#plus size lingerie manufacturer

[harlowapollinia258]

Private Label Lingerie

With private label lingerie, brands can curate collections that emphasize quality, fit, and comfort, creating pieces that feel as good as they look. https://www.alanicglobal.com/manufacturers/accessories/lingerie/

[fallonbeatriz5489]

Wholesale Plus Size Lingerie

Designed with full coverage and strong support, these bras ensure comfort and a great fit for plus-size figures. https://www.alanicglobal.com/manufacturers/accessories/lingerie/

[kennedyshaina7885]

Wholesale Lingerie Distributor

Lingerie distributors specialize in wholesale orders for intimate apparel, offering bras, panties, and sleepwear. They focus on delivering large quantities at competitive prices, helping businesses maintain stock of trendy and classic styles. https://www.alanicglobal.com/manufacturers/accessories/lingerie/

[luizdavid2042]

Wholesale Padded Plus Size Bralettes Supplier

Your go-to wholesale supplier for padded plus-size bralettes. Offering premium comfort and support, perfect for curvy women. Shop our stylish, high-quality range today! https://www.alanicglobal.com/manufacturers/accessories/lingerie/

[katieswan193]

Wholesale Lingerie Vendors

Find reputable wholesale lingerie vendors supplying high-quality bras, panties, and sleepwear for retailers and boutiques. https://www.alanicglobal.com/manufacturers/accessories/lingerie/

[shadow4-1]

I'm just imagining Ghost having a non-existent love life due to his past trauma. After much prodding, Soap convinces him to hire an escort to fulfil his needs. Not just any escort, either, but one of his old schoolmates who specializes in "the complete girlfriend package". (She's also plus-sized.)

-

"She's a right classy bird. Chooses her Johns real carefully." Soap admits, leaning against the bar top. He pulls out his phone and begins to scroll through his Instagram feed. "She's a lil' pricey, but look. She's got a private villa that she'll keep ye in the whole weekend."

Soap swipes through clusters of photos. The villa is beautiful and the interior has a rustic, home-y vibe to it. It doesn't look like a manufactured place, but like someone actually lives there. Ghost is intrigued just by that fact alone. He's never really had a place to stay when on leave. Well, he doesn't count his shithole flat as much of anything.

"She'll cook fer ya too. N' I think she's some type of masseuse?" Soap prattles on, flicking through even more pictures. It seems he was right. In one of the extra bedrooms there's a massage table set up.

"What she look like?"

Soap smiles sheepishly.

"She's not the type of bird I've seen you go for in the past." He admits before pulling up a folder of pictures on his phone. "But she's bonnie, Lt. A right knockout, I swear."

He scrolls towards the bottom of the folder, looking for a more recent picture. Ghost notices the the skin colored thumbnails as they pass by in a flurry. He already knew, didn't really care, but decides to press on it for his own amusement.

"You one of her Johns?"

Soap nearly chokes. He stops scrolling and looks up at Ghost.

"Well, um...yeah." He admits. Ghost taps on one of the juicy thumbnails. It opens the video. Despite himself, Soap blushes.

Neither man say anything else for a minute. They quietly watch the screen as a pretty cunt is being stretched out by a cock they both know the owner of. She's wet and dripping and glistening in the phone's flash. Her cunt is visibly softer, rounder, with thick outer lips and even cushier looking inner thighs.

Ghost is instantly intrigued by the sight of this woman's body. He'd always found himself in situations with toned or muscular women. He never thought much of it at the time. Ghost was rarely around civilians, and even then he never frequented places a soft girl like her would be seen. Now, in the rec-room, watching a video of Johnny fucking open this girl he realizes he's been going about things all wrong.

Johnny's not being very nice to the girl in the video either. Its apparent he's putting his whole weight and stamina into his thrusts. Ghost couldn't remember ever fucking a woman like that. He'd always had to go slow, angle himself just right to avoid hurting himself or his lovers. A tinge of jealousy shoots up his spine when he notices how the soft pudge of her thighs cushions Johnny's much sharper hipbones.

"Hm..."

"You like 'er?" Johnny asks. "She told me she's looking for 'new clients' if yer interested."

Ghost taps through even more of the photos and videos. They're mostly of her pretty cunt being fucked out but there's a few of her looking cute and relaxed in lingerie or nothing at all. She's got a decent face. Better tits though. Ghost doesn't think he's ever seen a set that fucking soft or suckable.

