#searchdecoder

[matthewcapala]

Honored to be named one of “the top ten #SEO gurus you should be learning from right now” by SEOChat 🏆 (source: http://www.seochat.com/c/a/search-engine-optimization-help/ten-seo-gurus-learning-right-now/) #business #businessdevelopment #businesscoach #businesssuccess #businessstrategy #businesstips #startup #startups #startupmarketing #marketingstrategy #digitalmarketing #matthewcapala #searchdecoder #searchenginemarketing #searchengineoptimization #googlesearch #seoagency #marketing #marketingagency #marketingonline #adagency #seotips #sem #growthhacking (at Miami Beach, Florida) https://www.instagram.com/p/BoHCLXyD6or/?utm_source=ig_tumblr_share&igshid=1im3ind72028e

[jjkhawaiian-blog]

Episodic and Serial Writing at Full Sail University in the MFA program

The course, ESW, had us create a story within the framework of a webisode. This was my first attempt at such a script. Even though, I had written other scripts in different media. It was most closely aligned to a single-camera TV show. However, that’s where the similarity stopped.

A webisode, for those who don’t know, is a short film lasting anywhere from 3 minutes up to 15 minutes. There’s usually a pilot, which we wrote for this class. Then there are subsequent episodes, much like a TV show, which we weren’t tasked to do in the program. Also, seasons that could include many episodes. We had assignments to build a show bible and a beat sheet, among other things. It would be something that could be presented to a webisode producer looking for something to film.

I knew most of this building a webisode, except for the knowledge of crafting an actual webisodic script. To begin, we had to create a compelling and dramatic, or comedic, story. Of course, characters and conflict were also a huge factor in the story. Finally, how the story progressed. We used a three-act structure with a maximum page count limit of 3 pages per act. We could add a one-page Teaser, or Cold Opening, along with a one-page Tag. All in all, it could be 11 pages long. In the screenwriting world, a page usually equates to a minute of screen time. So, no more than eleven minutes long for the pilot.

The story that I fashioned seemed to be well received. The feedback was, for the most part, very positive and not much was needed for a rewrite. That in itself was very uplifting and encouraging. I had fun writing the story and it flowed really well for being a very fast-pace, thrilling, dramatic, and comedic adventure into the world of the protagonist. It also had an over-arching theme or use of the horror genre.

I actually classified it as a comedy-horror story. It used comedic elements throughout with a setup and punchline delivery. It was based on the character so it could be anything from a dumb joke to a sight gag to actual comedy. The horror came for the characters themselves and the world they lived in. The story took place in a special curio shop and the protagonist was the owner and also a werewolf. His best friend was Dr. Jekyll. The antagonist was none other than Abraham Van Helsing. His love interest, Epiphany, was the daughter of Count Dracula. He objected to their relationship. Instant conflict from multiple storylines and characters.

This was a great learning experience and I can see myself being a webisode writer. It isn’t much different than what I’ve already done as a writer and I could do this for a living. It would lend itself to becoming a filmmaker, producer, and director. I could picture myself doing a successful GoFundMe campaign.

Reference:

770x1024 Vampire Drawings Pencil Vampire Pencil Drawings Art [Drawing]. (2018). GetDrawings.com. Retrieved from: http://getdrawings.com/vampire-drawing-in-pencil#vampire-drawing-in-pencil-58.jpg

Universal Studios. Count Dracula/Bela Lugosi[picture]. (1931). abc.net.au. Retrieved from: https://www.abc.net.au/news/2018-09-07/dracula-vampire/10195000

Stoker, Bram (Author). Coppola, Francis Ford (Director). Sony Pictures Home Entertainment (Studio). Bram Stoker’s Dracula. (1992). badassoftheweek.com. Retrieved from: http://www.badassoftheweek.com/vanhelsing.html

Stevenson, Robert Louis (Author). Capala, Matthew (Article Author, 2015). Medium.com. Retrieved from: https://medium.com/@SearchDecoder/facebook-for-business-the-strange-case-of-dr-jekyll-and-mr-hyde-7f95d43735b8

Fowler, Gene (Director). American International Pictures (Studio). I was a teenage werewolf.(1957). www.imdb.com. Retrieved from: https://www.imdb.com/title/tt0050530/mediaviewer/rm1089359616

[knight-fanscott-gaming-blog]

RT @MisterSalesman: RT @Sam___Hurley ---> @SearchDecoder's Top 10 Lessons from 2015 [#entrepreneur #seo #startup #growthhacking]" https://t.co/sHEogm6bei

RT @Sam___Hurley ---> @SearchDecoder's Top 10 Lessons from 2015 [#entrepreneur #seo #startup #growthhacking]" https://t.co/sHEogm6bei

— M LeMont (@MisterSalesman) April 19, 2017

from Twitter https://twitter.com/fanscott1234 April 19, 2017 at 05:43PM via IFTTT

[samuelpboswell]

50 Top B2B Marketing Influencers, Experts and Speakers in 2019

In a world saturated with marketing strategies, tactics and technology, much of what makes B2B marketing successful is understanding the realm of what's possible. Lucky for us, MarketingProfs B2B Forum in Washington D.C. October 16-18, 2019 offers an infotaining mix of possibilities from some of the top experts in the B2B marketing industry. But who are these experts? To help B2B marketing professionals connect with experts and influential speakers at this year's #MPB2B event, we've sorted through the master list of presenters to identify 50 of the top B2B marketing social influencers. List Methodology: Our starting point is to identify and validate credentials of all speakers from the MarketingProfs B2B Forum website. Then we imported the scrubbed info into the influencer marketing platform Traackr. Using Traackr’s algorithm for ranking, we sorted the speakers according to their respective B2B marketing social influence using reach, relevance, resonance, and audience metrics. A variety of criteria go into such a ranking including:

Topical relevance of the content each influencer publishes

Network engagement with on-topic content

Network size and reach

Online data for this ranking is pulled from Twitter, blogs, Instagram, Facebook, YouTube, Flickr, SlideShare, and several other platforms. This is important to know, because many lists rely entirely on Twitter and we all know Twitter alone does not represent the entire social media universe! Many thanks to these generous providers of B2B marketing best practices, tips and advice. After having worked in B2B marketing with our agency for nearly 20 years, it is clear that today's B2B world is more competitive than ever. Plus, with brand trust at risk, connecting with respected industry experts can provide a goldmine of insight, direction and validation for your marketing into 2020 and beyond. In this list for 2019 you will see familiar faces and a mix of new B2B marketing influencers as well. What you will not see in this year's list is my name, as I ranked quite high and decided to take myself out to remove any perceived conflict of interest. If you're curious what I share about B2B I can be found on Twitter @leeodden and LinkedIn. If you would like to follow all 50 B2B marketers in one shot, I made you a Twitter list. Enjoy! Christopher Penn @cspenn Co-Founder and Chief Data Scientist, Trust Insights Presenting: Breakfast Roundtables — Analytics & Measurement, 7:45am-8:30am - Wednesday, 10/16 Heidi Cohen @heidicohen President, Riverside Marketing Strategies Presenting: Marketing ROI: How To Stop Justifying Your Job, Build Business Value, and Grow Your Budget (No Math Required!), 4:45pm-5:30pm - Wednesday 10/16 Pam Didner @PamDidner Keynote Speaker and Consultant Relentless Pursuit Presenting: How to Create a Messaging Framework That Resonates, 2:30pm-3:15pm - Wednesday 10/16 Breakfast Roundtables — Sales Enablement as a Marketer, 7:45am-8:30am - Wednesday, 10/16 Michael Brenner @BrennerMichael CEO, Author, and Keynote Speaker, Marketing Insider Group Presenting: Content Marketing Is the Future of B2B: Case Studies for Success, 8:45am-9:30am - Thursday, 10/17 Brian Fanzo @iSocialFanz Founder and CEO, iSocialFanz Presenting: Drive Digital Amplification With the 3 Ts: Trust, Training, Technology, 2:30pm-3:15pm - Thursday, 10/17 Jay Baer @jaybaer Founder, Convince & Convert Presenting: Turn Your Customers Into Volunteer Marketers, 8:45am-10:30am - Wednesday 10/16 Ann Handley @MarketingProfs Chief Content Officer, MarketingProfs Presenting: Conference Opening and Close Plus Keynote Introductions Mark Schaefer @markwschaefer Executive Director, Schaefer Marketing Solutions Presenting: Marketing Re-Imagined: Reaching the Unreachable Customer, 2:30pm-3:15pm - Thursday, 10/17 Andy Crestodina @crestodina Co-Founder and Chief Marketing Officer, Orbit Media Studios Presenting: Influencers, Search Rankings, and Collaboration, 2:30pm-3:15pm - Thursday, 10/17 Workshop: Content Strategy and SEO for B2B, 8:00 AM - 4:00 PM Friday 10/18 Katie Martell @KatieMartell Marketing Consultant, Katie Martell Presenting: Golden Ticket: Market Like a Rabble Rouser, 12:45pm-1:30pm - Wednesday 10/16 Dan Gingiss @dgingiss Chief Experience Officer, Winning Customer Experience LLC Presenting: How to Get People Talking Positively About Your Company in Social Media, 11:00am-11:45am - Wednesday 10/16 Matt Heinz @HeinzMarketing President, Heinz Marketing Presenting: How to Create A Marketing Plan & Budget Your CFO Will Love, 12:00pm-12:45pm - Wednesday 10/16 Workshop: Revenue-Responsible Marketing: Aligning Marketing & Sales Priorities for Predictable Results, 8:00 AM - 4:00 PM Friday, 10/18 Paul Roetzer @paulroetzer CEO / Founder, PR 20/20 Presenting: How to Build a More (Artificially) Intelligent Content Engine, 4:45pm-5:30pm - Wednesday 10/16 Ashley Zeckman @azeckman Senior Director of Digital Strategy, TopRank Marketing Presenting: Through the Looking-Glass: Enter a New World of Always-On Influencer Programs, 12:00pm-12:45pm - Wednesday 10/16 Brian Carroll @brianjcarroll Founder and CEO, markempa Presenting: Empathy: Your Lead Generation (And Marketing) Superpower, 3:30pm-4:15pm - Wednesday 10/16 Matthew Capala @SearchDecoder Founder and Managing Director, Alphametic Presenting: SEO Quick Wins: 20% of Actions for 80% of Results, 11:00am-11:45am - Thursday, 10/17 Jon Miller @jonmiller CEO and Co-Founder, Engagio Presenting: Breakfast Roundtables— ABM, 7:45am-8:30am - Thursday, 10/17 Robert Rose @Robert_Rose Chief Strategy Advisor, Content Marketing Institute Presenting: The Secret to a Truly Measurable Content Strategy, 3:30pm-4:15pm - Wednesday 10/16 Ardath Albee @ardath421 CEO & B2B Marketing Strategist, Marketing Interactions Presenting: Nurturing From End-to-End: Build Relationships That Drive Business Growth, 1:30pm-2:15pm - Thursday, 10/17 Kathleen Slattery Booth @WorkMommyWork Vice President of Marketing, Prevailion Presenting: A Simple Formula for Winning Google’s Featured Snippets, 11:00am-11:45am - Wednesday 10/16 Berrak Sarikaya @BerrakBiz Go To Market Strategist, Yesler Presenting: So You Think You Can MarTech, 3:30pm-4:15p - Wednesday 10/16 Breakfast Roundtables — Marketing Technology, 7:45am-8:30am - Thursday, 10/17 Nancy Harhut @nharhut Co-Founder and Chief Creative Officer, HBT Marketing Presenting: How to Use Neuromarketing to Attract Attention, Elicit Action, and Plump Profits, 9:45am-10:30am - Thursday, 10/17 Carlos Hidalgo @cahidalgo Founder & CEO, VisumCx Presenting: Golden Ticket: Discovering Worth, Identity, and Happiness by Redefining Success, 11:55am-12:30pm -Thursday, 10/17 Workshop: Buyer-Centric Demand Generation 101: Demand Generation in the Age of the Sophisticated Buyer, 8:00 AM - 4:00 PM - Friday, 10/18 Jamie