#smactalk

[isocialfanz]

“Blockchain is decentralizing data much like @wework divides up an office space allowing many people to buy into one bigger block!” 🤔 Had a great time debating the #digitaltransformation future disrupted by #blockchain at @connectpreneur today! Amazed by the dynamic audience of #entrepreneurs #startups & VC/Angels that make up the #connectpreneur Community! #DCtech #Bitcoin #cryptocurrency #futureofwork #entrepreneurship #VA #artificialintelligence #transformation #speakerlife #cybersecurity #panel #WeWork #FOMOfanz #SMACTalk #Technology (at Falls Church Marriott Fairview Park)

[ukratkoapp]

Brajan Fanzo, međunarodni stručnjak i voditelj podkasta na temu tehnologije i biznisa, je novi SPARK.ME 2019 govornik http://tinyurl.com/yylznhg9

[smactalklive]

Will Facebook and Apple Privacy Concerns Drive Change Beyond The Great Hack?

On this episode Daniel Newman and Brian Fanzo are back to talk privacy and security, a topic they're both passionate about and yet often share a different point of view and passion for the topic.  

On this episode they discuss:

Facebook privacy concerns is this new?

Apple Siri we know it's listening but do we care?

FaceApp should it concern us or is the concern a positive sign

The Great Hack Netflix documentary covers Cambridge Analytica scandal what more can we learn

Where does security and privacy go from here?

Also check out Daniel Newman's new book Human/Machine!

Checkout our new SMACtalk Episode:

[cstesttaken]

The Top 10 Social Marketing Influencers to Keep An Eye on in 2017

The Top 10 Social Marketing Influencers to Keep An Eye on in 2017

by Cynthia Johnson | December 21, 2016

In this fast paced, cut throat industry, it pays to be on top of your game. There are plenty of industry professionals who have provided their Intel for the genetic makeup of a well-designed social media marketing proposal, but who should we be looking for as true leaders in this field as we head into the new year and beyond?  Here’s some predictions for potential key influencers in the coming year.

1. 

If you’ve followed the wonderful blogs from the founder of Crazy Egg, KISSmetrics, and Quick Sprout, you’re sure to be aware of Neil Patel’s keen sense of marketing advice and entrepreneurial wisdom on what’s new and exciting in the world of marketing.

Patel can increase your search traffic, convert online visitors into customers and create Social Media traffic without using ads.  As a regular contributor to Forbes, TechCrunch and Entrepreneur.com, Patel is here to stay on top for the foreseeable future.

2. Gary Vaynerchuk

As CEO of VaynerMedia, Gary Vaynerchuk’s agency specializes in an eclectic vision in social media branding and distribution. The host of #AskGaryVee show (a way of producing top value answers for questions about social media, startups and entrepreneurship) and author of “Crush It!: Why NOW is the Time to Cash in on Your Passion” will answer that very question for you.

3. 

Andy Crestodina is the founder of Orbit Media and has been in the digital space since 2000. Specializing in web design and content, but knowledgeable on all topics digital from search to analytics, Andy is as much a Chicago evangelist as he is a digital evangelist. Andy is a content king and has published hundreds of articles on the topic of digital marketing and has written a book to boot “Content Chemistry”- in it’s third printing.  He is a national speaker and founder of Content Jam. In addition to repping the Windy City, Orbit Media helps its clients produce beautiful sites and content marketing pieces that lead to sustainable growth and jealousy from competitors.

4. Lisa Song Sutton

Lisa Song Sutton is a former Miss Las Vegas who has become a full fledge entrepreneur with her Sin City Cupcakes Company as well as Liquid & Lace, Fundamental Elements, and Elite Homes Us.  She also writes about Women in Business and Entrepreneurship for Forbes as well as hosts “Live With Lisa,” a TV show that gives business tips and tricks based on her own experiences.

5. Ian Cleary 

Ian Cleary is an award-winning Tech Blogger on RazorSocial who can help increase your blog traffic on any given occasion. If you’re looking for help to market your business more effectively, look no further.  Ian can help give you a better system for your social media content exposure that can save time with better results.

6. Sujan Patel

Sujan Patel is the co-founder of Web Profits and is one of the leading experts in digital marketing.  His agency helps companies leverage the latest marketing strategies to propel their businesses.  With over 13 years of Internet marketing experience, Sujan has led a comprehensive digital marketing strategy for many Fortune 500 companies.

7. Vincenzo M. Landino 

Vincenzo M. Landino is a Creative Director, Public Speaker and Brand Correspondent who also hosts the Brand Boost Podcast.

He is also the co-founder of Aftermarq, video content consultants who specialize in digital storytelling and brand amplification.  Vincenzo has worked on campaigns for Mazda, Kia Motors, Tinder and Zoomph.

8. Brian Fanzo

As founder/CEO of iSocialFanz LLC, Brian Fanzo’s social strategy consulting agency offers the #ThinkLikeAFan philosophy which enables storytelling campaigns for plenty of Fortune 50 companies.  Brian co-hosts a weekly show #Cloudtalk, as well as a SMACtalk Podcast.

9. Josh Steimle 

Speaker, writer, and Entrepreneur Josh Steimle has been published in Forbes, Entrepreneur, Inc, and Time -just to name a few- and has helmed the digital agency MWI since 1999. In addition to numerous publications Josh has held positions consulting with government on issues of tech and startups as well as working with non-profits in an array of fields. His role as a speaker focuses on the role of CMOs as well as digital marketing. His agency, MWI, has offices around the world and specializes in all things digital, from design to SEO.

10. Regan Anne Hillyer

Looking to unlock greatness? Regan Anne Hillyer is an entrepreneur, philanthropist and Mindset Coach who can help with that potential. As a founder of Regan Hillyer International, her company is dedicated to providing personal development and business training for all men and women looking to unlock their true potential.

Whether your business is just starting up, just taking off or well into its prime, the latest digital marketing techniques can always give you the added boost to push your work into the cutting edge of tomorrow.  These are some of the Social Marketing influencers who could quite possibly do just that.  As we approach 2017, these industry experts should prove themselves to be true leaders at the top of their game

Source

https://www.socialmediaexplorer.com/content-sections/tools-and-tips/top-10-social-marketing-influencers-keep-eye-2017/

[ageloire]

31 Influencers to Follow in 2017

Author: Ellen Gomes

As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown, that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices.

Missed the countdown? Don’t worry—we created a Storify of the 31 days that you can look at and a Twitter List so you can follow all of the influencers with just one click. Want more details? I’ve listed each influencer and their social handles below. Check it out and let us know if you follow someone who you think should be on the list.

1. Ann Handley

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing.

2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB [my latest] pic.twitter.com/JGSDtF8oor

— Ann Handley (@MarketingProfs) January 4, 2017

2. Brian Fanzo

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the #SMACtalk and #FOMOfanz podcasts.

Entrepreneurship Taught Me I Suck At These 10 Things! https://t.co/uEe9pA4mtq #EntrepreneurLife #Entrepreneur pic.twitter.com/hl0yU4XLD2

— Brian Fanzo (@iSocialFanz) January 5, 2017

3. Bryan Kramer

Bryan Kramer is a TED Talk and keynote speaker, the author of Shareology and Human to Human #H2H, and the CEO of PureMatter.

What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd

— PureMatter (@purematter) January 5, 2017

4. Jessica Northey

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat.

Doing a @CMchatLIVE tonight with @JessicaNorthey in one hour. Y’all stay tuned and get your questions ready!

— Luke Combs (@LukeCombsMusic) December 20, 2016

5. Guy Kawasaki

Guy Kawasaki was the former Chief Evangelist of Apple but since then has been busy writing 13 books, keynoting, and serving as the Chief Evangelist of Canva. He’s always on Twitter sharing what’s new and trending.

Nonprofits making excellent use of Instagram to reach out to audiences. https://t.co/uRHFzN6cnq pic.twitter.com/uRijCBP1sv

— Guy Kawasaki (@GuyKawasaki) January 5, 2017

6. Joe Pulizzi

You can find Joe Pulizzi running Content Marketing Institute and on stage (in orange) giving a keynote at Content Marketing World. In his free time, he’s also the author of four content marketing books.

My Latest – Five #ContentMarketing #Trends to Watch in 2017 https://t.co/6odIrxMijo #CMWorld

— Joe Pulizzi (@JoePulizzi) December 19, 2016

7. John Jantsch

John Jantsch is a small business marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, The Referral Engine, and The Commitment Engine.

Why Your Website Needs a Storyteller Instead of a Designer https://t.co/JnNsHDVRbY

— John Jantsch (@ducttape) January 5, 2017

8. Lee Odden

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. Fun facts: He loves bacon and has a pretty awesome beard.

2017 Trends for CMOs: Ignite Content Performance with Influencers https://t.co/jrAtcpeOge pic.twitter.com/2swQQKjS4k

— Lee Odden (@leeodden) January 2, 2017

9. Mark Schaefer

Mark Schaefer is a social media keynote speaker, author of five best-selling marketing books, host of the Marketing Companion podcast, and consultant focusing on digital transformation.

What would I do if I were starting a blog from scratch? https://t.co/sBYbNu7kSi

— Mark Schaefer (@markwschaefer) January 5, 2017

10. Peg Fitzpatrick

Peg Fitzpatrick is a popular social media speaker and the author of The Art of Social Media. She offers great advice on DIY design and visual marketing.

How to Make Your Pinterest Pins Look Like a Million Bucks https://t.co/QdzJSQLXvP pic.twitter.com/fMILUJlcZX

— Peg Fitzpatrick ✨ (@PegFitzpatrick) January 4, 2017

11. Michael Brenner

Michael Brenner is the CEO of Marketing Insider Group and is also a content marketing consultant, marketing speaker, writer, and the author of The Content Formula.

