#saasmarketingplanservices

[thinkcapadvisors]

SaaS Marketing Plan - Crucial metrics to evaluate the success of a Software as a Service (SaaS) business. 

Marketing Metrics

Web Traffic: Monitoring the number of visitors to the SaaS platform.

Marketing Engagement: Assessing how users interact with marketing content.

Lead to Sales Conversion: Measuring the effectiveness of converting leads into paying customers.

Customer Acquisition Cost: Calculating the cost of acquiring each new customer.

Customer Metrics

Trial vs Conversion: Tracking the rate at which trial users convert to paid users.

Renewal Rate: Measuring the percentage of customers who renew their subscriptions.

Churn Rate: Monitoring the rate at which customers discontinue their subscriptions.

ARR & MRR (Annual and Monthly Recurring Revenue): Assessing the revenue generated on a recurring basis.

Looking For Fractional CMOs or SaaS marketing services: https://www.thinkcapadvisors.com/marketing-strategy