#saying this as someone who genuinely resonated w the film
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Alright, I've been struggling with my opinions on this movie ever since I watched it, and as someone who's part of the target audience, I feel like I need to say this:
It's worth watching once.
Is it Pixar's masterpiece? Nah.
Does it have it's flaws? Absolutely.
But it is a story that was made based on real experiences of 2nd generation immigrants (specifically south Koreans) in mind, and honestly? There's a lot of positive reception from them. Like OVERWHELMINGLY positive:
"But if you think past the surface level, conceptually, it just doesn't make sense! There's aspects of this allegory doesn't translate well to real people if you think about it more deeply!"
Bud, I hear you, and I know. I KNOW.
In fact, there's a lot I don't really like about the film because it's so, SO far from perfect.
But we shouldn't let "good" be the enemy of "perfect", and there's genuine good that can come from supporting the film (one of which would be encouraging Pixar to make more originals than sequels, but that's a different topic for another day).
I feel like if the target audience enjoys the film (especially when made by someone within said community) this much, despite all its flaws, then I really think film's definitely doing something right by them, and that's something we should appreciate, despite what anyone else says or how you personally feel about it, you know?
That said, I genuinely wish there's an analysis of the film that breaks down what certain scenes mean to the people who relate to it and exactly how it translate to real life experiences. Right now, I only see videos that criticizes it, and if no one ends up stepping up to the plate, maybe I'll do it myself? Because I feel like someone should.
But I can tell you first-hand that watching a film like this or talking about it w/someone who's part of the targeted audience can make a big impact. Certain scenes you didn't really care for or felt quirky at the time might get revealed to be very intentional and crafted with care.
Now, does this mean you have to like the film?
It's not going to be for everyone, and that's okay.
I will say though; try watching it with someone who resonates with it. See what it means to them, because keep in mind that this film does has a specific target audience. Even if it doesn't resonate with you personally, I think it's still worth the watch, if anything, to learn a little bit more about the people it does resonate with.
And who knows? Maybe there's some things even I'm missing that resonated with others.
Hi hello its me alex and i have an important announcement to make: i just saw elemental and its actually really fucking good. I really do not understand all the hate towards it like AT ALL
Please do yourself a favor and actually give it a chance. Its good!!
#long post#elemental#sigh :(#saying this as someone who genuinely resonated w the film#I'm bummed bc I genuinely do want to like it#but I'm frustrated with certain aspects of it#maybe I'll give it another shot?#sometimes a 2nd watch can help me appreciate a movie more
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personal astrology observations
[!] this is mostly an introspective view into my chart; in no way, shape, or form am i saying that any of this is fact or set in stone, nor am i saying that i am a professional astrologer. these are just presences that exist within my chart that i've felt manifest themselves in real life. simply put, take what resonates and leave what doesn't :)
— sun in hard aspect to neptune can indicate having an (extremely) clouded view of oneself to the point of there being a huge gap in the way they think they're presenting themselves to the world to how they're actually perceived and viewed by other people.
[i have this aspect in square and i've noticed that people perceive me as more than i truly am (more financially-abundant, skilled, smarter than i actually am, etc.) and just make incorrect assumptions about my personality and who i am, in general. i feel that this might be due to the clouded nature of neptune versus the outward nature of the sun which has led to a social manifestation of the unclearness of my inner self and the way i display myself to the world, if that makes sense.]
═ another thing, i don't think people talk enough about how strongly neptune manifests itself in this placement, even among individuals with very little neptunian energy in their charts. daydreaming and just being not fully there plays a large part in who i am, and not even in a cute dumb blonde kinda way, more in an absentminded, head-in-the-clouds kinda way.
☰ sun in the tenth house 🤝🏽 being/wanting to be on a reality tv show!
[i swear as someone w this placement, i often find myself genuinely feeling like yes, if given the chance to do love island/too hot to handle/twenty-somethings/the bachelor— i 100% would.]
☱ mercury in hard aspect to neptune can indicate having a beautiful way w words but also not being able to explain things clearly?? can also manifest itself in just literally being difficult to understand at times, either due to the volume of their voice, way of speaking, or choice of words.
☲ moon opposition mars can exhibit deep emotional turmoil and not being able to handle one's emotions in a calm manner. i find that this manifests itself in the occasional emotional outburst (whether it's more crying or anger or both probably depends on both the moon and mars sign) but yeah— turmoil.
[i have personally experienced multiple events throughout my life where i've gone through public (embarassing, ik) emotional outbursts during stressful situations. luckily, my moon is in cancer so i'm more just a ball of tears, but this has been something that i'm still struggling to control, even as a twenty-one yr old]
☴ having a heavily-aspected chiron (multiple major aspects to personal planets, asc, and mc) and feeling rejected by your family and peers. chiron is the asteroid of wounds, hence a heavy presence in one's chart can indicate multiple emotional wounds involving one's parents, the same/opposite gender, along with inner and outer turmoil.
[tw: mention of suicidal thoughts i have chiron aspecting my sun, moon, venus, mars, and mc (most of them being hard aspects), and have felt suicidal for most of my life. i've never really fit in anywhere and have always been at odds with both the masculine and feminine energies in my life. if you have this placement as well, i genuinely hope you're doing well bc this energy is hard to cope w sometimes.]
[`] film: 千禧曼波 millenium mambo (2001) dir. hou hsiao hsien
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#alis does astrology#astrology#astrology observations#astro observations#asteroid astrology#sun-neptune aspects#sun in tenth#sun in 10th house#mercury-neptune aspects#moon-mars aspects#chiron#amateur astrology#astroblr#astro placements#astro notes#astro community
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you are such a good writer so i just know you’ll do justice to this. if you’d be willing, a small drabble about reader who tends to be quite standoffish w guys and just isn’t as close to them as compared to girls bc i remember being so stupid around my childhood crush and i’m pretty sure he hated me 😃 and then the guy i was friends w wouldn’t let me get too close to him bc he didn’t want people to think we’re “dating” n e ways let me shove my insecurities back down,,, but reader still loves watching romance anything bc someone unabashedly wanting to be around you like that?? can’t relate xx anyways it can be w any haikyuu guy, let the vibes come to you 🥰 thank you Jess love u 🥺
A/N: Hold up - THIS IS ME OMG! I feel you, I have terrible luck with romance but I find it so cute at the same time! I love you too, gorgeous anon, I hope I’ve done you justice 🥺
So allow me to kill some of those insecurities - or Oikawa will rather >:)
Warnings: cursing, fem reader
>>>>——————————>
Anyone could admit Oikawa Tōru was enamouring, yet you only offered a shaky sigh as your friend tugged you along to meet her team. That’s what you get for befriending the future manager of Seijoh back in Middle School.
"Aren't you from Iwa-chans’ class?" An internal shriek caused your eyes to widen, snapping your head to the local celebrity tilting his toward you rather than his fangirls.
"I'm surprised you remember." Snarky. Nice, you'd possibly regret it if not for his all-too-gentlemanly attitude. He’d only barged in searching for Iwaizumi a couple of times, you didn’t think he’d taken notes.
"Wouldn't forget a pretty face like yours." The smile was beautiful, even so you crossed your arms with a raised brow.
"Next time, try harder~"
"So mean (L/n)-chan."
You winced, your head screaming 'I know! God I know?! Why would I say that?!' but it was natural instinct at this point, a defence mechanism if you will, especially against someone as cunning as Oikawa Tōru.
In honesty, you believed that to be the start and end of it - except your friend encouragingly dragged you to her practices and Oikawa strategically managed to catch you alone every single time. Makki or Mattsun (you think) subtlety coined your friends focus for approximately 10 minutes, leaving you laxly waiting for her to rejoin you. In fact with the consistency at which it occurred, you’d become friends with the Captain.
———
Only you’d let your guard down once, the team required managerial help meanwhile you got settled playing a romantic film on your phone. Immediately you were distracted, softness leaking to your features whilst muffled hopeless sighs of endearment were hummed in acknowledgment.
“That’s an unusual sound from you~”
“He just gave her a rose and they kissed in the rain, how could I not - shit!” It was a subconscious answer due to enthralment, the haunting voice only resonating mid-way through your justification causing you to shockingly snap around to Tōru watching from over your shoulder with a smug grin. You’d almost dropped your phone!
“Don’t stop now (Y/n)-chan, tell me how to get you to make that sound again. It’s cute.”
“No- no way! Get back to practice Oikawa - go do a jump serve or something!”
“Oh? So you do listen when I talk about Volleyball!”
———
It wasn’t until after their next practice match did you suffer his infuriating (yet admittedly appreciated) presence again. This time the brunette proudly standing by your side as he shared his views of the match with you - the burning gazes of his fans deadlocked on the two of you as if deciphering the DaVinci code.
"Maybe you should um - y'know, not be so close?"
A careful roll of your shoulder accompanied your hesitant claim, the close proximity allowing for the small movement to graze his left side. Oikawa shot you a perplexed look, leaning closer to your face out of spite - even if his inquiry was subtlety sincere.
"Why? You don't like it?"
"No - I mean yes - I just..." A sigh of defeat escapes as you run a hand through your hair before meeting his warm hues again. "People might think you care and I wouldn't want you to have to deal with rumours."
Tōru was unnervingly quiet, he would’ve took a step back if you’d asked, however this reasoning was ridiculous by his standard. Darkened irises scanned over your casual frame with fingers pressed against his chin in thought.
"What if I want people to think that? I mean it's true, isn't it~"
"Is it?"
A melodic chuckle echoes your sarcastic suspicion, the heartthrob of Seijoh nudging your arm with a charming smile that’d leave fans fainting at his feet.
"Am I not obvious enough for you (Y/n)-chan?"
"You're obvious to everyone - in fact you're probably nicer to your fans than you are to me. Hence why I'm hesitant to believe you."
It was beyond comprehension to think one of the most popular men in Miyagi be romantically interested in you, which is why taking the flirtatious antics of Oikawa was done with a pinch of salt.
“Hmm... in that case I’ll show you...” You hadn’t a moment to determine his intentions, not when he’d firmly hooked your wrist and dragged you out to the refreshing Spring showers currently hydrating Miyagis’ cherry blossoms that day.
“By getting me wet?!”
“Eventually maybe - ah, that’s not it though.” Only smirking at the death glare pointed at him due the insinuation, Tōru washed it away with the gentle caress of his palms either side of your jaw. You knew his hands were magic but this was surreal - a thumb brushed your cheekbone before his lips met with your forehead, his nose then skimmed to meet yours with a genuinely content smile ghosting his features.
“T-tōru?” Breathless surprise, that’s all you could muster with the rain trickling down your skin onto his delicate fingers. He’d never seen you so defenceless, and he’d wanted more of it.
“I actually like that sound better than your longing sighs, say it again for me, won’t you?” You’d pulled from him with that, your fingers lacing his wrists - to which the Setter fluently twisted and captured your hands in his own causing you to furrow your brows once again.
“Shut up, you’re not funny.”
A defeated sigh left him, eyes briefly closed in surrender prior to fluttering open with renewed admiration for you, mildly unwilling to admit the sentimentality underlying his actions. Sentimentality tailored to you and for only you.
“I know it’s not a passionate kiss in the rain like in the movies, the ones you like so much. But I’ll willingly, happily try - we can get to that if you want to go on a date with me?“
“Are you serious? Don’t you h-“
“I don’t want them, I want you. The person who lets her friends drag her to games she didn’t want to attend, who helps in practice despite not needing to, the girl who got to know the real me, and the one who looks really cute watching romantic movies~”
“I don’t know her but, I suppose there’s no harm in going out with you once Oikawa.” The witty response caused him to laugh along with you, expecting nothing less.
“Perfect - but my hair is gonna be ruined, can we go back inside now (Y/n)-chan?”
Rolling your eyes at his petty whining, you couldn’t hide the overflowing amusement in your laugh as you pushed him back into the gymnasium where his team (and your friend) sported expectant grins.
<——————————<<<<
[ Masterlist ]
#oikawa toru#oikawa toru x reader#oikawa toru imagine#oikawa scenarios#haikyuu#haikyuu x reader#haikyuu scenarios#haikyuu imagines#anime x reader#anime imagines#aoba johsai#oikawa tōru#hq#hq fluff#hq imagines
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I'm so happy that you love Folklore too! It's not just my favorite Taylor Swift album, but easily one of by favorite albums, full stop :) Here's a fun challenge: which Folklore songs remind you of a certain ship? So is there a Folklore song that makes you think of literati? Another one that makes you think of a Grey's ship? A third that makes you think of Elizabeth/Darcy? A fourth that reminds you of Klaroline and - I'll shut up, you get the idea :) Pick any Folklore songs/ships you want!
Taylor Swift’s latest album is a masterclass of musical poetry and storytelling. Rarely do I download every song a musician puts out on a new album (I tend to pick and choose), but I can genuinely say I never hit DOWNLOAD so fast in my life before than I did with Folklore! I love all sixteen tracks! I’ve been listening to them on a loop for two days straight and I imagine that’s likely to continue for the foreseeable future.
