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How Procurement Webinars Can Help You Stay Ahead of Industry Trends
Are you looking for ways to stay competitive and informed in the ever-evolving world of procurement? With new technologies, changing policies, and market dynamics reshaping the industry, staying current is no longer optional—it’s essential. One of the most effective tools for procurement professionals in Canada, particularly in Victoria, BC, is participating in procurement webinars. These interactive online sessions provide valuable insights, expert guidance, and the skills needed to navigate the challenges of today’s procurement landscape.
At The Procurement School, we specialize in delivering online courses on procurement and procurement certification courses designed to help professionals like you stay ahead. Let’s explore how these webinars can transform your approach to procurement and ensure you remain at the forefront of your industry.
Why Choose Procurement Webinars?
Webinars have revolutionized professional learning by offering flexibility, expert insights, and real-world applications. Here’s why they’ve become a go-to resource for procurement specialists:
Convenience: Participate from anywhere, whether you’re in Victoria, BC or another part of Canada.
Cost-Effective Learning: Compared to in-person training, webinars offer a budget-friendly way to gain new knowledge and skills.
Expert-Led Sessions: Learn directly from industry leaders who share cutting-edge trends and best practices.
Key Benefits of Procurement Webinars
1. Stay Ahead of Industry Trends The procurement field is constantly changing, influenced by advancements like AI, data analytics, and sustainable sourcing. Webinars focus on these emerging trends, helping you anticipate and adapt to changes effectively. For instance, understanding how to incorporate sustainability into procurement strategies is a growing priority, and webinars provide actionable insights to integrate these practices seamlessly.
2. Learn from Industry Experts Access to expert knowledge is one of the top advantages of procurement webinars. Leading professionals share their experiences, case studies, and solutions to common challenges, enabling you to learn from their successes and mistakes. At The Procurement School, our webinars are led by seasoned practitioners who bring years of expertise to each session.
3. Flexible Learning Options Balancing work, family, and professional development can be challenging. Webinars eliminate the need for travel, allowing you to attend from the comfort of your home or office. Whether you’re in downtown Victoria or working remotely in another part of Canada, all you need is an internet connection to access high-quality learning.
4. Networking Opportunities Webinars aren’t just about learning; they’re also a great way to connect with other professionals in the procurement field. Many webinars include interactive Q&A sessions, discussion forums, or group activities where you can exchange ideas and experiences with peers from across the country.
5. Affordable Professional Development Investing in your career doesn’t have to break the bank. Compared to traditional seminars or conferences, webinars are a cost-effective option. Plus, with many employers now recognizing the value of procurement certification courses, attending webinars can enhance your professional credentials at a fraction of the cost.
How Procurement Webinars Complement Certification Courses
If you’re pursuing a procurement certification course, webinars are an excellent supplement to your studies. They offer a practical, real-time perspective on theoretical concepts, bridging the gap between what you learn in a course and how it’s applied in the workplace. At The Procurement School, we integrate webinars into our curriculum to provide a comprehensive learning experience.
Topics Covered in Procurement Webinars
Wondering what you’ll learn in a procurement webinar? Here are some common topics that are highly relevant for professionals in Victoria, BC and beyond:
Emerging Technologies: Learn how AI, blockchain, and data analytics are transforming procurement processes.
Sustainable Sourcing: Understand the importance of ethical and eco-friendly procurement practices.
Risk Management: Gain strategies to identify and mitigate risks in supply chain management.
Negotiation Skills: Improve your ability to secure favourable contracts and partnerships.
Policy Updates: Stay informed about the latest procurement regulations in Canada.
How to Choose the Right Procurement Webinar
Selecting the right webinar can make all the difference. Here are some tips to ensure you get the most value out of your investment:
Look for Credible Providers: Choose webinars offered by reputable organizations like The Procurement School.
Check the Agenda: Ensure the topics align with your professional goals and areas of interest.
Evaluate the Speaker: Research the speaker’s background to confirm they have relevant expertise.
Consider Certification: Opt for webinars that offer certificates of completion to enhance your credentials.
Seek Interactive Sessions: Look for webinars that encourage participation through Q&A or live polls.
The Role of Procurement Webinars in Career Growth
Investing in procurement webinars is more than just staying informed—it’s about positioning yourself as a leader in your field. Here’s how webinars contribute to long-term career growth:
Enhance Your Resume: Adding webinar participation and certifications to your resume demonstrates a commitment to continuous learning.
Build Confidence: Gaining up-to-date knowledge and skills empowers you to take on new challenges confidently.
Expand Your Network: Connecting with experts and peers can open doors to new opportunities.
Why Victoria, BC Professionals Choose The Procurement School
Based in Victoria, BC, The Procurement School is Canada’s leading provider of online courses on procurement, procurement certification courses, and webinars. Our programs are designed with the unique needs of Canadian procurement professionals in mind. Here’s what sets us apart:
Expert Instructors: Our webinars are led by industry leaders with extensive experience in procurement.
Flexible Scheduling: We offer webinars at convenient times to accommodate busy professionals.
Practical Knowledge: Our sessions focus on actionable strategies you can apply immediately.
Canadian Focus: We tailor our content to align with Canadian regulations and market trends.
Conclusion
Are you ready to stay ahead in the world of procurement? Whether you’re interested in procurement certification courses or exploring the latest industry trends through procurement webinars, The Procurement School is here to support your professional growth.
Take the first step towards enhancing your skills and advancing your career by signing up for one of our webinars today. With a commitment to quality education and a focus on the unique challenges of procurement in Canada, we’re dedicated to helping professionals in Victoria, BC, and beyond achieve success.
FAQs
1. What are procurement webinars and why should I attend them? Procurement webinars are online learning sessions that provide industry insights, strategies, and trends. Attending these webinars helps procurement professionals stay updated on the latest developments, improve their skills, and gain expert advice on how to handle the challenges they face in their roles.
2. Are procurement webinars suitable for beginners? Yes, procurement webinars cater to all levels of experience, from beginners to advanced professionals. Many webinars are designed to offer foundational knowledge, while others dive into specialized topics, so you can find sessions that match your skill level and career goals.
3. Can I get certification after attending a procurement webinar? Some procurement webinars offer certificates of completion, especially those organized by accredited providers like The Procurement School. These certificates can enhance your professional credentials and demonstrate your commitment to continuous learning.
4. How can procurement webinars help me stay ahead of industry trends? Webinars focus on the latest industry trends, including emerging technologies, sustainable sourcing practices, and changes in procurement policies. By attending these sessions, you can learn how to adapt to these trends and implement best practices in your procurement strategies.
5. How do I register for procurement webinars at The Procurement School? Registration for webinars at The Procurement School is simple and can be done online. Visit our website, choose the webinar you're interested in, and follow the prompts to sign up. Once registered, you’ll receive access details to join the live session.
#online courses on procurement#procurement certification courses#procurement webinars#procurement canada
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Two Simple Images: Why The Akirolabs' Webinar Is In My All-Time Top 3 List
What is the difference between "Buy Better" and "Spend Better?"
I am going to show you two simple yet powerfully insightful images with corresponding links to demonstrate why the best ProcureTech solutions don’t come from tech companies. In 1998, my company’s solution was structured around levels “three to five,” as depicted in the above graphic. Here are the corresponding reference links that explain how we got there and what we achieved: Are you chasing…
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Notice
The Public Right-of-Way Accessibility Guidelines (PROWAG) rulemaking has concluded. The PROWAG final rule has been published in the Federal Register. Please visit the Access Board’s PROWAG page for the guidelines.
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U.S. Access Board
Advancing Full Access and Inclusion for All
Information and Communication Technology
Revised 508 Standards and 255 Guidelines
PDF
About the ICT Accessibility 508 Standards and 255 Guidelines
These standards address access to information and communication technology (ICT) under Section 508 of the Rehabilitation Act and Section 255 of the Communications Act.
Section 508 of the Rehabilitation Act charges the Access Board with developing and promulgating this rule. The statute also charges the Access Board with providing Technical Assistance on Section 508, which is provided through webinars, trainings, and in close collaboration with GSA and materials available from Section508.gov.
Section 508 requires access to ICT developed, procured, maintained, or used by federal agencies. Examples include computers, telecommunications equipment, multifunction office machines such as copiers that also operate as printers, software, websites, information kiosks and transaction machines, and electronic documents. The Section 508 Standards, which are part of the Federal Acquisition Regulation, ensure access for people with physical, sensory, or cognitive disabilities.
The Section 255 Guidelines cover telecommunications equipment and customer-premises equipment — such as telephones, cell phones, routers, set-top boxes, and computers with modems, interconnected Voice over Internet Protocol products, and software integral to the operation of telecommunications function of such equipment.
Background
February 3, 1998 – The Board publishes the original Telecommunications Act Accessibility Guidelines.
December 21, 2000 – The Board issues the original Section 508 Standards.
July 6, 2006 – The Board organizes TEITAC, the Telecommunications and Electronic and Information Technology Advisory Committee, to assist in updating the Section 508 Standards and Telecommunications Act Guidelines.
April 3, 2008 – The Advisory Committee presents its final report to the Board.
March 22, 2010 – The Board releases a draft proposed rule for public comment, docket ATBCB-2010-0001.
December 8, 2011 – The Board issues a revised draft proposed rule for public comment, docket ATBCB-2011-0007.
February 27, 2015 – The Board ICT proposed rule for public comment, docket ATBCB-2015-0002.
January 18, 2017 – The Board issues the final rule, docket ATBCB-2015-0002-014.
January 22, 2018 – The Board issues correction to the final rule to restore provisions for TTY access, docket document ATBCB-2015-0002-0146.
Additional Resources
Section508.gov — GSA’s Government-wide IT Accessibility Program
Section 508 of the Rehabilitation Act (29 U.S.C. §794d)
Final Regulatory Impact Analysis (FRIA)
Comparison Table of WCAG 2.0 to Original 508 Standards
Mapping of WCAG 2.0 to Functional Performance Criteria
ICT Testing Baseline for Web Accessibility
Appendix A to Part 1194 – Section 508 of the Rehabilitation Act: Application and Scoping Requirements
508 Chapter 1: Application and Administration
E101 General
E101.1 Purpose
These Revised 508 Standards, which consist of 508 Chapters 1 and 2 (Appendix A), along with Chapters 3 through 7 (Appendix C), contain scoping and technical requirements for information and communication technology (ICT) to ensure accessibility and usability by individuals with disabilities. Compliance with these standards is mandatory for Federal agencies subject to Section 508 of the Rehabilitation Act of 1973, as amended (29 U.S.C. 794d).
E101.2 Equivalent Facilitation
The use of an alternative design or technology that results in substantially equivalent or greater accessibility and usability by individuals with disabilities than would be provided by conformance to one or more of the requirements in Chapters 4 and 5 of the Revised 508 Standards is permitted. The functional performance criteria in Chapter 3 shall be used to determine whether substantially equivalent or greater accessibility and usability is provided to individuals with disabilities.
E101.3 Conventional Industry Tolerances
Dimensions are subject to conventional industry tolerances except where dimensions are stated as a range with specific minimum or maximum end points.
E101.4 Units of Measurement
Measurements are stated in metric and U.S. customary units. The values stated in each system (metric and U.S. customary units) may not be exact equivalents, and each system shall be used independently of the other.
E102 Referenced Standards
E102.1 Application
The specific editions of the standards listed in Chapter 7 are incorporated by reference into 508 Chapter 2 (Scoping Requirements) and Chapters 3 through 6 to the prescribed extent of each such reference. Where conflicts occur between the Revised 508 Standards and the referenced standards, these Revised 508 Standards apply.
E103 Definitions
E103.1 Terms Defined in Referenced Standards
Terms defined in referenced standards and not defined in E103.4 shall have the meaning as defined in the referenced standards.
E103.2 Undefined Terms
Any term not defined in E103.4 or in referenced standards shall be given its ordinarily accepted meaning in the sense that the context implies.
E103.3 Interchangeability
Words, terms, and phrases used in the singular include the plural and those used in the plural include the singular.
E103.4 Defined Terms
For the purpose of the Revised 508 Standards, the terms defined in E103.4 have the indicated meaning.
Agency
Any agency or department of the United States as defined in 44 U.S.C. 3502, and the United States Postal Service.
Alteration
A change to existing ICT that affects interoperability, the user interface, or access to information or data.
Application.
Software designed to perform, or to help the user to perform, a specific task or tasks.
Assistive Technology (AT)
Any item, piece of equipment, or product system, whether acquired commercially, modified, or customized, that is used to increase, maintain, or improve functional capabilities of individuals with disabilities.
Audio Description.
Narration added to the soundtrack to describe important visual details that cannot be understood from the main soundtrack alone. Audio description is a means to inform individuals who are blind or who have low vision about visual content essential for comprehension. Audio description of video provides information about actions, characters, scene changes, on-screen text, and other visual content. Audio description supplements the regular audio track of a program. Audio description is usually added during existing pauses in dialogue. Audio description is also called “video description” and “descriptive narration”.