The last video in the folder is of her bare ass. She looks over her shoulder, smiles flirtatiously, then proceeds to shake her body in a way that makes her ass bounce rigorously. Johnny's hand comes into frame. He grips roughly at one of her cheeks and spreads her apart. A thick glob of cum spills from her slightly gaping, inner lips. The video ends.

Ghost raises his brow at Soap.

"She lets you cum in 'er?"

"Ya know I don't like rubbers, Lt. Can't stand the wee fucks." Soap laughs nervously, rubbing the back of his neck. "I jes' get a copy of my physical from the doc. Send it over t' her 'fore I drop by."

Ghost huffs.

"Here, lemme give you 'er number."

Ghost doesn't try to stop him when Soap fishes his hand into his jacket pocket. He already knows the security code.

"I'll let 'er know yer a friend 'o mine. 'F I vouch for you she'll take ya in no problem." He nods. "I think you're gonnae thank me after all this s' said n' done, Lt."

For good measure Soap texts her a simple greeting from Ghost's phone. She replies within a few seconds. Ghost's eyes glint at the little notification flash.

"We'll see..."

[alanicglobal]

Follow These 4 Steps to Grab the Perfect Plus-Size Lingerie

Need some help in buying plus-size lingerie? Read the blog!

[cleverhottubmiracle]

Running with a Large Chest We have heard of so many brands entering into the sports bra space.  Personally, I say it is about time.  ThirdLove which is another San Francisco company that focuses in on half cup sizes said “sports bra” has become the most-searched term on its website. Nike has tried multiple times to expand into larger sizes.  Lululemon just invested the most amount of money in teh companies’ illustrious history to try to bring in new consumers.   Have you been into an Athleta lately?  The mannequins are designed to represent diversity. Even Victoria’s Secret has been investing more in the category and marketing debuting a line of sports bras and leggings called On Point (which I have a lot of opinions on). “It’s a competitive market for sure, but there’s no company that’s saying sports bra for women, first,” Heidi Zak of ThirdLove said in an interview. Obviously she has not heard of Bloom Bras because that is the entire reason this company exists.   Citing data from market research firm NPD Group, fashion analyst Kristen Classi-Zummo, the sports bra category has been on fire, even during the pandemic, when overall apparel sales took a tumble.  “Women want to be comfortable in their sports bras.  We spent the majority of the past 20 months in them and do not want to go back.  Our repeat purchases are through the roof.” Says Elyse Kaye of Bloom Bras Year-to-date sales of sports bras in the United States have totaled $2.1 billion, up 53% compared from the same period in 2019, she said, citing NPD’s market research. On a year-over-year basis, sales of sports bras are up 48%. “Comfort features are what’s driving the growth,” Zummo said. “And what a lot of brands are offering with sports bras is an elevated essential that’s not just for function and playing sport. They’re pretty and they’re comfortable.”  Plus, for so many women, this is the only wire-free option that they have.  That continues to be a huge driver as more and more folks get on the no underwire train.  Authenticity in marketing comes up frequently.  “You can clearly see the airbrush lines in photography used in most of the brands giving women cleaner and more cleavage. They have altered the body shapes using the magic of technology but that is not what real women look like.  