor your progress.

Conclusion If you are at all thinking about driving qualified traffic to your web site and in developing relationships with suppliers of complementary services and products, you must spend some time discovering web page link structure methods. In this post, we talk about the who, what, when, where and how's of SEO web page link building. Link structure is a lot easier if your site is a valuable source of topical info and you have actually achieved a high level of knowledge.

In the "How Can Businesses Develop Their Own Inbound Links?" area of this article, I provide a number of tips designed to assist you accomplish that end. They say "The devil is in the details." When it comes time to handle the process of getting and including inbound links to your websites, there are numerous details that will influence the success or failure of your program. You must thoroughly pick your link partners and directory sites and be prepared to recommend the link page location along with the makeup of the link itself.

It's fine to methodically forge relationships and build a neighborhood with complimentary web websites. There is growing evidence that link structure in an "abnormal" way will hinder your search engine visibility and negate your efforts.

Footnotes:.

1 Pease remember that this content is provided for educational purposes in order to introduce you to crucial seo ideas. There are numerous factors that affect search engine results and page rank - we can not promise that the methods described in this short article operate in all cases. Thank you! -Bill Schwartz, EBIZ Machine.

2 See.

3 Boggs, Chris, The Nitty Gritty of Link Requests, Website Magazine, December 14 2005,.

4 Robin Nobles, Eric Ward and John Alexander, Over 125 (Legitimate) Link Building Strategies,.

5 Boggs - see above.

6 Spencer, Stephan, SEO: Weaving a Web of Links, useful ecommerce, March 12, 2007,.

7 Boggs, Chris, The New Holy Grail of SEO?, Website Magazine, February, 2007, p. 12.

8 Boggs p. 13.

9 Boggs, Chris, The Nitty Gritty of Link Requests, Website Magazine, December 14 2005,.

10 Robin Nobles, Eric Ward and John Alexander, Over 125 (Legitimate) Link Building Strategies,.

[asktheadeptus]

Orks - Physiology and Society

"Ork Physiology is fascinating and terrifying in equal measure, demonstrating inhuman degrees of resilience to the point where they can withstand seemingly fatal wounds with little apparent long-term consequence. Indeed, Orks witnessed suffering fatal wounds in the midst of heavy fighting have often been observed again several days later, larger and stronger than they were before their injuries and with no sign of those wounds save for some largely superficial scarring."— Genetor Aurelius Thoze, Adeptus Mechanicus Xenobiologist

Ork Physiology

Orks are green-skinned and red-blooded, a side effect of their symbiotic physiological and genetic relationship with fungi. Orkoid physique itself is so robust that it can withstand tremendous punishment. Orks feel surprisingly little pain, even from the most grievous of wounds, enabling them to fight on whilst horrifically injured and even for a short while after being technically dead. It is most fortunate for the Orks that they can withstand such brutal physical punishment, since their Painboyz operate on a generally nineteenth-century (ca. 800.M2) level of surgical knowledge; unlike humans, though, Orks are quite capable of being beheaded, having the head sewn onto a different body, and surviving the experience to fight again.

It is believed by some who study these brutes, albeit from afar, that this goes some way to explaining the Greenskins' ultra-violent sense of humor. As pain and fear mean little to them, they are highly curious and amused by the reactions of their weaker foes as they hack them apart, the screams of terror contrasting with a deep throaty rumbling that, on occasion, could be mistaken for laughter from the Orks and their snickering brethren. The Greenskin regenerative process itself is so powerful that an Ork who has been hacked to bits can simply be stitched back together, bewildered but ready to fight once more. Nothing but the most grievous wounds will put an Ork down for long, and burning them to ash is reputed to be the only way to make absolutely sure that they are gone for good.

A typical Ork stands around the same height as an average human male, though he would be much taller were he to stand up straight instead of being hunched over, as is his normal stance, and his frame is extremely muscular and solid. An Ork's arms are long and heavily thewed, knuckles almost scraping the floor as he lopes around, and his gnarled hands end in taloned fingers capable of tearing an enemy's throat out with ease. The skin of an Ork is green and leather-tough, and his body is dotted with scars, scabs, pockmarks and parasites. His skull is extremely thick, able to absorb impacts that would cave in a human head. His heavy brow shades blood-red eyes, afire with the need to kill. Jagged fangs jut from a heavy jaw that would not look out of place upon a far larger predator, and when an Ork speaks, it is in a slow, gruff tone thick with saliva and guttural curses. His words are sparse, brutal and straight to the point.

A particularly favored ingredient in their diet are Squigs, short for "Squiggly beasts"; a variety of symbiotic Orkoid races about the size of a Terran house cat but legless. These include the "Eatin Squig", a limbless blob which feeds on fungus, the "Growler Squig", a legged variety used as a sheepdog for Gretchin, the "Attack Squig" a powerfully voracious little beast available as an item of wargear, and the "Face-eater Squig", a ferociously toothed variety used both as a weapon and for entries in face-eating contests. (The Ork and the Squig both open their mouths and bite, in a parody of a kiss. If the Ork eats the Squig, he wins. If he keels over backwards, he loses.) There is also a larger sub-species of Squig, called a "Squiggoth" that ranges in size from about that of an elephant to a 60-plus-foot monstrosity capable of stomping buildings into rubble. Squiggoths are used as pack animals and in combat as the carriers of mobile fortresses.

Orks grow all through their lives; the effect is particularly notable in successful Orks. As the Ork survives combats and wins trophies, the respect of other Orks will produce in him an effect somewhat similar to adolescence in the human male: He puts on muscle, becomes more aggressive and assertive, and generally throws his weight around. If he wins the ensuing challenges to single combat, he may become a Nob, a leader or chieftain of Orks, noticeably larger and tougher than the average Greenskin. Once he begins to grow, an Ork will generally keep getting bigger and stronger until he is beaten by a bigger or more cunning Ork. Warbosses and Warlords, the rulers of continents and entire Orkoid empires, respectively, are very large Orks indeed. Flash Gitz however are a special elite type of Ork typically armed with Big Shootas. Flash Gitz are obsessed with polishing their guns and these Orks are much larger than an average Ork. They are likely Nobz who have gathered into a group.

Ork physiology is actually the complex interweaving of two symbiotic organisms that have been genetically linked by the Greenskins' original creators: one strain is comparable to a terrestrial animal and the other to an algae or fungus living within the former's bloodstream and skin. An Ork's animal cells carry the genetic information of only the individual's Orkoid subspecies. But the fungoid component of their physiology possesses the genetic information that defines all the different varieties of Orkoid, as well as the different Oddboyz, and it helps to heal wounds by providing greater biochemical energy supplies drawn from soe form of biosynthesis when necessary. Ork biology lends itself well to combat: they are extraordinarily strong and tough and are naturally good fighters, always looking for a scrap.

There are two theories relating to why Orks have this unique, hybrid physiology. The first is that they were adapted by their masters, who were in fact the present-day Snotlings, a diminutive alien race that soared to intelligence upon eating a particular species of mushroom, spread across the galaxy with the help of their less intelligent Ork slaves, and were then deemed stupid again when the Orks consumed all traces of the mushroom which only grew on their home planet. The more modern Imperial theory of Ork origins holds that they are the Krork, created as a warrior race by the Old Ones (referred to in Ork legend as the Brain Boyz) in their wars against the Necrontyr and the C'tan. The fact that an entire ecosystem can be constructed of Orkoids, and their complete war-readiness from birth, suggests that this is the more likely of the two Ork origin theories. In early forms of this theory developed by the Imperial Magi Biologis, the Brain Boyz were actually an Orkoid subspecies, along with the Orks and the Gretchin, but they are now believed by most Imperial experts to be the reptilian Old Ones who also created other psychic species like the Eldar and the Jokaero during the ancient War in Heaven.

The Brain Boyz apparently became extinct or simply disappeared from the galaxy for unknown reasons during the course of the War in Heaven, this theory holds that before they passed on, they genetically-engineered the Orks' DNA to include a "techno-gene". This gene develops in Orks as they grow, influencing their minds and releasing genetically encoded knowledge; in a similar way that a human baby will reflexively hold its breath under water or a horse can walk half an hour after being born, an Ork's techno-gene gives it information on how to fight, operate weapons, and speak the Ork language. Ork Oddboy specialists, such as Mekboyz and Painboyz, are the mechanics and surgeons of Ork society, and receive their knowledge through these techno-genes.This theory of Ork origins holds that this was a deliberate measure to ensure that the Orkoid race would survive in an incredibly hostile universe.

Ork Nature

Theories abound that Orks harbor the genetic traits of both animal and fungal life forms, and that it is this unusual biology that gives an Ork his remarkable constitution. Orks' green coloration could be explained, Imperial scholars suggest, due to some form of algae or green fungus that permeates their cellular makeup. Such a substance could break down and repair damaged tissue at an incredible rate, accounting in part for the Orks' extremely durable metabolism. Those observers of other races who maintain this theory point to the fact that an Ork's head can live for some time after being completely severed from the body. Indeed, operations to reattach these are a staple of many a Painboy's repertoire (staple being the operative word!).

Yet for all the questions that still hang over the Greenskin race, what cannot be disputed is its relentlessly bloodthirsty nature. An invasion by Orks has been likened to an incurable disease by the Imperium's scholars. Once a world or star system has faced attack by the Greenskins once, it will be ravaged by them time and again until it finally withers and dies. Even as a world's defenders are celebrating their first victory over the Ork invaders, new tribes of Greenskins will be multiplying in the dark and shadowed corners of the victorious world. At the same time, Ork survivors will carry word with them through the void, spreading the tale of how good a fight a particular world put up. Keen to have a go themselves, fresh waves of Orks will soon descend upon the horrified defenders, often before the damage from the previous Ork incursion has been put straight. These attacks will increase in severity, wave after wave of Greenskins from space now supplemented by the tribes that have risen up from the world's own wilderness. The planet's populace will be overrun one stronghold at a time, drowning in a rising tide of roaring, battle-mad Greenskins.

The harder a planet's defenders fight back, the worse their predicament will become. Every Ork slain makes way for two of its bellowing brethren, while every attack wave the defenders bloodily repulse just draws more enthusiastic Greenskins down on their heads. In this way some worlds can become the unintentional focus of a WAAAGH!, the Orks' numbers and frenzy reaching critical mass as they fling themselves against the world's defenses time and again. Eventually the pressure from Ork invaders both within and without becomes insupportable, leaving the defenders only two choices: stand and fight, dying to the last in the process, or flee with whatever they can salvage, leaving their stricken world to the Orks.

Reproduction

Orks have not only survived, they have prospered and are more numerous than even the myriad trillions of individuals who comprise humanity across the galaxy. This is due in part to how Imperial scholars now believe that they reproduce: Orks release fungal spores, which grow into a plant-like womb underground that nourishes the bodies of the various Orkoid species. This is the entire basis of the Orkoid ecosystem, producing first Squigs, then Snotlings who cultivate the Squigs and the fungus they feed on, then Gretchin to build the Greenskin settlements, and finally the Orks themselves. This means the Orks, wherever they go, will have an abundance of food, slaves and other resources, a moving Orkoid ecosystem that supports them as they unleash their WAAAGH!s

This also makes it extremely difficult to rid a planet of Orks, even if the initial invasion is defeated. Orks release spores throughout their lives, but release them massively at the moment of death. Without a nearby population of Orks, the alien fungus will eventually start the Orkoid life cycle anew. Decades after weathering an Ork WAAAGH!, settlements on a planet can find themselves faced with an unexpected attack from Feral Ork tribes coming out of the wilderness. The only way to effectively remove all of the Orks once they are on a planet is through a planetary Exterminatus action.

Orkoid Subspecies

Gretchin

Although they possess a similar physiology to the Orks, Gretchin are not as strong or as tough as their larger brethren. To compensate for this, the Gretchin possess an abundance of low cunning. Commonly known as "Grots" to the Orks, Gretchin are even more numerous than Orks. They scurry around the larger Greenskins on scrawny legs, and their grasping fingers snatch and steal from the unwary. Gretchin have large, bulbous heads and wide tattered ears that flatten against their bald pates when they are afraid (which is most of the time). Sharp fangs fill their jaws, ever-ready to be sunk into the flesh of the weak or infirm, and malice gleams in their eyes whenever there is an opportunity for violence.

The Grots' large and protuberant noses give them an excellent sense of smell, their ears afford them a similarly advanced sense of hearing, and their eyesight is acute even in the dark. These traits, combined with a heightened instinct for self-preservation, mean that Gretchin can not only survive but even thrive in a society dominated by vicious predators. Some Grots have their survival instinct honed to such a degree that they may possess a rudimentary sixth sense, or are naturally far more fortunate than they have any right to be. The Grots improve their chances of survival further by exhibiting a fawning and obsequious nature to their Ork masters. Though braver Gretchin will pull faces and make rude gestures behind the backs of the bigger Greenskins, few are stupid enough to risk doing so openly. Grots are fast learners and quick to spot an opportunity, meaning that many wind up as assistants or servants to more important Orks like Mekboyz or Nobz. Others will simply attempt to stay out of the Orks' way, whole groups of Grots fashioning hideouts amid scrap piles or warrens of tunnels too constricted for Orks to squeeze their bulk down. When the time comes to go to war, the Grots will be flushed out of these hidey-holes en masse by the gnashing Squig-hounds of the Runtherdz, or a few enthusiastic Burna Boyz.

On his own, a single Gretchin poses little threat to a human-sized adversary. However, if there is one quality the Grots have in abundance, it is quantity. On the field of battle the Gretchin advance in great mobs, firing volleys of scavenged ammunition from their poor-quality weapons. They then dive upon the fallen and tear them apart in their scrabbling haste to loot the corpses. Even the most accomplished enemy warriors have found their arrogance punctured when cornered by an entire mob of shrieking Grots. They can prove especially dangerous during naval boarding actions, for while their Ork masters tie up a ship's defenders in furious point-blank battles, the wily Grots will avoid such bloody fighting like the plague. Instead, knots of Gretchin squirm through air-ducts, sabotage or loot vital machine-components, and overwhelm triage stations full of helpless, wounded combatants. When Grots wreck a starship's Void Shield generatorum, or burst from the ducts to overrun a vital choke-point mid-battle, the foe learn to respect these nasty little Greenskins in a hurry.