Authoring Tool
Any software, or collection of software components, that can be used by authors, alone or collaboratively, to create or modify content for use by others, including other authors.
Closed Functionality
Characteristics that limit functionality or prevent a user from attaching or installing assistive technology. Examples of ICT with closed functionality are self-service machines, information kiosks, set-top boxes, fax machines, calculators, and computers that are locked down so that users may not adjust settings due to a policy such as Desktop Core Configuration.
Content
Electronic information and data, as well as the encoding that defines its structure, presentation, and interactions.
Document
Logically distinct assembly of content (such as a file, set of files, or streamed media) that: functions as a single entity rather than a collection; is not part of software; and does not include its own software to retrieve and present content for users. Examples of documents include, but are not limited to, letters, email messages, spreadsheets, presentations, podcasts, images, and movies.
Existing ICT
ICT that has been procured, maintained or used on or before January 18, 2018.
Hardware
A tangible device, equipment, or physical component of ICT, such as telephones, computers, multifunction copy machines, and keyboards.
Information Technology
Shall have the same meaning as the term “information technology” set forth in 40 U.S.C. 11101(6).
Information and Communication Technology (ICT)
Information technology and other equipment, systems, technologies, or processes, for which the principal function is the creation, manipulation, storage, display, receipt, or transmission of electronic data and information, as well as any associated content. Examples of ICT include, but are not limited to: computers and peripheral equipment; information kiosks and transaction machines; telecommunications equipment; customer premises equipment; multifunction office machines; software; applications; Web sites; videos; and, electronic documents.
Keyboard
A set of systematically arranged alphanumeric keys or a control that generates alphanumeric input by which a machine or device is operated. A keyboard includes tactilely discernible keys used in conjunction with the alphanumeric keys if their function maps to keys on the keyboard interfaces.
Label
Text, or a component with a text alternative, that is presented to a user to identify content. A label is presented to all users, whereas a name may be hidden and only exposed by assistive technology. In many cases, the name and the label are the same.
Menu
A set of selectable options.
Name
Text by which software can identify a component to the user. A name may be hidden and only exposed by assistive technology, whereas a label is presented to all users. In many cases, the label and the name are the same. Name is unrelated to the name attribute in HTML.
Non-Web Document
A document that is not: a Web page, embedded in a Web page, or used in the rendering or functioning of Web pages.
Non-Web Software
Software that is not: a Web page, not embedded in a Web page, and not used in the rendering or functioning of Web pages.
Operable Part
Hardware-based user controls for activating, deactivating, or adjusting ICT.
Platform Accessibility Services
Services provided by a platform enabling interoperability with assistive technology. Examples are Application Programming Interfaces (API) and the Document Object Model (DOM).
Platform Software
Software that interacts with hardware or provides services for other software. Platform software may run or host other software, and may isolate them from underlying software or hardware layers. A single software component may have both platform and non-platform aspects. Examples of platforms are: desktop operating systems; embedded operating systems, including mobile systems; Web browsers; plug-ins to Web browsers that render a particular media or format; and sets of components that allow other applications to execute, such as applications which support macros or scripting.
Programmatically Determinable
Ability to be determined by software from author-supplied data that is provided in a way that different user agents, including assistive technologies, can extract and present the information to users in different modalities.
Public Facing
Content made available by an agency to members of the general public. Examples include, but are not limited to, an agency Web site, blog post, or social media pages.
Real-Time Text (RTT)
Communications using the transmission of text by which characters are transmitted by a terminal as they are typed. Real-time text is used for conversational purposes. Real-time text also may be used in voicemail, interactive voice response systems, and other similar application.
Revised 508 Standards
The standards for ICT developed, procured, maintained, or used by agencies subject to Section 508 of the Rehabilitation Act as set forth in 508 Chapters 1 and 2 (36 CFR part 1194, Appendix A), and Chapters 3 through 7 (36 CFR part 1194, Appendix C).
Software
Programs, procedures, rules, and related data and documentation that direct the use and operation of ICT and instruct it to perform a given task or function. Software includes, but is not limited to, applications, non-Web software, and platform software.
Software Tools
Software for which the primary function is the development of other software. Software tools usually come in the form of an Integrated Development Environment (IDE) and are a suite of related products and utilities. Examples of IDEs include Microsoft® Visual Studio®, Apple® Xcode®, and Eclipse Foundation Eclipse®.
Telecommunications
The signal transmission, between or among points specified by the user, of information of the user’s choosing, without change in the form or content of the information as sent and received.
Terminal
Device or software with which the end user directly interacts and that provides the user interface. For some systems, the software that provides the user interface may reside on more than one device such as a telephone and a server.
Text
A sequence of characters that can be programmatically determined and that expresses something in human language.
TTY
Equipment that enables interactive text based communications through the transmission of frequency-shift-keying audio tones across the public switched telephone network. TTYs include devices for real-time text communications and voice and text intermixed communications. Examples of intermixed communications are voice carry over and hearing carry over. One example of a TTY is a computer with TTY emulating software and modem.
Variable Message Signs (VMS)
Non-interactive electronic signs with scrolling, streaming, or paging-down capability. An example of a VMS is an electronic message board at a transit station that displays the gate and time information associated with the next train arrival.
Voice over Internet Protocol (VoIP)
A technology that provides real-time voice communications. VoIP requires a broadband connection from the user’s location and customer premises equipment compatible with Internet protocol.
Web page
A non-embedded resource obtained from a single Universal Resource Identifier (URI) using HyperText Transfer Protocol (HTTP) plus any other resources that are provided for the rendering, retrieval, and presentation of content.
508 Chapter 2: Scoping Requirements
E201 Application
E201.1 Scope
ICT that is procured, developed, maintained, or used by agencies shall conform to the Revised 508 Standards.
E202 General Exceptions
E202.1 General
ICT shall be exempt from compliance with the Revised 508 Standards to the extent specified by E202.
E202.2 Legacy ICT
Any component or portion of existing ICT that complies with an earlier standard issued pursuant to Section 508 of the Rehabilitation Act of 1973, as amended (as republished in Appendix D), and that has not been altered on or after January 18, 2018, shall not be required to be modified to conform to the Revised 508 Standards.
E202.3 National Security Systems
The Revised 508 Standards do not apply to ICT operated by agencies as part of a national security system, as defined by 40 U.S.C. 11103(a).
E202.4 Federal Contracts
ICT acquired by a contractor incidental to a contract shall not be required to conform to the Revised 508 Standards.
E202.5 ICT Functions Located in Maintenance or Monitoring Spaces
Where status indicators and operable parts for ICT functions are located in spaces that are frequented only by service personnel for maintenance, repair, or occasional monitoring of equipment, such status indicators and operable parts shall not be required to conform to the Revised 508 Standards.
E202.6 Undue Burden or Fundamental Alteration
Where an agency determines in accordance with E202.6 that conformance to requirements in the Revised 508 Standards would impose an undue burden or would result in a fundamental alteration in the nature of the ICT, conformance shall be required only to the extent that it does not impose an undue burden, or result in a fundamental alteration in the nature of the ICT.
E202.6.1 Basis for a Determination of Undue Burden
In determining whether conformance to requirements in the Revised 508 Standards would impose an undue burden on the agency, the agency shall consider the extent to which conformance would impose significant difficulty or expense considering the agency resources available to the program or component for which the ICT is to be procured, developed, maintained, or used.
E202.6.2 Required Documentation
The responsible agency official shall document in writing the basis for determining that conformance to requirements in the Revised 508 Standards constitute an undue burden on the agency, or would result in a fundamental alteration in the nature of the ICT. The documentation shall include an explanation of why and to what extent compliance with applicable requirements would create an undue burden or result in a fundamental alteration in the nature of the ICT.
E202.6.3 Alternative Means
Where conformance to one or more requirements in the Revised 508 Standards imposes an undue burden or a fundamental alteration in the nature of the ICT, the agency shall provide individuals with disabilities access to and use of information and data by an alternative means that meets identified needs.
E202.7 Best Meets
Where ICT conforming to one or more requirements in the Revised 508 Standards is not commercially available, the agency shall procure the ICT that best meets the Revised 508 Standards consistent with the agency’s business needs.
E202.7.1 Required Documentation
The responsible agency official shall document in writing: (a) the non-availability of conforming ICT, including a description of market research performed and which provisions cannot be met, and (b) the basis for determining that the ICT to be procured best meets the requirements in the Revised 508 Standards consistent with the agency’s business needs.
E202.7.2 Alternative Means
Where ICT that fully conforms to the Revised 508 Standards is not commercially available, the agency shall provide individuals with disabilities access to and use of information and data by an alternative means that meets identified needs.
E203 Access to Functionality
E203.1 General
Agencies shall ensure that all functionality of ICT is accessible to and usable by individuals with disabilities, either directly or by supporting the use of assistive technology, and shall comply with E203. In providing access to all functionality of ICT, agencies shall ensure the following:
That Federal employees with disabilities have access to and use of information and data that is comparable to the access and use by Federal employees who are not individuals with disabilities; and
That members of the public with disabilities who are seeking information or data from a Federal agency have access to and use of information and data that is comparable to that provided to members of the public who are not individuals with disabilities.
E203.2 User Needs
When agencies procure, develop, maintain or use ICT they shall identify the needs of users with disabilities to determine:
How users with disabilities will perform the functions supported by the ICT; and
How the ICT will be developed, installed, configured, and maintained to support users with disabilities.
E204 Functional Performance Criteria
E204.1 General
Where the requirements in Chapters 4 and 5 do not address one or more functions of ICT, the functions not addressed shall conform to the Functional Performance Criteria specified in Chapter 3.
E205 Electronic Content
E205.1 General
Electronic content shall comply with E205.
E205.2 Public Facing
Electronic content that is public facing shall conform to the accessibility requirements specified in E205.4.
E205.3 Agency Official Communication
Electronic content that is not public facing shall conform to the accessibility requirements specified in E205.4 when such content constitutes official business and is communicated by an agency through one or more of the following:
An emergency notification;
An initial or final decision adjudicating an administrative claim or proceeding;
An internal or external program or policy announcement;
A notice of benefits, program eligibility, employment opportunity, or personnel action;
A formal acknowledgement of receipt;
A survey questionnaire;
A template or form;
Educational or training materials; or
Intranet content designed as a Web page.
EXCEPTION: Records maintained by the National Archives and Records Administration (NARA) pursuant to Federal recordkeeping statutes shall not be required to conform to the Revised 508 Standards unless public facing.
E205.4 Accessibility Standard
Electronic content shall conform to Level A and Level AA Success Criteria and Conformance Requirements in WCAG 2.0 (incorporated by reference, see 702.10.1).
EXCEPTION: Non-Web documents shall not be required to conform to the following four WCAG 2.0 Success Criteria: 2.4.1 Bypass Blocks, 2.4.5 Multiple Ways, 3.2.3 Consistent Navigation, and 3.2.4 Consistent Identification.
E205.4.1 Word Substitution when Applying WCAG to Non-Web Documents
For non-Web documents, wherever the term “Web page” or “page” appears in WCAG 2.0 Level A and AA Success Criteria and Conformance Requirements, the term “document” shall be substituted for the terms “Web page” and “page”. In addition, in Success Criterion in 1.4.2, the phrase “in a document” shall be substituted for the phrase “on a Web page”.
E206 Hardware
E206.1 General
Where components of ICT are hardware and transmit information or have a user interface, such components shall conform to the requirements in Chapter 4.
E207 Software
E207.1 General
Where components of ICT are software and transmit information or have a user interface, such components shall conform to E207 and the requirements in Chapter 5.
EXCEPTION: Software that is assistive technology and that supports the accessibility services of the platform shall not be required to conform to the requirements in Chapter 5.
E207.2 WCAG Conformance
User interface components, as well as the content of platforms and applications, shall conform to Level A and Level AA Success Criteria and Conformance Requirements in WCAG 2.0 (incorporated by reference, see 702.10.1).
EXCEPTIONS:
Software that is assistive technology and that supports the accessibility services of the platform shall not be required to conform to E207.2.
Non-Web software shall not be required to conform to the following four Success Criteria in WCAG 2.0: 2.4.1 Bypass Blocks; 2.4.5 Multiple Ways; 3.2.3 Consistent Navigation; and 3.2.4 Consistent Identification.
Non-Web software shall not be required to conform to Conformance Requirement 3 Complete Processes in WCAG 2.0.
E207.2.1 Word Substitution when Applying WCAG to Non-Web Software
For non-Web software, wherever the term “Web page” or “page” appears in WCAG 2.0 Level A and AA Success Criteria and Conformance Requirements, the term “software” shall be substituted for the terms “Web page” and “page”. In addition, in Success Criterion in 1.4.2, the phrase “in software” shall be substituted for the phrase “on a Web page.”
E207.3 Complete Processes for Non-Web Software
Where non-Web software requires multiple steps to accomplish an activity, all software related to the activity to be accomplished shall conform to WCAG 2.0 as specified in E207.2.
