#seo tips 2019

[ss-tech-services]

The Complete Guide to Instagram SEO: Expert Tips from SS TECH SERVICES

In the contemporary age we live in, Instagram has also turned out to be a platform where businesses strive to reach their customers and build a loyal brand. Even so, considering the number of users and brands aiming for their attention, posting content is just not enough. There is no doubt it is important, in those cases, it is essential to use an Instagram Search Engine Optimization (SEO). At SS TECH SERVICES, we are fully aware of the intricacies of the subject and how Instagram SEO is essential online. In this article, we will discuss all sorts of things related to Instagram SEO, its working processes and its importance for your business.

What Is Instagram Search Engine Optimization?

According to the work of Jin et al (2019), Integrated Search Engine Optimization, or Search Engine Marketing (SEM), also incorporates paid advertising through developing, running, and managing ads on the platform of Instagram. This clearly shows that Instagram is not a typical advertising channel but a platform where interaction with the target audience is expected to take place. With respect to Instagram, SEO represents all the processes that facilitate improving one’s Instagram profile and the content thereby making it rank well in Instagram search and profile features. In contrast to the classic search engines as Google, the algorithm of Instagram is based on the users’ activity and relevance.

Why Instagram SEO Matters for SS TECH SERVICES

With more than 2 billion active users on Instagram, one needs to do much more than high-grade photographs or videos. As a consequence: Instagram SEO provides several benefits for your business.

Enhanced Visibility: Improved visibility results in more followers as well as more brand reach

Enhance Engagement: Edited content improves the number of likes, comments, and shares which results in enhanced engagement.

Increase Sales: There is always increased traffic and conversion when the right target market has been captured.

Key Principles of Optimization for Instagram

There are many principles that should be known and followed when doing Instagram SEO for its success:

Edit Profile

The Instagram profile is the first and key step in ITelsa instigation SEO. Here is how SS TECH SERVICES can optimize it:

Username and Handle: When creating a username and handle for your brand, be sure to include keywords. For instance, a handle like @SSTechServices works in promoting the brand and audience searching it.

Profile Name: Add your business name and other keywords to your profile name. For instance, ‘SS TECH SERVICES – Tech Solutions’ expands keyword relevance.

Bio: Write a clear and catchy biography with primary keywords that describe your services. With limited character usage of a bio, make it as precise as possible adding words snitching CTA and your website limited to a hyperlink.

Profile Picture: A clear and identifiable image, for example, a company logo, is recommended to improve the brand association.

Avoid adding unnecessary words. Use Relevant Keywords and Hashtags

Keywords and hashtags are indispensable when dealing with Instagram SEO:

Keywords. It is wise to add relevant keywords in your captions and bio. Search for terms used by people belonging to your target audience such. For instance, “tech solutions” or “IT services.”

Hashtags: Include a combination of some of the most commonly used and some less popular hashtags. Instagram allows a maximum of 30 hashtags in a single post, but more than often it is ideal to use around 10 – 15 hashtags that are very relevant to the content. Hence, In post relate to area of IT solutions, possible hashtags are #TechSolutions, #ITServices, #DigitalInnovation, etc.

Develop Compelling Content That Performs

When looking at how to grow an account on Instagram, an important feature will be engagement. To increase the engagement metrics:

High-quality images and video content: Make sure the graphics, videos and the images are of very high quality and are professional. Enhance your visuals and be proficient in branding.

Interesting Captions: There is an important need to include stories that solicit comments from followers. Encourage questions, insights or simply tell them “Let us know your thoughts below!”

Regularity: You need to be consistent in your posts so the audience can remain interested and also let Instagram know that your page is active.

Explore the Trend for Instagram Stories and Reels.

The use of Instagram stories and Instagram reels is fun and advantageous in that, there is incredible engagement with followers:

Stories: When using stories, it is possible to allow the audience to get some insights or updates, use the swipe up strategy to promote your products or even some limited offers. UseRelevant hastags, location tags as well.

Reels: Reels are mostly short, creative, entertaining videos. Use popular sounds and high-volume tags to make your tech skills stand out and appeal to a larger audience.

Interact with Your Audience

Engagement is not one-sided. Engage with your followers by doing the following:

Responding to Comments: Audience participation should always be acknowledged and hence, comments and/or messages should be replied to as soon as possible.

Interacting with Other Accounts: Follow, Comment, Like and Share Other people’s accounts under the relevant niche. This creates networks and expands your reach.

Analyze the Data and Adapt Your Plan Accordingly

Instagram Insights report should be examined periodically in order to revise some of the strategies that may not be working.

Keep an Eye on Key Metrics: Pay attention to important numbers including but not limited to reach, impressions, engagement rate, as well as growth in the number of followers.

Assess Content Performance: Based on the type of content created, a decision should be made on which approach has the best positive impact to make the appropriate change. Alter keywords, hashtags and content types.

Ways to Improve your Instagram SEO

If you are trying to improve on your Instagram SEO efforts, then ensure that you stick to these practices.

Be current: There will always be changes in Instagram strategies and algorithms and therefore it is always advisable to learn what is new and what has changed. Keep trying: Different types of content, times to post, and different hashtags can influence the audience you want to reach.

Collaborate: Extend your audience and enhance your authority by working along with influencers or other businesses in your region.

Conclusion

For business such as SS TECH SERVICES, which intends to expand its footprint on the power that is Instagram, Instagram Search Engine Optimization is a necessity. One can enhance their profile, include appropriate keywords and tags, improve the content of the messages, and actively respond to the audience in order to get better exposure and engagement and accomplish the intended objectives of the businesses. Always be active. Based on your achievements over a period of time, modify your plans where necessary so that you are always winning in this contest.

Keen to elevate your Instagram strategies? Use these SEO tips now, and SS TECH SERVICES will make a lot of difference you’ve never imagined on Instagram!

[hugheses]

you advised “learn to use google and twitter etc search tools so you can filter through searches easily” do you have any tips?

sure! you can look up a full list of search operators for whatever you’re searching on bc they vary but typically have similar functions. for twitter you can also hit the advanced search tool. the most common things i do are set date ranges so i can comb through a specific time period, and then scroll through everything. for example recently i was looking for posts about jack during world juniors so i searched “jack hughes OR @ jackhughes43 until:2019-01-20”. the name OR @ trick is also helpful bc it pulls up ppl tagging someone in posts, this is what i do in my daily name searching, and on desktop twitter you can pin searches so they’re always saved and i don’t have to re-type it in. you can also exclude replies or certain keywords, which can help if like, you don’t want to know about for example the jack hughes soccer player in england. so you could exclude -football or the name of his team or whatever. for google due to SEO garbage the search tools don’t work as well as they used to but country girls make do, i also will frequently use the site: operator and search a site for every mention and sometimes just click on the photos tab. this will also work for subdomains so like the usa hockey site will pull up the ntdp website too etc. again you can also exclude words here. these are the tricks i use the most, and generally other social media sites also have search tools but sometimes are more clunky, like facebook you can search posts by year but not everything shows up and that website confuses me anyways. instagram sadly has no real way to search stuff well and they wont even let you sort hashtags by recent anymore so you’re kinda fucked there. but other than zuckerberg making my life harder for no reason you can find search operators or advanced search options for a lot of places.

[mikepercy123]

Ditching social media could be the spark to ignite your business growth. We look at five different ways you can use your content to power your business instead. Quality content is the dark horse of the marketing world. Misunderstood by many, it can be the difference between a sustainable business and one that never reaches its full potential. Most newcomers and small business owners focus on social media because they are conditioned through their own experience using the platforms that it's "where everyone is at". But that's only half the story. If you dig deeper it isn't difficult to see why it makes sense to prioritise quality content as a medium-term solution for reliable business growth. Read on to find out more. The cost of Facebook The cost to run a Facebook page that gets 2,000 likes per month in 2019 can vary depending on a number of factors, such as the nature of your business, the target audience, and the type of content you're creating. However, it's possible to estimate the costs based on some common expenses associated with running a Facebook page. Content creation: Creating high-quality, engaging content can take time and effort, and you may need to hire a professional to help you with this. The costs can vary depending on the type of content and the level of expertise required, but you should expect to spend anywhere from $500 to $5000 per month on content creation. Advertising: To reach a larger audience, you may want to invest in Facebook advertising. The costs will depend on the type of ad you choose, your target audience, and your budget. You can expect to spend anywhere from $500 to $5000 per month on advertising, depending on your ad budget and targeting. Monitoring and engagement: You'll also need to spend time monitoring your page and engaging with your audience. This can be done by yourself or by hiring a community manager. The costs will depend on the level of expertise required, but you should expect to spend anywhere from $500 to $1000 per month on this. Tools: There are various tools that can help you to manage and optimize your page, such as analytics and scheduling tools. The costs will depend on the specific tools you choose, but you should expect to spend anywhere from $50 to $200 per month on this. It's worth noting that these estimates are approximate and costs can vary depending on the size of the page, audience, location, and other factors. Additionally, you may also want to consider other expenses such as video production, graphic design, and website hosting. It's no surprise then, that many small businesses struggle to make an impact on social media. Who can afford to pay out that kind of cash just to get a leg-up on the algorithm? The only viable option for many is post and hope. And that is a busted flush. A study by BuzzSumo in 2016 found that organic reach for Facebook posts by brands had dropped by a significant amount, similar findings have been reported by other social media analytics firms such as Social Media Today in 2018, which found that organic reach on Facebook had dropped to as low as 2% for some pages. Focus on quality content instead By focusing on creating quality content and utilizing other cost-effective strategies, you can reach new markets and grow your business. Here are some tips that can help: Search Engine Optimization (SEO): Research keywords that your target audience is searching for Create high-quality content that is optimized for those keywords Build backlinks to your website to improve your search rankings. A study by Moz found that backlinks are still one of the most important ranking factors for SEO Content Marketing: Create a variety of content that provides value to your customers Consistently share your content across different platforms Use analytics to track the performance of your content and make improvements. A study by Content Marketing Institute found that businesses that prioritize creating valuable, relevant, and consistent content are more likely to see success