Snotlings

Snotlings, or "Snots", look like tiny, immature Gretchin. Their scrawny limbs are too small to bear weapons larger or more complicated than shards of broken glass or chunks of scrap. Lacking the violent tendencies of their larger kin, they make for very poor soldiers indeed, and are predominantly kept as little more than pets for their Ork masters, although they make excellent ammunition for the strange weapon the Orks call the Shokk Attack Gun. Nonetheless the Snots do perform a valuable function in Orkoid society. Snotlings cultivate the great patches of fungi that spring up around Ork settlements. In this way the Snotlings provide food, drink and medicine for the rest of the Greenskin race. Snotlings also look after the ferocious Squiggly Beasts that live in the Ork cesspits (known to the Orks as "the drops"). Their natural affinity with these life forms is far greater than that of other Greenskins. Helpfully, this means that in a day only a few dozen Snotling attendants will be devoured alive by their ravenous charges. The Snotling populations that spring up around Ork settlements are monitored and cultivated by a caste of Orks known as Runtherdz. These grizzled and merciless slavers use a variety of methods to bully their charges into a state of anxious obedience, not least of which are the much feared Grot-prod and the ferocious Squig-hound.

Squigs

Squigs, or Squiggly Beasts, are an integral part of the mobile and incredibly aggressive Greenskin ecosystem. The Squigs eat the refuse of the Orks (not to mention local plants, animals and quite often each other) and the Orks eat the Squigs. There are many forms of Squig and each variety incorporates many subtypes. Mekboyz squeeze viscous black lubricant from the snouts of Oil Squigs to keep gears and gubbinz working. Painboyz use Mending Squigs to stitch wounds shut or suture limbs back in place. Eating Squigs, Parasite Hunting Squigs, Bag Squigs, even rare and bizarre sets of musical squigpipes, all have their uses. Yet perhaps the most infamous Squigs are the ravenous Face-biters, which the Orks use in the same way humans might use attack dogs. Little more than a snapping, drooling mouth on legs, these ferocious beasties are a sign of status and many an Ork Warlord keeps a pet Face-biter Squig that dines upon those who have fallen out of favour with him. Other equally sharp-toothed Squigs grow and breed in the sprawling cesspits of the Ork settlements, lending an air of unpredictability and excitement to even the briefest trip to the drops.

Ork Philosophy

Orks have but one philosophy: might makes right. They believe that the weak must suffer the rule of the strong. Over the countless millennia in which the Greenskins have waged their wars, not one Ork has ever doubted this for a single moment. This unshakable self-belief is perhaps the most dangerous quality of the Orks, for they will never give up until they plunge the galaxy into an eternal war. The Orks rule their barbaric civilization with an iron fist. Ugly and violent creatures, they are the dominant life form of a race that includes the smaller Gretchin and Snotling sub-species. Orks see themselves as the toughest race in the galaxy, mightier by far than humans, Eldar or Tau. To prove their point, the Orks are more than willing to fight and kill everything that crosses their path.

One of the greatest strengths the Orks possess is the simplicity with which they approach their existence. For an Ork, the universe is an incredibly straightforward place, free of the angst and worry that plagues most other races. Orks do not try to influence their own destiny and get frustrated when plans do not work out as expected. They do not look for something to blame (except perhaps the nearest Gretchin or a hated rival tribe) and certainly do not reflect on weaknesses in their own way of doing things. They just try again a different way, usually because they have forgotten how they did it the last time. Thus the Orks make remarkable progress by trial and error, without counting the cost. Meanwhile other intelligent races steeped in high-flown philosophy fall into the same traps time and again, doomed to stagnate and decline, unless of course they are first conquered by the Orks.

So long as the average Ork has someone to fight, someone bigger than him to tell him who to kill next, and someone smaller than him to beat up, he will know contentment. Orks don't tend to go hungry as they can eat virtually anything, even Grots, Snotlings or one another at a pinch. Greenskins have no concept of cannibalism or the moral outrage that accompanies it, as it is only natural that the bigger Orks should live at the cost of those weaker than themselves. With war and killing as their only real motivators, most Orks have little interest in gathering material wealth or luxuries. The one exception to this is a desire to possess ever bigger and louder weapons and vehicles. An Ork will go to almost any lengths to get his hands on a louder Shoota or faster Warbuggy. He will obsess over its acquisition until the exact moment he has it, at which point his eye will stray to something even bigger...

The WAAAGH!

Barbaric and savage, the Greenskins spread across the galaxy like a viridian stain. They plague the battlefields of the late 41st Millennium in great numbers, overruning any who stand before them in a torrent of bloodshed and usually mindless violence. An Ork WAAAGH! is war on an apocalyptic scale. Orks beyond counting swarm from one world to the next. Whole civilizations are exterminated and defenders' armies laid to waste as the Orks plough ever onward in an unstoppable tide. Orks need battle just as humans need food and drink. Due to their warlike nature, they constantly fight amongst themselves, or launch piratical raids upon nearby enemies. Such conflicts tend to be small-scale or localized. They never really develop beyond random outbursts of violence and looting. However, Ork populations can reach a critical mass that leads to a full-scale planetary migration. This is known as a

WAAAGH!

Ork behavior is dominated by the WAAAGH!, a gestalt psychic field they generate that affects the Ork psyche, which allows Orks to instinctively recognize who is "bigga", and therefore who is in charge, since might makes right in Ork society. All Orks generate this field, and it grows stronger as the Orks enjoy themselves, generally while fighting, and as more of them congregate together in one geographical area. The WAAAGH! helps give momentum to the Orks' planetary assault campaigns, which are also known as WAAAGHs! (the Orks like to call a lot of things WAAAGH!s). Such a WAAAGH! is a cross between a holy crusade and a pub crawl, with a bit of genocide thrown in for good measure. Thousands of Orks will gather together, drawn to the power of a single dominant Ork called a Warboss or Warlord if the WAAAAGH! is particularly massive, who is bigger and more intelligent than the Orks around him. Then the Orks will set off to find an enemy to fight and defeat. Ork WAAAGHs! will sweep whole planetary systems away and destroy armies and fleets in tides of bloodlust and carnage, and only once the Orks have killed every available enemy will they start to fight amongst themselves again.

The Imperium of Man's Tech-priests have theorized that this gestalt psychic field also has a telekinetic or quantum probabilistic effect, allowing the seemingly ramshackle and poorly designed Ork technology to work as the Greenskins expect. It is believed that the reason this hypothesis came into existence is that the Imperium adopted the Adeptus Mechanicus' religious belief that aspects of a universal "Machine Spirit" inhabits all technology, and that this Machine Spirit serves Mankind at the command of the Machine God. If this is the case, without a Machine Spirit, Ork machines could not work, requiring some psychic cause to justify their often devastating effect. Furthermore, Mechanicus Genetor Lukas Anzion has noted that many Ork-built weapons will not function at all unless wielded by an Orkoid, possibly supporting this hypothesis.

Gathering the WAAAGH!

First and foremost amongst all of the Orkoid instincts is the literal need for an Ork to wage war. Orks need war just as a human or Eldar needs food and water and over the long millennia of their existence the Greenskins have become very, very good at it. Due to their inherently aggressive nature, Orks constantly fight amongst themselves to prove who is the strongest, sharpening their in-born warrior skills and weeding out the weak, though this process usually poses little threat to the larger galaxy. However, Ork populations can reach a form of critical mass that can unleash a full-scale interstellar migration of Greenskins. This violent migration and the planetary assaults that result from it is what Imperial savants refer to as a WAAAGH!, a crusade of pure aggression that crashes through multiple star systems in an absolute orgy of fury and violence.

A WAAAGH! usually starts small, perhaps even as small as a single Ork, who is visited by the Orkoid deities Gork and Mork with dreams of great carnage. He will impart this vision to others of his kind through repeated blows to the head, or, if he is of a more intellectual bent, he will build a great Ork war machine like a Gargant that is the very image of his savage Gods. Rumours of the coming WAAAGH! will spread through the local Orkoid society and the Orks begin to unite. New warbands join the growing throng with every passing day. An Ork Warboss will fight his way to the top of the hierarchy of this growing Greenskin horde and earn the status of a Warlord, adding the armies of those clanz he conquers to his own horde. As news of his new position spreads, the trickle of Ork reinforcements will grow into a green flood. Ork Meks will begin to collaborate on more and more outlandish projects, building ever larger war machines and weapons for the WAAAGH! Smoke-belching mobile fortresses and titanic war engines are cobbled together out of nothing more than heaps of scrap metal and the always heavy-handed enthusiasm of the Greenskins, another side-effect of the growing gestalt psychic energy of a WAAAGH!

With each victory, the new Warboss' legend grows, and more followers flock to his blood-soaked banner. As he fights to retain command of his ever-growing horde against a constant stream of challengers, he will subsume the armies of those he conquers into his own tribe, and as news of his prowess spreads ever further, the trickle of reinforcements becomes a green flood. Drawn in by the Warboss' reputation, Ork Meks will start to collaborate on more and more outlandish projects as the WAAAGH! grows, building even larger war machines and gunz. Smoke-belching mobile fortresses and titanic engines of battle are cobbled together out of nothing more than scrap metal and heavy-handed enthusiasm. Gorkanauts and Morkanauts appear in growing numbers, their pilots seeking out the WAAAGH! with a feverish intensity. Whole mobs of Mekboyz raise towering scaffolds within which Stompas and even Gargants start to take shape, these mighty effigies igniting some primitive drive within the minds of the Orks who see them, causing the flow of WAAAGH! energy they subconsciously generate to reach fever pitch.

At this stage there is still much rivalry between the various klanz and tribes, and each will strive to outdo all the others in terms of the sheer destruction that can be wrought by its war machines. Those Meks without the resources to construct Stompas and Gargants will instead create mobs of clanking Killa Kans and Deff Dreads, or Battlewagons from which the Warbosses can lead their armies to war. Soon the emergent WAAAGH! begins to span worlds instead of just continents. Entire native populations are forced into slavery merely to manufacture ammunition for the horde's guns. Crude factory-ships and war hulks are bashed into shape, the better to transport the Ork armies into battle. When the lure of imminent bloodshed can be resisted no more, the deadly fervor washing through the horde overflows. Teeming Ork armies mass and swell with a roar like savage oceans, and the skies fill with crude and bulky Ork space-faring vessels.

Whilst these masterworks of destruction take form, even more Greenskins are drawn towards the horde by the impending promise of these massive war engines' use and the exciting carnage they will reap. Most of the Ork Boyz of the horde simply relish the chance to get into a really good fight. But those amongst their number who dream of becoming part of a truly awesome vista of destruction often choose the roles of crewmen and gunners on mobile Battle Fortresses and Stompas. There is always a great deal of continued rivalry between the clanz and tribes of a WAAAGH! and each strives to outdo all the others in the sheer "killyness" of their war machines. Those Meks without the resources to construct towering Stompas or Gargants, the Ork equivalents of Imperial Titans, instead create mobs of Killa Kans and Ork Dreadnoughts, banding their creations together to form armies of mechanical savages that dwarf the mobs they march beside in size and power. Others build the fleets of Fightas, Fighta-Bommerz and Bommerz that are laden with gunz and bombs that will assault their foes from the air once the battle begins.

The grand musters that precede a full-scale Ork invasion are an awe-inspiring sight. As the Orks gather for battle, smoke from thousands of oily engines fills the sky. The ground trembles beneath great wheels, tracks and the thunderous strides of towering Gargants. Armies of Greenskins stretch across the horizon, raising their banners high to proclaim their reputations and allegiances, their warcries audible for miles around. Looming Gorkanauts and Morkanauts, bizarre artillery pieces and force field generators chug, clank and buzz amidst the green throng. Armadas of rusty vehicles raise roiling thunderheads of dust into the atmosphere, whilst Dakkajets roar overhead leaving contrails of filthy smoke. Speed Freeks rev their engines, and the Boyz fire their guns into the air as a carpet of Gretchin spreads out in front of the army. Eventually, the battlefield is barely visible beneath the endless sea of green, each Ork warrior certain that the ground will soon be stained red. Here the power of the Waaagh! is palpable as a wave of raw aggression, and the Orks believe Gork and Mork are gazing eagerly down from the Warp to see how their warriors will fare. Then as one, with an almighty bellow, the Orks surge forwards, and another world is plunged into unending war.

Those Greenskins that do not aid in the construction of the WAAAGH!'s war machines seek out like-minded fellow Orks who fight in the manner that most appeals to them. The Orks call these groups Kults, of which the vehicle-obsessed Kult of Speed is the most widespread and well-recognized in the Imperium, though by no means the only Kult that exists in Ork society. The Stormboyz and Flash Gitz also represent Kults, while those Orks who are unusually sensitive to the growing pool of gestalt psychic energy surrounding a gathering WAAAGH! may become Madboyz. Hundreds of other Ork Warbosses will add their own armies to the cause of a new WAAAGH! as the Greenskin assault begins to spread across whole star systems rather than just a single world. Entire native planetary populations are forced into slavery to their new Greenskin masters to manufacture ammunition for the horde's guns and other materiel that the WAAAGH! requires. Crude factory-ships and war hulks are bashed together to produce further transports for the horde, while a truly large WAAAGH! may ultimately infest a Space Hulk to move from world to world or even hollow out asteroids and create the massive spaceborne Ork fortresses known as Roks. When the lure of battle can no longer be resisted, the WAAAGH!'s savagery reaches a fever pitch that can no longer be contained save by the spilling of blood in vast quantities.

The Orks who launch a WAAAGH! generally have little in the way of a coherent combat doctrine like the other major intelligent species of the galaxy. Their only goal is destruction and mayhem in as large a quantity as they can muster. The Orks are a plague upon the other civilizations of the universe, a race of genetically-engineered bioweapons whose true purpose was lost eons ago but who still carry on the fight -- against anyone, at anytime -- for no reason other than their own joy in destruction and slaughter. Once an Ork WAAAGH! has gathered, with one almighty bellow to the heavens from millions of Ork throats, another world will be plunged into unending war beneath a surging greenskinned tide.

The Great WAAAGH!

It is generally thought within the Imperium that over the last century or so, the Orks have become even more aggressive and warlike than ever before, and the numbers of WAAAGH!s being recorded in all five Segmentums is increasing. The Imperium has long theorised that the Greenskin race possesses low-level background psychic abilities, a kind of gestalt Warp resonance. Orks, of course, neither know nor care about such things. Yet as Warpspace becomes more turbulent, so the Orks too are becoming ever more belligerent. This rise in new WAAAGH!s has been most notable around Warp space anomalies and regions plagued by Warp Storms, with hundreds of Greenskin invasion forces emerging from these areas every Terran year.

