#sm research to do to make it accurate but would be so worth it…. if i had the energy HAJSHAJ
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my313 · 8 months ago
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somebody write a historical au with him pleeeaaaase oh my gawd
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zchaotic · 6 years ago
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Decent story telling deciphering. Episode 3, Lusamine
Finally, the third member of the Aether Family and the one that has the most different adaptations.
Lusamine; President of the Aether Foundation and the mother of Gladion and Lillie.
Contrary to how the adaptations seem, they kept one big thing about her intact. Being a lousy mother with some messed up priorities.
From Vanilla SM, we have the one most of the fanbase is familiar with... as a terrifying villain and an example of how NOT to write a tragic villain that we want to see have a turnaround.
Let us start with her backstory, that gets better explained in USUM in comparison. She was someone who inherited the Aether Foundation from her father, met a man named Mohn, found love and had two kids.
Lusamine, is someone who is all about giving love to others and being loved back. According to the backstory, she was someone who loved her family that much, but has a fixation on it.
 The desire to love and be loved becomes a key component into her downward spiral when her husband, Mohn, had an accident involving researching an Ultra Wormhole. The man was sucked into a wormhole, never to be seen again and left Lusamine with a member of the family gone, the only things that were left was a Cosmog and notes on Nihilego, the only clue she has in regarding to where Mohn is.
This... as Lillie said to us on Exeggutor Island, was around the point Lusamine changed... for the worse.
Lusamine became fixated on wanting to get Mohn back, to the point of trauma induced madness, where she blindly searched for ways to open the wormhole and look for him.
This resulted in Type:Null being created, a weapon made from several pokemon, to fight against the Beast beyond the wormhole, it came off as a failure and was frozen away. In addition, she started becoming more controlling of her kids due to what happened with Mohn, where she decided everything for them and never let them make their own choices.
She either continued to mess with the wormhole so much that eventually she encountered Nihilego in some way and got high on neurotoxins that turn her into her most warped, extreme self that only cared about Nihilego OR became so focused on researching wormholes to the point of obsession of where only the beasts matter... which makes things very confusing in the games since neither are explained very well.
What we gotten by the time the games plot started, was a woman that was putting on a friendly facade and only had one goal, get the Ultra Beasts. She was willing to manipulate, control and use everyone around her for her schemes, just to reach Nihilego. With no regard to the safety of others and her obsession with the beasts and beauty, lead to really disturbing implications that many... myself included, believed. Like dressing Lillie up as Nihilego, so she would resemble the only thing she cares about, the only thing worth of her “love”.
It gets worse when Lillie got taken to Aether Paradise, when Lusamine verbally tore at Lillie, saying she wasn’t pretty, that Lillie isn’t able to do anything on her own, among other horrid things. We see her with many pokemon that she froze as part of her collection, her screaming at Gladion and Lillie, saying that they stole from her and betrayed her.
Was callous in her treatment of Nebby when she used its power to open many wormholes to bring the Ultra Beasts over, while taunting Lillie over the fact that it might die. Had Guzma... a gang leader, under her thumb and willing to do what ever she says, because she gave praise to him and possible was only taking advantage of him, follow her into Ultra Space, to be with Nihilego.
To be blunt, Lusamine was a grade A cunt!
During you and Lillie’s journey, we were giving some dialogue from the girl that things were not always like this. That Lusamine wasn’t the big uncaring cunt we saw... and that was the only hint as to why we were going into Ultra Space to rescue Lusamine and Guzma.
The Beasts that were let out of Alola were a problem that was swept under the rug and apparently, the big reason Lillie wanted to go into Ultra Space was to tell Lusamine off.
Seemed to make sense after learning that Lusamine ditched Guzma to do her own thing... which resulted in the gang leader latched on by those things for a moment.
Lillie calling Lusamine out only set that crazy woman off into flinging more abusive language at Lillie and letting Nihilego latch onto her. Becoming the Mother Beast and try to kill you and Lillie, Nebby shot at Lusamine in the end, separated the two and all of a sudden Lusamine became nicer and gave Lillie some sweet words before falling into a coma. Lillie instantly forgave her mother for all that, dragged her and Guzma out of Ultra Space and later on, Lillie felt obligated to help Lusamine recover by going to Kanto. With hints that Lusamine still doesn’t know what she did wrong.
In the post game, we learn that Nihilego wasn’t much of a mind control venom, we have no good hints into when, if and how she got infected and then Gladion mentioned the backstory with Mohn. It was the wrong place and the wrong time in the story FOR this information.
Leaving many players to care little about wanting to see this woman recover/ rebuild her relationship with her kids and either A. Want her dead or B. are more concern of the many messed up things she did to her kids. In addition, it is pokemon, Lillie and Bill, WILL find a way to pull that recovery off and Lusamine would have gotten off way too easy despite her crap.
Very sloppy way to end a story and left no closure... despite being an effective villain and an accurate portrayal of an abusive parent.
Gamefreak end up becoming aware of this and in came USUM with its rewrite of her.
A similar if identical backstory came around and it brought more light into Lusamine as a character... and actual character instead of a villain.
Instead of being allowed to pursue Nihilego to the levels it did in SM, she encountered people from another world (The Ultra Recon Squad.) that told her about a pokemon called Necrozma, that would steal the light of Alola and bring about the apocalypse.
We have Lusamine delve into a messiah complex, believing that she is the one to go after Necrozma and protect everyone, despite still being a bitch to her kids.
For many fans, this created a backlash and to them... think it was butchery of her character... when really it isn’t.
This when you bring everything into context, reveals the real reason she was obsessed with the Ultra Wormhole and expand on the Lusamine we knew from the first game.
Lusamine was obsessed with revenge, revenge against Ultra Space and the Ultra Beasts for stealing Mohn away from her. This is the reason why she allowed Type:Full to happen, Faba created it as a way to appease to her, without her knowing and the woman caught wind of it.
So she allowed it to happen/ oversaw it as a way to have a tool of vengeance. But, Type:Full didn’t go accordingly and she had it frozen. This fits perfectly in the woman’s descent into madness, for vengeance is a very strong motivator to terrible things.
Because Lusamine lost Mohn from things that became beyond her control, she vowed to make sure she doesn’t lose anyone else, due to things beyond her control. Which is why she became a control freak to Gladion and Lillie, why she still has all those frozen pokemon, it wasn’t about keeping things beautiful/ because they were play things to her, it was about not wanting to lose those close to her.
Lusamine... still....went.... nuts!
This brings a different light to Lillie’s old look as I mentioned, it’s resemblance to Nihilego was nothing more than a coincidence... Nihilego has nothing to do the metaphor. Instead, the clothes are a metaphor to how overbearing Lusamine is to her kids. “Children would be all much happier if they’d only listen to the adults around them.” A quote from the bitch herself.
She actually thinks that she knows best and everyone who said otherwise are to shut up/ get out of her way. Which helps make things like Nihlego showing up at Aether Paradise through an Ultra Wormhole, make all the more sense despite her goals having nothing to do with Nihilego... why she needed the Cosmog despite the Ultra Recon Squad having another way into Ultra Space. Why did any of that needed to happen despite that.
She wanted to use HER Cosmog, to open a wormhole to Necrozma and go after it, despite the URS planning a more controllable approach. She wanted to channel her frustration out on it, look for Mohn and keep her self appointed image as a protector of all. This is very selfish, all her talk of protecting others was just that... talk to hide her truer.. darker motives. All of it is displayed in the main story this time when Gladion brought up Mohn.
Thankfully, due to Nihilego not being Lusamine’s central focus this time, we got to see what would have been if that was never the case. In USUM espite how messed up of a person Lusamine became and how messed up as a parent she became, she DOES care about her kids and the pokemon under her care. Which makes her bitterness towards her kids understandable... despite it still being her own damn fault they ran and how Lillie and Gladion had every right to run. She really was hurt by how they left her, she lost those she held dear and her reasons for battling you and going after Necrozma becomes even more fueled... she wanted to prove to those around her that she was right and they were wrong.
This makes her, even in her grief fueled insanity, much more human compared to the monster she was in SM. While she isn’t the caricature of an abusive parent she was in SM, she is more effective as a character in USUM because we see the bigger picture with what has happened to her.
Despite how Hau said “I know she was a good person” Gladion’s reaction should have been enough to tell us that he doesn’t believe that to be the case, he knows Lusamine became horrible BUT he does get why she is doing the things she is doing.
Why she became the bitch she was and why should we care for her having a turn around and making repairs with her kids.
She is someone we still want to slap hard in the face, for all the mega bitch things she pulled and is someone that would turn around for the better.
Her relationship with Guzma... still hasn’t changed much, but brings more into light that YES the things she said to give praise to Guzma were genuine... though she still took advantage of him. The URS and their request for help against Necrozma, an excuse to try and look for Mohn while hiding that selfish reason.
Then Lusamine and Guzma got their asses KICKED by Necrozma. Who followed them straight to an evolved Nebby, these two... agroo’d Necrozma to the last thing ANYONE wanted that thing to be near.
It created a chain of events that lead to things from the first game happening, Ultra Beasts being let loose and calamity nearing. Unlike in SM, there was a reason why the Beasts were ignored this time, Necrozma was the bigger issue for you the player, it took Nebby as its fused form and escaped into Ultra Megapololis.
While this was happening, Lusamine was at the mercy of a pissed of Recon Squad and to Lillie who had a few things to say to her. Lillie told us what it was at Vast Poni Canyon’s entrance and with Lusamine in a better position to listen to Lillie.
During the time between you going after and beating Necrozma... Lusamine listened to Lillie and have a realization into how messed up she was as a person. That is why she apologized to Lillie, admitting that her kids were right to take the two pokemon (Nebby and Null) and run away from her. As her first act of repentance... she tended to what was the Cosmog she hurt for her goals.
Her second act.... letting her kids go. She let Lillie go back to a healthier family environment... away from the toxicity she wrought, she let Gladion go off to Kanto... waving goodbye to him all the more. (I still find that scene heartwarming and... arguable better than when Lillie went on that boat due to all the implications fueling it.)
