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Top 15 Press Release Power Distribution Sites Follow In 2019

1. PressReleasePower

About Website PressReleasePower,Press Release Power ensures you the Best Press release writing service, press release distribution, Video Press Release Service as per your selected plan. A great wired network for widespread distribution of your press release. Linked with several media platforms and having a team of talented journalists we guarantee you the best in market result. go ahead and submit your press release and see it get popular amongst larger section of audience.

2. PR Newswire | News Releases

About Website PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that communicators leverage to engage key audiences. This site contains current news releases distributed by PR Newswire including multimedia press releases, investor relations and disclosure and company news.

3. PRWeb

About Website PRWeb, a leader in online news and press release distribution, has been used by more than 40,000 organizations of all sizes to increase the visibility of their news, improve their search engine rankings and drive traffic to their Web site. It is a service of Vocus, a leading provider of cloud-based PR software. Learn how PRWeb gets your content in search results to drive website visibility.

4. Newswire | Press Release | Newsroom

About Website Newswire.com, is a leader in free press release distribution, has been used by more than 140,000 organizations of all sizes to improve their search engine rankings, to increase visibility of their news, and drive traffic to their Web site.

5. PR.com | Press Releases

About Website PR.com is a unique website where companies can promote literally everything about their business in a one stop shop business marketplace. A cross between a public relations and advertising entity, It is a directory of businesses, products and services, a press release distribution service, job search website, and online publication of articles, reviews and celebrity interviews

6. openPR.com

About Website openPR publishes press releases quickly and free of charge. It's release normally also appears on Google News just shortly after the publication. It is one of the most popular press release.

7. 1888 PressRelease.com | Latest Press Releases

About Website 1888PressRelease is the easy way to distribute your news and increase your online visibility. Their services include free press release submission, press release distribution, sample press releases, press release writing tips and the most popular press releases. It has an extensive distribution network consisting of Website, RSS Feeds, Blogs, plus additional distribution points.

8. WebWire | Recent Headlines

About Website WebWire distributes business, organizational and personal news and press releases on and over the Internet.

9. PRUnderground

About Website PRunderground.com is an online press release distribution service which helps companies publish their news to Google News, 150-300 regional TV and online news websites as well as social media. We believe press release distribution should be affordable and provide online exposure for your company as part of a larger PR and marketing plan.

10. EmailWire Press Releases

About Website Emailwire.com uses satellite, RSS news feeds, e-mail, fax, FTP uploads and other Internet-based technologies to distribute press releases to your target audience. We take your news to 70,000 journalists in over 22,000 newsrooms in the format they request. This assures that your releases are delivered and they receive the attention they deserve.

11. Express Press Release Distribution

About Website Express Press Release Distribution is one of the nation's largest press release distribution networks on Web. It is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month.

12. MarketPressRelease | Online Press Release Distribution Service Network

About Website MarketPressRelease.com strives for excellence in providing publishers with an affordable, cost effective and benefitial press release distribution service over the web to help press release originators build their brand value, delivering newsworthy updates to the world.

13. PR Urgent News

About Website PR Urgent News is a free press release and News distribution service. It publishes high quality press releases, that gets you visible in major search engines and news sites including Google News, MSN, Yahoo, Bing and much more.

14. PR-inside

About Website PRInside provides free publishing of Press Releases and News. It offers small business the ability to use free PR to promote their business.

15. prMac

About Website prMac is a free press release distribution service aimed at enhancing the visibility of press releases for the Mac and iOS platforms. With a Publish Once, Broadcast Many philosophy, they offer world-wide agency distribution services as well as top-notch RSS feeds.

16. Pressat | Press Release Distribution Service

About Website Pressat provides simple and effective platform where businesses can press releases which are then distributed to journalists, media outlets, social networks, news syndication websites.