The Ultimate Guide to The Best Marketing Conferences of 2017 https://t.co/Dc18ncYhcd #Storynomics #CMOclubsummit #DigidayDBS #MKTGnation pic.twitter.com/RDAmlHyVn5

— Michael Brenner (@BrennerMichael) January 4, 2017

12. Michael Stelzner

Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers.

NEW: How to Back Up Your #SocialMedia Content https://t.co/Zb1OMwOKhn by @kristihines pic.twitter.com/4178Wnwcyq

— Michael A. Stelzner (@Mike_Stelzner) January 5, 2017

13. Matt Heinz

Matt Heinz is the President and CEO of Heinz Marketing which offers consulting services that cover B2B demand generation, pipeline management, sales enablement, content strategy, inside sales effectiveness, marketing technology, and driving revenue and results. He’s an awesome speaker and has been known to contribute to a Definitive Guide or two.

Modern Marketing Field Guide: Raise Awareness, Drive Response & Close More Business http://t.co/J3lA5c84MU

— Matt Heinz (@HeinzMarketing) October 24, 2014

14. Neal Schaffer

Neal Schaffer is an author, global social media speaker, social media marketing influencer, and aims to help businesses generate ROI from social media. His Twitter feed is often a one-stop shop for trends, tips, and tricks.

#Twitter will tell brands more about people who see their tweets https://t.co/p2U1GXxZip via @petersontee pic.twitter.com/4Dk5fsJ3Jr

— Neal Schaffer (@NealSchaffer) January 5, 2017

15. Zach King

Zach King is a filmmaker, Viner, and YouTuber. He makes video look easy and teaches others how to use it and incorporate it into their strategies.

One of my favorite parts of filmmaking is figuring out how we are going to create the magic. Behind the scenes at our @McDonalds shoot #ad pic.twitter.com/lp9b9cjQ9K

— Zach King (@FinalCutKing) December 6, 2016

16. Kim Garst

Kim Garst is a keynote speaker and Forbes Top 10 social media influencer.

5 Ways To Brainstorm Great #Content Marketing Ideas https://t.co/LKhYMGcAOv

— Kim Garst (@kimgarst) January 5, 2017

17. Jon Loomer

Jon Loomer is an entrepreneur, business owner, accidental marketer, and Facebook Ads geek. In his free time, he is a Brewers fan and baseball stats nerd.

From Nothing (My Story): https://t.co/6QpbqI9y27

— Jon Loomer (@jonloomer) January 5, 2017

18. Jay Baer

Jay Baer is the most re-tweeted person in the world among digital marketers. He is also an author, speaker, and President of the consultancy and media company, Convince & Convert.

A terrific post on why statistics are catnip to social and content marketers. https://t.co/gpc52OhlaA

— Jay Baer (@jaybaer) January 4, 2017

19. Joel Comm

Joel Comm is a live video marketing expert, keynote speaker, New York Times best-selling author, and social influencer.

We have two ears and one mouth. Perhaps we should listen twice as much as we speak? pic.twitter.com/NDqMR7wqSM

— Joel Comm (@joelcomm) January 5, 2017

20. Mari Smith

Mari Smith is a social media thought leader, Facebook marketing expert, globe-trotting speaker, and an author.

Facebook Extends Auto-Captioning to Videos From Pages https://t.co/DcHbbT0BwV via @SocialTimes | Great news!

— Mari Smith Ⓜ️ (@MariSmith) January 5, 2017

21. Pam Moore

Self-described as 50% marketing, 50% geek, Pam Moore is the CEO of Marketing Nutz and a keynote speaker, consultant, and social media influencer.

34 Social Media Truths in a Nutshell – #SocialZoomFactor Podcast https://t.co/FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback

— Pam Moore (@PamMktgNut) January 5, 2017

22. Chris Brogan

Chris Brogan is the CEO of Owner Media Group. He is also the New York Times best-selling author of 9 books and counting—his latest is Find Your Writing Voice.

Influencer marketing? I’ve got some thoughts – https://t.co/VUd3N9H84y

— Chris Brogan (@chrisbrogan) January 5, 2017

23. Amy Porterfield

Amy Porterfield helps businesses monetize their online marketing efforts to grow their social media fan base and email list to make a revenue impact.

Get your online business up and running with these must have tools and resources for 2017. Click here! https://t.co/trzQcRei6l

— Amy Porterfield (@AmyPorterfield) December 30, 2016

24. Sam Hurley

Sam Hurley is a social influencer and entrepreneur. He shares copious tips and tricks to optimize your content and digital marketing.

Use these 7 #SEO Updates to Improve Your Google Search Rankings in 2017! >>>> https://t.co/5ajLc2XDSi <<<< pic.twitter.com/C2n36IlmDu

— Sam Hurley (@Sam___Hurley) January 5, 2017

25. Diane Rayfield

Diane Rayfield is a social media marketing strategist, a Forbes Top 50 social media power influencer, and the Founder of Harp Social.

Social Media Tip: 7 Tips for Marketing a ‘Boring’ Brand on Social Media https://t.co/x8SWeZaKFO

— Diane Rayfield (@DianeRayfield) January 4, 2017

26. Eve Mayer

Eve Mayer is a professional speaker, humorist, CEO of Social Media Delivered, the author of The Social Media Business Equation, and a company culture strategist.

With a new year comes new goals – not resolutions. Here are just a few of mine: https://t.co/EDXDAbdF4z

— Eve Mayer (@LinkedInQueen) January 4, 2017

27. Lilach Bullock

Lilach Bullock is a social media consultant, trainer, and speaker who covers topics from content creation and amplification to influencer outreach and traffic generation.

Here are the top 101 #Twitter tools of 2016 https://t.co/9PrMTPi6uX #SocialMedia pic.twitter.com/mTO2aPycwh

— Lilach Bullock (@lilachbullock) July 19, 2016

28. Jeff Bullas

Jeff Bullas is one of the top content marketing influencers, recognized as a Forbes Top 10 Social Media Influencer. He is also a social media marketing strategist and speaker, and runs a top global business blog.

11 Ways To Engage Influencers Before Asking For Something https://t.co/pb2PS6J9cL #influencermarketing pic.twitter.com/FgRxq0JSNp

— Jeff Bullas (@jeffbullas) January 5, 2017

29. Jason Falls

Jason Falls is an author and speaker who is wise to the ways of digital Marketing and social media. He is also the Chief Instigator at Conversation Research Institute.

The Truth about Virtual Reality for Most Brands – My thoughts today at @goelastic: https://t.co/j07AkcxdP7

— Jason Falls (@JasonFalls) January 5, 2017

30. Dede Watson

Dede Watson helps media and startups develop their branding and content strategies. She is also a Forbes Top 50 Social Media Power Influencer.

5 Ways to Ineffectively Hashtag your Posts https://t.co/vpU8iyHP1x via @pulpstrategy #brands #marketing #socialmedia

— Dede Watson (@Dede_Watson) January 4, 2017

31. Bonnie Sainsbury

Bonnie Sainsbury is a digital business strategist, online marketing advisor, and an award-winning social media influencer.

Great copy is as critical to good #UX as visual design. Here’s how to write it – https://t.co/oWuV7hm6dU (via @dtelepathy)

— Bonnie Sainsbury (@bsainsbury) January 4, 2017

Did you see any of your favorites in this list? Have someone to add? Share in the comments below!

  31 Influencers to Follow in 2017 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | http://blog.marketo.com

The post 31 Influencers to Follow in 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from Marketo Marketing Blog http://blog.marketo.com/2017/01/31-influencers-to-follow-in-2017.html

[photoshopmagazin]

The Future of Experience Business #Adobesummit

The Future of Experience Business #Adobesummit

SMACtalk Live podcast discussing the future of experience business from Adobe Summit with Brian Fanzo and Daniel Newman.

[adobemagazine-blog]

The Future of Experience Business #Adobesummit

The Future of Experience Business #Adobesummit

SMACtalk Live podcast discussing the future of experience business from Adobe Summit with Brian Fanzo and Daniel Newman.

[harokells]

via Twitter https://twitter.com/Blaqmozzez

[vincenzolandino]

164: LinkedIn, Facebook and the Future of Live Video

Brian Fanzo joins Vincenzo Landino on the Brand Boost Podcast to talk about LinkedIn's new changes, Facebook's LIVE updates and the future of live video.

About Brian Fanzo

Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq and Afghanistan for the United States Army.

  His passion for change and people is evident as he delivers keynotes on topics ranging from employee advocacy and social selling to personal branding. He was recently awarded the Top 25 Social Business Leaders of 2014 by IBM & The Economist Intelligence Unit.

  Currently he’s the Chief Change Officer at iSocialFanz while also hosting two weekly twitter hangouts #SbizHour & #Cloudtalk and also is the cohost of the SMACtalk podcast. (Social, Mobile, Analytics, Cloud)

  About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

  Check out this episode!

[sualkmedeiors]

31 Influencers to Follow in 2017

Author: Ellen Gomes

As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown, that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices.

Missed the countdown? Don’t worry—we created a Storify of the 31 days that you can look at and a Twitter List so you can follow all of the influencers with just one click. Want more details? I’ve listed each influencer and their social handles below. Check it out and let us know if you follow someone who you think should be on the list.

1. Ann Handley

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing.

2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB [my latest] pic.twitter.com/JGSDtF8oor

— Ann Handley (@MarketingProfs) January 4, 2017

2. Brian Fanzo

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the #SMACtalk and #FOMOfanz podcasts.

Entrepreneurship Taught Me I Suck At These 10 Things! https://t.co/uEe9pA4mtq #EntrepreneurLife #Entrepreneur pic.twitter.com/hl0yU4XLD2

— Brian Fanzo (@iSocialFanz) January 5, 2017

3. Bryan Kramer

Bryan Kramer is a TED Talk and keynote speaker, the author of Shareology and Human to Human #H2H, and the CEO of PureMatter.

What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd

— PureMatter (@purematter) January 5, 2017

4. Jessica Northey

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat.

