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Startup founder Tara Langdale-Schmidt says her company’s devices, known as VuVa, are designed to soothe the pelvic and vaginal pain and discomfort that she and millions of other women have experienced. But over the past decade, Langdale-Schmidt alleges, Amazon has repeatedly shut down VuVatech’s product listings—sometimes she says for violating what she views as prudish “adult” content rules. Last year, Amazon blocked VuVatech from adding a discount coupon to one product because its automated systems identified the item as “potentially embarrassing or offensive,” according to a screenshot seen by WIRED.
“We just have to stop this insanity with being embarrassed about things,” Langdale-Schmidt says. “There's no difference from your vagina than your ear, your nose, your mouth. It is another place on your body, and I don't know how we got to this point where it's not OK to talk about it. I just don't get it.”
Amazon spokesperson Juliana Karber tells WIRED that no VuVatech products have been blocked for adult policy violations over the past year, though Langdale-Schmidt says that’s because she’s given up trying to list new items. Karber adds that Amazon understands the importance of sexual health and wellness products to its customers and has thousands of merchants offering them. The small fraction of those products categorized as “adult” are subject to additional policies “to best ensure we serve them to intending customers and not surprise customers who are not looking for them,” Karber says.
Companies and organizations working in sexual health and wellness have for years railed against what they view as excessive restrictions on their content by shopping, advertising, and social platforms. A new survey and an accompanying report shared exclusively with WIRED by the Center for Intimacy Justice, a nonprofit that advocates for more fair online policies and draws some funding from sexual health organizations, underscore just how widespread these concerns are.
In the survey, which was completed in March 2024, VuVatech and more than 150 other businesses, nonprofit groups, and content creators spanning six continents reported challenging experiences sharing content about their work, promoting products, and using other services from Amazon, Meta, Google, and TikTok. Those surveyed included organizations offering tools and support for pregnancy, menopause, and other health topics.
Jackie Rotman, founder and CEO of the Center for Intimacy Justice, says ending what she describes as biased censorship against women’s health would unlock valuable commercial opportunities for tech platforms, and is also simply the right thing to do. “Bots, algorithms, and employees who are not knowledgeable in this topic should not be prohibiting women’s access to important and valuable health products,” she says.
Google, Meta, TikTok, and Amazon say they stand by their policies, some of which are aimed at protecting minors from encountering potentially sensitive content. The companies also all note that they offer ways for users and advertisers to appeal enforcement actions.
Some of the offerings cited in the Center for Intimacy Justice’s survey include unregulated products that have limited or mixed evidence supporting their effectiveness. Complaints about content moderation on tech platforms also extend well beyond sexual health issues. But Rotman, the nonprofit group leader, says its survey findings show how widely sexual health tools and information are suppressed across the internet.
Sixty-four percent of the 28 survey respondents who sold goods on Amazon reported the ecommerce giant had removed their offerings at some point, and about a third of the merchants claimed Amazon had suspended their selling accounts altogether. Karber, the Amazon spokesperson, says that the survey reflects experiences of “a very small number of selling partners.”
Langdale-Schdmit alleges some versions of the VuVa remain blocked on Amazon today and none are eligible to be featured in paid advertisements. (Amazon bars ads for “adult products” including toys and products promoted for “sexual purposes.”) Despite earning about $6.5 million in lifetime sales, Langdale-Schmidt says VuVatech is losing money, a problem she attributes in part to the volatility of selling on Amazon, which is responsible for half of the company’s revenue.
Around 2022, Langdale-Schmidt noticed something else frustrating about Amazon: When she typed “vaginal” into Amazon’s search bar, it barely triggered any suggested search queries, while “erectile” resulted in a plethora of suggestions, like pills and supplements. “They took away all the sexual wellness prompts for the word ‘vaginal,’” Langdale-Schmidt alleges. For broad search queries, Amazon excludes from the results any product flagged as “adult,” including the VuVa, according to Langdale-Schmidt. This, for instance, prevents someone searching for “toy” from encountering a listing for a dildo.
The company’s adult products policy mentions a variety of sex toys and objects such as dildos and wand massagers, but doesn't specifically list dilators or similar pelvic health devices, such as the VuVa. Amazon’s Karber says that customers looking for adult products are able to search directly for them using specific search terms or browsing product catalogs.
A former engineering leader at Amazon theorizes the search bar suggestions for “vaginal,” may be aggressively filtered because algorithms trained on internet content tend to associate women’s genitalia with porn-related terms. (Oddly, many of the search suggestions for “penis” include misspellings such as “penisen largement tool.”)
“That doesn’t mean Amazon shouldn’t be pressured to implement smarter search [technology] that can tell the difference between health products and porn,” says the ex-employee, who was granted anonymity to maintain their professional relationships.
“Vaginal Dryness”
In another case from 2023 cited in the Center for Intimacy Justice report, Google limited who was shown some ads from Aquafit Intimate, a small Israeli startup that develops pelvic and vaginal care products. In an email to Aquafit seen by WIRED, a Google representative explained the decision by citing references on Aquafit’s website to “bodily fluids such as vaginal dryness,” the display of body parts “unnecessarily,” and content about “itching” and “burning” that was likely to trigger a negative reaction among viewers.
Rebecca Sternberg, Aquafit’s cofounder and CEO, says she and her team tried appealing Google’s decision twice to no avail. “I said, well, you know vaginal dryness is not a secretion. Quite the opposite,” she says. Aquafit ultimately gave up on that form of Google advertising.
Google spokesperson Nate Funkhouser says the “moderately restricted” designation it applied to Aquafit’s ads under the ad giant’s sexual content policy was appropriate.
Aquafit continues to buy keyword-based Google search ads without issue, including for the term “vaginal dryness.” Sternberg says the paid promotions are crucial because every dollar spent on them has generally returned $3 or $4 in sales for the Aquafit. But Sternberg remains cautious. “If Google says you cannot say, you cannot buy the words ‘vaginal,’ ‘itching,’ ‘burning,’ ‘discharge,’ we're up shit creek,” she says. “If we didn't have Google ads, we'd be dead.”
Overall, about two-thirds of the 74 businesses and individuals the Center for Intimacy Justice surveyed that advertise on Google reported the tech giant blocked some of their ads, largely citing rules around sexual or inappropriate content. Funkhouser says that Google has long allowed ads for a variety of sexual health products and services, and that last year, it loosened its rules to allow for promoting additional products, including pubic grooming tools.
The report alleged that Google’s biggest online advertising competitor, Meta, unfairly rejected ads for a urinary tract infection treatment and a guide to recognizing sexual coercion, which showed a hand touching a body. Meta spokesperson Daniel Roberts says the UTI ad had violated policies limiting prescription drug ads; the other ad had been incorrectly blocked under a ban on nudity. Roberts says Meta generally allows ads that promote sexual health, wellness, and reproductive products and services.
Among the 97 organizations and individuals surveyed who use TikTok, about half reported facing instances of their posts or ads being removed, often without explanation. Some organizations responded that they haven’t bothered with advertising on TikTok because they feared the company would block their ads. TikTok declined to comment. The video app’s policies prohibit nudity, restrict content with semi-nudity, and don’t allow advertising for what it calls sexual "enhancement" products.
Some organizations reported that they have tried to avert potential restrictions on TikTok and other platforms by writing in what is called “algospeak,” intentionally including misspellings of words or representing them with emojis so that they aren’t detected by automated filtering systems. For example, sex can become “seggs,” lube turn into “loob,” or the word “butt” could be represented by the peach emoji. Avoiding proper language can lead to confusion and exacerbate stigmas, some businesses said. But they also felt like they had no choice but to self-censor to get their message out.
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Etsy's Adult Content Ban: Some Things You Might Have Missed, & Some Reasons Almost Everyone Has Missed

As almost everyone knows, Etsy announced a wide-ranging ban of many types of sex-related items on June 27, to take effect on July 29, 2024.
While the corporation was predictably vague about the reasons for this change, it's not overly-difficult to figure out why this happened, although at least one reason seems to have slipped by many. It's slightly more trying to make the logic work when we consider what they still allow. It may be more interesting (and vital, for some sellers) to consider what Etsy might ban next, or ban by accident when this policy takes effect.
While this post isn't intended to be a deep dive into all of the revisions to Etsy's official policies, I will briefly go through certain highlights of the new rules, followed a few alternative ideas for both sellers and shoppers. I'll then discuss why Etsy did this, and we should expect in the coming weeks, months and years.
First. here are the relevant materials:
the much-quoted announcement
Etsy's new Adult Nudity and Sexual Content Policy
the revised Mature Content Policy
as well as some of the media coverage:
Mashable was the first large outlet to publish
The New York Times (soft paywall)
The Guardian
The BBC
Modern Retail (soft paywall)
What's Out, And What's Still OK to Sell or Display
As has widely been reported, Etsy will no longer allow sex toys that touch genitals or enter the body, a female product model's nipples in photos, photos or "photo-realistic" images of sexual acts, types of nudity with "sexual context", fetish items such as used underwear and foot pics, and "sexual language referencing familial relationships". (Pornography was already banned before now.)
Plenty of other items are still permitted, though, including:
BDSM accessories
body harnesses
kegel weights
sex furniture
non-photorealistic nudity and "sex acts without visible genitalia or anuses"
female nipples in photos if the photo is the product and the first listing image obscures them
These exceptions lead to all kinds of questions. For example:
Etsy likes to position itself as LGBTQ2S+ positive. That means a topless photo of a trans male with visible nipples is ok even if they never had top surgery, right? Especially if they have legally transitioned and have government-issued ID that lists them as male, correct?
