#putting my graphic design skills to more use making adverts for my web site than i do at my job where im paid to do graphgic design

[baysee]

HOW DID THIS THING GET IN HERE?!!!!!!!!!!!!

HOG.NEOCITIES.ORG/VENUS

[iconiceyesbirminghamwestmid-blog]

Dwelling Of Graphics Design

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In addition they put together promotional shows, packaging, and advertising brochures for services and products, and design particular person logos for products and businesses. Half of the freelancers would maintain steady jobs in both a computer graphics firm or employed in some laptop related group.These small companies can not afford to pay the fees demanded by large design firms. While It is vital to have (or at least be working on) a consistent colour palette to your weblog, you possibly can work sure colours into your pictures that can seemingly improve the number of shares your posts generate. If you're a gifted graphics designer, you'll be able to even earn cash with IMVU. Oftentimes businesses will be part of professional networks and or business itemizing guides which offer them a "internet portal" on their community. The pc software applications used by laptop graphics designers assist them create interactive web platforms, computer animation, product packaging, books, magazines, and a wide range of different products. There might be many alternative purchasers with many alternative requirements that means that a graphic designer will hardly ever get bored as they're engaged on something new and interesting at frequent intervals. If you're a graphic designer, we also encourage you to debate your helpful concepts and tips for business novices from the remarks under. An entry-level Graphic Designer with less than 5 years of experience can expect to earn a median whole compensation of C$38,000 based mostly on 1,341 salaries offered by anonymous users. Graphic Design: A History (third edition) contains over 500 new photos, a new chapter on present developments in digital design and an expanded introduction. Research reveals people spend extra time on a nicely designed web web page than on a low quality net page. So, it is easy to alter the size of image whereas sustaining similar decision and high quality of emblem whether they have to be printed on business cards or on banners of firm. best logo design services iconiceyes Birmingham, West Midlands in America have a terrific duty on their shoulders. Solution: If the graphics have been created in Microsoft Word or PowerPoint, open them within the software program and edit the text. These are the rewarding benefits of hiring a graphic designer for your corporation which you shouldn't in all probability skip because your on-line presence is at stake right here. The graphics tablet however is much more correct when drawing photographs on screen and you can even trace over pictures on paper to make the picture on display screen look extra lifelike and artistic. It's for the professional graphics designer and it price fairly a bit. Poster and theatre designer, lithographer, painter and creator of typefaces, Cassandre, one of many biggest commercial artists of this century. There is no telling what shapes, vectors, and brushes you'll need in your graphics projects. Graphic design services could sum up your total company and you wish to make sure that you are represented properly. Placing graphics in your promotional convention bag that match the events venue will make sure that you keep away from making your organization look cheesy or ill-prepared for the market phase. 2. Offering related data that the person is looking for- Just a beautiful website with informative house page is a trick a few of the net designers use to attract guests.

[templified]

Best WordPress SEO Optimized Themes

New Post has been published on https://www.templified.com/best-wordpress-seo-optimized-themes/

Best WordPress SEO Optimized Themes

Adsense is definitely the easiest monetization method for a simple website such as blogs, niche websites, magazine, news And forums because it doesn’t require any technical knowledge to use and setup. AdSense and SEO In that in your mind you may want to examine these amazing SEO friendly WordPress themes.

Adsense optimization for your website is a great way to boost your click-through rate, and it’s all accomplished by engineering small details which actually make a difference. Things like placement of adverts and the size of the advertisements themselves are vital, even though it might look like a trivial issue. They key is to have the perfect balance between adverts and content. The adverts must be current but not obnoxious; the content must still be king.

Enough About AdSense itself because you are here looking for a AdSense Optimized WordPress theme and here you will find the best ones. I kept out spammy looking themes that are constructed to trick people to click on advertisements And left those that are well designed with great user experience and with a great code base. Enjoy!

ProStore

This gorgeous Adsense template features the optimal personalization options in a fantastic package. When you’re searching for a fresh AdSense optimized template to feature your content, photography, or design work, the large array of high quality themes makes WordPress an exceptional option. Although there have been many first-rate portfolio themes available for WordPress for quite some time, recently there has been a substantial increase in the selection of responsive portfolio themes and it’s easy to understand why. If you want your visitors to have the capacity to quickly see your portfolio website on a mobile phone or maybe tablet, together with a PC, a responsive WordPress portfolio theme is the best solution.