Doing a @CMchatLIVE tonight with @JessicaNorthey in one hour. Y’all stay tuned and get your questions ready!

— Luke Combs (@LukeCombsMusic) December 20, 2016

5. Guy Kawasaki

Guy Kawasaki was the former Chief Evangelist of Apple but since then has been busy writing 13 books, keynoting, and serving as the Chief Evangelist of Canva. He’s always on Twitter sharing what’s new and trending.

Nonprofits making excellent use of Instagram to reach out to audiences. https://t.co/uRHFzN6cnq pic.twitter.com/uRijCBP1sv

— Guy Kawasaki (@GuyKawasaki) January 5, 2017

6. Joe Pulizzi

You can find Joe Pulizzi running Content Marketing Institute and on stage (in orange) giving a keynote at Content Marketing World. In his free time, he’s also the author of four content marketing books.

My Latest – Five #ContentMarketing #Trends to Watch in 2017 https://t.co/6odIrxMijo #CMWorld

— Joe Pulizzi (@JoePulizzi) December 19, 2016

7. John Jantsch

John Jantsch is a small business marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, The Referral Engine, and The Commitment Engine.

Why Your Website Needs a Storyteller Instead of a Designer https://t.co/JnNsHDVRbY

— John Jantsch (@ducttape) January 5, 2017

8. Lee Odden

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. Fun facts: He loves bacon and has a pretty awesome beard.

2017 Trends for CMOs: Ignite Content Performance with Influencers https://t.co/jrAtcpeOge pic.twitter.com/2swQQKjS4k

— Lee Odden (@leeodden) January 2, 2017

9. Mark Schaefer

Mark Schaefer is a social media keynote speaker, author of five best-selling marketing books, host of the Marketing Companion podcast, and consultant focusing on digital transformation.

What would I do if I were starting a blog from scratch? https://t.co/sBYbNu7kSi

— Mark Schaefer (@markwschaefer) January 5, 2017

10. Peg Fitzpatrick

Peg Fitzpatrick is a popular social media speaker and the author of The Art of Social Media. She offers great advice on DIY design and visual marketing.

How to Make Your Pinterest Pins Look Like a Million Bucks https://t.co/QdzJSQLXvP pic.twitter.com/fMILUJlcZX

— Peg Fitzpatrick ✨ (@PegFitzpatrick) January 4, 2017

11. Michael Brenner

Michael Brenner is the CEO of Marketing Insider Group and is also a content marketing consultant, marketing speaker, writer, and the author of The Content Formula.

The Ultimate Guide to The Best Marketing Conferences of 2017 https://t.co/Dc18ncYhcd #Storynomics #CMOclubsummit #DigidayDBS #MKTGnation pic.twitter.com/RDAmlHyVn5

— Michael Brenner (@BrennerMichael) January 4, 2017

12. Michael Stelzner

Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers.

NEW: How to Back Up Your #SocialMedia Content https://t.co/Zb1OMwOKhn by @kristihines pic.twitter.com/4178Wnwcyq

— Michael A. Stelzner (@Mike_Stelzner) January 5, 2017

13. Matt Heinz

Matt Heinz is the President and CEO of Heinz Marketing which offers consulting services that cover B2B demand generation, pipeline management, sales enablement, content strategy, inside sales effectiveness, marketing technology, and driving revenue and results. He’s an awesome speaker and has been known to contribute to a Definitive Guide or two.

Modern Marketing Field Guide: Raise Awareness, Drive Response & Close More Business http://t.co/J3lA5c84MU

— Matt Heinz (@HeinzMarketing) October 24, 2014

14. Neal Schaffer

Neal Schaffer is an author, global social media speaker, social media marketing influencer, and aims to help businesses generate ROI from social media. His Twitter feed is often a one-stop shop for trends, tips, and tricks.

#Twitter will tell brands more about people who see their tweets https://t.co/p2U1GXxZip via @petersontee pic.twitter.com/4Dk5fsJ3Jr

— Neal Schaffer (@NealSchaffer) January 5, 2017

15. Zach King

Zach King is a filmmaker, Viner, and YouTuber. He makes video look easy and teaches others how to use it and incorporate it into their strategies.

One of my favorite parts of filmmaking is figuring out how we are going to create the magic. Behind the scenes at our @McDonalds shoot #ad pic.twitter.com/lp9b9cjQ9K

— Zach King (@FinalCutKing) December 6, 2016

16. Kim Garst

Kim Garst is a keynote speaker and Forbes Top 10 social media influencer.

5 Ways To Brainstorm Great #Content Marketing Ideas https://t.co/LKhYMGcAOv

— Kim Garst (@kimgarst) January 5, 2017

17. Jon Loomer

Jon Loomer is an entrepreneur, business owner, accidental marketer, and Facebook Ads geek. In his free time, he is a Brewers fan and baseball stats nerd.

From Nothing (My Story): https://t.co/6QpbqI9y27

— Jon Loomer (@jonloomer) January 5, 2017

18. Jay Baer

Jay Baer is the most re-tweeted person in the world among digital marketers. He is also an author, speaker, and President of the consultancy and media company, Convince & Convert.

A terrific post on why statistics are catnip to social and content marketers. https://t.co/gpc52OhlaA

— Jay Baer (@jaybaer) January 4, 2017

19. Joel Comm

Joel Comm is a live video marketing expert, keynote speaker, New York Times best-selling author, and social influencer.

We have two ears and one mouth. Perhaps we should listen twice as much as we speak? pic.twitter.com/NDqMR7wqSM

— Joel Comm (@joelcomm) January 5, 2017

20. Mari Smith

Mari Smith is a social media thought leader, Facebook marketing expert, globe-trotting speaker, and an author.

Facebook Extends Auto-Captioning to Videos From Pages https://t.co/DcHbbT0BwV via @SocialTimes | Great news!

— Mari Smith Ⓜ️ (@MariSmith) January 5, 2017

21. Pam Moore

Self-described as 50% marketing, 50% geek, Pam Moore is the CEO of Marketing Nutz and a keynote speaker, consultant, and social media influencer.

34 Social Media Truths in a Nutshell – #SocialZoomFactor Podcast https://t.co/FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback

— Pam Moore (@PamMktgNut) January 5, 2017

22. Chris Brogan

Chris Brogan is the CEO of Owner Media Group. He is also the New York Times best-selling author of 9 books and counting—his latest is Find Your Writing Voice.

Influencer marketing? I’ve got some thoughts – https://t.co/VUd3N9H84y

— Chris Brogan (@chrisbrogan) January 5, 2017

23. Amy Porterfield

Amy Porterfield helps businesses monetize their online marketing efforts to grow their social media fan base and email list to make a revenue impact.

Get your online business up and running with these must have tools and resources for 2017. Click here! https://t.co/trzQcRei6l

— Amy Porterfield (@AmyPorterfield) December 30, 2016

24. Sam Hurley

Sam Hurley is a social influencer and entrepreneur. He shares copious tips and tricks to optimize your content and digital marketing.

Use these 7 #SEO Updates to Improve Your Google Search Rankings in 2017! >>>> https://t.co/5ajLc2XDSi <<<< pic.twitter.com/C2n36IlmDu

— Sam Hurley (@Sam___Hurley) January 5, 2017

25. Diane Rayfield

Diane Rayfield is a social media marketing strategist, a Forbes Top 50 social media power influencer, and the Founder of Harp Social.

Social Media Tip: 7 Tips for Marketing a ‘Boring’ Brand on Social Media https://t.co/x8SWeZaKFO

— Diane Rayfield (@DianeRayfield) January 4, 2017

26. Eve Mayer

Eve Mayer is a professional speaker, humorist, CEO of Social Media Delivered, the author of The Social Media Business Equation, and a company culture strategist.

With a new year comes new goals – not resolutions. Here are just a few of mine: https://t.co/EDXDAbdF4z

— Eve Mayer (@LinkedInQueen) January 4, 2017

27. Lilach Bullock

Lilach Bullock is a social media consultant, trainer, and speaker who covers topics from content creation and amplification to influencer outreach and traffic generation.

Here are the top 101 #Twitter tools of 2016 https://t.co/9PrMTPi6uX #SocialMedia pic.twitter.com/mTO2aPycwh

— Lilach Bullock (@lilachbullock) July 19, 2016

28. Jeff Bullas

Jeff Bullas is one of the top content marketing influencers, recognized as a Forbes Top 10 Social Media Influencer. He is also a social media marketing strategist and speaker, and runs a top global business blog.

11 Ways To Engage Influencers Before Asking For Something https://t.co/pb2PS6J9cL #influencermarketing pic.twitter.com/FgRxq0JSNp

— Jeff Bullas (@jeffbullas) January 5, 2017

29. Jason Falls

Jason Falls is an author and speaker who is wise to the ways of digital Marketing and social media. He is also the Chief Instigator at Conversation Research Institute.

The Truth about Virtual Reality for Most Brands – My thoughts today at @goelastic: https://t.co/j07AkcxdP7

— Jason Falls (@JasonFalls) January 5, 2017

30. Dede Watson

Dede Watson helps media and startups develop their branding and content strategies. She is also a Forbes Top 50 Social Media Power Influencer.

5 Ways to Ineffectively Hashtag your Posts https://t.co/vpU8iyHP1x via @pulpstrategy #brands #marketing #socialmedia

— Dede Watson (@Dede_Watson) January 4, 2017

31. Bonnie Sainsbury

Bonnie Sainsbury is a digital business strategist, online marketing advisor, and an award-winning social media influencer.

Great copy is as critical to good #UX as visual design. Here’s how to write it – https://t.co/oWuV7hm6dU (via @dtelepathy)

— Bonnie Sainsbury (@bsainsbury) January 4, 2017

Did you see any of your favorites in this list? Have someone to add? Share in the comments below!