Where is the "non-photorealistic" line drawn? If a painter attempts to be photorealistic, but is not very skilled at the process, is that painting ok to sell on Etsy?
I am sure you can think of plenty more. But holes in the policies are not my main concern in this article, so I will move on (after noting that Etsy is going to have some enforcement messes with the policies as written).
Where Should Sellers and Shoppers Go After July 29?
(Mention in this section is not an endorsement of the platform. Please carefully research any option before signing up. Some links are not "safe for work".)
Etsy gave business owners just one month's warning that they were no longer wanted on the site. Many are still scrambling to replace their steady income that their Etsy shop provided. The alternatives are not always simple, and it does depend on what a shop sold.
There are a few small marketplaces for adult items, including https://spicerack.market/ and https://charmskoolshop.com/ (links not safe for work). These are not going to have the level of traffic Etsy had, but that also might improve now that many businesses and shoppers are looking for new venues.
There are also larger marketplaces that do allow many of the products Etsy banned, but each has its own restrictions and exceptions, making it risky to copy existing Etsy listings over directly. Always carefully research the rules everywhere. Amazon does have a sexual wellness category, but it is not part of Amazon's Handmade section. eBay also has sex toys. The Artisans Cooperative currently has some adult items listed, but the site is still in beta, so only coop members can sell there at the moment.
Freestanding websites and self-promotion are another approach, but this can be daunting for makers who chose Etsy for its built-in traffic, plus some platforms and payment processors do have rules against certain types of adult content. Shopify's Shop app bans pornography and "sexually gratifying" fetishes, and the bot filters can sometimes block allowed content by mistake.
If you have a favourite seller, they have likely already posted where they plan on going next; if not, ask them.
Why Did Etsy Ban Many Adult Listings, and Why Now?
The various media articles lay out numerous possible reasons for the new sex policies. They include:
Some jurisdictions have laws that limit what children or under-18s can see online, which is likely why Etsy's short announcement uses the word "safe" in 3 different places.
Some social media sites restrict adult content - "evolving industry standards", perhaps?
Some payment processors restrict what adult items can be sold.
We're forced to speculate, because Etsy has refused to answer questions or release additional statements since June 27. That's problematic when talking about destroying livelihoods, because none of these reasons seem to dictate an absolute ban.
As mentioned above, many sites still allow most of the prohibited products, either openly, with age minimums, or with siloed categories that don't appear in generic searches. A big tech company should easily be able to program for this. There's been no indication that any of Etsy's payment processors have withdrawn due to this content, either. So that list simply doesn't add up.
Instead, it's clear that the core explanation is that Etsy wants a bigger slice of the ecommerce pie, and is willing to reject long-standing sellers and product lines to better appeal to shoppers who find sex and related topics distasteful. But again, why not just separate the categories better, as Amazon and eBay do? Amazon is certainly not lacking for customers despite having a sexual wellness category where many things Etsy disallowed still happily reside.
This all boils down to a key reason few are discussing: Etsy's faulty algorithms don't seem capable of keeping such merchandise out of sight of really picky shoppers. They've in fact been trying to do that for a few years now, as the 2022 Transparency report detailed. Etsy stated that the “mature content classifier” led to "a 17% decrease in flags of mature content from our member community". Let's be honest - 17% isn't a great reduction. Even worse, that classifier led to shadow banning such innocuous items as dog diapers and "nude" coloured leggings, while endlessly missing actual porn, including deep-fake AI celebrity images [Forbes; soft paywall].
CEO Josh Silverman has made it clear that Etsy isn't going to focus on improving search relevancy any more, and will instead be focussing on product quality and shops' customer service records to determine search ranking. Problem is, niche searches still display tons of irrelevant items - go check; I'll wait - and this is frequently where one might see things they weren't looking for. If the search and other algorithms aren't able to give shoppers accurate results even when Etsy is attempting to filter out mature items, then Etsy's alternative is to ban the items outright.
Let's face it: if the real problem was female nipples being seen by kids, they'd all have to be blurred out, instead of just the first image. The first image is what shows up in search, ads, and recommendations across the site, so that is what Etsy is censoring. Kids are welcome to look at butt cracks to their hearts' content, as long as they click on the listing first. The real problem is instead that Etsy can't deliver accurate searches and tailored recommendations that people want to see, and regularly serves up things shoppers were not expecting.
But why now? Other than the recent promises to change the search focus from relevancy to quality, what made Etsy drop this notice on unsuspecting sellers on June 27?
The answer appears to be Etsy's new creativity standards, released on July 9. Those standards codify previously unofficial exceptions to Etsy policy, such as allowing 100% commercial goods to be sold in gift boxes. They are also the first official mention of Etsy permitting AI art to be sold on the site, although Silverman had already announced that unofficially.
The policy changes are likely to increase the number of listings on the site that are not handmade, vintage or craft supplies, and Etsy obviously felt the need to stem the eventual tide of sexual gift boxes of dildos from AliExpress - yes, there are already some listed on Etsy - and even more AI-generated nudity etc.
Note as well that July 29 falls just 2 days before the second quarter report is given to investors, providing Etsy with a topic to discuss during that call. They can claim they are taking action against mature listings without being expected to have removed 100% just 2 days after the ban, and the topic will likely be forgotten 3 months later when the third-quarter call happens. It's possible that, 3 months from now, no analysts will check to see if the ban was actually successful. Perfect timing, I'd say.
What Next?
First, any experienced Etsy seller knows that Etsy attempts to remove now-banned items will result in plenty of legitimate listings being deactivated as well; see the dog diaper example above. Items won't even have to be related to the prohibited categories, as the image recognition bots can be particularly bad. Every time Etsy bans something, even if only within one country or area, there is always collateral damage in the form of non-offending listings being removed. (I've had items deactivated for being amber, drug paraphernalia and illegal plant material, when they were nothing of the sort.)
At one time, you could expect Etsy to reinstate such items after an investigation, but that is less common these days, and frequently takes weeks to months when it does happen. This means all sellers should be alert and watch their deactivated listings folder in the coming weeks, and be resigned to losing best-selling products for no good reason, due to bad bots.
Long term, I doubt this is the last time Etsy narrows what can be sold in the interests of appeasing sensitive shoppers. Even if you 100% support Etsy banning everything that they did last month, you should be uneasy about what could be coming next. If age-limit laws were really behind some of this recent decision, what happens when some US jurisdictions start restricting no-fault divorce? Everything from party supplies to t-shirt slogans to happy divorce gifts could be on the chopping block.
It's also possible the company will try to continue to refine its bots and algorithms instead of outright banning other products. Since Etsy is already shadow banning items for certain searches, are shops with a few LGBTQ2S+ articles invisible right now in places where laws are discriminatory? In places where birth control is illegal or severely restricted, are birth control pill cases still ok? I am not sure we can assume Etsy won't continue down this path.
Whatever your thoughts on the listings Etsy is currently banning, remember that these are businesses who were allowed to sell their wares on the marketplace until this month, and have therefore done nothing wrong. Things you believe in could be the next target.
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RetailXcess-an out of the box way of thinking new kind of retail website. A BOLD retail without limits kind of experience. Restrictions like on Amazon and those other websites, we kicked all that to the curb. We are getting new products delivered daily. We have be plans that will engage our customers and we are planning many interactive options to allow our customers the FREEDOM of choice
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Streamline Your Global E-commerce with UK Returns Handler & Shipping Address Services
In today’s fast-paced global marketplace, cross-border e-commerce has become more accessible and profitable than ever. However, international shipping, returns, and logistics can create complications for both individual shoppers and e-commerce businesses. That’s where Send2hub steps in.
From offering a reliable UK Shipping Address service and UK warehouse dropshipping, to providing a seamless UK Return address for eCommerce and acting as your dedicated UK Returns handler, Send2hub is your go-to logistics partner for hassle-free international shopping and selling.
Why You Need UK Logistics Support
Selling or shopping in the UK presents major advantages—access to premium brands, trusted retailers, and a large consumer market. However, many sellers and buyers outside the UK face challenges like:
Retailers that don’t ship internationally
Complicated return processes
High international shipping rates
Lack of local warehouse support
Send2hub solves all these pain points through its powerful infrastructure, smart logistics, and customer-first service.
UK Shipping Address Service: Shop UK Like a Local
One of the biggest barriers to UK shopping is the lack of a local delivery address. Many UK retailers only deliver within the UK, which leaves international shoppers out of the loop. That’s where Send2hub’s UK Shipping Address service changes the game.
When you sign up with Send2hub, you receive your own free UK shipping address, which you can use to:
Shop from any UK online store
Receive parcels locally
Avoid international shipping restrictions
Combine orders from multiple stores into one shipment
Save on shipping costs with consolidation
Whether you’re an individual buying electronics or clothing, or a business sourcing wholesale goods, this service makes the UK market more accessible.
UK Warehouse Dropshipping: Expand Your Business Globally
Looking to scale your e-commerce business without investing in your own infrastructure? Send2hub’s UK warehouse dropshipping service is the solution.
With this service, you can:
Store inventory at Send2hub’s secure UK warehouse
Fulfill orders automatically as sales come in
Ship directly to UK and international customers
Reduce overhead costs and shipping delays
Avoid customs complications for your end customers
This is especially helpful for sellers on platforms like eBay, Etsy, Amazon, and Shopify who want to provide fast delivery options within the UK or EU.