Also, YASSS! That is a fun challenge! It’s also one I can manage because I’ve been thinking about how certain songs/lyrics apply to many of my ships since I first started listening anyway. Prepare yourself. This is gonna be long. 😁
Okay SO, for Literati...
If I’m angling to lean into s3-s6 angst that was Rory and Jess at that point in the OG series, then I’d say the 1 is a good fit. That song has the same energy as someone who’s writing a goodbye letter to a loved one that will never be sent. It’s cleansing. Cathartic. An exorcism of feeling. It absolutely reeks of regret and longing with just a touch of look-back-over-your-shoulder-and-wish, just wish, that things could have been different:
“But we were something, don't you think so?”
“And if my wishes came true It would've been you“
“But it would've been fun If you would've been the one”
However, if I’m in more of a They’ll Come Back to Each Other mood with Literati then I think this is me trying screams Rory and Jess. That song emanates nostalgia! It’s haunting in tone (with the echoes, with some slight vibrato). The lyrics bleed with feeling, with emotion that should have rusted long ago but hasn’t. Love is still as red as it was at the beginning of everything only now...only now there’s realization and an attempt at atonement for past mistakes...
“I didn't know if you'd care if I came back I have a lot of regrets about that Pulled the car off the road to the lookout Could've followed my fears all the way down And maybe I don't quite know what to say But I'm here in your doorway“
It's hard to be anywhere these days When all I want is you You're a flashback in a film reel On the one screen in my town (the town, of course, made me think of Stars Hollow)
I just wanted you to know That this is me trying At least I'm trying
For Darcy and Elizabeth, I think seven works well for them in spots. If you listen to the song, there’s a little bit of an echoey timber to the way Taylor sings it and that gave me the sense of how classic love stories/literature kind of ripple across time, you know? How the pages may crinkle or yellow over the years, but they still leave their mark. Plus, there’s also the piano in the background. Almost feather light. It mixes with what sounds like violins in places. Idk, it has a slight P&P 2005 vibe about it to me:
“Please picture me in the weeds Before I learned civility” >> (Because did Darcy learn civility before or after Lizzie eviscerated him mid-proposal at Rosings? Did Lizzie learn to temper her prejudice before or after Lydia ran away with Wickham?)
“Passed down like folk songs Our love lasts so long“ >> (Elizabeth says herself she’s going to be happier than Jane because “[she] laughs; [her sister] only smiles.”)
I have a couple for Klaroline, too. hoax jumped out at me for them first because it’s layered with darkness and angst. The imagery pops. It’s all smoking guns and eclipsed suns and screaming on cliffsides; which, for a pair of supernaturals, and for an Original who has a history of leaving blood in his wake, I think some visuals of misery and violence are a fitting thing. I’m also obsessed with the piano in this. The way she strokes her fingers over the keys - quick tap, tap, taps then a slow one or two in places - gives you a sense of running. It’s a great parallel to her lyric about “sleepless nights.” Here are some other Klaroline-heavy lyrics in this song:
“You knew it still hurts underneath my scars From when they pulled me apart But what you did was just as dark Darling, this was just as hard As when they pulled me apart” >> (This whole section just booms with “I’ve shown kindness. Forgiveness. Pity. For you, Caroline It was all for you” energy.)
“Your faithless love's the only hoax I believe in Don't want no other shade of blue But you No other sadness in the world would do“
peace is the other song that had me crying in Klaroline. I like the softness of it, the vulnerability. I imagine it more from Klaus’s perspective, though, because it strikes me as more confessional in nature. Like it’s a revelation that’s being dragged across his teeth and he wants to scream. Almost as if these aren’t necessarily feelings he wants to share, or wants known, but there’s just no holding them back now. He’s thrown off the lid. Caroline needs to be able to walk toward him with her eyes wide open, so he only speaks truth, he only speaks honesty now. Similar to hoax, this song has darker imagery as well. There’s fire and fences and trenches and all that jazz:
“Your integrity makes me seem small You paint dreamscapes on the wall“ >> (Same energy as “you’re strong, beautiful, full of light.”)
“And you know that I'd Swing with you for the fences Sit with you in the trenches” >> (basically a promise that he’d fight FOR her and WITH her)
“But I'm a fire and I'll keep your brittle heart warm If your cascade ocean wave blues come All these people think love's for show But I would die for you in secret“ >> (THIS IS THE PART THAT HITS ME THE MOST BC so much of Klaus’s love is shown not spoken, so yeah, he dies for her in secret all. the. time. already. There are 5 other ways I could interpret that as well. But I will spare you haha)
“The devil's in the details
“Would it be enough If I could never give you peace?” >>With supernatural enemies everywhere, there won’t be much peace, will there?
I get walloped with Braime/Jaime and Brienne feels every time I listen to epiphany. Like, it’s actually rude how much this song makes me think of them. I can close my eyes and hear their swords clanging, taste the blood of their injuries on my tongue; feel the ash claw their throats, sting their eyes. Just--ah! The two of them serving, fighting back-to-back, two knights with an unspoken oath to protect a love they haven’t even voiced out loud yet...*cries*
“Only twenty minutes to sleep But you dream of some epiphany Just one single glimpse of relief To make some sense of what you've seen
“With you, I serve With you, I fall down Down Watch you breathin' Watch you breathin' out Out“
invisible strings makes me think of Shirbert/Anne and Gilbert. I love the pluck of guitar strings and how it has this air of innocence and sunshine and green grasses about it even though it’s being told/sung from a hilltop of experience. There’s so much imagery in this song, so much color and figurative language, that I can’t help but think it’s perfect for our imaginative dreamy-eyed girl and the boy who’s adored her since he first tugged her pigtails and called her Carrots in that schoolroom:
“Green was the color of the grass Where I used to read at Centennial Park >> (Can’t you just picture Anne lying in the grass, a book in her hand, flowers in her hair?) I used to think I would meet somebody there Teal was the color of your shirt When you were sixteen at the yogurt shop“
“Time, curious time Gave me no compasses, gave me no signs Were there clues I didn't see?“
“Wool to brave the seasons One single thread of gold Tied me to you“ >> (Love the warmth and vibrancy of this. The wool makes me think of Avonlea blanketed in snow; the gold has me drinking sunshine, smelling goldenrod in October)
“Time, wondrous time Gave me the blues and then purple-pink skies“
“And isn't it just so pretty to think All along there was some Invisible string Tying you to me?“ (Love the idea of the string representing their friendship, how it never snipped. How it only braided together, growing tauter, closer, all the time.)
august hits me with a waterfall of Darvey/Donna and Harvey feels. There’s a wistfulness about this song that settles in my gut, twisting it with longing, with musings of all those Almosts in relationships that were so close to coming to fruition then never did. It’s so incredibly reminiscent of how Donna and Harvey toe the lie between friends and almost lovers who-are-nearly-there-but-not-quite for 12 years. IT HURTS SO GOOD.
“Back when we were still changin' for the better >> (THIS IS SO EMOTIONALLY RESONANT IT HURTS) Wanting was enough For me, it was enough To live for the hope of it all Canceled plans just in case you'd call”
But I can see us lost in the memory August slipped away into a moment in time 'Cause it was never mine And I can see us twisted in bedsheets August sipped away like a bottle of wine 'Cause you were never mine >> (Obviously I’m swimming in the angst of this until my fingers get all pruny.)
Finally there’s mirrorball which is Jisbon/Jane and Lisbon all the way! It’s funny because when I first listened to Folkore I thought that’d be one of the last songs I’d pair with a ship?? YET HERE I AM. Jane was in the carnival circuit growing up and I cannot, for the life of me, stop attaching him to all the descriptions of the circus/revelry. So much of his schtick throughout the show comes down to trickery and observation, which he uses to size people up, and sarcasm, which he often employs as a defense mechanism to keep people at an emotional distance. I like the theme of this song for him and Lisbon. As the mirrorball, he’s shining his true self only for her. She’s the only person who sees his “shattered edges”; she’s not distracted by all his “glistening.” Here are my favorite lyrics that are applicable to them:
“I'm a mirrorball I'll show you every version of yourself tonight
“I can change everything about me to fit in You are not like the regulars The masquerade revelers Drunk as they watch my shattered edges glisten” >> (Okay, so this makes me think Jane’s on camera confession to Erica Flynn: “I’m looking for someone who…uh, someone I can trust. Someone strong. Someone at peace with themselves. Someone better than me. Someone who knows the…worst side of me and still loves me.")
“And they called off the circus, burned the disco down When they sent home the horses and the rodeo clowns I'm still on that tightrope I'm still trying everything to get you laughing at me”
“I'm still on that trapeze I'm still trying everything to keep you looking at me“
I will stop there because otherwise I could sit here analyzing songs and ships for the rest of my life, boring you to tears haha. Thanks for this, lovely! (And obviously I’d love to hear some of your song/ship matchups as well!) xx
#what-would-jane-austen-say#replies#the loveliest of lovely people#ashlee bree talks folklore and ships#i didn't do all 16 songs#but i covered a good number of them#from literati to darcy and elizabeth#from klaroline to jaime and brienne#from shirbert to darvey to jisbon#not bad for a day's worth of obsessive music analysis and listening i think!
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The Father-Son TikTok Duo Behind the Viral JohnnyDrinks Brand
For more stories on TikTok, check out our whole series here.
On a chilly Friday in late February 2020, John Rondi and his son, John Rondi Jr., made Manhattans at a stone countertop in their kitchen, then headed to dinner in Manhattan proper, a 30-minute drive from their suburban home in northern New Jersey. Their destination: Del Frisco’s Double Eagle Steakhouse in Midtown, a mid-tier favorite of bridge-and-tunnel theatergoers and corporate seafood-tower types alike, where the big reds are enormous and the bone-in ribeyes go for $77.
John Sr. went to Del Frisco’s often — or at least he did before the pandemic hit. But that night, with Junior by his side and the pre-Covid steakhouse’s dinner service abuzz, something happened. Something profound. Something that would send his relationship with his son, and indeed his whole life, in an unexpected new direction. Feb. 21, 2020, you see, was the night TikTok’s beloved booze-slinger JohnnyDrinks was born.
“That was also the last time we went to Del Frisco’s in the city,” Senior told me in a recent interview. “I guess [that date] is even more profound now.”
‘Make me a drink’
A common misconception about TikTok is that it’s strictly for nimble teens to share choreographed dances, goofy inside-joke reaction videos, and other various cultural ephemera deemed interesting by the world’s always-online youngest generation. But one of the vibrant non-teen niches on the popular app — which dominates app stores’ rankings with over 2 billion downloads and 850 million monthly users — is the one about drinks appreciation, loosely organized around hashtags like #WineTok (23.9 million aggregate views as of writing), #brewing (10.2 million), and #cocktail (1.3 billion).
[Check out VinePair’s report on TikTok’s age-gating challenges and potential for future alcohol advertising, right here.]
Plenty of those videos are the standard college-kid fare — wizard staffs, pouring challenges, and so forth. But there’s educational drinks content on the platform, too. “I’ve seen a master [distiller] go and talk about … the stories behind the alcohol, behind how it’s made,” says Molly McGlew, an independent social media strategist who personally spends about five hours a day on TikTok and advises consulting clients on their approach to the platform. Some of that informational drinks content — a few hundred videos’ worth, at least — is coming from the well-appointed house in North Jersey that the Rondis call home. Last February, before heading out to what would soon be their final Del Frisco’s visit before the coronavirus pandemic hit, John Jr. (I’ll call them Junior and Senior throughout the rest of this piece for clarity’s sake) walked into the kitchen to find his father fixing himself a cocktail. He took out his phone.
“My son says to me, ‘make me a drink,’ so I said ‘OK, I’m gonna make you a Manhattan,’” recalls Senior, 55, who has worked as a mortgage professional for 30 years. “As he’s videoing me, I’m not thinking anything of it.” Using a handheld butane torch, he fired up a smoking plank, eyeballed some Bulleit bourbon, bitters, and sweet vermouth into a mixing glass, then poured the concoction over a hand-chiseled ice cube into a stemless wine glass. Junior, 25, videoed this straightforward exercise in home bartending, added some basic captions on TikTok (“1. Smoke da glass”), and set the whole thing to Frank Sinatra’s “You Make Me Feel So Young.”
Content created, he posted the video to a new social media platform his 18 year-old sister had told him about: TikTok. “That was the first video I posted. I never really expected to want to post TikToks,” Junior recalls. Drinks drank, and video live on Junior’s @JohnRondi account, the Johns Rondi struck out for a big group dinner at their Manhattan steakhouse of choice.
@johnrondi
How to: Make a Manhattan #fyp #fypchallenge #manhattan #manhattanbridge #drinks #bartender #xyzbca #xyz
♬ You Make Me Feel So Young – Frank Sinatra
At some point during the Del Frisco’s repast, Junior checked his phone. “We’re sitting at dinner, and my son goes, ‘You know the video of you making the drink? It’s got over a million views,’” recalls Senior. Later that night, it was at 2 million. By the following morning, it was at 3 million, then 5. The father-son pair’s first outing on the video platform had gone bona fide viral on the hottest social media platform in the world. “That was my introduction to TikTok,” says Senior, laughing. “My son, with his very entrepreneurial mind, says ‘we got to do this again.’”