WordPress is the most popular blog platform around, simply because it’s super easy to utilize, it is highly adaptive and it has a lot of highly effective attributes. There is certainly a whole lot you can alter with every single WordPress blog theme, so it is really crucial to pick an exquisite WP theme that gives the functions which you require. A well crafted blog theme helps you to entice readers and with an excellent WordPress blog theme, the code and design is good so your web pages will load up rapidly and that will let you rank higher on the search engines. This remarkable personal blog theme theme includes everything you could possibly need provide an extraordinary, professional blog on just about any issue such as travel, food, web applications, business, personal, trends and more.

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Innovation

The Innovation WordPress theme is one of my top picks for visually arresting, highly intuitive, and professionally stable website building.  Add Adsense and you can monetize this theme in a heartbeat.  It’s going to really convert.  The package includes such a vast collection of useful, gorgeous, efficient, and powerful features and elements that you can use it easily for many different industries or niches. No design or development skills are necessary, and you never need to touch a line of code to create the precise look you want no matter how large or complex you need your website to be. The end result will always display beautifully on any size screen due to its responsive layout and retina ready graphics. More than 230 prebuilt page demos are included in the Innovative WP theme package. Click a few buttons with your mouse to install one or more and your site can be active in no time.

The customization options do not and if you select one of those demo pages to use on your website. Innovation lives up to its name because it includes so many more modern and top-quality options for bespoke site creation. If you wish to sell either physical or digital products, the premium plug-in WooCommerce, which is included with this theme, provides the perfect solution. Also included are various premium features such as a review form that allows site members to add testimonials or share ideas with you. For blogging or static websites, the Innovation WordPress theme delivers a seriously outstanding experience for everyone.

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San Francisco

Totally contemporary, absolutely clean in design, San Francisco is a magazine theme with Adsense optimization, though of course you can use it with any of the Adsense alternatives like  Amazon Associates, Adversal, PopAds, Media.net or PropellerAds Media.  You’ll have total control over almost every setting in this adaptable, adjustable and flexible WordPress Adsense theme.  And you won’t be needing to learn how to code to use this theme, it’s just like so many others, easily modified by a few clicks off the mouse.  There are a stunning 336 demo page samples so far and they just keep adding more and more as time goes by.  With FlexAds, you can quickly and easily place ads above or below the header, no matter what dimension you need those ads to be.  San Francisco is a great choice for monetizing your WordPress site with an advertising network.

For more options of WordPress magazine themes, have a peek at our collection.

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Grimag

Built as a publishing solution for SEO experts, writers and editors, Grimag is a very powerful publishing solution with Adsense optimization.  That means that while there are tons of prominent ad-space placements, they all perfectly blend into the content so your reader’s experience is never sacrificed to make a few extra dollars.  It’s important to deliver a great experience and Grimag strives to do that for each and every one of your visitors.  Grimag is responsive, it’s BuddyPress ready, there are tons of great features to help make your site a real money making enterprise.

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Suarez

Suarez is a great looking AdSense ready WordPress theme, perfect for blogs and magazines of all sorts.  There are tons of amazing social networking tools for integrating all of your social media accounts, which is a key to modern blogging.  These days, so much traffic can be generated from Pinterest, Twitter, Facebook and other social networks, you really can’t ignore the power of perfect social media integration.  Suarez is like all Tesla Themes in that it’s got incredibly detailed documentation and really top notch support.  With the drag and drop page builder, included for free of course, you can create a layout that perfectly reflects what you want your site to look like.  Suarez has loads of short codes to, each one designed to give you the features your pages and posts require.  Categories sliders, filtered results on your sidebars, localization and more.  Of course, we’ve recommended this theme as an Adsense ready theme, so you know there are going to be amazing features for including your advertisements in each post or page.  Handy.

