#shopify is already so much better tho

[mayorofcattown]

I'll make a proper post abt it once I have time to make graphics for it, but I'm hoping to reopen my shop in the next week or so? Not sure the exact date yet because I'm currently in the process of moving the shop over. again. because I found out shopify has a cheap starter option that's like 5USD a month, and has way better features than anywhere else, so we're moving there. It'll hopefully be more reliable, but it is. so much more complicated to set up lol

[tuan8packs]

Kyvio Review From Real User-Is it the True Clickfunnels Killer?

Product : Kyvio

Creator : Neil Napier (also the creator of Pixel Modo)

Price : Starting from $29 to $147/month.

Do I Recommend : Yes,but only for those who sell products online.

Recommended

Become a Kyvian Here

Visit the HomePage Here

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Sales funnel is really hot presently as it’s the best way to maximize value of a customer. That’s why many business owner are successful from sales funnel keywords.

But as a small business,purchasing Clickfunnels,Kartra,Convertri and other services is not ideal for everyone. In fact,they will need something all in one.

Think about this,you will need an optin and lead generation page and then they redirect to the salespage. Besides,you also need email service providers and salespage plus membership site to deliver content. And last but not least,you also need hosting provider,affiliate management and many exit intent services outsite.

When we do a math,that’s up to hundreds of dollars per month. So,today,i will introduce you an all in 1 business plattform that saves you budget while selling your own product,Kyvio.

Kyvio previously is InstaSuite and it was highly popular towards many internet marketers. I have personally tested Kyvio and really like the system.

What is Kyvio?

At first,Kyvio is an all in 1 product selling and launching plattform. It has landing page builder,email marketing services,funnel builder,affiliate management and membership site creator. Kyvio has web hosting on the cloud and also subdomain with SSL Certificate

Who is Kyvio For?

Especially for product launcher or course creator

Anyone who sells their own product online

Those who want to save budget from buying  multiple services simultaneously

And many more,…

Main Features and Demo of Kyvio

Now,i will show you exactly what is Kyvio and how it’s a great online marketing service. This is the member’s area once you login. If you just purchase the $29/month,you won’t access Smart Affiliate. But if you purchase the $69 or $147 per month plan,you will access everything.

The main difference between each pricing plans is the amount of funnels and subdomain you can access with Kyvio. In fact,Kyvio is a combination of all features such as Page Builder,Blog Builder,Sales Funnel,Membership Site,Course Management,Affiliate Management,Email Marketing and Support Desk. Here are services that you can integrate with Kyvio.

This is where you can manage subdomain.

Besides,you can view your site’s traffic.

You also have domain mapping by this tool.

1.Smart Funnel

This feature is like a page builder but you can also add products and custom redirect after people take any action.

The usage of this page builder is almost similar with Instabuilder. But of course,this one loads faster because it has better hosting and it’s not WordPress.

a.Page Builder

This is the page editor in reality,in fact,it’s a block-based editor.

You can insert elements into your page very simple.

In order to embed your video,you need an embed code.

You can also insert animation for your marketing page.

In order to integrate autoresponder,you will need HTML form. So,as a result,Kyvio works with all autoresponders.

b.Funnel Customization

You can create Variation A and B in order to split test your advertising page.

You have 2 option for page URL : pointing your own domain name or use http://bit.ly/2Nk4KkW

Besides,you can also customize your page for SEO. In fact,i see some users of Kyvio rank their own landing page.

2.Smart Product and Membership

You can sell both physical and digital products. Kyvio can help you sell physical products but it’s not a tool or store like Shopify and i don’t think it’s a replacement for Shopify,it’s better as a combination.

The majority of successful users from Kyvio are those who sell courses,softwares,services and online,offline business.

You have 2 options : sell it directly on Kyvio or sell it using shopping cart with tool like Samcart,Paykickstart,Thrivecart,etc.

If someone buy your products,you can add custom Action,this is what a funnel about.

There’s a lot way to deliver such as membership registrant or with email delivery.

When talking about membership,i think Kyvio is better than Builderall and Clickfunels.

As a training course,you can manage quiz and lessons for subscribers. So,think it as a way to replace MyKajabi and Teachable.

One of the best stuff from this product is to manage your students. As you know,when people join or purchase your course,it doesn’t mean he will complete the course. But you also know,if they don’t see anything that can guarantee their results,they will normally claim a refund.

So,you can view this as a reason to see does your student actually learn the training. That’s the point because refund request are unavoidable.

3.Smart Email

Neil Napier is the founder and co-creator of Instamailer so that the usage of this tool is really similar. The main reason why email service provider cost you monthly is because you are paying for the hosting and sending server. That’s the big value of Kyvio,it hosts your sending server and you can now manage email marketing campaigns.

You can both sending email newsletter and email autoresponder.

And besides,you can also send via its own server or SMTP server. Normally,SMTP will deliver your email better as they are transactional mail.

This is automation campaign. And this one is Broadcast message,where you can send email to all subscribers.

The Smart Funnel features has optin -built-in but you can also create optin form right with this features.

Besides,you can create and manage your own email templates with custom HTML.

If you already have mailing subcribers,you can import from CSV file.

Then you can manage your subscribers.

Autoresponder sequence is a great features from Kyvio,this is where you can create one.

For each email,you can easily preview before sending and also has spam score.

On the other hand,it has list cleaning and can block mail.ru or bad IP.

4.Smart Affiliate

This feature is for those who launch products online. Instead of paying a lot for advertising,now,your affiliate will do this process for you.

However,it seems like many users from Kyvio don’t use this feature and in fact,Neil is selling Kyvio through Zaxxa Premium,not his software.

I will discover about this feature soon. And that’s all you need to know about Kyvio before you buy the product. In fact,it’s a great product worth your investment and yes,it can save you a lot budget.

Pricing of Kyvio

There are three main pricing plans for this product. It has limitation about product and funnel but you can create unlimited pages of course.

If you purchase yearly plan,you will save budget of course.

Clearly,the full benefit of Kyvio is from Business and Pro. In my opinion,Basic is great for small business while large can buy Business and Pro. The decision is ultimately yours.

Become a New Kyvian Here

Is Kyvio Better Than Clickfunnels?

This is the most frequently asked question for those who intend tho buy Kyvio. The best answer i can provide you is that this one has some features that we say better than Clickfunnels and it’s also better about pricing.

Full benefits of Clickfunnels is only from Actionetics and Backpack because the $97/month has a lot limitation. So,in my opinion,Kyvio Business and Pro is better than Clickfunnels at $97/month plan but about Actionetics and Backpack,i think it loses.

When talking about features,i think this one is better than Clickfunnels in terms of membership site. Besides,it has SSL certificate in-built while Clickfunnels require Cloudflare setting.

But if you talk about funnel hacking,my answer is that Clickfunnels is pure better and in fact,it’s also more popular.

Bonus From Me

In order to help your life much easier,i will add some extra bonuses if you buy Kyvio through my link. Just simply buy through any link from this page and then contact me with your name,your email and your Zaxxa Receipt,i will manually check and give you direct access.

1.50 Facebook Ads Templates

2.Product Creation Bootcamp

3.Product Launch Checklist

4.Email Marketing Checklist

5.Social Media Marketing Checklist

6.Affiliate Marketing Checklist

7.Video Marketing Checklist

8.Canva Design Checklist

Become a New Kyvian Here

Pros of Kyvio

Reasonable price when comparing with competitors

Very Fast Page loading

Include SSL Certificate and Subdomain License (and can point your own domain name)

Secured membership delivery

Can Manage and follow your Students’s Learning process

High Delivery Rate Email Marketing Features (and built-in SMTP)

Manage Affiliate Program and Commissions

Cons of Kyvio

Limitation about Funnels and products You can Create

Final Verdict

In summary,Kyvio is a great product for entrepreneur and business who sells their own products. This one can save you a lot budget while selling physical and digital products. As you know,sales funnel,email marketing and membership are three most important factors when you sell or launch products online. Of course,Kyvio is a yes from me.

Become a New Kyvian Here

              The post Kyvio Review From Real User-Is it the True Clickfunnels Killer? appeared first on Daily Job Killer.

from Daily Job Killer http://bit.ly/2Nowc0E via IFTTT

[samanthasmeyers]

Google Marketing Live: An Advertiser’s Take on the Highlights

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. It’s also a great indicator of what’s top of mind for Google, and what betas you can expect to roll out (or bug your Google rep to let you into early).

Yesterday’s presentation kicked off with consumer trends, then covered improvements and launches across a range of Google ad platforms. Throughout the event we heard data control and privacy come up often, reminding us that privacy is still a major theme of 2018. And while professional paid media managers may have found the keynote a bit of a bore, there were some decent things to get excited about too.

If you don’t have an hour to watch the full recording, read on for our key highlights (or skim ‘em, if that’s more your thing).

AdWords is no more

Whoah whoah, don’t panic. The ad platform that you know and love (and rely on for your business) is still intact. In fact, if you follow PPC news or read the Google Ads blog, you probably already heard about the shift from Google AdWords to Google Ads that’s coming at the end of this month. Like the old Google Ads interface, you’ve probably already forgotten about ‘AdWords’, right?

What’s actually changed? Here’s a breakdown of what this rebrand means, and what terms to use so you sound smart in front of your boss and clients:

AdWords will become Google Ads.

DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform.

DoubleClick Search is now Search Ads 360.

The rebrand becomes official July 24th, 2018.

Page speed is critical (and more visibility means more control)

We recently shared that we’re close to launching a beta program for Accelerated Mobile Pages at Unbounce, and that page speed is a top priority for us as a leading landing page builder—so naturally we were nodding along yesterday morning as Anthony Chavez, Product Management Director at Google Ads, explained the impact that page speed can have on conversion rates.

Chavez opened his speed segment by reminding us that:

“even the best ads may not perform if your landing pages aren’t up to par, especially on mobile.”

Chavez admitted that landing page speed is often a lower priority for advertisers, who are focused on optimizing keywords, bids, and ad copy. When that’s not enough, “one of the best ways to get better performance on mobile is to improve the speed of your landing pages,” says Chavez. And we couldn’t agree more.

This is why we were giddy when he announced that Mobile Speed Score is now available in Google Ads. Mobile Speed Score is a new score telling you how fast your ad’s resulting landing pages are. This score is on a ten-point scale (ten being the fastest) and includes secret-sauce factors visible to Google—like the relationship between your mobile landing page speed and conversion rates. Plus, it’s updated daily, so you won’t have to wait weeks to figure out if your speed optimizations are working for you.

Since it’s a column built into your Google Ads account, you’ll be able to sort and filter the landing pages that could use some love. You can find this new column in the Landing Pages tab of your Google Ads account:

Chavez went on to suggest using AMP landing pages as a “powerful and easy way to supercharge your site speed,” something we can definitely agree with. By using AMP landing pages together with Mobile Speed Score, you’ll be leaps and bounds ahead of your competition.

Want to get even further ahead of your competition? Sign up for early access to Unbounce’s AMP beta program right here.

Search ads are going responsive

For a while now Google has been integrating machine learning and automation into its ad platform, and it looks like the future is no different. Much like last year’s launch of Smart Display campaigns, Google dedicated quite a bit of time to explaining Responsive Search Ads. However, this may not come as news to you as the Responsive Search Ads beta has been available to many advertisers for months already.

Similar to how Smart Display campaigns combine images with text on the fly, Responsive Search Ads combine headlines and descriptions from variations you’ve inputted to create an ad that’s deemed “most relevant to the searcher.” Ideally this means your ads will be more catered to each user and query, instead of serving up a rotation of generic ads.

This is a step forward in more personalized search results, but also means less control for advertisers, and makes it complicated to test ad copy. One big benefit, however, is that these ads can show up to 90% more copy than Expanded Text Ads, meaning you take over more real estate on the SERP. If this is the future of search ads, SEOs should be worried.