Use Case: You’re a US-based seller who wants to serve UK customers. With Send2hub's warehouse, you don’t need to physically be in the UK or ship products internationally for each order.
UK Return Address for E-commerce: Make Returns Easy for Your Customers
Returns are a major part of e-commerce. For international customers, the lack of a local return address can be a deal-breaker. That’s why providing a UK Return address for eCommerce through Send2hub adds instant credibility to your business.
Benefits of this service include:
A professional UK return address
Parcel receiving and inspection
Option to hold, consolidate, or forward returned items
Return reports and customer notification
Easy reintegration of returned stock
This not only improves customer satisfaction but also simplifies your return logistics, helping you maintain good ratings and repeat sales.
UK Returns Handler: Outsource the Hassle, Keep the Profit
Returns management can be time-consuming and expensive—especially for international sellers. With Send2hub as your UK Returns handler, you no longer have to worry about the operational side of returned orders.
Our dedicated returns team:
Accepts and logs returned packages
Inspects items (optional image proofs available)
Restocks or consolidates for reshipping
Alerts you in real time
Manages forwarding to your chosen destination or disposal
Whether you're dealing with faulty goods, wrong sizes, or customer remorse, our handling process is smooth, transparent, and cost-efficient.
Who Can Benefit from Send2hub Services?
International Shoppers: Access UK-only stores with a local delivery address.
E-commerce Sellers: Grow your brand with UK-based dropshipping and fulfillment.
Global Entrepreneurs: Test UK markets with minimal investment.
Wholesale Buyers: Consolidate bulk orders and lower shipping costs.
Small Businesses: Offer better customer service with local return options.
Why Choose Send2hub?
Affordable Rates – Transparent pricing, no hidden fees
Reliable Logistics – Timely processing and updates
Flexible Storage – Store items safely before forwarding
Global Reach – Ship from the UK to 200+ countries
Business-Friendly Tools – Designed with growing eCommerce needs in mind
We’re not just a shipping provider—we’re a logistics partner.
Final Thoughts
Whether you're an individual shopper looking to access UK brands or a growing online business ready to expand internationally, Send2hub provides everything you need to simplify logistics, reduce costs, and deliver exceptional customer experiences.
From offering a UK Shipping Address service to enabling UK warehouse dropshipping, providing a professional UK Return address for ecommerce, and acting as a reliable UK Returns handler, Send2hub helps you shop and sell across borders without borders.
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How to Start Amazon Wholesale in 2025: The Smartest Way to Sell on Amazon
If you're looking to build a scalable, low-risk, and profitable business on Amazon in 2025, you need to understand the power of Amazon Wholesale.
Forget about running ads, launching new brands, or dealing with high return rates. With wholesale, you're working smarter—not harder.
What is Amazon Wholesale?
Amazon wholesale is a business model where you purchase products in bulk directly from authorized brands or distributors and resell them on Amazon under existing listings.
Instead of creating your own private label product, you’re tapping into proven demand and selling items people are already buying—no branding, no marketing, no guesswork.
Why is Amazon Wholesale So Popular in 2025?
In 2025, Amazon continues to grow—and so does competition. Wholesale gives you an edge because:
You’re working with established products that already sell
You get brand approval and avoid policy violations
You scale faster because of bulk pricing and predictable profit margins
You use real invoices to get ungated and build trust with Amazon
How to Start an Amazon Wholesale Business (Step-by-Step)
Let’s break down the roadmap:
1. Do Market & Product Research
Keepa (to analyze product history)
SellerAmp or Jungle Scout (to track demand, ROI, and competition) Look for products with:
Consistent sales history
Few FBA sellers
Strong brand recognition
Minimum Advertised Pricing (MAP) enforcement
2. Find Legitimate Suppliers
Avoid retail stores or online arbitrage. Instead, contact:
Authorized distributors
Wholesalers with brand contracts
Direct brands looking for Amazon sellers
Build a professional wholesale account, use a business email, and introduce yourself as an Amazon seller looking for long-term partnership.
3. Get Ungated in Restricted Categories
Many profitable categories like Grocery, Beauty, and Health are gated. You’ll need:
A valid invoice from a legitimate supplier (at least 10 units)
A wholesale/reseller certificate (depending on your country/state)
Patience—it may take a few tries
4. Ship to Amazon FBA
Prepare your inventory according to Amazon guidelines
Create a shipment plan in Seller Central
Send products to Amazon warehouses and let them handle the rest (shipping, returns, customer service)
Why Work With an Amazon Wholesale Service Provider?
Starting wholesale alone can be overwhelming. As a trusted Amazon service provider, I help sellers like you with:
Supplier sourcing (real contacts, not fake lists)
Product research (with real data and ROI)
Amazon ungating (done the right way)
Full account setup and management
Let’s skip the trial and error—and build something profitable, fast.
Pros of the Wholesale Model
Lower startup cost than private label
Long-term brand partnerships
Easier to scale operations
Amazon is already doing your marketing Easier to outsource tasks and grow a team
Real Talk: Is Amazon Wholesale Right for You?
If you:
Don’t want to deal with branding and ads
Prefer low-risk, proven strategies
Want to build a real, scalable business
Are serious about investing in bulk purchasing and supplier relationships
Then Amazon Wholesale is 100% for you.
Ready to Start?
I'm here to help. Whether you're brand new or already selling, I offer expert services to:
Find high-ROI wholesale products
Connect you with trusted suppliers
Help you get ungated
Manage your wholesale business efficiently
👉 Contact me today or drop a message with the word "Wholesale" to get started.
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Nike to Boost Prices, Will Resume Sales on Amazon

Nike (NKE.N) is preparing to raise prices on select products starting next week and will resume selling directly on Amazon (AMZN.O) after a six-year break, the company confirmed on Wednesday.
The price adjustments will apply to adult apparel and equipment, with increases ranging from $2 to $10. Items priced between $100 and $150 will see a $5 uptick, while premium products over $150 will go up by as much as $10. Products under $100 will remain unchanged, and children's merchandise will also be exempt from any hikes—an important move as the back-to-school shopping season approaches.
“We regularly evaluate our business and make pricing adjustments as part of our seasonal planning,” Nike said.
Notably, the brand’s iconic Air Force 1 sneakers, currently priced at $155, will not be affected by the changes. CNBC was the first to report on the upcoming price increase.
Nike sources much of its footwear from China and Vietnam, regions impacted by shifting trade dynamics and tariffs. Earlier this month, competitor Puma (PUMG.DE) noted reduced shipments from China to the U.S. and suggested potential price hikes due to tariff pressures.
Nike Returns to Amazon
In a strategic shift, Nike is reentering Amazon's marketplace to boost its reach and reclaim market share from up-and-coming rivals. The company previously cut ties with Amazon in 2019 to focus on its direct-to-consumer channels.
Currently, Nike products are listed on Amazon by third-party sellers. However, Amazon has notified some of these merchants that it will restrict sales of certain Nike items starting July 19, as it re-establishes a direct relationship with the brand. "We’re providing an extended period of time for the small number of sellers affected to sell through their inventory of overlapping items," an Amazon spokesperson said.
The move aligns with Nike's broader investment in expanding its retail presence, including partnerships with new physical stores like department chain Printemps. North America remains Nike's largest market by total revenue as of 2024.
Original reporting by Reuters. Full article available at: Reuters – Nike to raise prices, return to Amazon
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Tips and Hacks for a Stress-Free International Shifting

Moving to a new country is exciting. It's the promise of a fresh start, new adventures, and a chance to immerse yourself in a different culture. But let’s be honest—between sorting out paperwork, packing your life into boxes, and trying to keep track of everything, it can quickly turn overwhelming. The good news? It doesn't have to be. With a bit of planning and the right hacks, you can make international shifting surprisingly smooth.
Here are some practical, experience-backed tips and hacks to help you tackle international relocation like a pro.
1. Start Planning Early
International shifting is not something you want to wing. It involves a lot of moving parts—visas, customs regulations, flights, accommodation, international shipping… the list goes on. Give yourself at least three to six months of lead time.
Create a master checklist of all tasks:
Visa and immigration documents
Valid passport
School admissions (if applicable)
International shipping company research
Banking arrangements
Insurance (travel and health)
Housing (exit and new accommodation)
Use tools like Trello, Google Sheets, or good old pen and paper to track progress. Start early and update regularly.
2. Purge Like a Minimalist
One hard truth: the less you move, the easier—and cheaper—it gets.
Take a good, hard look at your belongings. Do you really need to ship that old futon across the world? Be ruthless. Divide your stuff into:
Keep
Sell
Donate
Trash
Pro tip: Sell items on Facebook Marketplace or host a garage sale. Not only will you declutter, but you'll also earn a bit of extra cash for the move.
3. Research Customs Rules Thoroughly
Every country has its own quirks when it comes to customs and importing personal items. Some countries restrict or tax certain electronics, food, or even wooden furniture.
Before packing:
Check your destination’s customs regulations
Understand what you can and cannot bring
Know the duty-free limits for personal belongings
Overlooking this can cost you a fortune in taxes or lead to confiscation. A few hours of research now can save you a major headache later.
4. Label Everything – Twice
When your shipment takes a few weeks to arrive, and you’re trying to remember which box has your coffee maker vs. which one has winter jackets, labels will save your sanity.
Use a bold, waterproof marker to label:
Box number
Contents
Room it belongs to
Fragile or not
Consider adding colored stickers for rooms (e.g., red = kitchen, blue = bathroom). Some folks also snap a quick photo of the box contents before sealing—great for memory and for insurance claims if something goes wrong.