Turner @AskJamieTurner Founder and Chief Executive Officer, SIXTY Presenting: The Unwritten Rules of Persuasion: The Science Behind the Words and Actions that Win People Over, 2:30pm-3:15pm - Wednesday, 10/16 Doug Kessler @dougkessler Creative Director & Co-Founder, Velocity Partners Presenting: How to Find and Tell Your Galvanizing Story, 1:30pm-2:15pm - Thursday, 10/17 Tim Washer @timwasher Keynote Speaker, Event Emcee, PowerPoint Comedian, Ridiculous Media Presenting: A How-To Guide for Personalizing Your B2B Marketing Communications 11:00am-11:45am -Wednesday 10/16 Follow the Fear : Creativity in B2B for Better, Stronger, More Fulfilling Results, 3:45pm-4:35pm - Thursday, 10/17 Breakfast Roundtables — Video, 7:45am-8:30am - Wednesday 10/16 Samantha Stone @samanthastone Founder & CMO, The Marketing Advisory Network Presenting: A How-To Guide for Personalizing Your B2B Marketing Communications, 11:00am-11:45am - Wednesday 10/16 Workshop: Marketing Strategy & Planning: How To Rise Above The Competition, 8:00 AM - 4:00 PM - Friday, 10/18 Breakfast Roundtables — Marketing Strategy & Planning, 7:45am-8:30am - Thursday, 10/17 Charlie Riley @Charlieriley Director of Marketing, Curbell Plastics Michael J. Barber @michaeljbarber SVP, Chief Creative Officer, Godfrey Presenting: Workshop: From Strategy to Results: The Comprehensive B2B Email Marketing Workshop, 8:00 AM - 4:00 PM - Friday, 10/18 Ian Lurie @IanLurie Digital Marketing Consultant, Ian Lurie Consulting Presenting: Your Content Doesn't Matter — Not Without Technology, 9:45am-10:30am - Thursday, 10/17 Steve Pratt @steveprattca Vice President, Pacific Content Presenting: How to Make an Amazing B2B Podcast and Build an Audience of Engaged Listeners, 2:30pm-3:15pm - Wednesday, 10/16 Nick Westergaard @NickWestergaard Chief Strategist, Brand Driven Digital Presenting: B2B Communication Lessons From the US Presidents, 2:30pm-3:15pm - Thursday, 10/17 Breakfast Roundtables — Branding, 7:45am-8:30am - Thursday, 10/17 Michele Linn @michelelinn Co-Founder and Chief Strategy Officer, Mantis Research Presenting: How to Publish Credible & Compelling Research: 15 Things You Need to Know, 3:30pm-4:15pm - Wednesday 10/16 Zontee Hou @ZonteeHou Senior Strategist & Co-Lead, Consulting, Convince & Convert Presenting: Leveraging Social Media: Three Essentials to Drive Business Through Digital Marketing, 11:00am-11:45am - Thursday, 10/17 Breakfast Roundtables — Social Media, 7:45am-8:30am - Wednesday 10/16 Tim Williams @WilliamsTim CEO, Onalytica Presenting: Dessert & Development: How to Increase Brand Awareness, Credibility, and Trust by Working with B2B Influencers, 12:35pm-1:15pm - Thursday, 10/17 Tamsen Webster @tamadear Founder and Chief Message Strategist, Find The Red Thread Presenting: Getting the Green Light: How to Build Content so People Say YES, 9:45am-10:30am - Thursday, 10/17 Amisha Gandhi @AmishaGandhi VP, Influencer Marketing & Communications, SAP Ariba and SAP Fieldglass Presenting: Tale of Two Tech Companies: Scaling a Data-Driven Influencer Marketing Program, 8:45am-9:30am - Thursday, 10/17 Breakfast Roundtables — Influencers, 7:45am-8:30am - Wednesday 10/16 Konstanze Alex @Konstanze Global Enterprise (B2B) Influencer Relations and Digital Storytelling, Director, Dell Technologies Presenting: Tale of Two Tech Companies: Scaling a Data-Driven Influencer Marketing Program, 8:45am-9:30am - Thursday, 10/17 Tom Treanor @RtMixMktg Global Head of Marketing, Arm Treasure Data Presenting: Dessert & Development: The Truth About Personalization, 1:35pm-2:15pm - Wednesday, 10/16 Tyrona Heath @tyrona Global Lead, The B2B Institute, LinkedIn Presenting: How to Combine Account Based Marketing and Social Selling on LinkedIn, 4:45pm-5:30pm - Wednesday, 10/16 Allen Gannett @Allen Chief Strategy Officer & EVP, Corp Dev, Skyword Presenting: Lessons in B2B Video From the #1 LinkedIn Creator, 12:00pm-12:45pm - Wednesday, 10/16 Randy Frisch @randyfrisch Co-Founder, CMO & President, Uberflip Presenting: Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next, 4:45pm-5:30pm - Wednesday, 10/16 Mary Ellen Slayter @MESlayter Owner, Rep Cap Presenting: Stop Singing for Your Supper: How to Reframe the Conversation About Content ROI, 11:00am-11:45am - Wednesday 10/16 Wil Reynolds @wilreynolds Founder, SEER Interactive Presenting: Using Big Data and a Free BI Tool to Break Down Your Marketing Silos, 4:45pm-5:30pm - Wednesday 10/16 Peter Isaacson @peisaacson Chief Marketing Officer, Demandbase Presenting: Dessert & Development: ABM Nirvana — Reaching the Buying Committee at Your Target Accounts, 1:35pm-2:15pm - Wednesday 10/16 Ahava Leibtag @ahaval President, Aha Media Group Presenting: Writing for the Non-Writer, 8:45am-9:30am - Thursday, 10/17 Keith Reynold Jennings @keithjennings Vice President of Community Impact, Jackson Healthcare Presenting: Moonshots & Promised Lands: The Cumulative Power of Narratives and Why They Matter, 12:00pm-12:45pm - Wednesday, 10/16 Breakfast Roundtables - Content, 7:45am-8:30am - Thursday, 10/17 Raviv Turner @ravivturner Co-Founder, Chief Product Officer, CaliberMind Presenting: Using Team Flow Science to Align Marketing and Sales Teams, 8:45am-9:30am - Thursday, 10/17 Tom Webster @webby2001 Vice President, Strategy and Marketing, Edison Research Presenting: The Importance of an Audio Strategy for B2B Marketers, 1:30pm-2:15pm - Thursday, 10/17 Hally Pinaud @Hallypino Director of Product Marketing, Gainsight Presenting: The Truth About Messaging: How Marketers Solidify, Sell, and Share a Compelling Story, 3:45pm-4:35pm - Thursday, 10/17 BONUS: In addition to this fine list of B2B marketing smarties, here is a list of our top 10 posts about B2B marketing from the past 12 months:

Optimizing Your B2B Marketing Strategy Around the Trust Funnel

5 B2B Brands Delivering Great Customer Experiences

What the Future of Google Search Means for B2B Marketers

11 Qualities You Should be Looking for to Find Your B2B Influencer Match

B2B Marketing Spotlight: Ann Handley on Being a “Badaxe” Marketer #mpb2b

5 Top B2B Brands Maximizing LinkedIn Engagement

What's Missing In Your B2B Marketing Strategy? 5 Key Elements You Don't Want to Overlook

5 Top B2B Brands Delivering Exemplary Twitter Engagement

B2B Marketing Spotlight: Alexandra Gobbi, CMO at Secureworks #B2BSMX

6 Cannes Revelations About B2B Marketing in 2020

And here are the previous B2B marketing influencer lists we've published:

B2B Marketing Influencers to Follow in 2018

B2B Marketing Influencers to Follow in 2017

Thank you to influencer marketing platform Traackr for the use of their software to make this list possible! Please be sure to connect with the TopRank Marketing team attending the #MPB2B conference including myself @leeodden, Susan Misukanis @smisukanis, Ashley Zeckman @azeckman and Nick Nelson @NickNelsonMN, who will be liveblogging here on TopRank's Online Marketing Blog. For some fitness-themed B2B Marketing inspiration, be sure you check out the interactive B2B Marketing Fitness ebook we co-created with 16 of this year's B2B Forum speakers.

The post 50 Top B2B Marketing Influencers, Experts and Speakers in 2019 appeared first on Online Marketing Blog - TopRank®.

from The SEO Advantages http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/6tTb1fmzl4k/

[ralphlayton]

50 Top B2B Marketing Influencers, Experts and Speakers in 2019

In a world saturated with marketing strategies, tactics and technology, much of what makes B2B marketing successful is understanding the realm of what's possible. Lucky for us, MarketingProfs B2B Forum in Washington D.C. October 16-18, 2019 offers an infotaining mix of possibilities from some of the top experts in the B2B marketing industry. But who are these experts? To help B2B marketing professionals connect with experts and influential speakers at this year's #MPB2B event, we've sorted through the master list of presenters to identify 50 of the top B2B marketing social influencers. List Methodology: Our starting point is to identify and validate credentials of all speakers from the MarketingProfs B2B Forum website. Then we imported the scrubbed info into the influencer marketing platform Traackr. Using Traackr’s algorithm for ranking, we sorted the speakers according to their respective B2B marketing social influence using reach, relevance, resonance, and audience metrics. A variety of criteria go into such a ranking including:

Topical relevance of the content each influencer publishes

Network engagement with on-topic content

Network size and reach

Online data for this ranking is pulled from Twitter, blogs, Instagram, Facebook, YouTube, Flickr, SlideShare, and several other platforms. This is important to know, because many lists rely entirely on Twitter and we all know Twitter alone does not represent the entire social media universe! Many thanks to these generous providers of B2B marketing best practices, tips and advice. After having worked in B2B marketing with our agency for nearly 20 years, it is clear that today's B2B world is more competitive than ever. Plus, with brand trust at risk, connecting with respected industry experts can provide a goldmine of insight, direction and validation for your marketing into 2020 and beyond. In this list for 2019 you will see familiar faces and a mix of new B2B marketing influencers as well. What you will not see in this year's list is my name, as I ranked quite high and decided to take myself out to remove any perceived conflict of interest. If you're curious what I share about B2B I can be found on Twitter @leeodden and LinkedIn. If you would like to follow all 50 B2B marketers in one shot, I made you a Twitter list. Enjoy! Christopher Penn @cspenn Co-Founder and Chief Data Scientist, Trust Insights Presenting: Breakfast Roundtables — Analytics & Measurement, 7:45am-8:30am - Wednesday, 10/16 Heidi Cohen @heidicohen President, Riverside Marketing Strategies Presenting: Marketing ROI: How To Stop Justifying Your Job, Build Business Value, and Grow Your Budget (No Math Required!), 4:45pm-5:30pm - Wednesday 10/16 Pam Didner @PamDidner Keynote Speaker and Consultant Relentless Pursuit Presenting: How to Create a Messaging Framework That Resonates, 2:30pm-3:15pm - Wednesday 10/16 Breakfast Roundtables — Sales Enablement as a Marketer, 7:45am-8:30am - Wednesday, 10/16 Michael Brenner @BrennerMichael CEO, Author, and Keynote Speaker, Marketing Insider Group Presenting: Content Marketing Is the Future of B2B: Case Studies for Success, 8:45am-9:30am - Thursday, 10/17 Brian Fanzo @iSocialFanz Founder and CEO, iSocialFanz Presenting: Drive Digital Amplification With the 3 Ts: Trust, Training, Technology, 2:30pm-3:15pm - Thursday, 10/17 Jay Baer @jaybaer Founder, Convince & Convert Presenting: Turn Your Customers Into Volunteer Marketers, 8:45am-10:30am - Wednesday 10/16 Ann Handley @MarketingProfs Chief Content Officer, MarketingProfs Presenting: Conference Opening and Close Plus Keynote Introductions Mark Schaefer @markwschaefer Executive Director, Schaefer Marketing Solutions Presenting: Marketing Re-Imagined: Reaching the Unreachable Customer, 2:30pm-3:15pm - Thursday, 10/17 Andy Crestodina @crestodina Co-Founder and Chief Marketing Officer, Orbit Media Studios Presenting: Influencers, Search Rankings, and Collaboration, 2:30pm-3:15pm - Thursday, 10/17 Workshop: Content Strategy and SEO for B2B, 8:00 AM - 4:00 PM Friday 10/18 Katie Martell @KatieMartell Marketing Consultant, Katie Martell Presenting: Golden Ticket: Market Like a Rabble Rouser, 12:45pm-1:30pm - Wednesday 10/16 Dan Gingiss @dgingiss Chief Experience Officer, Winning Customer Experience LLC Presenting: How to Get People Talking Positively About Your Company in Social Media, 11:00am-11:45am - Wednesday 10/16 Matt Heinz @HeinzMarketing President, Heinz Marketing Presenting: How to Create A Marketing Plan & Budget Your CFO Will Love, 12:00pm-12:45pm - Wednesday 10/16 Workshop: Revenue-Responsible Marketing: Aligning Marketing & Sales Priorities for Predictable Results, 8:00 AM - 4:00 PM Friday, 10/18 Paul Roetzer @paulroetzer CEO / Founder, PR 20/20 Presenting: How to Build a More (Artificially) Intelligent Content Engine, 4:45pm-5:30pm - Wednesday 10/16 Ashley Zeckman @azeckman Senior Director of Digital Strategy, TopRank Marketing Presenting: Through the Looking-Glass: Enter a New World of Always-On Influencer Programs, 12:00pm-12:45pm - Wednesday 10/16 Brian Carroll @brianjcarroll Founder and CEO, markempa Presenting: Empathy: Your Lead Generation (And Marketing) Superpower, 3:30pm-4:15pm - Wednesday 10/16 Matthew Capala @SearchDecoder Founder and Managing Director, Alphametic Presenting: SEO Quick Wins: 20% of Actions for 80% of Results, 11:00am-11:45am - Thursday, 10/17 Jon Miller @jonmiller CEO and Co-Founder, Engagio Presenting: Breakfast Roundtables— ABM, 7:45am-8:30am - Thursday, 10/17 Robert Rose @Robert_Rose Chief Strategy Advisor, Content Marketing Institute Presenting: The Secret to a Truly Measurable Content Strategy, 3:30pm-4:15pm - Wednesday 10/16 Ardath Albee @ardath421 CEO & B2B Marketing Strategist, Marketing Interactions Presenting: Nurturing From End-to-End: Build Relationships That Drive Business Growth, 1:30pm-2:15pm - Thursday, 10/17 Kathleen Slattery Booth @WorkMommyWork Vice President of Marketing, Prevailion Presenting: A Simple Formula for Winning Google’s Featured Snippets, 11:00am-11:45am - Wednesday 10/16 Berrak Sarikaya @BerrakBiz Go To Market Strategist, Yesler Presenting: So You Think You Can MarTech, 3:30pm-4:15p - Wednesday 10/16 Breakfast Roundtables — Marketing Technology, 7:45am-8:30am - Thursday, 10/17 Nancy Harhut @nharhut Co-Founder and Chief Creative Officer, HBT Marketing Presenting: How to Use Neuromarketing to Attract Attention, Elicit Action, and Plump Profits, 9:45am-10:30am - Thursday, 10/17 Carlos Hidalgo @cahidalgo Founder & CEO, VisumCx Presenting: Golden Ticket: Discovering Worth, Identity, and Happiness by Redefining Success, 11:55am-12:30pm -Thursday, 10/17 Workshop: Buyer-Centric Demand Generation 101: Demand Generation in the Age of the Sophisticated Buyer, 8:00 AM - 4:00 PM - Friday, 10/18 Jamie