Website: https://www.pressreleasepower.com

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Benefits of Press Release Distribution

Read these 10 Benefits of Press Release Distribution by Press Release Power https://www.pressreleasepower.com/how-it-works  🎊

Get to know 'How to Write a Press Release for Your Business' and effectively Garner Attention from the Target Audience 💯

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Getting a Genuine Press Pass

The principal thing to do is to contact the occasion coordinators for the occasion that you are hoping to cover. There is a decent possibility that subsequent to addressing them you will discover there is no requirement for a conventional press pass. In the event that that isn't the situation, they ought to essentially have the option to stop for a minute kind of certifications they require. On the off chance that you are an expert working for a bigger news association, the interaction is really basic. By and large all that you will require is a task letter from your manager and some type of picture ID.

Business Press Release 

Accepting, nonetheless, that you are not an expert, how about we set you up for the application cycle. On the off chance that you don't as of now have qualifications, this present time is a decent opportunity to begin dealing with them. Remember that necessities for passes change broadly from one ward to another, this article will just address general prerequisites of officially sanctioned press passes. As referenced over, every ward will have their own prerequisites for the issuance of Press Release Distribution . You should contact your nearby city corridor or public data official for more assistance on the necessities of your locale. To assist with kicking you off you will require a personal ID and check of work from your boss. Numerous districts likewise expect fingerprints to be turned in with their media certifications application. In the event that you are working for yourself, read on, there is a way for consultants to get their passes also.

Is there a band coming to town that you have been kicking the bucket to see? Is it true that you are hoping to take pictures of somebody or to get very close and meeting them? On the off chance that you are searching for a meeting or for close up photography, you may have to get a press pass. Is it true that you are an expert writer? Do you keep up with your own blog or page? Have you at any point considered how you could approach getting a press pass? This article will give several cycles you might not have thought of. The time has come to get the entirety of your affairs in order in a manner of speaking.

Award Press Release 

The National Writers Union might have the option to assist you with getting your own Press Release Writing . The National Writers Union is a worker's guild explicitly for specialists. By and large, to get accreditations, you need to show that you have distributed two editorial works in the previous two years. The pass costs forty dollars and should be reestablished at regular intervals.

On the off chance that you actually can't get a pass for reasons unknown, you may wish to consider making your own. By no means should you falsehood or make up qualifications out of nowhere. This would be for specialists, or individuals who are running their own destinations. In such cases, you could create your own pass including your site's logo, a photo of yourself, and your name.

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Why is Press Release Distribution Important?

Since the way to advancing your business is in getting more individuals to see it! Each columnist gets a surge of public statements on their work areas consistently, and it takes a considerable amount to get them to stand apart from the remainder of the group.

The activity of any official statement dissemination administration is to spread the news to whatever number individuals and as successfully as could be expected under the circumstances. That is the reason MMI puts such a gigantic need on official statement dissemination: it's the way to advancing your business (and items) through the Online press Release.

Why Choose MMI?

At MMI, we center around a two dimensional methodology:

Our first point is to get your public statement disseminated to whatever number likely settings as could be expected under the circumstances – ensuring that they are on the whole applicable to your business. This incorporates media on paper, on TV or on the Video Press Release. Our far reaching media information base and media-adroit staff guarantees that you will never botch a chance to get the news out about your business.

Second, we utilize our inside associations and information on the business to ensure your public statement is at the head of the heap. Our procedures run from the unobtrusive to the critical, from sealing your official statement to make it alluring to writers, to specifically calling your neighborhood news associations.

Role of Press Release Distribution Services in Business Growth

Web based showcasing is assuming a significant job in building the brand validity for a site. The web crawler advertisers are adjusting distinctive showcasing methodology to help online business destinations spread their image mindfulness among web clients. The official statement is one of those couple of compelling showcasing strategies that are progressively being followed to give tremendous online Press Release introduction to a recently beginning organization and acquire an ascent the offer of its items or administrations. Subsequently official statement dissemination administrations have been working out to be an incredible type of internet promoting accessible in the web world. In spite of the fact that each business has something that can be delivered to press and featured to draw consideration of expected clients, the vast majority simply don't understand its worth.