5. Invest in a Quality Moving Company
DIY is tempting. But international shifting is not the time to experiment. A professional mover can handle everything from door-to-door logistics to customs paperwork.
One reliable option is Prince Packers and Movers, known for their international relocation services. They help manage packing, shipping, tracking, and even unpacking, letting you breathe easier during a high-stress time.
Make sure to:
Read reviews
Get quotes from 2–3 companies
Ask about hidden fees and insurance coverage
Ensure they’re experienced in international relocations
6. Sort Out Your Finances Before You Go
Moving across borders means new financial systems. Some prep work will make things easier:
Open an international bank account (or one that offers global transactions)
Notify your current bank about the move
Check currency exchange rates and transfer fees
Research the tax implications in your new country
Also, cancel or update automatic payments linked to your old address—Netflix, Amazon, or any recurring services.
7. Create a Digital Vault
There’s a ton of paperwork involved in an international move. And the last thing you want is to be rifling through boxes to find your birth certificate or lease agreement.
Scan and store digital copies of important documents:
Passport
Visa/work permit
Driver’s license
Medical records
School records
Marriage/birth certificates
Use secure cloud storage (like Google Drive or Dropbox), and make backups. Keep hard copies handy in your carry-on luggage.
8. Pack a “First Week” Suitcase
Your belongings might take weeks to arrive. Pack a suitcase with essentials that can tide you over for 7–10 days. Think of it like packing for a long vacation.
Include:
5–7 days of clothes
Toiletries
Electronics and chargers
Travel adapters
Basic kitchen supplies (if you’ll cook)
Any medication or prescriptions
Bedsheets or a sleeping bag
It’ll help you stay sane while waiting for the rest of your things.
9. Plan for Your Pets
Moving internationally with pets adds another layer of complexity. Start this process early.
Checklist for pets:
Check quarantine rules in the destination country
Get the right vaccinations and health certificates
Look into microchipping (mandatory in many places)
Book a pet-friendly airline with temperature-controlled cabins
Consider a pet relocation service for extra help
Also, prepare a pet travel bag: food, water bowl, comfort items, and vet records.
10. Tie Up Loose Ends Back Home
Before the big day:
Cancel utilities (gas, water, electricity, internet)
Forward your mail (use services like USPS Mail Forwarding)
Inform your landlord (if renting)
Cancel your gym or club memberships
Say goodbye to friends and neighbors
Also, make time to visit your favorite places and take a few photos. Closure helps make the transition easier emotionally.
11. Prepare Emotionally, Not Just Logistically
Even the most organized move can hit emotional speed bumps. New countries can feel overwhelming, isolating, or even lonely at first.
Give yourself time to adjust. Some things you can do:
Join expat groups or local communities online
Learn basic phrases in the local language
Make a list of fun things to explore in your new city
Stay in touch with loved ones back home
Remember: culture shock is real, but temporary. Soon enough, you'll settle into the rhythm of your new life.
12. Stay Flexible and Keep a Sense of Humor
Something will go wrong. A box might get delayed, your internet might not work the first week, or you might find yourself lost in a local supermarket. That’s okay.
International shifting is one big adventure, and flexibility is your best companion. Take things in stride, laugh at the hiccups, and focus on the big picture: you’re building a new chapter.
Final Thoughts
Shifting internationally doesn’t have to be a nightmare. With the right mindset and solid planning, you can actually enjoy the process. Declutter, organise, ask for help, and take care of your well-being.
If you're on the lookout for a trustworthy relocation partner to make the heavy lifting easier—literally and figuratively—consider working with Prince Packers and Movers. Their experience with global moves ensures that you can focus on settling in while they take care of the logistics.
Bon voyage, and welcome to your next adventure!
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Online luxury’s counterfeit problem is spreading. Since the dawn of e-commerce, shoppers ordering designer bags on a digital resale site like eBay have done so knowing they risked buying a fake — essentially, a trade-off for securing a lower price. But now, those knock-offs are starting to show up on firsthand marketplaces as more consumers are ordering new handbags or sneakers and going on to return a fake version. Some shoppers are starting to sound the alarm. In January, influencer Tiffany Kimm went viral after claiming Ssense sent her a fake version of The Row’s $1,090 90’s bag. In a follow up video, Kimm said that Ssense ended up issuing her a refund and a 10 percent discount credit, but wouldn’t confirm if the original bag she ordered was indeed a counterfeit. The incident created paranoia in other shoppers. In February, another TikTok user named Jennielyn made a response video to Kimm where she questioned the authenticity of a Gimaguas shoulder bag she ordered from Ssense for $700 which came without a branded duster bag, the tag cut off and thinner leather than she expected. “We are committed to ensuring the authenticity of all products sold. We have measures in place to prevent the sale of counterfeit items,” an Ssense spokesperson said in a statement. “Our return policy outlines how items must be returned in their original condition, including all packaging, accessories and Ssense tags, to facilitate thorough examination.” Returns fraud, in which customers send back empty boxes, less expensive or counterfeit items instead of the merchandise they ordered, is a major — and growing — problem in fashion. In 2024, it led US retailers to lose $104 billion in revenue, more than quadruple the losses from 2020, according to data from fraud prevention software provider Riskified. A chart illustrating the growing returns fraud conundrum. (BoF Team) It’s also an extremely difficult problem for retailers to tackle. For starters, as replicas become more sophisticated, fakes are harder to spot. Building an authentication system is a notoriously tricky and expensive endeavour. Plus, primary retailers historically haven’t had to do so to earn consumer trust the way that resale sites eBay, The RealReal and Vestiaire Collective have. And of course, even when there is an authentication process in place, counterfeits can still slip through.But luxury e-tailers can’t afford to ignore the problem for much longer. Receiving a counterfeit product when you’re paying for the real thing can sow a dangerous level of consumer distrust. And considering the current luxury spending environment — global sales in the sector dropped 2 percent in 2024, and US president Donald Trump’s forthcoming tariff increases threaten to further hamper consumer sentiment — there’s extra incentive to get the issue under control.“Once someone managed to get a fake through the door, and you ended up sending that to an end customer that spent their hard earned money … there’s a huge chance that you’re missing that customer for life,” said Eyal Elazar, senior director of product marketing and market intelligence at Riskified. BoF breaks down how retailers can buck the trend. How do counterfeits make their way onto firsthand retail sites? Fake goods showing up in firsthand luxury e-tailer’s inventories through returns is partially a result of a rise in counterfeits on the market. Once mostly restricted to backdoor sellers on Canal Street and the like, shoppers today can get their hands on fakes through websites like AliExpress, DHGate, Shein and even Amazon. In response to Trump imposing more than 100 percent tariffs on China, manufacturers in the region that claim to produce luxury bags for brands like Hermès and Chanel are going viral on TikTok, offering to sell to them directly. The share of fakes that authentication software platform Entrupy encountered across billions of dollars worth of luxury items jumped from 8.3 percent in 2021 to 8.7 percent in 2023. But the increase in counterfeit returned goods also reflects a luxury backlash among younger consumers. Prices for high-end goods have increased more than 50 percent in 2019, according to HSBC. As such, more shoppers — particularly Gen-Zers — aren’t convinced they’re worth the exorbitant prices, and also feel that luxury brands make enough money as is. They’re not only seeking out dupes for coveted items like The Row’s $6,400 Margaux bag or Alaia’s $1,350 Mary Jane-styled leather ballet flats, but they’re also openly bragging about doing so on social media. “A lot of Gen-Z sees this as sticking it to the corporation,” said Gwyneth Lewis, chief of staff at trademarking software firm Huski AI. “In the 2010s people would wear a dress and return it. The 2020s version is buying something real and returning something fake.” It’s also easier to get away with: Consumers can take advantage of more lax online return policies introduced to drive sales during the pandemic e-commerce boom, such as the ability to get a refund once they ship back an item. While a greater number of younger consumers are willing to proudly carry a dupe, it’s still a relatively small number who go so far as to engage in the type of returns fraud that drives sizable revenue losses for retailers. One of Riskified’s clients (which it didn’t disclose for privacy reasons) found that only less than 1 percent of their customers caused a loss of $4 million in 2024 from fraud-related activity, Elazar said. “There’s a handful of people that are ruining it for everyone,” Elazar added. “The more of these bad people that we catch and prevent, the less this becomes a trend.”How can online retailers address it? The most obvious solution to ward off counterfeits would be for retailers to authenticate all high-end goods, especially handbags and footwear, when they are returned to their warehouses. But doing so would be a sizable investment for what is still a relatively minor issue, and even if such processes were implemented, detecting a fake is not straightforward. Luxury resale marketplace Vestiaire Collective, for example, has prevented €12 million ($13 million) worth of counterfeit goods from making it onto its site this year. To do so, the Paris-based company operates four authentication hubs in New York, Hong Kong, France and the UK, where it employs more than 100 authenticators, some of whom are so skilled they can detect a fake bag by the scent of its leather, said Victoire Boyer Chammard, Vestiaire Collective’s senior brand manager and authentication specialist.“In terms of investments linked to trust, it was never a subject of costs,” Boyer Chammard said. “We want to put money on the table to ensure that we try to be trusted.”While firsthand retailers could invest in similar practices, doing so would add another layer to an already time-consuming returns process where the main concern is getting items back into stock as quickly as possible. Add to that, hiring authentication experts is an additional expenditure at a time when businesses are already dealing with higher shipping costs — and bracing for the impact of threatened tariffs. Plus, the authentication process is far from perfect, even for resale marketplaces: StockX, for instance, is currently in a legal dispute with Nike, which is accusing the Detroit-based reseller of allowing counterfeit versions of the sneaker giant’s styles to be sold on its site. “Some of the marketplaces hurt their bottom lines to put extra processes in place,” Lewis said. “They are managing so many different problems.” To that end, there are alternatives. Max Peiro, chief executive of luxury analytics firm Re-Hub, suggested luxury e-tailers can add QR code-embedded seals to their products; if they’re broken, an item can’t be returned. Because they are harder to remove than standard tags, it prevents customers from swapping in a fake and also ensures that items are always in resalable condition. Retailers can also partner with firms that help identify return policy abusers and remove perks like instant refunds to those identified. Riskified’s software can detect shoppers whose past returns include shipping back boxes full of dried ice or items they didn’t originally order based on their IP addresses or zip codes, and ensure that any future returns they make — even if they placed an order with a new name and credit card — will be flagged for further inspection. More firms are developing similar features. In March, returns management company Narvar introduced an AI tool that flags potential policy abusers and is already gaining traction with its retail partners, said Anissa Kumar, Narvar’s chief executive, although she wouldn’t disclose how many clients have started using the service. While it’s likely impossible for retailers to ensure no counterfeits will ever show up on their marketplaces, finding and penalising more of the customers who are likely to engage in this sort of fraud is one step toward maintaining consumers’ trust in the long-term. “You have to make sure that once you spot someone who’s a fraudster, you block them and you block them in an effective way,” Elazar said. Source link