E208 Support Documentation and Services
E208.1 General
Where an agency provides support documentation or services for ICT, such documentation and services shall conform to the requirements in Chapter 6.
Appendix B to Part 1194 – Section 255 of the Communications Act: Application and Scoping Requirements
255 Chapter 1: Application and Administration
C101 General
C101.1 Purpose
These Revised 255 Guidelines, which consist of 255 Chapters 1 and 2 (Appendix B), along with Chapters 3 through 7 (Appendix C), contain scoping and technical requirements for the design, development, and fabrication of telecommunications equipment and customer premises equipment, content, and support documentation and services, to ensure accessibility and usability by individuals with disabilities. These Revised 255 Guidelines are to be applied to the extent required by regulations issued by the Federal Communications Commission under Section 255 of the Communications Act of 1934, as amended (47 U.S.C. 255).
C101.2 Equivalent Facilitation
The use of an alternative design or technology that results in substantially equivalent or greater accessibility and usability by individuals with disabilities than would be provided by conformance to one or more of the requirements in Chapters 4 and 5 of the Revised 255 Guidelines is permitted. The functional performance criteria in Chapter 3 shall be used to determine whether substantially equivalent or greater accessibility and usability is provided to individuals with disabilities.
C101.3 Conventional Industry Tolerances
Dimensions are subject to conventional industry tolerances except where dimensions are stated as a range with specific minimum or maximum end points.
C101.4 Units of Measurement
Measurements are stated in metric and U.S. customary units. The values stated in each system (metric and U.S. customary units) may not be exact equivalents, and each system shall be used independently of the other.
C102 Referenced Standards
C102.1 Application
The specific editions of the standards listed in Chapter 7 are incorporated by reference into 255 Chapter 2 (Scoping Requirements) and Chapters 3 through 6 to the prescribed extent of each such reference. Where conflicts occur between the Revised 255 Guidelines and the referenced standards, these Revised 255 Guidelines apply.
C103 Definitions
C103.1 Terms Defined in Referenced Standards
Terms defined in referenced standards and not defined in C103.4 shall have the meaning as defined in the referenced standards.
C103.2 Undefined Terms
Any term not defined in C103.4 or in referenced standards shall be given its ordinarily accepted meaning in the sense that the context implies.
C103.3 Interchangeability
Words, terms, and phrases used in the singular include the plural and those used in the plural include the singular.
C103.4 Defined Terms
For the purpose of the Revised 255 Guidelines, the terms defined in C103.4 have the indicated meaning.
Application
Software designed to perform, or to help the user perform, a specific task or tasks.
Assistive Technology (AT)
Any item, piece of equipment, or product system, whether acquired commercially, modified, or customized, that is used to increase, maintain, or improve functional capabilities of individuals with disabilities.
Audio Description
Narration added to the soundtrack to describe important visual details that cannot be understood from the main soundtrack alone. Audio description is a means to inform individuals who are blind or who have low vision about visual content essential for comprehension. Audio description of video provides information about actions, characters, scene changes, on-screen text, and other visual content. Audio description supplements the regular audio track of a program. Audio description is usually added during existing pauses in dialogue. Audio description is also called “video description” and “descriptive narration.”
Authoring Tool
Any software, or collection of software components, that can be used by authors, alone or collaboratively, to create or modify content for use by others, including other authors.
Closed Functionality
Characteristics that limit functionality or prevent a user from attaching or installing assistive technology.
Content
Electronic information and data, as well as the encoding that defines its structure, presentation, and interactions.
Customer Premises Equipment (CPE)
Equipment used on the premises of a person (other than a carrier) to originate, route, or terminate telecommunications service or interconnected VoIP service, including software integral to the operation of telecommunications function of such equipment. Examples of CPE are telephones, routers, switches, residential gateways, set-top boxes, fixed mobile convergence products, home networking adaptors and Internet access gateways which enable consumers to access communications service providers’ services and distribute them around their house via a Local Access Network (LAN).
Document
Logically distinct assembly of content (such as a file, set of files, or streamed media) that: functions as a single entity rather than a collection; is not part of software; and does not include its own software to retrieve and present content for users. Examples of documents include, but are not limited to, letters, email messages, spreadsheets, presentations, podcasts, images, and movies.
Hardware
A tangible device, equipment, or physical component of ICT, such as telephones, computers, multifunction copy machines, and keyboards.
Information and Communication Technology (ICT)
Information technology and other equipment, systems, technologies, or processes, for which the principal function is the creation, manipulation, storage, display, receipt, or transmission of electronic data and information, as well as any associated content.
Keyboard
A set of systematically arranged alphanumeric keys or a control that generates alphanumeric input by which a machine or device is operated. A keyboard includes tactilely discernible keys used in conjunction with the alphanumeric keys if their function maps to keys on the keyboard interfaces.
Label
Text, or a component with a text alternative, that is presented to a user to identify content. A label is presented to all users, whereas a name may be hidden and only exposed by assistive technology. In many cases, the name and the label are the same.
Manufacturer
A final assembler of telecommunications equipment or customer premises equipment that sells such equipment to the public or to vendors that sell to the public.
Menu
A set of selectable options.
Name
Text by which software can identify a component to the user. A name may be hidden and only exposed by assistive technology, whereas a label is presented to all users. In many cases, the label and the name are the same. Name is unrelated to the name attribute in HTML.
Non-Web Document
A document that is not: a Web page, embedded in a Web page, or used in the rendering or functioning of Web pages.
Non-Web Software
Software that is not: a Web page, not embedded in a Web page, and not used in the rendering or functioning of Web pages.
Operable Part
Hardware-based user controls for activating, deactivating, or adjusting ICT.
Platform Accessibility Services
Services provided by a platform enabling interoperability with assistive technology. Examples are Application Programming Interfaces (API) and the Document Object Model (DOM).
Platform Software
Software that interacts with hardware or provides services for other software. Platform software may run or host other software, and may isolate them from underlying software or hardware layers. A single software component may have both platform and non-platform aspects. Examples of platforms are: desktop operating systems; embedded operating systems, including mobile systems; Web browsers; plug-ins to Web browsers that render a particular media or format; and sets of components that allow other applications to execute, such as applications which support macros or scripting.
Programmatically Determinable
Ability to be determined by software from author-supplied data that is provided in a way that different user agents, including assistive technologies, can extract and present the information to users in different modalities.
Real-Time Text (RTT)
Communications using the transmission of text by which characters are transmitted by a terminal as they are typed. Real-time text is used for conversational purposes. Real-time text also may be used in voicemail, interactive voice response systems, and other similar application.
Revised 255 Guidelines
The guidelines for telecommunications equipment and customer premises equipment covered by Section 255 of the Communications Act as set forth in 255 Chapters 1 and 2 (36 CFR part 1194, Appendix B), and Chapters 3 through 7 (36 CFR part 1193, Appendix C).
Software
Programs, procedures, rules, and related data and documentation that direct the use and operation of ICT and instruct it to perform a given task or function. Software includes, but is not limited to, applications, non-Web software, and platform software.
Software Tools
Software for which the primary function is the development of other software. Software tools usually come in the form of an Integrated Development Environment (IDE) and are a suite of related products and utilities. Examples of IDEs include Microsoft® Visual Studio®, Apple® Xcode®, and Eclipse Foundation Eclipse®
Specialized Customer Premises Equipment
Assistive technology used by individuals with disabilities to originate, route, or terminate telecommunications or interconnected VoIP service. Examples are TTYs and amplified telephones.
Telecommunications
The signal transmission between or among points specified by the user of information and of the user’s choosing without change in the form or content of the information as sent and received.
Telecommunications Equipment
Equipment, other than customer premises equipment, used by a carrier to provide telecommunications service or interconnected VoIP service and includes software integral to the operation of telecommunications function of such equipment.
Terminal
Device or software with which the end user directly interacts and that provides the user interface. For some systems, the software that provides the user interface may reside on more than one device such as a telephone and a server.
Text
A sequence of characters that can be programmatically determined and that expresses something in human language.
TTY
Equipment that enables interactive text based communications through the transmission of frequency-shift-keying audio tones across the public switched telephone network. TTYs include devices for real-time text communications and voice and text intermixed communications. Examples of intermixed communications are voice carry over and hearing carry over. One example of a TTY is a computer with TTY emulating software and modem.
Variable Message Signs (VMS)
Non-interactive electronic signs with scrolling, streaming, or paging-down capability. An example of a VMS is an electronic message board at a transit station that displays the gate and time information associated with the next train arrival.
Voice over Internet Protocol (VoIP)
A technology that provides real-time voice communications. VoIP requires a broadband connection from the user’s location and customer premises equipment compatible with Internet protocol.
Web page
A non-embedded resource obtained from a single Universal Resource Identifier (URI) using HyperText Transfer Protocol (HTTP) plus any other resources that are provided for the rendering, retrieval, and presentation of content.
255 Chapter 2: Scoping Requirements
C201 Application
C201.1 Scope
Manufacturers shall comply with the requirements in the Revised 255 Guidelines applicable to telecommunications equipment and customer premises equipment (and related software integral to the operation of telecommunications functions) when newly released, upgraded, or substantially changed from an earlier version or model. Manufacturers shall also conform to the requirements in the Revised 255 Guidelines for support documentation and services, including electronic documents and Web-based product support.
C201.2. Readily Achievable
When a manufacturer determines that conformance to one or more requirements in Chapter 4 (Hardware) or Chapter 5 (Software) would not be readily achievable, it shall ensure that the equipment or software is compatible with existing peripheral devices or specialized customer premises equipment commonly used by individuals with disabilities to the extent readily achievable.
C201.3 Access to Functionality
Manufacturers shall ensure that telecommunications equipment and customer premises equipment is accessible to and usable by individuals with disabilities by providing direct access to all telecommunications functionality. Where manufacturers can demonstrate that it is not readily achievable for such equipment to provide direct access to all functionality, the equipment shall support the use of assistive technology and specialized customer premises equipment where readily achievable.
C201.4 Prohibited Reduction of Accessibility, Usability, and Compatibility
No change shall be undertaken that decreases, or has the effect of decreasing, the net accessibility, usability, or compatibility of telecommunications equipment or customer premises equipment.
EXCEPTION: Discontinuation of a product shall not be prohibited.
C201.5 Design, Development, and Fabrication
Manufacturers shall evaluate the accessibility, usability, and interoperability of telecommunications equipment and customer premises equipment during its product design, development, and fabrication.
C202 Functional Performance Criteria
C202.1 General
Where the requirements in Chapters 4 and 5 do not address one or more functions of telecommunications or customer premises equipment, the functions not addressed shall conform to the Functional Performance Criteria specified in Chapter 3.
C203 Electronic Content
C203.1 General
Electronic content that is integral to the use of telecommunications or customer premises equipment shall conform to Level A and Level AA Success Criteria and Conformance Requirements in WCAG 2.0 (incorporated by reference, see 702.10.1).
EXCEPTION: Non-Web documents shall not be required to conform to the following four WCAG 2.0 Success Criteria: 2.4.1 Bypass Blocks, 2.4.5 Multiple Ways, 3.2.3 Consistent Navigation, and 3.2.4 Consistent Identification.
C203.1.1 Word Substitution when Applying WCAG to Non-Web Documents
For non-Web documents, wherever the term “Web page” or “page” appears in WCAG 2.0 Level A and AA Success Criteria and Conformance Requirements, the term “document’ shall be substituted for the terms “Web page” and “page.” In addition, in Success Criterion in 1.4.2, the phrase “in a document” shall be substituted for the phrase “on a Web page.”
C204 Hardware
C204.1 General
Where components of telecommunications equipment and customer premises equipment are hardware, and transmit information or have a user interface, those components shall conform to applicable requirements in Chapter 4.
EXCEPTION: Components of telecommunications equipment and customer premises equipment shall not be required to conform to 402, 407.7, 407.8, 408, 412.8.4, and 415.
C205 Software
C205.1 General
Where software is integral to the use of telecommunications functions of telecommunications equipment or customer premises equipment and has a user interface, such software shall conform to C205 and applicable requirements in Chapter 5.
EXCEPTION: Software that is assistive technology and that supports the accessibility services of the platform shall not be required to conform to the requirements in Chapter 5.
C205.2 WCAG Conformance
User interface components, as well as the content of platforms and applications shall conform to Level A and Level AA Success Criteria and Conformance Requirements in WCAG 2.0 (incorporated by reference, see 702.10.1).
EXCEPTIONS:
Software that is assistive technology and that supports the accessibility services of the platform shall not be required to conform to C205.2.
Non-Web software shall not be required to conform to the following four Success Criteria in WCAG 2.0: 2.4.1 Bypass Blocks; 2.4.5 Multiple Ways; 3.2.3 Consistent Navigation; and 3.2.4 Consistent Identification.
Non-Web software shall not be required to conform to Conformance Requirement 3 Complete Processes in WCAG 2.0.