The intuitive media like radio, magazines, TV channels and papers feed on most recent public statement conveyances every day. They remain concentrated on bringing their watchers, perusers and audience members top fascinating tales about administrations and items that will build their piece of the overall industry. The public statement is intended. In this day and age of publicity, you have to pass on your message successfully. An organization can depend on a valuable Press Release promotion procedure to take care of business. Business of all size and type can have the advantages of public statement and make declarations about the dispatch of new administrations or items by means of the media and press. The public statement appropriation specialist organizations normally have PR promoting group who will deal with everything from composing elegantly composed public statements to sending them out to news sources, intrigued scientists, endorsers and columnists by fax, wire or email administration.

The public statement dispersion administrations help entrepreneurs follow up on the basic brilliant guideline of "getting orders through expanded press consideration" and be prosperous all through. Such is the capability of a magazine or paper compose upArticle Search, item or publication include that little to medium estimated Rress Release Services can have enough exposure which is required to form them into multi billion business. So organizations searching for moment exposure can scarcely overlook the job of official statement circulation.

The official statement conveyance benefits regularly end up being savvy and convey ensured result. Indeed, even a couple of moments news portion supporting your administration or item can do ponders which no measure of paid publicizing will have the option to do. An article or photograph can be added to a significant magazine to feature your organization profile and assist it with procuring most extreme Press Release Benefits. Several organizations have utilized the public statement circulation administrations and received the rewards in dollars 

Contact us Now!

Website - https://www.pressreleasepower.com/ Skype - shalabh.mishra Telegram - shalabhmishra Whatsapp - +919212306116 Email - shalabh.mishra@gmail.com Mobile - +919212306116 Twitter - https://twitter.com/pressreleasepow Facebook - https://www.facebook.com/pressreleasepr/ LinkedIn - https://www.linkedin.com/company/pressreleasepower/

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Some Tips to Polish Your “Press Release”

Working with independent companies and philanthropies, I am regularly requested guidance on composing a public statement that makes certain to get got by commendable news sources. For those new to composing public statements, here are 10 snappy tips to guarantee your prosperity:

Tip #1 – Your Press Release must be newsworthy. You can't compose a public statement to state how extraordinary your organization is without having an explanation behind saying as much. Alright, that is not so much evident. You can compose a public statement saying "ABC Company is the BEST gadget producer on the planet." However, media sources won't tune in. In any case, on the off chance that you state "ABC Company was as of late granted a million dollar contract by the U.S. Government to make gadgets," the media is significantly more prone to get your story.

Tip #2 – The primary passage of your Press Release Sample ought to sum up your news genuinely and compactly. Forget about the modifiers like greatest, best, generally searched after, and so on. Keep it short and direct. Subtleties can be included resulting sections.

Tip #3 – Dress up your Press Release Template with an appropriate statement from an organization official or an industry master. This adds believability to the public statement, yet it is additionally fascinating to peruse. It likewise gives news sources an extra contact name for additional data.

Tip #4 – The finish of your Press Release Writing ought to consistently contain a brief – close to a few sentences – about your organization. Here's a model: "ABC Company was established by gadget creator Tom Jones after he resigned from Widget University in 1999. The organization has developed exponentially since its initial days, adding business and mechanical to its line of gadgets a year ago. For more data about ABC Company, it would be ideal if you visit the organization's Web webpage at www.abccompany.com or call 888-555-1212."

Tip #5 – Be certain to incorporate contact data (name, telephone number, email address and Web website). While a few people like to incorporate this toward the start of the Press Release Distribution, it is getting more famous to incorporate this data toward the finish of the. Notwithstanding where you decide to incorporate it, ensure it is anything but difficult to track down.

Not with standing composing an official statement that will get saw, it is additionally essential to know to whom to send it.

Tip #6 – Choose your crowd dependent on the foreseen degree of intrigue. For instance, on the off chance that you are declaring quarterly profit for a global organization, your official statement ought to go to whatever number news sources as could be expected under the circumstances. Notwithstanding, on the off chance that you are examining a neighborhood occasion in your Press Release Format Example, focus your endeavors on the nearby print, radio and TV media.