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Ad-Sense

This is Ad-Sense, a strong and professional WordPress theme that makes it possible to monetize your site through AdSense. A whole lot of people ask, how do I monetize my site? The answer for a whole lot of people is AdSense, from Google. Surely, you can sell products on your website, always a terrific idea for making a small amount of cash from your blog and that is certainly possible with Ad Sense. But a growing number of bloggers are selecting an AdSense optimized theme to help get the work done. Ad-Sense is fast loading, SEO optimized, fluid and 100% responsive and it is the most advertising friendly theme available on the market. I really like how this theme detects various adblockers and locks content so that your advertisements absolutely get noticed. The way this is done is not intrusive either, there is a cool floating box showing consumers information that they have to disable whatever adblocker they are running. It’s a terrific system. With 8 predefined designs, you have got an excellent bunch of possibilities to select from.

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SteadyIncome

Adsense is a popular way to monetize any sort of blog or magazine website.  Adsense isn’t just wildly popular, it’s highly effective.  Online marketers love this theme.  Bloggers, entrepreneurs and magazine writers too.  Why?  Well, the long list of features is a part of the equation, with a powerful subscription tool, advertisement optimization, featured products, WooCommerce and a lovely responsive design.  All of this is finely crafted to help maximize your income from Adsense or other display ad systems.  Personal or professional bloggers alike agree that Steady Income is one of the best themes for making money with online ads.

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Doberman

This is Doberman, a amazing magazine theme for WordPress. Flat in it’s visual style, modern and fun, it is a terrific theme that will assist you present your content in a professional, attention getting way. Meant to help your articles go viral via use of social networking, Doberman is put up with advertisements firmly in mind. You are creating cool viral articles, you have got to find a way to monetize that content and Adsense is always a excellent option. It’s easy and reliable. You’re not confined to a single style with Doberman, all fonts and colors can be changed around with ease. And the simple homepage layout is totally under your control also, using a drag and drop page builder in addition to tons of powerful widgets. None of that needs any ability to code and they all help add versatility to your site.

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WordX

Online blogs and internet magazines can really utilize the bold, professional style and the well-constructed layout and code that they get with WordX WordPress theme. WordX does a marvelous job of arranging content and high quality HD images to present a professional and polished appearance which will convince website visitors to stay and appreciate the content. For businesses that are using Adsense to make money, it’s a key factor.  Keeping the audience around on a ‘sticky’ site is far more valuable than having the audience’s attention for a fleeting moment.  This WordPress theme offers 100% responsiveness so that folks can appreciate pictures, the text and other info from any mobile device like smartphones and tablet computers.

If it cannot be located by potential customers, a web site won’t ever prosper. This WP theme is completely incorporated with the most recent search engine optimization choices, which means that you’re going to be seen by the spiders and you’ll be ranking in no time.  Some of the characteristics you may appreciate in your site: complete integration with AdSense, multiple flexible ad-blocks and a carousel attribute that is exceptional.  If you always want to put your best posts and images out there, this is a wonderful way to do just that. These key features will enable you to assemble a content-rich web site with the WordX WordPress theme that brings in sales and brings traffic.

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Pretty Chic Pro

Pretty Chic Pro is a femininely styled, elegant and beautiful WordPress Adsense optimized, creative blogging theme that’s perfect for content creators who’d like a simple, stable and beautiful platform for their blogging efforts.  Pretty Chic Pro is all about AdSense, using a variety of widgetized areas to add AdSense content or content from other advertising networks for that matter.  The choice is up to you.  Pretty Chic Pro makes it easy to connect with your readers because the design is simple, doesn’t detract from the message or from your advertisements.  With a great Adsense theme like Pretty Chic Pro it’s possible to drive more traffic, since the site loads up so fast and since it looks great on all devices with it’s native responsive design.  Genesis child themes are also always up to date and any time WordPress updates, your framework updates, meaning your site will never experience downtime.

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Daynight

One of the best things about a pre-made premium WordPress theme is the fact that you can get your site set up really quickly.  In the past, you might have had to struggle to get your money-making strategy set up too but with Adsense, or any of the other popular display ad platforms, setting up to make some money with advertisements is justa s easy.  Daynight is a flexible theme that’s ready to help you set up your site quickly and efficiently.  Daynight’s developer has done a wonderful job of making sure they’ve followed all the major SEO practices to help this site rank well in the SERPs.  No matter what topic you’re covering from recipes to travel, world news, politics, sports, this theme helps present your articles in a really clean, modern way that helps attract and retain readership.  Daynight is responsive, it loads up fast, it supports mega menus, right to left and all other language translation capability.  It’s really a solid choice for a global audience.