Members of the Inquisition's Ordo Xenos have noticed a trend in the translations of glyph-sequences found in Ork camps, which speak increasingly of "da call of da gods", a phenomenon felt most keenly by the nomadic Gorkanaut and Morkanaut pilots. The emergence of Weirdboyz seems to be increasing exponentially also, with many claiming that they see visions sent by Gork and Mork. On thousands of worlds the ominous silhouettes of Gargants rise against the war-torn skies. The Orks' foes can only watch in horrified bewilderment as the phenomenon known as the Great WAAAGH! sees the Greenskins flooding across the galaxy in numbers never before witnessed, slaughtering everything in their path as they go.

WAAAGH! Organisation

Orks gather into various levels of organisation. The first is the mob, a squad-level unit of Orks with similar ideas of how to act on the battlefield, generally led by a Nob (short for "noble," but pronounced "knob"). A number of mobs will gather together into a warband, which is roughly equivalent to an Imperial Guard company (although with a greater variation in size and strength), led by a Warboss. The largest Ork organizational unit is the tribe or the klan, a group of numerous warbands all under the command of a Warboss. Different tribes can be united by a powerful Warboss known as a Warlord when he raises a WAAAGH!

Ork Religion

The Orks are a powerful force in the universe. A highly prolific race, they are able to expand and prosper effortlessly in comparison to the other civilisations who struggle even for simple survival. The Ork character traits have a reflection in the Warp just like the impulses and emotions of Humanity and the Eldar. These traits are made manifest in the belligerent Ork gods known as Gork and Mork. The Orks say that Gork is brutal but kunnin', and Mork is kunnin' but brutal. Gork and Mork are divine powerhouses, deities so strong they are never truly defeated. They simply shrug off the attacks of other gods with a raucous laugh. Gork grins, bares his long teeth, and lands a mighty blow on his adversary's head with a spiked club the size of a comet. Mork, always the sneaky one, waits until his foe isn't looking before clobbering him with a low blow. An idea of the appearance of the Ork gods can be gained from looking at Ork Gargants and Stompas, mighty war machines constructed in the image of Gork (or possibly Mork). The Mekboyz create these titanic engines of war to reflect the essence of Orkiness in mechanical form, and as such they serve as potent religious idols. To the Orks, these clanking behemoths behave very much like their gods, lumbering about and leaving a trail of devastation in their wake. They go where they please, and never shun a fight.

The aspects of Gork and Mork are likewise evoked by the Gorkanaut and Morkanaut. These huge armoured war suits are intended as a tribute to and imitation of their chosen god all in one, and their pilots are frequently gripped by visions of Gork (or possibly Mork) urging them on during the heat of battle. As the apocalyptic designs of the Chaos Gods approach fruition, the immaterial realm is roused to ever greater fury. So it is that Gork and Mork fight all the harder against the daemonic tides washing about their feet. The Ork gods' joyful battle-lust echoes into the material universe, their roars clearer to the Greenskins with every passing day. The Weirdboyz claim that Gork and Mork are calling all their children to the last mighty battle, for the Great WAAAGH!, the everlasting war, is upon them.

Ork Currency

Orks use their teeth -- or rather, their teef -- as currency. This is quite a natural solution to inflation and income support, as Orks go through teeth in a similar manner to sharks, replacing them quite frequently, and Ork teeth do degrade over time, so it is impossible to hoard them. This keeps prices constant, ensures all Orks have at least some access to money, and allows constant values to be placed on commodities. A toof will buy a good Squig pie and a tankard of fungus beer, while a bag of teef will buy a cheap Warbuggy. A big flashy Battlewagon could cost a Warboss hundreds of teef. This system also promotes aggression, as all an Ork needs to make more money is to knock teef out of another Ork's head and then collect them for himself.

Ork Language

Orks generally speak a debased and primitive form of Imperial Low Gothic, with mangled pronunciation and more than a few "Ork" words mixed in. Therefore, it is possible for Orks and humans to communicate (although rarely easy). Therefore, most Orks communicate through this bastardized form of Low Gothic, although their pronunciation and grasp of grammar is uniformly atrocious. The Ork written language, however, is a crude glyphic script. The core of the script is composed of glyphs that indicate klan, common Ork concepts, and elements of Ork names. This is augmented by phonetic symbols which can be used to write most Ork words, along with any alien names or words.

Tribes and Klanz

The Orks are an incredibly anarchic race. Their armies and settlements seem utterly disorganised to outside eyes. Yet in truth Ork society is governed by a rugged set of tried and tested traditions that no Greenskin would ever consider changing. Orks thrive on conflict. The strongest rise to the top while the weak become subservient and benefit from the superior leadership and head-kicking skills of their conquerors. To an Ork this state of affairs is perfectly satisfactory. If an Ork tribe is beaten by another, stronger tribe, the defeated Orks welcome the opportunity to be led into battle by a new Warlord of even greater power. A tribe is simply all the Orks in a given location, regardless of what kult or klan they may belong to, because in the end an Ork is an Ork and they will always put aside their differences if there is an opportunity to attack a common foe. Each tribe is led by a Warlord whose authority and power holds this loose confederation in check and prevents civil war between the rival elements of the tribe. Tribes can vary in size from a few hundred Orks to a few million, depending on the influence of the war leader at the top of the pile.

Because a Warlord cannot be everywhere at once, the tribes are split into warbands that in turn are led by factional leaders called Warbosses. Each Warboss leads a warband of a hundred or so Orks, forming a rough and ready army that is capable of taking on almost any foe. Most warbands have a hard core of Ork Boy infantry at their heart, but beyond this they vary enormously from one to the next. Like-minded Orks tend to cluster together, leading to warbands crammed with mechanised Speed Freeks or pyromaniac Burna Boyz. The Warboss' preferences can also dictate how their warband looks and fights, some favouring masses of charging Boyz and hulking Nobz, while others prefer to ride to battle aboard columns of ragged armoured vehicles, or packing batteries of massive Shootas and artillery.

Although all Orks belong to a tribe, most also belong to klanz such as the Goffs or Evil Sunz. Tribes are constantly breaking apart and reforming in the crucible of battle, but the klanz are constant and enduring. A large tribe usually contains many different klanz, and each klan has its own distinct character and identity. There are six klanz in particular that have spread from one side of the galaxy to the other: the Goffs, the Snakebites, the Bad Moons, the Blood Axes, the Deathskulls and the Evil Sunz. Most warbands will contain representatives of at least one of these klanz, each of which has distinct cultural preferences, traits and strengths:

Bad Moons

The Bad Moons are the richest Orks around, because their teef grow faster than anyone else's. This is not regarded as an unfair advantage, as any Ork big and nasty enough can simply smash the teef out of a Bad Moon's head. The Bad Moons essentially fulfill the role of a merchant caste in what passes for Ork society, and have a reputation for showing off. They are always continuously buying, selling, swapping, and conning to get teeth. The highest ranking amongst them wear garishly decorated war banners on their backs and the richest openly flaunt their wealth by wearing necklaces of teef. They trade with other Orks to get the biggest gunz, the flashiest wargear, and the best food, but are not as concerned with close combat as other Orks. They have been noted to have a greater proportion of Weirdboyz in their ranks than other klanz, who use their wealth to dress flamboyantly. Unfortunately for them, they end up being dragged off to battle and used against the enemy like any other weapon. The signature mob of the Bad Moons are the Flash Gitz: Orks with devastating kustom Shootas. Kaptin Badrukk, the infamous Ork Freebooter, is a Bad Moon and was kicked out of the klan for having too many teef for his own good. Bad Moons love gold more than any other metal, and will commonly sport a couple of glinting teef in their avaricious grins. They favour strikingly-patterned golden yellow and black for their wargear. Their armour and wargear is painted with gaudy patterns in the klan colors and they have more jewelry and piercings than any other klan. The Bad Moons Klan take a snarling moon on a field of flames as their klan sigil.

Blood Axes

The Blood Axes were the first Orks to encounter the Imperium of Man. They have picked up many human tactics, such as using camouflage (although it may seem a bit too brightly colored to a human's eye) and retreating when they are losing ("It don't count as losing, cuz we can also come back for anuvver go, see?"). Indeed, when they do retreat, Blood Axes will in fact return with larger numbers. They trade with humans for wargear and vehicles, and have even worked as mercenaries for the Imperium at times (such as during the Massacre at Big Toof River). All of these things lead followers of other klanz to brand them as dangerously treacherous, cowardly, and downright un-Orky! Most Blood Axes are back-stabbing "Kommandoz", essentially serving as Ork special operations troops. Blood Axes wear combat fatigues and forage caps in shades of green and drab colors, commonly in camouflage patterns. This betrays the influence of Imperial military style, as do the other personal adornments commonly worn by Orks of this klan. The Blood Axes bear the klan motif of crossed, bloodied axes.

Death Skulls

The Death Skulls are looters and plunderers who grab whatever they can from corpses on the battlefield, although they are not above "acquiring" things from other Orks who are not watching. They collect anything that might be useful, as well as grisly trophies and various lucky trinkets and charms. They are superstitious even for Orks, and often paint themselves and their wargear blue (which Orks feel is a lucky colour) to protect themselves from harm. It is not uncommon to find looted Imperial vehicles in Death Skull armies, such as Chimeras and Rhinos. When dealing with the Death Skulls, many other Ork klans will often find a few of their vehicles missing as well, and then suspiciously similar ones reappearing painted blue amid the ranks of the Death Skulls' vehicle pool. The symbol of the Death Skulls is the horned skull.They also use skulls, other intelligent races' teef as luck charms and have more Gretchin than most Ork tribes as they are used to scout for (and occasionally make off with) valuables.

Evil Sunz

The Evil Sunz are an Ork klan who are dedicated to speed and making as loud a noise as possible when in combat. Just as the Goffs klan loves violence and aggression, so the Evil Sunz love speed. The Evil Sunz have adopted the general Ork maxim that "Red 'uns go faster" as their klan motto. Evil Sunz prize fast vehicles like Ork Warbikes, Warbuggies and Trukks on which their Boyz can ride to battle. To assist their highly-mobile warbands, the Evil Sunz possess a larger population than normal of Mekboyz to keep those vehicles tuned and running. By far the largest number of Ork Speed Freeks come from the Evil Sunz klan. An Ork's love of speed can easily affect his brain, to the point where an Ork becomes addicted to the thrill of a wild ride into battle. Beyond even a Speed Freak's delirium there are also Flyboyz, whose need for speed has driven them into the air in search of ever greater thrills, piloting the Ork's Fightas and Fighta-Bommerz. Members of this klan wear at least one item of red clothing at all times, which makes their appearance quite distinctive. Red is a hard colour for Orks to come by as few of their regular enemies have red uniforms to loot and rip up, and most red dye is used for red paint. The use of red face paint is another expression of this klan's obsession with the color red. Once again, they resort to the use of blood when the red paint runs out. Evil Sunz are distinguished by their use of bright colors, especially red and yellow. They like flame patterns and many sport goggles and driving gloves, whether they are driving a vehicle or not. 

Goffs

The Goffs are the toughest and most brutal Orks to be found in the galaxy, roughly equivalent to elite Warhammer Fantasy Black Orcs. The Goffs are the biggest, meanest and most brutish of all their kind, and that's saying something, since they are Orks. Of all the Ork klanz, the Goffs are the most inspired by the thrill and thunder of battle. Goffs will take any excuse to start a brawl, even amongst themselves. As a result, the Goffs are specialists in hand-to-hand combat who prefer their battles up-close and personal. They are particularly fond of the Stikkbomb, because these Ork grenades are hurled by hand and are good for close combat in trenches, ruins, bunkers and ratholes. Goffs usually carry a brace of hefty Stikkbombz stuffed down their black jackboots. Goff armies are notorious for the sheer number of Ork infantry they muster in times of war. A mob of Goff Boyz is usually at least twenty strong, and a true Goff horde has a hundred times that number at its heart. When the Goffs go to war, the ground shakes to the incessant thump of thousands of steel-capped boots. The Goffs boast the greatest numbers of Nobz and Stormboyz amongst any of the Greenskin klanz. This is because the Goffs are the most militaristic of all the Orks. All Orks love war and combat, and wage war as a way of life, but of the Goffs it can truly be said that they live only for war. Goffs dress mostly in black, with some white checks for relief, as they see bright colors as being un-Orky. Their symbol is the black bull's head, and Goff Nobz almost always wear big horns on their helmets. Ghazghkull Thraka is a member of the Goff klan.

Snakebites

The Snakebites prefer ancient Orky tradition to advanced technology, shunning things like forcefields and armoured vehicles in favour of protecting themselves with war paint and riding into battle on huge boars wielding spearz and choppas. Depending on how fundamentalist their anti-technology beliefs are, the Snakebites may choose to remain as Feral Orks even after their civilisation possesses the technical knowledge required to advance to an industrial state. Orks of this klan are covered in swirling red tattoos, like coiled snakes. They are also known to cultivate Hair Squigs so they can decorate themselves with extravagant crests and topknots. Other common features are wolfskin headgear and wolf pelts, which add to their wild and primitive appearance. One of this klan's most distinctive elements of dress is their snake belts, which are fastened with metal buckles in the form of a snake. The totem of this clan is the venomous serpent. This klan's whelps are toughened by allowing venomous snakes to bite them, hence the name "Snakebites" given to them by the other klanz, which they adopted for their own.

The Rok Claw

The Rok Claw klan is a minor klan of Feral Orks later led by the Warboss Gorgutz 'Ead 'Unter. They live on the world of Kaurava II and use Rok Claw Mountain as their main fortress city. They launched a number of campaigns against Imperial worlds such as Lorn V and Kronus but were driven back by the forces of the Imperium of Man.

Freebooterz

Ork Freebooterz are notorious pirates and thieves, plying the void in smoking, sparking voidships with the intent of causing as much mayhem and destruction as possible. They prey upon anyone foolish enough to stray into their hunting grounds, screaming out of the dark on plumes of fire to blast apart their foes. When an enemy vessel is crippled or foolishly tries to surrender, the Freebooterz will smash their way on board, killing anything that moves and stealing anything that doesn't. The Freebooterz will then haul their booty back to their hidden bases and count their ill-gotten gains.