0 notes
Photo

Online luxury’s counterfeit problem is spreading. Since the dawn of e-commerce, shoppers ordering designer bags on a digital resale site like eBay have done so knowing they risked buying a fake — essentially, a trade-off for securing a lower price. But now, those knock-offs are starting to show up on firsthand marketplaces as more consumers are ordering new handbags or sneakers and going on to return a fake version. Some shoppers are starting to sound the alarm. In January, influencer Tiffany Kimm went viral after claiming Ssense sent her a fake version of The Row’s $1,090 90’s bag. In a follow up video, Kimm said that Ssense ended up issuing her a refund and a 10 percent discount credit, but wouldn’t confirm if the original bag she ordered was indeed a counterfeit. The incident created paranoia in other shoppers. In February, another TikTok user named Jennielyn made a response video to Kimm where she questioned the authenticity of a Gimaguas shoulder bag she ordered from Ssense for $700 which came without a branded duster bag, the tag cut off and thinner leather than she expected. “We are committed to ensuring the authenticity of all products sold. We have measures in place to prevent the sale of counterfeit items,” an Ssense spokesperson said in a statement. “Our return policy outlines how items must be returned in their original condition, including all packaging, accessories and Ssense tags, to facilitate thorough examination.” Returns fraud, in which customers send back empty boxes, less expensive or counterfeit items instead of the merchandise they ordered, is a major — and growing — problem in fashion. In 2024, it led US retailers to lose $104 billion in revenue, more than quadruple the losses from 2020, according to data from fraud prevention software provider Riskified. A chart illustrating the growing returns fraud conundrum. (BoF Team) It’s also an extremely difficult problem for retailers to tackle. For starters, as replicas become more sophisticated, fakes are harder to spot. Building an authentication system is a notoriously tricky and expensive endeavour. Plus, primary retailers historically haven’t had to do so to earn consumer trust the way that resale sites eBay, The RealReal and Vestiaire Collective have. And of course, even when there is an authentication process in place, counterfeits can still slip through.But luxury e-tailers can’t afford to ignore the problem for much longer. Receiving a counterfeit product when you’re paying for the real thing can sow a dangerous level of consumer distrust. And considering the current luxury spending environment — global sales in the sector dropped 2 percent in 2024, and US president Donald Trump’s forthcoming tariff increases threaten to further hamper consumer sentiment — there’s extra incentive to get the issue under control.“Once someone managed to get a fake through the door, and you ended up sending that to an end customer that spent their hard earned money … there’s a huge chance that you’re missing that customer for life,” said Eyal Elazar, senior director of product marketing and market intelligence at Riskified. BoF breaks down how retailers can buck the trend. How do counterfeits make their way onto firsthand retail sites? Fake goods showing up in firsthand luxury e-tailer’s inventories through returns is partially a result of a rise in counterfeits on the market. Once mostly restricted to backdoor sellers on Canal Street and the like, shoppers today can get their hands on fakes through websites like AliExpress, DHGate, Shein and even Amazon. In response to Trump imposing more than 100 percent tariffs on China, manufacturers in the region that claim to produce luxury bags for brands like Hermès and Chanel are going viral on TikTok, offering to sell to them directly. The share of fakes that authentication software platform Entrupy encountered across billions of dollars worth of luxury items jumped from 8.3 percent in 2021 to 8.7 percent in 2023. But the increase in counterfeit returned goods also reflects a luxury backlash among younger consumers. Prices for high-end goods have increased more than 50 percent in 2019, according to HSBC. As such, more shoppers — particularly Gen-Zers — aren’t convinced they’re worth the exorbitant prices, and also feel that luxury brands make enough money as is. They’re not only seeking out dupes for coveted items like The Row’s $6,400 Margaux bag or Alaia’s $1,350 Mary Jane-styled leather ballet flats, but they’re also openly bragging about doing so on social media. “A lot of Gen-Z sees this as sticking it to the corporation,” said Gwyneth Lewis, chief of staff at trademarking software firm Huski AI. “In the 2010s people would wear a dress and return it. The 2020s version is buying something real and returning something fake.” It’s also easier to get away with: Consumers can take advantage of more lax online return policies introduced to drive sales during the pandemic e-commerce boom, such as the ability to get a refund once they ship back an item. While a greater number of younger consumers are willing to proudly carry a dupe, it’s still a relatively small number who go so far as to engage in the type of returns fraud that drives sizable revenue losses for retailers. One of Riskified’s clients (which it didn’t disclose for privacy reasons) found that only less than 1 percent of their customers caused a loss of $4 million in 2024 from fraud-related activity, Elazar said. “There’s a handful of people that are ruining it for everyone,” Elazar added. “The more of these bad people that we catch and prevent, the less this becomes a trend.”How can online retailers address it? The most obvious solution to ward off counterfeits would be for retailers to authenticate all high-end goods, especially handbags and footwear, when they are returned to their warehouses. But doing so would be a sizable investment for what is still a relatively minor issue, and even if such processes were implemented, detecting a fake is not straightforward. Luxury resale marketplace Vestiaire Collective, for example, has prevented €12 million ($13 million) worth of counterfeit goods from making it onto its site this year. To do so, the Paris-based company operates four authentication hubs in New York, Hong Kong, France and the UK, where it employs more than 100 authenticators, some of whom are so skilled they can detect a fake bag by the scent of its leather, said Victoire Boyer Chammard, Vestiaire Collective’s senior brand manager and authentication specialist.“In terms of investments linked to trust, it was never a subject of costs,” Boyer Chammard said. “We want to put money on the table to ensure that we try to be trusted.”While firsthand retailers could invest in similar practices, doing so would add another layer to an already time-consuming returns process where the main concern is getting items back into stock as quickly as possible. Add to that, hiring authentication experts is an additional expenditure at a time when businesses are already dealing with higher shipping costs — and bracing for the impact of threatened tariffs. Plus, the authentication process is far from perfect, even for resale marketplaces: StockX, for instance, is currently in a legal dispute with Nike, which is accusing the Detroit-based reseller of allowing counterfeit versions of the sneaker giant’s styles to be sold on its site. “Some of the marketplaces hurt their bottom lines to put extra processes in place,” Lewis said. “They are managing so many different problems.” To that end, there are alternatives. Max Peiro, chief executive of luxury analytics firm Re-Hub, suggested luxury e-tailers can add QR code-embedded seals to their products; if they’re broken, an item can’t be returned. Because they are harder to remove than standard tags, it prevents customers from swapping in a fake and also ensures that items are always in resalable condition. Retailers can also partner with firms that help identify return policy abusers and remove perks like instant refunds to those identified. Riskified’s software can detect shoppers whose past returns include shipping back boxes full of dried ice or items they didn’t originally order based on their IP addresses or zip codes, and ensure that any future returns they make — even if they placed an order with a new name and credit card — will be flagged for further inspection. More firms are developing similar features. In March, returns management company Narvar introduced an AI tool that flags potential policy abusers and is already gaining traction with its retail partners, said Anissa Kumar, Narvar’s chief executive, although she wouldn’t disclose how many clients have started using the service. While it’s likely impossible for retailers to ensure no counterfeits will ever show up on their marketplaces, finding and penalising more of the customers who are likely to engage in this sort of fraud is one step toward maintaining consumers’ trust in the long-term. “You have to make sure that once you spot someone who’s a fraudster, you block them and you block them in an effective way,” Elazar said. Source link
0 notes
Photo