I wish my breasts were symmetrical globes but as a 38DDD, that is actually offensive.” says Chelsea Wilson who worked in the marketing department of several lingerie brands.advertisement in The New York Times in which it issued an open letter slamming derogatory comments that members of Victoria’s Secret’s management team had made toward women. “Direct-to-consumer brands are definitely having an impact,” she said. “We’re seeing a lot of these smaller brands really resonate with an array of different age groups. ... They focus on empowerment. They focus on diversity.”  Elyse Kaye from Bloom Bras agrees with this statement.  “It is our mission to empower women of all shapes, sizes and stages of life.  We want to see how a product is going to look on our bodies before we invest.  Most of the women who find Bloom Bras cannot walk into a store and just buy a bra.  And sizing is the hardest part regardless of where the shopping takes place.” The sports bra market all over the world is seeing huge growth but not from the players you would expect.  There is more of a focus on healthy living but that means something different to all of us. The population has shifted and there is a rise in the conversation surrounding body inclusivity.  The sports bra is the most difficult item to manufacture.  The Bloom Bra, for instance, has 36 different pieces.  It is about engineering for heavier breasts. The bras that slip over the head and the job bras that are two pieces of cloth sewn together are not designed for busty women.  The sports bra is not just for activity any more.  Comfort, breathability and lack of wire-free are driving more and more women to wear a sports bra all day.  The growing benefits of sports bras over traditional bras is forcing traditional bra brands to look at expansion.  Yoga, zumba, Peloton, walking, Zoom boot camp all saw major increases with more and more people deciding to cut expensive, non-inclusive gym memberships and exercise from home. This trend is not going anywhere.   As the category expands, as do the ways we shop for support.   For instance, companies like Bloom Bras focus on Encapsulation using a defined cup structure to encapsulate each breast.  This eliminates the wire but still gives maximum support without uniboob. The wider racerback design works to improve posture and to reduce shoulder pressure. Plus, the digging that occurs in the traditional sports bra or regular bra is eliminated. Compression came from the multitude of breast cancer survivors and surgeons as a key feature that they wanted in a mastectomy bra.  Keeping the breast tissue close to the body, this classic support method provides maximum support and minimizes unwanted movement.  The front zip or back hook or slip over method is a decision that comes down to the end consumer’s preference.  Same can be said for padding.  For the DDD bra-wearer, padding is often not desired.  However, nipple coverage is.  A lightweight material is not going to cover.   The ongoing search for a supportive non-wired bra that also provides great shaping from a 28C - 56L is a challenge.  Mastectomy bras for non-elective breast reconstructive surgery drive a good portion of development and sales for companies like Bloom. The activewear industry continues to evolve with investors pushing for increased margins coming off of the pandemic where companies saw a complete shift in business.  Traditional retail which is where the volume is was hurt temporarily but mom and pops may never recover.  Online businesses, however, skyrocketed.  Companies who were already set up saw margins, customer loyalty and new consumer channels expand.  Supply chain issues are now the bigger challenge.  Brands that rely on production in places like China have seen spikes in material and labor costs with shipping halts disrupting right before the holiday season.  Are these companies bracing and prepared?  Only time will tell. Source link