When a Warboss wants to invade a planet, he calls on fleets of Freebooterz to see off enemy ships and clear the way for the Orks to get down to the surface. For this service Freebooterz claim exorbitant scavenging rights as well as a fortune in teef, and a Warboss has little choice but to pay up if he wants their help, as Freebooterz that don't get their price often simply vanish into the void in search of more loot. Even if a Freebooter's terms are met, he might still get distracted by better prospects, the lure of easy plunder enough to sway most kaptins. Whether they fight alongside a WAAAGH! or tear around the void raiding planets and stealing ships, Freebooterz often become disgustingly rich, leading many to become Flash Gitz.

Ork Freebooterz are by no means always Flash Gitz, but all Flash Gitz eventually end up as Freebooterz. Arrogant and boorish, a Nob who fancies himself a Flash Git will normally alienate himself in short order from the rest of his tribe. Whether because of his grating self-aggrandizement, eating the local Big Mek's favourite Grot oiler without permission, or committing the cardinal sin of strutting about with a bigger, shinier Shoota than the Warboss, a Flash Git will normally find himself ejected from his tribe. When a whole band of Nobz get ideas above their place in the order of things within the tribe all at once, it can lead to bloody infighting. This will usually end up with the departure -- at gunpoint or otherwise -- of a whole mob of newly freebootin' Flash Gitz.

However they find their way into this new situation, Flash Git mobs will quickly take to the Freebooter life. Fighting as mercenaries allows successful Gitz to accumulate vast sums of wealth in a short space of time. Even better, they can gleefully spend it all on themselves without a Warboss around to take his cut. With teef galore flowing into their coffers, successful mobs of Flash Gitz will soon be riding through the void in their very own Kill Kroozer while wielding the kind of firearms that Deathskulls Lootas can only dream of stealing. They bedeck themselves with natty finery, and even their Grot minions get stuffed into gold-buttoned frock coats and brag loudly of their masters' wealth. Flash Gitz also sport profusions of piercings, furs, glyph-plates, brightly colored pirate garb and extravagant hats. All of this showy nonsense does absolutely nothing though to hide the hulking, muscular bulk and bestial lethality of the Flash Gitz themselves.

Source: http://warhammer40k.wikia.com

[shirlleycoyle]

It’s Too Hard to Put Artwork Into the Public Domain

Dave Fagundes is a professor of law at the University of Houston Law Center, where he studies tangible and intangible property. Aaron Perzanowski is the author of The End of Ownership and Creativity Without Law. He is also a professor of law at Case Western Reserve University School of Law, where he specializes in copyright, trademark, and property law.

Earlier this month, the Smithsonian Institution released nearly 3 million images with the stated goal of abandoning its copyrights and dedicating those works to the public domain. The Smithsonian joins the Metropolitan Museum of Art, acclaimed photographer Carol Highsmith, and thousands of software developers, artists, musicians, authors, and photographers around the world in the effort to part with unwanted copyrights. But it turns out that it's not so simple to just give something away. Abandoning copyright is surprisingly complex.

Many of us have abandoned property. Prompted by a move across town or the sudden urge to redecorate, you decide to get rid of an old couch or a stack of used paperbacks that were taking up precious space. The most responsible among us list those items for free on Craigslist or arrange for a local charity to pick them up. Property law would call that a gift. But those of us less concerned with the orderly distribution of unwanted property simply carry the couch and the paperbacks to the nearest sidewalk and leave them there, perhaps with a hastily scribbled sign reading “Free.” That’s abandonment. When it comes to personal property, like couches and paperbacks, the law allows abandonment, within limits. You can’t just dump your unwanted junk anywhere, like a public park or someone else’s front lawn. But you’re generally free to leave your unwanted property free for the first taker.

"Just to prove that our commitment to copyright abandonment isn’t merely academic, we hereby abandon all copyright interests in this article, fully and irrevocably"

But far fewer of us have felt the urge to abandon a copyright. First off, you might not even think of yourself as a copyright holder. But we promise, you are. Musicians, filmmakers, authors, and their publishers own copyrights. But so do everyday people. Every photo you take on your phone, every email you send, every doodle you draw on the back of a cocktail napkin is eligible for copyright protection. And since 1978, copyright in the United States has been automatic. There’s no formal process necessary to secure a copyright. If it’s saved in some durable form—“fixed in a tangible medium,” in copyright parlance—and minimally creative, any work of expression you make is automatically protected by copyright until the day you die, and for 70 years after, when it enters the public domain and becomes free for all to use.

But even if you recognize yourself as a copyright owner, the incentives to abandon unwanted copyrights are minimal. Unlike your old couch, the copyright in that photo you took of last week’s poke bowl or the shaky concert footage you bothered to record a month ago impose no ongoing costs of ownership. Copyrights are intangible legal rights; they don’t take up space. Unlike patents or trademark registrations, there are no fees associated with maintaining copyright ownership. And who knows, maybe that concert footage will turn out to be worth some money someday. So why bother abandoning it?

For some, like the Smithsonian, the answer is rooted in the broad public benefits of abandonment. By contributing works to the public domain, copyright holders make them available for anyone to use at no charge and without seeking permission. That means abandoned works can be shared freely, adapted into new creative works, and incorporated into databases, search tools, and even AI training data.

These upsides of copyright abandonment are in sharp contrast to the effects of personal property abandonment. When you abandon a couch, you rid yourself of a nuisance but run the risk of inflicting harms on the rest of society. Maybe someone happily snaps up your ratty old couch. If so, it’s a win-win. But maybe it sits there, blighting the neighborhood for days or weeks, until it’s finally disposed of by sanitation workers at public expense.

The copyright system depends on the availability of unowned works to serve as a basis for future generations of creativity. Given the relative trickle of works entering the public domain as a result of the Copyright Term Extension Act, which starved the public domain for two decades, a voluntary mechanism for abandoning copyright is particularly important. Not surprisingly, we’ve seen the emergence of the copyleft movement give rise to private efforts like the Creative Commons 0 designation or the Unlicense designed to give copyright holders a simple way to abandon unwanted works. But those tools depend on legal recognition of copyright abandonment. The Copyright Act doesn’t mention abandonment. The Copyright Office takes no position on whether these efforts to abandon are effective. And no court has yet determined that they get the job done. So while many owners believe they’ve abandoned their works, whether they’ve actually managed to do so remains an open question.

So we set out to uncover whether and how a copyright could be fully and irrevocably abandoned under U.S. law. As it turns out, the answer is complicated. We began by tracking down every published court decision that discussed copyright abandonment. We identified 131 cases, stretching back to 1834, that squarely addressed this question. Only 17 of them found that a work had actually been abandoned.

On the whole, courts are quite clear on what owners have to do to abandon a copyright. And it’s the same thing owners of physical property have to do: form an intent to abandon and engage in some act that clearly communicates this intent to outside observers. But how courts apply this straightforward test in practice is unpredictable. In one case, a court held that an architect who entered a contest to design the new World Trade Center abandoned his copyright, preventing him from successfully suing when that design was used to construct a Trump property instead. In another, the court found that the creator of a meditation video did not abandon his copyright despite public statements that he “let the video go out to the world unrestrained” and “never cared about the copyrights.”

Part of the problem is that the abandonment test makes a lot more sense in the context of physical property than intellectual property. Unlike your unwanted couch, which you can put on the sidewalk to indicate your intent, then there’s no physical object you can discard that communicates your desire to abandon an intangible asset like a copyright.

That’s not to say the law gives owners no options to abandon their copyrights. The cases suggest that a clear, unambiguous written statement, like the CC0 designation, that permanently relinquishes all rights to a work should do the trick. The problem is that there’s no officially-recognized pathway to abandon a work under U.S. law. Instead, we have to rely on courts making case-by-case determinations.

Here’s what we think should happen instead. The Copyright Act should be revised to recognize abandonment, and the Copyright Office should offer a clear, standardized, and legally enforceable method for doing so. Copyright owners should be able to file a simple form to publicly declare their intention to abandon a work. And filing that form should be free, as opposed to the Office’s usual $105 fee. In addition, the Office should create a searchable registry of abandoned works, so the public can actually find and use them. Ideally, this process would recognize the validity of the millions of works already abandoned under the CC0 designation as well.

Aside from recognizing abandonment, it’s worth considering whether the law should encourage it. Dedicating a work benefits the public but requires the owner to give up control and potential revenue. So policymakers should consider tools that create incentives, like tax breaks or small cash payments, for authors to abandon unwanted copyrights.

We don’t think anyone should be forced to abandon a copyright. So if you want to hang onto your rights in that photo of your lunch, then by all means keep them. But since we are all granted copyrights whether we want them or not, the law needs to provide an opt-out mechanism. And since abandonment entails both effort and risk, the law ought to provide enough encouragement to overcome the inertia of automatic copyright protection. By making abandonment available and attractive, copyright law could enrich the public domain and better fulfill its goals of encouraging the production of and promoting access to creative works.

And just to prove that our commitment to copyright abandonment isn’t merely academic, we hereby abandon all copyright interests in this article, fully and irrevocably, effective March 18, 2020.

It’s Too Hard to Put Artwork Into the Public Domain syndicated from https://triviaqaweb.wordpress.com/feed/

[electricoutdoors]

Bug Out Bag Electronics – What Electronics Should You Have in Your Bug Out Bag?

Bug Out Bag Electronics

Most people have some kind of electronics in their bug out bags. It makes sense now when we have power, access to as many batteries as we want, and places like Amazon that can get us all kinds of gadgets in a day or two, but does it make sense to rely on electronics during a major disaster that would cause you to bug out?

What bug out bag electronics should you rely on? Bug out bag electronics make sense in a lot of cases. Small solar panels, GPS, radios, flashlights, headlamps and more are all good additions to a bug out bag. Having access to modern electronics can make bugging out a lot easier.

Electronics give you a real advantage in survival situations, but they also come with certain limitations. Let’s look at different types of devices that could be of use in a bug out bag. [wc_toggle title=“Table of Contents” padding=“” border_width=“” class=“” layout=“box”]

Bug Out Bag Electronics

Electronics for Bug Out Bags

Charging Devices

Solar Panels

Battery Packs

Cell Phones

Lighting

Flashlights/Headlamps

Lanterns

GPS

AM/FM/NOAA Radios

2-Way Radios

Signaling Devices

Tablets/E-Readers

Optics

Other Considerations

Conclusion

[/wc_toggle]

Electronics for Bug Out Bags

Bug out bag electronics is sometimes a pretty hotly contested topic in the preparedness world. They’re kind of a double-edged sword, they can make your life a lot easier, but they can also leave you stranded if they break.

I’m of the opinion that you should use them for as long as you can. It doesn’t make sense to ignore modern conveniences if you have access to them. You’re just shooting yourself in the foot because something bad may happen to your gear. Just make sure that you can do things like using a map and compass for those times when your GPS may not work.

Charging Devices

Charging devices are up first because they’re going to keep everything else going. Solar panels, battery packs and extra batteries are a necessity if you plan on keeping all of your electronics running for more than a few days.

When you’re selecting electronics, try to make sure that they have a USB charging cable or run off of AAA or AA batteries. Most portable charging devices only have USB ports on them.

Solar Panels

Solar panels are the best way to recharge your devices once they’re dead. You just can’t overstate how amazing it is to be able to harness the power of the sun to create electricity that you can then use to charge batteries, battery packs, phones, and other things.

Being able to hang a small folding solar panel off of your bug out bag while you’re walking means that you can keep charging batteries and other things without ever taking a break. I’d suggest always having your panels out and charging during the day. The only time I’d pack them up is at night or if you’re doing something that could cause them to get broken.

According to letsgosolar.com, solar panels have a lifespan of about 30 years. This is for large solar panels so your portable panel will probably break before you get it to 30 years if you’re carrying it around all the time, but if you can keep it in one piece it’ll last for a long time.

When you’re choosing a solar panel, it’s important to remember that you’re only going to be able to charge devices from them when the sun is out. Overcast skies will make them less effective and you’re obviously out of luck at night. That’s why I like to charge battery packs off of solar panels and then use the battery packs to charge my other electronics.

I personally have a couple of Goal Zero Nomad 7 solar panels that I have in my bug out bags.

Battery Packs

Battery packs are a necessity in my opinion if you’re going to be using some type of solar panel to charge your electronics. Like I said earlier, I charge my battery packs directly from my solar panels and then charge other devices from them.

By charging battery packs off of your solar panels, you can keep them charging pretty much all day as you walk and still have access to all of your electronic items without having to tether them to a solar panel while you’re trying to use them. It’s just way more convenient. Then at night, you can charge whatever you need so it’s ready to go the next day.

There are a couple of different types of battery packs that you can use. The most common is going to be something like this Anker battery pack. They’re great because they can charge phones somewhere between 4 and 6 times on a single charge and have plenty of power to charge other items over and over.

I personally like the Goal Zero Guide 10 because it not only functions as a battery pack by itself, but it can also charge AA and AAA batteries for other devices. The downside is that it only has about 1/10 of the storage capacity of regular battery packs. A combination of something like the Guide 10 and a large battery pack is probably the best option.

Cell Phones

If you have any electronic item on you when you bug out, it’s probably going to be your cell phone. Today’s cell phones are powerful and give you an incredible amount of capability in the palm of your hand.

Cell phone networks are probably going to be overloaded immediately following any kind of large disaster that’s going to cause a bug out, but in the days following the disaster, you should be able to get service again. If you’re in a highly-populated area and this is part of an urban bug out bag the cell outages could last for a long time.

Even if you never regained access to cell networks, the apps that you can load up now to take advantage of in a disaster make your phone invaluable. You can also download huge amounts of .pdfs and e-books and store your entire prepper library on your phone for reference later on.

Lighting

Lighting is probably the one area that you can’t avoid bug out bag electronics. You can ignore everything else if you want but you need to have some way to see when it’s dark outside and you’re trying to get away from a disaster.

Flashlights/Headlamps

I look at flashlights and headlamps as interchangeable, but I tend to prefer headlamps over flashlights most of the time. They let you keep your hands free so you have the ability to light the area in front of you and not have to fumble with a flashlight.

Lanterns

I’m a big fan of small battery-powered lanterns like the Goal Zero Lighthouse Mini.