In between your initial league victory and Rainbow Rocket, Lusamine had a small identity crisis. She knows she isn’t in any position to face her kids after the crap she done to them and she knows she lost the right to claim she was protecting anyone, after all she had hurt... she realized how low she sunk.
Then RR came, she tried to fight Giovanni and got held hostage, with the Don intending on making her into his servant. She may have turned into a Damsel and not do much on screen... but this is generally how things go in Pokemon Games, where a former villain says they are going to change for the better and that is the end of it. (Looking at Archie and Maxie.)
Once RR came... she found a resolve of what to do, made a vow to protect pokemon and love her kids from a distance. That she knows her kids are not her possessions and that she would only be involved with them again if they need her. If you go back down to the Aether Labs after RR... you have an employee tell you that the frozen pokemon are scheduled to be thawed. I didn’t mind the frozen pokemon still being there after that bit of digging, because reality ensues, a mess like that is going to take a while to clean up.
Then a month later, Gladion visits you for title defense and then visits Lusamine for unknown reasons. (Signs that the relationship is being mended.) Mohn appears, the reason for Lusamine’s downward spiral and what she done everything for... he has amnesia due to being a faller and doesn’t recognize his own wife. Lusamine... despite the torrent that was going on in her mind, made it into a casual conversation and let him go back to his new life. Very likely because if Mohn knew what she done... it would have just made him miserable in the end. With Mohn himself making a possibility that he will meet her again.
Very bittersweet, very effective closure to the Aether Families drama. Anyone who says USUM butchered their story, botched Lusamine’s character or retconned her into a “good person” or “a selfless angel” disappoints me to a great degree since SM only focused on her as a villain never bothered with that closure. The only thing that was done in USUM that would be a concern is that the family lost focus for Necrozma’s story, thus we don’t get the same emotional weight compared to SM.
SM’s Lusamine was a beta... and effective villain, but not what Gamefreak wanted from her. USUM made her into a more fleshed out character at some exchange for her villainy and gave her closure that she needed!
Now begins the third... and arguable the one to surpass the other adaptations despite being the most different out of all the others.
The Sun and Moon anime.
In this adaptation, despite having similar things happen in the background.
Her obsession with the Beasts is more of a scientific curiosity, wanting to see one than the things we saw in the SM games.
She didn’t become an abusive parent and would sooner smoother her kids with affection (unwanted affection.) then any of the things we know of from either sets of games.
The incident with Mohn... resulted in her being so depressed that she uses work as a way to null the pain, rather than an obsession with wanting to open the wormhole and look for him.
Is an adorable goofball and is actually a good person.
Despite those changes to her character, she still has quite a few things wrong with her.
She does things the way she wants to do it, her affection towards Lillie was unwanted and she doesn’t get that. In addition, she never really socializes with her kids before making those big decisions in changes. (Like with Clefairy, despite it being her’s and despite Clefairy touching the moon stone willing, Lusamine should have asked Lillie if it was okay to do so.)
Her neglect towards her kids... regardless of work or otherwise is disturbing due to what she allowed to happen. The event that lead to Lillie’s trauma, to Gladion’s distrust AND to all of it festering for a while, in addition to Faba being able to do all sorts of things under her nose.
Her unwanted affection comes off as shallow because work ended up coming before her kids.
They took out the evil aspects of Lusamine’s character... but kept in everything else that was wrong with her, contrary to what many think.
This resulted in the Aether Family having such a strained relationship, why Lillie is so hostile towards her. It took until Gladion chewed Lusamine out, to get it through this woman’s head just how poor of a parent she was. She wasn’t really there for Lillie when she needed her and Gladion thought Lusamine was in on the things Faba has done.
It took Lusamine having to do much to repair that relationship and part of the thing that showed her development was at the episode where Faba used Nebby to open a wormhole and bring in Nihilego. The beast was about to attack Gladion and Lusamine pushed him out of the way to protect him.
For me, I smiled for two reasons and was horrified by another. Lusamine showed her development and showed that she cared that much for her kids... and that I was going to have my sadistic wish of having Nihilego turn her into something close to the nut job we had from the SM games.
And I wasn’t disappointed when we next see her, we the audience may have a reason to care that our heroes are trying to rescue Lusamine... but she was screaming at her kids and in her temper tantrum nearly killed them.
As the Mother Beast... Lusamine was reduced to something like a child that was having her toy taken away from her and made it easier for Nihilego to have her under its control. This is what Lillie verbally struck at the Mother Beast, giving Lusamine a sign that she really need to make improvements as a mother... that realization struck past Nihilego and caused the woman to reach out to Lillie... only for Nihilego to cover her up with her own hair and tried to swat Lillie.
Then Ash uses the Z move and zaps the jellyfish off of Lusamine.
She was rescued, brought back home and had a short recovery. Then she thought of the idea to form and be the mission control of the Ultra Guardians... a group of kids that had experience with dealing with UB’s that are to deal with them.
For the rest of the series... we see the Aether Family slowly make repairs to where it resembles and behaves like normal family. From the Necrozma Arc, to the school play episode and lately, the Mohn episode.
That one, we actually see Lusamine watching in despair at Mohn being dragged into an ultra wormhole. Where is this family going to go in the end?
This answer, might make the SM anime the best adaptation of this drama, in its focus, closure and how it made it relatable to us... despite also being the most different.
I honestly hope Gamefreak does better with their next antagonist and make them easy to understand. Lusamine was a complete mess initially and that caused a ripple in the adaptations we saw.
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therewillbesparkles · 6 years ago
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daniel1972777 · 4 years ago
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Buy Tagged verification number. Experts give buy tag to these financial and chemical stocks. Ikea’s furniture buy back scheme finally launches in stores today – how it works.
IKEA'S new buy back scheme has finally launched in stores today - and shoppers can cash in up to £250 if they use it.
The scheme lets shoppers trade their Buy Tagged verification code unwanted Ikea furniture back to the Swedish retailer in exchange for gift cards and vouchers.
Ikea is launching a new 'Buy Back' scheme for shoppersCredit: PA:Press Association
The second-hand furniture sold will then be made available for other customers to purchase.
Ikea said customers could get up to £250 for their old homeware.
It will buy back furniture for up to 50% of the original price tag - we explain more below.
The scheme was originally supposed to have launched last year across Ikea's shops in UK and Ireland on November 27.
But this date was pushed back due to the Covid crisis.
Products described “as new” and without scratches will be eligible for a voucher worth 50% of its original price.
This goes down to 40% for items that are “very good” - so minor scratches - or 30% for “well-used” goods with several scratches.
The vouchers will have no expiry date to discourage shoppers from buying furniture that they don't really need.
Shoppers are warned that they may be Buy Tagger verification number able to sell your items at a higher price than what your voucher would be worth through second-hand selling sites like eBay, Gumtree or Facebook selling pages.
Make sure you do your research online before you trade in any furniture.
Here's what the Ikea 'Buy Back' website looks like3
Ikea shoppers will be asked to choose their item from a list
For items given back to Ikea, the Swedish retailer will set up “As-Is” areas in stores for other customers to buy the goods second-hand.
If it can't sell any sold-back items, Ikea will recycle them.
To sell your old furniture, shoppers need to fill out a form on the new Ikea “Buy Back” page on its website.
In this form, choose which Ikea item you’re selling and confirm which condition it best fits into. You'll then be given an estimated voucher price.
Staff will check that your item is as described when you return it, so make sure you're accurate or you could end up with less money on your voucher.
The form allows you to enter multiple products in one go, although it’s not clear if there is a maximum amount you can sell back.
Once you’ve finished adding your items, choose which store you want to return your items to, as well as which date you'll be visiting.
The website will give you an “estimation number” which staff will use to bring up your details, so remember to make a note of this.
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Web: Pvapins
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astelspirals · 4 years ago
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Cheaper Alternative to ActiveCampaign
In today’s fast paced age of constantly changing technology, running a business or getting yourself out there for potential customers, followers or subscribers takes a lot more than just talking to friends and family. We connect online now more than ever, from Facebook and Instagram to Twitter and YouTube, but just how much do we really connect beyond the surface? At first, we may have a much closer relationship with our first subscribers or followers or the first regular customers to help support our goals and business, but after a while when the numbers build up it can become exponentially more difficult to keep track of things. It’s not hard to send a small greeting, notification, or maybe an update every once in a while to the people that have helped grow your business on Facebook when there’s only a few people that you have on your mailing list, but eventually that gets to be work in and of itself when the numbers reach a certain point. Having to send messages to everyone to keep them updated or to even just make them feel like valued customers can become too much when it’s something you’re not getting paid directly to do, but that’s where having an ESP (Email Service Provider) comes in. This type of communication autoresponder is the solution that will keep you connected to your audience and more.
As the market matures, so too does the necessity for multi-channel marketing—such as Facebook Messenger, SMS text notifications, and  Web Push Notifications; in addition to the more traditional email engagement. This could be more accurately dubbed an Engagement Service Provider or simply a Cross-Channel or Omnichannel Autoresponder.
What exactly is an ESP or Autoresponder?
These services vary in what they can do and how they work, but for the most part, they help with streamline processes while also helping companies keep connected with their customers. A good example of a popular ESP is ActiveCampaign, an email autoresponder that focuses on sending emails to leads and gauging their interest based on how responsive they are or how far along they get in a form Along with that, they have reports, support, an automation builder and even an email builder. With various plans that offer more features, it’s a powerful tool that I personally loved when trying it for myself, but its price can become a bit much. Starting off with only 500 contacts for $129 a month, it didn’t feel all that worth it as the numbers grew and the price of ActiveCampaign grew with it. This is especially true for those with cheap products where the business relies more on a higher number of customers, as compared to businesses with more expensive products that are more targeted to specific customers in a lower number. In the end what I needed was something more geared towards that which could do the things ActiveCampaign did at a lower price. After learning more about what ESPs were and finding the time to do further research on them, I discovered a few alternatives that could help others who have also been in the same boat as me.