[norajworld]

Running with a Large Chest We have heard of so many brands entering into the sports bra space.  Personally, I say it is about time.  ThirdLove which is another San Francisco company that focuses in on half cup sizes said “sports bra” has become the most-searched term on its website. Nike has tried multiple times to expand into larger sizes.  Lululemon just invested the most amount of money in teh companies’ illustrious history to try to bring in new consumers.   Have you been into an Athleta lately?  The mannequins are designed to represent diversity. Even Victoria’s Secret has been investing more in the category and marketing debuting a line of sports bras and leggings called On Point (which I have a lot of opinions on). “It’s a competitive market for sure, but there’s no company that’s saying sports bra for women, first,” Heidi Zak of ThirdLove said in an interview. Obviously she has not heard of Bloom Bras because that is the entire reason this company exists.   Citing data from market research firm NPD Group, fashion analyst Kristen Classi-Zummo, the sports bra category has been on fire, even during the pandemic, when overall apparel sales took a tumble.  “Women want to be comfortable in their sports bras.  We spent the majority of the past 20 months in them and do not want to go back.  Our repeat purchases are through the roof.” Says Elyse Kaye of Bloom Bras Year-to-date sales of sports bras in the United States have totaled $2.1 billion, up 53% compared from the same period in 2019, she said, citing NPD’s market research. On a year-over-year basis, sales of sports bras are up 48%. “Comfort features are what’s driving the growth,” Zummo said. “And what a lot of brands are offering with sports bras is an elevated essential that’s not just for function and playing sport. They’re pretty and they’re comfortable.”  Plus, for so many women, this is the only wire-free option that they have.  That continues to be a huge driver as more and more folks get on the no underwire train.  Authenticity in marketing comes up frequently.  “You can clearly see the airbrush lines in photography used in most of the brands giving women cleaner and more cleavage. They have altered the body shapes using the magic of technology but that is not what real women look like.  I wish my breasts were symmetrical globes but as a 38DDD, that is actually offensive.” says Chelsea Wilson who worked in the marketing department of several lingerie brands.advertisement in The New York Times in which it issued an open letter slamming derogatory comments that members of Victoria’s Secret’s management team had made toward women. “Direct-to-consumer brands are definitely having an impact,” she said. “We’re seeing a lot of these smaller brands really resonate with an array of different age groups. ... They focus on empowerment. They focus on diversity.”  Elyse Kaye from Bloom Bras agrees with this statement.  “It is our mission to empower women of all shapes, sizes and stages of life.  We want to see how a product is going to look on our bodies before we invest.  Most of the women who find Bloom Bras cannot walk into a store and just buy a bra.  And sizing is the hardest part regardless of where the shopping takes place.” The sports bra market all over the world is seeing huge growth but not from the players you would expect.  There is more of a focus on healthy living but that means something different to all of us. The population has shifted and there is a rise in the conversation surrounding body inclusivity.  The sports bra is the most difficult item to manufacture.  The Bloom Bra, for instance, has 36 different pieces.  It is about engineering for heavier breasts. The bras that slip over the head and the job bras that are two pieces of cloth sewn together are not designed for busty women.  The sports bra is not just for activity any more.  Comfort, breathability and lack of wire-free are driving more and more women to wear a sports bra all day.  The growing benefits of sports bras over traditional bras is forcing traditional bra brands to look at expansion.  Yoga, zumba, Peloton, walking, Zoom boot camp all saw major increases with more and more people deciding to cut expensive, non-inclusive gym memberships and exercise from home. This trend is not going anywhere.   As the category expands, as do the ways we shop for support.   For instance, companies like Bloom Bras focus on Encapsulation using a defined cup structure to encapsulate each breast.  This eliminates the wire but still gives maximum support without uniboob. The wider racerback design works to improve posture and to reduce shoulder pressure. Plus, the digging that occurs in the traditional sports bra or regular bra is eliminated. Compression came from the multitude of breast cancer survivors and surgeons as a key feature that they wanted in a mastectomy bra.  Keeping the breast tissue close to the body, this classic support method provides maximum support and minimizes unwanted movement.  The front zip or back hook or slip over method is a decision that comes down to the end consumer’s preference.  Same can be said for padding.  For the DDD bra-wearer, padding is often not desired.  However, nipple coverage is.  A lightweight material is not going to cover.   The ongoing search for a supportive non-wired bra that also provides great shaping from a 28C - 56L is a challenge.  Mastectomy bras for non-elective breast reconstructive surgery drive a good portion of development and sales for companies like Bloom. The activewear industry continues to evolve with investors pushing for increased margins coming off of the pandemic where companies saw a complete shift in business.  Traditional retail which is where the volume is was hurt temporarily but mom and pops may never recover.  Online businesses, however, skyrocketed.  Companies who were already set up saw margins, customer loyalty and new consumer channels expand.  Supply chain issues are now the bigger challenge.  Brands that rely on production in places like China have seen spikes in material and labor costs with shipping halts disrupting right before the holiday season.  Are these companies bracing and prepared?  Only time will tell. Source link

[ellajme0]