C205.2.1 Word Substitution when Applying WCAG to Non-Web Software
For non-Web software, wherever the term “Web page” or “page” appears in WCAG 2.0 Level A and AA Success Criteria and Conformance Requirements, the term “software” shall be substituted for the terms “Web page” and “page.” In addition, in Success Criterion 1.4.2, the phrase “in software” shall be substituted for the phrase “on a Web page.”
C205.3 Complete Processes for Non-Web Software
Where non-Web software requires multiple steps to accomplish an activity, all software related to the activity to be accomplished shall conform to WCAG 2.0 as specified in C205.2.
C206 Support Documentation and Services
C206.1 General
Where support documentation and services are provided for telecommunications equipment and customer premises equipment, manufacturers shall ensure that such documentation and services conform to Chapter 6 and are made available upon request at no additional charge.
Appendix C to Part 1194 – Functional Performance Criteria and Technical Requirements
Chapter 3: Functional Performance Criteria
301 General
301.1 Scope
The requirements of Chapter 3 shall apply to ICT where required by 508 Chapter 2 (Scoping Requirements), 255 Chapter 2 (Scoping Requirements), and where otherwise referenced in any other chapter of the Revised 508 Standards or Revised 255 Guidelines.
302 Functional Performance Criteria
302.1 Without Vision
Where a visual mode of operation is provided, ICT shall provide at least one mode of operation that does not require user vision.
302.2 With Limited Vision
Where a visual mode of operation is provided, ICT shall provide at least one mode of operation that enables users to make use of limited vision.
302.3 Without Perception of Color
Where a visual mode of operation is provided, ICT shall provide at least one visual mode of operation that does not require user perception of color.
302.4 Without Hearing
Where an audible mode of operation is provided, ICT shall provide at least one mode of operation that does not require user hearing.
302.5 With Limited Hearing
Where an audible mode of operation is provided, ICT shall provide at least one mode of operation that enables users to make use of limited hearing.
302.6 Without Speech
Where speech is used for input, control, or operation, ICT shall provide at least one mode of operation that does not require user speech.
302.7 With Limited Manipulation
Where a manual mode of operation is provided, ICT shall provide at least one mode of operation that does not require fine motor control or simultaneous manual operations.
302.8 With Limited Reach and Strength
Where a manual mode of operation is provided, ICT shall provide at least one mode of operation that is operable with limited reach and limited strength.
302.9 With Limited Language, Cognitive, and Learning Abilities
ICT shall provide features making its use by individuals with limited cognitive, language, and learning abilities simpler and easier.
Chapter 4: Hardware
401 General
401.1 Scope
The requirements of Chapter 4 shall apply to ICT that is hardware where required by 508 Chapter 2 (Scoping Requirements), 255 Chapter 2 (Scoping Requirements), and where otherwise referenced in any other chapter of the Revised 508 Standards or Revised 255 Guidelines.
EXCEPTION: Hardware that is assistive technology shall not be required to conform to the requirements of this chapter.
402 Closed Functionality
402.1 General
ICT with closed functionality shall be operable without requiring the user to attach or install assistive technology other than personal headsets or other audio couplers, and shall conform to 402.
402.2 Speech-Output Enabled
ICT with a display screen shall be speech-output enabled for full and independent use by individuals with vision impairments.
EXCEPTIONS:
Variable message signs conforming to 402.5 shall not be required to be speech-output enabled.
Speech output shall not be required where ICT display screens only provide status indicators and those indicators conform to 409.
Where speech output cannot be supported due to constraints in available memory or processor capability, ICT shall be permitted to conform to 409 in lieu of 402.2.
Audible tones shall be permitted instead of speech output where the content of user input is not displayed as entered for security purposes, including, but not limited to, asterisks representing personal identification numbers.
Speech output shall not be required for: the machine location; date and time of transaction; customer account number; and the machine identifier or label.
Speech output shall not be required for advertisements and other similar information unless they convey information that can be used for the transaction being conducted.
402.2.1 Information Displayed On-Screen
Speech output shall be provided for all information displayed on-screen.
402.2.2 Transactional Outputs
Where transactional outputs are provided, the speech output shall audibly provide all information necessary to verify a transaction.
402.2.3 Speech Delivery Type and Coordination
Speech output shall be delivered through a mechanism that is readily available to all users, including, but not limited to, an industry standard connector or a telephone handset. Speech shall be recorded or digitized human, or synthesized. Speech output shall be coordinated with information displayed on the screen.
402.2.4 User Control
Speech output for any single function shall be automatically interrupted when a transaction is selected. Speech output shall be capable of being repeated and paused.
402.2.5 Braille Instructions
Where speech output is required by 402.2, braille instructions for initiating the speech mode of operation shall be provided. Braille shall be contracted and shall conform to 36 CFR part 1191, Appendix D, Section 703.3.1.
EXCEPTION: Devices for personal use shall not be required to conform to 402.2.5.
402.3 Volume
ICT that delivers sound, including speech output required by 402.2, shall provide volume control and output amplification conforming to 402.3.
EXCEPTION: ICT conforming to 412.2 shall not be required to conform to 402.3.
402.3.1 Private Listening
Where ICT provides private listening, it shall provide a mode of operation for controlling the volume. Where ICT delivers output by an audio transducer typically held up to the ear, a means for effective magnetic wireless coupling to hearing technologies shall be provided.
402.3.2 Non-private Listening
Where ICT provides non-private listening, incremental volume control shall be provided with output amplification up to a level of at least 65 dB. A function shall be provided to automatically reset the volume to the default level after every use.
402.4 Characters on Display Screens
At least one mode of characters displayed on the screen shall be in a sans serif font. Where ICT does not provide a screen enlargement feature, characters shall be 3/16 inch (4.8 mm) high minimum based on the uppercase letter “I”. Characters shall contrast with their background with either light characters on a dark background or dark characters on a light background.
402.5 Characters on Variable Message Signs
Characters on variable message signs shall conform to section 703.7 Variable Message Signs of ICC A117.1-2009 (incorporated by reference, see 702.6.1).
403 Biometrics
403.1 General
Where provided, biometrics shall not be the only means for user identification or control.
EXCEPTION: Where at least two biometric options that use different biological characteristics are provided, ICT shall be permitted to use biometrics as the only means for user identification or control.
404 Preservation of Information Provided for Accessibility
404.1 General
ICT that transmits or converts information or communication shall not remove non-proprietary information provided for accessibility or shall restore it upon delivery.
405 Privacy
405.1 General
The same degree of privacy of input and output shall be provided to all individuals. When speech output required by 402.2 is enabled, the screen shall not blank automatically.
406 Standard Connections
406.1 General
Where data connections used for input and output are provided, at least one of each type of connection shall conform to industry standard non-proprietary formats.
407 Operable Parts
407.1 General
Where provided, operable parts used in the normal operation of ICT shall conform to 407.
407.2 Contrast
Where provided, keys and controls shall contrast visually from background surfaces. Characters and symbols shall contrast visually from background surfaces with either light characters or symbols on a dark background or dark characters or symbols on a light background.
407.3 Input Controls
At least one input control conforming to 407.3 shall be provided for each function.
EXCEPTION: Devices for personal use with input controls that are audibly discernable without activation and operable by touch shall not be required to conform to 407.3.
407.3.1 Tactilely Discernible
Input controls shall be operable by touch and tactilely discernible without activation.
407.3.2 Alphabetic Keys
Where provided, individual alphabetic keys shall be arranged in a QWERTY-based keyboard layout and the “F” and “J” keys shall be tactilely distinct from the other keys.
407.3.3 Numeric Keys
Where provided, numeric keys shall be arranged in a 12-key ascending or descending keypad layout. The number five key shall be tactilely distinct from the other keys. Where the ICT provides an alphabetic overlay on numeric keys, the relationships between letters and digits shall conform to ITU-T Recommendation E.161 (incorporated by reference, see 702.7.1).
407.4 Key Repeat
Where a keyboard with key repeat is provided, the delay before the key repeat feature is activated shall be fixed at, or adjustable to, 2 seconds minimum.
407.5 Timed Response
Where a timed response is required, the user shall be alerted visually, as well as by touch or sound, and shall be given the opportunity to indicate that more time is needed.
407.6 Operation
At least one mode of operation shall be operable with one hand and shall not require tight grasping, pinching, or twisting of the wrist. The force required to activate operable parts shall be 5 pounds (22.2 N) maximum.
407.7 Tickets, Fare Cards, and Keycards
Where tickets, fare cards, or keycards are provided, they shall have an orientation that is tactilely discernible if orientation is important to further use of the ticket, fare card, or keycard.
407.8 Reach Height and Depth
At least one of each type of operable part of stationary ICT shall be at a height conforming to 407.8.2 or 407.8.3 according to its position established by the vertical reference plane specified in 407.8.1 for a side reach or a forward reach. Operable parts used with speech output required by 402.2 shall not be the only type of operable part complying with 407.8 unless that part is the only operable part of its type.
407.8.1 Vertical Reference Plane
Operable parts shall be positioned for a side reach or a forward reach determined with respect to a vertical reference plane. The vertical reference plane shall be located in conformance to 407.8.2 or 407.8.3.
407.8.1.1 Vertical Plane for Side Reach
Where a side reach is provided, the vertical reference plane shall be 48 inches (1220 mm) long minimum.
graphical representation of dimensions for vertical plane side reach
407.8.1.2 Vertical Plane for Forward Reach
Where a forward reach is provided, the vertical reference plane shall be 30 inches (760 mm) long minimum.
graphical representation of dimensions for vertical plane forward reach
407.8.2 Side Reach
Operable parts of ICT providing a side reach shall conform to 407.8.2.1 or 407.8.2.2. The vertical reference plane shall be centered on the operable part and placed at the leading edge of the maximum protrusion of the ICT within the length of the vertical reference plane. Where a side reach requires a reach over a portion of the ICT, the height of that portion of the ICT shall be 34 inches (865 mm) maximum.
407.8.2.1 Unobstructed Side Reach
Where the operable part is located 10 inches (255 mm) or less beyond the vertical reference plane, the operable part shall be 48 inches (1220 mm) high maximum and 15 inches (380 mm) high minimum above the floor.
graphical representation of dimensions for unobstructed side reach
407.8.2.2 Obstructed Side Reach
Where the operable part is located more than 10 inches (255 mm), but not more than 24 inches (610 mm), beyond the vertical reference plane, the height of the operable part shall be 46 inches (1170 mm) high maximum and 15 inches (380 mm) high minimum above the floor. The operable part shall not be located more than 24 inches (610 mm) beyond the vertical reference plane.
graphical representation of dimensions for obstructed side reach
407.8.3 Forward Reach
Operable parts of ICT providing a forward reach shall conform to 407.8.3.1 or 407.8.3.2. The vertical reference plane shall be centered, and intersect with, the operable part. Where a forward reach allows a reach over a portion of the ICT, the height of that portion of the ICT shall be 34 inches (865 mm) maximum.
407.8.3.1 Unobstructed Forward Reach
Where the operable part is located at the leading edge of the maximum protrusion within the length of the vertical reference plane of the ICT, the operable part shall be 48 inches (1220 mm) high maximum and 15 inches (380 mm) high minimum above the floor.
graphical representation of dimensions for unobstructed forward reach
407.8.3.2 Obstructed Forward Reach
Where the operable part is located beyond the leading edge of the maximum protrusion within the length of the vertical reference plane, the operable part shall conform to 407.8.3.2. The maximum allowable forward reach to an operable part shall be 25 inches (635 mm).
graphical representation of dimensions for obstructed forward reach
407.8.3.2.1 Operable Part Height for ICT with Obstructed Forward Reach
The height of the operable part shall conform to Table 407.8.3.2.1.
Table 407.8.3.2.1 Operable Part Height for ICT with Obstructed Forward Reach Reach Depth Operable Part Height
Less than 20 inches (510 mm) 48 inches (1220 mm) maximum
20 inches (510 mm) to 25 inches (635 mm) 44 inches (1120 mm) maximum
graphical representation of dimensions for operable part height for obstructed forward reach
407.8.3.2.2 Knee and Toe Space under ICT with Obstructed Forward Reach
Knee and toe space under ICT shall be 27 inches (685 mm) high minimum, 25 inches (635 mm) deep maximum, and 30 inches (760 mm) wide minimum and shall be clear of obstructions.
graphical representation of dimensions for knee and toe space for obstructed forward reach
EXCEPTIONS:
Toe space shall be permitted to provide a clear height of 9 inches (230 mm) minimum above the floor and a clear depth of 6 inches (150 mm) maximum from the vertical reference plane toward the leading edge of the ICT.
graphical representation of dimensions for knee and toe space for obstructed forward reach exception one
At a depth of 6 inches (150 mm) maximum from the vertical reference plane toward the leading edge of the ICT, space between 9 inches (230 mm) and 27 inches (685 mm) minimum above the floor shall be permitted to reduce at a rate of 1 inch (25 mm) in depth for every 6 inches (150 mm) in height.
graphical representation of dimensions for knee and toe space for obstructed forward reach exception two
Supplemental graphic combining both Exceptions 1 and 2:
graphical representation of dimensions for knee and toe space for obstructed forward reach exceptions one and two
408 Display Screens
408.1 General
Where provided, display screens shall conform to 408.