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DizzyMag

DizzyMag is all about making money.  For some people, that’s what it’s all about and WordPress can be a fantastic platform to help you monetize your web endeavors.  If you need an Adsense optimized theme, DizzyMag may be what you’ve been looking for.  With this advertising friendly theme, entrepreneurs will find it easy to set up Adsense to generate income from their blog posts.  As an online magazine, DizzyMag is well crafted, with a modern style, clean layout and it’s got a whole bunch of customization options that keep your site looking great.  For whatever kind of magazine, online shop or portfolio, Dizzymag is packed with tons of features, it’s robust and professional and the Adsense monetization options are incredible.

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Pinstagram

Of all the themes out there with Pinterest style layouts, this is one of them.  One cool thing about Pinstagram, you can put your Adsense advertisements anywhere you want, finding that perfect spot for each and every ad.  With Pinstagram, you will have the option to put ads in multiple places at the same time too, which means you’ll always be able to maximize your online ad revenue.  This theme, created by MyThemeShop, has the traditional Pinterest style layout, it’s a fantastic theme for crafting an online social network of your very own.  With the Pinstagram theme, you’ll be able to customize all of your site’s most vital areas and you won’t need to learn to code to get it accomplished.  Pinterest’s growth has been nothing short of incredible!  I mean seriously, I don’t get it.  It’s images that other people like.  That’s it!  But what is it about Pinterest’s unique layout, it’s unique style, that makes people so attracted to it in the first place?  Who knows!  But you can certainly take advantage of it with a great theme like Pinstagram.  Here are some more WordPress pinterest style themes.

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Newspeak

If you want to monetize your site with Adsense, you’ll want a theme that’s built to do just that.  Meet Newspeak.  Now, it’s not just Adsense that will work great with this theme, you can even use Amazon Ads, BuySell Ads, Media.net or infolinks with Newspeak and each one provides a certain set of distinct advantages, but since Adsense is the biggest and most widely known, it’s the one I recommend.  Newspeak is a well built magazine theme with multiple layout variations to give your site a unique feel.  This responsive, SEO strong theme supports any language, WooCommerce, RTL layout and more.  If you’d like a professional platform for content publishing and easy management and customization, look no further than Newspeak.

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[hyperwebsolution]

A Brief Update to my Web Design/SEO Experiment

It’s not “what you know”…

This is just a quick update in regards to my progress setting up my business. I have started an experiment involving documenting the process of creating my web design/SEO business. You can read the first post here to get a better idea of what it is about.

Obviously, a big part of what I do comes down to what knowledge and skills I can provide to my clients. But what I am talking about is actually finding the work. Often times,  when being self-employed it is about good old hustling – which I will get to in a minute, But a lot of it comes down to who you know.

In my opinion, networking is a big part of being successful. I am not an overly extroverted person, but I am more than confident enough to get out and start networking – be it in-person, or online. I have really began to see the potential and power of this recently, and will continue to push and build my network.

It isn’t all about getting work either. I found that upon doing this, it also provides more opportunities to learn, or even pass work on to someone else if you don’t necessarily have that particular skill set.

You may even provide more value to your customers in doing so as well. For example, as a web designer, knowing a few good photographers or expert graphics designers can actually help your customers since they don’t need to stress about finding them.

I have also recently been invited to a couple of networking groups, and have met some great people over the past few months which I think will become a big part in finding more work, as well as learning and growing.

Now to the hustling

I have used this trick quite a bit for both my teaching business, and now this one too. I know just how powerful Facebook and social media can be so I decided to put it to good use. The best part is that this type of marketing is free.

I may go into detail more about this in another post, but it is essentially using Local Facebook Groups as a way to promote my business.

Is this frowned upon? Sometimes.

Is it spammy? No, not if you do it right.

Does it work? Absolutely!

I joined a range of local groups on Facebook and created a pretty detailed post about me and the services I offer. Once accepted into the groups, I would post to them on a rotating basis.