The Alcohol Everymen of North Jersey
As the pandemic took hold, the Rondis found themselves locked down at home like the rest of the world. So they began to spend more time filming content for their new TikTok handle. Scrolling through these early videos, you can watch the father-son pair shape the JohnnyDrinks routine in real time. The dialogue, drinks, and music change, but the plot is a set piece that remains more or less standard, and it goes like this:
Junior, holding the camera, wanders up to Senior, who’s either already making a drink at the family’s home bar counter, or is quickly convinced to take up a mixing tin;
Senior names the drink he’ll be making, then makes it, while Junior films the process and provides captions to identify the ingredients;
Drink mixed, Senior toasts the camera, sometimes clinking glasses with his son.
You get the idea. The videos are straightforward and slightly corny, straddling lo-fi and high-cringe in the style of so much successful TikTok content. The lack of depth makes the videos ideal for the platform, but that’s not to say JohnnyDrinks’ content (which has, at press time, racked up over 11 million likes across a couple hundred videos) is without substance. The pair plow through the modern mixology canon with a clunky, endearing earnestness, conduct Q/A segments with their fans, and do education sessions where Senior schools Junior on, say, what makes a stout a stout. There’s also the occasional non-alcoholic smoothie recipe video in there, for anyone following a drinks account who doesn’t drink. “Our audience is pretty broad,” says Senior.
Like all successful creators, the two have developed little gags and callbacks that function like Easter eggs for their 685,000 followers. Senior clinks his ring against pretty much every liquor bottle he picks up on camera (this is “tap the bottle,” in JohnnyDrinks parlance.) Sinatra’s light baritone scores many of the clips, giving them a patina of anachronistic Italianate lounge swank.
And then, of course, there’s “smoke da glass.” The ur-caption in the JohnnyDrinks oeuvre is maybe the purest distillation of the brand the Rondis are building, a performance that straddles the line between amateurism and expertise, between superficial consumption and actual craft. “You do things like that first, to catch someone’s attention,” says Senior, who is a longtime admirer of the technique and the spectacle it creates. After seeing a mixologist smoke a stemmed cocktail glass many years ago, he decided he would do likewise. “I said then, ‘I’m making that mine.’”
To state the obvious: Smoking cocktails is in no way proprietary to JohnnyDrinks. But while glass-smoking might be old news to anyone with even a cursory knowledge of modern mixology, it’s a novel visual for a TikTok audience that’s new to cocktails — that is, the exact sorts of viewers that the Rondis’ accessible, undaunting drinks content resonates with so well.
Plus, the theatrical flourish can also help paper over imperfections in a drink, which makes it an even better crucible by which to understand JohnnyDrinks’ everyman appeal. “We’re not experts,” says Junior. Watch even a couple of the Rondis’ videos, and that quickly becomes apparent. While Senior is clearly a knowledgeable, experienced, and curious drinking enthusiast — “I’m a savvy guy, in that there are not many liquors I haven’t tried,” he says — he is no trained professional. Ice cubes may splash, cocktails may wind up in stemless wine glasses. “You’d be able to catch on pretty quickly that we’re not as experienced” as actual bartenders, says Junior.
Senior, from whom most of the on-camera booze info flows, is quick to agree. But what the scrappy, self-taught amateur lacks in professional flourish, he makes up for with the unmistakable delight of a genuine home entertainer. He’s accessible, engrossing — even a bit adorable.
“There’s a side of me that’s creative, and I do things like smoking the glass, rimming the glass, and putting some other things [in a drink] to give it some sort of appealing, artistic look,” Senior says. “I think that comes natural to me because I like hosting.”
Building a Brand, and a Business
If Senior is the talent of JohnnyDrinks, Junior is the talent manager, looking for angles behind the scenes. The son, like his father, is obviously possessed of a considerable business acumen. But their paths diverge from there. Senior’s career traces a corporate trajectory; Junior’s professional perspective, by contrast, has been forged in the fires of online entrepreneurship.
At 25, Junior has grown up in a media ecosystem criss-crossed with blurry lines between influencer and agency, amateur and professional, personal and public. Much has been made about the “influencer economy” and the “creator class,” and Junior is clearly well versed in both. To wit, JohnnyDrinks isn’t his only hustle, he also operates an online marketplace app, STUNITED, where students at schools across the country can engage in what he calls “academically bartering.” (A disapproving professor might call it “students paying other students to do their homework”; tomato, tomato.) The app is rated well by 100-plus reviewers on the Apple App Store and recently hit Google Play.
“He’s a true entrepreneur, from high school through college,” says Senior proudly.
As we talk, a comparison to another very online, very Jersey hustler who used booze-based social media as a springboard to broader entrepreneurial aspirations comes to mind. I ask Junior: Is JohnnyDrinks a new-age version of the YouTube channel that Gary Vaynerchuk used to catapult himself from North Jersey wine salesman into A-list hustler?
“He was the person that really started personal branding and branching out from what you’re doing” into other enterprises, says the younger Rondi. “I don’t take everything he says as ‘word,’ the way I think a lot of entrepreneurs do. That being said, if I met him, I would be like, ‘You’re the absolute man.’”
No surprise, then, that when the conversation turns to JohnnyDrinks’ business opportunities, Junior slips easily into the Gary Vee vernacular that so many Fiverr strivers have made their own. He speaks about the “tailwind” the Rondis’ account enjoyed in its early days, when TikTok seemed to be “optimizing” cocktail and cigar content in what Junior hypothesizes was a bid to boost credibility among non-teen users. He muses about the value of “eyeballs” on TikTok compared to older platforms like Snapchat and YouTube (for now, “TikTok is probably the least valuable … but it’s not going to stay that way.”) As early adopters on TikTok, says Junior, “we have a unique opportunity to scale and be different.”
What does this mean? Well, for starters, it means selling merch. “Smoking da glass” makes for compelling visuals on TikTok, but it also doubles as a catchy, marketable slogan. On their website, Junior sells T-shirts emblazoned with the motto, plus smoking boards for fans who want to emulate Senior’s charring routine at home. They also sell the “Johnny Drinks Drinks Guide,” a $15 PDF (currently on sale for $9.75) that promises to “walk you through the process” of making cocktails seen on the pair’s TikTok channel.
How many have they sold? “I would say between 750 and 1,000,” says Junior. For those of you keeping score, that would be at least $7,300 in pre-tax revenue — most of which is pure profit, because as countless LinkedIn entrepreneurs and mindset bloggers will tell you, e-books are an extremely low-overhead, high-return way to generate passive income.
Another way to earn cash is sponsored content with alcohol brands, which are currently banned from advertising on the platform. JohnnyDrinks has partnered with Savage & Cooke, a boutique distillery in California’s Bay Area owned by winemaker/entrepreneur Dave Pinney (of The Prisoner/Orin Swift Cellars fame) on an exclusive blend of Burning Chair bourbon. The first barrel sold out, marking the beginning of what Junior hopes will be “a long-lasting, synergistic relationship.”
That quote comes from the bourbon’s description on Country Wine & Spirits, a San Diego liquor store that shares an investor with the tequila brand SWOL. “They asked us to try it out, and it’s definitely really good tequila,” said Junior. “So what we do is we’ll push it.” A recent video shows Senior touting SWOL as his “favorite sipping tequila” alongside offerings from Don Julio, Dos Artes, and Clase Azul.
In a follow-up to my hour-long interview with the Rondis, Junior clarifies that JohnnyDrinks takes a cut of sales on both the bourbon and tequila as part of deals that are brokered by a marketing firm he declines to name. There’s also Gothic Gin, a ubiquitous-on-TikTok clear liquor that has racked up millions of views on the platform thanks to popular drinks creators like JohnnyDrinks. “They reached out to us, we loved their gin, so we formed an agreement,” he says. “That is a promotion.” He declines to ballpark the revenue the Rondis earn through these deals, telling me he’s worried other brands might try to lowball them on future deals.
@johnrondi
Stuck inside on a snow day? MAKE A JOHNNY HOT COCOA! ☕️ 🍫 #johnnydrinks #cocktails #bailey #hotcocoa #snowday #fyp #xyz #drinks
♬ Let It Snow! Let It Snow! Let It Snow! – Dean Martin
TikTok’s community guidelines don’t explicitly bar creators from promoting alcoholic beverages (only selling and trading them), but the Federal Trade Commission’s rules about influencer endorsements require clear disclosures if material relationships — i.e., business deals — exist between the promoter and the promoted. Creators often do this using hashtags like #sponsored or #ad. I wasn’t able to find such disclosures on a spot-check review of nine recent JohnnyDrinks videos that feature the brands mentioned above.
I ask Junior if he knows about the FTC guidelines, or if he’s looked into whether the account’s videos might be in violation of them. He tells me he’s never heard of the guidelines. Then he says yes, sometimes he uses the #ad tag, but usually makes those videos private after they’ve been published for awhile because they don’t perform as well as the duo’s organic content. (One such video that remains visible on the account, a partnership with Empress Gin, appears to have done pretty well, racking up strong metrics compared to other JohnnyDrinks posts despite the #ad and #sponsored tags in its caption.) “You don’t need to know about the money I’m making,” says Junior. “I don’t want anybody else getting in trouble.”
Neither Country Wine & Spirits, Gothic Gin, nor SWOL Tequila responded to VinePair’s requests to comment for this story. Lauren Blanchard, the general manager of Savage & Cooke, told me that the distillery has an informal relationship with JohnnyDrinks and has compensated the Rondis with a “small marketing fee” for their efforts to sell their branded barrels. “We are looking forward to expanding the way that we work together [with the Rondis] this year and in the years to come,” she said.
To be clear, JohnnyDrinks is hardly the only TikTok creator doing promotions that appear to skirt the FTC’s regulatory requirements. This sort of breakage, viewed charitably, is simply the inevitable byproduct of what McGlew, the social strategist, calls the young platform’s relatively “wild West” nature. Entrepreneurial creators rapidly become popular and begin cashing in before getting educated. (This is a familiar story on every emerging platform, TikTok very much included.) But they do get educated, because there’s money to be made. And not just from small spirits brands, either. One recent post from JohnnyDrinks, uploaded to TikTok after my interviews with the Rondis, is a video in partnership with a primetime show on the Food Network.
Father and Son, Having Fun
Whatever the revenue the Rondis are earning off JohnnyDrinks, it’s probably not transformative. (Also, for what it’s worth, if their videos are any indication, they appear to be a family of considerable means anyway.) But it’s not nothing, either. In our first interview, I ask the Rondis how they divvy up the spoils of JohnnyDrinks’ budding celebrity, and Senior quickly jumps in.
“That’s interesting you ask,” he says, with that pitch-perfect kayfabe irritation that, among the North Jersey baby boomers I grew up around, at least, tends to be thin cover for deep fondness. Junior is quick to counter: “He said, ‘Look, you take all the money, and I’ll take all the liquor.’ So he takes all the bottles and I take the dollar revenue. I didn’t set that standard, he did!” In the background, I can hear Senior laughing.
This, I think, is the nexus of the JohnnyDrinks magic. The top-shelf liquor bottles, colorful cocktails, and democratized demonstrations make for compelling content, that’s certain. But after watching dozens of the Rondis’ videos, I realize that it’s the chemistry of father and son, the dynamic of a 20-something striver shadowing his successful father living the good life, that actually makes the account such a fun, aspirational follow for over half a million fans.
And why not? JohnnyDrinks is a window into a halcyon world where the drinks are always strong, Sinatra is forever on the stereo, and family pride is always on display. In Del Frisco’s Double Eagle terms: Cocktail recipes are the steak, but it’s the Rondis themselves who provide the sizzle.
The article The Father-Son TikTok Duo Behind the Viral JohnnyDrinks Brand appeared first on VinePair.
source https://vinepair.com/articles/johnnydrinks-profile-tiktok/
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The Father-Son TikTok Duo Behind the Viral JohnnyDrinks Brand
For more stories on TikTok, check out our whole series here.
On a chilly Friday in late February 2020, John Rondi and his son, John Rondi Jr., made Manhattans at a stone countertop in their kitchen, then headed to dinner in Manhattan proper, a 30-minute drive from their suburban home in northern New Jersey. Their destination: Del Frisco’s Double Eagle Steakhouse in Midtown, a mid-tier favorite of bridge-and-tunnel theatergoers and corporate seafood-tower types alike, where the big reds are enormous and the bone-in ribeyes go for $77.
John Sr. went to Del Frisco’s often — or at least he did before the pandemic hit. But that night, with Junior by his side and the pre-Covid steakhouse’s dinner service abuzz, something happened. Something profound. Something that would send his relationship with his son, and indeed his whole life, in an unexpected new direction. Feb. 21, 2020, you see, was the night TikTok’s beloved booze-slinger JohnnyDrinks was born.
“That was also the last time we went to Del Frisco’s in the city,” Senior told me in a recent interview. “I guess [that date] is even more profound now.”