Influencer Marketing: Research influencers in your industry that align with your brand values Reach out to them and build relationships Collaborate with them to create content that will reach a wider audience. A study by Influencer Marketing Hub found that influencer marketing can generate $6.50 for every $1 spent Public Relations (PR): Build relationships with media outlets Pitch stories about your business to them Use press coverage to reach a wider audience. A study by the Content Marketing Institute found that PR is more effective than advertising for building brand awareness Referral Marketing: Encourage your existing customers to refer new customers to your business Offer incentives for referrals Use referral marketing as a cost-effective way to reach new markets. A study by Nielsen found that 92% of consumers trust recommendations from friends and family over any form of advertising Ditching social media and focusing on creating quality content can be a cost-effective way for small businesses to reach new markets and grow their customer base. The key is to prioritize creating valuable, relevant, and consistent content, and to utilize other cost-effective strategies such as SEO, content marketing, influencer marketing, PR, and referral marketing. Links to cited studies: A study by BuzzSumo in 2016 found that organic reach for Facebook posts by brands had dropped by a significant amount. Link: https://buzzsumo.com/blog/facebook-organic-reach-decline/ A report by Social Media Today in 2018 found that organic reach on Facebook had dropped to as low as 2% for some pages. Link: https://www.socialmediatoday.com/news/facebook-organic-reach-has-dropped-to-just-2-for-some-pages-new-data-reveals/519768/ A study by Moz found that backlinks are still one of the most important ranking factors for SEO. Link: https://moz.com/blog/ranking-factors A study by Content Marketing Institute found that businesses that prioritize creating valuable, relevant, and consistent content are more likely to see success. Link: https://contentmarketinginstitute.com/2019/07/content-marketing-trends-2019/ A study by Influencer Marketing Hub found that influencer marketing can generate $6.50 for every $1 spent. Link: https://influencermarketinghub.com/influencer-marketing-statistics/ A study by the Content Marketing Institute found that PR is more effective than advertising for building brand awareness. Link: https://contentmarketinginstitute.com/2019/07/content-marketing-trends-2019/ A study by Nielsen found that 92% of consumers trust recommendations from friends and family over any form of advertising. Link: https://www.nielsen.com/us/en/insights/news/2013/trust-in-advertising-2013.html This article was first published on AIO Spark: https://www.aiospark.com/how-quality-content-can-help-your-business?utm_source=Tumblr&utm_medium=fs-share&utm_campaign=auto-social

[yashkhanna2042-blog]

5 common SEO mistakes to avoid in 2023

5 common SEO mistakes to avoid in 2023

The algorithm shifts:

SEO has been going around for a while, but digitisation gave it the required heed and glamour! Marketers remain no more oblivious to how important SEO is in 2023. If marketers got smarter, the search engines, too, got savvy! With the sudden boost in digital marketing and SEO, algorithms have become a dynamic entity. This means the SEO strategies you used in 2019 are not relevant in 2023. Your 2019 SEO efforts could turn out to be a total waste in 2023. Just because you went the extra mile then doesn’t mean you can reap the fruits to date! If you are already incorporating SEO, here are some blunders to keep away from, and if you’re new to SEO, you now know what not to do!

What are some common SEO mistakes to avoid?

1. Keyword Stuffing:

A very clever tactic which was used by conventional experts was to manipulate the algorithm with the exaggeration of keywords. Back then, you could see every 30 words had a keyword inserted, which led to excessive stuffing. However, as mentioned, the search engines got smarter! This technique is no longer relevant in the current times. Having done this today can result in doing more harm than good to your website. At times it can also result in penalties or, worse, dismissal of a website. 

Pro-tip: To avoid keyword stuffing, make sure you insert relevant keywords naturally in a way that compliments your content and the theme subject.

2. Ignoring local SEO:

A lot of heed is given to on-page and off-page SEO; there is no harm in that. What marketers leave behind is local SEO, assuming it is less impactful. Using local keywords, local directories, and Google My Business listings, you may optimise your website for local search. Missed chances to draw in local clients can arise from failing to pay attention to local SEO. In order to have a closer look at it, you can take a quick read through this beginner-friendly local SEO blog.

Pro-tip: Remember, whilst the aim is global, do not forget local! Cater to all local SEO strategies to level up your rankings!

3. Quantity over quality:

This is the most significant SEO mistake to avoid. Previously, in the larger blogging and writing community, the number of words defined your content. Maybe, it worked for the previous algorithms. But evaluating the tactics now, it is clear that the search engines are looking for high-quality, unique content that genuinely aims to solve the users’ queries. The golden rule for writing SEO-friendly articles and blogs is to remember that even though the end motto is marketing, don’t make it look like marketing.

Pro-tip: There is no tip here, do your research and come up with content which truly serves the purpose. Add relevant keywords, and align them in a proper format. One structured piece of content is more likely to rank rather than five poor-quality content pieces!

4. Lacking speed:

Fast websites are favoured by all, notably Google. Google is more likely to recognise your website if it loads quickly. Your website’s likelihood of dropping in the rankings increases with site speed. Making your website faster, if you are aware of its speed difficulties, should be one of your top SEO objectives.

Pro-tip: Being SEO geeks in the digital era comes with greater difficulties. There are multiple companies ready to take your place. Don’t let high buffer speed be the reason behind it. Connect with the top SEO agencies to get it done right!

5. Skipping Analysis: Even if you spend a lot of time and energy optimising your website, it could all be for nothing if you are not using metrics. Tracking your progress is the only method to gauge your success. It will be much simpler to optimise your content once you have that knowledge and know whether what you are doing is having an impact. To avoid any common SEO mistakes, make sure you keep your eyes on the metrics!

Pro-tip: To make your tasks simpler, use tools like google console or Analytics for accurate understanding.

These were some of the common SEO mistakes to avoid in 2023. In order to enable higher ranking and position, make sure to strategically dodge these. For further suggestions and help, you can connect with a credible SEO agency or a digital marketing agency to get it all sorted!

[unschool]

5 Best Books for Digital Marketing

Business guidance is everywhere these days, and it may not seem that books offer much more than what’s freely available online. Books offer something special regarding robust tips that last for years. Experts have written tips and tricks about their domain. Therefore, the best books for digital marketing pass along time-tested strategies for taking your company or nonprofit to the next level.

Moreover, you can also get hands-on experience on jobs with a digital marketing certificate from Unschool. This program consists of 6 months, followed by a career in digital marketing. This digital marketing course with a job guarantee helps the learners get well-versed in the first four months; the rest is covered for preparing to crack a job. Enroll now!

Pick up a copy and line your bookshelves with the kind of knowledge you can refer back to again and again.

Ready to learn more about the best books on digital marketing? Then let’s get started!

1. They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer (Marcus Sheridan, 2019)

You can’t have a digital marketing conversation without realizing the impact of Search Engine Optimization(SEO). This book employs relatable stories from the author’s career journey to explain how content marketing can make a big difference in any digital platform. While it is good to read books and getting a digital marketing course with an internship adds a cherry on the cake. 

This book discusses why quality content matters and how to use it as part of an organic, authentic digital marketing strategy minus all the icky keyword stuffing. If you plan to build your career in content writing, enroll in an online course certification from Unschool. 

2. Digital Marketing in an AI World: Futureproofing Your PPC Agency (Frederick Vallaeys, 2019)

Artificial intelligence (AI) is blowing up the world today, with worries that algorithms may fully replace humans in creating digital content. Author Vallaeys acknowledges the problems in this book by stating that it’s powerful but not the perfect solution. His breakdown of what AI is best used for and how it helps PPC marketers do their jobs better is both reassuring and practical. 

Moreover, you can get hands-on knowledge from online courses with certifications from Unschool in digital marketing. Our industry experts have shared their experiences according to the in-demand trends. So what are you waiting for? Enroll now to enhance your knowledge. 

3. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business (Donald Miller, 2020)

You may have already heard of Donald Miller, a best-selling author with notoriety in the branding sphere. His latest book takes that initial momentum into an actionable checklist for building sales funnels. Even if you’re familiar with funnels, the principles behind them are worth reviewing. Moreover, a step-by-step workbook lets you brainstorm and strategize before executing those principles. Hence the readers get a nuts-and-bolts look at creating a marketing plan, including email and an engaging website. 

4. Join or Die: Digital Advertising in the Age of Automation (Patrick Gilbert, 2020)

Despite the book’s somewhat threatening title, Join or Die is a detailed look at how automation transforms digital marketing jobs. Gilbert refers to Google Ads in most case studies but highlights the adaptability of the mindset to almost any paid media platform where automation tools exist.

While agencies and marketers may be hesitant to embrace automation, it’s already here, and this book acts as a primer to how it all works. In addition, it explores why the most successful marketers adopt it to make their campaigns more relevant and scalable. Therefore get on board with the digital marketing job guarantee program from Unschool. 

5. One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days (Brendan Kane, 2020)

Who wouldn’t want a million followers? While social media has more to offer apart from having zillions of followers. It’s widely accepted that the more followers, the easier to get your message out there. The book covers all the pros and cons of his journey to a million fans. Those already familiar with social media jargon and wanting to know how big brands make a splash will find it intriguing. Well, you can learn more about how to increase your online presence on social media platforms via online certificate programs. 

How to get on a digital marketing job program

If you’re excited to learn more about digital marketing, it can be tempting to jump into all these ideas simultaneously. Therefore, start exploring a digital career and what skills, online courses with certificates or more are required. Remember, digital marketing is a vast concept incorporating anything a brand does to reach its target audience online. With so many options, it’s easy to spread yourself thin. Consider upgrading your knowledge with online course certification with an internship in the same domain.  Are you just getting into digital marketing and need some guidance on where to start? Enroll in the digital marketing job program from Unschool to help you learn if digital marketing is the right career.

[bestvideo21]

5 Stellar Graphic Design Blogs to Keep You Educated and Inspired

The principles of the right layout are timeless. But as a photo designer, you are usually achieving something greater imaginative, and inspired. Graphic layout blogs are an outstanding aid for designers whether or not you are simply beginning in the field, a skilled clothier retaining an eye on the kingdom of the industry, or simply establishing to discover the chances of turning into an image designer. As you feed your creativity and construct momentum in your career, it will serve you properly to continue to be up to date with the main opinions in your industry—and from time to time it’s simply sincerely exciting to take a look at what different human beings are doing!