This has led to me gaining a range of new meetings and client work!

Although this doesn’t often convert the best, since it is not targeted enough and they are cold traffic. It still really does work.

One thing to keep in mind though is to not go over-board and spam them, That will end up getting you kicked out of the group!

My Website Progress

This has really been annoying me as I need to get cracking and finish it off. Regular good content is great for a website, plus I want to get it mostly completed so that it is presentable enough to run some Facebook adverts.

I am tempted to run a few ads now, but I don’t want them looking around and getting the wrong impression if they miss the fact that having my site incomplete is deliberate.

I have began work on my services pages. I am structuring the content so that it is all based off of one service page that links out to the services that I offer. They will also be accessible from the drop-down menu, and interlink between each other where relevant.

This is a good set up from an SEO perspective since all of the authoritative pages (once they get that way) will pass authority throughout the other services.

Social Sharing and Newsletters

These are an important part of a website and I have finally implemented them. You will see a subscription box below this post and can be notified about updates that I make and some helpful tips, news and info that I will be putting out.

I aim to create some share-worthy and informative posts that will help create more relevance about the services I provide and also as a way to help my clients better understand what this whole web design, SEO, and social media thing is all about.

I think for now I will leave it at that for an update. It is 2:10 AM currently and I have another busy day/rest of the week to continue with tomorrow. I just wanted to get this out there since it has been too long since I last posted.

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Join the mailing list to receive the latest news & info, as well as updates on my website experiment.

Click here to know more:  https://hyperwebsolutions.co.nz/brief-experiment-update/                                                 

[itsmeannabanananik]

Source five and source six

Source five: Ban outdoor advertising by Neal Lawson

The source is relevant as one of the AR works I’ll talk about is a result of cultural resistance against outdoor advertisements.

It couldn't be said that the source provides direct art criticism as the article is not related to the art topic at all. However it expresses the resentment about obtrusive outdoor advertisement, briefly discusses harmful influence of ads on our mental health and self-esteem. The author is strongly convinced that ads are there just to sell you one thing — unhappiness and dissatisfaction with your-self. And as the solution, Lawson proposes to ban outdoor advertisement; he also considers that our cities would be transformed: ‘we would see more of the sky and our urban landscape. And our minds would have that bit more space for ideas, plans, love or just to daydream (Lawson 2012).

The source could be helpful in grounding and explaining counter-culture position of the chosen artwork from individual’s point of view considering social, political and psychic perspectives. NO-AD AR application could be compared to analogue of author's solution to ban the ads, as app kind of refuses to perceive an original content. Following this line, NO-AD application is an art piece of banning, rejecting and denying. And this, once again, builds a tight connection with activism, Street art subculture and motivation force of it.

Quotations:

‘The harm is the same as for other advertising. Images of perfect bodies, flash new cars or cheap fast food are researched, tested, designed and plastered everywhere to make you feel anxious, insecure or become obese. Adverts are not there to inform but to sell one thing: unhappiness. They work because they make us dissatisfied with what we've got or what we look like.’

‘They help sow the seeds of mental illness, insecurity, humiliation, debt, brand bullying at school and, through the remorseless use of resources they inspire, they threaten the planet.’

‘And the thing about outdoor advertising is that you can't not look and you can't escape.’

‘If outdoor adverts were banned, our towns and cities would be transformed. We would see more of the sky and our urban landscape. And our minds would have that bit more space for ideas, plans, love or just to daydream. Some sites could be used for great public art, information and inspiring poems and quotes. Not just another airbrushed perfect body meant to make us feel inadequate.’

‘A ban would be aesthetically, culturally and environmentally right. But it's what it says about us that matters too. It would be a sign of collective and democratic power over the market. It would be a signal that says the public interest trumps private interest. That the freedom to be fully human, and not just be subjected to an endless onslaught of adverts, should come first. That we are citizens more than we are consumers.’

Source six: Augmented Reality an Emerging Technologies Guide to AR by Gregory Kipper and Joseph Rampolla.

This source is relevant as it describes the AR as newly arrived technology in a great detail.