Being able to light an area with just one light source is nice when you a chance to sit down or rest for the night. They’re less useful when you’re up and moving around, so if you need to just choose one light source, I’d go for a good headlamp.

GPS

I always have a Garmin Foretrex 401 or 601 with me when I head out the door.

Any GPS will pretty much do for your bug out bag. Make sure you have the latest updates for maps if your GPS supports them and know how to use it before you need it. Most GPS have at least a small learning curve to them.

AM/FM/NOAA Radios

I always try to make sure that I have an AM/FM radio that can also get National Oceanic and Atmospheric Administration (NOAA) broadcasts in every emergency kit I have. Being able to get updates on whatever disaster you’re fleeing is important.

As you get updates on your radio, you can adjust your plan as needed. Maybe things are worse than you thought and you need to bug out even farther away, maybe the area your bug out location is in has been compromised, or maybe everything has returned to normal and you can go back home. Without a radio, you’ll be in the dark and have to rely on word of mouth for any info you get.

2-Way Radios

2-way radios really come in two forms. You have the Talkabout style close range radios designed to talk to one another and then you programmable handheld style HAM radios.

Talkabout radios make sense for families that may get separated and still need to communicate with one another while they’re bugging out. There’s a wide range of these radios that range from very basic to much more complex with access to emergency and weather radio stations.

The handheld HAM radio is surprisingly inexpensive and would work well for an individual or a group.

Make sure that you can recharge the batteries for any radio you choose. Most of them have rechargeable batteries that have some kind of propriety charger which would add a lot of weight to your bug out bag and probably wouldn’t work with your charging system. Look for AAA or AA adapters for your radios before you make up your mind.

Signaling Devices

Most of the time signaling devices are going to be things like whistles and mirrors, but there are also emergency signal strobes that are great for signaling at night. There are a lot of military strobes but it can be difficult to find them in the civilian sector.

This STROBESTIK Emergency Red LED is a good example of what I’m talking about. It only takes a single AA and can run for two days straight on one battery.

Tablets/E-Readers

It may seem weird to even consider putting a tablet or e-reader in your bug out bag. If you already have a cell phone with you, then you probably don’t need either one, but if you’re not sure if you’ll have a phone, or you just want a dedicated place to store some reference books with your bug out bag, it could be worth it for you.

You can put your entire prepping library on either of these devices and have them stored in your bug out bag. It’s redundant if you already have it stored on your phone, but it’s still an option worth considering.

Optics

Don’t forget to pack extra batteries for any electronic optics that you have. Red dots and magnified scopes with illuminated reticles almost always need some kind of battery.

Luckily, the batteries don’t die all that fast in most optics.

Other Considerations

Having electronics in your bug out bag means that you need to do some maintenance on them periodically. Keep your batteries charged so they’re ready when you need them and they don’t go completely dead. Letting batteries sit without a charge can damage them and drastically decrease their life.

Having electronics in a BOB also means that you need to protect them from water. Do you have a plan if it’s raining and you need to bug out? I’d suggest at last having a trash bag to store your electronics in if it’s raining. A bug out bag with a waterproof lining is a good option as well.

If you’re worried about an EMP and that’s what you expect to force you to bug out, then you may want to store your critical electronics in some kind of Faraday cage. It’s not a guarantee that your electronics are going to be safe, but it does make it more likely.

Conclusion

I like to leverage any advantage I can get in a disaster situation, and bug out bag electronics are a great way to do that. As long as you’re not completely reliant on electronics there is no reason not to use them to your advantage for as long as you can

Bug Out Bag Electronics – What Electronics Should You Have in Your Bug Out Bag? was first published on: www.readylifestyle-staging.gtgrgq9c-liquidwebsites.com

Bug Out Bag Electronics – What Electronics Should You Have in Your Bug Out Bag? published first on https://readylifesytle.tumblr.com

[lauramalchowblog]

The Rebellion of the Buyers

By JOE FLOWER

Did you catch that headline a few weeks back?

An official of a health system in North Carolina sent an email to the entire board of the North Carolina State Health Plan calling them a bunch of “sorry SOBs” who would “burn in hell” after they “bankrupt every hospital in the state.”

Wow. He sounds rather upset. He sounds angry and afraid. He sounds surprised, gobsmacked, face-palming.

Bless his heart. I get it, I really do. Well, I get the fear and pain. Here’s what I don’t get: the surprise, the tone of, “This came out of nowhere! Why didn’t anyone tell us this was coming?”

Brother, we did. We have been. As loudly as we can. For years.

Two things to notice here:

What is he so upset about? Under State Treasurer Dale Folwell’s leadership, the State Health Plan has pegged its payments to hospitals and other medical providers in the state to a range of roughly 200% of Medicare payments (with special help for rural hospitals and other exceptions). In an industry that routinely says that Medicare covers 90% of their costs, this actually sounds rather generous.

What is the State Health Plan? It’s not a payer, that is, an insurer. It’s a buyer. Buyers play under a different set of rules and incentives than an insurer.

Payers are not Buyers

That #2 is key: Insurers are paying for your healthcare with your money, the premiums you pay them. Under the Affordable Care Act their entire administrative cost, executive salaries, and the profit for shareholders comes out of a strictly limited percentage of the total cost. Think about that. The higher the total cost of the healthcare they buy for you, the more money to go around for executive salaries and shareholder profit. The more your healthcare costs, the better their bottom line looks. How’s that for an incentive?

Buyers, on the other hand, are paying for your healthcare with their own money and yours together. Self-funded employers, union health plans, state health plans, pension plans and other buyers pay the actual medical bills through a third-party administrator (TPA). The higher the total cost of your healthcare, the worse their bottom line looks. The lower, the better. If they can help you avoid an expensive unnecessary surgery, or get it done at a provider that charges one fourth as much, or help you get your expensive drugs at half the price or less, you will be happier and so will they.

Buyers’ incentives are closely aligned with their members, employees, and beneficiaries. As large buyers buying for thousands, tens of thousands, or hundreds of thousands of people they have the freedom and power to do something about those costs.

This has been the drumbeat of my books, talks, columns, articles, YouTube videos, and tweets, for years: The healthcare economy is hollow, inflated, and flammable, like the Hindenburg approaching Lakehurst in a thunderstorm. What will set it off? A rebellion of the buyers.

Analyze This

Can we analyze this for just a moment? Bear with me for a little systems analysis.

Picture healthcare as a complex adaptive system with multiple interdependent parts (hospital systems, pharmaceutical companies, device manufacturers, government payers and regulators, insurance companies and so on). Each part is busy taking in energy (mostly money) from the other parts and putting out products and services, or money to fund other parts. The input of each part is someone else’s output. The more one part puts out, the more other parts can take in.

Each part is at a local optimum. Picture this as a 3-D “fitness landscape,” where the height of each part represents its “fitness,” its ability to survive and prosper. In healthcare each part is on a tall mesa, that is, they have optimized their position over time so that they are doing as well as they possibly can in the system that exists. That’s why they operate the way they do and make the choices they make.

Think about the people who run each of these organizations. By definition, they are at the peak of their careers. They got all their training and experience, and climbed the career ladder to the C suite, by being excellent at the existing way of doing things in an industry that has not changed its fundamental structure for 40 years or more.

Not all the mesas are the same height. Some are doing very well, some not so well. But nearly all of them see a wide gulf between where they are and any other higher level of fitness that they might hope to reach, a gulf that is fraught with danger and unknowns.

This complex adaptive system is stuck in a Nash equilibrium. That is, each player, doing as well as possible for themselves in the system as it is, sees no advantage in changing the way they do things. In every direction in this fitness landscape, any change they make will see them and their organization climbing down off their mesa, their “local optimum” into a lower level of fitness, into a valley of uncertainty, into being beginners at this game.

Yet at the same time the system is more and more unbalanced, with some mesas growing ever taller, drawing in more and more energy from the other actors—the vast health insurers, the increasingly consolidated healthcare systems, the world-girdling pharmaceutical companies.

What Breaks the Stuckness?

So what moves a Nash equilibrium off of its equilibrium? Either new sources of energy, new players, or longtime players waking up to new energy and awareness and options. Today we are seeing all three.

Think of yin-yang. The more unbalanced the system becomes, the greater the energy driving any potential instability. Any complex adaptive system in an unbalanced state at a sufficiently high energy level will resolve its potentials into a more-stable lower-energy state. The greater the potential instability, the more likely the resolution will not be incremental but sudden and catastrophic.

What’s that mean? It means that the “burn in hell” guy is losing in this contest.

Why? Because of something else we can learn from systems dynamics, which is this: This disruptive resolution and rebalancing will come from the system actors who:

are the most disadvantaged,

have unified incentives,

and have the greatest freedom of action.

Who am I describing? Where do we find such system actors?

Where?

Not in the political realm. In their nature, like Obamacare, attempts at reform mostly end up being efforts to stabilize the existing system a little longer by taking the edge off some of its inequities and arbitrary cruelties. So for instance the various proposed reforms, even the most radical ones, are mostly just about making sure that everyone is covered in one way or another. No mechanisms for actual cost savings or elimination of rampant waste is contemplated beyond government fiat, which has proven a slender reed on which to depend.

Not from the healthcare providers, nor the insurers, the payers, who actually are mostly doing quite well on their ever-exaggerating mesas in the fitness landscape, drawing in more and more energy from the rest of us, and whose true incentives are to keep the imbalance going and keep costs up.

It’s the buyers, who are professionally, personally, and financially aligned with their members, beneficiaries, and employees. They have traditionally been quiescent, unaware of their power, without the knowledge, the strategies, the tools to take up their power, simply paying the bills without questioning them. All it takes is for them to wake up.

And they are waking up.

Imagine Yourself…

Put yourself in their place. Imagine you are running one of these entities, buying healthcare for tens to hundreds of thousands of people, in charge of trying to keep that budget in line and those costs down. With all the new pricing information coming out in various ways, imagine that you are contemplating the fact that MRIs in your area may vary from $400 to $2200 depending not on quality but just on the site. Or you see hospital bills that ring up a single bag of saline for $91 to $758 for no reason, for a generic item that costs less than $1 to manufacture. Or you see, as we have seen online, a young man with a rare genetic condition sharing his hospital bills on the Internet. He requires an infusion that requires an overnight hospital stay twice a month. His life circumstances have required him to move between states, change insurers, and get treated at different centers. For the exact same procedure with the exact same materials his insurers have paid from $3,319 to $20,736, while he has co-paid from $222 to $4,261.

For no reason. If you have studied quality theory, you know that variation for no reason is always a marker of damage in a system.

If you were a self-funded buyer, paying directly for medical care for your employees or beneficiaries, what would you do when confronted with these random absurd variations in cost for no reason?

You’d say, “I’ll take door number 2.”

You’d say, “Wait, who’s the chump here?”

You’d say, “This is bullshit.”

You’d say, “I will figure out what it takes to pay the lowest price possible for high quality care.”

And that’s what’s happening in 2019, facing 2020. The buyers are not buying the story anymore. They’re saying, “Show us the goods. Show us:

The cost of the whole thing, diagnosis to rehab, whatever the package might be.

The appropriateness. Does this really need to be done? How do we know? Where are the real checks in the system?

The quality. How good are you really? Show us.

The real outcomes. Not metrics you choose for your marketing. Real metrics.”

Why now?

What’s different this year is that increasingly the tools they need exist, the strategies are there and tested, and there are insurgent vendors ready to show them how to execute on the strategies.

This year and the next are likely to be a tipping point.

The huge cost of healthcare is rooted in the way we pay for healthcare in a line-item, fee-for-service, treat-to-code payment system. Fee-for-service is like taking your car’s bent fender to an auto body shop and being charged for each sheet of sandpaper, each can of Bondo, and each ounce of paint, instead of getting an overall estimate and a single bill.

So I am telegraphing the punchline here: Any serious and widespread attempt to substitute new and different payment systems based on risk and true competition through transparent bundled prices and quality of outcomes will implode today’s healthcare market.

Here Comes Everybody

The North Carolina State Health Plan is not isolated in its efforts. Similar stories are playing out in Montana, Kentucky, and other states. Haven, the amalgamation of JP Morgan Chase, Amazon, and Berkshire Hathaway, is just such a buyer with just such incentives. Giant retailers like Walmart, Kroeger, and Loews, tech giants like Apple, Microsoft, and Google, and many other large employers are waking up to their power as wholesale buyers of healthcare. Buyers across the country are using multiple strategies such reference-based pricing, bundled pricing, medical tourism, cost plus caps, even onsite, near-site and direct pay primary care. Consultants and other vendors are proliferating who are eager to help buyers of any size, even small employers, map out these strategies. None of these are yet majority practices across all buyers, but they are trending rapidly and appear to be at a major bend in the curve of adoption.

The more buyers get up on their hind legs and insist on their power as true customers, the faster that change will happen. As more buyers experience and demonstrate that they can get high quality healthcare for 10 percent, 20 percent, even 30 percent less in the system as it exists today, the more other players in the system will have to adjust, accommodate, change their pricing and cost structures, stop wasteful expensive practices and focus on providing what their customers want, need and are willing to pay for: real healthcare and real attention at a reasonable cost.

Change is gonna come.  

Joe Flower has 40 years of experience in the healthcare world and has emerged as a thought leader on the deep forces changing the system in the United States and around the world.

The Rebellion of the Buyers published first on https://venabeahan.tumblr.com

[kristinsimmons]

The Rebellion of the Buyers

By JOE FLOWER

Did you catch that headline a few weeks back?

An official of a health system in North Carolina sent an email to the entire board of the North Carolina State Health Plan calling them a bunch of “sorry SOBs” who would “burn in hell” after they “bankrupt every hospital in the state.”

Wow. He sounds rather upset. He sounds angry and afraid. He sounds surprised, gobsmacked, face-palming.

Bless his heart. I get it, I really do. Well, I get the fear and pain. Here’s what I don’t get: the surprise, the tone of, “This came out of nowhere! Why didn’t anyone tell us this was coming?”

Brother, we did. We have been. As loudly as we can. For years.

Two things to notice here:

What is he so upset about? Under State Treasurer Dale Folwell’s leadership, the State Health Plan has pegged its payments to hospitals and other medical providers in the state to a range of roughly 200% of Medicare payments (with special help for rural hospitals and other exceptions). In an industry that routinely says that Medicare covers 90% of their costs, this actually sounds rather generous.