How much does ActiveCampaign Cost?
There is no free version with ActiveCampaign so you’ll have to jump right in on one of their paid plans.
The general consensus across the internet is that the cost for ActiveCampaign is extremely high and only becomes more expensive as you scale your business and your list.
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They do offer some lower plans which honestly shouldn’t even exist in my opinion because they are so bare bones that they are pretty much useless. For anyone really needing an autoresponder you’ll have to shell out at least $159/month to have all the features you’d expect to have from an ESP.
And so continued my search for the best Email Autoresponder…. In my journey to find an alternative to ActiveCampaign, I found many ESPs such as… Mailchimp which is quite popular but falls short on the best features. ConstantContact which has great integration with tons of platforms and was built for small businesses. SendLane which promises multiple channel communication but has poor email deliverability GetResponse which used to be pretty good but has gotten worse and worse at hitting the inbox lately. Still though, I felt they were all just a bit lacking in comparison to ActiveCampaign or were just not right for me… that is, until I came across SmartEngage. Now, I can’t say what’s perfect for everyone since we all have different needs for our own businesses and goals, but I can’t imagine who SmartEngage wouldn’t be for.
Just take a look at this screenshot I grabbed from one of their customers posting honest feedback to their Facebook group:
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When it comes to the things that I felt mattered most for my business, SmartEngage is a clear winner and that’s what I want to talk about. Not only is it a lower price for more features, SmartEngage allows you to try it risk free just to let you get an idea of what it can do. From its hybrid lead magnets to its amazing email deliverability, SmartEngage has all the main features that make ActiveCampaign great and much more, but for a much better deal. Even when it comes to SMS text messaging, SmartEngage actually includes more free SMS sends per month than ActiveCampaign. To give a list though, here are just some of the main features of SmartEngage: – Website Visitor Tracking – Web Notifications – WYSIWYG Email Editor – Visual Notifications – Subscribe/Unsubscribe – Facebook Messenger – Social Marketing – Segmentation – Sales Intelligence – Reporting/Analytics – Notification Scheduling – Mobile Optimized Emails – Mobile Notifications – Mass Email Delivery – Marketing Automation – Landing Pages/Web Forms – Geo Targeting – File Sharing – Expiry Notifications – Dynamic Content – Drip Campaigns – Device Targeting – Customizable Fields – Customizable CTAs – Customer Surveys – Contextual Targeting – Email Templates – Analytics/ROI Tracking – Analytics As you can see, SmartEngage offers a pretty wide variety of features that will be more than useful for just about anyone trying to grow anything that needs more people and can benefit from their engagement. If you’re still not convinced, here is an example of just one of the many great things other users of SmartEngage have had to say about it after finding success with it:
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Who is SmartEngage for?
Video Marketers and local business owners, digital agencies and influencers, e-commerce store owners or website owners in general, it doesn’t matter what you do. SmartEngage is powerful enough to help you grow in any of those things and more like never before. Website owners will love using Hybrid Lead Magnets to easily collect subscribers while having the Facebook Chat Assistant to send unlimited messages to their list. For e-commerce stores, you can make follow ups for abandoned carts by Email, Facebook Messenger or even web push notifications. Influencers can link the SmartEngage Chatbot in their profile and collect Emails to interact with their followers and fans in ways that would have been impossible before. Digital Agencies can charge clients monthly payments and make use of SmartEngage’s Facebook Chatbot Marketing with Email Marketing, Facebook Messenger ads, website chat assistant and much more. Local businesses can use marketing automation to acquire more leads with autopilot engagement and grow their business exponentially. With Facebook Messenger Conversations and cutting edge Lead Magnets, video marketers can send all their video traffic straight into their opt-ins with ease. With so many uses, SmartEngage is the only auto responder and ESP you’ll ever need to use. Not only does it have tons of features, it can support integration with WooCommerce, WordPress, Magento, OptimizePress, Stripe, Click Funnels, Shopify, PayPal, Convertri, Unbounce, WarriorPlus, Zapier, JVZoo.com and Salesforce to name a few. Facebook Chatbots With that all said, one of the major features of SmartEngage I feel isn’t talked enough about is its unlimited Facebook Chatbots. Although chatbots have been around and in development for along time, only somewhat recently have people begun to notice their immense potential and usefulness for business and marketing strategies. Going more into Facebook chatbots, these ones in particular live within Facebook Messenger and are able to chat with the 1.3billion users of Facebook who log in every month. You yourself also likely have a messenger strategy if you’re already on Facebook, but the power of chatbots allows you to expand upon it significantly! Customers hate having to wait just to be put on hold, but chatbots put you at the 24/7 availability they expect without having to work non-stop or hire other people to be there for that. If that’s not convincing enough yet and all this talk about what bots can do sounds too good to be true then let me reassure you, as someone who thought it sounded a bit too sci-fi myself at first, the times have changed. The things bots can do can range from identifying leads to handling e-commerce transactions; everything from asking what your budget is, to asking if you’d like fries with that order. Data shows that not only is Facebook considered the second best way to talk to companies based on a recent survey, there are only 300,000 chatbots despite Facebook having at least 6 million advertisers. That means using SmartEngage’s unlimited Facebook chatbots puts you at an advantage where you won’t even have all that much competition! Think about this – every month, over 2 billion messages are exchanged over Facebook Messenger which is used by over 68 percent of people who use apps. Meanwhile, the rest of the market for mobile apps sees at least 71 percent of those same people delete an app within 3 months. This is why I can’t stress enough just how useful the unlimited Facebook chatbots can be if you have any desire to grow your business online. Web Push Notifications Along with its unlimited Emails and Facebook Chatbots, SmartEngage also allows for unlimited web push notifications. Those more new or less in touch with more modern advances in computer software might be confused on what that is, so it’s probably worth explaining what that means exactly for your business. We’ve already covered Facebook and Emails which most people already know about and probably use on a nearly daily basis, but what about Web push notifications? Web push notifications are a relatively new development in the world of online marketing that allow notifications to make their way to your customers from website, even when they aren’t on the website the notification is coming from. They keep your visitors engaged without having to know their contact details such as their Email or Facebook by showing messages directly on their screen wherever they are. Not only will you reach the most tech-savvy of your customers with the most tech-savvy and modern updates, studies have shown that you’ll likely have up to 30 times more success with them! Along with that, opt-ins from web push notifications have been shown to easily be higher than Emails since users don’t have to give contact details such as their Email or Facebook. Unlike Emails, web push notifications are also significantly more likely to be seen since they don’t have the problem of possibly going straight to a spam folder or failing to deliver. They’re delivered straight to your audience or customers as soon as you decide to send them out. Having unlimited web push with SmartEngage means unlimited potential for re-engaging with users even without their contact info. Customer Tracking Finally, the last big feature I want to go over that SmartEngage has is its customer tracking. For the many who don’t know what customer tracking exactly is or what it does, just as I didn’t know at first either, customer tracking is essentially following every step your subscriber takes; this includes what emails they open, what links they click, even what pages they visit on your website. With customer tracking, if I were to go to your site or place of business online, you would be able to see that along with other details. You could see what pages a potential customer visited, how long they stay and where they stay, what their biggest interests on your site are, etc. You could also gauge out what things might have caused them to leave, what brought them there in the first place, where people are most likely to go and a variety of other things along those lines which can be followed up with in messages or notifications. More than just that, you can use customer tracking to help keep track of information that would be difficult to just memorize. Customer tracking is essential in the modern online world for keeping organization. Normally, customer tracking software is something separate from other things such as ESPs, but SmartEngage has customer tracking built in that allows you to be even more organized with everything all in one place. In conclusion… Overall, I would have to say SmartEngage having all of these features makes it a clear winner over its competition. Not only does it take the lead with what it can do with those features, but in its price and reliability as well. While other auto-responders and similar software to SmartEngage only focus on Emails most of the time, SmartEngage takes into account all the other missed opportunities when it comes to ways you could be profiting. Nothing else exists that will get you more engagement, more leads and more profit, and with its risk free trial you have nothing to lose. That’s how confident they are that you too will love SmartEngage. If you ever get lost or confused on how to use SmartEngage, their Knowledge Base has tons of help articles and training videos to help you get the hang of things from start to finish. If you still need further help, they even have a support desk for when their Knowledge Base isn’t enough. With even more features than ActiveCampaign and great reviews, SmartEngage will keep your audience and/or customers fully engaged with you and what you have to offer them. In the past, I hadn’t realized just how much money I was just throwing away to a variety of different services. Thanks to SmartEngage though, I can now put my business on autopilot in just three steps with one tool and I can’t recommend it enough to everyone else facing the same issues I had.
