#planning to take altbalaji subscription

[mukhtaleef]

Hahahaha...what have we come to. One or two good (fictional) men in the sea of assholes and we cling on to them like our life is dependent on it 😂

Well my boy has strength of iron. Poor guy is bound by 90s ki sharmo-haya 😂 bas shadi hone do 🤣🤣

Sameer maheshwari ne dil le liya aaj mera!! The best ML on desi television right now!!

[fullyfilmy30]

Future of OTT in India

As cinema halls take a back seat, there is an unprecedented boom in the OTT Market across the globe due to the pandemic situation. Just like it is with the rest of the world, OTT viewership in India is at an all-time high now. While OTT platforms were making a mark for themselves in the Indian market, the COVID crisis accelerated the process. From just two OTT platform provider in 2012 to about 40 players now, the OTT revolution has come a long way in India.

Assuming the crisis is not going to get over anytime soon, here is a brief outlook on what could be the future of OTT in India:

1.     Market size USD 5 bn by 2023: A Boston Consulting Group report predicts that the OTT content market is at an inflection point in India and is like to reach $ 5 bn in size by 2023. An increase in disposable income, internet penetration to rural markets, and OTT video adoption across demographic segments have been the key drivers of OTT market growth in India.

The majority of Indian households have a single TV per household. However, as part of the Digital India plan, the government has been investing in high-speed broadband enterprises to amplify broadband coverage and adoption which is crucial for OTT video success. Therefore, the availability of affordable data has created an alternate medium where consumers, can tap into any content, any time, at any place on a device of their choice as per their convenience. With the necessary infrastructure being put in place it is but obvious the sector will grow at this pace.

2.     Rural India is opening a new distribution channel: With increased internet penetration in the rural areas (estimated to be ~650 mn by 2023), OTT players are keen on developing regional content to cater to the rural markets. As per Nachiket Pantvaidya, CEO, ALTBalaji and Group COO, Balaji Telefilms, lack of other entertainment options has spurred audiences (mostly from Tier2 & Tier 3 cities) who had not discovered OTT viewing up until the pandemic struck are adapting to these platforms. While most of them are first-time samplers, as the lockdown will still, platform owners are trying to increase customer stickiness by bringing in a variety of content to cater to the increased content viewing appetites. 

3.     Production houses are going digital: Due to the pandemic situation, the average time spent by Indian OTT subscribers has increased from around 20 mins to 50 minutes to 1 hour in current times. While there were only 2 OTT platforms in 2012, now there are approximately 40 platforms catering to subscribers in India. About 49% of India’s youth spend 2-3 hours watching content online. With this rate of consumption, it is obvious that the content pipeline will perish is no time with an audience hungry for more content. To keep up with the growing demand for more content, OTT behemoth Netflix is planning to spend INR 3000 crore to create content in the Indian context.

4.     OTT subscriptions have become the latest weapons in India’s Telecom war: India’s telecom price war is back after a hiatus and the battle is being fought on freebies. At Rs 6.7 ($0.09) per gigabyte (GB), the average cost of mobile data in India is the cheapest in the world, according to the Worldwide Mobile Data Pricing report for 2020 by UK-based Price comparison firm Cable.co.uk. With the proliferation of smartphones and the availability of internet connectivity at a cheaper rate coupled with extended lockdowns and its repercussions, OTT seems to be the next normal in the world of entertainment. Therefore, telecom carriers are offering incentives such as subscriptions to services from Netflix to Amazon Prime to win customers in a content-hungry market. India’s biggest telecom company by virtue of the number of subscribers, Reliance Jio Infocomm ltd. Has announced a new 399–rupee plan for postpaid users. Besides 75 GB of data, customers get access to Netflix on a mobile device, a one-year subscription to two OTT applications, and access to Jio’s movies and songs. These are some instances to show that the Indian customer is spoilt for choice.

OTT platforms have helped keep the sanity intact in these difficult times by being a major source of entertainment. Almost every streaming service under the sun is offering free trials and consumers are lapping up the trials. However, the real test is customer retention achieved not just with great content but also great technology. To provide a seamless experience for content viewing, OTT providers need to adopt technology in all the phases of the OTT subscriber’s lifecycle, and it starts with content discovery. Application of AI & ML will help personalize the search experience by understanding the customer psyche and offering the right content at the right time.

[marketrf39-blr-blog]

Direct Carrier Billing (DCB) Market Trends, Share, Development Policies and Future Growth 2023

The report on the global Direct carrier billing (DCB) market covers historical market trends, current market dynamics, market valuation by segmentation as well as region, country-level analysis for every segment, key player's market share analysis, competitive landscape and supply chain analysis.

