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[charlesangels03]

MEDIA RICHNESS THEORY Social Media Campaign

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The social media campaign was a fun experience and a good way to say goodbye to our Computer-Mediated Communication Course. We posted this in Facebook and Instagram and gained more engagement at Facebook. Being our last blog, everyone will share their insights into this social media campaign.

Jilca:

As I've experienced, the campaign's content is quite engaging and informative since it shows how individual learn languages through the use of rich media like videos, podcasts, social media platforms, and text-based resources. Additionally, the comment section allows for even greater engagement and connection with those who express their opinions. It also offered a new and engaging experience that encouraged me to explore new strategies to learn a language in the near future. Kamsamii

Francine:

Posting a social media campaign has a little bit of nerve-racking feeling in hopes of many people engaging in the post. Asking and spreading the post so people will notice, educate, or intrigue our target audiences. With the use of videos and social media posting, it is showing that the rich media theory can convey information and feedback easily which helps in communication and are interactive.

Rachel:

The social media campaign was a fun and memorable experience, providing a fitting conclusion to our Computer-Mediated Communication Course. Through this project, I gained valuable insights into effective teamwork, content creation and audience engagement strategies.

Charles:

The social media campaign posed an interesting process. For one, we had to develop a concept that was doable given time constraints and the skillsets that each member of the group has. Another important point is strategizing how to entice the viewers to engage with the post.

I've understood, given the experience of the campaign, that the level of language learning really does vary with the medium used to realize it. Most prefer technological help and I fall under this category as I learn language best when I am able to immerse my senses and have an audiovisual companion to guide me through the learning. On the other hand, texts and traditional educational formats tend to benefit me more when learning the written aspects of language.

Elijah:

We posted the social media campaign in hopes that we would have meaningful interaction. We asked everyone to comment down what media they prefer when learning a language, and most of them prefer a medium that has audio and visual elements, like that of a video. Media richness theory proposes that you are more motivated to learn and you learn more when the instructional medium is rich. Videos, such as TV shows and even games have the power to convey more information due to its richness. Thus, making language learners more motivated. The engagement from the comments would likely prove the hypothesis "the richer the media, the better the language learning experiences."

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Everybody's 15th and Last Blog: Social Media Campaign