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The post Cheaper Alternative to ActiveCampaign appeared first on Alternative HQ | Finding The Best Alternatives To What's Available.
source https://alternativehq.com/cheaper-alternative-to-activecampaign/
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How To Write A Research Paper On high of that, it really is pretty low-priced, out there for all college students and undoubtedly further-excellent. One more purpose to decide on us among rivals is our Money-Back Guarantee. Even in case if our writers fail to fulfill your expectations, which is almost impossible, you will not remorse turning for us. If the revision just isn't applicable, we'll return your money back. An increasingly verbose generator could be rather more able to serving to with a wide range of different supplies. The specialised generator then makes positive that every punctuation mark and the sentence is accurate with no-fault. Compared to many other programs and sentence extenders on the web, which solely switches sure words for different synonyms, an extender works a lot in a different way, and better. If you want to know the way to improve text size, overly verbose generator provides an advanced scanning system able to find a larger selection. Take assist from our straightforward essay typer and rating brownie factors this semester with out the effort. Amazing work, i'll definitely suggest this service to my peers. Never late.Regardless of how shortly customers need help you at all times obtain prepared end result finished inside the organized timeframe. All of the help that is provided by our specialists is exclusive and also proofread to eliminate any attainable errors. We always ship to you on time and cover our work with a full satisfaction cash-again assure. Briefly spotlight the most important concept to be discussed in the paper. .Analyze and present the results of the evaluation, describing how they relate to answering the primary query on the coronary heart of your thesis. .Describe how the information will be gathered to answer the question identified in the earlier section, utilizing technical phrases well-understood by these within the field. .This part ought to give the reader the context of your subject. It shouldn’t be extraordinarily detailed but should garner the reader’s curiosity in the topic. The actual structure is based on seven completely different components. These components are the pillars of a thesis or many different forms of analysis studies. I had no idea popcorn was such a profitable commodity in India. The line weight on the dashed line is fastened to half of the input line worth. For many individuals this not solely means they will simply afford to pay for the essay they want, but they can also afford to pay for many more in the future. Another big profit is a generated essay is nice for inspiration purposes. So a generated essay can give you a fundamental starting point. Although utilizing a generated essay as your personal work is a foul idea, it may be a good suggestion to make use of a generated essay for all of these causes. Visit our website and our quick essay typer will do the rest. Here are the issues you could solve instantly with the help of our free essay typer. We assure a exceptional group of particular extremely useful propositions. Chances are, it can be owing the next day, so hurry close to search out your greatest reply! You would think that good writing comes all the way down to the way you inform the story. You need to make it look very presentable and skilled. Otherwise, the particular person you wish to see it probably the most is not going to even have a look at it. Choose the citation fashion for your essay (Chicago, MLA, APA, and so forth.) and create your bibliography. One extra advantageous function of our service is that we provide 24/7 customer assist. Whenever you need some assistance or steering, our managers will assist you to. Additionally, you'll be able to add an choice referred to as VIP support to your order. It signifies that you'll receive responses to your messages and calls instantly and receive SMS-notifications with the standing of your order. To save the essay outline in your computer, hit the “Export” button and choose the format that you really want. From the template panel, click on the “Outline” tab from the toolbar situated on the left-hand facet of the window, and fill within the info for every node of the define. The dashed line sprint ratio and length is mounted regardless of how large your writing area. You want to go to our website and type essay typer on the search field. Give us an opportunity and witness the difference in your grades immediately. Essayassignmenthelp.com.au is the best place the place you end all your worries.
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What Video Translation Software is Available
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In today’s world, there are multiple ways of sharing information with people. Newspapers still exist as one of the sources of information, but they are nowhere near the top when it comes to the speed of delivering news to the people. By the time a newspaper is published and delivered to people, plenty of new information had already become available on the internet. SMS and emails alerts are much quicker in delivering news to people. They can also be used for the promotion of businesses. One of the most popular formats of advertisements and infomercials is videos. There are plenty of people in the world today who have made a career out of creating videos.
YouTube Videos and The Need for Diversity:
No successful marketing strategy can be created without doing some research. In order to figure out which part of the audience enjoys videos, reading statistics of YouTube can help. Marketers and businessmen can benefit greatly by understanding the way the video-sharing website works. Today, there are more videos on the site than people can watch in their lifetimes. When there is an abundance of data, it is not easy to make people watch the content you have created for them. The biggest mistake some companies make is not paying attention to the diversity in the world’s population. You cannot create one type of content or videos in one language and expect them to attract everyone. The world is diverse, and the only way to connect with your target audience is to respect that fact. Five hundred hours of video is uploaded on the platform every hour, but not all of that content is in English. The website works in 91 countries and supports 80 languages, which is why it should not come as a surprise to anyone that only 33% of the popular videos are in English.
Why Is Video Translation Needed?
Diversity does not always mean having to create separate content for all types of audiences. There are plenty of topics that everyone is equally interested in, regardless of their nationality. So, the content can be kept the same for different audiences. However, the linguistic differences require translations of content so it can be understood by everyone easily. Sometimes, this translation software can be done in the form of subtitles, while in other instances, the voice over is changed too. Either way, it helps viewers understand the content of the video and feel connected to the information that is being shared with them.
What Video Translation Software is Available?
Although there are plenty of free apps that offer translation services for speech and images, there is no similar program for videos. It is worth mentioning that even the apps that work with speech are rarely a hundred percent accurate. And if someone thinks that they can interpret their videos on their own, then they are mistaken because it is a very complicated process. You cannot just convert one language into another when it comes to videos. You will have to transcribe the script first, then add time stamps on it before translating it. Some people also require voice over, which is something that only qualified artists can provide. Currently, the software that has been helping creators in translating their videos is ScriptReel. It helps them with all the steps of a video translation. However, it isn’t free. The creators of the software offer two different licenses, one for personal use and the other for commercial users. Once you purchase the license, you will be given access to the software. You can start translating your content straightaway. There are no limitations as to the type of videos you can translate with ScriptReel. Along with translation, the software also offers captions that would allow people with hearing disabilities to enjoy the content easily. You can also get audio with ScriptReel in the language of your choice. It is the best way to improve your SEO rankings. It supports all the common languages. Marketers and companies around the world have been benefitting greatly from ScriptReel. But with the amount of competition that has become normal in our world, it wouldn’t be a surprise to anyone if something like ScriptReel becomes available for free in the near future.
The Process of Video Translation and Who Can Handle It?
The steps of video translation software are a lot more complicated than simple linguistic services. Experts do not have to write down the content first or time the transcription according to the visual before working on it. However, the situation is not the same when it comes to videos. They cannot be translated without transcription. And if there aren’t any time stamps on the transcription, the linguistic expert won’t know how many letters should appear in a line. If you do not want to destroy the balance of the story you are telling with the help of visuals, keeping the audio in sync with the view on the screen is very important. The software can help us get through difficulties, but it is important to know when one should turn to humans for help. The language industry is complicated, but it is full of human experts who understand the complexities of various tongues better than anyone. So, even if there is a software that looks perfect for the job, it is better to consult human experts. The way a human translator can handle the job is far better than software. Read the full article
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dorcasrempel · 4 years ago
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Making health care more personal
The health care system today largely focuses on helping people after they have problems. When they do receive treatment, it’s based on what has worked best on average across a huge, diverse group of patients.
Now the company Health at Scale is making health care more proactive and personalized — and, true to its name, it’s doing so for millions of people.
Health at Scale uses a new approach for making care recommendations based on new classes of machine-learning models that work even when only small amounts of data on individual patients, providers, and treatments are available.
The company is already working with health plans, insurers, and employers to match patients with doctors. It’s also helping to identify people at rising risk of visiting the emergency department or being hospitalized in the future, and to predict the progression of chronic diseases. Recently, Health at Scale showed its models can identify people at risk of severe respiratory infections like influenza or pneumonia, or, potentially, Covid-19.
“From the beginning, we decided all of our predictions would be related to achieving better outcomes for patients,” says John Guttag, chief technology officer of Health at Scale and the Dugald C. Jackson Professor of Computer Science and Electrical Engineering at MIT. “We’re trying to predict what treatment or physician or intervention would lead to better outcomes for people.”
A new approach to improving health
Health at Scale co-founder and CEO Zeeshan Syed met Guttag while studying electrical engineering and computer science at MIT. Guttag served as Syed’s advisor for his bachelor’s and master’s degrees. When Syed decided to pursue his PhD, he only applied to one school, and his advisor was easy to choose.
Syed did his PhD through the Harvard-MIT Program in Health Sciences and Technology (HST). During that time, he looked at how patients who’d had heart attacks could be better managed. The work was personal for Syed: His father had recently suffered a serious heart attack.
Through the work, Syed met Mohammed Saeed SM ’97, PhD ’07, who was also in the HST program. Syed, Guttag, and Saeed founded Health at Scale in 2015 along with  David Guttag ’05, focusing on using core advances in machine learning to solve some of health care’s hardest problems.
“It started with the burning itch to address real challenges in health care about personalization and prediction,” Syed says.
From the beginning, the founders knew their solutions needed to work with widely available data like health care claims, which include information on diagnoses, tests, prescriptions, and more. They also sought to build tools for cleaning up and processing raw data sets, so that their models would be part of what Guttag refers to as a “full machine-learning stack for health care.”
Finally, to deliver effective, personalized solutions, the founders knew their models needed to work with small numbers of encounters for individual physicians, clinics, and patients, which posed severe challenges for conventional AI and machine learning.
“The large companies getting into [the health care AI] space had it wrong in that they viewed it as a big data problem,” Guttag says. “They thought, ‘We’re the experts. No one’s better at crunching large amounts of data than us.’ We thought if you want to make the right decision for individuals, the problem was a small data problem: Each patient is different, and we didn’t want to recommend to patients what was best on average. We wanted what was best for each individual.”
The company’s first models helped recommend skilled nursing facilities for post-acute care patients. Many such patients experience further health problems and return to the hospital. Health at Scale’s models showed that some facilities were better at helping specific kinds of people with specific health problems. For example, a 64-year-old man with a history of cardiovascular disease may fare better at one facility compared to another.
Today the company’s recommendations help guide patients to the primary care physicians, surgeons, and specialists that are best suited for them. Guttag even used the service when he got his hip replaced last year.
Health at Scale also helps organizations identify people at rising risk of specific adverse health events, like heart attacks, in the future.
“We’ve gone beyond the notion of identifying people who have frequently visited emergency departments or hospitals in the past, to get to the much more actionable problem of finding those people at an inflection point, where they are likely to experience worse outcomes and higher costs,” Syed says.
The company’s other solutions help determine the best treatment options for patients and help reduce health care fraud, waste, and abuse. Each use case is designed to improve patient health outcomes by giving health care organizations decision-support for action.
“Broadly speaking, we are interested in building models that can be used to help avoid problems, rather than simply predict them,” says Guttag. “For example, identifying those individuals at highest risk for serious complications of a respiratory infection [enables care providers] to target them for interventions that reduce their chance of developing such an infection.”
Impact at scale
Earlier this year, as the scope of the Covid-19 pandemic was becoming clear, Health at Scale began considering ways its models could help.
