#roadtripok

[pablospencer]

Major snowfall in Oklahoma City #OKwx #ThisIsOklahoma #MyOklahoma #OKHereWeGo #DiscoverOklahoma #NatureOK #RoadTripOK #Oklahoma #TravelOK (at Oklahoma City, Oklahoma) https://www.instagram.com/p/CLVW94iBFiP/?igshid=nf7vsr2d3lul

[mccannlovesdestinationcanada]

Oklahoma Tourism Claims 163-1 Return on #RoadTripOK Video Series

This is a campaign from 2020, but worth noting as we continue to work to capture staycationing from Albertans and visitors from roadtrippable starting points. The campaign was featured in WARC’s “What’s Working in Travel” series this month, so we thought we’d dig in.

From Route 66 News:

The Oklahoma Department of Tourism said its recently completed 52-episode RoadTripOK video series generated nearly $11.8 million in projected lodging revenue and a 163-to-1 return on investment. The videos were designed to inspire more day trips from Sooner State residents.

The Retrospec Films crew visited attractions, accommodations and events in 67 cities and towns around the state, with a several-month break because of the COVID-19 pandemic. They featured 48 restaurants, 20 museums and 13 state parks in videos that were six to eight minutes in length each. 

According to a news release, the Road Trip series resulted in 73,579 hotel bookings and produced a return on investment of 163 to 1, based on the programmatic digital spend of $71,744. Booking and revenue numbers are provided by ADARA, a pixel attribution tracking service that provides up-to-date data through agreements with travel brands — including major hotel brands and airlines — to help understand travel patterns, trends and behaviors.

The department’s YouTube channel, YouTube.com/TravelOK, gained 12,967 subscribers since the series launched. The episodes, which have also been posted at RoadTripOK.com and on the department’s social media channels, have been particularly popular with viewers between the age of 25 and 34. That group makes up 38.7% of the series’ YouTube playlist views.

The series has also helped boost the department’s social media followings, with the Road Trip videos drawing more than half a million views on the department’s Facebook page, Facebook.com/TravelOK.

Read more about the campaign here. 

[fishing-exposed]

@TravelOK: Discover the city of Gore on Episode 11 of #RoadTripOK! Join the crew for trout fishing at Marval Family Resort, dig into seriously fluffy pancakes at Jimbo's Restaurant and enjoy a relaxing, scenic retreat at Blue Doors at Tenkiller! Watch the full episode here: https://t.co/5S1SWdZfOW

[pablospencer]

Major snowfall in Oklahoma City #OKwx #ThisIsOklahoma #MyOklahoma #OKHereWeGo #DiscoverOklahoma #NatureOK #RoadTripOK #Oklahoma #TravelOK (at Oklahoma City, Oklahoma) https://www.instagram.com/p/CLWGYpVh0Na/?igshid=jbmi3psc4p6x

[pablospencer]

Major snowfall in Oklahoma City #OKwx #ThisIsOklahoma #MyOklahoma #OKHereWeGo #DiscoverOklahoma #NatureOK #RoadTripOK #Oklahoma #TravelOK (at Stockyards City) https://www.instagram.com/p/CLVZCc0BVaI/?igshid=bezmfcxiw0is

[pablospencer]

Major snowfall in Oklahoma City #OKwx #ThisIsOklahoma #MyOklahoma #OKHereWeGo #DiscoverOklahoma #NatureOK #RoadTripOK #Oklahoma #TravelOK (at Oklahoma City, Oklahoma) https://www.instagram.com/p/CLUyOANhb40/?igshid=1lz26vmbb6v11