Your ad could show up to three 30-character headlines (vs. just one) and two 90-character description lines (compared to one 80-character description line). And PPC-er’s seem to be on board with this extra space, with the reaction mostly positive, if not a little hesitant:

Whoa. 10 extra characters in the description line. Will there still be 4 ads at the top of the SERP? Search ads continue to get fat. #GoogleMarketingLive #ppcchat

— Mary Hartman (@PPCHartman) July 10, 2018

Trying to decide if I like Responsive Search Ads. I like how they give lots of text tho. #ppcchat #GoogleMarketingLive Keynote

— Glenn Schmelzle (@heyglenns) July 10, 2018

Not seeing Responsive Search Ads as an option in your account? The beta is still rolling out to English-language advertisers and will be rolling out to more advertisers and languages throughout 2018.

Also, if you still prefer man over machine, you can continue to use Expanded Text Ads in your campaigns.

Even more assorted product updates & improvements

Better cross-device tracking

Tracking users across devices has always been a pain for paid advertisers, but this has been improving over the years. Google reaffirmed its commitment to solving this pain by announcing cross-device reporting and remarketing in Google Analytics (to what sounded like the largest applause of the keynote).

Applause in the room for this: first time advertisers wil get cross device reporting AND remarketing in Google Analytics. "Be able to take action based on comprehensive view of customers" — Available now. #GoogleMarketingLive pic.twitter.com/5oAMuTJwV4

— Ginny Marvin (@GinnyMarvin) July 10, 2018

Finally we will get Cross Device reports from Google Analytics! #GoogleMarketingLive

— Jack Nolan (@Jack_Nolan) July 10, 2018

Google Shopping updates

If you’ve ever launched Product Listing Ads (PLAs) on Google Shopping, you know that it can be a whole other beast. Starting this year, Google will be rolling out Automated Feeds which create a feed by crawling your website (no more troubleshooting feeds). Keeping with the theme, Google also talked about the recently launched Smart Shopping campaigns that automatically optimize around a goal.

I HAVE BEEN HOPING FOR AUTOMATED FEEDS IN SHOPPING ADS HALLELUJAH. #ppcchat Seriously, I support site scraping. pic.twitter.com/7i060NIDZ2

— Kirk Williams (@PPCKirk) July 10, 2018

These changes will make PLAs a lot more accessible to advertisers, but oppositely could increase competition for those of us already advertising on Google Shopping. In fact, Smart Campaigns will soon be integrated with Shopify, meaning Shopify merchants will be able to manage their Smart Shopping campaigns without leaving the platform. This reduces barriers for the 600,000+ Shopify users that may have been previously intimidated by the Google Merchant Center.

Updates to YouTube

On the video side of things, Google announced that later this year they will be bringing a new option to TrueView for Reach ads. In addition to a call to action button, the new Form Ads will allow you to collect leads through a form directly on the ad. Because we didn’t see any examples of how these would look in the wild, I’ll say it sounds like this feature won’t be released very soon. For now though, I can guess it will be something similar to Facebook’s Lead Ads, maybe even more simple.

They also kept YouTube on the machine learning bandwagon, announcing Maximize Lift Bidding. They describe this as a bidding strategy to help you “reach people who are more likely to consider your brand after exposure to an ad.” Google added a bit more context to this feature—currently in beta—on its blog, saying, “it automatically adjusts bids at auction time to maximize the impact your video ads have on brand perception throughout the consumer journey.”

We’ll have to wait until it rolls out officially later this year to learn even more.

Machine learning for small business

If you run a small business, Google used a small slice of the keynote to remind you that you’re still an important customer. They announced the upcoming launch of something called Smart Campaigns, and—you guessed it—it involves machine learning. Google Ads is a sophisticated platform, but can still be intimidating for a small business, or a non-marketer.

Using information scanned from the company’s website and their Google My Business listing, the Smart Display campaign automatically generates ads on both search and display. The goal is to get small business owners up and running with ads as quickly as possible and to help them overcome the learning curve that can come with online advertising (or the cost of hiring an agency). After launch, the campaigns automatically optimize themselves.

Going further, the campaigns automatically generate quick and simple landing pages for small businesses, for when you’re running without a website. While these landing pages include super basic information like your location and phone number, you don’t get any control over brand messaging or even the images that get selected.

As a paid advertiser by trade myself, I’m wary of handing this much control over my ads to Google’s machine learning, but that doesn’t mean this can’t work for a small business customer. The audience for Smart Campaigns is an advertiser starting from scratch (as in, no website-from-scratch) so there would be no historical performance to compare to.

What all these updates mean

While not everything was technically fresh news at this year’s Google Marketing Live, we still had some interesting key takeaways.

What stood out the most to us at Unbounce was the critical need for fast landing pages, especially on mobile. Undeniably though, the strong thread throughout the keynote was the shift toward machine learning.

My prediction is that—over the coming months and years—Google will shift to more and more “Smart” features and campaigns until eventually machine learning becomes so intertwined that we drop the “Smart.” I’m not quite ready to give Google the wheel on all of my ad copy, bids, and optimization just yet, but I’m curious to see the data and hear the results as we move into this new era of online advertising.

.twitter-tweet { margin-left:auto !important; margin-right:auto !important; } from Marketing https://unbounce.com/ppc/2018-google-marketing-live-keynote/ via http://www.rssmix.com/

[kennethmontiveros]

Google Marketing Live: An Advertiser’s Take on the Highlights

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. It’s also a great indicator of what’s top of mind for Google, and what betas you can expect to roll out (or bug your Google rep to let you into early).

Yesterday’s presentation kicked off with consumer trends, then covered improvements and launches across a range of Google ad platforms. Throughout the event we heard data control and privacy come up often, reminding us that privacy is still a major theme of 2018. And while professional paid media managers may have found the keynote a bit of a bore, there were some decent things to get excited about too.

If you don’t have an hour to watch the full recording, read on for our key highlights (or skim ‘em, if that’s more your thing).

AdWords is no more

Whoah whoah, don’t panic. The ad platform that you know and love (and rely on for your business) is still intact. In fact, if you follow PPC news or read the Google Ads blog, you probably already heard about the shift from Google AdWords to Google Ads that’s coming at the end of this month. Like the old Google Ads interface, you’ve probably already forgotten about ‘AdWords’, right?

What’s actually changed? Here’s a breakdown of what this rebrand means, and what terms to use so you sound smart in front of your boss and clients:

AdWords will become Google Ads.

DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform.

DoubleClick Search is now Search Ads 360.

The rebrand becomes official July 24th, 2018.

Page speed is critical (and more visibility means more control)

We recently shared that we’re close to launching a beta program for Accelerated Mobile Pages at Unbounce, and that page speed is a top priority for us as a leading landing page builder—so naturally we were nodding along yesterday morning as Anthony Chavez, Product Management Director at Google Ads, explained the impact that page speed can have on conversion rates.

Chavez opened his speed segment by reminding us that:

“even the best ads may not perform if your landing pages aren’t up to par, especially on mobile.”

Chavez admitted that landing page speed is often a lower priority for advertisers, who are focused on optimizing keywords, bids, and ad copy. When that’s not enough, “one of the best ways to get better performance on mobile is to improve the speed of your landing pages,” says Chavez. And we couldn’t agree more.

This is why we were giddy when he announced that Mobile Speed Score is now available in Google Ads. Mobile Speed Score is a new score telling you how fast your ad’s resulting landing pages are. This score is on a ten-point scale (ten being the fastest) and includes secret-sauce factors visible to Google—like the relationship between your mobile landing page speed and conversion rates. Plus, it’s updated daily, so you won’t have to wait weeks to figure out if your speed optimizations are working for you.

Since it’s a column built into your Google Ads account, you’ll be able to sort and filter the landing pages that could use some love. You can find this new column in the Landing Pages tab of your Google Ads account:

Chavez went on to suggest using AMP landing pages as a “powerful and easy way to supercharge your site speed,” something we can definitely agree with. By using AMP landing pages together with Mobile Speed Score, you’ll be leaps and bounds ahead of your competition.

Want to get even further ahead of your competition? Sign up for early access to Unbounce’s AMP beta program right here.

Search ads are going responsive

For a while now Google has been integrating machine learning and automation into its ad platform, and it looks like the future is no different. Much like last year’s launch of Smart Display campaigns, Google dedicated quite a bit of time to explaining Responsive Search Ads. However, this may not come as news to you as the Responsive Search Ads beta has been available to many advertisers for months already.

Similar to how Smart Display campaigns combine images with text on the fly, Responsive Search Ads combine headlines and descriptions from variations you’ve inputted to create an ad that’s deemed “most relevant to the searcher.” Ideally this means your ads will be more catered to each user and query, instead of serving up a rotation of generic ads.

This is a step forward in more personalized search results, but also means less control for advertisers, and makes it complicated to test ad copy. One big benefit, however, is that these ads can show up to 90% more copy than Expanded Text Ads, meaning you take over more real estate on the SERP. If this is the future of search ads, SEOs should be worried.

Your ad could show up to three 30-character headlines (vs. just one) and two 90-character description lines (compared to one 80-character description line). And PPC-er’s seem to be on board with this extra space, with the reaction mostly positive, if not a little hesitant:

Whoa. 10 extra characters in the description line. Will there still be 4 ads at the top of the SERP? Search ads continue to get fat. #GoogleMarketingLive #ppcchat

— Mary Hartman (@PPCHartman) July 10, 2018

Trying to decide if I like Responsive Search Ads. I like how they give lots of text tho. #ppcchat #GoogleMarketingLive Keynote

— Glenn Schmelzle (@heyglenns) July 10, 2018

Not seeing Responsive Search Ads as an option in your account? The beta is still rolling out to English-language advertisers and will be rolling out to more advertisers and languages throughout 2018.

Also, if you still prefer man over machine, you can continue to use Expanded Text Ads in your campaigns.

Even more assorted product updates & improvements

Better cross-device tracking

Tracking users across devices has always been a pain for paid advertisers, but this has been improving over the years. Google reaffirmed its commitment to solving this pain by announcing cross-device reporting and remarketing in Google Analytics (to what sounded like the largest applause of the keynote).

Applause in the room for this: first time advertisers wil get cross device reporting AND remarketing in Google Analytics. "Be able to take action based on comprehensive view of customers" — Available now. #GoogleMarketingLive pic.twitter.com/5oAMuTJwV4

— Ginny Marvin (@GinnyMarvin) July 10, 2018

Finally we will get Cross Device reports from Google Analytics! #GoogleMarketingLive

— Jack Nolan (@Jack_Nolan) July 10, 2018

Google Shopping updates

If you’ve ever launched Product Listing Ads (PLAs) on Google Shopping, you know that it can be a whole other beast. Starting this year, Google will be rolling out Automated Feeds which create a feed by crawling your website (no more troubleshooting feeds). Keeping with the theme, Google also talked about the recently launched Smart Shopping campaigns that automatically optimize around a goal.

I HAVE BEEN HOPING FOR AUTOMATED FEEDS IN SHOPPING ADS HALLELUJAH. #ppcchat Seriously, I support site scraping. pic.twitter.com/7i060NIDZ2

— Kirk Williams (@PPCKirk) July 10, 2018

These changes will make PLAs a lot more accessible to advertisers, but oppositely could increase competition for those of us already advertising on Google Shopping. In fact, Smart Campaigns will soon be integrated with Shopify, meaning Shopify merchants will be able to manage their Smart Shopping campaigns without leaving the platform. This reduces barriers for the 600,000+ Shopify users that may have been previously intimidated by the Google Merchant Center.

Updates to YouTube

On the video side of things, Google announced that later this year they will be bringing a new option to TrueView for Reach ads. In addition to a call to action button, the new Form Ads will allow you to collect leads through a form directly on the ad. Because we didn’t see any examples of how these would look in the wild, I’ll say it sounds like this feature won’t be released very soon. For now though, I can guess it will be something similar to Facebook’s Lead Ads, maybe even more simple.

They also kept YouTube on the machine learning bandwagon, announcing Maximize Lift Bidding. They describe this as a bidding strategy to help you “reach people who are more likely to consider your brand after exposure to an ad.” Google added a bit more context to this feature—currently in beta—on its blog, saying, “it automatically adjusts bids at auction time to maximize the impact your video ads have on brand perception throughout the consumer journey.”

We’ll have to wait until it rolls out officially later this year to learn even more.

Machine learning for small business

If you run a small business, Google used a small slice of the keynote to remind you that you’re still an important customer. They announced the upcoming launch of something called Smart Campaigns, and—you guessed it—it involves machine learning. Google Ads is a sophisticated platform, but can still be intimidating for a small business, or a non-marketer.