“The lack of data in the beginning of the pandemic motivated us to look at the experiences we have gained from combatting other respiratory infections like influenza and pneumonia,” says Saeed, who serves as Health at Scale’s chief medical officer.
The idea led to a peer-reviewed paper where researchers affiliated with the company, the University of Michigan, and MIT showed Health at Scale’s models could accurately predict hospitalizations and visits to the emergency department related to respiratory infections.
“We did the work on the paper using the tech we’d already built,” Guttag says. “We had interception products deployed for predicting patients at-risk of emergent hospitalizations for a variety of causes, and we saw that we could extend that approach. We had customers that we gave the solution to for free.”
The paper proved out another use case for a technology that is already being used by some of the largest health plans in the U.S. That’s an impressive customer base for a five-year-old company of only 20 people — about half of which have MIT affiliations.
“The culture MIT creates to solve problems that are worth solving, to go after impact, I think that’s been reflected in the way the company got together and has operated,” Syed says. “I’m deeply proud that we’ve maintained that MIT spirit.”
And, Syed believes, there’s much more to come.
“We set out with the goal of driving impact,” Syed says. “We currently run some of the largest production deployments of machine learning at scale, affecting millions, if not tens of millions, of patients, and we  are only just getting started.”
Making health care more personal syndicated from https://osmowaterfilters.blogspot.com/
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aikungfu · 4 years ago
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The health care system today largely focuses on helping people after they have problems. When they do receive treatment, it’s based on what has worked best on average across a huge, diverse group of patients.
Now the company Health at Scale is making health care more proactive and personalized — and, true to its name, it’s doing so for millions of people.
Health at Scale uses a new approach for making care recommendations based on new classes of machine-learning models that work even when only small amounts of data on individual patients, providers, and treatments are available.
The company is already working with health plans, insurers, and employers to match patients with doctors. It’s also helping to identify people at rising risk of visiting the emergency department or being hospitalized in the future, and to predict the progression of chronic diseases. Recently, Health at Scale showed its models can identify people at risk of severe respiratory infections like influenza or pneumonia, or, potentially, Covid-19.
“From the beginning, we decided all of our predictions would be related to achieving better outcomes for patients,” says John Guttag, chief technology officer of Health at Scale and the Dugald C. Jackson Professor of Computer Science and Electrical Engineering at MIT. “We’re trying to predict what treatment or physician or intervention would lead to better outcomes for people.”
A new approach to improving health
Health at Scale co-founder and CEO Zeeshan Syed met Guttag while studying electrical engineering and computer science at MIT. Guttag served as Syed’s advisor for his bachelor’s and master’s degrees. When Syed decided to pursue his PhD, he only applied to one school, and his advisor was easy to choose.
Syed did his PhD through the Harvard-MIT Program in Health Sciences and Technology (HST). During that time, he looked at how patients who’d had heart attacks could be better managed. The work was personal for Syed: His father had recently suffered a serious heart attack.
Through the work, Syed met Mohammed Saeed SM ’97, PhD ’07, who was also in the HST program. Syed, Guttag, and Saeed founded Health at Scale in 2015 along with  David Guttag ’05, focusing on using core advances in machine learning to solve some of health care’s hardest problems.
“It started with the burning itch to address real challenges in health care about personalization and prediction,” Syed says.
From the beginning, the founders knew their solutions needed to work with widely available data like health care claims, which include information on diagnoses, tests, prescriptions, and more. They also sought to build tools for cleaning up and processing raw data sets, so that their models would be part of what Guttag refers to as a “full machine-learning stack for health care.”
Finally, to deliver effective, personalized solutions, the founders knew their models needed to work with small numbers of encounters for individual physicians, clinics, and patients, which posed severe challenges for conventional AI and machine learning.
“The large companies getting into [the health care AI] space had it wrong in that they viewed it as a big data problem,” Guttag says. “They thought, ‘We’re the experts. No one’s better at crunching large amounts of data than us.’ We thought if you want to make the right decision for individuals, the problem was a small data problem: Each patient is different, and we didn’t want to recommend to patients what was best on average. We wanted what was best for each individual.”
The company’s first models helped recommend skilled nursing facilities for post-acute care patients. Many such patients experience further health problems and return to the hospital. Health at Scale’s models showed that some facilities were better at helping specific kinds of people with specific health problems. For example, a 64-year-old man with a history of cardiovascular disease may fare better at one facility compared to another.
Today the company’s recommendations help guide patients to the primary care physicians, surgeons, and specialists that are best suited for them. Guttag even used the service when he got his hip replaced last year.
Health at Scale also helps organizations identify people at rising risk of specific adverse health events, like heart attacks, in the future.
“We’ve gone beyond the notion of identifying people who have frequently visited emergency departments or hospitals in the past, to get to the much more actionable problem of finding those people at an inflection point, where they are likely to experience worse outcomes and higher costs,” Syed says.
The company’s other solutions help determine the best treatment options for patients and help reduce health care fraud, waste, and abuse. Each use case is designed to improve patient health outcomes by giving health care organizations decision-support for action.
“Broadly speaking, we are interested in building models that can be used to help avoid problems, rather than simply predict them,” says Guttag. “For example, identifying those individuals at highest risk for serious complications of a respiratory infection [enables care providers] to target them for interventions that reduce their chance of developing such an infection.”
Impact at scale
Earlier this year, as the scope of the Covid-19 pandemic was becoming clear, Health at Scale began considering ways its models could help.
“The lack of data in the beginning of the pandemic motivated us to look at the experiences we have gained from combatting other respiratory infections like influenza and pneumonia,” says Saeed, who serves as Health at Scale’s chief medical officer.
The idea led to a peer-reviewed paper where researchers affiliated with the company, the University of Michigan, and MIT showed Health at Scale’s models could accurately predict hospitalizations and visits to the emergency department related to respiratory infections.
“We did the work on the paper using the tech we’d already built,” Guttag says. “We had interception products deployed for predicting patients at-risk of emergent hospitalizations for a variety of causes, and we saw that we could extend that approach. We had customers that we gave the solution to for free.”
The paper proved out another use case for a technology that is already being used by some of the largest health plans in the U.S. That’s an impressive customer base for a five-year-old company of only 20 people — about half of which have MIT affiliations.
“The culture MIT creates to solve problems that are worth solving, to go after impact, I think that’s been reflected in the way the company got together and has operated,” Syed says. “I’m deeply proud that we’ve maintained that MIT spirit.”
And, Syed believes, there’s much more to come.
“We set out with the goal of driving impact,” Syed says. “We currently run some of the largest production deployments of machine learning at scale, affecting millions, if not tens of millions, of patients, and we  are only just getting started.”
from MIT News - Machine learning https://ift.tt/31LWlNC via A.I .Kung Fu
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engineoptim · 6 years ago
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Simple and Inexpensive Digital Marketing Options
Website:
Probably the starting place for most businesses is to have a website for internet exposure. When planning for a website it is important to consider the specific products or services that a business wants to be known for. Each specific (product type) or service should be featured on a separate page of the website. Keyword research should be done for each product/service to identify the primary words and phrases that consumers use to find that service/product online. The content and images on that service page should be optimized around those words and phrases.
A website is not an online sales brochure. A business wants to inform visitors and build confidence and rapport through the messaging on the site. A website service/product page should answer questions, anticipate objections and address them, and build confidence in the prospect. This confidence building can be through client testimonials, product warranties, free trials, etc. An informed consumer is much more likely to reach out to a business and seek more information or to do business.
A business website should have a clear call to action on every page. Ask your visitor to make a commitment. This may be to fill out a form, make a call, or leave their contact information so the business can reach out to them. However it is done, an astute business does not want visitors to their site leaving the site and disappearing never to be found again.
youtube
Google My Business (GMB)
Google seeks to have a free online listing for every local business. It is in the best interest of a local business to optimize their Google My Businesslisting. Optimizing the listing is fairly simple – give Google everything they are asking for. Fill out all the information as completely as possible. That would include plenty of photo’s, business hours, accurate business name, address, and phone number. The hardest part is figuring out the many and various business categories. It is very time consuming but well worth the effort to insure that Google properly identifies your business and all the things that you do.
Online Reviews
One very important aspect of digital marketing that is commonly overlooked by local businesses is their online reviews. Numerous consumer studies prove that people absolutely read and respond to the reviews that they read online. It is critical for a local business to gather positive reviews on several different platforms and to carefully monitor their online reputation. It makes no sense to spend money advertising only to have consumers check you out online and be dissuaded by poor reviews.
Social Media
It is a fact that today every business needs a solid social media presence. Most consumers and even B2B consumers use social media to research and gather information on a particular business. Regular posting on key social media platforms can build an audience and improve engagement with customers and clients. An added benefit is building a core audience can help enormously should a business decide to advertise on one or more social platforms. Facebook, Youtube, Linkedin can be very profitable platforms for advertising if a company identifies the proper audience that they wish to reach. Many of these social media outlets have a “look-alike” audience feature. If a business can identify their core audience the media platform can build out a broader matching audience to advertise to.
Email Marketing
Another cost effective digital marketing method that is largely overlooked by most local businesses is email marketing. Staying in touch with existing clients that know, like and trust you is the most cost effective advertising that a business can do. Sending out regular emails to inform and stay connected to existing customers is just good business sense. When done properly it is a great way to build a “tribe”, a core group of loyal customers that will engage with your business, is interested in special offers, and will actively promote your business in the community. Producing a creative newsletter that offers real value in the content that it provides will tend to keep customers opening your emails. Offering special deals that are truly a good deal will keep them interested and bring them back time and again.