‘Make me a drink’
A common misconception about TikTok is that it’s strictly for nimble teens to share choreographed dances, goofy inside-joke reaction videos, and other various cultural ephemera deemed interesting by the world’s always-online youngest generation. But one of the vibrant non-teen niches on the popular app — which dominates app stores’ rankings with over 2 billion downloads and 850 million monthly users — is the one about drinks appreciation, loosely organized around hashtags like #WineTok (23.9 million aggregate views as of writing), #brewing (10.2 million), and #cocktail (1.3 billion).
[Check out VinePair’s report on TikTok’s age-gating challenges and potential for future alcohol advertising, right here.]
Plenty of those videos are the standard college-kid fare — wizard staffs, pouring challenges, and so forth. But there’s educational drinks content on the platform, too. “I’ve seen a master [distiller] go and talk about … the stories behind the alcohol, behind how it’s made,” says Molly McGlew, an independent social media strategist who personally spends about five hours a day on TikTok and advises consulting clients on their approach to the platform. Some of that informational drinks content — a few hundred videos’ worth, at least — is coming from the well-appointed house in North Jersey that the Rondis call home. Last February, before heading out to what would soon be their final Del Frisco’s visit before the coronavirus pandemic hit, John Jr. (I’ll call them Junior and Senior throughout the rest of this piece for clarity’s sake) walked into the kitchen to find his father fixing himself a cocktail. He took out his phone.
“My son says to me, ‘make me a drink,’ so I said ‘OK, I’m gonna make you a Manhattan,’” recalls Senior, 55, who has worked as a mortgage professional for 30 years. “As he’s videoing me, I’m not thinking anything of it.” Using a handheld butane torch, he fired up a smoking plank, eyeballed some Bulleit bourbon, bitters, and sweet vermouth into a mixing glass, then poured the concoction over a hand-chiseled ice cube into a stemless wine glass. Junior, 25, videoed this straightforward exercise in home bartending, added some basic captions on TikTok (“1. Smoke da glass”), and set the whole thing to Frank Sinatra’s “You Make Me Feel So Young.”
Content created, he posted the video to a new social media platform his 18 year-old sister had told him about: TikTok. “That was the first video I posted. I never really expected to want to post TikToks,” Junior recalls. Drinks drank, and video live on Junior’s @JohnRondi account, the Johns Rondi struck out for a big group dinner at their Manhattan steakhouse of choice.
@johnrondi
How to: Make a Manhattan #fyp #fypchallenge #manhattan #manhattanbridge #drinks #bartender #xyzbca #xyz
♬ You Make Me Feel So Young – Frank Sinatra
At some point during the Del Frisco’s repast, Junior checked his phone. “We’re sitting at dinner, and my son goes, ‘You know the video of you making the drink? It’s got over a million views,’” recalls Senior. Later that night, it was at 2 million. By the following morning, it was at 3 million, then 5. The father-son pair’s first outing on the video platform had gone bona fide viral on the hottest social media platform in the world. “That was my introduction to TikTok,” says Senior, laughing. “My son, with his very entrepreneurial mind, says ‘we got to do this again.’”
The Alcohol Everymen of North Jersey
As the pandemic took hold, the Rondis found themselves locked down at home like the rest of the world. So they began to spend more time filming content for their new TikTok handle. Scrolling through these early videos, you can watch the father-son pair shape the JohnnyDrinks routine in real time. The dialogue, drinks, and music change, but the plot is a set piece that remains more or less standard, and it goes like this:
Junior, holding the camera, wanders up to Senior, who’s either already making a drink at the family’s home bar counter, or is quickly convinced to take up a mixing tin;
Senior names the drink he’ll be making, then makes it, while Junior films the process and provides captions to identify the ingredients;
Drink mixed, Senior toasts the camera, sometimes clinking glasses with his son.
You get the idea. The videos are straightforward and slightly corny, straddling lo-fi and high-cringe in the style of so much successful TikTok content. The lack of depth makes the videos ideal for the platform, but that’s not to say JohnnyDrinks’ content (which has, at press time, racked up over 11 million likes across a couple hundred videos) is without substance. The pair plow through the modern mixology canon with a clunky, endearing earnestness, conduct Q/A segments with their fans, and do education sessions where Senior schools Junior on, say, what makes a stout a stout. There’s also the occasional non-alcoholic smoothie recipe video in there, for anyone following a drinks account who doesn’t drink. “Our audience is pretty broad,” says Senior.
Like all successful creators, the two have developed little gags and callbacks that function like Easter eggs for their 685,000 followers. Senior clinks his ring against pretty much every liquor bottle he picks up on camera (this is “tap the bottle,” in JohnnyDrinks parlance.) Sinatra’s light baritone scores many of the clips, giving them a patina of anachronistic Italianate lounge swank.
And then, of course, there’s “smoke da glass.” The ur-caption in the JohnnyDrinks oeuvre is maybe the purest distillation of the brand the Rondis are building, a performance that straddles the line between amateurism and expertise, between superficial consumption and actual craft. “You do things like that first, to catch someone’s attention,” says Senior, who is a longtime admirer of the technique and the spectacle it creates. After seeing a mixologist smoke a stemmed cocktail glass many years ago, he decided he would do likewise. “I said then, ‘I’m making that mine.’”
To state the obvious: Smoking cocktails is in no way proprietary to JohnnyDrinks. But while glass-smoking might be old news to anyone with even a cursory knowledge of modern mixology, it’s a novel visual for a TikTok audience that’s new to cocktails — that is, the exact sorts of viewers that the Rondis’ accessible, undaunting drinks content resonates with so well.
Plus, the theatrical flourish can also help paper over imperfections in a drink, which makes it an even better crucible by which to understand JohnnyDrinks’ everyman appeal. “We’re not experts,” says Junior. Watch even a couple of the Rondis’ videos, and that quickly becomes apparent. While Senior is clearly a knowledgeable, experienced, and curious drinking enthusiast — “I’m a savvy guy, in that there are not many liquors I haven’t tried,” he says — he is no trained professional. Ice cubes may splash, cocktails may wind up in stemless wine glasses. “You’d be able to catch on pretty quickly that we’re not as experienced” as actual bartenders, says Junior.
Senior, from whom most of the on-camera booze info flows, is quick to agree. But what the scrappy, self-taught amateur lacks in professional flourish, he makes up for with the unmistakable delight of a genuine home entertainer. He’s accessible, engrossing — even a bit adorable.
“There’s a side of me that’s creative, and I do things like smoking the glass, rimming the glass, and putting some other things [in a drink] to give it some sort of appealing, artistic look,” Senior says. “I think that comes natural to me because I like hosting.”
Building a Brand, and a Business
If Senior is the talent of JohnnyDrinks, Junior is the talent manager, looking for angles behind the scenes. The son, like his father, is obviously possessed of a considerable business acumen. But their paths diverge from there. Senior’s career traces a corporate trajectory; Junior’s professional perspective, by contrast, has been forged in the fires of online entrepreneurship.
At 25, Junior has grown up in a media ecosystem criss-crossed with blurry lines between influencer and agency, amateur and professional, personal and public. Much has been made about the “influencer economy” and the “creator class,” and Junior is clearly well versed in both. To wit, JohnnyDrinks isn’t his only hustle, he also operates an online marketplace app, STUNITED, where students at schools across the country can engage in what he calls “academically bartering.” (A disapproving professor might call it “students paying other students to do their homework”; tomato, tomato.) The app is rated well by 100-plus reviewers on the Apple App Store and recently hit Google Play.
“He’s a true entrepreneur, from high school through college,” says Senior proudly.
As we talk, a comparison to another very online, very Jersey hustler who used booze-based social media as a springboard to broader entrepreneurial aspirations comes to mind. I ask Junior: Is JohnnyDrinks a new-age version of the YouTube channel that Gary Vaynerchuk used to catapult himself from North Jersey wine salesman into A-list hustler?
“He was the person that really started personal branding and branching out from what you’re doing” into other enterprises, says the younger Rondi. “I don’t take everything he says as ‘word,’ the way I think a lot of entrepreneurs do. That being said, if I met him, I would be like, ‘You’re the absolute man.’”
No surprise, then, that when the conversation turns to JohnnyDrinks’ business opportunities, Junior slips easily into the Gary Vee vernacular that so many Fiverr strivers have made their own. He speaks about the “tailwind” the Rondis’ account enjoyed in its early days, when TikTok seemed to be “optimizing” cocktail and cigar content in what Junior hypothesizes was a bid to boost credibility among non-teen users. He muses about the value of “eyeballs” on TikTok compared to older platforms like Snapchat and YouTube (for now, “TikTok is probably the least valuable … but it’s not going to stay that way.”) As early adopters on TikTok, says Junior, “we have a unique opportunity to scale and be different.”
What does this mean? Well, for starters, it means selling merch. “Smoking da glass” makes for compelling visuals on TikTok, but it also doubles as a catchy, marketable slogan. On their website, Junior sells T-shirts emblazoned with the motto, plus smoking boards for fans who want to emulate Senior’s charring routine at home. They also sell the “Johnny Drinks Drinks Guide,” a $15 PDF (currently on sale for $9.75) that promises to “walk you through the process” of making cocktails seen on the pair’s TikTok channel.
How many have they sold? “I would say between 750 and 1,000,” says Junior. For those of you keeping score, that would be at least $7,300 in pre-tax revenue — most of which is pure profit, because as countless LinkedIn entrepreneurs and mindset bloggers will tell you, e-books are an extremely low-overhead, high-return way to generate passive income.
Another way to earn cash is sponsored content with alcohol brands, which are currently banned from advertising on the platform. JohnnyDrinks has partnered with Savage & Cooke, a boutique distillery in California’s Bay Area owned by winemaker/entrepreneur Dave Pinney (of The Prisoner/Orin Swift Cellars fame) on an exclusive blend of Burning Chair bourbon. The first barrel sold out, marking the beginning of what Junior hopes will be “a long-lasting, synergistic relationship.”
That quote comes from the bourbon’s description on Country Wine & Spirits, a San Diego liquor store that shares an investor with the tequila brand SWOL. “They asked us to try it out, and it’s definitely really good tequila,” said Junior. “So what we do is we’ll push it.” A recent video shows Senior touting SWOL as his “favorite sipping tequila” alongside offerings from Don Julio, Dos Artes, and Clase Azul.
In a follow-up to my hour-long interview with the Rondis, Junior clarifies that JohnnyDrinks takes a cut of sales on both the bourbon and tequila as part of deals that are brokered by a marketing firm he declines to name. There’s also Gothic Gin, a ubiquitous-on-TikTok clear liquor that has racked up millions of views on the platform thanks to popular drinks creators like JohnnyDrinks. “They reached out to us, we loved their gin, so we formed an agreement,” he says. “That is a promotion.” He declines to ballpark the revenue the Rondis earn through these deals, telling me he’s worried other brands might try to lowball them on future deals.
@johnrondi
Stuck inside on a snow day? MAKE A JOHNNY HOT COCOA! ☕️ ? #johnnydrinks #cocktails #bailey #hotcocoa #snowday #fyp #xyz #drinks
♬ Let It Snow! Let It Snow! Let It Snow! – Dean Martin
TikTok’s community guidelines don’t explicitly bar creators from promoting alcoholic beverages (only selling and trading them), but the Federal Trade Commission’s rules about influencer endorsements require clear disclosures if material relationships — i.e., business deals — exist between the promoter and the promoted. Creators often do this using hashtags like #sponsored or #ad. I wasn’t able to find such disclosures on a spot-check review of nine recent JohnnyDrinks videos that feature the brands mentioned above.
I ask Junior if he knows about the FTC guidelines, or if he’s looked into whether the account’s videos might be in violation of them. He tells me he’s never heard of the guidelines. Then he says yes, sometimes he uses the #ad tag, but usually makes those videos private after they’ve been published for awhile because they don’t perform as well as the duo’s organic content. (One such video that remains visible on the account, a partnership with Empress Gin, appears to have done pretty well, racking up strong metrics compared to other JohnnyDrinks posts despite the #ad and #sponsored tags in its caption.) “You don’t need to know about the money I’m making,” says Junior. “I don’t want anybody else getting in trouble.”
Neither Country Wine & Spirits, Gothic Gin, nor SWOL Tequila responded to VinePair’s requests to comment for this story. Lauren Blanchard, the general manager of Savage & Cooke, told me that the distillery has an informal relationship with JohnnyDrinks and has compensated the Rondis with a “small marketing fee” for their efforts to sell their branded barrels. “We are looking forward to expanding the way that we work together [with the Rondis] this year and in the years to come,” she said.
To be clear, JohnnyDrinks is hardly the only TikTok creator doing promotions that appear to skirt the FTC’s regulatory requirements. This sort of breakage, viewed charitably, is simply the inevitable byproduct of what McGlew, the social strategist, calls the young platform’s relatively “wild West” nature. Entrepreneurial creators rapidly become popular and begin cashing in before getting educated. (This is a familiar story on every emerging platform, TikTok very much included.) But they do get educated, because there’s money to be made. And not just from small spirits brands, either. One recent post from JohnnyDrinks, uploaded to TikTok after my interviews with the Rondis, is a video in partnership with a primetime show on the Food Network.