If you’re searching for someplace to begin constructing your studying list, we’ve received you covered. We’ve put collectively an aid listing of 35 of the fantastic image plan blogs to maintain on your radar.

5 of the quality photo format blogs and sources out there

The blogs on this listing come in all shapes and sizes. Some are run by way of personal designers, some are run employing massive agencies inside the discipline of photo design, and some serve as an assembly region for designers to community and supply every different feedback. There’s a lot out there—but the correct information is that it has to be handy to locate a few fine choices to commonly test on. Let’s dive properly into some of the high-quality picture layout weblog preferences out there.

1. Smashing Magazine

Smashing Magazine points out articles that normally center attention on layout usability, SEO, UX, and different purposeful factors of design. Insightful articles vary from small tips, like why designers ought to by no means use “Click Here” in their hyperlinks to deeper dives, like standards of technical Website positioning and how to suppose about cell format in a higher way.

Smashing Magazine additionally presents job boards and occasions to assist designers to join employers and construct networks.

2. Adobe® Create Magazine

Create is Adobe’s® journal that dubs itself as “by creatives, for creatives.” As you would possibly assume from Adobe®, this journal has everything—photography, movement graphics, audio, branding ideas, and a complete heap of tutorials. It is additionally packed with fascinating content material and artist interviews, as antagonistic to some of the principal visible blogs out there.

3. The Inspiration Grid

Its title says it all. The Inspiration Grid is a grid of inspiring pix and diagram tasks ranging all over the region in aesthetics and even industry. Click on a picture you like, and it opens the relaxation of the sequence that the precise clothier made. If you are into temper boards or seeing plenty of exceptional patterns showcased in one place, you’ll love this.

4. Abduzeedo

Abduzeedo’s mission is simple: To be an open channel to the layout community, encouraging comments from its followers. Abduzeedo is an extraordinarily visible weblog that elements day-by-day inspirations and developments in the format world, with a specific emphasis on 3D. You will additionally discover an abundance of tutorials and how-to guides, especially for those fascinated by Adobe® Photoshop® and Illustrator®.

5. Identity Designed

Identity Designed is all about manufacturer identities. Way past offering exceptional work, every show-off examines the plan branding alternatives alongside insights from the designers on what stimulated or guided these decisions. Identity Design additionally does a notable job of such manufacturers from all over the world. Identity Designed posted an e-book in 2019 proposing work from pinnacle global studios such as workflow factors from pricing and invoicing to producing robust ideas.

[theinventivhub]

SEO company in Kerala

Seo Trends in 2023

Search engine optimization (SEO) has become an essential part of digital marketing in the last decade. It’s no surprise that SEO trends have come a long way since the first use of the internet. In this blog post, we will explore some of the SEO trends for 2023 and what you should keep in mind for your own website. From optimizing for voice search to understanding user intent better to utilizing machine learning, read on to learn more about how SEO is continuing to evolve as technology advances.

Utilize AI in Marketing

Artificial intelligence (AI) is one of the most popular and effective tools for marketing in today’s digital landscape. Here are some tips on how to utilize AI in marketing:

1. Use AI to automate your marketing tasks.

There are a number of AI-powered marketing automation tools available that can help you free up time and resources by automating repetitive tasks.

2. Use AI to personalize your marketing messages.

One of the great advantages of AI is its ability to personalize messages and content for each individual customer. This allows you to create more relevant and targeted marketing campaigns that are more likely to convert.

3. Use AI to generate insights from your data.

Data is one of the most valuable assets for any business, and AI can help you make sense of it all and glean valuable insights that you can use to inform your marketing decisions.

Always utilize structured data

Structured data is a code that you can add to your website to help search engines better understand your content. This code tells search engines what your content is about, and how it should be displayed in search results.

Adding structured data to your website can help improve your click-through rate from search results, and can also help search engines index your content more accurately.

There are many different types of structured data that you can use on your website. The most common type of structured data is schema.org markup.

Schema.org markup is a code that you can add to your website to help search engines better understand the meaning of your content. There are many different types of schema.org markup, and each type has its own set of rules.

Adding schema.org markup to your website can be tricky, but there are many resources available to help you get started, including the Google Developers site and the Schema.org website.

Know the user.

As the first step in creating a successful SEO strategy, it is important to understand your target audience and what they are looking for. This can be accomplished by conducting market research and analyzing your website traffic data. Once you know who your target audience is, you can tailor your SEO efforts to meet their needs.

Optimize Content for Voice Search

1. Optimize Content for Voice Search

As we mentioned in the previous section, one of the big SEO trends in 2019 is voice search.

With the rise of smart speakers and voice assistant devices, more and more people are using voice search to find information online.

And if you want your content to be found by these voice searchers, you need to optimize it for voice search.

Here are a few tips:

- Use natural language: When people use voice search, they tend to use natural language rather than keywords. So make sure your content sounds natural and easy to understand.

- Use long-tail keywords: Since people tend to use natural language when searching by voice, long-tail keywords are more important than ever. Make sure to include them in your content.

- Structure your content well: Voice search results are often pulled from structured data on webpages (like FAQs). So make sure your content is well structured and easy for bots to understand.

Conclusion

Seo is an inevitable part of digital marketing, it will bring immense organic growth if you can bring results, get the best seo services in kerala for your business and get amazing results.

[penuntutilmudotnet]

🤔Bolehkah Menarik Makmum Sebelah Utk Rapatkan Saf? - Dr. Maza🤔#2019 #S_DR._MAZA "It looks like you're working on a blog post for your WordPress site about whether it is permissible to pull a person next to you in the prayer line (saf) to align the rows, based on a discussion by Dr. Maza. Here are a few suggestions to enhance the post: ### Title and Meta Description - **Title**: Make sure your title is clear and engaging. For instance, "Bolehkah Menarik Makmum Sebelah Utk Rapatkan Saf? Penjelasan Dr. Maza". - **Meta Description**: Include a brief summary of the content that answers the question or highlights key points. For example: "Ketahui pandangan Dr. Maza mengenai hukum menarik makmum sebelah untuk merapatkan saf dalam solat. Baca penjelasan dan hadis yang berkaitan." ### SEO Improvements 1. **Focus Keyphrase**: Your current keyphrase is "Bolehkah Menarik Makmum Sebelah Utk Rapatkan Saf? - Dr. Maza". Consider using a shorter keyphrase like "Menarik Makmum Sebelah" to improve readability and SEO. 2. **Internal Linking**: Link to other related articles on your site to enhance the user experience and SEO. 3. **Content Enhancements**: - **Introduction**: Start with a brief introduction to the topic and why it's relevant. - **Hadith and Evidence**: Clearly present the hadith or evidence from Dr. Maza that supports the discussion. - **Conclusion**: Summarize the key points and offer a clear answer to the question. ### Readability - **Clarity**: Ensure the language is straightforward and accessible. Use subheadings to break down the content. - **Engagement**: Add relevant images or infographics if possible. This can help in engaging the readers more effectively. ### Additional Tips - **Featured Image**: Choose an appropriate image that relates to the topic. If you haven’t added one yet, you might want to do so. - **Social Sharing**: Customize the message for social media if you plan to share this post on platforms like Facebook. A good message might be: "Adakah dibenarkan menarik makmum di sebelah untuk merapatkan saf dalam solat? Baca pandangan Dr. Maza dalam artikel terbaru kami." Let me know if you need any more help with the content or any other aspects of your WordPress post!..." https://penuntutilmu.net/soal-jawab-pt/bolehkah-menarik-makmum-sebelah-utk-rapatkan-saf-dr-maza/?feed_id=1279&_unique_id=66e9e14a329eb Facebook Page: https://www.facebook.com/penuntutilmu.net/ Telegram Channel: https://t.me/PenuntutIlmuDotNet Thread: https://www.threads.net/@penuntutilmudotnet

[amangotogroww]

Hyperlocal SEO: Targeting "Near Me" Searches for Maximum Business Growth

In today’s fast-paced world, "near me" searches have become a staple for consumers looking for products and services. Hyperlocal SEO is a powerful tool that helps businesses capitalize on this trend by targeting highly specific geographic searches. This blog will explore the importance of hyperlocal SEO, provide actionable strategies, and share insights on optimizing for "near me" searches to boost local visibility.

1. What is Hyperlocal SEO?

Hyperlocal SEO involves optimizing your online presence to target customers based on their immediate geographic location. Unlike traditional local SEO, hyperlocal SEO zooms in on smaller geographic areas, focusing on consumers who are ready to act.

Example: A user searching for "coffee shop near me" will see results for nearby businesses that have optimized their SEO to target these hyperlocal queries.

2. The Growth of "Near Me" Searches: Facts and Figures

Key Statistics:

Between 2014 and 2020, “near me” searches skyrocketed by 900%, driven by the rise of mobile devices【Source: Google Trends】.

82% of smartphone users perform local searches, and 76% of them visit a nearby business within 24 hours【Google Consumer Insights】.

Searches for "open near me" grew by 400% between 2019 and 2021, showing the demand for real-time, location-based services【Google Data】.

Takeaway: Businesses that optimize for "near me" searches are better positioned to capture high-intent customers, who are typically ready to purchase or visit within hours.

3. The Importance of Hyperlocal SEO for Businesses

Increased Visibility: Businesses that rank well in hyperlocal searches, especially in Google’s "Local Pack," receive a significant number of clicks. 44% of users click on a business from this section【BrightLocal】.

High-Intent Consumers: "Near me" searchers are often ready to take action. 88% of local mobile searches lead to a call or business visit within a day【Nectafy】.

Competitive Edge: Optimizing for hyperlocal SEO helps small and medium-sized businesses compete with larger companies by dominating search results in specific geographic areas.

4. Key Ranking Factors for Hyperlocal SEO

Proximity: The distance between the searcher and your business plays a crucial role in determining your ranking.