Running with a Large Chest We have heard of so many brands entering into the sports bra space.  Personally, I say it is about time.  ThirdLove which is another San Francisco company that focuses in on half cup sizes said “sports bra” has become the most-searched term on its website. Nike has tried multiple times to expand into larger sizes.  Lululemon just invested the most amount of money in teh companies’ illustrious history to try to bring in new consumers.   Have you been into an Athleta lately?  The mannequins are designed to represent diversity. Even Victoria’s Secret has been investing more in the category and marketing debuting a line of sports bras and leggings called On Point (which I have a lot of opinions on). “It’s a competitive market for sure, but there’s no company that’s saying sports bra for women, first,” Heidi Zak of ThirdLove said in an interview. Obviously she has not heard of Bloom Bras because that is the entire reason this company exists.   Citing data from market research firm NPD Group, fashion analyst Kristen Classi-Zummo, the sports bra category has been on fire, even during the pandemic, when overall apparel sales took a tumble.  “Women want to be comfortable in their sports bras.  We spent the majority of the past 20 months in them and do not want to go back.  Our repeat purchases are through the roof.” Says Elyse Kaye of Bloom Bras Year-to-date sales of sports bras in the United States have totaled $2.1 billion, up 53% compared from the same period in 2019, she said, citing NPD’s market research. On a year-over-year basis, sales of sports bras are up 48%. “Comfort features are what’s driving the growth,” Zummo said. “And what a lot of brands are offering with sports bras is an elevated essential that’s not just for function and playing sport. They’re pretty and they’re comfortable.”  Plus, for so many women, this is the only wire-free option that they have.  That continues to be a huge driver as more and more folks get on the no underwire train.  Authenticity in marketing comes up frequently.  “You can clearly see the airbrush lines in photography used in most of the brands giving women cleaner and more cleavage. They have altered the body shapes using the magic of technology but that is not what real women look like.  I wish my breasts were symmetrical globes but as a 38DDD, that is actually offensive.” says Chelsea Wilson who worked in the marketing department of several lingerie brands.advertisement in The New York Times in which it issued an open letter slamming derogatory comments that members of Victoria’s Secret’s management team had made toward women. “Direct-to-consumer brands are definitely having an impact,” she said. “We’re seeing a lot of these smaller brands really resonate with an array of different age groups. ... They focus on empowerment. They focus on diversity.”  Elyse Kaye from Bloom Bras agrees with this statement.  “It is our mission to empower women of all shapes, sizes and stages of life.  We want to see how a product is going to look on our bodies before we invest.  Most of the women who find Bloom Bras cannot walk into a store and just buy a bra.  And sizing is the hardest part regardless of where the shopping takes place.” The sports bra market all over the world is seeing huge growth but not from the players you would expect.  There is more of a focus on healthy living but that means something different to all of us. The population has shifted and there is a rise in the conversation surrounding body inclusivity.  The sports bra is the most difficult item to manufacture.  The Bloom Bra, for instance, has 36 different pieces.  It is about engineering for heavier breasts. The bras that slip over the head and the job bras that are two pieces of cloth sewn together are not designed for busty women.  The sports bra is not just for activity any more.  Comfort, breathability and lack of wire-free are driving more and more women to wear a sports bra all day.  The growing benefits of sports bras over traditional bras is forcing traditional bra brands to look at expansion.  Yoga, zumba, Peloton, walking, Zoom boot camp all saw major increases with more and more people deciding to cut expensive, non-inclusive gym memberships and exercise from home. This trend is not going anywhere.   As the category expands, as do the ways we shop for support.   For instance, companies like Bloom Bras focus on Encapsulation using a defined cup structure to encapsulate each breast.  This eliminates the wire but still gives maximum support without uniboob. The wider racerback design works to improve posture and to reduce shoulder pressure. Plus, the digging that occurs in the traditional sports bra or regular bra is eliminated. Compression came from the multitude of breast cancer survivors and surgeons as a key feature that they wanted in a mastectomy bra.  Keeping the breast tissue close to the body, this classic support method provides maximum support and minimizes unwanted movement.  The front zip or back hook or slip over method is a decision that comes down to the end consumer’s preference.  Same can be said for padding.  For the DDD bra-wearer, padding is often not desired.  However, nipple coverage is.  A lightweight material is not going to cover.   The ongoing search for a supportive non-wired bra that also provides great shaping from a 28C - 56L is a challenge.  Mastectomy bras for non-elective breast reconstructive surgery drive a good portion of development and sales for companies like Bloom. The activewear industry continues to evolve with investors pushing for increased margins coming off of the pandemic where companies saw a complete shift in business.  Traditional retail which is where the volume is was hurt temporarily but mom and pops may never recover.  Online businesses, however, skyrocketed.  Companies who were already set up saw margins, customer loyalty and new consumer channels expand.  Supply chain issues are now the bigger challenge.  Brands that rely on production in places like China have seen spikes in material and labor costs with shipping halts disrupting right before the holiday season.  Are these companies bracing and prepared?  Only time will tell. Source link

[chilimili212]

