#sailgating

[jerushat75]

[blkkizzat]

took today off work cause im still hungover (y'all help i had 2 pog flavored frosé im such a lightweight these days) so imma drink this liquid iv, try to clear out my inbox (sorry ive been so slow lately) and then try to do some real progress on nerd!geto p2 as i wont be able to work on it tomorrow (its sailgate! so we rented a boat to tailgate on, then my friend wants to do trivia and go to a festival so plan to be drunk all day tomorrow LOL).

oh but y'all wanna see my outfit from last night? thot i was cute or sumtin lol. wasted outfit tho cause wasnt no cute new guys at the MBA mixer urghh

might delete soon <33

i low key think i could have pulled rockstar choso/geto in this outfit 🤭

[mattevon]

Sailgating! Go Vols. (at Knoxville Riverfront) https://www.instagram.com/p/CjvneoCuekq/?igshid=NGJjMDIxMWI=

[vickerz92]

1st time #sailgating ! Can't beat delicious booze and gorgeous views. . . . . . #godawgs #seattle #pnw #collegefootball (at Alaska Airlines Field at Husky Stadium) https://www.instagram.com/p/CTfLyEkl2Ky/?utm_medium=tumblr

[puc]

#sailgating @bufootball .... #baylorbears #baylorfootball #superrichkids #frankocean (at McLane Stadium at Baylor University)

[ishitablogsnow-blog]

How Can Experiential Marketing Help You Strengthen Your Brand Identity?

Traditional marketing has a lot of benefits. If you want to reach a large audience or local customers, a traditional billboard, mail, or radio ad is the way to go. However, when it comes to rebranding, a more tactical approach is sometimes required. You're probably pivoting strategically and pushing the brand in a new path, which might be disconcerting to long-term customers.

Take, for example, Facebook's late-year makeover as Meta. After years of being associated with contentious problems such as data privacy and amplifying hate speech, the company rebranded and altered its logo to signal its new approach. Despite the fact that everyone understood what the change represented, the fundamental business concepts remained unchanged.

Of course, the rebranding and logo change for Facebook didn't do much more than annoy diehard supporters. However, the financial ramifications for other businesses might be significant. Even if a customer base is changing and all signals point to a rebrand, the transition could come across as a crisis of identity.

Brand authenticity is more important than ever in the aftermath of COVID-19. Events can be used to reacquaint customers to a company's mission or to launch a new strategy. To committed fans, a more thorough and all-encompassing marketing approach might help a rebrand feel less abrupt. Experiential learning can help close the gap.

Creating a Strong Personality

Because of the geographic limits of live events, the beauty of an experience marketing campaign is that it allows for more control for rebranding initiatives. Only a limited number of individuals will have access, and limiting the number of people who can attend or cover the event further confines the messaging. If you later desire to broaden your audience, all it takes is a switch to invite more people or to use streaming technologies to broadcast the event to a bigger audience.

Marketers can also bring in on-site brand experts with experiential marketing. You may manage the talking points and limit any misinterpretations or misconceptions surrounding the rebrand by communicating face-to-face. Your message is locked and loaded with traditional marketing. However, with experiential, you can fine-tune and alter specifics based on audience feedback and impressions.

Control is useful, but it pales in contrast to the impact experiential has on a brand's identity. A sensory experience is provided by placing a product in front of customers. If the product is edible, you can combine not just sight, touch, and sound, but also taste and fragrance. Furthermore, experiential marketing enables firms to personalise all of these sensory encounters in order to reinforce customer perceptions. A premium brand, for example, could utilise specialised music, fabrication materials, and aromas to give out a wealthy or luxurious vibe.

Events have an energy about them that is physical as well. Attendees, as well as their surroundings, tend to feed off of one another. Wendy's capitalised on this enthusiasm last September when it teamed up with the University of Washington for "Sailgate," an event to promote the return of its spicy chicken nuggets. Wendy's built a sea-based restaurant and offered burgers, fries, and nuggets (of course) to alums sailing in the harbour outside the stadium to spread the news about the new service. The prank received extensive publicity on FOX Sports, as well as direct response and increased excitement surrounding the relaunch of the chain's spicy chicken nuggets product.

These kinds of one-of-a-kind encounters foster a sense of community that is impossible to achieve through conventional marketing platforms. Traditional marketing rebrands simply construct a picture of a company's rebranding vision with words and visuals. Customers may get a sense of where things are headed and decide if it's a journey they want to take via experiential marketing.

Adding Yourself to the Mix

While each brand's experiential initiatives may differ, many strategies will remain consistent. Here are the top four you can utilise with clients who are out and about and (hopefully) ready to engage securely this summer:

Incorporate Experiential Marketing into Your Marketing Plan

Experiential marketing can take various forms, but it must be relevant to your brand. As a result, begin by involving the experiential team in the development of your overall marketing strategy.