Relevance: Your business must match the user’s search query. Optimizing for local keywords and ensuring your business description is accurate can improve relevance.

Prominence: Google considers factors like online reviews, local citations, and backlinks to evaluate how prominent your business is in your area.

5. Actionable Tips for Optimizing for "Near Me" Searches

5.1. Optimize Google My Business (GMB) Profile

Claim and Verify Your Listing: This ensures full access to optimization tools and helps your business appear in Google’s Local Pack.

Accurate Business Information: Keep your Name, Address, and Phone Number (NAP) consistent across all platforms.

Use Local Keywords: Add location-specific keywords in your business description, such as "best bakery in Brooklyn."

Tip: A complete GMB profile is 2.7 times more likely to be considered trustworthy by consumers【Google My Business Insights】.

5.2. Create Localized Content

Develop Location Pages: If your business operates in multiple areas, create separate landing pages for each location with unique content.

Blog About Local Topics: Write content that focuses on local events or news relevant to your audience. This can increase engagement and relevance.

Example: A restaurant can write a blog post about “Top 5 Local Eateries in Downtown” while promoting its own services.

5.3. Mobile Optimization

Responsive Design: Since 60% of Google searches are now done on mobile devices, make sure your website is mobile-friendly with fast loading times.

Mobile-First Indexing: Google primarily uses the mobile version of your site for ranking, so ensure the mobile experience is seamless.

Fact: 80% of "near me" searches happen on mobile devices【Think With Google】.

5.4. Leverage Local Citations and Backlinks

List in Local Directories: Submit your business to local directories like Yelp, TripAdvisor, or industry-specific platforms to increase visibility and improve credibility.

Build Local Backlinks: Partner with community-based websites, local bloggers, or chambers of commerce to earn backlinks that enhance your local SEO rankings.

5.5. Encourage and Respond to Customer Reviews

Generate More Reviews: Encourage customers to leave positive reviews on your Google My Business profile and other review platforms.

Respond to Reviews: Whether positive or negative, engaging with reviews shows that you value customer feedback and enhances your online presence.

Tip: Businesses with higher ratings (4-4.5 stars) typically perform better in local search rankings【BrightLocal】.

5.6. Voice Search Optimization

Use Conversational Keywords: Since many "near me" searches are performed through voice assistants, focus on long-tail keywords like “Best pizza delivery near me” to capture voice search traffic.

FAQs: Include a Frequently Asked Questions section on your site that addresses common local search queries.

5.7. Implement Local Schema Markup

Schema Markup: Use structured data like local business schema markup to help Google understand the specific location, services, and hours of operation of your business.

Fact: Websites using schema markup typically rank 4 positions higher than those without【Search Engine Land】.

6. The Role of Local Search Ads in Hyperlocal SEO

While organic strategies are vital, combining them with paid advertising can give your hyperlocal SEO a boost.

Google Local Services Ads: These ads appear at the top of search results, allowing customers to call or book services directly through the ad. It’s perfect for local businesses like plumbers, electricians, or law firms.

Geotargeted Ads: Running location-based Google Ads allows you to narrow down your target audience to specific geographic areas, increasing the relevance of your ads.

Fact: 85% of clicks from Google Ads occur on mobile devices, making geotargeted ads crucial for capturing local mobile traffic【Google Ads Study】.

7. The Future of Hyperlocal SEO

Emerging Trends:

AI-Driven Personalization: As Google continues to refine its algorithm, AI will play an even bigger role in predicting user intent, delivering more personalized local search results based on browsing behavior and location history.

Augmented Reality (AR): Tools like Google Lens are integrating real-world searches with digital data, meaning users may soon be able to point their camera at a store to get business details in real time.

Conclusion

Hyperlocal SEO is critical for businesses looking to attract nearby customers who are ready to make immediate purchasing decisions. By optimizing your Google My Business profile, creating localized content, using mobile and voice search strategies, and leveraging paid ads, you can ensure your business stands out in "near me" searches.

[elevan-august-media]

Discover the Best Digital Marketing Services in Singapore with Elevan August Media

In the ever-evolving world of digital marketing, businesses need a reliable partner to stay ahead of the curve. Enter Elevan August Media, widely recognized as the best digital marketing agency Singapore. We pride ourselves on delivering top-tier results through innovative strategies tailored to each client’s unique needs. Whether you’re a startup or an established MNC, our team of experts is here to take your business to the next level with our comprehensive digital marketing solutions.

Why Choose Elevan August Media?

At Elevan August Media, we are more than just a typical agency—we’re your growth partners. Since our inception in 2019, we’ve helped countless brands in Singapore reach their potential by providing ethical, transparent, and effective digital marketing solutions. As the top digital marketing agency Singapore, our commitment to client success is unmatched, with over 150 clients lauding our services and over 90% of our clients seeing a substantial increase in quality leads.

Our Service List: Tailored Digital Marketing Solutions

When it comes to digital marketing services Singapore, we believe in offering customized, data-driven strategies. As the top marketing agency Singapore, we cover all aspects of digital marketing, ensuring that our clients receive the best return on their investment.

Here’s a look at the key services offered by the best digital marketing agency Singapore:

Lead Generation: Fuel your sales funnel with high-quality leads.

Social Media Management: Engage and grow your audience across various platforms.

Social Media Ads: Optimize your ad spend and target the right demographics.

Google Ads: Drive traffic and conversions with strategic pay-per-click (PPC) campaigns.

Search Engine Optimisation (SEO): Boost your visibility on search engines with tailored strategies.

Graphic Design: Make your brand stand out with visually appealing creatives.

Website Design: Create user-friendly and conversion-focused websites.

Media Productions: From video content to photography, we craft media that captivates and converts.

These digital marketing services in Singapore are just the tip of the iceberg. We believe in a holistic approach that combines creative storytelling with data analytics to deliver measurable results.

Who Are We?

At the heart of Elevan August Media lies a commitment to ethical marketing. We understand the challenges of running a business, which is why we focus on maximizing your marketing budget in the most cost-effective way possible. Being recognized as an “Award-Winning Digital Marketing Agency” and one of the top digital marketing companies in Singapore, we’ve built a strong reputation for delivering on our promises.

Our team, entirely based in Singapore, brings local insights with a global perspective. We offer a no-lock-in contract policy, ensuring that you’re always in control. With this client-first approach, it’s no surprise that we have one of the highest client satisfaction rates in the industry.

Proven Results: Portfolio and Success Stories

As the best marketing agency Singapore, we believe in letting our work speak for itself. Our diverse portfolio includes collaborations with both MNCs and SMEs across industries like healthcare, retail, and technology. We’ve helped brands like Shamir, Milk Lab, GROHE, and Dr. LeWinn’s achieve remarkable results through tailored digital marketing strategies.

Whether it’s designing brand collaterals, managing social media campaigns, or producing engaging content, our track record demonstrates why we’re consistently ranked among the top digital marketing companies in Singapore.

What Sets Us Apart?

In a crowded marketplace, Elevan August Media stands out for several reasons:

Ethical Approach: We focus on transparency and building trust with our clients.

Local Expertise: Being a Singapore-founded agency, we understand the local market and audience like no other.

No Lock-In Contracts: Flexibility and client satisfaction are our priorities.

Award-Winning Team: Our team is recognized for its creativity, innovation, and results-driven approach.

These factors contribute to making us the top digital marketing agency Singapore.

The Importance of Digital Marketing for Businesses

In today’s digital-first world, your online presence is everything. Partnering with a digital marketing services agency Singapore like Elevan August Media allows you to leverage the latest trends, tools, and technologies to stay competitive.

From improving brand visibility to driving conversions, the impact of effective digital marketing cannot be overstated. As one of the top digital marketing companies in Singapore, we help businesses tap into new opportunities, engage their target audiences, and achieve sustainable growth.

Awards and Recognitions

Our dedication to excellence has not gone unnoticed. As one of the top digital marketing companies in Singapore, we’ve been honored with various accolades, including:

Marketing Interactive Award

Aspiring Woman Entrepreneurs Award

Singapore Young Entrepreneurs Award

SME 500 Singapore Award

These recognitions underscore our position as the best digital marketing agency Singapore, and they motivate us to continue delivering exceptional results.

Elevate Your Business with Elevan August Media

Ready to take your business to new heights? At Elevan August Media, we offer more than just digital marketing services in Singapore; we offer a partnership that drives results. With a proven track record, a dedicated team, and a focus on ethical marketing, we’re here to help your brand thrive in today’s digital landscape.

Contact us today for a free digital marketing strategy session valued at SGD$399 and discover why we’re the top digital marketing agency Singapore.

Get In Touch:

Location: 36 Carpenter St, Singapore 059915

Phone: +65 9698 1703

Email: hello@elevanaugust.sg

Whether you need to boost your online presence, generate more leads, or create engaging content, trust the experts at Elevan August Media, the best marketing agency Singapore. Let’s create something great together!

[asaddigitalride]

Karachi's Top Digital Marketer? My Journey From Intern to Lead Gen Guru (and How You Can Too!) - By Asad Aslam Qureshi

best digital marketer in Karachi

While I wouldn't necessarily call myself the (that's for you to decide!), I've certainly come a long way since my internship days in 2019. This blog is for anyone in Karachi passionate about digital marketing, especially those looking to become lead generation rockstars.

From Intern to Employee of the Year: Unleashing My Lead Generation Passion

My name is Asad Aslam Qureshi, and digital marketing, particularly lead generation, has become my professional obsession. From the very beginning, I was fascinated by how strategic planning could attract potential customers and fuel business growth. Fast forward to 2021, and my dedication paid off! I was recognized as the Employee of the Year. This achievement solidified my commitment to the field and ignited a desire to keep exploring new frontiers.

Redefining Lead Generation with Creativity

During my lead generation focus, I brought a fresh perspective to the table. I wasn't afraid to experiment and inject creativity. This led to the introduction of innovative tools and cutting-edge techniques that skyrocketed our response rates.

Email Marketing Mastery and Sales Success

My journey didn't stop there. I embarked on a mission to conquer email marketing and the art of closing sales. And guess what? As expected, I thrived here too! Within a short span, I facilitated a staggering 15% increase in sales.