Turner @AskJamieTurner Founder and Chief Executive Officer, SIXTY Presenting: The Unwritten Rules of Persuasion: The Science Behind the Words and Actions that Win People Over, 2:30pm-3:15pm - Wednesday, 10/16 Doug Kessler @dougkessler Creative Director & Co-Founder, Velocity Partners Presenting: How to Find and Tell Your Galvanizing Story, 1:30pm-2:15pm - Thursday, 10/17 Tim Washer @timwasher Keynote Speaker, Event Emcee, PowerPoint Comedian, Ridiculous Media Presenting: A How-To Guide for Personalizing Your B2B Marketing Communications 11:00am-11:45am -Wednesday 10/16 Follow the Fear : Creativity in B2B for Better, Stronger, More Fulfilling Results, 3:45pm-4:35pm - Thursday, 10/17 Breakfast Roundtables — Video, 7:45am-8:30am - Wednesday 10/16 Samantha Stone @samanthastone Founder & CMO, The Marketing Advisory Network Presenting: A How-To Guide for Personalizing Your B2B Marketing Communications, 11:00am-11:45am - Wednesday 10/16 Workshop: Marketing Strategy & Planning: How To Rise Above The Competition, 8:00 AM - 4:00 PM - Friday, 10/18 Breakfast Roundtables — Marketing Strategy & Planning, 7:45am-8:30am - Thursday, 10/17 Charlie Riley @Charlieriley Director of Marketing, Curbell Plastics Michael J. Barber @michaeljbarber SVP, Chief Creative Officer, Godfrey Presenting: Workshop: From Strategy to Results: The Comprehensive B2B Email Marketing Workshop, 8:00 AM - 4:00 PM - Friday, 10/18 Ian Lurie @IanLurie Digital Marketing Consultant, Ian Lurie Consulting Presenting: Your Content Doesn't Matter — Not Without Technology, 9:45am-10:30am - Thursday, 10/17 Steve Pratt @steveprattca Vice President, Pacific Content Presenting: How to Make an Amazing B2B Podcast and Build an Audience of Engaged Listeners, 2:30pm-3:15pm - Wednesday, 10/16 Nick Westergaard @NickWestergaard Chief Strategist, Brand Driven Digital Presenting: B2B Communication Lessons From the US Presidents, 2:30pm-3:15pm - Thursday, 10/17 Breakfast Roundtables — Branding, 7:45am-8:30am - Thursday, 10/17 Michele Linn @michelelinn Co-Founder and Chief Strategy Officer, Mantis Research Presenting: How to Publish Credible & Compelling Research: 15 Things You Need to Know, 3:30pm-4:15pm - Wednesday 10/16 Zontee Hou @ZonteeHou Senior Strategist & Co-Lead, Consulting, Convince & Convert Presenting: Leveraging Social Media: Three Essentials to Drive Business Through Digital Marketing, 11:00am-11:45am - Thursday, 10/17 Breakfast Roundtables — Social Media, 7:45am-8:30am - Wednesday 10/16 Tim Williams @WilliamsTim CEO, Onalytica Presenting: Dessert & Development: How to Increase Brand Awareness, Credibility, and Trust by Working with B2B Influencers, 12:35pm-1:15pm - Thursday, 10/17 Tamsen Webster @tamadear Founder and Chief Message Strategist, Find The Red Thread Presenting: Getting the Green Light: How to Build Content so People Say YES, 9:45am-10:30am - Thursday, 10/17 Amisha Gandhi @AmishaGandhi VP, Influencer Marketing & Communications, SAP Ariba and SAP Fieldglass Presenting: Tale of Two Tech Companies: Scaling a Data-Driven Influencer Marketing Program, 8:45am-9:30am - Thursday, 10/17 Breakfast Roundtables — Influencers, 7:45am-8:30am - Wednesday 10/16 Konstanze Alex @Konstanze Global Enterprise (B2B) Influencer Relations and Digital Storytelling, Director, Dell Technologies Presenting: Tale of Two Tech Companies: Scaling a Data-Driven Influencer Marketing Program, 8:45am-9:30am - Thursday, 10/17 Tom Treanor @RtMixMktg Global Head of Marketing, Arm Treasure Data Presenting: Dessert & Development: The Truth About Personalization, 1:35pm-2:15pm - Wednesday, 10/16 Tyrona Heath @tyrona Global Lead, The B2B Institute, LinkedIn Presenting: How to Combine Account Based Marketing and Social Selling on LinkedIn, 4:45pm-5:30pm - Wednesday, 10/16 Allen Gannett @Allen Chief Strategy Officer & EVP, Corp Dev, Skyword Presenting: Lessons in B2B Video From the #1 LinkedIn Creator, 12:00pm-12:45pm - Wednesday, 10/16 Randy Frisch @randyfrisch Co-Founder, CMO & President, Uberflip Presenting: Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next, 4:45pm-5:30pm - Wednesday, 10/16 Mary Ellen Slayter @MESlayter Owner, Rep Cap Presenting: Stop Singing for Your Supper: How to Reframe the Conversation About Content ROI, 11:00am-11:45am - Wednesday 10/16 Wil Reynolds @wilreynolds Founder, SEER Interactive Presenting: Using Big Data and a Free BI Tool to Break Down Your Marketing Silos, 4:45pm-5:30pm - Wednesday 10/16 Peter Isaacson @peisaacson Chief Marketing Officer, Demandbase Presenting: Dessert & Development: ABM Nirvana — Reaching the Buying Committee at Your Target Accounts, 1:35pm-2:15pm - Wednesday 10/16 Ahava Leibtag @ahaval President, Aha Media Group Presenting: Writing for the Non-Writer, 8:45am-9:30am - Thursday, 10/17 Keith Reynold Jennings @keithjennings Vice President of Community Impact, Jackson Healthcare Presenting: Moonshots & Promised Lands: The Cumulative Power of Narratives and Why They Matter, 12:00pm-12:45pm - Wednesday, 10/16 Breakfast Roundtables - Content, 7:45am-8:30am - Thursday, 10/17 Raviv Turner @ravivturner Co-Founder, Chief Product Officer, CaliberMind Presenting: Using Team Flow Science to Align Marketing and Sales Teams, 8:45am-9:30am - Thursday, 10/17 Tom Webster @webby2001 Vice President, Strategy and Marketing, Edison Research Presenting: The Importance of an Audio Strategy for B2B Marketers, 1:30pm-2:15pm - Thursday, 10/17 Hally Pinaud @Hallypino Director of Product Marketing, Gainsight Presenting: The Truth About Messaging: How Marketers Solidify, Sell, and Share a Compelling Story, 3:45pm-4:35pm - Thursday, 10/17 BONUS: In addition to this fine list of B2B marketing smarties, here is a list of our top 10 posts about B2B marketing from the past 12 months:

Optimizing Your B2B Marketing Strategy Around the Trust Funnel

5 B2B Brands Delivering Great Customer Experiences

What the Future of Google Search Means for B2B Marketers

11 Qualities You Should be Looking for to Find Your B2B Influencer Match

B2B Marketing Spotlight: Ann Handley on Being a “Badaxe” Marketer #mpb2b

5 Top B2B Brands Maximizing LinkedIn Engagement

What's Missing In Your B2B Marketing Strategy? 5 Key Elements You Don't Want to Overlook

5 Top B2B Brands Delivering Exemplary Twitter Engagement

B2B Marketing Spotlight: Alexandra Gobbi, CMO at Secureworks #B2BSMX

6 Cannes Revelations About B2B Marketing in 2020

And here are the previous B2B marketing influencer lists we've published:

B2B Marketing Influencers to Follow in 2018

B2B Marketing Influencers to Follow in 2017

Thank you to influencer marketing platform Traackr for the use of their software to make this list possible! Please be sure to connect with the TopRank Marketing team attending the #MPB2B conference including myself @leeodden, Susan Misukanis @smisukanis, Ashley Zeckman @azeckman and Nick Nelson @NickNelsonMN, who will be liveblogging here on TopRank's Online Marketing Blog. For some fitness-themed B2B Marketing inspiration, be sure you check out the interactive B2B Marketing Fitness ebook we co-created with 16 of this year's B2B Forum speakers.

The post 50 Top B2B Marketing Influencers, Experts and Speakers in 2019 appeared first on Online Marketing Blog - TopRank®.

50 Top B2B Marketing Influencers, Experts and Speakers in 2019 published first on yhttps://improfitninja.blogspot.com/

[happykoalaseo]

Our Latest SEO Tweet

SearchDecoder Hey man, not that I know of. I'm still waiting for Google to include that data in GSC.

SearchDecoder Hey man, not that I know of. I'm still waiting for Google to include that data in GSC.

— Happy Koala (@HappyKoalaSEO) May 22, 2019

from Twitter https://twitter.com/HappyKoalaSEO

[cardiff-seo]

RT https://t.co/dfv5lGt8S2 @searchdecoder is teaching techniques on what it takes to implement successful li… https://t.co/ZvEWWdfrBi

RT https://t.co/dfv5lGt8S2 @searchdecoder is teaching techniques on what it takes to implement successful #SEO li… https://t.co/ZvEWWdfrBi

— Seo Cardiff (@Seo_in_Cardiff) May 9, 2017

Source: @Seo_in_Cardiff May 10, 2017 at 04:27AM More info Seo Cardiff

[healstephenmunson]

via heal stephen munson 2

[matthewcapala]

The role of #SEO is to create the best web page on the Internet for a targeted keyword. Do you agree? ⁉️ #publicspeaker #speaker #digitalsummit #publicspeakers #marketing #marketingspeaker #startup #startups #marketingstrategy #digitalmarketing #matthewcapala #searchdecoder #searchenginemarketing #searchengineoptimization #googlesearch #marketingagency #marketingonline #adagency #googlemarketing #agency #team #seoservices #semservices #roi #digitalmarketing #miami (at Miami, Florida) https://www.instagram.com/p/BtBuUlLA6wy/?utm_source=ig_tumblr_share&igshid=kq5p0ry39yay

[digitalmunkyworld]

Content Marketing Explained

Content marketing is one of the most popular marketing topics of 2013 and rightfully so; it’s considered the “bread and butter” of communicating with current and potential customers - it’s how businesses can competitively gain exposure. Scott Donation recently wrote an article in Fast Company about the importance for brands to be thinking about their own content marketing strategies and why it matters.