Bringing in the team early on will guarantee that everyone understands the campaign's goals and will give you plenty of time to create strategic experiences that will resonate with your target audience. Assume the campaign will rely on influencers and social media to spread the word about your business. The experiential team can then design activations to repeat the process and maximise the channel's efficacy.

Integrate it into every aspect of your campaign

Consistency is an important aspect of brand identification. Experiential possibilities, like everything else coming from your brand, should support your entire campaign and elicit a specific sensation from your target audience.

If you plan an event in isolation, the chances of it seeming isolated from other brand interactions skyrocket. Instead, take a more integrated strategy in which the "conventional" is complemented by the "experiential." The idea is to give customers a hands-on encounter with your brand.

Use Event Metrics to Your Advantage

Experiential marketing isn't simply about creating a two-way relationship between customers and brands. It provides an opportunity to obtain useful information about the event. After all, experiential marketing is all about the customer experience by definition.

The average session duration or dwell time can tell you how engaging an activation is, while attendee flow and heat maps can show you if the room layout needs to be changed. You can also use your activations to do A/B testing and improve on display aspects that aren't resonating with guests. Then there's the tracking and surveying of engagement and lead creation via activations and employees on the ground.

Brand Ambassadors should be educated.

Attendees' first live engagement with your brand will be with event workers. They're also an important part of the whole customer service experience.

You risk tarnishing guests' perceptions of the immersive opportunity if your team makes a mistake. Train your team on how to communicate about your brand, your products, and the event itself so that everyone on the floor promotes your company in the best possible light. You want everyone connecting with event attendees in the same way, sending out a consistent message and covering all of the points your marketing team has set out.

Only a few aspects, such as design, text, and sound, are used in traditional marketing approaches (if you decide to go digital). Experiential marketing allows you to choose from a variety of solutions that may be personalised to a specific target and help your business stand out.

As the saying goes, "experience changes perception," and "experience makes the experience possible."

[wildbeautifuldamned]

Sexton Siamese Cats 3 Mid Century Modern Metal Wall Art MCM Vintage USA 1960's ebay sailgator

[ownerzero]

There's Now a Wendy's on a Barge

The University of Washington’s Husky Stadium is on the shoreline of Seattle’s Union Bay. It’s possible to watch football games from the water, which has led to the practice of “sailgating” — watching and partying from boats anchored just offshore. To Wendy’s, that’s an untapped market. So the company built a barge with a complete […]

The post There's Now a Wendy's on a Barge appeared first on AWorkstation.com.

source https://aworkstation.com/theres-now-a-wendys-on-a-barge/

[ladyvlay]

We are finalizing details for the Livest Superbowl Sailgate party on the Water. Superbowl 54 On The Sunrise. I currently have 6 cabins left at Group level that's available due to some cancellations. Just an FYI when at group level, your treatment is slightly different that someone booking it themselves. There are added incentives and special gifts included. If you are interested in going to the Superbowl 54 On The Sunrise Cruise Jan 30-Feb 3rd hit me up before 10pm tonight. The deposits are as low as $75pp-$150pp deposit to lock in your cabin and the final payment is due Nov 15, 2019. The prices are based on double occupancy per person. Tag a family member, friend or significant other. We want you all to join us. I have: 2 Interiors $379.52pp 1 Oceanview $425.52pp 3 Balcony $580.52 Let's take over the ship!!!!! https://www.instagram.com/p/B3I5fS1Jenu/?igshid=m4sxd8hnk9od

[kacydeneen]

Miami Company Will Rent Yachts for Super Bowl "Sailgating," for All You Big Shots Out There

Sixteen-hundred bucks will score you a one-hour rental of a 103-foot megayacht with a captain and various amenities. Miami Company Will Rent Yachts for Super Bowl "Sailgating," for All You Big Shots Out There published first on Miami News

[veronicakirby]

Miami Company Will Rent Yachts for Super Bowl "Sailgating," for All You Big Shots Out There

Sixteen-hundred bucks will score you a one-hour rental of a 103-foot megayacht with a captain and various amenities. Miami Company Will Rent Yachts for Super Bowl "Sailgating," for All You Big Shots Out There published first on Miami Local News

[freznews]

via The ‘Dawg Boat’ kicks off the season of sailgating – FrezNews

[mattevon]

Sailgating! #sailgating #govols #volnavy (at Knoxville Riverfront) https://www.instagram.com/p/Cin2OuDpXzC/?igshid=NGJjMDIxMWI=

[cassidl]

Tweeted

Sailgate Party featuring the VIP Seating Challenge - we moved the tailgate party from the parking lot to the high seas!

— Carnival Cruise Line (@CarnivalCruise) January 19, 2019

[endtimewatchman]

http://ift.tt/QpP2i4 University of Washington fans have pioneered a pregame festivity dubbed "sailgating" to take advantage of their stadium's waterside location.

[oghenk55]

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