The SEO Advantage: Off-page Optimization

To further enhance my skillset, I delved into the world of off-page SEO. Understanding how to leverage external factors to improve our website's search engine ranking became another valuable weapon in my digital marketing arsenal.

The Neverending Quest for Knowledge

Even today, I continue to work part-time in lead generation, constantly seeking new avenues for learning and growth. My insatiable thirst for knowledge and an unwavering drive to push boundaries are what fuel my passion for the ever-evolving world of digital marketing.

Are You Ready for Your Karachi Digital Marketing Adventure?

This is just a glimpse of my journey. The digital marketing landscape offers endless opportunities for those who are curious, creative, and results-oriented. If you're in Karachi and looking to embark on your own digital odyssey, never stop learning, experiment fearlessly, and don't be afraid to push the limits.

Here are some additional tips for aspiring digital marketers in Karachi:

Stay updated: The digital marketing landscape is constantly evolving. Make it a habit to stay updated on the latest trends and technologies.

Network: Connect with other digital marketers in Karachi. Attend industry events and online communities to learn from their experiences.

Showcase your skills: Build a strong online presence and showcase your skills through a personal portfolio or blog.

By following these tips and staying true to your passion, you too can carve your own path to success in the exciting world of digital marketing!

[zasyablog123]

Why SEO Services are Important for Fashion and Beauty Industry?

Fashion is a rapidly rising sector. Trends change in the blink of an eye. It’s like witnessing a runaway show. All of these websites flood search engines. It is well-known that first impressions can make or break a brand. The symbiotic link between the fashion and beauty industries and SEO services has become the haute couture of online success. This is why website owners are flocking to SEO and digital marketing firms. 

The invention of Internet companies has saved people’s time and money while using their services. The digital age has increased the accessibility of fashion and cosmetic services. The relevance of SEO for the fashion and beauty business is more than a strategy. It’s the art of dressing for success in the ever-chic environment of the internet. Let’s look inside the digital visibility closet and see why SEO is a must-have item for every fashion and beauty industry.

The Competitive Landscape

We have all witnessed the tremendous growth of e-commerce in the fashion and beauty sectors. The average revenue generated from $481 billion in 2018 to $545 billion in 2019. Not only this, but it is also supposed to reach $713 billion by 2022. This consumer base is set to increase by 1.2 billion by 2020, particularly those aged 16-35. The accessories and bags sector saw a remarkable 15.6% growth in 2018. It continues at 8.7% by 2022. Personalized recommendations drive 43% of purchases, and 75% of consumers seek personalized messages and offers. China leads in spending with $740 billion in 2019, surpassing the USA by $179 billion, while 77% of South Koreans made online fashion purchases in 2019. The COVID-19 pandemic has further accelerated e-commerce growth, with India’s digital market poised to reach $350 billion by 2030. Additionally, the global resale market experienced a 24% growth in 2022, which is projected to reach a $218 billion valuation by 2026.

The fashion and beauty industry has witnessed notable growth. Several factors propel it. The arrival of e-commerce has generated a global platform. It is a region where businesses get convenience and market accessibility. Due to this, online brands have proliferated. The other methods are SEO and digital marketing. Here, the website is optimized, keeping the consumers in mind. Not only this, the use of social media platforms is there. Whether working on Instagram or Facebook and even on YouTube, TikTok, etc., has allowed accessibility to wider audiences. Here, brands promote themselves by collaborating with influencers. Visibility is an important aspect for various reasons. In a crowded market, visibility is crucial for companies. It allows them to express their unique value proposition, stand out, and differentiate from competitors. Consistent visibility increases brand awareness.

Beauty industry SEO:

Customers are looking to the internet for beauty tips and product suggestions. They also seek expert advice. Businesses in this fast-paced industry must use efficient SEO methods. Beauty companies and professionals should optimize their websites. This will boost visibility on search engines. It guarantees a top position in relevant search results. A successful beauty sector SEO plan requires keyword research. It also involves content creation and utilizing on-page and off-page SEO strategies. Businesses can reach a larger audience by staying current on beauty trends. They should include relevant keywords in their content to build loyalty. A successful SEO strategy boosts organic traffic and establishes credibility. Customers trust authoritative and reputable companies in the digital world. Effective SEO strategies act as a virtual shop in a visually appealing industry. They welcome potential buyers and ensure businesses stay competitive online.

Driving Traffic and Increasing Visibility:

Driving traffic and raising exposure are important goals for organizations. It is applicable, especially in the digital age, when online presence is vital to success. Let’s take a look at some of the factors:

Read rest of the article here

[whatsappmarketingindubai]

Video Marketing: The Secret Weapon for Modern Digital Success

Introduction

Video marketing has become an essential component of digital marketing strategies over the last decade. As online video consumption continues to increase, brands have recognized the unique opportunities that video content provides to engage target audiences and drive results.

Video can convey complex information and emotions in a format that is more dynamic and compelling than text or images alone. Videos help boost SEO rankings and build brand awareness. They can also generate significant conversion rates when used for demonstrations, testimonials, calls-to-action, and other purposes.

With the rise of platforms like YouTube, TikTok, Instagram Reels, and more, there are now endless possibilities for video distribution and promotion. However, video marketing also comes with its own set of challenges. Brands must learn how to craft branded videos optimized for different platforms, measure ROI, and adapt to changes in algorithms and viewing behaviors.

In this article, we will explore the evolution of video marketing and provide an overview of current best practices to develop effective video strategies. We'll look at types of video content, production tips, distribution tactics, and key metrics for optimizing a video campaign. With the right approach, video can be an invaluable asset for engaging audiences and advancing modern digital marketing.

History and Growth of Video Marketing

Video marketing began gaining popularity in the mid-2000s with the launch of video-sharing platforms like YouTube in 2005. This allowed brands to easily upload and share video content to engage their audiences.

Other key developments that propelled the growth of video marketing include:

2007 - Facebook enabled video uploads and introduced Facebook video

2010 - Cisco predicted that video would account for over 90% of global consumer traffic by 2014

2012 - Over 800 million people visited YouTube each month

2013 - Facebook added auto-play video features further increasing video consumption

2015 - Periscope and Facebook Live launched allowing brands to stream live video

2018 - IGTV was launched by Instagram to support longer-form vertical videos

The numbers show an immense growth in online video viewership and creation over the past decade:

In 2015, video traffic accounted for 70% of all internet traffic. This is projected to reach 82% by 2022.

Consumer internet video traffic reached 73% of total consumer internet traffic in 2019.

500 million hours of videos are watched on YouTube per day.

There has been a 99% year-over-year increase in uploads on TikTok showing the rise of short-form video.

73% of B2B businesses use video in their marketing campaigns.

Overall, video has emerged as a dominant content medium, and brands have increasingly incorporated video marketing into their strategies to engage modern digital audiences.

Types of Video Content

Videos can serve many different marketing purposes, from brand awareness to tutorials to promotions. Here are some of the main types of marketing videos and their use cases:

Social Media Videos

Examples include fun reels, behind-the-scenes, employee spotlights, etc.

The use case is to build engagement and showcase company culture on platforms like Instagram, TikTok, and Facebook.

Pros are they can go viral and humanize your brand. Cons are they can be costly to produce and hard to consistently generate engaging content.

Promotional & Advertising Videos

Examples are commercials, trailers, teasers, and other ads.

The use case is to promote products, services, or campaigns. Can be used across TV, digital ads, YouTube pre-rolls, etc.

Pros are wide reach and high brand visibility. Cons are the high production costs and difficulty tracking ROI.

Explainer & How-To Videos

Examples are tutorials, demos, and thought leadership content.

The use case is to educate customers and generate leads by showcasing product functionality or industry expertise.

Pros are versatility and the ability to engage viewers with useful info. Cons are time-intensive to make quality how-tos.

Customer Testimonial & Review Videos

Examples include interviews, user-generated content, and customer case studies.

The use case is to build trust and social proof by showcasing real customer experiences.

Pros are authenticity and credibility. Cons are reliance on customers for content and variable production quality.

Live Videos & Webinars

Examples are Q&As, product announcements, panel discussions, and other livestreams.

The use case is to create an interactive, real-time connection and engagement with your audience.

Pros are the human connection and the ability to answer questions in real time. Cons are the pressure of live performances and technical difficulties.

Best Practices for Video Production

Successful video marketing requires investing time and effort into high-quality video production. Here are some best practices to follow:

Planning and Ideation

Develop a clear goal and call-to-action for each video. Know what you want viewers to think, feel, and do after watching.

Research your target audience and what types of videos resonate with them.

Brainstorm interesting ideas and creative ways to deliver your message through video.

Create a production calendar and content plan for your videos.

Script Writing

Write a script that is concise, conversational, and sounds natural. Avoid overly promotional language.

Focus the script on helping or entertaining viewers, not just broadcasting your brand message.

Include some personality and humor if it aligns with your brand voice.

Have a clear beginning, middle, and end with a strong call to action.

Equipment/Software

Invest in a quality camera and microphone for crisp video and clean audio. Lighting is also important.

Use a tripod for stable video footage without shakiness.

Edit videos with user-friendly software like Final Cut Pro, Premiere Pro, or iMovie.

Filming and Editing

Record short clips from multiple angles to have options during editing.

Get b-roll footage that can supplement shots of people talking.

Keep videos short and tightly edited around your main message.

Use graphics, text overlays, music, color correction, and simple visual effects to polish the video.

Following structured best practices in planning, production, and post-production will ensure high-quality, effective videos that align with your brand and appeal to viewers. Investing in video is essential for modern digital marketing success.

Optimizing Videos for Each Platform

Video marketing success requires optimizing video content for each major platform like YouTube, Facebook, and Instagram. Simply repurposing the same video across platforms is not enough. Here are some best practices for optimizing videos for each major platform:

YouTube

Focus on watch time, engagement, and clickthrough rate. YouTube's algorithm favors longer videos that keep viewers watching.

Include a strong hook in the first 10 seconds. Maximizing average view duration depends on grabbing attention fast.

Use thumbnail images with bright colors and clear text that will stand out.

