#so Niall won't have a collab on it in 2019 too

[overwhelmedbyfeels]

now that you say it makes sense is promo mostly for her and tbh this is what it sucks bc I’m happy for Liam but she is another of simon squad using him :/ and idk but at least with Zayn and Taylor Taylor was popular and could bring Zayn name out there to the GP more but Rita isn’t really known outside of the UK . Do you think the collab can be a big hit anyway or no?

I’m counting on hit, despite people always sleeping on Liam’s mad talent and the fact he’s a full-fledged entertainer.

It’s a popular series (for whatever mystifying reason), so that helps, too. My best guess is that the people behind it hope for $omething $imilar to the Z/T collab. It seems that the dude behind it has written a bunch of singles for known names★, too. (From what I’ve heard, “Havana” has done well this year?) I only know for sure that we’re covered on vocals (Liam, pls) and promo/exposure.

I don’t know how well Rita does around the globe, but didn’t she have some song with Iggy Azalea at one point? Almost sure I’ve seen her stuff on those That’s What I Call collections, so I’m guessing she’s not unknown. Better than other people I could think for this collab. *snorts*

But it seems to me that this is a ‘Rita + Liam’ and not 'Liam + Rita’ sort of thing. Her connections to the franchise are more immediate than Liam’s, at least. Her strong connections to old Si are a downer, but has Liam been anything other than abused to promote XF and associates? From the very beginning?

All we can do is wait on crazy recognition for Liam’s talent. It’s about time.