The book doesn’t apply art criticism or any criticism at all. I would say it’s a purely technical book that talks about AR from technical point of view, giving understanding of AR development, implementation, building and coding system.

This source could be helpful for understanding the content of the subject as a technology or even a set of technologies and could be applied for introduction section for giving general information about Augmented Reality. Brief history, definition, components and usage in different fields are relevant to the paper and would be useful in terms of discussing them from art point of view or during chosen artwork examination. Technical information may change or influence my personal critic point of view while working on thesis, as better understanding of technical aspect may disperse the magic around recently discovered topic.

Quotations:

‘Augmented Reality (AR) is a variation of a Virtual Environment (VE), or Virtual Reality (VR) as it is more commonly called. Virtual Reality technologies completely immerse a user inside a synthetic environment and while immersed, the user cannot see the real world around him. In contrast, Augmented Reality is taking digital or computer generated information, whether it be images, audio, video, and touch or haptic sensations and overlaying them over in a real-time environment.’

‘Unlike Virtual Reality, Augmented Reality allows the user to see the real world, with virtual objects superimposed upon or composited with the real world. Therefore, AR supplements reality, rather than completely replacing it as depicted in Figure 1.1 Augmented Reality can be thought of as the blend, or the “middle ground,” between the completely synthetic and the completely real.’

‘Augmented Reality can also be used to remove real-world information, not just add to it.’

‘Building on the basic definition and descriptions of AR’s capabilities let us expand a bit further and outline the three characteristics that need to be present for true ­Augmented Reality: 1. AR combines real and virtual information. 2. AR is interactive in real time. 3. AR operates and is used in a 3D environment.’

‘Augmented Reality is not just one technology. It is the combination of several technologies that work together to bring digital information into visual perception. AR is a highly compelling, virtually endless, collection of technology-assisted experiences that helps create the real-time Web.’

‘As Gene Becker of Lightning Laboratories puts it, Augmented Reality is: a technology. a field of research. a vision of future computing. an emerging commercial industry. a new medium for creative expression. Interestingly enough the same list could have, and may have, been applied to the 2D graphical user interface that became popular in the 1980s.’

‘Augmented Reality appeals to the education approach that students learn the most when they take control of their own learning and interact with the real and augmented environments. With Augmented Reality students can manipulate virtual objects or representations of real objects that would otherwise be impossible to hold as well as learn tasks and skills. The benefit with AR learning is that there are no real errors only various degrees of learning experiences. AR also has tremendous potential for advanced education and maintaining a set of skills. .. Beyond the blended nature of the training the other value is that there are no lasting consequences if mistakes are made. Any mistakes that might be made would only provide opportunities for more real-time feedback and authentic learning while appealing to multiple learning styles.’

‘Virtual Reality is a completely artificial digital environment that uses computer h ­ ardware and software to create the appearance of a real environment to the user. For a user to “enter” a Virtual Reality environment they must first put on special gloves, earphones, and goggles, all of which receive their input from the computer system.’

‘Virtual Reality is the complete immersion into a digital world either based on a real model or completely fabricated. Augmented Reality is the blending of digital information within a real-world environment. The similarities between the two are that they both use various sources of information and programming to create visual, or other sensory, simulations to create an experience. In spite of the similarities in feel to the user, there are more differences between AR and VR than there are similarities, with the biggest difference being that one takes place in the real world and the other does not.’

‘The first real challenge for AR is having a wide range of excellent user ­experiences available to people. Currently content is somewhat obscure or appeals to a narrow range of users, however this is quickly changing. For now Augmented Reality remains largely unknown to the general public and in order for this to change a great variety of user experiences will have to be created that are functional, affordable, and have a low-learning curve.’

‘Though it has been under development for over four decades, 2009 is widely ­ considered the year that Augmented Reality technology became mainstream. The current hype surrounding this technology is similar to previous tech hype in the past;.. Augmented Reality is, and may continue to, go through similar trials but there are some differences that give it a much better chance of widespread success.’

‘The mobile phone will act as a bridge from present-day AR to AR of the future, particularly as mobile phones continue to grow in speed and capability. By continu­ ing to use the hybrid tracking and sensor fusion techniques available in mobiles today, many of the c ­ hallenges of recognition will be overcome and in turn create an environment where more and more interesting and useful content is created for AR.’