What is the State Health Plan? It’s not a payer, that is, an insurer. It’s a buyer. Buyers play under a different set of rules and incentives than an insurer.

Payers are not Buyers

That #2 is key: Insurers are paying for your healthcare with your money, the premiums you pay them. Under the Affordable Care Act their entire administrative cost, executive salaries, and the profit for shareholders comes out of a strictly limited percentage of the total cost. Think about that. The higher the total cost of the healthcare they buy for you, the more money to go around for executive salaries and shareholder profit. The more your healthcare costs, the better their bottom line looks. How’s that for an incentive?

Buyers, on the other hand, are paying for your healthcare with their own money and yours together. Self-funded employers, union health plans, state health plans, pension plans and other buyers pay the actual medical bills through a third-party administrator (TPA). The higher the total cost of your healthcare, the worse their bottom line looks. The lower, the better. If they can help you avoid an expensive unnecessary surgery, or get it done at a provider that charges one fourth as much, or help you get your expensive drugs at half the price or less, you will be happier and so will they.

Buyers’ incentives are closely aligned with their members, employees, and beneficiaries. As large buyers buying for thousands, tens of thousands, or hundreds of thousands of people they have the freedom and power to do something about those costs.

This has been the drumbeat of my books, talks, columns, articles, YouTube videos, and tweets, for years: The healthcare economy is hollow, inflated, and flammable, like the Hindenburg approaching Lakehurst in a thunderstorm. What will set it off? A rebellion of the buyers.

Analyze This

Can we analyze this for just a moment? Bear with me for a little systems analysis.

Picture healthcare as a complex adaptive system with multiple interdependent parts (hospital systems, pharmaceutical companies, device manufacturers, government payers and regulators, insurance companies and so on). Each part is busy taking in energy (mostly money) from the other parts and putting out products and services, or money to fund other parts. The input of each part is someone else’s output. The more one part puts out, the more other parts can take in.

Each part is at a local optimum. Picture this as a 3-D “fitness landscape,” where the height of each part represents its “fitness,” its ability to survive and prosper. In healthcare each part is on a tall mesa, that is, they have optimized their position over time so that they are doing as well as they possibly can in the system that exists. That’s why they operate the way they do and make the choices they make.

Think about the people who run each of these organizations. By definition, they are at the peak of their careers. They got all their training and experience, and climbed the career ladder to the C suite, by being excellent at the existing way of doing things in an industry that has not changed its fundamental structure for 40 years or more.

Not all the mesas are the same height. Some are doing very well, some not so well. But nearly all of them see a wide gulf between where they are and any other higher level of fitness that they might hope to reach, a gulf that is fraught with danger and unknowns.

This complex adaptive system is stuck in a Nash equilibrium. That is, each player, doing as well as possible for themselves in the system as it is, sees no advantage in changing the way they do things. In every direction in this fitness landscape, any change they make will see them and their organization climbing down off their mesa, their “local optimum” into a lower level of fitness, into a valley of uncertainty, into being beginners at this game.

Yet at the same time the system is more and more unbalanced, with some mesas growing ever taller, drawing in more and more energy from the other actors—the vast health insurers, the increasingly consolidated healthcare systems, the world-girdling pharmaceutical companies.

What Breaks the Stuckness?

So what moves a Nash equilibrium off of its equilibrium? Either new sources of energy, new players, or longtime players waking up to new energy and awareness and options. Today we are seeing all three.

Think of yin-yang. The more unbalanced the system becomes, the greater the energy driving any potential instability. Any complex adaptive system in an unbalanced state at a sufficiently high energy level will resolve its potentials into a more-stable lower-energy state. The greater the potential instability, the more likely the resolution will not be incremental but sudden and catastrophic.

What’s that mean? It means that the “burn in hell” guy is losing in this contest.

Why? Because of something else we can learn from systems dynamics, which is this: This disruptive resolution and rebalancing will come from the system actors who:

are the most disadvantaged,

have unified incentives,

and have the greatest freedom of action.

Who am I describing? Where do we find such system actors?

Where?

Not in the political realm. In their nature, like Obamacare, attempts at reform mostly end up being efforts to stabilize the existing system a little longer by taking the edge off some of its inequities and arbitrary cruelties. So for instance the various proposed reforms, even the most radical ones, are mostly just about making sure that everyone is covered in one way or another. No mechanisms for actual cost savings or elimination of rampant waste is contemplated beyond government fiat, which has proven a slender reed on which to depend.

Not from the healthcare providers, nor the insurers, the payers, who actually are mostly doing quite well on their ever-exaggerating mesas in the fitness landscape, drawing in more and more energy from the rest of us, and whose true incentives are to keep the imbalance going and keep costs up.

It’s the buyers, who are professionally, personally, and financially aligned with their members, beneficiaries, and employees. They have traditionally been quiescent, unaware of their power, without the knowledge, the strategies, the tools to take up their power, simply paying the bills without questioning them. All it takes is for them to wake up.

And they are waking up.

Imagine Yourself…

Put yourself in their place. Imagine you are running one of these entities, buying healthcare for tens to hundreds of thousands of people, in charge of trying to keep that budget in line and those costs down. With all the new pricing information coming out in various ways, imagine that you are contemplating the fact that MRIs in your area may vary from $400 to $2200 depending not on quality but just on the site. Or you see hospital bills that ring up a single bag of saline for $91 to $758 for no reason, for a generic item that costs less than $1 to manufacture. Or you see, as we have seen online, a young man with a rare genetic condition sharing his hospital bills on the Internet. He requires an infusion that requires an overnight hospital stay twice a month. His life circumstances have required him to move between states, change insurers, and get treated at different centers. For the exact same procedure with the exact same materials his insurers have paid from $3,319 to $20,736, while he has co-paid from $222 to $4,261.

For no reason. If you have studied quality theory, you know that variation for no reason is always a marker of damage in a system.

If you were a self-funded buyer, paying directly for medical care for your employees or beneficiaries, what would you do when confronted with these random absurd variations in cost for no reason?

You’d say, “I’ll take door number 2.”

You’d say, “Wait, who’s the chump here?”

You’d say, “This is bullshit.”

You’d say, “I will figure out what it takes to pay the lowest price possible for high quality care.”

And that’s what’s happening in 2019, facing 2020. The buyers are not buying the story anymore. They’re saying, “Show us the goods. Show us:

The cost of the whole thing, diagnosis to rehab, whatever the package might be.

The appropriateness. Does this really need to be done? How do we know? Where are the real checks in the system?

The quality. How good are you really? Show us.

The real outcomes. Not metrics you choose for your marketing. Real metrics.”

Why now?

What’s different this year is that increasingly the tools they need exist, the strategies are there and tested, and there are insurgent vendors ready to show them how to execute on the strategies.

This year and the next are likely to be a tipping point.

The huge cost of healthcare is rooted in the way we pay for healthcare in a line-item, fee-for-service, treat-to-code payment system. Fee-for-service is like taking your car’s bent fender to an auto body shop and being charged for each sheet of sandpaper, each can of Bondo, and each ounce of paint, instead of getting an overall estimate and a single bill.

So I am telegraphing the punchline here: Any serious and widespread attempt to substitute new and different payment systems based on risk and true competition through transparent bundled prices and quality of outcomes will implode today’s healthcare market.

Here Comes Everybody

The North Carolina State Health Plan is not isolated in its efforts. Similar stories are playing out in Montana, Kentucky, and other states. Haven, the amalgamation of JP Morgan Chase, Amazon, and Berkshire Hathaway, is just such a buyer with just such incentives. Giant retailers like Walmart, Kroeger, and Loews, tech giants like Apple, Microsoft, and Google, and many other large employers are waking up to their power as wholesale buyers of healthcare. Buyers across the country are using multiple strategies such reference-based pricing, bundled pricing, medical tourism, cost plus caps, even onsite, near-site and direct pay primary care. Consultants and other vendors are proliferating who are eager to help buyers of any size, even small employers, map out these strategies. None of these are yet majority practices across all buyers, but they are trending rapidly and appear to be at a major bend in the curve of adoption.

The more buyers get up on their hind legs and insist on their power as true customers, the faster that change will happen. As more buyers experience and demonstrate that they can get high quality healthcare for 10 percent, 20 percent, even 30 percent less in the system as it exists today, the more other players in the system will have to adjust, accommodate, change their pricing and cost structures, stop wasteful expensive practices and focus on providing what their customers want, need and are willing to pay for: real healthcare and real attention at a reasonable cost.

Change is gonna come.  

Joe Flower has 40 years of experience in the healthcare world and has emerged as a thought leader on the deep forces changing the system in the United States and around the world.

The Rebellion of the Buyers published first on https://wittooth.tumblr.com/

[soft-and-typical-piedays-blog]

Thermo Burn Reviews - Body fat Melt away without Dieting Quick!

Nothing you've noticed prior had the judging panel unanimously determined to each invest massive amount profit to a potential firm. After investing in a staggering 25% share in the sisters company, the Shark Container panel have mentored the established, helping them undergo re-packing and re-branding of their miracle item. Touting their discovery since “the best stage of progress in weight-decrease background,” the judges have already been quick to supply up their money to back again the entrepreneurial pair. “We had been shocked. The many we were longing for was some assistance…we weren’t also sure we would manage to get any investors,” explained Samantha. After outstanding offers from each panel member, the sisters burst into tears. “It didn’t feel real. The fact that all these successful, business-minded many persons wished to be aside of what we had been doing and ready to obtain own money, it turned out very emotional!” explained Anna. The pair would be the first contestants in the show’s longer duration to ever get a standing ovation and will be offering of investment from all panel members. The sisters said they celebrated the success with cake and champagne when the episode covered. Since filming the show-stopping show, the sisters have been hard at the working job putting the help of their mentors into enjoy. “We re-branded our business and completely developed brand-new packaging,” said Anna. The pair recently unveiled that that netted them massive amount profit investments. “The merchandise we demonstrated on the show have been rebranded in to the It’s the initial formula already, all we’ve completed is change the true name and the packaging,” explained Samantha. The sisters released the merchandise out there through their firm website and state they sold out within 5 minutes. “We even made sure we had more product than we thought we could sell, but all of it sold out within five minutes!” exclaimed Samantha. As the Shark Tank investors are toasting with their smart business move, women around are flocking online to buy Thermo Burn and say the total results have been life-changing. Clinical trials of Thermo Burn off have uncovered that women who utilized the could actually drastically reduce the fat and with continuing use prevented the signals from reoccurring. “ Thermo Melt away is revolutionizing slimming down medicine,” referred to Barbara Corcoran from Shark Container.

CELEBRITIES LOVE Thermo Burn

“ Thermo Melt away is ground-breaking. They will be the only organization in the world who can efficiently block the fat manufacture in a secure and healthy way.” - Oprah Winfrey Thermo Burn Proteins™ is a super-fast performing thermogenic, fat shredding urge for food suppressing proteins shake. It’s a “one of a kind” unique protein shake that targets excess weight loss and lean muscle definition. It has been formulated with the purest, strongest clinically dosed fat reducing substances to ever be observed in a thermogenic proteins, Thermo Burn off Proteins™ has been designed to deliver a robust neurostimulating physical understanding unlike anything in the marketplace today. Thermo Melt away Proteins™ scientifically engineered multi-platform chemical substances stimulate the enzymatic emotion connected with thermogenesis and the fat-uncoupling procedure. Fundamentally, this one-of-a-kind body fat shredding-thermogenic protein shake functions through several processes to make sure extreme maximum-power and performance while tasting great. Low carbohydrate dieting can sometimes become hard and stressful - this may trigger us to have lack of energy and find it hard to focus, so on top of the clinically dosed fat burning ingredients, Thermo Burn Protein™ has also been developed with multiple clinically confirmed ingredients to assist with maintaining an apparent and focused human brain while keeping natural and organic energy levels intact. All this is achieved without adding caffeine, so Thermo Burn off Proteins™ won't hold you at night period up, we actually recommend Thermo Melt away Proteins™ to also finish up being studied perfectly before bed to utilize you eliminate fat when you rest. Thermo Burn off Proteins™ help with burning calories without elevating blood pressure, raising heartrate and without leading to any central nervous program stimulation. Achieving that perfect body system does not only begin and finish range with fat loss…Drinking water retention plays a large role in muscle mass tone and definition which usually is particularly why Thermo Burn off Proteins™ has been created with a natural herbal diuretic complicated that help with removing excess drinking water that your body does not need. The reality don't lie and we are so confident that Thermo Burn off Protein™ could be the most pure and most result powered thermogenic protein available that individuals challenge you to compare us with any many other thermogenicprotein GLOBALLY! Review us to your rivals and discover for yourself. Unlike so a finish lot of many other sport supplement companies, Muscle tissue Nourishment’s Clinically Dosed Series include superior key elements in clinically dosed amounts, we don’t make use of a fancy term like “Clinical” on our labels just, we dose it predicated on the released medical dose and trial in fact. If it’s on our label, its inside our product at the quantities stated! · Thermogenic Metabolic Activating Protein · Full Spectrum LOW CARBOHYDRATE Protein · Infused With Natural + Safe and sound Diuretic Complex · Fast Acting Shredding Protein Do you are feeling enthusiastic? Are you daily getting lazy? Is it tough that you could lose weight after training even? This is an easy solution tailored for you-Thermo Burn relatively.

WHAT'S Thermo Burn?

This supplement is an all natural way of slimming down. It contains a couple of natural fat-busting components like Garcinia Cambogia and Forskolin which collectively assist in subduing your meal cravings and accumulation of undesirable fat. Some benefits of this supplement are: · Works two times faster than other methods · Helps you eliminate mood swing · Controls your appetite

What Are THE ADVANTAGES OF Using Thermo Burn?

This diet pill is a manufactured from 100 % natural ingredients and clinically tested to be safe for use. Here, are some other benefits of using this supplement: 1. Quick weight loss - the components of the supplement assist in losing weight quicker and assisting lean muscle grow. 2. Helps you remove mood swings - The components of this item assists in secretion of serotonin which assists in enhancing our mood because of which you knowledge positive and avoids feeling swings. 3. Assists the body to remove toxins- This supplement will help you flush out all the unnecessary poisons which can be uncovered within you. 4. Improves your mental health- The product not only will help you shed pounds but also offers a good influence on your mind. That is because of the secretion of serotonin and the suppression of cortisol. 5. Controls your food cravings- the meals cravings that you'll get will be reduced when you start using the merchandise normally, because they help collectively to reduce your appetite jointly. 6. Decreases tension- The product can help you decrease stress by maintaining the quantity of cortisol hormone that's present within your body, which helps you remain stress-free.