Running with a Large Chest We have heard of so many brands entering into the sports bra space.  Personally, I say it is about time.  ThirdLove which is another San Francisco company that focuses in on half cup sizes said “sports bra” has become the most-searched term on its website. Nike has tried multiple times to expand into larger sizes.  Lululemon just invested the most amount of money in teh companies’ illustrious history to try to bring in new consumers.   Have you been into an Athleta lately?  The mannequins are designed to represent diversity. Even Victoria’s Secret has been investing more in the category and marketing debuting a line of sports bras and leggings called On Point (which I have a lot of opinions on). “It’s a competitive market for sure, but there’s no company that’s saying sports bra for women, first,” Heidi Zak of ThirdLove said in an interview. Obviously she has not heard of Bloom Bras because that is the entire reason this company exists.   Citing data from market research firm NPD Group, fashion analyst Kristen Classi-Zummo, the sports bra category has been on fire, even during the pandemic, when overall apparel sales took a tumble.  “Women want to be comfortable in their sports bras.  We spent the majority of the past 20 months in them and do not want to go back.  Our repeat purchases are through the roof.” Says Elyse Kaye of Bloom Bras Year-to-date sales of sports bras in the United States have totaled $2.1 billion, up 53% compared from the same period in 2019, she said, citing NPD’s market research. On a year-over-year basis, sales of sports bras are up 48%. “Comfort features are what’s driving the growth,” Zummo said. “And what a lot of brands are offering with sports bras is an elevated essential that’s not just for function and playing sport. They’re pretty and they’re comfortable.”  Plus, for so many women, this is the only wire-free option that they have.  That continues to be a huge driver as more and more folks get on the no underwire train.  Authenticity in marketing comes up frequently.  “You can clearly see the airbrush lines in photography used in most of the brands giving women cleaner and more cleavage. They have altered the body shapes using the magic of technology but that is not what real women look like.  I wish my breasts were symmetrical globes but as a 38DDD, that is actually offensive.” says Chelsea Wilson who worked in the marketing department of several lingerie brands.advertisement in The New York Times in which it issued an open letter slamming derogatory comments that members of Victoria’s Secret’s management team had made toward women. “Direct-to-consumer brands are definitely having an impact,” she said. “We’re seeing a lot of these smaller brands really resonate with an array of different age groups. ... They focus on empowerment. They focus on diversity.”  Elyse Kaye from Bloom Bras agrees with this statement.  “It is our mission to empower women of all shapes, sizes and stages of life.  We want to see how a product is going to look on our bodies before we invest.  Most of the women who find Bloom Bras cannot walk into a store and just buy a bra.  And sizing is the hardest part regardless of where the shopping takes place.” The sports bra market all over the world is seeing huge growth but not from the players you would expect.  There is more of a focus on healthy living but that means something different to all of us. The population has shifted and there is a rise in the conversation surrounding body inclusivity.  The sports bra is the most difficult item to manufacture.  The Bloom Bra, for instance, has 36 different pieces.  It is about engineering for heavier breasts. The bras that slip over the head and the job bras that are two pieces of cloth sewn together are not designed for busty women.  The sports bra is not just for activity any more.  Comfort, breathability and lack of wire-free are driving more and more women to wear a sports bra all day.  The growing benefits of sports bras over traditional bras is forcing traditional bra brands to look at expansion.  Yoga, zumba, Peloton, walking, Zoom boot camp all saw major increases with more and more people deciding to cut expensive, non-inclusive gym memberships and exercise from home. This trend is not going anywhere.   As the category expands, as do the ways we shop for support.   For instance, companies like Bloom Bras focus on Encapsulation using a defined cup structure to encapsulate each breast.  This eliminates the wire but still gives maximum support without uniboob. The wider racerback design works to improve posture and to reduce shoulder pressure. Plus, the digging that occurs in the traditional sports bra or regular bra is eliminated. Compression came from the multitude of breast cancer survivors and surgeons as a key feature that they wanted in a mastectomy bra.  Keeping the breast tissue close to the body, this classic support method provides maximum support and minimizes unwanted movement.  The front zip or back hook or slip over method is a decision that comes down to the end consumer’s preference.  Same can be said for padding.  For the DDD bra-wearer, padding is often not desired.  However, nipple coverage is.  A lightweight material is not going to cover.   The ongoing search for a supportive non-wired bra that also provides great shaping from a 28C - 56L is a challenge.  Mastectomy bras for non-elective breast reconstructive surgery drive a good portion of development and sales for companies like Bloom. The activewear industry continues to evolve with investors pushing for increased margins coming off of the pandemic where companies saw a complete shift in business.  Traditional retail which is where the volume is was hurt temporarily but mom and pops may never recover.  Online businesses, however, skyrocketed.  Companies who were already set up saw margins, customer loyalty and new consumer channels expand.  Supply chain issues are now the bigger challenge.  Brands that rely on production in places like China have seen spikes in material and labor costs with shipping halts disrupting right before the holiday season.  Are these companies bracing and prepared?  Only time will tell. Source link