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Press Release Distribution Options

Everything You Ever Wanted to Know About Press Release Distribution Options

There are generally two reasons for distributing a press release. Due to the fact that online distribution tends to fall into one of two camps, the purpose of the news release is critically important from the start.

Search Engine OptimizationIncreasingly, for many business owners create press releases for search engine optimization or SEO. To be very brief, SEO is the practice of improving the search results of a particular website for a specific set of search terms. While some SEO practices are forbidden by Google and the other search engines, most SEO tactics are perfectly appropriate and can be crucial for marketing. While detailing all of the best SEO practices far exceeds what can be explained in this article, the important thing to note is that proper distribution of press releases SEO agency in new york city can help raise search engine rankings.

When press releases are distributed to online news sources, they provide a number of "backlinks" to your site. Because the algorithms used to determine search engine placement uses the number of backlinks to determine where a site should be listed, an Unlimited press release Distribution Service that is included in a number of sites can considerably raise your site's listing. As a result, many people distribute news releases with the expressed purpose of SEO, with no intention of ever seeing their article in print.

Traditional Media

Another purpose for creating and sending a news release is to have an article run in a traditional media outlet, such as in a newspaper or part of a radio or television newscast. Many businesses that have an offline presence in addition to their websites, such as a Press Release Distribution service South Africa retail store or a geographically based offline service provider, prefer this option, especially when they are starting out.

Select your Distribution Method

Based on the purpose, there are several options to meet your needs. Although there are a number of "free" distribution tools on the web, our experience suggests that the current free distribution sites are not worth the time. The following is a review of the most common distribution options.

press release power:

 Press Release Power is a unique website where companies can promote literally everything about their commerce in a one-stop-shop business marketplace.  A perfect the amalgamation of public relations and advertising entity, Press Release Power is a directory of businesses, goods, and services, a press release distribution service, job search website, and online publication of articles, reviews and celebrity interviews.  With a full company profile, each business listed on Press Release Power has an influential means by which to produce quality leads as well as gain international, national and local disclosure for all of their products, services, and other business information.

PR Newswire:

While PRWeb is the tool of choice for those seeking online distribution, PR Newswire is the option used by most businesses and organizations to connect with traditional reporters and media outlets, many of whom also publish online.PR Newswire is a cornerstone of over 5,500 newsrooms in the major media markets and beyond. In addition, 

PR Newswire for Journalists (PR Newswire's exclusive media-only web site), is a trusted source of news and information for journalists and bloggers from over 27,000 media organizations around the world.

The Bottom Line

pressreleasepower and PR Newswire are both reputable services that will distribute your release in a timely and professional manner. They also have very good customer service.

Summary:

If your intention is to create and distribute a news release solely for SEO purposes and your budget is limited, pressreleasepower is a good option, especially coupled with the free local distribution provided by highly-efficient and targets via our complete global Media Contact Database, online syndication and regional, national or international distribution. 

Discuss more on

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Press Release Power ensures you the Best Press release writing service, press release distribution, Video Press Release Service as per your selected plan.

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Press Release Distribution Australia

U.S. News & World Report Unveils the 35th Edition of the Best Colleges Rankings

News/September 9,2019/

PressReleasePower

: U.S. News & World Report, the global authority in education rankings, today announced the 2020 U.S. News Best Colleges. Princeton University remains No. 1 among National Universities, while Williams College is once again in the top spot among National Liberal Arts Colleges. This year, public schools in California, Florida and New York excel in enrolling and graduating large proportions of low-income students. Further, the University of California—Los Angeles maintains its spot as the No. 1 Top Public School among National Universities.To help families with choosing a college, U.S. News updated its offerings for the 2020 edition of Best Colleges. Here's what's new this year:A new ranking of Top Performers on Social Mobility. The new ranking evaluates which schools best serve underrepresented students. Using Pell Grants as a proxy measure, the ranking looks at enrollment and graduation rates of low-income students. Schools in the University of California system, including Riverside, Santa Cruz and Irvine, all succeed in this area. Tied for No. 4 on the list are the University of La Verne in California, Howard University in the District of Columbia and Rutgers University—Newark in New Jersey. Also ranked highly for social mobility are New York public schools like SUNY—Albany and SUNY—Buffalo, as well as Florida public schools like the University of Florida and the University of South Florida.