Using information scanned from the company’s website and their Google My Business listing, the Smart Display campaign automatically generates ads on both search and display. The goal is to get small business owners up and running with ads as quickly as possible and to help them overcome the learning curve that can come with online advertising (or the cost of hiring an agency). After launch, the campaigns automatically optimize themselves.

Going further, the campaigns automatically generate quick and simple landing pages for small businesses, for when you’re running without a website. While these landing pages include super basic information like your location and phone number, you don’t get any control over brand messaging or even the images that get selected.

As a paid advertiser by trade myself, I’m wary of handing this much control over my ads to Google’s machine learning, but that doesn’t mean this can’t work for a small business customer. The audience for Smart Campaigns is an advertiser starting from scratch (as in, no website-from-scratch) so there would be no historical performance to compare to.

What all these updates mean

While not everything was technically fresh news at this year’s Google Marketing Live, we still had some interesting key takeaways.

What stood out the most to us at Unbounce was the critical need for fast landing pages, especially on mobile. Undeniably though, the strong thread throughout the keynote was the shift toward machine learning.

My prediction is that—over the coming months and years—Google will shift to more and more “Smart” features and campaigns until eventually machine learning becomes so intertwined that we drop the “Smart.” I’m not quite ready to give Google the wheel on all of my ad copy, bids, and optimization just yet, but I’m curious to see the data and hear the results as we move into this new era of online advertising.

.twitter-tweet { margin-left:auto !important; margin-right:auto !important; } Google Marketing Live: An Advertiser’s Take on the Highlights published first on http://nickpontemktg.blogspot.com/

[annaxkeating]

Google Marketing Live: An Advertiser’s Take on the Highlights

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. It’s also a great indicator of what’s top of mind for Google, and what betas you can expect to roll out (or bug your Google rep to let you into early).

Yesterday’s presentation kicked off with consumer trends, then covered improvements and launches across a range of Google ad platforms. Throughout the event we heard data control and privacy come up often, reminding us that privacy is still a major theme of 2018. And while professional paid media managers may have found the keynote a bit of a bore, there were some decent things to get excited about too.

If you don’t have an hour to watch the full recording, read on for our key highlights (or skim ‘em, if that’s more your thing).

AdWords is no more

Whoah whoah, don’t panic. The ad platform that you know and love (and rely on for your business) is still intact. In fact, if you follow PPC news or read the Google Ads blog, you probably already heard about the shift from Google AdWords to Google Ads that’s coming at the end of this month. Like the old Google Ads interface, you’ve probably already forgotten about ‘AdWords’, right?

What’s actually changed? Here’s a breakdown of what this rebrand means, and what terms to use so you sound smart in front of your boss and clients:

AdWords will become Google Ads.

DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform.

DoubleClick Search is now Search Ads 360.

The rebrand becomes official July 24th, 2018.

Page speed is critical (and more visibility means more control)

We recently shared that we’re close to launching a beta program for Accelerated Mobile Pages at Unbounce, and that page speed is a top priority for us as a leading landing page builder—so naturally we were nodding along yesterday morning as Anthony Chavez, Product Management Director at Google Ads, explained the impact that page speed can have on conversion rates.

Chavez opened his speed segment by reminding us that:

“even the best ads may not perform if your landing pages aren’t up to par, especially on mobile.”

Chavez admitted that landing page speed is often a lower priority for advertisers, who are focused on optimizing keywords, bids, and ad copy. When that’s not enough, “one of the best ways to get better performance on mobile is to improve the speed of your landing pages,” says Chavez. And we couldn’t agree more.

This is why we were giddy when he announced that Mobile Speed Score is now available in Google Ads. Mobile Speed Score is a new score telling you how fast your ad’s resulting landing pages are. This score is on a ten-point scale (ten being the fastest) and includes secret-sauce factors visible to Google—like the relationship between your mobile landing page speed and conversion rates. Plus, it’s updated daily, so you won’t have to wait weeks to figure out if your speed optimizations are working for you.

Since it’s a column built into your Google Ads account, you’ll be able to sort and filter the landing pages that could use some love. You can find this new column in the Landing Pages tab of your Google Ads account:

Chavez went on to suggest using AMP landing pages as a “powerful and easy way to supercharge your site speed,” something we can definitely agree with. By using AMP landing pages together with Mobile Speed Score, you’ll be leaps and bounds ahead of your competition.

Want to get even further ahead of your competition? Sign up for early access to Unbounce’s AMP beta program right here.

Search ads are going responsive

For a while now Google has been integrating machine learning and automation into its ad platform, and it looks like the future is no different. Much like last year’s launch of Smart Display campaigns, Google dedicated quite a bit of time to explaining Responsive Search Ads. However, this may not come as news to you as the Responsive Search Ads beta has been available to many advertisers for months already.

Similar to how Smart Display campaigns combine images with text on the fly, Responsive Search Ads combine headlines and descriptions from variations you’ve inputted to create an ad that’s deemed “most relevant to the searcher.” Ideally this means your ads will be more catered to each user and query, instead of serving up a rotation of generic ads.

This is a step forward in more personalized search results, but also means less control for advertisers, and makes it complicated to test ad copy. One big benefit, however, is that these ads can show up to 90% more copy than Expanded Text Ads, meaning you take over more real estate on the SERP. If this is the future of search ads, SEOs should be worried.

Your ad could show up to three 30-character headlines (vs. just one) and two 90-character description lines (compared to one 80-character description line). And PPC-er’s seem to be on board with this extra space, with the reaction mostly positive, if not a little hesitant:

Whoa. 10 extra characters in the description line. Will there still be 4 ads at the top of the SERP? Search ads continue to get fat. #GoogleMarketingLive #ppcchat

— Mary Hartman (@PPCHartman) July 10, 2018

Trying to decide if I like Responsive Search Ads. I like how they give lots of text tho. #ppcchat #GoogleMarketingLive Keynote

— Glenn Schmelzle (@heyglenns) July 10, 2018

Not seeing Responsive Search Ads as an option in your account? The beta is still rolling out to English-language advertisers and will be rolling out to more advertisers and languages throughout 2018.

Also, if you still prefer man over machine, you can continue to use Expanded Text Ads in your campaigns.

Even more assorted product updates & improvements

Better cross-device tracking

Tracking users across devices has always been a pain for paid advertisers, but this has been improving over the years. Google reaffirmed its commitment to solving this pain by announcing cross-device reporting and remarketing in Google Analytics (to what sounded like the largest applause of the keynote).

Applause in the room for this: first time advertisers wil get cross device reporting AND remarketing in Google Analytics. "Be able to take action based on comprehensive view of customers" — Available now. #GoogleMarketingLive pic.twitter.com/5oAMuTJwV4

— Ginny Marvin (@GinnyMarvin) July 10, 2018

Finally we will get Cross Device reports from Google Analytics! #GoogleMarketingLive

— Jack Nolan (@Jack_Nolan) July 10, 2018

Google Shopping updates

If you’ve ever launched Product Listing Ads (PLAs) on Google Shopping, you know that it can be a whole other beast. Starting this year, Google will be rolling out Automated Feeds which create a feed by crawling your website (no more troubleshooting feeds). Keeping with the theme, Google also talked about the recently launched Smart Shopping campaigns that automatically optimize around a goal.

I HAVE BEEN HOPING FOR AUTOMATED FEEDS IN SHOPPING ADS HALLELUJAH. #ppcchat Seriously, I support site scraping. pic.twitter.com/7i060NIDZ2

— Kirk Williams (@PPCKirk) July 10, 2018

These changes will make PLAs a lot more accessible to advertisers, but oppositely could increase competition for those of us already advertising on Google Shopping. In fact, Smart Campaigns will soon be integrated with Shopify, meaning Shopify merchants will be able to manage their Smart Shopping campaigns without leaving the platform. This reduces barriers for the 600,000+ Shopify users that may have been previously intimidated by the Google Merchant Center.

Updates to YouTube

On the video side of things, Google announced that later this year they will be bringing a new option to TrueView for Reach ads. In addition to a call to action button, the new Form Ads will allow you to collect leads through a form directly on the ad. Because we didn’t see any examples of how these would look in the wild, I’ll say it sounds like this feature won’t be released very soon. For now though, I can guess it will be something similar to Facebook’s Lead Ads, maybe even more simple.

They also kept YouTube on the machine learning bandwagon, announcing Maximize Lift Bidding. They describe this as a bidding strategy to help you “reach people who are more likely to consider your brand after exposure to an ad.” Google added a bit more context to this feature—currently in beta—on its blog, saying, “it automatically adjusts bids at auction time to maximize the impact your video ads have on brand perception throughout the consumer journey.”

We’ll have to wait until it rolls out officially later this year to learn even more.

Machine learning for small business

If you run a small business, Google used a small slice of the keynote to remind you that you’re still an important customer. They announced the upcoming launch of something called Smart Campaigns, and—you guessed it—it involves machine learning. Google Ads is a sophisticated platform, but can still be intimidating for a small business, or a non-marketer.

Using information scanned from the company’s website and their Google My Business listing, the Smart Display campaign automatically generates ads on both search and display. The goal is to get small business owners up and running with ads as quickly as possible and to help them overcome the learning curve that can come with online advertising (or the cost of hiring an agency). After launch, the campaigns automatically optimize themselves.

Going further, the campaigns automatically generate quick and simple landing pages for small businesses, for when you’re running without a website. While these landing pages include super basic information like your location and phone number, you don’t get any control over brand messaging or even the images that get selected.

As a paid advertiser by trade myself, I’m wary of handing this much control over my ads to Google’s machine learning, but that doesn’t mean this can’t work for a small business customer. The audience for Smart Campaigns is an advertiser starting from scratch (as in, no website-from-scratch) so there would be no historical performance to compare to.

What all these updates mean

While not everything was technically fresh news at this year’s Google Marketing Live, we still had some interesting key takeaways.

What stood out the most to us at Unbounce was the critical need for fast landing pages, especially on mobile. Undeniably though, the strong thread throughout the keynote was the shift toward machine learning.

My prediction is that—over the coming months and years—Google will shift to more and more “Smart” features and campaigns until eventually machine learning becomes so intertwined that we drop the “Smart.” I’m not quite ready to give Google the wheel on all of my ad copy, bids, and optimization just yet, but I’m curious to see the data and hear the results as we move into this new era of online advertising.

.twitter-tweet { margin-left:auto !important; margin-right:auto !important; } from Digital https://unbounce.com/ppc/2018-google-marketing-live-keynote/ via http://www.rssmix.com/

[josephkchoi]

Google Marketing Live: An Advertiser’s Take on the Highlights

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. It’s also a great indicator of what’s top of mind for Google, and what betas you can expect to roll out (or bug your Google rep to let you into early).

Yesterday’s presentation kicked off with consumer trends, then covered improvements and launches across a range of Google ad platforms. Throughout the event we heard data control and privacy come up often, reminding us that privacy is still a major theme of 2018. And while professional paid media managers may have found the keynote a bit of a bore, there were some decent things to get excited about too.

If you don’t have an hour to watch the full recording, read on for our key highlights (or skim ‘em, if that’s more your thing).

AdWords is no more

Whoah whoah, don’t panic. The ad platform that you know and love (and rely on for your business) is still intact. In fact, if you follow PPC news or read the Google Ads blog, you probably already heard about the shift from Google AdWords to Google Ads that’s coming at the end of this month. Like the old Google Ads interface, you’ve probably already forgotten about ‘AdWords’, right?

What’s actually changed? Here’s a breakdown of what this rebrand means, and what terms to use so you sound smart in front of your boss and clients:

AdWords will become Google Ads.

DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform.

DoubleClick Search is now Search Ads 360.

The rebrand becomes official July 24th, 2018.

Page speed is critical (and more visibility means more control)

We recently shared that we’re close to launching a beta program for Accelerated Mobile Pages at Unbounce, and that page speed is a top priority for us as a leading landing page builder—so naturally we were nodding along yesterday morning as Anthony Chavez, Product Management Director at Google Ads, explained the impact that page speed can have on conversion rates.