Online luxury’s counterfeit problem is spreading. Since the dawn of e-commerce, shoppers ordering designer bags on a digital resale site like eBay have done so knowing they risked buying a fake — essentially, a trade-off for securing a lower price. But now, those knock-offs are starting to show up on firsthand marketplaces as more consumers are ordering new handbags or sneakers and going on to return a fake version. Some shoppers are starting to sound the alarm. In January, influencer Tiffany Kimm went viral after claiming Ssense sent her a fake version of The Row’s $1,090 90’s bag. In a follow up video, Kimm said that Ssense ended up issuing her a refund and a 10 percent discount credit, but wouldn’t confirm if the original bag she ordered was indeed a counterfeit. The incident created paranoia in other shoppers. In February, another TikTok user named Jennielyn made a response video to Kimm where she questioned the authenticity of a Gimaguas shoulder bag she ordered from Ssense for $700 which came without a branded duster bag, the tag cut off and thinner leather than she expected. “We are committed to ensuring the authenticity of all products sold. We have measures in place to prevent the sale of counterfeit items,” an Ssense spokesperson said in a statement. “Our return policy outlines how items must be returned in their original condition, including all packaging, accessories and Ssense tags, to facilitate thorough examination.” Returns fraud, in which customers send back empty boxes, less expensive or counterfeit items instead of the merchandise they ordered, is a major — and growing — problem in fashion. In 2024, it led US retailers to lose $104 billion in revenue, more than quadruple the losses from 2020, according to data from fraud prevention software provider Riskified. A chart illustrating the growing returns fraud conundrum. (BoF Team) It’s also an extremely difficult problem for retailers to tackle. For starters, as replicas become more sophisticated, fakes are harder to spot. Building an authentication system is a notoriously tricky and expensive endeavour. Plus, primary retailers historically haven’t had to do so to earn consumer trust the way that resale sites eBay, The RealReal and Vestiaire Collective have. And of course, even when there is an authentication process in place, counterfeits can still slip through.But luxury e-tailers can’t afford to ignore the problem for much longer. Receiving a counterfeit product when you’re paying for the real thing can sow a dangerous level of consumer distrust. And considering the current luxury spending environment — global sales in the sector dropped 2 percent in 2024, and US president Donald Trump’s forthcoming tariff increases threaten to further hamper consumer sentiment — there’s extra incentive to get the issue under control.“Once someone managed to get a fake through the door, and you ended up sending that to an end customer that spent their hard earned money … there’s a huge chance that you’re missing that customer for life,” said Eyal Elazar, senior director of product marketing and market intelligence at Riskified. BoF breaks down how retailers can buck the trend. How do counterfeits make their way onto firsthand retail sites? Fake goods showing up in firsthand luxury e-tailer’s inventories through returns is partially a result of a rise in counterfeits on the market. Once mostly restricted to backdoor sellers on Canal Street and the like, shoppers today can get their hands on fakes through websites like AliExpress, DHGate, Shein and even Amazon. In response to Trump imposing more than 100 percent tariffs on China, manufacturers in the region that claim to produce luxury bags for brands like Hermès and Chanel are going viral on TikTok, offering to sell to them directly. The share of fakes that authentication software platform Entrupy encountered across billions of dollars worth of luxury items jumped from 8.3 percent in 2021 to 8.7 percent in 2023. But the increase in counterfeit returned goods also reflects a luxury backlash among younger consumers. Prices for high-end goods have increased more than 50 percent in 2019, according to HSBC. As such, more shoppers — particularly Gen-Zers — aren’t convinced they’re worth the exorbitant prices, and also feel that luxury brands make enough money as is. They’re not only seeking out dupes for coveted items like The Row’s $6,400 Margaux bag or Alaia’s $1,350 Mary Jane-styled leather ballet flats, but they’re also openly bragging about doing so on social media. “A lot of Gen-Z sees this as sticking it to the corporation,” said Gwyneth Lewis, chief of staff at trademarking software firm Huski AI. “In the 2010s people would wear a dress and return it. The 2020s version is buying something real and returning something fake.” It’s also easier to get away with: Consumers can take advantage of more lax online return policies introduced to drive sales during the pandemic e-commerce boom, such as the ability to get a refund once they ship back an item. While a greater number of younger consumers are willing to proudly carry a dupe, it’s still a relatively small number who go so far as to engage in the type of returns fraud that drives sizable revenue losses for retailers. One of Riskified’s clients (which it didn’t disclose for privacy reasons) found that only less than 1 percent of their customers caused a loss of $4 million in 2024 from fraud-related activity, Elazar said. “There’s a handful of people that are ruining it for everyone,” Elazar added. “The more of these bad people that we catch and prevent, the less this becomes a trend.”How can online retailers address it? The most obvious solution to ward off counterfeits would be for retailers to authenticate all high-end goods, especially handbags and footwear, when they are returned to their warehouses. But doing so would be a sizable investment for what is still a relatively minor issue, and even if such processes were implemented, detecting a fake is not straightforward. Luxury resale marketplace Vestiaire Collective, for example, has prevented €12 million ($13 million) worth of counterfeit goods from making it onto its site this year. To do so, the Paris-based company operates four authentication hubs in New York, Hong Kong, France and the UK, where it employs more than 100 authenticators, some of whom are so skilled they can detect a fake bag by the scent of its leather, said Victoire Boyer Chammard, Vestiaire Collective’s senior brand manager and authentication specialist.“In terms of investments linked to trust, it was never a subject of costs,” Boyer Chammard said. “We want to put money on the table to ensure that we try to be trusted.”While firsthand retailers could invest in similar practices, doing so would add another layer to an already time-consuming returns process where the main concern is getting items back into stock as quickly as possible. Add to that, hiring authentication experts is an additional expenditure at a time when businesses are already dealing with higher shipping costs — and bracing for the impact of threatened tariffs. Plus, the authentication process is far from perfect, even for resale marketplaces: StockX, for instance, is currently in a legal dispute with Nike, which is accusing the Detroit-based reseller of allowing counterfeit versions of the sneaker giant’s styles to be sold on its site. “Some of the marketplaces hurt their bottom lines to put extra processes in place,” Lewis said. “They are managing so many different problems.” To that end, there are alternatives. Max Peiro, chief executive of luxury analytics firm Re-Hub, suggested luxury e-tailers can add QR code-embedded seals to their products; if they’re broken, an item can’t be returned. Because they are harder to remove than standard tags, it prevents customers from swapping in a fake and also ensures that items are always in resalable condition. Retailers can also partner with firms that help identify return policy abusers and remove perks like instant refunds to those identified. Riskified’s software can detect shoppers whose past returns include shipping back boxes full of dried ice or items they didn’t originally order based on their IP addresses or zip codes, and ensure that any future returns they make — even if they placed an order with a new name and credit card — will be flagged for further inspection. More firms are developing similar features. In March, returns management company Narvar introduced an AI tool that flags potential policy abusers and is already gaining traction with its retail partners, said Anissa Kumar, Narvar’s chief executive, although she wouldn’t disclose how many clients have started using the service. While it’s likely impossible for retailers to ensure no counterfeits will ever show up on their marketplaces, finding and penalising more of the customers who are likely to engage in this sort of fraud is one step toward maintaining consumers’ trust in the long-term. “You have to make sure that once you spot someone who’s a fraudster, you block them and you block them in an effective way,” Elazar said. Source link
0 notes
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How to Forward Amazon Packages from Canada to Another Country?

Shopping on Amazon Canada opens access to various products, alluring discounts, and fast delivery options. But if you live outside of Canada, you may have encountered the frustrating reality that not all products purchased from Amazon Canada can be shipped internationally. Many sellers or Amazon itself restrict international shipping due to several factors, including customs regulations, product size, or shipping costs.
This is where package forwarding in Canada comes in. Utilizing these services, you can buy from Amazon Canada. After purchasing, you must send your package to a Canadian address and forward it to your home country. This is a valid way to buy from Amazon Canada and get hold of exclusive deals, better pricing, and products that may not be available locally.
Why Amazon Canada Might Not Ship Internationally?
If you’ve ever ordered from Amazon Canada and found that your order does not qualify for international shipping from Amazon, you are not alone. Amazon does not allow international shipping on many products due to several reasons.
Seller Restrictions: Some third-party sellers sell only within Canada due to logistics, costs, or manufacturer agreements.
Product Regulations – Certain products, such as electronics, batteries, food items, and hazardous materials, may be subject to import/export restrictions, making international shipping complicated or impossible.
High Shipping Costs – Even if Amazon offers international shipping, it can sometimes be costly, making a package forwarding service a more affordable option.
Customs and Duties – Amazon may avoid shipping to some countries due to complex customs regulations, duties, or tax requirements that could lead to delays or additional costs.
Since Amazon Canada does not always offer international shipping, it’s best to avail of package forwarding in Canada and their services, allowing you to shop freely and receive your orders anywhere.
How Package Forwarding Works
Package forwarding in Canada is a convenient way to shop from Amazon Canada and get the products you’ve always wanted, for which Amazon does not provide international shipping.
The process is simple: You buy from Amazon Canada, have your products delivered to a Canadian shipping address from a third-party forwarding service, and then have your package forwarded to your country.
Here’s a step-by-step breakdown of how package forwarding works.
Sign up for a forwarding service: Choose a trusted package forwarding service in Canada. After creating your account, you’ll receive a Canadian address where your shipments will be delivered.
Shop on Amazon Canada: Buy from Amazon.ca and provide the Canadian address you received at checkout.
Package arrives at the forwarder’s warehouse: The forwarder will notify you once your package arrives.
Select a shipping method: Choose your preferred international shipping option, which might include package consolidation, repacking, or insurance for added savings and security.
Track and receive your package: After you complete the payment, the package will be delivered to your country using your preferred shipping method. Most forwarders provide tracking numbers, which you can use to track your shipment.
Choosing a Package Forwarding Experience
Selecting the correct package forwarding in Canada to ship internationally is crucial for a smooth and cost-effective experience. Since different services offer varying pricing, features, and shipping options, you must choose the service that best fits your requirements.