[oliviajoyice21]

Running with a Large Chest We have heard of so many brands entering into the sports bra space.  Personally, I say it is about time.  ThirdLove which is another San Francisco company that focuses in on half cup sizes said “sports bra” has become the most-searched term on its website. Nike has tried multiple times to expand into larger sizes.  Lululemon just invested the most amount of money in teh companies’ illustrious history to try to bring in new consumers.   Have you been into an Athleta lately?  The mannequins are designed to represent diversity. Even Victoria’s Secret has been investing more in the category and marketing debuting a line of sports bras and leggings called On Point (which I have a lot of opinions on). “It’s a competitive market for sure, but there’s no company that’s saying sports bra for women, first,” Heidi Zak of ThirdLove said in an interview. Obviously she has not heard of Bloom Bras because that is the entire reason this company exists.   Citing data from market research firm NPD Group, fashion analyst Kristen Classi-Zummo, the sports bra category has been on fire, even during the pandemic, when overall apparel sales took a tumble.  “Women want to be comfortable in their sports bras.  We spent the majority of the past 20 months in them and do not want to go back.  Our repeat purchases are through the roof.” Says Elyse Kaye of Bloom Bras Year-to-date sales of sports bras in the United States have totaled $2.1 billion, up 53% compared from the same period in 2019, she said, citing NPD’s market research. On a year-over-year basis, sales of sports bras are up 48%. “Comfort features are what’s driving the growth,” Zummo said. “And what a lot of brands are offering with sports bras is an elevated essential that’s not just for function and playing sport. They’re pretty and they’re comfortable.”  Plus, for so many women, this is the only wire-free option that they have.  That continues to be a huge driver as more and more folks get on the no underwire train.  Authenticity in marketing comes up frequently.  “You can clearly see the airbrush lines in photography used in most of the brands giving women cleaner and more cleavage. They have altered the body shapes using the magic of technology but that is not what real women look like.  I wish my breasts were symmetrical globes but as a 38DDD, that is actually offensive.” says Chelsea Wilson who worked in the marketing department of several lingerie brands.advertisement in The New York Times in which it issued an open letter slamming derogatory comments that members of Victoria’s Secret’s management team had made toward women. “Direct-to-consumer brands are definitely having an impact,” she said. “We’re seeing a lot of these smaller brands really resonate with an array of different age groups. ... They focus on empowerment. They focus on diversity.”  Elyse Kaye from Bloom Bras agrees with this statement.  “It is our mission to empower women of all shapes, sizes and stages of life.  We want to see how a product is going to look on our bodies before we invest.  Most of the women who find Bloom Bras cannot walk into a store and just buy a bra.  And sizing is the hardest part regardless of where the shopping takes place.” The sports bra market all over the world is seeing huge growth but not from the players you would expect.  There is more of a focus on healthy living but that means something different to all of us. The population has shifted and there is a rise in the conversation surrounding body inclusivity.  The sports bra is the most difficult item to manufacture.  The Bloom Bra, for instance, has 36 different pieces.  It is about engineering for heavier breasts. The bras that slip over the head and the job bras that are two pieces of cloth sewn together are not designed for busty women.  The sports bra is not just for activity any more.  Comfort, breathability and lack of wire-free are driving more and more women to wear a sports bra all day.  The growing benefits of sports bras over traditional bras is forcing traditional bra brands to look at expansion.  Yoga, zumba, Peloton, walking, Zoom boot camp all saw major increases with more and more people deciding to cut expensive, non-inclusive gym memberships and exercise from home. This trend is not going anywhere.   As the category expands, as do the ways we shop for support.   For instance, companies like Bloom Bras focus on Encapsulation using a defined cup structure to encapsulate each breast.  This eliminates the wire but still gives maximum support without uniboob. The wider racerback design works to improve posture and to reduce shoulder pressure. Plus, the digging that occurs in the traditional sports bra or regular bra is eliminated. Compression came from the multitude of breast cancer survivors and surgeons as a key feature that they wanted in a mastectomy bra.  Keeping the breast tissue close to the body, this classic support method provides maximum support and minimizes unwanted movement.  The front zip or back hook or slip over method is a decision that comes down to the end consumer’s preference.  Same can be said for padding.  For the DDD bra-wearer, padding is often not desired.  However, nipple coverage is.  A lightweight material is not going to cover.   The ongoing search for a supportive non-wired bra that also provides great shaping from a 28C - 56L is a challenge.  Mastectomy bras for non-elective breast reconstructive surgery drive a good portion of development and sales for companies like Bloom. The activewear industry continues to evolve with investors pushing for increased margins coming off of the pandemic where companies saw a complete shift in business.  Traditional retail which is where the volume is was hurt temporarily but mom and pops may never recover.  Online businesses, however, skyrocketed.  Companies who were already set up saw margins, customer loyalty and new consumer channels expand.  Supply chain issues are now the bigger challenge.  Brands that rely on production in places like China have seen spikes in material and labor costs with shipping halts disrupting right before the holiday season.  Are these companies bracing and prepared?  Only time will tell. Source link