Father and Son, Having Fun
Whatever the revenue the Rondis are earning off JohnnyDrinks, it’s probably not transformative. (Also, for what it’s worth, if their videos are any indication, they appear to be a family of considerable means anyway.) But it’s not nothing, either. In our first interview, I ask the Rondis how they divvy up the spoils of JohnnyDrinks’ budding celebrity, and Senior quickly jumps in.
“That’s interesting you ask,” he says, with that pitch-perfect kayfabe irritation that, among the North Jersey baby boomers I grew up around, at least, tends to be thin cover for deep fondness. Junior is quick to counter: “He said, ‘Look, you take all the money, and I’ll take all the liquor.’ So he takes all the bottles and I take the dollar revenue. I didn’t set that standard, he did!” In the background, I can hear Senior laughing.
This, I think, is the nexus of the JohnnyDrinks magic. The top-shelf liquor bottles, colorful cocktails, and democratized demonstrations make for compelling content, that’s certain. But after watching dozens of the Rondis’ videos, I realize that it’s the chemistry of father and son, the dynamic of a 20-something striver shadowing his successful father living the good life, that actually makes the account such a fun, aspirational follow for over half a million fans.
And why not? JohnnyDrinks is a window into a halcyon world where the drinks are always strong, Sinatra is forever on the stereo, and family pride is always on display. In Del Frisco’s Double Eagle terms: Cocktail recipes are the steak, but it’s the Rondis themselves who provide the sizzle.
The article The Father-Son TikTok Duo Behind the Viral JohnnyDrinks Brand appeared first on VinePair.
Via https://vinepair.com/articles/johnnydrinks-profile-tiktok/
source https://vinology1.weebly.com/blog/the-father-son-tiktok-duo-behind-the-viral-johnnydrinks-brand
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In preparation for my viewing of Justice League, I decided to revisit Batman V. Superman: Dawn of Justice. I've been dithering with this post on and off for a month, and while I don't think it's gotten any shorter, at least I feel like it says all I'm going to need to say on the subject. Also, I added some pictures. Anyway, you may recall that I did not care for the movie the first time around. I'm approaching this like I did with my Man of Steel rewatch that I did in preparation for that viewing: trying to focus on the positive, to find the movie that I've seen fans posting gifs of on Tumblr for a year and a half. To that end, I'm watching the Ultimate Edition, which I've heard is better than the theatrical cut. Without further ado... I listened to the opening voiceover three times, twice with subtitles, and I'm still not sure what it means. "What falls...is fallen," is, I suppose, meant to be a way to set up Batman's character arc, that he goes from this nihilistic place to learning to hope again, but hoo boy does it make Batman sound like a pretentious MFA student. As unnecessary as the rehashed Batman origin is, I like that we see Martha Wayne being the proactive one in the alley. We typically see Thomas trying to take control, rushing forward to protect Martha and Bruce, and this is a nice change of pace from that. Batman and Superman's stories tend to be way too dad-centric, especially in adaptations, to the point where Martha Wayne is largely a cypher, despite having existed for almost eighty years. I'm no Batmanologist, but I think the only comic I've read that tried to characterize her at all was Batman: Death and the Maidens. Looking back to Man of Steel, this is an ongoing theme. Moms live longer in the Snyderverse, whether it's a few days, with Lara, a few seconds, with Martha Wayne, or indefinitely, with Martha Kent. Moms are also badasses, with Lara facing down Zod, Martha K. taking on Faora, and here, Martha W. trying to protect Bruce. It's a little weird that the Batcave is apparently adjacent to the Wayne family cemetery plots. Ugh, "the Superman." I'll accept "the Batman" as something people call Batman, but seriously, "the Superman" is what Nietzsche wrote about, not Jerry Siegel. At least, post-1933.
There's a giant alien spaceship destroying cities, and it's been active long enough for Bruce Wayne to ride a helicopter over to Metropolis and drive halfway across town in disaster traffic, but nobody at Wayne Enterprises looks out the window or starts to get out of the building until they get a call from the boss. Those are some dedicated employees, let me tell you. This is also a stark contrast to Superman, who never so much as shouts at bystanders to run during the big fight with Zod. Why doesn't Jack leave the building? It looks like the rest of the staff made it out, and as far as I'm aware, there's no tradition for the CFO or whatever to go down with the ship. Moreover, why does Bruce think he's still in the building? We just saw that he had no cell phone service, so it's not like their call was still connected. This scene tries to do what Man of Steel really failed at, examining the human cost of this destruction, but it doesn't work. There's no reason for Jack to make the sacrifice (at least they could have had him run back into the building to save someone, to make a parallel with Pa Kent in MOS—in the Snyderverse, Moms survive and Father Figures die for no reason), there's no reason for Bruce to think he's not among the evacuees, and we have no emotional connection to this character that we've never seen before in any medium. At least if it were "Lucius," the film could play on audience's previous familiarity with the character to tug some emotional strings, like it does with Jimmy Olsen later, but this is just the movie reaching for an emotional payoff that it hasn't earned. It's the same problem as the Jenny saying "he saved us" in Man of Steel—it relies on characters knowing things because the audience knows them, even though the characters have no way of knowing. It's a weird inversion of dramatic irony. The moment with the little girl who's lost her mom works considerably better, because at least it ties back to the origin flashback. The closest thing we have to a throughline for Batman's character in this movie is that he doesn't like it when people lose their moms. When I rewatched Man of Steel, I kept wondering what impression people on the street would get of Superman, and this is actually a nice reification of that. Bruce sees Superman pushing Zod back down from space, apparently in control, surrounded by debris from a Wayne Enterprises satellite, bringing him right back to the huge, densely-populated city that they were fighting in before, when presumably he could have flown him into the ocean just as easily. Bruce seems to have nothing but contempt for the battling aliens, and that's a way more genuine reaction than seeing him as a hero.
I am just infuriated by the callous incompetence of the Superman in this universe. Eighteen months later and there is still a wrecked alien spaceship leaking radioactive xenomaterials into the Indian Ocean. Like, for a movie so focused on mothers, it doesn't speak well of Martha Kent's character that she never taught her son to clean up his messes. We cut to a fictional country in Africa, where Lois acts like a jerk to Redshirt Jimmy, then sits down to interview General Amajagh with literally no chill. He says that he is "a man with nothing except a love of [his] people," and that's one of those lines that feels important. On one hand, it's more or less exactly what Zod said toward the end of Man of Steel, so that connection's made; on the other, it resonates with Batman's attitude, and Lex Luthor's as well. "These pious American fictions, spoken like truth" is another such line, and Luthor's "oldest lie in America" line echoes it later. The most suspicious thing about Jimmy Olsen is the idea that he'd be using a camera with film in 2016.
Hooray for casually lethal Superman. People like to justify the idea that Superman should be able to kill people in situations like this, where an innocent person is being held at gunpoint by a Bad Guy, because it would be a justified use of lethal force. And that would be true if Superman weren't, you know, Superman. He's not limited in the ways that, say, human law enforcement officers are. Even in the real world, we've seen an epidemic of police officers resorting to lethal force when effective nonlethal options are available. But for Superman, there are always nonlethal options available. We've seen this scenario before a thousand times, where Lois is in danger, held at gunpoint by a Bad Guy, and Superman manages to stop him without killing him. He can grab the gun at super-speed, he can block the bullet from exiting the barrel, he can melt the gun or the firing pin with heat vision, he can knock the Bad Guy out with a flick of his finger. We've seen literally all of those and a dozen other options spread out across half a dozen media for nigh on eight decades. But this is a Superman who defaults to lethal force, and I'm sorry, but that's not a heroic trait. Not in general, and especially not in the world of the last several years. Also, Lois and Superman share this look before he does the death-flight move, and she nods and lets go of Amajagh's arm and braces herself, implying this has happened before, or at least that they've discussed what they'd do in this situation. That adds a layer of complicity to Lois's behavior that's uncomfortable at best. We cut then to Nairomi villager Kahina Ziri's Congressional testimony, where it seems like the security contractors' intent in killing Amajagh's people was to frame Superman for their deaths. Which, first, is wholly unnecessary given that Superman actually does kill Amajagh, and second, would almost certainly be more effective if they had just used the flamethrowers rather than shooting the men and piling their bodies before burning them. Or did this universe's version of Lois Lane's "I Spent the Night with Superman" column mention his bullet-vision? Senator Finch decides to hold Superman responsible for the deaths of Amajagh's people (despite the fact that he stopped the CIA drone strike that also would have killed them, but that's actually fairly believable), and we see that the driving theme of the story is going to be the Responsible Use of Power and Holding the Powerful Accountable. It's a reasonable theme for a Superman movie (it's very similar to the theme of Superman IV, in fact), and a common theme of Superman stories going back to the Golden Age. Rarely, though, is it told through a version of Superman who is so obviously and disastrously irresponsible in his use of power. Ziri turns out to be lying, as part of Luthor's scheme, which is highlighted by how her recounting of events is directly contradicted by what we just saw. Leaving aside the elaborateness of Luthor's scheme, it's not a good look for all these African characters to be either sinister or witless pawns. The cops watching a Gotham/Metropolis football game are call sign Delta Charlie 27, and if you don't catch that Easter egg, don't worry, they repeat it three or four times to drive it home. And hey, if you thought "d***splash" was a weird phrase to hear in a Superman movie, wait 'til Officer Rucka drops an f-bomb. Clark comes in while Lois is in the bath, and right off the bat says he doesn't care what was said at the hearing. Which...kind of validates the point of the hearing. He also says he "didn't kill those men," which isn't quite accurate, is it, Clark? Like Ziri's testimony, Clark here is saying something that is directly at odds with what we just saw. Unlike her, though, we're never given a reason for the incongruity. It's common in superhero stories to have characters survive experiences that would cripple or kill normal humans. People point out how brutal Captain America is to a lot of the guys on the ship at the beginning of The Winter Soldier, and how some of the guys he kicks or throws his mighty shield at would likely have sustained pretty grievous injuries. There are two ways to deal with this; in Winter Soldier, we never really revisit the issue. Whether the anonymous cannon fodder died or were injured or were knocked out never comes up again, so we can assume whatever we like. The other way is to show some indication that, however improbably, the person survived their experience. Having a quick shot where they groan or rub their head or squirm on the ground is pretty commonplace, especially in superhero cartoons, for instance. This movie tries to do the former, treating these minor villains like goons in a beat-em-up arcade game, whose bloodless bodies disappear once their hit points are exhausted. Which might be fine, if not for the fact that "who administers lethal justice" is an explicit theme in the movie. As a result, we're left with an inconsistency between what Clark says and what we saw him do, with enough ambiguity in his words to make us wonder if he's being as duplicitous as Ziri was. Lois points out that there's a cost to his actions, which again feels like one of those "this is thematically important" lines. The Lois and Clark interaction is good here; I like seeing them being affectionate and even physical with one another. And yet, as if to drive home that point about themes, Lois warns him that he's going to flood the apartment if he climbs into the bathtub, and he just smiles and continues. This is a Superman who does what he wants, and damn the consequences. Hope they don't have any downstairs neighbors.
Alfred tells Bruce that "a feeling of powerlessness [...] turns good men cruel," in case you're taking notes on themes. And then this leads into our scene of Silicon Valley Startup CEO Lex Luthor, who offhandedly mentions that his father grew up poor and oppressed in East Germany before launching into his kryptonite weapon pitch. There's some weirdness here in the way they go from kryptonite weapons as deterrents to the "metahuman thesis" which suggests that Lex thinks metahumans are related to Kryptonians, and I wonder if that ties into the rumors from before this movie came out that the Amazons would have been descended from that empty pod on the Kryptonian ship. Lex's negotiations with Senator Jolly Rancher underscore that theme of power, and the abuses thereof. Lex pretends to be interested in preventing the metahumans from instituting a fascist state, but really just wants to be the guy with the launch codes. Much as I dislike this Heath Ledgeresque portrayal of the character (though he's not my least favorite version of Lex), this is a good understanding of the core of Lex's character. Clark has a sad at Kahina on TV pointing out that his actions have consequences. Meanwhile, there's a "beloved" statue of him in Heroes' Park. I wish we had a little indication of how we got to that point, how the city apparently got back to normal and built a massive monument in the span of 18 months. For comparison, only a handful of buildings in a single area were destroyed or damaged in New York on 9/11, and they didn't start constructing the memorial until almost five full years later. A line about how Superman assisted with the cleanup, a shot of a newspaper article on how helpful he was in rebuilding the city, those little things would have helped to make sense of the world we're presented with. As the story actually stands, it's another attempt to have a meaningful moment without actually earning it, and it further undercuts the movie's inconsistent attempts to explore the consequences of these superhero battles. Clark Kent, news reporter, is unaware of the vigilante in the town across the bay whose exploits were literally front page news the day before. So he's actually incompetent at both his jobs. And so is Perry White, who is a cynical jerk here who basically flaunts his lack of integrity. When Clark hits him with the same point that Kahina made on the news, he dismisses the very notion of the American conscience. Lois comes in with the bullet she recovered from Amajagh's camp, which is a one-of-a-kind cutting edge bullet not available anywhere. So, to recap, Lex Luthor had his people use unique, easily-traceable bullets to kill people in an attempt to frame Superman, who does not use guns, for their murder. And yet Lois thinks this means the U.S. government armed the rebels while claiming to support the elected government, even though it was already said that the government was officially neutral, and she knows the CIA was involved in going after Amajagh because she just washed the agent's blood off her shirt. Superman blew up a damn drone on the way to save her. Did he not mention that? One day it'd be nice to get back to superhero costumes that look like they might believably fit under a person's civilian clothes, rather than having to spend all their time on mannequins in those heroes' basements.