Chavez opened his speed segment by reminding us that:

“even the best ads may not perform if your landing pages aren’t up to par, especially on mobile.”

Chavez admitted that landing page speed is often a lower priority for advertisers, who are focused on optimizing keywords, bids, and ad copy. When that’s not enough, “one of the best ways to get better performance on mobile is to improve the speed of your landing pages,” says Chavez. And we couldn’t agree more.

This is why we were giddy when he announced that Mobile Speed Score is now available in Google Ads. Mobile Speed Score is a new score telling you how fast your ad’s resulting landing pages are. This score is on a ten-point scale (ten being the fastest) and includes secret-sauce factors visible to Google—like the relationship between your mobile landing page speed and conversion rates. Plus, it’s updated daily, so you won’t have to wait weeks to figure out if your speed optimizations are working for you.

Since it’s a column built into your Google Ads account, you’ll be able to sort and filter the landing pages that could use some love. You can find this new column in the Landing Pages tab of your Google Ads account:

Chavez went on to suggest using AMP landing pages as a “powerful and easy way to supercharge your site speed,” something we can definitely agree with. By using AMP landing pages together with Mobile Speed Score, you’ll be leaps and bounds ahead of your competition.

Want to get even further ahead of your competition? Sign up for early access to Unbounce’s AMP beta program right here.

Search ads are going responsive

For a while now Google has been integrating machine learning and automation into its ad platform, and it looks like the future is no different. Much like last year’s launch of Smart Display campaigns, Google dedicated quite a bit of time to explaining Responsive Search Ads. However, this may not come as news to you as the Responsive Search Ads beta has been available to many advertisers for months already.

Similar to how Smart Display campaigns combine images with text on the fly, Responsive Search Ads combine headlines and descriptions from variations you’ve inputted to create an ad that’s deemed “most relevant to the searcher.” Ideally this means your ads will be more catered to each user and query, instead of serving up a rotation of generic ads.

This is a step forward in more personalized search results, but also means less control for advertisers, and makes it complicated to test ad copy. One big benefit, however, is that these ads can show up to 90% more copy than Expanded Text Ads, meaning you take over more real estate on the SERP. If this is the future of search ads, SEOs should be worried.

Your ad could show up to three 30-character headlines (vs. just one) and two 90-character description lines (compared to one 80-character description line). And PPC-er’s seem to be on board with this extra space, with the reaction mostly positive, if not a little hesitant:

Whoa. 10 extra characters in the description line. Will there still be 4 ads at the top of the SERP? Search ads continue to get fat. #GoogleMarketingLive #ppcchat

— Mary Hartman (@PPCHartman) July 10, 2018

Trying to decide if I like Responsive Search Ads. I like how they give lots of text tho. #ppcchat #GoogleMarketingLive Keynote

— Glenn Schmelzle (@heyglenns) July 10, 2018

Not seeing Responsive Search Ads as an option in your account? The beta is still rolling out to English-language advertisers and will be rolling out to more advertisers and languages throughout 2018.

Also, if you still prefer man over machine, you can continue to use Expanded Text Ads in your campaigns.

Even more assorted product updates & improvements

Better cross-device tracking

Tracking users across devices has always been a pain for paid advertisers, but this has been improving over the years. Google reaffirmed its commitment to solving this pain by announcing cross-device reporting and remarketing in Google Analytics (to what sounded like the largest applause of the keynote).

Applause in the room for this: first time advertisers wil get cross device reporting AND remarketing in Google Analytics. "Be able to take action based on comprehensive view of customers" — Available now. #GoogleMarketingLive pic.twitter.com/5oAMuTJwV4

— Ginny Marvin (@GinnyMarvin) July 10, 2018

Finally we will get Cross Device reports from Google Analytics! #GoogleMarketingLive

— Jack Nolan (@Jack_Nolan) July 10, 2018

Google Shopping updates

If you’ve ever launched Product Listing Ads (PLAs) on Google Shopping, you know that it can be a whole other beast. Starting this year, Google will be rolling out Automated Feeds which create a feed by crawling your website (no more troubleshooting feeds). Keeping with the theme, Google also talked about the recently launched Smart Shopping campaigns that automatically optimize around a goal.

I HAVE BEEN HOPING FOR AUTOMATED FEEDS IN SHOPPING ADS HALLELUJAH. #ppcchat Seriously, I support site scraping. pic.twitter.com/7i060NIDZ2

— Kirk Williams (@PPCKirk) July 10, 2018

These changes will make PLAs a lot more accessible to advertisers, but oppositely could increase competition for those of us already advertising on Google Shopping. In fact, Smart Campaigns will soon be integrated with Shopify, meaning Shopify merchants will be able to manage their Smart Shopping campaigns without leaving the platform. This reduces barriers for the 600,000+ Shopify users that may have been previously intimidated by the Google Merchant Center.

Updates to YouTube

On the video side of things, Google announced that later this year they will be bringing a new option to TrueView for Reach ads. In addition to a call to action button, the new Form Ads will allow you to collect leads through a form directly on the ad. Because we didn’t see any examples of how these would look in the wild, I’ll say it sounds like this feature won’t be released very soon. For now though, I can guess it will be something similar to Facebook’s Lead Ads, maybe even more simple.

They also kept YouTube on the machine learning bandwagon, announcing Maximize Lift Bidding. They describe this as a bidding strategy to help you “reach people who are more likely to consider your brand after exposure to an ad.” Google added a bit more context to this feature—currently in beta—on its blog, saying, “it automatically adjusts bids at auction time to maximize the impact your video ads have on brand perception throughout the consumer journey.”

We’ll have to wait until it rolls out officially later this year to learn even more.

Machine learning for small business

If you run a small business, Google used a small slice of the keynote to remind you that you’re still an important customer. They announced the upcoming launch of something called Smart Campaigns, and—you guessed it—it involves machine learning. Google Ads is a sophisticated platform, but can still be intimidating for a small business, or a non-marketer.

Using information scanned from the company’s website and their Google My Business listing, the Smart Display campaign automatically generates ads on both search and display. The goal is to get small business owners up and running with ads as quickly as possible and to help them overcome the learning curve that can come with online advertising (or the cost of hiring an agency). After launch, the campaigns automatically optimize themselves.

Going further, the campaigns automatically generate quick and simple landing pages for small businesses, for when you’re running without a website. While these landing pages include super basic information like your location and phone number, you don’t get any control over brand messaging or even the images that get selected.

As a paid advertiser by trade myself, I’m wary of handing this much control over my ads to Google’s machine learning, but that doesn’t mean this can’t work for a small business customer. The audience for Smart Campaigns is an advertiser starting from scratch (as in, no website-from-scratch) so there would be no historical performance to compare to.

What all these updates mean

While not everything was technically fresh news at this year’s Google Marketing Live, we still had some interesting key takeaways.

What stood out the most to us at Unbounce was the critical need for fast landing pages, especially on mobile. Undeniably though, the strong thread throughout the keynote was the shift toward machine learning.

My prediction is that—over the coming months and years—Google will shift to more and more “Smart” features and campaigns until eventually machine learning becomes so intertwined that we drop the “Smart.” I’m not quite ready to give Google the wheel on all of my ad copy, bids, and optimization just yet, but I’m curious to see the data and hear the results as we move into this new era of online advertising.

.twitter-tweet { margin-left:auto !important; margin-right:auto !important; } Google Marketing Live: An Advertiser’s Take on the Highlights published first on https://nickpontemrktg.wordpress.com/

[racheltgibsau]

Google Marketing Live: An Advertiser’s Take on the Highlights

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. It’s also a great indicator of what’s top of mind for Google, and what betas you can expect to roll out (or bug your Google rep to let you into early).

Yesterday’s presentation kicked off with consumer trends, then covered improvements and launches across a range of Google ad platforms. Throughout the event we heard data control and privacy come up often, reminding us that privacy is still a major theme of 2018. And while professional paid media managers may have found the keynote a bit of a bore, there were some decent things to get excited about too.

If you don’t have an hour to watch the full recording, read on for our key highlights (or skim ‘em, if that’s more your thing).

AdWords is no more

Whoah whoah, don’t panic. The ad platform that you know and love (and rely on for your business) is still intact. In fact, if you follow PPC news or read the Google Ads blog, you probably already heard about the shift from Google AdWords to Google Ads that’s coming at the end of this month. Like the old Google Ads interface, you’ve probably already forgotten about ‘AdWords’, right?

What’s actually changed? Here’s a breakdown of what this rebrand means, and what terms to use so you sound smart in front of your boss and clients:

AdWords will become Google Ads.

DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform.

DoubleClick Search is now Search Ads 360.

The rebrand becomes official July 24th, 2018.

Page speed is critical (and more visibility means more control)

We recently shared that we’re close to launching a beta program for Accelerated Mobile Pages at Unbounce, and that page speed is a top priority for us as a leading landing page builder—so naturally we were nodding along yesterday morning as Anthony Chavez, Product Management Director at Google Ads, explained the impact that page speed can have on conversion rates.

Chavez opened his speed segment by reminding us that:

“even the best ads may not perform if your landing pages aren’t up to par, especially on mobile.”

Chavez admitted that landing page speed is often a lower priority for advertisers, who are focused on optimizing keywords, bids, and ad copy. When that’s not enough, “one of the best ways to get better performance on mobile is to improve the speed of your landing pages,” says Chavez. And we couldn’t agree more.

This is why we were giddy when he announced that Mobile Speed Score is now available in Google Ads. Mobile Speed Score is a new score telling you how fast your ad’s resulting landing pages are. This score is on a ten-point scale (ten being the fastest) and includes secret-sauce factors visible to Google—like the relationship between your mobile landing page speed and conversion rates. Plus, it’s updated daily, so you won’t have to wait weeks to figure out if your speed optimizations are working for you.

Since it’s a column built into your Google Ads account, you’ll be able to sort and filter the landing pages that could use some love. You can find this new column in the Landing Pages tab of your Google Ads account:

Chavez went on to suggest using AMP landing pages as a “powerful and easy way to supercharge your site speed,” something we can definitely agree with. By using AMP landing pages together with Mobile Speed Score, you’ll be leaps and bounds ahead of your competition.

Want to get even further ahead of your competition? Sign up for early access to Unbounce’s AMP beta program right here.

Search ads are going responsive

For a while now Google has been integrating machine learning and automation into its ad platform, and it looks like the future is no different. Much like last year’s launch of Smart Display campaigns, Google dedicated quite a bit of time to explaining Responsive Search Ads. However, this may not come as news to you as the Responsive Search Ads beta has been available to many advertisers for months already.

Similar to how Smart Display campaigns combine images with text on the fly, Responsive Search Ads combine headlines and descriptions from variations you’ve inputted to create an ad that’s deemed “most relevant to the searcher.” Ideally this means your ads will be more catered to each user and query, instead of serving up a rotation of generic ads.

This is a step forward in more personalized search results, but also means less control for advertisers, and makes it complicated to test ad copy. One big benefit, however, is that these ads can show up to 90% more copy than Expanded Text Ads, meaning you take over more real estate on the SERP. If this is the future of search ads, SEOs should be worried.

Your ad could show up to three 30-character headlines (vs. just one) and two 90-character description lines (compared to one 80-character description line). And PPC-er’s seem to be on board with this extra space, with the reaction mostly positive, if not a little hesitant:

Whoa. 10 extra characters in the description line. Will there still be 4 ads at the top of the SERP? Search ads continue to get fat. #GoogleMarketingLive #ppcchat

— Mary Hartman (@PPCHartman) July 10, 2018

Trying to decide if I like Responsive Search Ads. I like how they give lots of text tho. #ppcchat #GoogleMarketingLive Keynote

— Glenn Schmelzle (@heyglenns) July 10, 2018

Not seeing Responsive Search Ads as an option in your account? The beta is still rolling out to English-language advertisers and will be rolling out to more advertisers and languages throughout 2018.

Also, if you still prefer man over machine, you can continue to use Expanded Text Ads in your campaigns.

Even more assorted product updates & improvements

Better cross-device tracking

Tracking users across devices has always been a pain for paid advertisers, but this has been improving over the years. Google reaffirmed its commitment to solving this pain by announcing cross-device reporting and remarketing in Google Analytics (to what sounded like the largest applause of the keynote).