Where Can You Buy Thermo Burn?

This weight loss complex is available only online. To purchase from the maker directly, go through the hyperlink given below. You shall reach the state, secure checkout web page where one can avail the merchandise at discounted rates. It had been the most watched present in Shark Tank background when sisters Anna and Samantha Martin won more than the Shark Container panel. Nothing you've seen prior had the judging panel unanimously made a decision to each invest huge amount of money in to a potential company. After purchasing a staggering 25% share in the sisters company, the Shark Container panel have mentored the set, helping them go through re-packing and re-branding of their miracle product. Touting their discovery since “the greatest stage of progress in weight-reduction background,” the judges have already been quick to provide up their funds to again the entrepreneurial pair. “We'd been shocked. The countless we were desiring was some ideas…we weren’t in fact sure we would be capable of get any investors,” explained Samantha. After outstanding offers from each panel member, the sisters burst into tears. “It didn’t feel true. The fact these effective, business-minded many persons wished to be aside of what we had been doing and ready to invest their personal money, it had been very psychological!” explained Anna. The pair will be the first contestants in the show’s very long duration to ever get a standing ovation and will be offering of investment from all panel people. The sisters pointed out they celebrated the achievement with cake and champagne when the show wrapped. Since filming the show-stopping show, the sisters have already been hard at the task positioning the tips of their mentors into play. “We completely re-branded our organization and came up with new packaging,” said Anna. The pair recently unveiled the product that netted them millions of dollars in investments. “The product we displayed on the show have been rebranded into the Thermo Burn It’s the initial formula, all we’ve completed is change the true name and the packaging,” explained Samantha. The sisters released the item out there through their firm website and condition they sold-out within 5 minutes. “We also ensured we'd a lot more item than we thought we're in a position to offer, but everything sold-out within five minutes!” exclaimed Samantha. As the Shark Container investors are toasting with their smart business move, ladies around are flocking online to get Thermo Burn and condition the results have been completely life-changing. Clinical trials of Thermo Burn have uncovered that women who used the Thermo Burn could actually drastically reduce the unwanted fat and with ongoing use prevented the signals from reoccurring. “ Thermo Melt away is revolutionizing slimming down medicine,” defined Barbara Corcoran from Shark Container.

CELEBRITIES LOVE Thermo Burn “ Thermo Melt away is ground-breaking. Are going to the simply business in the globe who can successfully block the fat manufacture in a covered and healthful method.” - Oprah Winfrey Thermo Melt away Proteins™ is a super-fast performing thermogenic, body fat shredding hunger suppressing proteins shake. It’s a “original” unique proteins shake that targets pounds loss and lean muscle definition. It has been formulated with the purest, strongest clinically dosed fat reducing substances to ever be observed in a thermogenic proteins, Thermo Burn Proteins™ has been intended to deliver a robust neurostimulating physical knowledge unlike anything in the marketplace today. Thermo Burn Proteins™ scientifically engineered multi-platform substances stimulate the enzymatic emotion involved with thermogenesis and the fat-uncoupling process. Basically, this one-of-a-kind fats shredding-thermogenic protein shake functions through several procedures to make sure extreme efficiency and maximum-power while tasting great. Low carbohydrate dieting will often become difficult and stressful - this may trigger us to have insufficient energy and discover it hard to focus, so on top of the clinically dosed fat burning ingredients, Thermo Burn Protein™ has also been developed with multiple clinically confirmed ingredients to assist with maintaining an obvious and focused mind while keeping natural energy levels intact. All this is achieved with no need of adding caffeine, hence Thermo Burn off Proteins™ won't maintain you up during the night time, we actually recommend Thermo Burn off Proteins™ to also end up being studied just right before bed to work with you get rid of fat when you sleep. Thermo Burn Proteins™ help with burning calories without elevating blood pressure, raising heartrate and without resulting in any central nervous plan stimulation. Achieving that best body does not only start and expire with body fat loss…Drinking water retention plays an enormous role in muscle tissue tone and definition which is specifically why Thermo Burn Proteins™ has been developed with an all natural herbal diuretic complicated that help with eliminating excess normal water that your body system does not need. The truth don't lie and we are so confident that Thermo Melt away Protein™ could be the most pure & most result powered thermogenic protein available that individuals challenge you to compare us with any other thermogenicprotein WORLDWIDE! Review us to your competition and observe for yourself. Unlike so a lot of additional sports supplement companies, Muscle tissue Nutrition’s Clinically Dosed Series contain superior major ingredients in clinically dosed amounts, we don’t simply make use of a fancy term like “Clinical” on our labels, we dose it based on the published scientific dose and trial actually. If it’s on our label, its inside our product at the quantities stated! · Thermogenic Metabolic Activating Protein · Full Spectrum LOW CARBOHYDRATE Protein · Infused With Safe and sound plus Normal Diuretic Complex · Fast Acting Shredding Protein Do you feel enthusiastic? Are you getting lazy daily? Is it difficult that you ought to lose weight after working out actually? Here is a not too difficult solution customized for you-Thermo Burn.

WHAT'S Thermo Burn?

This supplement is an all natural way of slimming down. It contains a couple of natural fat-busting components like Garcinia Cambogia and Forskolin which collectively assist in subduing your hunger and accumulation of surplus fat. Some benefits of this supplement are: · Works two times faster than other methods · Helps you remove mood swing · Controls your appetite

What Are ADVANTAGES OF Using Thermo Burn?

This diet pill is a created from 100 % 100 % 100 % natural ingredients and clinically tested to be safe for use. Here, are a great many other advantages of using this supplement: 1. Quick weight loss - the chemicals of the supplement assist in slimming down quicker and assisting lean muscle grow. 2. Helps you get rid of mood swings - The substances of this product helps in secretion of serotonin which helps in enhancing our mood due to which you experience positive and avoids feeling swings. 3. Helps your body to eliminate toxins- This supplement will help you flush out all the unnecessary poisons which can be discovered in your body. 4. Improves your mental health- This product not only will help you reduce weight but also offers an excellent influence in your thoughts. That is due to the secretion of serotonin and the suppression of cortisol. 5. Controls your food cravings- the foodstuffs cravings that you normally obtain will be reduced when you begin using this product, because they help collectively to lessen your appetite together. 6. Decreases stress- The product helps you decrease tension by maintaining the amount of cortisol hormone that's present within your body, which can help you remain stress-free. Where IS IT POSSIBLE TO Buy Thermo Burn? This weight loss complex is available only online. To purchase from the maker directly, go through the link listed below. You will reach the state, secure checkout web page where one can avail the dietary supplement at discounted rates

 thermo burn, thermo burn weight loss, thermo burn fat burner, thermo burn diet, thermo burn reviews, thermo burn benefits, thermo burn ingredients

http://www.cureidea.com/thermo-burn-weight-loss/

[prettygirlsandbeesstuff-blog]

Thermo Burn Reviews - Body fat Burn off without Dieting Quick!

Nothing you've seen prior had the judging panel unanimously made a decision to each invest huge amount of money right into a potential company. After investing in a staggering 25% share in the sisters company, the Shark Container panel have mentored the set, helping them go through re-packing and re-branding of their miracle product. Touting their discovery because “the greatest step of progress in weight-loss background,” the judges had been quick to offer up their hard earned cash to back the entrepreneurial pair. “We were shocked. The most we were hoping for was some advice…we weren’t even sure that we would manage to get any investors,” explained Samantha. After outstanding offers from each panel member, the sisters burst into tears. “It didn’t feel real. The fact that all these successful, business-minded many people wished to be aside of what we had been willing and doing to get their own money, it was very psychological!” explained Anna. The pair will be the first contestants in the show’s long duration to ever receive a standing ovation and offers of investment from all panel members. The sisters said they celebrated the success with champagne and cake when the episode wrapped. Since filming the show-stopping episode, the sisters have been hard at work putting the guidance of their mentors into play. “We completely re-branded our company and came up with new packaging,” said Anna. The pair recently unveiled the merchandise that netted them huge amount of money in investments. “The product we shown on the show have already been rebranded in to the It’s the initial formula, all we’ve completed is change the real name and the packaging,” explained Samantha. The sisters released the products on the market through their firm website and state they sold out within 5 minutes. “We even made sure we had more product than we thought we could sell, but all of it sold out within five minutes!” exclaimed Samantha. While the Shark Tank investors are toasting to their smart business move, women around are flocking online to purchase Thermo Burn and say the results have been life-changing. Clinical trials of Thermo Burn have uncovered that women who used the were able to drastically reduce the fat and with continued use prevented the signs from reoccurring. “ Thermo Burn off is revolutionizing reducing your weight medicine,” described Barbara Corcoran from Shark Container.

CELEBRITIES LOVE Thermo Burn working

“ Thermo Burn off is ground-breaking. They will be the only firm in the globe who can successfully block the fat manufacture in a secure and healthy way.” - Oprah Winfrey

Thermo Burn Proteins™ is a super-fast performing thermogenic, fat shredding urge for food suppressing proteins shake. It’s a “one of a kind” unique protein shake that targets excess weight loss and lean muscle definition.

It has been formulated with the purest, most potent clinically dosed fat burning ingredients to ever be seen in a thermo Burn protein, Thermo Burn Protein™ has been created to deliver a robust neurostimulating physical knowledge unlike anything in the marketplace today. Thermo Burn Proteins™ scientifically engineered multi-platform substances stimulate the enzymatic emotion involved with thermo Burn and the fat-uncoupling process. Basically, this one-of-a-kind fat shreddin Burn protein shake works through several processes to make sure extreme maximum-power and effectiveness while tasting great. Low carbohydrate dieting can sometimes become difficult and stressful - this may trigger us to have lack of energy and find it hard to focus, so on top of the clinically dosed fat burning ingredients, Thermo Burn Protein™ has also been developed with multiple clinically confirmed ingredients to assist with maintaining an obvious and focused brain while keeping organic energy levels intact. All of this is achieved with no need of adding caffeine, thus Thermo Burn Protein™ won't keep you during the night up, we in fact recommend Thermo Burn Proteins™ to also be studied just just before bed to assist you burn fat when you sleep. Thermo Burn Protein™ help with burning up calories without elevating blood circulation pressure, raising heartrate and without causing any central nervous system stimulation. Achieving that perfect body does not only start and finish line with fat loss…Water retention plays a large role in muscles tone and definition which is specifically why Thermo Burn Proteins™ has been developed with an all natural herbal diuretic complicated that help with removing excess drinking water that your body does not need. The reality don't lie and we are so confident that Thermo Burn off Protein™ may be the most pure & most result powered thermo Burn protein available that people challenge you to compare us with any various other therm Burn GLOBALLY! Compare us to your competition and find for yourself. Unlike so a lot of various other sport supplement companies, Muscle mass Nourishment’s Clinically Dosed Series contain superior key ingredients in clinically dosed amounts, we don’t just use a fancy term like “Clinical” on our labels, we dose it based on the published clinical dose and trial actually. If it’s on our label, its inside our product at the quantities stated! · Thermo Burn Metabolic Activating Protein · Full Spectrum LOW CARBOHYDRATE Protein · Infused With Natural + Safe and sound Diuretic Complex · Fast Acting Shredding Protein Do you are feeling enthusiastic? Are you getting lazy daily? Is it difficult that you can lose weight after working out even? Here is a relatively easy solution tailored for you-Thermo Burn.

What Is Thermo Burn?

This supplement is a natural way of losing weight. It contains a set of natural fat-busting elements like Garcinia Cambogia and Forskolin which collectively help in subduing your hunger and accumulation of fat.

Some benefits of this supplement are:

· Works two times faster than other methods

· Helps you get rid of mood swing

· Controls your appetite

What Are The Benefits Of Using Thermo Burn?

This weight loss pill is a made of natural ingredients and clinically tested to be safe for use. Here, are some other advantages of using this supplement:

1. Fast weight loss - the elements of the supplement help in losing fat quicker and helping lean body mass grow.

2. Helps you eliminate mood swings - The elements of this product assists in secretion of serotonin which assists in improving our mood due to which you experience positive and avoids feeling swings.

3. Assists your body to eliminate toxins- This supplement can help you flush out all of the unnecessary poisons that can be found in your body.

4. Improves your mental health- This health supplement not only can help you lose pounds but also has a good effect on your mind. This is due to the secretion of serotonin and the suppression of cortisol.

5. Controls your hunger- the hunger pangs that you normally get will be decreased when you start using this product, as they help together to lessen your appetite together.

6. Decreases stress- The product helps you decrease tension by maintaining the amount of cortisol hormone that's present in your body, which helps you remain stress-free.

Where Can You Buy Thermo Burn?

This weight loss complex is available only online. To order from the manufacturer directly, click on the link given below. You will reach the official, secure checkout page where you can avail the supplement at discounted rates.

Thermo Burn Reviews - Quick Fat Burn without Dieting!

It was the most watched episode in Shark Tank history when sisters Anna and Samantha Martin won over the Shark Tank panel.

Never before had the judging panel unanimously made a decision to each invest huge amount of money right into a potential company.

After investing in a staggering 25% share in the sisters company, the Shark Container panel have personally mentored the set, helping them undergo re-branding and re-packing of their miracle product.

Touting their discovery because “the greatest step of progress in weight-loss background,” the judges had been quick to provide up their money to back the entrepreneurial pair.

“We were shocked. The most we were hoping for was some advice…we weren’t even sure that we would manage to get any investors,” explained Samantha.

After outstanding offers from each panel member, the sisters burst into tears.

“It didn’t feel real. The fact that these effective, business-minded many people wished to be aside of what we had been doing and ready to invest their personal money, it had been very psychological!” explained Anna.

The pair will be the first contestants in the show’s very long duration to ever get a standing ovation and will be offering of investment from all panel people. The sisters stated they celebrated the achievement with champagne and cake when the show wrapped.

Since filming the show-stopping show, the sisters have already been hard at the job putting the advice of their mentors into play.

“We completely re-branded our company and came up with new packaging,” said Anna.