408.2 Visibility
Where stationary ICT provides one or more display screens, at least one of each type of display screen shall be visible from a point located 40 inches (1015 mm) above the floor space where the display screen is viewed.
408.3 Flashing
Where ICT emits lights in flashes, there shall be no more than three flashes in any one-second period.
EXCEPTION: Flashes that do not exceed the general flash and red flash thresholds defined in WCAG 2.0 (incorporated by reference, see 702.10.1) are not required to conform to 408.3.
409 Status Indicators
409.1 General
Where provided, status indicators shall be discernible visually and by touch or sound.
410 Color Coding
410.1 General
Where provided, color coding shall not be used as the only means of conveying information, indicating an action, prompting a response, or distinguishing a visual element.
411 Audible Signals
411.1 General
Where provided, audible signals or cues shall not be used as the only means of conveying information, indicating an action, or prompting a response
412 ICT with Two-Way Voice Communication
412.1 General
ICT that provides two-way voice communication shall conform to 412.
412.2 Volume Gain
ICT that provides two-way voice communication shall conform to 412.2.1 or 412.2.2.
412.2.1 Volume Gain for Wireline Telephones
Volume gain conforming to 47 CFR 68.317 shall be provided on analog and digital wireline telephones.
412.2.2 Volume Gain for Non-Wireline ICT
A method for increasing volume shall be provided for non-wireline ICT.
412.3 Interference Reduction and Magnetic Coupling
Where ICT delivers output by a handset or other type of audio transducer that is typically held up to the ear, ICT shall reduce interference with hearing technologies and provide a means for effective magnetic wireless coupling in conformance with 412.3.1 or 412.3.2.
412.3.1 Wireless Handsets
ICT in the form of wireless handsets shall conform to ANSI/IEEE C63.19-2011 (incorporated by reference, see 702.5.1).
412.3.2 Wireline Handsets
ICT in the form of wireline handsets, including cordless handsets, shall conform to TIA-1083-B (incorporated by reference, see702.9.1).
412.4 Digital Encoding of Speech
ICT in IP-based networks shall transmit and receive speech that is digitally encoded in the manner specified by ITU-T Recommendation G.722.2 (incorporated by reference, see 702.7.2) or IETF RFC 6716 (incorporated by reference, see 702.8.1).
412.5 Real-Time Text Functionality
[Reserved].
412.6 Caller ID
Where provided, caller identification and similar telecommunications functions shall be visible and audible.
412.7 Video Communication
Where ICT provides real-time video functionality, the quality of the video shall be sufficient to support communication using sign language.
412.8 Legacy TTY Support
ICT equipment or systems with two-way voice communication that do not themselves provide TTY functionality shall conform to 412.8.
412.8.1 TTY Connectability
ICT shall include a standard non-acoustic connection point for TTYs.
412.8.2 Voice and Hearing Carry Over
ICT shall provide a microphone capable of being turned on and off to allow the user to intermix speech with TTY use.
412.8.3 Signal Compatibility
ICT shall support all commonly used cross-manufacturer non-proprietary standard TTY signal protocols where the system interoperates with the Public Switched Telephone Network (PSTN).
412.8.4 Voice Mail and Other Messaging Systems
Where provided, voice mail, auto-attendant, interactive voice response, and caller identification systems shall be usable with a TTY.
413 Closed Caption Processing Technologies
413.1 General
Where ICT displays or processes video with synchronized audio, ICT shall provide closed caption processing technology that conforms to 413.1.1 or 413.1.2.
413.1.1 Decoding and Display of Closed Captions
Players and displays shall decode closed caption data and support display of captions.
413.1.2 Pass-Through of Closed Caption Data
Cabling and ancillary equipment shall pass through caption data.
414 Audio Description Processing Technologies
414.1 General
Where ICT displays or processes video with synchronized audio, ICT shall provide audio description processing technology conforming to 414.1.1 or 414.1.2.
414.1.1 Digital Television Tuners
Digital television tuners shall provide audio description processing that conforms to ATSC A/53 Digital Television Standard, Part 5 (2014) (incorporated by reference, see 702.2.1). Digital television tuners shall provide processing of audio description when encoded as a Visually Impaired (VI) associated audio service that is provided as a complete program mix containing audio description according to the ATSC A/53 standard.
414.1.2 Other ICT
ICT other than digital television tuners shall provide audio description processing.
415 User Controls for Captions and Audio Descriptions
415.1 General
Where ICT displays video with synchronized audio, ICT shall provide user controls for closed captions and audio descriptions conforming to 415.1.
EXCEPTION: Devices for personal use shall not be required to conform to 415.1 provided that captions and audio descriptions can be enabled through system-wide platform settings.
415.1.1 Caption Controls
Where ICT provides operable parts for volume control, ICT shall also provide operable parts for caption selection.
415.1.2 Audio Description Controls
Where ICT provides operable parts for program selection, ICT shall also provide operable parts for the selection of audio description.
Chapter 5: Software
501 General
501.1 Scope
The requirements of Chapter 5 shall apply to software where required by 508 Chapter 2 (Scoping Requirements), 255 Chapter 2 (Scoping Requirements), and where otherwise referenced in any other chapter of the Revised 508 Standards or Revised 255 Guidelines.
EXCEPTION: Where Web applications do not have access to platform accessibility services and do not include components that have access to platform accessibility services, they shall not be required to conform to 502 or 503 provided that they conform to Level A and Level AA Success Criteria and Conformance Requirements in WCAG 2.0 (incorporated by reference, see 702.10.1).
502 Interoperability with Assistive Technology
502.1 General
Software shall interoperate with assistive technology and shall conform to 502.
EXCEPTION: ICT conforming to 402 shall not be required to conform to 502.
502.2 Documented Accessibility Features
Software with platform features defined in platform documentation as accessibility features shall conform to 502.2.
502.2.1 User Control of Accessibility Features
Platform software shall provide user control over platform features that are defined in the platform documentation as accessibility features.
502.2.2 No Disruption of Accessibility Features
Software shall not disrupt platform features that are defined in the platform documentation as accessibility features.
502.3 Accessibility Services
Platform software and software tools that are provided by the platform developer shall provide a documented set of accessibility services that support applications running on the platform to interoperate with assistive technology and shall conform to 502.3. Applications that are also platforms shall expose the underlying platform accessibility services or implement other documented accessibility services.
502.3.1 Object Information
The object role, state(s), properties, boundary, name, and description shall be programmatically determinable.
502.3.2 Modification of Object Information
States and properties that can be set by the user shall be capable of being set programmatically, including through assistive technology.
502.3.3 Row, Column, and Headers
If an object is in a data table, the occupied rows and columns, and any headers associated with those rows or columns, shall be programmatically determinable.
502.3.4 Values
Any current value(s), and any set or range of allowable values associated with an object, shall be programmatically determinable.
502.3.5 Modification of Values
Values that can be set by the user shall be capable of being set programmatically, including through assistive technology.
502.3.6 Label Relationships
Any relationship that a component has as a label for another component, or of being labeled by another component, shall be programmatically determinable.
502.3.7 Hierarchical Relationships
Any hierarchical (parent-child) relationship that a component has as a container for, or being contained by, another component shall be programmatically determinable.
502.3.8 Text
The content of text objects, text attributes, and the boundary of text rendered to the screen, shall be programmatically determinable.
502.3.9 Modification of Text
Text that can be set by the user shall be capable of being set programmatically, including through assistive technology.
502.3.10 List of Actions
A list of all actions that can be executed on an object shall be programmatically determinable.
502.3.11 Actions on Objects
Applications shall allow assistive technology to programmatically execute available actions on objects.
502.3.12 Focus Cursor
Applications shall expose information and mechanisms necessary to track focus, text insertion point, and selection attributes of user interface components.
502.3.13 Modification of Focus Cursor
Focus, text insertion point, and selection attributes that can be set by the user shall be capable of being set programmatically, including through the use of assistive technology.
502.3.14 Event Notification
Notification of events relevant to user interactions, including but not limited to, changes in the component’s state(s), value, name, description, or boundary, shall be available to assistive technology.
502.4 Platform Accessibility Features
Platforms and platform software shall conform to the requirements in ANSI/HFES 200.2, Human Factors Engineering of Software User Interfaces — Part 2: Accessibility (2008) (incorporated by reference, see 702.4.1) listed below:
Section 9.3.3 Enable sequential entry of multiple (chorded) keystrokes;
Section 9.3.4 Provide adjustment of delay before key acceptance;
Section 9.3.5 Provide adjustment of same-key double-strike acceptance;
Section 10.6.7 Allow users to choose visual alternative for audio output;
Section 10.6.8 Synchronize audio equivalents for visual events;
Section 10.6.9 Provide speech output services; and
Section 10.7.1 Display any captions provided.
503 Applications
503.1 General
Applications shall conform to 503.
503.2 User Preferences
Applications shall permit user preferences from platform settings for color, contrast, font type, font size, and focus cursor.
EXCEPTION: Applications that are designed to be isolated from their underlying platform software, including Web applications, shall not be required to conform to 503.2.
503.3 Alternative User Interfaces
Where an application provides an alternative user interface that functions as assistive technology, the application shall use platform and other industry standard accessibility services.
503.4 User Controls for Captions and Audio Description
Where ICT displays video with synchronized audio, ICT shall provide user controls for closed captions and audio descriptions conforming to 503.4.
503.4.1 Caption Controls
Where user controls are provided for volume adjustment, ICT shall provide user controls for the selection of captions at the same menu level as the user controls for volume or program selection.
503.4.2 Audio Description Controls
Where user controls are provided for program selection, ICT shall provide user controls for the selection of audio descriptions at the same menu level as the user controls for volume or program selection.
504 Authoring Tools
504.1 General
Where an application is an authoring tool, the application shall conform to 504 to the extent that information required for accessibility is supported by the destination format.
504.2 Content Creation or Editing
Authoring tools shall provide a mode of operation to create or edit content that conforms to Level A and Level AA Success Criteria and Conformance Requirements in WCAG 2.0 (incorporated by reference, see 702.10.1) for all supported features and, as applicable, to file formats supported by the authoring tool. Authoring tools shall permit authors the option of overriding information required for accessibility.
EXCEPTION: Authoring tools shall not be required to conform to 504.2 when used to directly edit plain text source code.
504.2.1 Preservation of Information Provided for Accessibility in Format Conversion
Authoring tools shall, when converting content from one format to another or saving content in multiple formats, preserve the information required for accessibility to the extent that the information is supported by the destination format.
504.2.2 PDF Export
Authoring tools capable of exporting PDF files that conform to ISO 32000-1:2008 (PDF 1.7) shall also be capable of exporting PDF files that conform to ANSI/AIIM/ISO 14289-1:2016 (PDF/UA-1) (incorporated by reference, see 702.3.1).
504.3 Prompts
Authoring tools shall provide a mode of operation that prompts authors to create content that conforms to Level A and Level AA Success Criteria and Conformance Requirements in WCAG 2.0 (incorporated by reference, see 702.10.1) for supported features and, as applicable, to file formats supported by the authoring tool.
504.4 Templates
Where templates are provided, templates allowing content creation that conforms to Level A and Level AA Success Criteria and Conformance Requirements in WCAG 2.0 (incorporated by reference, see 702.10.1) shall be provided for a range of template uses for supported features and, as applicable, to file formats supported by the authoring tool.
Chapter 6: Support Documentation and Services
601 General
601.1 Scope
The technical requirements in Chapter 6 shall apply to ICT support documentation and services where required by 508 Chapter 2 (Scoping Requirements), 255 Chapter 2 (Scoping Requirements), and where otherwise referenced in any other chapter of the Revised 508 Standards or Revised 255 Guidelines.
602 Support Documentation
602.1 General
Documentation that supports the use of ICT shall conform to 602.
602.2 Accessibility and Compatibility Features
Documentation shall list and explain how to use the accessibility and compatibility features required by Chapters 4 and 5. Documentation shall include accessibility features that are built-in and accessibility features that provide compatibility with assistive technology.
602.3 Electronic Support Documentation
Documentation in electronic format, including Web-based self-service support, shall conform to Level A and Level AA Success Criteria and Conformance Requirements in WCAG 2.0 (incorporated by reference, see 702.10.1).
602.4 Alternate Formats for Non-Electronic Support Documentation
Where support documentation is only provided in non-electronic formats, alternate formats usable by individuals with disabilities shall be provided upon request.
603 Support Services
603.1 General
ICT support services including, but not limited to, help desks, call centers, training services, and automated self-service technical support, shall conform to 603.
603.2 Information on Accessibility and Compatibility Features
ICT support services shall include information on the accessibility and compatibility features required by 602.2.