Write detailed titles and descriptions using keyword-rich metadata.

Add end screens, info cards, and links to playlists for viewer retention.

Facebook

Hook viewers in the first few seconds before they scroll past. Auto-play but no sound puts focus on eye-catching visuals.

Use captions and keep videos short, ideally under 2 minutes. The majority of viewers watch without sound.

Post consistently and respond to comments and messages. Facebook favors active engagement.

Test different thumbnail images, captions, and cropping to find the best-performing versions.

Instagram

Use captions to encourage likes, comments, saves, and follows. Instagram's algorithm rewards engagement.

Add clickable links in bios and embed them in posts. Make it easy for viewers to take action.

Post Stories consistently and use strategic hashtags. Stories have high visibility for 24 hours.

Partner with influencers and run collaborative campaigns. Influencer marketing expands reach.

Optimizing video content with platform-specific best practices leads to better engagement, higher visibility in feeds and searches, and more conversions. Include clear calls to action relevant to each platform.

Video Distribution and Promotion

Video marketing isn't complete until you've successfully distributed and promoted your videos to drive views and engagement. There are several strategies to consider:

Share videos on owned channels: Distribute videos on your website, blog, social media profiles, email newsletters, and other owned properties. Embed videos directly into content when relevant.

Leverage influencer marketing: Identify influencers in your niche who may be interested in sharing your videos with their followers. Offer to create custom videos featuring them or provide exclusive content in exchange for promotion.

Run video ads: Create video ad campaigns on platforms like YouTube, Facebook, Instagram, TikTok, and Twitter. Retarget people who've previously engaged with your content.

Submit to video platforms: Upload videos to quality curated platforms like Vimeo to reach new viewers. Optimizing titles, descriptions, and tags will help with discovery.

Promote via email: Dedicate emails specifically to promoting new video content. Embed the videos and provide strong calls to action.

Pitch to publishers: Reach out to publishers and request they embed your videos in relevant articles if the content provides value to their audience.

Share in groups/forums: Join relevant groups and forums in your industry to share videos when appropriate. Ensure content aligns with community rules.

Repurpose video clips: Turn sections of existing videos into shorter clips or GIFs for distribution on social media, driving traffic back to the full video.

The key is diversifying your distribution and promotion strategy to increase visibility. Measure views, completion rates, clicks, shares, reactions, and comments to optimize efforts over time. Proper distribution and promotion will amplify the impact of your video marketing.

Video Marketing Campaign Examples

Video marketing has proven to be highly effective for many major brands and companies when done right. Here are some real-world examples of video marketing campaigns that drove great results:

Blendtec - Will It Blend?

Blender company Blendtec launched their YouTube series "Will It Blend?" back in 2006, well before video marketing went mainstream. The videos showed Blendtec's founder Tom Dickson blending various unexpected objects like iPhones and credit cards.

These entertaining viral videos generated over 200 million views and dramatically increased sales, making Blendtec the top blender brand in the market. This campaign demonstrated the power of video for brand building.

Red Bull - Stratos Space Jump

In 2012, Red Bull sponsored Felix Baumgartner's attempt to make the highest skydive ever from 24 miles above Earth. They live-streamed the jump and got 8 million concurrent views, dominating YouTube traffic. The videos got over 40 million views in a week.

This daring stunt perfectly aligned with Red Bull's extreme sports branding. It captured global attention and became one of the most popular video campaigns ever, boosting Red Bull's sales by 7%.

Oreo - Daily Twist

During the 100 days leading up to Oreo's 100th birthday in 2012, Oreo created 100 unique pieces of creative content that tied into cultural events of the day. Each "Daily Twist" video is related to things like holidays, news stories, and pop culture.

The campaign led to a 15% increase in Facebook followers and tripled social media mentions of Oreo. It also boosted Oreo's market share to the number one cookies and cream brand. This showed how brands can leverage timely content.

Dollar Shave Club

Dollar Shave Club launched in 2012 with a viral video that demonstrated their subscription razor model and resonated with viewers through humor. The video amassed over 25 million views and became the cornerstone of their launch marketing.

Within the first two days, the video campaign yielded 12,000 subscribers who spent over $200,000. This showed the potential for video to attract customers cost-effectively.

Uber - Get There

When Uber expanded into Germany, they wanted to build awareness quickly. Their "Get There" video campaign focused on safety to reassure new users about riding with amateur drivers.

The videos led to a whopping 800% increase in people downloading the Uber app in Germany within the first month. This demonstrated how video can rapidly accelerate growth during key launches.

These examples reveal how video marketing when executed creatively with a strategic purpose, can drive ROI through brand building, lead generation, and more. Marketers should look to these successful models when planning their video campaigns.

Measuring Video Marketing Success

Video marketing success should be measured by how well videos help achieve your business goals. Key metrics to track include:

Views - The number of times your video has been viewed. This indicates reach and awareness. Compare views to impressions for view rate.

Completion rate - The percentage of viewers who watched your video to the end. Higher completion rates indicate engaging content.

Conversions - Track conversions and sales from video views. See which videos drive the most conversions.

Engagement - Likes, shares, and comments indicate audience engagement. Highly engaging videos can be promoted further.

Watch time - Total time viewers spent watching your videos. More watch time means a captive audience.

Each video platform provides robust analytics to track these metrics. YouTube Analytics offers detailed stats on views, demographics, traffic sources, devices, audience retention, and more. Facebook Insights shows reach, views, completion rate, reactions, and shares. Use platform analytics to see what works and improve your future videos.

It's crucial to tie video metrics back to business goals. Videos that drive more conversions, engage your target audience and fit your goals should be considered successful. Analyze metrics regularly to optimize your video strategy and demonstrate ROI. With the right analytics, you can continuously improve to maximize the business impact of your video marketing.

Overcoming Video Marketing Challenges

Video marketing comes with its own set of challenges that need to be addressed to have an effective strategy. Here are some of the most common challenges and how to overcome them:

Budget Constraints

Producing high-quality video content can be expensive, especially when just starting. Here are some tips for overcoming budget challenges:

Focus first on script writing and overall concept instead of high production value. Compelling content is more important than flashy effects.

Look into DIY production using affordable equipment and software options for at-home or office studios. Many modern smartphones have great built-in cameras and mics.

Repurpose existing video assets when possible by turning archived Facebook Live videos into evergreen content.

Seek out low-cost resources for editing help or production assistance if you lack in-house skills.

Resource Constraints

Like budget issues, a lack of skilled team members can make consistent video production difficult. Consider these options:

Outsource any specialized skills like editing, graphic design, or animation to freelancers and contractors.

Invest in production and editing training for in-house marketers.

Establish efficient internal processes and templates so video creation requires less effort over time.

Automate parts of production such as graphics and titles to simplify editing.

Maintaining Consistency

It's challenging to keep up a regular cadence of fresh video content. Ways to maintain consistency include:

Plan content calendars and production schedules for themes and topics.

Build up a library of evergreen videos that can be re-shared.

Develop video series that are tied to events or business cycles for reliable content.

Focus on shorter videos that are faster to produce. Easier to maintain a schedule with smaller commitments.

With the right strategies and solutions in place, the common obstacles of video marketing can be overcome. Consistency and quality lead to better results over time.

The Future of Video Marketing

Video marketing is continuously evolving as new technologies emerge and consumer viewing habits change. Here are some of the key trends to keep an eye on for the future of video marketing:

Emerging Video Formats

Vertical video optimized for mobile continues to grow as more people consume videos on their smartphones. Brands will need to adapt their video content for vertical viewing.

Live streaming video is exploding, especially with younger audiences. Platforms like Twitch, YouTube Live, and Facebook Live make it easy to stream real-time video. Live video creates a sense of urgency and interaction that engages viewers.

360-degree and VR video immerses viewers in an experience. Though still niche, 360 and VR videos tend to captivate audiences and foster stronger connections with brands.

Interactive video that allows viewers to engage with hotspots, links, data integrations, etc. within the video itself is gaining traction. Interactive elements help drive greater viewer engagement.

New Social Video Platforms

TikTok has emerged as a major platform for short-form viral video content. Brands are exploring how they can leverage TikTok to engage Gen Z audiences.

Other apps like Triller, Firework, and Byte are vying to compete with TikTok in the social video space. They provide new avenues to reach audiences.

Advancing Video Technologies

Artificial intelligence is being used to analyze and optimize video performance as well as generate automated video captions, subtitles, and translations.

Advanced video analytics provide deeper insights into viewer behavior such as emotions, attention span, drop-off points, rewatching, etc.

Improved mobile technology enables more robust video creation tools for smartphones, including sophisticated editing capabilities.

Video in the Marketing Mix

Video will become an increasingly critical component of the marketing mix as it drives engagement, conversions, and sales across channels.

Shorter videos optimized for different platforms will be used alongside longer-form videos.

Niche video platforms and augmented reality try-on technology will enable more customized video experiences.

As video production gets easier, video content volume and quality will continue to rise across brands.

Overall, video marketing will evolve dramatically as new formats, platforms, and technologies reshape the video landscape. Agile marketers who can adapt their video strategy will have a competitive advantage in reaching modern audiences. Video will only grow in importance for successful marketing.

TAG: VIDEO MARKETING 

[technologykishan]

Latest Digital Marketing Trends and How to stay ahead of the Curve

The digital marketing world is constantly evolving. What was once an effective strategy can quickly become outdated and ineffective. As marketers, it’s important to stay ahead of the curve and stay informed on the latest trends and strategies. In this blog, we’ll explore the latest digital marketing trends and how to stay ahead of the competition. We’ll be covering topics such as content marketing, social media marketing, email marketing, and more. Also, discuss the importance of staying up to date on the latest digital marketing trends. We’ll also be providing tips on how to implement these strategies and make the most of your digital marketing efforts. By the end of this blog, you will have a better understanding of what’s happening in the world of digital marketing. Are you ready to take your brand to new heights in the digital landscape? Look no further than WOWIT, your one-stop solution for all your IT, SEO, and digital marketing needs in Indore. We're here to transform your online presence and help your brand stand out in a crowded digital world

Personalize Your Communication:  

Communication trends are constantly evolving and personalized communication is becoming increasingly popular. The success of your marketing campaigns depends on how well you know your audience and what the next digital marketing trend focuses on to create unique & personalized content and draw valuable insights. Personalization is essential for building relationships with your customers. People are beginning to use more personalized forms of communication such as video or voice calls, personalized emails, direct messaging, and social media to reach out to people. This allows for more meaningful and intimate conversations.