Applause in the room for this: first time advertisers wil get cross device reporting AND remarketing in Google Analytics. "Be able to take action based on comprehensive view of customers" — Available now. #GoogleMarketingLive pic.twitter.com/5oAMuTJwV4

— Ginny Marvin (@GinnyMarvin) July 10, 2018

Finally we will get Cross Device reports from Google Analytics! #GoogleMarketingLive

— Jack Nolan (@Jack_Nolan) July 10, 2018

Google Shopping updates

If you’ve ever launched Product Listing Ads (PLAs) on Google Shopping, you know that it can be a whole other beast. Starting this year, Google will be rolling out Automated Feeds which create a feed by crawling your website (no more troubleshooting feeds). Keeping with the theme, Google also talked about the recently launched Smart Shopping campaigns that automatically optimize around a goal.

I HAVE BEEN HOPING FOR AUTOMATED FEEDS IN SHOPPING ADS HALLELUJAH. #ppcchat Seriously, I support site scraping. pic.twitter.com/7i060NIDZ2

— Kirk Williams (@PPCKirk) July 10, 2018

These changes will make PLAs a lot more accessible to advertisers, but oppositely could increase competition for those of us already advertising on Google Shopping. In fact, Smart Campaigns will soon be integrated with Shopify, meaning Shopify merchants will be able to manage their Smart Shopping campaigns without leaving the platform. This reduces barriers for the 600,000+ Shopify users that may have been previously intimidated by the Google Merchant Center.

Updates to YouTube

On the video side of things, Google announced that later this year they will be bringing a new option to TrueView for Reach ads. In addition to a call to action button, the new Form Ads will allow you to collect leads through a form directly on the ad. Because we didn’t see any examples of how these would look in the wild, I’ll say it sounds like this feature won’t be released very soon. For now though, I can guess it will be something similar to Facebook’s Lead Ads, maybe even more simple.

They also kept YouTube on the machine learning bandwagon, announcing Maximize Lift Bidding. They describe this as a bidding strategy to help you “reach people who are more likely to consider your brand after exposure to an ad.” Google added a bit more context to this feature—currently in beta—on its blog, saying, “it automatically adjusts bids at auction time to maximize the impact your video ads have on brand perception throughout the consumer journey.”

We’ll have to wait until it rolls out officially later this year to learn even more.

Machine learning for small business

If you run a small business, Google used a small slice of the keynote to remind you that you’re still an important customer. They announced the upcoming launch of something called Smart Campaigns, and—you guessed it—it involves machine learning. Google Ads is a sophisticated platform, but can still be intimidating for a small business, or a non-marketer.

Using information scanned from the company’s website and their Google My Business listing, the Smart Display campaign automatically generates ads on both search and display. The goal is to get small business owners up and running with ads as quickly as possible and to help them overcome the learning curve that can come with online advertising (or the cost of hiring an agency). After launch, the campaigns automatically optimize themselves.

Going further, the campaigns automatically generate quick and simple landing pages for small businesses, for when you’re running without a website. While these landing pages include super basic information like your location and phone number, you don’t get any control over brand messaging or even the images that get selected.

As a paid advertiser by trade myself, I’m wary of handing this much control over my ads to Google’s machine learning, but that doesn’t mean this can’t work for a small business customer. The audience for Smart Campaigns is an advertiser starting from scratch (as in, no website-from-scratch) so there would be no historical performance to compare to.

What all these updates mean

While not everything was technically fresh news at this year’s Google Marketing Live, we still had some interesting key takeaways.

What stood out the most to us at Unbounce was the critical need for fast landing pages, especially on mobile. Undeniably though, the strong thread throughout the keynote was the shift toward machine learning.

My prediction is that—over the coming months and years—Google will shift to more and more “Smart” features and campaigns until eventually machine learning becomes so intertwined that we drop the “Smart.” I’m not quite ready to give Google the wheel on all of my ad copy, bids, and optimization just yet, but I’m curious to see the data and hear the results as we move into this new era of online advertising.

.twitter-tweet { margin-left:auto !important; margin-right:auto !important; } from RSSMix.com Mix ID 8217493 https://unbounce.com/ppc/2018-google-marketing-live-keynote/

[archiebwoollard]

Google Marketing Live: An Advertiser’s Take on the Highlights

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. It’s also a great indicator of what’s top of mind for Google, and what betas you can expect to roll out (or bug your Google rep to let you into early).

Yesterday’s presentation kicked off with consumer trends, then covered improvements and launches across a range of Google ad platforms. Throughout the event we heard data control and privacy come up often, reminding us that privacy is still a major theme of 2018. And while professional paid media managers may have found the keynote a bit of a bore, there were some decent things to get excited about too.

If you don’t have an hour to watch the full recording, read on for our key highlights (or skim ‘em, if that’s more your thing).

AdWords is no more

Whoah whoah, don’t panic. The ad platform that you know and love (and rely on for your business) is still intact. In fact, if you follow PPC news or read the Google Ads blog, you probably already heard about the shift from Google AdWords to Google Ads that’s coming at the end of this month. Like the old Google Ads interface, you’ve probably already forgotten about ‘AdWords’, right?

What’s actually changed? Here’s a breakdown of what this rebrand means, and what terms to use so you sound smart in front of your boss and clients:

AdWords will become Google Ads.

DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform.

DoubleClick Search is now Search Ads 360.

The rebrand becomes official July 24th, 2018.

Page speed is critical (and more visibility means more control)

We recently shared that we’re close to launching a beta program for Accelerated Mobile Pages at Unbounce, and that page speed is a top priority for us as a leading landing page builder—so naturally we were nodding along yesterday morning as Anthony Chavez, Product Management Director at Google Ads, explained the impact that page speed can have on conversion rates.

Chavez opened his speed segment by reminding us that:

“even the best ads may not perform if your landing pages aren’t up to par, especially on mobile.”

Chavez admitted that landing page speed is often a lower priority for advertisers, who are focused on optimizing keywords, bids, and ad copy. When that’s not enough, “one of the best ways to get better performance on mobile is to improve the speed of your landing pages,” says Chavez. And we couldn’t agree more.

This is why we were giddy when he announced that Mobile Speed Score is now available in Google Ads. Mobile Speed Score is a new score telling you how fast your ad’s resulting landing pages are. This score is on a ten-point scale (ten being the fastest) and includes secret-sauce factors visible to Google—like the relationship between your mobile landing page speed and conversion rates. Plus, it’s updated daily, so you won’t have to wait weeks to figure out if your speed optimizations are working for you.

Since it’s a column built into your Google Ads account, you’ll be able to sort and filter the landing pages that could use some love. You can find this new column in the Landing Pages tab of your Google Ads account:

Chavez went on to suggest using AMP landing pages as a “powerful and easy way to supercharge your site speed,” something we can definitely agree with. By using AMP landing pages together with Mobile Speed Score, you’ll be leaps and bounds ahead of your competition.

Want to get even further ahead of your competition? Sign up for early access to Unbounce’s AMP beta program right here.

Search ads are going responsive

For a while now Google has been integrating machine learning and automation into its ad platform, and it looks like the future is no different. Much like last year’s launch of Smart Display campaigns, Google dedicated quite a bit of time to explaining Responsive Search Ads. However, this may not come as news to you as the Responsive Search Ads beta has been available to many advertisers for months already.

Similar to how Smart Display campaigns combine images with text on the fly, Responsive Search Ads combine headlines and descriptions from variations you’ve inputted to create an ad that’s deemed “most relevant to the searcher.” Ideally this means your ads will be more catered to each user and query, instead of serving up a rotation of generic ads.

This is a step forward in more personalized search results, but also means less control for advertisers, and makes it complicated to test ad copy. One big benefit, however, is that these ads can show up to 90% more copy than Expanded Text Ads, meaning you take over more real estate on the SERP. If this is the future of search ads, SEOs should be worried.

Your ad could show up to three 30-character headlines (vs. just one) and two 90-character description lines (compared to one 80-character description line). And PPC-er’s seem to be on board with this extra space, with the reaction mostly positive, if not a little hesitant:

Whoa. 10 extra characters in the description line. Will there still be 4 ads at the top of the SERP? Search ads continue to get fat. #GoogleMarketingLive #ppcchat

— Mary Hartman (@PPCHartman) July 10, 2018

Trying to decide if I like Responsive Search Ads. I like how they give lots of text tho. #ppcchat #GoogleMarketingLive Keynote

— Glenn Schmelzle (@heyglenns) July 10, 2018

Not seeing Responsive Search Ads as an option in your account? The beta is still rolling out to English-language advertisers and will be rolling out to more advertisers and languages throughout 2018.

Also, if you still prefer man over machine, you can continue to use Expanded Text Ads in your campaigns.

Even more assorted product updates & improvements

Better cross-device tracking

Tracking users across devices has always been a pain for paid advertisers, but this has been improving over the years. Google reaffirmed its commitment to solving this pain by announcing cross-device reporting and remarketing in Google Analytics (to what sounded like the largest applause of the keynote).

Applause in the room for this: first time advertisers wil get cross device reporting AND remarketing in Google Analytics. "Be able to take action based on comprehensive view of customers" — Available now. #GoogleMarketingLive pic.twitter.com/5oAMuTJwV4

— Ginny Marvin (@GinnyMarvin) July 10, 2018

Finally we will get Cross Device reports from Google Analytics! #GoogleMarketingLive

— Jack Nolan (@Jack_Nolan) July 10, 2018

Google Shopping updates

If you’ve ever launched Product Listing Ads (PLAs) on Google Shopping, you know that it can be a whole other beast. Starting this year, Google will be rolling out Automated Feeds which create a feed by crawling your website (no more troubleshooting feeds). Keeping with the theme, Google also talked about the recently launched Smart Shopping campaigns that automatically optimize around a goal.

I HAVE BEEN HOPING FOR AUTOMATED FEEDS IN SHOPPING ADS HALLELUJAH. #ppcchat Seriously, I support site scraping. pic.twitter.com/7i060NIDZ2

— Kirk Williams (@PPCKirk) July 10, 2018

These changes will make PLAs a lot more accessible to advertisers, but oppositely could increase competition for those of us already advertising on Google Shopping. In fact, Smart Campaigns will soon be integrated with Shopify, meaning Shopify merchants will be able to manage their Smart Shopping campaigns without leaving the platform. This reduces barriers for the 600,000+ Shopify users that may have been previously intimidated by the Google Merchant Center.

Updates to YouTube

On the video side of things, Google announced that later this year they will be bringing a new option to TrueView for Reach ads. In addition to a call to action button, the new Form Ads will allow you to collect leads through a form directly on the ad. Because we didn’t see any examples of how these would look in the wild, I’ll say it sounds like this feature won’t be released very soon. For now though, I can guess it will be something similar to Facebook’s Lead Ads, maybe even more simple.

They also kept YouTube on the machine learning bandwagon, announcing Maximize Lift Bidding. They describe this as a bidding strategy to help you “reach people who are more likely to consider your brand after exposure to an ad.” Google added a bit more context to this feature—currently in beta—on its blog, saying, “it automatically adjusts bids at auction time to maximize the impact your video ads have on brand perception throughout the consumer journey.”

We’ll have to wait until it rolls out officially later this year to learn even more.

Machine learning for small business

If you run a small business, Google used a small slice of the keynote to remind you that you’re still an important customer. They announced the upcoming launch of something called Smart Campaigns, and—you guessed it—it involves machine learning. Google Ads is a sophisticated platform, but can still be intimidating for a small business, or a non-marketer.

Using information scanned from the company’s website and their Google My Business listing, the Smart Display campaign automatically generates ads on both search and display. The goal is to get small business owners up and running with ads as quickly as possible and to help them overcome the learning curve that can come with online advertising (or the cost of hiring an agency). After launch, the campaigns automatically optimize themselves.

Going further, the campaigns automatically generate quick and simple landing pages for small businesses, for when you’re running without a website. While these landing pages include super basic information like your location and phone number, you don’t get any control over brand messaging or even the images that get selected.

As a paid advertiser by trade myself, I’m wary of handing this much control over my ads to Google’s machine learning, but that doesn’t mean this can’t work for a small business customer. The audience for Smart Campaigns is an advertiser starting from scratch (as in, no website-from-scratch) so there would be no historical performance to compare to.

