#realtrumpsfake

[naturalgracebe]

Authenticity is THE trend for 2025!

Let's face it: we are collectively tired. Tired of perfectly lit influencers who supposedly 'just woke up'. Tired of smoothed faces that no longer show a pore or wrinkle. Tired of a digital world where everything is stylised, filtered and curated as if it were a museum exhibition. Good news: in 2025, authenticity will be the new norm.

Finally a trend we can get behind

Authenticity will become the common thread in photography, video, social media and branding. People crave real stories, the beauty of imperfection and the power of authenticity. No wonder glossy editing tools and AI-generated perfection are quietly losing their grip. The world is finally coming around to what we at Natural Grace have been calling for years: real is more beautiful than fake.

The psychology behind this trend

Several studies show that prolonged exposure to filtered, unrealistic images is detrimental to self-image. Social comparison processes - a psychological mechanism in which we constantly mirror ourselves against others - make us feel less worthy when we only see perfect pictures.

The rise of authenticity stems from a backlash against these harmful effects. People want to be able to identify again with the images they consume. They are looking for authenticity, connection and recognition. This applies not only to social media, but also to photography, branding and even video production.