  31 Influencers to Follow in 2017 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | http://blog.marketo.com

The post 31 Influencers to Follow in 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from http://feedproxy.google.com/~r/modernb2bmarketing/~3/etH8FfHnyqw/31-influencers-to-follow-in-2017.html

[zacdhaenkeau]

31 Influencers to Follow in 2017

Author: Ellen Gomes

As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown, that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices.

Missed the countdown? Don’t worry—we created a Storify of the 31 days that you can look at and a Twitter List so you can follow all of the influencers with just one click. Want more details? I’ve listed each influencer and their social handles below. Check it out and let us know if you follow someone who you think should be on the list.

1. Ann Handley

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing.

2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB [my latest] pic.twitter.com/JGSDtF8oor

— Ann Handley (@MarketingProfs) January 4, 2017

2. Brian Fanzo

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the #SMACtalk and #FOMOfanz podcasts.

Entrepreneurship Taught Me I Suck At These 10 Things! https://t.co/uEe9pA4mtq #EntrepreneurLife #Entrepreneur pic.twitter.com/hl0yU4XLD2

— Brian Fanzo (@iSocialFanz) January 5, 2017

3. Bryan Kramer

Bryan Kramer is a TED Talk and keynote speaker, the author of Shareology and Human to Human #H2H, and the CEO of PureMatter.

What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd

— PureMatter (@purematter) January 5, 2017

4. Jessica Northey

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat.

Doing a @CMchatLIVE tonight with @JessicaNorthey in one hour. Y’all stay tuned and get your questions ready!

— Luke Combs (@LukeCombsMusic) December 20, 2016

5. Guy Kawasaki

Guy Kawasaki was the former Chief Evangelist of Apple but since then has been busy writing 13 books, keynoting, and serving as the Chief Evangelist of Canva. He’s always on Twitter sharing what’s new and trending.

Nonprofits making excellent use of Instagram to reach out to audiences. https://t.co/uRHFzN6cnq pic.twitter.com/uRijCBP1sv

— Guy Kawasaki (@GuyKawasaki) January 5, 2017

6. Joe Pulizzi

You can find Joe Pulizzi running Content Marketing Institute and on stage (in orange) giving a keynote at Content Marketing World. In his free time, he’s also the author of four content marketing books.

My Latest – Five #ContentMarketing #Trends to Watch in 2017 https://t.co/6odIrxMijo #CMWorld

— Joe Pulizzi (@JoePulizzi) December 19, 2016

7. John Jantsch

John Jantsch is a small business marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, The Referral Engine, and The Commitment Engine.

Why Your Website Needs a Storyteller Instead of a Designer https://t.co/JnNsHDVRbY

— John Jantsch (@ducttape) January 5, 2017

8. Lee Odden

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. Fun facts: He loves bacon and has a pretty awesome beard.

2017 Trends for CMOs: Ignite Content Performance with Influencers https://t.co/jrAtcpeOge pic.twitter.com/2swQQKjS4k

— Lee Odden (@leeodden) January 2, 2017

9. Mark Schaefer

Mark Schaefer is a social media keynote speaker, author of five best-selling marketing books, host of the Marketing Companion podcast, and consultant focusing on digital transformation.

What would I do if I were starting a blog from scratch? https://t.co/sBYbNu7kSi

— Mark Schaefer (@markwschaefer) January 5, 2017

10. Peg Fitzpatrick

Peg Fitzpatrick is a popular social media speaker and the author of The Art of Social Media. She offers great advice on DIY design and visual marketing.

How to Make Your Pinterest Pins Look Like a Million Bucks https://t.co/QdzJSQLXvP pic.twitter.com/fMILUJlcZX

— Peg Fitzpatrick ✨ (@PegFitzpatrick) January 4, 2017

11. Michael Brenner

Michael Brenner is the CEO of Marketing Insider Group and is also a content marketing consultant, marketing speaker, writer, and the author of The Content Formula.

The Ultimate Guide to The Best Marketing Conferences of 2017 https://t.co/Dc18ncYhcd #Storynomics #CMOclubsummit #DigidayDBS #MKTGnation pic.twitter.com/RDAmlHyVn5

— Michael Brenner (@BrennerMichael) January 4, 2017

12. Michael Stelzner

Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers.

NEW: How to Back Up Your #SocialMedia Content https://t.co/Zb1OMwOKhn by @kristihines pic.twitter.com/4178Wnwcyq

— Michael A. Stelzner (@Mike_Stelzner) January 5, 2017

13. Matt Heinz

Matt Heinz is the President and CEO of Heinz Marketing which offers consulting services that cover B2B demand generation, pipeline management, sales enablement, content strategy, inside sales effectiveness, marketing technology, and driving revenue and results. He’s an awesome speaker and has been known to contribute to a Definitive Guide or two.

Modern Marketing Field Guide: Raise Awareness, Drive Response & Close More Business http://t.co/J3lA5c84MU

— Matt Heinz (@HeinzMarketing) October 24, 2014

14. Neal Schaffer

Neal Schaffer is an author, global social media speaker, social media marketing influencer, and aims to help businesses generate ROI from social media. His Twitter feed is often a one-stop shop for trends, tips, and tricks.

#Twitter will tell brands more about people who see their tweets https://t.co/p2U1GXxZip via @petersontee pic.twitter.com/4Dk5fsJ3Jr

— Neal Schaffer (@NealSchaffer) January 5, 2017

15. Zach King

Zach King is a filmmaker, Viner, and YouTuber. He makes video look easy and teaches others how to use it and incorporate it into their strategies.

One of my favorite parts of filmmaking is figuring out how we are going to create the magic. Behind the scenes at our @McDonalds shoot #ad pic.twitter.com/lp9b9cjQ9K

— Zach King (@FinalCutKing) December 6, 2016

16. Kim Garst

Kim Garst is a keynote speaker and Forbes Top 10 social media influencer.

5 Ways To Brainstorm Great #Content Marketing Ideas https://t.co/LKhYMGcAOv

— Kim Garst (@kimgarst) January 5, 2017

17. Jon Loomer

Jon Loomer is an entrepreneur, business owner, accidental marketer, and Facebook Ads geek. In his free time, he is a Brewers fan and baseball stats nerd.

From Nothing (My Story): https://t.co/6QpbqI9y27

— Jon Loomer (@jonloomer) January 5, 2017

18. Jay Baer

Jay Baer is the most re-tweeted person in the world among digital marketers. He is also an author, speaker, and President of the consultancy and media company, Convince & Convert.

A terrific post on why statistics are catnip to social and content marketers. https://t.co/gpc52OhlaA

— Jay Baer (@jaybaer) January 4, 2017

19. Joel Comm

Joel Comm is a live video marketing expert, keynote speaker, New York Times best-selling author, and social influencer.

We have two ears and one mouth. Perhaps we should listen twice as much as we speak? pic.twitter.com/NDqMR7wqSM

— Joel Comm (@joelcomm) January 5, 2017

20. Mari Smith

Mari Smith is a social media thought leader, Facebook marketing expert, globe-trotting speaker, and an author.

Facebook Extends Auto-Captioning to Videos From Pages https://t.co/DcHbbT0BwV via @SocialTimes | Great news!

— Mari Smith Ⓜ️ (@MariSmith) January 5, 2017

21. Pam Moore

Self-described as 50% marketing, 50% geek, Pam Moore is the CEO of Marketing Nutz and a keynote speaker, consultant, and social media influencer.

34 Social Media Truths in a Nutshell – #SocialZoomFactor Podcast https://t.co/FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback

— Pam Moore (@PamMktgNut) January 5, 2017

22. Chris Brogan

Chris Brogan is the CEO of Owner Media Group. He is also the New York Times best-selling author of 9 books and counting—his latest is Find Your Writing Voice.

Influencer marketing? I’ve got some thoughts – https://t.co/VUd3N9H84y

— Chris Brogan (@chrisbrogan) January 5, 2017

23. Amy Porterfield

Amy Porterfield helps businesses monetize their online marketing efforts to grow their social media fan base and email list to make a revenue impact.

Get your online business up and running with these must have tools and resources for 2017. Click here! https://t.co/trzQcRei6l

— Amy Porterfield (@AmyPorterfield) December 30, 2016

24. Sam Hurley

Sam Hurley is a social influencer and entrepreneur. He shares copious tips and tricks to optimize your content and digital marketing.

Use these 7 #SEO Updates to Improve Your Google Search Rankings in 2017! >>>> https://t.co/5ajLc2XDSi <<<< pic.twitter.com/C2n36IlmDu

— Sam Hurley (@Sam___Hurley) January 5, 2017

25. Diane Rayfield

Diane Rayfield is a social media marketing strategist, a Forbes Top 50 social media power influencer, and the Founder of Harp Social.

Social Media Tip: 7 Tips for Marketing a ‘Boring’ Brand on Social Media https://t.co/x8SWeZaKFO

— Diane Rayfield (@DianeRayfield) January 4, 2017

26. Eve Mayer

Eve Mayer is a professional speaker, humorist, CEO of Social Media Delivered, the author of The Social Media Business Equation, and a company culture strategist.

With a new year comes new goals – not resolutions. Here are just a few of mine: https://t.co/EDXDAbdF4z

— Eve Mayer (@LinkedInQueen) January 4, 2017

27. Lilach Bullock

Lilach Bullock is a social media consultant, trainer, and speaker who covers topics from content creation and amplification to influencer outreach and traffic generation.

Here are the top 101 #Twitter tools of 2016 https://t.co/9PrMTPi6uX #SocialMedia pic.twitter.com/mTO2aPycwh

— Lilach Bullock (@lilachbullock) July 19, 2016

28. Jeff Bullas

Jeff Bullas is one of the top content marketing influencers, recognized as a Forbes Top 10 Social Media Influencer. He is also a social media marketing strategist and speaker, and runs a top global business blog.

11 Ways To Engage Influencers Before Asking For Something https://t.co/pb2PS6J9cL #influencermarketing pic.twitter.com/FgRxq0JSNp

— Jeff Bullas (@jeffbullas) January 5, 2017

29. Jason Falls

Jason Falls is an author and speaker who is wise to the ways of digital Marketing and social media. He is also the Chief Instigator at Conversation Research Institute.