Rankings of Academic Programs to Look For. U.S. News published eight new rankings of schools with programs such as Study Abroad (Elon University in North Carolina is No. 1), First-Year Experiences (Agnes Scott College in Georgia is No. 1), Co-ops/Internships (Northeastern University in Massachusetts is No. 1) and more. Previously, these were alphabetical lists.

Factoring first-generation college students into the Best Colleges overall methodology. This variable is included in the graduation rate performance metric, giving schools more credit for supporting first-generation students through graduation.

Updates to the ranking categories, establishing new playing fields for schools. About 13% of ranked schools moved into different categories this year. For example, a university ranked previously as a Regional University may now be a National University. That is because of the "2018 update" from the Carnegie Classification of Institutions of Higher Education, which U.S. News has used since the first Best Colleges rankings in 1983 to compare schools with similar missions.

Updated rankings and lists for Best Value Schools, Most Innovative Schools, Historically Black Colleges and Universities, A-plus Schools for B Students, Economic Diversity, Campus Ethnic Diversity, Most International Students, Best Undergraduate Engineering Programs, Best Undergraduate Business Programs and more.

"For more than three decades, we've collected and analyzed data on thousands of colleges and universities across the country and helped put schools on the map," said Kim Castro, editor and chief content officer of U.S. News. "We've found the best institutions to be ones committed to academically and financially supporting their students through graduation. They draw in high-quality professors and set students up for postgraduate success."U.S. News ranked nearly 1,400 colleges and universities for the 35th edition of the rankings. The mission has always been to broaden education options for students, and in that, U.S. News has succeeded. Nearly 90% of visitors coming to Best Colleges on usnews.com are looking at schools outside the top 10 National Universities and National Liberal Arts Colleges.To calculate the top schools, U.S. News focuses on academic quality and places emphasis on outcome measures – including graduation rates, retention rates and social mobility. Outcomes are the mostly highly weighted ranking factor, contributing 35% to each school's overall score.In addition to the rankings, U.S. News offers postgraduate salary information on 1,500 schools using data provided by PayScale. U.S. News College Compass subscribers will have access to salary data broken down by major at each school. Prospective students can also see ratings and reviews by current students, alumni and faculty on schools' profile pages. Alongside the reviews are Q&A sections for each school, answering questions on topics like campus dining and extracurricular activities.U.S. News also publishes year-round editorial content related to the college process, including applying to college, managing financial aid and navigating school as an international student.The launch of this edition of U.S. 

SOURCE U.S. News & World Report

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A Discussion on Press Release Distribution Online

Press Release Distribution-Factors to remember

Appropriating a press discharge is apparently moderately simpler than composing it impeccably. That is the reason an author should be completely mindful while making the substance of the composed assertion. This is one of the ignored angles, which ought to be kept away from to make your press discharge look impeccable and powerful. Press deliveries can powerfully help the viability and request of your business. It is a good thought to give up the work to an expert organization to make and present the press discharge expertly just as to acquire best outcomes in this way. All things considered, it is a craftsmanship to make and present a press discharge flawlessly and unexpectedly experts dominate in the subject.

The main concern to remember about the press discharge is that separated from having the significant substance it ought to likewise involve precise contact data. In other words, fundamental substance focuses like title, contact individual just as the organization's name ought to be appropriately put down so that each piece of information can be handily found by the client relying upon his/her inclinations.

Make a stock of the media way out that you intend to mail the press archives. As an absolute necessity part of the interaction, guarantee that the contact data is cutting-edge while the stock is exact. Once more, ensure that the rundown incorporates just the assets that will most likely have a premium in the press discharge. It's anything but an objective plan to send the report to those assets, which may not be keen on your composed assertion.