The pair recently unveiled the product that netted them millions of dollars in investments. “The product we displayed on the show have been rebranded into the Thermo Burn It’s the initial formula, all we’ve completed is change the name and the packaging,” explained Samantha. The sisters released the products on the market through their firm website and state they sold-out within 5 minutes. “We even ensured we had more item than we thought we could sell, but all of it sold out within five minutes!” exclaimed Samantha. While the Shark Tank investors are toasting to their smart business move, women around are flocking online to purchase Thermo Burn and say the results have been life-changing. Clinical trials of Thermo Burn have uncovered that women who used the Thermo Burn were able to drastically reduce the fat and with continued use prevented the signs from reoccurring. “ Thermo Burn is revolutionizing losing weight medicine,” explained Barbara Corcoran from Shark Tank.

CELEBRITIES LOVE Thermo Burn

“ Thermo Burn is ground-breaking. They will be the only business in the globe who can successfully block the fat manufacture in a secure and healthy way.” - Oprah WinfreyThermo Burn Proteins™ is a super-fast performing thermogenic, fat shredding urge for food suppressing proteins shake. It’s a “original” unique proteins shake that targets pounds loss and lean muscle definition.

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[madehq]

Reimagining Mobile First

At last month’s Ticketing Professional Conference, happily convened in my home town of Birmingham, I presented a talk entitled Reimagining Mobile First.

It’s strange to think that I’ve been talking at ticketing conferences about mobile for the best part of ten years now.

Whilst many ecommerce brands are finally getting to grips with mobile purchasing in 2018, the world of ticketing still has a way to go.

The iPhone celebrated its tenth birthday in 2017. I presented mobile Select Your Own Seat work for Sage Gateshead at my first Tessitura conference in Orlando back in 2010. We’d built our first mobile site for Birmingham Hippodrome the previous year. After all this, obsessing over mobile design seems anachronistic. However, the design of mobile experiences still needs exploring. Whilst many ecommerce brands are finally getting to grips with mobile purchasing in 2018, the world of ticketing still has a way to go.

The phrase ‘mobile first’ has its origins in the web design community as an extension of responsive design, with Luke Wroblewski coining the term in 2011. The point at which mobile use would outstrip desktop users was visible on the horizon, and forward thinking designers realised that we should start designing the mobile elements of a responsive design before we worried about the desktop version. It’s harder to design clear, concise UX on a smaller screen, so it makes sense to tackle that challenge first, rather than attempting to cram complex, desktop user experiences into small screens. In 2018, we’re way past that tipping point. If we look at a typical client 81% of users are on mobile phones or tablets. But only 53% of transactions happen there.

The subject of my talk was not really about HTML and CSS frameworks. It was about recognising that mobile has changed our fundamental relationship with digital.

These days most ticketing platforms are responsive. And for many vendors and site owners, that means that the pesky mobile-friendly box is checked. But the subject of my talk was not really about HTML and CSS frameworks. It was about recognising that mobile has changed our fundamental relationship with digital. For many of us, this change may represent an existential challenge. Using my home-screen as an example, I noted that most of our interactions on mobile are based around apps rather than the web browser. And these apps are platforms rather than destinations; platforms which represent Convenience, Simplicity, Recognition and Trust. In contrast, most of the organisations with whom Made work are destinations. They’ll never own that hotly contested place on a home screen, and arguably they are providing mobile experiences that fall short in each of those four attributes. We need to think about how our clients address each of these areas, and what that looks like in a truly mobile-first experience.

Convenience

If you want to look at a convenient booking experience, you should look at the truly mobile-first app Hotel Tonight. Whilst you’re at it, you could compare it with the .com era, responsive era, booking.com. Hotel Tonight can take me from opening the app to booking a hotel in literally two taps and a press. When I open the first screen, I’m presented with a selection of hotels (for tonight!) based on my location. No search, no clicking on the ‘hotels’ section, no wading past a mission statement or marketing feature, no ‘navigation’ to, well, navigate. I select a hotel on my first tap and I’m given everything I need to know about the hotel on one screen. I make my second tap to book, and I’m given a single-screen confirmation, offering me a chance to switch payment method or accept an upsell. With ApplePay preselected, I place my thumb on my sensor to make payment, and my hotel is booked.

In contrast, the booking experience on some websites we’ve built have at least twelve decisions or taps to make. And those are decent websites. We support guest checkout and Facebook log-in. We remember your addresses and your payment details. And still it’s too complex. Because these are destination sites. Not trusted platforms. I’ll come to trust later.

Simplicity

In order to achieve simplicity, we need to drop screens from the purchase process, and make some intelligent presumptions. Here are a few ideas about that:

1. Two tickets

It’s two tickets, 80% of the time. So let’s default to that, instead of defaulting to zero. If I need 3, it’s one tap. If I need one, it’s one tap. If I want two tickets it’s no taps, but most websites require two taps for that default choice. This is a simple example to ease us in.

2. Select Your Own Seat

Perhaps we should just put the best available seat into the user’s cart, and then allow the user to check the view and change the seat afterwards if they really want to. Maybe even after they’ve checked out? Maybe even as an upgrade? Like airlines do.

Select your own seat is a widely expected feature in a ticketing website. Website designers get excited about it, because it’s quite a serious app to design and polish. But I’d argue in a mobile-first experience it has to go. It’s just too many taps to do the work of a computer (picking the best seats), but also it provides too many options, too many opportunities for premature buyer’s remorse and indecision. Think about a future voice-driven interface, how do we fold seat selection into that? Also - it might just be me - but I hate putting navigational forks in the road: You are alone in a forest, do you wish to select a seat or choose the best available? This particular choose-your-own adventure may have a certain retro charm for viewers of Stranger Things but it has no place in mobile first UX. OK, killing Select Your Own Seat is controversial, especially when we’ve all exhausted so much effort on making it work responsively, but at least we could think about making it an optional step. Perhaps we should just put the best available seat into the user’s cart, and then allow the user to check the view and change the seat afterwards if they really want to. Maybe even after they’ve checked out? Maybe even as an upgrade? Like airlines do.

3. Checkout

The process of checking out is not just about taking payment, it also collects address data and user data. The thing is, the modern checkout technologies including Paypal Express Checkout, ApplePay and AndroidPay can provide all of that information to you. OK there are a couple of clicks for the user in those environments. But users are much more likely to be motivated to maintain that data because they are platforms used for paying on various destinations.

Most clients miss the point of payment gateways like ApplePay and PayPal. They’re not just alternatives to paying by credit card, they are alternatives to entering Registration, Billing, Shipping Addresses and credit card details. They can take over the entire checkout process, with a couple of clicks. The data you need is sent back to your API by the checkout provider, there’s no need for the user to key it into your website.

4. The Cart

Why does the cart exist at all in a typical ticketing checkout? Tickets are not heavy items in real life, or virtually. The purpose of the cart is:

To serve for the 20% use case where a user is buying tickets to more than one show in a single session.

To serve as a ‘holding area’ in which to propose upsells, from add-ons to donations.

To act as a buffer before launching someone into a checkout experience which is predicted to be traumatic.

Because we removed the trauma from checkout in our previous deletion, that final reason no longer holds water. Remember buying tracks in iTunes? (Back when you downloaded tracks, in the Dark Ages). There was no cart necessary, even though you might make repeated purchases, because ‘checking out’ was painless. The same is true of single-click purchase in Amazon and eBay.

If you shift your understanding of upsells, then you don’t need to do them in a cart. Most ticketing systems consider the time between checking out and attending to be dead from an e-commerce perspective. Airlines, in contrast, use this time, and various touch-points to encourage upsells from seat-upgrades to food and beverages to luggage. One advantage of this approach is that it encourages users to focus, at the point of transaction, on the additional cost of the upsell, rather than the total cost of the cart.

You can do upsells via email, or using the ticket and account management pages in your website or application. To make this work you should use token-based links to effectively keep the user’s session open. If I’m sent an upsell email, I shouldn’t need to log-in to take advantage of it. If you want to see how smooth that action can be, skip tipping your Uber driver in the app next time, and watch how easy it is to action the tip the next day via the follow-up email you receive.

In a mobile first world, it might be more appropriate to SMS your user an appropriate upsell or upgrade rather than by email. Consider the case that you have a show on tonight with spare capacity. You can target the users attending tonight for whom you have mobile number and payment details on file with a tempting seat-upgrade offer. Due to this pre-qualification, the link you text can contain all the information you need to execute that upgrade. So the user can accept it with a single click.

Here we are wandering into a world of what I like to call ‘transient apps’. Single use, mobile-first screens that exist in the right place and right time to process a unique and pre-qualified user need. Airlines are getting proficient at building these, you might find yourself using one to check in. Are they an app you install? Probably not, they’re just a couple of well targeted HTML screens. Did you log into the user portal on the website? Not necessarily. Do you even perceive them to be a website? Probably not, if anything you may perceive them to be an extension of your email app. You don’t really think too hard about what they are, because it doesn’t matter, they’re a couple of screens that fulfilled a need and popped up just when you needed them.

Festivals or organisations with a large subscriber base might genuinely need a cart. For other organisations you may be able to replace the cart altogether with something more akin to a confirmation screen.

5. Paper Tickets

Lots of elements and clicks in the ticketing path exist to facilitate the delivery options around tickets. Maybe we should just kill those in favour of e-tickets, or even COBO. Maybe we really don’t need to know someone’s physical address at all in a Mobile First world. Whilst we’re at it, the delivery experience around tickets is an opportunity to add value. Whether that be upsells, ratings, directions or dress code, a tickets wallet is the ideal place to provide need to know information post-sale. Mobile first sites bring you the information you need when you need it, rather than expecting you to hunt and peck around a site hierarchy.

Recognition

1.Registration

Why do you hate being asked to think of a password so much? It’s because you know you won’t have a chance of remembering it.

Smart apps like Hotel Tonight know who you are, and don’t ask you to log in on every visit. In fact, you might barely notice you registered.

Users hate registering and if you’re in doubt about that think about how you feel every time you’re asked to register on a new website. If you feel like you’re being asked a lot of unnecessary information, still the case in many ticketing workflows, that’s part of it. But what’s even worse, is having to think of a new password.

Why do you hate being asked to think of a password so much? It’s because you know you won’t have a chance of remembering it. You don’t really want to use the same one that you use for your bank. And even if you did, the validation rules on this ticketing site will be subtly different. That means you’ll use one that is slightly different. Which means you know you’ll be tussling with the forgotten password feature.

Users hate the forgotten password feature. Research shows that users will attempt to guess a password three times before resorting to a reset, and many users will simply prefer to give up. In a mobile first context, the classic password reset can be particularly problematic. For many people mobile means fun, and email means work. Many users are not particularly email focused on mobile phones, so sending a password reset to email could be particularly off-putting.

2. Login

Instead of expecting people to register their identity specifically with you, maybe you should use one of the platforms that users interact with on a daily basis. Platforms like Google, Paypal, Facebook and Amazon can all be used to log-in to third party websites.

Alternatively, many new apps are starting to dispense with the password altogether and instead email or text you a unique code each time your cookies expire. This is the de-facto authentication method for Dice Tickets.

3. Loyalty

Maybe in a Mobile First world, it’s time to re-think how loyalty works. Hotel Tonight does a wonderful job of this. It simply tracks how much I use their app, and rewards my profile with a ‘level’. Levels unlock special rates for certain hotels, which are clearly shown to me on the listing screen. This works brilliantly when you have constrained inventory whether that be cheap hotel rooms or premium seats. You can simply offer it to your best customers.

Note what I don’t have to do here. I don’t have to remember a loyalty number. I don’t have to log-onto a portal to check my point balance. I don’t have to trawl through pages of chotchkies looking for something worth spending my balance on. I’m just rewarded for loyalty effortlessly on the screens I already use. Yeah they show me a little trophy icon, and that makes me feel pretty special…

Trust

As a destination site, you are not to be trusted with people’s passwords. You are certainly not to be trusted with people’s credit cards, and you are probably not to be trusted with people’s personal data. Think about that for a second.

1. Passwords

You’ve probably put in place all of the right features to encrypt and protect user passwords, even though much larger, internet-first companies are regularly breached. The thing is your users don’t know that. We’re rapidly heading toward a future where trusting random websites with your passwords feels like a very old-fashioned thing to do. Instead, you trust your identity to a small selection of identity providers. People like Facebook, Amazon, Google and Paypal. Luckily, it’s quite straightforward to integrate log-in with these organisations, so that you can confirm someone is who they say they are, without ever having to store their password, or ask them for it.

2. Credit Cards

You might be the kind of organisation afflicted with an IT department who consider PCI Compliance a worthy challenge. If you are, then well done: you have earned your right to foist your ugly, unusable credit card form on unsuspecting users in return for a slightly reduced processing fee, that might conceivably justify the lengths you’ve gone to. As well as the terrible user experience and compliance headaches though, you suffer from the same fundamental trust problem. You may be 100% confident that your credit-card data will not leak, but why would your users share that confidence? A natural side-effect of the balkanisation of e-commerce by Amazon and eBay, is that entering credit card details onto random websites feels a bit off in 2018.

3. Personal Data

What with GDPR and the latest news about what Facebook have been up to, you might feel that harvesting lots of unnecessary personal data is a risk that’s just not worth entering into. How much information do you really need to sell someone a ticket? Maybe less than you think. And remember that marketing intelligence doesn’t count as personal data if it’s anonymised. If you can target the right message to the right person and measure the ROI on that, is it really important to match that activity up with personally identifiable data? If not, why collect it?

You may feel that the likes of PayPal, ApplePay and Amazon are not immune from security and data privacy concerns. You would be right. But the thing is, in the case of a major breach of one of those major players, your own brand is likely to come-off relatively unscathed. It brings me back to my key point. You’re not a platform, you’re a destination. Let platforms deal with platform problems. You do not have any value to add here.

In conclusion

Although I expect a lot of what I say here causes pangs of recognition, I can also sense the scepticism penetrating your screens:

This will never work for our subscription model.

We can’t do this because of our legacy membership model.

What about Mr Forsyth, who’s always calling Audience Services, this is never going to work for him.

We can’t do this because we’re truly unique!

Happily, as was the case with my talk in Birmingham, I’m out of time (or column inches) to answer those points. But believe it or not, I do have some suggestions. Tune in next month, and I’ll share some ideas for changing our cultures, and even our audience’s culture, to operate successfully in a mobile first world.

[gogohuco-blog]

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