603.3 Accommodation of Communication Needs
Support services shall be provided directly to the user or through a referral to a point of contact. Such ICT support services shall accommodate the communication needs of individuals with disabilities.
Chapter 7: Referenced Standards
701 General
701.1 Scope
The standards referenced in Chapter 7 shall apply to ICT where required by 508 Chapter 2 (Scoping Requirements), 255 Chapter 2 (Scoping Requirements), and where referenced in any other chapter of the Revised 508 Standards or Revised 255 Guidelines.
702 Incorporation by Reference
702.1 Approved IBR Standards
The Director of the Office of the Federal Register has approved these standards for incorporation by reference into this part in accordance with 5 U.S.C. 552(a) and 1 CFR part 51. Copies of the referenced standards may be inspected at the U.S. Access Board, 1331 F Street, NW, Suite 1000, Washington, DC 20004, (202) 272-0080, and may also be obtained from the sources listed below. They are also available for inspection at the National Archives and Records Administration (NARA). For information on the availability of this material at NARA, call 202–741–6030 or go to National Archives Code of Federal Regulations Incorporation by Reference.
702.2 Advanced Television Systems Committee (ATSC)
Copies of the referenced standard may be obtained from the Advanced Television Systems Committee, 1776 K Street NW, Suite 200, Washington, DC 20006–2304.
702.2.1 ATSC A/53 Part 5:2014
Digital Television Standard, Part 5—AC-3 Audio System Characteristics, August 28, 2014.
IBR approved for Appendix C, Section 414.1.1.
702.3 Association for Information and Image Management (AIIM)
Copies of the referenced standard may be obtained from AIIM, 1100 Wayne Ave., Ste. 1100, Silver Spring, Maryland 20910.
702.3.1 ANSI/AIIM/ISO 14289-1-2016
Document Management Applications — Electronic Document File Format Enhancement for Accessibility — Part 1: Use of ISO 32000-1 (PDF/UA-1), ANSI-approved February 8, 2016.
IBR approved for Appendix C, Section 504.2.2.
702.4 Human Factors and Ergonomics Society (HFES)
Copies of the referenced standard may be obtained from the Human Factors and Ergonomics Society, P.O. Box 1369, Santa Monica, CA 90406–1369.
702.4.1 ANSI/HFES 200.2
Human Factors Engineering of Software User Interfaces — Part 2: Accessibility, copyright 2008.
IBR approved for Appendix C, Section 502.4.
702.5 Institute of Electrical and Electronics Engineers (IEEE)
Copies of the referenced standard may be obtained from the Institute of Electrical and Electronics Engineers, 10662 Los Vaqueros Circle, P.O. Box 3014, Los Alamitos, CA 90720–1264.
702.5.1 ANSI/IEEE C63.19-2011
American National Standard for Methods of Measurement of Compatibility between Wireless Communications Devices and Hearing Aids, May 27, 2011.
IBR approved for Appendix C, Section 412.3.1.
702.6 International Code Council (ICC)
Copies of the referenced standard may be obtained from ICC Publications, 4051 W. Flossmoor Road, Country Club Hills, IL 60478–5795.
702.6.1 ICC A117.1-2009
Accessible and Usable Buildings and Facilities, approved October 20, 2010.
IBR approved for Appendix C, Section 402.5.
702.7 International Telecommunications Union Telecommunications Standardization Sector (ITU-T)
Copies of the referenced standards may be obtained from the International Telecommunication Union, Telecommunications Standardization Sector, Place des Nations CH-1211, Geneva 20, Switzerland.
702.7.1 ITU-T Recommendation E.161
Series E. Overall Network Operation, Telephone Service, Service Operation and Human Factors—International operation - Numbering plan of the international telephone service, Arrangement of digits, letters and symbols on telephones and other devices that can be used for gaining access to a telephone network, February 2001.
IBR approved for Appendix C, Section 407.3.3.
702.7.2 ITU-T Recommendation G.722.2
Series G. Transmission Systems and Media, Digital Systems and Networks – Digital terminal equipment – Coding of analogue signals by methods other than PCM, Wideband coding of speech at around 16 kbit/s using Adaptive Multi-Rate Wideband (AMR-WB), July 2003.
IBR approved for Appendix C, Section 412.4.
702.8 Internet Engineering Task Force (IETF)
Copies of the referenced standard may be obtained from the Internet Engineering Task Force.
702.8.1 IETF RFC 6716
Definition of the Opus Codec, September 2012, J.M. Valin, Mozilla Corporation, K. Vos, Skype Technologies S.A., T. Terriberry, Mozilla Corporation.
IBR approved for Appendix C, Section 412.4.
702.9 Telecommunications Industry Association (TIA)
Copies of the referenced standard, published by the Telecommunications Industry Association, may be obtained from IHS Markit, 15 Inverness Way East, Englewood, CO 80112.
702.9.1 TIA-1083-B
Telecommunications—Communications Products—Handset Magnetic Measurement Procedures and Performance Requirements, October 2015.
IBR approved for Appendix C, Section 412.3.2.
702.10 Worldwide Web Consortium (W3C)
Copies of the referenced standard may be obtained from the W3C Web Accessibility Initiative, Massachusetts Institute of Technology, 32 Vassar Street, Room 32-G515, Cambridge, MA 02139.
702.10.1 WCAG 2.0
Web Content Accessibility Guidelines (WCAG) 2.0, W3C Recommendation, December 11, 2008.
IBR approved for: Appendix A (Section 508 of the Rehabilitation Act: Application and Scoping Requirements), Sections E205.4, E205.4 Exception, E205.4.1, E207.2, E207.2 Exception 2, E207.2 Exception 3, E207.2.1, E207.3; Appendix B (Section 255 of the Communications Act: Application and Scoping Requirements), C203.1, C203.1 Exception, C203.1.1, C205.2, C205.2 Exception 2, C205.2 Exception 3, C205.2.1, C205.3; and Appendix C (Functional Performance Criteria and Technical Requirements), 408.3 Exception, 501.1 Exception, 504.2, 504.3, 504.4, and 602.3.
Appendix D to Part 1194: Electronic and Information Technology Accessibility Standards as Originally Published on December 21, 2000
[65 FR 80523, Dec. 21, 2000. Redesignated and amended at 82 FR 5832, Jan. 18, 2017]
Subpart A — General
§ D1194.1 Purpose.
The purpose of this part is to implement section 508 of the Rehabilitation Act of 1973, as amended (29 U.S.C. 794d). Section 508 requires that when Federal agencies develop, procure, maintain, or use electronic and information technology, Federal employees with disabilities have access to and use of information and data that is comparable to the access and use by Federal employees who are not individuals with disabilities, unless an undue burden would be imposed on the agency. Section 508 also requires that individuals with disabilities, who are members of the public seeking information or services from a Federal agency, have access to and use of information and data that is comparable to that provided to the public who are not individuals with disabilities, unless an undue burden would be imposed on the agency.
§ D1194.2 Application.
(a) Products covered by this part shall comply with all applicable provisions of this part. When developing, procuring, maintaining, or using electronic and information technology, each agency shall ensure that the products comply with the applicable provisions of this part, unless an undue burden would be imposed on the agency.
(1) When compliance with the provisions of this part imposes an undue burden, agencies shall provide individuals with disabilities with the information and data involved by an alternative means of access that allows the individual to use the information and data.
(2) When procuring a product, if an agency determines that compliance with any provision of this part imposes an undue burden, the documentation by the agency supporting the procurement shall explain why, and to what extent, compliance with each such provision creates an undue burden.
(b) When procuring a product, each agency shall procure products which comply with the provisions in this part when such products are available in the commercial marketplace or when such products are developed in response to a Government solicitation. Agencies cannot claim a product as a whole is not commercially available because no product in the marketplace meets all the standards. If products are commercially available that meet some but not all of the standards, the agency must procure the product that best meets the standards.
(c) Except as provided by §1194.3(b), this part applies to electronic and information technology developed, procured, maintained, or used by agencies directly or used by a contractor under a contract with an agency which requires the use of such product, or requires the use, to a significant extent, of such product in the performance of a service or the furnishing of a product.
§ 1194.3 General exceptions.
(a) This part does not apply to any electronic and information technology operated by agencies, the function, operation, or use of which involves intelligence activities, cryptologic activities related to national security, command and control of military forces, equipment that is an integral part of a weapon or weapons system, or systems which are critical to the direct fulfillment of military or intelligence missions. Systems which are critical to the direct fulfillment of military or intelligence missions do not include a system that is to be used for routine administrative and business applications (including payroll, finance, logistics, and personnel management applications).
(b) This part does not apply to electronic and information technology that is acquired by a contractor incidental to a contract.
(c) Except as required to comply with the provisions in this part, this part does not require the installation of specific accessibility-related software or the attachment of an assistive technology device at a workstation of a Federal employee who is not an individual with a disability.
(d) When agencies provide access to the public to information or data through electronic and information technology, agencies are not required to make products owned by the agency available for access and use by individuals with disabilities at a location other than that where the electronic and information technology is provided to the public, or to purchase products for access and use by individuals with disabilities at a location other than that where the electronic and information technology is provided to the public.
(e) This part shall not be construed to require a fundamental alteration in the nature of a product or its components.
(f) Products located in spaces frequented only by service personnel for maintenance, repair, or occasional monitoring of equipment are not required to comply with this part.
§ D1194.4 Definitions.
The following definitions apply to this part:
Agency
Any Federal department or agency, including the United States Postal Service.
Alternate formats
Alternate formats usable by people with disabilities may include, but are not limited to, Braille, ASCII text, large print, recorded audio, and electronic formats that comply with this part.
Alternate methods
Different means of providing information, including product documentation, to people with disabilities. Alternate methods may include, but are not limited to, voice, fax, relay service, TTY, Internet posting, captioning, text-to-speech synthesis, and audio description.
Assistive technology
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Finding good SAP S/4HANA Cloud solutions depends on your business needs, industry, and integration requirements. Here’s a structured approach to help you:
1. Identify Your Requirements
Before selecting a solution, determine:
Business Needs: Are you looking for finance, supply chain, sales, procurement, or manufacturing solutions?
Deployment Preference: Do you need public cloud, private cloud, or hybrid?
Integration Needs: Will it integrate with third-party apps, legacy systems, or SAP BTP?
Customization vs. Standardization: Do you prefer an out-of-the-box solution or something more customizable?
2. Explore Official SAP Resources
🔹 SAP S/4HANA Cloud Website
Browse SAP’s official website for cloud solutions: 👉 SAP S/4HANA Cloud Solutions
🔹 SAP Best Practices Explorer
Find pre-configured solutions and industry-specific best practices. 👉 SAP Best Practices
🔹 SAP App Store (SAP Store)
Explore partner solutions and cloud-based applications. 👉 SAP Store
3. Use SAP Solution Explorer (Industry-Specific Solutions)
SAP provides tailored solutions for different industries:
Retail & E-commerce
Manufacturing & Supply Chain
Finance & Accounting
Healthcare & Life Sciences
Public Sector
4. Research SAP Partners & Marketplaces
SAP works with certified partners who offer specialized solutions:
🔹 Third-Party Marketplaces (For reviews & solutions)
Gartner Peer Insights – Reviews on SAP solutions.
G2 – Compare SAP vs. competitors.
Capterra – Ratings for SAP products.
5. Request SAP Demos & Free Trials
Before investing, try: ✔ SAP Free Trial & Live Demos – Many SAP S/4HANA Cloud solutions have trial versions. ✔ SAP Learning Hub – Explore product features via self-paced learning. ✔ SAP Community & Webinars – Join discussions & attend SAP webinars.
6. Work with an SAP Consultant or System Integrator
If your business requires customizations, hiring an SAP implementation partner can help with: ✔ Cloud migration strategy ✔ Integration with third-party tools ✔ Custom workflows & reporting
Many firms like Deloitte, Accenture, Capgemini, and Infosys specialize in SAP implementations.
7. Join SAP Community & Forums
✔ SAP Community – Ask experts & learn from SAP users.
✔ LinkedIn SAP Groups – Connect with SAP professionals.
Final Thoughts
To find the best SAP S/4HANA Cloud solution: ✅ Define your business needs & deployment model. ✅ Explore SAP’s official resources & partner solutions. ✅ Research reviews & industry-specific best practices. ✅ Try SAP free trials & demos. ✅ Consult SAP experts for custom implementations.
Mail us on [email protected]
Website: Anubhav Online Trainings | UI5, Fiori, S/4HANA Trainings
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O Melhor Momento para Aprender a Ganhar Dinheiro na Crise
Introdução
Estamos vivendo em tempos economicamente desafiantes, mas paradoxalmente, essas dificuldades podem ser o berço de oportunidades únicas para quem sabe onde procurar. Este artigo explora por que, em meio à crise, agora é o momento ideal para aprender a gerar renda.