Clark Kent, news reporter, doesn't recognize the famous playboy billionaire businessman who lives in the town across the bay, owns an office building that he helped demolish (not to mention a satellite), and who was namechecked by the guy defacing a statue of him. It's bad enough that Clark managed to even get this job when his résumé reads "fisherman, waiter, US Air Force baggage handler," and it's worse that he doesn't find it odd that he, a guy with no more than 1.5 years' newspaper experience who struggles to file sports articles, gets specifically requested to cover a high-class fundraiser, but he hasn't even bothered to research the big-name donors who were specifically invited to the event he's covering? He is staggeringly incompetent. As bad a newsman as this movie's Perry White is, that he even tolerates Clark is a testament to superhuman patience. Clark tells Bruce that he's "seen" the "Bat vigilante," except...no, he hasn't? He's seen a newspaper story about it, and talked to a few people who fear Batman, but he hasn't actually seen Batman. He makes a crack about Batman thinking he's above the law, after scoffing himself at the idea of being accountable to a higher authority a few scenes ago. Again, Bruce is 100% right here: Clark is being a hypocrite, and doesn't even have the "Batman's tactics are too brutal" moral high ground to stand on when he risked an international incident by unnecessarily splattering a warlord through two brick walls. Like, the charitable interpretation here is that Clark is dealing with a crisis of conscience, trying to find an answer to the question of using power responsibly. So he's putting this question to other people with power—Perry, Bruce—in hopes of, what? Finding a satisfying answer for himself? Getting the guidance he seems to need? Exploring alternative points of view? The closest thing we have to a conclusion to this muddled plotline is that Superman sacrifices himself in the end, which could indicate that he realizes there's no way to use this much power responsibly. That would be a potentially interesting take, even if I think it's ultimately at odds with the whole point of Superman. If this were the Dark Knight Rises of the Man of Steel-iverse, a coda to Snyder's version of Superman the way that DKR was for Nolan's Batman, it could work. Instead, this is the springboard for the entire DC shared film universe, so it can't end with the message of "superhumans shouldn't exist because that amount of power inevitably corrupts or has unforseen negative consequences." It has to end with "Superman was actually great and now we need to get all the superhumans together because bad things are coming that regular people can't stop." Even if that weren't the case, we still have a situation where Superman sacrifices himself knowing full well that there is technology that could resurrect him as an unstoppable monster and that there are people willing to do just that. Even if the conclusion of his asinine soul-searching is "no one man should have all this power," his sacrifice doesn't fix that. It just wipes his hands of having to figure out who has that power and how it's used. Even his heroic sacrifice represents an irresponsible attitude toward the enormous power he possesses, and that's almost impressive.
Lex Luthor pops up, and the World's Greatest Detective doesn't find it odd that he knows the name of the occasional sports reporter who's covering the gala. Lex could not be more obvious about knowing who the two of them are. He also mentions that Bruce is finally in Metropolis, "after all these years." Metropolis, you'll recall, was home to a Wayne Enterprises building less than two years ago, and Bruce was heavily enough involved in its operations that he was on a first-name basis with the manager, and the staff didn't bother evacuating until they got the word directly from Mr. Wayne. Like, even if we imagine that Bruce traveling across the harbor to a building he owned was a freak occurrence during the battle, this also suggests that after witnessing and being traumatized by all that destruction, Bruce Wayne didn't bother setting foot in the city to help rebuilding efforts. Clark sees a report about a fire in Juarez and saves a little girl, leading to another "here's some religious imagery" scene, and a talking heads segment about how "every religion believes in a messianic figure," which I'm almost certain is complete nonsense. What's worse is that this segment made me agree with Andrew Sullivan of all people. The last bit poses the same basic question that young Clark asked Pa Kent in Man of Steel: should he just let people die on principle? And yeah, it'd be hard to tell a parent that their kid died because Superman restrained himself from saving them. But isn't it also hard to tell a kid that their parent died because Superman acted without restraint and, say, disabled a spaceship so that it would crash in the middle of a city? There's a fairly rapid-fire sequence where the bat-branded crook from earlier gets transferred to Metropolis and killed on the orders of Luthor's Russian merc, Wally the statue vandal gets released on Luthor-paid bail, gets cleaned up, and meets with Senator Finch, and Lois confirms things she already suspected about the strange bullet (with a bit of bathroom gender essentialism from General Swanwick). Clark gets in another fight with Perry, who tells him "you could stand for something in 1938, but not anymore," which...
And we also learn that not only has Clark Kent, a guy who can travel from the northeast coastal U.S. to Juarez in seconds, hasn't filed either of the stories he's been assigned so far. Like, sports stories don't have a long shelf life, my dude. You are a terrible reporter. We're treated to a painfully unfunny Jon Stewart monologue about Superman wanting not to be considered American anymore. It's weird on several levels, since we've had no indication that Superman's made any statements at this point about...anything, but it's also just not well-written. Superman must be American because he wears red and blue and has an S on his chest? It's a bigger stretch than the right-wing radio host I heard circa 1997 saying that the blue-and-white electric costume meant Superman now represented the United Nations. It makes more sense as a response to that Goyer-penned story from a few years back about Superman renouncing his U.S. citizenship, but even then it's still not good. Verbal sparring with Bruce and Diana, then we get the "Knightmare" sequence. I want to laugh about Batman wearing a mask over his mask, but honestly that's pretty true to the character.
Mad Bat-Max fights Superman Nazis and Parademons with guns until Superman kills him for taking "her" from him, presumably Lois. And then the Flash shows up to say "Bruce! Bruce! Justice League premieres in November, 2017! Mark your calendars!" or something. Did we need two scenes back to back where Bruce dreamily realizes that Lois Lane is important and Superman is bad (though Flash is notably vague with his pronouns)? Do we have any indication at all as to what's behind Batman's weird dreams? I've seen Justice League at this point, and I still can't answer those questions. Speaking of scenes we've already seen, Clark Kent gets a mysterious envelope with the Batman newspaper article he waved around earlier and a bunch of Polaroids of that dead bat-branded criminal, with the phrase "Judge Jury Executioner" written on the bottom. Literally none of this, down to that phrasing, is news to Clark, but hey anything worth doing is worth doing twice I guess. Also, even though he hasn't published anything about Batman, even though he's only asked a handful of people about the Bat vigilante, he doesn't stop to wonder who would send him these pictures, or whether it might be an attempt to manipulate him. Bruce learns that the White Portuguese is a ship, which I feel like he probably could have found out without downloading Lex's mainframe. He already knows about the kryptonite, and he knows it's being delivered to Lex Luthor, so he's going to steal it and use it to kill Superman, based on logic straight out of the Iraq war. It's a bad argument, especially for a guy who we know doesn't care about the consequences of his branding low-level thugs but has allowed the Joker to keep on living. It is easy to craft actual reasons to rein in the reckless, inexperienced, cavalier Superman of this universe, but Batman manages to be just as wrong and just as hypocritical as Superman. For the record, I think this is really the turning point of the movie, the sequence from Knightmare to this point. This is where the movie takes a hard right turn from a kind of fascinating mediocre to Actually Bad. All these overwrought dialogue-heavy scenes hammering on the same points as though the universe itself is trying to force Batman and Superman to fight, because it is. It's not just Luthor; as much as he's orchestrating, he isn't behind Batman's dreams or the branded crook's girlfriend being in the police station when Superman shows up. Every conversation Clark and Bruce have is driving them to fight each other because that's the title of the movie, not because it makes sense for either of their characters. And they both have to be hypocritical idiot fanatics for the plot to make any sense at all. I was going to say that this is plot driving character, but it's not, because there's not enough of either. This is a fight scene driving everything else. The battle between Batman and Superman is the given, and nothing else needs to make sense so long as it ends up with them fighting. So, after seeing Days of Future Bats using a handgun, we get a fakeout with him aiming a sniper rifle at the guys hauling the kryptonite. Psych, it's actually a tracer! Batman doesn't kill people, silly! And then he Batmobile-rams an apparently-occupied car so that it flips over several times and takes out a trailer office. Psych! Batman totally kills people. Okay, so maybe the office was empty, and maybe that car was just sitting next to all the other occupied cars, with its headlights on, but empty as well. Maybe? Maybe you can argue that he didn't kill anyone with it. Not so much after he harpoons it and uses it to flatten a car with at least four guys in it. And then uses his hood-mounted bat-guns to 1000% kill at least another two in an SUV. I won't even blame him for the guy he let drive into a tanker truck, but he definitely decapitates at least one more with his car driving through the top of the semi carrying the kryptonite.
Are we supposed to be okay with this because Batman only has the power to kill dozens of people, rather than millions? Is his argument against Superman really just a matter of numbers? The thing about this scene that's most galling, though, is how unnecessary it is. Batman knows what ship the kryptonite is on, where it's docking, who's taking it, and where they're planning to deliver it. He puts a tracking device on the truck. There is no reason whatsoever for him to be chasing after them in his sports tank. He kills at least seven people and endangers at least a half-dozen other drivers we see on the road because, what, sneaking was too hard for The Batman? He was too lazy to set up an ambush? Nothing in this scene makes sense, and it thoroughly undermines what little moral high ground Batman had. It makes him look less like he's upset that Superman endangers people and more like he's just upset that Superman does it more efficiently. And then his car bounces off of Superman, which is actually a pretty cool idea. I always like it when Superman's powers are treated kind of casually; it makes him seem so effortlessly powerful. But then he gives Batman this 'go home and stop being Batman, or else' speech, and Batman asks "do you bleed," and ugh. That little detour kept Batman from pursuing the kryptonite shipment, so instead he uses the tracer. Surprise, it's at a LexCorp research facility! Except now they know Batman's after them! World's Greatest Detective, everybody! Lois meets with the General again and gives him the bullet. Senator Finch asks Superman to come to Congress. Lex ogles the kryptonite. Superman meets with Martha Kent, who tells him "when people see what you do, then they'll know who you are." She follows this up with "you're not a killer. You're not a threat." Except that he is. He's both of those things. He killed Zod, he killed Amajagh, and that's just the two we've seen directly, that's not even blaming him for all those killed in collateral damage. The last time we saw him in costume, he was literally threatening Batman. Martha's pouring a big ol' glass of Granny's Peach Tea right here. And then "you don't owe this world a thing. You never did," which is a pretty garbage sentiment, there, Martha. It's no wonder that this Superman doesn't bother to clean up his messes, doesn't think he should be held accountable, doesn't seem to have much agency beyond asking other people what he should do, if that's the message he's been getting his whole life. Hide your abilities to save yourself, you don't have to help people...these aren't the philosophies that build a hero. And Superman doesn't argue with her, doesn't plead a case. He just looks melancholy.
Ziri sees the contractors, then goes back to tell Sen. Finch that she lied before. The General meets back up with Lois to tell her that the bullet was developed by LexCorp and that it was a setup to make Superman look responsible. So, again, LexCorp hired mercenaries directly, armed them with unique LexCorp-designed bullets, and had them shoot a bunch of people to frame Superman, who doesn't use guns, for killing them, when he did in fact kill their leader and didn't actually need to be framed for anything. Everyone in this movie is an idiot. Perry won't run Lois's story against Luthor on the word of an anonymous source, and Finch knows that Ziri lied about pretty much everything because Luthor threatened her. So, if all this could be stirred up by one witness lying, why did they even need to kill the villagers in the first place? Luthor shows up, sends Mercy into the Congressional chamber, and tells Sen. Finch that the oldest lie in America is "that power can be innocent." And, again, he's right. We know he's right. Superman and Batman's reckless abuses of their respective powers makes them both responsible for unnecessary, avoidable, unjust deaths. And while you might argue that Luthor's being a hypocrite here, since his men push Ziri in front of a subway train and since he's about to blow up Congress, it's not like he's exempting himself from that statement. Luthor is willing to use his power, lethally if necessary, unilaterally to achieve his own ends. How is he any different from our two ostensible protagonists? We've seen this kind of question asked before, particularly in Lex Luthor stories. Luthor is cynical, megalomaniacal, and narcissistic. He can't imagine that Superman would use his power altruistically because he can't believe that anyone wields power without expecting something in return. And in these stories, we know that Luthor is projecting his own flaws onto Superman because he's unwilling to accept that he might be wrong. But having the Superman of these films, who uses his power irresponsibly and doesn't care about accountability, recontextualizes Luthor's position. He's no longer obviously wrong, no longer clearly trying to justify his own actions. This Luthor is a power-hungry narcissist, sure, but when opposed to a cavalier, unrestrained Superman, he's got a point. Anyway, in keeping with the movie's need to hammer every point home, Senator Finch chokes on her speech no less than three times as we take four long, loving shots at the jar labeled "Granny's Peach Tea" on her lectern. Then the Wallybomb blows and Superman just stands there, looking melancholy. Was his last line when he threatened Batman? Is this meant to be another allegory, Christ remaining silent under Pilate's questioning or something? Or is this Superman just a passive observer when he's not chasing down the Batman story or murdering warlords? Like, seriously, the U.S. Capitol Building just exploded. There are probably people in other rooms. There are priceless artifacts in this building. Maybe don't just stand there?