Market Highlights:

Direct carrier billing (DCB) is a type of online payment that allows consumers to charge the cost of a purchase to their phone bill. This online payment method is applicable to all smartphone and feature phone users. Consumers can use DCB to buy content on any digital platform. This method was earlier used for the purchase of ringtones and wallpaper on feature phone, however, now it can be used to purchase products and services through multiple channels, including desktop computers, smartphones, smart TVs, and game consoles. For instance, people can buy a music streaming subscription on a tablet device by confirming the payment on their phone.

Direct carrier billing is different from other mobile payment methods such as mobile wallets or NFC solutions since the former does not depend on banking infrastructure to complete a trasaction. DCB requires the user to enter only their phone number to make a payment.  Billing Platform providers such as Boku, NTT DoCoMo, and Singtel allows the merchants to connect with many Mobile Network Operators (MNO) through a single interface. MNOs make it possible for the consumers to charge purchases to their phone bills.

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Major Key Players

NTT DoCoMo,

Bango,

Boku,

Singtel,

Swisscom,

T-Mobile,

Fortumo,

DIMOCO,

Telenor,

Orange,

AT&T,

Bell Canada,

According to MRFR, The Global Direct Carrier Billing Market is expected to grow significantly over the forecast period 2019–2023.

ALTBalaji, the largest digital platform for exclusive and original shows from India, teamed up with Boku, a global leader in carrier billing-based mobile payments, and brought carrier billing as a payment option to international users. This was a definitive expansion plan.

the Chinese tech-giant Vivo, partnered with Centili to promote direct carrier billing in India, Indonesia, and Thailand. This would enhance the payment experience of the user.

Competitive Analysis:

Some of the key players of direct carrier billing market include NTT DoCoMo, Bango, Boku, Singtel, Swisscom, T-Mobile, Fortumo, DIMOCO, Telenor, Orange, AT&T, Bell Canada, and others. Prominent players keep innovating and investing in research and development to find out cost-effective measures in a bid to take charge of the market. Mergers, collaborations, product launches, acquisitions, and other tactics are significantly impacting the fortune of companies and the market.

Segmentation:

The global direct carrier billing market can be segmented by component, type, feature, authentication type, and platform.

By component, the direct carrier billing market is segmented into hardware, software, and services. The services segment includes professional and managed services.

Type-wise, the direct carrier billing is segmented into limited DCB, pure DCB, MSISDN forwarding, PIN or MO base window, and others.    

By feature, the direct carrier billing market comprises pre-defined window, PIN defined, mobile originated & mobile terminated and others.

By authentication Type, the direct carrier billing market includes single-factor authentication and two-factor authentication.

Based on platform, the direct carrier billing market is segmented into Windows, Android and, iOS.

Regional Analysis:

Region-specific analysis of the direct carrier billing market includes North America, Europe, Asia Pacific (APAC), and the Rest-of-the-World (RoW).

Europe is, at present, dominating the market by generating substantial revenue. The region also has prolific direct carrier billing users owing to its superiority in terms of technology. Furthermore, governments in the region are taking initiatives to ease the payment process and assist in the fast integration of the direct carrier billing system. The European Commission is taking the onus of regulating payment services and payment service providers throughout the European Union (EU) and European Economic Area (EEA).

North America assumes the second spot owing to the similar features like that of Europe. However, it is the APAC that is touted to grow with the fastest CAGR during the forecast period. The region is witnessing a spurt in the number of mobile users which can impact the market significantly.

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Target Audience

Training and Consulting Service Providers

Communications Service Providers

Direct Carrier Billing Vendors

Mobile Network Operators

App Developers

Managed Service Providers

Mobile Payments Company

Third-Party Providers

List of Tables

Table 1 Direct Carrier Billing Market: By Region, 2019-2023

Table 2 North America Direct Carrier Billing Market: By Country, 2019-2023

Table 3 Europe Direct Carrier Billing Market: By Country, 2019-2023

Table 4 Asia Pacific Direct Carrier Billing Market: By Country, 2019-2023

Table 5 The Middle East & Africa Direct Carrier Billing Market: By Country, 2019-2023

Table 6 Latin America Direct Carrier Billing Market: By Country, 2019-2023

Table 7 Global Direct Carrier Billing by Component Market: By Regions, 2019-2023

Continued……

LIST OF FIGURES

FIGURE 1 Global Direct Carrier Billing Market Segmentation

FIGURE 2 Forecast Methodology

FIGURE 3 Porter’s Five Forces Analysis of Global Direct Carrier Billing Market

FIGURE 4 Value Chain of Global Direct Carrier Billing Market

Continued……

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