1. Baixa Competição
Em uma crise, muitos se retraem, temendo os riscos. Isso pode resultar em uma diminuição da concorrência em diversos setores. Se você aprender a identificar e aproveitar nichos de mercado que foram desconsiderados ou abandonados, estará posicionado para ganhar mais com menos competição.
2. Inovação e Necessidade
A necessidade é a mãe da invenção. Em crises, as pessoas buscam novas maneiras de resolver problemas antigos com recursos limitados. Isso abre espaço para a inovação. Aprender a identificar problemas e oferecer soluções inovadoras pode ser lucrativo. Pense no aumento dos serviços de entrega durante lockdowns ou na digitalização acelerada de negócios.
3. Economia de Custos
Os preços de muitos bens e serviços podem cair durante uma crise. Se você está começando ou expandindo um negócio, isso significa que pode adquirir ativos (seja estoque, equipamentos ou propriedades) a um custo menor. Aprender a investir e gerir esses recursos de maneira inteligente pode levar a um retorno significativo quando a economia se recuperar.
4. Adaptação e Flexibilidade
A crise força a adaptação. Aprender a ser flexível, mudar o modelo de negócio, ou até mesmo pivotar completamente para um novo setor pode proteger ou até aumentar sua renda. Este é o momento de aprender habilidades como marketing digital, e-commerce, ou qualquer outra área que não dependa de uma economia tradicionalmente forte.
5. Educação Acessível
Com mais pessoas em casa e o aumento das plataformas de ensino online, nunca foi tão acessível adquirir novos conhecimentos. Cursos, webinars, e até mentorias online sobre como gerar renda estão mais disponíveis e, muitas vezes, a preços reduzidos ou até de graça. Aprender agora pode significar estar à frente quando a economia melhorar.
6. Mentalidade de Crescimento
Aprender a ganhar dinheiro em uma crise também constrói uma mentalidade de crescimento. Você aprende a não temer os altos e baixos do mercado, mas sim a vê-los como oportunidades. Essa atitude pode ser um diferencial para toda a sua vida financeira.
Conclusão
A crise econômica, embora desafiadora, é um terreno fértil para quem está disposto a aprender e inovar. Ao dedicar-se a entender como gerar renda em tempos difíceis, você não só sobrevive à crise mas pode emergir dela mais forte, mais sábio e mais preparado para o futuro. Portanto, se você está pensando em começar a aprender a fazer dinheiro, saiba que agora pode ser, de fato, o melhor momento para isso.
Chamada para Ação
Interessado em aprender mais? Deixe um comentário, envie uma mensagem ou procure por cursos e recursos online que podem te ajudar a começar. A oportunidade está aí, basta você agarrá-la.
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How to get started with an Atal Tinkering Lab in your school ?
Imagine a space where students can transform their wildest ideas into real-world innovations. That’s the magic of an Atal Tinkering Lab (ATL). Designed to nurture creativity and foster scientific temper, ATLs are becoming a vital part of schools across India. If you’re wondering how to bring this revolutionary lab to your school, you’re in the right place. Let’s dive into the step-by-step process to set up an ATL and empower young minds to dream big.
What Is an Atal Tinkering Lab?
An Atal Tinkering Lab is an initiative by the Atal Innovation Mission (AIM) under NITI Aayog, aimed at creating an environment for innovation and entrepreneurship in schools. These labs provide students with tools and technologies like 3D printers, robotics kits, and electronics to tinker, experiment, and innovate.
Why Should Your School Set Up an ATL?
Encourage Innovation: ATLs cultivate problem-solving and critical thinking skills in students.
Hands-on Learning: Students learn by doing, which is essential for STEM education.
Career Readiness: Exposure to advanced technologies prepares students for future career opportunities.
Community Impact: Your school becomes a hub for local innovation, benefiting students and the community.
Steps to Get Started
1. Understand the ATL Guidelines
Visit the Atal Innovation Mission website to access the official guidelines and eligibility criteria. Ensure your school meets the basic requirements:
Your school must be affiliated with a recognized education board.
You need a minimum space of 1,500–2,000 sq. ft. to set up the lab.
The school should show a commitment to fostering innovation.
2. Apply for the ATL Grant
The Government of India provides a grant of INR 20 lakhs over five years to approved schools. Here’s how to apply:
Go to the AIM website and fill out the online application form.
Provide detailed information about your school, infrastructure, and vision for the ATL.
Submit supporting documents such as your school’s affiliation certificate, building layout, and commitment letter.
3. Prepare the Infrastructure
Once your application is approved, focus on setting up the physical space:
Allocate a well-lit, ventilated room measuring at least 1,500 sq. ft.
Ensure the space has basic amenities like electricity, internet connectivity, and storage facilities.
Design the lab to foster creativity with flexible seating and display areas.
4. Procure Equipment
The ATL grant includes funds for purchasing equipment. Make a list of essential tools, such as:
3D Printers for prototyping.
Robotics Kits to explore automation.
Electronics Development Boards like Arduino and Raspberry Pi.
Tools and Consumables for crafting and experimentation.
Collaborate with vendors listed on the AIM website to ensure quality and compliance.
5. Hire and Train Staff
Select passionate teachers or staff to manage the lab. Provide them with training on using ATL equipment and mentoring students. AIM often conducts workshops and webinars to upskill ATL coordinators.
6. Engage Students
Organize workshops, hackathons, and challenges to spark interest among students. Encourage them to participate in initiatives like ATL Marathons and Innovation Challenges to showcase their ideas.
7. Collaborate with Mentors and Industry Experts
Build a network of mentors, including engineers, scientists, and entrepreneurs, to guide students. Partner with local industries and universities for technical support and funding.
8. Monitor and Evaluate
Use AIM’s monitoring tools to track the lab’s performance. Regularly assess:
The number of projects developed.
Student participation and engagement.
Feedback from teachers and mentors.
Tips for Sustaining the ATL
Involve the Community: Host open houses to showcase student projects to parents and local stakeholders.
Secure Additional Funding: Seek sponsorships or grants from private organizations to expand your lab.
Promote Peer Learning: Encourage students to share knowledge and work on collaborative projects.
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Webinars for my team
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How do you know you are really "ready" to attend a live webinar?
Are you "really" prepared to get the most out of webinars?
Yet another webinar. I remember the first webinar I did was in early 2005. Webex was the platform, and there were some initial challenges, such as getting through company firewalls. Not only was the drawbridge up but the entire castle was locked down, as many organizations were unfamiliar with the technology. Today, webinars are as common as wheat in a wheatfield. Obviously, they were invaluable…
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How to Start a Successful Crowdsourcing Challenge Using Prize-Based Innovation Initiatives
The rapidly evolving innovation landscape has seen a major transformation, with crowdsourcing challenges emerging as a powerful tool for organizations seeking fresh ideas and solutions. To start a successful crowdsourcing challenge, it is essential to understand the intricacies involved as well as acquire next-generation procurement services to streamline the process. Prize-based innovation initiatives motivate participants and foster a competitive environment that leads to groundbreaking solutions.
Understanding the Motivation Behind Crowdsourcing Challenges
Crowdsourcing challenges tap into the collective intelligence of a diverse audience to solve complex problems. They are prize-based innovation initiatives encouraging participation from individuals or teams with varied expertise. To ensure success, defining clear objectives and offering incentives that resonate with potential participants is crucial.
Essential Steps to Start a Successful Crowdsourcing Challenge
1. Define Clear Goals and Objectives: A well defined problem statement helps participants understand the challenge and aligns their efforts with your expectations.
2. Design Attractive Incentives: Attractive incentives and rewards to attract top talent. Prizes can range from monetary rewards to recognition or career opportunities.
3. Choose the Right Platform: Utilize next-generation procurement services to manage submissions and evaluations. A robust platform ensures a seamless experience for both organizers and participants.
4. Engage the Target Audience: Promote the challenge through various channels to reach a diverse group of potential solvers. Engagement strategies may include social media campaigns, webinars, and partnerships with relevant organizations.
5. Establish Evaluation Criteria: Develop transparent and fair evaluation metrics. This builds trust and encourages high-quality submissions.
Best Practices for Prize-Based Innovation Initiatives
Transparency: Be open about the rules, timelines, and expectations. Transparency in fosters trust and increases participation.
Support and Resources: Provide participants with the necessary resources and support. This could include data sets, mentorship, or access to proprietary tools.
Feedback Mechanisms: Offer constructive feedback during and after the challenge. This not only helps participants improve but also enhances your organization's reputation.
Successful Crowdsourcing Challenges: Case Study Analysis
Examining successful crowdsourcing challenges can provide valuable insights:
Case Study 1: NASA Universal Payload Interface Challenge
The NASA Universal Payload Interface Challenge aimed at advancing payload integration by developing interface systems that easily integrate diverse space payloads onto flight vehicles. By starting a successful crowdsourcing challenge, NASA harnessed global expertise to reduce the cost and complexity of payload integration.
Case Study 2: Washington Resident Portal Challenge
The state of Washington initiated a prize-based innovation initiative inviting proposals to develop a roadmap for an unprecedented resident experience. The Washington Resident Portal Challenge sought visionary ideas to enhance government services through a comprehensive resident portal.
Case Study 3: Prebys Sparx
Focusing on mental and behavioral health for San Diego youth, Prebys Sparx awarded $1.1 million to solutions employing arts, culture, and nature. This successful crowdsourcing challenge leveraged community creativity to address mental health disparities among young people.
Conclusion
To start a successful crowdsourcing challenge involves careful planning, defining clear objectives, and the right incentives. Incorporating prize-based innovation initiatives and utilizing next-generation procurement services can help organizations effectively engage a wide audience and drive innovative solutions.
Platforms like Carrot offers comprehensive tools to streamline the process, from program design to participant engagement, ensuring your crowdsourcing challenge achieves its desired impact. To learn more, visit the Carrot platform today!
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Entrar no mundo da tecnologia pode ser empolgante e desafiador! Se você está começando na área de TI, aqui estão algumas dicas para dar os primeiros passos na sua carreira tech. 💻🌟
𝟭. 𝗘𝘀𝗰𝗼𝗹𝗵𝗮 𝘂𝗺𝗮 Á𝗿𝗲𝗮 𝗱𝗲 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘀𝗲 🎯
O setor de tecnologia é vasto, então é importante escolher uma área que te interesse. Algumas opções incluem:
- 𝘋𝘦𝘴𝘦𝘯𝘷𝘰𝘭𝘷𝘪𝘮𝘦𝘯𝘵𝘰 𝘥𝘦 𝘚𝘰𝘧𝘵𝘸𝘢𝘳𝘦: 𝘊𝘳𝘪𝘢çã𝘰 𝘥𝘦 𝘢𝘱𝘭𝘪𝘤𝘢𝘵𝘪𝘷𝘰𝘴 𝘦 𝘴𝘪𝘴temas. 🖥️
- 𝘚𝘦𝘨𝘶𝘳𝘢𝘯ç��� 𝘥𝘢 𝘐𝘯𝘧𝘰𝘳𝘮𝘢çã𝘰: 𝘗𝘳𝘰𝘵𝘦çã𝘰 𝘥𝘦 𝘥𝘢𝘥𝘰𝘴 𝘦 𝘴𝘪𝘴𝘵𝘦𝘮𝘢𝘴. 🔒
- 𝘈𝘯á𝘭𝘪𝘴𝘦 𝘥𝘦 𝘋𝘢𝘥𝘰𝘴: 𝘐𝘯𝘵𝘦𝘳𝘱𝘳𝘦𝘵𝘢çã𝘰 𝘥𝘦 𝘨𝘳𝘢𝘯𝘥𝘦𝘴 𝘷𝘰𝘭𝘶𝘮𝘦𝘴 𝘥𝘦 𝘥𝘢𝘥𝘰𝘴. 📊
- 𝘙𝘦𝘥𝘦𝘴 𝘦 𝘐𝘯𝘧𝘳𝘢𝘦𝘴𝘵𝘳𝘶𝘵𝘶𝘳𝘢: 𝘔𝘢𝘯𝘶𝘵𝘦𝘯çã𝘰 𝘥𝘦 𝘳𝘦𝘥𝘦𝘴 𝘦 𝘴𝘦𝘳𝘷𝘪𝘥ores. 🌐
𝟮. 𝗔𝗽𝗿𝗲𝗻𝗱𝗮 𝗮𝘀 𝗛𝗮𝗯𝗶𝗹𝗶𝗱𝗮𝗱𝗲𝘀 𝗡𝗲𝗰𝗲𝘀𝘀á𝗿𝗶𝗮𝘀 📚
- 𝘊𝘶𝘳𝘴𝘰𝘴 𝘖𝘯𝘭𝘪𝘯𝘦: Plataformas como Coursera, Udemy e edX oferecem cursos acessíveis.
- 𝘊𝘦𝘳𝘵𝘪𝘧𝘪𝘤𝘢çõ𝘦𝘴: Considere obter certificações reconhecidas, como CompTIA, Cisco ou AWS.