Optimize Your Content:  

For better audience engagement, more and more marketing professionals are turning to interactive content marketing. It's 23% more effective. To be successful, you need to create high-quality, optimized content that resonates with your audience. Focus on creating valuable content that solves problems, adds value, and educates your readers. Make sure that your content is easy to read and understand. Avoid using long sentences and difficult words. Use short paragraphs and bullet points to break up the text. Use keywords in your content that are relevant to the topic. This will help improve the search engine rankings of your content and make it easier to find. 

Focus on visual content: 

Visuals can help make your content more attractive and easier to consume for your readers. Use relevant images, diagrams, and videos to supplement your content. If focusing on visual content & visual content helps you add emotion, and make your communication more powerful and memorable. By 2021, 13% of all internet traffic will consist of live video according to the digital world. Almost all social media platforms support video, and live video streaming today. 

Voice searching: 

Voice search trends have been on the rise over the past few years, 55% of teenagers use voice search daily. And voice search, in 2014 a feature is available for us and is growing in popularity nowadays. Alexa and Google Home smart speakers have been purchased by 20% of households and Google, its voice search has a 95% accuracy rate. According to a survey by BrightLocal, 72% of people use voice search to find local business information, which is an increase of 22% since 2019. Finally, a survey by PwC found that 46% of people use voice search to check the weather, which is an increase of 27% since 2019.

Make programmatic advertising: 

The global programmatic advertising market is projected to grow significantly over the next few years. Should be Programmatic ads and get used to digital advertisements. AI-based programmatic advertising. ads can be bought and sold on case-by-case real-time bidding, enabling more precise and quick targeting. as well as the growing adoption of programmatic advertising among advertisers. 

Make Use of Automation:  

Automation is becoming more and more popular for programmatic advertising. Automation allows for efficient and accurate targeting as well as faster delivery Email has always been the most trustworthy as far as digital marketing channels go. Automated email marketing involves sending emails to your consumers regularly, as the name suggests, depending on preset triggers or timetables. Automation can help you streamline processes, save time and optimize outcomes. Automation tools can help you automate tedious tasks such as social media scheduling, email marketing, and analytics.

Utilize AI and Machine Learning:  

Artificial intelligence (AI) and machine learning Using an AI chatbot, 60% of internet users can get their Q/A on any number of apps or websites at once. So digital marketers have a fantastic opportunity to use cutting-edge technology, which is expected to be worth $190 billion by 2025. AI and Machine Learning can also be used to automate processes such as customer service, inventory management, and fraud detection. AI can also help businesses make better decisions by providing insights into customer behavior and trends.

Make Transparency and Authenticity: 

The Transparency and Authenticity trend is defined as a movement toward businesses and brands being more open and honest with their customers and providing a genuine representation of their products or service. To build trust with your consumers, be open, honest & authentic in your digital marketing efforts. This means being transparent about the products or services you offer, you can build trust with your audience and establish a loyal customer base. This trend has become increasingly important in today's digital age. Companies are now expected to be more transparent and authentic in their interactions with customers and to provide accurate information about their products or service. This trend is being driven by a desire for customers to be able to trust the companies they do business with. At WOWIT Seo agency in indore and  digital marketing agency in indore 

Should be the Rise Of Short- 

The rise of short trends is also linked to the increasing prevalence of mobile technology, which has allowed people to access information and news quickly and easily, often without having to wait for traditional long-term trends to develop. Form Video: In recent years TikTok has been gaining popularity, and short-form video content is becoming increasingly popular on other platforms such as Instagram, Facebook, and youtube .and all kinds of businesses use this Format to effectively engage their audiences. The rise of short trends has allowed businesses to adjust quickly to changing conditions, enabling them to stay ahead of their competition and capitalize on new opportunities.

Conclusion: 

The best way to stay ahead of the latest digital marketing trends is to stay informed and up-to-date with the newest information, tools, and strategies available. It can help you stay ahead of the curve and ensure you are using the most effective and up-to-date digital marketing techniques. WOWIT an IT service, Seo agency in indore and digital marketing agency in indore can help you with all your marketing strategy needs for your brand.  Book a call so we can discuss how to create a memorable digital experience for you. 

#business #Digitalmarketingagency #market #trends #wowitdigital #marketingmarketingstrategy #searchengineoptimization #socialmediamarketing #Wowit

[youngthingllama]

Latest Digital Marketing Trends and How to stay ahead of the Curve

The digital marketing world is constantly evolving. What was once an effective strategy can quickly become outdated and ineffective. As marketers, it’s important to stay ahead of the curve and stay informed on the latest trends and strategies. In this blog, we’ll explore the latest digital marketing trends and how to stay ahead of the competition. We’ll be covering topics such as content marketing, social media marketing, email marketing, and more. Also, discuss the importance of staying up to date on the latest digital marketing trends. We’ll also be providing tips on how to implement these strategies and make the most of your digital marketing efforts. By the end of this blog, you will have a better understanding of what’s happening in the world of digital marketing. Are you ready to take your brand to new heights in the digital landscape? Look no further than WOWIT, your one-stop solution for all your IT, SEO, and digital marketing needs in Indore. We're here to transform your online presence and help your brand stand out in a crowded digital world

Personalize Your Communication:  

Communication trends are constantly evolving and personalized communication is becoming increasingly popular. The success of your marketing campaigns depends on how well you know your audience and what the next digital marketing trend focuses on to create unique & personalized content and draw valuable insights. Personalization is essential for building relationships with your customers. People are beginning to use more personalized forms of communication such as video or voice calls, personalized emails, direct messaging, and social media to reach out to people. This allows for more meaningful and intimate conversations.

Optimize Your Content:  

For better audience engagement, more and more marketing professionals are turning to interactive content marketing. It's 23% more effective. To be successful, you need to create high-quality, optimized content that resonates with your audience. Focus on creating valuable content that solves problems, adds value, and educates your readers. Make sure that your content is easy to read and understand. Avoid using long sentences and difficult words. Use short paragraphs and bullet points to break up the text. Use keywords in your content that are relevant to the topic. This will help improve the search engine rankings of your content and make it easier to find. 

Focus on visual content: 

Visuals can help make your content more attractive and easier to consume for your readers. Use relevant images, diagrams, and videos to supplement your content. If focusing on visual content & visual content helps you add emotion, and make your communication more powerful and memorable. By 2021, 13% of all internet traffic will consist of live video according to the digital world. Almost all social media platforms support video, and live video streaming today. 

Voice searching: 

Voice search trends have been on the rise over the past few years, 55% of teenagers use voice search daily. And voice search, in 2014 a feature is available for us and is growing in popularity nowadays. Alexa and Google Home smart speakers have been purchased by 20% of households and Google, its voice search has a 95% accuracy rate. According to a survey by BrightLocal, 72% of people use voice search to find local business information, which is an increase of 22% since 2019. Finally, a survey by PwC found that 46% of people use voice search to check the weather, which is an increase of 27% since 2019.

Make programmatic advertising: 

The global programmatic advertising market is projected to grow significantly over the next few years. Should be Programmatic ads and get used to digital advertisements. AI-based programmatic advertising. ads can be bought and sold on case-by-case real-time bidding, enabling more precise and quick targeting. as well as the growing adoption of programmatic advertising among advertisers. 

Make Use of Automation:  

Automation is becoming more and more popular for programmatic advertising. Automation allows for efficient and accurate targeting as well as faster delivery Email has always been the most trustworthy as far as digital marketing channels go. Automated email marketing involves sending emails to your consumers regularly, as the name suggests, depending on preset triggers or timetables. Automation can help you streamline processes, save time and optimize outcomes. Automation tools can help you automate tedious tasks such as social media scheduling, email marketing, and analytics.

Utilize AI and Machine Learning:  

Artificial intelligence (AI) and machine learning Using an AI chatbot, 60% of internet users can get their Q/A on any number of apps or websites at once. So digital marketers have a fantastic opportunity to use cutting-edge technology, which is expected to be worth $190 billion by 2025. AI and Machine Learning can also be used to automate processes such as customer service, inventory management, and fraud detection. AI can also help businesses make better decisions by providing insights into customer behavior and trends.

Make Transparency and Authenticity: 

The Transparency and Authenticity trend is defined as a movement toward businesses and brands being more open and honest with their customers and providing a genuine representation of their products or service. To build trust with your consumers, be open, honest & authentic in your digital marketing efforts. This means being transparent about the products or services you offer, you can build trust with your audience and establish a loyal customer base. This trend has become increasingly important in today's digital age. Companies are now expected to be more transparent and authentic in their interactions with customers and to provide accurate information about their products or service. This trend is being driven by a desire for customers to be able to trust the companies they do business with. At WOWIT Seo agency in indore and  digital marketing agency in indore 

Should be the Rise Of Short- 

The rise of short trends is also linked to the increasing prevalence of mobile technology, which has allowed people to access information and news quickly and easily, often without having to wait for traditional long-term trends to develop. Form Video: In recent years TikTok has been gaining popularity, and short-form video content is becoming increasingly popular on other platforms such as Instagram, Facebook, and youtube .and all kinds of businesses use this Format to effectively engage their audiences. The rise of short trends has allowed businesses to adjust quickly to changing conditions, enabling them to stay ahead of their competition and capitalize on new opportunities.

Conclusion: 

The best way to stay ahead of the latest digital marketing trends is to stay informed and up-to-date with the newest information, tools, and strategies available. It can help you stay ahead of the curve and ensure you are using the most effective and up-to-date digital marketing techniques. WOWIT an IT service, Seo agency in indore and digital marketing agency in indore can help you with all your marketing strategy needs for your brand.  Book a call so we can discuss how to create a memorable digital experience for you. 