SMS Marketing
To introduce SMS marketing it helps to be familiar with the information presented above about email marketing. SMS or text marketing is the same general idea but much more abbreviated. People tend to check their text messages regularly. Texting must be right to the point. To keep their attention the offer must be laser targeted to their interest. In certain niches SMS marketing can be extremely profitable. Many local businesses write it off because they don’t take the time to consider what makes a killer offer to their clientele and when/how it can best benefit their business. For example, a premium ice cream shop that is always slow on Thursdays between 3:00-5:00. Run a special on the top three product offerings you have. Text the offer out to your best list and encourage them to bring a friend for an additional special. Think out of the box and you can fill in the gaps in your business, move slow product, close out dead stock, etc. All much cheaper than radio or print advertising.
Video Marketing
Let’s begin by understanding that YouTube is the number two search engine in the world by volume. Most local businesses do not think to have an active YouTube channel. However, video is a great way to introduce a product, answer customer questions, introduce a business, feature a business’ facility, staff, services, customer testimonials, etc. People engage and respond much more to video than to printed text. An added benefit is that a video can be reused across several online channels. It can be embedded on a website, posted to Facebook and other social media, and a solid YouTube channel can gain a following all its’ own. We live in the “selfie” era. Video does not have to be an expensive full on media production. A good phone will have a camera that is sufficient for most day to day video. Sound quality is very important and admittedly may take planning and special equipment but the overall investment in incredibly low and a great value in building customer awareness, trust, and response. Final Thoughts
The interesting thing about each of the options featured above is that they are free or very low cost to a local business. Most of your competitors are not using these methods effectively or at all. The potential return on investment if properly implemented is huge. All it takes is a plan, execution, and persistence. Things may not go smoothly at first but none of the options listed above are anything like rocket science. A little thought, a little practice and large returns are available to the business that implements one or more of the ideas listed above.
For help in your Digital Marketing call us.
 Gideon Marketing 4200 McClelland Blvd Joplin, MO 64804 417-385-3537
https://gideonmarketing.com
from https://gideonmarketing1.blogspot.com/2019/04/simple-and-inexpensive-digital.html from https://gideonmarketing.blogspot.com/2019/04/simple-and-inexpensive-digital.html
0 notes
digitalmark0 · 6 years ago
Text
https://gideonmarketing1.blogspot.com/2019/04/simple-and-inexpensive-digital.html
https://gideonmarketing1.blogspot.com/2019/04/simple-and-inexpensive-digital.html:
Simple and Inexpensive Digital Marketing Options
Website:
Probably the starting place for most businesses is to have a website for internet exposure. When planning for a website it is important to consider the specific products or services that a business wants to be known for. Each specific (product type) or service should be featured on a separate page of the website. Keyword research should be done for each product/service to identify the primary words and phrases that consumers use to find that service/product online. The content and images on that service page should be optimized around those words and phrases.
A website is not an online sales brochure. A business wants to inform visitors and build confidence and rapport through the messaging on the site. A website service/product page should answer questions, anticipate objections and address them, and build confidence in the prospect. This confidence building can be through client testimonials, product warranties, free trials, etc. An informed consumer is much more likely to reach out to a business and seek more information or to do business.
A business website should have a clear call to action on every page. Ask your visitor to make a commitment. This may be to fill out a form, make a call, or leave their contact information so the business can reach out to them. However it is done, an astute business does not want visitors to their site leaving the site and disappearing never to be found again.
Google My Business (GMB)
Google seeks to have a free online listing for every local business. It is in the best interest of a local business to optimize their Google My Businesslisting. Optimizing the listing is fairly simple – give Google everything they are asking for. Fill out all the information as completely as possible. That would include plenty of photo’s, business hours, accurate business name, address, and phone number. The hardest part is figuring out the many and various business categories. It is very time consuming but well worth the effort to insure that Google properly identifies your business and all the things that you do.
Online Reviews
One very important aspect of digital marketing that is commonly overlooked by local businesses is their online reviews. Numerous consumer studies prove that people absolutely read and respond to the reviews that they read online. It is critical for a local business to gather positive reviews on several different platforms and to carefully monitor their online reputation. It makes no sense to spend money advertising only to have consumers check you out online and be dissuaded by poor reviews.
Social Media
It is a fact that today every business needs a solid social media presence. Most consumers and even B2B consumers use social media to research and gather information on a particular business. Regular posting on key social media platforms can build an audience and improve engagement with customers and clients. An added benefit is building a core audience can help enormously should a business decide to advertise on one or more social platforms. Facebook, Youtube, Linkedin can be very profitable platforms for advertising if a company identifies the proper audience that they wish to reach. Many of these social media outlets have a “look-alike” audience feature. If a business can identify their core audience the media platform can build out a broader matching audience to advertise to.
Email Marketing
Another cost effective digital marketing method that is largely overlooked by most local businesses is email marketing. Staying in touch with existing clients that know, like and trust you is the most cost effective advertising that a business can do. Sending out regular emails to inform and stay connected to existing customers is just good business sense. When done properly it is a great way to build a “tribe”, a core group of loyal customers that will engage with your business, is interested in special offers, and will actively promote your business in the community. Producing a creative newsletter that offers real value in the content that it provides will tend to keep customers opening your emails. Offering special deals that are truly a good deal will keep them interested and bring them back time and again.
SMS Marketing
To introduce SMS marketing it helps to be familiar with the information presented above about email marketing. SMS or text marketing is the same general idea but much more abbreviated. People tend to check their text messages regularly. Texting must be right to the point. To keep their attention the offer must be laser targeted to their interest. In certain niches SMS marketing can be extremely profitable. Many local businesses write it off because they don’t take the time to consider what makes a killer offer to their clientele and when/how it can best benefit their business. For example, a premium ice cream shop that is always slow on Thursdays between 3:00-5:00. Run a special on the top three product offerings you have. Text the offer out to your best list and encourage them to bring a friend for an additional special. Think out of the box and you can fill in the gaps in your business, move slow product, close out dead stock, etc. All much cheaper than radio or print advertising.
Video Marketing
Let’s begin by understanding that YouTube is the number two search engine in the world by volume. Most local businesses do not think to have an active YouTube channel. However, video is a great way to introduce a product, answer customer questions, introduce a business, feature a business’ facility, staff, services, customer testimonials, etc. People engage and respond much more to video than to printed text. An added benefit is that a video can be reused across several online channels. It can be embedded on a website, posted to Facebook and other social media, and a solid YouTube channel can gain a following all its’ own. We live in the “selfie” era. Video does not have to be an expensive full on media production. A good phone will have a camera that is sufficient for most day to day video. Sound quality is very important and admittedly may take planning and special equipment but the overall investment in incredibly low and a great value in building customer awareness, trust, and response. Final Thoughts
The interesting thing about each of the options featured above is that they are free or very low cost to a local business. Most of your competitors are not using these methods effectively or at all. The potential return on investment if properly implemented is huge. All it takes is a plan, execution, and persistence. Things may not go smoothly at first but none of the options listed above are anything like rocket science. A little thought, a little practice and large returns are available to the business that implements one or more of the ideas listed above.
For help in your Digital Marketing call us.
 Gideon Marketing 4200 McClelland Blvd Joplin, MO 64804 417-385-3537
https://gideonmarketing.com
from https://gideonmarketing1.blogspot.com/2019/04/simple-and-inexpensive-digital.html from https://gideonmarketing.tumblr.com/post/183953672142
0 notes
gideonmarketing · 6 years ago
Link
Simple and Inexpensive Digital Marketing Options
Website:
Probably the starting place for most businesses is to have a website for internet exposure. When planning for a website it is important to consider the specific products or services that a business wants to be known for. Each specific (product type) or service should be featured on a separate page of the website. Keyword research should be done for each product/service to identify the primary words and phrases that consumers use to find that service/product online. The content and images on that service page should be optimized around those words and phrases.
A website is not an online sales brochure. A business wants to inform visitors and build confidence and rapport through the messaging on the site. A website service/product page should answer questions, anticipate objections and address them, and build confidence in the prospect. This confidence building can be through client testimonials, product warranties, free trials, etc. An informed consumer is much more likely to reach out to a business and seek more information or to do business.
A business website should have a clear call to action on every page. Ask your visitor to make a commitment. This may be to fill out a form, make a call, or leave their contact information so the business can reach out to them. However it is done, an astute business does not want visitors to their site leaving the site and disappearing never to be found again.
Google My Business (GMB)
Google seeks to have a free online listing for every local business. It is in the best interest of a local business to optimize their Google My Businesslisting. Optimizing the listing is fairly simple – give Google everything they are asking for. Fill out all the information as completely as possible. That would include plenty of photo’s, business hours, accurate business name, address, and phone number. The hardest part is figuring out the many and various business categories. It is very time consuming but well worth the effort to insure that Google properly identifies your business and all the things that you do.
Online Reviews
One very important aspect of digital marketing that is commonly overlooked by local businesses is their online reviews. Numerous consumer studies prove that people absolutely read and respond to the reviews that they read online. It is critical for a local business to gather positive reviews on several different platforms and to carefully monitor their online reputation. It makes no sense to spend money advertising only to have consumers check you out online and be dissuaded by poor reviews.
Social Media
It is a fact that today every business needs a solid social media presence. Most consumers and even B2B consumers use social media to research and gather information on a particular business. Regular posting on key social media platforms can build an audience and improve engagement with customers and clients. An added benefit is building a core audience can help enormously should a business decide to advertise on one or more social platforms. Facebook, Youtube, Linkedin can be very profitable platforms for advertising if a company identifies the proper audience that they wish to reach. Many of these social media outlets have a “look-alike” audience feature. If a business can identify their core audience the media platform can build out a broader matching audience to advertise to.
Email Marketing
Another cost effective digital marketing method that is largely overlooked by most local businesses is email marketing. Staying in touch with existing clients that know, like and trust you is the most cost effective advertising that a business can do. Sending out regular emails to inform and stay connected to existing customers is just good business sense. When done properly it is a great way to build a “tribe”, a core group of loyal customers that will engage with your business, is interested in special offers, and will actively promote your business in the community. Producing a creative newsletter that offers real value in the content that it provides will tend to keep customers opening your emails. Offering special deals that are truly a good deal will keep them interested and bring them back time and again.