What all these updates mean

While not everything was technically fresh news at this year’s Google Marketing Live, we still had some interesting key takeaways.

What stood out the most to us at Unbounce was the critical need for fast landing pages, especially on mobile. Undeniably though, the strong thread throughout the keynote was the shift toward machine learning.

My prediction is that—over the coming months and years—Google will shift to more and more “Smart” features and campaigns until eventually machine learning becomes so intertwined that we drop the “Smart.” I’m not quite ready to give Google the wheel on all of my ad copy, bids, and optimization just yet, but I’m curious to see the data and hear the results as we move into this new era of online advertising.

.twitter-tweet { margin-left:auto !important; margin-right:auto !important; } from RSSMix.com Mix ID 8217493 https://unbounce.com/ppc/2018-google-marketing-live-keynote/

[tuan8packs]

Kyvio Review From Real User-Is it the True Clickfunnels Killer?

Product : Kyvio

Creator : Neil Napier (also the creator of Pixel Modo)

Price : Starting from $29 to $147/month.

Do I Recommend : Yes,but only for those who sell products online.

Recommended

Become a Kyvian Here

Visit the HomePage Here

.wp-review-14689.review-wrapper { width: 100%; float: left } .wp-review-14689.review-wrapper, .wp-review-14689 .review-title, .wp-review-14689 .review-desc p, .wp-review-14689 .reviewed-item p { color: #555555;} .wp-review-14689 .review-links a { color: #eeee22;} .wp-review-14689 .review-links a:hover { color: #555555;} .wp-review-14689 .review-list li, .wp-review-14689.review-wrapper{ background: #ffffff;} .wp-review-14689 .review-title, .wp-review-14689 .review-list li:nth-child(2n){background: #e7e7e7;} .wp-review-14689.review-wrapper, .wp-review-14689 .review-title, .wp-review-14689 .review-list li, .wp-review-14689 .review-list li:last-child, .wp-review-14689 .user-review-area, .wp-review-14689 .reviewed-item {border-color: #e7e7e7;} { "@context": "http://schema.org", "@type": "Review", "itemReviewed": { "@type": "Thing", "name": "Kyvio Review From Real User-Is it the True Clickfunnels Killer?" }, "reviewRating": { "@type": "Rating", "ratingValue": "4.6", "bestRating": 5 }, "author": { "@type": "Person", "name": "admin" }, "reviewBody": "" }

Sales funnel is really hot presently as it’s the best way to maximize value of a customer. That’s why many business owner are successful from sales funnel keywords.

But as a small business,purchasing Clickfunnels,Kartra,Convertri and other services is not ideal for everyone. In fact,they will need something all in one.

Think about this,you will need an optin and lead generation page and then they redirect to the salespage. Besides,you also need email service providers and salespage plus membership site to deliver content. And last but not least,you also need hosting provider,affiliate management and many exit intent services outsite.

When we do a math,that’s up to hundreds of dollars per month. So,today,i will introduce you an all in 1 business plattform that saves you budget while selling your own product,Kyvio.

Kyvio previously is InstaSuite and it was highly popular towards many internet marketers. I have personally tested Kyvio and really like the system.

What is Kyvio?

At first,Kyvio is an all in 1 product selling and launching plattform. It has landing page builder,email marketing services,funnel builder,affiliate management and membership site creator. Kyvio has web hosting on the cloud and also subdomain with SSL Certificate

Who is Kyvio For?

Especially for product launcher or course creator

Anyone who sells their own product online

Those who want to save budget from buying  multiple services simultaneously

And many more,…

Main Features and Demo of Kyvio

Now,i will show you exactly what is Kyvio and how it’s a great online marketing service. This is the member’s area once you login. If you just purchase the $29/month,you won’t access Smart Affiliate. But if you purchase the $69 or $147 per month plan,you will access everything.

The main difference between each pricing plans is the amount of funnels and subdomain you can access with Kyvio. In fact,Kyvio is a combination of all features such as Page Builder,Blog Builder,Sales Funnel,Membership Site,Course Management,Affiliate Management,Email Marketing and Support Desk. Here are services that you can integrate with Kyvio.

This is where you can manage subdomain.

Besides,you can view your site’s traffic.

You also have domain mapping by this tool.

1.Smart Funnel

This feature is like a page builder but you can also add products and custom redirect after people take any action.

The usage of this page builder is almost similar with Instabuilder. But of course,this one loads faster because it has better hosting and it’s not WordPress.

a.Page Builder

This is the page editor in reality,in fact,it’s a block-based editor.

You can insert elements into your page very simple.

In order to embed your video,you need an embed code.

You can also insert animation for your marketing page.

In order to integrate autoresponder,you will need HTML form. So,as a result,Kyvio works with all autoresponders.

b.Funnel Customization

You can create Variation A and B in order to split test your advertising page.

You have 2 option for page URL : pointing your own domain name or use http://bit.ly/2Nk4KkW

Besides,you can also customize your page for SEO. In fact,i see some users of Kyvio rank their own landing page.

2.Smart Product and Membership

You can sell both physical and digital products. Kyvio can help you sell physical products but it’s not a tool or store like Shopify and i don’t think it’s a replacement for Shopify,it’s better as a combination.

The majority of successful users from Kyvio are those who sell courses,softwares,services and online,offline business.

You have 2 options : sell it directly on Kyvio or sell it using shopping cart with tool like Samcart,Paykickstart,Thrivecart,etc.

If someone buy your products,you can add custom Action,this is what a funnel about.

There’s a lot way to deliver such as membership registrant or with email delivery.

When talking about membership,i think Kyvio is better than Builderall and Clickfunels.

As a training course,you can manage quiz and lessons for subscribers. So,think it as a way to replace MyKajabi and Teachable.

One of the best stuff from this product is to manage your students. As you know,when people join or purchase your course,it doesn’t mean he will complete the course. But you also know,if they don’t see anything that can guarantee their results,they will normally claim a refund.

So,you can view this as a reason to see does your student actually learn the training. That’s the point because refund request are unavoidable.

3.Smart Email

Neil Napier is the founder and co-creator of Instamailer so that the usage of this tool is really similar. The main reason why email service provider cost you monthly is because you are paying for the hosting and sending server. That’s the big value of Kyvio,it hosts your sending server and you can now manage email marketing campaigns.

You can both sending email newsletter and email autoresponder.

And besides,you can also send via its own server or SMTP server. Normally,SMTP will deliver your email better as they are transactional mail.

This is automation campaign. And this one is Broadcast message,where you can send email to all subscribers.

The Smart Funnel features has optin -built-in but you can also create optin form right with this features.

Besides,you can create and manage your own email templates with custom HTML.

If you already have mailing subcribers,you can import from CSV file.

Then you can manage your subscribers.

Autoresponder sequence is a great features from Kyvio,this is where you can create one.

For each email,you can easily preview before sending and also has spam score.

On the other hand,it has list cleaning and can block mail.ru or bad IP.

4.Smart Affiliate

This feature is for those who launch products online. Instead of paying a lot for advertising,now,your affiliate will do this process for you.

However,it seems like many users from Kyvio don’t use this feature and in fact,Neil is selling Kyvio through Zaxxa Premium,not his software.

I will discover about this feature soon. And that’s all you need to know about Kyvio before you buy the product. In fact,it’s a great product worth your investment and yes,it can save you a lot budget.

Pricing of Kyvio

There are three main pricing plans for this product. It has limitation about product and funnel but you can create unlimited pages of course.

If you purchase yearly plan,you will save budget of course.

Clearly,the full benefit of Kyvio is from Business and Pro. In my opinion,Basic is great for small business while large can buy Business and Pro. The decision is ultimately yours.

Become a New Kyvian Here

Is Kyvio Better Than Clickfunnels?

This is the most frequently asked question for those who intend tho buy Kyvio. The best answer i can provide you is that this one has some features that we say better than Clickfunnels and it’s also better about pricing.

Full benefits of Clickfunnels is only from Actionetics and Backpack because the $97/month has a lot limitation. So,in my opinion,Kyvio Business and Pro is better than Clickfunnels at $97/month plan but about Actionetics and Backpack,i think it loses.

When talking about features,i think this one is better than Clickfunnels in terms of membership site. Besides,it has SSL certificate in-built while Clickfunnels require Cloudflare setting.

But if you talk about funnel hacking,my answer is that Clickfunnels is pure better and in fact,it’s also more popular.

Bonus From Me

In order to help your life much easier,i will add some extra bonuses if you buy Kyvio through my link. Just simply buy through any link from this page and then contact me with your name,your email and your Zaxxa Receipt,i will manually check and give you direct access.

1.50 Facebook Ads Templates

2.Product Creation Bootcamp

3.Product Launch Checklist

4.Email Marketing Checklist

5.Social Media Marketing Checklist

6.Affiliate Marketing Checklist

7.Video Marketing Checklist

8.Canva Design Checklist

Become a New Kyvian Here

Pros of Kyvio

Reasonable price when comparing with competitors

Very Fast Page loading

Include SSL Certificate and Subdomain License (and can point your own domain name)

Secured membership delivery

Can Manage and follow your Students’s Learning process

High Delivery Rate Email Marketing Features (and built-in SMTP)

Manage Affiliate Program and Commissions

Cons of Kyvio

Limitation about Funnels and products You can Create

Final Verdict

In summary,Kyvio is a great product for entrepreneur and business who sells their own products. This one can save you a lot budget while selling physical and digital products. As you know,sales funnel,email marketing and membership are three most important factors when you sell or launch products online. Of course,Kyvio is a yes from me.

Become a New Kyvian Here

              The post Kyvio Review From Real User-Is it the True Clickfunnels Killer? appeared first on Daily Job Killer.

source http://dailyjobkiller.com/kyvio-review/

[tuan8packs]

Kyvio Review From Real User-Is it the True Clickfunnels Killer?

Product : Kyvio

Creator : Neil Napier (also the creator of Pixel Modo)

Price : Starting from $29 to $147/month.

Do I Recommend : Yes,but only for those who sell products online.

Recommended

Become a Kyvian Here

Visit the HomePage Here

.wp-review-14689.review-wrapper { width: 100%; float: left } .wp-review-14689.review-wrapper, .wp-review-14689 .review-title, .wp-review-14689 .review-desc p, .wp-review-14689 .reviewed-item p { color: #555555;} .wp-review-14689 .review-links a { color: #eeee22;} .wp-review-14689 .review-links a:hover { color: #555555;} .wp-review-14689 .review-list li, .wp-review-14689.review-wrapper{ background: #ffffff;} .wp-review-14689 .review-title, .wp-review-14689 .review-list li:nth-child(2n){background: #e7e7e7;} .wp-review-14689.review-wrapper, .wp-review-14689 .review-title, .wp-review-14689 .review-list li, .wp-review-14689 .review-list li:last-child, .wp-review-14689 .user-review-area, .wp-review-14689 .reviewed-item {border-color: #e7e7e7;} { "@context": "http://schema.org", "@type": "Review", "itemReviewed": { "@type": "Thing", "name": "Kyvio Review From Real User-Is it the True Clickfunnels Killer?" }, "reviewRating": { "@type": "Rating", "ratingValue": "4.6", "bestRating": 5 }, "author": { "@type": "Person", "name": "admin" }, "reviewBody": "" }

Sales funnel is really hot presently as it’s the best way to maximize value of a customer. That’s why many business owner are successful from sales funnel keywords.

But as a small business,purchasing Clickfunnels,Kartra,Convertri and other services is not ideal for everyone. In fact,they will need something all in one.

Think about this,you will need an optin and lead generation page and then they redirect to the salespage. Besides,you also need email service providers and salespage plus membership site to deliver content. And last but not least,you also need hosting provider,affiliate management and many exit intent services outsite.

When we do a math,that’s up to hundreds of dollars per month. So,today,i will introduce you an all in 1 business plattform that saves you budget while selling your own product,Kyvio.

Kyvio previously is InstaSuite and it was highly popular towards many internet marketers. I have personally tested Kyvio and really like the system.

What is Kyvio?