Here are a few factors you should consider when choosing a package forwarding service in Canada.
Shipping rates and fees: Compare membership fees, per-package fees, and international shipping rates. Some services charge a flat rate, while others calculate costs based on package weight and destination.
Supported countries: Make sure your chosen service is delivered to your country. Some forwarders have regional restrictions, so make sure your service provider forwards to your country.
Package consolidation: If you are buying multiple packages, check if your package forwarding service has provisions for package consolidation. This allows you to combine multiple packages into one shipment, reducing shipping costs.
Customer reviews: Also, check if the forwarding service you choose has good customer reviews about their services and support. Good words from people with firsthand experience are always reliable.
Tips for a Smooth Forwarding Experience
Follow these tips to make sure your forwarding experience remains smooth throughout.
Choose a reliable forwarding service: Not all package forwarders offer the same level of service. Look for a company with good customer reviews, reasonable fees, and fast processing times.
Check product eligibility before purchasing: Some items, such as electronics, food, batteries, and hazardous materials, may be restricted or require special handling. Always verify that your item can be legally shipped to your destination country.
Be Aware of Customs Fees and Taxes – Your country may impose duties, taxes, or import fees on your shipment. Research these costs in advance to avoid surprises upon delivery.
Consider Shipping Insurance – If you’re ordering expensive or fragile items, adding insurance can protect against loss or damage during transit.
Conclusion
Buying from Amazon Canada is easy, but Amazon does not always support international shipping on all its products. That’s why choosing package forwarding in Canada becomes essential when forwarding the purchased items to your country. It’s a cost-effective and straightforward way to forward items you buy from Amazon Canada. Just ensure you choose a reliable service provider and follow the abovementioned tips. That way, you can make an informed decision about choosing the best package forwarding service provider.
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Simplify Global Selling and Shopping with Send2hub: Your UK Warehouse & Fulfilment Partner
In the dynamic world of online shopping and global e-commerce, having a reliable presence in the United Kingdom can be a game-changer. Whether you're an international shopper looking to buy from UK stores or a global e-commerce seller needing a base in Britain, Send2hub provides the ideal solution. With services like a UK warehouse address for online shopping, efficient UK e-commerce fulfilment services, and a trusted UK return address for e-commerce, Send2hub bridges the gap between international convenience and local reliability.
Why a UK Warehouse Address Matters in Online Shopping
Many UK retailers offer attractive deals, fast shipping, and exclusive products. However, international shoppers often encounter barriers such as high shipping fees, unavailable international delivery options, or long delivery times. This is where a UK warehouse address for online shopping becomes incredibly useful.
Send2hub offers customers outside the UK a personal UK shipping address. When you shop at UK online stores, simply use this address at checkout. Your parcels are received at our secure warehouse, consolidated (if needed), and forwarded to your international address. This enables:
Access to UK-only deals and products
Cheaper international shipping through consolidation
Faster and more reliable delivery
Better control over your purchases
With Send2hub’s UK address service, you get the same seamless shopping experience as a local resident—no restrictions, no hassle.
The Role of a UK E-commerce Fulfilment Service
Running a successful e-commerce business means timely order processing, inventory management, fast shipping, and efficient returns. For sellers targeting UK customers or based outside the UK but shipping into the region, partnering with a UK e-commerce fulfilment service is not just convenient—it’s essential.
Send2hub offers a full-suite fulfilment solution including:
Storage and inventory management in our UK-based warehouse
Pick, pack, and dispatch of customer orders
Custom packaging and branding
Tracking and courier integration
Same-day or next-day shipping options within the UK
By outsourcing your logistics to Send2hub, you can focus on growing your business without the operational headaches. Whether you're a startup brand, a growing Shopify store, or a seller on Amazon, eBay, or Etsy, our UK e-commerce fulfilment service ensures your customers receive their orders quickly and efficiently.
UK Return Address for E-commerce: Simplify Returns & Boost Customer Confidence
In e-commerce, easy returns build trust. Customers are far more likely to purchase if they know returns are simple and local. However, for international sellers, managing returns in the UK can be costly and complex.
Send2hub solves this problem by providing a reliable UK Return address for ecommerce. Here’s how it benefits your business:
Builds credibility and trust with UK buyers
Streamlines return logistics for defective or unwanted products
Reduces costs associated with international returns
Improves customer satisfaction and loyalty
Supports reverse logistics for refurbishment or resale
Returned products can either be inspected, restocked, repackaged, or forwarded to your preferred address. This service is especially useful for sellers on Amazon UK, eBay UK, or any other UK marketplace platform.
How Send2hub Works: A Simple Process for Buyers and Sellers
For Shoppers:
Sign up for a free account on Send2hub.
Get your UK warehouse address for online shopping.
Use this address when checking out at UK stores.
Receive notifications when your package arrives.
Choose to forward, consolidate, or hold your items.
Enjoy international delivery to your doorstep.
For Sellers:
Send your stock to our UK fulfilment center.
Sync your store with our system or submit orders manually.
We store, pick, pack, and ship your orders as they come in.
Use our UK return address for e-commerce to handle any product returns efficiently.
Track everything from our user-friendly dashboard.
Who Benefits from Send2hub Services?
International shoppers who want to buy from UK-based online stores
E-commerce sellers who want to expand their operations to the UK
Dropshipping businesses looking for UK fulfilment
Amazon or eBay sellers in need of UK returns handling
Small and medium enterprises (SMEs) wanting to scale globally without building local infrastructure
Whether you're in the US, Canada, Australia, India, or Europe, Send2hub is your UK logistics partner for a smarter, more efficient shopping or selling experience.
Why Choose Send2hub?
There are several providers offering similar services, but Send2hub stands out because of:
Secure warehousing and professional handling
Affordable pricing with no hidden fees
Real-time tracking and order management
Global shipping partnerships for discounted rates
Personalized support and account management
Flexible plans for individual shoppers and high-volume sellers
With over a decade of experience in international logistics and e-commerce fulfilment, Send2hub has earned the trust of thousands of global clients.
Final Thoughts
In today’s competitive digital landscape, speed, efficiency, and convenience make all the difference. Whether you're a global shopper wanting to access the UK market, or a seller aiming to scale your e-commerce brand into the UK, Send2hub is your trusted partner.
With services like a UK warehouse address for online shopping, comprehensive UK e-commerce fulfilment service, and a reliable UK return address for e-commerce, Send2hub takes care of the logistics so you can focus on growth.
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Top 10 Amazon Niches to Start Selling in 2025
Are you planning to start or scale your Amazon business in 2025? Choosing the right niche is one of the most important steps to succeed. With consumer behavior constantly evolving, staying ahead of trends is key.
We’ve researched current market data, trends, and competition levels to bring you 10 promising Amazon niches that are perfect for new and experienced sellers in 2025.
1. Eco-Friendly Household Products
Consumers are becoming more environmentally conscious, and eco-friendly home goods like bamboo brushes and reusable paper towels are gaining traction.With rising environmental awareness, customers are actively looking for sustainable options.
Product Examples:
Reusable kitchen towels
Compostable trash bags
Bamboo dish brushes
2. Health & Wellness Accessories
As people focus more on self-care, products like posture correctors and acupressure mats are in high demand. The wellness movement is here to stay—and growing.
Product Examples:
Acupressure mats
Posture correctors
Infrared therapy devices
3. Home Organization & Storage
With more people working and living at home, items like drawer dividers and storage bins are selling well year-round. People are spending more time at home and want clean, organized spaces.
Product Examples:
Drawer organizers
Stackable bins
Under-bed storage
4. Kitchen Gadgets & Tools
Unique and useful kitchen tools—like mini waffle makers and multifunctional slicers—remain popular for both cooking and gift-giving. This niche is competitive—but also full of opportunities if you find a unique twist.
Product Examples:
Multifunctional slicers
Mini waffle makers
Silicone baking mats
5. Pet Supplies
Pet lovers are spending more than ever, making pet grooming tools, interactive toys, and travel accessories solid sellers. Pet owners love to spoil their furry friends. This niche is evergreen.
Product Examples:
Pet grooming gloves
Travel carriers
Interactive toys
6. Home Gardening Tools
Gardening kits, grow lights, and planters are trending as people enjoy growing their own herbs and plants at home. People are embracing indoor and outdoor gardening for relaxation and sustainability.
Product Examples:
Seed starter kits
Grow lights
Self-watering planters
7. Work From Home Accessories
Ergonomic office tools like laptop stands and desk organizers cater to the remote work boom and sell consistently. Remote work is no longer a trend—it’s a lifestyle.
Product Examples:
Laptop stands
Desk organizers
Ergonomic mousepads
8. Beauty & Skincare Tools
At-home beauty tools such as facial rollers and LED masks are popular for buyers seeking salon-like results without leaving home. Consumers are turning to at-home self-care instead of going to salons.
Product Examples:
Facial cleansing brushes
Ice rollers
LED therapy masks
9. Craft & DIY Kits
DIY sets like candle-making or embroidery kits attract creative shoppers looking for fun projects or unique gifts. Perfect for hobbyists, parents, and gift-givers.
Product Examples:
Candle-making kits
Paint-by-numbers sets
Embroidery starter kits
10. Travel Essentials (Compact & Practical)
Now that travel is back, compact travel items like packing cubes and toiletry bottles are top choices for organized travelers. As global travel rebounds, smart travel gear is on the rise.