Press Release Distribution Within Your Means

On the off chance that you are thrifty, at all be the explanation, and hence can't bear the cost of expenditure after a specific spending level with regards to press discharge dispersion, the thought is to consider buying press discharge programming. These projects normally fluctuate in term of cost commonly running between $100-$500 yet the best thing with them is that you can disseminate your press discharge online into an expansive range of assets. You should simply pay just the one-time expense, and this way you can liberate yourself from partnering your news discharge all alone. A ton of costly programming programs can repeat your composed assertion and fill in structures mechanically for each free appropriation asset they submit to, and with said that this is ordinarily one of the ideal approaches to present your newsworthy substance to the news.

The expression of admonition is to try not to recruit amateurish or fresher authors who have little information about dispersing a press discharge on the web. The primary concern behind this admonition is these people don't commonly follow the essential things that are in real an unquestionable requirement to have in the wake of which you wind up burning through your time just as cash. So on the off chance that you to a great extent depend on conveying press delivers regularly to advance your business then it is fitting to know about the quick and dirty with respect to the online press discharge dispersion by and by regardless of whether you decide to utilize free dissemination, the product technique, or some paid organization's administration.

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Press Release Distribution Services in Business Growth

Web based showcasing is assuming a significant job in building the brand believability for a site. The web crawler advertisers are adjusting distinctive promoting system to help Press Release online business destinations spread their image mindfulness among web clients. The official statement dissemination is one of those couple of powerful showcasing strategies that are progressively being followed to give gigantic online presentation to a recently beginning organization and get an ascent the offer of its items or administrations.

Web based advertising

Web based advertising is assuming a significant job in building the brand validity for a Press Release site. The web index advertisers are adjusting distinctive showcasing procedure to help online business destinations spread their image mindfulness among web clients. The official statement is one of those couple of successful promoting procedures that are progressively being followed to give gigantic online introduction to a recently beginning organization and acquire an ascent the offer of its items or administrations. In this way public statement conveyance administrations have been working out to be a ground-breaking type of internet advertising accessible in the web world. Despite the fact that each business has something that can be delivered to press and featured to draw consideration of expected clients, the vast majority simply don't understand its worth.

Intelligent media

The intelligent media like radio, magazines, TV slots and papers feed on most recent official statement conveyances every day. They remain concentrated on bringing their watchers, perusers and audience members top fascinating anecdotes about administrations and items that will expand their piece of the overall industry. The public statement is intended. In this day and age of promotion, you have to pass on your message adequately. An organization can depend on a valuable Press Realease promotion methodology to take care of business. Business of all size and type can have the advantages of official statement and make declarations about the dispatch of new administrations or items through the media and press. The public statement dissemination specialist organizations generally have PR showcasing group who will deal with everything from composing elegantly composed public statements to sending them out to news sources, intrigued analysts, supporters and writers by fax, wire or email administration.

The official statement conveyance administrations help entrepreneurs follow up on the straightforward brilliant standard of "getting orders through expanded press Release consideration" and be prosperous all through. Such is the capability of a magazine or paper compose upFree Reprint Articles, item or publication highlight that little to medium measured organizations can have enough exposure which is needed to form them into multi billion business. So organizations searching for moment exposure can scarcely overlook the job of official statement appropriation.

The public statement conveyance Press Release Benefits regularly end up being savvy and convey ensured result. Indeed, even a couple of moments news section embracing your administration or item can do ponders which no measure of paid publicizing will have the option to do. An article or photograph can be added to a significant magazine to feature your organization profile and assist it with winning greatest benefits. Many organizations have utilized the public statement conveyance administrations and received the rewards in dollars.

Contacting mass and focusing on potential clients have become much simpler with official statement conveyance. The composed official statements get distributed quicker and are accessible to the focused on clients at an exceptionally low cost. Circulation of public statements to quality public statement destinations frequently enables the clients to get expanded presentation and thought for their official statements. Subsequently official statement conveyance administrations will keep your business results up in this manner setting aside both cash and time.