[wri227philomena]

Emoji Marketing, 1-Star Reviews, and 37 Email Marketing Tips That Will Drive You Insane | Class 7

Today I Learned:

Emoji Rhetoric: A Social Media Influencer Perspective by Jing Ge and Ulrike Gretzel

I'm going to be honest. I am profoundly jaded when it comes to my perception of Internet marketing tips. Marketing, in general, hurts the more Marxist parts of my soul, and Internet marketing especially feels disingenuous at best, and deliberately malicious at worst. Influencer marketing, in my mind, is one of the worst things to happen to the social internet. As cited by Ge and Gretzel from eMarketer, "it is well accepted by firms that influencer marketing is an effective way to each and engage consumers, and influence their purchase decisions" (Ge et al., 1277). While this article was published in 2018, and thus is relatively recent/contemporary, the rapidly evolving landscape of the social internet has rendered its advice outdated in record time. The FTC was having such an issue with influencer marketing during this period that it was compelled to publish new guidelines governing the operations of influencers in 2019. The article identifies three use cases for emojis in influencer posts: "emojis add appeal(s) to the textual component that does per se not contain persuasive content", "emojis serve as an enhancer to further amplify the persuasive content delivered through text", and "emojis encapsulating emotional appeals act as a modifier to revise the appeal expressed through the text" (1286). They also state that "Surprisingly, influencers express not only positive but also negative and mixed emotions to trigger reactions in their followers." (Ibid) Is this the Twilight Zone? Do marketing professionals not know that human beings will try to seem human, especially when they want to appeal to their followers emotional biases in pursuit of money? It does not feel natural, to me, to describe this finding as a surprise! In terms of what I learned from this article: Marketing professionals can be scammed quickly and easily. Their attempts to establish a taxonomy of The Grift leaves them especially open to more skilled grifters.

2. Diagramming the Story of a 1-Star Review by Miriam Ellis

I appreciate Ellis's more neutral and personal approach to marketing dissection, but I suppose--then--that I must be being Influenced here by a more direct, human appeal for my time.

I'll preface my response to this page with this: Ellis is attempting to sell "reputation management" services. In addition, her Moz bio alleges that she is a "Local SEO [Search Engine Optimization] Subject Matter Expert". I don't know how much I trust this, given that the embedded link to her website throws a security error in Chrome:

In addition, her wesbite--Solas Web Design--looks like this:

Not to be a huge bitch, but this website is ugly. It does not have the feel of a boutique marketing firm, it feels as though it is attempting to appeal to the most general possible market, and is failing to do so.

The final suggestion in this article reads "Consider purchasing paid products that help you analyse your social media opportunities and manage your reputation". So, in sum, Mirriam has generated an issue--of the poor performance of a food truck--and has turned it around into a marketing tactic for her own business, disguised as a list of tips for marketing your business. This feels disingenuous and shady. Mirriam Ellis did not compose this article out of the goodness of her heart, she did it because she wants you to buy her product. In doing so, she only tangentially disclosed that the article was an advertisement for her own services.

I have a deep, biased malign for marketing professionals--this much is true! But, I feel as though my distrust of them comes from a relatively reasonable place, given Ellis's subterfuge here.

3. 37 Email Marketing Tips for Messages that Get Opened, Read, and Clicked by Henneke Duistermaat

This article feels like shovelware. Early in my academic career, I was not yet entirely comfortable with the difference between academic sources, and community writing on the Internet. During my Work Study placement, I was tasked with composing the foundation of the Community Writing archive of the Asexuality and Aromanticism Bibliography moderated by Dr. Liza Blake. During my work for her, I gained an irreplaceable sense of useful online content in the academic context. This website--Copyblogger--has the same issue as Solas Web Design. It is completely impersonal.

In attempting to appeal to every human being with an Internet connection, they have avoided any specific branding, going instead for the exact same thing every other website is doing these days: horrible white void with black sans-serif. It's not ugly, per se, but the nondescript aesthetic makes it forgettable, and the fact that Henneke says to "Add a personal touch. Because you're trying to get reader to know, like, and trust you, aren't you?" while the entire website she's hosting her writing on looks like the ceiling in the Davis cafeteria is unappealing to me. She doesn't take her own advice.

Tip 29, "Don't sell before the prospect is ready. Become a friend and trusted source of information first, and your readers will more readily buy from you" feels like she is attempting to proliferate a pyramid scheme. THIS is the untrustworthy marketing that is getting influencers in trouble with the FTC, Henneke!

Also, I feel compelled to add, both Henneke and Mirriam have some sort of copy+paste blocker on their websites, which compels me to transcribe their text by hand if I don't want to get elbow deep in the guts of their HTML. I suppose this is so their content can avoid being scraped by bots, which I suppose is valorous, but it limits my ability to share quick snippets of their writing with my social circle, non?

Anyway, it could be the Autism talking, but the only thing that compels me to spend money on the internet is JPEGs of Anime Girls tied to a deeply unfair gambling app. Yes, I am talking about hit rhythm game Hatsune Miku: Colorful Stage! which I spend about 80 dollars on every month, specifically because the app has me locked in a truly horrific cycle of gambling addiction. That could also be why I view Internet marketing in such a poor light, because my own spending habits are so thoroughly tied to disordered behaviour.

4. Lecture, Part 1 - "Prosumers"

During our discussion of "New New Media", the phrase "Prosumer" was brought up, and I feel as though some dark god has plucked my soul from my flesh so that I might view my own corporeal form from the outside. In doing a bit more research on the origin of the phrase, I now know that it originates in Alvin Toffler's book The Third Wave, which is the 1980 sequal to his book Future Shock. Both works attempt to map the emergence of society through anthropological and sociological stages. The 'third wave' described in the book refers to the Information Age that we currently inhabit. As defined by lecture, a ''prosumer" is someone who is both a 'producer' and a 'consumer'. I feel as though a great deal of modern fanwork could be considered Prosumption, particularly that which can be found in Artist Alleys at such conventions as Anime North or FanExpo Toronto. In attending such events--not FanExpo this year, though, sadge--one can see legitimate prosumption on display, as fans create unofficial, unlicensed merchandise for profit through fan art prints, sculpture, key chains, apparel, etc. I am truly the king of commodity fetishism. Had this course been in-person, you could have seen the cat o' nine tails of Bulbasaur acrylic charms I keep on my backpack. I benefit from prosumption as a consumer, because it allows for small, forgotten media works to be reappropriated by consumers, but it also allows for consumers to occupy a market share otherwise unoccupied by producers in a given region. My favourite anime girl from Hatsune Miku: Colorful Stage! for example--Emu Otori--has no merchandise available outside of Japan.

Everybody say hello to Emu :3

To acquire commodities with her face on them, I would need to use a proxy shipping service to even buy anything (note: I know this because I have already spent [amount of money redacted] on official Emu merchandise through proxies) as many Japanese retailers do not allow people with North American IP addresses to make accounts on their websites. Through the existence of prosumption, I can attend a fan event, and acquire hundreds of dollars in consumer-produced merchandise. In addition, I myself have become a prosumer in the creation of my initial Barbie movie fan podcast Put a Shrimp On It, and my subsequent existence as a guest personality on the podcasts Barbie Movies Slap and Fandoms Gone Wrong.

I feel as though it is extremely difficult to avoid prosumption in our current media landscape, as producers of media franchises continue to encroach on Fan spaces such as the Archive of Our Own and Wattpad. AO3 has, thankfully, been spared in an official capacity from corporate attrocity due to its existence as a non-profit entity, It goes against the terms of service to advertise for-profit fan works on the site. Wattpad, on the other hand, has become a hellpit in recent years in terms of corporate entities milling content out of fans for monetary gain through 'writing contests'.

TLDR: Prosumption is the natural product of our late stage of capitalism, and as a person who benefits from the democratization of production when it comes to Blorbos from my Shows I don't know if I'm in any place to judge

5. Lecture, Part 2 - Ethos, Pathos, Logos

Our definitions of ethos, pathos, and logos from lecture were thus:

Ethos - What the speaker says, and by what people think of his character before he begins to speak.

Pathos - Persuasion may come through the hearers, when the speech stirs their emotions.

Logos - When we have proved a truth of an apparent truth by means of the persuasive arguments suitable to the case in question.

I have always been a big AOC fan, if one can be a 'fan' of any given politician, so my opinions of her tend to have a positive bias either way. I think that Representative Ocasio-Cortez is generally well-spoken, and that her words tend to carry the appropriate weight, and the appropriate emotion. In returning to this speech of AOC's for lecture, I am compelled to consider the political climate this speech came out of. January 16th, 2019 is two years prior to Biden taking office. It is deep in the mud of Trump's preidency. She is, in particular, discussing the 2018-2019 American government shutdown, caused by conflicts in the Trump government surrounding his request for 5.7 billion dollars in funding to build his proposed border wall.

"This shutdown is about the erosion of American democracy." I appreciate the reframing done by Cortez here. She is speaking truth to power throughout this address, but this is, I feel, a key, thetic moment.

I feel as though Cortez's appeals to economic stagnation through her constituent's paycheques has bipartisan appeal, which lends pathos to her argument. In addition, I feel as though her frank, factual delivery procides much-needed Logos during this period of American political history.

Much of what appeals to me about AOC is her down-to-Earth energy. I feel as though this must be a deliberate marketing tactic of hers, but at the same time, she puts her money where her mouth is, so to speak. I mean, AOC isn't out there blowing up pipelines in her spare time, but she is attempting to make the lives of her constituents easier through social welfare advocacy and legislation. She is attempting to make life in the United States less disgusting overall. Her political opponents not only sexually harras her on Twitter, they also actively want people like her to be, at best, deported--which is funny, becuase she was literally born in NYC, and even if she wasn't, Puerto Rico is an American entity--and at worst, literally shot. During the January 6th coup, insurgents entered her office in the attempt to locate and harm her, in fashions unknown.

In sum, there is a difference between appealling superficially to a base in the attempt to un-money them, and being appealling as a product of your work and actions, thus gaining support and finances.

TLDR: Commodity fetishism is a hell of a drug!