#retro adverising

[thegikitiki]

The Simple Machine...

Ford Maverick, 1970

[nostalgia-eh52]

1967 Cricketeer Menswear Advertisement

[goshyesvintageads]

Zena Jeans Inc, 1990

[favoritevideogames71]

Sinclair ZX Spectrum (1982 Home Computer). Advertisement. The ZX Spectrum is an 8-bit personal home computer released in the United Kingdom in 1982 by Sinclair Research. 35 years old, and still one of the cheapest home computers ever made! #sinclair #zx #zxspectrum #8bit #uk #unitedkingdom #advertise #adverisement #1982 #computer #computergame #pcgame #computergames #computergaming #classic #computergamer #computergamers #pc #pcgaming #pcgamer #pcgames #retro #retrogames #retrogaming #videogaming #classic #nostalgia #favoritevideogames

[kimberleyspilleruca]

History of Posters.

1798

Lithography was invented. Lithography is the process of printing from a flat surface treated so as to repel the ink except where it is required for printing. However it didn’t really catch on because the process was too slow and expensive. Most posters would be made of simple wood or metal engravings without much colour or design.

1880

Everything changed in 1880 because Cheret’s ‘3 Stone lithographic process’ was a breakthrough which enabled artists to make any colour imaginable using only three colours; red, blue and yellow. Although now achieveable, this process still demanded skilled craftsmanship. Cheret paved the way for attractive and also economical lithographic posters to start the modern age of advertising.

1890

Toulouse-Lautrec's first poster Moulin Rouge increased the status of poster to fine art and started off a poster craze. The 1890′s (Known as the Belle Epoque) contained poster exhbitions, the start of magazines and much more.

1990-1914

Leonetto Callieppo arrived in paris in 1898, and strongly influenced by Cheret and Toulouse Lautrec, he rejected fine detail and instead focused on creating one big image that would usually be humorous or bizzare to catch attention in busy places. This eventually made Callieppo become known as the ‘father of modern advertising’ .

1914-1919

World War One gave the poster a new role: Propaganda. The war created the biggest adverising campagin to date. It was critical for raising money, Recruiting soldiors and boosting volunteer efforts. By ustilizing Madison Avenue techniques, America alone produced about 20 million posters in little more than two years.

1919-1938

Between the wars, styles such as: Cubism, Futurism, Expressionism, and Dadaism became chief influences. Graphic design courses were also launched in France, Germany and Switzerland. This was a key moment in the transition from illustration to graphic design in advertising.

1938-1945

Again, like WW1 the poster played a large role in World War Two. However this time it also shared the spotlight with other media forms such as Print and Radio. By this time, most posters were printed using the mass production technique of photo offset, which resulted in the familiar dot pattern seen in newspapers and magazines. The use of photography in posters (Which began in the soviet union in the 20′s) had become as common as illustration.

1945-1965

The end of WW2 ushered a baby boom and also the introducton of new forms of advirtisement such as Television and Jet travel. There was also a ‘Poster boom’ in the early 1950′s that created two distinct styles. The ‘50′s style’ was brightly coloured and whimsical and the ‘international typographic style’ was more rational and orderly. The 50′s style appealed to a bigger audience and went on to advirtise holiday desitantions, airline campaignes as well as consumer services and products. The International typographic style was perfectly suited to the increasingly globally connected world and was used on motorways, airports, instruction manuals and many more.

1965-1970

A new illustration style, Influenced from Surrealism, Pop art and Expressionism was much more relaxed and created the first wave of Post-Modernism. The excess of drug culture and poitical alienation led to a brief but spectacular Psychedelic poster craze in the US.

1970-1989

A young teacher named Wolfgang Weingart led the revolt which made today's  graphic style loosely known as Post Modern design. He experimented with the offset printing process to produce posters that appeared complex and chaotic, playful and spontaneous. These posters were very different to any posters made before him. Weingart’s unique style set an important foundation to many new styles such as: Memphis, Retro, and Computer graphics.

1990-Today

Posters have continuously changed over the past century to meet the ever changing needs of society. Although posters nowadays do not have such as dominant role as they did in 1798 the poster will evolve further in other forms such as Computer and the WorldWide Web.