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Mompreneurs Navigate the New Economic Highway

With big business failing all around us, the world needs entrepreneurs, however a recent study done by Inc. magazine and National Business Incubator Association revealed 80% of new businesses fail within the first five years. Throw tough economic times into the mix, and how will new mom-businesses ever survive

Three savvy mompreneurs have already begun to brainstorm about strategic ways to get through these uncertain times and come out stronger and more successful. By nature, Mompreneurs are good at analyzing situations, switching gears quickly and juggling tough issues because of the constant demands of motherhood, relationships and running a new business. So trying to decide how to navigate a new business during uncertain economic times is just another challenge for the list!

Kim Maksymuik has been in business for a year with her family communication game, The Chatterbox. Karyn Climans is in her 4th year of business with her adorable Tail Wags helmet covers that promote safety and fun for bike, skate, ski, snowboard, toboggan, and equestrian helmets. I am in my 3rd year of business as the founder and creator of award winning learning kits for babies and toddlers.

The trailblazing trio share some suggestions for tough times ahead:

Divide & Conquer

We have reduced expenses by concentrating on using each other's strengths to divide & conquer! Who needs a PR firm, when I have a strong background in public relations. When we have sales questions, we go to Karyn, whose savvy sales skills have landed her product in retail outlets across Canada, the USA and international. Kim contributes her networking and research prowess to critique the best consumer and tradeshows, mommy blogs with the most traffic and bang for their buck. She looks outside the box for new opportunities.

Learn from each other's mistakes

We share our mistakes. According to Karyn from Tail Wags, she paid $3,000.00 for an expensive marketing tool that resulted in NO sales at a recent trade show! It was heavily marketed to her as a guaranteed way to bring increased traffic to the booth. When she reflects on the tool, she realizes that she is her best sales force! It is her energy and passion for Tail Wags that draws people close to the booth. All of the marketing firms are pushing harder than ever to reel in new customers. There are less expensive and more effective ways to market ones own business. The key to a successful business is a great product/service and passion for what you are selling.

Think outside the Box

We look to Kim's example to continuously challenge ourselves to think unconventionally. When Chatterbox was launched, she followed the lead of others who had created a product for children. She approached the independent toy stores, went to industry trade shows and contacted the big box stores. She quickly realized that there are hundreds of people trying to get into these locations. Also, even if The Chatterbox made it to the shelves, without an advertising budget, what would make the consumer notice the product? Her solution was to approach a retailer that had the same target market but that traditionally would not carry a product like hers. She carefully chose a national retailer that mirrored the company's values and growth goals. As a result, The Chatterbox has national distribution with a retailer who happily promotes the product.

Public Relations/Sales

We are working together to maximize our free publicity. We share media contacts and opportunities. We collaborate on press releases and pitches to make it easier for journalists to access our information. We are constantly developing new angles for our business, bouncing ideas off each other and trying to include one another where ever possible. We share retail contacts from around the globe. If one store seems particularly open to carrying mompreneur products, we pass the information along and e-mail introductions if there is a good fit. We are compiling a list of consumer and tradeshows and critiquing them based on attendance, sales, target audience, cost of show vs break even point. Our products appeal to many different audiences, so we are working to compare apples to apples!

Analyze traffic from Mom Blogs

After a year of giving away samples and contest prizes to mommy blogs across North America, as budgets tighten there is a need to become more discerning. We are comparing notes regarding on-line sales generated from blog exposure, website hits and the truth behind the numbers of readers claimed to be reading the blog!

Objective Support for each other's business

Every entrepreneur runs the risk of being too close to their idea, so they are not always objective. We help each other to see things in different ways. We suggest other directions, other target audiences and other methods of gaining exposure. Being a trail blazing mompreneur can be lonely. We regularly share tips on how to work more effectively. Recently, I explained my morning ritual of dividing a piece of paper into 4. One section for PR, one for sales, one for administration and one for new opportunities. I try to address one thing from each box everyday. Kim quickly picked up this tip and has found it extremely useful!

A healthy dose of optimism!

We all agree optimism is a key trait in every successful entrepreneur. After a disastrous turnout and low sales at a recent consumer show, we laughed as we set up for the next show. All of us brought as much product or more because we all see the glass as half-full. Staying optimistic, being strategic and cultivating powerful relationships with other mompreneurs will get us through these uncertain times