‘..it suffices today that Augmented Reality has the potential to impact almost every industry, from education to maintenance, medicine to business, entertainment to law enforcement.’

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7 design predictions for 2017, that might actually happen

Every year, blogs like this one try to predict what’s going to happen in our industry over the next 12 months. Design is a product of its environment and good design reflects the world that it exists in; no one has a crystal ball, so unsurprisingly design predictions are wrong as often as they are right.

However, there are clear emerging trends on the web. Sometimes we see developments happen in front of us. Sometimes they keep coming up in conversation. Sometimes one solid idea unites a set of related trends. More often than not, we’re just following the age-old pattern of revolution and counter-revolution.

Here are seven developments I think we’ll see this year, together with a score on how confident I am that I’m right…

1. 2017 will not be the year of VR

VR is amazing. The ability to disconnect from your context and immerse yourself in a more flexible reality is genuinely world-changing. What’s more, the technology is finally mature enough to deliver on its promise. But VR will not be a mainstay of web design in the next 12 months.

The common objection to VR is the cost of the kit, but actually a VR headset is relatively cheap. A smartphone costs in the region of $850 (and only lasts a month less than the contract you sign to get it) and the mobile web is still growing at pace. (What’s more, you can use that self-same smartphone and some cardboard to create a rudimentary VR setup.)

Most people are too lazy to put on a VR headset just to order pizza

What’s holding up VR is our laziness. If you look at your web stats, you’ll see that most mobile browsing occurs via wifi; in other words, we’re browsing the web on portable devices when we’re not mobile. We know that we’ll get a better experience on desktop, but the desk is all the way over there, and my phone’s already on, and it’s in my pocket…

The biggest challenge to VR is that it can’t be used casually. VR is an event, an experience. Most people are too lazy to put on a VR headset just to order pizza. So we’ll play games, watch movies, tour vacation spots, but we won’t browse Vice, or flick through Facebook, or just kill time. Until we do, VR will always be a supplementary technology.

 Confidence: 8/10

2. We’ll be obsessed with security, but forget passwords

For many people, 2016 was a bit of a gut-punch, and there’s inevitable fallout from that. In industry terms, it doesn’t actually matter if Russian hackers put Trump in the Whitehouse, what matters is that the issues of hacking, privacy, and security have entered the public consciousness.

It’s very likely that over the next 12 months we’ll see an increase in the use of browsers like Vivaldi. It’s very likely that many more sites will be using SSL certificates. It’s very likely that every client you meet this year is going to have at least some questions about security.

One potential benefit of our renewed obsession with privacy is the end of passwords. Passwords have never been secure, because humans aren’t good at remembering long strings of random characters, and computers are. Passwords have always been a least-worst solution. The last few years have seen numerous attempts to move beyond them, ranging from master password applications, to social media sign-ins, to email-based logins. Finally, we have a great alternative in the form of fingerprint ID.

In 2017, the option to sign into sites using your fingerprint will become commonplace. The ubiquitous nature of mobile devices, and the steady decline of desktop browsing, coupled with the obvious benefits of a unique identifier that you don’t need to remember, will be the tipping point for simple security on the web.

Confidence: 6/10

3. Someone will finally make AI work

Obviously it won’t pass the Turing test, it won’t even try to. But provided that the marketing department agrees to call it “AI”, then machine learning and pattern recognition will make 2017 year zero for widespread artificial intelligence.

…it’s a short hop from A/B testing, to collaborative A/B testing where results from multiple sites are pooled into a single AI

At the core of this AI revolution, will be an enhanced approach to A/B testing; A/B testing only produces reliable results when you have many thousands of sessions to gather feedback from—more than most sites can muster. With the continued growth of design patterns, and the acceptance of design convergence over the last couple of years, countless designers are working with comparable UI elements. All of which means it’s a short hop from A/B testing, to collaborative A/B testing where results from multiple sites are pooled into a single AI. Complex design problems can then be solved using feedback from millions of users across thousands of sites.

In 2017 someone will release a cloud-based solution that will gather data from across the web, and interpret it intelligently so users can design from an informed point of view. This process won’t replace designers, because insights will, by necessity, be broad and work on a design pattern level. How to implement those insights will be a key talent for designers over the next decade.