The Truth about Virtual Reality for Most Brands – My thoughts today at @goelastic: https://t.co/j07AkcxdP7

— Jason Falls (@JasonFalls) January 5, 2017

30. Dede Watson

Dede Watson helps media and startups develop their branding and content strategies. She is also a Forbes Top 50 Social Media Power Influencer.

5 Ways to Ineffectively Hashtag your Posts https://t.co/vpU8iyHP1x via @pulpstrategy #brands #marketing #socialmedia

— Dede Watson (@Dede_Watson) January 4, 2017

31. Bonnie Sainsbury

Bonnie Sainsbury is a digital business strategist, online marketing advisor, and an award-winning social media influencer.

Great copy is as critical to good #UX as visual design. Here’s how to write it – https://t.co/oWuV7hm6dU (via @dtelepathy)

— Bonnie Sainsbury (@bsainsbury) January 4, 2017

Did you see any of your favorites in this list? Have someone to add? Share in the comments below!

  31 Influencers to Follow in 2017 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | http://blog.marketo.com

The post 31 Influencers to Follow in 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from RSSMix.com Mix ID 8217493 http://feedproxy.google.com/~r/modernb2bmarketing/~3/etH8FfHnyqw/31-influencers-to-follow-in-2017.html

[isocialfanz]

via Social Media, Mobility, Analytics, Cloud: Tech Show! SMACtalk

  In this IBM sponsored episode of SMACTalk, Daniel Newman goes solo on hosting duties and leads a show focused on the future of automated work. Joining Daniel for the discussion was Mike Gilfix, Vice President of Digital Business Automation at IBM, a software that digitizes business operations and provides them with intelligence around digital labor to upscale their business.

The show focused on how technology such as automation, AI, data and machine learning is going to make companies more successful and productive. During the show, Mike shared how IBM is making use of automation to improve their customer service touchpoint by changing the way they support their clients. They found that time to resolution of an issue is a main driver behind customer satisfaction. By leveraging automation technology interaction through chatbots and more, the process is simplified, creating a better customer experience. 

Mike also discussed some of the biggest trends he is seeing around the realm of automation for work. First, there is a revolution happening in businesses today around knowledge work. This revolution is creating tons of changes in the way technology supports what they do and the way they conduct their processes. Technology is helping knowledge workers be more effective and better at their tasks, helping them make decisions and freeing up more time for innovation. This trend is driving new things such as robotic process automation and decision management. It’s changing the way people work and is here to stay. 

Both Daniel and Mike shared how AI and automation technology will not steal jobs from employees but will instead likely create new opportunities. To get there, executives must think about the transition and how they can help employees make the leap into a new position with new responsibilities. Organizations will need to help change the culture of fear surrounding automation within their teams through communication.

Mike made the point that we’re not anywhere near running out of work to do. In fact, most businesses have large laundry lists of work they want to complete and not enough people to do it. Automation will help businesses get done what they want to get done by creating capacity.

One of the challenges for businesses is getting automation to work and minimizing failure. Mike discussed how most organizations don’t know where to start. They’re looking for the concept but have chosen basic technology to get them there. There is an opportunity to open up their eyes to the possibilities and see the true potential of automation. There’s also an opportunity here to help IT teams leverage technology to its full potential, aiding in operation changes within business.

Mike emphasized that automation will benefit both sides of the spectrum in both revenue generation and cost basis. If businesses want to improve their reach with consistency, accuracy, personalization and transparency, these things require automation technology. The tech will enable a new level of scale in businesses. New revenue generating opportunities will follow suit, allowing these businesses to become more competitive in this technology-centric world.

To learn more, read Daniel Newman’s recent blog post for IBM, “4 Exciting Things About the Future of Automating Work.”

[archiebwoollard]

31 Influencers to Follow in 2017

Author: Ellen Gomes

As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown, that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices.

Missed the countdown? Don’t worry—we created a Storify of the 31 days that you can look at and a Twitter List so you can follow all of the influencers with just one click. Want more details? I’ve listed each influencer and their social handles below. Check it out and let us know if you follow someone who you think should be on the list.

1. Ann Handley

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing.

2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB [my latest] pic.twitter.com/JGSDtF8oor

— Ann Handley (@MarketingProfs) January 4, 2017

2. Brian Fanzo

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the #SMACtalk and #FOMOfanz podcasts.

Entrepreneurship Taught Me I Suck At These 10 Things! https://t.co/uEe9pA4mtq #EntrepreneurLife #Entrepreneur pic.twitter.com/hl0yU4XLD2

— Brian Fanzo (@iSocialFanz) January 5, 2017

3. Bryan Kramer

Bryan Kramer is a TED Talk and keynote speaker, the author of Shareology and Human to Human #H2H, and the CEO of PureMatter.

What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd

— PureMatter (@purematter) January 5, 2017

4. Jessica Northey

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat.

Doing a @CMchatLIVE tonight with @JessicaNorthey in one hour. Y’all stay tuned and get your questions ready!

— Luke Combs (@LukeCombsMusic) December 20, 2016

5. Guy Kawasaki

Guy Kawasaki was the former Chief Evangelist of Apple but since then has been busy writing 13 books, keynoting, and serving as the Chief Evangelist of Canva. He’s always on Twitter sharing what’s new and trending.

Nonprofits making excellent use of Instagram to reach out to audiences. https://t.co/uRHFzN6cnq pic.twitter.com/uRijCBP1sv

— Guy Kawasaki (@GuyKawasaki) January 5, 2017

6. Joe Pulizzi

You can find Joe Pulizzi running Content Marketing Institute and on stage (in orange) giving a keynote at Content Marketing World. In his free time, he’s also the author of four content marketing books.

My Latest – Five #ContentMarketing #Trends to Watch in 2017 https://t.co/6odIrxMijo #CMWorld

— Joe Pulizzi (@JoePulizzi) December 19, 2016

7. John Jantsch

John Jantsch is a small business marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, The Referral Engine, and The Commitment Engine.

Why Your Website Needs a Storyteller Instead of a Designer https://t.co/JnNsHDVRbY

— John Jantsch (@ducttape) January 5, 2017

8. Lee Odden

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. Fun facts: He loves bacon and has a pretty awesome beard.

2017 Trends for CMOs: Ignite Content Performance with Influencers https://t.co/jrAtcpeOge pic.twitter.com/2swQQKjS4k

— Lee Odden (@leeodden) January 2, 2017

9. Mark Schaefer

Mark Schaefer is a social media keynote speaker, author of five best-selling marketing books, host of the Marketing Companion podcast, and consultant focusing on digital transformation.

What would I do if I were starting a blog from scratch? https://t.co/sBYbNu7kSi

— Mark Schaefer (@markwschaefer) January 5, 2017

10. Peg Fitzpatrick

Peg Fitzpatrick is a popular social media speaker and the author of The Art of Social Media. She offers great advice on DIY design and visual marketing.

How to Make Your Pinterest Pins Look Like a Million Bucks https://t.co/QdzJSQLXvP pic.twitter.com/fMILUJlcZX

— Peg Fitzpatrick ✨ (@PegFitzpatrick) January 4, 2017

11. Michael Brenner

Michael Brenner is the CEO of Marketing Insider Group and is also a content marketing consultant, marketing speaker, writer, and the author of The Content Formula.

The Ultimate Guide to The Best Marketing Conferences of 2017 https://t.co/Dc18ncYhcd #Storynomics #CMOclubsummit #DigidayDBS #MKTGnation pic.twitter.com/RDAmlHyVn5

— Michael Brenner (@BrennerMichael) January 4, 2017

12. Michael Stelzner

Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers.

NEW: How to Back Up Your #SocialMedia Content https://t.co/Zb1OMwOKhn by @kristihines pic.twitter.com/4178Wnwcyq

— Michael A. Stelzner (@Mike_Stelzner) January 5, 2017

13. Matt Heinz

Matt Heinz is the President and CEO of Heinz Marketing which offers consulting services that cover B2B demand generation, pipeline management, sales enablement, content strategy, inside sales effectiveness, marketing technology, and driving revenue and results. He’s an awesome speaker and has been known to contribute to a Definitive Guide or two.

Modern Marketing Field Guide: Raise Awareness, Drive Response & Close More Business http://t.co/J3lA5c84MU

— Matt Heinz (@HeinzMarketing) October 24, 2014

14. Neal Schaffer

Neal Schaffer is an author, global social media speaker, social media marketing influencer, and aims to help businesses generate ROI from social media. His Twitter feed is often a one-stop shop for trends, tips, and tricks.

#Twitter will tell brands more about people who see their tweets https://t.co/p2U1GXxZip via @petersontee pic.twitter.com/4Dk5fsJ3Jr

— Neal Schaffer (@NealSchaffer) January 5, 2017

15. Zach King

Zach King is a filmmaker, Viner, and YouTuber. He makes video look easy and teaches others how to use it and incorporate it into their strategies.

One of my favorite parts of filmmaking is figuring out how we are going to create the magic. Behind the scenes at our @McDonalds shoot #ad pic.twitter.com/lp9b9cjQ9K

— Zach King (@FinalCutKing) December 6, 2016

16. Kim Garst

Kim Garst is a keynote speaker and Forbes Top 10 social media influencer.

5 Ways To Brainstorm Great #Content Marketing Ideas https://t.co/LKhYMGcAOv

— Kim Garst (@kimgarst) January 5, 2017

17. Jon Loomer

Jon Loomer is an entrepreneur, business owner, accidental marketer, and Facebook Ads geek. In his free time, he is a Brewers fan and baseball stats nerd.

From Nothing (My Story): https://t.co/6QpbqI9y27

— Jon Loomer (@jonloomer) January 5, 2017

18. Jay Baer

Jay Baer is the most re-tweeted person in the world among digital marketers. He is also an author, speaker, and President of the consultancy and media company, Convince & Convert.