Product Examples:
Compression packing cubes
Travel-size toiletry bottles
RFID-blocking passport holders
Final Tips for Choosing a Niche:
Use tools like Helium 10, Jungle Scout, or Keepa to validate data.
Look for low-competition keywords and consistent demand.
Always check Amazon’s restricted product list before choosing a niche.
Ready to Start Selling?
The earlier you enter a promising niche, the more time you have to build your brand and dominate it. Focus on solving real problems, offering great customer experience, and using smart marketing strategies.
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Advantages of Having an IEC Code for Export-Import Businesses
To maintain seamless operations in the ever-expanding global trade scene, enterprises seeking to enter the import-export market must adhere to regulatory regulations. Obtaining an IEC Code is a vital prerequisite for international trade. The Import Export Code (IEC) is a unique 10-digit id number provided by the Directorate General of Foreign Trade (DGFT) of the Ministry of Commerce and Industry, Government of India. IEC Code Registration is a mandatory requirement for enterprises that import or export products and services. This article discusses the advantages of IEC Registration, how it allows seamless trade, and the significance of regular IEC Updates to confirm compliance.
What is an IEC Code?
The IEC Code is a business id number essential for international trade. Without this code, businesses cannot legally import or export items. The Import Export Code Registration is a one-time requirement with lifetime validity, making it one of the most convenient registrations for organizations wishing to expand internationally.
Who Needs IEC Registration?
The following entities must obtain an IEC Code to engage in international trade:
Manufacturers export goods.
Traders and wholesalers are involved in cross-border transactions.
E-commerce platforms selling products overseas.
Service providers dealing with foreign clients.
Freelancers offer services internationally.
Importers bringing goods into India.
Key Advantages of IEC Code Registration
1. Legal Authorization for International Trade
Obtaining an Import Export Code is the first step toward legally conducting import-export activities. It acts as a trade license, confirming businesses comply with foreign trade regulations set by the DGFT.
2. Eliminates Trade Barriers
Without an IEC Code, businesses face restrictions in international trade, including customs clearance issues, bank transaction limitations, and restrictions on government incentives.
3. Access to Government Schemes and Incentives
The Government of India provides various financial support schemes and incentives for exporters. Businesses with IEC Code Registration can avail benefits under:
Merchandise Exports from India Scheme (MEIS)
Service Exports from India Scheme (SEIS)
Rebate on State and Central Taxes and Levies (RoSCTL)
4. Seamless Customs Clearance
An IEC Code confirms smooth clearance of shipments through customs. Without this registration, businesses cannot process their goods through customs authorities.
5. Increases Global Market Reach
Businesses that complete Import Export Code Registration can expand their operations internationally, tap into new markets, and establish global partnerships.
6. Facilitates Foreign Transactions
Financial institutions require an IEC Code for processing international transactions. Having this code confirms businesses can receive and send foreign currency legally.
7. Lifetime Validity and No Renewal Hassle
Unlike other business registrations, IEC Registration is valid for a lifetime. There is no need for annual renewal, which reduces compliance burdens.
8. Builds Business Credibility
International partners and suppliers prefer working with businesses that have a registered Import Export Code as it increases reliability and trustworthiness.
9. Allows Online and Offline Trade Operations
Businesses can use an IEC Code for both online e-commerce exports and traditional export-import transactions. This widens the scope of business growth opportunities.
10. Supports Digital Trade and E-commerce Growth
With the rise of global e-commerce, having an IEC Code is critical for selling on international platforms like Amazon, eBay, and Shopify.
Step-by-Step Process for IEC Code Registration
Step 1: Visit the DGFT Portal
Cross to the Directorate General of Foreign Trade (DGFT) website and go to the IEC Registration section.
Step 2: Create an Account
Register your business by providing basic details such as email ID and mobile number.
Step 3: Fill in the IEC Application Form
Provide company details, business structure, and financial information in the online application form.
Step 4: Upload Required Documents
PAN Card of the business owner or entity.
Business Address Proof (Utility bill or rental agreement).
Bank Certificate or Canceled Cheque.
Digital Signature Certificate (DSC) (if applicable).
Step 5: Pay the Registration Fee
A nominal registration fee is required, which can be paid online through net banking or debit/credit cards.
Step 6: Receive the IEC Code
Once approved, the Import Export Code is issued digitally and emailed to the registered applicant. The process typically takes 3-7 business days.
Importance of Regular IEC Updates
While IEC Code Registration is a one-time process, businesses must make sure their IEC details remain up to date. The DGFT mandates periodic IEC Updates to make sure compliance.
Why is an IEC Update Necessary?
Prevent Deactivation: The government requires businesses to update their IEC details periodically. Failure to do so may lead to deactivation of the IEC Code.
Business Expansion: If a business expands or expands into new product categories, an IEC Update confirms seamless trade operations.
Address or Ownership Changes: Any modification in company details must be updated to avoid discrepancies in import-export documentation.
Banking and Financial Transactions: An outdated IEC Code can create hurdles in international payments and transactions.
Avoid Penalties: Regular IEC Updates make sure compliance with DGFT policies, preventing penalties or trading restrictions.
How to Update IEC Code?
Login to the DGFT Portal.
Go to the IEC Update Section.
Make Necessary Changes (Business address, PAN, Bank details, etc.).
Upload Updated Supporting Documents.
Submit the Application for verification.
Common Mistakes to Avoid in IEC Code Registration
1. Providing Incorrect Business Information
Confirm the business name, PAN, and address match with official records to avoid rejection of the IEC Code Registration.
2. Ignoring the IEC Update Requirement
Many businesses forget to update their Import Export Code, leading to compliance issues and trade disruptions.
3. Not Keeping Banking Details Updated
Incorrect bank details in the IEC Registration can result in failed transactions and delayed payments.
4. Incomplete Documentation
Submitting incorrect or missing documents can delay the Import Export Code Registration process.
Conclusion
Obtaining an IEC Code is an important step for firms looking to expand into foreign markets. IEC Code Registration offers several benefits, ranging from legal trade license and seamless customs clearance to government incentives and financial convenience. Furthermore, maintaining an up-to-date Import Export Code through regular IEC Updates promotes smooth global commerce operations. Businesses who take advantage of the benefits of IEC Registration can boost their credibility, enter new markets, and drive global company growth.
#iec code#iec registration#IEC Code Registration#import export code#iec update#import export code registration
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Business Operations Plan
Products
Charizard Vstar PSA 10 (Pokémon card): $600
various men's clothing: $200
30-gallon aquarium kit (with stand): $150
Ninja Foodie 5-in-1 grill: $150
Bench vise: $50
Bench grinder: $50
Purchasing of product(s)
I purchased the majority of the items listed from friends and various marketplace sellers. I have also included some items from my own personal collection, such as the Pokémon card, clothing, and the aquarium. I have personally spent a total of $50 on these items since the start of this project, which falls within my budget.
Startup process
I have already purchased the items I have listed, whether it be recently or before this course. I believe that I have enough to make my projected profits by the end of this course; however, the items and pricing may change as I work through this business. I will also need to start advertising on the platforms I am selling on to generate attention to my profiles.
Licenses and permits
There are no licenses or permits required to resell on Facebook Marketplace, Kijiji, and Amazon. However, there are restrictions on what can be sold on these platforms, such as alcohol, tobacco products, etc.
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How To Make Money Flipping Items From Online Liquidation Auctions?
Flipping items from online liquidation auctions can be a profitable side hustle or full-time business if done correctly. Liquidation auctions allow buyers to purchase returned, overstocked, or refurbished products at a fraction of their retail price. By strategically selecting, purchasing, and reselling these items, you can turn a solid profit. Here’s how to get started.
1. Find the Right Online Liquidation Platforms
Many websites specialize in selling liquidated goods. Research different platforms to find the best deals and ensure they offer reliable inventory.
2. Choose the Right Products to Flip
Not all liquidation items are worth reselling. Focus on categories with high demand and good resale value, such as:
Electronics – Phones, laptops, and gaming consoles often sell quickly.
Apparel & Footwear – Name-brand clothing and shoes can yield strong returns.
Home Goods & Appliances – Kitchen gadgets, tools, and vacuums are always in demand.
Toys & Collectibles – Limited edition and trending toys can be profitable.
Avoid items with high return rates, excessive damage, or restricted resale rights.
3. Evaluate the Condition of the Items
Liquidation items are often sold as-is, meaning they could be new, used, refurbished, or damaged. Always check the auction’s condition ratings:
Brand New/Like New – Higher resale value but might have a higher upfront cost.
Refurbished – Tested and repaired but may have minor cosmetic issues.
Salvage – Often not worth reselling unless you specialize in repairs.
Buying manifested lots (where items are listed individually) is safer than unmanifested (mystery) lots.
4. Determine the Profit Potential
Before purchasing, research the resale value of the items. Use platforms like eBay, Facebook Marketplace, and Amazon to compare prices. Factor in:
Cost of Goods – The purchase price of the auction lot.
Shipping & Handling – Costs for receiving and reselling the items.
Marketplace Fees – eBay, Amazon, and other platforms take a percentage of your sales.
Aim for a minimum 30-50% profit margin to make the investment worthwhile.
5. Sell on the Right Platforms
Maximize profits by listing your items on multiple platforms. Take clear photos, write accurate descriptions, and price competitively to attract buyers.
6. Scale Your Business
As you gain experience, reinvest profits into larger liquidation lots. Consider specializing in a niche, automating processes, and using fulfilment services like Amazon FBA to streamline operations.
By following these steps, flipping liquidation items can become a sustainable and profitable business. Happy flipping!
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