The ideas go back to the human love for a good STORY. And it does make sense. I agree with his rationale - they are “shareable and shapeable, constantly changing based on those they touch and those who touch them. They carve the quickest path to the heart and the mind…” If your messaging isn’t relevant or doesn’t add value to people’s lives, then the efforts and marketing dollars are wasted.

From the business perspective, really great content can change brand perception, increase awareness, creates a desire to buy and garner brand loyalty.

In the digi-world we live and breath, it becomes even more important to focus on strategic digital strategies that can help to amplify communication in meaningful ways. Kristina Halvorson and Melissa Rach wrote a great book called Content Strategy for the Web which was delightfully witty and very helpful for this area.

Not sure where to start? Start simple.

Blogs on your own sight are a great way to attract customers and begin the story. Shawn Graham wrote a great blog post about using your own blog on your ecommerce site to share great content and start conversations. He keeps it simple.

Below is a summary of some good tips for creating powerful content for brands.

Top 5 Content TIps

1. Know your WHY - what value do you add?

Ask yourself what your product or brand’s role is in people’s lives? What are your brand values? Why do you exist as a business? People are emotional and intuitive and identify with brands that align with their own values. Some brands that know their WHY are Honest Tea and Clif Bar. I happen to also love Simon Sinek’s book called Start with Why. If you don’t have time to read, watch the video here.

2. Data - driven insights help keep you stay connected and relevant I wrote a post earlier on the importance of data. Deriving insights has alot of power and ensures that you understand your own business endeavors and that you are relevant and connected to your customers. Understanding your customer and business data helps to discover new products, messaging and innovations that can create a sustainable competitive advantage. This also includes having a real approach that is linked to your KPI’s.

3. Talking about yourself all the time is boooorrrrrrinngg

Content should provide utility, information, education or be entertaining. But how do you create great content? Well, for starters, start listening to what your audiences need and want to talk about. Social listening tools and surveys are a great start.

4. Give people a reason to SHARE their stories about your brand

People don’t want campaigns, they want good experiences and value. Really good experiences really do make a differences - they come back to you and more importantly they share THEIR STORY about your brand with other people. Brands are very powerful and people who love you and have a reason to share their experiences, definitely will. I think loyalty has taken on a different meaning today than it did 10 or 20 years ago but there is nothing like having great consistent customer experience and one that can be amplified on social channels and in conversations.

5. Know where and when it makes sense to tell your story

If you don’t have the right communication channels and timing, it doesn’t matter what story you have to tell because nobody will see it. This is a tough one because there are so many variables at play when communicating to people, a very complex mix of art and science for sure. This is where testing comes into play. Test, test and re-test to ensure you understand, reformulate and optimize your approach.

I recently wrote a blog for Search Decoder that explains content marketing and how to maximize this for businesses. Check it out and other articles here: http://www.searchdecoder.com/small-business-seo-tips/#ixzz2jmYz15Do

[matthewcapala]

#Repost @miamilatinnews with @repostapp ・・・ Nuestro director @aerl83 y el SEO @searchdecoder #workshop #entrepreneur #seo #masterclass #searchdecoder #miamilatinnews #wynwood #media #website #blogger #influencer #personality @thelabmiami (at The LAB Miami)

[matthewcapala]

"Content is What Powers Your Website, not the Design or Color of Your Fonts" #SEO #SEM #publicspeaker #speaker #marketing #marketingspeaker #business #seo #marketingtips #business #businessdevelopment #businesssuccess #businessstrategy #startup #startups #marketingstrategy #digitalmarketing #matthewcapala #searchdecoder #searchenginemarketing #searchengineoptimization #googlesearch #marketing #marketingagency #marketingonline #adagency #googlemarketing #agency (Photography done by The Photo Group, San Francisco CA) (at Las Vegas, Nevada) https://www.instagram.com/p/Bqr5vbBgyBa/?utm_source=ig_tumblr_share&igshid=goddhnzvevo7

[matthewcapala]

From beginner to black belt 🥋 master your #SEO skills and take your online business to the next level. Learn more about #SearchDecoder Training Institute 👉 LINK IN BIO #seolike5 #seotraining #seoworkshop #marketing (at Miami Sunny Isle Beach)

[matthewcapala]

#Repost @stephanie.scotto.amelotti with @repostapp ・・・ Walking towards a dream - starting with showing up. #refreshmiami @seachdecoder #searchdecoder @cicmiami @cic_miami @refreshmiami (at CIC Miami)

[matthewcapala]

#TBT Once upon a time, we celebrated the happiest day of the year. The world has changed since 03/07/20, yet our bond is stronger than ever ❤️ ���� @ramses__g 🏨 @mayfairhotel 🤖🕺🏻 @bailaconmicho 🎤 @lubin00 👗@rosa_clara 🤵🏻@searchdecoder 👰🏻 @coolsassy (at The Mayfair at Coconut Grove) https://www.instagram.com/p/B_mxI-rAIgR/?igshid=ojc1gzs3u2ud

[matthewcapala]

#Repost @thelabmiami (@get_repost) ・・・ @searchdecoder full Alphametic team in the house 🏡 💡✨ @thelabmiami #seo #hustleneverstops #startuplife #coworkersbelike 😊 (at The LAB Miami)