A terrific post on why statistics are catnip to social and content marketers. https://t.co/gpc52OhlaA

— Jay Baer (@jaybaer) January 4, 2017

19. Joel Comm

Joel Comm is a live video marketing expert, keynote speaker, New York Times best-selling author, and social influencer.

We have two ears and one mouth. Perhaps we should listen twice as much as we speak? pic.twitter.com/NDqMR7wqSM

— Joel Comm (@joelcomm) January 5, 2017

20. Mari Smith

Mari Smith is a social media thought leader, Facebook marketing expert, globe-trotting speaker, and an author.

Facebook Extends Auto-Captioning to Videos From Pages https://t.co/DcHbbT0BwV via @SocialTimes | Great news!

— Mari Smith Ⓜ️ (@MariSmith) January 5, 2017

21. Pam Moore

Self-described as 50% marketing, 50% geek, Pam Moore is the CEO of Marketing Nutz and a keynote speaker, consultant, and social media influencer.

34 Social Media Truths in a Nutshell – #SocialZoomFactor Podcast https://t.co/FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback

— Pam Moore (@PamMktgNut) January 5, 2017

22. Chris Brogan

Chris Brogan is the CEO of Owner Media Group. He is also the New York Times best-selling author of 9 books and counting—his latest is Find Your Writing Voice.

Influencer marketing? I’ve got some thoughts – https://t.co/VUd3N9H84y

— Chris Brogan (@chrisbrogan) January 5, 2017

23. Amy Porterfield

Amy Porterfield helps businesses monetize their online marketing efforts to grow their social media fan base and email list to make a revenue impact.

Get your online business up and running with these must have tools and resources for 2017. Click here! https://t.co/trzQcRei6l

— Amy Porterfield (@AmyPorterfield) December 30, 2016

24. Sam Hurley

Sam Hurley is a social influencer and entrepreneur. He shares copious tips and tricks to optimize your content and digital marketing.

Use these 7 #SEO Updates to Improve Your Google Search Rankings in 2017! >>>> https://t.co/5ajLc2XDSi <<<< pic.twitter.com/C2n36IlmDu

— Sam Hurley (@Sam___Hurley) January 5, 2017

25. Diane Rayfield

Diane Rayfield is a social media marketing strategist, a Forbes Top 50 social media power influencer, and the Founder of Harp Social.

Social Media Tip: 7 Tips for Marketing a ‘Boring’ Brand on Social Media https://t.co/x8SWeZaKFO

— Diane Rayfield (@DianeRayfield) January 4, 2017

26. Eve Mayer

Eve Mayer is a professional speaker, humorist, CEO of Social Media Delivered, the author of The Social Media Business Equation, and a company culture strategist.

With a new year comes new goals – not resolutions. Here are just a few of mine: https://t.co/EDXDAbdF4z

— Eve Mayer (@LinkedInQueen) January 4, 2017

27. Lilach Bullock

Lilach Bullock is a social media consultant, trainer, and speaker who covers topics from content creation and amplification to influencer outreach and traffic generation.

Here are the top 101 #Twitter tools of 2016 https://t.co/9PrMTPi6uX #SocialMedia pic.twitter.com/mTO2aPycwh

— Lilach Bullock (@lilachbullock) July 19, 2016

28. Jeff Bullas

Jeff Bullas is one of the top content marketing influencers, recognized as a Forbes Top 10 Social Media Influencer. He is also a social media marketing strategist and speaker, and runs a top global business blog.

11 Ways To Engage Influencers Before Asking For Something https://t.co/pb2PS6J9cL #influencermarketing pic.twitter.com/FgRxq0JSNp

— Jeff Bullas (@jeffbullas) January 5, 2017

29. Jason Falls

Jason Falls is an author and speaker who is wise to the ways of digital Marketing and social media. He is also the Chief Instigator at Conversation Research Institute.

The Truth about Virtual Reality for Most Brands – My thoughts today at @goelastic: https://t.co/j07AkcxdP7

— Jason Falls (@JasonFalls) January 5, 2017

30. Dede Watson

Dede Watson helps media and startups develop their branding and content strategies. She is also a Forbes Top 50 Social Media Power Influencer.

5 Ways to Ineffectively Hashtag your Posts https://t.co/vpU8iyHP1x via @pulpstrategy #brands #marketing #socialmedia

— Dede Watson (@Dede_Watson) January 4, 2017

31. Bonnie Sainsbury

Bonnie Sainsbury is a digital business strategist, online marketing advisor, and an award-winning social media influencer.

Great copy is as critical to good #UX as visual design. Here’s how to write it – https://t.co/oWuV7hm6dU (via @dtelepathy)

— Bonnie Sainsbury (@bsainsbury) January 4, 2017

Did you see any of your favorites in this list? Have someone to add? Share in the comments below!

  31 Influencers to Follow in 2017 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | http://blog.marketo.com

The post 31 Influencers to Follow in 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from RSSMix.com Mix ID 8217493 http://feedproxy.google.com/~r/modernb2bmarketing/~3/etH8FfHnyqw/31-influencers-to-follow-in-2017.html

[smactalklive]

How Will Automation Impact the Future of Work

  In this IBM sponsored episode of SMACTalk, Daniel Newman goes solo on hosting duties and leads a show focused on the future of automated work. Joining Daniel for the discussion was Mike Gilfix, Vice President of Digital Business Automation at IBM, a software that digitizes business operations and provides them with intelligence around digital labor to upscale their business.

The show focused on how technology such as automation, AI, data and machine learning is going to make companies more successful and productive. During the show, Mike shared how IBM is making use of automation to improve their customer service touchpoint by changing the way they support their clients. They found that time to resolution of an issue is a main driver behind customer satisfaction. By leveraging automation technology interaction through chatbots and more, the process is simplified, creating a better customer experience. 

Mike also discussed some of the biggest trends he is seeing around the realm of automation for work. First, there is a revolution happening in businesses today around knowledge work. This revolution is creating tons of changes in the way technology supports what they do and the way they conduct their processes. Technology is helping knowledge workers be more effective and better at their tasks, helping them make decisions and freeing up more time for innovation. This trend is driving new things such as robotic process automation and decision management. It’s changing the way people work and is here to stay. 

Both Daniel and Mike shared how AI and automation technology will not steal jobs from employees but will instead likely create new opportunities. To get there, executives must think about the transition and how they can help employees make the leap into a new position with new responsibilities. Organizations will need to help change the culture of fear surrounding automation within their teams through communication.

Mike made the point that we’re not anywhere near running out of work to do. In fact, most businesses have large laundry lists of work they want to complete and not enough people to do it. Automation will help businesses get done what they want to get done by creating capacity.

One of the challenges for businesses is getting automation to work and minimizing failure. Mike discussed how most organizations don’t know where to start. They’re looking for the concept but have chosen basic technology to get them there. There is an opportunity to open up their eyes to the possibilities and see the true potential of automation. There’s also an opportunity here to help IT teams leverage technology to its full potential, aiding in operation changes within business.

Mike emphasized that automation will benefit both sides of the spectrum in both revenue generation and cost basis. If businesses want to improve their reach with consistency, accuracy, personalization and transparency, these things require automation technology. The tech will enable a new level of scale in businesses. New revenue generating opportunities will follow suit, allowing these businesses to become more competitive in this technology-centric world.

To learn more, read Daniel Newman’s recent blog post for IBM, “4 Exciting Things About the Future of Automating Work.”

  Checkout our new SMACtalk Episode:

[racheltgibsau]

31 Influencers to Follow in 2017

Author: Ellen Gomes

As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown, that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices.

Missed the countdown? Don’t worry—we created a Storify of the 31 days that you can look at and a Twitter List so you can follow all of the influencers with just one click. Want more details? I’ve listed each influencer and their social handles below. Check it out and let us know if you follow someone who you think should be on the list.

1. Ann Handley

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing.

2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB [my latest] pic.twitter.com/JGSDtF8oor

— Ann Handley (@MarketingProfs) January 4, 2017

2. Brian Fanzo

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the #SMACtalk and #FOMOfanz podcasts.

Entrepreneurship Taught Me I Suck At These 10 Things! https://t.co/uEe9pA4mtq #EntrepreneurLife #Entrepreneur pic.twitter.com/hl0yU4XLD2

— Brian Fanzo (@iSocialFanz) January 5, 2017

3. Bryan Kramer

Bryan Kramer is a TED Talk and keynote speaker, the author of Shareology and Human to Human #H2H, and the CEO of PureMatter.

What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd

— PureMatter (@purematter) January 5, 2017

4. Jessica Northey

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat.

Doing a @CMchatLIVE tonight with @JessicaNorthey in one hour. Y’all stay tuned and get your questions ready!

— Luke Combs (@LukeCombsMusic) December 20, 2016

5. Guy Kawasaki

Guy Kawasaki was the former Chief Evangelist of Apple but since then has been busy writing 13 books, keynoting, and serving as the Chief Evangelist of Canva. He’s always on Twitter sharing what’s new and trending.

Nonprofits making excellent use of Instagram to reach out to audiences. https://t.co/uRHFzN6cnq pic.twitter.com/uRijCBP1sv

— Guy Kawasaki (@GuyKawasaki) January 5, 2017

6. Joe Pulizzi

You can find Joe Pulizzi running Content Marketing Institute and on stage (in orange) giving a keynote at Content Marketing World. In his free time, he’s also the author of four content marketing books.

My Latest – Five #ContentMarketing #Trends to Watch in 2017 https://t.co/6odIrxMijo #CMWorld

— Joe Pulizzi (@JoePulizzi) December 19, 2016

7. John Jantsch

John Jantsch is a small business marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, The Referral Engine, and The Commitment Engine.

Why Your Website Needs a Storyteller Instead of a Designer https://t.co/JnNsHDVRbY

— John Jantsch (@ducttape) January 5, 2017

8. Lee Odden

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. Fun facts: He loves bacon and has a pretty awesome beard.

