#sherryconnects

[orgcommunity2015]

Why Your Association’s Future Depends on Embracing Digital Transformation

Digital transformation is no longer a choice; it’s a necessity. In today’s technology-driven world, associations that fail to modernize risk losing relevance, members, and revenue. Meeting evolving member expectations and staying competitive requires a commitment to embedding technology into every aspect of your organization’s strategy.  Despite the urgency, many associations are struggling to…

[orgcommunity2015]

How Ready Is Your Association? Discover Your Pathway to Excellence 

In today’s environment, adaptability isn’t just an advantage—it’s a necessity. Associations are operating in a time of rapid digital transformation and evolving member expectations, where staying relevant and impactful requires the ability to continuously assess and adjust. While many organizations aspire to achieve excellence, few take the time to evaluate their readiness for the journey.  By…

[orgcommunity2015]

From Resilience to Growth: How Associations Can Succeed  

Associations are navigating unprecedented challenges. The rapid pace of digital transformation, evolving member expectations, and the need for innovative solutions underscore the importance of resilience. But in an era of constant change, resilience alone is not enough. Associations must adopt a growth mindset, using change as a catalyst for improvement and innovation.  Resilient organizations…

[orgcommunity2015]

Building Blocks of Excellence: Strategy, Culture, and Technology  

The world of associations is at a pivotal moment. Disruption isn’t just knocking at the door—it’s reshaping the entire house. Technology, particularly AI, is driving rapid change and presenting associations with an extraordinary opportunity to innovate and lead. But how do you move from being reactive to proactive, from surviving to thriving? At .orgSource, we believe the key lies in mastering…

[orgcommunity2015]

Top Digital Trends of 2024 and How to Prepare for 2025 

As we approach the end of 2024, our latest. orgSource Digital Trends Survey has shed light on the forces shaping the association landscape. Associations are at a pivotal moment, where adapting to digital trends will determine how well they thrive in 2025 and beyond. The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly…

[orgcommunity2015]

Leveraging AI for Personalized Member Engagement

Artificial Intelligence (AI) is reshaping industries across the globe, and associations are no exception. As members expect more personalized and meaningful interactions, AI offers a transformative solution to customize engagement at scale. For associations, leveraging AI is not merely advantageous—it’s essential for remaining relevant in today’s fast-evolving digital landscape. By embracing AI,…

[orgcommunity2015]

Upskilling Your Workforce: Preparing for the Future of Associations

In today’s rapidly evolving digital landscape, one of the biggest challenges associations face is ensuring their workforce has the skills necessary to thrive in an age of technology. As artificial intelligence (AI), data analytics, and automation become increasingly integral to operations, upskilling your workforce is no longer a luxury—it’s a necessity.  The organizations that will lead the…

[orgcommunity2015]

Be Prepared to Deliver Digital Value

You may not want to be the first to dive into the newest digital trends. Some leaders prefer to hang back and let others be the guinea pigs. I’ll offer a caveat. Don’t wait too long. The best hedge against disruption is the Scouts’ motto, “Be Prepared.” In 2018, my business partner, Kevin Ordonez, and I wrote our book, “Association 4.0—Positioning for Success in an Era of Disruption.” We…

[orgcommunity2015]

Turn Ordinary into Extraordinary--Bold Ideas are Solutions Day’s Signature

Maybe we don’t need 31 Flavors. What if vanilla is the one? Pralines n’ Cream will always have a place in my top ten. But the power of simplicity is often overlooked and under-appreciated. When you focus on what’s iconic to you, you can find deeper meaning in life and work. That kind of bold idea makes .orgCommunity’s Solutions Day an eye-opening event. Stephanie Hendrick, this year’s keynote…

[orgcommunity2015]

Good Data Governance Equals Great Member Experiences

Lately, I’ve been writing about the importance of connecting technology to values and emotions. But I may be glossing over an important point. It’s impossible to create that high-level, human-centered impact without getting into the weeds. Data is the foundation for every technology initiative. Good data governance is essential for successful digital outcomes. Data that accurately reflects your…

[orgcommunity2015]

Make the Champion Disruptor Your Catalyst for Change—Use AI to Drive Transformation

If you asked me to describe the future of associations in one word, it would be “transformation.” And, if you asked why I made that choice, I would say “AI.” Maybe you are not keen on becoming a butterfly. Perhaps your organization is one of those tradition-bound groups with a history that has been a decades-long cast iron model for culture, governance, and operations. Remaining in that safe…

[orgcommunity2015]

Grounded in Tradition and Focused on the Future, A Conversation with Richard Yep, CAE, FASAE

I love talking with executives who see the association industry through a wide lens. My recent podcast guest, Richard Yep, is one of those people. Richard is a visionary thinker whose opinions are filtered through years of expertise. Richard draws on four decades of experience in the association community. For 30 years, he served as CEO at the American Counseling Association (ACA). Currently, he…

[orgcommunity2015]

Delivering Excellence in the Age of AI or Association 4.0

Part One Excellence is never a given. Being identified as the best in anything from soccer to sales requires commitment and hard work. But for decades, associations easily held pride of place in their industries. Members saw us as a professional home, their most trusted source of advocacy and information. Yes, we had to win that loyalty. But there weren’t many contestants vying to take it…

[orgcommunity2015]

Make Space—Lighten the Load for Your Heavy Lifters

Stuff is falling off your plate. You’re surrounded by a scary pile of responsibilities. You could delegate. But you don’t have the time to bring another staffer up to speed. Or you might hire new talent, but an opportunity to interview and onboard seems as elusive as a vacation day. Unfortunately, this Catch 22 is standard operating procedure in some associations. Limited resources paired with…

[orgcommunity2015]

Without Trust You Don't Have a Team

Do you ever wonder how you’re doing as a leader? What’s the best way to evaluate your skills? There are a variety of metrics that might be useful. You could distribute a survey, conduct 360-degree performance evaluations, analyze the financials, and assess your progress against goals. But there is an easier way. Ask yourself whether your team trusts you. Trust is the currency of effective…

[orgcommunity2015]

Soft Skills Support Hard Leadership Challenges

In a digital market moving at the speed of a video game, recruiting the right staff is a make-or-break activity. But what about the other half of the equation? Most association CEOs don’t hand-pick the board. How do we bring novice players up to speed? What can we do to ensure they have the skills to understand a challenging landscape and make the wise decisions needed for success? Lately, I’ve…