#so where's my apoy edvin content?
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crownedwille · 6 months ago
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ellieaka · 9 months ago
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Apparently a lots of adults in this fandom still don't think teen psychology is a thing to be considered in netflix nordic pr strategy. There are some things that can be easily done to avoid at least half of the mess we've seen in the past few days.
1. Move the "Next" event a few days later than 18 March, even if it is only a day later. Showing that 18 March is for young royals and young royals only. Or at least announce the young royals fan event FIRST!
2. Have APOY promoted at least 1 months later than YR so that Edvin (and Felicia) doesn't have to promote the two projects side by side.
3. Some goofy contents (no spoilers) to distract the fans. And announcement of the promo events that's on the way.
Netflix Nordic could've easily done a thing or two so it doesn't have to end up in a situation where Edvin and Felicia being viciously attacked and the NN IG comments section filled with angry yr fan comments purposely trying to tank APOY using the zionist director as the perfect excuse.
This is a PR failure, no matter if you agree with me or not. It is also obvious that NN started damage control as soon as they found the comments were spiralling out of control. They annouced the yr fan event (which I suspected it's earlier than their planned schedule). They have the Sweden official account posted the yr event announcement. Lisa came online and replied DM from concern fans.
Considering teen feelings in the promotion of a teen drama where a lot of audience are teens who spend way too much time online is not encourage bad behaviors but in fact lead to better fans behaviors and less conflicts. There is a reason why K-pop is extremely successful among teen fans. And I believe there is a thing or two from their perspective that can be learned, instead of arrogantly dismiss whatever the "problematic" teens do online.
If there is a online massive outcry from the teen fans for something that seems as trivial as "Edvin posted APOY first!", maybe people should take a look and see why this is happening and what can be done now to de-escalate. Additionally, what can be done next time so it won't happen again.
I honestly think the yr fandom teens are actually very civil already. The situation could be worse if it were a kpop fandom back in my time. I'm talking about death threats and collective boycott towards the other projects and statement of apology being issued etc.
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