SMS Marketing
To introduce SMS marketing it helps to be familiar with the information presented above about email marketing. SMS or text marketing is the same general idea but much more abbreviated. People tend to check their text messages regularly. Texting must be right to the point. To keep their attention the offer must be laser targeted to their interest. In certain niches SMS marketing can be extremely profitable. Many local businesses write it off because they don’t take the time to consider what makes a killer offer to their clientele and when/how it can best benefit their business. For example, a premium ice cream shop that is always slow on Thursdays between 3:00-5:00. Run a special on the top three product offerings you have. Text the offer out to your best list and encourage them to bring a friend for an additional special. Think out of the box and you can fill in the gaps in your business, move slow product, close out dead stock, etc. All much cheaper than radio or print advertising.
Video Marketing
Let’s begin by understanding that YouTube is the number two search engine in the world by volume. Most local businesses do not think to have an active YouTube channel. However, video is a great way to introduce a product, answer customer questions, introduce a business, feature a business’ facility, staff, services, customer testimonials, etc. People engage and respond much more to video than to printed text. An added benefit is that a video can be reused across several online channels. It can be embedded on a website, posted to Facebook and other social media, and a solid YouTube channel can gain a following all its’ own. We live in the “selfie” era. Video does not have to be an expensive full on media production. A good phone will have a camera that is sufficient for most day to day video. Sound quality is very important and admittedly may take planning and special equipment but the overall investment in incredibly low and a great value in building customer awareness, trust, and response. Final Thoughts
The interesting thing about each of the options featured above is that they are free or very low cost to a local business. Most of your competitors are not using these methods effectively or at all. The potential return on investment if properly implemented is huge. All it takes is a plan, execution, and persistence. Things may not go smoothly at first but none of the options listed above are anything like rocket science. A little thought, a little practice and large returns are available to the business that implements one or more of the ideas listed above.
For help in your Digital Marketing call us.
 Gideon Marketing 4200 McClelland Blvd Joplin, MO 64804 417-385-3537
https://gideonmarketing.com
from https://gideonmarketing1.blogspot.com/2019/04/simple-and-inexpensive-digital.html
0 notes
kyaranflowers · 6 years ago
Text
end of day trading strategy
I even had e-mail day trading alerts back from Their support workplace in Canada! Covering: Buying again the shares that had been bought brief. There’s a giant delusion in the case of trade alert providers that they’re going to be proper the entire time. So, in this publish, I'm going to select the top 10 Day Traders to Observe on Twitter. Are you on the lookout for stocks to day trade with the pattern? Power: If you’re in search of a day trader who wakes up as early as 6:00am, Ace is the inventory trader to follow on Twitter. As issues stand, it's trying good for the S&P to hit the upper confidence degree from October 2012/lower confidence level from March 2012 - at across the 1,540 mark. In fact, they offer you potential profits. Whereas directed messages presuppose the sender's (pre-determined) purpose s, floating messages presuppose the listener's (potential) functions. That is more from an indicative purpose. Try the Sentinel User Guide to study extra about utilizing these options. In case you just like the look of them, and if you happen to assume they know what they're doing, you can use this feed to be a trading copycat, and mimic the commerce of the more advanced, profitable Bux traders.
Do you think that is useful? I believe there may be something improper with your page, i tried to see it, but it didn't opened utterly in my Firefox browser. After being there for 3 hours and calling the police to file a report, I went dwelling and posted on the Groupon dialogue board to warn others of what occurred. An important thing, aside from the cash, buying and selling system and market account, that a day trader need is the market information. This is identical know-how used by skilled traders day in and day out because of how reliably accurate it's for detecting trends. ICLD Target 20%. Up 24% same day. Distinctive Trading Strategy - Developed over 12 years ago, this platforms’ buying and selling technique focuses on swing and day trading micro-cap stocks. You can only watch so many stocks so it can be helpful to have other traders alert totally different ideas. But when it comes to futures, stocks and choices, the Day Buying and selling Academy, The Inventory Whisperer, and TradePro Academy find out for more information do an incredible job of instructing traders how to achieve success in that respective market.
It doesn’t matter if they're day trading alerts, swing trade alerts, or choices alerts. If you're a stock options trader, you are aware that trade advisory providers are frequent place. If even one of those does not match your scenario, it's best to both modify mentioned circumstance to raised meet these standards or consider different providers. Having gained a deep understanding of all Fous four trading methods, you will then qualify to turn into a part of the platform’s trading crew. In case you have to leap by means of quite a few hoops to get into and out of positions it would price you a lot of money in the long term. A written buying and selling plan is the documentation for the way you'll trade the markets. You need to remember of the dangers and be willing to accept them in order to take a position in the futures and options markets. Any second’s delay might eat into traders’ income, so the chosen broker completely will need to have a high-notch buying and selling platform that is comparatively easy to make use of.
Something you need and have to make use of the cell, you simply must click on-to-buy. What is extra, the creator of Traders Underground doesn't use any of these shady advertising gimmicks that Cameron Fous uses. Go to our FREE buying and selling outcomes by clicking here: Day Buying and selling or daytrading, and On-line Stock Trading and Inventory Alerts outcomes for Mon, Dec 18, 2006! Trading alerts are an intrinsic element of a majority of brokerage companies and buying and selling applications. Positions which are nonetheless open may not be listed till closed. Additionally, since you're ultimately the choice maker, consider whether or not the service gives you with adequate related information to permit an informed decision. Second era: The second generation of time administration approaches focuses on planning and preparation of work schedules and events, including setting time-based objectives. Scientists share the community with hobbyists and hackers who share the system with writers, artists, researchers, firms, and, after all, activists.
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If the next day's market worth falls under the pivot level, it may be used as a new resistance level. Conversely, if the market price rises above the pivot point, it may act as the brand new assist stage. Sooner or later we might develop an e mail or SMS alert system but virtually, if you'll commerce Crypto it's essential to do it from a pc not a cellphone. Whereas this may increasingly not appear like an enormous deal initially, it might probably have an effect on the value you get out of the room. Pound formed a double top sample around 1.5160, while MACD made a lower low, the bearish divergence is marked on both 15-min and hourly charts, which confirmed the trend reversal. While offering these conveniences, it also tracks all of these activities to provide Disney detailed insight into customer behaviour and preferences to analyse the efficiency of assorted marketing and product growth initiatives, and highlight wants for additional customisation.
I saw a supposedly good deal on a steam mop, only to search out the critiques for the product were less than favourable. Is The Service a good Worth? Sure, there are only 4 main criteria for determining whether or not one ought to buy this service. If you happen to don’t have sufficient cash for our day trading alerts, than I might select one in every of our other companies. Browser-based mostly platforms are accessed by way of browser, clearly sufficient. Ease of use - As apps are continuously improved, you possibly can obtain alerts quicker and simpler than ever earlier than. If you’re on the lookout for FTSE alerts then this is top-of-the-line options round. Most Shocking Story about W0lf: W0lf is obviously impressed by the blockbuster film ‘The Wolf of Wall Street’, staring Leonardo DiCaprio, considered one of Hollywood’s A-checklist actors. A few moderators are assigned to every one to assist and assist members. Various to the search software, you should utilize the class system, merely click on one of many categories to browse all investable choices in that class.
Day traders might be grouped into two broad categories as scalpers and momentum traders. Current estimations by the Kantar Group predict that '20 to 30 per cent of all data assortment can be mobile' within two to 3 years. What's going to You Be Buying and selling? How will day trading alerts you already know whether to take the commerce? You'll want to know what you might be doing. That's the reason there's a charge, however when you think about the rewards that trading gives, together with numerous free time and an income, the charges for these programs are actually fairly low. At the same time! The staff at a day trading stocks publication have the time to do in-depth stock evaluation and report their findings back to you. Visit our FREE trading outcomes by clicking here: Day Trading or daytrading, and On-line Stock Buying and selling and Inventory Alerts outcomes for Tue, Nov 21, 2006! ISBN 0-684-80203-1, printed by Free Press. Important banks attempt a momentous half in the forex market as a result of they score the area of dynamical the nation's "supposal" part worth. Indeed, American, Soviet and Nazi advertisements are in inspiration closely akin; they categorical the same conception of life, despite all superficial variations of doctrine. Overall, the courses are very in-depth.
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The most effective day trading programs make you self-enough, and do not keep demanding charges month after month, or require you to buy course after course to find lacking pieces of the puzzle. Day Trading Alerts | End of Day Trading Strategy Alerts. It permits you to create your individual trading strategy. Each time your shoppers publish images of your respective products on social networking, it could reveal your organization to some new buying and selling markets. Then, whenever you would possibly least count on it, the company or guru sells their place and afterwards they call it out to their followers and the mass exodus begins. Audiences, in a way, have been at the beck and call of message producers. The bottom line is, the more experience you have, better are your possibilities of succeeding and ultimately generate income from buying and selling. These are all super essential aspects to finding the right trade alert service for you. Here’s why: It’s never exhausting to follow a commerce alert service when it’s being profitable. We update this web page nightly with our every day and swing trade watch lists.
UP ninety seven% up to now (Feb 26) from just 1 open trade. Day buying and selling facility is obtainable for most inventory, choices and futures market, but word that most brokers provides services for restricted markets/exchanges. As instructed earlier real-time stock quotes are paid providers. We’ve seen some really high worth tags for providers on the market. There is no such thing as a tolerance for harassment or taunting. There isn't any clear sign for yen on PnF. Three impartial proxy advisory companies have really helpful RAD stockholders help RAD's Board of Directors' plan for a reverse break up. The stock picks have generated a mean of 138.24% profit. The tendency towards psychological collectivization doesn't have man's welfare as its end. In the long run I did not go ahead which after studying some reviews of Miami White Camden how people left with burnt mouths and blisters I am glad i didn't. Something which most individuals overlook. Through this software, you'll be able to immediately see the stocks you're carefully awaiting day trading alerts.