To Superman's credit, we do see him rescue a woman and bring her to the EMTs. And then he looks melancholy at Lois and flies off. The Capitol is still smoking, EMTs are working with people on stretchers, cops are zipping up body bags, but Superman doesn't try to reassure the crowd, doesn't ask the first responders how he can help, doesn't tell Lois what happened or where he's going. He just flies away. It's as if the filmmakers heard the criticism that Superman barely saves anyone in Man of Steel, and put this in as a "fine, see? He saved someone. Happy now?" As if Superman's got better things to do than help people who need help. We learn on the TV at Wayne Manor that first responders are still bringing victims out. Superman has to at least suspect that this was targeting him, right? And he just disappears, rather than help people who got hurt because they were near him. It's a theme for this version of Superman. Naturally, this drives Batman to go steal the kryptonite from Luthor's lab, which he was already going to do but now I guess he did it angrier. Superman has a sad with Lois about how he shouldn't have even bothered with helping people, and it was his dad's dream anyway. Lex gets into the Kryptonian ship's database, Batman does crossfit and makes his kryptonite weapons, and then he gets into Luthor's "META_HUMAN" folder where he's helpfully assigned the Justice League handy symbols and, apparently, names (or two-letter designations that just happen to correspond to their names).
If you were worried that maybe you wouldn't recognize one of the surveillance shots of Diana, it's okay, she always makes sure to look directly at the camera. But we get to hear her amazing theme music for the first time, so that's good. Luthor brings Zod's body into the Kryptonian ship and drips his own blood on it for reasons, and in the Daily Planet office and around the world, people are debating the degree of Superman's complicity in the bombing of Congress. It's not entirely fair to pin that on him, but the point that he's got nigh-unlimited power and did nothing to prevent people from being killed can be levied on other things he's done, so it's kind of a wash. Lois Lane, who generally makes out pretty good in these movies, sits at home watching TV, where they've figured out who the bomber was, but still haven't ruled out Superman as a co-conspirator. Because if he wanted to kill a whole bunch of people, he'd have some rando who hates him build a bomb. I can't decide what's dumber: that Lex keeps trying to frame Superman for murder with tactics that Superman doesn't use, or that people buy it. Lois eventually gets up and investigates Wally (and learns that the bullet and wheelchair were made of the same metal, because why not? Lex Luthor, criminal mastermind everybody), but she's weirdly passive here. You'd think she'd already be out fighting to clear Superman's name, badgering police officers and so forth. So much of this movie happens to our protagonists. Clark's already been sad in a field, and sad in a building, and sad in a city, so now he gets to be sad on a mountain.
And look, sad dead dad is there too, giving a speech about well-intended actions having unintended negative consequences. There's no clear message here. Is Pa saying that trying to be a hero means other people will get hurt?
That having a loving relationship will assuage your guilt? You'd expect there to be some kind of turning point to this conversation, that Clark would hear what he needs to hear, either that he's doing the right thing or the wrong thing, but we don't really get that. At most, it implies that he should listen to Lois (or maybe Martha), but even that's a bit of a stretch. Martha Kent gets kidnapped, Lois Lane gets kidnapped, and Lex throws her off a building so he can ramble Theology 101 at Superman. We get confirmation that Lex's dad was abusive, which hearkens all the way back to Alfred's comment about powerlessness making men cruel. We also get confirmation that Lex knows who Batman and Superman really are, because of course he does. He's going to force Superman to kill Batman so that the public sees what a monster Superman is. For killing a guy who's already a criminal vigilante that the papers say have gone too far. He also had Martha tied up, humiliated, and photographed, for a bit of that Killing Joke flair. Superman tells Lois that he has to convince Batman to help him, or he has to die, and the first part of that would ring truer if he hadn't threatened Batman earlier. Strange doings are afoot at the Kryptonian spaceship, and Wonder Woman reads her e-mail one 18-point line at a time.
When Superman confronts Batman, he sends some mixed messages. He tries talking, admits he was wrong, says there's no time, then shoves him because why not? It's not like he's in a hurry or anything. He hits Batman for no reason except that he has to hit Batman in order to fulfill the promise of the title. He also keeps throwing Batman, when he could pretty easily restrain him in order to, you know, ask for the help he needs. Instead, he's got to win the pissing match.
The bit where Batman's punching Superman in the face until the kryptonite gas wears off is very well done. It's one of the best bits of Superman fight choreography ever on film, up there with the bullet to the eye in Superman Returns and the punch-rush-punch in the Zod battle in Man of Steel. It's also pretty great that Batman literally hits him with a kitchen sink. He tells Superman that his parents, dying in the gutter, taught him "the world only makes sense if you force it to," which seems like a good metaphor for this movie. People seem to be able to derive a lot of messages out of this film, largely because it throws a whole bunch of stuff out that's meant to seem deep even if none of them actually fit together coherently. And then "you're letting him kill Martha," which is, yes, dumb from every possible angle. Superman doesn't specify who "him" is, doesn't specify who "Martha" is (but we get some flashback sequences to remind you that Bruce Wayne's mom was also named Martha!), and this doesn't make Batman even more enraged since he got that letter earlier about how he let his family die. I do like that Lois saves Superman. And suddenly they're all bestest friends, after wasting a bunch of time in a totally avoidable way. Batman kills several people from his bulletproof plane with his giant bat-Gatling gun, kills a few more dudes in the next fight, and finally kills the Russian in a scene pulled from Dark Knight Returns. Except in Dark Knight Returns, that scene stands out as a kind of turning point for Batman, because despite how ruthless he is in battles up to that point, killing a guy with a gun is still a line he doesn't typically cross. In this movie, Batman's already used a gun in a prophetic dream sequence, and he's been cavalier about killing people already, so it's just another notch on the utility belt here.
Martha and Batman's banter is very good, though. Doomsday is born amidst Luthor's continued nonsense about killing gods, and let's talk about Doomsday for a second. My feelings on Doomsday are well-documented (and oddly similar to my feelings about Zod), but I have a soft spot for the big galoot because the Death of Superman got me into Superman comics. Doomsday, for all that he's a long-haired bone monster in bike shorts, was a distinctive monster. This version of Doomsday, on the other hand, is basically indistinguishable from trolls we've seen in Lord of the Rings and Harry Potter movies. He's slimy, he's smooth, and somehow turning into a monster gave General Zod the groin of a Ken doll. His design is totally uninteresting. Even making him into something more clearly a misshapen hybrid of Zod and Luthor would have been better than this gray hulk. He gets bony and glowy later, but it's still weirdly restrained compared to the designs we've seen in the comics. Superman saving Luthor from Doomsday's punch is one of the few moments that a recognizable Superman comes through in this movie. Doomsday has his King Kong moment, and Wonder Woman wonders if maybe her great power entails some kind of great responsibility. Superman and Doomsday get nuked because it gives the movie an excuse to do another Dark Knight Returns scene devoid of its context. Batman realizes that Doomsday is Kryptonian, so rather than flying over to the spear and returning to the uninhabited island that Doomsday currently occupies, he thinks the best plan is to lead the rampaging indestructible murder monster back through the heavily populated city whose partial destruction so traumatized him before, so he can retrieve the kryptonite spear there and kill it. These are literally the worst superheroes. Thankfully, Wonder Woman shows up to save his bacon and to improve the movie by a billion times or so with her awesome theme music. Batman mentions that the port is abandoned, in a nice illustration of how a line or two can smooth over apparent plot holes (though I suspect the buildings Doomsday heat-visioned to get at the Batwing weren't quite so unoccupied).
It's about as elegant a solution as the "Duke's alive!" dub at the end of the G.I. Joe Movie, but several scenes would have benefited from more of that. Superman does the heroic sacrifice thing, and it's more necessary than I gave it credit for the first time I saw it. Wonder Woman is occupied keeping Doomsday tied up, Batman is out of his league, and Superman's clearly struggling to do a head-on charge with the kryptonite spear, so getting around to hit it from behind isn't much of an option. Unlike the end of Man of Steel, this feels much more genuinely like there wasn't another choice, rather than like the writers painted themselves into a corner. Some black ops guys go spelunking into the Kryptonian ship to find Luthor communing (?) with Steppenwolf (???), then take him into custody, where he gets his head shaved. The Daily Planet runs with a simply godawful headline, "SUPERMAN DEAD[:] NIGHT OF TERROR MORNING OF LOSS," which leads me to believe that all the copy editors died during Zod's attack. Clark Kent also died, and the Daily Planet prints in color on interior pages, so they must be doing all right. At the memorial for Clark, Martha gives Lois an envelope Clark had sent to surprise her, and it's an engagement ring. I could quibble with the logic of this scene, but it's poignant enough to let it pass.
The dual funeral scene is done pretty well, jumping back and forth between the big to-do at what appears to be the Metropolis branch of Arlington National Cemetery, and the more understated service in Smallville. The Smallville priest does a really weird reading that's clearly about resurrection, rather than a more standard Psalm, but it's ~*~foreshadowing~*~. Bruce and Diana talk about the Avengers Initiative, and now Batman believes men can be good, and they can rebuild. He's so full of hope now. For reasons. Batman comes to visit Lex Luthor with his Bat-branding iron, and says he's going to have Lex transferred to Arkham Asylum. Lex raves about bells and another pronoun that presumably belongs to some Apokolips thing, setting up the sequel, and I'm just tired. And then the dirt levitates off of Superman's coffin. Final thoughts: I'm definitely not as angry this time around as I was walking out of the theater a year and a half ago. Whether that's because the Ultimate Edition hangs together better or because I spaced it out over the course of three days or because I knew what to expect, I really can't say. So, positives: Ben Affleck isn't bad as Batman, Henry Cavill and Amy Adams do fine with what they're given, and Wonder Woman is great. The rest? There are scenes, like Amajagh's death or the aftermath of the Zod battle, that would be improved with a single line. "I dropped him off at an Interpol office." "Superman led the rebuilding efforts." "Rubber bullets, honest." Those would be clunky telling-not-showing moments, but they could easily smooth over some of the film's bigger problems. On the other hand, we have so many unnecessary scenes, things that happen over and over, driving home muddled thematic points (power, gods, etc.) or references ("Martha," "granny's peach tea," etc.) so that even the most inattentive viewer is going to catch everything the filmmakers thought was significant. What's telling is the things they thought insignificant. The text of the movie is so preoccupied with putting a human face to the casualties of these superhero battles and the ability to decide who lives and who dies, but the visual language of the movie doesn't care about those things at all. I keep harping on Amajagh's death because it's the clearest example of this; Superman slams the guy through two stone walls, and he is never mentioned again. The text of the film suggests that Superman didn't kill anyone in the village, but we have no reason whatsoever to think that he didn't kill that guy that we definitely watched him kill. Batman is so angered by Superman's callous disregard for life, then goes hurling cars around with no regard for safety, and no justification in the plot. During that chase sequence, I had a hard time judging just how many people he killed because of the effects shots. A car that was visibly full of dudes shooting at Batman before the stunt...
...is empty immediately after.