At first,Kyvio is an all in 1 product selling and launching plattform. It has landing page builder,email marketing services,funnel builder,affiliate management and membership site creator. Kyvio has web hosting on the cloud and also subdomain with SSL Certificate

Who is Kyvio For?

Especially for product launcher or course creator

Anyone who sells their own product online

Those who want to save budget from buying  multiple services simultaneously

And many more,…

Main Features and Demo of Kyvio

Now,i will show you exactly what is Kyvio and how it’s a great online marketing service. This is the member’s area once you login. If you just purchase the $29/month,you won’t access Smart Affiliate. But if you purchase the $69 or $147 per month plan,you will access everything.

The main difference between each pricing plans is the amount of funnels and subdomain you can access with Kyvio. In fact,Kyvio is a combination of all features such as Page Builder,Blog Builder,Sales Funnel,Membership Site,Course Management,Affiliate Management,Email Marketing and Support Desk. Here are services that you can integrate with Kyvio.

This is where you can manage subdomain.

Besides,you can view your site’s traffic.

You also have domain mapping by this tool.

1.Smart Funnel

This feature is like a page builder but you can also add products and custom redirect after people take any action.

The usage of this page builder is almost similar with Instabuilder. But of course,this one loads faster because it has better hosting and it’s not WordPress.

a.Page Builder

This is the page editor in reality,in fact,it’s a block-based editor.

You can insert elements into your page very simple.

In order to embed your video,you need an embed code.

You can also insert animation for your marketing page.

In order to integrate autoresponder,you will need HTML form. So,as a result,Kyvio works with all autoresponders.

b.Funnel Customization

You can create Variation A and B in order to split test your advertising page.

You have 2 option for page URL : pointing your own domain name or use http://bit.ly/2Nk4KkW

Besides,you can also customize your page for SEO. In fact,i see some users of Kyvio rank their own landing page.

2.Smart Product and Membership

You can sell both physical and digital products. Kyvio can help you sell physical products but it’s not a tool or store like Shopify and i don’t think it’s a replacement for Shopify,it’s better as a combination.

The majority of successful users from Kyvio are those who sell courses,softwares,services and online,offline business.

You have 2 options : sell it directly on Kyvio or sell it using shopping cart with tool like Samcart,Paykickstart,Thrivecart,etc.

If someone buy your products,you can add custom Action,this is what a funnel about.

There’s a lot way to deliver such as membership registrant or with email delivery.

When talking about membership,i think Kyvio is better than Builderall and Clickfunels.

As a training course,you can manage quiz and lessons for subscribers. So,think it as a way to replace MyKajabi and Teachable.

One of the best stuff from this product is to manage your students. As you know,when people join or purchase your course,it doesn’t mean he will complete the course. But you also know,if they don’t see anything that can guarantee their results,they will normally claim a refund.

So,you can view this as a reason to see does your student actually learn the training. That’s the point because refund request are unavoidable.

3.Smart Email

Neil Napier is the founder and co-creator of Instamailer so that the usage of this tool is really similar. The main reason why email service provider cost you monthly is because you are paying for the hosting and sending server. That’s the big value of Kyvio,it hosts your sending server and you can now manage email marketing campaigns.

You can both sending email newsletter and email autoresponder.

And besides,you can also send via its own server or SMTP server. Normally,SMTP will deliver your email better as they are transactional mail.

This is automation campaign. And this one is Broadcast message,where you can send email to all subscribers.

The Smart Funnel features has optin -built-in but you can also create optin form right with this features.

Besides,you can create and manage your own email templates with custom HTML.

If you already have mailing subcribers,you can import from CSV file.

Then you can manage your subscribers.

Autoresponder sequence is a great features from Kyvio,this is where you can create one.

For each email,you can easily preview before sending and also has spam score.

On the other hand,it has list cleaning and can block mail.ru or bad IP.

4.Smart Affiliate

This feature is for those who launch products online. Instead of paying a lot for advertising,now,your affiliate will do this process for you.

However,it seems like many users from Kyvio don’t use this feature and in fact,Neil is selling Kyvio through Zaxxa Premium,not his software.

I will discover about this feature soon. And that’s all you need to know about Kyvio before you buy the product. In fact,it’s a great product worth your investment and yes,it can save you a lot budget.

Pricing of Kyvio

There are three main pricing plans for this product. It has limitation about product and funnel but you can create unlimited pages of course.

If you purchase yearly plan,you will save budget of course.

Clearly,the full benefit of Kyvio is from Business and Pro. In my opinion,Basic is great for small business while large can buy Business and Pro. The decision is ultimately yours.

Become a New Kyvian Here

Is Kyvio Better Than Clickfunnels?

This is the most frequently asked question for those who intend tho buy Kyvio. The best answer i can provide you is that this one has some features that we say better than Clickfunnels and it’s also better about pricing.

Full benefits of Clickfunnels is only from Actionetics and Backpack because the $97/month has a lot limitation. So,in my opinion,Kyvio Business and Pro is better than Clickfunnels at $97/month plan but about Actionetics and Backpack,i think it loses.

When talking about features,i think this one is better than Clickfunnels in terms of membership site. Besides,it has SSL certificate in-built while Clickfunnels require Cloudflare setting.

But if you talk about funnel hacking,my answer is that Clickfunnels is pure better and in fact,it’s also more popular.

Bonus From Me

In order to help your life much easier,i will add some extra bonuses if you buy Kyvio through my link. Just simply buy through any link from this page and then contact me with your name,your email and your Zaxxa Receipt,i will manually check and give you direct access.

1.50 Facebook Ads Templates

2.Product Creation Bootcamp

3.Product Launch Checklist

4.Email Marketing Checklist

5.Social Media Marketing Checklist

6.Affiliate Marketing Checklist

7.Video Marketing Checklist

8.Canva Design Checklist

Become a New Kyvian Here

Pros of Kyvio

Reasonable price when comparing with competitors

Very Fast Page loading

Include SSL Certificate and Subdomain License (and can point your own domain name)

Secured membership delivery

Can Manage and follow your Students’s Learning process

High Delivery Rate Email Marketing Features (and built-in SMTP)

Manage Affiliate Program and Commissions

Cons of Kyvio

Limitation about Funnels and products You can Create

Final Verdict

In summary,Kyvio is a great product for entrepreneur and business who sells their own products. This one can save you a lot budget while selling physical and digital products. As you know,sales funnel,email marketing and membership are three most important factors when you sell or launch products online. Of course,Kyvio is a yes from me.

Become a New Kyvian Here

              The post Kyvio Review From Real User-Is it the True Clickfunnels Killer? appeared first on Daily Job Killer.

[samanthasmeyers]

Google Marketing Live: An Advertiser’s Take on the Highlights

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. It’s also a great indicator of what’s top of mind for Google, and what betas you can expect to roll out (or bug your Google rep to let you into early).

Yesterday’s presentation kicked off with consumer trends, then covered improvements and launches across a range of Google ad platforms. Throughout the event we heard data control and privacy come up often, reminding us that privacy is still a major theme of 2018. And while professional paid media managers may have found the keynote a bit of a bore, there were some decent things to get excited about too.

If you don’t have an hour to watch the full recording, read on for our key highlights (or skim ‘em, if that’s more your thing).

AdWords is no more

Whoah whoah, don’t panic. The ad platform that you know and love (and rely on for your business) is still intact. In fact, if you follow PPC news or read the Google Ads blog, you probably already heard about the shift from Google AdWords to Google Ads that’s coming at the end of this month. Like the old Google Ads interface, you’ve probably already forgotten about ‘AdWords’, right?

What’s actually changed? Here’s a breakdown of what this rebrand means, and what terms to use so you sound smart in front of your boss and clients:

AdWords will become Google Ads.

DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform.

DoubleClick Search is now Search Ads 360.

The rebrand becomes official July 24th, 2018.

Page speed is critical (and more visibility means more control)

We recently shared that we’re close to launching a beta program for Accelerated Mobile Pages at Unbounce, and that page speed is a top priority for us as a leading landing page builder—so naturally we were nodding along yesterday morning as Anthony Chavez, Product Management Director at Google Ads, explained the impact that page speed can have on conversion rates.

Chavez opened his speed segment by reminding us that:

“even the best ads may not perform if your landing pages aren’t up to par, especially on mobile.”

Chavez admitted that landing page speed is often a lower priority for advertisers, who are focused on optimizing keywords, bids, and ad copy. When that’s not enough, “one of the best ways to get better performance on mobile is to improve the speed of your landing pages,” says Chavez. And we couldn’t agree more.

This is why we were giddy when he announced that Mobile Speed Score is now available in Google Ads. Mobile Speed Score is a new score telling you how fast your ad’s resulting landing pages are. This score is on a ten-point scale (ten being the fastest) and includes secret-sauce factors visible to Google—like the relationship between your mobile landing page speed and conversion rates. Plus, it’s updated daily, so you won’t have to wait weeks to figure out if your speed optimizations are working for you.

Since it’s a column built into your Google Ads account, you’ll be able to sort and filter the landing pages that could use some love. You can find this new column in the Landing Pages tab of your Google Ads account:

Chavez went on to suggest using AMP landing pages as a “powerful and easy way to supercharge your site speed,” something we can definitely agree with. By using AMP landing pages together with Mobile Speed Score, you’ll be leaps and bounds ahead of your competition.

Want to get even further ahead of your competition? Sign up for early access to Unbounce’s AMP beta program right here.

Search ads are going responsive

For a while now Google has been integrating machine learning and automation into its ad platform, and it looks like the future is no different. Much like last year’s launch of Smart Display campaigns, Google dedicated quite a bit of time to explaining Responsive Search Ads. However, this may not come as news to you as the Responsive Search Ads beta has been available to many advertisers for months already.

Similar to how Smart Display campaigns combine images with text on the fly, Responsive Search Ads combine headlines and descriptions from variations you’ve inputted to create an ad that’s deemed “most relevant to the searcher.” Ideally this means your ads will be more catered to each user and query, instead of serving up a rotation of generic ads.

This is a step forward in more personalized search results, but also means less control for advertisers, and makes it complicated to test ad copy. One big benefit, however, is that these ads can show up to 90% more copy than Expanded Text Ads, meaning you take over more real estate on the SERP. If this is the future of search ads, SEOs should be worried.

Your ad could show up to three 30-character headlines (vs. just one) and two 90-character description lines (compared to one 80-character description line). And PPC-er’s seem to be on board with this extra space, with the reaction mostly positive, if not a little hesitant:

Whoa. 10 extra characters in the description line. Will there still be 4 ads at the top of the SERP? Search ads continue to get fat. #GoogleMarketingLive #ppcchat

— Mary Hartman (@PPCHartman) July 10, 2018

Trying to decide if I like Responsive Search Ads. I like how they give lots of text tho. #ppcchat #GoogleMarketingLive Keynote

— Glenn Schmelzle (@heyglenns) July 10, 2018

Not seeing Responsive Search Ads as an option in your account? The beta is still rolling out to English-language advertisers and will be rolling out to more advertisers and languages throughout 2018.

Also, if you still prefer man over machine, you can continue to use Expanded Text Ads in your campaigns.

Even more assorted product updates & improvements

Better cross-device tracking

Tracking users across devices has always been a pain for paid advertisers, but this has been improving over the years. Google reaffirmed its commitment to solving this pain by announcing cross-device reporting and remarketing in Google Analytics (to what sounded like the largest applause of the keynote).

Applause in the room for this: first time advertisers wil get cross device reporting AND remarketing in Google Analytics. "Be able to take action based on comprehensive view of customers" — Available now. #GoogleMarketingLive pic.twitter.com/5oAMuTJwV4

— Ginny Marvin (@GinnyMarvin) July 10, 2018

Finally we will get Cross Device reports from Google Analytics! #GoogleMarketingLive

— Jack Nolan (@Jack_Nolan) July 10, 2018

Google Shopping updates

If you’ve ever launched Product Listing Ads (PLAs) on Google Shopping, you know that it can be a whole other beast. Starting this year, Google will be rolling out Automated Feeds which create a feed by crawling your website (no more troubleshooting feeds). Keeping with the theme, Google also talked about the recently launched Smart Shopping campaigns that automatically optimize around a goal.