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sherleneluther · 4 years ago
Text
How To Build A List Of Subscribers That Purchase From You
Just make a website for your goods and a blog and you will see the differences. I know a Mlm agent who got offered a major occupation in a top GSA SER project company just simply because of his website. So never consider these issues lightly as they may bring you 1000's of customers. What are the costs? You can bid by way of SMS which costs one.fifty plus operator costs but no prepayment is required. If you bid online you have to buy bid packages which price between .seventy five and one.30 every depending GSA SER project on which bid package deal you purchase. You can set up autobids to enable to move away from the Pc. If you really want to get sophisticated on this you will also produce what is recognized as a squeeze web page or "forced" opt-in page. A squeeze web page is a site that you immediate traffic to via 1 of the techniques we spoke about over in which there is only one link or option for the user and that is to choose-in to your GSA verified list. A forced opt-in web page generally offers the consumer a free giveaway of info, or the promise of revealing some magic formula that will save them cash or make them money. In numerous methods it is GSA verified list that the most beneficial way is to buy a 2nd hand vehicle, only if you choose an apposite one to suit your purpose. A utilized automotive can prove to be a really smart expense if you carry out complete research and select a car as per your purpose. It not only reduces the expenditure but also assists you steer clear of downgrading simply because if a car reaches a definite age its worth does not decrease any longer, while, the moment you purchase a new automotive and generate it off the dealership lot; its worth will drop right absent. My encounter has shown me that most chiropractic individuals won't GSA verified list invest much time learning about chiropractic on your website. They might visit as soon as or two times, but they're not going to invest hrs each week studying about your philosophy. So if this is accurate it's very essential to have a website that is geared towards generating new patients. A chiropractic web site that looks clean and expert, has an apparent new patient offer, and that performs well in a Google search. If you can achieve all three you're in great shape, but it can be tough to find a website supplier that can do all of this. Do your research and you will find the answers that you are searching for. Also, publishers come to post directories that are looking for material that they can swipe and publish on their own websites. That's the arrangement - that as long as they leave your signature box intact, with your links, then they can use it on their own sites. I detest to speak about method restores or desktop restores but there comes a time when you may require to do them. Would you like the capability to restore particular data to a independent hard drive so that you can hand choose the information you want changed. It may not be some thing you determine now, but it might be a good to have later on. Signing up for e-mail or website offers for things like totally free luxury holidays, totally free Higher Definition Television's, totally free present playing cards, computers, sweepstakes, cash creating offers, and so on can quickly get your email inbox filled up. Not only can you get a lot of spam from these "free" provides, you can also start obtaining a great deal of spam email from other spam lists when the proprietor of this list sells your name to other spammers. 14. When you've additional prior newsletters to your web website, include the page address to your Fb GSA verified list status. Make sure there is a link to 'sign up for more posts like these' at the bottom of the post web page. The title or title that you assigned the link. If you do not assign a name then it will default to the link url when it was created. If you click on on a name then WordPress will take you to the edit link screen. 15. Include a link to your publication signal up web page on your Facebook profile and from time to time consist of it in your status. The working day that you have sent out your latest issue is a great time to do this. Video advertising is comparable to article marketing because they both promote goods. Several sites permit users to publish their videos. These websites also provide a area for your links and you could publish related videos and create a link from your video clip to the item or to your own website. Then they could subscribe on your site and permit you to develop your B2B list for your B2B e-mail marketing company. Writing a 400 phrase post that is related to your blog and posting in on post directories is a great way to get subscribers to your GSA verified list. At the end of the post, the resource box consists of a link back again to your blog. Ideally, you have an opt-in box on every web page of your website. You can also consist of an additional link. I recommend that this is a link to your opt-in web page. Here is an instance of a source box.
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idontevenwannaknow · 6 years ago
Text
day trade
I even had e-mail day trading alerts again from Their support office in Canada! Overlaying: Buying again the shares that have been sold brief. There’s a big myth in terms of commerce alert companies that they’re going to be right all the time. So, on this put up, I'm going to choose the highest 10 Day Traders to Comply with on Twitter. Are you searching for stocks to day commerce with the trend? Strength: If you’re on the lookout for a day trader who wakes up as early as 6:00am, Ace is the stock trader to comply with on Twitter. As things stand, it's looking good for the S&P to hit the upper confidence level from October 2012/decrease confidence degree from March 2012 - at across the 1,540 mark. In reality, they give you potential earnings. Whereas directed messages presuppose the sender's (pre-determined) goal s, floating messages presuppose the listener's (potential) functions. That is more from an indicative function. Take a look at the Sentinel User Handbook to study extra about utilizing these features. Should you like the look of them, and in case you suppose they know what they're doing, you should utilize this feed to be a buying and selling copycat, and mimic the commerce of the extra advanced, profitable Bux traders.
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dorcasrempel · 4 years ago
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MIT research on seawater surface tension becomes international guideline
The property of water that enables a bug to skim the surface of a pond or keeps a carefully placed paperclip floating on the top of a cup of water is known as surface tension. Understanding the surface tension of water is important in a wide range of applications including heat transfer, desalination, and oceanography. Although much is known about the surface tension of fresh water, very little has been known about the surface tension of seawater — until recently.
In 2012, John Lienhard, the Abdul Latif Jameel Professor of Water and Mechanical Engineering, and then-graduate student Kishor Nayar SM ’14, PhD ’19 embarked on a research project to understand how the surface tension of seawater changes with temperature and salinity. Two years later, they published their findings in the Journal of Physical and Chemical Reference Data. This spring, the International Association for the Properties of Water and Steam (IAPWS) announced that they had deemed Lienhard and Nayar’s work an international guideline.
According to the IAPWS, Lienhard and Nayar’s research “presents a correlation for the surface tension of seawater as a function of temperature and salinity.” The announcement of the guideline marked the completion of eight years of work with dozens of collaborators from MIT and across the globe.
“This project grew out of my work in desalination. In desalination, you need to know about the surface tension of water because that affects how water travels through pores in a membrane,” explains Lienhard, a world leading expert in desalination — the process by which salt water is treated to become potable freshwater.
Lienhard suggested Nayar take measurements of seawater’s surface tension and compare the results to the surface tension of pure water. As they would soon find out, getting reliable data from salt water would prove to be incredibly difficult. 
“We had thought originally that these experiments would be pretty simple to do, that we’d be done in a month or two. But as we started looking into it, we realized it was a much harder problem to tackle,” says Lienhard.
From the outset, Nayar hoped to get enough accurate data to inform a property standard. Doing so would require the uncertainty in the measurements to be less than 1 percent.
“When you talk about property measurements, you need to be as accurate as possible,” explains Nayar. The first hurdle he had to surmount to achieve this level of accuracy was finding the appropriate instrumentation to make reliable measurements — something that turned out to be no easy feat.
Measuring surface tension
To measure the surface tension of water, Lienhard and Nayar teamed up with Gareth McKinley, professor of mechanical engineering, and then-graduate student Divya Panchanathan SM ’15, PhD ’18. They began with a device known as a Wilhelmy plate, which finds the surface tension by lowering a small platinum plate into a beaker of water then measuring the force the water exerts as the plate is raised.
Nayar and Panchanathan struggled to measure the surface tension of salt water at higher temperatures. “The issue we kept finding was once the temperature was above 50 degrees Celsius, the water on the beaker evaporated faster than we could take the measurements,” Nayar says. 
No instrument would allow them to get the data they needed — so Nayar turned to the MIT Hobby Shop. Using a lathe, he built a special lid for the beaker to keep vapor in.
“The little lid Kishor built had accurately cut doors that allowed him to put a surface tension probe through the lid without letting water vapor get out,” explains Lienhard.
After making progress on obtaining data, the team suffered a massive setback. They found that barely visible salt scales, which formed on their test beaker over time, had introduced errors to their measurements. To get the most accurate values, they decided to use fresh new beakers for every single test. As a result, Nayar had to repeat nine months of work just prior to his master’s thesis being due. Fortunately, since the main problem was identified and solved, experiments could be repeated much faster.
Nayar was able to redo the experiments on time. The team measured surface tension in seawater ranging from room temperature to 90 degrees Celsius and salinity levels ranging from pure water to four times the salinity of ocean water. They found that surface tension decreases by roughly 20 percent as water goes from room temperature toward boiling. Meanwhile, as salinity increases, surface tension increases as well. The team had unlocked the mystery of seawater surface tension.
“It was literally the most technically challenging thing I had ever done,” Nayar recalls.
Their data had an average deviation of 0.19 percent, with a maximum deviation of just 0.6 percent — well within the 1 percent bound needed for a guideline.
From master’s thesis to international guideline
Three years after completing his master’s thesis, Nayar, by then a PhD student, attended an IAPWS meeting in Kyoto, Japan. The IAPWS is a nonprofit international organization responsible for releasing standards on the properties of water and steam. There, Nayar met with leaders in the field of water surface tension who had been struggling with the same issues Nayar had faced. These contacts introduced him to the long, rigorous process of declaring something an international guideline.
The IAPWS had previously published standards on the properties of steam developed by the late Joseph Henry Keenan, professor and one-time department head of mechanical engineering at MIT. To join Keenan as authors of an IAPWS standard, the team’s data needed to be verified by measurements conducted by other researchers. After three years of working with the IAPWS, the team’s work was finally adopted as an international guideline.
For Nayar, who graduated with his PhD last year and is now a senior industrial water/wastewater engineer at engineering consulting firm GHD, the guideline announcement made the long months collecting data well worth it. “It felt like something getting completed,” he recalls. 
The findings that Nayar, Panchanathan, McKinley, and Lienhard reported back in 2014 are broadly applicable to a number of industries, according to Lienhard. “It’s certainly relevant for desalination work, but also for oceanographic problems such as capillary wave dynamics,” he explains.
It also helps explain how small things — like a bug or a paperclip — can float on seawater.
MIT research on seawater surface tension becomes international guideline syndicated from https://osmowaterfilters.blogspot.com/
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