Confidence: 3/10

4. The death of the web(site) and an end to online advertising

Designing sites as component-based systems, rather than as individual pages has been a popular approach for a number of years. The latest formalised version of the approach is Brad Frost’s Atomic Design. The value this methodology brings is an increased flexibility, greater consistency, and a more responsive approach across different media.

In 2017 we’ll take the next step by detaching components from sites, and delivering content as brands, rather than distinct websites. A travel service for example, might have hotel listings, flight listings, venue reviews, currency conversion, weather reports, all displayed in a single browser window, and all syndicated from different content providers. We’ll effectively be browsing as we do now using multiple tabs, but on a single screen.

Initially these services will be web apps, eventually we may see them evolve into distinct browser-like applications.

The side-effect of this new approach to syndication will be the final nail in the coffin of the floundering advertising revenue model. Advertising has always been a flawed method for funding the web: adverts are intrusive, unpopular, and impact content.

There are now two distinct webs forming, the traditional web that is locked in to single providers, and a SaaS model in which micro-payments buy access to select content. As 2017 progresses we’ll see the growth of the payment model, not in the form of paywalls, but in tiny micro-payments, enabled in the browser, that pay for syndicated content as we consume it.

Confidence: 2/10

5. The web will be beautiful

Utilitarian design has been the de facto approach for five years or more. We talk about design being “invisible”, as if a user being aware of design is somehow harmful.

Through 2016 there was an increasing interest in “delightful” design. Companies like WeTransfer enhanced their value with conspicuous design. Leading design thinkers like Stefan Sagmeister were advocating for beauty. The austerity of flat design has already been supplanted by a rediscovered love of gradients.

A reaction against the over-reliance on frameworks has lead to designers exploring more expressive ways of communicating

As human beings we’re attracted to beauty. If a product is beautiful, the experience of using it is more enjoyable. A product that is enjoyable, will be used more.

The drive for beauty is tied up in a number of ongoing trends. A reaction against the over-reliance on frameworks has lead to designers exploring more expressive ways of communicating. Hand-lettering and illustration are amongst the most in-demand design skills.

Even a clunky 2017-style AI can follow a set of rules to make type legible, to make colors inclusive, to make layouts responsive; those skills have all been mastered. In 2017, each designer’s strength will be their own craft skill, a unique vision of what is beautiful.

Confidence: 9/10

6. Design tools will explode

It’s a common misconception that there are a lot of design tools available. In actuality, there are a few key areas that receive all the attention, while the bulk of our processes are under-served. If you need a color picker, you have almost too much choice. If you’re looking for a prototyping tool there are a dozen or more professional-grade options available. If on the other hand you’re looking at vector graphics, you realistically have three options. For Bitmap artwork, it’s more like two.

There is clearly an appetite for new solutions to new problems. Web professionals, by our nature, are the first to dive into new technology. We think nothing of working with applications that are still in beta. The growth of prototyping tools demonstrates that there’s also a generation of software developers out there, ready to create innovative, exciting, and affordable design applications.

At the very least, in-app tooling will dramatically evolve this year. Adobe is reportedly working on AI additions to Creative Cloud as it tries to re-establish its dominance in the market, and it’s likely that other major players will follow suit.

Automation is the key word for software in 2017, and it will all be aimed at freeing up your time for more creativity.

Confidence: 7/10

7. The unstoppable rise of VX Design

Right now, someone somewhere is writing a Medium post in which they coin the latest industry buzz word. It’s probably very similar to “UX” only more-so. It’s probably “VX”; “VX” is one step along the alphabet, and still includes the cool sounding “X”. “VX” could be a reference to “VR”, it probably stands for “Virtual Experience”.

The term “VX Designer” will be virtually meaningless, but eight out of ten designers will be using it on their social media profiles by December. Several new design blogs will pop up, dedicated to “All things VX”. At this year’s MAX, Adobe will announce a specialist version of Creative Cloud, targeting “VX Designers”.

By the end of the year we’ll all be pontificating on “VX” as the only legitimate approach to design in 2018.

Confidence: 10/10

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