The text of the movie is telling us about how dangerous it is to let individuals decide who lives and who dies, and real people get hurt as a consequence even to well-intentioned actions. But the visuals tell a different story, that violence is cool and bloodless, that victims of violence don't even matter enough to be shown on the receiving end of that violence, and that those who commit crimes deserve neither due process nor the continued freedom to live (unless they're good criminals like the titular protagonists). This is a problem, and this kind of dissonance subverts every message the movie is trying to send, every theme it's trying to explore. Take, for instance, the repeated, not-even-subtextual theme of power: who has it, who abuses it, and how to hold the powerful accountable. We have three powerful characters who abuse their power: Superman, Batman, and Lex Luthor. Of the three, only one is punished for it: Lex, whose punishment comes in the form of Batman continuing to abuse his power by threatening him in prison and sending him to get abused in Arkham. Batman forgives Superman for the death and destruction that followed in his wake because of his sacrifice, and he feels no need to turn himself in or moderate his actions, just to assemble an army because Marty McFlash said he should. Heck, Batman's justification for building the kryptonite arsenal and Superman trap is ludicrous even judging these characters as they are (as opposed to how the movie wants us to see them), but he's vindicated because if he'd failed to build those weapons, Lex Luthor would have destroyed the city and probably the world with his laserface murdermonster. And to what end? Lex Luthor's master plan requires him to be both a Xanatosian genius and a complete idiot. He figures out Superman and Batman's true identities, manipulates them in ways that end up being both obvious and unnecessary (unless we're meant to believe that he plants Santos's wife in the police station for Clark to meet), and all so he can turn General Zod's corpse into a monster that immediately tries to kill him? If the implication is meant to be that he's been under Apokoliptian control the whole time, it might have been a good idea to make that clear (maybe trade one of the piss jar shots for that). As it stands, it looks like Luthor's plan was to occupy Superman and Batman long enough that he could destroy the world. For a movie that clearly has ambitions of being more complex and deep and dark than your standard superhero fare, that's an incredibly cartoonish goal. And that's kind of the story of the whole movie. You can't argue that Batman V. Superman: Dawn of Justice isn't ambitious. It has aspirations of being deep and meaningful, of exploring the meaning of superheroes in a real world, the human costs of their battles, the responsible use of power and the methods we might use to hold the powerful accountable for their abuses. But it's not so invested in exploring these ideas that it's willing to tone down the explosions and lethal violence. It gives us two protagonists who are like parodies of the characters they're meant to be. Batman is a terrible detective who hates Superman for endangering people's lives, but who kills criminals for no reason and doesn't care who gets hurt in his crusade for his idea of justice. Superman vacillates between cavalier and passive, either using his powers with reckless abandon or asking other people what he should do but not actually coming to a position himself beyond "being Superman is dumb." He acts like saving people is a chore (much like doing his assignments for the paper), like accountability and responsibility are grave impositions on his brooding time. The movie dwells a lot on parents and the lessons we learn from them, so maybe it's intentional that our three principal male characters are all emotionally-stunted man-children who need to grow the hell up. I doubt it, though. All this wouldn't be such a problem if we weren't continually being told by the text of the film that Superman saves people and is a symbol of hope and doesn't kill, that Batman is concerned about one man having the ability to kill and using it so irresponsibly. The text of the movie is at odds with the visuals, with the world that was created in Man of Steel, and with its own larger role in building a Justice League shared universe. And none of these elements quite jive with the story that the filmmakers clearly wanted to tell. So, in the end, just as in Man of Steel, we see the villain's philosophy validated. Power isn't innocent in this world. Everyone with power in this movie is corrupt or compromised, from Amajagh to Luthor to Superman to Batman to Perry freaking White. Even Wonder Woman is tarnished a bit when you realize that, according to her stated backstory, she didn't think it necessary to fight off the alien army that tried to kryptoform the world two years back. She just spends her time going to fancy galas. There might be an interesting story to tell along those themes, about how the powerful must either be corrupted or paralyzed by their power, but the movie can't decide what it wants to be. Is it a sincere meditation on the nature of power and accountability? A smash-bang action movie built around a classic superhero fight-then-team-up? A deconstruction of superhero morality in a real-world context? A mash-up adaptation of Dark Knight Returns and the Death of Superman? An exploration of the unintended consequences and human cost of these summer blockbuster set pieces? These ideas fight for dominance, and none of them ever quite gains the upper hand. The result is this muddled, cynical mess of an action-driven film that wants to say something important but never quite figures out what. Bottom line: if you want to watch a movie that attempts to explore the "must there be a Superman" question, features some brooding, an inconsistent tone, and a great cast doing their best with a story that can't live up to its potential, I know one that gets it done in half the time:
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ZSÁGER BALÁZS // ŽAGAR: zenész, DJ/musician, DJ
A legkedvesebb gyerekkori emléke egy napfényes őszi délután az óvoda udvarán, amikor a hulló helikoptermagokat dobálták vissza a levegőbe, gyűjti a robotokat, kedvence a hagymás rostélyos, szereti New Yorkot, Berlint és Barcelonát, mert mindegyikben tudna élni.
His favorite childhood memory is a sunny autumn afternoon in the backyard of his kinder-garden when they were throwing back helicopter seeds in the air, he collects robots, his favorite food is sirloin steak with fried onions, he loves New York, Berlin and Barcelona because he could imagine living in each of them.
Balázs asztala/Balázs’s table. 1. Milyen típusú emlékek inspirálnak jobban: a jók vagy a rosszak?/What kind of memories inspire you the most: good or bad ones? Mindkettő, inkább az intenzitásuk számít... Both. I think their intensity is what matters… 2. Ha újjászülethetnél egy ma élő vagy már halott művész személyében, kit választanál?/If you could reincarnate as a living or dead artist, who would you choose to be? Stanley Kubrick, Ray Manzarek, Hieronymus Bosch és Olafur Eliasson keverékét. The mix of Stanley Kubrick, Ray Manzarek, Hieronymus Bosch and Olafur Eliasson. 3. Hogyan lendülsz túl az időszakos alkotói válságon?/How do you overcome a temporary artistic crisis? Próbálok feltöltődni utazással, mozival, olvasással és akár zenehallgatással, de néha jobb csak hagyni a dolgokat megtörténni, aztán majd jön az inspiráció... I try to recharge by traveling, going to the movies, reading or even listening to music. However, sometimes it’s better to let things just happen and then inspiration will follow… 4. Kinek mutatod meg először az új munkádat?/Who sees your work first? Azoknak a barátaimnak, akik nem kifejezetten zenészek. Érdekes lehet például egy vizualista első érzései, asszociációi... I show my work to those friends of mine who are not musicians. It can be interesting what the first impressions, feelings, associations of a visual artist are like… 5. Mi a legkedvesebb gyerekkori emléked?/What is your favorite childhood memory? Egy napfényes őszi délután az óvoda udvarán, amikor a hulló helikoptermagokat dobáltunk vissza a levegőbe. A sunny autumn afternoon at the backyard of my kinder-garden, when we were throwing falling helicopter seeds back in the air.
6. Mit érzel, amikor egy másik művész a tiédhez hasonló munkát készít?/What do you feel when a fellow artist creates something similar to your work? Attól függ, hogy hiteles-e vagy csak copycat. It depends on whether it’s genuine or just a copycat. 7. Mit szeretnél, hogy miről emlékezzenek majd rád?/What would you like to be remembered by? A munkáimról. By my work. 8. Gyűjtesz valamit?/Are you collecting something? Robotokat. Robots. 9. Kedvenc budapesti pillanat?/Favorite Budapest moment? Sok ilyen van, talán amikor tizenévesen először jöttem egyedül Budapestre. I have a lot of those, but maybe when I came to Budapest all by myself when I was a teenager. 10. Mi volt a legnagyobb őrültség, amit eddig csináltál?/What was the craziest thing you have ever done? Sok ilyen volt, most egy fékezés nélküli gokártozás jut eszembe, amikor kirepültem a pályáról... I have many of those but right now only one pops in my mind when I was driving a go-kart without using the breaks and I flew off the go-kart track…
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11. Van-e napi rutinod?/Do you have a daily routine? Reggeli zöld tea, levelezés, néha úszás, aztán esténként zenecsinálás. Green tea in the morning, e-mailing, sometimes swimming and produce music in the evenings. 12. Kedvenc tárgyad?/Favorite object? Egy Fender Rhodes zongora és egy Fukui Yusuke festmény a falamon, de a legújabb egy 80-as évekből származó robot, amiről a Wall-E-t mintázták. A Fender Rhodes piano from the seventies and a Fukui Yusuke painting on my wall. The newest is a robot from the 80’after which Wall-E was modeled. 13. Hogyan fogsz neki egy új munkának?/How do you get started on a new project? Megvárom míg a határidő egyre jobban szorít, az mindig sok inspirációt ad...:) I wait until the deadline is close, that gives a lot of inspiration…:) 14. Van egy jól körülhatárolható hangulat, amikor könnyebb számodra az alkotás?/Is there a particular mood that makes creating and working easier for you? Melankolikus éjszakai vagy egy buli előtti felkészülős... Melancholic night mood or getting ready for a party… 15. Mit szeretnél kifejezni az alkotásaidon keresztül?/What would you like to express through your art? Régebben érzelmeket, ma már inkább egy állandóan változó flow érzést, ami teljesen kiránt a hétköznapi valóságból. Previously emotions, today I would like to express a constantly changing feeling of flow, which is able to get your mind completely off of everyday reality.
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16. Milyen a stílusod?/What is your style like? Remélem jó..:) Good, I hope..:) 17. Mi az, ami a leginkább feltölt?/What can recharge you the most? Utazás, kirándulás a természetben vagy egy katartikus kollektív élmény, a legutóbbi ilyen inspirációm az Ozora fesztiválon volt.
Traveling, hiking in nature or a cathartical, collective experience. The last inspiration like that I had, was at Ozora festival.
18. Kedvenc város?/Favorite city? New York, Berlin, Barcelona - mert mindegyikben tudnék élni. New York, Berlin, Barcelona – because I could live in each and every one of them. 19. Hol leszel 10 év múlva?/Where will you be in 10 years? Ki tudja, itt is, ott is. Who knows, here and there. 20. Kedvenc étel?/Favorite food? Hagymás rostélyos. Sirloin steak with fried onions.
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21. Kedvenc évszak?/Favorite season? Ősz és tavasz - szeretem a változást. Autumn and spring – I like change. 22. Mi a legrosszabb tulajdonságod?/What is your worst characteristic? Túl kényelmes vagyok. I am too comfortable. 23. Melyik korban élnél szívesen?/In which era would you prefer to live in? Hatvanas évek végén, a pszichedelikus zene hajnalán. Szívesen megnéznék egy Doors koncertet. At the end of the 60’s, at the dawn of psychedelic music. I would like to see one of The Doors performance. 24. Van visszatérő álmod? Miről szól? Esetleg megjelenítetted már valamelyik alkotásodban?/Do you have a reoccurring dream? What is it about? Have you ever visualized it in your art? Igen van, sőt olyan is van, ami folytatódik, csak az ébrenlét szakítja meg a történést. Az álmok nagy szerepet játszanak a zenéimben is, bár nem tudatosan és nem megfogható sztorikkal, de szeretem érzékeltetni az ébrenlét és az álom közti határvonal elmosódását... Yes I do. I even have ones that are continuing and only waking up breaks the happening. Dreams have an important role in my music too. However it is not conscious and these are not specific stories, but I try to express the fading of the border-line between dreaming and being awake…
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25. Mi az az alkotás, amit mindenképpen meg kell csinálnod, mielőtt meghalsz?/What is that specific artwork you have to accomplish before you die? A zenék, amik bennem vannak... de a filmezés gondolatával is eljátszom néha. The music that is inside of me… But sometimes I play with the thought of making movies too. 26. Ha egyetlen tanácsot kellene adni más, esetleg még kezdő tehetségeknek, mi lenne az?/If you could give one piece of advice to someone else, maybe to a beginner talent, what would it be? Ne érdekelje, hogy mit mondanak mások. That they shouldn’t care about what other people say.
-------------------------------------- NÉVJEGY - Zságer Balázs:
"Zságer Balázs a hazai elektronikus zenei színtér vezető egyénisége. Pályafutását Yonderboi társszerzőjeként kezdte. A Žagar zenekar megalakulása óta folyamatosan koncertezik. Szinte mindenhol megfordultak Európaszerte, de játszottak a Depeche Mode előzenekaraként is. A nevéhez fűződik a külföldön egyik legismertebb magyar dal, a Wings of Love, melyet számos európai rádió köztük a BBC is műsorára tűzött. A zenekart kétszer jelölték az MTV European Music Awards-on. Albumaik számos nemzetközi blogon, magazinban visszhangra találtak. Számaikat olyan producerek remixelték mint a Moonbootica, Terry Lee Brown Jr. vagy Dan Caster. Zságer nevéhez számos színházi és filmzenei munka is kapcsolódik. A Szezon c. filmzenéért 2005-ben a filmkritikusok díját kapta, de a BBC, a CNN műsoraiban, és az amerikai CSI helyszínelők c. sorozatban is hallhatóak zenéi. Tavaly egy új side-projectet indított Changing Grey néven. Jelenleg új Žagar albumon dolgozik, amelyet már a megjelenés előtt, a koncerteken is hallhat majd a közönség."
'Zságer Balázs is the leading character of the Hungarian electronic music scene. He started his career as the co-composer for Yonderboi. Since the foundation of the band Žagar he’s been giving concerts ever since. They've performed almost everywhere in Europe, but they have also played as an opening act for Depeche Mode as well. He composed one of the most famous Hungarian song, the Wings of Love which was broadcasted by numerous European radios like BBC. The band was nominated twice for the MTV Music Awards. Their albums have found media resonance in multiple international blogs and magazines. Žagar songs have been remixed by producers like Moonbootica, Terry Lee Brown Jr., and Dan Caster. Zságer also composed several theater and film- music soundtracks as well. In 2005 he won the film-critics’ award for the soundtrack of the movie ‘Szezon’, but his music can be also known from several BBC and CNN shows and in the American CSI as well. Last year he started a new side-project called Changing Grey. Right now he is working on the new Žagar songs, which can be heard before the album release at the live performances.'
///////////////////////////////////////////////////////////////////////////////////// BALÁZS MUNKÁI ITT HALLGATHATÓK MEG/BALÁZS’S WORK CAN BE LISTENED TO HERE: Official site Facebook Spotify
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