2017 Trends for CMOs: Ignite Content Performance with Influencers https://t.co/jrAtcpeOge pic.twitter.com/2swQQKjS4k

— Lee Odden (@leeodden) January 2, 2017

9. Mark Schaefer

Mark Schaefer is a social media keynote speaker, author of five best-selling marketing books, host of the Marketing Companion podcast, and consultant focusing on digital transformation.

What would I do if I were starting a blog from scratch? https://t.co/sBYbNu7kSi

— Mark Schaefer (@markwschaefer) January 5, 2017

10. Peg Fitzpatrick

Peg Fitzpatrick is a popular social media speaker and the author of The Art of Social Media. She offers great advice on DIY design and visual marketing.

How to Make Your Pinterest Pins Look Like a Million Bucks https://t.co/QdzJSQLXvP pic.twitter.com/fMILUJlcZX

— Peg Fitzpatrick ✨ (@PegFitzpatrick) January 4, 2017

11. Michael Brenner

Michael Brenner is the CEO of Marketing Insider Group and is also a content marketing consultant, marketing speaker, writer, and the author of The Content Formula.

The Ultimate Guide to The Best Marketing Conferences of 2017 https://t.co/Dc18ncYhcd #Storynomics #CMOclubsummit #DigidayDBS #MKTGnation pic.twitter.com/RDAmlHyVn5

— Michael Brenner (@BrennerMichael) January 4, 2017

12. Michael Stelzner

Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers.

NEW: How to Back Up Your #SocialMedia Content https://t.co/Zb1OMwOKhn by @kristihines pic.twitter.com/4178Wnwcyq

— Michael A. Stelzner (@Mike_Stelzner) January 5, 2017

13. Matt Heinz

Matt Heinz is the President and CEO of Heinz Marketing which offers consulting services that cover B2B demand generation, pipeline management, sales enablement, content strategy, inside sales effectiveness, marketing technology, and driving revenue and results. He’s an awesome speaker and has been known to contribute to a Definitive Guide or two.

Modern Marketing Field Guide: Raise Awareness, Drive Response & Close More Business http://t.co/J3lA5c84MU

— Matt Heinz (@HeinzMarketing) October 24, 2014

14. Neal Schaffer

Neal Schaffer is an author, global social media speaker, social media marketing influencer, and aims to help businesses generate ROI from social media. His Twitter feed is often a one-stop shop for trends, tips, and tricks.

#Twitter will tell brands more about people who see their tweets https://t.co/p2U1GXxZip via @petersontee pic.twitter.com/4Dk5fsJ3Jr

— Neal Schaffer (@NealSchaffer) January 5, 2017

15. Zach King

Zach King is a filmmaker, Viner, and YouTuber. He makes video look easy and teaches others how to use it and incorporate it into their strategies.

One of my favorite parts of filmmaking is figuring out how we are going to create the magic. Behind the scenes at our @McDonalds shoot #ad pic.twitter.com/lp9b9cjQ9K

— Zach King (@FinalCutKing) December 6, 2016

16. Kim Garst

Kim Garst is a keynote speaker and Forbes Top 10 social media influencer.

5 Ways To Brainstorm Great #Content Marketing Ideas https://t.co/LKhYMGcAOv

— Kim Garst (@kimgarst) January 5, 2017

17. Jon Loomer

Jon Loomer is an entrepreneur, business owner, accidental marketer, and Facebook Ads geek. In his free time, he is a Brewers fan and baseball stats nerd.

From Nothing (My Story): https://t.co/6QpbqI9y27

— Jon Loomer (@jonloomer) January 5, 2017

18. Jay Baer

Jay Baer is the most re-tweeted person in the world among digital marketers. He is also an author, speaker, and President of the consultancy and media company, Convince & Convert.

A terrific post on why statistics are catnip to social and content marketers. https://t.co/gpc52OhlaA

— Jay Baer (@jaybaer) January 4, 2017

19. Joel Comm

Joel Comm is a live video marketing expert, keynote speaker, New York Times best-selling author, and social influencer.

We have two ears and one mouth. Perhaps we should listen twice as much as we speak? pic.twitter.com/NDqMR7wqSM

— Joel Comm (@joelcomm) January 5, 2017

20. Mari Smith

Mari Smith is a social media thought leader, Facebook marketing expert, globe-trotting speaker, and an author.

Facebook Extends Auto-Captioning to Videos From Pages https://t.co/DcHbbT0BwV via @SocialTimes | Great news!

— Mari Smith Ⓜ️ (@MariSmith) January 5, 2017

21. Pam Moore

Self-described as 50% marketing, 50% geek, Pam Moore is the CEO of Marketing Nutz and a keynote speaker, consultant, and social media influencer.

34 Social Media Truths in a Nutshell – #SocialZoomFactor Podcast https://t.co/FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback

— Pam Moore (@PamMktgNut) January 5, 2017

22. Chris Brogan

Chris Brogan is the CEO of Owner Media Group. He is also the New York Times best-selling author of 9 books and counting—his latest is Find Your Writing Voice.

Influencer marketing? I’ve got some thoughts – https://t.co/VUd3N9H84y

— Chris Brogan (@chrisbrogan) January 5, 2017

23. Amy Porterfield

Amy Porterfield helps businesses monetize their online marketing efforts to grow their social media fan base and email list to make a revenue impact.

Get your online business up and running with these must have tools and resources for 2017. Click here! https://t.co/trzQcRei6l

— Amy Porterfield (@AmyPorterfield) December 30, 2016

24. Sam Hurley

Sam Hurley is a social influencer and entrepreneur. He shares copious tips and tricks to optimize your content and digital marketing.

Use these 7 #SEO Updates to Improve Your Google Search Rankings in 2017! >>>> https://t.co/5ajLc2XDSi <<<< pic.twitter.com/C2n36IlmDu

— Sam Hurley (@Sam___Hurley) January 5, 2017

25. Diane Rayfield

Diane Rayfield is a social media marketing strategist, a Forbes Top 50 social media power influencer, and the Founder of Harp Social.

Social Media Tip: 7 Tips for Marketing a ‘Boring’ Brand on Social Media https://t.co/x8SWeZaKFO

— Diane Rayfield (@DianeRayfield) January 4, 2017

26. Eve Mayer

Eve Mayer is a professional speaker, humorist, CEO of Social Media Delivered, the author of The Social Media Business Equation, and a company culture strategist.

With a new year comes new goals – not resolutions. Here are just a few of mine: https://t.co/EDXDAbdF4z

— Eve Mayer (@LinkedInQueen) January 4, 2017

27. Lilach Bullock

Lilach Bullock is a social media consultant, trainer, and speaker who covers topics from content creation and amplification to influencer outreach and traffic generation.

Here are the top 101 #Twitter tools of 2016 https://t.co/9PrMTPi6uX #SocialMedia pic.twitter.com/mTO2aPycwh

— Lilach Bullock (@lilachbullock) July 19, 2016

28. Jeff Bullas

Jeff Bullas is one of the top content marketing influencers, recognized as a Forbes Top 10 Social Media Influencer. He is also a social media marketing strategist and speaker, and runs a top global business blog.

11 Ways To Engage Influencers Before Asking For Something https://t.co/pb2PS6J9cL #influencermarketing pic.twitter.com/FgRxq0JSNp

— Jeff Bullas (@jeffbullas) January 5, 2017

29. Jason Falls

Jason Falls is an author and speaker who is wise to the ways of digital Marketing and social media. He is also the Chief Instigator at Conversation Research Institute.

The Truth about Virtual Reality for Most Brands – My thoughts today at @goelastic: https://t.co/j07AkcxdP7

— Jason Falls (@JasonFalls) January 5, 2017

30. Dede Watson

Dede Watson helps media and startups develop their branding and content strategies. She is also a Forbes Top 50 Social Media Power Influencer.

5 Ways to Ineffectively Hashtag your Posts https://t.co/vpU8iyHP1x via @pulpstrategy #brands #marketing #socialmedia

— Dede Watson (@Dede_Watson) January 4, 2017

31. Bonnie Sainsbury

Bonnie Sainsbury is a digital business strategist, online marketing advisor, and an award-winning social media influencer.

Great copy is as critical to good #UX as visual design. Here’s how to write it – https://t.co/oWuV7hm6dU (via @dtelepathy)

— Bonnie Sainsbury (@bsainsbury) January 4, 2017

Did you see any of your favorites in this list? Have someone to add? Share in the comments below!

  31 Influencers to Follow in 2017 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | http://blog.marketo.com

The post 31 Influencers to Follow in 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from RSSMix.com Mix ID 8217493 http://feedproxy.google.com/~r/modernb2bmarketing/~3/etH8FfHnyqw/31-influencers-to-follow-in-2017.html

[maxslogic25]

31 Influencers to Follow in 2017

Author: Ellen Gomes

As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown, that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices.

Missed the countdown? Don’t worry—we created a Storify of the 31 days that you can look at and a Twitter List so you can follow all of the influencers with just one click. Want more details? I’ve listed each influencer and their social handles below. Check it out and let us know if you follow someone who you think should be on the list.

1. Ann Handley

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing.

2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB [my latest] pic.twitter.com/JGSDtF8oor

— Ann Handley (@MarketingProfs) January 4, 2017

2. Brian Fanzo

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the #SMACtalk and #FOMOfanz podcasts.

Entrepreneurship Taught Me I Suck At These 10 Things! https://t.co/uEe9pA4mtq #EntrepreneurLife #Entrepreneur pic.twitter.com/hl0yU4XLD2

— Brian Fanzo (@iSocialFanz) January 5, 2017

3. Bryan Kramer

Bryan Kramer is a TED Talk and keynote speaker, the author of Shareology and Human to Human #H2H, and the CEO of PureMatter.