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[iotexpo]

Industry trend｜This global underwear brand also uses RFID

Selmark, a well-known brand specializing in lingerie (and bridal wear), has been operating in Vigo, Spain since 1975, dedicated to meeting the diverse needs of customers around the world for women's underwear. Over time, the company has expanded from initially producing a small number of models and colors of lingerie to now producing 15 lingerie and corset products, covering more than 8,000 different sizes, colors and designs, with an annual production of more than 2 million pieces. As the family business enters a new stage of development, management is more focused on enhancing the brand's modernity and injecting new vitality and dynamism into the products.

In recent years, Selmark has faced the challenges of improving inventory accuracy, improving supply chain visibility, reducing labor costs, and optimizing picking and distribution processes. To meet these challenges, the company decided to deploy an UHF RFID solution. This innovative initiative was made possible by a partnership with Spanish technology company JSV and printer and software support provided by SATO Europe.

The RFID solution, which officially went live in March 2024, is centered on using SATO's CL4NX Plus printer and Vamos cloud software to manage the unique ID of each item and its movement in the supply chain. As goods are produced, SATO cloud software encodes RFID tags, associating each tag’s unique ID with the product SKU and manufacturing details. This high-quality RFID tagging is essential for accurate tracking and management of inventory throughout the supply chain.

By tagging goods at the point of manufacture, Cermak’s RFID system is able to automatically track these goods, which are monitored by RFID readers from the earliest stages of the supply chain to final delivery. Each tag read updates data about the product’s status in the cloud-based software, ensuring real-time and accurate information.

In distribution centers, Cermak uses fixed entry readers, handheld readers, and RFID tunnels to capture data about arriving goods, arrival times, supplier information, shipping dates, and error detection (such as misplaced items or discrepancies between actual inventory and records). Real-time updates of this information allow Cermak to pick, pack, and ship orders for customers faster, increasing its capacity by 30%. At the same time, RFID technology also reduces labor time previously spent on manual inspections, further improving efficiency.

It is worth mentioning that Cermak does not operate its own physical stores, but works through strategic distributors. Some of these distributors have also used RFID technology to enhance their inventory management, further expanding the benefits of RFID in the supply chain. This innovation ensures precise and agile management of the supply chain from production to final delivery to customers, reducing the risk of errors.

Cermak currently maintains about 250,000 tagged items in its warehouses. Since implementing RFID technology, the company has achieved significant improvements in inventory turnover and management, reducing overstock and understock situations. At the same time, the company has optimized the product distribution process, accelerated the verification process of goods, and automatically generated shipping documents.

Looking ahead, Cermak plans to continue to deepen the application of RFID technology, implement cycle counting and verify the availability of products in real time. The company's long-term goal is to expand this innovative solution to all production plants to standardize processes and ensure maximum efficiency throughout the supply chain.

The successful deployment of this RFID technology is inseparable from the support of JSV and SATO. The installation and integration services, middleware and software solutions provided by JSV ensure the seamless operation of the RFID system. As the first stand-alone printer directly connected to Vamos Cloud RFID, SATO's CL4NX Plus printer can achieve real-time data transmission and processing without the need for additional equipment. This combination provides Cermak with an efficient and reliable RFID solution to help it modernize and optimize its supply chain.

This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)

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