- 𝘗𝘳𝘰𝘫𝘦𝘵𝘰𝘴 𝘗𝘳á𝘵𝘪𝘤𝘰𝘴: Crie projetos pessoais para aplicar o que aprendeu.
𝟯. 𝗖𝗼𝗻𝘀𝘁𝗿𝘂𝗮 𝘂𝗺 𝗣𝗼𝗿𝘁𝗳ó𝗹𝗶𝗼 🌟
Mostre suas habilidades através de um portfólio online. Inclua projetos, contribuições para código aberto e qualquer trabalho relevante. Isso ajuda a destacar suas competências para potenciais empregadores. 📁
𝟰. 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 é 𝗙𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹 🤝
- 𝘗𝘢𝘳𝘵𝘪𝘤𝘪𝘱𝘦 𝘥𝘦 𝘔𝘦𝘦𝘵𝘶𝘱𝘴 𝘦 𝘊𝘰𝘯𝘧𝘦𝘳ê𝘯𝘤𝘪𝘢𝘴: Conheça outros profissionais da área.
- 𝘎𝘳𝘶𝘱𝘰𝘴 𝘖𝘯𝘭𝘪𝘯𝘦: Participe de fóruns e grupos em redes sociais.
Mentoria: Procure mentores que possam guiar seu desenvolvimento.
𝟱. 𝗠𝗮𝗻𝘁𝗲𝗻𝗵𝗮-𝘀𝗲 𝗔𝘁𝘂𝗮𝗹𝗶𝘇𝗮𝗱𝗼 🔄
A tecnologia está sempre evoluindo. Leia blogs, assista a webinars e participe de cursos de atualização para se manter informado sobre as últimas tendências e ferramentas. 📖
🔗𝘗𝘢𝘳𝘢 𝘮𝘢𝘪𝘴 𝘪𝘯𝘧𝘰𝘳𝘮𝘢çõ𝘦𝘴, 𝘯𝘰𝘴 𝘤𝘩𝘢𝘮𝘦 𝘯𝘰 𝘞𝘩𝘢𝘵𝘴𝘢𝘱𝘱 (11) 97305-3545
✨o𝘶 𝘷𝘪𝘴𝘪𝘵𝘦 𝘯𝘰𝘴𝘴𝘰 𝘚𝘪𝘵𝘦: 𝘳𝘦𝘤𝘳𝘶𝘵𝘦.𝘵𝘦𝘤𝘩
#tech #tecnologia #carreiratech #dev #devlops
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What role Udyam Registration plays in Government Tenders and Contracts?
Introduction:
Udyam Registration is one of the most impactful initiatives by the Indian government toward enabling and supporting MSMEs. It acts like a catalyst or an easy gateway that provides businesses with easy access to numerous resultant benefits, especially while participating in government tenders and contracts. That is why business people, entrepreneurs, and new ventures look for this reach enhancement with a body of understanding of how Udyam Registration impacts the reach. It is on this account that the article covers why it is important, its benefits, and how to overcome registration barriers.
Role of Udyam Registration in Government Tenders and Contracts:
The Udyam Registration primarily caters to the needs of those firms that are willing to take up government contracts. The government has kept some procurement strictly for MSMEs, therefore permitting small firms and medium firms to level each other's fields. This way, business registration under Udyam benefits businesses when tendering happens in the following ways:
1. Accessibility to tenders is easy:
In return, the government will allow tenders on GeM and CP portals to be available to all registered companies under Udyam. These eventually turn out to be an immense backhand support for businesses to search for their prospects through tenders. Udyam Registration will further enable MSMEs to achieve prospects in construction, IT services, manufacturing sectors, etc.
2. EMD exemption:
The cost of providing EMD is prohibitively expensive for most of the entities. Most of the Udyam-registered MSMEs are exempted from furnishing EMD which saves them from front-end expenses and thereby removes one of the entry barriers in the tendering process. Small units will compete on a level playing field where they are not burdened with the cost of taking a large tender.
3. MSME Protection Procurement:
The other part of procurement is specifically kept aside by the Indian government for MSME. This policy will rejuvenate the growth of smaller firms as they will be made to feel that they shall be taken into account for services or products offered to government agencies. In Udyam Registration, it means must-req research into this very procurement, thus increasing the chances of winning the contracts.
4. Price Preference:
In tendering, the businesses registered and identified under Udyam have an upper hand over their competitors who did not enroll themselves. For example, it will be a little higher than the companies, but if it is within the price margins allotted, then they will prefer the MSMEs. Such treatment brings competitiveness among the MSMEs during the process of tendering.
Common Problems in Udyam Registration and the Way to Overcome Them :
Despite many gains through Udyam registration, most people face real hassles in the process of registration or processing. Here are some common problems and their way to overcome them :
1. Lack of Awareness:
• Problem: Many entrepreneurs and small business owners do not know about the process of Udyam Registration or its benefits.
• SOLUTION: The registration process can be grasped by doing it through online tutorials, government-organized webinars, or MSME facilitation centers.
• PROBLEM: The registration procedure will involve some documents like PAN, Aadhaar, and business-related details. Small businesses face the problem of giving proper information.
• Solution: Obtain a list of documents beforehand to begin the process for registration. Registration may also be submitted by soliciting help from a service provider for registration also, in case problems are being faced
3. Technical Glitches at Udyam Portal:
Problem: Technical issue in case of a down server or uploading information on the Udyam Registration portal.
Apart from this, try to log in to portals during regular hours with proper internet connectivity, and at the same time, technical support is also provided by the government's side for any such problems.
Compliance and Utilization Tips for Udyam Services:
To receive all the benefits of Udyam Registration, these enterprises must update themselves with the rules and update their registration data periodically. Some compliance tips are as follows:
• Udyam business details update every Year: Every change in business details, such as any turnover or investment changes, is to be updated through the Udyam portal yearly.
• Low-Interest Loans: Loans that are given at a low rate of interest can be applied for simultaneously with loans for business or credit schemes while applying for the Udyam certificate.
• Tracking of the Tenders that are currently Tendered: It is a tracking, say, on the government tender portals such as GeM and CPPP for getting fresh opportunities whenever they are tendered.
Conclusion:
Udyam Registration is a strategic tool for getting mainstream access to MSMEs into Government Tenders and Contracts. In doing so, it facilitates easy access, exemptions, and preferential treatment from competitive barriers for small businessmen in and by the process. So, with all the benefits of the pursuit of Udyam Registration, there will be a compulsive demand on business persons to know the registration process and common issues, and they have to follow them. It is, therefore, an opportunity for the businessmen to avail the benefits at scale level as they are actively engaged in all government projects.
#udyam certificate#udyog aadhar registration#aadhar udyog registration#udyam certificate registration#udyog aadhar certificate#msme certificate registration#msme online registration#udyog aadhar
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Mastering Content Marketing Tactics for B2B Companies: A Strategic Approach
In the B2B landscape, content marketing is no longer just a buzzword—it’s a business necessity. Unlike traditional advertising, content marketing allows companies to build meaningful relationships, establish authority, and drive growth in a more nuanced way. But for B2B companies, the approach requires a thoughtful, strategic perspective that resonates with decision-makers across industries.
So, how can you master content marketing and use it to accelerate your B2B success? Let’s dive into the key tactics that will set your brand apart.
1. Understand Your Audience on a Deeper Level
While all businesses need to know their audience, B2B companies deal with a more complex decision-making process. Your content must address multiple layers of stakeholders, from technical experts to senior executives.
Identify Key Decision-Makers: Who influences the purchasing decisions? Understand the roles and responsibilities of those in the decision-making chain—C-suite, procurement officers, managers, and other influencers.
Pain Points and Solutions: B2B buyers aren’t just looking for products or services—they’re seeking solutions to real challenges. Your content should address their pain points directly and demonstrate how your offering solves their specific problems.
By understanding your audience’s needs and speaking their language, your content becomes more than just marketing—it’s a resource.
2. Develop a Content Strategy Aligned with the Buyer’s Journey
In B2B, the sales cycle is longer and more complex, with multiple touchpoints along the buyer’s journey. Your content should guide prospects from the awareness stage to consideration and finally to decision.
Top-of-Funnel (Awareness): Focus on educational content, such as industry insights, blog posts, and thought leadership pieces. The goal is to inform and build trust.
Middle-of-Funnel (Consideration): Offer more in-depth resources like whitepapers, case studies, and webinars that showcase your solutions in action.
Bottom-of-Funnel (Decision): Here, you’ll want to present product demos, pricing information, and testimonials that help drive the final decision.
A well-structured content funnel ensures your audience finds value at every stage of their journey, increasing the chances of conversion.
3. Focus on Authority and Trustworthiness
B2B buyers are risk-averse by nature. They want to ensure that they’re partnering with a company that understands the intricacies of their industry. Establishing authority through your content is crucial in gaining their trust.
Thought Leadership: Share expert opinions on industry trends and emerging technologies. B2B buyers value insights that help them stay ahead in their own industries.
Case Studies and Testimonials: Real-world success stories are one of the most powerful forms of content for B2B. Highlight how you’ve helped other businesses overcome challenges and achieve results.
Industry Research: Invest in data-driven reports, surveys, or studies that provide valuable information to your audience. By sharing exclusive insights, you position your company as a knowledgeable leader in the field.
4. Optimize Content for Niche Audiences
In B2B marketing, the one-size-fits-all approach doesn’t work. Content must be highly relevant and tailored to specific industries, company sizes, or even individual roles within a business.
Segment Your Content: Create different versions of your content that speak directly to your various audience segments. A CEO and an IT director may both influence a decision, but they will have different concerns and priorities.
Use Account-Based Marketing (ABM): ABM allows you to craft highly personalized content for high-value accounts. This can be especially effective for enterprise-level B2B sales, where tailored messaging and solutions can make a significant impact.
Tailored content helps position your brand as not only knowledgeable but also genuinely invested in solving each audience's unique challenges.
5. Embrace Multi-Channel Distribution
Creating great content is only half the battle. The other half is making sure it gets in front of the right people. B2B decision-makers consume content across various channels, and your distribution strategy should reflect that.
LinkedIn as a Powerhouse: LinkedIn remains one of the most effective platforms for B2B marketing. Share articles, post thought leadership content, and engage with industry discussions to grow your network and influence.
Email Marketing: Deliver personalized content directly to key decision-makers’ inboxes. Use newsletters to keep them updated on industry trends, and offer gated content like whitepapers or reports to generate leads.
Webinars and Podcasts: These formats allow for deeper engagement. Invite industry experts or leaders within your company to share insights and answer live questions.
By leveraging a multi-channel approach, you increase your content’s visibility and ensure it reaches all relevant stakeholders.
6. Leverage SEO to Attract Organic Traffic
SEO (Search Engine Optimization) is essential for driving organic traffic to your website, but in B2B marketing, the focus should be on optimizing for highly targeted, niche search terms.
Long-Tail Keywords: Unlike B2C, where broad keywords might work, B2B buyers often search for very specific terms. Optimize your content for these long-tail keywords that reflect detailed queries related to your product or service.
SEO for Thought Leadership: Publish SEO-friendly articles that not only rank well but also offer in-depth insights. Google’s algorithm rewards valuable, relevant content, and so will your readers.
Optimizing for search helps your brand stay top of mind when businesses are actively seeking solutions.
7. Data-Driven Decisions for Continuous Improvement
One of the benefits of digital content marketing is the ability to measure performance in real-time. Use analytics to monitor the success of your campaigns and adjust your strategies accordingly.
Measure Key Metrics: Track KPIs like website traffic, content engagement, lead generation, and conversions. Tools like Google Analytics, HubSpot, or SEMrush can provide valuable insights.
A/B Testing: Experiment with different content formats, headlines, and distribution channels to see what resonates best with your audience.
B2B content marketing is not a one-and-done effort—it requires continuous optimization to achieve the best results.
Conclusion: Positioning Your Brand for Success
Mastering content marketing in the B2B space is about delivering value, building trust, and fostering long-term relationships. By understanding your audience deeply, tailoring content to their needs, and maintaining a consistent multi-channel presence, your business can build authority and drive meaningful growth.
At Channel Technologies, we specialize in helping B2B companies like yours craft and execute impactful content marketing strategies. Let’s work together to create content that not only speaks to your audience but also delivers measurable results. Reach out today to learn more!
#channel technologies#CT#Digital Marketing Agency in Noida#B2B Marketing Agency#Content Marketing#B2b Marketing#Content Marketing Tactics#Digital Marketiing Agency#Digital Marketing
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https://theprocurementschool.com/training-for-my-team/webinars/
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What makes a procurement professional a good negotiator?
How does a procurement professional turn a black diamond slope green?
I recently received an invite to an upcoming 30-minute webinar titled “These 3 Practices Will Boost Your Career: The power of data-driven negotiating.” In this live webinar, Rod Sherkin will describe three Procurement Practices that will drive down purchase costs; strengthen your supply chain; and advance your career by quantifying the value you create. The two immediate thoughts that came to…
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