What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd

— PureMatter (@purematter) January 5, 2017

4. Jessica Northey

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat.

Doing a @CMchatLIVE tonight with @JessicaNorthey in one hour. Y’all stay tuned and get your questions ready!

— Luke Combs (@LukeCombsMusic) December 20, 2016

5. Guy Kawasaki

Guy Kawasaki was the former Chief Evangelist of Apple but since then has been busy writing 13 books, keynoting, and serving as the Chief Evangelist of Canva. He’s always on Twitter sharing what’s new and trending.

Nonprofits making excellent use of Instagram to reach out to audiences. https://t.co/uRHFzN6cnq pic.twitter.com/uRijCBP1sv

— Guy Kawasaki (@GuyKawasaki) January 5, 2017

6. Joe Pulizzi

You can find Joe Pulizzi running Content Marketing Institute and on stage (in orange) giving a keynote at Content Marketing World. In his free time, he’s also the author of four content marketing books.

My Latest – Five #ContentMarketing #Trends to Watch in 2017 https://t.co/6odIrxMijo #CMWorld

— Joe Pulizzi (@JoePulizzi) December 19, 2016

7. John Jantsch

John Jantsch is a small business marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, The Referral Engine, and The Commitment Engine.

Why Your Website Needs a Storyteller Instead of a Designer https://t.co/JnNsHDVRbY

— John Jantsch (@ducttape) January 5, 2017

8. Lee Odden

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. Fun facts: He loves bacon and has a pretty awesome beard.

2017 Trends for CMOs: Ignite Content Performance with Influencers https://t.co/jrAtcpeOge pic.twitter.com/2swQQKjS4k

— Lee Odden (@leeodden) January 2, 2017

9. Mark Schaefer

Mark Schaefer is a social media keynote speaker, author of five best-selling marketing books, host of the Marketing Companion podcast, and consultant focusing on digital transformation.

What would I do if I were starting a blog from scratch? https://t.co/sBYbNu7kSi

— Mark Schaefer (@markwschaefer) January 5, 2017

10. Peg Fitzpatrick

Peg Fitzpatrick is a popular social media speaker and the author of The Art of Social Media. She offers great advice on DIY design and visual marketing.

How to Make Your Pinterest Pins Look Like a Million Bucks https://t.co/QdzJSQLXvP pic.twitter.com/fMILUJlcZX

— Peg Fitzpatrick ✨ (@PegFitzpatrick) January 4, 2017

11. Michael Brenner

Michael Brenner is the CEO of Marketing Insider Group and is also a content marketing consultant, marketing speaker, writer, and the author of The Content Formula.

The Ultimate Guide to The Best Marketing Conferences of 2017 https://t.co/Dc18ncYhcd #Storynomics #CMOclubsummit #DigidayDBS #MKTGnation pic.twitter.com/RDAmlHyVn5

— Michael Brenner (@BrennerMichael) January 4, 2017

12. Michael Stelzner

Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers.

NEW: How to Back Up Your #SocialMedia Content https://t.co/Zb1OMwOKhn by @kristihines pic.twitter.com/4178Wnwcyq

— Michael A. Stelzner (@Mike_Stelzner) January 5, 2017

13. Matt Heinz

Matt Heinz is the President and CEO of Heinz Marketing which offers consulting services that cover B2B demand generation, pipeline management, sales enablement, content strategy, inside sales effectiveness, marketing technology, and driving revenue and results. He’s an awesome speaker and has been known to contribute to a Definitive Guide or two.

Modern Marketing Field Guide: Raise Awareness, Drive Response & Close More Business http://t.co/J3lA5c84MU

— Matt Heinz (@HeinzMarketing) October 24, 2014

14. Neal Schaffer

Neal Schaffer is an author, global social media speaker, social media marketing influencer, and aims to help businesses generate ROI from social media. His Twitter feed is often a one-stop shop for trends, tips, and tricks.

#Twitter will tell brands more about people who see their tweets https://t.co/p2U1GXxZip via @petersontee pic.twitter.com/4Dk5fsJ3Jr

— Neal Schaffer (@NealSchaffer) January 5, 2017

15. Zach King

Zach King is a filmmaker, Viner, and YouTuber. He makes video look easy and teaches others how to use it and incorporate it into their strategies.

One of my favorite parts of filmmaking is figuring out how we are going to create the magic. Behind the scenes at our @McDonalds shoot #ad pic.twitter.com/lp9b9cjQ9K

— Zach King (@FinalCutKing) December 6, 2016

16. Kim Garst

Kim Garst is a keynote speaker and Forbes Top 10 social media influencer.

5 Ways To Brainstorm Great #Content Marketing Ideas https://t.co/LKhYMGcAOv

— Kim Garst (@kimgarst) January 5, 2017

17. Jon Loomer

Jon Loomer is an entrepreneur, business owner, accidental marketer, and Facebook Ads geek. In his free time, he is a Brewers fan and baseball stats nerd.

From Nothing (My Story): https://t.co/6QpbqI9y27

— Jon Loomer (@jonloomer) January 5, 2017

18. Jay Baer

Jay Baer is the most re-tweeted person in the world among digital marketers. He is also an author, speaker, and President of the consultancy and media company, Convince & Convert.

A terrific post on why statistics are catnip to social and content marketers. https://t.co/gpc52OhlaA

— Jay Baer (@jaybaer) January 4, 2017

19. Joel Comm

Joel Comm is a live video marketing expert, keynote speaker, New York Times best-selling author, and social influencer.

We have two ears and one mouth. Perhaps we should listen twice as much as we speak? pic.twitter.com/NDqMR7wqSM

— Joel Comm (@joelcomm) January 5, 2017

20. Mari Smith

Mari Smith is a social media thought leader, Facebook marketing expert, globe-trotting speaker, and an author.

Facebook Extends Auto-Captioning to Videos From Pages https://t.co/DcHbbT0BwV via @SocialTimes | Great news!

— Mari Smith Ⓜ️ (@MariSmith) January 5, 2017

21. Pam Moore

Self-described as 50% marketing, 50% geek, Pam Moore is the CEO of Marketing Nutz and a keynote speaker, consultant, and social media influencer.

34 Social Media Truths in a Nutshell – #SocialZoomFactor Podcast https://t.co/FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback

— Pam Moore (@PamMktgNut) January 5, 2017

22. Chris Brogan

Chris Brogan is the CEO of Owner Media Group. He is also the New York Times best-selling author of 9 books and counting—his latest is Find Your Writing Voice.

Influencer marketing? I’ve got some thoughts – https://t.co/VUd3N9H84y

— Chris Brogan (@chrisbrogan) January 5, 2017

23. Amy Porterfield

Amy Porterfield helps businesses monetize their online marketing efforts to grow their social media fan base and email list to make a revenue impact.

Get your online business up and running with these must have tools and resources for 2017. Click here! https://t.co/trzQcRei6l

— Amy Porterfield (@AmyPorterfield) December 30, 2016

24. Sam Hurley

Sam Hurley is a social influencer and entrepreneur. He shares copious tips and tricks to optimize your content and digital marketing.

Use these 7 #SEO Updates to Improve Your Google Search Rankings in 2017! >>>> https://t.co/5ajLc2XDSi <<<< pic.twitter.com/C2n36IlmDu

— Sam Hurley (@Sam___Hurley) January 5, 2017

25. Diane Rayfield

Diane Rayfield is a social media marketing strategist, a Forbes Top 50 social media power influencer, and the Founder of Harp Social.

Social Media Tip: 7 Tips for Marketing a ‘Boring’ Brand on Social Media https://t.co/x8SWeZaKFO

— Diane Rayfield (@DianeRayfield) January 4, 2017

26. Eve Mayer

Eve Mayer is a professional speaker, humorist, CEO of Social Media Delivered, the author of The Social Media Business Equation, and a company culture strategist.

With a new year comes new goals – not resolutions. Here are just a few of mine: https://t.co/EDXDAbdF4z

— Eve Mayer (@LinkedInQueen) January 4, 2017

27. Lilach Bullock

Lilach Bullock is a social media consultant, trainer, and speaker who covers topics from content creation and amplification to influencer outreach and traffic generation.

Here are the top 101 #Twitter tools of 2016 https://t.co/9PrMTPi6uX #SocialMedia pic.twitter.com/mTO2aPycwh

— Lilach Bullock (@lilachbullock) July 19, 2016

28. Jeff Bullas

Jeff Bullas is one of the top content marketing influencers, recognized as a Forbes Top 10 Social Media Influencer. He is also a social media marketing strategist and speaker, and runs a top global business blog.

11 Ways To Engage Influencers Before Asking For Something https://t.co/pb2PS6J9cL #influencermarketing pic.twitter.com/FgRxq0JSNp

— Jeff Bullas (@jeffbullas) January 5, 2017

29. Jason Falls

Jason Falls is an author and speaker who is wise to the ways of digital Marketing and social media. He is also the Chief Instigator at Conversation Research Institute.

The Truth about Virtual Reality for Most Brands – My thoughts today at @goelastic: https://t.co/j07AkcxdP7

— Jason Falls (@JasonFalls) January 5, 2017

30. Dede Watson

Dede Watson helps media and startups develop their branding and content strategies. She is also a Forbes Top 50 Social Media Power Influencer.

5 Ways to Ineffectively Hashtag your Posts https://t.co/vpU8iyHP1x via @pulpstrategy #brands #marketing #socialmedia

— Dede Watson (@Dede_Watson) January 4, 2017

31. Bonnie Sainsbury

Bonnie Sainsbury is a digital business strategist, online marketing advisor, and an award-winning social media influencer.

Great copy is as critical to good #UX as visual design. Here’s how to write it – https://t.co/oWuV7hm6dU (via @dtelepathy)

— Bonnie Sainsbury (@bsainsbury) January 4, 2017

Did you see any of your favorites in this list? Have someone to add? Share in the comments below!

  31 Influencers to Follow in 2017 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | http://blog.marketo.com

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