I HAVE BEEN HOPING FOR AUTOMATED FEEDS IN SHOPPING ADS HALLELUJAH. #ppcchat Seriously, I support site scraping. pic.twitter.com/7i060NIDZ2

— Kirk Williams (@PPCKirk) July 10, 2018

These changes will make PLAs a lot more accessible to advertisers, but oppositely could increase competition for those of us already advertising on Google Shopping. In fact, Smart Campaigns will soon be integrated with Shopify, meaning Shopify merchants will be able to manage their Smart Shopping campaigns without leaving the platform. This reduces barriers for the 600,000+ Shopify users that may have been previously intimidated by the Google Merchant Center.

Updates to YouTube

On the video side of things, Google announced that later this year they will be bringing a new option to TrueView for Reach ads. In addition to a call to action button, the new Form Ads will allow you to collect leads through a form directly on the ad. Because we didn’t see any examples of how these would look in the wild, I’ll say it sounds like this feature won’t be released very soon. For now though, I can guess it will be something similar to Facebook’s Lead Ads, maybe even more simple.

They also kept YouTube on the machine learning bandwagon, announcing Maximize Lift Bidding. They describe this as a bidding strategy to help you “reach people who are more likely to consider your brand after exposure to an ad.” Google added a bit more context to this feature—currently in beta—on its blog, saying, “it automatically adjusts bids at auction time to maximize the impact your video ads have on brand perception throughout the consumer journey.”

We’ll have to wait until it rolls out officially later this year to learn even more.

Machine learning for small business

If you run a small business, Google used a small slice of the keynote to remind you that you’re still an important customer. They announced the upcoming launch of something called Smart Campaigns, and—you guessed it—it involves machine learning. Google Ads is a sophisticated platform, but can still be intimidating for a small business, or a non-marketer.

Using information scanned from the company’s website and their Google My Business listing, the Smart Display campaign automatically generates ads on both search and display. The goal is to get small business owners up and running with ads as quickly as possible and to help them overcome the learning curve that can come with online advertising (or the cost of hiring an agency). After launch, the campaigns automatically optimize themselves.

Going further, the campaigns automatically generate quick and simple landing pages for small businesses, for when you’re running without a website. While these landing pages include super basic information like your location and phone number, you don’t get any control over brand messaging or even the images that get selected.

As a paid advertiser by trade myself, I’m wary of handing this much control over my ads to Google’s machine learning, but that doesn’t mean this can’t work for a small business customer. The audience for Smart Campaigns is an advertiser starting from scratch (as in, no website-from-scratch) so there would be no historical performance to compare to.

What all these updates mean

While not everything was technically fresh news at this year’s Google Marketing Live, we still had some interesting key takeaways.

What stood out the most to us at Unbounce was the critical need for fast landing pages, especially on mobile. Undeniably though, the strong thread throughout the keynote was the shift toward machine learning.

My prediction is that—over the coming months and years—Google will shift to more and more “Smart” features and campaigns until eventually machine learning becomes so intertwined that we drop the “Smart.” I’m not quite ready to give Google the wheel on all of my ad copy, bids, and optimization just yet, but I’m curious to see the data and hear the results as we move into this new era of online advertising.

.twitter-tweet { margin-left:auto !important; margin-right:auto !important; } from Marketing https://unbounce.com/ppc/2018-google-marketing-live-keynote/ via http://www.rssmix.com/

[kennethmontiveros]

Google Marketing Live: An Advertiser’s Take on the Highlights

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. It’s also a great indicator of what’s top of mind for Google, and what betas you can expect to roll out (or bug your Google rep to let you into early).

Yesterday’s presentation kicked off with consumer trends, then covered improvements and launches across a range of Google ad platforms. Throughout the event we heard data control and privacy come up often, reminding us that privacy is still a major theme of 2018. And while professional paid media managers may have found the keynote a bit of a bore, there were some decent things to get excited about too.

If you don’t have an hour to watch the full recording, read on for our key highlights (or skim ‘em, if that’s more your thing).

AdWords is no more

Whoah whoah, don’t panic. The ad platform that you know and love (and rely on for your business) is still intact. In fact, if you follow PPC news or read the Google Ads blog, you probably already heard about the shift from Google AdWords to Google Ads that’s coming at the end of this month. Like the old Google Ads interface, you’ve probably already forgotten about ‘AdWords’, right?

What’s actually changed? Here’s a breakdown of what this rebrand means, and what terms to use so you sound smart in front of your boss and clients:

AdWords will become Google Ads.

DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform.

DoubleClick Search is now Search Ads 360.

The rebrand becomes official July 24th, 2018.

Page speed is critical (and more visibility means more control)

We recently shared that we’re close to launching a beta program for Accelerated Mobile Pages at Unbounce, and that page speed is a top priority for us as a leading landing page builder—so naturally we were nodding along yesterday morning as Anthony Chavez, Product Management Director at Google Ads, explained the impact that page speed can have on conversion rates.

Chavez opened his speed segment by reminding us that:

“even the best ads may not perform if your landing pages aren’t up to par, especially on mobile.”

Chavez admitted that landing page speed is often a lower priority for advertisers, who are focused on optimizing keywords, bids, and ad copy. When that’s not enough, “one of the best ways to get better performance on mobile is to improve the speed of your landing pages,” says Chavez. And we couldn’t agree more.

This is why we were giddy when he announced that Mobile Speed Score is now available in Google Ads. Mobile Speed Score is a new score telling you how fast your ad’s resulting landing pages are. This score is on a ten-point scale (ten being the fastest) and includes secret-sauce factors visible to Google—like the relationship between your mobile landing page speed and conversion rates. Plus, it’s updated daily, so you won’t have to wait weeks to figure out if your speed optimizations are working for you.

Since it’s a column built into your Google Ads account, you’ll be able to sort and filter the landing pages that could use some love. You can find this new column in the Landing Pages tab of your Google Ads account:

Chavez went on to suggest using AMP landing pages as a “powerful and easy way to supercharge your site speed,” something we can definitely agree with. By using AMP landing pages together with Mobile Speed Score, you’ll be leaps and bounds ahead of your competition.

Want to get even further ahead of your competition? Sign up for early access to Unbounce’s AMP beta program right here.

Search ads are going responsive

For a while now Google has been integrating machine learning and automation into its ad platform, and it looks like the future is no different. Much like last year’s launch of Smart Display campaigns, Google dedicated quite a bit of time to explaining Responsive Search Ads. However, this may not come as news to you as the Responsive Search Ads beta has been available to many advertisers for months already.

Similar to how Smart Display campaigns combine images with text on the fly, Responsive Search Ads combine headlines and descriptions from variations you’ve inputted to create an ad that’s deemed “most relevant to the searcher.” Ideally this means your ads will be more catered to each user and query, instead of serving up a rotation of generic ads.

This is a step forward in more personalized search results, but also means less control for advertisers, and makes it complicated to test ad copy. One big benefit, however, is that these ads can show up to 90% more copy than Expanded Text Ads, meaning you take over more real estate on the SERP. If this is the future of search ads, SEOs should be worried.

Your ad could show up to three 30-character headlines (vs. just one) and two 90-character description lines (compared to one 80-character description line). And PPC-er’s seem to be on board with this extra space, with the reaction mostly positive, if not a little hesitant:

Whoa. 10 extra characters in the description line. Will there still be 4 ads at the top of the SERP? Search ads continue to get fat. #GoogleMarketingLive #ppcchat

— Mary Hartman (@PPCHartman) July 10, 2018

Trying to decide if I like Responsive Search Ads. I like how they give lots of text tho. #ppcchat #GoogleMarketingLive Keynote

— Glenn Schmelzle (@heyglenns) July 10, 2018

Not seeing Responsive Search Ads as an option in your account? The beta is still rolling out to English-language advertisers and will be rolling out to more advertisers and languages throughout 2018.

Also, if you still prefer man over machine, you can continue to use Expanded Text Ads in your campaigns.

Even more assorted product updates & improvements

Better cross-device tracking

Tracking users across devices has always been a pain for paid advertisers, but this has been improving over the years. Google reaffirmed its commitment to solving this pain by announcing cross-device reporting and remarketing in Google Analytics (to what sounded like the largest applause of the keynote).

Applause in the room for this: first time advertisers wil get cross device reporting AND remarketing in Google Analytics. "Be able to take action based on comprehensive view of customers" — Available now. #GoogleMarketingLive pic.twitter.com/5oAMuTJwV4

— Ginny Marvin (@GinnyMarvin) July 10, 2018

Finally we will get Cross Device reports from Google Analytics! #GoogleMarketingLive

— Jack Nolan (@Jack_Nolan) July 10, 2018

Google Shopping updates

If you’ve ever launched Product Listing Ads (PLAs) on Google Shopping, you know that it can be a whole other beast. Starting this year, Google will be rolling out Automated Feeds which create a feed by crawling your website (no more troubleshooting feeds). Keeping with the theme, Google also talked about the recently launched Smart Shopping campaigns that automatically optimize around a goal.

I HAVE BEEN HOPING FOR AUTOMATED FEEDS IN SHOPPING ADS HALLELUJAH. #ppcchat Seriously, I support site scraping. pic.twitter.com/7i060NIDZ2

— Kirk Williams (@PPCKirk) July 10, 2018

These changes will make PLAs a lot more accessible to advertisers, but oppositely could increase competition for those of us already advertising on Google Shopping. In fact, Smart Campaigns will soon be integrated with Shopify, meaning Shopify merchants will be able to manage their Smart Shopping campaigns without leaving the platform. This reduces barriers for the 600,000+ Shopify users that may have been previously intimidated by the Google Merchant Center.

Updates to YouTube

On the video side of things, Google announced that later this year they will be bringing a new option to TrueView for Reach ads. In addition to a call to action button, the new Form Ads will allow you to collect leads through a form directly on the ad. Because we didn’t see any examples of how these would look in the wild, I’ll say it sounds like this feature won’t be released very soon. For now though, I can guess it will be something similar to Facebook’s Lead Ads, maybe even more simple.

They also kept YouTube on the machine learning bandwagon, announcing Maximize Lift Bidding. They describe this as a bidding strategy to help you “reach people who are more likely to consider your brand after exposure to an ad.” Google added a bit more context to this feature—currently in beta—on its blog, saying, “it automatically adjusts bids at auction time to maximize the impact your video ads have on brand perception throughout the consumer journey.”

We’ll have to wait until it rolls out officially later this year to learn even more.

Machine learning for small business

If you run a small business, Google used a small slice of the keynote to remind you that you’re still an important customer. They announced the upcoming launch of something called Smart Campaigns, and—you guessed it—it involves machine learning. Google Ads is a sophisticated platform, but can still be intimidating for a small business, or a non-marketer.

Using information scanned from the company’s website and their Google My Business listing, the Smart Display campaign automatically generates ads on both search and display. The goal is to get small business owners up and running with ads as quickly as possible and to help them overcome the learning curve that can come with online advertising (or the cost of hiring an agency). After launch, the campaigns automatically optimize themselves.

Going further, the campaigns automatically generate quick and simple landing pages for small businesses, for when you’re running without a website. While these landing pages include super basic information like your location and phone number, you don’t get any control over brand messaging or even the images that get selected.

As a paid advertiser by trade myself, I’m wary of handing this much control over my ads to Google’s machine learning, but that doesn’t mean this can’t work for a small business customer. The audience for Smart Campaigns is an advertiser starting from scratch (as in, no website-from-scratch) so there would be no historical performance to compare to.

What all these updates mean

While not everything was technically fresh news at this year’s Google Marketing Live, we still had some interesting key takeaways.

What stood out the most to us at Unbounce was the critical need for fast landing pages, especially on mobile. Undeniably though, the strong thread throughout the keynote was the shift toward machine learning.

My prediction is that—over the coming months and years—Google will shift to more and more “Smart” features and campaigns until eventually machine learning becomes so intertwined that we drop the “Smart.” I’m not quite ready to give Google the wheel on all of my ad copy, bids, and optimization just yet, but I’m curious to see the data and hear the results as we move into this new era of online advertising.

.twitter-tweet { margin-left:auto !important; margin-right:auto !important; } Google Marketing Live: An Advertiser’s Take on the Highlights published first on http://nickpontemktg.blogspot.com/